A transforming toy story
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'Transformers' bears the hallmarks of its executive producer, Steven Spielberg. The robotic story feels more human as a result.
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A LONG-awaited refurbishment to a play area in
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Movie tie-in games tend to suck. Hope springs eternal, though, and the allure of giant transforming robots is keeping me at least a little bit hopeful for the Transformers games.
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Sure, there are MP3 devices and game consoles, but what really matters for the toymaker are the Star Wars and Spider-Man tie-ins.
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A company that snagged a lucrative toy-licensing agreement early on in its history has now established itself as a significant force.
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Four years in the making, Pixar&#39;s story of a family of superheroes breaks new ground in computer animation - but, says director Brad Bird, technology is only part of the story.
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Rapid advances in robot development are leading to a whole new generation of tools and toys.
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No other movie-making company of the modern era has had quite the golden touch of Pixar. The computer-generated image pioneer has a track record of five hits (no misses), each of these films has shined on
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This year's holiday toy lineup has a retro feel with 1990s darlings Pokemon and Power Rangers expected to top children's wish lists, while Hasbro's Transformers should continue their resurgence on the strength of the summer blockbuster film.
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The cartoon's big-screen version taps the inner child in everyone.
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NEW YORK, Feb. 13 -- The next great toys are in here somewhere, if you can imagine that.
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FOR decades, science fiction has promised a future in which lifeâs most mundane chores are carried out by robots. Sadly, the clunky, wobbling automatons that have been wheeled out as examples of this brave
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&quot;Transformers&quot; is a  dream for fanboys, with vehicles that whiz and whir into alien  robots, spectacular sci-fi stunt chases, glistening military  hardware, overheated computer software and brainy, hot girls  who love Popular Mechanics.
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A new device from Hasbro further blurs the lines separating toys, video games and television.
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How a business-school professor and consultant for Mattel would turn ââMade in Chinaââ into something other than a curse.
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Autistic children react positively to toys that are simple in appearance and design because they like familiarity and repetitive behavior.
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The software company has undergone an extreme makeover.