Print Media or Internet Media? Which advertising is better?
157175
They each appeal to different groups. Those that live on the internet sometimes read the ads there while those who use print media will on occasion take a further look at the ads. Best advice know who your audience is and go there.
384238
A printed newspaper that depends on subscriptions for revenue, in the modern world, is a failing proposition because of competition from free, more ecologically sound, more immediate, more dynamic, and more quickly updated sources of news and information on the internet.  \n\nPeople will not pay for what they can get for free – at higher quality (perceived if not actual) and easier elsewhere.  Thus a printed newspaper, and any newspaper that is dependant on subscriptions will suffer declining readership and eventual failure.\n\nTherefore, the research such an institution should pursue is research into new and alternative business models that will allow the paper to exist, and thrive into the future.
337336
The practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, or website.
396079
It is an effective medium of advertisement called as 'Outdoor Media.' To make it effective use the following tips:\n1. Images should be catchy (grasp attention), clutter breaking\n2. Copy should be very brief, so that people read what u want to communicate while passing-by quickly.\n3. Use the location relevent to your target market segment.
917643
It depends on your company, and it's finances...but newspaper ads are pretty efficient and cheap.
6199
Some of the down second tier search and PPC provider companies like Interchange (INCX), LookSmart (LOOK), Miva, (MIVA) and Marchex (MCHX).\nI see consolidation in this group ahead.  As "Old" media concerns beef up their online presence they will be looking for help from these companies.
924011
it depends on what you are advertising if you wanted to explain delivery of the item....then transportation available would be more descriptive......but it is hard to advise correctle without knowing the rest of the text involved...
259146
The main cost factor is impressions. This is the number of people who will see or hear your ad. the next factor is size of length of the ad. All and all the costs for radio, tv, newspapers and magazines are very similar when you divide the cost of the ad by the size of the audience.\n\nFor that reason, I tend to prefer TV. With the one exception being if you are advertising Business to Business, or to individuals who do not typically watch a lot of TV. In those cases you should do the math based on the number of your target audience who will see or hear the ad, not just the total number of people.\n\nExample: If you are trying to reach mechanical engineers and you can advertise on TV or radio at a rate of $60 per thousand, but only 1 out of a thousand people in their audience are mechanical engineers, and you can advertise in a magazine for $100 per thousand impressions, but 300 out of each thousand are mechanical engineers, it is obvious what is the better deal.
254261
Many ways. Flyers, e-mail, internet banners, Pop Up ads, Cable ads, local newspaper ads radio ads. those are all the effective ways to advertise.
115919
by advertising on any other webs. But it matters what is its size and what kind of stuff you sell.
397620
Demand for print is going to continue to drop for several reasons.  1) cost of delivery is higher for printed material than for electronic resources.  2) Institutions would rather store electronic versions rather than go to the trouble to bind and shelve printed media.  3) Students prefer to use electron versions over printed ones (haven't figured this one out yet). \nIf you haven't looked at the following links they may be of some use.  esp the last one.
17992
Google, because its simple and easiest to use.  Adverts are small and don't get in the way of content.
422678
This is absolutely incorrrect.  I work for an advertising agency and can tell you that print advertising will never die.  First of all, most magazines depend on the revenue from print magazines - so without print - most magazines would cease to exist.  Also, the companys need print advertising to reach their consumers because it is a relatively cheap form of advertising.
921333
Hearth and home are just naturally more compelling than bath-house and brothel. Funny but even the most pornagraphic and sexual advertisements are not as compelling as one with adoring family around the fireplace. Even singles are shown partying with friends but you seldom see sexual situations. Reason being? Advertisers are trying to reach middle America. The Bible belt is still alive an kicking. The addicted to pornography group are still looking for that old fashioned romance. Strange isn't it? Most advertisers want all age groups to respect their integrity and their products.
289257
MEDIA Types:\nTelevision (60, 30, 15 second spots)\nRadio\nPrint (Newspaper - Daily, Weekly; Magazine (weekly, Monthly, quarterly, etc)\nInteractive (Internet - cost per click links, Cost per acquisition on transaction, etc) \n\nBY AUDIENCE REACH:\nTV Markets:  National, Regional, Spot (local) markets.   Rates are more expensive per person to reach the more local you get, but National buys are more expensiv eon aggregate.  ame holds true for Magazines, radio, etc...Buying a national netowkr will cost more overlal, but will be cheaper per person reached.  \n\nINTERNET ADVERTISING "MODELS"\nType Description Ad Networks  \n\nCPC Cost Per Click \n(Pay Per Click) In Cost-Per Click advertising the amount of cost to the sponsor and the amount of payment to the host are measured by the number of people who click on the ad. Examples - Google's Adsense\nDoubleclickClick\nBurstMedia\n \nCPM Cost Per Thousand \nThis type of advertising is based on a fixed CPM rate of money based on a thousand impressions regardless of the click thoughs Tribal Fusion.\nFastclick.\nBurstmedia.\nCasalemedia\n \n"CPA" Cost Per Acquisition or Sale \nPopularly called affiliate programs. If a sale is made to a customer coming through that link, the affiliate earns a certain precentage of the transaction total. \nAmazon.com\nEbay.com\nMany Webhosting Companies \n\nSponsorships\nSponsorships usually require a longer term commitment and more branded advertisers are interested in these.  For example, Quicken may sponsor the Tax channel on Yahoo! for a fee.  Or a Television show will be sponsored by an advertiser.\n\nNew - In show/editorial placement\nArticles in magazines with advertiser-friendly content or the placement of Coca-cola on Americal Idol.\n\nGood luck.
1116947
There's no perfect answer to your question, but generally, your best 'bang for the buck' will come when your advertising is targeted directly toward the people that you expect would buy the product.  For example, if you're a skiwear maker, you advertise in Skiing Magazine, not Cat Lovers Guide, etc.\n\nSpend some time thinking about your clients, and find out what they are likely to read...advertise there.
1061287
The internet usually doesn't kill businesses.  It should make new oportunities to market a printing business.  Think hard about how you could make your printing skills cooperate with the net.