am in a marketing department at work and i do not know how to meet my target.what do i do?
828720
who hired you?  They should be fired.\nOR ASK SOMEONE WHO IS MAKING THEIR GOAL.
868304
Let's face it, marketing is expensive for small business. Getting the biggest bang for your buck and reaching your target audience is what all marketing sales people are selling. There are several ways to measure your ROI. \n\nFirst of all make sure your staff is asking "how did you hear about us?" You will get many different answers. Provide a way to track it and make it mandatory for your staff. Some POS systems allow you to track this along with your other customer information in a database and you can print regular reports.\n\nSometimes you can add a special promotion or coupon. This promotion or coupon should be marketed through one vector - for example a color mailer or direct mail or even TV. Stick to one promotion per vector and have the consumer bring in the coupon or give you a coupon code. Track the coupons/promos.\n\nFor example last night I hired an NFL player to come and sign autographs at one of my stores. I put it on the radio combined with one of their promotions (called a keyword, gets them points that they can bid on things on the radio station's website), I also sent a direct mail piece with a one-day only coupon, then I put it on TV saying we were raffling off a pair of tickets to an upcoming home game. I track the keywords, the coupons and the raffle tickets. Then when the sales people come back to me and want to sell me more advertising, I have concrete numbers to work from when making my decision.\n\nI also suggest when trying a new vector (such as a new mailer or a new TV station) that you don't sign anything long term until you know you are going to get the results you need. Go for a trial instead. 30 days of TV, one shot in a color mailer, a single 10k piece mailer, one ad in the local paper. Track your results and make sure you have time to go through it at the end of the month before you commit to any long term agreements.\n\nHope this helps.
18294
setting goals\ndefine requirments to reach these goals\nthen plan how to have the requirments and use them the achieve thier goals.\nFirst of all you must have an objective target to reach even if you are a manager or not
552089
Network, find places where groups of your target market hang out.  Carry lots of business cards to hand out at a moments notice.  When conversing normally work the conversation around to mortgages.  Know your product and be prepared to answer any question off the hip.  Be relaxed yet knowledgeable.  Don't be afraid of rejection, look for opportunities in the littlest of conversations to tell someone about your product.
515491
If this is for a large company, chances are good that they have a marketing agency that handles advertisements for them.  A call to their corporate office usually can get a name and number of the ad agency.\n\nIf for a large company and they handle marketing in-house, you would just contact their marketing dept and make your pitch.  With this and the above scenario, I think it would be hard to get any real response or financial reward for it.\n\nIf this is a smaller company, you could pitch your marketing idea to them, but remember: most companies are looking for someone who can handle all marketing duties and not just one slant on their product or service.  Being a full service provider in the marketing field usually requires a strong business acumen and a good amout of experience beyond one good idea.\n\nEither way, good luck.
573734
Before I tell you one possible trick I would like to forewarn you the danger in your approach. Your overenthusiasm instead of getting appreciation would result in more harm to you\nAny target is set with some in built challenge. Just like easy game to medium game to tough games, the targets is always upward revised. But the markets have constraints and limitations which only you know but not your BOSS.So Go Slow. LEARN TO WALK BEFORE YOU TRY TO RUN\nRemember always to keep something up your sleeves. Dont surpass 100. You have to retain your job your salary not thrown out. You need not be in the first or first few but what you should try to avoid is being in the last TEN.\nOnce you reach 100 then every time they would expect 100 from you. Your friends your colleahues your boss all will have veryv high expectaytions and your surpasing or reaching 100 wont be appreciated but any time you miss target by one you are marked for that failure. One who does 70 % 75% or 80% can get away with any variations whereas your 1% less would be highlighted and watched by every one.Only the tree whichb yields lots of fruits gets hit by more stones.\nYou become a jealously marked person by byour subordinates waiting for an opportunity to bring you down and trample on you. ALL WILL JOIN IN THIS THEY WOULD START TO HATE YOU\nSo Let Not Expectations be increased\nAlso will you be allowed to sit idle for the rest bof the three weeks. Will they not load you with some other dirty work.Will not somebodyb think you have an easy market or abundant market and you should be transferred elsewhere and some one, the blue eyed boy of the boss ,be given that covenented market segment.\n\nCan you ask your customers to hold on the last week orders of any month to be released on first.Can you keep two sets \nof order booking books and one you use on alternate months . The idea is you book orders in BOOK A for January in which you book orders in such a manner that till 31st you show booking so as to reach your target but then start using the BOOK B from 20th of January to book bulk orders but dating them as 1st February or undated or give the customer a simple acknowledgement or temperory receipt of booking or post dated even and assuring delivery in time assuming it is not for delivery in January itself,\nThis way by first week of February you will have ORDER BOOK \nB in full surpasing your quota.
279500
Focus on a niche and do not try to be like Walmart which offers everything to everybody. Specialize on a particular product line/groups and be the best in it. Then offer the best customer service.\n\nAn example of how to go about it is the approach used by Tony Roeder of RedWagons.com http://www.powerhomebiz.com/OnlineSuccess/redwagons.htm . Because Walmart and ToysRUs only offer a limited number of Red Flyer wagons, he decided to carry almost the full inventory and focus on that entirely. And he's been very successful - he was even featured by Yahoo Stores and that's where I saw him and interviewed him.\n\nThe article "10 Ways Small Businesses Can Compete With the Big Boys"  http://www.powerhomebiz.com/vol113/compete.htm offers tips on how a small business can compete with the WalMarts of the world (may not always be successful, but gives small businesses a fighting chance):\n\n1. Provide exceptional customer service\n2. Pamper your existing customers.\n3. Consider collaborating with similar businesses.\n4. Use "loss leaders."\n5. Develop a niche and focus on it.\n6. Take care of your employees.\n7. Use technology to your advantage. \n8. Present a very professional image.\n9. Emphasize the uniqueness of your products. \n10. Give your store character.\n\nHere are some articles that may be helpful to you:\nFocus on Your Niche http://www.powerhomebiz.com/vol62/niche.htm \n5 Steps to Creating a Profitable Niche for Your Small Business http://www.powerhomebiz.com/012006/niche.htm
1089445
Work your tail off. Do the stuff that others won't do cause they are "too good for that". Take calculated risks and gambles. Develop a passion about something and know it inside and out. Make yourself the expert in an area. Never hesitate to help someone else and make sure everyone you know knows exactly what your business is so that they might either use you or recommend someone to use you. Think outside the box. Travel and get out of your usual environment to give yourself better perspective. Eat drink and sleep whatever the passion is...
526421
Do it on your terms it is your business.  DONT buy product to make your directors goal...do have what you need for your actual customers.  DONT buy your recognition from your director or the company.  DO know that you can go to another directors meeting if you dont like or are not benefiting from your own.  DO find someone to talk to when business is not going well.  The not talking negative policy can backfire and make you feel like a failure.  DO know all the details before signing and READ EVERYTHING.  DONT assume the cars are really free.  DO learn to sell product.  DONT learn to be only a recruiting machine.  It will turn your customers off.  \n\nBEST OF LUCK!  Burn out rate is high but you can do well if you stick to your own goals and ambitions.
622776
y dont all ur staff members together invest into ur company and acquire some shares of it and collectively plan new marketing strategies to get back into the market...\n\nY i suggest u all to invest is untill u try to get into it urself together as a team u wont be helping out ur co...\n\nBest of lucks
845279
First of all, you were hired to do something.  So do it the best that you can.  Be creative and attentive.  Go beyond what is required of you.  Most of all, be good friends to your officemates.  Help around if you have extra time.  When opportunity knocks, your officemates might be the ones to suggest for your promotion.  However if you do not get promoted and you feel you are deserving, then approach your boss and ask for one.  Tell him directly that you have contributed this much to the office and your work is well appreciated by your officemates.  If all fails and you feel you are not getting the right promotion because of office politics, then I suggest you find a better work place were you can grow and develop.
118926
Get focused.  Write down your goals and acheive them, get on the fast track to better position within the organization (let people know about your intentions).  Make a plan for success.  Talk to your supervisor or boss and ask them to challenge you more.  If you enjoyed what you do a year or so ago there is no reason why you shouldn't still enjoy it.  If you are well paid and you like your co-workers and you are able to build long term savings don't sweat it.  Enjoy it while it lasts.  \n\nIf you are still unhappy after all of this start a job search and read "What Color is My Parachute"
537596
The best way is to work for different types of companies that you are interested in owning and learning all you can about them.\nYou are smart to start thinking about this now.\nI would suggest also that you get a collage level textbook on Marketing and read it completely through.\nYOu need to have a great knowledge of two things:\nMARKETING and MANAGEMENT and the way to start to get this knowledge is to go to a local collage bookstore and get these two textbooks and READ them, every word. Don't skip the one on marketing. It is just as important if not more so than the one on management.
797260
Research the positions you are trying to fill.  Talk to people who are in those positions and ask questions.  People generally like to talk about their jobs, especially if they are good at what they do and know their business.  Find a co-worker you can trust and ask them about their first few months and how they over came some of the challenges you are facing.  Talk to your supervisor about ways to improve your knowledge of the positions you are dealing with.  Your company probably has lots of resources that are available to you.  Asking questions will show your superiors your interest and commitment to your job and will help you find greater satisfaction in what you do to earn your paycheck.
515013
It's good you care to become the best sales person you can be.  Just keep in mind that the other competitors sales might not have much to do with the sales staff.  The competitors might put more money into their advertising and marketing campaigns.  You also have to consider pricing.  Are the other products less expensive?  \n\nWhen you're talking with potential customers, impress upon them that your products are the best quality in the business, and your company backs them 100%.  (Make sure your company really does back them though.)  If your products are more expensive, you need to convince them of the importance to have the best quality equipment.  Don't bad mouth the competitors--that just makes you look terrible.  Instead, be positive and upbeat about your product.  \n\nIt's also important to establish a relationship with your customers.  People will buy from people they feel are their friends regardless of price.  When you leave your appointments, make sure you IMMEDIATELY write down the contacts name and any personal information you learned from them while talking.  For instance, how many children they have; the ages of the children; the names of the children; if they have a wife, etc.  Anything at all!  Next time you visit you ask "How was Sarah's soccer game?" or "Is your mother-in-law feeling better?"  Also take goodies to your potential top buyers--donuts, beagles and such.  \n\nAsk a buyer/manager out to lunch.  You pay.  Most companies reimburse the sales staff for business expenses.  If not, it's tax deductible--and then only do this with your most important customers.  Don't forget to send birthday cards (professional ones).\n\nTarget existing customers to buy new products.  Offer to help them fine tune their sales pitches to THEIR customers.  (This paragraph only applies if you're selling to retail stores.)  \n\nI could go on and on.  If you have any questions, feel free to contact me through my profile in yahoo.
187924
I am so glad you asked this question. I work in the marketing dept. One thing is I have to account every day where I have been who I have seen and who I spoke with. I have also encouraged my boss to check up on me at any time.\n I also set up care and do care plan as well with home health. I also have asked my boss to check up on why if they did not go with our company, which is not very often that they do not sign with us. I want to know if I need to add or not say something.\n Then I have spreadsheets of where I have been and who I have talked too where and when. I turn them in weekly and write if it’s an AB or C possibility.\n\nFirst you must assess your organizational needs\nDo you understand 'Client/ patient’s service and needs’?\n Are we doing quality control on the aide’s nurses and marketer’s .Calling the home and doing patient checks.\nIdentify your gaps and prioritize your new hires into skill level meaning A, B, C level great aide being an A does charting reports problems with patients has complements from patients and families.\n \nManaging \nExpectations, gets jobs quickly and on time\nRecruiting and interviewing knows job descriptions inside and out great interview skills, orientation skills, reviewing benefits with employees, training them on equipment\nHow well does the employee communicate with the mangers and nurses.  \n \nHow well do the management motivate and reward the employee \nHow does the employee step up to problems?\nHow well organized is the employee.
294693
A good way is to see what other people are doing, and try to do the same thing. New jobs can be hard. Keep trying and you should do fine.