U.S. Ad Spending Grows 6.4 Pct in First Half of 2004
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U.S. advertising spending rose 6.4 percent in the first half of 2004, driven by double-digit increases from top automakers and battleground state advertising for the two presidential candidates, tracking firm Nielsen Monitor-Plus said on Tuesday.
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Broadway's finances are boosted in 2004 by a rise in foreign visitors plus several successful new openings.
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Lobbyists spent more than &#36;1 billion in the first half of 2004 promoting their positions in front of the president and Congress, putting the nation on track for its first &#36;2 billion lobbying year.
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Retail sales, helped by sizzling activity in auto showrooms, jumped by 1.2 percent in December, providing a solid finish to a year in which sales climbed at the fastest pace since 1999. The increase pushed total spending for the month to a seasonally adjusted $349.4 billion, the Commerce Department said.
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LONDON/NEW YORK  - Advertising spending will climb  faster than the global economy in 2005, two leading forecasters  said on Monday, driven by marketing battles in competitive  sectors and increases in online and interactive ads.
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The market researcher has predicted a 6.2 percent increase in software revenues during 2004.
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Online advertising spending in Britain   surged 40.3 percent to 917.2 million pounds ($1.72 billion) in   the first half of 2006 compared to last year, giving it a   market share of 10.5 percent, new data showed on Wednesday.
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Spending by presidential and congressional candidates and the national party committees that support them already tops &#36;1 billion for the 2004 election cycle, with more than two months of campaigning to go.
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Spending on Internet search ads is approaching $1 billon a quarter, representing $4 of every $10 spent on online advertisements, according to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
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The countryâs gross domestic product (GDP), which serves as the main barometer of the economy, expanded by 6.5 percent in the first three quarters of 2004, capped by a 6.3-percent
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The U.S. economy grew at a revised  5.6 percent annual rate in the first quarter as the fastest  pace of growth in 2-1/2 years generated robust corporate  profits, the Commerce Department said on Thursday.
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Internet advertising and access spending by U.S. consumers will rise each year by double digits on average through 2011, fuelled by high-speed connections and social networking and entertainment sites, according to a forecast released on Thursday.
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Net sales for the fiscal Q1 rose 17.1 percent to $6.0 billion, the sixth straight quarter of sequential growth. directs data over the Internet, said quarterly earnings rose 29 percent on stronger demand for
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U.S. personal spending jumped a much bigger-than-expected 1.1 percent in November, the sharpest rise in more than two years, while prices rose, a Commerce Department report showed on Friday.
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The advertising services company said fourth-quarter profit rose 13 percent to $313.9 million, slightly ahead of expectations, with revenue increases in the United States and internationally.
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WPP Group, the world&#39;s second-largest advertising company, says first-half profits climbed nearly 16 percent as growth in Asia and the United States counterbalanced sluggish European markets.
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Internet advertising revenues jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to search results.