Sony ponders PS3 price cut
617966
Hurry up, Howard The chairman and chief executive of Sony, Sir Howard Stringer, has said the company was attempting to "refine" how much it could afford to reduce the price of the PS3 console by, and has been quoted as saying there was "no question" consumers wanted the price to be lower. Duh.â¦
581719
Sony will cut spending on semiconductor development, may outsource PS3 microprocessor.
756224
Sony will release a new PlayStation 3 controller but not an anticipated price cut.
414732
Sony Corp. (6758.T) on Friday cut  the price of its new game machine PlayStation 3 by 20 percent  in Japan, in a surprise move that will attract more customers  but likely widen losses in its game division.
169111
Reported layoffs at Sony may serve as another wake-up call to the company's current struggles in today's gaming market, but an executive denies that PS3 sales are to blame.
68567
Sony Corp. (6758.T) cut the price  of the PlayStation 3 by $100, or 17 percent, in the United  States on Monday, a move that should boost the video game  console&#39;s lackluster sales.
114451
Also: Sony shows PSP add-ons, lowers PS3 pricing. Read these stories and more from around the Web on News.com Extra.
89484
Sony is handing out freebies to buyers of its PlayStation 3 as its hefty price appears to be scaring away shoppers.
623921
Sony Corp.  plans to  phase out the cut-priced $499 model of its PlayStation 3 video  game machine, leaving only a higher capacity $599 model for  sale in the United States, the company said on Monday.
505636
Forget about a price cut for the PlayStation 3 in the near future. Sony's president Ryoji Chubachi said the company currently has no plans to reduce the price of the console in an interview with Reuters.
614234
TOKYO -- Price cuts for the PlayStation 3 video game console are among the factors Sony is studying as it seeks to break even in its money-losing gaming business next fiscal year, a company executive said Wednesday.
600034
Console's parts now cost $400, apparently Sony's PlayStation 3 costs just $400 (Â£200) to make these days - about half of what the console cost to produce when it was launched in November 2006.â¦
115914
Sony CEO Howard Stringer admitted in an interview that the price of the PlayStation 3 needs to come down, but provided no estimate as to how much of a price drop consumers can expect.
287817
TechWeb - Analysts say that whether Sony&#39;s $100 PS3 price cut actually moves more units depends on the diversity and exclusivity of the platform&#39;s games.
478422
Sony Corp. (SNE)'s PlayStation Portable, which goes on sale in Japan later this year and overseas next spring, boasts the superb image quality of its home-console counterpart. But the big question on everyone's minds is: How much will the handheld gaming machine cost?
322342
Sony faulted a strategic decision to set the price of the PlayStation 3 below the cost of production as a way to bolster market share.
389860
TOKYO - Sony Corp. showed Tuesday a smaller book-size PlayStation 2 going on sale worldwide next month that will help the Japanese electronics and entertainment giant cut costs as video-game consoles continue to drop in price.