I am trying to start a small magazine in a small region in Southern AZ. I am having trouble saleing to the conservative business owners.\n\nDo you have any advice? What makes you buy print ad space? What if the print ad could get a ton of people to its site?\nIs there a promo that might make you buy, like free ad space on web, 50% off first ad. 25% off for three months, etc.?\n\nWhat makes you turn away from an advertiser?
127176
I'm neither a business owner nor an executive; but I'm involved in the field of business. Some of these questions and perspectives might help you.\n\nAs the owner, ask your self:\nWhat kind of people make up my potential customers? What is my target segment?\nWhat am I doing to market my magazine to that target segment? How am I making potential customers AWARE of my publication?\nWhat sort of promotions am I running?\nDoes my magazine really stand out from the tons of ads people receive in the mail and in newspapers everyday? Why should people read one more publication full off ads?\nOverall, how much value am I adding to my customers' businesses?\n\nAs a potential customer, I would ask you:\nWhat is the subscriber strength of your magazine?\nHow much of a geographic area is your magazine covering?\nDo I get discounts if I purchase ad space for several days in a row?\nThe ad space is not big enough or conspicuous enough for the price you're asking of me? Are you willing to negotiate on that?\nMost importantly, what are you offering me that other publications are not? \n\nLook at your venture from both perspectives and you'll see a bigger, better picture. Most importantly pal, is to find out ever so accurately, whether or not there is a strong demand for a publication such as yours in the region you're operating?\n\nContact me if you concerns/questions. I'll be happy to help. All the best!
148608
Product: high quality? high standards? \n\nPrice: make sure the price is suitable for your customers! try to make special offers, captive products, in connection with Ink cartridges and other equipment. reduce price if possible for a very short period of time to increase current sales and create awareness if the product is new.\n\nPeople: all your selling teams at stand by targeted to your customer segments with profiles in hands, make it easy for anyone to call your customer service and ask for in formations, and to be answered with the answers you need them to know. \n\nPlace: make sure POP are available to your target customers and if possible start some virtual shop on the net for people to visit and get the right information, specially individual customers.\n\nPromotion: if the product is new, try to find ways, creative ways, to connect with your customers and tell them about the product, and even making them feel they need it, starting from flayers in all Pops to brochures for institutions or business customers, to billboards, to business magazines. There are just a lot of ways, it all depends on your promotional budget.
8335
What business are most interested about when choosing the right advertising media is Cost per thousand and return on investment. \n\nQuestions they will want answered are:\n\n1.What time is the program and days of the week?\n2.What station/s will be showing the program? \n3.Reach? (Ratings?) – how many people will watch the program. \n4.Cost per thousand – how much will it cost for their advertisement to reach one thousand people.\n5.Sponsors already involved?\n6.Credentials?\n7.And of course, offer them a great discount package, such as 6000usd for 12 30second ads (your base rate being 600usd). \n8.Offer product placements.
611226
I think you should start spreading free copies of your newspaper to many companies in your area. From there should come the interest to advertise for them. You may post all the local usefull informations in it and free advertising for individuals in order to capture the interest for it. You may have to spend some money at the beginning , but it can bring you some good profit in a few months.Good luck.
666522
If you want (or anyone) want to promote business/website, visit http://marketingdreamz.tripod.com/\nor contact atmarketingdreamz@yahoo.com. \nThe cool things about this website is that it is ran by college students and so you could try to offer your own advertising rate, because they just sarted, so am sure, they'll advertise for really reasonable rate.!
670317
You won't get much time of day with a mainstream publisher, unless your name is already well-known, or your story is VERY timely for the market, or you are personal friends with someone in the position to make decisions regarding money.\n\nPublishing is a tight business. Only a certain number of books can be published per year by each company; and they are swamped by many more manuscripts than they have room to deal with. Right now, you don't even have a manuscript... so odds are you won't get anywhere at all.\n\nWhat I would do if I were you: Look around the web for writer sites (there are many out there!), where writers who are constantly writing and selling get together to share knowledge and tips and encouragement. That information will be valuable to you... and plus you can post your request on the forums and see if anyone bites to be your ghostwriter.\n\n(You don't have to agree to the first person who responds, you should get a feel for them before making any commitment.)\n\nYou will also do well to write up a book proposal. Many book publishing companies usually have them on their site, for download. Generally, you need to state your name, contact info, title, general description of book, table of contents, marketing ideas, what you can do to advertise your book, and so forth. \n\n(You want to list the things that you think can help the company feel that you are a risk worth taking, but you want to do it concisely as possible because time is a priority to them.)\n\nYou can also think about finding an agent to help you. Good agents do not demand a fee/percentage until they sell your book. Again, the writer sites can help with this.\n\nFinally, I would recommend contacting smaller niche publishers. Your competition is less, and most of them are more willing to publish things off the beaten path, with smaller print runs. You will probably be much more successful contacting smaller houses.\n\nBe ware of self-publishers, many will overcharge or take advantage of you. They have their plusses, but usually it's not a good financial investment (especially Print on Demand) -- it depends on how many copies you plan and want to sell.\n\nSorry this is not more detailed, but you can find material all around the web. Good luck.\n\n(btw, while you say you are not a writer, your question shows you have a good command of writing. You might just need someone to help you organize your ideas.)
132919
The first thing to ask is "Where is your target market going?" -- and that is the place where you should advertise. \n\nAre they going to the search engines? \n\nMost definitely yes, so you can use the option of using pay per click advertising (you pay for every click your ad gets). Google, the biggest search engine, has a program called Adwords, while Yahoo also has its counterpart program. Adwords is easier to set up. PPC however entails a great deal of savvy, monitoring and strategizing -- from selection of keywords to figuring out the bid amounts to determining conversion per keyword.\n\nWho are your target audiences and what sites are they using?\n\nYou did not specify the services you offer. But assuming for example that you are a graphic designer and doing logo designs, then one target market would be new business owners and website owners. If you are targeting small businesses, then you may want to advertise in small business websites. Check the advertising options they offer - from banner ads (check what sizes are offered from standard banners to leaderboards), to sponsored text links, to newsletter advertising.\n\nAnd every time you advertise, carefully monitor the conversion: how much business is your ad bringing in and what are the most effective formats/websites to use?
478454
I printed up a bunch of free business cards on vistaprint.com and basically passed out my biz cards myself, I gave bunch to others I knew and left several almost everywhere I went. Convenient store counters, grocery stores bulletin boards, post office counters, lobby's of hosipitals, hotels, friends I know in the school district, restaurants, you name it. Even when I'm standing in line sometimes when engaged in a conversation with a stranger I'd give them one of my cards. It's a lot of leg work and unless you have some really good connections like one of my friends whose a courier and he just hand deliver them to clients they have, it can take some time for the business to start running. Good luck I hope this helps a bit. P.S. I'm with Stacey's Custom Gift Baskets. Take care
478678
I'm not a rep yet but I have been doing my research this past week. I have an appointment with someone tmw. The website is around $7 per campaign.Its $15 per month. Some people say they do good with it but a lot of people have had it for months with only one hit. Whatever they do buy on your site tho, you get paid your 20-50%. Good luck with everything. If you ever want to talk to another new Avon lady, get ahold of me!
209017
buy out the complete space on the first page of leading local news paper. let the firs place be complete blank except for u store name xyz printed along with logo.....then buy out half of the second or last page and then advertise saying "what could be more buzzing news than xyz comming up in your city"? i think u could rephrase my words. this is just an idea. so instaed of scattering ur money by advrtsing in different ways when u sharply focus this way it will have the greates impact. and in a day all ppl would come to know that xyz exists and it opens. u not only create brand awareness by doing s but also u create brand image - surprising ppl. this is not myy craetive idea. nestle did the same when it launched its chocolate in india. one day and every body came to know what NESTLE is.
611598
My wife and I started a candle business in March and it's doing very well.\nEmail me at tammy@tammyscandlecorner.com\nI had no idea how many people love candles.\nThere are 3 ways to make money!
320947
here is my answer with thanks to Roy H. Williams Nicknamed "the Wizard of Ads" i have editted some of the contents though\n\nOutdoor advertising/billboards: this reached out to more people but are limited to a picture and usually no more than eight words. \n\nRadio: Reaches the second most people for a dollar, however it can only be loosely demographically targeted. \n\nCable television: offering the impact of moving images as well as spoken words. It can be targeted geographically \n\nBroadcast television: Big prestige. Big bucks. But is able to target psychographic profiles. do note to buy specific shows and never to buy a rotator. \n\nNewspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media. \n\nMagazines: may be expensive, but high-impact with tight targeting. Weakness is infrequency of repetition. \n\nDirect mail: Highly targeted, all the way down to the level of the individual but it is not cheap. \n\nYellow Pages: for customers who has yet to make up his or her mind.\n\nhope this helps =)
171564
Oh, sounds interesting.........\nI looked into those quickie commercials once, the paid programming ones?  It's a little pricie but one three minute a week spot  could make you a lot of bucks.  You really have to have faith in your product.\nI also looked into running a half page ad in the Sunday paper.......again, a little pricie but well worth it.......\n\nThen I looked into and did use a company that printed up coupons that were mailed out in an envelope to sections of your chosing.........people open those up and take a look at the coupons, sometimes there are discounts on carpet cleaning, others might be to sell jewelry, and so forth and yours will be there too.............That's the less expensive way................good luck.............(I've seen a lot of those commercials on the paid programming channels where in the lower corner a flashing, "Patent Pending" sign comes on.)
172230
I would definitely encourage you, because I've often needed to contract out some of those services for my business.  The problem works both ways, though, because it is just as difficult for the businesses buying those services to find YOU.  The other thing that would put me off is that usually such services are critically important to our success, and I'm very cautious about who I would farm it out to.  I think the key will be making the personal contact with other small business people...we're the ones who will most need the services.  Try joining your local chamber of commerce and networking there, or see if there are other networking groups in your area.  I think the personal contact is important, because I'd be more likely to call someone when I know them and they look dependable.  But you might also try putting out flyers at Staples or Office Depot parking lots. All us small business types go there from time to time.  Best of luck to you.
616379
First you have to think of your target market and then tailor your commercial to them.\n\nDecide if you are going for a product differentiation strategy or a least cost strategy.  Are you the best priced item or is your item superior to other items like this because it has some bells and whistles, is selected by more doctors (or some other profession), etc.\n\nWrite a 30 to 60 second spot that incites people to go out buy your product.  Unless it is an infomercial, then you have to think of some kind of demonstration, over acting excited sales reps, and bonuses if you call now whether it is getting it for a lower price or having extra items thrown in for "acting now".
86142
Save some money or get a loan, buy your own equipment and start selling your own magazine locally. Who knows? Maybe lots of people WILL buy it and then you can expand some more.\n\nAnother idea would be to make your own electronic magzine for sale online. \n\nYou never know, if you don't give it a go!
6366
The best way to move into new markets to find markets that are adjacent to the market you are already in. Don't try to stretch to completely new markets - it is too expensive. \n\nFind customers within your existing business who fit in both your current and adjacent markets and ask them how they learn about new products/services in their other market (what they read, what sites to they visit, what keywords to they use on Google, etc).  All this will help you find sources of media that best target these buyers.\n\nThen I would try to get PR before advertising. It is often less expensive and more effective.  If you have never used PR (Public relations) before, I have a suggestion. My friend opened up a business in a new market. To get local newspaper coverage, he went to the newspaper and asked which local PR specialists the newspaper liked to work with. Then he hired their recommendation to get him ink in the local paper. It worked like a charm.