An Ad With Talking Pandas, Maybe, but Not With Chinese Accents
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The company that produced a commercial featuring two animated pandas speaking with what were intended as Chinese accents is withdrawing the ads after complaints.
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China has kicked up a stink over a Nike footwear advertisement in which US basketball star LeBron James takes on and subdues a series of traditional Chinese characters ranging from a cartoon kung fu master to a couple of dragons.
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SEOUL, South Korea - He's no Dumbo the Flying Elephant but with his ability to &quot;speak,&quot; perhaps as close to the Disney cartoon character as a real life elephant can get.
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China&#39;s Wolong Nature Reserve is unwired to aid researchers in the study of the endangered giant panda. A broadband and wireless communications network within China&#39;s Wolong
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There's something fishy about the bear argument.
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A campaign for sunglasses carries a theme â âNever hideâ â that seems counterintuitive when you consider the product.
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China has kicked up a stink over a Nike footwear advertisement in which U.S. basketball star LeBron James takes on and subdues a series of traditional Chinese characters ranging from a cartoon kung fu master to a couple of dragons.
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Looking back on a year of advertising innovation
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A few years ago, a classified ad for Andrew Davis's 2001 Mitsubishi Montero SUV might have been limited to two lines of descriptive shorthand: A/C, pwr pkg, 6cyl AT, 2wd, $9k firm.
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(InfoWorld) - "I have sent my wife across there because she understands the language," The Financial Times reported News Corp. Chief Executive Officer Rupert Murdoch saying. "There" is China, and he sent Wendi Deng "across" to try to avoid the pitfalls that have ensnared other Western Internet ventures, including News Corp.'s. I had to laugh when I read that, after I stopped shaking my head in disbelief. After knocking on China's door for years, Mr. Murdoch has clearly learned nothing. Sending a representative who carries no portfolio for the company except a wedding ring isn't going to impress anyone in China, regardless of where she was born or what language she speaks. That "send the Chinese guy" strategy worked so well for Yahoo Inc. they no longer own their China unit and their coffers are $1 billion lighter. The one- or two-day "parachute" approach so many CEOs use isn't any better. Fortune 500 CEOs pay lip service to their and their companies' commitment to China on a daily basis, and it's wearing thin, especially on the Chinese. "We're in it for the long-term," "we're here to stay," "China is such an important market for us" -- stop me when you've heard enough, because people here certainly have. If foreign companies are committed to the Chinese market, then it's time to demonstrate that in a meaningful way. The CEOs need to lead a China initiative the same way they would back restructuring, going green, or any other major corporate project. Today I issue the China CEO Challenge: as CEO of a non-Chinese company, show your commitment to the China market by moving here for a year. Establish your personal headquarters in a major Chinese city (Hong Kong doesn't count). Business travel is permitted, but for one year, your home and office are here. For extra credit, have your board meetings in China too. My guess is that if Eric Schmidt parked it in an office overlooking the Bund or the Forbidden City for a year, China's perspective of Google would change and vice-versa. He should spend some time trying to use his company's sites on a regular ADSL connection, and slamming his fist against the desk when some of them are blocked. When pictures of him sitting at the corner shop slurping down beef noodles start showing up in local newspapers, it'll win hearts and minds. I'd bet the first CEO to do this will be European. There was a rumor a couple of years ago that Volkswagen's CEO was going to spend half the year in China and half in Germany, but it never happened. The opportunity is still there. If the U.S. or European or your other home market is more important, that's fine. But then stop saying how committed you are to China because sitting in the same traffic, using the same Internet connections, and eating the same food is the real price of admission.
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CHIANG MAI, Thailand - There's the Panda Express fast-food chain. Jing Jing, a mascot for the 2008 Beijing Olympics. The forthcoming animated movie, Kung Fu Panda. Even a Mexican rock band named after the cuddly bear.
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Moves to 'minimise annoyance', save eardrums Television adverts sometimes sound much louder than surrounding programme material because existing rules on sound levels are ambiguous. The rules should change to minimise annoyance to viewers, says an industry watchdog.â¦
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A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
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It might seem unusual for a black candidate to model a campaign message on one of the most controversial, racially charged ads in the history of television campaign advertising Ã¢ÂÂ a spot that spurred outrage among the mostly liberal community of African-American activists.
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A panda in China who became pregnant after watching sex education videos gives birth to twins.
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A naked Pamela Anderson will beckon from Chinese billboards in a new anti-fur campaign - if the former &quot;Baywatch&quot; star can get past the censors.
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An otherwise wonderful advert for English football was blemished by racism yesterday. As Dwight Yorke, a second-half substitute for Birmingham, warmed up on the touchline of his former club two or, possibly