Fewer Viewers Light Up Olympic Torch for NBC
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NBC's broadcast of the 2004  Olympics has gotten off to as bumpy a start as the U.S. Olympic  team itself, with prime-time ratings for the first three days  of the Summer Games down slightly from four years ago,  according to figures released on Monday.
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The seven-hour time difference between here and Athens creates strange viewing patterns in NBC's all-Olympics-all-the-time world. As host Bob Costas said in signing off Wednesday at midnight Boston time (7 a.m. Athens time): &quot;Good night, good morning . . . take your choice.&quot;
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NBC's peak-time Live Earth show is seen by an average of 2.7 million TV viewers, fewer than a re-run of Monsters Inc.
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A look at NBC's coverage of the summer Olympic games from Athens:
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Though Europeans are steaming about the International Olympic Committee's decision to switch the swimming and most gymnastics finals to morning for the 2008 Beijing Games, it shouldn't have come as a surprise to anybody who's familiar with rights fees and ratings. NBC, which asked the Lords of the Rings to make the change, is paying them $3.5 billion for the ...
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ABC's red-hot Sunday lineup put a serious ratings dent in NBC's marquee awards show, the Golden Globes, but NBC nevertheless won the week of Jan. 10 among adults 18-49 by a slim margin.
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LOS ANGELES  - The spectacle in Athens  lured 56 million viewers to watch at least some portion of  NBC's Friday primetime telecast of the opening ceremonies of  the 2004 Summer Olympic Games.
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During the 1,210 hours of Olympics coverage across the NBC Universal networks, audiences were exposed to 13,000 to 14,000 commercials.
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The high ratings for the program have come at a high price for NBC, as some advertisers say they are wary of being associated with the showâs content.
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NBC Universal, riding high on a  Summer Olympics that appears on track to set a record for  viewership, will beat early forecasts and turn a profit of $60  million to $70 million for its coverage of the Games from  Athens, an NBC executive said on Thursday.
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NBC dominated this uneventful second Friday of the Feb. 2008 sweeps, with a first-place finish in households, total viewers and adults 18-49.  Second overall was Fox, followed by CBS, NBC and the CW.  When the top-rated network doesn't even average seven million viewers there is obviously very little to say.
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LOS ANGELES  - As NBC continues its  post-Olympics fall season rollout, the heavily promoted  computer-animated comedy "Father of the Pride" got off to a  modest start in its premiere Tuesday.
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Minus "Friends" or any big breakout hits, NBC has stumbled out of the starting gate this TV season. The once proud peacock lost again last week in the only ratings battle it cares about, among the 18-to-49-year-old demographic that advertisers seek, Nielsen Media Research said Tuesday.
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NBCâs âCelebrity Apprenticeâ won Thursday nightâs ratings among adults 18 to 49. Nielsen estimated that the premiere of the latest edition of the reality show, with celebrities including the boxer Lennox Lewis, below, had 11 million viewers in the 9 oâclock hour, an improvement of almost 2 million over last seasonâs debut. NBC tied Fox for No. 1 over all, leading at 8 with âDeal or No Dealâ (13.3 million) but trailing at 10 with âERâ (9.6 million). CBS ranked third, despite drawing the largest audience of the night with a repeat of âCSIâ at 9 (13.5 million). ABC was a distant fourth.
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NEW YORK  - Fueled by coverage of the first three nights of the Summer Olympics, NBC handily won primetime in the week ended Aug. 15, according to Nielsen Media Research data issued Tuesday.
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While loyal viewers undoubtedly noticed the absence of striking writers at the late-night comedy shows, it made little difference in their viewing habits, ratings show.
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NBC, which finished fourth in the  prime-time ratings last spring, was the No. 1 network on the  opening night of the new U.S. broadcast season, according to  figures issued on Tuesday by Nielsen Media Research.