Microsoft, Intel unite in holiday ad blitz to spread joy of PCs
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That&#39;s the theme of a marketing blitz the technology giants are launching this week to educate consumers about new digital-entertainment-oriented PCs.
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When Microsoft decided to launch a viral marketing campaign around its Windows Vista operating system, it wanted a spectacle that could catch fire among Internet fans.
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Software giant readies slew of new products for the holidays and revisits options for major Windows revision, News.com has learned.
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Intel and Microsoft have teamed up for a marketing campaign to proclaim the merits of the "digital lifestyle." The Digital Joy campaign focuses on the new experiences that arise when consumer electronics are interconnected. The campaign's ultimate goal is to establish a strong brand image for products built using Microsoft's Windows XP Media Center 2005 operating system and Intel's Pentium 4 processor family.
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Intel's new marketing slogan: Multiply! The chipmaker is set to release a big ad campaign to promote dual-core processors.
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Microsoft gave some encouraging news for IT managers considering future server hardware based on multicore processors. Both Intel and AMD are developing multicore chips, which pack two processors onto a single
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Internet retailer announces its best holiday season; electronics were the key.
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Semiconductor giant Intel Corp. dramatically raised the range of its fourth-quarter sales forecast Thursday as it benefited from strong holiday demand for microprocessors, the brains of personal computers.
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Google, Intel, Microsoft, Dell, and Hewlett-Packard pledged this week to develop and use more energy-efficient computers and computer components.
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Investors will be looking for signs  from Microsoft Corp.  of a strong holiday quarter for  Xbox 360 video game consoles and new computers loaded with  Windows Vista when the company reports results this week.
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The latest round of Apple (AAPL) ads aimed at convincing consumers to drop their Windows PCs and join the millions of people happily using Macs kicked off this week.
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It&#39;s a big day for Microsoft as the company launches its XP Reloaded marketing campaign with the releases of Windows Media Player (WMP) 10, Portable Media Centers (PMCs), and the MSN Music preview.
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Activision, AMD, Dell, Intel, Microsoft, and Nvidia co-found nonprofit dedicated to "advancing the PC as a worldwide gaming platform."
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Intel is preparing a marketing strategy that will brand desktop PCs with a similar label that made its Centrino notebook technology a household name, according to sources familiar with the company's plans.
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Intel is making a big push to help personal computer makers in China and India offer the Linux operating system on machines powered by the company's chips.
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Intel Corp. INTC.O will unveil  next year a bundle of chips designed for home entertainment  computers, and support the move with a branding campaign  modeled on the successful launch of its Centrino chips for  notebook computers, a person briefed on the matter said.
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especially to the electronics industry. This is the time of year when companies begin releasing their shiniest/newest/greatest products to compete for your holiday shopping dollar.