NBA unveils huge two-on-two event in China
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The NBA will embark on its biggest promotional event in China when it rolls out a &quot;two-on-two&quot; competition in 112 cities involving up to 35,000 players, league officials said here Wednesday.
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CHENGDU, China - Americans get up for the big events - the Olympics, for instance, or the Super Bowl.
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There will come a time when playing host to preseason basketball games will not set pulses racing in China, a time when the country is secure enough in its place as a world sports superpower that it will settle for nothing but the meaningful.
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SHANGHAI - Yao Ming&#39;s Houston Rockets squeezed past the Sacramento Kings on Thursday in the first National Basketball Association game to be played in China, a country the fast-growing basketball league deems a potential marketing mecca.
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The National Basketball Association has unveiled a Highlight mixer tool that allows visitors to its Web site to create their own video mashups of photos and videos from NBA games.
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The NBA has come to booming, basketball-crazy China &#151; but it doesn't expect to make any money soon.
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For the first time since 1982, the NBA is sending two teams back for a do-over.
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The NBA will have two of its games televised nationally as part of a Christmas Day package, and they could not be more emblematic of the challenges the league faces.
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SOTOGRANDE, Spain -- The European Tour will feature three, and possibly four, tournaments in China next season. The new schedule, released Thursday at the Volvo Masters, begins Nov. 25-28 with the China Open in Shanghai.
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Houston Rockets&#39; Yao Ming answers a question from journalists during a press conference for the NBA China 2004 game Tuesday, Oct. 12, 2004 in Shanghai, China.
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The China-specific online video gaming host is set to become a multigame operation.
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The NBA will take its global  basketball development and community outreach program to India  this year in a bid to expand the popularity of the sport in the  cricket-mad nation.
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The crowd chanted Yao Ming's name all game, soaking up the novelty of the NBA in another tribute to a player who is fast becoming a one-man basketball marketing force in China.
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Built in the days of Mao Zedong's 1966-76 Cultural Revolution, Shanghai's rundown city gymnasium is getting the full NBA treatment for next month's exhibition game between the Sacramento Kings and the Houston Rockets.
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There is a chance for fireworks during the NBA&#39;s doubleheader today, but the anticipation of overly physical play in sports often leads to the opposite result.
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China's Yi Jianlian, the 2-meter tall power forward who may be taken in the top-10 of Thursday's NBA Draft, is looking forward to playing against Houston's Chinese center Yao Ming.
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Houston Rockets&#39; Tracy Lue (L2) goes for a shot during the second pre-season match with Sacramento Kings in Beijing, capital city of China, Oct. 17, 2004.