What are some legal or ethical issues you many need to consider in strategic marketing and marketing plans?
143162
Will your product hurt people?  Will the way you sell it hurt people?  A famous case of this was Nestle's baby food formula in Africa.  The formula was fine, but they way they pushed sales of it, without adequate training of the end reps and customers caused many mothers to misuse the product.  (For example they did not know to use clean water to mix the formula or they would over-dilute the formula cause the babies to grow weak from lack of nourishment).  \nThe resulting world-wide protests hurt the company's image and pocketbook.
153568
The most important issue is revenue. They want to know where it will come from, what are similar companies generating for sales, and what should your company be able to sell. the next issue is profit margin, how much of that revenue will you have available to pay back the loan.
659964
ethics is the most difficult. simply because it does not exist! you learn it but very few people or corporations that use them. there are such rare companies like TAHITIAN NONI INTERNATIONAL.
137176
be honest\nserve your customers well
101424
One that comes to mind of the many that can go wrong is\nNot Knowing your Customer.\nThe more you are going to know about your Customer/Prospect\nand understanding their needs and desires, the better chance\nof success.\nTesting small groups also would be reccommend, this way you\nare not blowing your budget on mistakes.
856073
How about incentives. sales, price cuts for select products jsut to get people in the door. How about a special opening for preferred clients?\n\nGood luck!
921579
Start by analysing the market in which you wish to enter (assuming a market already exists for the product) This will let you consider the problems you may encounter and always consider competition, if there is already someone providing your product/service can you deliver it better, more efficently etc...\n    Perhaps start with P.E.S.T analysis - this considers the following factors affecting the Market and your product/service - POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGICAL....consider the implications of these factors on your idea (e.g with selling an product that could be banned by the government in the future you could have a political problem).\n    Consider something called S.W.O.T analysis....Strengths, Weaknesses, Oppourtunities and Threats...this will look at the market in terms of your business and for you to consider your competitors in threats. Also consider you competitors strengths and weakness (can you compete and what oppourtunities does this present)\n    To further your understanding of the market and where a gap may exist why don't you try drawing something known as a perceptual map. It would have to axis and look much like a cross drawn on a page. To take an example of supermarkets the two axis may be labelled "quality of product's" and "cost" (Very basic examples, you can change these to fit your market) - You can then plot at various points on the graph where the various supermarkets sit. For example in my opinion (if the greatest quality is on the vertical axis at the top and lowest at bottom, whilst cost on the horizontal axis is greatest on the right and lowest on the left) Marks and Spencer may lie in the top right hand corner. Once you fill in all your competitors you may see a gap in the diagram (hopefully where your product/service could lye)
1101772
I would have to assume that it is not particularly good.\n\nOne of the key elements in any effective marketing plan is ensuring that not only is demand created, but that the consumer has some method of fulfilling this demand.\n\nThis posting shows a lack of understanding of this basic concept.\n\nHope this helps!
1088568
Knowing what ingredients are including in the product and whether or not any of these ingredients may be potentially harmful (cause side effects), also figuring out whether or not the cost of a product is worth it or if the consumer (that would be the person buying the product) should be buying a cheaper brand name (if they would be getting the same or near the same value for their money)...this can also be applied to products sold in bulk and whether or not the consumer is actually saving money in buying the bulk product rather than the regular product or more than one of the regular product.\n\nAlso included in consumer awareness is how advertising and marketing is used in attracting a consumers' interest.  The consumer must look very carefully at any advertising to distinguish what kind of strategy the company is using and whether or not it is false advertising...also the consumer must be aware of how marketing is used in shopping centers and stores in order to attract a consumers' attention to a particular product.
453713
Clients for oil?\nClients for clothing?\nClients for toys?\nClients for cars?\nClients for food?\nClients for outsourcing?\nClients for travel?\n\nI hope your business outline is better planned.
801288
There are certainly ethical issues with the advertising industry. It is by its very nature designed to subvert people's will and cause them to act in the interest of the advertiser and not in their own interest.\n\nModern advertising techniques were created in Nazi Germany in Hitler's propaganda ministry. It included cinematic techniques such as those developed by Leni Reifenstahl's 'The Power of The Will', which lionized Hitler. The Nazi propaganda worked so well that in 1945, the Americans took their research and put it to work on Madison Avenue. In the same way they also took Nazi rocket technology and scientists, and used them to go to the Moon.\n\nThe point of designing a good effective advertisement is to direct the viewer's attention, arguably to misdirect it. While I enjoyed creating advertising for clients who made good products, you can't realistically make a living restricting your clientele. Eventually, I moved into the technical end of printing where I was happier.
2562
In my experience, companies like this eventually get their's in the long run...generally if they lack ethics in their dealings with clients they also lack it internally...in their Accounting and Finance and HR functions too. You have seen a lot of companies who acted this way make headlines within the past few years (Enron, Worldcom, Lucent, etc), so we know that it does eventually does catch up with them...\n\nHowever, none of that solves your short-term dilemma so what I would recommend is a multi-part strategy that includes a lot of emphasis on what you do well. Differentiate your products, differentiate your services, stand head-and-shoulders over your competition in providing a great experience. Sure you could try to compete on margins, but in the end that only makes you have to sell harder and faster and could eventually bankrupt the company. \n\nI believe that just as there is room for cheaper and faster there is also room for creating a great buying / purchasing experience. Why else would companies like Mercedes Benz, Audi and BMW be around? They don't try to compete with Honda, Hyundai and Nissan. They cater to a specific clientele and show the value of their products...from the sales process to the service cycle, I think a similar approach, while a lot of work may be the only way to compete effectively.\n\nIf you spend your time fighting competitors like you have described above you waste valuable time that you could be better servicing your existing clients. Focus on them and they will in turn become your best source of leads and word of mouth advertising.
301461
Wikipedia has an excellent & comprehensive discussion of business ethics both as a field of study and as applied:\n\nhttp://en.wikipedia.org/wiki/Business_ethics
703492
The internet is still such a recent phenomenon, that laws and policies are being created as we speak.\n\nBut unless you're pretty certain they'll be OK with it, you should ask someone if you can put a link to their website on your blog. That would  be the right thing to do from an ethical standpoint as well.\n\nA lot of people create 'banners' for other people to put on their websites as a link to their's. But some people don't mind if you put the URL.\n\nBottom line is, when in doubt check it out. I can't answer your question about the legal ramifications (see link, below). But my bet is that you could end up getting into some hot water with someone if they haven't given you permission prior to your adding the link. Why risk it? It's just a matter of asking.
636137
The things you listed are all common concerns of small businesses all across North America and a few more would be compliance issues, hiring & termination matters and identity theft; not to mention the failure statistic of starting and maintaining a small business. \n\nThe business plan that has helped 23,000 business owners so far is a plan offered by GoSmallbiz in conjunction with Pre-Paid Legal Services, Inc. I am a small Business Specialist working with both of these companies. For more information about the plans available (including a short movie) visit my site at http://www.prepaidlegal.com/biz/greend94 .\n\nThe most common plan is $2.50/day, the price will vary depending on the location of your business and plan chosen.\nEmail or call if you have any questions.
707679
Yes of course.\nAdvertisement want to sell stuff to people.\nPeople are creatures with ethics.\nThus an advertisement must consider ethics when advertising. \nThus ethics play a major role in advertising.
1177051
Ask about their experience.  A lot of companies may not be able to share specifics of their clients, but should give you a general idea of what their capabilities are.  Let them know what you're looking to achieve - ROI, ROAS, CPA and let them show you what they think would be the best strategy.  \n\nI also think it's important that the agency has good relationships with the engines.  They may be able to get things done faster and have more pull if there is already an existing relationship.\n\nWhen you begin talking to agencies, let them do most of the talking.  Ask questions if there's anything you don't understand.  You don't want an agency who is not willing to answer your questions.  Also ask what services they offer - do they just do paid search or do they offer organic search optimization?  Will they write copy for you?  How often is reporting done - what kind of info will you find in the reports?  What is the typical timeline for a campaign launch?