i have a part-time public relations business. what's the best way to attract new clients?
594549
You should hire a full time public relations business to get the word out about your part time public relations business.  \n\nI'm sure you can find a competent one in your area, who wouldn't mind competition from you (yea, right).  \n\nMaybe you should put a coupon in one of those penny-saver papers.
461738
word of mouth.also, don't spread yourself too thin by marketing to everyone. find you target market.
461313
1- you should mail targeted companies with your site address showing them the # of visitors\n\n2- Try to introduce some Free banners for your potential clients (call me when you do that :) I will be your 1st free client)\n\n3- Set a price for the banners, and try to market it to companies you are in good contact with , 1month Free for a 3months ad contract ...\n\n4- be patient it will fruit shortly, look shall I teach you a hint ??? (Start your counter with a five digits number- do not tell anybody)
649219
The local daily in the local language- take an ad out. If u are on a shoe-string budget, then go for a Paper Insert - pay a small sum and the paper gets delivered with ur insert inside.\nNothing works like word-of-mouth (reference selling) in smaller cities. Get a critical mass of sales for ur product, and get ur first few customers to talk about it.
1129299
How do you know you want to seek employment in a PR firm if you don't know what it entails?  Is all about Public Relations!  Getting people to notice your clients, know their products.  Getting them in the newspaper, flyers, advertising on TVradio/magazines.  Get the clients noticed at the least amount of money possible.  You have to Know people, its all about getting out there and making a statement.  Being in the public eye.  When you think of Jack In The Box who do you think of?  Obviously you think of "Jack"!  The big round white head, little bitty black eyes and little red lips right?  That was all done through the Public Relations department of Jack in the Box.  They all sat around and tried what/who could they create that would stick in peoples minds.  Same with the little dog for the Taco Bell commercials.  It takes imagination, creativity, and a very WILD  way of thinking.   The more ideas you come up with for one product you want to sell the more money you can make.  But the market in PR is a stiff one, you've got to have a really good imagination.   Think of toothpaste.  If you were to market a new toothpaste that a manufacturer says they want to sell....what ideas can you come up with to make it rememerable, stand out and want people to say I GOTTA TRY THAT! So they make a note that the VERY next time they're in a store they head for that toothpast over Colgate, Crest, and all the others.  That is what marketing and public relations people do.  They help get products remembered.  So when you hear the name you automatically thing of THAT over anything else!
1090115
Offer first time client discounts, discounts or free massages for clients who refer new customers to you, hand out cards to existing clients that have a coupon (just write $10 off on back) to give out to friends, etc.\nAdvertising can be important, but it is usually expensive for the independent mt and although you build your name, can be slow to bring clients in the door.\nIn my view, it's most important to utilize the clients you already have by the above AND giving your best to every client, every time.  Go out of your way to research problems they have, get continuing education specifically for the problems you see most in your practice, provide home care and referrals as you see indicated, spend the time to get to know your clients and meet their needs.  Going the extra mile wins client loyalty and makes them feel special.  Clients who get this kind of care are your best advertisment!
815793
If you are just starting out I recommend you get an internship or entry level job at a PR agency.  That way you can get to know the business.  As you start to climb the latter there are a few ways you can go career-wise:\n\n1. Climb agency latter -- must be good at both public relations and bringing in new business, which is what you get responsible for as you get more senior\n\n2. Go in house -- you generally get paid more if you work for a company doing PR for them but its usually not as exciting or dynamic as working at a PR agency where you usually work on several accounts\n\n3.  Freelance -- many people freelance their PR services by the hour.  This is unreliable work at time but clearly very flexible which appeals to many people.\n\nIf you are very interested in a career in public relations I would recommend you get a subscription to PR Week.\n\nGood luck
620637
call a similar firm - asking what they charge for activities similar to those that you will provide.\n\nfactor in skill level, reputation, overhead, etc.\n\nif you're just starting out you may want to charge below average in order to attract clients.\n\npeople will not feel they are getting less because you charge less.
117331
Try a few of these methods and watch your sales soar! \n1.   Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products.  \n  \n2.   Host a grand opening or open house. Invite local business owners and residents from surrounding neighborhoods. Provide refreshments, drawings for door prizes, free merchandise samples, and have plenty of business cards and company brochures on hand.  \n  \n3.   Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer service, product availability and prompt delivery.  \n  \n4.   Explore various types of traditional advertising methods such as classified ads, yellow page ads, television and radio spots, and display ads in magazines and on other Web sites. Go with what meets your budget and best reaches your target group.  \n  \n5.   Support a local charity by sponsoring a fundraising event such as a food drive, toy drive or walkathon. Arrange for a formal presentation of your donation with cameras at the ready and try to get a local newspaper to publish the photograph.  \n  \n6.   Distribute fliers and business cards door to door, place them under car windshield wipers and tack them to local apartment, college and community center bulletin boards.  \n  \n7.   Maintain a visible presence within your industry. Participate in trade shows, attend community events and offer to speak on your area of expertise at seminars.
61732
Suggestions For Building Your Subscription Business\n\nIT'S FREE\n\nAs an Independent agent of  , your opportunities are unlimited to build your subscription business. As an agent, you are authorized to use magazine covers in any of your own promotional material. You are allowed to market your business any way that you want. Here are a few suggestions to help build your business.\n\n\n(1) Think large for the long term, but think small in the beginning. Start your business by contacting people that you know ( friends, family, neighbors etc. ). Let these people know that you are in business, and explain to them what a convenient service you provide. Sample promotional letters are available upon request. For example:  Since the average household takes approximately six magazine subscriptions, by ordering and renewing through you, they would only have to write one check, one time, to you, for all of their subscription needs. The customer also does not have to deal with any customer service issues, so if there is a problem, you can handle it for them (by contacting our office ).\n\n(2) Network your subscription business as a fund-raiser. Contact local schools, churches, civic groups etc. who want to raise money for their organization and keep a percentage of sales as your profit.\n\n(3) Take advantage of any gift giving occasion ( holidays, birthdays, engagements, graduations, etc.) Keep a log of all special occasions for your customers. For example:\nWhen it is the birthday of the mother of your customer, contact the customer and suggest a subscription as a gift. Not only will your customer had not thought of previously. Again, you are providing a service and your customer will probably be glad that you called and made the suggestion.\n\n(4) Contact local business who having waiting areas (family doctor, pediatrician, dentist, beautician, mechanics etc.) More than likely, these offices have someone who is designated to handle magazine renewals in addition to their other job responsibilities. This is an excellent opportunity for you to offer your service at little or no additional cost to the customer.\n\n\n(5) Ask existing customers for referrals. Most businesses get their start this way. For example: Your beautician built his or her client base from referrals of existing customers. Word of mouth is the most powerful form of advertisement.\n\n(6) Contact your local Chamber of Commerce to get a listing of businesses ( and their address / Phone Number) in your area. Write a letter of introduction, or use our suggested letter of introduction, to contact them. There may be a small fee to get this list.\n\n(7) Contact large businesses in your area. These employees not only have reception areas, but the management staff usually receive a variety of subscriptions.\n(8) Keep updates on new residents in your area. Write a letter to welcome them to the community and tell them about your service. Form a business relationship with a local company that deals with major purchases ( real estate brokers, car salesman ). Suggest that they give a gift subscription to any new customer who makes a purchase. If you deal with a real estate broker, you will know who the new residents in the community are, and you can contact them for other subscription business.\n\n(9) Build relationships with your customers. Follow up with existing customers on a regular basis ( every 3 mos. ) to make sure that they are happy with their subscriptions. And there are NO problems. Hint: Customers follow up is crucial to your business. If you do not follow up, your credibility can be destroyed. If you only call your customers once a year (when it is time to renew ), they will be less likely to renew through you if there have been problems and you were not available to handle them throughout the year.\n\nHere is a suggested contact schedule:\n\n1st Contact - Make the subscription sale. Let the customer know that you will be contacting them in approximately 3 months to v
556525
One of the best ways would be to develop a system whereby a steady stream of prospects start coming to YOU rather than the other way around...there are some proven Internet marketing techniques to make that happen, check out this site for more info...\n\nhttp://networkmarketing.sitesell.com/carey.html
17326
The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive. \n\nFind customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc).  All this will help you find sources of media that best target these buyers.\n\nThen I would try to get PR before advertising. It is often less expensive and more effective.  If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.
905986
You need to contact, and pay, a public relations man. That's what they do....and they aren't cheap !
805682
Advertise.  Post you picture everywhere, run ads in the paper, pennysaver, harmon homes.  Hand out business cards, leave business cards at delis, pizza places, gyms, laundry mats, everywhere and anywhere.  There is soo so much competition out there, you have to have your name recognized.   Start farming a certain area.  Pick a neighborhood and consistently send out flyers showing recent sales on the street, and suggest they call you for a free market analysis. you can buy promotional items to mail such as little magnetic calanders to mail out, then your face is on their fridge the for entire year.
445966
Okay, let's get you going.  Start by getting a portfolio together and putting your work on line.  You can get an inexpensive web page and/or  blog and post your photo's.  Get free and or inexpensive business cards on line at a place like VistaPrint.com (your first 250 cards are free).  Then start with friends and family and see if you can start getting some opportunities to work.  Create flyers about your company and what you offer and drop them off at homes in your neighborhood.  See if the local newspaper has a section where they interview new local business'.  Join networking groups.  Hope this helps.  Most important, JUST DO IT!  Good luck.
360051
A lot of the doctors here obtain mailing lists and send a simple postcard or letter introducing them or offering them a discount for their first visit. Like for instance, you could contact all the new home buyers in the neighborhood through public records. Also, don't forget to market to your former clients. You could also look out for events pertaining to your field and then make sure business cards or info about your company are distributed there. Contact other businesses that are related to your field like for example if you handle geriatric patients, make sure businesses that cater to this market segment have your info and can refer their clients to you. Also, don't forget a nice ad in the phone book under "doctors" or the doctors field of specialty. \n\nI think these ways are the best ways to market because they effectively get info about your company to the clients and are the least expensive.
365624
Word of mouth is always the best business.  Always ask for referrals from anyone you do business with and ask for referral from someone who says no.  "I was unable to help you, do you know of someone who might need my services"?\n\nBest of luck to you.