How can I do market research? What do I have to start a market research firm?
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You have to know what market research is before you can start a market research firm. Try getting a job at a market research firm first.
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set up an e-commerce store. Not just E-Bay. Build your own website and start a business selling art,surplus supplies from your local retail stores...Your own candy...craft...bread...clothing...handbags...information about subjects you are passionate about and have knowledge of....
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These are just a couple of well known, respected companies in the field of market research that should be able to explain different techniques for conducting market research.\nhttp://www.infosurv.com/market_research_surveys.htm\nhttp://www.acnielson.com
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I guess you are aware of the benefits of marketing research in general and thus your question is about using a firm instead of employees assigned with that kind of research…right?\n\nMarketing Research firms have the necessary know-how and expertise to conduct precise researches and produce accurate results of the respective issue of the research. Moreover the research firm is less costly than hiring full-time employees (except if you conduct researches all the time).\n\nFor more details or specialized information concerning your industry please be more specific or contact me.
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The simplest way to answer this is to see a need and fill it. \nThere are many different kinds of businesses out there \n( Large Corporations, small businesses, Franchises etc.). If you want to start your own, my suggestion is to take a Entrepreneur class at a local community college. It is not necessary but it will give you a good overall view of what may be ahead and answer alot of questions. \n\n1. have an idea on paper, write it all out, think it all the way thru, is it a service or a product? Will you make it yourself? resale? Who is your competition? and so on.\n\n2.Write down who your customers will be and why they will go to you rather than someone else.\n\n3.Do research on the area you think will be good to market in or set up shop. (surveys, cold calling, demographics,etc)\n\n4.If there is someone who is doing what you would like to, call and ask them politely if they would spend an hour or so to help you with your research. Come prepared with a good list of questions and be ready to do most of the listening. (AND MAKE SURE THEY ARE AT LEAST 40 MILES AWAY FROM WHERE YOU ARE THINKING OF LOCATING AS TO NOT COME ACROSS AS THEIR COMPETITION)\n\n5. The most important thing to remember is ** LOCATION **. As it is the second reason businesses fail. (the #1 reason they fail is poor money management)\n\n6. You will need to apply for a business license and place an newspaper ad with a ficticious business name. It is also a good idea to become incorporated, the tax benefits are well worth it.\n\n7. Make sure you weigh the pros and cons of being a business owner and that is it something you really want to do.\n\nAs for the best business is concerned, it should be one you have a passion for.
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Wow. That's a complex question. Let me tackle it in a broad fashion. \n\n1) You need to identify the problem in simple terms. What is the problem to be solved? What objective are we trying to achieve. \n\n2) Then you need to go about gathering the information. First, only talk to the TARGET AUDIENCE who you're trying to reach. In other words, don't talk to retirees about iPods, because they're just not your market. \n\nThere are two methods: Qualitative and quantitative. Qualitative consists of focus groups and one-on-one interviews. Complete honest should be requested, and you should not inject your personal views into the discussion. If you have a focus group, however, make sure that one respondent doesn't hijack the research. Personally, I think 1-to-1 interviews tend to be more accurate. Focus groups typically have a herd mentality. \n\nThen there are the surveys, where massive amounts of people are interviewed with a simple questionnaire. While you remain focused on target demographics, you're really going for sheer volume of people for a statistical sample. Usually 400-600 is a good number. \n\n3) Then you collect the data and interpret. \n\nMarket research is typically useful at two stages: a) Determining the need or responsiveness of your target and b) Determining consumer awareness once the advertising has run. \n\nWhere market research usually bombs is showing your ads to a focus group. That's because the creative work has to be viewed emotionally, while the focus group is forced to analyze the work on an intellectual plane.
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A couple free resources – check out the sources box for links:\n\n1) Create a blog pertaining to your field\n\n2) Use Yahoo! 360, Yahoo! Local & Yahoo! Groups\n\nAlso, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission. \n\nI listed a few handy sites & articles relating to marketing, promotion & advertising. Here's some book titles that are relevant:\n\n301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker\nOff The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz\nGuerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson\nEntrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson\n\nHope that helps! I wish you much success & happiness in all your ventures!
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First it depends on your target market. Who are you hoping will buy? Hospitals, doctors, etc.? Get your company in trade journals, medical journals and take advantage of local medical conferences. Once you have customers, the best thing you can do is create a relationship with them that makes them want to help you out by refering you out. Customer service is key to that. For something like that, radio, and newspapers would not be a smart idea.
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There is a procedure to follow.\nfirst what is it for?? After you answer this question then you can continue by defining your marketing strategy in written form.\nThen contact the company the makes it and set up an appointment with their marketers ( some companies employ outside marketing agents you will need to find this out) then you have to sell your idea (keep good records of your ideas and the people you talk to-- some people will steal your idea and use it as there own - so always cover your assets so to speak) Before you set up an appointment to have your idea heard, you should do some research on how to present your idea to the marketers. Different companies want different things so ask questions. Please check out the links I provided in the source section, they should help get you started.
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research work in companies
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Online marketing research\n\nThe on-line marketing research is a relatively new activity that provides an opportunity for more and more companies to make research using the Internet. With the advent of the Internet, companies of all sizes and budgets can afford to conduct online marketing research and access all the information they need in order to beat the competition.\n\nStudentsOpinion.Org is an on-line marketing research program. In the process of on-line marketing research, companies need adequate opinion and evaluation of their products. As students’ views, more or less, are innovative and practical, our program is pointed towards this social group. In addition, involving students, as people with less home duties, we aim to expand the activity of the StudentsOpinion.Org program. Thus, we help companies that want to hear your opinion find you, listen to you, and reward you. \n\nWhy StudentsOpinion.Org?\n\nIn the process of online marketing research, we take pains in satisfying you as well as the companies’ needs. To join our team means to make your opinion worthwhile and valuable. There is neither lost time nor efforts in vain. In addition, companies appreciate your time and energy and compensate you for the efforts you make helping them improve. \n\nFilling out online surveys, participating in virtual focus group discussions, testing brand new services and products you will not only have fun but also make money. \n\nhttp://studentsopinion.org/
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It sounds like you created a new product and you're getting ready to put it on the market. That's great! Here are some steps to consider assuming you have completed the patent process:\n\n1. Create initial prototype in order to check if it works\n2. Prepare a non disclosure form to protect your invention before it hits the market when you show it to prospective investors or dealers or marketing partners\n3. Analyze costs to produce\n4. Evaluate the benefits and features of your product as this will shape your marketing strategy\n5. Get a professional prototype that you will show to prospective retail buyers\n6. Apply for provisional patent\n7. If you want to license the product to a manufacturer, find a licensing agent in your industry (Typically, an inventor can expect to receive royalties of between 3 to 7 percent of net sales)\n8. If you decide to manufacture and market the product yourself, you stand to profit more but will require greater capital
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Advertising... Market Research...
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determine the basic needs of your local market and who are these market.\n\nMarket and things to trade:\nA. School and student - (school supplies or book shop, food, computer shop, coffee shop and convenience store)\nB. Residential - (grocery store, beauty salon, hardware shop, Hobby shop, and bakery)\nC. Offices/Commercial area - (Bar and Resto, coffee shop, boutiques, newspaper and magazine stand, supermarket)
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do your own research in yahoo or google.
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A quick market survey to ascertain the need/demand assessment\nfor whatever the business you are intent to do.\nIn case if you have not thought of any project also this survey assist you in identifying a possible project in that location.\nWhen ones you identify the project/business, Ascertain any special skill is required. If so go for a short term course/appoint a skilled person.\nPrepare a detailed project report.This will help you in understating the Size of the project, Capital required to procure fixed assets and working capital requirement, Skilled/semi/un skilled personnel\nTalk to the Banker with your Project report.Convince him about the feasibility,Viability,profitability.At the time of installation of the equipments, recruit personnel.When ones the Funds are mobilised, procure equipments/Stocks If it is mfg.go for trial production.If it is Business, go for sales.
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you need to first identify who is your target market,\nsuch as age group,and many more variables, then you can establish a strategy to target that specific group,with\nwhat they identify with in correlation to your product.\nYou know this is very basic stuff, maybe you should hire a firm to help you along.