Sure, He Can Direct Hit Movies, but Can He Do Commercials?
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While Hollywoodâs top directors have been creating commercials for decades, they are now finding a new reason for ad work: to keep up in a multimedia world.
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Ask anyone who watched Don Mattingly hit and they would probably say he could be great at anything.
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Blockbuster's willing to up the ante for Hollywood Video.
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Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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I wonder if companies get a discount for product placement when they&#39;re being parodied by underwater creatures. That would explain why &quot;Shark Tale&quot; is packed to the gills with so many of these ads.
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By DAVID BAUDER NEW YORK - Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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The actor-singer-composer has signed three movies.
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The company has come up with some on-demand advertising. Will it woo viewers?
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A scene in Allstateâs 60-second commercial at the conclusion of âFriday Night Lights.â (Leo Burnett USA) It is common knowledge on Madison Avenue that branded entertainment is becoming increasingly popular on television as marketers â worried about how easy it is for viewers to avoid commercials -Â­ arrange for their products to be woven into the [...].
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In these digital days, anyone can direct. But with hundreds of microbudgeted movies made each year, the competition for exposure is fierce.
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The multi-talented actor talks about his latest film, a children's film and  why he would love to do an action film.
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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It's not too late to save the video retailing star.
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Hollywood action hero Sylvester Stallone has revealed that although he is dying to make Rocky VI, he isn't sure that he can because when he awed the world with his talent in the boxing ring as Rocky Balboa, he wasn't just acting, instead he took all of Rocky's hits.
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As early as this week, the Senate may try to quickly pass a bill that would radically change copyright law in favor of Hollywood and the music industry. One provision: Skipping commercials would be illegal. Michael Grebb reports from Washington.
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The late Steve McQueen is making a return appearance starting next month in commercials for the 2005 Mustang. The ads draw on the actor's appearance behind the wheel of a Mustang in the 1968 action movie "Bullitt."
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Can you count on one of your big competitors to become an important customer at the same time?