How MCDONALD positioning their market?
364278
why dont you ask them???
664982
carrefour..giante...mcdodonald..kfc..lead the market
144330
Quite_curious is quite wrong.\n\nAny place is a good place to work, if you are willing to work hard. McDonald's can teach a kid about responsibility, and even about how franchises work (he will get familiar with their procedures and training methods).
611825
If you have to ask this question, you have no business making your own marketing plan. I apologize if this sounds harsh, but there's a good reason why the majority of food services fail. Most owners go into business thinking good products and service will make them successful when it's just not true. Effective management systems and marketing make a business successful, not products and service. Products and service must meet the expectations of a customer once they get in the door, but they will not be the reason for a customer's buying decision. People buy to fulfill emotions. Successful marketing campaigns are based on promising customers a certain feeling when they come into a business, then developing a unique selling point that helps deliver that feeling to the customer. This unique selling point and the feeling is then incorporated into every aspect of the businesses marketing. In a food service, that could include the food selection, menu design, store interior/exterior design, signage, advertising, letterhead and any other item that represents the business. Successful businesses do not sell products, they sell feelings.\n\nSome examples:\nMcDonalds does not sell hamburgers. McDonalds sells convenience to adults and fun to children.\nHard Rock Cafe does not sell food. They sell nostalgia.\nHooters does not sell wings. They sell sex.\nBurger King does not sell burgers. They sell accomodation (Have it your way).\nTavern on the Green does not sell gourmet food. They sell stature.\nSubway does not sell sandwiches. They sell health.\n\nThe SBA is a good resource, but even with the best "samples" in the world, an inexperienced marketer cannot develop a solid marketing plan. Even most marketing companies don't have a clue about solid marketing plans. They specialize in negotiating good prices on advertising, then reselling the advertising to clients for a profit.\n\n\nBrandon O'Dell\nO'Dell Consulting\nRestaurants/Retail/Bars\n(316) 361-0675\nbodell1@cox.net\nhttp://www.bodellconsulting.com\n\nFree initial consultations
903768
http://www.mcdonalds.com/corp/invest/pub/2005_Financial_Report.html\n\nthis is the link to your question
469574
http://www.mcdonaldsallamerican.com/
126336
On the rise... the concept of involving the customer appeals to most if done correctly.\n\nI'd be happy to more more information if you let me know the specifics of what you'd like to know.
1118918
its a McDonald's thing their sponsoring, go to the world cup website and under fun and games it has that explaining it, i wondered what it was too!
1075690
Buying or opening a business is much like buying a house, before going into business, take a moment and think about what will happen when you want to get out.\n1 - A franchise will appreciate, McDonald's is much more expensive now than 20 years ago.\n2 - Name recognition through advertising\n3 - Proven business model\nDo the research at Entrepreneur.com, it is an excellent source of info on over 100 franchises. And finally stay away from websites "franchise farms" that only offer a place for u to put in your contact info. Almost every franchise has a website
447856
It depends on how you measure popularity. Subway is the fastest growing franchise, and one of the largest, while McDonalds is simply the largest while several others are growing much faster.\n\nBrandon O'Dell\nO'Dell Consulting\nRestaurants/Retail/Bars\nbodell1@cox.net\nhttp://www.bodellconsulting.com
550296
McDonald's is a great first place to work. Teamwork,stress and dealing with the public are in hot demand. McDonald's has very specific work procedures which will help you anywhere. Also McDonald's will take people with no experience which you will need for most jobs.
233810
in my part of the world, it is jollibee. it started as a mcdonald's second rate copy cat. but then, it was able to adopt to the tastes of its target market and later on was dictating the tastes of the market. it has now overtaken the world's giant fast food chain mcdonalds which has served billion and billions (as it claims) and more so, kfc in my part of the world. it is actually some sort of marketing wonder that its case has been featured in some marketing books. how a small fledgling company competed in markets in a country who identifies so much with american tastes and eventually succeed in markets that glorify american brands is a miracle. check out their sight: www.jollibee.com.ph and this link too: http://www.iht.com/articles/2005/05/30/business/burger.php
179609
The largest coffee and doughnut chain in Canada, Tim Hortons is indeed a fiber in the blanket that is the national identity of Canada.  However, don't let the patriotic emotions overcome the sagacity of investment analysis.\n\nAs of January 2006, Tim Hortons had 2,598 outlets in Canada and 288 in the United States, making it the dominant player in this market segment in Canada.  This would seem to indicate that its stock should command attention.  However, the company is currently owned by Wendy's International, and while it plans on spinning off approximately 15% this month, be sure that many will wait to see how the stock fares before moving in to consider the remaining interest to be sold by the end of 2006.  Investing or not in this will depend on many factors, including your risk tolerance and if this is term capital or discretionary income that you are considering utilizing.\n\n***DISCLAIMER***\nThis should not be considered as advice to take any action or refrain from taking any action.  These are just my thoughts on the matter.  You should consult a licensed financial advisor in your area who can provide you with qualified references before doing anything. :)\n****************
456593
Mcdonalds or burger king
870088
McDonald's has become emblematic of globalization, sometimes referred as the "McDonaldization" of society. The Economist magazine uses the "Big Mac index": the comparison of a Big Mac's cost in various world currencies can be used to informally judge these currencies' purchasing power parity. Because McDonald's is closely identified with United States culture and lifestyle, its international business expansion has been termed part of Americanization and American cultural imperialism. McDonald's remains a target of anti-globalization protesters worldwide.I LIKE FOOD!!!!!!!!\n\nThomas Friedman observed that no country with a McDonald's had gone to war with another. His "Golden Arches Theory" has since been disproved, first when the U.S. invaded Panama (which has had McDonald's restaurants since the late-1970s) in 1989, and later when NATO bombed Serbia in 1999.\n\nSome observers have suggested that the company should be given credit for increasing the standard of service in markets it enters. A group of anthropologists in a study entitled Golden Arches East (Stanford University Press, 1998, edited by James L. Watson) looked at the impact McDonald's had on East Asia, and Hong Kong in particular. When it opened in Hong Kong in 1975, McDonald's was the first restaurant to consistently offer clean restrooms, driving customers to demand the same of other restaurants and institutions.\n\nIn addition to its effect on business standards, McDonald's has also been instrumental in changing local customs. By popularizing the idea of a quick restaurant meal, Watson's study suggests, McDonald's led to the easing or elimination of various taboos, such as eating while walking in Japan. McDonald's also flattens the social strata during dining -- there is no problem of losing face for certain customers (who might be embarrassed when someone else ordered a more expensive item in a restaurant); the food at McDonald's is all similarly priced.
613523
What industry are you talking about?\n\nWhatever your opinion, or my opinion which is the same, the general public DOES respond to advertising. Effective advertising is an art though, and I don't mean it has to be "artsy", I just mean there are a couple things that have to be accomplished for advertising to be effective.\n\n1) The medium has to reach the company's target market - If they're advertising to people that aren't likely to buy their product, or trying to advertise to everyone, they'll likely be out of business before their advertising works.\n\n2) Advertising must promise a feeling to the potential customer. People DO NOT buy products, they buy feelings. Effective advertising claims that a product will make you FEEL a certain way.\n\n3) An effective marketing program must be centered around a unique selling point (USP). A unique selling point is ONE THING a business or product can offer that it's competition doesn't offer. This ONE THING helps deliver the feeling that is the company's real product. It doesn't matter what that one thing is, as long as the company's competition doesn't do it, it's unique, and it helps deliver the promised feeling to the customer.\n\n\nDespite the belief of many, there are some misconceptions about things some believe must be components of a successful business that ARE NOT necessary to succeeding, but certainly do help.\n\n1) Some believe a company's product must fulfill a need of a market segment. Not true at all. Many great products that fulfill an existing need have failed due to the focus on this belief. Many bad products that fulfilled no need have been wildly successful. People don't buy based on need, they buy based on emotion. In a company that offers a product that fulfills a particular need of a market segment, to be successful they must concentrate on telling their potential customers what feeling they will get from fulfilling their need with the company's product, not on the need itself. The feeling is more important than the need.\n\n2) Some believe a business must offer high quality products and/or service to be successful. Also not true. Businesses must simply meet the expectations of the buyer consistently. Buyers don't go to McDonalds for prime grade beef and gourmet dishes. McDonalds does not offer high quality food, but it's food is consistent and it meets the expectations of their customers. People who go to McDonalds have their expectations met. That's what is important, not the quality. Service is the same. People will be satisfied by receiving whatever level of service they expect. They don't have to be pampered if they don't expect it, and a business doesn't have to have great service to be successful. They must simply meet the service expectations of their customers and deliver to them the feeling they promised.\n\n3) BIGGEST MISTAKE. Companies believe their products and service will set them apart from their competition. This is the most common mistake in business. The average owner opens a business because they are good at creating a product, or providing a service. They believe their product or service is better than the competition and that is enough for them to earn customers. NOT TRUE, and dangerous to believe. This belief has ruined many a businessman/woman. People do not buy products, they buy feelings. No matter how original a product or service is, if it doesn't make the customer feel anything, and the business doesn't identify that feeling with their product or service, the product or service will not sell. There will likely be some customers that associate certain feelings with the product/service, and develop a relationahip with the business based on the fulfillment of that emotion, but the majority of buyers need the business to tell them what they are going to feel by buying their product. The majority of buyers don't like to take chances, t
403256
and better yet, why is the acronym M used at McDonald's?