where can i get resources on ''how to market software''.?
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each state holds shows, like home shows where all big companies go to show off and sell their software. Try these shows or software companies.
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I do, I do!\n\nGo to Google, search "marketing plan" and you'll get tons of stuff.  Try www.startup.com, too, for advice.
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Build a theme-based content site using key-words that people are actually searching for on the Internet. \n\nMake sure it pertains to your product or service.\n\nWrite articles and post them at http://www.ezinearticles.com\n\nUse the free online classifieds found on the Internet \n\nhttp://www.preferredpromoz.com/free-online-classifieds.html
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This can get you started.\nhttp://en.wikipedia.org/wiki/Viral_marketing
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How to Get Your Product Licensing Key\n\nUse th link to find program-specific instructions on how to obtain your VLK or OSK.\nneed more help look me up jamesgslade
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http://adwords.google.com
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The best resource for sales leads in niche markets comes right from the Yahoo! Samll Business Center.\nhttp://smallbusiness.yahoo.com/marketing/infousa.php\n\nYou can get the best, targeted, demographic and cherry pick the list so you only pay for the actual leads you want. Fantastic service and you won't have to psend hours setting up a form to print labels, they provide them too.
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A couple free resources – check out the sources box for links:\n\n1) Create a blog pertaining to your field\n\n2) Use Yahoo! 360, Yahoo! Local & Yahoo! Groups\n\nAlso, consider signing up for an affiliate program. These programs enable you to advertise on other's sites (your affiliates) and once a sale is made to you, your affiliates & the program are paid a commission. \n\nI listed a few handy sites & articles relating to marketing, promotion & advertising. Here's some book titles that are relevant:\n\n301 Do-It-Yourself Marketing Ideas: From America's Most Innovative Small Companies by Sam Decker\nOff The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget by Nancy Michaels, Debbi J. Karpowicz\nGuerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson\nEntrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof by James Stephenson\n\nHope that helps! I wish you much success & happiness in all your ventures!
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Start with a strategy and goals.\nClearly define your target audience.\nthen create a list of all the ways you can communicate with them.\nthen rank the list based on cost versus reach.\nthen try the most affordable options first.
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http://www.aireo.com/\nhttp://www.century21.com/learn/specialty_markets/commercial.aspx
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First try looking for the product on ebay.  You can then look for education sites that sell software to students.  These can be alot cheaper this way.
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I would go onto Amazon, there are books you can purchase on how to write an effective market research survey that are really helpful.  I've used a few for classes in the past.  You have to remember that the questions can't be leading.
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There are a number of publications in this field, such as:\n\nPROMO Magazine http://www.promomagazine.com/\nIncentive Magazine http://www.incentivemag.com/incentive/index.jsp\nSuccessful Promotions magazine http://www.freebizmag.com/emailsuccessful01welcome.htm
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Here are a few:\nGrassroots Marketing: Getting Noticed in a Noisy World - by Shel Horowitz \nThe Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth - by George Silverman \nThe Guerrilla Marketing Handbook - by Jay Conrad Levinson & Seth Godin\n\nAll should be available through Amazon.\n\nHope this helps!
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software jounals\nmessage boards\nclients that have connections-ask!\nconventions relating to your field
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There are a few key places to look.\n\n---BOOKS---\n\nMarket Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services.\n\nWorld Market Share Reporter: A Compilation of Reported World Market Share Data and Rankings on Companies, Products, and Services Covering Most Countries.\n\n---Databases---\n\nABI/Inform\n\nGeneral Business File ASAP\n\nHoovers\n\nLexis-Nexis Academic\n\nMintel\n\nVisit your library to use these, because they all require very expensive subscriptions. Just print this list and vist your library to start finding the dirt on market shares and products.
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You can set up a free webisite if you want to avoid any costs. Check www.geocities.com, www.atspace.com\n\nYou can sell it to your friends and their friends (establish a network).\n\nYou can even set up a MLM like system (try to sell it to your cycle of friends and convince them to sell the programs).\n\nYou can also sell it to a retail computer store. Moreover you can try to pitch potential students outside an educational institution (such as gollege, university, etc.)\n\nFinally if you have large quantities of many programs you can visit potential B2B or B2G clients and present the products (like a salesman).