Personalised adverts on mobile TV
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Mobile TV viewers in Norway will be served personalised adverts according to their tastes and background.
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High-quality, affordable TV on mobiles could be just what 3G operators are looking for, say researchers.
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Research and Markets (http://www.researchandmarkets.com/reports/c47267)  has announced the addition of Mobile Media 2006: The Future of Personal  Media Distribution to their offering.
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Technology displays two-line banner ads on cell phone screens along with free e-mail service.
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In case music, games, and video weren't enough, vendors are now vying for the opportunity to send digital television signals to your mobile phones.
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By MARK PRIGG  THE first live TV service for mobile phones is launched today.   It will allow programmes such as Coronation Street and EastEnders to be watched live on mobiles.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Research and Markets (http://www.researchandmarkets.com/reports/c60485)  has announced the addition of The Marketer's Guide To User-Generated  Content to their offering.  Your customers hunger to be engaged with your brand, service or media  property in a personal way.
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BBC One, ITV1 and Channel 4 are to be broadcast to mobile phones as part of a new mobile TV service.
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Pageflakes Ltd. (www.pageflakes.com),  the community-driven personalized homepage, today announced the launch  of the most comprehensive collection of universal video widgets  available.
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New Doubleclick technology lets customers schedule, show ads on mobile phones.
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Viewers could receive rewards for watching TV as Sky makes its set-top boxes compatible with smartcards.
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The trial sees advertisers employ customized marketing with individual mobile TV viewers, with content provided by agency partner, Proximity Oslo, a part of the Global BBDO network.Comment
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Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream.
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TITLES: Clinton ad: "Ideas." Obama ad: "Anything Radio."