what are the importance of product & srevice  for hospitality industry?
470980
All important, and not important at all.\n\nI know that sounds confusing. Let me explain.\n\nPoor products and/or service can (but not necessarily) sink a food service operation. However, great products and service do not make an operation. By themselves, they are worthless. By having great products and service, you only meet the minimum expectations of your customer. Great products and service do not set you apart from your competition. They will not make you successful by themselves, but they can ruin you if you don't have them.\n\nThe most important factor to succeeding in the hospitality industry, as in any industry, is having a Unique Selling Point (USP). A USP is that ONE THING that sets you apart from your competition. People do not buy products and service. People buy emotions. People do not pay $150 an ounce for caviar because it's good. They pay that because it makes them feel important. The fact that it is good is a minimum expectation. They would expect it to be good if it cost $2 an ounce, or they would never buy it again.\n\nSome examples of marketing a USP overcoming quality of products or service include:\n\nHooters\n- product (sex)\n- weaknesses (low quality food, marginal service)\n- success (high)\n\nMcDonalds\n- product (convenience)\n- weaknesses (low quality food)\n- success (high)\n\nThere's a list a mile long of restaurants that overcome weaknesses through good marketing, choosing a USP and pushing it instead of their food. Even restaurants with good food and service that are successful have figured out that their quality is not the reason for their success, but merely a minimum expectation of their customer. They always have another product they are pushing, and it's always an emotion. \n\nEmotions sell. They are the real product.\n\nBrandon O'Dell\nO'Dell Consulting\nRestaurants/Retail/Bars\nhttp://www.bodellconsulting.com
856073
How about incentives. sales, price cuts for select products jsut to get people in the door. How about a special opening for preferred clients?\n\nGood luck!
175718
Customer is king for the business. Without customers the business does not have a reason to survive. Understanding the customer and their needs should be the primary driver of R&D Activities. Market needs are also important and must be studied carefully to supplement knowledge needed to direct R&D activities.
136664
The product life cycle is of great importance for marketers.\n\nIt will take me countless pages to explain it to you so let me use some sound examples.\n\nThe sales of my brand are very low. I know that we used to have great volumes (before I got hired) and sales are continuously declining the last 2 years. If I wouldn’t use the product life cycle I would guess that sales may go up again, but that won’t happen because the increasing fierce competition and innovation have made our brand come to a decline. Moreover there is the industry life cycle that is similar to the product life cycle. Leaders diagnosed the maturity of the industry and repositioned with innovative technology and Integrated Marketing Communications very early leaving us behind… Their repositioning pushed their products back to the introduction stage.\n\nA sounder example is cell phones:\nColorless devices are in decline while those with colors are in growth. To be more specific 2nd generation phones are in maturity stage and 3rd ones in growth. Thus as a marketer you should invest only in 3g’s. Stop selling 2nd generation mobiles and only keep the respective service sector. Increase investment for 3rd ones. 4th generation devices are being introduced. Sales volumes for them are too low because only early innovators are willing to buy them. Because of the introduction stage you can deduct that it is normal not to have great sales volumes and that you haven’t failed. You should also invest in 4th generation devices so that the later innovators and the majority will adopt them quickly (you will pass to the growth stage) and to ensure that the process of the life cycle will go smoothly (and the product won’t move instantly to the decline stage).\n\nAccording to the stage you are you should follow the appropriate marketing policies. You will invest in R&D when in decline. The advertising campaign for the introduction stage should aim at making the customers familiar with the product, while in the maturity stage you should remind existing customers to buy the product again (repeat the purchase as you will not get any new customers).\n\nI could keep writing and writing and writing… about life cycles but my intention is to put you in the right frame so that you realize the advantages you can have by the respective analysis by yourself.
855362
hotel industry comes under services sector. in any growing economy services occupy significant position. in the process of globalization many countries are evincingkeen interest to establish their industries. for example many countries are finding india as an attractive marketing hub due its inherent strengthes and the progressive policies of the government also contributes for the leading companies to come to india. all these foreigners will pay visits for short term and long term and in order to cater to their needs hotel industry requires expansion. similary due to rise in salaries people's purchasing power has been increased. hence they want to go for outing. hence domestic tourism or in bound tourism is also increasing. in view of the above it is estimated that india wants atleast 2 lakhs room in the coming 4 years. hence opportunities are plenty in hotel industry that helps for thriving.
253307
It's always the question "What's In It For Me?"  \n\nPeople are bombarded with information and unless your product or service helps inform a customer or potential customer - or helps that individual solve a problem - then how great you are doesn't matter.\n\nWhatever your product or service promises - it has to provide the client or prospect with valuable information or a reliable solution to their problem.\n\nStanding apart from everyone else who is clamoring for your client's attention is going to take more than gimmicks or come-ons.
564597
What Guests Really Want\nWhy Good Service is So Important\nHow Much Does Price Matter\nDaily Cost Cutting Practices\nHow to Retain Good Workers in Hotel/Restaurant Business
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A marketing plan is extremely important as it can act as a pre-feasability study. It will help you identify your market niche, who exactly do you target and what strategies to use in targetting these potential customers. A marketing plan removes the focus really on the product, and more on the customer since you can have the greatest roduct but no market to offer it to. Also, a proper marketing plan will help you to identify possible markets to target and in addition, make judgements on possible pitfalls for your product and how to avoid it.\n\nA marketing plan is CRUCIAL for any successful product.
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Marketing is what is done to make the public aware of a product/service/company.  This can include many things, advertising, public relations, person to person communications and more.  It's important because without marketing your product won't be known to the public.
832786
what is the importance of housekeeping in a Hotel restaurant or any specific businesses?
235684
first of all u must look at the product it self if it suitable for the market and the socity if yes i think u should concentrate at the benifets of the product by askin how we were living without that product . and there is many things that nust be done like promotional campigns advertising .the answer can be better if u told us what is the kind of the product.
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Look into SDLC.\n\nIt starts with requirements - defining what is expected - not only on what is needed as far as functionality, but when it is needed and how it is delivered.\n\nSuccess is determined by the approval of the customer.  Make sure you nail down what their expectations are.
159207
What kind of products or services?
241387
tourism uses GDS -GENERAL DISTRIBUTION SYSTEMS such as amadeus,sabre, apollo galilo etc...\nthese are companies which distribute all flights, hotels, cars, cruises etc..
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That is a loaded question, that could require a lot of time and space to answer.\nYou definitly have some research a head of you.\nI would begin first to define who my customers are. Once this is done then you can direct your marketing efforts towards that customer.\nTo understand what will motivate your customers to purchase is wrapped up in what they precieve they need. They are not buying lighting equipment, but what it does for them.\nBest Wishes\nJohn
171687
To the guest:  You know upfront how much the room and food will cost.  You don't have to worry about saving enough money one day to enjoy a night out in the restaurant the next.  Plus they usually have a lot of included activities, although excursions and special services, e.g. massages, are extra.\n\nTo the hotel: A more predictible cash flow, since both the room and food are booked in advance.  Plus, you are a captive audience; this is more literally true on cruise ships but still it is often not easy to go "off resort" to book excursions, whereas they make it real easy to do it through them.\n\nFor the staff:  A wealthier clientele (people who book all-inclusive vacations tend to have more disposable income if I'm not mistaken.)  On cruise ships there is also the chance to develop a more personal relationship, i.e. your room steward is your room steward for the week, your waiter is your waiter for the week, etc.
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your question is strange, to say the least, and therefore hard to answer.  grouped?  probably not but then you must first make a list of products made & group them according to the type of industry they're involved .  second, you ask about being organized. this is most difficult to answer because each place or type of business is 'organized' different than the first & others.  there are some standards but what you  might be looking for is not something answered so easily w/in this format.  school project? consult your nearest major industry, ask to speak to someone in production or development & i'm sure they'd be glad to help (providing they understand the focus of your question).  frankly, i don't.