what are the benefits and limitations of the advertising business model of yahoo?
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Dear Giorgos,\nYour pertinent question and urgent curiosity has unfortunately, been buried under more legitimate concerns. If you don't get an answer within 24 hours, it is best to delete your query and ask again.\nGiorgos, I would like to take this opportunity to express my personal opinion. You have been foolish, Giorgos. Very, very foolish. Anyone can see that the purpose of Yahoo! Answers is to serve as a modern chatroom. More and more, Java programming is becoming less and less supported, there is no other method of bringing people together in a social environment than to create PHP scripts where the "thinking" can be done on the server rather than on your machine. With that in mind, Giorgos, you should interrogate the shallow-minded participants of Yahoo! Answers with matters that appeal to their common denominator. Questions such as, "How long is the normal tally whacker?" or, "My boyfriend says I should dump my hubby, what you think?"..., would get you a substantial number of replies.\n\nGive up your pursuit of truth and petty wonders, Giorgos. Quit asking bland, colorless questions. Are you naive? No person who is capable of giving you the answer you hoped for can last while reading though a heap of puddings, pies and pastry. I'm only doing you a favor, Giorgos, by giving you a proper admonishment you can now begin to formulate an apology. When you are ready, send your atonement to http://surveys.yahoo.com/user_ad_feedback\n\nAnd Giorgos, if you insist upon asking serious questions, remember that a few good jolts from a peace officer's tazor should bring you around to your senses. Please, check your spelling and throw some slang into the mix so you don't offend any of the egos lurking, waiting to pounce on you with crass, thoughtless one-liners.\n\nThank you Giorgos, and have a great day! -Zack
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Yahoo!'s purpose: to make money.  I mean honestly, they show us advertisements and we look at them and the advertisers pay Yahoo! money to do it.  Even though Yahoo! Answers is in beta, I suspect we'll see advertising on here pretty soon.\n\nOur purposes: varied.  Some people really want answers, some people want entertainment, some people want to kill time.  Of course it's good to evaluate the answers you get and decide whether they work for you.
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How Yahoo and Google Make Money\n\nHow do Yahoo and Google make money? This is a frequently asked question, so let me give a high level overview.\n\nThe short answer is targetted advertising. Why and how does it work?\n\nWhat do you use Google for? Search. Let’s look at search. Say the user searches for “mountain bike San Diego”. Chances are he’s looking for a place to go mountain biking. Or, perhaps he’s looking to buy a mountain bike. Google will go and find the most relevant Web pages on that topic.\n\nNow imagine you own a mountain bike store. If somebody told you they would let you show your advertisement to this specific user exactly at the moment he’s expressed interest in mountain bikes, while it’s foremost in his mind, would you be interested? Sure you would. That’s what Yahoo and Google do: not only do they find the most relevant Web pages, they also find the most relevant ads and show them to the user in the form of Sponsored Links.\n\nThe sponsored links are actually relevant, so some percentage of the people that see them click on them. Note that this is very different from Banner Ads - those are generic ads targetted at a demographic (or sometimes not targetted at all).\n\nEach time a user clicks on your ad, Google or Yahoo has effectively sent you a lead, someone who’s likely to buy something from your mountain bike store.\n\nThis lead is valuable to you and you’re willing to pay for it. But how much?\n\nTurns out you’re not the only mountain bike store in San Diego. I own a store too, and I want that same lead. I’m willing to pay for it too.\n\nSo how do we determine the price? Very approximately speaking, by bidding on it. It’s sort of an auction.\n\nI want to advertiser my mountain bikes. I go to Yahoo or Google and tell them: every time somebody searches on “mountain bike”, show my ad. I do this by specifying a bunch of terms related to mountain bikes, and I provide the text for my ad, and a link to my Web page. Something like:\n\nkeyword: mountain bike, offroad bike, offroad bicycle\n\nadvertisement: buy my wonderful mountain bikes, they’re the best\n\nurl: www.mywonderfulmountainbikes.com\n\nYou own a mountain bike store too, so you do a similar thing.\n\nAlong with my advertisement, I specify how much I’m willing to pay for each lead. What is a lead? It’s defined as a click on my ad. So my bid says I’m willing to pay X each time someone clicks on my ad.\n\nNote that I pay for clicks, not for my ad being shown (aka impressions). It’s a good deal - I only pay if the user is interested enough in what I offer to click on it.\n\nI specify a bid. You specify a bid too. Approximately speaking, the higher the bid, the more prominently/more frequently the ad is shown. Other factors go into picking the actual ordering of the ads, but bids play a big part.\n\nSo there you have it. Lots of advertisers bidding on many millions of keywords, and hundreds of millions of users doing billions of searches, a small charge each time somebody clicks on an ad, and you get a big business.\n\nThere are also contextual ads, the ads you see on blogs and other random web pages. Same idea, except instead of using the user’s search term to select the ads, the contents of the page you’re looking at is used. So if you’re looking at a page about mountain bikes, you’d see ads related to mountain bikes.\n\nThere’s more to it than this, but to a first order approximation, this is the core of the business.
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How effective this will be depends a great deal on the nature of the product or service. I've been in several "plans" and my dad was in Amway, always having meetings. I've still got a firm belief that there are GREAT benefits to this type of structure and that it is not necessarily a "scheme". For example, isn't it better to reward distributors instead of giving millions of dollars to advertising companies? I'd rather see the "underdog" rewarded for loyalty to a brand or product, than billions going to the next thing about to interrupt my favorite TV program.\n\nThe key, and the greatest potential flaw, is that the distributors/affiliates have proper training, especially in what sales techniques to avoid. For example, a potential downfall to an online business would be your website becoming a well-known source of SPAM as money-hungry affiates start promoting the product in all the most inappropriate, off-topic places.\n\nThis is true in the real world too. How many people have gone to Amway or Tupperware parties just to support their friend, and then avoid future contact because you know it will end in some sort of sales pitch? Word of mouth is great, but not if it turns distributors into some sort of social paria. I've actually seen Amway leaders telling new distributors that if their friend isn't interested in a better life through their business opportunity, then they shouldn't waste time with that friend anymore. Sounds more like a cult than a business to me.\n\nSo on to some actual TIPS...\n\nMake sure that, after all the commissions and multi-level rewards, you still have a product that, at the stated retail price, is something viable that a consumer would buy even if they were not interested in "joining the business". Because this is one area where many MLM plans have a bad reputation.\n\nThen there's the promise of income. People join because they see this neat structure where they tell 5 friends and THEY tell five friends and they tell THEIR five friends, then wow! That's 5 x 5 x 5 or 125 customers already! When THEY tell 5 friends that makes 625. Pretty soon if you go down deep enough in the structure you're getting commissions on millions of sales.\n\nThere is only one problem with that economic model... pretty soon you will run out of people, because (thankfully) we don't breed that fast.\n\nOne solution to this, which I plan on implementing in an affiliate system (I'm a web programmer) is a way to turn the structure on it's head. Have release dates for new products, and when a new product comes out, the LAST people to join are given the FIRST opportunity to sign on to the new product. In effect, each product has it's own unique MLM plan attached. I'm not sure how workable this will be, but the complexity should not be too much to handle when the whole thing is computer-automated.\n\nSo to sum up (for now), it seems that the ideal product for this would be one that had an extremely low production and distribution cost (downloadable online software or web access for example), something that could generate REPEAT as opposed to ONE-TIME sales, and that could still be sold at a competitive, even bargain, price, such that closing a sale would be almost a no-brainer.\n\nI'd love to expand on this already somewhat-lengthy answer with anyone who has an interest. See my Yahoo Group, MLM Strategies...
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depends\n\nif you want whole year pack it may cost 500$ to ...........$\n\nor u may chose pay per click ads\n\nbut they cost more then paying for year like 500$ ...... pay per click crosses more that 2000$ per year//if for whole year\n\nand rest depends wat ads r u having (text, gif banner, flash animated banner, and wats the size)\n\nwe provide e-email marketting for a reasonable cost\n\nand you may advertise on our site(we hav packs of ads on our site for half year or year)\n\n\nor if you may invest 200$ for having your own site\nthere s good income from having your own site online\n\n\n\naskk me at ma yahoo id matrixewebs\nweb developer from india\n\nhttp://www.mam-x.com\nhttp://www.matrixewebs.com
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So Yahoo can have a favorable business climate.  They prefer the almighty dollar to a people's right of self-determination.
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Yahoo has named this test project "Project Panama," where ads placement are now based on price and relevancy of ad. Yahoo is expected to test this in the UK in July.\n\nCurrently, Yahoo places a paid ad solely based on the amount you are willing to pay for the keyword. Google uses both price of the keyword and a "quality score" to rank the ad.\n\n \n \nRBC analyst Jordan Rohan reports that Yahoo! has released a test version of its new search monetization in Scandinavia and will expand the rollout to the U.K. in July.\n\nCodenamed “Project Panama,” Yahoo’s new model will be similar to that of Google (nasdaq: GOOG - news - people ), which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad. The Google-like algorithm should result in higher click-through rates than its older model that ranked ads only by the amount paid for keywords.
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Yahoo! Answers builds user loyalty to Yahoo! services and provides the base for what will later have sponsored advertisements. See my previous answer:\nhttp://answers.yahoo.com/question/?qid=1006032509242
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Your best bet is to  check with your state and county offices to make sure that you have everything covered.  \n\nMore than likely, Yahoo has one license to cover everything, as more than anything else, they provide information and a way to share it.\n\nThe real estate they are involved with his a partnership with a national real estate company and Yahoo is predominantly partnering with them for exposure and marketing.  The real estate people have the necessary licenses for their venture.
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You don't need a lot of money to advertise through Yahoo!. Yahoo has recently dropped the minimum deposit to $5. You can get $50 in free Yahoo! sponsored search credit by clicking here:\nhttp://searchmarketingambassador.com/credit.php\n\nor get $20 in local search by going to:\nhttp://searchmarketing.yahoo.com/arp/lsrch.php?o=US1629&kbid=1096\n\nFurthermore, you can control the advertising costs by specifying your own pay per click cost.
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You need to use Overture, which Yahoo recently bought. Simply go to Overture.com, and it will guide you. \n\nThe google counterpart is Adwords, you can just go to google.com and click on advertising programs.
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Go to the Yahoo! main page, click on the link at the bottom of the page, "Advertise with Us." There is a lot of information and it takes some studying to understand it, so set aside some time for that purpose.\n\nBest of success.
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As stated above, I don't think Yahoo is concerned with the Internet Browser market.  What many Internet companies are focasing on now is the concept of the "run from anywhere" application.  Look for example at the Yahoo Mail Beta interface... looks a lot like something you'd see with a desktop mail application.  I see Yahoo expanding with "office-like" applications, especially now that Google has hinted at their development of such things, plus the possibility for unlimited online storage!
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It depends on what type of advertising you will buy. Rates vary across industry, types of websites, competitiveness of the marketplace and modality of advertising. CPM rates for example can go as low as $0.20 to as high as $50, while click through rates can be as cheap as $0.05 to as high as $120 per click. \n\nThere are a number of different types of online advertising:\n\n1 - By Impression or Cost per thousand impression = you pay based on the amount of times your banner or skyscraper or leaderboard ad is seen. For example, if the rate is $5 CPM and you buy 20,000 impressions, then you pay $100\n\n2. By pay per click = you pay only when your ad is clicked. For example, your banner or text ad is shown 1,000 times but was clicked only 10 times and you agreed to pay $0.10 per click, then you pay $1. This is often the modality used in search engine advertising such as Google Adwords http://www.google.com/adwords\n\n3. By sponsorship = sometimes you want to be the exclusive advertiser of the site. You can sponsor a page or the entire site and the price oftentimes is a flat rate irregardless of the performance of your ad.\n\n4. By newsletter advertising = you can buy a top spot, a side spot or a solo mailing and the price will vary based on the number of subscribers the newsletter has to the branding of the site\n\nThe key is to prepare your strategy for reaching your target audience, then make a list of the sites and ways you can reach them. Set a budget you can afford. And track, track and track the performance of your ad to make sure that you know which ones can bring you the traffic and conversion you need. Remember, it's not just about traffic -- but conversion if you are selling something.
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If it was just once, you may be ok.\nJust do not do it again.\n\nTo get some ‘insider’ secrets on how to boost your AdSense & Yahoo earnings with a unique software Ad tracking program, visit:\nhttp://www.websitetrafficbuilders.com/adsense.htm\nhttp://www.web-site-award-winning.com/adsense-video-course.htm\n\nhttp://www.websitetrafficbuilders.com/web-site_promotion_search-engine-placement-url-placement.htm
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Found your question after querying for Yahoo on Yahoo News from my Yahoo email beta. Yahoo news lead me to your interview with Yahoo VP on Answers.  \n\nYahoo search results are equivalent or better than Google's, and then Yahoo has so much more to offer.  So with the ad platform fix starting this fall, what is not to like?  Google has great brand recognition, but it is very early still on the web.  Of course, Yahoo is undervalued, although I usually look to folks like you to help me decide.
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Seems to work well for me!\n\nTo get some ‘insider’ secrets on how to boost your AdSense & Yahoo earnings with a unique software Ad tracking program, visit:\nhttp://www.websitetrafficbuilders.com/adsense.htm\nhttp://www.web-site-award-winning.com/adsense-video-course.htm\n\nhttp://www.websitetrafficbuilders.com/web-site_promotion_search-engine-placement-url-placement.htm