Yahoo buys behavioral ad firm for $300 million
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online advertising network, for $300 million in cash, in the latest move to consolidate the behavioral ad targeting market.
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Internet company Yahoo! Inc. said Tuesday it will buy privately held music software company Musicmatch Inc. for about $160 million in a bid to bolster its online music services.
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Microsoft Corp. offered to buy search engine operator Yahoo Inc. for $44.6 billion in cash and stock in a move to boost its competitive edge in the online services market.
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Internet portal Yahoo Inc. said Tuesday that it agreed to buy Web-based digital music and software provider Musicmatch Inc. for $160 million in cash, in a deal which will supplement the offerings of Launch, Yahoo&#39;s digital music site.
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Technology giant Microsoft Corp said  on Friday that it had offered to acquire Internet media company  Yahoo Inc for $44.6 billion in cash and stock.
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Internet portal Yahoo Inc. said Tuesday that it agreed to buy Web-based digital music and software provider Musicmatch Inc. for &#36;160 million in cash, in a deal which will supplement the offerings of Launch, Yahoo's digital music site.
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SAN FRANCISCO: Internet media and Web search company Yahoo Inc. said that it bought privately held e-mail search company Stata Labs, jumping into the nascent market for search-based email programs and services.
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Musicmatch Inc., a privately held Rancho Bernardo music software and services firm, is being acquired by Internet giant Yahoo for $160 million in cash.
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Yahoo has acquired Maven Networks for $160 million in a deal that will help the search provider boost its video advertising capabilities.Media companies including Fox News, CBS Sports, and&#160;Sony BMG use Maven&#39;s platform to manage, distribute, and earn advertising revenue from their online video content. The platform includes an advertising insertion engine, as well as inventory management and reporting tools. Companies use it to post videos on their sites and insert interactive ads into the videos.On Tuesday, Yahoo&#160;said it plans to contribute its display advertising sales force and technologies to Maven&#39;s platform to help publishers display more targeted ads in videos. The deal means that advertisers can buy video, search, and display ads through Yahoo, which believes that video is a fast-growing segment of the online ad market.Maven has become a wholly owned subsidiary of Yahoo, which has established a Cambridge, Mass., office with the acquisition.Yahoo makes the acquisition in the midst of an increasingly hostile&#160;attempt by Microsoft to buy the search company. In response to&#160;Yahoo&#39;s rebuttal of its buyout offer, Microsoft on Monday said that it thinks its offer was fair and that it might&#160;take the offer directly to Yahoo shareholders.
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Microsoft Corp   offered to buy Yahoo Inc  for $44.6 billion, in a bold  bid to transform two ailing Internet businesses into a worthy  competitor for market leader Google Inc .
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InfoWorld - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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Yahoo's $350 million purchase shows commitment to communications services as  company redefines its place in the market, says exec.
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Yahoo Inc.  said on  Wednesday it would acquire Rivals.com, a site for fans of  college and high school teams, bolstering the Internet media  company's place as the top U.S. sports site in audience terms.
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Yahoo Inc. is buying e-mail service Zimbra Inc. for $350 million in an all-cash deal that may open a new revenue channel for the slumping Internet icon.
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Yahoo Inc. said on Tuesday it will buy music software company Musicmatch Inc. for about &#36;160 million in cash, bolstering Yahoo's offering as online music providers prepare to go head-to-head in the download market.
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InfoWorld - Yahoo has agreed to buy Zimbra, a privately held company whose Web-hosted collaboration and messaging suite is considered a successful example of the SaaS (software as a service) model.
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Yahoo Inc. said on Wednesday it  would acquire Rivals.com, a site for fans of college and high  school teams, bolstering the Internet media company&#39;s place as  the top U.S. sports site in audience terms.