What is it mean by Marketing Strategy??
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It is the part of a business plan that outlines how you are going to promote your product/service, the timescales and costs involved, who your main target audience is and how many there are, and potential niche markets you could target in the future in order to expand.\nFor more info, enter "business plan" or "marketing strategy" into a google search.
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Marketing strategy.\n\nA “market” is a place where people exchange commodities that have value. In return for your valuable services, other people and organizations give you their time, money, and in-kind contributions. To make this possible, you must figure out how to make your products and services valuable, demonstrate this value to the community, and create an exchange process.\n\nHope this helps!
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Marketing identifies, measures and understands needs and wants for the purpose of educating the customer about a product or service, which a) matches their needs, wants, preferences and b) for which they are willing to provide some exchange (usually $$) for a profit. \n\nMarketing is also used to differentiate how one product or service is distinguished from other competing offerings.\n\nTogether, with other functional parts of any company, marketing can significantly impact demand, which is the buying expression of customer needs and wants.\n\nMake sense?
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you need to define your product, find out who is your target market is(who you are going to sell the product to), find out the place you are going to sell the service at and how you are going to promote it.  You have a lot of work to do.
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yes wht the earlier one said is exactly right, the 4 Ps in a business, people, product, promotion, price. just expand this and create a marketing approach definition.\n\nMarketing approach implies creating a product that is being demanded by the people and community, promoting it for sale in the target market or niche market, pricing it reasonably to increase its demand.
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(m)\n\n business in which a distributor network is needed to build the business. Usually such businesses are also MLM in nature in that payouts also occur at more than one level. Network Marketing is sometimes also used incorrectly to indicate that the business uses a network of product suppliers in order to offer a broader selection of products. It is usually used this way to differentiate themselves as a way to suggest that their program is superior to other such programs.
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Kotler talked about the 4 P's of marketing: promotion, placement, price, and product.  promotion refers to what activities you do to promote the product.  this can be through advertising, public relations, trade shows, etc.  basically, it means anything that you do to call attention to your product and drive sales.
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Positioning has been described as something that takes place in a prospect’s mind, a manipulation of consumer perceptions through a communications approach, to understand the target group fully.\n\naccording to one view,\npositioning at a strategic level is,  \nas vision linking with competitive advantage, or its the kind and object.\n\nand positioning at an operational level as a tool linking a brand to the customer through the use of communication, a way to introduce innovation into the functions.\n\nthere is an additional kind of positioning\npositioning at a tactical level as a concept linking product positioning with segmentation and targeting, \n\nhope this helps
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Marketing management is the analysis, planning, implementation, and control of programs designed to manage mutually beneficial exchanges with markets. \n\nHope this helps!
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Market Skimming as a Strategy for Introduction \n \nSeveral general strategies are available for introducing new products. One of the most common strategies is market skimming. When employing a skimming strategy, a high price is set for the product’s introduction and is generally accompanied by heavy promotional spending. Because of the high price employed, the product typically is positioned to innovators and early adopters. Of course, an assumption underlying the use of skimming is that the market is price inelastic and will be attracted to the unique characteristics of the innovation.  \n\nIn general, the product is promoted to emphasize its unique characteristics that make it attractive to innovators and early adopters.  Typically, products are promoted as unique, fashion-orientated, prestigious or very high in quality.  \n\nSkimming is a particularly attractive strategy when marketers face high investments in research and development, or production and other marketing related start-up costs are high. Setting a high price for the product helps recover these costs quickly.  Skimming is also particularly attractive when the potential effects of competition can be minimized. This means that competitive entry can be forestalled, or delayed, because of patents, high investment costs, and customer preferences for particular brands. \n\nSony's Digital Camera\n \nA recent example of market skimming is provided by Sony’s Digital Mavica Camera. Introduced in 1997, this camera is targeted to innovators and early adopters of photographic and computer equipment. The camera was priced high, at around eight hundred dollars per unit. It was distributed in camera, computer, and electronics specialty stores. The camera was promoted heavily in print and electronic media targeted specifically to initial adopters. Little television and radio advertising was employed. Similarly, little use of sales promotions, such as coupons and rebates were used to support the initial launch.
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The Marketing Manager.He decides according to the objectives and goals of the organisation.
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You might be referring to the four P's in the marketing mix: product, place, price, promotion.\n\nThese four P's are a frame of reference to define everything there is in a marketing strategy.\n\nIt is an old simply marketing principle, but very helpful in addressing every aspect of a strategy.\n\nJust to give you an example: in the PROMOTION variable of this framework, you describe the advertising, public relations, strategic communication aspects that you want to use in relation to your product.
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Target Marketing\n\nAlthough they do run numerous contest and givaways for various reasons, something like this is to reach a target market. It is a quick and effective way to have homeowners willing give up their information for later use in a marketing campaign. This is also done with many other products that range from baby items, to beer sponsored events towards college age people. \n\nIt is all about the data and finding a way to to increase the number of drinkers/people buying your product.
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Simple answer would be that Marketing (the study and analysis of the product or service a company provides, its brand positioning, pricing, promotion to potential buyers, and the development of strategies to manage all these areas) is an essential part of a business plan and in the real world business grads are expected to be able to help in this area.
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If you mean the for "P's", they are: \n\nProduct: Whare is your offering?\n\nPrice: What price will customers pay for your product?\n\nPlace: How will you bring your product to market? What channels do you have available? e.g. internet, retail store, mail order, catalog, etc...\n\nPromotion: How will you position your product and create awareness, interest and preference?\n\nTogether, they represent a composite picture of your "target marketing strategy". However, I would add that the customer is always at the center of your strategy. Start with the customer and work your way back (inside-out). If your product is perceived as being more "relevant" than a competing product - it's likely that yours will be purchased.
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I believe what is meant is another way of rephrasing this statement:\nDifferent sections/locations of your store generate different level of sales revenue. My understanding of this issue would be an assumption that success is measured by the revenue per square footage of the space in the store. Therefore, the dispalys/items strategically positioned, let's say, at the forefront of the store, at the first vizual "striking" point of the customer will tend to be responsible for possibly >50% of sales. Why? Because customers will react by first buying from this "visual hits". The "hits" at that may also have higher price than, let's say, the "on sale" items that one can position at the back of the store (typical practice in many retail outlets, by the way - e.g. Walmart).
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What do you mean what is the pass the ball strategy?  The pass the ball strategy is a strategy that is done in business operations in which the current task is passed to another person.  In IT this would be relative to a 24x7 support type situation in which the information is passed off to another person.  That's the only relation I could think of for it.\n\nand yes, I am IT.