what is the future of PPC and SEO?
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PPC has a long life to it.  As an advertising/acquisition/ lead-generation resource it is measurable and therefore of high value.  This also means advertisers can select a specific spend amount at will.  This is a primary rationale for it's meteoric rise in share of Ad revenue and top line.\n\nIssues that threaten its values include Click-Fraud.  However the IAB and other sources will tell you that more important than the eventual implementation of anti-fraud resources it's the fact that minimal fraud is built into the price - just as other inefficiencies are built into other ad models.....\n\nSEO is very important and on the rise because complexities of Search algorithms align with inefficiencies in web-publishing - especially for smaller firms.  Search engines will do more and more to educate web developers and their clients to implement best-practices, and that will theoretically reduce the industry, but it's hard to rationalize the elimination of the market. The business is on the rise and demand for SEO/SEM services are on the rise.\n\nAs in any other consultancy, in any technology industry, there will always be a market for expert assistance when the implementation of best practices are complex and that information is not readily available, subjective or complicated.
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With search engine algorithms changing every 6-12 months developing a syllabus that was meaningful and current would be extremely difficult to say the least. SEO encompasses many different aspects, including but not limited website design, marketing, conversions, ROI, link development, programming, information architecture and more. At this stage it's hard to come to a consensus what is SEO and what's online marketing.\n\nA great place to start is <a href="http://www.webmasterworld.com/">Webmaster World</a> or <a href="http://forums.digitalpoint.com/">Digital Point</a>. The best book to help you get up to speed is <a href="www.seobook.com/'>SEO Book</a> by Aaron Wall.\n\nThere are a lot of other forums however they aren't as well suited to people with little experience.
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SEO? CEO (Chief Executive Officer) might be what you're aiming for though.
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Google just started doing this too.  The page creator is still Beta, but it is interesting.
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You still need quality content and inbound links to gain popularity in organic searches.  I personally think sponsored searches are overrated and I stopped using them for my law office website.\n\nI use a blog for my website that I update regularly that generates a lot of interest.  I also create a Google sitemap which I update regularly as weii.  My new pages in Google are updated and indexed quickly.  Just a couple fo thoughts.
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If for professional site then get a developer to write a cms (content management system) for you.\n\nYou will have it tailored to whatever your specs are then.
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Developing a search engine is not easy ... it needs lots of investment and lots of marketing, moreover ... you need to innovate something new that is doesn't exist now (which is so difficult) ... \n\nWe developed recently a new search engine that has three new ideas ... http://www.deepy.com but still we have a lot of work to do just to take 0.0003 % of Search Engine market.
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Yahoo and Google are competitors. What do you expect?
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Yes. Visit www.wordtracker.com or www.keyworddiscovery.com. You have to pay a subscribtion fee but it's well worth it. It sounds like your business is just starting out. In that case you want to optimize your pages for the most relevant keyword terms you can find that have the least competition because your site isn't in a position to compete for highly competitive keyword terms yet. You need good SEO and lots of links before you can go for those keywords, and it takes time to aquire lots of links. Study your competition. Also, don't overlook the internal linking structure of your site. If you decide to hire an Internet marketer and SEO e-mail me at moonshine27858@yahoo.com. Good Luck!
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http://www.seoconsultants.com/ but don't forget to ask for current references.\n\nAlso you may want to consider doing it yourself http://www.seo-blog.com/tutorial.php
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There are a lot of SEO ("search engine optimization") techniques.\nSearch for SEO forums or books.\n\nIf you wanna hire an SEO consulting firm, be aware of deceiving.\n\nGood luck.
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Get into the TOP search results with Key words that match what you are selling.  Optimize your site so that the search engines "like" it.  You can read articals about search engine optimization.  PPC are alright but it is so much better to be in the actual search results and not have to PAY to be included.  \n\nI have a successful website and I find that being the first on the list of search results is one of the best and CHEAPEST (it's free) way to advertise my website.
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What is it you want to advertise?\n\nDo you want to advertise your website, products, services, or all the above?\n\nThere are several ways then - one of the most popular is the PPC (pay-per-click) method with Yahoo, Google, or others.\n\nAnother is to build a content rich website that draws the search engines http://buildit.sitesell.com/java.html\n\nAnother way is to put your businesses website address or URL on business promotional products and hand them out to all of your prospects. Especially advertise your website on a business card.\n\nPress on to Success,\nJeff
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Your website needs to be "optimized". You can use search engine marketing services for this. Search engine ranking algorithms are complex and take into account a lot of factors such as metatags, content, link popularity. In many cases, it is usually cheaper to outsource as this is a complex and time eating process to learn and understand how it all works. Implemented by the right people, it can have tremendous results.
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I am pretty sure they would come up with something like that in the future, with al lthat talk about GoOS. And why not, they have been coming up with newer and better applications everyday, its noly natural that they would be people's no 1 choice for most of what they do online and otherwise on their PC. \n\nHowever, I read this somewhere :\n\nGoogle co-founder Sergey Brin has quashed speculation that the giant ad broker is to introduce a web-based Office suite.\n\n"We don't have any plans," he told Web 2.0 conference organizer John Battelle . However Brin left the door open a little. Documents would be easier to work with in the future, he promised, but he didn't think a fat client was the way to go.\n\nhttp://www.theregister.co.uk/2005/10/08/google_office/\n\nBut then that's expected. I just hope it comes, for that would surely be something more useful. My best wishes to the team!
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You'll know soon enough.\n\nOnly thing is, your site'll have to be pretty well known.
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Sure!\n\nCheck out http://seochat.com it's a great resource that offers a lot of information on how to get better rankings from all of them.\n\nBest of luck, and SEO is a fun long journey that I am on right now,\nChad