Mitsubishi starts ad campaign in US to improve image
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NEW YORK - Mitsubishi Motors North America Inc launched a television ad campaign on Monday to improve its brand image that has been tarnished by a series of recall-related scandals over the past year.
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In an attempt to resurrect a brand image a J.D. Power analyst said borders on "invisibility," American Suzuki Motor Corp. is set to boost ad spending by up to 20 percent behind work from Colby & Partners that targets a broader range of buyers than before, executives said.
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General Motors has decided to use its heritage as a competitive advantage in its advertising, rather than a weakness.
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General Motors Corp., coming off a disappointing November sales period and battling to regain US market share, will launch a new promotion Friday that includes cash bonuses on many new models in addition to incentives already available.
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By Matt Nauman, San Jose Mercury News, Calif.  Jan. 30--When a new billboard in San Francisco scrolls the message "Motor On Vera!" it's a good bet that someone named Vera is driving her Mini Cooper at that moment.   Or that her car is nicknamed Vera.
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Sprint Nextel Corp , said on  Wednesday it would kick off a new advertising campaign as the  third biggest U.S. wireless service looks to improve the weak  growth of recent quarters.
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A few years ago, a classified ad for Andrew Davis's 2001 Mitsubishi Montero SUV might have been limited to two lines of descriptive shorthand: A/C, pwr pkg, 6cyl AT, 2wd, $9k firm.
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Honda, plans to run smaller commercials for a smaller car in smaller versions of television series.
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Beijing is making a big push to market itself, similar to the way the U.S. promoted its culture and values during the cold war.
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German premium car maker BMW  aims to increase its sales in the United States to 400,000 units per year in the medium term from 336,000, the German Auto Motor und Sport magazine reported.
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Japan's Mazda Motor Corp. 7261.T said  on Sunday it expected its U.S. sales to grow again in 2005 on  increased brand awareness and a stronger dealer base despite  stagnant growth overall in the world's biggest car market.
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The Honda Motor Co. will sell an inexpensive subcompact car, smaller than its Civic sedan, in the United States to compete with a growing list of new small cars from Japan.
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Mitsubishi Heavy Industries Ltd. said on Monday it plans to launch a small nuclear reactor in the United States after 2011, aiming to take advantage of a resurgence in the U.S. nuclear power market.
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Wal-Mart Stores Inc. WMT.N, the  world's biggest retailer, launched a national advertising  campaign on Thursday to repair an image tarnished by  allegations that it discriminates in hiring and promotions and  drives smaller rivals out of business.
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Troubled Japanese automaker Mitsubishi Motors Corp. is to tie up with Merrill Lynch and Co. in North American financing operations as part of its business rehabilitation efforts.
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The automaker and other Japanese firms make their shares more appealing to average citizens.
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Scandal-hit Japanese automaker Mitsubishi Motors will likely to get 100 billion yen ($AU1.23 billion) in additional aid from three group firms, a report has said.