What is the definition of Marketing?
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mar·ket·ing  (märk-tng)\nn. \nThe act or process of buying and selling in a market. \nThe commercial functions involved in transferring goods from producer to consumer\n\nMarketing\n\nThe activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
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(m)\n\n\nThe set of efforts for identifying, researching, analyzing and bringing to market new businesses and new products. Business development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.
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Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers. The direct marketing industry has grown enormously as a result of increasingly specialized mailing lists.
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A product or service.\nA clear message with meaningful tangible benefits.\nA call to action. (Tell 'em how to buy.)
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planning, persistance, patience.\n\nbut above all- marketing.
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the above definitions are absolutely right.\n\ntheir importance in marketing context:\n\ntrade fairs:- u can have lot of buyers at same place. so ur advertising and marketing expenditure is effectively and efficiently used. u can easily target the right audience.\n\nc0nferences play a role in customer retention. u just show that u care your customers by involving them in som of the conferences.\n\nseminars build brand image of the corporate. so u market ur company not only to bueyers of the poducts but also potential employees.\n\nthe above three r mainly relevant to B2B business
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MARKETING includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.  \n\nMarketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants. More simply put in business terms, activities designed to plan, price, promote and distribute products or services to target markets.\n\nMarketing is a fact of life. There are so many businesses in so many categories, how will you persuade potential customers to come to you, to make people aware of your business, products or services and convince them to buy?\n\n4 P's of Marketing\n\nProduct - the products or services you offer and are they unique, superior, easier to use.\n\nPrice - how much to sell your products for, based on your cost and value to potential customers.\n\nPromotion - communicating to potential customers to create an awareness of your business.\n\nPlace - your business location and methods of distributing your products. \n\nThere are many methods of marketing from simple to elaborate and from inexpensive to extremely costly. The following list outlines some common marketing and communication methods used by millions of businesses to reach their potential customers:\n    * Print advertising in newspapers, magazines, business journals, community newsletters, etc.\n    * Developing sales flyers, brochures or newsletters for distribution to potential customers.\n    * Attend trade shows or exhibitions related to your industry, product or business.\n    * Press releases and public service announcements in newspapers. Usually free and good exposure.\n    * Cooperative marketing efforts (in advertising, etc) with a business that compliments yours.\n    * Join community networking groups like your local chamber of commerce or business committee.\n    * Join professional associations through your industry, business or personal credentials.\n    * Internet marketing is an exciting and inexpensive method of regional, national or global marketing.\n    * Telemarketing to potential customers off a list or out of the telephone book.\n    * Direct marketing with written correspondence using a list to mail or fax marketing literature.
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Marketing strategy is a wide-ranging topic which includes a process for setting measurable goals around your core customers, their core needs and your ability to provide products or services which generate a profit. This obviously includes how you will reach them in the market (which channel - geographic regions, etc...) - the way you will educate your customer about your product (positioning) and what value (price) to assign your product.
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here you can find good marketing concepts as well as examples\n\nhttp://www.marketingprofs.com\n\nhttp://www.google.com/search?hl=en&lr=&q=good+marketing+concepts&btnG=Search
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Product Positioning is a marketing process made up of segmenting the market, targeting one or more segment/s of the market and positioning your product/service in the market.\nProduct positioning can be defined as the place a company wish its product/service to occupy in the consumer's minds relative to competing products/ services.\nFor example BMW cars are positioned in the cusumer's mind as cars made for sporty successful people who wish to distinguish themselves.
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Business to business marketing is huge and covers every aspect of the commercial world, from stationery to machinery. It's the 'hidden' side of marketing, which the general public very rarely gets to see. When you consider all the items that, for example, an office needs to function, let alone, say a manufacturer, you get some idea of the scale and the importance of it. It is also very profitable - millions of pounds are spent on b2b marketing every year, with variable results. I hope that starts you off in the right direction. If you haven't already been there, try looking at the Institute of Marketing's website - they might have a few more pointers.
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Your experience will make you a excellent candidate for a marketing position. Marketing is directly related to sales and customer service because marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.  As a sales person, you have found out what a customer wants in a product and how much they are willing to pay, and as a customer service person, have learned how to work with customers to create a positive buying experience...or to rectify a bad one.
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Cultural behaviour is the behaviour that is 'learned'. In marketing, you need to 'know' and 'understand' about consumers' preferences, desires etc so as to find and retain them. The idea is that the product/service should be 'loved' and 'owned' by your customers/consumers and not just 'preferred' over competitors' product/services.
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(m)\n\nThe collection and analysis of information about consumers, market niches, and the effectiveness of marketing programs. \n\nResearch is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research. Marketing research (also called consumer research) is a form of business research. It is a form of applied sociology which concentrates on understanding the behaviours, whims and preferences, of consumers in a market-based economy. The field of marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.\n\n\n\nTypes of marketing research\nMarketing research techniques come in many forms, including:\n\ntest marketing - a small-scale product launch used to determine the likely acceptance of the product when it is introduced into a wider market \nconcept testing - to test the acceptance of a concept by target consumers \nmystery shopping - An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product. The shopper then records the entire experience. This method is often used for quality control or for researching competitors' products. \nstore audit - to measure the sales of a product or product line at a statistically selected store sample in order to determine market share, or to determine whether a retail store provides adequate service \ndemand estimation - to determine the approximate level of demand for the product \nsales forecasting - to determine the expected level of sales given the level of demand. With respect to other factors like Advertising expenditure, sales promotion etc. \ncustomer satisfaction studies - exit interviews or surveys that determine a customer's level of satisfaction with the quality of the transaction \ndistribution channel audits - to assess distributors’ and retailers’ attitudes toward a product, brand, or company \nprice elasticity testing - to determine how sensitive customers are to price changes \nsegmentation research - to determine the demographic, psychographic, and behavioural characteristics of potential buyers \nconsumer decision process research - to determine what motivates people to buy and what decision-making process they use \npositioning research - how does the target market see the brand relative to competitors? - what does the brand stand for? \nbrand name testing - what do consumers feel about the names of the products? \nbrand equity research - how favorably do consumers view the brand? \nadvertising and promotion research - how effective are ads - do potential customers recall the ad, understand the message, and does the ad influence consumer purchasing behaviour?
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This one: Dictionary of Marketing Terms \nby American Marketing Association
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Be prepared for situational questions. Engineering as you know usually backed up by pure facts and numbers, everything is measured, sometimes this is called hard science. Marketing is more soft science, there is a lot of guessing in regards to what will work, what will not when it comes to developing something new. \n\nMy first source compares and contrasts engineers and marketers in the context of website analytics. My second source describes his interview with Microsoft regarding an interview for a marketing position.
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It is the part of a business plan that outlines how you are going to promote your product/service, the timescales and costs involved, who your main target audience is and how many there are, and potential niche markets you could target in the future in order to expand.\nFor more info, enter "business plan" or "marketing strategy" into a google search.