eBay resumes advertising on Google
614213
(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
155596
Internet search engine Google thanks strong advertising sales for a target-beating rise in both turnover and profits.
448113
Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
193671
BERKELEY, California  - Web search leader Google  Inc.  and marketing software maker Salesforce.com Inc.   said on Tuesday they have jointly developed a new  product that lets Google advertising be resold using Salesforce  software, as part of a wide-ranging alliance.
369627
Lesson learned: Google has realized its party to attract eBay sellers may have been in bad taste.
637687
A contrite and repentant Google canceled a party that irked eBay and that a source said led eBay to remove all of its ads from Google's U.S. network earlier this week.
396180
GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
722807
InfoWorld - Google lost ground in the U.S. Internet advertising market for the first time in two years during 2007 due toÂ slower growth in the fourth quarter, market researcher IDC said Monday.
593926
Yahoo Search Ads Testing Paypal Cart Icon Andrew Goodman at Traffick has stumbled across some Yahoo Search Marketing ads for eBay.com which are serving a Paypal Shopping Cart icon in the ad copy. This new addition to the Yahoo Search advertisements are incredibly similar to the Google Checkout Cart graphic being used in AdWords Ads by [...]
231291
InfoWorld - A contrite and repentant Google canceled a party that irked eBay and that a source said led eBay to remove all of its ads from Google&#39;s U.S. network earlier this week.
622457
Google Inc. said yesterday that it has formed a multiyear deal with eBay Inc. to provide text ads for the online auction giant outside the United States. The firms also agreed to enhance "click to call" functions on each other's Web sites, which would allow customers to use the Internet to instantly...
102738
EBay Inc. has launched a free classified advertising site in the United States, an experiment the online auction company says could lead to new sources of revenue.
248382
EBay is making changes in its fee structure to encourage sellers to list more items and attract more buyers.
105372
SAN FRANCISCO - Online auction giant eBay Inc. has acquired a 25 percent stake in San Francisco classified advertisements Web site Craigslist, the companies said Friday.
186173
Google got into a tussle with eBay when it invited the auction siteâs sellers to a party to promote Google Checkout, a service that competes with eBayâs PayPal.
712924
Google Inc. rode the Internet advertising wave to another sparkling quarter, justifying the investor confidence that lifted its stock price by more than $100 during past month to establish the online search leader as Silicon Valley's most valuable company.
651978
Yes, you can come back to Google.