Are flyers considered "push" or "pull" marketing?
611029
if theres a person giving out pamphlets and talking abt it briefly-- its definitely more aggresive and is probabably push.\nbut if u just stick'em somewhere or strew them around- its pull cause people are attracted to it cause they like it. its not aggresive.
26616
Yes, it is. Not just food, but almost all ads. I don't think stronger control will work. Advertising people always know what to do to manipulate. They do researches to find out consumers expectation. Ads are made based on what they found. Ads describe details people like to hear and see. Negative things that the law make them have to be stated are usually hidden in very small letters. Educate the audience not to believe everything advertised is more important.
174581
Generally I feel this question deals with advertising/marketing and motivational factors\n\nIn general, one theory esposes that by targeting a specific group of user, they (group) have a higher propensity to switch buy/use a product.\n\nAnother theory contends advertising has greater strength in its ability to motivate brand swiching rather than promote product usage.\n\nThe controversy lies in the question of message communication to create a "call to action" for the consumer to use any product within its cagegory  verses a "call to action" which motovates a current user of one brand to simply swich brands.\n\nThe tobacco industry has tried to say advertising tobacco products do not motivate the consumer to smoke but rather advertising simply helps with brand switching among current users.\n\n\nI'll let the original person decide which it might do!\nI hope this give some clarification of product using verses brand switching.
437058
It depends on your target audience. I would say through websites/internet but then again, if you're selling to old people, that might not work out very well. That's why big companies like Nike, Apple, McDonald's.. etc have always mixed it up with TV,internet, billboards,.. etc
913565
Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
226196
I don't know what peoble are...\n\n\nAre you selling love? This question is in 'Marketing'?
254261
Many ways. Flyers, e-mail, internet banners, Pop Up ads, Cable ads, local newspaper ads radio ads. those are all the effective ways to advertise.
184310
Since your question is in Marketing & Advertising, I presume you are talking about Marketing/Advertising Campaigns.\n\nBy defination any advertising/marketing done by a company is "professional," because the professionasl who work there come up wit it.\n\nI presume you mean campaigns like Coke, Intel, Wonderbra. In that case it is usually done by advertising agencies - of course the marketing still briefs the agencies and pay the the big $$$. I would say it is a colloborative effort between teh clients and the agencies.
531561
Your state may have specific laws regarding "giveaways" in use in advertising.  Check with your the business division of your secretary of state's office.\n\nAside from that, I am not aware of any regulation that would prevent you from holding the drawing the way you would prefer.  In fact, I often see promotions like "earn one entry into our drawing for a free car with every purchase of $20 or more."\n\nPlease note that I'm a lawyer, but that this is not my area of practice. Please do check with the sec. of state and don't take this as legal advice.
250407
One piece of advice I got from a financial planner was to make sure that if I did participate, that I really liked and believed in the product.\n\nIf what you are being asked to promote is something you like, use and believe in - that makes a big difference.
301806
DO NOT USE MS WORD!!!! It makes flyers that are usually cheesy and pathetic. Just stay away.\n\nYour best bet (outside of hiring a freelance artist to create one for you) is to use PowerPoint to create it. PP gives you a much better sense of layout and balance for the flyer.\n\nAlso, think hard about the message you want to get across:\n1) Are your prices better than anyone elses?\n2) Is the quality of your work far above your competitors?\n3) Is your work bonded/insured if anything should happen?\n\nYou want to motivate the reader to get more information, as well as feel confident this is a good lead for them. Just remember, the purpose of a flyer is to get your phones ringing - you STILL have to sell them on using you!!!
281166
you have to get people to send you the envelopes. i did it cause i thought it was a great thing. but i had to hang fliers all around town and hope someone was interrested in what the business was advertising. then if someone is then they send you a SASE and you put another flier and some info in an envelope and send it to the company. i did it for a month and only got one response and i paid 45 dollars for the starter pack.
848404
Wait... "the Net and Network Marketing"?? Catch-22?? \n\nThose two should go together, hand-in-glove. And yet, Network Marketers have struggled to realize the near-infinite networking, lead-generating potential of the Web.\n\nHow can that be? \n\nNetwork Marketing (sometimes called "Multi-Level Marketing" or "MLM" or “Two Level Affiliate”) is all about... \n\n* recruiting/lead generation/relationship-building \n* sales conversion \n* ongoing consumption \n* replicating yourself through downline motivation and training. \n\nHow in the world could the Internet not be the best thing since sliced bread for Network Marketers? Because it's being done, all wrong, by all the wrong people. \n\nThere's no need to push (i.e., chase cold calls/prospects) when you can motivate potential customers and business-builders to pull (i.e., they want to call you to learn more).\n\nHere's how to Put The Net Back Into NETwork Marketing  http://www.mlm.wotsnext.com \n\nOr check out their new video tour http://www.sbivideo.wotsnext.com
168914
It's typically indirect marketing.  Let me first say what direct marketing is as a comparison.  Direct marketing is where you would sell something yourself (or your company) via direct contact with the customer.  \n\nChannel marketing can include various channels, common ones are retailers (Sears, Walmart, etc.).  You would sell to them, then they would sell to customers.\nDistributors who buy from you then resell to retailers who then sell to end customers.  \nP. Kotler has written many excellent texts on marketing.  For detail on these and several others you might check your library for his work.
385483
There is nothing illegal about that, but why would it be "pressure" versus encouragement? If someone thinks you would be a good candidate for promotion, that is usually good news.
178394
It all depends on what type of internet advertising your using and where your using it. Popups prove to just annoying, but banners on well selected sights can be effective. If your tring to sell something, let the banner or side bar ad say what your try to sell. If it beats around the bush, people ignore it. If your selling video games and have an ad on a gamers website and the ad says you got games for sell, your going to get increased sells, you put it on a cheese lovers forum, you just spent alot of money to be ignored. Internet advertising is an art, it has to be thought through and worked carefully, but too often people act like a child with finger paints, putting it everywhere but where it makes sense.\nWe got multimillion dollar companies sprout from good internet ads, and we got pops up claiming we are an instant winner for something. It all depends.
965766
Not at all.  I want them there to answer any question I have, but not to come at me and try to force a sale.\nIf they are too pushy, I generally walk out on them.