what does S T P means in marketing?
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Segmenting Targeting Positioning STP\n\nwhere you basically:\n\n1. Segment = Break the market into smaller, more homogenous segments \n2. Target = Specifically target the discrete market segments \n3. Position = Position the product or service to appeal to the targeted segments
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Direct marketing might include direct mail or telemarketing, or on websites, advertising aimed at a particular type of viewer. \n\nPersonal selling occurs when you walk into a store and a sales person asks you 'how can I help you?' \n\nOr, you go to a tupperware party and come home with stuff you didn't want. \n\nOr, an insurance sales person comes to your house and sells you vehicle, home and life insurance. This is personal selling.
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A unique selling proposition (USP) is a succinct, memorable message that identifies the unique benefits that are derived from using your product or service as opposed to a competitor’s.\n\nThe USP might focus on price, quality, dependability, breadth or depth of the product or service line, technical edge, fashion, customization, specialization, or nature of service.
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Marketing, the process by which a product or service originates and is then priced, promoted, and distributed to consumers. In large corporations the principal marketing functions precede the manufacture of a product. They involve market research and product development, design, and testing. And advertising is a part of marketing to promote the product.
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Business to business\n\nBusiness to customer (consumer)
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I can't believe how many people use P.S.S.!!  \n\nPost Script Script makes absolutely no sense, people.\n\nIt is Post Post Script.  "Post" in this context means after.  So the text after the Post Script is the Post Post Script.\n\nP.P.S. all the way.  Everybody who thinks otherwise is just plain ignorant.
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I've always heard it stands for "sending people annoying messages", but this isn't true.  Other suggestions are "sales promotional advertising mail" or "simultaneously posted advertising message".  Actually it's based on a Monty Python skit.  In the skit, everything on the menu contained spam (just like every time you check your email you get spam).
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Nickisbox answer is as correct as makes no difference. In fact it means 'socially correct behaviour'. Mind your manners; Mind your behaviour, etc.\n\nI've added this edit (26.01.06) because Puppyfred and MacMomma have referred to origins of the expressions and all of you might be interested in the following: \n\nThe phrase dates to the late 18th century. The pecise origin is not known, but several competing hypotheses seem to be the most likely.\n\n    * The first is that it derives from the phrase p and q which was an abbreviation for prime quality. This English dialectical term dates to the 17th century. So to mind your p's and q's would mean to be exacting in detail and ensure high quality.\n\n    * The second is that it refers to difficulty children had in learning to distinguish between the letters p and q, being mirror images of one another. To learn one's p's and q's is a phrase meaning to learn one's letters is first recorded around 1830--somewhat later but not impossible as the origin. Often this explanation is identified with printers and distinguish between a p and a q in type, but the early use exclusively deals with children, not printing.\n\n    * The third, first suggested by Farmer and Henley at the turn of the 20th century, is that the phrase comes from the practice of maintaining a tally in pubs and taverns. Marks under column P, for pint, or Q, for quart, would be made on a blackboard. To tell a bartender to mind his Ps and Qs would be to tell him to mind his own business and get back to work.\n\n    * Another commonly suggested explanation is that it is a variation on mind your pleases and thank yous, a plea for gentility and manners. There is no evidence to support this, nor does the please and thank you phrase appear anywhere except in explanations of the Ps and Qs origin.\n\n    * The last is from the world of printing. Typesetters had to be skilled in reading letters backward, as the blocks of type would have mirror images of the letters. The lower-case letters p and q were particularly difficult to distinguish because they are mirrors of one another and located in bins next to one another. Typesetters had to be particularly careful not to confuse the two.\n\nAny could be correct except perhaps the fourth which  has no foundation and seems false. I would go for the first as being the most plausible. \n\nThe third is interesting because the blackboard was normally made of slate (and still is in most English pubs although today used for other purposes) and leads to the origin of two other expressions: 'Put it on the slate' and 'Wipe the slate clean'. Workers used to be paid on Friday and by Monday had very little money left. So if they wanted to drink during the week they would ask the landlord to 'put it on the slate'. The landlord would put the customers initials on the board and by the side of it the number of drinks that had to be paid for. The following Friday the customer would pay his bill and the landlord would 'wipe the slate clean'. So, to put something on the slate means to get credit; to wipe the slate clean means to clear ones debts.
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advtgs: 1.creating awareness regarding social,political and health issues.\n2. promoting brands\n3. giving people chance 2 xpress their views\n\ndis:1.sometimes misleading\n2. affects private lives of celebrities
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topline refers to sales.\nBottomline refers to the profits (which is what gives shareholders money ;))
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If this is related to a specific OS or company you'll need to be more specific. The only "CPI" I am aware of is "Consumer Price Index" (which doesn't sound a propos to your question) and "characters per inch" which is a typography term and could be related to imaging as well.\n\nSee the webopedia link in Sources below for definition.
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R.S.V.P. stands for a French phrase, "répondez, s'il vous plaît," which means "please reply." The person sending the invitation would like you to tell him or her whether you accept or decline the invitation. That is, will you be coming to the event or not? Etiquette rules followed in most Western cultures require that if you receive a formal, written invitation, you should reply promptly, perhaps that same day. For hosts who are planning a dinner party, a wedding or a reception, this is important from a practical point of view, because they need to know how many people to count on and how much food and drink to buy. More important, though, is the simple courtesy of responding to someone who was nice enough to invite you, even if it is to say that you regret that you will not be able to attend.
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"Sales" is only one of the competences of the marketing function and it mostly keep contacts with clients and manages the transaction.\nMarketing is a more complex function, it defines the characteristics of the product, its price, the placement, and the promotion. These 4p define a marketing strategy which aim is to satisfy individual and organizational goals, not only to sell goods.
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It's a Development stage of a software. It is likely to be unstable but useful for internal demonstrations and previews to select customers, but not yet ready for release. Some developers refer to this stage as a preview, as a technical preview (TP) or as an early access.\nDevelopment stages of a software in order :\n1 Pre-alpha\n2 Alpha\n3 Beta\n4 Release candidate\n5 Gold/general availability release
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If you are marketing any product, you must persuade your audience to purchase that product over other products.  \n\nPersuasion is one thing, manipulation is quite another.  \n\nManipulation implies that there is a deliberate attempt to mislead a customer or falsify information.\n\nFor example:\n\nPersuasive:  Our product contains ingredients that have been shown to lower the risk of heart disease when included as part of a healthy diet.\n\nManipulative: Our product will cure heart disease, lower cholesterol and make you lose weight.  If you don't eat our product you will die, and probably soon, of a heart attack.\n\nPersuasion is ethical, manipulation is not.\n\nYou can question whether a customer ought to be persuaded to spend money on your product (cigarettes, lottery tickets, luxury items) when there are other things they could spend it on, but that is your personal choice depending on the product and your own personal ethics regarding it.\n\nIt is great to question whether a specific marketing tactic is ethical or manipulative - there have definitely been examples of manipulative or unethical marketing campaigns, but you really can't paint all marketing techniques with the same brush.
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yes wht the earlier one said is exactly right, the 4 Ps in a business, people, product, promotion, price. just expand this and create a marketing approach definition.\n\nMarketing approach implies creating a product that is being demanded by the people and community, promoting it for sale in the target market or niche market, pricing it reasonably to increase its demand.
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it means the meat of your project...\n\n\n\ntwo ways to do that...\n\n\npresent your project in detailed form\n\n\n\nor in outlined form\n\n\n\n\nthe important thing is:\n\nPURPOSE...or Objective....\n\nthe SIGNIFICANCE of your project,\n\nthen DESCRIPTION of your project\n\nIMPLICATIONS to you as a student or researcher or implications to your company or school or to anyone that is involved in your proj...\n\n\n\n...................\n\n\nbasically thats it...