how do I market a new plastic extrusion business?
156685
There are many plastics businesses already entrenched in the market, so your best bet would be to market your product/s based on competitive prices.\n\nA brief description of your competition is below:\n\n"According to the U.S. Census Bureau, there were a total of 3,908 establishments involved in the plastics and basic forms and shapes industry in 2001. There were a total of 43,116 employees, with an annual payroll of approximately $2 million. In 2003, the workforce had decreased to 30,279 employees. The annual sales for the industry totaled $10.9 billion in 2003.\n\nThe plastics materials and basic shapes sector controls more than 30 percent of the industry in terms of market share. The sector consists of 931 establishments, with total sales of $3.3 million. The plastics materials not elsewhere classified segment made up more than 24 percent of the market, with $6.7 million in sales. The plastics products not elsewhere classified segment made up more than 19 percent of the market, with $6.7 million in sales. Still others included resins with sales of $24.9 million; plastics resins with sales of $8.7 million; synthetic resins with $3.6 million; plastic basic shapes, with $2 million; plastics film, with $3.3 million; and plastics, sheets, and rods with $4 million.\n\nA panel of 67 journalists gathered by the Newseum, a journalism museum, ranked the invention of plastic number 46 on its list of the 100 most significant news events of the 20th Century, according to a February 1999 American Plastics Council (APC) press release. Newsweek magazine seconded this opinion. As the APC reported in November 1999, the year-to-date plastic resin production by August 1999 amounted to 52.1 billion pounds, a 5.3 percent increase over production for the same eight-month period in 1998. August 1999 production reached 6.6 billion pounds, a 0.7 percent decrease from July 1999 production but a 4.1 percent increase over August 1998 production.\n\nBoth shipments and employment in plastics rose over the 1990s. Employment continued its annual growth rate of 3 percent since 1974, reaching 1,337,700 jobs by 1996, and shipment values continued their two-and-a-half decade growth rate of 4.1 percent, and between 1991 and 1996 alone shipment values rose 55 percent, reaching a value of $274.5 billion in 1996, according to APC statistics.\n\nThe 1992 Census of Wholesale Trade listed 3,490 companies as wholesale distributors of plastic materials and basic forms and shapes. Their combined sales totaled $28.5 billion. At least 160 of these companies reported annual sales of $25 million or higher. The industry employed 25,504 workers and posted an annual payroll of $803.6 million. These figures can be compared to those of the 1980s, where the 1987 Census of Wholesale Trade listed 2,744 companies in this group, with combined sales of $20.3 billion, 28,453 workers, and an annual payroll of $788.4 million.\n\nBetween 1988 and 1992, the average return on assets for the nation's plastic distributors dropped 45 percent, from 8.1 percent to 4.6 percent, although individual distributors had varying success. As Mark Bogin, of Roechling Engineered Plastics in Gastonia, North Carolina, observed in IAPD Magazine, "plastic distributors serve a cross-section of industry, and no two distributors serve the same market and industries in the same way." Bogin also said "there is hardly any industry that does not use our products, and regardless of general economic conditions there are always industries which are growing."\n\nAccording to a report issued by the APC in 2003, the overall industry had remained flat. The economy had weakened by the war in Iraq and the workforce continued to decline. The plastics industry being dependent upon other industry's needs for their products, felt the rippling effect of the downturn in the overall economy.\n\nIn 2004, the plastics market began to recover from the downturn and production of plastic resin rose to 6.
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Check with local churches, colleges, YMCA/YWCA, apartment complexes, etc. - any place where several potential customers gather/live.  You may be able to post something on their bulletin boards.  \n\nIf your parents are involved in some type of group, ask if they will spread the word to others in the group.  They may be permitted to spread the word at work as well.  Word of mouth might get you jobs quicker than anything else.\n\nIf there is some type of "Welcome Wagon" or other program for people new to your area, consider creating a flyer or business card that they can include to welcome packages.\n\nGood luck!
86519
Try Gurellia Marketing.\nthere are a lot of great books on the subject.
16198
There are many ways to sell more products than before. Here are few that I could think of -\n\n1: Plan - Be sure that have done your paperwork and know all the information about the product you are going to sell. You need to know what kind of audience you are going to target and to findout what is the best way to approach them.\n\n2: Market, From step one, once you have the information about who you are going to target, you need to find a way to approach them. In our everyday life, the most common ways are flyers, local newspapers and word of mouth.\n\n3: Great service - Be sure to provide the best service possible. People love to return to someone who treated them more than just a customer. Not only that, they are rocommend you to others they know as well. \n\nThese are few points that I have learned in my journey to run my own business and thankfully, my small business did a gross of $2.5Mil this year so far.
246651
Find your niche market.  Once you've figured out what kind of clientele you want to target, promote yourself within that market.  Go to Small Business Association and Chamber of Commerce meetings and network!  Go to their bulletin boards and answer web related questions.  Always include a signature when posting to bulletin boards / answering questions online / sending out emails.  Make sure to include the URL to your portfolio in your tagline.  I'll put mine in the tagline to show what I mean (I usually don't sign my answers on this site).  \n\nadded note: get business cards!  hand them out everywhere.  \n\nGood luck!
222204
first u have to make sure u have some people who are interested and talk to them and then make ur bussiness from there. If the people want a certian type of object or suvice then make sure to jote down and make sure u do it right away. Then make a website to get some people ..... need more help contact (416) 774-7561 this is a hot line for people who need help with busness issues
74616
if you have atelent to make something that is saleable
1029455
A company called Davison Inventegration at davison@mail.davisongetsresults.com can help you with the promotion of your product. They will send you an inventors package in the mail. everything is confidential and your rights protected. Good Luck!
595261
You have already done a bit of marketing which has also given you a bit of share. To promote more, following can be done:-\n1) U can post your ad's on sites which are most visited such as google, yahoo, hotmail, etc.\n2)You can also post ur ads on sites which deal in urban clothing\n3)You can also create a email ID by which you can send mails to your customers about the regular update.\n4)You must have segmented a market for your business, you can distribute brouchers stating your site name\n5)You can have people displaying samples of your products in a particular market, in such market you can collect information about ppl who have approached for some information and later on you can contact them.\n6)Distribute Free samples to capture new markets.\n7)You can give the names of ur site on your profile.\n\nFor that matter you could have named your sites over here also, so that people could visit them and give feedbacks\n\nI hope these would be enough, and would have answered you
182579
Decide how you want to sell them -- via your own storefront, or via distributorship. Your decision will affect the permits and licenses you will get.\n\nYou can start by offering your items to pet supply stores or gourmet pet food shops. Ask these shop owners their procedures and how they can sell your item in their shops. \n\nI interviewed a lady in Chicago who started a business selling gourmet ice cream for dogs. You may want to read her story to give you some ideas of how to market your product http://www.womenhomebusiness.com/startup/chillydawg.htm
1005619
Who is your customer? Who would have need for your product, service or idea?  Where are they? How do you get to them?  Once you have determined who your market is use the phone to get the "buyers" name, if you are dealing with business clients.     (Private buyers should be approached in a slightly different manner.)  When qualifying who the buyer might be, be nice to their support staff, but do not be phony or try to suck up.  Very obvious.  So, your initial phone conversation may be something like "Hi, I'm John Doe from ABC company who might be the person in charge of ordering industrial solvents?"  It takes about 90 days to establish your territory and, initially you will want to spend about 70% of your time just finding out who is the buyer. Spend the other 30% wearing out shoe leather.  One last note,  spend 10% of your time developing big accounts, 20% of your time developing medium accounts and 50% developing small accounts.  The small accounts pay your wages, the others buy your toys.  Finally, in this limited space and with limited product knowledge I can only provide these answers.  You will need to fit yourself and your product.  But remember, sales is a game of numbers you need to be in front of your customers to make a sale.  Good luck.
117331
Try a few of these methods and watch your sales soar! \n1.   Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products.  \n  \n2.   Host a grand opening or open house. Invite local business owners and residents from surrounding neighborhoods. Provide refreshments, drawings for door prizes, free merchandise samples, and have plenty of business cards and company brochures on hand.  \n  \n3.   Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer service, product availability and prompt delivery.  \n  \n4.   Explore various types of traditional advertising methods such as classified ads, yellow page ads, television and radio spots, and display ads in magazines and on other Web sites. Go with what meets your budget and best reaches your target group.  \n  \n5.   Support a local charity by sponsoring a fundraising event such as a food drive, toy drive or walkathon. Arrange for a formal presentation of your donation with cameras at the ready and try to get a local newspaper to publish the photograph.  \n  \n6.   Distribute fliers and business cards door to door, place them under car windshield wipers and tack them to local apartment, college and community center bulletin boards.  \n  \n7.   Maintain a visible presence within your industry. Participate in trade shows, attend community events and offer to speak on your area of expertise at seminars.
701606
Don't tell anyone what it is.  Make a prototype and approach a manufacturer directly.  You may have to find investors so that you can produce 10,000 or so to start out.  Then you'll need to invest in some advertising so that your product becomes known.
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The BEST strategy would be Word of mouth. This is the best form of advertising for your business - afterall, it is free.  Customers telling potential customers you are the best in the field. Or influential people endorsing your product for free. The book "Secrets of Word Of Mouth Marketing" is one of the best books to learn how to harness word of mouth, and you can read a summary here http://www.powerhomebiz.com/vol154/wordofmouth.htm\n\nSome marketing tips:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm
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contact the co. where it was manufactured.\nor\nu can put an ad. in papers\ncheers
780398
You might advertise in the newspapers or maybe book a business appointment with a company you think is appropriate for it and discuss with them in a one to one meeting,Hope this helps!!  GOOD LUCK
212833
The best way is to use marketing strategies that can reach this audience directly instead of using shotgun approach. This is a very specific market, and needs specific ways to reach them. Here are examples:\n\n1. Direct mail. It is cost effective easier to target this audience through direct mail pieces rather than an ad for example at Washington Post\n\n2. Advertise in trade associations catering to animal veterinarians. These publications are what they will read so your products need to be seen in these publications\n\n3. Find out what websites they visit and you can run some text sponsorship or banner ad campaigns. Be careful to measure your ROI.\n\n4. Be visible in trade shows catering to this market. You need to be there.