Warner Bros. picks Blu-ray over HD-DVD
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Warner Bros. Entertainment said Friday it will release movie discs only in the Blu-ray format, becoming the latest studio to reject the rival HD DVD technology and further complicating the high-definition landscape for consumers.
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The online movie rental service's choice to go exclusively Blu-ray doesn't bode well for the embattled HD DVD format.
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Film studio Twentieth Century Fox, a  unit of News Corp. , on Thursday announced its first  eight movie titles that it will publish on the new DVD format  called Blu-ray and which will be on sale by November.
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Fears of a recession and poor DVD sales played into Warner Bros's decision to back Blu-ray Disc over HD DVD for a high definition DVD format.
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Once the backer of both high-def DVD formats, Warner Bros. is now exclusively backing Blu-ray Disc. Warner Bros. is Hollywood's biggest seller of DVDs, representing about 18% to 20% of sales in the United States.
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Paramount Pictures, Universal Pictures and Warner Brothers have all thrown their weight behind high definition DVD, which was developed by Toshiba and NEC.
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Company is the latest to pick a side in the battle of high-definition disc formats.
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The end of the high-definition disc war seems in sight, say industry observers, with major studio Warner Bros. jumping to the Blu-ray Disc camp and leaving the competing HD DVD format with a dwindling base of Hollywood support. But ahead lies the real uphill battle: selling high-definition discs - in any format - to consumers who appear more than satisfied with the DVDs they've already bought over the past few years.
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Blu-ray Disc or HD DVD? Regardless of your choice, you have lots of high-definition player options this holiday season.
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U.S. video rental chain Blockbuster Inc. on Monday said more customers prefer Sony Corp.'s Blu-ray DVD format to its rival HD DVD, and it will expand its inventory of the high definition discs to a total of 1,700 stores up from 250.
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Blu-ray DVD titles outsold rival  HD-DVD titles by almost 2-to-1 in the first nine months of the  year, but analysts expect additional HD-DVD support and new hit  releases to "transform" the high-definition DVD battle score in  the fourth quarter.
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Toshiba Corp (6502.T) said on Sunday  its HD DVD high-definition video format is not dead despite  being dealt a big setback by Warner Bros studio's decision to  exclusively back Sony Corp's (6758.T) rival Blu-ray technology.
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Blu-ray appears to have won the high-def DVD format war, as Paramount announced on Monday that it would dump HD-DVD in favor of Sony's Blu-ray format. Last week, Warner Bros. also threw its weight behind Blu-ray.
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The high-definition DVD format war has not been won, at least not in the minds of the retailers. Last week, Time Warner Inc's  Warner Bros studio said it would exclusively release high-definition DVDs in Blu-ray format instead of Toshiba Corp's  competing HD DVD technology.
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Time Warner Inc's   Warner Bros studio on Friday said it would exclusively release  high-definition DVDs in Sony Corp's (6758.T) Blu-ray format,  dealing a big blow to Toshiba Corp's (6502.T) rival HD DVD  technology.
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In a move that's about as surprising as the sun rising each day, Universal Studios said it would start to release titles on Blu-ray. Meanwhile, Amazon said it will give preferred placement to Blu-ray over HD DVD.
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TOKYO/NEW YORK  - U.S. video rental chain  Blockbuster Inc.  has come out in favor of the Blu-ray  DVD format disc, tipping the balance against the rival HD DVD  in the battle over next-generation discs.