OtomeVM Dataset

📁 Repository Structure

OtomeVM/  
├── README.md # Dataset documentation and usage instructions  
├── Images/ # Images used in the README  
│   ├── Cover.png  
│   ├── picdata.png  
│   └── videodata.png  
├── OtomeVM_Post.xlsx # Main dataset file (posts and metadata)  
├── OtomeVM_Pics/ # Folder containing image zip files by game  
│   ├── FATPicDoc.zip  # (~562 MB)  
│   ├── LNPicDoc.zip   # (~227 MB)  
│   ├── MDSPicDoc.zip  # (~50.5 MB)  
│   ├── MQCPicDoc.zip  # (~266 MB)  
│   └── ToTPicDoc.zip  # (~300 MB)  
└── OtomeVM_Videos/    # (~23.7 GB Total)  
    ├── FATvideos/     # (~7.27 GB)  
    ├── LNvideos/      # (~3.17 GB)  
    ├── MDSvideos/     # (~1.68 GB)  
    ├── MQCvideos/     # (~6.56 GB)  
    └── ToTvideos/     # (~5.04 GB)  

📦 Dataset Description

If you use this dataset, please cite our paper:

TBD.

The OtomeVM dataset contains social media marketing data collected from official Sina Weibo posts by five popular otome games. The dataset captures viral marketing (VM) campaigns including post content, timestamps, engagement metrics (likes, reposts, comments), and associated multimedia (images and videos).

• Collection Period: From each game's first VM record on Weibo until February 29, 2024.
• Games and Abbreviations:

Game Title	Abbreviation	First Post
For all Time	FAT	2019-08-20
Light and Night	LN	2020-03-06
Mr. Love: Deep Space	MDS	2020-10-23
Mr. Love: Queen's Choice	MQC	2017-07-06
Tears of Themis	ToT	2019-07-29

• Total Posts Collected: 9,614

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📑 Feature Overview

The following table outlines the features included in the dataset, along with descriptions and examples:

Feature	Description	Example
post_id	16-digit unique identifier for each post	4126473277600069
post_url	URL of the post on Weibo	https://weibo.com/3248438592/Fb6GPvT7L
content	Text content of the post as published by the game account	将首次参战广州萤火虫漫展！7月15日~18日，锁定妖都！...
long_text	Whether the post is considered a long-text post (TRUE/FALSE)	TRUE
year/month/day/time	Timestamp of the post (split into fields)	11:22:38 AM 6/7/2017
pic_num	Number of pictures attached to the post	3
pic_url	URL(s) of the attached pictures	https://wx2.sinaimg.cn/orj960/c19f3d40gy1fha00iuna6j20ku0ku0vv.jpg
video_url	URL of the attached video (if any)	http://miaopai.com/show/...
view_num	Number of views for the video	9819188
video_duration	Duration of the video in seconds	93
video_title	Title of the video	《恋与制作人》CV访谈第四弹 —— 夏磊
reposts_num	Number of reposts the post received	6492
comments_num	Number of comments received	3857
likes_num	Number of likes	4922
Game	The game this post belongs to (see abbreviation above)	FAT

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🖼️ Multimedia Files

• All image files are provided as individual zip archives by game:

  • FATPicDoc.zip – For all Time
  • LNPicDoc.zip – Light and Night
  • MDSPicDoc.zip – Mr. Love: Deep Space
  • MQCPicDoc.zip – Mr. Love: Queen's Choice
  • ToTPicDoc.zip – Tears of Themis

  These files are available in the OtomeVM_Pics/ folder in this repository.

• The OtomeVM_Videos directory includes subfolders for each game:

  • FATvideos/
  • LNvideos/
  • MDSvideos/
  • MQCvideos/
  • ToTvideos/

  Within each game folder, there are the raw video files as named by the last segment of the original Weibo media URL.

🧷 Sample Picture Data Overview

🎬 Sample Video Data Overview

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📄 License

OtomeVM © 2024 by Syrios is licensed under Creative Commons Attribution-NonCommercial 4.0 International.

You are free to:

• Share — copy and redistribute the material
• Adapt — remix, transform, and build upon the material

Under the following terms:

• Attribution — You must give appropriate credit.
• NonCommercial — You may not use the material for commercial purposes.

For full license text, see: https://creativecommons.org/licenses/by-nc/4.0/

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