If you must persuade your audience to take some action, aren't you being manipulative and unethical?
112484
If you are marketing any product, you must persuade your audience to purchase that product over other products.  \n\nPersuasion is one thing, manipulation is quite another.  \n\nManipulation implies that there is a deliberate attempt to mislead a customer or falsify information.\n\nFor example:\n\nPersuasive:  Our product contains ingredients that have been shown to lower the risk of heart disease when included as part of a healthy diet.\n\nManipulative: Our product will cure heart disease, lower cholesterol and make you lose weight.  If you don't eat our product you will die, and probably soon, of a heart attack.\n\nPersuasion is ethical, manipulation is not.\n\nYou can question whether a customer ought to be persuaded to spend money on your product (cigarettes, lottery tickets, luxury items) when there are other things they could spend it on, but that is your personal choice depending on the product and your own personal ethics regarding it.\n\nIt is great to question whether a specific marketing tactic is ethical or manipulative - there have definitely been examples of manipulative or unethical marketing campaigns, but you really can't paint all marketing techniques with the same brush.
254036
I don't know, but make sure you have your idea patented before you go showing people. If not, they'll say they're not interested, then turn around and make them.
3812
No, not at all!\n\nThey dont have to be the customers of the product legally.\nhowever, otherwise it would be very good and look good and if the actor is doing that after he has used it for some time. \n\nBut then do you really think that is the case.\n\nAdvertising is just the medium that uses the popularity of a celebrity to connect the consumer to the product, the connection comes out of the good will of the celebrity created elsewhere. \n\nHowever, this does not point to an underlying conflict related to ethics.\n\nMany celebrities have consciously said no to promotions that they thought were against their ethics, principles, or the image among the public. \n\nThis kind of self-regualtion is good and sets good examples.
167903
If it's actually neccessary but if they are not going to care anyway what's the point.\n\nIt is not advisable,  to venture unsolicited opinions. You should spare yourself the embarrassing discovery of their exact value to your listener. \nAyn Rand
305955
In a sense, you're right about manipulation and believe me, it's difficult to tolerate! But there's other ways to manipulate too, such as misleading, deceiving and then deifying. It's still diffiuclt to almost impossible to tolelerate.
379899
A good tact would be to talk about sacrifices you or others make to help others.  Also, think of things people don't necessarily want to do, but do anyway because they know it's the right thing.
744853
The most persuasive people do not seem to be trying to persuade anyone of anything.  I think two of the most persuasive are Mother Teresa and His Holiness, the Dalai Lama.  They persuade us by their example and their lives of dedication to their fellowman, not by their words.
739809
it is most definitely not ethical.  it is scandalous.  now, are you aware that much of the stuff aimed at gr6 gr7 is actually aimed at mainstream consumer.  that is the age that business considers most readers of advertising to be.\nbrainwashing techniques by contually repeating ads is not ethical either.  I wonder how much of what we consider necessary for life and happiness is advertising generated.  it is dictating what we need and want.
229022
I'm not sure that your marketing instructor will appreciate this, but even though your environment (customers, suppliers, investors, community...) will punish you if it thinks that you are unethical, choosing to be ethical still incurs an opportunity cost.  Think like this, you are Nike and you have six low cost suppliers for sneakers, just like Reebok.  If you know that the two cheapest ones employs children and choose to use neither, you are constricting your options to compete.  Not all questionable actions are found out.\n  This is why I detest linking ethics to profitability.  It's so hollow to follow the "Right path" because it makes you more money, instead of value driven behavior being done for more fundamental principles.\n\nGood luck to you on this....
243304
I would consider that shrewed business tactics. More power to you!
491112
actions speak louder than words..
1137889
I think this requires a great deal more than just changing someones beliefs. You have to get them to see that what you are saying is in thier best interest, and not just a selfish change that you want them to make to meet your personal need. But, on a root level I do agree you do have to get them to believe they need to change.
1004405
It's not so much that they call a lot (although they do)...it's that when you say you're not interested, they STILL don't shut up. Whoever's been training them needs to rethink their strategy. I mean, if they weren't wasting their time going on and on (and on) to ppl who don't want their product, they might be able to make a sale to someone else instead.
647002
Those steps are well outlined but it is a psychologial war of wills once you have come into a position of power. Can your deception outwiegh your corruption? If so you will succeed. Temporarily.
695416
You are being toyed with, from the way it sounds at least. I wouldn't put up with that. It is never fun to be at the butt end of someone else's game, whether it is a malicious one or not.
1124240
When you convince somebody, you make them see your point of view and think like you do about a particular issue. \n\nHowever, when you persuade somebody, you actually pay less importance to making them see you point of view. Instead, you focus on them just doing what you want them to.
6977
It does not matter whether they can understand or not. It is hurting the person doing the teasing. It's very bad for the soul because you set yourself above the target. This is a form of pride. When you were first disgusted with the film, that was your conscience talking. When you started to compromise the "voice" inside, it stopped. This is what the Bible terms "searing your conscience with a hot iron". Not to that extreme, but more and more steps will make that "voice" inside you grow dim.