How do you Market/Advertise your business?
465492
I do equine massage.  I do not have a storefront.\n\nI advertise in local industry newspaper, on line directories (local & ones that do national searches), fliers & business cards at places target market shops (Petsmart, Tractor Supply, feed store, etc.), website w/ sponsored search, local vets & blacksmiths do referrals.
315546
The first thing to ask is "Where is your target market going?" -- and that is the place where you should advertise. \n\nAre they going to the search engines? \n\nMost definitely yes, so you can use the option of using pay per click advertising (you pay for every click your ad gets). Google, the biggest search engine, has a program called Adwords, while Yahoo also has its counterpart program. Adwords is easier to set up. PPC however entails a great deal of savvy, monitoring and strategizing -- from selection of keywords to figuring out the bid amounts to determining conversion per keyword.\n\nWho are your target audiences and what sites are they using?\n\nYou did not specify the services you offer. But assuming for example that you are a graphic designer and doing logo designs, then one target market would be new business owners and website owners. If you are targeting small businesses, then you may want to advertise in small business websites. Check the advertising options they offer - from banner ads (check what sizes are offered from standard banners to leaderboards), to sponsored text links, to newsletter advertising.\n\nAnd every time you advertise, carefully monitor the conversion: how much business is your ad bringing in and what are the most effective formats/websites to use?
99418
Well, that highly depends on what kind of software you want to sell. Your best bet is to advertise locally assuming there is a market and then try to expand.
1034458
The BEST strategy would be Word of mouth. This is the best form of advertising for your business - afterall, it is free.  Customers telling potential customers you are the best in the field. Or influential people endorsing your product for free. The book "Secrets of Word Of Mouth Marketing" is one of the best books to learn how to harness word of mouth, and you can read a summary here http://www.powerhomebiz.com/vol154/wordofmouth.htm\n\nSome marketing tips:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm
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Participate in online forums that cater to groups that would be interested in your services. Include a one-sentence summary of your business and a link to your website in your signature.\n\nAlso, look for banner ads on these specific community sites that you can buy for more traffic generation.
750417
MARKETING includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.  \n\nMarketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants. More simply put in business terms, activities designed to plan, price, promote and distribute products or services to target markets.\n\nMarketing is a fact of life. There are so many businesses in so many categories, how will you persuade potential customers to come to you, to make people aware of your business, products or services and convince them to buy?\n\n4 P's of Marketing\n\nProduct - the products or services you offer and are they unique, superior, easier to use.\n\nPrice - how much to sell your products for, based on your cost and value to potential customers.\n\nPromotion - communicating to potential customers to create an awareness of your business.\n\nPlace - your business location and methods of distributing your products. \n\nThere are many methods of marketing from simple to elaborate and from inexpensive to extremely costly. The following list outlines some common marketing and communication methods used by millions of businesses to reach their potential customers:\n    * Print advertising in newspapers, magazines, business journals, community newsletters, etc.\n    * Developing sales flyers, brochures or newsletters for distribution to potential customers.\n    * Attend trade shows or exhibitions related to your industry, product or business.\n    * Press releases and public service announcements in newspapers. Usually free and good exposure.\n    * Cooperative marketing efforts (in advertising, etc) with a business that compliments yours.\n    * Join community networking groups like your local chamber of commerce or business committee.\n    * Join professional associations through your industry, business or personal credentials.\n    * Internet marketing is an exciting and inexpensive method of regional, national or global marketing.\n    * Telemarketing to potential customers off a list or out of the telephone book.\n    * Direct marketing with written correspondence using a list to mail or fax marketing literature.
1054548
The quick and easy way to market your site is by using paid promotion (Google Adwords, Yahoo Search Marketing, etc).  You should be aware, however, that this will probably not be very effective for you.  Most SEO/SEM is designed for reaching the consumer market - you almost never hear of a corporate account being landed via the search engines.\n\nTo most effectively reach the B-to-B market, you would do much better by joining your local Chamber of Commerce and meeting other business owners in your area.  The vast majority of business accounts are landed in the face-to-face.\n\nI hope this helps!
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direct selling to your friends, families and neighbours.\nwhen they like it and you get profit, open a small booth or rent a space to display more items
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Advertise.\nAnd Just Do It.
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I think the most effective & cost efficient way is throught Yahoo! Search Marketing - coz nowadays people search when they need services and where better to advertise your business than when they are searching for your service? \n\nAs Yahoo! says, "Instead of looking for customers, what if they found you?"\n\nGo check it out & good luck! :)
847040
I guess you doing marketing & Advert. Kee it up! and be sure you have a good product and you can support your product.Good Luck!
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The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive. \n\nFind customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc).  All this will help you find sources of media that best target these buyers.\n\nThen I would try to get PR before advertising. It is often less expensive and more effective.  If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.
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It depends on your target audience. I would say through websites/internet but then again, if you're selling to old people, that might not work out very well. That's why big companies like Nike, Apple, McDonald's.. etc have always mixed it up with TV,internet, billboards,.. etc
212833
The best way is to use marketing strategies that can reach this audience directly instead of using shotgun approach. This is a very specific market, and needs specific ways to reach them. Here are examples:\n\n1. Direct mail. It is cost effective easier to target this audience through direct mail pieces rather than an ad for example at Washington Post\n\n2. Advertise in trade associations catering to animal veterinarians. These publications are what they will read so your products need to be seen in these publications\n\n3. Find out what websites they visit and you can run some text sponsorship or banner ad campaigns. Be careful to measure your ROI.\n\n4. Be visible in trade shows catering to this market. You need to be there.
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The question, as poised, is somewhat unclear----\nI am not sure if you are asking about an advertising business\nor if you are simply asking if it's possible to advertise your own business (whatever the business may be)\n\nAs far as an advertising business is concerned----these have a very wide range of scope in the advertising world---they are usually known as advertising agencies\nThey will (for a fee) see to the promotion and advertisement of any number of different things---a particular business---a product -- and in some cases (such as a politician or actor)  a particular person---  AND---to operate a business of this type--a person has to be very well educated in a number of things---in specific-- you have to have a wide and varied knowledge of the general business world--- a very in depth knowledge of media (especially television and print media) and a fairly good knowledge of public relations--- so it is not a business that just anyone can simply step off into without some genuine hard work at learning the ropes !!!\n\nAs far as having a business (whatever the business happens to be)  and self promoting or advertising that business--- one CAN learn how to do this with the help of people who have the experience and knowledge of how's it's done---usually someone in a related field that the individual business owner knows or becomes acquainted with---or one can opt to do this the hard way and learn by trial and error----trying out an ad or a campaign a little at a time and guaging the results---tweaking the outlay of capital into what works best and rolling back from the things that don't---ect----  But--- with this method an individual can expend an awful lot of money in trial and error results with a lot of trial and a lot of errors---best for a person to go to the professional who will save them a great deal of time -- effort -- and money in the long run !!!
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Here are some ideas:\n\n1. Develop strategic partnerships with websites where your target audience goes. If you have a software for small businesses, then you may want to approach small business portals or online magazines targeting small businesses and offer a partnership deal with them. You have to address the question - what is it for me? Give potential partners a hefty commission for every sale (or if you are generous, lead) that they send your way. But monitor how the partner is marketing your product - ask them if they can include a mention of your software in their newsletters, give them banners (or leaderboards or boxes or other creatives) that they can run in their websites, give them ad sales copy that they can use, and check if they are actually doing anything to market your product.\n\n2. Create an affiliate program. Expand the strategic partnership route even further and develop your own affiliate program. There may be other websites out there that would be willing to sell your software for you in exchange for a percentage of sales. However, you would need infrastructure, and a person who could monitor the affiliate program.\n\n3. Make sure your product is listed in software review and download sites such as CNET Download.com, Tucows.com and similar websites. They are the place people go to when they need a software, and you need to be there.\n\n4. Get tech magazines (print and online) to review your software. If you get good reviews and the review is featured/published, that is a great source of free publicity for your business. \n\n5. Offer a free trial version of your software. Those who download a free trial version are more likely to buy. \n\n6. Advertise where your target market gathers. You need to be visible where your buyers are. Whether buying sponsored text links or banner advertising, measure your ROI carefully. \n\n7. Pay per click search advertising. As always, carefully track your keywords and your ROI.\n\n8. Write articles. Articles can help boost your traffic, increase your pagerank, establish yourself as an authority in the field, and get more sites to link to you. It may not be a direct way to get sales, but it can help in the long run\n\n9. Press release. While some press release services cost $650 to use, some are less than $100 and others are even free. Everytime you release a new version, land a partnership deal or something good is happening in your business, write a press release and send it around.\n\n10. Improve your conversion Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm  for tips on how to improve your conversion rates
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Go to the Yahoo! main page, click on the link at the bottom of the page, "Advertise with Us." There is a lot of information and it takes some studying to understand it, so set aside some time for that purpose.\n\nBest of success.