Dell adds new notebook PCs to boost consumer sales
613734
Dell Inc.  introduced new  notebook computers on Tuesday available in eight different  colors with advanced features as it tries to grab a bigger  slice of the consumer PC market.
561160
Dell Inc. will sell a notebook computer model at Sam's Club warehouse stores beginning next week, a company spokesman said Friday.
79818
Intel expanded its line of "Extreme" processors to include chips for notebooks, as well as a new flagship desktop processors on Monday.
655853
SAN FRANCISCO -  Business computer-maker Dell plans to start aggressively courting consumers Tuesday- in part with new laptops colored flamingo pink. The No. 2 PC maker has always offered some consumer computers. But they tended to be offshoots of its business products, and usually amounted to only 15% of U.S. sales.
303494
In response to demand, Dell is offering more laptop PCs preloaded with Ubuntu Linux.
477181
(InfoWorld) - Underlining its expansion from online to retail sales, Dell launched desktop and notebook PCs Tuesday at Macy's department store in New York. The company announced nine new Inspiron desktops and notebooks and an XPS M1330 notebook, all available in a choice of eight shell colors. "The Dell of today is vastly different from the Dell of six months ago or even last week," said Alex Gruzen, senior vice president of Dellâs consumer product group. "We're here at Macy's in New York City. That alone is different for Dell, being in a department store or any kind of retail setting at all." Dell even set up a portable kiosk to take orders for the new PCs in a temporary space it will occupy at Macy's for the next two weeks, he said. The new Inspiron notebooks cost $749 for the model 1521 to $999 for the model 1720, with a choice of processors from Intel or Advanced Micro Devices. The Inspiron 1420 comes with an additional choice of Microsoft's Windows Vista or the Ubuntu Linux operating system, for $799. The Inspiron desktops start at $349 for models 530, 530s, 531, and 531s, all supporting up to 500GB of disk space to store digital media files, with the model 530 offering a choice between Windows and Linux. The XPS M1330 notebook costs $1,299 with a 13.3-inch widescreen display, weighs under 4 pounds, and comes with a one-year subscription to Dell's Online Backup service, where users can store 10GB of files on Dell servers for remote data access. In an effort to bolster its sliding market share and quarterly profits,Â Dell began selling certain PC models at Wal-MartÂ retail stores on June 10, marking the first time it had strayed from the direct sales model. Dell rose to prominence by cutting its costs through eliminating retail middlemen and selling its PCs through only its Web site, phone lines, and catalogs. That system began to fail in 2006, as competitors cut costs and Hewlett-Packard passed Dell to become the world's largest PC vendor. Now Dell is in the midst of a corporate reorganization announced May 31 that includesÂ laying off 10 percent of its 88,100 workers. Dell hopes its new retail presence will allow it to fix a strategic mistake. By trying to beat its competitors through low prices in recent years, Dell found itself spending all its publicity efforts promoting its least exciting products, Gruzen said. Selling PCs in retail stores gives Dell an opportunity to showcase its premium PC models and bring new luster to its corporate image at the same time. "This is really just a hint of what we're doing to get these exciting new products into customers' hands," Gruzen said. "We have a broader retail strategy, and over the coming months, we will announce more partnerships, both with Wal-Mart and with other retailers." Also on Tuesday, Dell unveiled a new marketing tagline -- "yours is here" -- that shares many values with HP's "the computer is personal again" campaign. Both companies are increasing the number of options they give customers to personalize PCs and bundling tools that make it easier to handle personal tasksÂ such asÂ digital photos and music as well as business jobs. Dell emphasized those increased choices with its color options for each PC, including pink, yellow, green, red, and blue, as well as standard white and black. An increasing number of PC vendors will soon begin to follow that pattern, trying to differentiate themselves with flashy style and design instead of solely through technical detailsÂ such asÂ processing power, according to a report released this week by Forrester Research. "The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which models, and which PC vendors, win or lose," Forrester analyst J.P. Gownder said in the report.
71685
Dell Inc.  on Wednesday  rolled out three new personal computers aimed at consumers who  are willing to pay a premium for machines they use to play  games, music and video.
474221
Dell Inc., the world's second-largest computer maker, said on Thursday it will soon start selling its laptops and desktops at Asian retail chains and stores.
188013
Notebook PC makers are stretching the  boundaries of light-weight and low-cost computing, rolling out  ever slimmer tablet PCs and mass market models costing as  little as $200 in their quest to find the next big thing.
466880
No longer a laptop brand Wedged underneath the excitement of Dell's latest Inspiron and XPS notebook announcement, is a new line of Inspiron desktops that could actually give you some decent performance - if you don't mind being tied to your desk, that is.â¦
563516
Acknowledging customer opposition to trialware on new computers, Dell Inc. has unveiled a line of desktops and laptops for the small business market that will ship without the free and limited-use software often bundled with new systems.
100172
Dell Inc.  said on Friday  it would sell notebook computers at more than 580 of Wal-Mart  Stores Inc.'s  Sam's Club outlets for $899 each starting  next week, its latest move to sell computers in retail chains.
593617
Lenovo expanded its arrangement with Best Buy stores in a move to sell more notebook PCs to small business users.
154266
Dell (DELL) will set out Thursday to conquer markets dominated by Apple (APPL), Hewlett-Packard (HPQ) and others with products that include its first small digital music player, photo printer and plasma TV.
359493
NEW YORK, October 20  - Dell Inc (DELL.NAS) has strengthened its leading position in the global PC market with additional market share gains in 3Q04.
361675
Dell Inc.  said on Friday it would sell notebook computers at more than 580 of Wal-Mart Stores Inc.'s  Sam's Club outlets for $899 each starting next week, its latest move to sell computers in retail chains.
682788
The computer maker will sell its PCs through Digital China, while Dell will try to target upscale consumers in the country.