Copyright Law: What Search Marketers Should Know
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Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily.
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The European Union investigates whether saving search data violates privacy laws.
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Found in the search marketing forums:  > AdWords 101; Site Search; Jobs in SEO; and more.
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Google has been sued by adult site Perfect 10 for alleged copyright infringement. Perfect 10&#39;s suit says that Google&#39;s Web search engine allows people to see copyrighted images owned by the company (access
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PHPClasses.org has reviewed a new book today - "Professional Search Engine Optimization with PHP" from Wrox Publishing by Jaimie Sirovich and Cristian Darie.    This is a topic about which there is a lot to say, starting from the Google page rank algorithm, and what to do, as well what you should not do, to have your sites optimized to attract as many visitors as possible using search engine sites.   That is precisely the main topic of the book "Professional Search Engine Optimization with PHP". Despite the title mentions PHP, most of the knowledge presented in this book applies to all kinds of sites, independently if they are served by PHP code or not.    Manuel notes that the "PHP part" mostly has to do with the creation of dynamic sites and working with current PHP applications (like WordPress) to make them more search engine friendly.   Overall, this is an excellent book search engine optimization - SEO. It is very complete. [...] Whether or not you are familiar with the subject, if you are looking for good a book to learn all you need to know about SEO, this may be an excellent choice.
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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A year ago, my colleague Katie Hafner wrote a story about the growing number of lawsuits facing Google. The cases ranged from copyright claims, to challenges to Google&#8217;s use of other companies&#8217; trademarks in its advertising system, to complaints about how some Web sites were ranked in Google&#8217;s search results. It now looks like some people [...].
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Links to this week's topics from search engine forums across the web: The Little Engine That Could - What Is Your Greatest AdSense Advice? - Search Engines and FrontPage Shared Borders - Can Look And Feel Be Copyrighted? - My Experience With Site Match and Trusted Feed - Spam Reporting: Obligations and Issues
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NEW YORK -- Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
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Search Engine Journal is pleased to announce that we have a new contributor who will be covering search oriented marketing and news centering around viral and social media platforms, John Boyle. John is the author of the SocialNext blog, where he covers &#8220;the next generation of marketing via viral video and social networks like MySpace.&#8221; Based in [...]
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The core business of Internet search engines is being threatened by the evolution of new generation of content providers. The search engines like Google or Yahoo make money by indexing the web sites all over
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Will the search engine leviathan end the hunt for a commercial hybrid? In Autopia.
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If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
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Search engine optimization vendors and other companies can help corporations and individuals monitor and manage their online reputations. But are they crossing ethical boundaries by tinkering with Web search results?
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Effective search engine advertising goes far beyond simply bidding on keywords.  With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
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Search Engines Fueling Online Music Retailers  Search engines are fueling the online hip-hop, rock, country and polka industries according to a new Hitwise study. 30.4 percent of U.S. visits to music retail Web sites in July 2004 resulted directly from search-engines and directories. According to a new report from Hitwise, an ...
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A Belgian court rules that the search company violates copyright law by providing free access to news stories that online newspapers generally charge for. By the Associated Press.