Search Engine Marketing: Outsource or In House?
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Search Engine Marketing: Outsource or In House?  The next Search Engine Strategies session I thought would be interesting to report on was Search Engine Marketing: Outsource or In House?. Chris Sherman is moderating this panel, which includes Drew Graham from Kelkoo, Bill Hunt from IBM, Joseph Morin from Autobytel (SEW Forum ...
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Local and Shopping Search Are Growing Among Internet Users  According to a recent consumer search behavior study conducted by BizRate.com and The Kelsey Group of 3,887 online respondents, findings show that while general search engines rank the highest in terms of usage, with 72 percent indicating they use general search engines ...
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]
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Google Adwords And The Lost Art Of Copywriting  Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this ...
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Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages?  A panel of experts debated the issue at a recent Search Engine Strategies conference.
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By Arellano, Jonah  The recent launch of the Search Engine Marketing Professional Organization validates the importance of a growing field. Search engine marketing drives customers to your Web site through their search parameters.
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Having an in-house SEO team can be beneficial, and is especially important for large organizations with large and complex sites. But you need to lay a strong foundation in order to be successful.
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A Scottish firm is looking to attract web surfers with a search engine that reads out results.
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Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the &#8220;hottest trend in search.&#8221; But just because vertical is trendy now does not mean it will be short-lived. In fact, as VSEs continue to diversify they will likely become more attractive [...]
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As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO.
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Rand Fishkin of SEOmoz had the chance to pose a question to representatives of the major search engines which has been on the minds of many within the industry; &#8220;how do the engines feel about pay-per-post services on blogs, where advertisers can buy links and product reviews?&#8221; The responses, as Rand reports, were surprising: Yahoo&#8217;s Tim Converse [...]
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Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan?
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Search Engine Strategies, in all of its success and growth, is an amazing conference circuit attracting many from the worlds of SEO, search marketing, media buying, public relations and all types of businesses to its seminars. But at times, the amount of people, information and networking can be overwhleming and if you&#8217;ve attended enough SES&#8217;s and [...]
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The search engine is good for more than just scouring the Web. It's also a powerful tool for the shadier side of online data collection.
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John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
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When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage.  But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.