what is meant by 360 degree branding..why do we need it?
480586
the above answer may be right but to a seminar that i attended on brand equity 360 branding is defined in the following way:\n\nBrand building at each and evry contact point which are known as touch points.u brand ur company to sell it to employees, u brand ur employees to sell stisfaction to them, u brand ur product - conventional branding, u crete ur brand identity at all possible points. the t-shirts, caps, vehicles etc...build brand awareness where ever they are...like it is complete, a circular model. if circle is ur business 360 degree branding builds brand in the entire space
15566
The previous answer was absolutely "accurate"; but, to put it in "layman's terms":\n\nYahoo! 360° Beta is a blog and "so much more!".\n\nIt's similar in many ways to some of the other 'trendy' blogs (Xanga, MySpace, etc...), though it seems to pull in a bit of an 'older' crowd than those two I mentioned.  \n\nWhile Xanga & MySpace seem to be mostly kids, teens and very young adults; Yahoo! 360° seems to have more members who are past their adolesence (most, not all! *smiles*).  That's most likely due to the fact that one must be at least 18 yrs old to be a Yahoo! 360° member.\n\nAs the previous answer noted, in addition to the "blog", there are many other features:  Interest Lists to make searching for new friends with similar interests easier; Photo Sharing (both Yahoo! Photo Albums & Flickr accounts can be used); Reviews of local businesses; Ability to let others see which Yahoo! Groups you are a member of; Sharing of your Personal FEEDS (up to three) to allow easy following of other blogs/sites you maintain or are of interest to you; writing & receiving "testimonials" for & from your 360° friends; and, did I mention the BLOG??? *smiles*\n\nYahoo 360° is the only "blog" I have ever kept up and actually updated on a regular basis.  If you have any experience with Yahoo! in general, the interface makes it very easy to figure out how to set it up on your own... And, if you have little experience, there is a huge community of Yahoo! 360° members ready and willing to help you out!\n\nSince you already have a Yahoo! account (considering you had to have one to post your question), I would recommend you check it out for yourself.  If it's something you are not interested in, just don't bother adding any personal info in it; and, it will effectivly remain "blank". No harm done. :)
541350
It's abuse and brainwashing to be sure. It's most effective to get 'em at an early age so that the dogmas and doctrines may be fixed in their minds. Better is to not say anything and let people find it for themselves. If something is true and right they should have no problem finding it without branding.
723576
This sounds a great deal like management motivation jargon. Is synergy involved? Do you have to think outside the box?  Is it blue skies thinking at all? Mo Mowlem, (RIP) says that blue sky thinking is shorthand for w*nking. She is right as well. If any managment at all starts with any of this sh*t, it is time to look elsewhere for work as that company is going down the tubes. The final nail in the coffin will be when marketing men start controlling company policy. The next step after that is a P45.
276081
I think I know what you're asking so here's a stab at an answer:\nEquity means asset so the question asks how Loreal can use their existing brand asset to create (what I assume to be further) brand recognition.\n\nA possible answer to this would be to link current products that have strong sales with other newer products.  Loreal is really big on the retail make up industry, but lets say they also want to venture into the fragrance/perfume industry.  They could combine this new product with their make up product to let people know that they are now making fragrances as well.  Usually this is done when the parent company Loreal has a smaller subsidiary releasing a diferent product.  This would be one way that uses their current brand equity (name recognition) and allows them to propogate that to create increased brand recognition, either for another product Loreal is selling or another subsidiary owned by Loreal.  \n\nHope you found something useful in this
565598
I am actually currently taking this class. The concept of it is to teach you all aspects of doing business internationally, it is important to know if you are working with a company that does business internationally. You learn about management, marketing etc. skills.
320849
As you might be aware that SAP has already implementing object orientaion programming, so it is the future. \nBW is completely different. why don't you take CRM courses in SAP.
951661
Simple answer would be that Marketing (the study and analysis of the product or service a company provides, its brand positioning, pricing, promotion to potential buyers, and the development of strategies to manage all these areas) is an essential part of a business plan and in the real world business grads are expected to be able to help in this area.
541901
Training. There is more to it than loving it and having a little flair. It is necessary to have a knowledge of architectural styles, history, balance, color,design principles etc. Research where to get training so that you have the proper credentials: ASID.
116374
A positive image starts with a brand and a position that is focused on a virtue or value. The power words here are trust, reliability, longevity, security, leadership, and innovation. Once a brand position is chosen, a company must do everything possible to deliver on that promise at all costs. This creates a positive image.
223201
Yes! By creating your 360 degree yahoo, check here http://www.yahoo.com/r/3t
34333
Your grammar was confusing but I am assuming that you are asking about marketing employee mindsets. MANY marketing employees are in it just for sales and will put McDonald's logo on an ugly green and purple mug if McDonald's will buy it. Others actually do thorough research and sell great products. And actually yes this is a plug for where I work, PostNoBills, give me an email, daniel@postnobills.com. We are always working with major clients like Coke, Dreamworks, and more. But also local businesses.
999223
From the article "Why Bother Building A Brand?" http://www.powerhomebiz.com/102005/brand2.htm here are ways branding translates into profit:\n\n1. Memorability. It's easier to remember the branded company than the "what's its name?" one. \n\n2. Loyalty. When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. \n\n3. Familiarity. Psychologists have shown that familiarity induces liking, and this makes even non-customers more likely to recommend a brand they know. \n\n4. Premium image, premium price. Branding can lift what you sell out of the realm of a commodity, with customers willing to pay more for the well-branded product or service. \n\n5. Extensions. With a well-established brand, you can spread the respect you've earned to a related new product, service or location more easily \n\n6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. \n\n7. Lower marketing expenses. Although you must invest money to create a brand, once it's created you get a bigger bang for every marketing buck using it. \n\n8. For consumers, less risk. People tend to choose the brand-name supplier over the no-name one when afraid of the consequences of a mess-up. \n\nFor those reasons and more, branding fattens your bottom line.
442573
When I was working in a real estate agency we had access to one which we used for targeted marketing campaigns. I think you had to purchase a licence for it's use from the REIQ.
1166313
Partner or affiliate maketing, co-branding, joint promotion...there are several terms that a related to this tactic.\n\nIf I put your logo on my product and said 'powered by Scott Systems, Inc' I would have an agreement with you to use your company name and graphics in my marketing.
662453
IF YOU ARE PLANING STRATEGY FOR SMART MARKETING:What you should be looking out for is(1)\nCorporate Identity: You should be looking out for the unique visual reminders, symbols, or separate it from the others it’s corporate name, product/services, trade characters took out for the business environments. Structures, then see to the logos, slogans, graphic designs, colours, price.Sold variable cost per unit, contribution. Fixed expense then profit. Product packaging delivery all this and a host of other attributes make the product the best or worst of colours (David Bernstein) describes identity as a planned assembly of visual cues by which the customer can recognise a Company and discriminate one company form another and which maybe used to represent or symbolize the company.
104914
Huh? 360 degree IS an angle.