what are the pros and cons of branding strategies?
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Your brand can define you as a service provider, professional and person.  It can also allow others to align with your brand or define themselves by using your service or relating to you professionally.  \n\nWikipedia:\n"In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers."\n\nIn my opinion a good brand allows your customers to define who you are, what you stand for, what you offer and how you make them feel.  It can also simply make you stand out, define you and attract attention with prospects (non-customers).  \n\nIn real estate for instance many professionals simply use their own name as their brand.  Their customers then align or avoid them professionally based on feelings and thoughts their brand (e.g. John Smith) brings to mind when the brand is read, scene or heard.\n\nI hope this helps.
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From the article "Why Bother Building A Brand?" http://www.powerhomebiz.com/102005/brand2.htm here are ways branding translates into profit:\n\n1. Memorability. It's easier to remember the branded company than the "what's its name?" one. \n\n2. Loyalty. When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. \n\n3. Familiarity. Psychologists have shown that familiarity induces liking, and this makes even non-customers more likely to recommend a brand they know. \n\n4. Premium image, premium price. Branding can lift what you sell out of the realm of a commodity, with customers willing to pay more for the well-branded product or service. \n\n5. Extensions. With a well-established brand, you can spread the respect you've earned to a related new product, service or location more easily \n\n6. Greater company equity. Making your company into a brand usually means that you can get more money for the company when you decide to sell it. \n\n7. Lower marketing expenses. Although you must invest money to create a brand, once it's created you get a bigger bang for every marketing buck using it. \n\n8. For consumers, less risk. People tend to choose the brand-name supplier over the no-name one when afraid of the consequences of a mess-up. \n\nFor those reasons and more, branding fattens your bottom line.
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CRM advantages and disadvantages\nhttp://resources.crmbuyer.com/search/keyword/crmbuyer/Crm%20Advantages%20And%20Disadvantages/Crm%20Advantages%20And%20Disadvantages\n\nCRM Guru\nhttp://www.crmguru.com\n\nmarketting profits\nhttp://www.marketingprofs.com/ea/qst_question.asp?qstID=1693\n\nBest Practices White Paper:critical steps to eCRM\nhttp://www.crm2day.com/ecrm/ecrm-4.php\n(you need to save it)\n\nQuaero's Don White to Speak at CBI's 6th Original Forum on Customer Relationship Management (CRM) for the Pharmaceutical Industry<\nhttp://quickstart.clari.net/qs_se/webnews/wed/dn/W058665.Rdi0_DOK.html
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Partner or affiliate maketing, co-branding, joint promotion...there are several terms that a related to this tactic.\n\nIf I put your logo on my product and said 'powered by Scott Systems, Inc' I would have an agreement with you to use your company name and graphics in my marketing.
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the above answer may be right but to a seminar that i attended on brand equity 360 branding is defined in the following way:\n\nBrand building at each and evry contact point which are known as touch points.u brand ur company to sell it to employees, u brand ur employees to sell stisfaction to them, u brand ur product - conventional branding, u crete ur brand identity at all possible points. the t-shirts, caps, vehicles etc...build brand awareness where ever they are...like it is complete, a circular model. if circle is ur business 360 degree branding builds brand in the entire space
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Generally I feel this question deals with advertising/marketing and motivational factors\n\nIn general, one theory esposes that by targeting a specific group of user, they (group) have a higher propensity to switch buy/use a product.\n\nAnother theory contends advertising has greater strength in its ability to motivate brand swiching rather than promote product usage.\n\nThe controversy lies in the question of message communication to create a "call to action" for the consumer to use any product within its cagegory  verses a "call to action" which motovates a current user of one brand to simply swich brands.\n\nThe tobacco industry has tried to say advertising tobacco products do not motivate the consumer to smoke but rather advertising simply helps with brand switching among current users.\n\n\nI'll let the original person decide which it might do!\nI hope this give some clarification of product using verses brand switching.
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Looks good.\n\nPerhaps you can do more paper based marketing to shopping mall area and etc.
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Question is too general. There are many. Pricing strategy depends on whether u r the market leader or the follower.And so does ur positioning strategy.
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here you can find good marketing concepts as well as examples\n\nhttp://www.marketingprofs.com\n\nhttp://www.google.com/search?hl=en&lr=&q=good+marketing+concepts&btnG=Search
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Generally in order to say that something has "pros and cons," you have to compare it to something else.  What are you comparing this company "Sirus" to?  Your question is poorly formed.
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The pros and cons depends upon certain factors like type of industry, type of customer base, product, service etc. Pros are that the employee get good time to complete their other activities and satisfy their family needs and coem fresh to job on next mondays. The cons are that the company get less nos of man hours, may have to develop extra resources to serve it s custoemr better, to look after its operation etc. That's why we see that sevice industry do not have 5 days a week job so do maufacturing industry in India. But IT, consultancy etc generally have 5 days week.
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The main advantages I can think of are:\n*  You get an idea of others  levels of expertise.\n*  Right through life you will be faced with some form of competition, even job applications are a competition of sorts.\nSo practise is a good thing.\n* Doing well in a competition can increase your self image. \n\nI can only think of one disadvantage - losing! \nBut even that is an experience.
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Network marketers usually make it sounds too good to be true, and press the others to buy/join it, that freak them out, without giving them a chance to think carefully about it.\n\nIt has pros & cons, the cons are network marketers are their own boss, and not everyone is good boss, some of them do it terribly (lack of management skills, leadership), so when the others look at them, they don't have any trust for the brand.
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I'm most familiar with trademarks so I can only speak from that point of view. I'll answer your questions point-by-point:\n\n1) Trademarks favor both the individual & society. It protects the trademark owner in that they are granted the exclusive rights to their name, logo, etc. within their industry. It benefits society in that having a trademark discourages others from infringing upon you. Brand recognition is not merely a great marketing advantage but it's also an indicator to the consumer about quality, reputation, etc.\n\n2) Yes, I think it's absolutely fair to reserve your name within your industry. I've, unfortunately, heard many horror stories from business owners who did not research or file their name & then found out they had to change their name due to another party's prior trademark or common-law rights. That resulted in major losses, economically and in terms of time & effort.\n\n3) No, not in respect to trademarks. Trademarks function as protection for the trademark owner. If another party infringes upon you by causing customer confusion, a trademark will assist you in getting that other party to cease & desist. Imagine if you had spent all this time, money & effort into your business and then find out you're losing business to infringers, who in turn are making a profit because customers are confusing them with you. That's a needless frustration.\n\nHope that helps!
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Internet Promotion - Advantages and Disadvantages\n\n\n\nThe emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.\n\nIn the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.\n\nTo most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.\n\nThe Advantages\n\nCost Effective and Enduring Marketing Strategies\n\nThe Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.\n\nIn comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.\n\nMarket Penetration\n\nWith millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.\n\nWebsites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.\n\nLow Cost, Instant Communication\n\nEmail makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.\n\nMany online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.\n\nContent is Timeless\n\nInternet Promotion also provides the advantage of being enduring. Whereas participation at a trad
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In advertising, as in many aspects of life, there are STRATEGIES and there are TACTICS.  \n\nStrategy is your company's long term marketing scheme.  For example, Dodge is a major car manufacturer.  What is there STRATEGY?  The Dodge strategy is to attract young, active, men who are interested in muscle cars and performance, as well as the rugged outdoor types for the pick-up truck segment.  A third strategy is the business use of their heavy duty trucks.\n\nSo...what is a TACTIC?  A tactic is a move you make to implement your creative strategy.  In the example of Dodge, a tactic they might utilize is to sponsor outdoor events where people that fit their target demographic might see the cars in action.  The tactic follows the strategy.  Without a solid strategic plan, tactics have no cohesiveness to them.  \n\nI'm sure if you look around, you'll find LOTS of examples of GOOD STRATEGY being backed up with SOLID TACTICS.  You'll also find tactics being employed without strategy...this usually looks like chaotic "let me advertise everything to everyone everywhere" marketing.
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The strategy seems to be multi niche cross positioning.\n\nBanyan Tree, has successfully established a profitable brand portolio, creating interesting revenues for suppliers and their affiliate resorts and galleries.\n\nFocusing on locals to provide quality references and maintaining a Niche driven targeted campaign in high profit tourism markets like the US and CANADA.\n\nThere are a couple of interesting case studies available if youre interested, heres my address c3internacional@Yyahoo.com\n\n-----------------------------------------------------------\nDriven by competitive forces and the need to have his own brand name, Ho Kwon Ping started Banyan Tree to cater to a growing population needing exotic locales and lifestyle for a vacation. Besides, Banyan Tree explores the possibility of having unique retailing galleries where local village handicrafts are retailed. \n-----------------------------------------------------------