Reading, Writing and Corporate Sponsorships
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School districts are following the lead of the rapid escalation of commercialism at college and professional arenas and stadiums.
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The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
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Also: Seeking readers via online 'book trailer'. Read these stories and more from around the Web on News.com Extra.
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In the last two years, several major publishing houses have set up speakers bureaus.
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Here's who's shaping what you read, watch, hear, write, buy, sell, befriend, flame, and otherwise do online.
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The Uefa president gets up to a lot more than we thought according to your efforts. This week's lucky winner is David Squires, who wins a Â£100 bet with BlueSquare. Second prize, Carlton Books's The England Cricket Miscellany, goes to John O'Reilly. Next week we want to see your takes on Lord Coe's Olympic logo shenanigans. Send them to gallery@guardian.co.uk by 6pm on Tuesday June 12 as a jpeg or gif, complete with a TITLE and CAPTION. Anybody who forgets will be made to listen to Sir Alex Ferguson's iPod.
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Jeff Jarvis, whose mind occupies the intersection of mainstream media and the blogging world, perhaps more than any other person, is having a conference in mid-October in NYC to bring together people from both worlds to present constructive ideas for working with each other. Me, my feet are firmly planted in the blogging world, but I've spent a lifetime reading and watching MSM, starting with the NY Times at the kitchen table with my parents and brother, when growing up. Some of my fondest memories as a child were our discussions of the days events, and the Times was our common structure. Everyone in our family read the newspaper, often from cover to cover.  As Jarvis councils us, never mind the mistakes, what can we do to make things work better? And I have a couple of proposals in that direction that I will try to present at the October 11 conference. In all cases, they involve the MSM opening up more to include not only the ideas of blogging, but also the bodies of the bloggers.  1. I've said it many times before, it's worth raising again. Any newspaper or radio or TV station with a good reputation in its community could embrace the fresh ideas of the bloggers in their community by offering free blogs to members of the community, who may be new to blogging. I suggested this to the Times in 2001 -- when a person is quoted in a Times article, a few days after the piece runs, contact them, and ask if they'd like to have a NY Times hosted blog. There would be no control over what appeared on the blog. It would have a nytimes.com domain (something like bullmancuso.nytimes.com). Build an aggregator, something very much like Twitter (which is after all, a river of news, not exactly a new idea, heh) that shows all the new posts from members of the community. Encourage (but don't require) your editorial people to read the blog posts. Let whatever happens happen.  2. Here's a new idea that I haven't proposed before. Open your newsroom to bloggers. Set aside a half-dozen desks for people who blog in your community, people you've gotten to know, and provide them with wifi, a water cooler, your coffee (no matter how bad it is) and chance to work alongside your editorial people and (very important) with each other. It's an incredible thing when bloggers get together in a physical space, the sparks can really fly. Now imagine what could happen if those sparks got flying between the remaining editorial people in a professional news organization and the bloggers. I believe the secret of scaling the news is right there, you just have to open the door and see what comes in.
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The Motley Fool - In our previous articles highlighting essays from Harvard Business Review on Corporate Responsibility, we've looked at two important pieces on the topic of corporate social responsibility. First we saw how corporations are able to serve the world's poor, and do so profitably. Next we learned that Canon uses a spirit of cooperation to positively affect communities and the environment. ...
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As the holiday season approaches, book lists fill the entertainment sections of newspapers: fiction and non-fiction, prize winners of all sorts, the ubiquitous coffee-table large-format illustrated tomes, and children's literature. For me, it's always a tempting feast. It's an opportunity to expand my personal library or find a gift for someone special.
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I found this news piece a bit interesting when sifting through the press wires this morning; Technorati Japan has worked on an amazing study which shows how Japanese bloggers are writing about and communicating with companies via their own personal blogs.  One fascinating aspect of the US and Japanese blogging markets is that there is [...]
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If there is a truth in advertising award for books, specifically book titles, S. L. Price's "Far Afield" is on my short list for 2007 honors. It is literally all over the place, and that's meant as an unqualified compliment.
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E Pluribus E-Books Unum Reader? Among the charming aspects of the fledgling electronic book industry is the way very large corporations can skirt ethical boundaries in the field - yet not make much money.â¦
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Groups supporting competing formats build support from their latest partners.
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Tycho: There are two things I must mention.First, Gabriel liked the cover for book four (entitled "Birds Are Weird") so much that he wanted to make a poster of it, and it's not worth arguing with him when he gets like that so we let him do it. It is, even now, awailable!Also: PAX preregistration opens today, and since we've had a couple of these now you probably know if it's something you'd like to attend. You save ten dollars over the door price, which is, like, ten bucks. This is money you could put toward some other purpose!(CW)TB
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Reader Sunaina Yadav shares her experiences.
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Its formula for success: Writing about complicated scientific subjects in a way that makes them accessible to the average, educated reader.
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As you read this, Iâll be winging my way to Prague, where Iâm helping facilitate a two-day CIO round table on IT in emerging markets. Donât worry â itâs not a boondoggle. Just an out-and-back trip (flying coach) â and Iâll probably be too jet-lagged to enjoy the beer.