Yahoo buys ad firm BlueLithium for $300M
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Yahoo Inc. continued its pursuit of online ad rivals with the  purchase of private online advertising firm BlueLithium Inc. for $300 million.
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SAN FRANCISCO/NEW YORK  - Microsoft Corp offered to buy Yahoo Inc for $44.6 billion, in a bold bid to transform two ailing Internet businesses into a worthy competitor for market leader Google Inc.
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online advertising network, for $300 million in cash, in the latest move to consolidate the behavioral ad targeting market.
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Microsoft Corp  on Friday said  it had offered to acquire Yahoo Inc  in a proposed cash  and stock deal valued at $44.6 billion.
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Yahoo! gets into the game with its latest acquisition.
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Yahoo gets a boost with its deal to sell display advertising for the social networking site.
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Microsoft Corp. offered to buy search engine operator Yahoo Inc. for $44.6 billion in cash and stock in a move to boost its competitive edge in the online services market.
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Internet giant Yahoo Inc. is buying Rancho Bernardo&#39;s Musicmatch Inc. for $160 million in a deal designed to broaden Yahoo&#39;s appeal to consumers who buy music off the Web.
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InfoWorld - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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Yahoo said today that it agreed to buy Web-based digital music and software provider Musicmatch, in a deal which will supplement the offerings of Yahoo's digital music site.
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Internet portal Yahoo Inc. said Tuesday that it agreed to buy Web-based digital music and software provider Musicmatch Inc. for &#36;160 million in cash, in a deal which will supplement the offerings of Launch, Yahoo's digital music site.
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(InfoWorld) - Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market. Yahoo acquired between 35 percent and 50 percent of Tyroo for an undisclosed amount of money, said George Zacharias, managing director of Yahoo India, in a telephone interview Wednesday. Tyroo, based in Gurgaon, places advertisements on a network of about 1,200 Web sites. Its service is suitable for smaller businesses, allowing them to design graphic or text-based ads and choose Web sites that will bring them a targeted audience, said Harish Bahl, CEO of Smile Interactive Technologies Group, of which Tyroo is a part. The advertisers do not need to have their own Web sites -- which small Indian businesses often do not have -- since buyers can contact them via e-mail or SMS (short messaging service), he said. Yahoo started its search-based advertising business in India about eight months ago and so far has a few thousand small advertisers, Zacharias said. There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing, he added. The deal with Tyroo will allow Yahoo to grow its business with third-party publishers in India while it prepares to bring its revamped advertising system,Â code-named Panama, into the country, along with technology itÂ acquired from Right Media, Zacharias said. Yahoo announced in April that it would buy the remainder of Right Media, an online exchange where advertisers and publishers can buy and sell display advertising on Web sites. The relationship with Tyroo will continue after the Panama and Right Media technologies are introduced to India, Zacharias said. The companies will also integrate their back-end systems so that advertisers on Yahoo and Tyroo can access to each other's networks, Bahl said. The companies will remain independent, however, he added. The news comes a day afterÂ Yahoo reportedÂ disappointing financial results for its second quarter. Net income declined to $161 million, or $0.11 per share, down slightly from $164 million, or $0.11 per share, for the same period in 2006. Yahoo net income fell year-over-year in a quarter that saw Yahoo leadership change hands amid criticism that the company failed to capitalize on the explosive growth of the search-engine advertising market. Revenue excluding traffic acquisition costs was $1.2 billion. The company lowered its earnings guidance for the current quarter.
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Ad network BlueLithium announced plans Monday to acquire AdRevolver, an ad serving firm based in Minsk, Belarus.
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Microsoft Corp. is offering $44.6 billion in cash and stock for search engine operator Yahoo Inc. in a move to boost its competitive edge in the online services market
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SAN FRANCISCO/NEW YORK  - Microsoft Corp   made a bid to buy Yahoo Inc  for $44.6 billion, seeking  to join forces against Google Inc  in what would be the  biggest Internet deal since the Time Warner- AOL merger.
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Yahoo said it has paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos.
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Microsoft Friday unveiled a bid of 44.6 billion dollars for Yahoo in an effort to merge the world's biggest software company with a major Internet player to take on the Google juggernaut.