Whats the difference between advertising and publicity?
604923
Advertising costs the company money. Publicity is something that a company will receive whether they want it or not, and they don't pay for it. A company can control advertising, while they cannot control publicity. Example: Britney Spears has a commercial for her perfume. That is advertising. Britney Spears all over the tabloids is publicity, not necessarily good, but it's still publicity.
1063074
There are lots of different type promotional work. One is companies that sell caps, coffee mugs, totes, shirts and products that have the company's logo on them for advertising.\n\nYou can write and promote ebooks online. Affiliate marketing is promoting other's products. You can find some good ideas on this site that may help you further.
703460
Business involves the running of orgaization which produce product for profit.\n\nPublic involves the running of organizations (government, DMV, DOT, DCF, etc.)  that serve the public interest.  They are not run for profit.
930570
People advertise products or services or both. If you choose to promote a product, you will want to inform the potential buyer about this product, its uses, and the benefits it offers--makes life easier, for example.  To advertise services well, you'll give potential client the reasons to use these services now.  For fun, you can use an imaginary product or service in your presentation.  If you can "sell" this product or service to yourself, your presentation is great. Good Luck!
778458
Any activity that is promotional - promoting something :P
784162
You've got all kinds of terms jumbled up in there. They're not different marketing agencies. I don't know what you're looking for, so I'll simply define the terms you listed. If you want more, update your question.\n\nMarketing is the entire process of promoting and selling a product or service - it includes everything from the positioning of the product or service in the marketplace to its pricing, distribution, advertising, promotion, etc.\n\nIntegrated. When it comes to marketing or advertising, the term "integrated" simply means using a variety of advertising and promotional channels together. For example, an advertiser might run print ads in magazines and outdoor boards to attract attention for the product or service. That same advertiser might then send out direct mail to the most likely prospects in the same geographic area where the print and ooh were running to provide additional information and to generate a response. Finally, that same advertiser would maintain a presence on the web to create a sale or to develop a relationship with a customer. And all of it would have the same design, look and feel so it all feels like it came from the same place.\n\nCreative services is simply the department in an advertising or promotional agency that develops the concept, writes the copy, and produces the materials - whether a print ad, tv spot, ooh billboard, website, brochure, DM, or what have you.\n\nMedia are the places the ads run. Television is one medium. OOH is another. The web is yet another. Media is the collective term for any kind of medium. In an ad agency, the media department negotiates the rates and the placement for the ads.\n\nI have no idea what you mean by "sp."\n\nHope that helped.
259146
The main cost factor is impressions. This is the number of people who will see or hear your ad. the next factor is size of length of the ad. All and all the costs for radio, tv, newspapers and magazines are very similar when you divide the cost of the ad by the size of the audience.\n\nFor that reason, I tend to prefer TV. With the one exception being if you are advertising Business to Business, or to individuals who do not typically watch a lot of TV. In those cases you should do the math based on the number of your target audience who will see or hear the ad, not just the total number of people.\n\nExample: If you are trying to reach mechanical engineers and you can advertise on TV or radio at a rate of $60 per thousand, but only 1 out of a thousand people in their audience are mechanical engineers, and you can advertise in a magazine for $100 per thousand impressions, but 300 out of each thousand are mechanical engineers, it is obvious what is the better deal.
200758
advertisements reach a wider audience,its easier to communicate through them,when they are regionalised and if created properly they actually help in brand awareness as well as brand postioning.
1026833
Public relations is how one is viewed by the public.  It's the act of altering the views, attitudes or opinions of the public. It's not the same thing as publicity because public relations is communicating an image.  Many events or people have a person that deals in public relations so that the correct image is shown of how the event or person is supposed to come across to the public.
409910
When you "endorse" a product, it means that you have tried it and wil tell others that you like it(usually whoever owns the product gives it to you to try)...when you "sponsor" something, you are usually giving money to that particular event or business in exchange for advertising.
864683
Marketing and Communications are pretty different fields.  Marketing is generally a business degree and it's taught in the college of business, whereas communications is an arts degree.  \n\nDo a search for good business schools.  US News & World Report puts rankings out every year.
627129
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.\n\nTypical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.\n\nAd agencies come in all sizes, from small one- or two-person shops to large multi-national, multi-agency conglomerates such as Omnicom Group or WPP Group.\n\nSome agencies specialize in particular types of advertising, such as print ads or television commercials. Other agencies, especially larger ones, produce work for many types of media (creating integrated marketing communications, or through-the-line (TTL) advertising). The "line", in this case, is the traditional marker between media that pay a (traditionally 15%) commission to the agency (mainly broadcast media) and the media that do not.
327093
Depends on your business.\n\nInternet advertising can target a much more direct group than traditional advertising.\n\nFor example: You have a new product you want to advertise to middle-aged women, with kids, and 2 family cars. \n\nTraditional Ads give you more people than you care about, they will unintentionally get men, kids, people with 1 or 3 cars, and not really any help targetting JUST your market.\n\nInternet advertising can tell you when and where those women are, what they are shopping for, and if the audience you specify will be likely to buy, based on what they do elsewhere online.
301602
there are 5 i's for a good advertisement:\nIdea: there must be an idea behind the ad, \nImpact: it must make an impact on those seeing it,\nImpulse:Create an action, \nInterest: interest the audience, \nInform. Give the viewer information.
913565
Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
449857
For general advertisements, I much prefer text links to click on.  They are quicker to load and if I am playing my own music or running other software, they don't interfere.  I will steer clear of all flash and audio advertisements because they tend to disrupt what I am currently doing.\n\nI do prefer picture advertisements when considering buying a product, as long as they don't take too long to load (you know the type, the huge pictures that take an hour to appear on screen).  \n\nI would suggest definately staying away from audio as the audio ad's are just plain annoying.  Flash ad's, while cool looking, aren't compatible with all systems and can be annoying as well.\n\nSometimes keeping things simple and easy to use, easy to see, and easy to understand...is the best way to go.  Fancy is not always better.
26449
Selling a product or service is the best, in order to make money from advertisement you will need good amount of traffic and if the traffic levels ever just drop, your a dead duck. On ther other hand, selling a service that requires a membership is likely never going to just drop one day like traffic could.