FAQ: Apple's 2007 Worldwide Developers Conference recapped
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Steve Jobs' keynote at Apple's Worldwide Developer Conference is always a highly anticipated event, but the surprise this year was that there weren't more surprises. What happened, and what really mattered?
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Mike Potter (from Adobe) has issued an invitation for all PHP and Ruby developers attending the MAX Conference to track each other down, as well as him.   I think this would be a perfect time for these groups of people to get together, showcase what you're working on, and talk about the problems that you're facing.  We're working out the details of MAXUP, but if you're going to MAX, plan on arriving on the Sunday so that on Monday we can get together and showcase and talk about the work that's going on with Flex and languages other than Java and ColdFusion.   He suggests using the entry's comments to help coordinate the meetings. The Early Bird pricing is still in effect for the conference, so there's no time like the present to reserve your spot.
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Register Hardware once again brings you the best coverage of the Autumn 2007 Intel Developer Forum. Check back regularly, as we'll update this page with all the event's key announcements and stories.â¦
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Apple's Worldwide Developer Conference kicked off Monday at San Francisco's Moscone West convention center. The keynote address, by Steve Jobs, began at 10 a.m. Pacific time.
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One OS, one price WWDC Steve Jobs opened Apple's annual developer conference by going back in time one year - in more ways than one.â¦
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WWDC 2007 - At its annual Worldwide Developer Conference Monday, Apple CEO Steve Jobs provided the final look at Mac OS X 10.5, code-named "Leopard," before the new operating system ships in October. He demoed 10 out of what he says are 300 new features.
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(InfoWorld) - No one ever said Apple marketers weren't clever. So if they wanted to start a firestorm of ISVs developing applications for the iPhone, how better to do that than to make development as simple as possible with the least barriers? Nevertheless, until we hear more details from Apple about the way in which applications are handled on the iPhone, we won't know how clever Apple really is. At WWDC07, Jobs promised that there will be a "new way to create applications for the iPhone" due mainly to the fact that it uses the full Safari browser engine. But a lot of developers are disappointed with what Apple is offering. "Web-based apps are cool for a lot of things. But what people were looking forward to was to to let them develop native applications," said Anthony MeadowÂ , president of Bear River AssociatesÂ , an ISV for mobile applications Without native access to facilities, you don't have storage or sharing of information between applications, or reading and writing from address book and iCal. "There is not any easy way to do that with a Web-based application," said Meadow. Overall, Meadow was not impressed. Although he admitted it is really not very clear what Apple intends. But, he added, "If they don't intend to have access, they should just tell us." Ken Dulaney, the senior mobile analyst with Gartner says Apple's Web 2.0 solution is likely to be similar to what RIM does now. "It avoids having to put code down on the device," Says Dulaney, which in turn protects it from crashing due to outside influences. On RIM devices, the application is rendered on the server side, and the cache in the browser reformats it and pushes it down to the device. "The code is only resident briefly on the device," Dulaney said. Similar technology is also used by device manufacturers using mobile Linux from MontaVista. Now resident on tens of millions of cell phones, the MontaVista design uses a "computing peer" design, Linux on the server and on the phone, giving developers the flexibility of partitioning an application on the client side and server side. An ISV can put a heavy load on the phone or a light one, says Jim Ready, CTO and founder of MontaVista. "Linux on the phone is every bit as capable as Linux on the server," said Ready. Certainly this supports similar statements from Jobs about Safari on the desktop and Safari on the iPhone. However, like Meadow at Bear River, Ready has some reservations about the future capabilities or the richness of applications running on the iPhone. When applications are developed solely using an "abstracted" development environment that doesn't talk to the lower layers of the device, such as the hardware and middleware, there is a dividing line in terms of the capabilities of the application. "Take video frame rates. The reason you back out of an abstracted environment is because you pay for the abstraction in performance. It is a tradeoff," said Ready. And not only for performance -- developers also need to write native applications that get down closer to access the hardware and the middleware for size and control reasons, as well, although Meadow doesn't see access to hardware as a major problem. "There is a handful of people that care about writing to the chips. It is possibly useful for really high performance graphic drivers and low level networking code," he says. So where does that leave gamers and business users whose need for rich network applications might be problematic on the iPhone? Unfortunately, until the full story is known, it is hard to tell what the software limitations of the iPhone will be. Certainly, if Apple wants the device to be a great mobile gaming system for use by millions of road warriors during those long waits at the airport, it will have to address the issue of how to get developers to write applications native to both the hardware and middleware. In business as well, cell phones are currently being used with customized software, such as bar code and RFID readers. "You can't do that with a browser interface," says Jerry Panagrossi, vice present of U.S. Operations for Symbian. "You need something more in-depth that can talk to IBM or Oracle middleware using native APIs for a richer experience." Jim Ready at MontaVista sums it up when he says keeping the development environment as simple as possible will facilitate the largest amount of applications. As far as the capabilities of those applications Ready says, "There are limits, but sometimes it's okay that there are limits."
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With the date for the Zend/PHP Conference & Expo (October 8-11th, San Francisco) conference growing closer all the time, the more updates the better. The Zend Developer Zone has such an update with more details about the keynote talks, sessions, the "after hours" events and more.   Ok, it's been a few days since I've given a ZendCon update so let's burn a few bytes and talk about what is being planned.   The updates concerning the keynotes are the topics the two speakers will be presenting - Cory Doctorow on "copy machines" and Joel Spolsky with his "Great Software" talk. The sessions for the conference are still mostly the same, but the "after hours" activities have exploded.   Things on the list include a ZCE party on Monday, Happy Hour 2.0 on Tuesday and on Wednesday an all-out karaoke party poolside at the hotel.   There's still plenty of time to register for the event and to get more details on the conference and the whens and wheres, check out the main conference site.
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Real or fake - read the outline then decide... Steve Jobs' Macworld Expo keynote has been leaked. Well, sort of, and assuming it's not Fake Steve Jobs' Fake Macworld Expo Fake Keynote, of course. Here's the transcript - you decide...â¦
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As developers gather in San Francisco, they've got two big things on their minds: the iPhone and the Leopard OS.
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(InfoWorld) - As this year's WWDC (Worldwide Developer Conference) approaches, Apple fans are furiously speculating on what kind of news will be dropped on us in San Francisco. We already know about the Mac OS X 10.5 Leopard preview, and no doubt Apple CEO Steve Jobs will have something to say about the iPhone. But from what I know about the players and the IT landscape, I think Jobs has another "just one more thing" up his sleeve. I've been looking at what Apple and its partners need to do to fill gaps in their product line-up. At the moment, I think the Macintosh platform's biggest weakness is its reliance on Microsoft Office for productivity software. Microsoft has always built solid products for Mac -- but they were always just a bit behind or somehow incompatible with their Windows equivalents. Entourage does 90 percent of what Outlook does, but it lacks features right where it hurts: In enterprise settings. Word for Mac doesn't have the same Macro or OOXML support as the PC version. PowerPoint files are still not 100 percent compatible between platforms. Basically, Apple and its customers get the short end of the Microsoft stick. Add to that the industry move toward Web 2.0 applications and Cloud computing -- and a number of other recent shifts in the technology landscape -- and you have a climate for change. I don't think Apple wants to wait on Microsoft to delegate how its business applications will work. In fact, I think Apple would like to move forward with a leading-edge partner like, say, Google and create business rather than follow in it. That's why I think Jobs will take the stage at WWDC next week and announce that Apple and Google are going to team up to bring Google Apps to .Mac customers. Let's connect some dots and see what picture emerges: In a recent stockholder meeting, Jobs admitted that .Mac has hasn't achieved its full potential but said the company is working on it. Eric Schmidt, Google CEO and a member of the Apple Board, has said there are a lot of Apple-Google partnerships to come because both companies have "common competitors." Hmmmm. Microsoft is a common competitor, and its bread and butter -- aside from Windows -- is Office. We've already seen a flurry of Google Applications for Macintosh, plus GMaps and Gmail on the iPhone, so why not Google Docs and Spreadsheets integrated into .Mac? Seems like a perfect fit. Using iChat as a guide, we know that another network -- AOL -- allowed .Mac users to use their own xxx@mac.com address as their AOL Instant Messenger screen name. Google could do the same thing in Apps. Perhaps the whole mac.com domain would be ported to Google Apps. Google has lots of cheap, fast space. It also has the ability and desire to search it and advertise on it (monetize it). Gmail has won the battle against .Mac's mail for most Macintosh users. As for calendar/IM/address book integration, disk space, and spam detection, Google wins most of the battles hands down. Google spends $5 per domain for Apps users through its Adsense subsidiary. It wants more non-paying users, and Apple would be happy to offload its .Mac users. Those users, who pay $100 a year as .Mac members, could get a premium version of Google Apps with desktop backups and larger file space as well as the benefits they currently enjoy. Apple's focus is on hardware and software. It should -- and should want to -- stick with what it does best. We know that iChat in Leopard has a special account preference for GTalk accounts. Of course, you can currently use any Jabber server in iChat -- GTalk is based on Jabber -- but it's interesting that Apple has split off GTalk from the rest of the Jabber servers. It has been 18 months, forever in software development at Apple, since the iWork app was last updated. That is lots of time for Apple to do some pretty interesting things. I would love to see Apple enter the Blog editing game, where MarsEdit, Ecto, and Journaler are sweeping up. Such a move would be a serious game changer for the fight on the Mac platform between Apple's Pages and Microsoft's Word. And for Google, what better way to get into blog editing than with its Writley technology? Google needs a Keynote type of presentation tool; Apple needs a spreadsheet tool to round out their Office competition. Each has what the other needs. Throw Sun's OpenOffice.org into the mix. The first native Alpha release of this software came out this week. Both Apple and Google have been playing very nice with Sun lately. iWork. The most important piece of the puzzle might just be iWork, which could be a caching front end for Google Docs and Spreadsheets. Use it when you are on an airplane, at grandma's house with no Internet, in the subway, or wherever Internet access is spotty. Or how about this curveball: Apple could port its iWork and iLife applications to Windows? Quicktime and iTunes already enjoy a large following in the Windows camp. Woo them with the apps, win them over to the OS. Oh, and one more thing. I realize we're flopping off of the deep end here, but what if Apple were to sell a Leopard virtual machine for Windows that functions like Parallels in Coherence mode (except you'd have the Mac OS running in Windows, not the other way around)? The result: Run Leopard anywhere! You could even boot from a Google hosted OS. This need not be a full version, mind you, but a stripped down, embedded version of the Mac OS like what's being thrown into Apple TV and the iPhone. One of the great things about virtualization is that there's less need for drivers and such, which makes installing small Google or Apple apps on your Windows desktop easier. Okay, that scenario could be years away, or never to be. But I think there is every chance that we'll hear something about .Mac integration with Google Apps next week. It makes sense for all parties and would finally give Microsoft a run for its money. Plus, there's that old saying: the enemy of your enemy is your friend. Seth Weintraub is a global IT management consultant specializing in the technology needs of creative organizations, including The Paris Times, Omnicom and WPP Group. He has set up and managed cross-platform networks on four continents and is an expert in Active Directory/Open Directory PC and Macintosh integration.
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Microsoft has set a date for a second Longhorn-themed Professional Developers Conference (PDC). The event will be held in September 2005, almost two years after the company first detailed the Windows XP successor at the 2003 PDC.
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(InfoWorld) - The beta build of Mac OS X 10.5 "Leopard" that Apple handed out to developers June 11 at its Worldwide Developers Conference (WWDC) has leaked to the Internet and is being downloaded by users of PirateBay, the Swedish torrent tracker. Last Monday, CEO Steve Jobs spent most of this 90-minute WWDC keynote address touting the upcoming OS, which is set for release in October. Eight days later, the beta labeled build "9A466" was uploaded to PirateBay. The first upload on Tuesday didn't take -- there was only one "seeder," the term for a computer that has a complete copy of the torrent file -- but the second yesterday is being downloaded and assembled, according to comments left by numerous users. As of late yesterday, only four seeders were available, with 181 "leechers," or computers that have downloaded only part of the complete torrent. By 3 p.m. today EDT, however, the numbers had climbed to 44 seeders and more than 1,500 leechers. The beta was also posted to the private, invitation-only torrent tracker Oink yesterday, according to CrunchGear, a tech blog. But when CrunchGear exposed the leak, Oink pulled the beta. That sent downloaders into a verbal rage during which they vented their collective spleens at the blogger who outed Oink. "Go [expletive deleted] yourself you [expletive deleted] rat," ranted one. Based on the PirateBay listing, the Leopard 9A466 beta weighs in at a bit more than 6GB. But the exact byte count worried a user tagged as "konelli." "It's definitely not my intention to spoil the party, but how do we know that this is the real thing? Last time I checked, the WWDC version was supposed to be 6.94GB (or 7,450,640,384 bytes). This is, well, less. Has anybody finished downloading who could confirm that this is genuine?" Apple was asked if it planned to pursue the person or persons who leaked the build to BitTorrent, or what actions it might take against PirateBay. It did not immediately respond with comment, however. The first question is especially important in light of past history. The last time an under-development version of Mac OS X ended up on BitTorrent, the Cupertino, Calif.-based computer maker brought out its lawyers. In December 2004, Apple sued three men, as well as 25 others identified only as "Does," for releasing a developer preview of Tiger, Mac OS X 10.4, via the BitTorrent file-sharing network. All three were members of the company's own Developer Connection, Apple claimed, and had illegally leaked their copies of Tiger. But after several Apple notables, including co-founder Steve Wozniak, pleaded for leniency in blogs and other online postings, Apple backed off a bit. During a 10-month span from March to December 2005, Apple signed a settlement with the three named defendants: students Vivek Sambhara, David Schwartzstein, and David Steigerwald. Each promised to never again release information about the company or its products, while media accounts reported that Schwartzstein and Steigerwald also distributed repentant statements and paid damages to Apple. "We are pleased that Mr. Steigerwald has taken responsibility for his actions and that we can put this lawsuit behind us," Apple spokesman Steve Dowling told the Associated Press in March 2005 after the company settled with David Steigerwald, then a 22-year-old North Carolina college student.
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Derrick Story writes for the O&#146;Reilly MacDevCenter, summarizing a Mac OS X Tiger preview recently presented to the O&#146;Reilly Mac OS X Conference by Apple product manager Chris Bourdon. [Nov 17]
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It could be a coming-out party for Mac OS X Leopard and who knows what else. Help us guess what might be rolling out on April 15. Plus: Stylin' with neon iPod headphones. In Cult of Mac.
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MacCentral - On Tuesday morning at 9:00 AM Pacific Time, Apple Computer Inc. CEO Steve Jobs will deliver the keynote address for Macworld Conference & Expo in San Francisco, Calif. Unlike years past, however, there will be no live webcast of Jobs' keynote speech.
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(InfoWorld) - Apple will show off new MacBook Pro notebooks along with a full demonstration of the next operating system, Mac OS X 10.5 (a.k.a. Leopard), at next month's Worldwide Developers Conference (WWDC), a Wall Street analyst predicted Wednesday. PiperJaffray analyst Gene Munster rejected rumors that Apple will tout its iPhone at the conference, which opens June 14 in San Francisco. Instead, Apple will launch the new cellular phone in late June. At WWDC, Munster wrote in a note to investors, CEO Steve Jobs and crew will flesh out the remaining undisclosed features of Leopard, announce updated or new MacBook Pro models, and perhaps unveil a revamped iMac desktop lineup. "We believe the Street would react positively to such product announcements," he said. Munster's forecast didn't exactly come from left field. Apple has already promised that Leopard, once scheduled for a spring release but now shooting forÂ October,Â would be feature-complete by WWDC. Developers, in fact, are to receiveÂ beta copiesÂ of the new operating system at the conference. Nor is the MacBook call a long shot. Just last week the Cupertino, Calif. computer makerÂ tweakedÂ the MacBooks by boosting hard disk capacity and bumping up processor speeds, clearing the way for an upgrade to the pricier Pro models. Analysts, pundits, and bloggers have for weeks been hyping the idea ofÂ LED-backlitÂ MacBook Pros using the new Intel Santa Rosa chip set. Although neither Apple or AT&TÂ have spilled an iPhone launch date, Munster figures it will come after WWDC. That means there's little chance sales will boost Apple's bottom line for the quarter ending June 30. However, during the next three months, Munster predicted Apple would sell approximately one million iPhones at an average price of $550 each. But because Apple plans to account for iPhone revenues over the life of each phone's contract, the company will see only $27.5 million in recognized revenues for the quarter. Munster also pegged the September quarter as the time frame for a widescreen iPod -- essentially a stripped iPhone. "Expect Apple to launch new widescreen iPods with the iPhone's multi-touch technology at a price-point below the iPhone's $499," said Munster. "Like $399." PiperJaffray maintained its Outperform rating for Apple shares, with a price target of $140. On Wednesday, Apple closed $112.89, down 65 cents or 0.57 percent, for the day.