Ad giant says &#39;jury is out&#39; on prospects
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WPP, one of the worldâs biggest advertising agencies, today cast doubt on prospects for the industryâs fortunes next year, saying the &quot;jury remains out&quot;.
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Merck and Schering report bad news, but how much will it affect sales?
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Its new ad campaign may not be focused on the right people.
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Olivant Advisers dropped out of the bidding, saying it failed to come up with an offer that would satisfy both it and the government. The move increased the chances for Richard Bransonâs Virgin Group.
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Google is finding itself increasingly having to explain its planned acquisition of DoubleClick, and is now being asked to testify in September as part of a broader Congressional inquiry into advertising industry consolidation.
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The Thursday night rejection of Proctor &amp; Gamble&#39;s (PG:NYSE - news - research) female testosterone sex-drive patch Intrinsa by a Food and Drug Administration advisory panel will almost certainly delay efforts by BioSante to develop its own product, a
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Skeptics were drowned out by the marketing campaign for Microsoftâs operating system on the eve of its arrival.
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A newspaper advertisement for AstraZeneca Plc&#39;s cholesterol drug Crestor that touts patient safety is misleading and should no longer be published, regulators warned in a letter released on Wednesday.
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A host of research firms are saying that local ads are the next big thing, with the latest being Jupiter Research saying it will be a $9 billion business by 2012.
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(InfoWorld) - Google has lost the services of the co-founders and top executives of dMarc Broadcasting,Â the radio advertising company Google acquired one year agoÂ to push into that market. Chad Steelberg, dMarc's chairman and CEO, and his brother Ryan Steelberg, dMarc's president, no longer work at Google, a Google spokesman said on Friday. The spokesman declined to answer further questions, so it's not known when was their last day at Google, whether they resigned or were fired, and who is in charge of Google's radio ad operation now. The short and terse way in which Google is dealing with the news of the Steelbergs' departure seems to indicate that tensions and disagreements played a part in the situation and that the rift wasn't amiable, an analyst said. "It could have been handled differently. This is suggestive of a deeper problem," said Greg Sterling of Sterling Market Intelligence. The Steelbergs founded the company in 2002, and Google acquired it in February of last year as part of its attempts to diversify from paid search advertising into other forms of advertising. DMarc's technology links radio stations and advertisers and automates various aspects of the radio ad-selling process in a way that Google has said is very similar to the way it matches ads to the users of its search engine. The Steelbergs' decision to abandon the company they founded could stem from problems Google may be having in carrying out its plan for radio advertising, Sterling said. "This may set back the effort to some degree if there's a larger problem with executing the strategy," he said. Moreover, when founders leave their company, it often happens that loyal employees follow them out the door, and if this happens with dMarc, it could further destabilize the operation, Sterling said. Google paid $102 million in cash for all outstanding equity interests in dMarc and agreed to make up to $1.136 billion in additional payments when and if certain performance goals were met. Google has been integrating dMarc's technology into its AdWords advertising platform to open a new radio ad distribution channel for Google advertisers. Google recently began testing its radio ad system with some advertisers and radio stations. "Google is committed to the audio business. We will continue to gather feedback during the Audio Ads beta test and are happy with the progress to date," a Google spokesman said. "We remain focused on delivering value to the radio industry as we continue to expand radio station inventory and enhance the product so that it's ready for all advertisers."
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The bad news may not be over for the nation's #2 search provider, though some analysts yesterday were actually hoping the news would be worse, particularly in the jobs department, in order for things to get better over time.
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Google seems to be taking steps to assure that &#8216;Made for AdSense&#8217; sites which are unfocused, decentralized and give no real value to the searcher; are not listed in Google results (again, I said taking steps). Aaron at SEO Buzz Box points to a conversation a web publisher had in Google Groups with Google&#8217;s Adam Lasnik [...]
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Despite the disappointing outlook, the company said it planned to invest aggressively in advertising technology as it tries to capture a larger share of online ad dollars.
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Competition makes for a dreary outlook for the company.
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Shares in J Sainsbury, the supermarkets group, have been surging all week on renewed bid speculation. Yet I think the company has to be believed when it insists that there have been no approaches, nor would
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Google undeservedly has gotten all the credit for many clicks on the&#160;online ads&#160;it delivers via its search engine, but Microsoft wants to put a stop to that.So said Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser Publisher Solutions Group during a panel discussion at the Web 2.0 Summit in San Francisco Thursday.Currently, systems for tracking ad conversions and analyzing online marketing campaigns focus on the last ad a user viewed or clicked on, he said. This gives all credit to that last publisher and not to others the user may have been at before and influenced the user to seek more information about the advertiser, McAndrews said.In particular, this situation has unfairly benefitted Google because many times someone will see a display ad on a site and go to Google, search for the vendor&#39;s name, and then click on the vendor&#39;s text ad served by Google, he said.But Microsoft is developing a technology called &quot;conversion attribution&quot; that will track the trail of ads seen by a user, so that advertisers get a more complete understanding of how effective their marketing campaigns are, he said.Along the way, advertisers will get a more balanced view of the value of their ads across a wider trail of Web sites and via a variety of ad formats, not just the last ad displayed by the last publisher, which is often Google, he said.&quot;We&#39;ll introduce conversion attribution to give [more publishers] credit and it will devalue search [advertising],&quot; McAndrews said.Search advertising is the largest online ad format, accounting for about 40 percent of total ad spend. Google has built its empire on these pay-per-click ads, which the company matches to the content of queries on its search engine and to the content of third-party Web sites on its ad network.While search has been the main driver of the blistering growth of online advertising in the past five years, that won&#39;t be the case in the coming five years, McAndrews said.In addition to the &quot;conversion attribution&quot; technology, the shift away from search ads will be fueled by the increased spending in online ads from large companies which prefer display and rich media advertising designed to boost their brands, and for which pay-per-click text ads are less effective, he said.Google didn&#39;t have any representatives participating in the panel. The company didn&#39;t immediately respond to a request for comment.Microsoft didn&#39;t immediately respond to a request for clarification on the availability of the &quot;conversion attribution&quot; technology.McAndrews, who&#160;came to Microsoft recently via its $6 billion purchase of aQuantive, of which he was the CEO, shared the stage with other ad executives in a panel titled &quot;Edge: The Advertising Model&quot; moderated by conference chair John Battelle.
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Backdating to the Future Research In Motion today placed a 'preliminary' tag beside its Q2s, warning that the results could restated, subject to an audit of option grants, also announced today.â¦