what is shareholder analysis in marketing management?
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In a nutshell, it is the attempt to understand the goals and objectives of the shareholders in relation to their holdings with the company.\n\nPerformance objectives consist of the financial requirements for the organisation and other key result areas, which are critical for the organisation’s short-term and long-term success. These include profitability, return on investment (ROI) return on assets (ROA), earnings per share (EPS), dividends and cash flow. They are usually determined on the basis of satisfying the needs of the stakeholders, which includes shareholders and others who might have a ‘stake’ in the business such as management, employees, customers, suppliers and creditors. The driving force underpinning financial performance in the majority of cases is shareholder value. If the organisation performs well financially, share prices are maintained or increased. If financial performance is below expectations, share prices drop, limiting the organisation’s ability to attract equity financing to underwrite future operations and growth while also exposing the organisation to the danger of a takeover. Poor financial performance, particularly cash flow, also limits an organisation’s ability to attain debt financing (borrowing).\n\nHope this helps!
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Scopes of marketing are parameters set by marketing analysis tools in linear programming to statistically predict the most effective medium and method for spreading an awareness of __ (insert product or service).
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Marketing is a science with very explicit methods of ...\n\nResearch\nMarket analysis.\nA specific range of tests which need to be applied to every situation.\nOnce all of the research, analysis and testing are done, then comes the art of the Marketeer to build a program based on a sound scientific basis.\n\nIt is an art in the same sense that an architect uses his science for the basic details of his project and then uses his creativity to build a beautiful design.\n\nSo its a combination of both, but you need science to build the basic details of the design.
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It is talking about the design and use of the company's accounting system.\nThis system should be designed so that it provides all the necessary management information to help decision making.\nSales should be analysed so that meaningful information can be gained about which customers are buying which products.\nPurchases should be analysed so that departmental costs and profit/loss are available,, etc
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* Requirement analysis (what exactly the customers/users want)\n* Planning and design\n* Estimation of available resources\n* Organization/Delegation of work (Assigninig of tasks)\n* Management\n* Progress tracking\n* Analyzing the results at each completion of each stage\n\nLack of above things lead to poor results.
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If it is from marketing point of view, you need to examine it from the point of the 4 marketing mix elements: Product(characteristics), place(how the product is being distriubuted), price(which pricing method is used) and promotion(how the product is promoted).You might want to find out the market share of the product. It is best to choose a well known product for which you can find a lot info on the Internet(Coca Cola, Nike, Pepsi...)\nGood luck...
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Take portfolio management or investment analysis
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it actually depends on the product that you would like to market. there are other products that take a short time to market simply because they are easy to sell and attract customers. these products can sell themselves (basic commodities and the like). \ni suggest you study similar products in the market, the behaviour of these products, how they are sold, the strategies used by the company selling these products, among other considerations. in other words, studying the behaviour of your future competitors would be a good source of information.\n\njust my two cents.. :)
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In business it's Phelps-Dodge Anaylsis. \nhttp://www.investorguide.com/stock-analysis.cgi?ticker=PD\n\nIn Medicine I think it's PD/PK Analysis. \nhttp://www.investorguide.com/stock-analysis.cgi?ticker=PD
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You have to consider several aspects.\n\n1. The product\n2. The market\n3. Environement analysis\n4. Organization\n5. Commercial Plan\n6. Economic feasibility\n\nwhat figures, basically, Sales forecasting, Income budget, Profit & Loss, Cash Flow.\n\nRegards,\nAB\nAB.
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Revealed demand \nLatent demand \nInduced/Generated demand \nDiverted demand \nSubstitute demand\nNegative demand\nFaltering demand\nIrregular demand\n\nMarketing is the analysis of customers, competitors, and a company.  It attempts to determine what segments exist, which are the most profitable segments, how to position your products, and delivering on that positioning.  It includes all the tactics of advertising and reaching the customer, but it also involves re-imagining the product to make it more favorable to consumers.  Marketers are involved in R&D, Sales, Advertising, Surveying, and product placement.
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Fundamental headings in a marketing strategy for a single business unit will be something like:\n\nMarket analysis: summary of situation in the external environment\nBusiness analysis: SWOT analysis of the business and it's product markets\nGoals and objectives\nMarketing strategy: how you will compete and reach your goals\nMarketing tactics: 4P's and other considerations\nBudget: financial forecasts and other performance measures\n\nYou could also include an executive summary at the beginning and a project plan or a control plan at the end.
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While there are many techniques you can use to find the right target audience for a company, the most common technique is based on identifying the highest potential customers of its products/services.   \n\nLet's pretend we are trying to complete this exercise for a fictional company called XYZ electronics.\n\nWe would take a list of XYZ's customers and order them from most valueable to least valueable based on their history of purchase.  The number of products a customer has bought, the length they have been a customer and the profit margin of the products purchased would help us calculate the value of the company's customers.   Assuming an 80/20 rule (the pareto principle- 20% of customer drive 80% of value), we would be able to segment out the top 20% of XYZ electronic's customers.   \n\nWe would then analyze what was common for the top 20% relative to the non-20%.  Are they men?  Do they live nearby stores?   How old are they?  Based on this analysis, we may have identified its target market.\n\nIf XYZ electronics is a new store, we may want to do a general industry analysis and do the same exercise for entire electronics category.   Who buys the most electronics?  Who are the most valueable targets based on purchase needs and purchase ability.
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Here are two sites that will help.  The first site is from the U.S. Census Bureau.  It'll tell you how many stations there are by type, ownership and location.  It also tells total revenues.\n\nThe second site is from Bizstats.  It gives you typical normalized (percentage of revenue) income statements for gas stations.  You should be able to use these statistics to put together a projected P&L for your enterprise.  This is the centerpiece of your business plan.\n\nGood luck!
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Any projection, even in a known market, involves assumptions.  In your case you will have to make a few more, but that is OK.  The key is that you clearly state what your assumptions are.  Then as you gain knowledge of your market and your customers, you can replace assumptions with data, or at least educated assumptions.  \n\nI would suggest starting with some identification of what you consider your market.  Quantify the market (how many companies, how much do they spend on similar products or services, etc.) This type of information should be pretty available unless your product is very obscure or new.  Then, once you know the size of the market, identify and quantify your competition.  How much are they selling to your customers?  How much do you expect their market share to change?  Calculate some measure of market strength or expansion.\n\nSubtract your competition from the market capacity and that is your potential capacity.  I hope this helps!
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Yield management, also known as revenue management, is the process of understanding, anticipating  reacting to consumer behaviour in order to maximize revenue. Firms that engage in yield management usually use computer yield management systems to do so. Terms to describe this process are revenue optimization and demand mangement.
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Do you mean "Find major stockholders in privately held companies"?\n\nIt can be quite difficult to get details of the shareholders in privately held companies. For starters, you could check the website of the company. Another good source is Hoovers or Dun & Bradstreet.