Advertising: And the Oscar Winner Is Big-Event Television
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Madison Avenue is already beating the drum for the next big live television event, the Oscars.
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New technology will still allow advertising to get through to viewers.
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Normally a small cousin to the Golden Globes and Academy Awards, Sunday's Screen Actors Guild Awards could end up being the biggest party of Hollywood's film-honors season this time.
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Forget about sharing the stage with fellow Democrats on cable TV. Al Gore goes prime time, red carpet Sunday night at the Academy Awards before tens of millions, reviving talk of a possible presidential run.
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LOS ANGELES: The Academy Awards may be more than six months away, but Columbia Pictures is already trying to lure Oscar voters into the Spider-Man 2 web.
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Hollywood's major studios are parading their big Oscar contenders, but low-budget art films and even animated movies are stealing their thunder as the contest warms up for the U.S. film industry's top honors.
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Glimpses of advertising are now being tallied down to the second.
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The big man is going for the big prize - the biggest of all, actually. Michael Moore has removed his Fahrenheit 9/11 from the documentary Oscar category and will instead attempt to get the controversial film nominated for best picture.
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Producers take heart: It just got a little easier to put your hands on an Oscar.
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LOS ANGELES - Oscar and the Olympics were headed for a scheduling clash, and Oscar blinked first. The Academy of Motion Picture Arts and Sciences Thursday said the 2006 edition of Hollywoodâs highest honors
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A look back at some of the more memorable elements of Oscar broadcasts past.
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The end of the Hollywood writers strike means the Oscar show will be the usual star-studded, fashion-filled extravaganza, organizers promised
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Labor strife has been topping the bill in Hollywood of late, yet you wouldn't have known it from the weekend's awards shows: The town's elite seemed more interested in celebrating, and "No Country for Old Men" emerged as the movie to beat at the Academy Awards.
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After weeks of relentless Oscar  campaign ads, talk-show interviews and red-carpet events,  members of the Academy of Motion Picture Arts and Sciences have  made up their minds. The next step is to count their votes.
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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For this year's big game, the winning advertisers will understand search and social media.
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The world is awash in awards (say that three times fast, I dare you). Companies, media outlets, professional associations, even internal departments â everyoneâs got a little slice of recognition to parcel out. With this wanton proliferation of prizes, many awards start to feel like marketing-driven publicity stunts with little beef behind them.