Advertising Spending to Grow '05 - Buyers
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LONDON/NEW YORK  - Advertising spending will grow  robustly in 2005 despite the absence of events like the  Olympics, media buying agencies Universal McCann and Zenith  Optimedia said on Monday as they raised their forecasts.
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Internet advertising is continuing to increase with the latest US figures showing the medium generated $4.6bn in the first six months of 2004 -- a 40 percent increase over the first half of 2003.
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$11.35bn by 2011, report says Worldwide advertising spend will reach $11.35bn by 2011 on mobile channels alone, according to a new report.â¦
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U.S. advertising spending is expected  to grow this year at an even slower rate than previously  forecast, as a sluggish economy has corporations scaling back  budgets and looking for less expensive marketing choices,  according to a new report.
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Focus on the consumer's everyday needs.
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Retail sales, helped by sizzling activity in auto showrooms, jumped by 1.2 percent in December, providing a solid finish to a year in which sales climbed at the fastest pace since 1999. The increase pushed total spending for the month to a seasonally adjusted $349.4 billion, the Commerce Department said.
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With 75 percent of Americans online today, the Internet has come of age as a reach medium, and a new report suggests that advertisers need to understand how a Web site's audience builds over time and adjust their buys accordingly.
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The advertising market will be stronger in 2005 than previously thought, ad industry experts say.
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Online advertising spending in Britain   surged 40.3 percent to 917.2 million pounds ($1.72 billion) in   the first half of 2006 compared to last year, giving it a   market share of 10.5 percent, new data showed on Wednesday.
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Internet advertising and access spending by U.S. consumers will rise each year by double digits on average through 2011, fuelled by high-speed connections and social networking and entertainment sites, according to a forecast released on Thursday.
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Spending by US consumers rose in November, suggesting shoppers will continue to boost economic growth this quarter. The 0.2 percent gain in personal expenditures on goods and services
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Analysts at IDC say the market could grow from the 12.5 million units shipped last year, predicting a compound growth rate of 20 per cent each year.
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Research and Markets (http://www.researchandmarkets.com/reports/c47325)  has announced the addition of In-Depth Analysis: More Consumers to Tune  Into Digital Radio in 2007 to their offering.
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SBC Communications (SBC.N: Quote, Profile, Research) expects to spend about $5 billion over the next three years to build and connect consumers to a high-speed
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TORONTO, Dec. 13  /PRNewswire/ -- According to the audio experts at Voices.com (http://www.voices.com/), the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google's Audio Ads beta testing program.
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(InfoWorld) - Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey Group Inc. The finding reinforces the notion that the popularity of these sites, which provide a variety of information about a specific geographic area, is growing at a rapid pace among advertisers and users. "There are a lot of goods and services that people can't or won't buy on the Internet and people need to find local businesses for them," said Matt Booth, Kelsey Group's senior vice president and program director of interactive local media. Kelsey Group expects advertisers to spend US$11.1 billion in 2011 in these sites, compared with $4.1 billion last year, the company said Wednesday. The growth will be fueled by factors like new advertisers, fatter online marketing budgets, better ad targeting technology leading to better conversions and an increase in the prices of these pay-per-click ads, Booth said. Many of the new advertisers will be small businesses that currently advertise in the print editions of phone directories. The telecommunications companies that publish these directories will become more aggressive at offering these small business combined print and online deals, Booth said. Local search engines, like Google Inc.'s Google Local and Yahoo Inc.'s Yahoo Local , let users enter queries pegged to an area, in order to find places, businesses, events, driving directions and maps. Business listings directories, like Yahoo's Yellow Pages , are designed for a similar purpose but emphasize browsing their directories over entering search queries. Ad growth in print "yellow pages" phone directories will be almost flat through 2011, increasing an annual average of 0.9 percent, with $27.8 billion expected to be spent in 2011, according to The Kelsey Group.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.