CBS hopes to beat other networks with ad
611037
CBS is enlisting eggs in its scramble to attract viewers. The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers &amp;#151; just another promotional measure in the competitive world of television.
477442
A month after establishing its own YouTube channel, CBS says its TV ratings have benefited.
119253
CBS on Tuesday said it expects to finish the November ratings "sweep" as the No. 1 network by all key measures for the first time since 1980, when "Dallas" and "M*A*S*H" graced its prime-time schedule.
580430
CBS Corp said on Thursday it plans to  host advertisers at its annual May upfront presentation, after  the three-month strike by Hollywood screenwriters had put the  event in jeopardy.
230950
The service famous for helping TV watchers skip advertisements gets ready to lard viewers' queues with interactive commercial messages.
35486
U.S. television networks ABC and NBC plan to make their programs more widely available on the Internet, accelerating a strategy to court viewers wherever they spend time.
176074
CBS is auctioning off everything but the kitchen sink to benefit the Elizabeth Glaser Pediatric AIDS Foundation &#151; and promote the network's new fall season.
142631
NEW YORK -- CBS Corp. is doubling the amount of bandwidth available for viewing NCAA tournament games this year, but will still have to restrict the number of viewers to keep the system running smoothly.
308461
Is CBS adequately addressing digital distribution?
156722
By Danny Hooley, The News & Observer, Raleigh, N.C.  Sep. 17--Network television has tried just about everything under the sun to hang on to the mass audience it enjoyed in the pre-cable glory days. Franchising its hits to death. An overdose of reality shows. Voodoo.
420925
CBS on Tuesday claimed victory as   the most watched television network in prime-time during last   week's fall premieres, but more people tuned in overall than   last year, giving each network victories to tout.
183208
The National Football League will let  broadcast networks CBS and NBC air the New England Patriots'  bid to finish a perfect regular season this weekend, reversing  a plan to air the game nationally only on the sports league's  own cable channel.
224047
The National Football League will let  broadcast networks CBS and NBC air the New England Patriots' bid to finish a perfect regular season this weekend, reversing a plan to air the game nationally only on the sports league's own cable channel.
648505
Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
18419
ABC has cultivated a marketing campaign for "Pushing Daisies" that could make producers of other new shows green with envy.
296796
A year ago at CBS&#39;  &quot;upfront&quot; presentation to advertisers, newly crowned network  star Katie Couric made a grand entrance amid hopes that her  anchorship of the &quot;CBS Evening News&quot; would boost the  third-place newscast.
624324
By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.