New Methodology in Marketing to today's needs?
821998
new ways ?\n\nYeah its combination of traditional distribution system incorporating Direct marketing, viral marketing, relationship marketing, wellness marketing etc.
236061
Worst type of marketing is this which is made by an experienced marketer.\n\nIn other words, marketing is not only tools of advertizing. Customer communication is a big subject but is part of marketing how to use it and how use effective communication tools is not that easy it needs an experienced marketer.\n\nThe marketer will first audit the market and put marketing strategies to fulfill objectives then plan, upply tactics etc..\n\n So it is not only a matter of advertising, it is a matter of researches long complicated ones that at the end will lead to choosing the tool of communication. Advertizing is just a little drop from the sea of marketing.
797280
Check out ( http://www.salesandmarketinghelp.com ) they have a page on all the steps needed for a good marketing plan.
33072
BRIEFLY, THATS FALSE. A CONSUMER STILL NEEDS TO KNOW WHERE TO FIND THE ITEM TO FIT THEIR NEED, AS WELL AS WHICH ONE FITS THE NEED BETTER. ALSO, TAKE INTO ACCOUNT, IF THE ITEM IS NEW, THE POPULACE MAY NOT EVEN KNOW THAT THEY HAVE A NEED FOR THE PRODUCT.
88565
Try CRMguru.com or Marketing Profs (find it in google)
527815
Wow. That's a complex question. Let me tackle it in a broad fashion. \n\n1) You need to identify the problem in simple terms. What is the problem to be solved? What objective are we trying to achieve. \n\n2) Then you need to go about gathering the information. First, only talk to the TARGET AUDIENCE who you're trying to reach. In other words, don't talk to retirees about iPods, because they're just not your market. \n\nThere are two methods: Qualitative and quantitative. Qualitative consists of focus groups and one-on-one interviews. Complete honest should be requested, and you should not inject your personal views into the discussion. If you have a focus group, however, make sure that one respondent doesn't hijack the research. Personally, I think 1-to-1 interviews tend to be more accurate. Focus groups typically have a herd mentality. \n\nThen there are the surveys, where massive amounts of people are interviewed with a simple questionnaire. While you remain focused on target demographics, you're really going for sheer volume of people for a statistical sample. Usually 400-600 is a good number. \n\n3) Then you collect the data and interpret. \n\nMarket research is typically useful at two stages: a) Determining the need or responsiveness of your target and b) Determining consumer awareness once the advertising has run. \n\nWhere market research usually bombs is showing your ads to a focus group. That's because the creative work has to be viewed emotionally, while the focus group is forced to analyze the work on an intellectual plane.
604553
Push and pull are two old approaches through which brands operate. While pull makes you a customer oriented brand communicating brand attributes directly to target market so that these attributes will 'pull' customers to the shops/outlets; push strategy targets the middlemen (shopkeepers, stockists) to really 'push' your brand via recommendations, word-of-mouth, tactical discounts, freebies etc. \n\nBoth of them works, depending on nature of product, product lifecycle stage, competition etc.\n\nProfiling (a better term is database marketing) is a newer approach that enables brands/shops to create profiles of customers and targeting them via that. Database marketing in the retail world is a key factor in boosting profits. Retailers specially spend massive amounts analyzing their retail operations. Market studies, periodic customer service surveys, and customer loyalty programs are just some of the tactics under this strategy.
1178604
Computer design, Marketing
1053088
Ok i've done this before and this book is brilliant \n\nAdvertising and Promotion: An intergrated marketing communications perspective by George E. Belch and Michael A. Belch. There's too much info 4 me 2 type it up here plus i cant put in the diagrams i have the 6th international edition
353266
What is integrated marketing?\nYou'll be amazed at how many so called professionals don't really know.
603907
I don't think so. Most marketing trends are a result of good advertising and the general tendancies for trends to form.... people tend to buy what other people have bought rather than take the time to look at things and think about what they feel would be the best for them to buy and use.
13473
Michael E. Porters "Five Forces" has been the de facto standard since the 80's for approaching business strategy:\n\nhttp://www.quickmba.com/strategy/porter.shtml\n\nSubsequent approachs have been adaptations or partial rejections of this approach.  Regardless, if you are going to learn business strategy and analyze opponents well, you should start here.  It will give you context for subsequent learning.
634200
if ur product is ready then introduce it to the general public thru ads.\ncheers
601571
You meant a combination of qualitative and quantitative methods. That's good way to proceed especially if it's a new research area.
461239
The World Advertising Research Center has a number of very interesting studies on the future of interactive advertising.\n\nhttp://www.warc.com/Search/IndexSearch/Browse.asp?txtLevel1=Other%20Marketing%20Communications&txtLevel2=Interactive%20marketing
458393
You should purchase books on Branding/Marketing and communication.  Try the 22 Immutable laws by Al Ries.  Great book. PR/Ad and Marketing all tie in together.  But this is a great book to get started with.
496687
Looks good.\n\nPerhaps you can do more paper based marketing to shopping mall area and etc.