Most advertisers now spending on new media: survey
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Nearly 90 percent of all companies  polled in a new study will use part of their marketing budgets  to advertise in video games, virtual communities or other new  media.
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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(InfoWorld) - Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey Group Inc. The finding reinforces the notion that the popularity of these sites, which provide a variety of information about a specific geographic area, is growing at a rapid pace among advertisers and users. "There are a lot of goods and services that people can't or won't buy on the Internet and people need to find local businesses for them," said Matt Booth, Kelsey Group's senior vice president and program director of interactive local media. Kelsey Group expects advertisers to spend US$11.1 billion in 2011 in these sites, compared with $4.1 billion last year, the company said Wednesday. The growth will be fueled by factors like new advertisers, fatter online marketing budgets, better ad targeting technology leading to better conversions and an increase in the prices of these pay-per-click ads, Booth said. Many of the new advertisers will be small businesses that currently advertise in the print editions of phone directories. The telecommunications companies that publish these directories will become more aggressive at offering these small business combined print and online deals, Booth said. Local search engines, like Google Inc.'s Google Local and Yahoo Inc.'s Yahoo Local , let users enter queries pegged to an area, in order to find places, businesses, events, driving directions and maps. Business listings directories, like Yahoo's Yellow Pages , are designed for a similar purpose but emphasize browsing their directories over entering search queries. Ad growth in print "yellow pages" phone directories will be almost flat through 2011, increasing an annual average of 0.9 percent, with $27.8 billion expected to be spent in 2011, according to The Kelsey Group.
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IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
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If you think you've been spending more time watching video online, you're not alone. A new report from the Pew Internet & American Life Project, released this week, said that the daily traffic to sites such as YouTube doubled in 2007, and that nearly half of all adult Internet users have visited such sites.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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Millions of dollars are being spent by media firms hoping to cash-in on the success of online games
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PALO ALTO, Calif., Feb. 23  /PRNewswire-FirstCall/ -- Piper Jaffray & Co. Internet Media and Marketing research team today published an in-depth, comprehensive research report titled, "The User Revolution," discussing the new advertising ecosystem and the rise of the Internet as a mass medium.
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Online consumers in the United States spent &#36;8.8 billion, excluding travel purchases, in November, a 19 percent jump over the &#36;7.4 billion spent online a year earlier, a report released on Monday said.
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U.S. companies spent 37 percent more in online advertising in the first half of the year, compared with the same period in 2005, according to a new study.
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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British firms are planning to invest more in online advertising as households increasingly use the Internet for routine purchases, a new survey said.
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U.S. News & World Report - Spending on advertising in the 2008 presidential election will surpass $800 million, according to an overview released this morning by the campaign media analysis group of New York-based TNS Media Intelligence.
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Consumer spending on Internet video streams and movie downloads will expand fortyfold to about $4.1 billion by 2011 as technology emerges to connect television sets to the Web, according to a study. Spending will rise from about $112 million last year, according to the Adams Media Research study.
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Marketers will spend an estimated $1.6 million for a 30-second spot during the program, and many are planning to run ads previously unseen by consumers.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.