Is Marketing more an art or craft? Help Me!!!! Please Explain!!!!?
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Marketing is a science with very explicit methods of ...\n\nResearch\nMarket analysis.\nA specific range of tests which need to be applied to every situation.\nOnce all of the research, analysis and testing are done, then comes the art of the Marketeer to build a program based on a sound scientific basis.\n\nIt is an art in the same sense that an architect uses his science for the basic details of his project and then uses his creativity to build a beautiful design.\n\nSo its a combination of both, but you need science to build the basic details of the design.
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In college, the math is much different.  There are basic classes, and specific classes.  Marketing will require Statistics.  My biggest nightmare and I'm good at Math.  I suggest you get a catalog from your university(s) of choice and check our the curriculum requirements.  Most universities and colleges have them posted online and you can see exactly what will be required.
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Marketing strategy.\n\nA “market” is a place where people exchange commodities that have value. In return for your valuable services, other people and organizations give you their time, money, and in-kind contributions. To make this possible, you must figure out how to make your products and services valuable, demonstrate this value to the community, and create an exchange process.\n\nHope this helps!
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I guess you doing marketing & Advert. Kee it up! and be sure you have a good product and you can support your product.Good Luck!
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You say you are in Advertising, then you probably have a good way with writing and you probably know something about Advertising.Why not write an Ebook on the subject, advertise it with your skill, and sell it for $39.99 on the Internet. If you need to see how others have done it take a look at my Business Review site where I am GIVING AWAY FREE a downloadable copy of "Dotcomology" The Science of making money online. Click the link below. If nothing else you will have a very good free Ebook. My regards. Rod
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Well, Talking about this subject is going take long time to reach all the point of a simple TV ad become creative. for example and in short to give a creative TV AD. is depend on the material it's self in one side and in the customer in anther side. to get the interest of a person to watch this ad and convince of the showing materials needs creativity and hard work.\nso you can say the definition of a creative ad is the way to picture a material product in simple way that get the interest of the costumer and convince him of this product.\n\nin each point the TV ad is just a way to send a message to the costumer about a new product.\n\nand if u want details in this subject please ask.\n\nbest regards,
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Marketing is a wider concept than sales.\n The objective of 'selling' is to get as many quantities sold as possible, whereas the objective of marketing is 'consumer satisfaction'.\n  Marketing involves gaining the prospective customer, brand positioning, building goodwill, promotions etc. and also includes sales.\nSo sales is only a part of marketing with a restricted approach towards profit-maxisation thru icreasing sales but marketing achieves the same objective thru customer satisfaction.
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A marketer is intended to advertise specific company products under pregiven guidelines. for instance, Bob owns a business that makes clown shoes, you are a marketer that Bob has decided to allow to represent him. You're job is to come up with good advertisements, commercials, billboards, etc. and a good slogan for Bob's Big Clown Shoes. Also, you would be required to make this product appealing to as many different groups of people as possible. A good sense of humor and truthfullness will get you far in this business, a little creativity also goes a long way. There are also many statistics that you'll have to look over and take into consideration when presenting your idea's to Bob on how to "market" his product.
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marketing is the process of getting your product to the customer\n\nit involves the 4 Ps .. Product, Place, Price and Promotion.. what you are selling, where you are selling it, how you are selling it and how much do you charge for it.
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Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
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What industry are you talking about?\n\nWhatever your opinion, or my opinion which is the same, the general public DOES respond to advertising. Effective advertising is an art though, and I don't mean it has to be "artsy", I just mean there are a couple things that have to be accomplished for advertising to be effective.\n\n1) The medium has to reach the company's target market - If they're advertising to people that aren't likely to buy their product, or trying to advertise to everyone, they'll likely be out of business before their advertising works.\n\n2) Advertising must promise a feeling to the potential customer. People DO NOT buy products, they buy feelings. Effective advertising claims that a product will make you FEEL a certain way.\n\n3) An effective marketing program must be centered around a unique selling point (USP). A unique selling point is ONE THING a business or product can offer that it's competition doesn't offer. This ONE THING helps deliver the feeling that is the company's real product. It doesn't matter what that one thing is, as long as the company's competition doesn't do it, it's unique, and it helps deliver the promised feeling to the customer.\n\n\nDespite the belief of many, there are some misconceptions about things some believe must be components of a successful business that ARE NOT necessary to succeeding, but certainly do help.\n\n1) Some believe a company's product must fulfill a need of a market segment. Not true at all. Many great products that fulfill an existing need have failed due to the focus on this belief. Many bad products that fulfilled no need have been wildly successful. People don't buy based on need, they buy based on emotion. In a company that offers a product that fulfills a particular need of a market segment, to be successful they must concentrate on telling their potential customers what feeling they will get from fulfilling their need with the company's product, not on the need itself. The feeling is more important than the need.\n\n2) Some believe a business must offer high quality products and/or service to be successful. Also not true. Businesses must simply meet the expectations of the buyer consistently. Buyers don't go to McDonalds for prime grade beef and gourmet dishes. McDonalds does not offer high quality food, but it's food is consistent and it meets the expectations of their customers. People who go to McDonalds have their expectations met. That's what is important, not the quality. Service is the same. People will be satisfied by receiving whatever level of service they expect. They don't have to be pampered if they don't expect it, and a business doesn't have to have great service to be successful. They must simply meet the service expectations of their customers and deliver to them the feeling they promised.\n\n3) BIGGEST MISTAKE. Companies believe their products and service will set them apart from their competition. This is the most common mistake in business. The average owner opens a business because they are good at creating a product, or providing a service. They believe their product or service is better than the competition and that is enough for them to earn customers. NOT TRUE, and dangerous to believe. This belief has ruined many a businessman/woman. People do not buy products, they buy feelings. No matter how original a product or service is, if it doesn't make the customer feel anything, and the business doesn't identify that feeling with their product or service, the product or service will not sell. There will likely be some customers that associate certain feelings with the product/service, and develop a relationahip with the business based on the fulfillment of that emotion, but the majority of buyers need the business to tell them what they are going to feel by buying their product. The majority of buyers don't like to take chances, t
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A church is like anything else. You can use tons of marketing to\nget people to try your product but if it  isn't right you won't have repeat business.  If you have a ministry that will appeal to young families than try  free radio PSA's, direct mail , posters and fliers.  Remember who your audience is and use marketing that will appeal to that audience.\n\nBe certain that the product is on target  with test groups from a local collage or university. Students might be able to help in exchange for college credit. \n\nRemember your ministry has to be innovative, polished and on fire before you try to sell it.
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MARKETING includes identifying unmet needs; producing products and services to meet those needs: and pricing, distributing, and promoting those products and services to produce a profit.  \n\nMarketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants. More simply put in business terms, activities designed to plan, price, promote and distribute products or services to target markets.\n\nMarketing is a fact of life. There are so many businesses in so many categories, how will you persuade potential customers to come to you, to make people aware of your business, products or services and convince them to buy?\n\n4 P's of Marketing\n\nProduct - the products or services you offer and are they unique, superior, easier to use.\n\nPrice - how much to sell your products for, based on your cost and value to potential customers.\n\nPromotion - communicating to potential customers to create an awareness of your business.\n\nPlace - your business location and methods of distributing your products. \n\nThere are many methods of marketing from simple to elaborate and from inexpensive to extremely costly. The following list outlines some common marketing and communication methods used by millions of businesses to reach their potential customers:\n    * Print advertising in newspapers, magazines, business journals, community newsletters, etc.\n    * Developing sales flyers, brochures or newsletters for distribution to potential customers.\n    * Attend trade shows or exhibitions related to your industry, product or business.\n    * Press releases and public service announcements in newspapers. Usually free and good exposure.\n    * Cooperative marketing efforts (in advertising, etc) with a business that compliments yours.\n    * Join community networking groups like your local chamber of commerce or business committee.\n    * Join professional associations through your industry, business or personal credentials.\n    * Internet marketing is an exciting and inexpensive method of regional, national or global marketing.\n    * Telemarketing to potential customers off a list or out of the telephone book.\n    * Direct marketing with written correspondence using a list to mail or fax marketing literature.
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I worked in the Prod dept and it really is going to depend on what you're good at, what your degree or specialty is and such.  Alot of the designers are from art schools that specifically specialized in designing.  Production is a job in which you are breaking down the design to basically make it....what you can do and what you can't do...choosing the exact colors, materials, etc.  They are VERY different jobs so I would look closely at the jobs and find out what they entail before you decide which one you'd like to be a part of.  Designers tend to make more money than prod but that also doesn't mean that it's going to make you happier.  Both are essential but I do know alot of the Prod offices did function for quite awhile without design people in the company i worked for.
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Handicraft sales? Are you kidding? Is there any money in that?\nChange your thesis to one that you can find information and do literature review on! Forget crafts. You must know someone in crafts or do them yourself. Market crafts to Sears or Target? Forget it! Change that thesis! Good luck\n-Howie M.Ed.
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Although the good Dr has offered great answers, I'd like to add that there is a simpler definition for marketing.\n\nMarketing is communication. Period.\n\nEvery time a customer, client, potential client or potential customer is touched by your company or a representative of your company (paid or otherwise) marketing occurs.\n\nIf a satisfied customer tells a best friend how great your service is, you have excellent, effective "word-of-mouth" marketing. If someone complains to their buddy about your service, you ALSO have marketing. Although the negative marketing may be quite effective (by effectively driving away potential business) -- it's not good marketing for your business.\n\nMarketing, (good and bad), is the way your company and its products or services are communicated/represented to the public -- and specifically to your target market. \n\nMarketing is NOT advertising. Advertising is just a small portion of the whole marketing concept. All communication about your company added together creates your overall marketing picture. If you have more negative than positive communications, your marketing doesn't create sales and your business won't survive.
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I'm creative, but not "crafty."  I like things to be well-made, and a lot of crafts seem really cheap/makeshift.  I'd prefer to buy pieces that are already well-constructed, then arrange things in order to be appreciated.\n\nI like art (especially painting and drawing) as opposed to crafts.