Why Clients Withhold Ad Spending Online
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NEW YORK It&#39;ll come as no surprise to even the most casual industry observer that many marketers are shifting more of their ad dollars online. And perhaps even less surprising is that there are significant obstacles preventing an even greater flow of dollars to the Web.
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Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising. It is important to understand that search engine optimization has its limitations. With the introduction of Google&#8217;s Universal Search [...]
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Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel Terdiman.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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A recent study suggests that Internet users don't know when they're on the catching end of a sales pitch.
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'Disconnect' exists between spend and consumer activity DLD08 The amount of money companies spend on the Internet remains out of sync with the extent to which consumers are using it, claims WPP CEO Sir Martin Sorrell. Speaking at the opening of the DLD08 conference in Munich yesterday, Sorrell said that his company's clients spend about 10 per cent of their budgets on digital media, whereas consumers now spend 20 per cent of their time online - there is "a disconnect that has to correct," Sorrell said.â¦
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On some new shopping search sites, advertisers pay only when someone actually buys something, or when users view an ad.
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NEW YORK -- Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
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In the midst of the buzz around Google's Gadget Ads, a new McKinsey & Co. report draws some unexpected conclusions: Advertisers are still reluctant to shift dollars online because of the "absence of meaningful metrics and adequate capabilities."
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A software program that blocks ads is a two-edged sword: It stops annoyances for consumers, but it threatens to break down the business model that helps pay for Web content.
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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While Google makes pots of money selling advertising for other companies, it does very little advertising itself. Even without a bloated marketing budget, the brand is a household name.
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Some companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just doing the work themselves.
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In the same week that Microsoft made a half-billion-dollar deal with Viacom, AOL has announced it's closed a merger deal in the advertising space. Could greater intrusiveness into consumer behavior, and higher ad prices, ultimately follow?
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InfoWorld - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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US spend reaches $7.9bn Predictions are rarely low in the high technology business, but consistently the targets set for internet advertising are over achieved by reality. This week the Interactive Advertising Bureau and PricewaterhouseCoopers released their half year figures for 2006, and it totalled up to a $7.9bn spend in the US.â¦
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Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.