what's the importance of brand names to retailers?
368852
i think the question should be abt the importance of brands rather than brand names to retailers. it is very common that a good brand can be easily sold. this means the retailers money is not locked up for long time, i.e is ROI is faster and many time more. the second thing is confidence abt the brands quality. so the retailer need not take any risk while choosing to sell a well known brand. third is that with out good brands in the store it is unlikely to find more customers entering the shop.\n\ngood brands manage thier supply chain effectively. thus the retailer is happy when the delivery and payment mode is made simple. it is so ommon that good brands often go fo brand extension. this provides retailer with more choices.
229722
Pros of new brands:\n\n- gives company new identity, especially if established brand is old and tired \n- prevents dilution of existing brand, esp. if it is well entrenched in a particular segment\n- breathes fresh life to a company; shows innovativeness\n- allows a business to enter into a new field that it previously did not have a presence or has marginal presence
1088568
Knowing what ingredients are including in the product and whether or not any of these ingredients may be potentially harmful (cause side effects), also figuring out whether or not the cost of a product is worth it or if the consumer (that would be the person buying the product) should be buying a cheaper brand name (if they would be getting the same or near the same value for their money)...this can also be applied to products sold in bulk and whether or not the consumer is actually saving money in buying the bulk product rather than the regular product or more than one of the regular product.\n\nAlso included in consumer awareness is how advertising and marketing is used in attracting a consumers' interest.  The consumer must look very carefully at any advertising to distinguish what kind of strategy the company is using and whether or not it is false advertising...also the consumer must be aware of how marketing is used in shopping centers and stores in order to attract a consumers' attention to a particular product.
426402
1) Convience (Don't leave home or work)\n2) Better photos and descriptions of items.\n     You can see all of the available items \n3) Have your purchase delivered to your home or work\n4) I like to buy things on line because I can research the products that are out there easier, and there is no pressure to buy now!  I find that it is best to deal with companies that have a physical site because they are easier to work with if there is a problem.
1053485
Having their name attached to a non-profit is not only good for image as being "community oriented" but also creates brand recognition when their logo is put on posters.  If you allow sponosor to have booths at your events, for example, consumers will not only get more familiar with the lable, but can try out the product and will attach a postive experience with the name.  Depending on what your non-profit is, try to show how contributing to your cause will be good for business in the long run (i.e. a non-profit that helps kids learn to read will create a more educated workforce in the community, a ecological non-profit can ensure the long term availability of natural resources, etc.)  I have found that the "brand recognition" point is the biggest seller.  People really do buy brands that they recognize and charity is a great way to get positive exposure.
912178
yes, it's a brand name
801988
depends sometimes the no name brands are just as good sometimes they are not
680620
Well u can do an extension to the brand name and lounge it as fresh. For an Eg: NEW McDonald , Supreme KFC etc.
359970
If there is no differnetiator, your product will be the same as those from other brands.  Why would people buy your product and not from other brands?
470980
All important, and not important at all.\n\nI know that sounds confusing. Let me explain.\n\nPoor products and/or service can (but not necessarily) sink a food service operation. However, great products and service do not make an operation. By themselves, they are worthless. By having great products and service, you only meet the minimum expectations of your customer. Great products and service do not set you apart from your competition. They will not make you successful by themselves, but they can ruin you if you don't have them.\n\nThe most important factor to succeeding in the hospitality industry, as in any industry, is having a Unique Selling Point (USP). A USP is that ONE THING that sets you apart from your competition. People do not buy products and service. People buy emotions. People do not pay $150 an ounce for caviar because it's good. They pay that because it makes them feel important. The fact that it is good is a minimum expectation. They would expect it to be good if it cost $2 an ounce, or they would never buy it again.\n\nSome examples of marketing a USP overcoming quality of products or service include:\n\nHooters\n- product (sex)\n- weaknesses (low quality food, marginal service)\n- success (high)\n\nMcDonalds\n- product (convenience)\n- weaknesses (low quality food)\n- success (high)\n\nThere's a list a mile long of restaurants that overcome weaknesses through good marketing, choosing a USP and pushing it instead of their food. Even restaurants with good food and service that are successful have figured out that their quality is not the reason for their success, but merely a minimum expectation of their customer. They always have another product they are pushing, and it's always an emotion. \n\nEmotions sell. They are the real product.\n\nBrandon O'Dell\nO'Dell Consulting\nRestaurants/Retail/Bars\nhttp://www.bodellconsulting.com
126432
Some purchases are made from these sources, but more than anything it's branding.  When you go to purchase a product if you don't know about it you won't purchase it.  If it's something you need, then your more likly to buy a brand that you know than one you don't.\n\nThere are subliminal issues too that make you feel like you need a certain product.  Advertising and branding are big business because if you want a product to succeed, people need to be aware of it.
882460
In every way they can, quite frankly.  First, they make the assumption that you are going to buy at least one of the type of product they sell, and so all they have to do is convince you to buy their brand.  This is getting the first assumption past you: you will buy a CD player or whatever.  Then the assumption that you can choose the brand you buy on the basis of information spoon-fed by the manufacturers of the products gets buy you, just as quickly.  That is, you don't really need to know the details of the products and how they differ one from another, and shopping for a whole lot of different suppliers in order to compare prices is too much bother, so not only have they got all those things buy you, they have you convinced that you can choose a brand and a style and all the details, including possibly the retail vendor, on the basis of "what the cool people do." \n\nThey get an awful lot past you if you pay any attention to them at all.  So learn to look past the advertisements to the facts about every purchase you contemplate, and do not assume you must purchase everything you think might be pleasing "if you could afford it."  Like my friend who uses the standard line "I'm going to save up my money and . . . " which equals "that's something I want."  The money gets spent, not saved.
611538
Ads affect my purchases rarely, but at least they promote wide spread name recognition for various products.  I like the continuing story lines, like for Sonic, and of course the gekco.  Remember the "Where's the BEEF" lady? \n\nIn my case, I have looked for and bought the occasional grocery product I've seen and heard about on television.  Coupons from newspapers and flyers were helpful while our family was growing up and I was trying to save money, but eventually I realized that I almost always only used coupons on products we already used and liked.\n\nCome to think of it, it was an ad on Yahoo! while I was looking for one of my groups that tipped me off about Yahoo! Answers.  So that kind of internet advertising works.
552896
The quick answer is, "Yes". \n\nMain reason is that they need to ensure that they are represented in all delivery channels. Although internet retailing is only a small proportion of sales at present, it is likely to become much more significant.\n\nUse Porter's 4 forces model, 1st mover and risk of new technology arguments to round out this basic argument.
178023
a website can reach a wide range of potential customers, a website has a role to tellcustomers allthe detais about a product being advertised, a brand onthe internet is often a brand that gets recognised but only if advertised on trustworthy websites
778653
The best brand for you is YOU..yes YOU, because every brand has its own good and not so good designs, but it all depends in poeple taste. What you see,like and feel comfortable with is important, dont chase the brand and name, good and famous and expensive brand but does not give you the comfort is useless and BAD BRAND. OK...Goodluck!
309887
point of sales are helpful to match the product with the label..,.the products itself has to match..the weight does(if applicable) and the price also...