Analyst sees slim margins for Apple TV
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Apple TV isn't going to add much to the iPod and Mac maker's riches, according to a market research company that took apart Apple Inc.'s newest gadget.
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Reviewing Mac Pro, Stephen H. Wildstrom of BusinessWeek online writes, &#147;With the equivalent of a V-12 engine, this media powerhouse is cheaper than a tricked out Dell.&#148;
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Apple Computer Inc.  could decide to sell a lower-priced of its Macintosh computer to attract consumers already enamored of its iPod music player and annoyed by security problems with Windows PCs, Piper Jaffray analyst Gene Munster said on Thursday.
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The technology world is split over whether Apple's foray into movie downloads will be a success.
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While the upcoming Apple TV and iPhone products made up the bulk of Peter Oppenheimer&#8217;s presentation at a San Francisco investment conference Tuesday, the Apple CEO also offered a glimpse into the company&#8217;s retail plans for 2007.
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High-definition on-demand service Vudu has announced it is slashing its price for its console by 25 percent, perhaps in response to Apple TV's having replenished its own value proposition.
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Apple Computer Inc.  could  warn that its fourth-quarter profit and revenue may fall short  of Wall Street expectations, as it cuts back on shipments of  its iPod digital music player ahead of a new version, an  analyst said on Wednesday.
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Apple's price drop may look like a preemptive holiday strike, but is it really the result of struggling sales figures?
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Apple Computer Inc.'s blow-out quarterly results had investors cheering on Thursday, but Apple's profitability could weaken as the Mac and iPod maker goes after lower-priced consumer markets that it has shunned in its nearly 30 years of existence, analysts said.
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A Wall Street analyst is predicting an assortment of new MacBook Pros and a good look at Leopard at next month's Worldwide Developers Conference.
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ISuppli's Teardown Analysis Service concludes that Apple isn't selling its Apple TV for huge profits.
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U.S. stocks were little changed on   Thursday as signs of a weakness in housing countered gains in   Apple Computer Inc. AAPL.O, which buoyed the Nasdaq.
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Analysts speculate that the software giant will focus on the low end of the market, at least initially.
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As the annual Consumer  Electronics Show in Las Vegas winds down to lackluster reviews,  Apple Inc  is expected to grab the spotlight with an  ultra-slim laptop computer and online movie rentals at its  biggest annual show next week.
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Apple Inc. Chief Financial Officer Peter Oppenheimer is predicting strong sales for the  Apple TV, due out this month, and the iPhone, due out in June.
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Forget pushing the envelope: Apple is likely to take it easy on its allegedly forthcoming phone, an analyst predicts. In Gear Factor.
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The tech world is abuzz with reports that Apple is preparing to introduce an inexpensive personal computer, with a price tag below $600, at its trade show later this month.