What does the term marketing mean?
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get a repeat order for a refrigerator from an eskimo !
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for Sales try http://en.wikipedia.org/wiki/Sales\n\nfor Marketing try   http://en.wikipedia.org/wiki/Marketing
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Branding is the first level of recognition in marketing.  It is very important.
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Market targeting would be deciding which market to go after like government, automobile, telecom, construction, education, manufacturing, consumer, etc.\n\nTarget marketing is to go after specific areas within a market like Universities, high schools, Telecom manufacturers as opposed to telephone companies, etc. It can become very targetted like going after History teachers, purchasing agents in one industry, Lions Club members, Cadillac owners, carpenters, graphic artists, etc.
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Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
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Although the good Dr has offered great answers, I'd like to add that there is a simpler definition for marketing.\n\nMarketing is communication. Period.\n\nEvery time a customer, client, potential client or potential customer is touched by your company or a representative of your company (paid or otherwise) marketing occurs.\n\nIf a satisfied customer tells a best friend how great your service is, you have excellent, effective "word-of-mouth" marketing. If someone complains to their buddy about your service, you ALSO have marketing. Although the negative marketing may be quite effective (by effectively driving away potential business) -- it's not good marketing for your business.\n\nMarketing, (good and bad), is the way your company and its products or services are communicated/represented to the public -- and specifically to your target market. \n\nMarketing is NOT advertising. Advertising is just a small portion of the whole marketing concept. All communication about your company added together creates your overall marketing picture. If you have more negative than positive communications, your marketing doesn't create sales and your business won't survive.
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Sorry, need more information from your post. \n\nItemizing basic marketing functions depends on the marketing dept and industry you are in. \n\nTypically a marketing dept needs the following:\n1) Marketing Communications (design and Brand) - field marketing\n2) Interactive \n3) Analysis and Reporting\n4) Industry and Primary Research\n5) Direct Marketing and Lead Generation (optional)\n6) Business Development/Partnership marketing\n7) Event Marketing (optional)
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Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.\n\nAs for how it works... well, say you are promoting a movie. It's been the norm in the past to hire different companies to take care of different promotional aspects. One company would develop mail marketing materials, another would conduct telephone surveys/promotions, etc. Sometimes these different aspects would work at odds with one another. With IMC you would have ONE database to work from and so there would be no overlap, no missed opportunites, and in the case where visual assets are concerned there would be no disparity in those assets. This means that everyone would see the same images, text, etc. instead of a mish-mash of different styles. Aside from working much better from a promotional aspect, you ensure maximum coverage and actually save money by combining all these functions into one team.\n\nI hope that's given you food for thought...
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Be prepared for situational questions. Engineering as you know usually backed up by pure facts and numbers, everything is measured, sometimes this is called hard science. Marketing is more soft science, there is a lot of guessing in regards to what will work, what will not when it comes to developing something new. \n\nMy first source compares and contrasts engineers and marketers in the context of website analytics. My second source describes his interview with Microsoft regarding an interview for a marketing position.
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In marketing, USP can refer to Unique selling proposition; \nIn reference to intellectual property, a U.S. patent; \nUniversal Service Provider
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A pricing method used when a company wants to use more than one price in the marketing of a specific product. p. 604\nusers.wbs.warwick.ac.uk/dibb_simkin/student/glossary/ch19.html
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I dont know if this is the kind of information you are looking for but I found this article really useful:\n\nhttp://www.indiahowto.com/how-to-market.html\n\nI liked it becuase it is a huge article that explains all the basic concepts of marketing really well.\n\nHope this helps.
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Business to business marketing is huge and covers every aspect of the commercial world, from stationery to machinery. It's the 'hidden' side of marketing, which the general public very rarely gets to see. When you consider all the items that, for example, an office needs to function, let alone, say a manufacturer, you get some idea of the scale and the importance of it. It is also very profitable - millions of pounds are spent on b2b marketing every year, with variable results. I hope that starts you off in the right direction. If you haven't already been there, try looking at the Institute of Marketing's website - they might have a few more pointers.
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It's a scheme where you make money selling a product, and you also recruit others to sell. You then get a percentage of what your recruits sell, and if they recruit others, you also get a percentage from those people, and so on, and so on. It's also known as pyramid marketing.
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Information flow is of vital importance in ANY organization.  If the marketing staff focuses exclusively on external communications, any feedback from the market will not be communicated effectively to those internal sources best able to modify products to meet consumer demand.\n\nHope this helps!
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Concept marketing can also be where a company or business is selling an image, instead of a specific product.\n\nFor example:  Coca-Cola doesn't sell sweet dark liquid, in a plastic bottle.  It sells the feeling of youth, the feeling of belonging, and the feeling of community.  Mercedes doesn't sell you a car in their advertising, they sell you status in your community, affluence, and superiority over the Volvo driver next door.\n\nCompanies that continue to sell products by spouting facts, and stats, are missing the boat.  Sell an image, a feeling.  Consumers will find out the facts when they come looking for that feeling they want.
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- With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.\n\n- Many times, ill-conceived notions and perceptions reduce the meaning of the word “marketing” to a shadow of it’s true self. Many see marketing as a series of tactics or gimmicks. Some define marketing as pyramid programs and the like. Others treat the words "marketing" and "sales" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing.\n-------------------