ABC: Madden Was First Choice for Commercial
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ABC's first choice for the infamous "Monday Night Football" dropped towel episode wasn't Terrell Owens &#151; it was announcer John Madden.
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maybe even a little awed â-y the sexed-up introduction to &quot;Monday Night Football.&quot;. Really â -atings-starved network (ABC) using a sagging sports property
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After further review, the ABC promotion for last week's Eagles-Cowboys &quot;Monday Night Football&quot; was over the top.
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An ABC-TV cross-promotion on &quot;Monday Night Football&quot; for the new series &quot;Desperate Housewives&quot; worked a little too well, so the network apologized all over itself yesterday.
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Prime Time playing in prime time: Deion Sanders on "Monday Night Football."
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The Days, owned by its advertisers, may boost ABC'S bottom line. But will they control content?
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John Madden admits he's a football guy. He loves to talk X's and O's, or debate a quarterback matchup.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.
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ABC and ESPN have increased the price of commercials and sold a sponsorship to American Express Co. for their NBA Christmas doubleheader, which will highlight the league&#39;s most prominent feud and biggest brawl.
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An opening skit for Monday Night Football is creating some hot controversy. The skit was a promotion for ABC&#39;s Desperate Housewives.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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ABC apologized Tuesday for a steamy intro to "Monday Night Football" after receiving complaints from viewers and the NFL.
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We were led to believe Tuesday that the world was shocked and horrified Monday night when ABC aired an intro for &quot;Monday Night Football&quot; using a nude Nicollette Sheridan to entice Eagles star Terrell Owens from playing the game.
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"Madden NFL 2005," the latest version of Electronic Arts Inc.'s pro football video game franchise, sold more than 1.3 million copies in its first week, giving a strong kick-off to one of EA's top sellers, the company said on Thursday.
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Electronic Arts Inc. ERTS.O on   Thursday said "Madden NFL 07" turned in the best first-week   performance in the 17-year history of the football video game   series with unit sales topping 2 million.
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1. ABC and the NFL are still wiping the egg of their face for the racy lead-in to Monday Night Football in which Desperate Housewives co-star Nicollette Sheridan dropped her towel and jumped into the arms of Eagles wideout Terrell Owens.
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The drama surrounding Monday Night Football&#39;s controversial opening segment continues. Many viewers were upset when ABC aired a steamy spot promoting its new show &quot;Desperate Housewives.