Wi-FiTVDA(TM) Set to Launch As New Advertising Model for TV on the Internet
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Gadget maker Sling Media Inc. on   Wednesday launched U.S. sales of updated versions of its   set-top device that allows consumers to remotely watch shows   already playing on a home television, including one that   supports high-definition TV.
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New interactive ad format would give advertisers new ways to reach users online.
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By David Crow, The Business, London  Dec. 7--The migration of television from box sets to the internet was  predicted ever since the web first got going. Now, after many false starts and  the arrival of mass-market broadband, it has finally begun in earnest.
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A California start-up aims to use existing technologies to measure the exposure and effectiveness of ads on broadcast media.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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The service famous for helping TV watchers skip advertisements gets ready to lard viewers' queues with interactive commercial messages.
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Netgear is launching three new wireless networking products that aim to address the problem, perennially discussed at the annual Consumer Electronics Show, of complicated home networking setup.&quot;Our customers in their homes or small offices should be able to utilize high-speed broadband networking for any application, including communications, information gathering or entertainment, from any corner of the house without any interruption,&quot; said Patrick Lo, chairman, CEO and founder of Netgear. Like the heating system in a house, a home network should work reliably, without much thought by users, he said.Using the new devices unveiled at the conference, a Netgear executive demonstrated simultaneous wireless streaming of an HD video, live HD gaming, and video downloading -- and then removed a hard drive from the storage device -- all without a glitch.The new products include the RangeMax Dual Band Wireless N Router, which incorporates new antenna technology developed by Netgear. The router contains eight antennas, which Netgear says ensures quality streaming despite potential interference from other wireless gear including microwave ovens, cordless phones and neighboring Wi-Fi networks.&quot;It&#39;s always better to have many antennas... but densely packing them inside the unit has been historically impossibly to achieve with good performance,&quot; said Vivek Pathela, vice president of product marketing for Netgear. Netgear&#39;s new technology allows many antennas to operate inside a device, delivering good performance, he said.The router also includes new technology that lets users push a button to automatically set up a secure connection between the router and any other standard client. Typically, users must work through a software application to set up secure connections.Netgear also introduced the ReadyNAS Duo, a media server designed to centrally store any digital media including videos, photos and music. In an unusual feature for a consumer device, the ReadyNAS supports hot swapping -- allowing users to remove a drive without interrupting streaming or other use of the device.The ReadyNAS comes in several configurations, including with 500GB of storage for $500.An optional second drive in the device automatically mirrors the content of the first to protect against potential loss of data. An even larger version of the ReadyNas can handle 4TB of data.Users can connect PCs, Macs, HD TVs and IP (Internet Protocol) set-top boxes to the server. It also has a USB (Universal Serial Bus) port for connecting digital cameras to upload photos and view them on a TV.Consumers that want to use the ReadyNas but don&#39;t want to upgrade their existing router, can buy the new HD/Gaming 5GHz Wireless-N Networking Kit. The kit comes with two units. Users attach one to their current router, which could comply with the older Wireless B or Wireless G standards. The other device connects to other clients such as a gaming console or HD TV to create a wireless connection. The kit essentially upgrades an existing network to deliver high performance video, Pathela said.Netgear hopes that these new products, possibly combined with 15 others the company is introducing at CES, will address the challenges that many people face when setting up networks in their homes. For many, the variety of wired and wireless technologies, many of which don&#39;t interoperate, have made home networks too challenging to tackle. For the past several years, technology companies at CES have focused on trying to solve this problem.
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Gadget maker Sling Media Inc. on  Wednesday launched U.S. sales of updated versions of its  set-top device that allows consumers to remotely watch shows  already playing on a home television, including one that  supports high-definition TV.
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(InfoWorld) - The association of television broadcasters launched a campaign on Monday designed to persuade the Federal Communications Commission not to allow portable wireless Internet services in the so-called "white spaces" of TV spectrum. The move pits powerful broadcasters against some of the biggest names in technology, including Microsoft, Google, Intel, and Dell. The broadcasters said they began airing a television advertisement as well as print ads in several Capital Hill publications on Monday. They also planned to send a letter to the FCC arguing that enabling portable wireless Internet services in the white spaces will degrade TV service for consumers just as they spend billions of dollars buying new digital TV sets. "This investment should not be jeopardized by the introduction of unlicensed personal and portable devices that are sure to interfere with television reception," the letter reads. The campaign from the National Association of Broadcasters and the Association for Maximum Service Television comes in response to anÂ FCC report detailing its testing of prototype devices from the technology giants, which are working together as theÂ White Space Coalition. The companies, also including Hewlett-Packard, EarthLink, and Philips Electronics North America, had submitted prototypes of products that could operate in the portion of a spectrum band that a TV broadcaster doesn't use, known as white space. The devices were designed to look for broadcasts in the spectrum and then transmit only if the spectrum was free. But the FCC found that the devices didn't consistently detect the signals and could sometimes cause interference. The FCC has already approved transmission in the spectrum for fixed devices. The prototypes submitted by the technology companies were of portable products. However, two weeks after the FCC released its report,Â Microsoft filed a letter with the FCCÂ explaining that the device it submitted was badly damaged and that's why it failed to adequately detect broadcast signals. The broadcasters say that even if the devices work as designed, they won't protect digital TV sets from "devastating interference." That interference would cause an unacceptable hit on quality, they say. "While our friends at Intel, Google and Microsoft may find system errors, computer glitches and dropped calls tolerable, broadcasters do not," Alan Frank, NAB's chairman, said in a press release. Even though the FCC found that the prototype devices don't consistently work properly, the agency said it is open to the possibility that future devices could perform better.
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British Telecom, TalkTalk and Virgin Media, three of the largest Internet Service Providers (ISPs) in Britain, have joined together to create a new network that will offer targeted advertising to UK Internet users.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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A coalition of big technology companies wants to bring high-speed Internet access to consumers in a new way: over television airwaves. Key to the project is whether a device scheduled to be delivered to federal labs today lives up to its promise.
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Internet TV, mobile TV and video on  demand may be the talk of the technology sector but when it  comes to buying decisions at this week's IFA electronics fair,  television sets are set to be bigger business than ever.
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Flat-panel TVs look lovely on a wall Â the cords hanging from them, less so. After a few years of false starts, the industry finally seems close to tackling that problem. At least three dueling wireless technologies for high-definition TVs will be on display at the Consumer Electronics Show in Las Vegas, which starts Monday. Manufacturers promise that sets incorporating these technologies will be in stores before the next holiday season.
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TVGoHome The row over US âwhite spaceâ spectrum continues, with the newly formed Wireless Innovation Alliance stepping up its campaign to convince the FCC and the industry that wireless devices can be used in these areas without interfering with digital TV signals.â¦