Google to Buy FeedBurner
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By Elise Ackerman, San Jose Mercury News, Calif.  Jun. 1--Google announced today it has acquired FeedBurner, a Chicago-based company that distributes blog posts and digital advertising through a technology known as RSS, or Really Simple Syndication.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.
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The Motley Fool - British Sky Broadcasting -- more commonly known as BSkyB -- and Google (Nasdaq: GOOG - News) teamed up yesterday in a deal that will find the United Kingdom's digital pay-television giant offering an online video-sharing platform based on Google's popular YouTube platform. BSkyB will also allow be throwing a bone to Google's nascent Google Apps for Your Domain feature by branding Google's Gmail service for folks interested in signing up for @Sky.com email accounts.
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Online search leader Google Inc. said Friday it purchased FeedBurner, which helps bloggers and podcasters syndicate and make money from their online content, for an undisclosed sum.
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Dow Jones &amp; Co., publisher of The Wall Street Journal, has agreed to buy online financial news provider MarketWatch Inc. for about $463 million in a bid to boost its revenue from the fast-growing Internet advertising market.
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When Internet search engine company Google, Inc., of Mountain View, begins to sell shares to the general public -- something expected to happen later this week -- the initial price is expected to be between $85 and $95 per share. The company had earlier ...
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(InfoWorld) - Ingram Micro will distribute Google's Search Appliance and Google Mini enterprise search devices, a deal intended to accelerate sales of the products, the companies announced Wednesday. Google, which has sold about 9,000 of the devices to date, expects the distribution deal with Ingram to boost sales in particular among SMBs. Ingram, with its distribution network of more than 165,000 retailers and resellers worldwide, is also expected to help increase sales internationally as well as in the government and education sectors. "The only way to meet the growing demand for the products is to go through channels," said Rodrigo Vaca, channel marketing manager of the Google Enterprise unit. Vaca declined to provide details of the effect Google hopes the deal will have on sales. "We expect this to have a significant impact," he said. Google already has deals in place with regional distributors in Japan, Australia, and parts of Latin Americaand expects the Ingram relationship to be complementary to those arrangements, Vaca said. The Ingram deal will initially focus on the U.S. and will expand to other regions like Latin America, Europe, and Asia-Pacific later this year, he said. So far, Google has sold the products almost exclusively via its own direct sales staff in the U.S. and Europe. "Our strategy is to have our direct sales force work hand-in-hand with the channel," he said. As part of the agreement, Ingram will provide sales assistance, marketing resources, credit help, and technical support to the resellers that carry the Google products. The Ingram deal isn't exclusive, Vaca said. In a news release, Ingram, which distributes hundreds of thousands of IT products from about 1,400 suppliers, said the deal strengthens the menu of wares it can offer to its channel partners. The Search Appliance and Google Mini are server-side hardware devices loaded with Google's search engine software designed to let companies index and find information stored on corporate servers. Although Google generates most of its revenue from search engine advertising in the consumer market, company officials have said they are committed to its Enterprise unit, which, in addition to the search devices, also markets business software. The Google Mini, designed for SMBs or departments within large organizations, starts at $1,995 with a capacity to index 50,000 documents. It tops out at 300,000 documents. The Search Appliance, which is more powerful and has more features, starts at $30,000 with a 500,000-document capacity and tops out at 30 million documents. The Google products typically cost less than more sophisticated enterprise search products and are designed to be easier to install, manage, and use. However, analysts generally agree that the Google products don't match the feature set of high-end enterprise search products from companies like Autonomy and Fast Search & Transfer.
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Google Inc  and television ratings company Nielsen will announce a multi-year deal on Wednesday to provide demographic data to Google's system for selling television advertising.
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Friendster Inc. named Google Inc.  as its exclusive advertising and Web search provider, part of a  plan by the originator of the social network craze to expand  globally, the company said on Tuesday.
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Journal Sentinel Inc. announced today that it has signed an agreement to  join Google's pilot newspaper advertising  program, which will enable Google's online  advertisers to purchase surplus print ad inventory in the Milwaukee  Journal Sentinel. Journal Sentinel Inc.
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Web search leader Google Inc.   is in talks to buy YouTube Inc., the world's leading  Web site for video entertainment, for close to $1.6 billion,  the Wall Street Journal reported on Friday, citing a person  familiar with the matter.
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Google announced Friday that it bought FeedBurner, a firm specializing in delivering podcasts, weblogs, news and advertising to Internet browsers.
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HP said today it plans to buy business process monitoring specialist Bristol Technology to improve its presence in the BTO market.
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Sources say Google and Feedburner have agreed to a deal where the Mountain View, Calif. company would pay cash for the company, with the deal closing within two to three weeks.
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Satelitte TV firm BSkyB says it will work with Google in order to develop its broadband services and products.
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NEW YORK/SAN FRANCISCO  - Google Inc. appeared set  to start trading on Nasdaq on Wednesday, after the Web's No. 1  search engine asked regulators on Monday for final approval to  price its closely watched initial public offering.
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(InfoWorld) - Google has acquired FeedBurner, a provider of publishing and advertising services for blogs and content syndication feed. FeedBurner's technology will boost Google's ad network and Web publishing services, Google said. Terms of the deal, which has closed, weren't revealed. FeedBurner will continue operating as it has until now, so existing customers shouldn't experience any interruptions in service. New customers will be able to continue signing up for FeedBurner services as well. Meanwhile, Google will work to integrate FeedBurner's technologies with a number of its own products. The volume of Web content and advertising delivered via RSS and Atom feeds has increased significantly in recent years, and Google feels that by acquiring FeedBurner it will be able to capitalize on this growth and expand its advertising reach. FeedBurner, which has more than 400,000 publishers on its network, will beef up Google's own AdSense publisher network, particularly among blogs, where FeedBurner is stronger than Google, said Susan Wojcicki, vice president of product management at Google, during a press conference. Likewise, Google advertisers will benefit from an expanded ad inventory and ad distribution platform. Finally, FeedBurner shares Google's philosophy of helping end-users find information online with FeedBurner focused on blogs and feeds and Google on search. "We think this will be a win for users, publishers, and advertisers on the Internet," she said. FeedBurner, a privately-held company founded in 2003, helps publishers and advertisers with "the spiraling complexity" of online media distribution compounded by RSS feeds, widget applications, and mobile devices, said Dick Costolo, FeedBurner's CEO and co-founder. "FeedBurner's focus on delivering the right media to the right end point and measuring all that for the publisher means we've got a great opportunity to combine our vision with Google's vision for organizing the world's information," he said. Despite the executives' enthusiasm, they acknowledged that prior to the acquisition, neither Google nor FeedBurner blocked their respective publishers and advertisers from signing up for each other's services. Because nothing has prevented publishers and advertisers from taking advantage of both companies' offerings, the real benefits will not materialize until concrete integration happens between the companies' services and operations. "We're working on how the products will be integrated, but we want AdWords advertisers to very easily have access to the feeds, and we want the FeedBurner publishers to potentially have access to other Google services," Wojcicki said. Google hasn't been as active as it should have been in the area of syndicated feed advertising, she said. Beyond the obvious synergy with the Google ad network, FeedBurner services and products could be complementary to Google's syndicated feed manager Reader and Google's Analytics service for tracking sites' usage, she said. FeedBurner, which has about 30 employees and raised about $10 million in venture capital funding, will keep its operations in Chicago, Costolo said. This story was updated on June 1, 2007