So Far, Marketers Have Stuck With Networks
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Nearly three months into a strike by Hollywood screenwriters that has suffocated network television schedules, advertisers have remained sanguine.
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As I said above I'm glued to the TV, but I'm also on Twitter, and blogging, and email, and IM and I'm subscribed to hundreds of RSS feeds, and I've been noticing that slowly the TV news organizations are integrating new Internet services with their TV offerings. They're all getting started, and eventually I'm pretty sure they'll be where Yahoo is now. The thing is, it works. For example, newmediajim is a cameraman for NBC News and he's on Twitter and sometimes I'm watching the other side of his camera on MSNBC and twittering with him before and after. A guy named creepsleepy is a radio guy in Manchester, interviewing presidential candidates, wouldn't it be great if I could listen to his interviews while he twitters his progress? Well, there's no doubt that soon we'll be doing that. We're finally really at the convergence so many have predicted for so long. With the help of a few members of the community Yahoo can get there first. BTW, I read on the NY Times site that Yahoo is going to open up more to developers. Hmmm. If you want to impress end-users and shareholders run it in MSM. If you want to get through to developers, use the developer blogs. Let us have the story first, otherwise you don't seem very serious about it.
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Cable set-tops are everywhere, but consumers continue to show a lack of interest in buying separate boxes for Internet-based video-on-demand services.
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By Karen J. Bannan About a year ago, Scott Madlener, a marketing executive, e- mailed a client several times but his messages were not getting through.
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Guerrilla marketing has become more popular but the Turner Broadcasting campaign left the network scrambling to apologize.
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Leaders in the mobile industry said mobile advertising won't happen until the industry can set up a common framework for it.
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New social networks are building businesses based on exclusivity and limiting the number of users.
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Despite a decline of two per cent in the second quarter of 2004, the global market for local area network (Lan) switches remains up 23 per cent year over year, the latest market research from IDC has found.
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.
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There&#39;s no doubt the Internet will continue to make its mark in the world of business and technology. Its maintained is position for the past year.
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Online, an army of consumers is spreading advertisersÂ messages well beyond the Manhattan crossroads.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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The brand new network courts young viewers with new media and old shows.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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This month, TV networks are pulling out all the stops to attract audiences. The larger the audiences, the more they can charge advertisers. So, it may be harder than usual to keep up with your favorite shows. Unless you go to the networks' Web sites.
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Marketer says left-leaning groups are miles ahead in using the Internet for political advocacy.
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For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays.