what is the best and economic way to market a book?
594739
Self-publishing could be a good option. A few that I've heard of: iuniverse; lulu; xlibris\n\nAlso, be sure to copyright your work. You can do this at the US Copyright Office. Go to the 2nd link in the source box for Literary Works. The application is fairly simple & the cost is $30 per application.\n\nHope that helps! I wish you much success & happiness in all your ventures!
113577
You can try to self-publish it. \nThis can be accomplished very inexpensively at the new online POD (print on demand) publishing outfits.\nOne such is http://www.lulu.com\nCheck it out.\nOf course, if you self publish, you'll only have the end product.  Marketing and selling it will be up to you. \nIt is a good way to start and an easier way to see your book in print, but remember: It is difficult to get published with a large publisher precisely because THEY shoulder the burden of marketing and selling your book.\n\nGood Luck.
16653
Since we're on the subject of business, I would have to say the most sucessful business book is Dale Carnegie's "How to Win Friends and Influence People." It has sold over 15 million copies and was a New York Times best seller for 10 years.
334190
Agree somewhat with the first post. \n\nYou have to be very, very careful in the self-publishing market, especially with vanity presses. Do you know anyone who has self-published? Ask them for detailed, inside information. I did that after I learned my uncle knew a professor who had self-published his first book. If not, investigate the companies thoroughly.\n\nYes, you pay everything up front when self-publishing, and even have to buy your own author copies. Some companies, like Dorance (sp) Publishing, might require you to guarantee them that you can sell X number of books before they will print. Other companies like Author House (reputable - I know someone who has used their services, and considered it myself) will sell you publicity and marketing packages along with your self-publishing contract. That way, you can focus on what you do best: write. Unless you've got a mouthpiece of have tons of money to pay in newspaper ads, buying a package such as this might be better, since professionals do this for you, and you have a better chance of selling your books.\n\nI have not really looked into on-demand printing; I dismissed it as an option early on. I learned from someone with experience, that on-demand publishing does not generate a lot of sales. \n\nThe best way to start your journey to becoming a best-selling author is to do your research. Get books like The Novel Writer's Toolkit (if you're writing novels), books on book publicity (tons), and especially the Writers' Market series of books. Go to your library in the writing section and explore. There is tons of information, even how-to books on writing queries, synopses and proposals. You will still need a synopsis and/or propsal even if you intend to self-publish your book.\n\nI have thought about self-publishing my novel, but I have been directed into a different path. I'm working on finding an agent. Writers have much better success, in general, when an agent believes in their work and sells it to a publishing house. If you've never been published, it will be hard, but don't give up on the first no, because there might be a lot of no's.\n\nGood luck, from one author to another.
714734
Start at Lulu.\n\nwww.lulu.com\n\nThere are forums there and you can publish parts of your book electronically for no cost.\n\nAll the best.  Having a book ready to publish is always exciting.  Been there. Have 5 published.  Working on 6th.
1105508
The most effective advertising dollar is spent on a Yellow Pages ad, but that is not really a short term solution (unless your book is just about to come out and you can get in before the deadline).\n\nProbably next best would be direct mail, or get something  out in the weekly flyer bundle (if you are looking for residential work).  \n\nAfter that, nothing beats pounding the pavement.  You would likely want to target business with that type of service, so go around and introduce yourself, leave a flyer and a business card.  You could also talk to places that manage commercial properties, as convincing one of them to use your service could result in multiple properties. \n\nGood Luck!
163965
Your publisher should be able to help assit you in the marketing of your book.  I know in my case, my publsiher had an entire market plan and market analysis.\n\nIf that does not work, talk with your agent, They probably know peoole that can help.\n\nIf you have to do it yourself, the best bet is to look for similar concept titles, and see how they are distributed. I would consider an internet site and advertising targted at college students. You can try heading to the local university bookstore and speaking with the manager They may take a few copies to see how it sells.
704623
I used to manage a used bookstore and I'll tell you from a cash-flow point of view its very hard to stay afloat if you offer more than a nickel or dime a piece for a used book.  If you want to sell your books and a used bookstore won't take them I'd suggest you try an online dealer or auction site like ebay or alibris.
1033710
Hi, Dan.  \n\nCongratulations on your great idea.\n\nThere are a number of questions you must first answer before the advice anyone gives you about publishing your book can actually be of value to you. They include some of the following:\n\n > What is the subject of your self-help book?\n\n > Who is the book's target market?\n\n > What are your credentials for writing such a book?\n\n > How much, if any, research have you done on this subject — particularly to see what other books have already been written on this subject and/or to this market? \n \nThe fist rule of marketing anything — including BOOKS — is to make sure you have a market for your product before you create the product...not the other way around.\n\nYou wil probably want to do some pretty thorough research to see what else is out there that's even a little like yours.  This is not to defeat or discourage you, but to let you know how to talk with the publishing industry.  For example, this process will enable you to language a comment like, "It's a little like Dr. Phil's most recent book, but with less yelling, and targeted specifically to husbands of women who've had miscarriages," so that you can give them a better idea of exactly what you have in mind.\n\n > Do you have any agent contacts in mind already?\n\n > Have you put your proposal together yet?\n\n > If it seems like it will take some time to find an agent and/or publisher, is self-publishing a consideration?\n\n > Do you have a graphic designer who is handling the cover and interior layout?\n\n > If you had to describe your budget for this project, would you say it is:\n\n * Whatever it takes to get the job done properly \n * Flexible, within reason \n * Very limited \n * I have no budget for this project \n   \nYou probably will want to head to Amazon.com or your local bookstoe and invest in a book called The Writers Market.  It's a big book (maybe 3 inches thick) that costs about $30 — or you can get the one that comes with a CD-ROM for about $50.  What it contains are the best known agents, publishers, and outlets for all genres of writing in the country...as well as a few international sources.\n\nThe good news is that the self-help market is one of the biggest there is, and non-fiction is fairly easy for new authors to break into, even with a traditional publisher (as opposed to self-publishing). \n\nThe honest truth is that this could be a full-time job for you, depending on how serious you are about it.  One cardinal mistake new authors make is not realizing that a book is a BUSINESS unto itself, and you need to think of it as one.  To do it properly, you'll need the same kinds of tools you would to get a business started: a timeline, a budget, a marketing plan, and a well-thought-through execution strategy.\n\nThis is a project that, if done properly, is going to take a big investment of time, money, and energy, particularly if you go the self-publishing route (even as an e-book, which is NOT the best recommendation for a self-help book).  If you're not under a tight external deadline and have the personal capacity for or access to some of the design components (editing, layout, cover, pagination), you may be able to somewhat contain the cost.\n\nWhatever you do — DO NOT overlook the need for a good editor.  Quality editing — or the lack thereof — has the ability to seal your book's fate, for good or ill.\n\nBegin by identifying the market your book will reach (be as specific as you can, making sure, however, that you have a large enough viable market that both needs your book and is willing to pay for the information it contains), and then start looking at agents and/or publishers who work with material for people in that group.  An agent is the middleman, who negotiates between you and the publishing company.  The publisher is the company who puts up the cash to build the books, market them, and distribute
230813
You need a copy of either 'Writers Market' (US) or the 'Writers and Artists Yearbook' (UK). They list hundreds of publishers and agents in all fields. When you find one that looks as if they are interested in your kind of book then you need to send them a query letter. A professional approach is very important. There are quite a few sites on the internet that tell you how to write a good query letter (just type in 'query letter' or 'how to write a query letter' into a search engine).\nThere is also 'self publishing' but that means you pay the initial cost of producing the book and have to market it yourself. If you do go down that route you go to a 'bespoke publisher' but choose carefully because the level of service you get varies dramatically, as does the price (I know all about it, I am one).
1053088
Ok i've done this before and this book is brilliant \n\nAdvertising and Promotion: An intergrated marketing communications perspective by George E. Belch and Michael A. Belch. There's too much info 4 me 2 type it up here plus i cant put in the diagrams i have the 6th international edition
1154991
You get an account with book wholesalers such as Ingram Book http://www.ingrambook.com/ They have a page specifically for book sellers like you with the instructions on how to order from them and get an account with them http://www.ingrambook.com/new/booksellers.asp\n\nI also suggest you attend the Book Expo America http://www.bookexpoamerica.com/App/homepage.cfm?appname=288&moduleid=42 which is a major and definitely one of the biggest trade shows ever. Next year it will be in New York, so start making plans to attend. I attended this year's expo in Washington DC and all the book publishers big and small are represented in the expo. This is the best place to create accounts and meet book publishers.\n\nAlso, get a copy of the book Writers Market for listings of book publishers. Contact each individual publishers and create an account with them. For example, Time Warner Books (Hatchett Group) has a page on their website for Bookseller Services including their catalogs and backlists http://www.hachettebookgroupusa.com/catalog/index.shtml\n\nThe trade magazine Publisher's Weekly website has a list of important industry links http://www.publishersweekly.com/industryResources.html from publishing associations to publishing industry. \nhttp://www.publishersweekly.com/industryResources.html
1094603
You need to offer quality books at a good price.  You can go online, but also try to market to  local school districts in your area. Advertise an educators only sale, and send to local schools and teachers. Teachers love to buy books, especially at a low rate.
270398
Go to the library and find a book called the Writers' Market (it's in Reference).  This book lists every magazine & book publisher in the US with important information such as to whom to write a query letter, (which asks if they have interest in your article). It also lists names & addresses of the people you should contact, types of articles usually taken as well as the payment possibilities.  Good luck!
86519
Try Gurellia Marketing.\nthere are a lot of great books on the subject.
856400
totally depends on what the product is and who the target market is! you need to look at what other products are already in the market and if they are competition for your product. theres lots of books available that explain the different methods that can be used to market a product.
128483
My firm would be happy to make you a catalog, website, business cards, brochures, and a logo to promote your books.\nPlease contact us at danidalan@sbcglobal.net.