U.S.-Style Entertainment Rocks Olympics
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For all the talk of reaching back to the ancient roots of the games, some venues at these Olympics have all the reverence of a real-life beer commercial.
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NBC's coverage of the Athens Summer Olympics whipped the competition in primetime Wednesday.
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ATHENS - By any measure â-etric or otherwise â - performance here by the United States softball team was Olympian, and one for the gods.
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Three cheers for the Greeks. Their show opening the Olympic Games was the most spectacular presentation I have ever seen, on stage, in the air, on ice or anywhere. What a way to begin sports&#39; grandest parade! ...
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For the athletes in Athens, the Olympics are merely at midpoint. But for TV viewers, it's a whole new game.
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ATHENS, Greece -- The US Olympic team has excelled in the pool, on the courts, in the fields, on the track. Now you can add the beach.
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One of the UK's gaming clans has scored a double success at the Olympics of the gaming world.
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LIKE a rank outsider, Athens has surprised the pundits by hosting an Olympic Games that has run with the mathematical precision mastered by the ancient Greeks.
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Paul Hamm didn&#39;t fling his Olympic gold medal off the top of the Empire State Building on Thursday, nor did he drop it in the middle of rush-hour traffic in Times Square just for the fun of it.
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Big ratings for the 2004 Summer Olympics and strong DVD sales for the newly merged NBC/Universal division made for a strong contribution to parent company General Electric&#39;s
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Larry Brown was right. The Americans did start hitting their jump shots, and suddenly they look as if they might be the team to beat at the Athens Games.
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Serious fun lit up the Olympics last night. A showdown among the swaggering gunslingers who populate the sprint community, celebrated by 72,000 spectators for a full 10 minutes prior
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A few hundred yards from Olympic Stadium is a cream-colored monolith that is the 2004 Games&#39; International Broadcast Center. Inside is NBC&#39;s Games headquarters and Dick Ebersol.
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Just as the Olympics are about to turn deadly serious for the United States, the collection of National Basketball Association stars finally enjoyed a chance to relax and show off.
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LOS ANGELES  - The spectacle in Athens  lured 56 million viewers to watch at least some portion of  NBC's Friday primetime telecast of the opening ceremonies of  the 2004 Summer Olympic Games.
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A rivalry in the Olympic pool that's straight out of Homeric central casting .
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Yes, a slimmed-down version of America&#39;s pastime soon may be coming to a ballpark near you. The new production might even be suitable viewing for children.