what is the integrated marketing communication plan of Starbucks?
147883
Ummm....not REALLY sure what you're asking, but I do know that 1.) Starbucks does not franchise, expect in rare cases like at airports.\n2.) Starbucks will look for "new markets" in highly profitable areas (ie rich neighboorhoods, will usually not open stores in poor retail areas). They will look for high-traffic areas, and areas where other coffee shops do well.
174658
I do, I do!\n\nGo to Google, search "marketing plan" and you'll get tons of stuff.  Try www.startup.com, too, for advice.
590448
Yes it exists.  You'll have to go to Jamaica to meet them after contacting them.  Create a proposal and show how this will benefit them, contact them, and tell them you'll send it over.  To find the contact info, go to the coffee website.  (Jablum, Blue Mountain, etc...)
383698
The best place to find this type of information would be:\n\n(1) In Starbucks annual reports: http://www.starbucks.com/aboutus/financials.asp\n\n(2) From any of the 20 firms currently providing research coverage on Starbucks: http://www.starbucks.com/aboutus/analyst_list.asp
16025
A product or service.\nA clear message with meaningful tangible benefits.\nA call to action. (Tell 'em how to buy.)
439807
If there are business, schools etc in your area.  Maybe advertise in the student paper, hand out flyers in your area.  Offer 20% etc to people of certain business.  Before long you'll be a regular hot spot for a cup o joe and checking email.
291923
Ready? \nThis is from Starbucks:\nKEY RESPONSIBILITIES\n\nI. Develops enthusiastically satisfied customers all of the time\n\nWelcomes and connects with every customer. \nDiscover customer's needs and appropriately suggests product with every customer to enhance service and meet sales goals. \nOffers customers demonstrations and samples using brewing equipment. \nCreates opportunities for the customer to interact with the product. \nResponds to customer's needs and says "thank you" to every customer. \nDemonstrates the "Just Say Yes" behavior by taking care of customer's needs. \nII. Provides quality beverages consistently for all customers\n\nPrepares Starbucks beverages to standard. \nFollows health, safety, and sanitation guidelines for all products. \nIII. Maintains quality store operations\n\nFollows store policies and procedures for operational flow at each station. \nFollows standards for merchandising, stocking, rotating, and storing all products. \nPerforms cleaning tasks in accordance with the Duty Rosters and cleaning standards and works as a store team member. \nPresents oneself professionally and demonstrates clear communication by using Star Skills with all customers and partner interactions. \nIV. Contributes to store's profitability\n\nFollows cash handling procedures and cash register policies. \nFollows inventory stocking and recording guidelines. \nContributions to store goals for increasing sales and improving profits. \nV. Takes responsibility to learn all aspects of the barista position\n\nIs responsible for self-initiated learning. \nLearns and demonstrates creating the Starbucks Experience. \nLearns and demonstrates all performance standards listed in the Core Learning Journey Guides.
274851
Check out www.expresso101.com and especially http://www.espresso101.com/coffee_business_plan.html which deals specifically with business plans for coffee shops.
474706
The commercial is actually for Nestle's Coffee-Mate flavored coffee creamer...maybe check out their website and/or contact them.
398877
nothing really...probably the atmosphere. i honestly think that its just the name. i mean think about the name itself... starBUCKS. their coffee is pretty good though and they add expresso to their hot chocolate
354970
Unfortunately, you'll need administrator privilges to change the security settings and allow messengers on your machine.  I'd buy your system admin some Starbucks and see they can't cut you a deal ;-)
314395
send a business plan to http://ahm-bizsolutions.com
113816
Marcom analysis is a professional analysis of your existing marketing activities with suggestions to improve on. These do not necessarily require to be huge investments. Websites, brochures and press releases are small steps that may offer you a good return on your investment. \n\nMarket Positioning\nTracking and understanding how a product or service is viewed is vital to the success of any business. Companies staying abreast of their marketing position are able to adapt as market changes ensue. \n\nBusiness Plans\nProfitable companies use business plans that lead to investors trust. Written with more than company jargon, these plans are based on fundamental market research with market opportunities and threats kept in mind. Through research, MarCom PR identifies the market for a product or service and provides the information needed for a business plan that is persuasive through financially sound statistics.\n\nMarket Research\nA market cannot be conquered unless all the business conditions are understood. MarCom reports on the business opportunities, the potential niches waiting for a product or service, and the information about industry competitors that empower a company to take advantage of its potential.\n\nCompetitive Analysis\nA competitive analysis is more than a generated “list” of competitors. It is an analysis of how a company can effectively compete for market share against its competition. Using MarCom detailed analysis directs a company to market dominance. \n\nCorporate Identity or Branding\nDeveloping a company identity is about creating a company voice that will be an extension of the brand. It is more than the development of a logo or marketing materials. MarCom assists companies by making their “voice” understood and accepted by both internal and external audiences.\n\nMarket Messaging\nThere are many points companies need to get across when delivering a product or service to market. MarCom takes those points and crafts key messages that showcase the product or service benefits while being mindful of economy of words.\n\nCommunication Strategies Plan\nA plan designed to keep corporate and product/service messaging in front of the target audiences. Through market research, MarCom develops strategies that integrate traditional and upcoming communication methods.\n\nTarget Market Research\nTarget marketing has the critical function of finding and defining specific groups of consumers willing and able to buy products or services. MarCom clearly defines the target markets critical to accessing existing markets and developing new business.\n\nSales Lead Analysis\nSales teams use leads to increase business. MarCom  identifies areas of strength and weakness through a systematic lead analysis of the sales program.\n\nChannel Marketing\nChannel market sales staff must be motivated to sell a company's product or service over their competitors. MarCom works with companies to develop and deliver to channel markets the relevant information and incentive programs needed to generate more sales.
64342
You can go to Mapquest.com or go to Google.com and type in what you are looking for. (Example... Starbucks in Atlanta, Georgia) and you will get a listing. Sometime they have a map or direction button to click on or telephone number available so you can call them directly.
907174
I assume you mean does opening a new store affect the number of customers who come into nearby Starbucks stores and buy drinks.\n\nThe only people who can definately answer that question are Starbucks.  Every time their CEO does anything public he is asked what affect all these new stores has on business at existing stores.  They keep saying that there is absolutely no impact.  The new stores are busy and there is no reduction in customers coming into existing stores.  I heard an interview recently where the CEO said that they had done studies and found that some customers would not even cross the street to buy a coffee.  If there was a shop on their side of the street they would come in, otherwise they would not.  Therefore they think there is still plenty of opportunities for them to build new stores without affecting business at existing stores.\n\nIf you want to find more information go look at the Investor Relations section of the Starbucks website.  They wont release sales figures but you should be able to find more details.
717757
You'd have to check their website but Starbucks are already in some of the larger European Union countries, which means it would be difficult to keep them out of Poland if they wanted to expand there.\n\nIf the French have allowed MacDonalds to open in Paris I can't really see the Poles having a problem with Starbucks...
318659
The baristas ARE the cashiers most of the time, but those in leadership positions can also run the register. The opening position is barista. Starbucks is big on advancement so you can become manager, learning coach, etc after a while of working there.