What is the purpose of the Perky Female Sidekick in infomercials?
493749
Chances are the merchandise they're selling is  inferior,overpriced junk that's just going to end up collecting dust somewhere on your pantry.So that overly happy little hoochie is there to convince us potential buyers that "This product is the best thing since the wheel."Most likely we watch those informercials after a long night out at the club so our judgement is a bit clouded if and when we purchase this merchandise.
1116984
Its to swat away all those silly girls in bikini's that hover around them!
448521
I think this can be answered perfectly using a line from Goodfellas.... "Friday nights.... Are for the Wives..... But Saturday nights.... Are for the Girlfriends!  The Goomah is simply a "Trophy-Girlfriend", or "Piece of Eye Candy" that a "Wiseguy" keeps on the side, basically for sexual needs, and for escorts to events they rather not take the wives to.
882286
chances are it's maybelline, if your talking about regular people. If you are talking about the girls in the commercial, then thats DEFINATELY maybelline... :P
310968
Interesting is subjective.\n\n  In the advertising world as it relates to auto shows etc. The design is that the woman ADDS to the probable, already interest of someone relating to the vehicle.\n\n  IE: A woman dressed to entice, sprawled on the HOOD of a car,,, may seem sexist, but her purpose is as much to distract as attract. \n\n   Assume I have a booth. I'm exhibiting my brand of vehicle. It's a sporty model, decent color, perhaps even generally popular,,, and I offer a free key chain to anyone visiting my booth. \n\n   Next to me is a subcompact, 4 door, not very attractive vehicle, with a Model, showing ITS features, as well as her own. I have to believe,,,from a testosterone point of view, that booth will attract more interest,,,at least initially.\n\n   Flatulence in the context you describe it, may seem funny to some. To me, it's a reaction to a natural occurrance, often unpleasnt, and we don't know how to appropriately react? \n    Do we laugh at something we very likely experience ourselves?\n    Do we hold our nose and move away?\n    Do we linger and inhale deeply?\n\n    I suggest disreagrding the occurrance.\n\nRev. Steven
425322
No matter what remain light hearted and playful... if she reading a mag, or something playfully tease her.. joke around about what ever she is doing at the time .. makes you look witty.
57408
I think it has something to do with the whole idea of sex being able to make anything sell or sell more than it would without sex.  So, if there's a shot of a woman's breasts in a commercial, that's the "money shot" for that commercial.
606656
It adds fun. BUT, it's entirely dependent upon 'how' the girl wears the lingerie-- i.e., we can breathe life into the items. It's kind of like acting- if your girl plays the part of the sex kitten or the smoldering vixen, depending on what type of item it is- you're in for an INCREDIBLE night! If it sparks yours and her imaginations, then it's certainly more 'fun' than self esteem boosting-- it just happens that one USUALLY leads to the other.
633770
I'm gonna give it to you straight:\n\nAll girls want to play the evil sorceress bitch atleast once in their life.\n\nThat is all.
31117
Nice marketing for ladies make up products and\n\nan esy introduction for the winners to be a celebrity
248838
Or may be they are trying to emulate a famous actress in a favorite movie of theirs.
533578
How about the ads with dumb blondes?\n\nPonder....\n\nThe ad world has many men in charge. The targets of ads are generally women, children. So what if men portray themselves as dumb,  it works doesn't it?\n\nThe women  get sucked into buying and doing what their dumb better halves want them to do. It works even better with the single woman, proves to her that she's right into not getting into a permanent relationship, and plays with her vanity, as a matter of fact all women's vanity, even the brainier ones!\n\nSo it does pay to act dumb doesn't it?\n\nst
150959
I believe you may be looking at it the work way! \n\nIt's a popular song..it's fits the commercial..and no offense to your opinion..(I like the song, it's not exactly degrading women-it's a confident song, a confident chick singing about her curves, in a way making a statement - a party song) there are way more things on television we should be worrying about!
1119016
Benefited her? Because the protagonist just happens to be the same gender as her? \n\nAnyway, No. If she could sponsor a tv show she could afford to sponsor the purchase of voting machines that actually have paper trails
273389
because she's a cute blonde and can get away with it.\nshe always has...and she always will.
919646
It's just an advertisement for her show.  Anyone else would have gotten reported and their question would be removed.
2698
Just a story.... like a "what if". The same with the Fat Joe commercial for boost mobel.. It is just trying to show you what a cell phone can do and how it can change your life.... All fictional comedy.