San Jose Mercury News, Calif., Dennis Rockstroh Column: Action Line: Together We Can Curb Deceptive Advertisements
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).
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While politicians decry negative advertising and personal attacks, the bottom line is that such tactics often work.
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Tycho:  We put Monday's strip up early, so you might have seen it already - but you might not be familiar with the EGM interview it is based on, an excerpt of which appears here.  I sometimes worry about appearing partisan in these communiques, but it is not my job to be fair.  I'm not a journalist, I'm a consumer.  I don't buy one product from each company in the interests of some karmic ideal, and I don't need to purge my posts of wrongthink because I haven't produced something suitable for use as a press release.  Sony is grinding down their goodwill with every smug, psychotic interview, and someone needs to tell them so in clear terms.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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By Kevin Howe, The Monterey County Herald, Calif.  Sep.
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Its new ad campaign may not be focused on the right people.
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Tycho:  I can really do without a lot of the corporate sniping that happens in this industry.  Plus, as a licensed demagogue, they're horning in on my territory when they say ridiculous things or make baseless verbal assaults!  I mean, I have mouths to feed.  Seriously, I have more than one mouth.
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Those incessant political ads aren't just on television. They're now on billboards, DVDs and even traffic reports.
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By George Kelly, Contra Costa Times, Walnut Creek, Calif.  Sep.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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By Pam Firmin, The Sun Herald, Biloxi, Miss.  Dec. 15--Call it encouragement. Call it a bribe.
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You can learn a lot from writing a newspaper column, especially when a reader calls in to say that you're wrong. I've just received a revealing critique that foreshadows a nasty new escalation in the battle over our digital rights.
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DMV officials tell colleagues that now's the time to start plotting ways to counteract negative messages about the forthcoming ID cards.
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By Kiarash Zarezadeh, Appeal-Democrat, Marysville, Calif.  Sep. 24--When you've been surfing the Web for more than a decade, you're bound to see your share of gag sites.   There are sites for fictional people, sites for fake movies and sites for made-up software.
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Editor and Publisher - NEW YORK Several of MediaNews Group's Northern California papers, including The San Jose Mercury News and a group in Contra Costa County east of San Francisco, are considering placing advertisements on the front page and section fronts for the first time, officials told E&P.
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By Therese Poletti and Nicole C. Wo, San Jose Mercury News, Calif.  Sep.
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By Shelli Derobertis, Inland Valley Daily Bulletin, Calif.  Dec.