Sony to cut PS3 cost with cheaper chips: paper
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Sony Corp. (6758.T) plans to lower the  production cost of its PlayStation 3 (PS3) game consoles by  using less expensive chips, aiming to turn the operations  profitable between September and next March, the Nikkei  business daily reported on Friday.
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Sony Corp.  will cut back on future chip spending and may not produce advanced chips used in its PlayStation 3 (PS3) in-house, a senior executive said on Tuesday, in a move aimed at driving the semiconductor unit's nascent earnings recovery.
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Although Sony is blaming its faltering profits partly on PlayStation 3 price cuts in Japan, a senior executive said Wednesday that further slashing prices may be in store for the just-launched video game machine.
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Details of the chip designed to power Sony's PlayStation 3 console will be released on Monday.
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Sony Corp.  cut the price  of the PlayStation 3 by $100, or 17 percent, in the United  States on Monday, a move that should boost the video game  console's lackluster sales.
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NEW YORK -- Sony Corp. on Thursday cut the price of its PlayStation 3 game console in the U.S. and announced an even cheaper model that will arrive before the holiday shopping season.
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Sony's PS3 price cut may not be quite what it seems.
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Sony Corp. , the world's biggest game-console maker, cut the price of the PlayStation 3 in the United States by $100, or 17 percent, responding to the widening lead of Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.
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Blog: What did Sony mean when they said there was no PS3 price cut?
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By YURI KAGEYAMA  TOKYO - Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony Corp.  cut the price of the PlayStation 3 by $100, or 17 percent, in the United States on Monday, a move that should boost the video game console's lackluster sales.
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Sony Corp. has no plans to cut the price  of its PlayStation3 (PS3) at present to pep up demand and  counter surging sales of Nintendo&#39;s rival game console Wii,  Sony&#39;s president said on Friday.
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PlayStation 3 graphics chip will also be available for Sony digital consumer products.
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Sony is trying to decide by how much it will cut the price of its PlayStation 3 console as consumers want it reduced, its chief executive said in an interview published Friday.
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Sony will cut spending on semiconductor development, may outsource PS3 microprocessor.
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Sony Corp. (6758.T) plans to phase out the cut-priced $499 model of its PlayStation 3 video game machine, leaving only a higher capacity $599 model for sale in the United States, the company said on Monday.
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Up to $80 off, analyst reckons Hot on the heels of Sony's recent $100 60GB PS3 price drop, gamers and industry analysts the world over are predicting that Microsoft will soon announce a cheaper Xbox 360.â¦