Most advertisers now spending on new media: survey
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Nearly 90 percent of all U.S.  companies polled in a new study will use part of their  marketing budgets to advertise in new media like video games or  virtual communities.
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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Advertising spending at U.S.  newspapers will rise 1.2 percent in 2007, driven by gains in  internet advertising that won't overcome flat sales in print  editions, an industry group said on Friday.
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(InfoWorld) - Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey Group Inc. The finding reinforces the notion that the popularity of these sites, which provide a variety of information about a specific geographic area, is growing at a rapid pace among advertisers and users. "There are a lot of goods and services that people can't or won't buy on the Internet and people need to find local businesses for them," said Matt Booth, Kelsey Group's senior vice president and program director of interactive local media. Kelsey Group expects advertisers to spend US$11.1 billion in 2011 in these sites, compared with $4.1 billion last year, the company said Wednesday. The growth will be fueled by factors like new advertisers, fatter online marketing budgets, better ad targeting technology leading to better conversions and an increase in the prices of these pay-per-click ads, Booth said. Many of the new advertisers will be small businesses that currently advertise in the print editions of phone directories. The telecommunications companies that publish these directories will become more aggressive at offering these small business combined print and online deals, Booth said. Local search engines, like Google Inc.'s Google Local and Yahoo Inc.'s Yahoo Local , let users enter queries pegged to an area, in order to find places, businesses, events, driving directions and maps. Business listings directories, like Yahoo's Yellow Pages , are designed for a similar purpose but emphasize browsing their directories over entering search queries. Ad growth in print "yellow pages" phone directories will be almost flat through 2011, increasing an annual average of 0.9 percent, with $27.8 billion expected to be spent in 2011, according to The Kelsey Group.
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Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
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NEW YORK The hottest digital media segments going into 2008 continue to be online video, social networking, search and--remnant inventory? That appears to be the case, based on recent developments in the space. While Hulu, Joost and Facebook continue to dominate headlines and imaginations, it's the less sexy elements of the business--ad networks, ad exchanges, behavioral targeting firms--that experts say will spur the most significant activity in the coming year.
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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com. Among 18-54 years olds, 45.6 percent chose the Internet as their preferred media according to a new study released by the Online Publishers Association (OPA) comparing consumer attitudes toward different media.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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About 38 percent of U.S.  consumers are watching TV shows online, 36 percent use their  cell phones as entertainment devices and 45 percent are  creating online content like Web sites, music, videos and blogs  for others, according to a new-media survey from Deloitte &  Touche.
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By Gavin Houlgate  With research questioning new media's effectiveness in reaching mass audiences, KPMG's comms director advises caution - and says quality is still paramount.   The online arena has brought about huge changes in media technology and the way in which we consume news.
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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Frequent readers of newspaper Web  sites are more likely to make online purchases than other  Internet users, according to a study released on Friday by the  Newspaper Association of America.
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BALTIMORE, Dec. 19  /PRNewswire/ -- From an advertising industry perspective, 2006 has been a tumultuous year.  Consumer generated content garnered the lion's share of the spotlight with YouTube, MySpace, Second Life and bloggers taking center stage.
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The Athens Olympics and the US elections boosted total US advertising spending in the third quarter, leaving 2004-to-date spending levels 10.3% above the year-ago level, according to a study released Monday.
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Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan?
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By 2011, eMarketer predicts, $42 billion will be spent in advertising online.