What is more important? Money, Product, Customer, Management Team, Marketing, Operation, Core idea,or strategy
104429
The person who manages all this things is most important
997980
Once at the beginning of the business; and subsequently, as often as your business changes in a "major" way.  Remember, the point of the business plan is to keep you focused on a specified set of priorities, and to educate your prospective investors.
129215
Short answer: you can't.\n\nTake a corporate budget; you have limited financial resources to allocate.  Marketing will want increased dollars and will make a good case for it.  Higher product visibility means higher sales volume, therefore higher revenue, therefore higher gross profit.  Manufacturing will want more dollars and will make a good case for it.  Better equipment means lower manufacturing costs, means higher gross profit.  Research and Development will want more dollars and make a good case for it.  Better products means higher sales volume, therefore higher gross profit.  Who's right?  As CEO, you make the decision based on personal experience and anecdotal evidence from other companies; you just do your best.\n\nAnd you can't even know if it was correct after the fact, because even if your decision yields a profit, a different decision might have meant more profit.  And, heck, even if you somehow *could* know that one way worked out for a better profit for the upcoming fiscal year, the other might have been better long-term so you have to weigh that decision.\n\nBottom line, you can never *ensure* the resources are correctly allocated, you can only ensure that every effort is made to utilize the resources in the best possible fashion for the company's long-term and short-term success.  You do that by bringing the best human resources to the table, allow full input into the process, then go for it.
1007275
1) Supply and Demand\n2) Yes\n\nTop 3 Answerer in Business & Finance. (Vote for me)
863923
The importance of marketing in organization success are the competition that might occur, challenge, team player, co-operation, confidence, big thinking, self-esteem.\nMarketing means the organizations needs to reach for certain goal to COMPLETE their organization.
402781
sales....any kind of sales.  in fact, i have to put up with these people all the time!!!!\n\nalso, big business.  they are the ones running it...well, not running the whole thing, but they are trying to get there.
215744
Both. \n\nYou have to pay the owners of the company or you would have no one founding companies. You have to share the profits with the employees, or you would have no work force. You have to provide value to the customer, or you will have no customers.\n\nSeems to me that when the owner, employees, and customers are all doing well on your products and services, then you are making money AND serving the public good.
1123115
The best strategy for achieving success in any business is to look at your business through the eyes of potential customers:\n   \n*Why would I want their product or service?   \n*Why would I do business with this company?\n*How would I want to be treated?\n*How would I want my account to be serviced?\n*Why would I continue doing business with this company?\n\nAddress those issues, and always view your company through your customer's eyes, and you will have a head start on being successful.
525805
Marketing management encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. If, for example, the finance department of a given company makes pricing decisions (for deals, proposals, contracts, etc.), that finance department has responsibility for an important component of marketing management -- pricing.\n\nRegardless of the organizational unit of the firm responsible for managing them, marketing management functions and activities include the following:\n\n\nMarketing research and analysis\n\nIn order to make fact-based decisions regarding marketing strategy and design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. Traditionally, such analysis was structured into three areas: Customer analysis, company analysis, and competitor analysis (so-called "3Cs" analysis). More recently, it has become fashionable in some marketing circles to divide these further into five "Cs": Customer analysis, Company analysis, Collaborator analysis, Competitor analysis, and analysis of the industry Context.\n\nTo perform accurate analysis in these areas, marketers often find it necessary to invest in research and collect the data required to examine these issues objectively. As such, they often conduct market research (alternately marketing research) to obtain this information.\n\n\nMarketing strategy\n\nOnce the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of strategic objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals.\n\nTo achieve the desired objective, marketers typically identify one or more target market segments which they intend to pursue. The company will then allocate more resources to aquire and retain customers in the target segment(s) relative to other (non-targeted) customers.\n\nAdditionally, marketing managers will identify the desired positioning they want the company, product, or brand to occupy in the customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is differentiated and superior to the benefit offered by competitive products. For example, Volvo has traditionally positioned its products in order to be perceived as the leader in "safety" in the automobile market in North America.\n\n\nImplementation planning\n\nAfter the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning across the "4Ps" of marketing: Product management, Pricing, Place (i.e. sales and distribution channels), and Promotion.\n\nIn many cases, managers will develop a marketing plan to specify the key implementation intiatives that the company should pursue to execute the chosen strategy and achieve the specified marketing objective.\n\n\nProcess and project management\n\nOnce the key implementation initiatives have been identified, marketing managers work to oversee the execution of these projects. Typically, this involves designing and improving the effectiveness of core marketing processes, such as product development and pricing, along with the oversight and management of specific marketing projects, such as sales force management initiatives, channel marketing programs and the execution of public relations and advertising campaigns.\n\n\nOrganizational management and leadership\n\nMarketi
175718
Customer is king for the business. Without customers the business does not have a reason to survive. Understanding the customer and their needs should be the primary driver of R&D Activities. Market needs are also important and must be studied carefully to supplement knowledge needed to direct R&D activities.
566091
1) Design - You need a plan and a strategy to make a product improve in quality and performance.\n2) Testing and implementation - You need to test the implementation of the product and make sure it is executed without errors.\n3) Project Management - This is a key strategical device. You need good project management for the outcome of the product to be successful.
185772
its most important to b both...
951661
Simple answer would be that Marketing (the study and analysis of the product or service a company provides, its brand positioning, pricing, promotion to potential buyers, and the development of strategies to manage all these areas) is an essential part of a business plan and in the real world business grads are expected to be able to help in this area.
255196
money\nmoney\nmoney\nmoney\nmoney
126336
On the rise... the concept of involving the customer appeals to most if done correctly.\n\nI'd be happy to more more information if you let me know the specifics of what you'd like to know.
334421
It should be extremely important.  This is the base for how business is done in YOUR company.  Unfortunately, many companies only see these things as words, not actions.  They can only be as important as a company makes them.  The best way to check out the validity of a mission/vision/values is to experience the company first hand.  Check it out, talk to people and, if possible, do a job shadow.  If the espoused vales are not evident and widely held within the company, the mission/vision is b.s. and no more valuable or important than a page in the dictionary (it's actually worse, being misleading and falsification of identity).  In an ideal world, words would have meaning, missions would be honest and a values would be tightly held onto.  If you are developing your own mission/vision, think about who you are, how you want to be seen and be honest.  The importance is personal and, like many things, it is what you make it.
1029218
Professional advice about how a company can save money is only going to be successful if all levels of management are encouraged to share responsible strategies.\nSteven Berger said most managers want more accountability.