Hispanics' Web Identity Grows As Ads Target Diverse Audience
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Alberto Otero moved from Puerto Rico to Washington as a boy and grew up listening to the old salsa records his parents played to remind them of home.
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The shift parallels the increasing appearance in the new media of ads celebrating sports.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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Hispanics are described as the largest minority group in the United States, as a burgeoning force in the electorate and as an untapped frontier of the business market. Among the many, many differences there are also some common threads.
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Internet Explorer users are at least four times as likely to click on Web ads than Firefox users, a German advertising technology company said last week.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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New projects seek to develop tools to manage digital identities across multiple Web sites and platforms.
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Hispanics who identify themselves as "white" tend to be better educated and less likely to be in poverty than those who consider themselves "some other race," according to a report released Monday by a private research group.
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The way jobs are found and filled online is distinctly different from just a few years ago as employers use the Web to experiment with innovative strategies for spreading their messages and screening candidates.
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A siege of fast-food commercials on  Spanish-language television channels in the United States may  be helping drive an obesity epidemic among Latino youth,  researchers reported on Tuesday.
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New interactive ad format would give advertisers new ways to reach users online.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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The immigration battle and the new presidential primary schedule have amplified the influence of Hispanic voters.
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Even non-Spanish speakers can appreciate the work of elmundo.es , the Web site of Spain's largest newspaper, El Mundo.
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Also: AOL launches Latino portal. Read these stories and more from around the Web on News.com Extra.
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The booming Hispanic population is changing American life from pop culture to politics. And investing is no exception.