In diet ads, there is always an * by the particpants meaning results not typical.No matter the results. why?
477200
Since every person is different, they really cannot determine what is "typical". They do this to cover themselves for liability issues. If they are sued and say Jane Doe lost 80 pounds and I didn't then the company can say that they told you this was not typical.  Gimmick diets never work, but even legitimate diets use this wording to cover their liability exposure, which may or may not be upheld in a court of law. Companies and professionals have a much larger set of standards to go by than an uninformed general member of the public.
356875
Advertising slogans rarely attempt to make anyone anything other than eager to buy their product. If they choose a "selfish" sounding message, it's because they believe their target market will be attracted to it and is therefore already "selfish" (or wants to be "selfish"). \n\nNowadays, most advertisers predict and react to trends, rather than create trends.
653479
No, it's all about eating right and excerising.  If there was a magic pill there would be no fat people on earth LOL.\nAnd you have to be very careful about diet ads... like the Trimspa has a lot of warning on the bottle and I didn't lose a pound from taking it.  I have started losing weight by swimming and running.
552170
some people are trying the every other day diet. you diet every ohter day . i know it sounds wierd but makes sence. your burns what you take in, if you take in 1000 it will burn 1000. if your body is use to 2500 a day then it will burn 2500 a day, so on the diet day you burn more than you take in.
841906
Good question. Maybe they're misadvertising.
238191
Looking for ratings on diets don't mean they will be the right diet for you. Try WebMD.com or ediets.com.
685706
well then u can just help urself by finding out if results r actually out or nt ...this usually happens
337726
by·prod·uct or by-prod·uct    (bprdkt) KEY  \n\nNOUN: \n\nSomething produced in the making of something else. \nA secondary result; a side effect.
248671
I agree with everyone so far. These products are usually unlikely to work at all, and sometimes have negative side effects. Nothing works better than regular sensible exercise and good eating.
1150242
The only weight loss product that works is the one called "Diet & Exercise".  Everything else is 'snakeoil'.  Don't buy it.  It'll make you sick, rather than healthy.  If it worked, wouldn't it be on the front page of the Times?
321438
The first four references are reliable medical/scientific advice about diet and nutrition.\nThe last reference is about various diet scams and quackery you should avoid.
59791
Diet pills are bad for you, period.  The others are probably all right together.
662086
Thats very true.Just another way to let people think they can solve their problems and say: "\nHey, I can solve my problems!! I'm joining Yahoo!!"\nVery smart on Yahoo's part.\n\n\nPS. PHANTOM ROX
167633
NOPE...just another diet scam.  There isn't a shred of scientific data to support this, but scammers will still sell you anything.\n\nSee link below
280626
Simply put it is diet and exercise......But ultimately it comes down to deciding on making a lifestyle change to better your overall health and embracing this idea to give you the motivation to follow through!  Good luck to you!
1087052
Its the word again. They don't know the difference.  Maybe some will look it up\nIllegal or legal--maybe repeat post and they will see the difference. Sometimes it takes that to understand. Than we can work on what raciest is.\n\n\nClueless
482451
I think the appeals advertisers use are similar - fear, sex, power, etc.\nThe goal is typically the same: either brand building/recognition or to generate interest in a product; to provide a "hook" that gets people curious to know more (e.g. recognize it at a retail location, or click through to a website).