Advertising: TV Stations Seek Shows to Put Online
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This year at the biggest conference in television syndication, the hottest topic was syndicated online content.
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Pedestrians in major cities are familiar by now with Discovery Communications' oversize outdoor ad presence. It frequently uses phone kiosks and other so-called "street furniture" to help brand its TV networks with still shots of dinosaurs, exotic locales or the latest high-tech weaponry and other fare from its stable of original programming.
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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The market for digital distribution of television programs is growing fast. How will the big guys play it?
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By Schoettle, Anthony  People don't typically pay for on-demand cable so that they can look at advertisements, but Comcast thinks they will. It's trying to turn an old axiom-that people avoid advertising like the plague-on its ear.
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This new marketing initiative shows that companies are eager to use broadband media. But how?
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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Last year, the big trend in the new fall season was bringing broadcasting to the Web--now, it's bringing the Web to the TV screen, with new shows like TMZ TV and What Perez Sez.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Pro and amateur videos, social networking and even streaming TV shows are luring audiences to the Web, study shows
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Hoping to reclaim some ground won by Internet sites, NBC Universal launched a venture with its affiliated TV stations on Tuesday aimed at providing a legal and profitable way to distribute video online.
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Hulu, a joint venture between News Corporation and NBC, began testing the delivery of TV shows online Monday including some of the most popular programs on American television.
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Could recent deals signal the search engine's intent to eventually rival TV?
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Radio broadcasters are considering  technology and business models that may soon allow listeners to  click, listen and buy the tunes they hear on their favorite  radio stations.
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NBC Universal said on Wednesday it   will offer episodes of some of its new prime-time shows for   free online viewing on personal computers in a bid to build an   audience for its fall schedule.