Google makes a play at ads in games
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Buys Adscape Media Google is spreading its advertising reach by buying a company which provides adverts within computer games.â¦
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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Google appears to be promoting itself more aggressively in advertisements alongside search results.
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AUSTIN, Texas  - Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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New Web ads respond to your activities--and this has privacy advocates worried.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Blog: Wall Street Journal reports that Google working on ringtone, game search for mobile devices
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Blog: Google now lets advertisers see exactly which web sites their ads appear
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Developed in conjunction with Google, mouse counterpart resembles and moves like an air hockey mallet.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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Earlier this year, in January, the WSJ (sub req&#8217;d) speculated that Googlewas acquiring Adscape Media, which inserts ads into video game. The company launched in early 2006. Red Herring confirms that the deal is happening (for $23 million). Sub-$20 to $30 million (with a few exceptions) is Google&#8217;s acquisition &#8220;sweet spot.&#8221; Once a valuation exceeds that [...]
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.