Google hails adwords victory
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A district judge has ruled that Google can continue selling advertising triggered by searches for trademarked brand names. Judge Leonie Brinkema ruled that the adwords program does not violate US federal trademark laws.
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Future AdSense integration demonstrateded at London Developer Day.
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Web search leader Google Inc.  posted quarterly earnings on Tuesday that blew past  expectations on strong Web search advertising, driving its  share price up almost 10 percent to a record high.
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Google shares break through the $500 barrier, buoyed by high hopes for the online advertising market.
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Google undeservedly has gotten all the credit for many clicks on the&#160;online ads&#160;it delivers via its search engine, but Microsoft wants to put a stop to that.So said Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser Publisher Solutions Group during a panel discussion at the Web 2.0 Summit in San Francisco Thursday.Currently, systems for tracking ad conversions and analyzing online marketing campaigns focus on the last ad a user viewed or clicked on, he said. This gives all credit to that last publisher and not to others the user may have been at before and influenced the user to seek more information about the advertiser, McAndrews said.In particular, this situation has unfairly benefitted Google because many times someone will see a display ad on a site and go to Google, search for the vendor&#39;s name, and then click on the vendor&#39;s text ad served by Google, he said.But Microsoft is developing a technology called &quot;conversion attribution&quot; that will track the trail of ads seen by a user, so that advertisers get a more complete understanding of how effective their marketing campaigns are, he said.Along the way, advertisers will get a more balanced view of the value of their ads across a wider trail of Web sites and via a variety of ad formats, not just the last ad displayed by the last publisher, which is often Google, he said.&quot;We&#39;ll introduce conversion attribution to give [more publishers] credit and it will devalue search [advertising],&quot; McAndrews said.Search advertising is the largest online ad format, accounting for about 40 percent of total ad spend. Google has built its empire on these pay-per-click ads, which the company matches to the content of queries on its search engine and to the content of third-party Web sites on its ad network.While search has been the main driver of the blistering growth of online advertising in the past five years, that won&#39;t be the case in the coming five years, McAndrews said.In addition to the &quot;conversion attribution&quot; technology, the shift away from search ads will be fueled by the increased spending in online ads from large companies which prefer display and rich media advertising designed to boost their brands, and for which pay-per-click text ads are less effective, he said.Google didn&#39;t have any representatives participating in the panel. The company didn&#39;t immediately respond to a request for comment.Microsoft didn&#39;t immediately respond to a request for clarification on the availability of the &quot;conversion attribution&quot; technology.McAndrews, who&#160;came to Microsoft recently via its $6 billion purchase of aQuantive, of which he was the CEO, shared the stage with other ad executives in a panel titled &quot;Edge: The Advertising Model&quot; moderated by conference chair John Battelle.
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The internet search engine Google has released its first set of results since the company floated on the stock market two months ago.
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Web search leader Google Inc. posted quarterly earnings on Tuesday that blew past expectations on strong Web search advertising, driving its share price up almost 10 percent to a record high.
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Google has won a trade mark dispute, with a District Court judge finding that the search engineâs sale of sponsored search terms âGeicoâ and âGeico Directâ did not breach car insurance firm GEICOâs rights in the trade marked terms.
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EBay says it is ending its ad pullout from Google's U.S. AdWords network.
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The Federal Trade Commission today approved Google's $3.1 billion takeover of DoubleClick, a move that would marry the two kings of online advertising and raises alarms among privacy advocates and rival advertising companies.
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The success of Google  opened  Microsoft's  eyes to the riches available in Web  advertising, the chief technologist for the world's largest  software maker said on Tuesday.
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Google wins the deal to provide pay-per-click text ads for CNN.com.
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ALEXANDRIA, Va. - Google Inc. won a major legal victory yesterday when a federal judge ruled that its advertising policy does not violate federal trademark laws.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.
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Online auctioneer eBay Inc. has  pulled its advertising from search company Google Inc.&#39;s  AdWords network in the United States, an eBay spokesman said on  Wednesday.
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Subscribers to the AdWords program can now buy newspaper advertising via Google Print Ads.
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Blog: Google now lets advertisers see exactly which web sites their ads appear