For Marketing, the Most Valuable Player Might Be YouTube
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The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.
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Revel in the coolest and most-expensive marketing spots following the Patriots-Giants showdown, as the video site serves up a post-game advertising blitz.
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NEW YORK/SAN FRANCISCO  - Top online video service  YouTube will soon test a new video identification technology  with two of the world's largest media companies, Time Warner  Inc.  and Walt Disney Co. .
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In a trend that could be a boon for YouTube, more U.S. residents say they are going online to watch videos, films and TV shows, according to a new survey by Harris Interactive
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YouTube's founder says people who upload their own videos to the site will get a share of the ad revenue.
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The biggest windfalls went to YouTubeâs three founders and its main financial backer, Sequoia Capital.
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It is commonly believed that Google bought YouTube for $1.6 billion because the wildly popular video-sharing site represented a great way for the search giant to expand into video advertising.
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Bill Gates's prediction this weekend that the Internet will revolutionize television within the next five years was hardly anything earth-shattering. The infrastructure powering the Internet is becoming increasingly powerful, as is the capability of sites such as YouTube to broadcast video to a mass audience.   Gates and YouTube co-founder Chad Hurley predict that the transition to the Internet as a distribution medium for television will carry a profound effect on television advertising. Hurley suggests that the Internet will empower television advertisers to deliver targeted ads depending on who is watching.
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SAN FRANCISCO -- A purchase by Google Inc. of YouTube Inc. would give the most-used Internet search engine a website of video clips that is visited by more than 34 million Americans each month.
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Imagine how the carpets of power in Brussels must have buzzed with excitement when some hip marketeer came up with the idea of reaching out to the public through a newly created Web site linked to YouTube.
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YouTube doesn't  want to be just a goof-off destination anymore. It just went a little C-SPAN.
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By San Jose Mercury News, Calif.  Jun. 20--YouTube's global appeal   YouTube's global popularity is growing as it introduces local versions in other countries. More than a third of the people in Spain who spent time online in May visited the video-sharing Web site at least once.
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YouTube, the popular online video  sharing service, is teaming up with major marketing and media  partners for a competition to discover the most talented  unsigned bands on its site.
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Slate writer Nick Douglas will be online to discuss the YouTube phenomena; with one Web site taking a monopoly over the online video, Douglas questions to what extent the Internet is still a equal publishing playing field, and what implications YouTube's domination over the online video world will hold.
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In the few months since Google paid $1.65 billion to acquire YouTube, both companies have tried to come up with a formula to turn the hugely popular online video site into a moneymaking venture.
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More television viewers are turning to  the Internet to watch videos, films and TV episodes, according  to a new survey. In the past year, YouTube has widened its lead  as the top destination for online videos, while search engines  and television networks have gained ground.
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Ever conscious of a good trend, TV networks and advertisers are increasingly adopting the YouTube model of viewer-created content.