what is banner advertising and how does it work?
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Banner ads are often thought of as the more graphical ads that you see on a web site (versus the text only links that are served up by a Google or Yahoo Search Marketing on their sites and many others).  Banner ads can be (1) just to advertises the website's own offerings, (2) advertise some other firm's offerings and the site is paid based on how many people are exposed to the ads - called the CPM model which stands for "cost per thousand" which is also common in print advertising or, (3) the "cost per click" model which is similar to how the text Google ads work where the hosting site is paid based on a royalty type basis by the advertising service that places the ad on the web site.  (There are also other models for affiliate programs and affinity programs but, that's not as common.)
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Are you working with animated or not?\nIf animated; use macromedia flash. Find a tutorial to help you out on that one. For example:\nhttp://www.brainbell.com/tutorials/Flash/\n\nFor a still banner, use photoshop. Cant explain that one in 1000 words. Again I would suggest to take a tutorial or just tool around with it.
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Phpadsnew http://www.phpadsnew.com is an open source banner management software that you can use to host and manage your banner ads. It is easy to install and use. It is capable of running banner ads, text link ads, flash ads, interstitial, popups. You can use it to chain your banner ad networks even Google Adsense and YPN. If you have advertisers, it is capable of giving them access to their real time statistics.\n\nBest of all, phpadsnew is FREE.
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Advertisers normally provide/pay for the finish material, install the poster and pay contractual rates for advertising displays. For example you can negotiate for minimum of 30 days for X-dollars (the longer the period, the cheaper the rates). There are no norms for window-display advertising in Asia; most are store-owned.\n\nYou determine a rate that's good for you and reasonable to advertiser (win-win situation). Don't price yourself out!
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There are tons of companies who sell their ad inventory hemselves, but not all companies are able to reach the right person and the rigth company to sell off their ad inventory. At the same time, the advertisers do not have the time and energy to evaluate the effectiveness of advertising at so many websites. Yahoo/Overture PPC, Google Adwords, and other niche PPC engines help the advertisers and publishers connect to each other via Yahoo Publisher Network and Google Adsense. I think, that works pretty easy for small scale buyers and sellers.
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advertise is the answer
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You can make business cards and hand them out, you can post in the local paper, put the link in the bottom of your emails that you send out, you can also make a few banners with the link and if any of your friends or family have a site ask them to see if they will post one of your banners for you...you can promote your site by Search Engine Submission Services (1) ; Direct Marketing (2); or even Directory Listings and Ads (3)...
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Yahoo is a publicly traded company (on the stock market).  They have a fiduciary duty to show a return on equity for their shareholders.  All advertising can be broken down simply into eyeballs. The more eyeballs, the more money, advertisers would be willing to pay for spots reaching the eyeballs.\nAs I type this, there are no advertisements on the page, YET.  Believe me, at some future point, Yahoo will be selling advertisements on the side of these answer blogs to potential clients.  Yahoo's sales presentation will include the number of users, demographic info. on the users (compiled from our registrations), and time spent reading and answering these questions.  It'll result in another online revenue stream for the company. In the corporate world, it is almost always about the money.
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Those are sites where people put a bunch of adword banners so when people click on them they get paid. I'm actually thinking of making one myself. You cant really prevent them. Thats up to the search engines. Or in yahoo search you can choose block site.
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I don't do ads on my web sites and have never done this. But, from my understanding, it works one of two ways:\n\n1. a company pays you money every time someone clicks on the ad. Like a dollar per click.\n\n2. a company pays you money per month(or year or whatever) to have thier ad on your site. Rregardless of how many people click on it.\n\nNow, with the first option it will make you almost no money unless, you have a crapload of people visiting your site. Like in the 10,000s.
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Without knowing what organization this is exactly and what it does or provides to whom, it is hard to answer in specifics. However, I can tell you that internet advertising&#92;presence is NOT completely a stand alone solution. You need other pieces to generate web traffic. While you can opt to try different internet mediums from meta-tags linked to search engines as first or primary results by location or industries, and banner advertising on other sites, what has proved more effective are other traditional media to drive web traffic. From mailings, to print ads or TV and radio announcements.\n\nI know it is a bit hard to hear if you had envisioned that by internet alone one could bring thier message to the masses or a targeted audiance which would be SO MUCH cheaper...but that is not the true dynamic of things. There are exceptions, however, but, by and large this is how it works. If you would like to inform me further of your organization, what it does and offers to whom...then I could help you further.
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My Univeristy uses Banner, but students don't use it - I use it because I do work study in the Alumni office. However, it seems to be an okay program - they have moved it to the web, now, instead of a separate program - but it is easy enough to use. Of course, I've never used anything else, so I can't really compare it.
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It's an adware application. Follow instrctions on link
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There are many methods of advertising. You can do many for free while others cost money. Here are some examples of both.\n\nInternet:\nE-mails using signature files, traffic exchanges, surfing programs, safe lists, article submissions (these are very hot), newsletters, and blogs.\n\nconventional:\nlocal cable ads, business cards, flyer's, newspapers, magazines, and bulk mailings.\n\nThe criteria is basically the same for all of them. Make your ads stand out from others similar to your. Make them short and eye catching, and to the point. Use power words that sale in your ads and make sure what ever you are selling or promoting full fills a need.
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Mass mailings - no!  These will only end up in the SPAM or BULK mail of people and rather than promote could, if done incorrectly, generate bad publicity.\n\nBanner exchanges is a possibility...however, no flashing banners with gaudy colouring...small, well designed yes, could work.\n\nAdding a signature line to all emails you generate is unobtrusive and sometimes an effective way of generating traffic.  \n\nPossibly creating a Refer service would work...visitors to your site, when they sign up are asked to refer people they believe would be interested in your site offerings.  For, say, 5 referrals that prove productive they would receive a Free listing on your site for one auction.  \n\nCreate a "contest" and list it with some of the Contest sites...offering a free auction listing for one item, for instance and include the value of the "prize" in the contest information.\n\nMost sites that are seeking the generation of traffic have to come up with creative ways of doing it.  Creating hype with no rewards doesn't work any longer...\n\nRegister with Adsense and have your ad become part of the system to be added to  like sites.  These generate reasonable results because they are not imposing on the visitor and they are geared towards what the visitor is interested to begin with.  It's possible that your adsense ad could be posted on sites such as Amazon.com, Google, Ebay etc.  Any site that has related auction information...including when people search for auctions.\n\nCreate a newsletter or message board...add things of interest to not only your current clientele but incentives that will have them spreading the word for you.\n\nA site such as BzzAgent.com might be of benefit as well...word of mouth agents that talk to people about services and products they have tried.  \n\nDo up a very good ebook or pdf that relates to the Auction world in general...How to write a Winning auction, how to take effective pictures, best way to display your product/item etc etc.  By making this a really great item that is available for free and includes screen captures of your site as examples that when clicked, would lead the reader directly to that page on your site (this could entice the reader to then explore the site on their own) in each article...also including links to your site as well as perhaps incentives to join your site and use your auction service...can generate more traffic as well.\n\nGrabbing a book on how to run an auction site will garner more ideas about how to market it.  Searching on how to market an auction site will also get you more great info.  You want to stay away from any marketing scheme that irritates people however.  Bulk anything, annoying banners, overly large signature lines or blatant "advertising" of your site on other sites such as message boards sales pitch and nothing else that is remotely related to the site you are visiting, will result in bad press.\n\nGoes without saying...ensure that the major search engines are aware of your site.  Typing in "auctions" garnered no mention of your site up to page 5...ideally page 3 is the furthest you want to be, page one  within the top 10 is optimum.  "auction sites" was the same result, no mention as of page 5. \n\nEnsure the site is setup (in the html code) to optimally invite the crawlers and robots but to avoid the pages you do not want it to crawl.  The index is the main area therefore you want to direct the robots to this.  There is specific code that instructs robots to crawl only the index.  Ensure that the content is always fresh, this continues to  invite the robots to your site and boosts your standings.  The more visits made to the site, the higher the rank climbs to.  In the Meta Tags ensure that KEY words are included.  Don't place a truck load of keywords as the crawlers stop normally at about the first 10.  Make these 10 words count by putting the MAIN aspects of your site here.  If you hav
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Is this some form of cheap advertising?
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In our website, we sell advertising space - both banners via CPM, sponsored text links, and newsletter advertising. In our experience, here are what advertisers are looking for when choosing sites to use for their advertising:\n\n1. Who are the visitors = It is important for advertisers to know whether your site's visitors are what they are after. More than just traffic numbers, they want to know whether they can get targeted traffic from your website. They want to know whether the customers they want are visiting your site.\n\n2. Traffic levels = Advertisers will often ask you how many visitors/pageviews/uniques you get in a month. Some will go to Alexa.com to check your traffic standing (not accurate, but many see it as a good guide). If you are selling banners through CPM rates for example, they will normally ask you how long it will take you to show the 20,000 ad impressions they ordered (or how many they ordered).\n\n3. Your rates = how comparable your rates are with others.\n\n4. Customer service = advertisers want QUICK support from sites they want to advertise on. You need to be quick to respond to their emails, whether inquiring for your media kit or asking your ad rates or checking the performance of their ad campaigns.The key to understand is that advertisers will always look for metrics to help them gauge the ROI they can get from advertising in your website. If they don't think your site will not give them a good ROI, they will not advertise or renew their advertising on your site\n\n5. Monitor campaign performance = advertisers want to see how their campaigns are doing on your site, so they can make decisions fairly quickly whether to change the creative, pause the campaign or increase the campaign. You need to be able to provide them with real time statistics. We use phpadsnew and it is just great (and FREE!).\n\nAs to what rate to charge, the amount depends on a number of factors:\n\n- Who is your audience and how desirable is your audience to the advertisers? If your audience are techies or those who have the propensity to purchase higher-ticket items, then you can charge a higher price as compared to an audience of students.\n\n- What is the rate of comparative websites in your niche? You don't want to overprice yourself out of the market yet you don't want to undercharge as well\n\n- What is the rate advertisers are willing to pay in your site? You may charge $5 per CPM and yet for months nobody's taking you on the rate even though you may get inquiries -- this implies that advertisers think your rate is too expensive. But if you charge $0.50 per CPM and advertisers are flooding in, then you may be too cheap and can afford to increase your rate.\n\n- What is the CPM you get from other advertising vehicles? Do you run Google Adsense, and if so, what is your effective CPM rate with them? Or if you run banner ads through ad networks like Burst Media, Valueclick or Tribal Fusion, what is the CPM you're getting? You can use those values to help you gauge your rate.\n\nSince you're just starting in the game, experiment and see what rate the market will bite. You can start at $1 per CPM and see how it goes.\n\nIn terms of accepting payment, majority (99.8%) of those who will advertise will pay by credit card so make sure you have your own merchant account as well as Paypal.