Why doesn't the Food Network use product placement?
488735
Here's the obvious answer.  If you use product placement, you limit the number of businesses competing to advertise in your air time.  \n\nIf you limit the number of busiesses (food product businesses)competing for your advertising air you'll reduce the amount you can charge per minute of advertising air time.\n\nSo, I'd speculate they are making the wise business choice of letting competition keep their advertising prices at a higher premium.
1124066
Because food manufacturers aren't interested in being "effective".  Their focus isn't necessarily on what makes you feel good, or what is good for you.  It's on what "tastes great".  Before some consumers started paying attention to what goes into food and becoming more health conscious, we didn't have many "low-fat" or "light" versions of things, not to mention product labeling.\n\nThe chemical companies know that often what exists in nature is much more effective that what they can concoct in a lab.  Their motive is to be effective.  You go with what works.\n\nVery astute question.\n\nI wish you Peace.
597736
I dont think so because when Pepsi and Coke are advertising and showing that they are better than the other one they usually hide the name and label of the other company. So i am not too sure\nBut if you use, then that would easily attract competetion.\nBut it would be better if you use a punch line which informs that your product is cheaper than the others available in the market without naming them.\nFor example: - Lowest Price, But Quality as Good as any Other
34333
Your grammar was confusing but I am assuming that you are asking about marketing employee mindsets. MANY marketing employees are in it just for sales and will put McDonald's logo on an ugly green and purple mug if McDonald's will buy it. Others actually do thorough research and sell great products. And actually yes this is a plug for where I work, PostNoBills, give me an email, daniel@postnobills.com. We are always working with major clients like Coke, Dreamworks, and more. But also local businesses.
1000961
Believe it or not there ARE remote places in the USA that have no TV reception (I live in one) so I have never seen (or even heard of) the aforementioned commercial.  I couldn't watch TV if I wanted to (unless I want to pay for cable or a satellite dish).  In many ways I consider myself fortunate, I don't get the daily subliminal "mind f**k" others do and I can actually accomplish things that need to be done around here.
973130
If you are using the visual medium, then you'd better make the product look good and very functional.\n\nWhy waste the time and money on an ad where you don't show the product and how appealing it is?\n\nYou need to convince consumers that your product is an excellent choice, offers them something they really want and is easy to buy and use.\n\nAlso remember that humor is a very good way to get people to remember stuff about your product.\n\nIt's also a good idea to use the 'rule of thirds' which is a loosely recognized psychology trick that says people remember things better when you group them into threes.\n\nI hope that helps.
313648
Sure. If it as good as you say. It may or may not be a mass market product but there are always sub-markets that look for alternatives - health conscious, body builders, ethnic groups etc may indeed find it appealing. \n\nThe success will mostly be determined by how you market the product. So get up to speed with your marketing or find a partner or hire someone who is.\n\nRemember your distribution is not limited to consumers, you can also tap into the networks of pizza chains/restaurants that would might want to offer it to their customers.
969227
What are the reasons that they should not be doing this?  Write down a few words or phrases.\n\nThis should lead you to a slogan.  Remember that in posters, it's not only the slogan that sells the message, but also the graphics.\n\nGood luck!
771055
Advertising will never be banned because the same people who advertise on TV pay the TV companies huge amounts of money to do so and also I think that if it were banned you would find your TV license would become even more extortionate than it is at the moment. I do agree however that the type of advertising we are subjected to needs amending as the one you cite is particularly sexist...then again some food adverts can be just as damaging but potentially physically rather than psychologically.\n\nAnyway, if people truly object to advertising then they have the option to not watch TV and instead read a book.
520125
Advertising...not suppossed to do that.
880519
Oh, everyone has a sitcom in them. It isn't coming up with the idea, or writing it. It is marketing your idea. Bottle that and you'll make a fortune!
688650
They don't show much music anymore and likely won't play any more than they already do because they need to show programming that will generate ratings. The higher the ratings they get, the more money they can charge advertisers. Also, advertisers want to know that their spots are being seen, so the length of time that viewers stay tuned to the network is also very important. When they show long-form programming that is 30 minutes or longer in length, people watch longer than they do when a 5 or 6 minute video is airing. Thus, viewers are more likely to stay tuned to see the commercials. It's all about the money, baby...
52200
Advertising is only as powerful as we let it be. Unfortunately, most people buy (literally) into the idea that what we see advertised will make us more important, sexy, strong, etc. \n\nSad truth is that people forget that the selling of the sizzle does not guarantee a great steak. You can put a pig in a tuxedo, but in the long run you still just have a pig.
780685
They do not want to promote that their food may be fattening.\n\nIn commercials the company wants to please the consumer, and when people other happy thin people eating at McDonald's enjoying themselves, it might drive them to eat there too.\n\nIf you saw a heavier person in an add eating food, you might be reluctant to eat there...fearing obesity.
230371
I would have to say that maybe that's why they brought in Miss Piggy, to tone down the commercial.  I think the one with Miss Piggy is cute. Jessica is working on my last nerve with that song!!  P.S. I've tried one of the pizza's, not bad!
336966
Having the child actors eating the food and appearing to enjoy it very much.  Children have no idea those kids are actors, so they take the recommendations seriously.\n\nAssociating the food with having lots of friends.  Kids in food commercials hardly ever snack alone this is for a reason.  Usually the mom whips out the food and everyone thinks she's cool.  Like sunny-d-lite.\n\nHaving The actors refer to some parental approval.  "Mom says it's OK!"  If the TV mom says it's ok then you should argue with your mom until she says OK too.\n\nImplying that the food will cause some magical transformation or make characters appear.  You would be surprised how old kids are who still secretly hope that tony the tiger will show up when they're eating!\n\nLink-marketing foods to products or entertainment, like barbie or shrek.
327847
Well commercials are not suppose to work like that first of all. But occasionally i will go to a fast food restaurant because of a commercial. The way a commercial is suppose to work is when you see a product on a chimerical more than 3 times and you go to the store they want to be on the to p of your mind when you buy a product form a certain category