how does best practice supply chain management enhance the firm's marketing efforts?
484665
when a company advertises (markets) its product, it helps if that product is in stock/available immediately. Therefore, a good supply chain will make it easier for them to live up to their promises (in the marketing).
204242
it's the way u get your products close to your customers
700933
While there are many techniques you can use to find the right target audience for a company, the most common technique is based on identifying the highest potential customers of its products/services.   \n\nLet's pretend we are trying to complete this exercise for a fictional company called XYZ electronics.\n\nWe would take a list of XYZ's customers and order them from most valueable to least valueable based on their history of purchase.  The number of products a customer has bought, the length they have been a customer and the profit margin of the products purchased would help us calculate the value of the company's customers.   Assuming an 80/20 rule (the pareto principle- 20% of customer drive 80% of value), we would be able to segment out the top 20% of XYZ electronic's customers.   \n\nWe would then analyze what was common for the top 20% relative to the non-20%.  Are they men?  Do they live nearby stores?   How old are they?  Based on this analysis, we may have identified its target market.\n\nIf XYZ electronics is a new store, we may want to do a general industry analysis and do the same exercise for entire electronics category.   Who buys the most electronics?  Who are the most valueable targets based on purchase needs and purchase ability.
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Well, if the strategic management is effective, the corporate performance is improved and profits increase. 'Strategic Management' is making sure an organisation moves in the right direction. It's a very general question, though.
1128997
It's called branding or brand management and it is supposed help them sell more.
873707
how about: "Supplier Development at Honda, Nissan and Toyota:\nComparative Case Studies of Organizational Capability Enhancement*  from MIT\nhttp://imvp.mit.edu/papers/0304/sako_supplierdevelopment.pdf
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Hi Ricardo,\n\nI think you need to look at the centralisation of the management structure and production processes.\n\nReduction in overheads.\n\nPossibly more effective inter-departmental lines of communication.\n\nEasier customer/supplier liason.\n\nPossible reduction in staff liabilities. (wages etc.)\n\nJust a few ideas to get you going. \nHope your studies are progressing well.\n\nGood luck
713752
Not really sure about this one but as the supply chain is the movement of goods from source to consumer and the processes taken to achieve this I would think it could be the costs involved in the transport of the said goods.
259161
Your question is too vague.  There are many more than five "philosophies" that can guide organizations in carrying out their marketing activities.\n\nExplain.
537596
The best way is to work for different types of companies that you are interested in owning and learning all you can about them.\nYou are smart to start thinking about this now.\nI would suggest also that you get a collage level textbook on Marketing and read it completely through.\nYOu need to have a great knowledge of two things:\nMARKETING and MANAGEMENT and the way to start to get this knowledge is to go to a local collage bookstore and get these two textbooks and READ them, every word. Don't skip the one on marketing. It is just as important if not more so than the one on management.
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Marketing management is the analysis, planning, implementation, and control of programs designed to manage mutually beneficial exchanges with markets. \n\nHope this helps!
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Information flow is of vital importance in ANY organization.  If the marketing staff focuses exclusively on external communications, any feedback from the market will not be communicated effectively to those internal sources best able to modify products to meet consumer demand.\n\nHope this helps!
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Online marketing currently accounts for 10% of all marketing spend, meaning it lags behind traditional advertising (14%), customer relationship management (CRM) technology (13%), field marketing and lead generation (both 12%). A further 8% of marketing budgets is swallowed up by email marketing.
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sales and marketing ....
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make their supply base more efficient, less handling/less costly handling, keep hands on the boxes low, more efficient=quicker=better supply quality
277464
Are you refering to distribution channels? Manufacturer-->Wholesaler-->Retailer-->Consumer\n\nI think I'm forgetting one. Sometimes there is also an agent. You may also be refering to the push and pull strategies. Push is when the the Manufacturer encourages wholesalers to buy who  encourages retailers to buy who encourages Consumers to buy. Pull is when Manufacturers advertise encouraging consumers to ask retailers for a product (like drug companies telling you to ask your doctor about pill X).
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There's a few ways:\n\nCost reduction.  Transaction processing is much faster, less paper is used (ideally), etc.\n\nLocking in customers/suppliers.  The new modes of communication can be used to strengthen relations between a company and other parties.\n\nProduct/service differentiation.  IT can be used to help differentiate products from those of other companies, or even help develop new products.\n\nThese are just a few vague ones that I hope help get you started :)