How do I increase traffic to an industry specific web site?
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Yes. Content is KING. Search Engine Optimization is important but if you have original, good content the success will come for sure.
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Website Promotion\n\n1. Search Engine Submission\n\nSince search engines (SE) and directories account for over 80% of the traffic that a website receives, your top priority would be to make sure that your site is listed with them. However, it doesn't help to be listed if your link shows up on the 20th page of search results. Before submitting make sure that your site is optimized for the best possible search ranking. \nMORE DETAIL plz see the link \nhttp://gethitsnow.blogspot.com/\n\nWhile there are tens of thousands of search engines on the web, over 90% of the search engine referrals come from the top four search engines (see figure below). They include Google, Yahoo, MSN, and AOL Search. Needless to say, it is absolutely crucial that your site is listed with these giants. Although you really don't need to submit your site to them (their spiders will eventually find and index your site), it does not hurt to make sure that your site gets queued for indexing.
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use the name of ur site as much as u can, like share its name with ur frnds, go to Forums relating to ur site, Make a link of ur site as the signatures, distribute it via Yahoo! msngr, jus do anithing u seems to get crowd on ur site.
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Build your inbound links.\nMost of the directories online charge a one time fee to review your site and add it to their index.  Here are three of my favorites:\nhttp://www.avivadirectory.com/cgi-bin/affiliates/clickthru.cgi?id=kahmer\nhttp://www.kahmer.com\nhttp://www.joeant.com
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Use meta tags in your webpages. Submit your URL to each individual search engine. Find free directories on the internet. Exchange links with websites that have similar content to yours, or that get the same target visitors that youd like to come to your website. Make business cards with your web address. \nYou could try to optimize your website for search engines. I used this site http://www.searchbliss.com/seo-tools/default.htm\nI did all of these things and I get a good amount of traffic to my website, and my traffic has been increasing month to month. All of them were free except for the business cards.
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I think you have one of these problems:\n\n1. You are not attracting targeted traffic - people who might be interested in your type of service\n2. Your service is not something that is purchased on impulse; a buyer may require time to think of it and may even require to consult with others\n3. Your sales copy is not compelling enough\n\nGetting traffic is one thing, but getting people to buy into your product/service is another. For an online business to succeed, you must do both.\n\nTo increase conversion, here are my suggestions:\n\n1. Make your site design more professional. Your target market is the professional sector. The graphic leaderboard perfectly conveys that BUT your cliparts destroy the look. Lose your cliparts and change it with better graphics that would convey a more professional approach. Cliparts look so 1990s.\n\n2. Create a more compelling copy. Instead of "What Do I do" - change it to WHAT CAN I DO FOR YOU? In sales, people do not buy what you can do, but they buy what you can do FOR THEM. There's a big difference. Focus on the visitors -- how you can help them, how your training programs can improve their productivity or bottom line -- and not on yourself\n\n3. Increase buyer confidence. Put testimonials of previous clients, show concrete examples of how your training helped other companies\n\nTo get more traffic to your site:\n\n1. Create the best content you can. Your content should have compelling copy to make people.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. \n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website.
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Make it known for search engines. Go to well known search sites such as Google and add your site's URL to its database.
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The cheapest way is to share links with as many other sites as you can..Buy the book, "Low-Cost Web Site Promotion", by Barry Feig. You can find it at the big bookstores or go to www.adamsmedia.com
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An overview of internet marketing and what every business should know about web promotion. \n\nSteps \n\n\nProofread your website: There's no point in marketing it like crazy if it has silly errors in it. Make sure it's ready for the professional world. \nRegister a great domain name: Find a domain name that has the type of business in the name. Ie, a dog walker might register \n\nwww.sanfranciscodogwalking.com. \nSearch Engine Optimize your site: Make sure your site has the necessary meta tags (description, title, and keywords), alt tags, title tags, and \n\ncopywriting. If these are new terms for you, visit http://www.sadiedesigns.com/blog.shtml for a basic web marketing glossary. \nAdd your site to local searches: Most of the search engines have local search functions, and you should definitely appear there. Visit \n\nwww.local.yahoo.com, www.local.google.com, and www.superpages.com to list your site. \nRegister your site with search engines: Submit your site to the major search engines (Google, Yahoo, MSN) and directories (DMOZ). \nBuild links: Ask other related sites to link to your site. You'll have better luck if your site offers solid resources, tools, or tips for readers. Also \n\nsubmit to related directories. \nWrite articles: Write articles about topics relating to your site, and publish them on your site. Also submit them to as many article directories as \n\nyou can find. Just do a search for "Article Submit". \n\n\n\nTips \n\n\nMake it easy for people to contact you from your site by adding a Contact Us form, not just listing your email address. \n-------------------
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if the site is for a small business you should check out http://www.merchantcircle.com\n\nTheir whole purpose is to empower the "little guy".  They offer tools to help grow your business and send traffic your way.\n\ncheck them out.  They're new and free so it's not going to hurt.
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Their are several things to do.  Add free related content.  Go to goarticles.com and other places for that.  Then do a press release at prweb.com.  Then youll need to make sure youre submitted to every searchengine.  You can do ppc at smaller places to save cash, or try putting an ad on adbrite.com.  Also, there are places that will get the traffic to you, it is not the best targeted, but if you have a good sales or home page, you can land em.  Also write articles about your site and place them in every article directory, also, try forums - this is a great place for targeted visitors, and make sure you place a link in the signature block.
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Link to your site as much as you can from other websites. \nSubmit your site to all the search engines you can manually. \nPut lots of text with keywords on the main page of your site. \nThe are also companies who will do this for you.
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"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.\n\nHere are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: \n\n1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!\n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\nIf you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm \n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.\n\n6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.\n\n7. Advertise. Whether buy pay per click advertising with Google Adwords or Yahoo Search Marketing Program, track your ROI carefully
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Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:\n\nCraigslist http://www.craigslist.com\nGoogle Base http://base.google.com\nClassifieds for Free http://www.classifiedsforfree.com/...\nText Link Exchange http://www.txtswap.com/\nRecycler.com http://www.recycler.com/\nYahoo Classifieds http://classifieds.yahoo.com/\nUS Free Ads http://www.usfreeads.com/\n\n"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.\n\nHere are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: \n\n1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!\n\nRecommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/\nBig Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml \nCGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/\nHostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html\n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\nIf you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm \n\nSEO for Google http://www.powerhomebiz.com/052006/google.htm\nSEO for Yahoo! http://www.powerhomebiz.com/052006/yahoo.htm\nSEO for MSN http://www.powerhomebiz.com/052006/msn.htm\nTying It Together: SEO For The Big Three http://www.powerhomebiz.com/052006/seo.htm\n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.\n\nHere is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
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I am assuming u mean targeting serious Traffic.\n\nA good way is subscribing with search engines like google.\n\nThey charge you by the word. For Eg: is your site is about cars. You can subscribe with google whereby when anyone searchs for "cars" your site comes up.\n\nThey charge you based on the popularity of the word, the numbers of words you subscribed. The period you want to be subcribed to etc. It is generally cheaper than other means.\n\nAnother way is to have a link on your website to some other popular website. Of if you have an banner made for your site , you can use it to display on some of the smaller online companies (like your local newspaper) who may not charge you as much money.
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Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: \n\n1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!\n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\nIf you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm \n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.\n\n6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
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I dont mean to be mean with this answer, but do yourself a favor. Dont wait for people to come to you. Get out there and market yourself and your site. Just submitting your site is not an answer. Yes, you may get some more traffic, but there is no one on this planet better than you to do this.