Does anyone know of any good marketing strategies for a doctor's private office?
360051
A lot of the doctors here obtain mailing lists and send a simple postcard or letter introducing them or offering them a discount for their first visit. Like for instance, you could contact all the new home buyers in the neighborhood through public records. Also, don't forget to market to your former clients. You could also look out for events pertaining to your field and then make sure business cards or info about your company are distributed there. Contact other businesses that are related to your field like for example if you handle geriatric patients, make sure businesses that cater to this market segment have your info and can refer their clients to you. Also, don't forget a nice ad in the phone book under "doctors" or the doctors field of specialty. \n\nI think these ways are the best ways to market because they effectively get info about your company to the clients and are the least expensive.
377279
Don't mess with "gate keepers".  Develop a one-page summary of your proposal; inlcude one additional page with a thumbnail of the story board.\n\nPresent it directly to the owner, president, CEO.  \n\nAlternative marketing works -- but anyone but the owner, president, CEO will more than likely resist change in marketing direction on viral web sites, etc.\n\nI love the idea.
977289
There is actually no perfect formula for effective marketing strategy, regardless of the business size. However, I suggest that you need to be spontaneous about your marketing efforts. You should also learn the power of viral marketing--- this perhaps, is the most effective and fastest way to market your business. In doing this, you could start marketing your business to your relatives and friends, and ask them a favor to recommend your business to their friends and colleagues. You should also be able to supply your marketing efforts with printed materials like business cards, leaflets, posters, etc. Also, having a website helps too. Try making a simple one and submit your url to search engines and directories. Goodluck!\n\n\nMary\nhttp://onlinepr.gbwatch.com/
106168
Contact local newspapers, radio stations and television stations to see if they can supply you with a public service announcement. You might have to talk to the marketing director or some similar position.
215861
I would suggest sending a bulk email out and asking them for a cheap option.  For am expensive option I would suggest OTX Marketing as a good place to start
316534
Put an add in a related newspaper, send flyers around in related type establishments like restaurants also word of mouth. good luck
1034458
The BEST strategy would be Word of mouth. This is the best form of advertising for your business - afterall, it is free.  Customers telling potential customers you are the best in the field. Or influential people endorsing your product for free. The book "Secrets of Word Of Mouth Marketing" is one of the best books to learn how to harness word of mouth, and you can read a summary here http://www.powerhomebiz.com/vol154/wordofmouth.htm\n\nSome marketing tips:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm
331691
Some shoestring marketing ideas:\n\n1. Create the best content you can offering the best products in your niche. Your product is your best advertisement - if visitors love your content, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. \n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website.
390186
Oh, sounds interesting.........\nI looked into those quickie commercials once, the paid programming ones?  It's a little pricie but one three minute a week spot  could make you a lot of bucks.  You really have to have faith in your product.\nI also looked into running a half page ad in the Sunday paper.......again, a little pricie but well worth it.......\n\nThen I looked into and did use a company that printed up coupons that were mailed out in an envelope to sections of your chosing.........people open those up and take a look at the coupons, sometimes there are discounts on carpet cleaning, others might be to sell jewelry, and so forth and yours will be there too.............That's the less expensive way................good luck.............(I've seen a lot of those commercials on the paid programming channels where in the lower corner a flashing, "Patent Pending" sign comes on.)
1105508
The most effective advertising dollar is spent on a Yellow Pages ad, but that is not really a short term solution (unless your book is just about to come out and you can get in before the deadline).\n\nProbably next best would be direct mail, or get something  out in the weekly flyer bundle (if you are looking for residential work).  \n\nAfter that, nothing beats pounding the pavement.  You would likely want to target business with that type of service, so go around and introduce yourself, leave a flyer and a business card.  You could also talk to places that manage commercial properties, as convincing one of them to use your service could result in multiple properties. \n\nGood Luck!
662572
market to those workers that need energy....\n\nsee if you can offer it in the hospitals, toll booth workers....garbage men...firefighters...etc. ask if you can use their testimonials in your ads.
1061844
I would go around to local businesses that are health concious such as health clubs, health food stores, GNC, and see if you can put up flyers...it really depends on what you are offering.  Put an ad in your local paper, order some pens, and hand those out to random people, pens travel fast someone is always needing one so they are always passing hands.  Join the chamber of commerce in your community.  put together some small samples and hand those out at community events.  Your best advertisement is mouth to mouth. you could also get a magnet with your logo on it and attach it to your car, can you say tax deduction~anywhere you drive for your business you can write off part of your gas, or your mileage on your taxes.  You could start up your own website and have it come up when you do searches, you'll have to find out more aobut that b/c i don't know much about it.  Go to the library, or a used bookstore, or college  or online bookstore and get a (new or used in the past few years) text book out on marketing  and learn new tricks from that.  Good Luck
856073
How about incentives. sales, price cuts for select products jsut to get people in the door. How about a special opening for preferred clients?\n\nGood luck!
1110183
If you want (or anyone) want to promote business/website, visit http://marketingdreamz.tripod.com/\nor contact atmarketingdreamz@yahoo.com. \nThe cool things about this website is that it is ran by college students and so you could try to offer your own advertising rate, because they just sarted, so am sure, they'll advertise for really reasonable rate.!
514610
R u advertising 4 the F-whatever Health Care group or something?\nWhatz the Question?what about it????
649219
The local daily in the local language- take an ad out. If u are on a shoe-string budget, then go for a Paper Insert - pay a small sum and the paper gets delivered with ur insert inside.\nNothing works like word-of-mouth (reference selling) in smaller cities. Get a critical mass of sales for ur product, and get ur first few customers to talk about it.
459263
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: \n\n1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!\n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\nIf you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm \n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.\n\n6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.