Mainly from the purpose of UNDERSTANDING CUSTOMERS for any product or service
136081
Customer satisfaction is gained with the sale, or service, they leave with a smile, feeling that they've been treated with respect...customer loyalty is when they return to your business, because they know you'll treat them fair, and honest.
72783
knowing what you want the porgram to do would help a lot.
105611
Consumer Search collects reviews, summarizes them, and makes recommendations.
291619
The purpose of advertising is two fold. One is to introduce a new business or product to the community whether it be local or national.  It also creates more business for the advertiser because that is what it is for.  To promote a product or business.  The product or business is useful for some people but not for all.  It is up to the consumer what they need, or what to buy or what to ignor.  It is up to the advertiser to let you know it is available. It is up to the consumer ot make the decision.  Not everything advertised is useful, not everything useful is advertised! You do the research.
233843
Presumably since this is in the business section, you're looking for a definition that applies to a corporate environment or small business. That's the route I'll take with this answer...\n\nINNOVATION\n\n1) Solving a customer problem or need with a product or service that is more clever, more cost effective, more enjoyable, and/or more interesting than a competitors.\n\n2) Seeking or discovering a consumer need that is not yet filled and creating a niche market (preferably with patents and copyrights galore) to fill that need.\n\n3) When there is no need, create a want or desire and then come up with a product or service to fill it.\n\nThere you go. Capitalism at it's finest ;)
568118
To help customers as best possible ensuring that every customer leaves happy.
423682
The first step in identifying your target market is understanding what your products/services have to offer to a group of people or businesses. To do this, identify your product or service's features and benefits. A feature is a characteristic of a product/service that automatically comes with it. \n\nFor example, if a toothpaste has a stain-removing formula, that's a feature. The benefit to the customer, however, is whiter teeth.\nWhile features are valuable and can certainly enhance your product, benefits motivate people to buy. \n\nAn example is anti-lock brakes; they are features on a car, but the benefit to the consumer is safety. \nBy knowing what your product/service has to offer and what will make customers buy, you can begin to identify common characteristics of your potential market. \n\nFor example, there are many different consumers who desire safety as a benefit when purchasing a car. Rather than targeting everyone in their promotional strategy, a car manufacturer may opt to target a specific group of consumers with similar characteristics, such as families with young children. This is an example of market segmentation. \nIn one column, list the features of your product/service. In the other, list the benefits each feature yields to the buyer. \n\nFeatures: Benefits: \nList six of each.\n\nStep Two: Segment Your Overall Market \n\nIt is a natural instinct to want to target as many people and groups as possible. However, by doing this your promotional strategy will never talk specifically to any one group, and you will most likely turn many potential customers off. Your promotional budget will be much more cost effective if you promote to one type of customer and speak directly to them. This allows you to create a highly focused campaign that will directly meet the needs and desires of a specific group. Again, this is called market segmentation. \n\nNow you need to look up market segmwentation.
522944
We're all here for a reason and to serve some kind of purpose.
429933
customer surveys are actually a good thing.  Although many people do not realize the importance because they do not see what happens on the inside of each corporation.  Surveys can lead to changes and even if people decide they don't want to sign one or answer the questions they wont be heard and the problem won't be fixed.  For example, radio stations often times will have surveys that ask what station you like most.  Where I live they recently had a radio station change from pop to Mexican.Spanish music.  Several people were upset and only got mad after the fact.  but when looking at the surveys people answered they prefered the one over the other.  It is strange how things work out.
495475
Demographics categorize consumers according to similarities in activities, interests, and opinions
451924
Because we must communicate to find the best way to serve the customer, and if at all possible, have them happy when we have finished with them.\nThese are called people skills.
34790
To broaden your horizons
158213
You have to bear in mind that the ultimate purpose of marketing, above all else, is to sell a product or service. All else falls second fiddle to that. There has to be a level of integrity to the marketing, otherwise the buying public will feel disillusioned with the actual product, but there is ample room for exageration and false imagery. \n\nIn a way, to use a metaphor, the world of marketing is like a group of market traders. Who can offer the best value, the best product, who can shout the loudest? It is exactly the same in marketing. And in the same way that the market trader may exagerate his wares in order to grab the attention of a customer, so, often does marketing. \n\nHope this helps a bit.
509562
(m)\n\nCustomer relationship management (CRM) covers methods and technologies used by companies to manage their relationships with clients. Information stored on existing customers (and potential customers) is analyzed and used to this end. Automated CRM processes are often used to generate automatic personalized marketing based on the customer information stored in the system\n\nImplementing CRM\nCustomer relationship management is a corporate level strategy, focusing on creating and maintaining relationships with customers. Several commercial CRM software packages are available which vary in their approach to CRM. However, CRM is not a technology itself, but rather a holistic approach to an organisation's philosophy, placing the emphasis firmly on the customer.\n\nCRM governs an organization's philosophy at all levels, including policies and processes, front of house customer service, employee training, marketing, systems and information management. CRM systems are integrated end-to-end across marketing, sales, and customer service.\n\nA CRM system should:\n\nIdentify factors important to clients. \nPromote a customer-oriented philosophy \nAdopt customer-based measures \nDevelop end-to-end processes to serve customers \nProvide successful customer support \nHandle customer complaints \nTrack all aspects of sales \nCreate a holistic view of customers' sales & services information
652605
CRM helps you stay current on everything about the customer, especially what their needs are. The more you know about your buyer, the more you can personalize the purchase experience.  A powerful CRM application will let you know who in the organization (tech support, customer service, accounting) has touched the customer and what transpired. If you're the sales rep, you have all of this information at your fingertips and you can solve problems before they occur. The result is a happy customer, someone who will continue to buy.\n\nThe key to retention is not meeting customer expectations, but exceeding them. Every day.
413713
i reccomend it to all my customers
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Travel and real estate come to mind.  Both require that you match your particular customer to their specific needs.\n\nTravel may be the best fit because of your experience in airlines.