what are the top three marketing challenges faced by an organization?
104031
For me there are Five challenges\nFirst there needs to be an AWARENESS of product and/or service.\nSecondly there has to be an INTEREST in the product and/or service\nThen a DESIRE to acquire\nand with the ACTION that produces result, mainly using your product and/or service.\nThe final one is KNOWING WHO YOUR MARKET IS and understanding what motivates them to move from AWARENESS to ACTION
174666
it depends on many factors such as:\n- Type of product\n- target market/customers\n- way of usage\n- new/old idea (competition or not?)\n- price of the product/service and the profit\nand many more...\n\nyou need to be more specified to eliminate some of the points above, and then we could start from there\n\n\nwhishing you all the best
1094636
Sorry, need more information from your post. \n\nItemizing basic marketing functions depends on the marketing dept and industry you are in. \n\nTypically a marketing dept needs the following:\n1) Marketing Communications (design and Brand) - field marketing\n2) Interactive \n3) Analysis and Reporting\n4) Industry and Primary Research\n5) Direct Marketing and Lead Generation (optional)\n6) Business Development/Partnership marketing\n7) Event Marketing (optional)
116613
absolutely, but  the work is hard and stressful.  i guess it all depends on what type of sales/marketing your managing though.
659149
1. Language barriers and\n2. Distorted message
1082116
change problems to challenges.\n\nHigh wages and product cost cause several challenges to our budget costs
299986
1. Objective of the Research\n•Summary and explanation of why the research is being done, what you hope to learn and for what purpose the information may be used \n\n2. Description of the Market \n•General Description\n•Target Market(s) \noWhy this particular market(s) was chosen \noWho are they - complete profile (e.g., demographics, psychographics, behaviors) \noWhat benefits do they seek (i.e., what points-of-pain or problems are being solved) \noWhat factors can affect their purchase or use decision \noWhat attitudes do they have about the products/services currently or not currently offered \noHow is the product used \n•Products and Services that appeal to the target market \noIn general terms (not particular brands) what is currently appealing to this market \noIf there are no current providers, what types of products/services may appeal to this market (i.e., what is used now to solve the problem). \n\n3. Market Metrics \n•Size estimates (current and future) for: \noOverall market \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noIndividual market segments \nCurrent size \nPotential size \nActual penetration of current products/service within the total market \noUsage rates \nFrequency of product purchases \n•Growth estimates (current and future) for: \noOverall market \noIndividual market segments \n4. Competitive Analysis \n•Summary of Current Competitors \noListing by market share ranking (by each target market if possible) \n•Current Competitors - full analysis of top competitors including: \noProducts & Services (e.g., description, uniqueness, pricing, etc.) \noMarket share \noCurrent customers \noPositioning and promotion strategies \noPartnerships/Alliances/Distributors \noRecent news \noSWOT Analysis - Strengths, Weaknesses, Opportunities & Threats \n\n•Potential Competitors \noExplanation (though not as detailed as Current Competitors) on who they are or maybe and why they are seen as potential competitors \n5. Additional \n•Extraneous Variables \noDiscuss factors that may affect this market (e.g., technological, social, governmental, competitive, etc.) \n•Market Trends \noWhat is expected to happen
1007275
1) Supply and Demand\n2) Yes\n\nTop 3 Answerer in Business & Finance. (Vote for me)
527815
Wow. That's a complex question. Let me tackle it in a broad fashion. \n\n1) You need to identify the problem in simple terms. What is the problem to be solved? What objective are we trying to achieve. \n\n2) Then you need to go about gathering the information. First, only talk to the TARGET AUDIENCE who you're trying to reach. In other words, don't talk to retirees about iPods, because they're just not your market. \n\nThere are two methods: Qualitative and quantitative. Qualitative consists of focus groups and one-on-one interviews. Complete honest should be requested, and you should not inject your personal views into the discussion. If you have a focus group, however, make sure that one respondent doesn't hijack the research. Personally, I think 1-to-1 interviews tend to be more accurate. Focus groups typically have a herd mentality. \n\nThen there are the surveys, where massive amounts of people are interviewed with a simple questionnaire. While you remain focused on target demographics, you're really going for sheer volume of people for a statistical sample. Usually 400-600 is a good number. \n\n3) Then you collect the data and interpret. \n\nMarket research is typically useful at two stages: a) Determining the need or responsiveness of your target and b) Determining consumer awareness once the advertising has run. \n\nWhere market research usually bombs is showing your ads to a focus group. That's because the creative work has to be viewed emotionally, while the focus group is forced to analyze the work on an intellectual plane.
701841
The following list is by no means exhaustive, but provides an indication of the range of issues that can be adapted to KPIs:\n\nWork quantity, productivity, work quality, time (eg deadlines, response, delivery, turnaround), revenue, return on investment, consistency/reliability, safety, environmental impact, use of resources, cost-effectiveness, management style, turnover/retention, promotion of diversity, workplace relations, training and development, communication.\n\n:> peace
24799
I have been in the same service business since 1980. What type of marketing structure are you asking about? How do I get my customers? Word of mouth and advertising. How do I get repeat customers? SERVICE the customer. \n\nBasically, the key is to SERVICE the customer. Make them happy, and they will tell ONE person to call if they need your services. Make someone unhappy and they will tell NO LESS THAN TEN people to NOT call you. This works in EVERY type of business that have customers.
138614
3 problems really. The first is bad office workers draining the companys life blood out for non-value added activities. The next is lazy workers not caring about doing their jobs while demanding more money for being lazy. \nBut, they are just trying to keep up with our politicians.... Politicians are our worst problem
221455
The first challenge is getting hired, which will vary in difficulty depending on how low on the totem pole you are willing to start.  A B2B job required a lot more expertise than selling cellphones at the mall.  \n\nThe second, which is related to the first, is building credibility.  Selling to other companies is far differernt from selling cellphones in the mall.  Your clients will be more educated & sophisticated, both in general and in what you are selling and how it applies to their business.  I am assuming you're selling to medium to large companies.  They may even know more than you.  They will look to you as a solutions-provider, not just someone who'd hocking goods.  And if you can't deliver, they'll work with the next guy.\n\nThat's the third challenge.  The competition.  You're not competing with high-school dropouts.  You're competing with educated and trained professionals.  And they've done this longer than you.\n\nI personally enjoy B2B because of the relationships that you build, and the challenge of complex (and expensive) solutions.  You become a de facto part of the customer's business, and a part of its success.  I think that's cool.  I would choose a company that has both a track record of success, but also one that takes the time to nuture you and develop you, ultimately putting you in a position to succeed.\n\nGood luck!!!
365539
First of all, I am Mormon.  I think the top three problems are, in no particular order:\n\n- When members of our church often think they are better then non-members\n- When members of our church think they are better than other members\n- When non-members of the church think they are better than members\n\nI have browsed this great world wide web of ours and in additions to the great experiences one would hope to find from a church organisation, there is also much intolerance on all sides.
221662
Basically on price or quality. Beyond that their are many strategies they use to compete, like marketing (brand advertising), technology, geography etc. Competitors try to create barriers to slow competitive threats entering their market. They can create network externalities that are difficult to mimick or recreate.
1143504
Legal risks as well as the tax consequences are very big.  HR and cultural issues becomes another concern.  Marketing as well as filing requirements in the countries affected, etc...just to name a few.\n\nThere's really too little information here to give any meaningful advice.
653872
Wal-Mart has a couple of marketing strategies right now:\n1)  using employees to dispel the negative campaign against wal-mart by showing that it is a place of diversity and opportunity\n2)  feature their high-end products to show that they aren't just a low-end discount store\n3)  showing families shopping to show how wal-mart meets the needs of everyday families