discuss the reasons why knowledge of sociology is important to an advertiser?
483934
you have to know your audience to tailor your message to them to make it more effective.
610813
The purpose of advertising is two fold. One is to introduce a new business or product to the community whether it be local or national.  It also creates more business for the advertiser because that is what it is for.  To promote a product or business.  The product or business is useful for some people but not for all.  It is up to the consumer what they need, or what to buy or what to ignor.  It is up to the advertiser to let you know it is available. It is up to the consumer ot make the decision.  Not everything advertised is useful, not everything useful is advertised! You do the research.
1024705
The value creation of advertising, esp., sincerity,\nalighment and not fake.\n\nkampech p,
194461
I'm a student of sociology - ask me!
43010
The most important thing in Advertising is creativity. Not just art, but the combination of the elements of an entire theme. It all starts with an idea, then you need great words, and a headline, then great images and then layout.\nIt is all about the idea. The big idea is king!
571798
Marketing is what is done to make the public aware of a product/service/company.  This can include many things, advertising, public relations, person to person communications and more.  It's important because without marketing your product won't be known to the public.
503374
Education is absolutely important in communication. (Heck, you even spelled Illeterate wrong. Caps also imply screaming so tone down okay?) Sorry, I'm in a heckling mood here cos Elliot got booted!\n\nHow else is education important? Well, it enriches you. You gain knowledge, learn how the world is, learn how history was, learn the beauty of art, science, humanities. Education exists not for the sole purpose of posting profiles on line but for us to tap into. We learn basic mathematical calculations & problem solving skills. This helps us tackle issues in life with our vast store of knowledge. Real fulfillment comes from listening to a masterpiece or viewing beauty as interpreted in a painting through an artist's eye. What can beat that! It is all about balance (of ignorance vs knowledge) so learn to appreciate education and the vast opportunities it affords us to open our minds.
482451
I think the appeals advertisers use are similar - fear, sex, power, etc.\nThe goal is typically the same: either brand building/recognition or to generate interest in a product; to provide a "hook" that gets people curious to know more (e.g. recognize it at a retail location, or click through to a website).
330344
Although I think it is very important to be informed on a variety of topics, I am a firm believer that ignorance is bliss... Fill your mind with good and useful things, and things that interest you... but everything could get a little overwhelming, don't you think!
1071263
In adverting we use it to give more credibility to the messages. People like to know people they trust talking about a product.
1056139
sociology is the study of society and its culture. As a result, all social policy will have a baring on sociology but will often be based on the sociological theory favoured by the government of the day (we seem to have a government obsessed by Hayek's neo liberallism at the moment.)
1080667
COMMUNICATION is an very important aspect in our day to day life. People must understand what u say for this communication plays  a very vital role. By communication we can understand the qualities of the person.All buisness transactions needs a  good communicator.
817891
Marketing/advertising executives need to have a good understanding of how the mind works as do successful business people.\n\nI don't know whether you count psychology as close to some of the other social sciences but most of them involve the mind (particularly sociology and to a great extent, political science).\n\nAttorneys for criminal trials must grasp how the mind of the defendant works as well as the judge and jury.  Detectives and certain forensics experts and criminal profilers also need to know how the criminal mind operates.
1001340
Enjoy  subscriptions to magazines of topics you find interesting. Have eccentric friends. Eccentric people are really neat because they know lots of things about whatever they collect and tusually collect more than one thing. One of the most interesting things about being in the business world are the people I meet. I pick their brains about many different subjects about which I used to know nothing. Customers like it when I take an interest in their work and hobbies and my willingness to learn about anything. Trust me, I'm never bored.
913565
Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
83913
I think the actual answer is not very much.  No matter how well-educated the consumer, most purchasing decisions are made emotionally and not intellectually.  Advertisers stopped "educating" consumers in about the 1950s.
635831
No matter where you are in the world, people want the same things.Sadly, these are primarily to be richer (or at least appear richer) and look better. So any advert which offers these things will be effective. The main differences in the markets would be in how the message is put across. Overtly sexy images might be offensive in some cultures, for instance.