Discuss the concepts of adoption and diffusion of innovation and its relevance to the practice of marketing ma
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Hmmmmmmm... looking for material for a highschool essay????\nTry studying.
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Try Gurellia Marketing.\nthere are a lot of great books on the subject.
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You should purchase books on Branding/Marketing and communication.  Try the 22 Immutable laws by Al Ries.  Great book. PR/Ad and Marketing all tie in together.  But this is a great book to get started with.
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Refer to Philip Kotler 's Marketing Management or contact professor Bhatt.
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go read the chapter on Marketing in business ad
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This can get you started.\nhttp://en.wikipedia.org/wiki/Viral_marketing
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Marketing management is the analysis, planning, implementation, and control of programs designed to manage mutually beneficial exchanges with markets. \n\nHope this helps!
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I would say the continual shift of control from marketer to consumer.  Consumers are controlling how and when they access marketing messages, so marketers have to be more and more relevant and targeted.
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Business to business marketing is huge and covers every aspect of the commercial world, from stationery to machinery. It's the 'hidden' side of marketing, which the general public very rarely gets to see. When you consider all the items that, for example, an office needs to function, let alone, say a manufacturer, you get some idea of the scale and the importance of it. It is also very profitable - millions of pounds are spent on b2b marketing every year, with variable results. I hope that starts you off in the right direction. If you haven't already been there, try looking at the Institute of Marketing's website - they might have a few more pointers.
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Two principles that apply to every market are the supply and demand pricing dynamics and the product life cycle pricing dynamics.\n\nA project to demonstrate these principles that would be elegant is to choose two different markets and model the pricing in the market according to supply and demand and over time with respect to the product life cycle.\n\nMuch like a scientist investigating genetic eveolution, choose markets with relatively short product life cycles so that the time element is easily observed.\n\nFor example, the Apple ipod is a product that revolutionized the music industry by making downloading legal and cache.  The devices progressed from the first ipod, to the ipod mini to the ipod nano.  The backbone of the offering is iTunes, which changed the way we buy and listen to music.  Look at the pricing curves over time for the ipod models by looking at press releases and industry coverage of the ipod revolution.  You will see that the pressures of supply and demand drove the ipod pricing, while the product lifecycle drove the introduction of new models to keep the public buying and maintaining image and pricing.\n\nNext, look at the video game platform market.  In this market the product life cycle is very influential since new technology provides a more interesting user experience as the new models appear about every two years (product lifecycle).  The pricing of the platforms is below cost to attract gamers to buy the platform since the profit is derived from the game sales and royalties.\n\nTo go to a completely different market, look at hybrid cars.  The price of oil and fear of spiking oil prices, along with government incentives in tax credits and car-pool lane priviledges, drove demand of the flagship Toyota Prius into the stratosphere.  The cars are still difficult to find since the dealers are backlogged with orders from eager customers.  A bit of clever marketing and timing with the pressure on oil prices and the Global Warming crisis have continued to spur sales.  The more interesting story may be the Honda Civic hybrid that offers many of the same features as the prius, but hasn't enjoyed the attention from the press.  Look at the difference in the pricing as a result of the significant difference in demand.\n\nThat's a few ideas.  There are many more.  \n\nGood luck.\n\nj
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Be prepared for situational questions. Engineering as you know usually backed up by pure facts and numbers, everything is measured, sometimes this is called hard science. Marketing is more soft science, there is a lot of guessing in regards to what will work, what will not when it comes to developing something new. \n\nMy first source compares and contrasts engineers and marketers in the context of website analytics. My second source describes his interview with Microsoft regarding an interview for a marketing position.
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mar·ket·ing  (märk-tng)\nn. \nThe act or process of buying and selling in a market. \nThe commercial functions involved in transferring goods from producer to consumer\n\nMarketing\n\nThe activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
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it depends on the objective of the marketing program....for instance, if the goal of the marketing program is to increase brand awareness then it`s effectiveness can be evaluated in terms of it`s coverage of it`s target audience base...similarly,  if the goal is to increase product sale, then number of units sold is taken into account..
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Yes there have been huge changes in marketing since the appearance of the Internet.  In the field of advertising the ads that used to be on radio, TV and the print media have migrated to Internet sites.\n\nWhole new types of marketing have developed such as affiliate marketing, email marketing and SEO or search engine optimization.\n\nI have included resources for these topics for you.
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Marketing identifies, measures and understands needs and wants for the purpose of educating the customer about a product or service, which a) matches their needs, wants, preferences and b) for which they are willing to provide some exchange (usually $$) for a profit. \n\nMarketing is also used to differentiate how one product or service is distinguished from other competing offerings.\n\nTogether, with other functional parts of any company, marketing can significantly impact demand, which is the buying expression of customer needs and wants.\n\nMake sense?
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1. Objective of the Research\n•Summary and explanation of why the research is being done, what you hope to learn and for what purpose the information may be used \n\n2. Description of the Market \n•General Description\n•Target Market(s) \noWhy this particular market(s) was chosen \noWho are they - complete profile (e.g., demographics, psychographics, behaviors) \noWhat benefits do they seek (i.e., what points-of-pain or problems are being solved) \noWhat factors can affect their purchase or use decision \noWhat attitudes do they have about the products/services currently or not currently offered \noHow is the product used \n•Products and Services that appeal to the target market \noIn general terms (not particular brands) what is currently appealing to this market \noIf there are no current providers, what types of products/services may appeal to this market (i.e., what is used now to solve the problem). \n\n3. Market Metrics \n•Size estimates (current and future) for: \noOverall market \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noIndividual market segments \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noUsage rates \nFrequency of product purchases \n•Growth estimates (current and future) for: \noOverall market \noIndividual market segments \n4. Competitive Analysis \n•Summary of Current Competitors \noListing by market share ranking (by each target market if possible) \n•Current Competitors - full analysis of top competitors including: \noProducts & Services (e.g., description, uniqueness, pricing, etc.) \noMarket share \noCurrent customers \noPositioning and promotion strategies \noPartnerships/Alliances/Distributors \noRecent news \noSWOT Analysis - Strengths, Weaknesses, Opportunities & Threats \n\n•Potential Competitors \noExplanation (though not as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors \n5. Additional \n•Extraneous Variables \noDiscuss factors that may affect this market (e.g., technological, social, governmental, competitive, etc.) \n•Market Trends \noWhat is expected to happen
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There is actually no perfect formula for effective marketing strategy, regardless of the business size. However, I suggest that you need to be spontaneous about your marketing efforts. You should also learn the power of viral marketing--- this perhaps, is the most effective and fastest way to market your business. In doing this, you could start marketing your business to your relatives and friends, and ask them a favor to recommend your business to their friends and colleagues. You should also be able to supply your marketing efforts with printed materials like business cards, leaflets, posters, etc. Also, having a website helps too. Try making a simple one and submit your url to search engines and directories. Goodluck!\n\n\nMary\nhttp://onlinepr.gbwatch.com/