So has anyone got opinions on the difference between public relations and marketing or how they are similar?
357913
Public Relations involves selling Goodwill - an intangible. And its results cannot be calculated in dollars and cents !\n...But Advertising involves selling a Product, or Service - which are tangibles. And its results can be accounted for, plus measured in dollars and cents !\nThe similarity is in the selling. The differences are in what is sold, and what is rated as the nett outcome !
1129299
How do you know you want to seek employment in a PR firm if you don't know what it entails?  Is all about Public Relations!  Getting people to notice your clients, know their products.  Getting them in the newspaper, flyers, advertising on TVradio/magazines.  Get the clients noticed at the least amount of money possible.  You have to Know people, its all about getting out there and making a statement.  Being in the public eye.  When you think of Jack In The Box who do you think of?  Obviously you think of "Jack"!  The big round white head, little bitty black eyes and little red lips right?  That was all done through the Public Relations department of Jack in the Box.  They all sat around and tried what/who could they create that would stick in peoples minds.  Same with the little dog for the Taco Bell commercials.  It takes imagination, creativity, and a very WILD  way of thinking.   The more ideas you come up with for one product you want to sell the more money you can make.  But the market in PR is a stiff one, you've got to have a really good imagination.   Think of toothpaste.  If you were to market a new toothpaste that a manufacturer says they want to sell....what ideas can you come up with to make it rememerable, stand out and want people to say I GOTTA TRY THAT! So they make a note that the VERY next time they're in a store they head for that toothpast over Colgate, Crest, and all the others.  That is what marketing and public relations people do.  They help get products remembered.  So when you hear the name you automatically thing of THAT over anything else!
159844
"Sales" is only one of the competences of the marketing function and it mostly keep contacts with clients and manages the transaction.\nMarketing is a more complex function, it defines the characteristics of the product, its price, the placement, and the promotion. These 4p define a marketing strategy which aim is to satisfy individual and organizational goals, not only to sell goods.
23219
I was in marketing for a few years, and my major in college was Communications with an emphasis in Business Administration. Many aspiring marketing people chose this major. Other relevant majors are English, Psychology, History, and Cog Sci. Whatever she takes, it will really help to minor or double-major in Business. It also helps a lot to get internships to get a foot in the door.
1062927
I have a BBA (Bachelor's of Business Administration) in Marketing. I am going back to get my MBA starting this fall.\n\nAs far as the classes go.  I found them to be very easy and I loved them.  However, it depends on the college and the professors.  The reading isn't bad, but you are expected to do a lot of reading in college.  That's college!  You will probably end up in some sort of sales position at some time.  But if you are determined, depending on the industry, you shouldn't have a problem.  Advertising, from what I understand, can be hard work but pay off in the end.\n\nIf you like working with a team and like being around people I think this major is the one for you.  But beware!  I've found that many of the marketing jobs that are open are entry level for those just getting out of college.  You have to work your way up through a company to get your dream job in marketing.  If you want to start higher up then I wouldn't recommend marketing as a profession because many jobs expect you to have experience to get the job.  But as many college students know, it's a double-edged sword.  You can't get the experience without a degree.  But to get a good job you must first have the degree.  Unless you do an internship while getting a degree it's hard to get the experience.  That's the way it is with many jobs.\n\nGood Luck!
1067706
Public Relations.   Somebody who can really sell it to people and that can bring the people into your club.\n\n*****It's been days since I've answered this, how about those 10 points? ;)
541538
Since you want to work in consumer goods, you may want to try thinking of companies who put out products that have some chemical component.  I know someone who recently made a move from marketing household cleaners to marketing household paints and stains.  In a large company, Marketing is sometimes split between a Brand group vs a Product group.    Someone in the Product Marketing group may work with developing new products (conveying changes to the formula or drawing out the benefits of the material characteristics) and also on developing product labeling (the material label, not necessarily the packaging which would be the brand group).\n\nOverall, if you want to get into marketing, keep in mind that solid communication and also writing skills are tremendously important.  At least, those are two of the skills that I have relied most on in my success as a Marketing Manager thus far in my career.  Another important role in Marketing, especially in larger companies, is working with cross-functional teams.  In this case, your chemical engineering background could make you a very important liaison to link sales & marketing (the more customer focused side) to product development, manufacturing, and R&D.\n\nGood luck!
1117082
Marketing is any kind of interaction with current or potential customers. It is, essentially, positioning yourself in the market. So every time someone calls customer service, their interaction with the person who answers the phone is part of your marketing -- it helps them decide whether or not they'll do business with you, or keep doing business with you. That phone call helps to position you as better or worse than your competition.\n\n(Have your doubts? Look at the ratings done in every computer magazine about which company currently offers the best customer service. The top companies in those lists are surely selling more computers as a result of being at the top.)\n\nAdvertising is part of marketing. PR work is part. Even the bills you send out are part of your marketing, because it is an interaction with a customer. You can literally use a bill to thank your customer, to cross-sell with coupons, to offer rewards, etc.
1186208
Information flow is of vital importance in ANY organization.  If the marketing staff focuses exclusively on external communications, any feedback from the market will not be communicated effectively to those internal sources best able to modify products to meet consumer demand.\n\nHope this helps!
435264
It's the same thing.  You're studying business theory either way.  Business is a broad topic and tends to be broken down into further areas of concentration or majors...such as Finance, Accounting, Economics, Marketing, Strategy, Operations, etc.\n\nFor example, I have an MBA (Masters in Business Administration) but chose Marketing and Strategy as my areas of focus.
877885
If you don't know what a marketing coordinator is, either does Quality Inn. Many companies think it is a secretarial-type position or something they can simply assign to someone because they have no idea what it entails. \n\nA marketing coordinator can handle anything from public relations, marketing, advertising, special events management, brand awareness, internal communciations, etc. This means you may produce company communications such as newspaper or radio advertising, brochures, websites, press releases, media functions -- anything that markets the business. Knowledge of the market, your target audience within that market and creative ways to sell your services are needed in this position.
1053088
Ok i've done this before and this book is brilliant \n\nAdvertising and Promotion: An intergrated marketing communications perspective by George E. Belch and Michael A. Belch. There's too much info 4 me 2 type it up here plus i cant put in the diagrams i have the 6th international edition
615421
Know a lot but then i didnt understand what u needed. if u exactly needed the distinction btween the two there is hell lot of diffrence. Advertising is a subset of Marketing. If product marketing scope is confine to 4Ps-product, price, place, promotion. Advertising falls under the category of promotion
306607
marketing is the process of getting your product to the customer\n\nit involves the 4 Ps .. Product, Place, Price and Promotion.. what you are selling, where you are selling it, how you are selling it and how much do you charge for it.
482451
I think the appeals advertisers use are similar - fear, sex, power, etc.\nThe goal is typically the same: either brand building/recognition or to generate interest in a product; to provide a "hook" that gets people curious to know more (e.g. recognize it at a retail location, or click through to a website).
936572
Your public relations (PR) job in a company will typically require you to maintain a good image of the company with the customers, shareholders, the general public. For example, you will be the key person to write press releases (which may have your name as the contact person at the bottom) and field calls when people call. You may be arranging events to interact with the local community. You need to be good at writing and handling tough situations. For example, your company may have released a product that has caused problems to your customers. Recently a toy manufacturer had to recall toys because some small magnets that were used came off easily. Several children swallowed those magnets and were admitted to the hospital in serious condition. Handling furious customers and the bad media coverage may fall in your lap. You need to be able to assist your CEO and senior management how to handle them. So, I just give you a glimpse. The association for PR says the demand will be high for PR professionals in the future. Take a look here. Good luck.
383586
You have to learn marketing first to know all tactics of marketing. It would be of additional asset if you had a hint about human nature and psychology as well as studing body language and ways of communication which usually is a part of marketing certificate.