Google Revamps Finance
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Struggling financial site gets redesign, new functions but faces tough competition.
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NEW YORK Wall Street, which forced Google, the Internet search engine, to sharply lower the price of its shares in its initial public offering in August, has now decided that the company is worth a lot more today than it was then.
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GOOGLE, the web search engine, has slashed the price range on its eagerly awaited initial public offering to between £47 and £52 per share from £59 to £74 per share.
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Investors are hoping for good financial news from the search engine giant.
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The cheerleading for Google from the analysts at leading brokerage firms is starting to sound a lot like the days of the dot-com bubble.
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Google Inc.  is spinning off mounds of cash from operations, but Chief Executive Eric Schmidt appeared to rule out seeking big mergers or making other dramatic changes in how the company uses cash.
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The search-engine giant, which was expected to go public as early as Wednesday, instead has slashed the deal&#39;s expected price range and cut the number of shares being sold by existing shareholder in half. The new parameters suggest a newly public Google ...
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Google Inc.  will let  employees sell their vested stock options early under a new  program that will boost options' value to workers while raising  the cost of options to the company, Google said on Tuesday.
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Revamped search engine allows users to store and share results.
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The company said at MacWorld Monday that it will retool its all-in-one Google application for the iPhone, improving the UI and speeding up loading times.
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(InfoWorld) - Google is ramping up its efforts to help specific vertical markets create more effective online advertising using its technology to help clients highlight as many of their assets as possible to drive not only online but also offline sales. At its New York office Thursday, the directors of Google's vertical industry practices discussed some of the ways Google is changing its advertising strategies to be more industry-specific, something that the company hasn't traditionally done, said Tim Armstrong, president of advertising and commerce, North America, for Google. Armstrong said Google wants its advertising practices to be so vertical-specific that in the future, the specialists in those markets will be driving the company's advertising strategy --Â so much so that he joked the he would be out of a job. "The vertical people will be running Google," Armstrong said. "I'll be the least useful person in the room.... If you were to come into Google for a day, you'd actually see the industry groups have become the most specific connection point with customer." Most companies don't have a quantitative view of all of the assets they have for sale, and part of what Google is helping vertical industry customers do is take stock of all of their offerings so they create better ways to constantly reach customers, he said. As part of this strategy, Google's retail advertising practice is working on new technology that will help companies in that space assess all of the resources on their Web sites so they can more carefully choose keywords for targeted advertising. Currently, Google is working internally with customers to help them do this, but the company is still handing hard-copy results to customers, said John McAteer, director of Google's retail practice. In the future, however, Google wants to provide an automated way to crawl and index an entire Web site so companies can electronically compile all of its assets and generate keywords on their own, he said. Eventually, Google will offer the technology as a public tool, similar to one it already includes in its AdWords platform that helps customers crawl their Web sites to come up with relevant keywords for ads, said Brett Goffin, industry sales manager at Google. Neither McAteer nor Goffin could provide a time frame for when this tool would be made available. As part of a presentation Thursday, McAteer and Goffin outlined a case study in which Google teamed up with Rooms to Go Furniture, a company whose top executive was skeptical that online advertising could drive offline sales. Google worked with the furniture company to place online banner ads in local markets, targeting several U.S. metropolitan areas to drive customers to local stores. When the campaign was over, Rooms to Go saw a return of more than seven times its investment, and customer average order size 20 percent larger than the retailer's average sale. Moreover, retail stores accounted for 86 percent of sales, while only 14 percent came from e-commerce sales, McAteer said. In addition to its retail work, Google also has been doing market research to help other verticals, such as the automotive industry. The company's automotive market team plans to hold a Webinar on Oct. 11 to reveal the results of a study it conducted with Compete Inc. to discover buying habits of customers in the automotive space. Bonita Coleman Stewart, Google's industry director for automotive, said the two companies found that the time to market for automotive shoppers has shortened to one month, reducing the amount of time companies in this market have to reach customers with campaigns. She said that Google has not identified how it will use this information to serve its advertising customers but that will be part of the discussion on next month's Webinar.
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Shares in Google jump to a new high in after-hours trading as the internet search firm reveals its first results since floating on the Nasdaq.
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NEW YORK/SAN FRANCISCO  - Google Inc. GOOG.OQ on  Wednesday got the green light to go ahead with a downsized  version of its much-hyped initial public offering, meaning its  shares could debut on Nasdaq as soon as Thursday.
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Google has already transformed the way the web is used. Now the company behind the internet&#39;s leading search engine aims to change the academic world too, with a new search tool putting a treasure trove of
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Google Inc.  is spinning  off mounds of cash from operations, but Chief Executive Eric  Schmidt appeared to rule out seeking big mergers or making  other dramatic changes in how the company uses cash.
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Holiday season will see enhancements to Google Base so shoppers can refine queries.
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Google Inc. launched its Custom Search Business Edition, a fee-based service that lets businesses build search pages for their own Web sites.