Why Facebook went west
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In April of 2004, two Harvard undergrads walked into the Charles Hotel for a meeting with a venture capitalist. What happened next either highlights Boston's deficiencies as a greenhouse for a new generation of Web start-ups, or illustrates the incredible magnetism of Silicon Valley - or a bit of both.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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To justify its $15 billion valuation, Facebook has its work cut out for it. Step 1: Try to figure out how to make money from its 50 million users. A lot hangs on a new ad network, expected Nov. 6.
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By MICHAEL LIEDTKE  PALO ALTO, Calif. - As Facebook.com's mastermind, Mark Zuckerberg is sitting on a potential gold mine that could make him the next Silicon Valley whiz kid to strike it rich.
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Social networking sites like Facebook have wooed millions of users with their easy format for keeping in touch but left them navigating the pitfalls of interacting online -- is it really private?
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Blog: Travel search site SideStep acquieres travel social network TripUp
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By Michael Liedtke Associated Press  PALO ALTO, Calif. -- As Facebook.com's mastermind, Mark Zuckerberg is sitting on a potential gold mine that could make him the next Silicon Valley whiz kid to strike it rich.
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Social networking site Facebook called "the greatest paradigm shift in technology since the Internet itself."
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By Janet Kornblum  Facebook, the online networking site once the exclusive terrain of college students, will soon be opening up to the world.
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PALO ALTO, Calif. - Mark Zuckerberg is considered the founder of Facebook, the popular social networking website estimated to be worth $1 billion or more.
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Many court other sites on the side Social networking users tend to get around, as they say, and not stay faithful to one network, according to a new study.â¦
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The social networking site that's more networking than social wants to go public.
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As long as I've been involved in the tech industry there's been the concept of The Year of X, where X has been artificial intelligence, personal information managers, local area networks, CD-ROMs, P2P. Proclaimed by tech pubs, most likely to help their ad sales reps sell space, they focused the attention on areas the industry was investing money, in hopes of being there when lightning strikes, when wealth is created, as it often is in the tech industry. Sometimes the "year of" prognostications are right, more often they're wrong.  In that sense, there's no doubt that 2007 is the year of the social network in Silicon Valley. This may not be the year when huge wealth is created, but I don't doubt that the area is fertile, and I don't say that lightly, because I'm often a contrarian when it comes to self-induced Silicon Valley euphoria. There are a couple of ideas I've been getting ready to write about, I'm not quite ready yet, but here they are anyway. 1. When people get together to discuss Twitter, and perhaps other social networks (and Twitter is that, a bare-bones social network), they often discuss as if there were a common user experience, but this is a misperception, there are many different experiences, they may group into large subsets of the users, and they may not. Some food for thought. On Twitter I try to keep a ten percent ratio of people I follow over people who follow me. For other people, maybe most, the ratio is 1-to-1, they follow approximately the same number of people as follow them. Scoble follows thousands of people. For him Twitter is like a very fast chatroom. For me it's like weblogs.com on a busy day in 2002. I've seen people who follow 0 people, for them Twitter is a publishing environment. Very different experiences. To each of them Twitter is a different product. Note that when reporters cover Twitter, before they've become users, they probably write about the home page at Twitter, where complete strangers report on the kind of spaghetti sauce they like. That may be why so many articles dismiss Twitter as useless.  2. Integration is so tempting, but elusive. The other day a friend on Twitter wrote about a movie he liked. I looked it up on the NY Times movie review site (a newly revealed location now that their archive is open and a very valuable one, another topic I plan to cover, the wealth of the NY Times archive). I would have then liked to have clicked over to Netflix to order it. And even better, I'd have liked to have looked at what other movies he likes. Now we're very close to having this, we just need a way to co-relate two identity systems, Twitter's and Netflix's. And think of the value in integrating Amazon with Twitter. The mind explodes at the possibilities. This is what I meant when I said earlier "they&#185;re not trivial problems, they&#185;ve been there since the Internet outgrew academia and started being used for commercial purposes." This issue is now coming to a head, as the users can see the next step clearly. How to integrate the systems is known technology, but it's not a solved problem economically and politically. We need to get clear on the opportunities, and feel free to dream when the barriers between the networks come down.
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Following the announcement by Facebook that it would make its platform available to other sites, the application-sharing environment for social networking is moving quickly and picking up steam.
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Bill Thompson loooks at how the social web is transforming friendships and the way we view the world.
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Comment is free: Indra Adnan: Social networking has turned relationships that were easy to distinguish into one amorphous web.
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Apple&#39;s iPhone may be big  news, but in Silicon Valley all eyes are on Facebook. The  all-ages private Internet club that began as a college student  hangout has become the tech industry&#39;s hottest ticket.