General Mills Shakes Up Cereal
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Too many of us are going whole hog, so General Mills is going whole grain.
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PHILADELPHIA -- How's this for thinking outside the box: a cafe with jammies-clad servers pouring cereal day and night, topping it off with everything from fruit to malted milk balls, and serving it in &quot;bowls&quot; resembling Chinese takeout containers. It's all cereal.
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General Mills Inc.  on  Wednesday reported a rise in quarterly earnings that matched a  better-than-expected view the company gave earlier this month,  helped by a move to reduce the size of cereal boxes and charge  consumers more per ounce.
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General Mills Inc.  on Monday said it will sell an &#36;835 million stake in its cereal business to an affiliate of Lehman Brothers Holding Inc.  and use the money to buy back 16.5 million of its common shares from Diageo Plc .
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General Mills Inc. on Thursday said it  will begin using whole grains in all of its breakfast cereals,  including such well-known brands as Lucky Charms and Trix,  becoming the latest foodmaker to promote healthier eating.
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Kellogg Co. K.N, the world's  largest cereal maker, on Monday reported a quarterly profit  that exceeded Wall Street estimates and raised its full-year  earnings outlook, helped by strong sales of new products.
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Many Americans prefer instant mixes, as opposed to the old-fashioned steel-cut or rolled oatmeal. They don't know what they're missing.
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London - British drinks giant Diageo on Tuesday said it had raised $2.26 billion (R15 billion) from the sale of 49.9 million shares in US food company General Mills.
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How's this for thinking outside the box: a cafe with jammies-clad servers pouring cereal day and night, topping it off with everything from fruit to malted milk balls, and serving it in &quot;bowls&quot; resembling takeout Chinese containers.
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Sept. 30, 2004 -- Marshmallow horseshoes aside, a bowl of Lucky Charms may soon be good luck for your health. General Mills today announced that it will make Lucky Charms and all of its other breakfast cereals with whole grain.
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General Mills Inc. GIS.N on  Tuesday reported a steeper-than-expected drop in quarterly net  income due to higher food ingredient costs and stepped-up  spending on promotions.
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General Mills Inc. GIS.N, the No. 2  U.S. cereal maker behind Kellogg Co. K.N, on Thursday said  all its breakfast cereals would now be made with whole grain as  it seeks to promote healthy eating habits.
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Diageo has raised $2.26bn (â¬1.84bn) from the sale of 49.9 million shares of common stock held in General Mills. The shares were sold for â¬45.
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This retailer joins the in crowd -- retailers with good news for a change.
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Those trying to keep the bathroom scale steady this holiday season may find an effective ally at the breakfast table: high-fiber cereal.
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General Mills Inc. , the world's  second-biggest maker of breakfast cereal, on Wednesday reported  higher quarterly earnings, helped by strength in its  international business.
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The cereal and snack maker earned $305 million in the quarter, citing stronger international sales.