McDonald's to sponsor MTV show
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McDonald's, the world's largest restaurant chain, will sponsor a programme on music channel MTV as part of its latest youth market promotion.
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MTV Networks, owner of the MTV and  Comedy Central channels, is pushing a risky new Web strategy to  win back young viewers from the likes of YouTube and MySpace.
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LOS ANGELES  - MTV on Wednesday unveiled a new scheduling strategy that will reshuffle and expand its primetime lineup. In addition, the lifestyle programming network has greenlit two series, one featuring "Jackass'" Bam Margera and the other centered on wrestling.
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The cable programming company Music Choice plans to display commercials that are selected for each user based on behavior.
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Hip-hop duo OutKast are set to add a handful of top MTV awards to their crowded trophy cabinet on Thursday night when millions of fans tune in to MTV's Europe Music Awards, this year hosted in Rome.
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NEW YORK  - Figuring out where "30 Rock" ends and commercials begin requires a sharp eye thanks to American Express. Recent episodes of the NBC series have been interspersed with the credit card company's so-called "podbusters": content segments featuring "Rock" cast members that appear right before the commercial break.
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In a direct shot at rival chain  Starbucks Corp., , McDonald's Corp.  is moving  closer to adding lattes and cappuccinos to its menus  nationwide, the Wall Street Journal reported on Thursday.
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MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace.
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Figuring out where "30  Rock" ends and commercials begin requires a sharp eye thanks to  American Express. Recent episodes of the NBC series have been  interspersed with the credit card company's so-called  "podbusters": content segments featuring "Rock" cast members  that appear right before the commercial break.
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DESTINYâS CHILD have been named as the new face of McDONALDâS &#39;IâM LOVINâ IT&#39; marketing campaign. The corporation made the announcement yesterday (October 6) and revealed the decision is a bid to expand
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The bootylicious R&amp;B babes, front lined by diva Beyonce Knowles, have signed on to be the latest faces of fast food giant McDonald&#39;s in the &quot;I&#39;m Lovin&#39; It&quot; campaign.
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McDonald&#39;s Corp. (NYSE: MCD) plans to expand a test market of five types of deli-style sandwiches to Louisville and three other cities, according to reports.
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CBS says it has a new sponsor to replace General Motors Corp.'s advertisements on the hit reality show "Survivor."
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A sponsorship deal with NBC and Philips Electronics will allow viewers to see more news and fewer commercials during the ÂNBC Nightly News With Brian Williams.Â
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McDonald's Corp. on Wednesday named  female pop trio Destiny's Child as the new face of its "I'm  Lovin' It" marketing campaign in a bid to expand its appeal  among children and, importantly, their moms.
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McDonald&#39;s Corp. on Wednesday named female pop trio Destiny&#39;s Child as the new face of its &quot;I&#39;m Lovin&#39; It&quot; marketing campaign in a bid to expand its appeal among children and, importantly, their moms.
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MTV Networks has pushed back the launch date of Logo, its nascent gay and lesbian-themed cable/satellite channel, to June from February, in order to secure additional carriage commitments and develop more original programing, executives said Thursday.