Awareness: Biggest Item on Labels Is Often Store Name
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A new study indicates that instructions and warnings on medication bottles tend to be in smaller type and warnings smaller still.
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By Chris Tomlinson  You may have noticed that the web is obsessed with lists. This is either something to do with ordering content logically or the autistic genius of its early creators.
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Veterans warn there's brand power in those initials
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Microsoftâs anti-piracy campaign is getting down to the nitty gritty of sticky labels that affix to PCs and software packaging. The company revealed today itâs cracking down on the illegal use of certificates
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A customer filed a $54 million lawsuit against Best Buy for losing an $1100 laptop she took in for service. The reason, exposure to identity theft.  It's about time vendors were forced to recognize the value of customers' data. I recall how the chief genius at the Apple store in Emeryville complained that they would have to eat the cost of the drive in a deal they made with the manufacturer. Someday they'll have a clue that the data on most drives is worth far more than the hardware, and that their potential liability, if the data ends up in the hands of an identity thief, is also much greater.
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Look at the big picture to find great companies.
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While the major record companies continue to discount new releases, some labels are pushing tricked-out versions of big titles that carry their highest prices ever.
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Feed your inner bear to find the best buys.
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Sometimes the biggest rewards are hiding out of sight.
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If there is one word to describe the annual Consumer Electronics Show, it is "big." Big convention center, big numbers of vendors, big crowds, big hotel bills, even big blisters. But every year, there's at least one company that gives a whole new meaning to the word "big."
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The retailer has a winning formula.
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Big pharmaceutical companies are testing new tracking technology they hope will help them spot counterfeit drugs before they reach consumers' medicine cabinets. By putting tags that transmit radio waves on medicine bottles sent to drug stores, company officials think they will be able to detect fake drugs.
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Caveats to keep in mind while holiday shopping online.
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What seem to be ordinary, everyday objects to some people can carry a storehouse of information about the ownerâs ideology.
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Is your hard drive the land of the lost files? An experimental software program labels files with images that can be easily remembered.
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Users can search by file format, size, and duration.
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Business 2.0 compiles a list of bigshots I can blow off and look down my nose at.