what are jc penny's marketing strategies?
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Every week is the Biggest sale of the year
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There is actually no perfect formula for effective marketing strategy, regardless of the business size. However, I suggest that you need to be spontaneous about your marketing efforts. You should also learn the power of viral marketing--- this perhaps, is the most effective and fastest way to market your business. In doing this, you could start marketing your business to your relatives and friends, and ask them a favor to recommend your business to their friends and colleagues. You should also be able to supply your marketing efforts with printed materials like business cards, leaflets, posters, etc. Also, having a website helps too. Try making a simple one and submit your url to search engines and directories. Goodluck!\n\n\nMary\nhttp://onlinepr.gbwatch.com/
5955
Lets assume customers know all the products available in the market place. \n\nMost often there exists similar or substitute products in the market for example the chocolate market, Cadburys vs Nestle or in the soft drinks market Coca Cola vs Pepsi Cola or the car market. How would a potential buyer choose what brand to buy since it’s the same product? To answer this question we must think in marketing terms such as the 4 p’s which are product, price, place and promotion. \n\nPrice communicates a lot about the product such as, expensive means that the product is of the highest quality. Or cheap which can say – buy lots of me but don’t give it to your loved ones as a birthday present. \n\nPromotion is used to get customers to hear about the product and get them to try it. Product promotion is a strategy used to increase sales, increase product/brand awareness or get rid of stock. A product promotion could be a BOGOF (buy one get one free), by one get second half price, money off coupons, etc. These strategies are used to get customers to buy more of your product or simply try it for the first time.\n\nMarketing is the process of exchanging products or the art of persuading people to buy your product. I said exchange because a customer will exchange money for the product they are buying, with so many me too products in the market place a business has to do all it can to convince customers that their product is better than the competition for whatever reason, that’s the art of Marketing. Coming up with the right products, setting the right prices, selling the product in the best and most convenient places (having the product available for purchase), communicating the product to the public and convincing customers that your product is better then the competition is the art of selling.
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First I need to know what the product is, run ads in the newspapers, and radio.  If local TV station would try that. Al lot of times word of mouth is the best selling tool you can get.
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There are various ways to earn money through advertising. The hottest right now is contextual advertising - e.g. text ads that relate to a great degree (if not exactly) to your content. The thinking is that the more targeted the ad, the greater the response, and hence higher revenues for the publisher. \n\nBut contextual advertising does not work for everyone. It wont work if the types of visitors you attract is not in the mood to buy anything, they are not using your site as a mere jump-off point -- your site is THE destination. Hence, the visitors are not interested in clicking on your ads. Sites like yours do poorly with Adsense. You may want to read the article "Contextual Advertising: Why Are You Earning Only Pennies?" http://www.powerhomebiz.com/022006/adsense.htm which I think perfectly captures your predicament.\n\nA CPM campaign would work better for you given the type of website you have and the traffic you get. I suggest you read the article "How to Generate Advertising Revenues for Your Web Site" http://www.powerhomebiz.com/vol28/adrevenues.htm - you can join banner ad networks and select the campaigns offered for CPM (though some does not allow you to select the campaigns). Here are some of the banner ad networks:\n\nBurstMedia http://www.burstmedia.com\nFastclick http://www.fastclick.com\nTribal Fusion http://www.tribalfusion.com\nAdvertising.com http://www.advertising.com\n\nAlso read the article "What to Look for When Joining an Ad Network" http://www.powerhomebiz.com/vol28/adnetwork.htm  for tips on what to consider when joining an advertising network
10091
wal-mart?best Buy? j-see pennys?
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While there are many techniques you can use to find the right target audience for a company, the most common technique is based on identifying the highest potential customers of its products/services.   \n\nLet's pretend we are trying to complete this exercise for a fictional company called XYZ electronics.\n\nWe would take a list of XYZ's customers and order them from most valueable to least valueable based on their history of purchase.  The number of products a customer has bought, the length they have been a customer and the profit margin of the products purchased would help us calculate the value of the company's customers.   Assuming an 80/20 rule (the pareto principle- 20% of customer drive 80% of value), we would be able to segment out the top 20% of XYZ electronic's customers.   \n\nWe would then analyze what was common for the top 20% relative to the non-20%.  Are they men?  Do they live nearby stores?   How old are they?  Based on this analysis, we may have identified its target market.\n\nIf XYZ electronics is a new store, we may want to do a general industry analysis and do the same exercise for entire electronics category.   Who buys the most electronics?  Who are the most valueable targets based on purchase needs and purchase ability.
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I have a list... take your pick! :)\n\n1) Collectible items such as autographed posters/CDs, etc. \n2) Limited edition merchandise (no longer on sale in store)\n3) Freebies (eg. "gift with purchase" items, it's 100% profit... kinda)\n\nHave fun!
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What worked for me:\nYou'll need paper rolls to pack the coins into.  They are very inexpensive at office supply stores.  Banks may give them away free of charge. Penny rolls hold 50 pennies each.\n\nGet a movie to watch while you sort, count, and roll. You can buy all sorts of toys (uh, I mean tools) that will help you. But that all costs money, decreasing the final amount of money that goes into your pocket.\n\nI called my bank and told them how much I had in change and asked them if they would accept the rolled coins.  They told me that if I put a personal identifier on each roll, they would accept the entire amount.  (I think this was an arbitrary requirement imposed by a teller who didn't want to deal with $400 in change, so make sure you ask your bank for specifics.)\n\nOther option that I couldn't force myself to do:\nCoinstar: No counting, stacking, rolling, or identifying. They will also charge a fee of 8.9% which I find unacceptably high, but you get to make that choice for yourself.  They might be running a no-free promotion somewhere. The Coinstar website has a kiosk locator.
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dont lie about the quality of the product, you will lose those customers and the worst advertisment is the mouth to mouth if someone complains about your product.\n\nnow you need to use the four ps \n    * Product\n    * Price\n    * Place (Distribution)\n    * Promotion\n\nwhat kind of product do you have? maybe is to expensive for you? can you get it cheaper? ask yourself this question and see if the product that you have is the right one.\nif it is see if the retail price is correct maybe you are selling it expensive and the others have the right price, and where are you selling it, at home, in a mall, store, check where can you keep selling your product, i mean if you sell it in the mall the price is higher than the one at the flee market dont you think?\nand finally promotion what kind of advertisment are you doing to keep selling your product at the same price, do you have any kind of promotion, sale, discount etc?\ni dont know what are you selling but you can sell anything you want once you understand that is not the product that you sell, is yourself that you sell first, i mean are you a good sells person? do you dress well to sale? do you smile at the customer?. \na last comment spy on your competitors and see how do they sell the product and where do they buy it.
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First you have to think of your target market and then tailor your commercial to them.\n\nDecide if you are going for a product differentiation strategy or a least cost strategy.  Are you the best priced item or is your item superior to other items like this because it has some bells and whistles, is selected by more doctors (or some other profession), etc.\n\nWrite a 30 to 60 second spot that incites people to go out buy your product.  Unless it is an infomercial, then you have to think of some kind of demonstration, over acting excited sales reps, and bonuses if you call now whether it is getting it for a lower price or having extra items thrown in for "acting now".
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Give some innovative method.\n1.Give free small items if the customer buy big. if they buy a sofa cum bed., teapai free.\n\n2.if one customer introduces new customers, for each one new customers purchases the old customer will get free prizes of articels\n\n3.paper ad\n\n4.catlogues\n\n5.cable TV\n\n6.Tie up.... curlon etc\n\n7. arrange loan facility from Banks... tie-up for good customers\n\n8.Up-date new arrivals.\n\n9. send letters  greeting, dairies to customers.\n\n10.attractive price for some items.. say computer table.
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I presume it is sales and Marketing.
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Well, I used to work for Blockbuster. They have a computer system that prospects enter their information. Some more would be JCPenny, Belk, any department stores. You could also look at major companies like Coca Cola or Pepsi or Wrigleys. The list goes on.. just contact me for more business names.
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Place a penny on a busy sidewalk (in a shopping mall) and notice how many people pass by it.  Then place a nickel and see if that number changes, and then a dime and then a quarter.  You should be able to chart a direct relation to the number of stop and pick a coin the more its value increases.  Thus you are observinb people's behavior when it comes to the time and effort to bend over and pick up a coin in relation to the relative worth of that coin.
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Specialty retailing. We make lots of money because we buy products that are hot, impulse, new and exciting.  Infomercials, home shopping networks, cable tv advertising.  Look out for the internet mlm stuff, most is a true scam.  As much as I know, I have still been burned by Phil Picallo who is the greatest on line mlm scammer of all time.
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How about marketing strategy ?.\nPrice Discrimination towards products.\nDiscover the relevantness on assessing higher price towards luxury products rather than shopping or convenience products.\nYou could linked price to brand names. Renowned brands will put up high price to show their prestige and popularity.