Advertising and marketing  - good or bad?
613523
What industry are you talking about?\n\nWhatever your opinion, or my opinion which is the same, the general public DOES respond to advertising. Effective advertising is an art though, and I don't mean it has to be "artsy", I just mean there are a couple things that have to be accomplished for advertising to be effective.\n\n1) The medium has to reach the company's target market - If they're advertising to people that aren't likely to buy their product, or trying to advertise to everyone, they'll likely be out of business before their advertising works.\n\n2) Advertising must promise a feeling to the potential customer. People DO NOT buy products, they buy feelings. Effective advertising claims that a product will make you FEEL a certain way.\n\n3) An effective marketing program must be centered around a unique selling point (USP). A unique selling point is ONE THING a business or product can offer that it's competition doesn't offer. This ONE THING helps deliver the feeling that is the company's real product. It doesn't matter what that one thing is, as long as the company's competition doesn't do it, it's unique, and it helps deliver the promised feeling to the customer.\n\n\nDespite the belief of many, there are some misconceptions about things some believe must be components of a successful business that ARE NOT necessary to succeeding, but certainly do help.\n\n1) Some believe a company's product must fulfill a need of a market segment. Not true at all. Many great products that fulfill an existing need have failed due to the focus on this belief. Many bad products that fulfilled no need have been wildly successful. People don't buy based on need, they buy based on emotion. In a company that offers a product that fulfills a particular need of a market segment, to be successful they must concentrate on telling their potential customers what feeling they will get from fulfilling their need with the company's product, not on the need itself. The feeling is more important than the need.\n\n2) Some believe a business must offer high quality products and/or service to be successful. Also not true. Businesses must simply meet the expectations of the buyer consistently. Buyers don't go to McDonalds for prime grade beef and gourmet dishes. McDonalds does not offer high quality food, but it's food is consistent and it meets the expectations of their customers. People who go to McDonalds have their expectations met. That's what is important, not the quality. Service is the same. People will be satisfied by receiving whatever level of service they expect. They don't have to be pampered if they don't expect it, and a business doesn't have to have great service to be successful. They must simply meet the service expectations of their customers and deliver to them the feeling they promised.\n\n3) BIGGEST MISTAKE. Companies believe their products and service will set them apart from their competition. This is the most common mistake in business. The average owner opens a business because they are good at creating a product, or providing a service. They believe their product or service is better than the competition and that is enough for them to earn customers. NOT TRUE, and dangerous to believe. This belief has ruined many a businessman/woman. People do not buy products, they buy feelings. No matter how original a product or service is, if it doesn't make the customer feel anything, and the business doesn't identify that feeling with their product or service, the product or service will not sell. There will likely be some customers that associate certain feelings with the product/service, and develop a relationahip with the business based on the fulfillment of that emotion, but the majority of buyers need the business to tell them what they are going to feel by buying their product. The majority of buyers don't like to take chances, t
1099632
pay per click can be a very good thing for some and bad for others.. targeting your marketing efforts can work wonders for your profits if done correctly... \n\nhere is a link to a website that talks about ppc advertising\n\nhttp://www.advertisesmallbusiness.com/pay-per-click/
26616
Yes, it is. Not just food, but almost all ads. I don't think stronger control will work. Advertising people always know what to do to manipulate. They do researches to find out consumers expectation. Ads are made based on what they found. Ads describe details people like to hear and see. Negative things that the law make them have to be stated are usually hidden in very small letters. Educate the audience not to believe everything advertised is more important.
174581
Generally I feel this question deals with advertising/marketing and motivational factors\n\nIn general, one theory esposes that by targeting a specific group of user, they (group) have a higher propensity to switch buy/use a product.\n\nAnother theory contends advertising has greater strength in its ability to motivate brand swiching rather than promote product usage.\n\nThe controversy lies in the question of message communication to create a "call to action" for the consumer to use any product within its cagegory  verses a "call to action" which motovates a current user of one brand to simply swich brands.\n\nThe tobacco industry has tried to say advertising tobacco products do not motivate the consumer to smoke but rather advertising simply helps with brand switching among current users.\n\n\nI'll let the original person decide which it might do!\nI hope this give some clarification of product using verses brand switching.
14109
Yes, it is bad...very bad.  Go look up AdBusters and Culturejammers.  There are groups out there trying to raise public awareness of how the media and corporations have brainwashed the public.
966999
MULTI LEVEL MARKETING(M L M)\n\nit is indeed a very good concept fpr getting large scale success but one has to toil a lot to achieve in this multi level marketing......\n\nadvantages:\n1.not wasting money un necessarily for advertising:\n2.here the consumer is the dealer....benefit is directly acheived without any brokers.......
816084
advertising is investment of money for communication of product with consumers and households, which firm produces at minimum cost. where personel selling is sole enterprineurial business, which have many merits and demerits. merits for eg. full intrest in business, maintaining of business secrets,quick dicision can be made , no chance of any fraud, direct link b/w consumer and organiser. demerits for eg, organiser is limited experienced, limited amount of capital, suspension of business possible.
255599
Sure it does.  Advertising contributes and speeds up globalization by getting the word out about new products or services that will save time or help out in some way.
74062
I own a couple small businesses.  Alot of it is hiring good managers and understanding the market for your business.  Um, other then that, its all about marketing and hard work.  Keep marketing and dont stop.  Its hard when business is down, but find other cheap alternatives to help with slowing business since the economy is not always strong.  In order for me to keep my business going, I work hard for a lead.  Once the lead isthere, I have a 40+% of getting the job.  Even with a product that doesnt work, you can still do okay with marketing.  Every successful business advertises.  Thats key to every business. Just how to advertise it is dependent upon regular business practices for your line of work.  Good luck.
450612
If the station has good listener/viewership, the advertising business can promote its product to the local market...the impact for the station is advertising revenue.\nI'm a broadcast major at Northwest Missouri State and we came to this conclusion...advertising=money, both for the station and the client
461239
The World Advertising Research Center has a number of very interesting studies on the future of interactive advertising.\n\nhttp://www.warc.com/Search/IndexSearch/Browse.asp?txtLevel1=Other%20Marketing%20Communications&txtLevel2=Interactive%20marketing
684011
To grab people's attention. Bad advertising is the best advertising. :)
43010
The most important thing in Advertising is creativity. Not just art, but the combination of the elements of an entire theme. It all starts with an idea, then you need great words, and a headline, then great images and then layout.\nIt is all about the idea. The big idea is king!
1150075
Could you clearly define "advertising"? Only in newspapers? Anywhere? Only the costs of the pure "information distribution" or also the production costs like desktop publishing and so on?\n\nAnd what should the information help you at all? Most advertisement still are a local thing - with the exception of very few really international websites.
977940
Check out http://www.hammocksurvivalguide.com/\nIt's got some great articles on advertising and marketing.
327093
Depends on your business.\n\nInternet advertising can target a much more direct group than traditional advertising.\n\nFor example: You have a new product you want to advertise to middle-aged women, with kids, and 2 family cars. \n\nTraditional Ads give you more people than you care about, they will unintentionally get men, kids, people with 1 or 3 cars, and not really any help targetting JUST your market.\n\nInternet advertising can tell you when and where those women are, what they are shopping for, and if the audience you specify will be likely to buy, based on what they do elsewhere online.
414070
Yes, most advertisements use sex to sell their product.  The ones that don't use sex use fear.  Watch the next 10 commercials that you see.  You will notice how the media uses these base emotions to manipulate their consumers.  The average consumer has average intelligence and is easily persuaded.  It is important to teach your children (and anyone else who will listen) the importance of investigating the motivations of advertisers and others from whom we obtain information, such as news stations and newspapers.