What is the job description of a senior marketing officer?
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To find job descriptions, just go to hotjobs or monster, type in "senior marketing officer' and check the results for various descriptions for that specific job title based on industry and company.
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Deacon Blues is correct, except that I would add that sometimes, they work directly with a company, such as a pharmaceutical company.\n\nThey advise companies on WHERE and WHEN to place their ads for achieving the communications objectives established.\n\nThe day-to-day work will likely be detail-oriented as there is a lot of quantitative research to be done. CARD is the reference book, it contains information on all the magazines etc. along with their readership details, demographics, etc.\n\nAt a higher level, a media executive will be involved in writing out a strategic media plan for the client. This is more interesting work, but still there is a lot of details.\n\nMedia work is quantitative, not creative like advertising work (i.e. creating TV or print ads).\n\nThis being said, some small media companies can be quite creative in creating new media opportunity (like the people who created a network of ad spaces in men's bathrooms!).\n\nRegarding the pay, don't get your hopes up because it's not fabulous pay. But if you like the work, it should not matter.\n\nGood luck!
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A Marketing Specialist usually does a slightly different job than a Marketing Analyst, or someone in the field of marketing analysis.  \n\nA marketing specialist position could lead to a marketing analysis position.\n\nA marketing specialist is given specific duties, or client care responsibilities, while a marketing analyst oversees, researches, surveys, and reports the results of the company's marketing effort.  The reports from marketing analysis are used to direct the company's marketing efforts in a certain direction, and improve the company's overall marketing effort.\n\nThe term marketing specialist is used because the employee specializes in a specific marketing campaigns or specific duties within a campaign.  Marketing Analysis or a marketing analyst, may have less direct client contact, but more project management, oversee, and reporting duties.  \n\nIt's hard to tell why the company wants to change your job title, it might just be a change in company policy.  The same change could be happening for more employees as well.  It's never a bad idea to talk things over with a supervisor to see what their view might be. Hopefully, you'll get a raise as well as the change in title.
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Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
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Role\n\nThe senior diplomatic officers among members of the Commonwealth of Nations are known as High Commissioners, who are the heads of High Commissions. Representatives of the Holy See are known as Papal or Apostolic Nuncios, while the head of a Libyan People's Bureau is a Secretary.\n\nHistorically, officials representing their countries abroad were termed ministers, but this term was also applied to diplomats of the second rank. The Congress of Vienna of 1815 formalized the system of diplomatic rank under international law:\n\nAmbassadors are ministers of the highest rank, with plenipotentiary authority to represent their head of state. An Ordinary Ambassador is one heading a permanent diplomatic mission, for instance the senior professional diplomat in an embassy. An Extraordinary Ambassador could be appointed for special purposes or for an indefinite term; politically appointed ambassadors would fall under this category.\n\nMoreover, a Resident Ambassador is one who resides within the country to which s/he is accredited. A Non-Resident Ambassador is one who does not reside within the country to which s/he is accredited, but lives in a nearby country. Thus a resident ambassador to a country might at the same time also be a non-resident ambassador to several other countries.\n\nAmong European powers, the ambassador extraordinary and plenipotentiary (French ambassadeur extraordinaire et plénipotentiaire or German ausserordentlicher und bevollmächtigter Botschafter) was deemed the personal representative of the sovereign, and the custom of dispatching ambassadors to the head of state rather than the government has persisted. For example, ambassadors to and from the United Kingdom are accredited to or from the Royal Court of St. James's, rather than to the State.\n\nBecause members of the Commonwealth of Nations have or had a common head of state, they do not exchange ambassadors, but instead have High Commissioners which represent the government rather than the head of state.\n\nRanking below full ambassador are the rank of envoy, minister resident and chargé d'affaires. They represent their government rather than their head of state. For further details, see diplomatic rank.\n\nWhile the title still reflect the Ambassador's natural vocation to head a diplomatic mission, the rank is often held by carreer diplomats, as a matter of internal promotion, regardless of the posting, and in many naional carreers it is quite common for them to be appointed to other functions, especially within the ministry/ministries in charge of foreign affairs, in some countries in systematical alteration with actual postings.
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Since you want to work in consumer goods, you may want to try thinking of companies who put out products that have some chemical component.  I know someone who recently made a move from marketing household cleaners to marketing household paints and stains.  In a large company, Marketing is sometimes split between a Brand group vs a Product group.    Someone in the Product Marketing group may work with developing new products (conveying changes to the formula or drawing out the benefits of the material characteristics) and also on developing product labeling (the material label, not necessarily the packaging which would be the brand group).\n\nOverall, if you want to get into marketing, keep in mind that solid communication and also writing skills are tremendously important.  At least, those are two of the skills that I have relied most on in my success as a Marketing Manager thus far in my career.  Another important role in Marketing, especially in larger companies, is working with cross-functional teams.  In this case, your chemical engineering background could make you a very important liaison to link sales & marketing (the more customer focused side) to product development, manufacturing, and R&D.\n\nGood luck!
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Try CRMguru.com or Marketing Profs (find it in google)
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netmarketing is a super professional job that need a good teamwork, for introduce please choose a good team.\nquest has very powerfull plan but you must be paitient
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Marketing management is the analysis, planning, implementation, and control of programs designed to manage mutually beneficial exchanges with markets. \n\nHope this helps!
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Brand Manager, \nI create and manage the look and feel of my brand on all levels. This means I do a lot of art direction, project managing, and writing. I get to design ad campaigns, videos, web sites, and plan fashion shows.\n\nI work in two product seasons at a time -- right now I'm working on Spring 07 and Fall 07 -- On a daily basis I make sure my projects are on strategy and moving toward completion.  I do a lot of research to see what our competitors are doing.  \n\nA brand is the promise of an experience and it is basically my job to make sure that that experience is carried out in all that we do and sell.
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Well, not knowing what your textbook says, but here's a few.\nCampaign Manager: Person who helps organize the campaign and develops the campaign's strategy. In charge of developing the overall direction for the campaign.\nTreasurer: The person who handles taking in funds and reporting them to the appropriate elections agencies. Often they are the chief fundraiser as well.\nChairperson: The chair can sometimes be the campaign manager, but not always. Often, they are chosen because of name recognition, community standing, wealth or other connections. They help get more people on board and oversee campaign committee meetings often.\n\nAnother one is:\nScheduler: This person is very important to handle scheduling the candidate's meetings and events. The candidate should defer to him/her when agreeing to attend things, plus the scheduler should be the one to say no to a group, not the candidate.
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I think it's mainly to do with the hierarchy of the company - who reports to who, whether senior staff have "open door policies" or not, etc.
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Typically this would be an upper management level position who reports to the CIO (Chief Information Office) and supervises those who manage the hardware, software, communications, etc.  Unless we're talking about a small organization, this person probably wears a suit, spends most of their time managing and in meetings, and doesn't write code, fix broken printers, or handle help desk calls.\n\nBut don't get me wrong - in a large organization, when you have 100 or more subordinates, it a big job to manage all that - they don't normally have the TIME to write code, fix broken printers, or handle help desk calls.\n\nBut in a small organization, you regularly see the director doing hands-on stuff as well.
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Your question is too vague.  There are many more than five "philosophies" that can guide organizations in carrying out their marketing activities.\n\nExplain.
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N: Hi Julie, what a surprise, its a long time!\nJ: Hey Nathalie, how are you?\nN: I’m fine and you?\nJ: Yes fine thank you!\nN: Did you finish your course on Marketing... what do you do now?\nJ: Yes I did & Now I’m a market analyst and I work for a famous computer company\nN: Market analyst?\nJ: Yes, a market analyst collects and analyzes data to evaluate existing and potential product and service markets. It is their responsibility to identify and monitor competitors and research market conditions or changes in the industry that may affect sales.\nN: That’s seemed to be amazing!\nJ: yes, I love my job! And you what do you do now? Are you still doing medicine?\nN: No, I decided on a career change, I have studied public relations, now I have a job in a marketing consultancy.\nJ: It’s a big change! What is it precisely?\nN: It’s a business which specializes in giving advices and support to companies about marketing and markets.\nJ: That’s great, what do you have like activities for the moment?\nN: We work for a big project for a cosmetic company who would like to introduce a new product.\nJ: Could you tell me about it or it's a secret?\nN: No I can’t but I can explain to you the most important point we have to studies!\nJ:  That sounds interesting tell me more\nN: Ok,  first thing to study is the product\nJ: Goods and services\nN: Yes, thats it, the second most important area is distribution\nJ: Distribution?\nN: Yes, the activity of moving goods from the producer to the consumer, after we have Process.\nJ: What does it mean?\nN: It’s the interaction between people and systems at all stage\nJ: Ok, I see and what else?\nN: Physical evidence, promotion and people.\nJ: Promotion and people I see but what does physical evidence mean?\nN: This means any visual presence or signs suggesting the company.\nJ: Ok I see\nN: Well thats enough about my job, what about yours, Do you like your job?\nJ: Yes, it’s a very interesting job, at the moment I study the evolution of the portable computer on the market because my company want to introduce a new range of portable computer.\nNSounds good, Could you tell me about this new range?\nJ: No sorry, not at the moment its a bit hush hush\nN: Oh…ok…I understand\nJ: Hey its dinner time, how about getting something to eat\nN: Good idea, let’s go
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Depends on the position. Age shouldn't be a factor but not too young or too old...sorry to say. A BS is usually minimal requirement.\n\nAs a creative....Of course experience with creating ads, concepts, marketing etc\n\nAs an account rep...the ability to communicate, presentation skills, persuasiveness, professionalism, being able to work as a liaison between the client and creative dept. to come up with a successful ad campaign for the client. Advertising and marketing experience is helpful.\n\nAs an exec....to have many years experience in the creative development of advertising and managing a team of creative, sales, and rep employees with success.\n\nGood luck bored one :)\n\nMike\n========================
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Your experience will make you a excellent candidate for a marketing position. Marketing is directly related to sales and customer service because marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.  As a sales person, you have found out what a customer wants in a product and how much they are willing to pay, and as a customer service person, have learned how to work with customers to create a positive buying experience...or to rectify a bad one.