MySpace launches developer platform
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MySpace, the world's largest online  social network, will launch its program to court outside  software developers in February in a bid to widen the gap  against rival Facebook.
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MySpace plans to open up its platform in the coming months, following similar moves by competitor Facebook in an effort to continue growing the site's user base.
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It&#039;s only natural for companies large and small to want to capture some of the social-networking magic of MySpace.com, a Web site that has risen out of nowhere to become the Internet&#039;s second busiest by successfully figuring out what teens and young adults want.
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MySpace.com will soon enable members of the popular online social networking hub to sell downloads of their original music directly through MySpace Web pages, company executives said Friday.
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MySpace, the online social networking  site owned by News Corp (NWSa.N), is in talks with music  companies to launch an advertising-supported free music  service, according to several reports on Wednesday.
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With rival Facebook's open API gaining traction, MySpace on Wednesday said that it would launch its own API on February 5.
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Following the announcement by Facebook that it would make its platform available to other sites, the application-sharing environment for social networking is moving quickly and picking up steam.
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Social operating system Facebook, the mainstream media web darling du jour, has opened up its development platform to allow other firms to develop applications to run on top of the site, broadening the range of features available to users.â¦
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MySpace, a website considered the hip place to socialize online, announced it will enable members to sell their music.
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By adopting its competitor's platform, the site will allow developers to port their applications to its network.
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MySpace will allow third-party software developers to create applications for the site from next week.
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MySpace, the online social networking site owned by News Corp, is in talks with music companies to launch an advertising-supported free music service, according to several reports on Wednesday.
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Social networking giant MySpace will open its platform to outside application developers,&#160;a move that was made months ago by its close competitor Facebook&#160;and helped boost its popularity.Chris DeWolfe, MySpace&#39;s CEO, made the announcement during an appearance at the Web 2.0 Summit in San Francisco on Wednesday.The first step in opening the platform will be the creation in the next week or two of a catalog of existing widgets from third-parties that MySpace has allowed on its social network for the past four years.Then MySpace will open its platform broadly to outside developers at some point in the coming months, said DeWolfe.MySpace will have a &quot;sandbox&quot; where applications will be given test-drives by a portion of its members, to make sure the applications are safe and secure, before they are deployed to all users, DeWolfe said.However, DeWolfe said that the overall intention is to make it easy to incorporate the applications into MySpace. &quot;The idea is that, at the end of the day, most of these applications will come to MySpace,&quot; he said.MySpace will also let developers generate advertising revenue from the applications they build for the site, he said.Since opening its platform to external developers in May, Facebook has built up a catalog of about 6,000 applications, which it credits with increasing its members&#39; engagement on the site and their enjoyment of it.Facebook&#39;s popularity has grown very quickly this year, as the site has grown to 47 million active users today from 12 million in December, according to company statistics. Over half of its active members return to the site daily.In June, MySpace had 114.1 million unique visitors worldwide, up 72 percent from the same month last year, according to comScore Networks. Meanwhile, Facebook had 52.2 million unique visitors in June, up 270 percent from June 2006, according to comScore.Until now, MySpace has granted access to its platform on a case-by-case basis to developers that request it, but it doesn&#39;t have open APIs (application programming interfaces), a source of much criticism for the company in this Web 2.0 age when mashing up applications has become so popular.DeWolfe shared the stage with Rupert Murdoch, CEO of MySpace&#39;s parent company News Corp., and both answered questions from conference chair John Battelle and from audience members.With some people putting Facebook&#39;s value at around $15 billion, Murdoch was asked how much he thought MySpace would be worth and whether he would consider &quot;unlocking&quot; that value by selling the company or taking it public. Murdoch said nothing of the sort is being considered for MySpace.The Web 2.0 Summit ends on Friday.
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News Corp's MySpace, the world's largest online social network, said on Wednesday it will allow outside developers further access to its service to counter the growth of smaller rival Facebook.
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A Microsoft Corp. spin-off on Tuesday  said it will take on Internet social networks MySpace.com and  Facebook.com, touting tools users can buy to craft  better-looking Web pages.
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News Corp's MySpace, the world's  largest online social network, said on Wednesday it will allow  outside developers further access to its service to counter the  growth of smaller rival Facebook.
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MySpace users will be able to add games, e-mail services and other features from outside developers without ever leaving the site under a new program the popular online community will fully launch next month.