What is a typical advertising budget for companies shown as a percentage of sales?
139241
This is a very broad scoping question.  Each specific industry will spend a different percentage of gross revenue on advertising.  If a company has good exposure to a physical location, lets say they are located on a busy street and they are a retailer, they don't need a large budget for advertising.  Furthermore, product specific companies will fluxuate advertising costs based on where they are in the product life cycle (Educational advertising costs may be larger than other costs).  \n\nThere are two primary ways that a company can decide budgets for advertising; top-down and bottom-up.  Imagine upper management on top and marketers on bottom.  In a bottom up situation, the marketers will design the budget and propose it to management.  In a top-down approach, the management will give marketers a budget cap.  From here, it gets more intricate and complex as to how actual figures are determined, but they are mainly determined by an analysis of your target market and the eficacy of different advertising channels in communicating the marketing message to said audiences.\n\nOverall, advertising is normally one of the largest expenditures that a company makes.  Consumer electronics companies like Sony and Panasonic spend a large amount on marketing.  Advertising is a part of marketing and represents a large portion of the marketing budget.  But, again, it all depends on the specific company and its current exposure and what point on the PLC you are talking about.  Answer those questions and you should be able to find a more specific answer via your resources.
210361
Per Google TOS, you are allowed to reveal only your earnings but not other metrics such as CTR. But on my site, average CTR is double digit. If you are talking about EPC or earnings per click, that's different from CTR.\n\nTo improve your metrics you may want to read the article "8 Tips for Maximizing Contextual Advertising Revenues" http://www.powerhomebiz.com/vol146/contextual.htm
437058
It depends on your target audience. I would say through websites/internet but then again, if you're selling to old people, that might not work out very well. That's why big companies like Nike, Apple, McDonald's.. etc have always mixed it up with TV,internet, billboards,.. etc
346161
This really should have been spelled out in your business plan before you started your venture. But, since it's a little late for that, contact potential advertisers who would be interested in selling to your target audience. Make sure you know who your audience is, how large it is now, and what you project it to be. Be sure you have a solid plan for selling advertising space, including size of ad, cost, length of advertising run, placement on the page, etc. You also need a way for advertisers know that they are getting their money's worth. If it's a clickable ad, how are you going to track the number of times the ad was clicked?
614408
90 sales to 10 sales is 9 times higher.\n\nHowever, you could say that 90 to 10 is 800 PERCENT higher.  That would be correct.
567162
Use a product that you use all the time. Tooth paste, deodorant, soap, brand of clothing, etc. etc. etc. This will give you an advantage because your already familiar with the product. Then just do a little research on that product like history of the product and company. After that set up your projected sales for a month. As a rule of thumb your advertising budget should be 3% to 5% of your projected sale. From there set up your web site and be sure to use power words that sale in your product description and advertising.
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Nike does not report their advertising budget by segment; that is propietary information.\n\nThey only report their budget to their shareholders as one number.\n\nTheir mosr recent 10K from 7/29/2005 says this about their past three years' advertising budgets:\n\n2005: $1,600.7 million\n2004: $1,377.9 millon\n2003: $1,166.8 million
129644
Use beareau of statistics information [usually free to get] to determine the demographic makeup of the market and where they live..eg first mortgaes second etc.\n\nThen find out as much as you can about where your competitors sourse leads and clients.\n\nIf the advertising budget is lean, try print media in geographical locations identified by your research  eg housing estates or neighbourhood identified with good property turn over, land sales, or whatever is desirable to that setor of the demographic pie chart.\n\nWhen choosing local print media, research which paper or magazine within the demography is most trusted..this can be more important that circulation.\n\nAlso consider free magazines for your target group that are handed out a train stations or bus stops as these are often read by people to pass the time...remember find mags for people whose public transport leads them to the appropriate location..either a suburb that turns over propert sales..or to the suburb from which most people want to move.
211652
less than the 50 cents you pay for it usually 10 to 20 percent of what it sells for
660181
depending on the company but on the average advertising manager should make no less than 48,000 per year on medium size company
5140
I would try Google AdWords and I would try whatever Yahoos answer is to AdWords.  Make sure that you put in a refering code so that you can determine which ads create conversions (sales) for you.
781095
ADVERTISING RATES\n\nSponsorship\nSponsorship entitles you to: \n\n\nPremium placement \nFull page 4-color bleed ad \nBusiness exclusivity \nOne business listing with 12-word description \nCover Girl Position for TOP FEMALE in your company which includes brief profile with head shot on the inside \nLink to company web site from MWYP home page For 1 full year of exposure\nOnly $3000\n\n\nDisplay Ads\n\nFull Page Ads\nWith Bleed: 8 7/8 W x 11 3/8 H - Trimmed size: 8 3/8 W x 10 7/8 H\nWithout  Bleed:7 1/2 W x 10 H\nCost:\n\nBlack & White:  $2400 \n4 Color:  $2770\n\n\n1/2 Page Ads\nVertical Ads:  3 1/2 W x 9 1/2 H\nHorizontal Ads: 7 1/2 W x 4 3/4 H \nCost: \nBlack & White: $1320 \n4 Color:  $1520\n\n\n1/3 Page Ads\nVertical Ads: 3 1/2 W x 6 1/4 H\nHorizontal Ads: 7 1/2 W x 3 1/8 H\nCost: \nBlack & White: $960 \n4 Color:  $1100\n\n\n1/4 Page Ads\nVertical Ads:  3 1/2 W x 4 3/4 H\nHorizontal Ads:  7 1/2 W x 2 1/4 H\nCost: \nBlack & White: $735 \n4 Color:  $840\n\n1/6 Page Ads\nVertical Ads:  1 5/8 W x 6 1/4 H\nHorizontal Ads: 3 1/2 W x 3 1/8 H\nCost: \nBlack and White:  $550 \n4 Color:  $630\n\n\n1/8 Page Ads (Business Card Size)\nVertical Ads:  1 5/8 W x 4 3/4 H\nHorizontal Ads: 3 1/2 W x 2 1/4 H\nCost: \nBlack & White:  $390 \n4 Color:  $450\n \nListings Only \nBusiness Listing included FREE with Display ad\nCost:  $130 \nSpecial Events Location Listing included FREE with display ad\nCost:  $260 \nAll listings included on web site, within 30 days of payment, and in 35,000 printed copies of the directory.\nMaximize your exposure! Display ads include one listing with 12-word business description.
278882
It very much depends on the company.  From your description, I wouldn't hope for much.
233750
2 cents to $1 million (or more)\n\nIf you use their search based engine, pay per click system for little ads around the sides then it start from 2 cents / click to your website. You are only charged for clicks you recieve.\n\nIf your budget is more than $3,000 then you have to call them and setup different ad routine and strategies you want.
1044947
On target earnings\n\nthe salary advertised is that achieved if you realise all sales/attendance targets that are attached to your position.\nthere is usually a basic salary advertised as that is the minimum you will earn.
1130953
Take the original/wholesale price, and divide it by .35\nThis will equal your selling price. (with 65% markup)
844085
Depends what you're selling in your store really.\n\nSo your previous answerer was absolutely right really.\n\nYou need to check the demographic of the population, what competition you have in the area, etc.\n\nFor instance.............if the average age of the population is 50+ there would be no point opening a baby shop................or no point opening a burger bar if there is a McDonalds on one corner of your block and a Burger King on the other !\n\nIn very simple terms, most very basic business estimates use the Pareto Principle (otherwise known as the 80/20 rule). This basically says that in a business 80% of the sales comes from 20% of the customer base. \n\nThis can be applied to many other statistics, so in your case, 13791 people are your target market. How you get them through the door is down to you, your product, your pricing, and your marketing.\n\nGood luck.