Advertising: On 10th Anniversary, âDianabiliaâ Takes Over
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Ten years after the death of Princess Diana, the coming milestone anniversary is bringing a reprise as dozens of companies seek to capitalize on a renewed interest her legacy.
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NEW YORK Just over a year after it was acquired by NBC Universal, iVillage is enjoying robust advertising and traffic growth even as the women&#39;s portal faces growing competition from other quarters.
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Ikea is reuniting with Deutsch, heralding a playful new ad campaign that revives the elements for which its advertising was known.
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A scene in Allstateâs 60-second commercial at the conclusion of âFriday Night Lights.â (Leo Burnett USA) It is common knowledge on Madison Avenue that branded entertainment is becoming increasingly popular on television as marketers â worried about how easy it is for viewers to avoid commercials -Â­ arrange for their products to be woven into the [...].
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It&#39;s a thing of beauty: a two-page &quot;advocacy ad&quot; in The New York Times featuring, among other things like quotes from satisfied Firefox users, all 10,000 names of those who donated to The Mozilla Foundation so that it could take a NYT ad that it hopes
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Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
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In the news release, Moniker Brings Multi-Milli
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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Cosmetics advertising in India is offering the message that the modern Indian woman does not have to live with her dark skin.
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Major League Soccer signed a 10-year deal with Adidas, making the company its official athletic sponsor and licensed supplier. The announcement was made by Adidas managing director Erich Stamminger to company shareholders.
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NEW YORK - A company that started out as a joke celebrates ten years in business.
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The national trade association for payday lenders is planning to spend $10 million for an advertising campaign that it says is intended to educate people on how to use such loans wisely.
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These days Spinelli's Market is redolent with holiday aromas associated with southern Italy, just as it has been since opening 10 years ago.
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TEHRAN, Oct 22 (IPS) - When the pro-government âIranâ newpaper ran a  full-page advertisement for the United Colours of Benetton, it  indicated official approval for the famed Italian clothing  manufacturer.
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GENEVA, Dec. 14  /PRNewswire-FirstCall/ -- Semiconductor manufacturer STMicroelectronics is celebrating ten years at the forefront of digital radio technology.
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Alternattiva Demokratika (AD) held its annual general meeting on Friday morning at the Preluna Hotel and approved a motion with the theme "A Change for Better". The meeting coincided with the 15th anniversary ...
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Philip Green is targeting Marks &amp; Spencer customers with the first TV advertising from his Bhs chain in more than 10 years. Details of a Â£3m, multimedia campaign were unveiled yesterday as part of a Â£23m