Online ad spending had healthy growth in 2006
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Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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Online consumers in the United  States spent $8.8 billion, excluding travel purchases, in  November, a 19 percent jump over the $7.4 billion spent online  a year earlier, a report released on Monday said.
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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Propelled by a boom in political campaign budgets, ad spending in the major media tracked by Nielsen Media Research rose 6.4 percent during the first half of 2004, according to estimates released Tuesday by Nielsen&#39;s Monitor-Plus unit. The automotive ...
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Online advertising spending in Britain  surged 40.3 percent to 917.2 million pounds ($1.72 billion) in  the first half of 2006 compared to last year, giving it a  market share of 10.5 percent, new data showed on Wednesday.
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The Internet will receive a greater   share of global advertising spending this year than do outdoor   outlets such as billboards, and it is set to overtake radio   soon, according to new data released on Monday.
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Spending on Internet search ads is approaching $1 billon a quarter, representing $4 of every $10 spent on online advertisements, according to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
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Internet advertising and access spending by U.S. consumers will rise each year by double digits on average through 2011, fuelled by high-speed connections and social networking and entertainment sites, according to a forecast released on Thursday.
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A January report by JPMorgan Chase said growing revenues from online advertising would in part lead to a great year for Internet stocks.
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Online ad spending in the U.S. grew 34% in 2006, continuing a years-long recovery after the dot-com crash.
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Internet portal Yahoo thanks the worldwide boom in online advertising for a jump in fourth-quarter profits.
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The Internet proved its value for fund raising, new private political organizations flexed their muscles with aggressive ad campaigns and Americans both contributed money and voted at phenomenal levels.
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(InfoWorld) - Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey Group Inc. The finding reinforces the notion that the popularity of these sites, which provide a variety of information about a specific geographic area, is growing at a rapid pace among advertisers and users. "There are a lot of goods and services that people can't or won't buy on the Internet and people need to find local businesses for them," said Matt Booth, Kelsey Group's senior vice president and program director of interactive local media. Kelsey Group expects advertisers to spend US$11.1 billion in 2011 in these sites, compared with $4.1 billion last year, the company said Wednesday. The growth will be fueled by factors like new advertisers, fatter online marketing budgets, better ad targeting technology leading to better conversions and an increase in the prices of these pay-per-click ads, Booth said. Many of the new advertisers will be small businesses that currently advertise in the print editions of phone directories. The telecommunications companies that publish these directories will become more aggressive at offering these small business combined print and online deals, Booth said. Local search engines, like Google Inc.'s Google Local and Yahoo Inc.'s Yahoo Local , let users enter queries pegged to an area, in order to find places, businesses, events, driving directions and maps. Business listings directories, like Yahoo's Yellow Pages , are designed for a similar purpose but emphasize browsing their directories over entering search queries. Ad growth in print "yellow pages" phone directories will be almost flat through 2011, increasing an annual average of 0.9 percent, with $27.8 billion expected to be spent in 2011, according to The Kelsey Group.
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CHICAGO (CBS.MW) -- With more than a little help from the Olympics and the elections, advertising spending grew at a healthy 10 percent-plus pace in the first nine months of the year, one leading industry tracker reported Monday.
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Total advertising expenditures in the first six months of 2006 increased 4.1 percent to $73.0 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information.
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Looking back on a year of advertising innovation
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NEW YORK (Dow Jones)--Online-advertising revenue was a record $2.37 billion in the second quarter as the industry continued to push past the levels reached during the dot-com boom, according to a trade group.