Product Life Cycle for a retail coffee shop?
599395
as for any other product u will have growth maturity and declining satages for coffe reatil shop. but its the marketing programs and the freshness of the brand that stops it from decling phase
136664
The product life cycle is of great importance for marketers.\n\nIt will take me countless pages to explain it to you so let me use some sound examples.\n\nThe sales of my brand are very low. I know that we used to have great volumes (before I got hired) and sales are continuously declining the last 2 years. If I wouldn’t use the product life cycle I would guess that sales may go up again, but that won’t happen because the increasing fierce competition and innovation have made our brand come to a decline. Moreover there is the industry life cycle that is similar to the product life cycle. Leaders diagnosed the maturity of the industry and repositioned with innovative technology and Integrated Marketing Communications very early leaving us behind… Their repositioning pushed their products back to the introduction stage.\n\nA sounder example is cell phones:\nColorless devices are in decline while those with colors are in growth. To be more specific 2nd generation phones are in maturity stage and 3rd ones in growth. Thus as a marketer you should invest only in 3g’s. Stop selling 2nd generation mobiles and only keep the respective service sector. Increase investment for 3rd ones. 4th generation devices are being introduced. Sales volumes for them are too low because only early innovators are willing to buy them. Because of the introduction stage you can deduct that it is normal not to have great sales volumes and that you haven’t failed. You should also invest in 4th generation devices so that the later innovators and the majority will adopt them quickly (you will pass to the growth stage) and to ensure that the process of the life cycle will go smoothly (and the product won’t move instantly to the decline stage).\n\nAccording to the stage you are you should follow the appropriate marketing policies. You will invest in R&D when in decline. The advertising campaign for the introduction stage should aim at making the customers familiar with the product, while in the maturity stage you should remind existing customers to buy the product again (repeat the purchase as you will not get any new customers).\n\nI could keep writing and writing and writing… about life cycles but my intention is to put you in the right frame so that you realize the advantages you can have by the respective analysis by yourself.
337381
If you need to come to yahoo to ask for business advice then perhaps you need to do a lot more research than what you've already done.\n\nA lot of your question depends on the existing space you are interested to use for the store. \n\nIf the store is a dump with no HVAC and electrical, then your expensive will rise a good 30% on top of all the fixtures and paint and flooring, but if the store used to be a Best Buy with everything in it, then you obviously have nothing to worry about.\n\nIt also depends on how high end you want your store to be, do you want custom shelving or standard off the rack stuff? do you want expensive lighting or just flourescent? what kind of flooring do you want? All of these will vary your cost greatly.\n\nTo cover all ballparks, $100/square foot will get your store looking like a Circuit City or better, or 1/2 that if you go bare bones and spend your weekends painting the walls.\n\nLastly, any amount you think you'll need, double it when you ask for investment. Something will always go wrong and you'll need the money. \n\nAlso, an architect will be willing to consult on everything including what tie matches your pants as long as he or she gets paid, but look for one with relevant retail experience, it is very specialized and a residential architect cannot tell you what fixture to use in a store to save his life.
1126195
If that's the case, then you need to be creative in your definitions of space. It would depend somewhat on what kind of a store you are talking about.  Storefronts don't always need to be large or on the first floor. Sometimes an apartment or a finished basement in a commercially zoned area can be used. \n    Can the product be sold from a pushcart? Is there an alcove or alley that could be used? Open markets and bizarres have been part of our culture for centuries. Be creative. You may find that other businesses will join you as your business and reputation grows. Location is important, but if it's not available, then you must create your own.  Make sure to check local permit requirements and local regulations before starting any business.
158896
Well, the target market could be any group of customers who could use your product. It is better to prepare a priority list regarding to the level of usage of your product for different customers, then start your marketing procedure as per to that list
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1.  Identify the product or service\n2.  Identify the customer\n3.  Plan the delivery of product or service\n4.  Inform the customer of your availability\n5.  Deliver and collect\n6.  Repeat 4 and 5 while refining 1, 2 and 3 constantly.
174021
Several individual products having unique properties reacting together to give a new end product which may have different properties
634200
if ur product is ready then introduce it to the general public thru ads.\ncheers
152933
Make up business cards with punches on them, creating a free sandwich when the card is full, or a free capuccino. Get cups, with your business name on them, sell them, giving a discount on refills. That brings the customer back to you to get a discounted drink. Anything that gets the customer returning is good. Put out samples of some items. Have other non-food items available for sale that advertise your business. Put out a sidewalk sign, advertising your grand opening. Use balloons & banners on the front of your building. Have friends or your kids stand out in front passing out balloons with your business name printed on them. Have fun. Good luck. <*)))><
552849
Starbucks is essentially a service. They are in the people business and happen to sell coffee. Of course, they do sell products. However, Starbucks is known for its "Legendary Service." When a customer goes into Starbucks yes, they are getting a product, but the reason they return over and over again is a result of great service. Without the service aspect of Starbucks, they probably wouldn't be so profitable.
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As a general rule, your best prospects for additional sales and profits are your current and past customers. \n\nGood luck,\nScott
274851
Check out www.expresso101.com and especially http://www.espresso101.com/coffee_business_plan.html which deals specifically with business plans for coffee shops.
291923
Ready? \nThis is from Starbucks:\nKEY RESPONSIBILITIES\n\nI. Develops enthusiastically satisfied customers all of the time\n\nWelcomes and connects with every customer. \nDiscover customer's needs and appropriately suggests product with every customer to enhance service and meet sales goals. \nOffers customers demonstrations and samples using brewing equipment. \nCreates opportunities for the customer to interact with the product. \nResponds to customer's needs and says "thank you" to every customer. \nDemonstrates the "Just Say Yes" behavior by taking care of customer's needs. \nII. Provides quality beverages consistently for all customers\n\nPrepares Starbucks beverages to standard. \nFollows health, safety, and sanitation guidelines for all products. \nIII. Maintains quality store operations\n\nFollows store policies and procedures for operational flow at each station. \nFollows standards for merchandising, stocking, rotating, and storing all products. \nPerforms cleaning tasks in accordance with the Duty Rosters and cleaning standards and works as a store team member. \nPresents oneself professionally and demonstrates clear communication by using Star Skills with all customers and partner interactions. \nIV. Contributes to store's profitability\n\nFollows cash handling procedures and cash register policies. \nFollows inventory stocking and recording guidelines. \nContributions to store goals for increasing sales and improving profits. \nV. Takes responsibility to learn all aspects of the barista position\n\nIs responsible for self-initiated learning. \nLearns and demonstrates creating the Starbucks Experience. \nLearns and demonstrates all performance standards listed in the Core Learning Journey Guides.
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Depends what you're selling in your store really.\n\nSo your previous answerer was absolutely right really.\n\nYou need to check the demographic of the population, what competition you have in the area, etc.\n\nFor instance.............if the average age of the population is 50+ there would be no point opening a baby shop................or no point opening a burger bar if there is a McDonalds on one corner of your block and a Burger King on the other !\n\nIn very simple terms, most very basic business estimates use the Pareto Principle (otherwise known as the 80/20 rule). This basically says that in a business 80% of the sales comes from 20% of the customer base. \n\nThis can be applied to many other statistics, so in your case, 13791 people are your target market. How you get them through the door is down to you, your product, your pricing, and your marketing.\n\nGood luck.
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Look into SDLC.\n\nIt starts with requirements - defining what is expected - not only on what is needed as far as functionality, but when it is needed and how it is delivered.\n\nSuccess is determined by the approval of the customer.  Make sure you nail down what their expectations are.
19902
This depends on the type of retail and the location.  There are many other factors.  If you want a really good book on basic retailing startup, I recommend this book:\n\nSpecialty Shop Retailing by Carol Schroeder \nISBN: 0471212644
510089
Hi there, running any kind of business is always risky. I suggest you take management and marketing workshops instead of selling the cafe. New ideas for your cafe, may be the solution you need to start making money. \nGood Luck, ;)