Yahoo takes on Google on adverts
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Yahoo further strengthens its service to advertisers by buying online advertising business BlueLithium for $300m.
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Yahoo Search Marketing is serving what seem to be some experimental ads throughout the Yahoo Network which use Flash animation to rotate the contextual advertisements which are being served.  I first realized this when doing some research within Yahoo Sports and found it surprising that Yahoo Search Marketing was serving a skyscraper ad with links to [...]
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.
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Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
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Yahoo Inc. said on Sunday it has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major diversification beyond computers.
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Internet portal Yahoo has launched a personalization feature in its search engine in an effort to counter Google&#39;s ever-rising popularity.
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IN ANOTHER sign that Yahoo takes the Google threat pretty seriously, it said today it has signed a deal with Adobe, offering a co-branded toolbar using the font company&#39;s services.
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Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market.
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Voices.com detects a whiff of d&#233;j&#224; vu as the search giant makes its move into radio advertising. In Listening Post.
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Yahoo! Inc. (NASDAQ:YHOO) today launched its mobile display advertising  platform on the company's Yahoo! Mobile Web  service (m.yahoo.com) in 19 countries across Europe, Asia and the  Americas instantly enabling advertisers to reach consumers around the  globe on their mobile phones.
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People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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More on Yahoo Search Ads &#038; PayPal Icons Today it was spotted that Yahoo Search Marketing is testing Google Checkout style PayPal Shopping Cart icons on some of the eBay.com advertisements in Yahoo Search results. The sighting generated some buzz in the search marketing world as the icons do not only show that the Yahoo eBay [...]
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Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current &#8216;auction PPC&#8217; format to the new Yahoo Search Marketing &#8216;Estimated Average Position&#8217; and Bid Range for Top Positions.&#8217;   Dear Advertiser, As you will soon notice when you log into your Sponsored Search account, we [...]
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Internet media company Yahoo Inc.   will offer its marketing clients tools to create more  personalized advertisements to Web users as it strives to build  its share of graphical display advertising.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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SUNNYVALE, Calif.  --  Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.