Advertising: Bayer Goes Viral in Web Pitch for Painkiller
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To attract a younger customer, Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a product that was introduced in March.
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With the stunning recall of a popular pain medication last week and the impact it had on patients, the stock market and its manufacturer, it may be worthwhile to review how drugs get to market and how safety data are gathered.
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An experimental thrombosis pill from   Bayer AG, seen by analysts as the German group's most important   pipeline asset, has produced promising results in two clinical   trials, researchers said on Tuesday.
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Pfizer Inc.&#39;s bid to head off a Celebrex recall may get a boost from new government data showing the painkiller didn&#39;t raise heart risks in a study, while Aleve, which is sold by Bayer AG, did, investors said.
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Blog: Taking product placement to a new level, the popular Web serial will feature a Neutrogena scientist as so-called branded character. Bloggers have varying responses.
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NEW YORK -- Merck &amp; Co.'s campaign to defend itself in the wake of the recall of the pain reliever Vioxx intensified last week, as it placed a package of three full-page ads in seven prominent newspapers beginning last Friday. That follows several television appearances, as well as testimony before Congress by the company's chief executive.
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Drug giant Pfizer is to stop advertising its best-selling arthritis pain reliever Celebrex after a study showed high doses of it were associated with an increased heart attack risk.
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A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.
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MEXICO CITY -- A new vaccine against the rotavirus, which can cause fatal illness in children, is being launched this week in Mexico rather than in the developed world, marking a sea change in how major companies market drugs worldwide.
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Pharmaceutical company GlaxoSmithKline PLC said Monday that Bayer Healthcare AG has paid more than 200 million euros (&#36;260 million) for sole marketing rights outside the United States for the erectile dysfunction drug Levitra.
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A drug being developed by Bayer AG and Onyx Pharmaceuticals Inc. shrank tumors in some liver cancer patients and temporarily stabilized the
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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The Featured Homepage Discussion today on WebmasterWorld is about Google notifying advertisers that it will no longer run ads for Ephedra or Ephedrine products. Google sent me an e-mail today addressing me as an AdWords Advertiser, though they sent it to the e-mail account that I use for managing AdSense, for whatever that&#8217;s worth. The note informed [...]
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ALBANY, NY A new state Web site allowing consumers to comparison shop for prescription drugs is proving a big hit.
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Description: Pfizer will stop advertising the painkiller Celebrex after discussions with the Food and Drug Administration. A study linked Celebrex to an increased risk of heart problems, but the company plans to keep it on the market.
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Celebrex, a huge-selling painkiller sold by Pfizer, more than tripled the risk of heart attacks, strokes and death among those taking high doses in a national trial, the company said yesterday.
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Its latest marketing application includes a new approach to a worrisome treatment.