iAM CREATING a magazine for my assignment i NEED answers AS TO how to go about the marketing mix?
473514
The size of your budget will dictate the marketing mix.  i.e.  can u afford national TV advertising.   Also before u start to focus on marketing mix u need to build a formal business plan which should include a marketing strategy and execution plan...
103250
Start with a headline, include a main photo or graphic, add a couple of smaller support photos or graphics if it makes sense to, include a short paragraph of copy, include a few bullet points of features or benefits, include contact information like a phone number and web address.\n\nDon't use more than two fonts, leave some white space.
203295
Here are some steps to starting a magazine:\n\n1. Conceptualize your magazine - what is its editorial voice, what types of information should it have, who should it be for\n2. Determine how large (or small) your target audience - this can help you determine the viability of your idea. You don't want to start a magazine where only you and 2 friends would be interested in\n3. Decide your revenue model - should it be by subscription or should it be by advertising, or both\n4. Write your business plan to help you think through your idea\n5. Gather a team to help you create your magazine (ad sales, layout, editorial team, printing, etc.) and decide whether to outsource or do in-house some of the processes involved.\n6. Raise financing\n7. Start production\n\nI suggest you go through the following resources:\n\nMagazine Publishers of America http://www.magazine.org\nMagazineLaunch.com http://www.magazinelaunch.com\nThe Surviving Small Press http://www.laughingbear.com/magazine.htm \n\nSome books you need to read:\n\n- Launch Your Own Magazine: A Guide For Succeeding in Today's Marketplace by Samir Husni\n- The Magazine: Everything You Need to Know to Make It in the Magazine Business, by Leonard Mogel\n- The Magazine: From Cover to Cover, by Johnson, Sammye; Prijatel, Patricia \n- Career Opportunities in Magazine Publishing by \nMonti, Ralph \n- Starting and Running a Successful Newsletter or Magazine by Woodard, Cheryl
832865
First, get a lot of capital. Most magazines fail for lack of adequate capitalization.\n\nSecond, what makes your magazine distinctive? If you misunderstand the marketplace, you may not even get to a third issue.\n\nThird, do you want to see if a major publisher might be interested in the magazine?\n\nFourth, what about distribution? A good magazine means nothing if it can get out there
86519
Try Gurellia Marketing.\nthere are a lot of great books on the subject.
1116477
You have to register it as a newspaper/magazine at the Post Office. You have to watch out for copyright laws and only contain original material. Any copyrighted material used needs to have the owners permission first. \nIf you go to your local library and ask them, they should be able to provide information on how to start up, as would your local evening paper, who would be able to tell you how to get advertising. Either your local Trading Standards office or Citizens Advice Bureau would be able to give advice too.
1182279
That's going to be hard to find.  By definition independant magazines don't have huge distribution.  You're not likely to find anything to your description.  Your best bet would be to check out some hip hop retail stores (clothing, music etc....) and get some leads from them as to what the good regional magazines are.  Then instead of spending a bunch of money advertizing in a mag with huge circulation spend smaller amounts advertizing in multiple regional mags.  \n\nNot to mention there are other ways to advertize on a budget esp in urban culture.  build a myspace site, go to local shows, do a stickering campaign where you canvas a city and put up stickers all over the place etc...  all very inexpensive and conducive to spreading the message by word of mouth.
912036
Make a list of companies that may be interested to reach your audience and advertises to similar websites.\n\nGet their contact person (you can try sending an email first, without sounding spammy). Submit your proposal -- e.g. instead of spending X amount of dollars advertising, you can reach X number of users by simply donating prizes.\n\nIn our case for example given that we are an online publisher for home business entrepreneurs, we get donations from book publishers who give us their newly published books for free that we give away to our subscribers. One of the big publishers send us regularly 10 copies of each title -- and it's because we are reaching an audience that they want. \n\nSo we had to create a Book Store page that features the new titles that come out and review their books. It's a perfect tit-and-tat arrangement that has worked for several years now, and more publishers are coming on board and giving us books.
451740
They are probably very concerned about the content of your magazine.  Why don't you have a sample issue run up and show it to them?  \n\nUnfortunately, when buying ad space circulation numbers are very important.  If you already have subscribers, you need to share the number with your potential advertising clients.  Additionally, the cost is probably going to make a difference.  Have you thought about throwing in some sort of added benefit.  Something like...advertise with me for 6 months and I will give you a free full page ad for the 7 month.  Good luck!  P. S. -- What area are you in?
430893
Start with a strategy and goals.\nClearly define your target audience.\nthen create a list of all the ways you can communicate with them.\nthen rank the list based on cost versus reach.\nthen try the most affordable options first.
232363
Okay well, there is a book that I have recently read to get ideas for promoting my own webshop (I go live in June 2006).  It's called "Marketing without Megabucks" by Shel Horowitz. I got my copy on Amazon.com for 4 dollars.  I have put a link to the book as well as his frugal marketing website.  Sift through his archives as well, tons of great ideas for free and low cost marketing.\n\nA marketing method that "DirtBag" clothing used, they called on Independant Record Labels and offered to let bands wear their gear (IF they wore it on stage) for free (now the simply give a huge discount), but it worked.  And all of the fans of these bands of curse simply HAD to have what they were wearing :)\n(the 1st link is of an article about how they advertised when they first started out)\n\nYou should try to get local coverage as well, if you get involved with a charity and create a one page press release you may be able to get local televison, print and radio stations to give you free coverage with a Human Interest Story.  Call and get the names of the assignment editors at the TV stations (they make the decision on what stories get coverage)  You can simpy donate say 5% of sales for 6 months to a local children's hospital or donate some of your items for a local auction benefiting a charity.\n\nVisit the "Business Owners Idea Cafe" listed below, awesome place for home and small business owners.  And if you visit forums and give advice remember to put a link to your website under your name as your signature.\n\nI wish you the best
332614
decide your audience\nidentify advertisers for that audience, check advertising rates\nprinting costs, how many pages, how many copies, b&w, color, photos, publish how often\nwho are your contributors, how delivered\n\nThis is called a business plan.
518483
My target market would be women 21 to 35.  My cover would feature both celebrities and non-celebrities.  The ideal reader would be focused, career oriented, civicall minded, yet knows how to have fun and relax.\n\nIt would be less fashion and more news.  I'm really into magazines that feature good writing.  Less advice and more proven fact.  Think Vanity Fair meets Glamour.\n\nI would feature some entertainment, but not too gossipy.  I would have a section of fiction that showcases new and undiscovered writers.\n\nThere would be lots of health information.  Not, "how to get summer ready abs" type crap.  I'd feature information about the latest in tests/screenings, etc.\n\nI have all kinds of ideas being that magazine publishing is my chosen field.
624581
You're going to need to submit your work to different journals, magazines, editors.  There are many great "writer's handbooks", which you can find at Border's or a university bookstore, that lists what journals want what types of material.  \nGood luck.
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Your publisher should be able to help assit you in the marketing of your book.  I know in my case, my publsiher had an entire market plan and market analysis.\n\nIf that does not work, talk with your agent, They probably know peoole that can help.\n\nIf you have to do it yourself, the best bet is to look for similar concept titles, and see how they are distributed. I would consider an internet site and advertising targted at college students. You can try heading to the local university bookstore and speaking with the manager They may take a few copies to see how it sells.
1119228
hi,\n\nif ur willing to spend some money....hire an ad agency to create a nice impacting ad for u...using famous models etc then u can put ur ad in the newspapers magazines and ofcourse hoardings are ur best options.....\n\nif u cant spend that much money then i suggest get a nice colorful newspaper inserts made and distribute them in ur area of interest....u can also hire people on daily basis to distribute ur leaflets among people who visit the shopping area....
721992
I would go onto Amazon, there are books you can purchase on how to write an effective market research survey that are really helpful.  I've used a few for classes in the past.  You have to remember that the questions can't be leading.