Skyrider Unveils New In-Video Ad Solution to Empower Content Owners and Advertisers in Peer-to-Peer Networks
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Skyrider, developer of a new peer-to-peer (P2P) platform, today  announced an innovative in-video advertising solution offering  advertisers and content owners a means to distribute, track and monetize  content on P2P networks.
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Blog: Men's-oriented video site introduces IP Intelligence technology to target videos, ads, etc.
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The file-sharing company swallows up one of its rivals in a bid to ease distribution of video and movies to cable boxes and mobile devices. Can the digital dream of peer-to-peer television become a reality? Analysis by Scott Gilbertson.
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A new online advertising network will let advertisers book campaigns through a single point of contact, reaching 50 million people a month.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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TechWeb - The Ad Infuse server recognizes when an iPhone is requesting video and delivers the appropriate advertisement.
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Cisco will introduce next year its Entertainment Operating System (EOS), a platform for delivering multimedia content to online communities.EOS will be the first major product of&#160;Cisco&#39;s push into helping media companies connect with their customers. It will combine a delivery system, a social networking platform, and a set of tools to help consumers find the content they want, said Dan Scheinman, senior vice president and general manager of Cisco&#39;s media solutions group. It will go on sale in 2008, he said.Two online fan communities, run by the National Hockey League and the NASCAR auto-racing organization, are using elements of EOS today, Scheinman said. NHL Connect, launched last year and uses technology from&#160;social networking company Five Across, which Cisco acquired&#160;in February.Content providers like the sports leagues have large and loyal fan bases but don&#39;t know how to enrich the fan experience or get them to spend more time on their sites, he said. EOS will be a standardized solution for doing that.Making online communities stronger benefits both consumers and content providers, according to Scheinman: Fans get to know each other and providers learn more about their visitors. On top of that, more visits can mean more revenue. Sites such as the NHL&#39;s and NASCAR&#39;s have found that providing legitimate video content leads to more user-generated content as visitors comment on the videos. As they do, visits go up by three to five times, which means three to five times as many opportunities to advertise to the community, he said.EOS will help visitors find content through a recommendation and relevance engine that looks at a user&#39;s activity patterns and makes personalized suggestions, Scheinman said.The growing flood of information available online begs for this type of approach because users often don&#39;t even know what they&#39;re looking for, he said.&quot;Finding anything in this world of infinite information out there is really going to be tricky,&quot; Scheinman said. &quot;You want to be able to have content find you.&quot;Cisco&#39;s network expertise and&#160;recent social-networking acquisitions uniquely equip it to solve this set of problems, he said.&quot;We&#39;ve become the only company that can do all of these three things together,&quot; Scheinman said.
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Pedestrians in major cities are familiar by now with Discovery Communications' oversize outdoor ad presence. It frequently uses phone kiosks and other so-called "street furniture" to help brand its TV networks with still shots of dinosaurs, exotic locales or the latest high-tech weaponry and other fare from its stable of original programming.
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New technologies wirelessly transmit high-definition video.
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The file-sharing software company  has a new platform for crystal-clear, high-definition videos over BitTorrent. Those blurry, pixelated videos on YouTube may soon be a relic of the past. By Michael Calore.
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Looking back on a year of advertising innovation
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Moving beyond media downloads, leading peer-to-peer (P2P) file-sharing company Kazaa, is now offering free, Internet-based telephone service via the Skype voice over Internet protocol (VoIP) application.
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Those Skype guys are at it again. In a new venture launching this summer, they aim to bring thousands of channels to your computer screen -- without the streaming stuttervision
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Online video has long held the promise of a richer ad experience, and it is coming of age, as Web publishers churn out streaming video with an eye toward capturing more TV brand-advertising dollars.
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Ad Infuse serves up first video ads for iPhone.
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Sharman Networks Limited has launched Kazaa v3.0. This latest version includes the integration of Skype, which allows users to make free online calls anywhere in the world, using peer-to-peer (P2P) technology.
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BitTorrent Inc., developer of a popular online file-sharing tool, said Tuesday it has reached licensing deals that will boost the number of movies and TV shows it can offer as part of a video download service launching next year.