Google sees big money in tiny cell sites
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Femto-feeding frenzy commences Search giant Google has joined investors pouring $25m into femtocell technology company Ubiquisys, endorsing the technology that aims to put tiny little 3G cell sites into every home.â¦
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(InfoWorld) - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google's AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for mobile. In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Late last year, Google began delivering advertisements along with its mobile search results. Online giantsÂ such asÂ Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.
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Googleâs efforts to promote Android, an open and free platform for cellphones, is provoking rivals.
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Google Inc.'s philanthropic arm is making more than $26 million in new grants and investments in organizations and companies devoted to causes that the Internet search leader believes will help make the world a better place.
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Developers can earn money by accepting AdSense advertisements for mobile devices.
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InfoWorld - A little-known search engine has optimized its offering for mobile devices, joining an increasingly crowded market of services targeting cell phone users.
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Google is working with mobile content providers on a search tool for cell phones.
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NEW YORK - A small software developer today plans to unveil a suite of applications - browser, camera, games and more - based on the new Google-endorsed operating system, Android.
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Google will come out in mid-2008 with a mobile phone platform that incorporates a variety of Google online services and lets outside developers create applications, The Wall Street Journal reported Tuesday.The goal is to make Google applications and services as easily accessible on mobile phones as PCs, so that the company can extend its advertising business to cell phones and other wireless devices. Google may announce its mobile platform within weeks, according to the Journal.The Journal&#39;s article, based on anonymous sources, is the latest of multiple reports over the past six months or so about Google&#39;s plans for the mobile market.Although at some point it was speculated that Google might be involved in the actual&#160;manufacturing of phone hardware, that rumor is now discredited, as Google is expected to focus on developing mobile software.For Google, it&#39;s critical to replicate on mobile phones the success it has had on PC-based online advertising. After years of unfulfilled promises, mobile advertising will boom in coming years, as people spend more time using the Internet via their cell phones.The Kelsey Group recently forecast that mobile search and display advertising in the U.S. will hit $33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will total $1.4 billion.Kelsey Group also expects the number of mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones.Worldwide, mobile ad spending is expected to reach $1.5 billion this year and grow to $11.3 billion by 2011, according to market researcher Informa Telecoms &amp; Media.Google is far from alone in its interest at pursuing this emerging opportunity in the mobile market, where all major telecom, online publishing and Internet players are jockeying for position.Of course, delivering online services and applications via mobile phones isn&#39;t as straightforward as doing it via PCs. In the mobile market, providers of online applications often have to strike up deals and partnerships with handset makers and wireless carriers.In a recent interview with the IDG News Service, Marissa Mayer, Google&#39;s vice president of Search Products &amp; User Experience,&#160;acknowledged there are specific challenges&#160;to bringing Google services to cell-phone subscribers.&quot;The mobile space is very complicated,&quot; she said.Google has pursued various avenues for making its search engines and other services available via cell phones. It has adapted Google Web sites for mobile browsers, developed mobile applications people can download themselves, as well as preloaded Google software in handsets via formal partnerships with mobile industry players.&#160;
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Auction site will offer radio spots, in a rival to a similar Google service.
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Tiny atomic clocks could be slipped into cellphones, hand-held computers and global positioning system receivers.
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Google vice president and chief Internet evangelist Vinton G. Cerf has predicted that mobile phones, not personal computers, will fuel growth of the worldwide web as countries like India snap up millions of handsets monthly.
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Google Inc., the reigning king of Web search, cast a long shadow in the high-technology world last summer when it raised $1.67 billion in an initial public offering and saw its share price quickly double.
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AT&T makes a deal with the NY Times for their mobile site on their "operator portal." Curious speculation that Google could buy the NY Times.  They could, easily. Google's market cap is $185 billion. The Times is worth about $2 billion.
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Google Inc.  is allowing  users to add hundreds of different miniature Web-based programs  built by Google or outside programmers to other sites, the  company said on Tuesday.
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Google has come to cellphones -- the cheap ones, not just the fancy color-screen models with Web access.
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Google Inc. GOOG.O said on   Tuesday it is making it easier to add hundreds of miniature   programs to independent Web sites, in a move that brings handy   features to users instead of making users rely on Google.com.