Does Marketing only meet needs, or does it create needs? this is long question, please explain!?
460980
A need may not get created, but mktg can surface an underlying need...\nFor example, when u go to a carnival, u may not have planned what to do there and which joy rides u may take. But u do carry money for any impulse purchase like a fluff candy or a joy ride. Mktg there surfaces ur need.\nAnother example: Insurance may not be an overt need for people, noone insured 150 years back. But marketings role is to ensure that this underlying need is brought to the fore.
918410
There's a difference between filling a need and creating a need. When cell phones were first invented, no one really knew what they had been missing without them so there was no need. Now they are everywhere, they are needed because we know what it's like not to have them. A good marketing agent capitalizes on the known market and also tries to make new ones that didn't exist. Neither aspect is lying, it's being proactive and inventive.
83547
as far as i think - all businesses want to make money. The whole purpose of a business is making money. whether it be by hook or crook!\n\n--x--
1117082
Marketing is any kind of interaction with current or potential customers. It is, essentially, positioning yourself in the market. So every time someone calls customer service, their interaction with the person who answers the phone is part of your marketing -- it helps them decide whether or not they'll do business with you, or keep doing business with you. That phone call helps to position you as better or worse than your competition.\n\n(Have your doubts? Look at the ratings done in every computer magazine about which company currently offers the best customer service. The top companies in those lists are surely selling more computers as a result of being at the top.)\n\nAdvertising is part of marketing. PR work is part. Even the bills you send out are part of your marketing, because it is an interaction with a customer. You can literally use a bill to thank your customer, to cross-sell with coupons, to offer rewards, etc.
158896
Well, the target market could be any group of customers who could use your product. It is better to prepare a priority list regarding to the level of usage of your product for different customers, then start your marketing procedure as per to that list
602031
Hi\nI understand what do you need exactly.\nSo, why dont you try the ideas.\n\nWell write to me about your working and free time.\n\nemarketingclass@gmail.com
811284
Actually, yes.  I used to work for a Multi Level Marketing firm.  Our Representatives bought their own "business" to re-sell long distance service.  They got commission checks on their own customers and then if they brought in other representatives under them, they got paid commission on those customers as well.  Here's the catch... you have to get A LOT of people to buy into the business and not just be customers for it to work.  It can be done, but it's not as easy as they make it look, and even those who bust their butts don't always make it.  Late nite infomercials should be taken as entertainment only!!!
793325
Business to business marketing is huge and covers every aspect of the commercial world, from stationery to machinery. It's the 'hidden' side of marketing, which the general public very rarely gets to see. When you consider all the items that, for example, an office needs to function, let alone, say a manufacturer, you get some idea of the scale and the importance of it. It is also very profitable - millions of pounds are spent on b2b marketing every year, with variable results. I hope that starts you off in the right direction. If you haven't already been there, try looking at the Institute of Marketing's website - they might have a few more pointers.
937387
They've done it in marketing always. Obviously it doesn't make anything worse for the marketeers,rather targets groups where their product is needed or wanted.\nNot really sure in which way you mean concerning govt., but it is realistic when establishing the needs of the people.
571798
Marketing is what is done to make the public aware of a product/service/company.  This can include many things, advertising, public relations, person to person communications and more.  It's important because without marketing your product won't be known to the public.
406747
Wow - how negative those answers are.  OK - here's the real answer:\n\nWhile bad marketing techniques do create a false image, good technique portrays the benefits of the product or service being sold.  There's no need to mislead a buyer when you have something they want to buy.  \n\nIntelligent marketing will identify those customers that want your product, and then introduce it to them.  That's why good marketing works, and bad marketing always fails.\n\nBad marketing sells a product or service by tricking someone into buying it - and they only get fooled once.  There's rarely a repeat sale.\n\nGood marketing makes the initial sale, and then the customer comes back again, and again, while the marketing effort is bringing in more new sales.  It becomes self fullfilling.\n\nThis is why ads that tell the truth always produce more sales, and why the ones that promise the earth soon disappear as the company goes down the pan!\n\nI hope this helps.
57622
It depends on the type of business you have.  Because if there were some of them that were successful, and some that didnt work, then schools wouldnt teach the ones that didnt work.  But, it depends on the time of economy, the type of business, and what is offered to a customer.  You can advertise greatly, but the response would be low if customers were getting almost nothing in return.  Alot of business use a percentage of sales for advertising.  Well, this works because your name is out there when economy is booming, but it will probably dwindle when economy goes down because they shell out less for advertising.  Um, other marketing practices include networking, which is the main source of work for alot of types of businesses.  But, first and foremost, everybody has a business card.  I dont know what else to tell you unless you give more information on your type or types of business.  They all work to some extent but all have draw backs and limitations.
965976
There could be some objects which could be sold this way. Maybe car parts, household chemicals, food, records - something the client already knows. But not everything because you have to look at pictures to make up your mind. And the catalogue has to be ordered, not sent around to everyone because thats spamming. As to getting people to like your product - advertise! Why don't you tell them why YOU would like this method and be honest, this will work the best. As for the cost of the service: in our country sms is not so cheap. And what about the length of the messages? Then you'll have to send many messages and that would be annoying to the receiver. Anyway - if you feel you are the only one who likes the idea - maybe its not such a good idea? Have another idea?
221651
We live in a world where marketing has taken a standard of living from one essense to another.  People believe more is better and that they have to have everything, often the things that make life more entertaining or bring a higher status with them in the eyes of society.  \n\nIt's sad because when you realize what the true necessities in your life are you see that the luxuries are just cosmetic lifts...the necessities are those that give you life not take life from you.
428887
Have you seen the TV commercial where the customers are dealing with sales consultant who don't know anything about the items in their department??? If a customer needs help, and so does the s.r., what good is the s.r.? Customers are lost that way.\n\nIts good for business.
875093
Market targeting would be deciding which market to go after like government, automobile, telecom, construction, education, manufacturing, consumer, etc.\n\nTarget marketing is to go after specific areas within a market like Universities, high schools, Telecom manufacturers as opposed to telephone companies, etc. It can become very targetted like going after History teachers, purchasing agents in one industry, Lions Club members, Cadillac owners, carpenters, graphic artists, etc.
812090
Listen to what your customers say- that's very important. Though it sounds very simple, it is probably the most difficult to act upon and implement what your customers want.\n\nFocus on quality and value add-on because in the long run that's what will set you apart. Be prompt in replying to any customer/ prospective customer, even if the reply is in negative- it shows commitment tp your work.\n\nSince small businesses can't afford too spend too much on marketing, the best you can do is to get testimonials from customers that you have served to show it to your prospective customers.\n\nAlways focus on delivering your best, money will always follow. And finally- THINK BIG...thats the only way to move forward.