How does Burger King inc. use promotional strategy as a tool?
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You get product promotion and price promotion. \n\nProduct promotion is when you get another product when you make a purchase. An example would be, you purchase a burger and you get another burger free, or you get a movie ticket or a toy (especially in kiddie meals), etc.\n\nPrice promotion is when you get a discount on the product you are purchasing. Ex. Buy one and get the second half price, or you get a discount voucher after making a purchase, etc.\n\nPromotion comes into play when you introduce a new product in the market and you want people to try it, when you want to get rid of stock (especially perishable goods, remember most products have a shelf life), when you want to prevent a new competitor from entering the market and establishing themselves.
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Lets assume customers know all the products available in the market place. \n\nMost often there exists similar or substitute products in the market for example the chocolate market, Cadburys vs Nestle or in the soft drinks market Coca Cola vs Pepsi Cola or the car market. How would a potential buyer choose what brand to buy since it’s the same product? To answer this question we must think in marketing terms such as the 4 p’s which are product, price, place and promotion. \n\nPrice communicates a lot about the product such as, expensive means that the product is of the highest quality. Or cheap which can say – buy lots of me but don’t give it to your loved ones as a birthday present. \n\nPromotion is used to get customers to hear about the product and get them to try it. Product promotion is a strategy used to increase sales, increase product/brand awareness or get rid of stock. A product promotion could be a BOGOF (buy one get one free), by one get second half price, money off coupons, etc. These strategies are used to get customers to buy more of your product or simply try it for the first time.\n\nMarketing is the process of exchanging products or the art of persuading people to buy your product. I said exchange because a customer will exchange money for the product they are buying, with so many me too products in the market place a business has to do all it can to convince customers that their product is better than the competition for whatever reason, that’s the art of Marketing. Coming up with the right products, setting the right prices, selling the product in the best and most convenient places (having the product available for purchase), communicating the product to the public and convincing customers that your product is better then the competition is the art of selling.
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You get product promotion and price promotion. \n\nProduct promotion is when you get another product when you make a purchase. An example would be, you purchase a burger and you get another burger free, or you get a movie ticket or a toy (especially in kiddie meals), etc.\n\nPrice promotion is when you get a discount on the product you are purchasing. Ex. Buy one and get the second half price, or you get a discount voucher after making a purchase, etc.\n\nPromotion comes into play when you introduce a new product in the market and you want people to try it, when you want to get rid of stock (especially perishable goods, remember most products have a shelf life), when you want to prevent a new competitor from entering the market and establishing themselves. It’s simply a purchasing incentive.
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hi there,\nu got to base ur marketing plan on the following model given by Kotler (1994)\n\nWho constitutes the market? Occupants\nWhat does the market buy?Objects\nWhen does the market buy?Occasions\nWho participates in the buying?Organizations\nWhy does the market buy?Objectives\nHow does the market buy?Operations\nWhere does the market buy?Outlets\n\nask these questions and u will get a proper marketing strategy.\n\nsome suggestions..\n\n1. occupants - meat stockers, departmental stores like TESCO, WAL MART, ASDA, SAINBURY'S. to sell them. and the people who are interested in buying and selling of frozen chicken.\n2. objects - show them the types of frozen chicken.\n3. occasions - the occasions may include catering events, wedding, receptions, parties...\n4. orgs. - those whos are fully interested to buy. as above search for more and identify the power buyers in ur area first\n5. objs. - to store chicken for events that are going to happen in some time\n6. operations - u may need to invest in insulated and refrigerated vans for transporting the frozen chicken\n7. outlets - identify the main locations where u can sell them. like the halal shops, chicken shops, big players like KFC. etc.
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In advertising, as in many aspects of life, there are STRATEGIES and there are TACTICS.  \n\nStrategy is your company's long term marketing scheme.  For example, Dodge is a major car manufacturer.  What is there STRATEGY?  The Dodge strategy is to attract young, active, men who are interested in muscle cars and performance, as well as the rugged outdoor types for the pick-up truck segment.  A third strategy is the business use of their heavy duty trucks.\n\nSo...what is a TACTIC?  A tactic is a move you make to implement your creative strategy.  In the example of Dodge, a tactic they might utilize is to sponsor outdoor events where people that fit their target demographic might see the cars in action.  The tactic follows the strategy.  Without a solid strategic plan, tactics have no cohesiveness to them.  \n\nI'm sure if you look around, you'll find LOTS of examples of GOOD STRATEGY being backed up with SOLID TACTICS.  You'll also find tactics being employed without strategy...this usually looks like chaotic "let me advertise everything to everyone everywhere" marketing.
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Your grammar was confusing but I am assuming that you are asking about marketing employee mindsets. MANY marketing employees are in it just for sales and will put McDonald's logo on an ugly green and purple mug if McDonald's will buy it. Others actually do thorough research and sell great products. And actually yes this is a plug for where I work, PostNoBills, give me an email, daniel@postnobills.com. We are always working with major clients like Coke, Dreamworks, and more. But also local businesses.
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is this a marketing ploy?
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That's what branding is all about. Getting the name out there.  Making it become a household word.  When you go to get tissues you're going to get Kleenex's weather you actually buy Kleenex's or not. Going to get a gelatin dessert....you say you're going to get Jello.  Marker pens...that's right Magic Markers.  Branding spots have done this for these products. Yes branding does work.  I help make these type of spots or ads.  Lots of research is poured into them. One more...Things go better with_____! Did you know the last word?  Coke stopped those lyrics over 10 years ago.  Branding works.  DM
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"Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun."\n\nTo which Burger King replied with their ad slogan of, "Have it your way!"...an obvious jab at McDonald's unwillingness at the time to allow custom food orders.\n\nFollowed closely behind by Wendy's now famous "Where's the beef!" hollered all over town by the crusty little old lady.
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Advertising slogans rarely attempt to make anyone anything other than eager to buy their product. If they choose a "selfish" sounding message, it's because they believe their target market will be attracted to it and is therefore already "selfish" (or wants to be "selfish"). \n\nNowadays, most advertisers predict and react to trends, rather than create trends.
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Depends on what type of promotions you are running. The goal has to be measurable, obtainable, and must have a time limit. The best method of testing an effective promotion is to track sales before and after the promo has run.
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Marketing management encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. If, for example, the finance department of a given company makes pricing decisions (for deals, proposals, contracts, etc.), that finance department has responsibility for an important component of marketing management -- pricing.\n\nRegardless of the organizational unit of the firm responsible for managing them, marketing management functions and activities include the following:\n\n\nMarketing research and analysis\n\nIn order to make fact-based decisions regarding marketing strategy and design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. Traditionally, such analysis was structured into three areas: Customer analysis, company analysis, and competitor analysis (so-called "3Cs" analysis). More recently, it has become fashionable in some marketing circles to divide these further into five "Cs": Customer analysis, Company analysis, Collaborator analysis, Competitor analysis, and analysis of the industry Context.\n\nTo perform accurate analysis in these areas, marketers often find it necessary to invest in research and collect the data required to examine these issues objectively. As such, they often conduct market research (alternately marketing research) to obtain this information.\n\n\nMarketing strategy\n\nOnce the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of strategic objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals.\n\nTo achieve the desired objective, marketers typically identify one or more target market segments which they intend to pursue. The company will then allocate more resources to aquire and retain customers in the target segment(s) relative to other (non-targeted) customers.\n\nAdditionally, marketing managers will identify the desired positioning they want the company, product, or brand to occupy in the customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is differentiated and superior to the benefit offered by competitive products. For example, Volvo has traditionally positioned its products in order to be perceived as the leader in "safety" in the automobile market in North America.\n\n\nImplementation planning\n\nAfter the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning across the "4Ps" of marketing: Product management, Pricing, Place (i.e. sales and distribution channels), and Promotion.\n\nIn many cases, managers will develop a marketing plan to specify the key implementation intiatives that the company should pursue to execute the chosen strategy and achieve the specified marketing objective.\n\n\nProcess and project management\n\nOnce the key implementation initiatives have been identified, marketing managers work to oversee the execution of these projects. Typically, this involves designing and improving the effectiveness of core marketing processes, such as product development and pricing, along with the oversight and management of specific marketing projects, such as sales force management initiatives, channel marketing programs and the execution of public relations and advertising campaigns.\n\n\nOrganizational management and leadership\n\nMarketi
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different companies sponsor or promote the orginazation\n\n\nET aint real  lol
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McD has several, but they've used Leo Burnett Worldwide Inc. more this year with their billboard campaigns  http://chicagobusiness.com/cgi-bin/news.pl?id=21278 and the flap with the Mario Brothers ad that run in Sept of this year  http://masshightech.bizjournals.com/masshightech/othercities/boston/stories/2006/10/23/story4.html?b=1161576000%5E1363477
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Wal-Mart has a couple of marketing strategies right now:\n1)  using employees to dispel the negative campaign against wal-mart by showing that it is a place of diversity and opportunity\n2)  feature their high-end products to show that they aren't just a low-end discount store\n3)  showing families shopping to show how wal-mart meets the needs of everyday families
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The key is repeated branding.  The person sees the billboard so many times it becomes branded to them.  Just like the McDonalds golden arches.  Research shows that a person must see or read an advertisment 6 times person they become aware of it.\n\nCreating a billboard:  Start with consulting a local billboard advertising firm.  They will have good information on demographics and traffic of the area.  That way you can match your product's targeted customer to the best location.\n\nAs for creative content:  Again, talk with the billboard consultant.  Word of advise...less is more.  You need to get your message across in 3 words or less...including phone number (or website).  Images are key.  Remember, billboard readers have only a couple of seconds to read the message.
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Would you like fries with your burger?\nWhen ever you suggest an item that is associated with the product the customer is already going to buy is add-on or associate selling.\n\nIt is one of the easiest ways to increase the amount of the order and shows value to the customer, letting them know you are thinking of things they may need.