what is brand identity?
483733
That is a toughy :) I would describe it as the characteristics of a company, product or service. The brand identity might include the tangible components (like the name of the company, its logo and any taglines) but could also include the emotions that the company tries to link to itself (e.g. Audi = precision engineering, Intel = thinking ahead in terms of technology). There are some papers and other resources at this site www.brandchannel.com which may be useful. They also list the Interbrand Best Global Brands survey which is internationally used to rank brand value.\n\nHope this helps :)
239777
Branding consultants - there are companies that specialize in name creation for businesses, but they are often associated with brand consultants as a company name is an integral part of developing a brand\n\nTo give you an example, take a look at A Hundred Monkeys http://www.ahundredmonkeys.com/ . They represent themselves as "a branding company with a knack for coming up with names that are provocative and human."
707109
It's ideal to have comprehensive research conducted & the application filed PRIOR to launch. The reason being is that before you invest time & money into the brand, you'll want to ensure that the name is legally available.\n\nThe USPTO (US Patent & Trademark Office) does give you the ability to FILE for a Federal trademark before the mark is in use. However, you must be conducting business in at least 2 states before they'll grant you the registration. Since the filing process can take about a year (sometimes longer!), you'll have plenty of time to file any additional forms to take your application from pending to registered.\n\nPrior to investing your time, money & effort into a name, it is strongly advised that comprehensive research be conducted to ensure that the name you're interested in is truly available. \n\nThis entails searching the pending & registered Federal and State trademark files as well as the US National Common-Law files. Then, if clear, you can decide if you would like to file for a Federal or a State trademark.  \n\nHope that helps! I wish you much success & happiness in all your ventures!
993004
B. A. D.  Water .  Dasani = Brand
750491
Corporate partnership is the alliance of 2 firms, can be competing with each other, complimenting each other or working in different industries. The partnership is based on each firm's equity share in the join venture. A great example is the corporate partnership between Ericcson and Sony to form Sony Ericsson mobile phones. \n\nCo-Branding is usually associated with promotions. Buy a detergent and get a free shampoo. 1 promotion budget, 2 logos. Credit cards are also heavy on the co-branding. Visa for example with air france, both companies benefit from it. If you use your visa, you get air miles, which you use on air france it is advertising for both companies.
1066000
The answer is in my following report: http://geocities.com/identidaddegenero
517244
Simply to make ur product more visible. U hitch-hike ur brand with a popular person, to make ur brand itself popular.
1095986
Yes, indeed, but it's not directly related to "brand" as in "brand name", as you may be thinking.  \n\n"Brand" in Old English means "a burning piece of wood (just taken from the fire), a torch", later called a "firebrand" (the root is related to the word "BURN").  In the 16th century it gained the meaning "identifying mark made by burning (with a hot iron)". \n\n"Brand (name)" is a 19th century coinage, with an obvious connection to the branding of cattle with a distinctive identifying mark.\n\n"Brand new" is not so very new -- it is connected to the earlier senses of the word, appearing by 1570 with the sense of "new as if fresh from the fire".
811269
Most companies copy because it works.  Branding is one way of marketing.  The most successful company that has branded its product is Coke-A-Cola.   Many know the brand just by the logo.  Nike is another great company that everyone knows the logo.  When you use an advertising company they basically use the same techniques for all their clients.  Is it wrong? Not really.   Another technique is holding a promotion or contest with a service or product.   It gets people to think.  Do you think reality tv was created for fun and entertainment? Wrong. It was created for companies to promote their products.  \n\nIf you go to Adweek there are many ideas for advertising and marketing.  You will be amazed.
845752
Brand Manager, \nI create and manage the look and feel of my brand on all levels. This means I do a lot of art direction, project managing, and writing. I get to design ad campaigns, videos, web sites, and plan fashion shows.\n\nI work in two product seasons at a time -- right now I'm working on Spring 07 and Fall 07 -- On a daily basis I make sure my projects are on strategy and moving toward completion.  I do a lot of research to see what our competitors are doing.  \n\nA brand is the promise of an experience and it is basically my job to make sure that that experience is carried out in all that we do and sell.
662453
IF YOU ARE PLANING STRATEGY FOR SMART MARKETING:What you should be looking out for is(1)\nCorporate Identity: You should be looking out for the unique visual reminders, symbols, or separate it from the others it’s corporate name, product/services, trade characters took out for the business environments. Structures, then see to the logos, slogans, graphic designs, colours, price.Sold variable cost per unit, contribution. Fixed expense then profit. Product packaging delivery all this and a host of other attributes make the product the best or worst of colours (David Bernstein) describes identity as a planned assembly of visual cues by which the customer can recognise a Company and discriminate one company form another and which maybe used to represent or symbolize the company.
290479
Having a strong brand name decreases risk that consumers feel when purchasing a product (take a customer buying a car, he or she want a reliable one that will last for years, if there are two similar cars, same price and stuff, the customer is more likely to purchase the one with a stronger brand name, they feel that there is less risk associated with it),consumer can notice it more easier,\nhope thats what your looking for?
711825
You can ask them question like\n1) what is the ratio of your clothes collection (branded : unbranded)\n2) Your watch collection\n3) When you buy a product is which is your deciding factor (price,brand, quality)\n4) Do you stick to any particular brand every time you shop or do you keep trying new brands\n5) Is your brand mostly Deshi or MNC\n  \nlike wise many question on any particular product you want to research on
1113512
your registered name , which is your identity
568884
find out the name brand of the comp
489822
Competitive pricing is a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. \n\nBranding and Niche Marketing are to competition-oriented pricing strategies.\n\nA brand strategy is a statement of the brand’s sustainable competitive advantage, usually consisting of a demographic and psychographic description of the intended customers and the benefits they get from the brand. The brand strategy statement is developed within a competitive framework. \n\nNiche strategy is focusing exclusively on a particular demographic or geographical area
403363
Advertising is more about the brand, promotion is about a specific product.