In a Switch, This Yearâs Super Bowl Ads Will Be Gentle and Sweet
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No matter how rough the action gets when the New England Patriots meet the New York Giants, the advertisers will be playing nice.
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The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two
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The New England Patriots like to attribute their winning season to playing as a team. But when it comes to marketing deals, the Super Bowl champions may be victims of their own success.
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Its new ad campaign may not be focused on the right people.
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It's a week for schmoozing, networking and catching up, guys in NFL jackets and caps of all colors putting little things such as the Super Bowl aside for some pleasant chitchat with intense rivals.
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The shift parallels the increasing appearance in the new media of ads celebrating sports.
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Once again, the commercials that appeared during the Academy Awards seemed better than the commercials that appeared during the Super Bowl.
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San Diego likes the AFC's new championship model. At least this year.
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New technology will still allow advertising to get through to viewers.
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By Bruce Horovitz  For all the hoopla about Super Bowl marketers and the gazillions of Web hits they were expecting off their pricey ads, reality appears to have stepped smack in the way.
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TIME takes a look at the real reason we all watch the Super Bowl
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Ernie Holmes was a two-time Super Bowl winner and a key player on Pittsburghâs âSteel Curtainâ defense.
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Two weeks ago, the NFL was as certain and predictable as a German train schedule. All you needed to do was page ahead to February to see which two trains were going to meet at the Super Bowl station.
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The company wants to charge more money for ad time during the Super Bowl.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.
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The Chicago Blackhawks provide a sharp contrast to the cityâs beloved Bears, who will play in the Super Bowl for the first time in 21 years on Sunday.