explain the important of historical research to the marketing study.?
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It is to gain a better understanding of the present through knowledge of the past.  A good example of not doing any research before marketing is the car Nova.  When marketed in spanish speaking areas it bombed as No Va in Spanish means no go and thus scared consumers away from this vehicle.
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I don't understand your question.  Could you give more information- such as where the list would come from, or what you mean by "word study"?
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The library and the internet are full of information!!!!\n\nhttp://www.google.com/search?hl=en&q=history+of+business+management
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you gotta get some numbers on what happened in the past and will happen in the future. \n\ne.g. Demand forecasts, effect of advertizing, your costs as a function of output, link between employee compensation and perfomance.
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Try looking up the ranks in search engines and things.\n\nHere's one that goes by subject:\nhttp://www.timesonline.co.uk/section/0,,6734,00.html\n\nJournalism would fall under Communication and media studies.
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Search for "Jupiter Research".  They do very interesting business research of business worldwide.
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Learn as much as you can about people.  There are a lot of books on the subject.  Some books to read:  How to Win Friends and Influence People - Dale Carnegie, Positive Personality Profiles - Robert Rohm, Psycho Cybernetics - Maxwell Maltz.  Listen to Earl Nightingale's "The Strangest Secret".  Sales is something that can be learned just like anything else.  But your lifetime study will be about people and what makes them click.
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* A study of radio, television and print media for the purpose of reaching the optimal consumer audience.\n      www.motto.com/glossary.html\n\n    * Marketing research that focuses on issues of media selection and frequency.\n      www.glencoe.com/sec/busadmin/marketing/dp/ad_serv/gloss.shtml
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The best idea is to take something from current news:  The immigration law "reforms" being contemplated by the American Congress, for example.  The political and social questions that matter in your own area, or something from the world scene.\n\nThe other thing you can do is take a broad view of culture, or of a particular medium of culture, such as movies or music, and make a case for or against a particular analysis of its long-term significance.  \n\nFor example, what would you have said in 1965 if asked about the long-term impact of the Beatles?  Could you have predicted the path of the music industry?  The collectibles market?  Indian sitar music and imported goods from India?\n\nOK, view a current phenomenon like the new film project to produce the Chronicles of Narnia.  That's a fairly old set of books, after all.  What is the impact on young people today of having these stories come to life through the magic of filmmaking?  Stories they share with their grandparents!\n\nYou see, topics are all around you!
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You could make a comparative analysis of a few architects, say from three different eras and prove how relevant they are today and why.  Your summary might include that the architects that you have chosen can be seen in much of the architecture that is built today.  Cite examples of those new works of architecture and state how the influence can be seen - like in the details, spatial relationships, and the articulation of the facade.
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What are you looking for? Can you be more specific? Research about what?
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I use search engines for that sort of research. I got this one from Yahoo. Enjoy!
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The purpose of research is to find out more info about a certain topic. Good research is info that gives a credible source, can be checked, and has been reviewed. The best research comes from books.
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There's a list of some marketing research companies at:\nhttp://local.yahoo.com/results?fr=dd-local-more&stx=market+research&csz=Phoenix%2C+AZ
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Case studies of work your agency has executed for other clients is always effective. Hopefully your case study will highlight work for a company closely related to your target.\n\nBusinesses are very interested in ROI - Return On Investment. Therefore, present metrics you've used to track previous campaigns, as well as the "win" your client realized.\n\nAs with all advertising, building a brand is important. Therefore, try to market your company in ways that highlight your brand attributes.\n\nRemember that in your case, you have at least two target audiences: future clients and future employees.
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a project about a topic which have many refrences (as a student) .. about something new unknown and challenging (as a researcher) !!!!
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Marketing research is typically used to help a marketing department make improvements to a good or service, or the way a good or service is advertised.  Examples of common marketing research surveys are new product concept tests and print ad concept tests. \n \nMarket research is more often used to gain a "snapshot" of a particular market.  For example, a market research survey of the home television market may report the typical gender, age, income level, and psychographic profile of home television buyers. \n\nIn case you want learn more about the difference, or need a market research company to conduct either marketing research or market research, check out the companies below.\nThey are both very well known, respected companies in the field of market research.\nhttp://www.infosurv.com/b2b_market_research.htm\nhttp://www.acnielson.com