Advertising: Home Depot Taps the Weepy Part of Reality TV
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Home Depot, possibly hoping to undo some of the damage inflicted on its corporate image, is introducing a campaign unusual for its frankly emotional appeal.
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Some television dramas develop die-hard fans willing to take extreme measures â like buying 26,000 pounds of nuts â in the face of their showâs demise.
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There's more bad news for those  pudgy couch potatoes, junk food junkies and TV devotees -- and  this time it really hits them where it hurts.
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CBS says it has a new sponsor to replace General Motors Corp.'s advertisements on the hit reality show "Survivor."
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My story about buying and installing my new HDTV last Sunday seemed to hit a nerve.
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At the heart of the home makeover shows, which are now spreading rampantly on American television, lies emotion.
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Three weaknesses are hammering the home-improvement giant.
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Its new branding deal proves the homebuilder's more desperate than expected.
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The flap over a commercial starring Britneyâs ex shows just how besieged the fast-food biz is feeling.
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Florida home manufacturer feels the pinch and decides to stay the course.
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MLS CUP: Today&#39;s league title game will provide clash of styles at Home Depot Center. By Nick Green. You could picture the cogs turning in the minds of MLS&#39; marketing mavens as they anticipated today&#39;s league
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Some environmentalists say that Home Depot is being too inclusive with its green products, engaging in its own kind of overstated marketing.
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Television networks are learning a  harsh lesson in reality -- too many reality shows are a  turn-off for viewers.
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.
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The Home Depot Inc., the world's largest home improvement store chain, warned Tuesday that its earnings will decline this year more than previously expected because of weak conditions in the housing market and the sale of its wholesale distribution business.
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You gotta hand it to Home Depot (NYSE: HD). Big as the company is, it doesn&#39;t waste time in reacting when it sees either an opportunity or a threat to its business.
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Extreme makeovers provide many of the plotlines for reality television. The same could also be said for some recent Manhattan real estate deals