How does companies such as Baby Einstein, Baby Genius, IQ Baby, Brainy Baby, and others market thier products?
460490
An increasingly popular trend is through distribution. \n\nAs a father, I catch ads for Baby Einstein on other children or family marketed DVDs' previews. These are usually sister products packaged through the same distribution channel, a company that is itself related to the production company - and more importantly, the parent national conglomerate.  Since the Entertainment Industry remains competitive through conglomerated oligopolies, its not uncommon for products such as Baby Einstein to use their parent company's strategic channels for marketing as well as operations churn reduction.
285344
they sell alot of them programs everywhere like bestbuy,walmart,office depot,staples,ect,ect
844085
Depends what you're selling in your store really.\n\nSo your previous answerer was absolutely right really.\n\nYou need to check the demographic of the population, what competition you have in the area, etc.\n\nFor instance.............if the average age of the population is 50+ there would be no point opening a baby shop................or no point opening a burger bar if there is a McDonalds on one corner of your block and a Burger King on the other !\n\nIn very simple terms, most very basic business estimates use the Pareto Principle (otherwise known as the 80/20 rule). This basically says that in a business 80% of the sales comes from 20% of the customer base. \n\nThis can be applied to many other statistics, so in your case, 13791 people are your target market. How you get them through the door is down to you, your product, your pricing, and your marketing.\n\nGood luck.
856400
totally depends on what the product is and who the target market is! you need to look at what other products are already in the market and if they are competition for your product. theres lots of books available that explain the different methods that can be used to market a product.
700933
While there are many techniques you can use to find the right target audience for a company, the most common technique is based on identifying the highest potential customers of its products/services.   \n\nLet's pretend we are trying to complete this exercise for a fictional company called XYZ electronics.\n\nWe would take a list of XYZ's customers and order them from most valueable to least valueable based on their history of purchase.  The number of products a customer has bought, the length they have been a customer and the profit margin of the products purchased would help us calculate the value of the company's customers.   Assuming an 80/20 rule (the pareto principle- 20% of customer drive 80% of value), we would be able to segment out the top 20% of XYZ electronic's customers.   \n\nWe would then analyze what was common for the top 20% relative to the non-20%.  Are they men?  Do they live nearby stores?   How old are they?  Based on this analysis, we may have identified its target market.\n\nIf XYZ electronics is a new store, we may want to do a general industry analysis and do the same exercise for entire electronics category.   Who buys the most electronics?  Who are the most valueable targets based on purchase needs and purchase ability.
437058
It depends on your target audience. I would say through websites/internet but then again, if you're selling to old people, that might not work out very well. That's why big companies like Nike, Apple, McDonald's.. etc have always mixed it up with TV,internet, billboards,.. etc
1021128
A marketer's product portfolio, if I understand what you are asking, is a list of all the brands they market...or if you are an agency, all the brands your company has handled advertising for.\n\nFor example, Johnson & Johnson's product portfolio would be huge, including Johnson's Baby Shampoo, Baby Wash, Band-Aid, Accuvue, etc.\n\nIf you are an advertising professional, your portfolio would include all brands you have handled advertising for.
90139
Babyboomers will be the market focus for banking, investing, retirement type business, health care, etc.  However, young kids spend more money than ever before (due to the affluence of their parents) and they are going to be tapped for phone services, clothes, video games, music, and ieverything ;-) etc.
515981
Good rule of thumb to follow is avoid ANYTHING that is Multi-level marketing. Your main job is to recruit more sellers, not to actually sell the product. If the product was actually GOOD, people would be buying exclusive territories with the right to sell that product within. The actual product is the new sellers. They are not given territories to sell the product so they are all competing with each other for the same market. It is all Backwards. Lots of money can be made in sales, but if you want to work as a Recruiter go work for an employment agency. Not peddling pills. Sell Kirby Vaccuums or Encyclopedias or Fuller brushes or Jewel Tea products...At least these outfits are actually selling products. Another easy business to try is marketing products from the SMC corporation. Good Luck!
804607
Two principles that apply to every market are the supply and demand pricing dynamics and the product life cycle pricing dynamics.\n\nA project to demonstrate these principles that would be elegant is to choose two different markets and model the pricing in the market according to supply and demand and over time with respect to the product life cycle.\n\nMuch like a scientist investigating genetic eveolution, choose markets with relatively short product life cycles so that the time element is easily observed.\n\nFor example, the Apple ipod is a product that revolutionized the music industry by making downloading legal and cache.  The devices progressed from the first ipod, to the ipod mini to the ipod nano.  The backbone of the offering is iTunes, which changed the way we buy and listen to music.  Look at the pricing curves over time for the ipod models by looking at press releases and industry coverage of the ipod revolution.  You will see that the pressures of supply and demand drove the ipod pricing, while the product lifecycle drove the introduction of new models to keep the public buying and maintaining image and pricing.\n\nNext, look at the video game platform market.  In this market the product life cycle is very influential since new technology provides a more interesting user experience as the new models appear about every two years (product lifecycle).  The pricing of the platforms is below cost to attract gamers to buy the platform since the profit is derived from the game sales and royalties.\n\nTo go to a completely different market, look at hybrid cars.  The price of oil and fear of spiking oil prices, along with government incentives in tax credits and car-pool lane priviledges, drove demand of the flagship Toyota Prius into the stratosphere.  The cars are still difficult to find since the dealers are backlogged with orders from eager customers.  A bit of clever marketing and timing with the pressure on oil prices and the Global Warming crisis have continued to spur sales.  The more interesting story may be the Honda Civic hybrid that offers many of the same features as the prius, but hasn't enjoyed the attention from the press.  Look at the difference in the pricing as a result of the significant difference in demand.\n\nThat's a few ideas.  There are many more.  \n\nGood luck.\n\nj
771385
Why limit to one innovation when they're launching a lot of products each year?  P&G uses "Connect & Develop" to create products that they see their 6 billion potential customers will want to buy.  Read more about "Connect & Develop" here: http://www.scienceinthebox.com/en_UK/research/innovation-strategy_en.html\n\nSome new products:  Crest Pro Health toothpaste added market share for Crest despite market share retention for Colgate.  Gillette Fusion also launched globally (in manual and battery power).  Tide Simple Pleasures, Gain Joyful Expressions, Febreze Noticeables, Swiffer gadgets, Fairy dishwashing detergent (in UK and Italy).\n\nA few more:  New gourmet coffee line from Folgers (as well as new flavors from Millstone).  New Pantene Ice Shine collection (shampoo, conditioner, styling products).  New Pringles Minis.  New Braun electric shaver with Gillette blade.  New Crest Whitening Rinse.  Luvs diapers with new blue Leakguard core.  New Pampers Baby-Dry with Caterpillar Flex.  New tuna formula Iams cat food.  More new products here: http://www.pg.com/en_US/products/fsci/new_product.jhtml
259161
Your question is too vague.  There are many more than five "philosophies" that can guide organizations in carrying out their marketing activities.\n\nExplain.
241634
develop a core group of strong key products.  (S.c. Johnson is a great example of this).   The continued profits from these proven products allows you to diversify into other product markets.  eg.  If you make a consistant profit selling Windex and Lysol, you have more money to help your lesser known products.  (advertising, product development, promotions....)
539109
The first step is to find a group of persons that buy a category of products\n\nI like to look for magazines that focus on a particular niche.  For example, you can find magazines focusing on golf, RV's, horror movies, bodybuilding, model trains, etc.\n\nMagazines are expensive to publish.  If you can find a magazine that caters to a particular group, you know there are advertisers willing to place ads in those magazines because the readers of the magazine are buyers of products related to that niche (i.e. model train lovers buy model trains, and related products)\n\nNow you can pick products in the category you choose and start marketing those products to the niche you have chosen.  For example, you can sell golf balls to a customer and then later sell them golf clubs, golf vacations, golf shirts, etc.\n\nIt is more important to find a group of persons that buy goods and services in a particular category first.  Then find products that appeal to that market and sell to them over and over.
1075106
Multi-Level Marketing. Amway is the most famous. The idea is that you buy products from somebody, and then convince somebody else to sell them for you while you take a percentage. I looked into it once, and found it to be a cumbersome system of people selling themselves household goods, but it did seem to work for a couple people. Most people seem to avoid it though...
989961
I'm certain if you find the commercial (rather than consumer) sections of the major electronics manufacturers, the same ones that make the players, you will find product offerings. It would not be entirely different companies making the commercial end machines.
397909
fraud baby fraud. would you like to be the buyer of the repackaged product?do unto others......