Google, eBay form advertising alliance
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In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
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The Motley Fool - What a strange week it's been for Google (Nasdaq: GOOG - News). Earlier this week, the company announced an international advertising alliance with eBay (Nasdaq: EBAY - News). Now we learn that Apple Computer (Nasdaq: AAPL - News) has warmed up a seat on its board of directors for Google CEO Eric Schmidt.
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EBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.
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Journal Sentinel Inc. announced today that it has signed an agreement to  join Google's pilot newspaper advertising  program, which will enable Google's online  advertisers to purchase surplus print ad inventory in the Milwaukee  Journal Sentinel. Journal Sentinel Inc.
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EBay Inc. on Tuesday confirmed it  is forming a venture with a Chinese partner as the U.S. Web  auction giant switches strategies for tapping China, a  promising market where it has so far struggled.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.
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The two form an alliance to spread a little more Google in the small-business world.
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eBay has resumed advertising on Google AdWords, a little over a week after it stopped advertising on the site in an apparent retaliatory move over Google's planned protest party at the eBay annual seller's conference in Boston.
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Merged online search and advertising group would challenge dominance of market leader Google
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Tensions between eBay and Google rose on Wednesday after the auction site decided to pull some of its ads from the search engine's AdWords program.
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(InfoWorld) - Google Inc. plans to extend the product search capabilities on its main Google.com Web search engine in the fourth quarter, in time for the holiday shopping season. A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week, according to people at the conference. When people search for products on Google.com, the system will present them with another search box so that they can refine their query, wrote Bear Stearns & Co. Inc. analysts in a note published Friday. After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service, wrote the analysts, who attended Google official's presentation. "Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy," the analysts wrote. Currently, Google has no plans to monetize this product-search capability with display ads or listing fees, but that could change, they wrote. The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note. Google.com can already detect if someone is looking for real estate to buy, and asks users to refine their queries before delivering listings from Google Base. Thus, the plan outlined at the PESA conference would apparently be a significant extension of this existing feature toward multiple product categories. Jonathan Garriss, PESA's executive director, got very excited after learning at the conference of Google's plans. "Anything that improves product search and helps shoppers find what they want is always positive for a merchant like me," said Garriss, chief executive officer of Gotham City Online, an apparel store on eBay that also has its own site. Garriss already feeds product information from his store to Google Base. But after talking to Google officials at the conference, he plans to improve it. "It will make it a it smarter search. Google is giving us an opportunity to do that," Garriss said. PESA groups about 600 large eBay sellers that collectively generate over 70 million eBay transactions and US$1 billion in eBay gross merchandise volume annually. Google Base was introduced last November as a service for individuals and organizations to post content to the Google search index, including products for sale. From the beginning, Google said that Base isn't meant as a destination Web site, but more like a database to feed information to Google search sites, like Google.com. To stress this point, Google recently removed the search box from the Google Base site. Neither Google or the Bear Stearns analysts immediately replied to requests for comment. Â
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After a spat between two of the world's largest Internet companies, online auctioneer eBay Inc. said Friday it would resume running advertising through Google Inc.
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(InfoWorld) - Salesforce.com Inc. and Google Inc. announced a strategic global partnership Tuesday, but it wasn't theÂ widely expected tight integrationÂ between Google Apps and Salesforce.com's hosted CRM (customer relationship management) software. Instead, the two vendors brought out their first jointly developed and co-marketed product combining Google AdWords with Salesforce on-demand CRM. [ See Reality Check blog post:Â  Google, Salesforce miss the mark. ] Speculation reached fever pitch in recent weeks that Salesforce.com and Google would integrate their respective hosted applications to counter Microsoft Corp.'s move into on-demand software with its Live applications, which will include a hosted version of its Dynamics CRM offering. There were even suggestions that Google was ready to acquire Salesforce.com. The two companies have a lot in common in terms of their company culture, their technologies and their belief that pay-as-you-go Internet applications will become increasingly popular. "There's a natural fit," said Kendall Collins, senior vice president of marketing at Salesforce.com, of the relationship with Google. The two vendors have been looking at where their businesses intersect and where they could both derive substantial business. They decided to work together on a new offering to target small to midsize businesses (SMBs) and integrate AdWords with Salesforce CRM. AdWords allows companies to advertise their products to people using Google's search engine and to associate their ads with specific keyword searches so the ads may appear next to particular search results. Using the new product, which is called Salesforce Group Edition featuring Google AdWords, a company can immediately connect to AdWords and create an ad linked to particular search results. Customers clicking on that ad are taken to the company's Web site and encouraged to complete a form with their contact details, which then automatically becomes a new lead in Salesforce CRM. Those leads can then be shared around the company and managed through Salesforce CRM. Users will also be able to link existing AdWords accounts to Salesforce CRM and to create new AdWords accounts, Collins said. Potential customers can try out and then purchase the new product from aÂ special micrositeÂ on the CRM vendor's Web site. The new product will immediately replace Salesforce.com's Team Edition offering, Collins said. It will be available in 14 languages and in the 43 countries where Salesforce.com operates. Under a promotional deal, the new offering will initially cost $600 for a five-user edition per year, as compared with $995 for the five-user Team Edition. The list price will end up as $1,200 per year. For users in Canada, Mexico and the U.S. who are new to AdWords, Salesforce Group Edition featuring Google AdWords also comes with a $50 AdWords credit. Under the terms of the nonexclusive agreement, Salesforce.com will take 100 percent of the $600 annual subscription fee, while Google will garner the lion's share of the advertising revenue generated, with the CRM vendor receiving a small undisclosed portion of those ad sales. Google's hope is that teaming up with Salesforce.com will enable the company to reach new SMB customers. Salesforce.com's goal is to ensure that all of its CRM offerings have some component of AdWords, Collins said. It's likely that this is the start of an intensification of the Google, Salesforce.com relationship, with perhaps the tight integration of Google Apps and Salesforce CRM to come. "Where will we go next?" Collins asked. "Stay tuned." Â
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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EBay Inc.  on Tuesday  confirmed it is forming a joint venture with Chinese partner  Tom Online  as the U.S. Web auction giant  switches strategies for tapping the promising China market  where it has so far struggled.