Companies Race to Out-Green Each Other
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Hewlett-Packard said that in 2007 alone it recycled 250 million pounds of hardware and printer cartridges â the equivalent of âmore than double the weight of the Titanic.â The colorful comparisons don't end there.
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Wind is filling the sails of the alternative energy industry after repeated past false starts, bringing big business and the green movement into an uneasy partnership -- as investors smell money.
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Corporations are adding a new title to the executive suite â chief sustainability officer â not just an environmental watchdog, but someone to oversee the effort to go green.
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By Hazimin Sulaiman  TECH companies are gradually moving towards a greener Earth with a little push from the Climate Savers Computing Initiative (CSCI) pioneered by Intel and Google. The initiative is rapidly gaining momentum among major IT players.
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The environmental campaign has asked gamers to help persuade console manufacturers to go green.
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Software company Hyperion Solutions is giving its employees good reason to go green when they buy a car. In a move that combines corporate citizenship with good public relations, the Santa Clara, Calif.
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Share and share alike to save the planet A number of big name tech firms including IBM, Sony and Nokia have joined forces to work on a patent-sharing plan, dubbed Eco-Patents Commons.â¦
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New and old business strategies meet in a clash of titans. Who will make the final cut?
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Two unlikely foes have launched a mock feud to be waged in a sea of green.
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Investments in clean technology rises as companies find going green can be good for the bottom line.
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Business & money: Two 'green' stores will include a series of eco-features aimed at reducing their carbon footprint.
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Both leading Democrat and Republican candidates vie to show they can tackle global warming.
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(InfoWorld) - The IT industry's thirst for energy is growing exponentially, far outpacing the supply of reliable, clean power. Now a group of leading IT firms has banded together to try to head off an impending energy crisis in the datacenter. Eleven enterprise heavyweights including Microsoft, IBM, Sun, HP, Intel, AMD, Rackable Systems, and VMWare announced Monday that they have formed a non-profit group called The Green Grid to drive new metrics, technology standards, and best practices for curbing power consumption. Robust growth in the IT sector and in companies' use of technology is leading to an acute power shortage, according to analyst firm Gartner. Half the worldâs datacenters will run out of power by the end of 2008, Gartner estimates. That means companies face swelling utility bills as they struggle to keep their servers cool and humming. Many of the companies participating in The Green Grid are individually developing energy-efficient technologies. However, joining forces to tackle the power-consumption problem holistically is a must, according to Green Grid board member Bruce Shaw, director of worldwide commercial and enterprise marketing at AMD. "No one player owns the kingdom. It's not just a processor problem. It's not just a server problem. It's not just a memory problem. Everyone in the ecosystem needs to be involved." By working together, Green Grid companies can develop ways for their respective greener technologies to "hook into one another," thus increasing their overall effectiveness, Shaw said. The consortium started work last April, with representatives for AMD, Sun, IBM, and HP getting the ball rolling. Not surprisingly, there have been challenges from the out start, including concerns about intellectual property and developing a standard way to measure power consumption   "Do you measure by performance per watt? Per dollar? Per thread? Something different?" said Green Grid boar member Colette LaForce, vice president of marketing at Rackable Systems.Â
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Offsetting, the practice of achieving carbon neutrality, is gaining popularity among companies wishing to make a show of their green credentials.
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Some in the utility industry are arguing that it will take decades of investments and innovation to get substantial reductions in their emissions of greenhouse gases.
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Two years ago, big business unveiled a splashy environmental campaign. How are things going? We check back.
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'Green' PCs adapt to EPA's newest Energy Star label ahead of schedule.