How does effective marketing communication aid in a telecommunication industry?
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Not quite sure exactly what you are looking for but here goes.\nTelecommunications has really changed over the last few years. A LD Call that cost $2 per min. now cost 1/10 the price. Telecommunications has become a commodity all using the same equipment and services, therefore the only difference then is communications between the provider and user.
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MULTI LEVEL MARKETING(M L M)\n\nit is indeed a very good concept fpr getting large scale success but one has to toil a lot to achieve in this multi level marketing......\n\nadvantages:\n1.not wasting money un necessarily for advertising:\n2.here the consumer is the dealer....benefit is directly acheived without any brokers.......
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Start with a strategy and goals.\nClearly define your target audience.\nthen create a list of all the ways you can communicate with them.\nthen rank the list based on cost versus reach.\nthen try the most affordable options first.
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Contact local newspapers, radio stations and television stations to see if they can supply you with a public service announcement. You might have to talk to the marketing director or some similar position.
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Read: Marketing – By Philip Kotler, Prentice Hall.\n\nYou can find out more about it, or buy the book at http://www.amazon.com/Marketing-Management-Philip-Kotler/dp/0130336297
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CENTRE FOR TECHNOLOGY AND PRODUCT MARKETING\n\nE-mail: ctpm@nird.gov.in\n\n \n\nCENTRE\n\n          Science and Technology (S&T) hold immense promise for the development of rural areas. The benefits of Science and Technology have however, not been fully reaped by rural people to meet the basic human needs like food, health, water, energy, shelter and employment. Improvement in technologies, products, processes and development models offer tremendous opportunities to address these problems facing the rural folk in the farm and non-farm sector. Awareness generation and capacity building through demonstration-cum-training among the rural poor about the importance of technology relative to their needs and transfer of technology are necessary. On the other hand, product marketing is another inadequately addressed area as far as rural producers are concerned. Problems of quality standards, market demand, response to emerging consumer market demand response to emerging consumer preferences, strategies to meet the competition are also areas that need attention.\n\n                In order to build the capacities of development planners and practitioners and carryout related studies, the Centre for Technology and Product Marketing (CTPM) was established in May 2005. The centre will also address the problems of technology transfer and marketing of rural products.\n\n \n\nFOCUS\n\n      Focussing on the overall rural development through technological intervention and market promotion effort will be made to ensure sustainable development. This would require a systems approach to need-identification, choice of technology, appropriate economies of scale, ecological sustainability, optimum use of local resources upgrading of skills and capabilities, market research etc.\n\n \n\nMANDATE\n\n   The mandate of the Centre for Technology and Product marketing are\n\n            *\n\n              Conducting training and undertaking research technology transfer and marketing of farm and non-farm sector products.\n            *\n\n              To document good management practices of transfer of technology covering project cost, accessibility, acceptability, maintenance, profitability, marketing, etc.\n            *\n\n              To prepare Technical Brochure and Information, Education and Communication materials on various technologies for the benefit of the rural populace.\n            *\n\n              To help in popularising and disseminating appropriate technology by liasing and networking with all major stakeholders (technological institutions, technology promoters, users, District Rural Development Agencies (DRDA), Zilla Parishads (ZP), District Industries Centres (DIC) Council for the Advancement of People’s Action and Rural Technology (CAPART), Marketing Support Organisations (MSO), Financial Institutions, local bodies, Non Governmental Organisations (NGO), etc).\n            *\n\n              To undertake Action Research on the transfer of technology and to document the experiences for wider dissemination. \n\n         \n\nRural Technology Park\n\nThe Rural Technology Park (RTP), an extension wing of the CTPM, has been established to demonstrate appropriate technologies suitable to the rural areas. Currently the following technology-based units are functional in RTP.\n\n            *\n\n              Vermi-culture\n            *\n\n              Cost effective rural building technologies\n            *\n\n              Sanitary Park\n            *\n\n              Water Conservation including Rain water Harvesting\n            *\n\n              Hand made Paper\n            *\n\n              Renewable Energy (Solar Energy)\n            *\n\n              Natural Dye\n            *\n\n              Bio-Technology\n            *\n\n              Value addition and Food Processing\n            *\n\n              Medicinal and Aromatic Plants\n            *\n\n              Home-based Chemicals\n            *\n\n              Apicultu
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It will vary from industry to industry, but I'd say between 5 - 15% of the people you talk to (more than a couple of minutes) should translate into sales
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Sorry, need more information from your post. \n\nItemizing basic marketing functions depends on the marketing dept and industry you are in. \n\nTypically a marketing dept needs the following:\n1) Marketing Communications (design and Brand) - field marketing\n2) Interactive \n3) Analysis and Reporting\n4) Industry and Primary Research\n5) Direct Marketing and Lead Generation (optional)\n6) Business Development/Partnership marketing\n7) Event Marketing (optional)
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Hi,\nThere are many marketing firms out there that will and can get you started. Check the yellow pages or internet.
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Retail sales inthe telecommunications industry
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That's pretty vague. You need to at least give an example, like what kind of business. Check this website and maybe you can put together a sound marketing project you can use. http://www.managementhelp.org/
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I hope you have an extremely good personality.  In advertising it's all about selling - and to do that you have to have what it takes to get people to talk to you.  Your personality will be what makes you or breaks you.\n\nWhen people are comfortable talking to you, and you are listening to what they want and need - you will be able to asses that customers situation and develop a program or product that will benefit them, you and the company you are working for.  \n\ngood luck with the position!
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SMS marketing is one of the most effective marketing tools available to inform your clients abt the latest promotions at your store....\n\nthru SMS marketing you are sure that your client got your intended communication, unlike many other promotional tools....hence, in terms of the effectiveness its very high....
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There is nothing as successful as actually getting on the phone, and pitching to clients direct. This obviously only works if you are pitching corporate though. If you are aiming at B2C business (business selling to general public) then it is good firstly to have a website, and then to make sure that website is visible to your target audience. Think about where people would shop to find your product... where would they look?
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Case studies of work your agency has executed for other clients is always effective. Hopefully your case study will highlight work for a company closely related to your target.\n\nBusinesses are very interested in ROI - Return On Investment. Therefore, present metrics you've used to track previous campaigns, as well as the "win" your client realized.\n\nAs with all advertising, building a brand is important. Therefore, try to market your company in ways that highlight your brand attributes.\n\nRemember that in your case, you have at least two target audiences: future clients and future employees.
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I have been in the same service business since 1980. What type of marketing structure are you asking about? How do I get my customers? Word of mouth and advertising. How do I get repeat customers? SERVICE the customer. \n\nBasically, the key is to SERVICE the customer. Make them happy, and they will tell ONE person to call if they need your services. Make someone unhappy and they will tell NO LESS THAN TEN people to NOT call you. This works in EVERY type of business that have customers.
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here is my answer with thanks to Roy H. Williams Nicknamed "the Wizard of Ads" i have editted some of the contents though\n\nOutdoor advertising/billboards: this reached out to more people but are limited to a picture and usually no more than eight words. \n\nRadio: Reaches the second most people for a dollar, however it can only be loosely demographically targeted. \n\nCable television: offering the impact of moving images as well as spoken words. It can be targeted geographically \n\nBroadcast television: Big prestige. Big bucks. But is able to target psychographic profiles. do note to buy specific shows and never to buy a rotator. \n\nNewspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media. \n\nMagazines: may be expensive, but high-impact with tight targeting. Weakness is infrequency of repetition. \n\nDirect mail: Highly targeted, all the way down to the level of the individual but it is not cheap. \n\nYellow Pages: for customers who has yet to make up his or her mind.\n\nhope this helps =)