Does Twitter do enough?
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Evan Williams, the Blogger guy and Twitter co-founder, gave a talk at LeWeb3 about keeping software small, and how sometimes you can create a product by removing features from an existing product. He showed how Twitter is less than Blogger, no permalinks, titles, comments, templates, etc. It's almost nothing compared to Blogger, but we're using it and liking it. It's not a new story. When I was coming of age in computer science, the newest computers were minicomputers. They were called that because they were smaller and did less than the mainframe computers that came before. They were followed by microcomputers which did even less and were a lot more popular than minicomputers (which of course were more popular than mainframes). Scaling things down can make them more useful. But it's a paradox because once a feature is in a product you can't take it out or the users will complain so loudly that you put it back in right away. I know, I tried, a number of times to back out of features that I thought of better ways to do. You can always add features to products, it will make the existing users happy. But it often comes at a cost of making the product more complicated for first-time users, and they don't have a voice, they can't complain, they just go somewhere else, usually quietly.  So Evan has a point. Software design, if you're creating wholly new products, is like haiku. Find the smallest subset of a mature product that will attract people and ship it.  But there are certainly features they could add to Twitter that would have no impact on the steepness of the learning curve (i.e. how easy it is for a new user to get started). For example users are good at skipping over prefs they don't understand. But you have to think carefully about what the default should be, so there's no penalty for not caring.  Also features that only appear in the API have no cost in complexity of the user interface. They might make it possible for a developer to build a new product on top of the existing one. Since the user of the base product can't see the feature, it can't make it harder to learn.  Some users say they don't want new features, but I bet most of them would be very happy to use a new feature that made Twitter more fun or useful. And there are  alot of users who don't say anything about it, and don't think much about it. Most people aren't interested in theories about why products catch on, they like it or they don't, and don't know why they do or don't.  It's always good to ask questions about why things work, but if I could offer the Twitter folk any advice, I'd say don't hesitate too much to put in new features that will make users happy. Ultimately users like new features in products they use a lot. There's a reason why products tend to bloat over time, it's because users demand it. The trick is to not compromise too much on ease of learning.
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Nearly one-fourth of companies surveyed by ChangeWave Research are now using Web 2.0-social networking software in some form, and another 8 percent intend to do so within the next year.The study is the organization&#39;s first stab at tracking Web 2.0 in the enterprise, said Joshua Levine, editor of ChangeWave Investing, an advisory service from the Rockville, Maryland, firm.&quot;I think Web 2.0 has been simmering a lot for the last couple of years under the radar, at least in enterprises; 2008 looked as we were coming toward it that this stuff would be exploding,&quot; Levine said.Overall, 39 percent of respondents said their firms are very or somewhat willing to use social software. In addition, among respondents whose organizations are already using such software, 35 percent said spending on it will rise in the next 90 days and just two percent said it will fall.Twenty-six percent of companies currently using social software said they plan to invest most heavily in wikis, followed by blogs (15 percent), social networks (13 percent), mashups (5 percent), RSS feeds (5 percent) and collaborative tagging (3 percent).However, the trends were somewhat different among future Web 2.0 users. They said their companies intended to spend the most money on social networks and blogs, which scored 22 percent and 21 percent, respectively.While 79 percent of current Web 2.0 software users said it is being used to improve internal communication and collaboration, only 48 percent of future users said the same. Future users were more focused on external goals, such as better customer service, greater brand awareness and increased sales.&quot;That&#39;s something we really want to drill into next time, why that is,&quot; Levine said. The company plans to repeat the survey, possibly by as soon as midyear.ChangeWave&#39;s report also tracked which vendors are benefiting from the Web 2.0 trend. Microsoft ranked highest in each of the six software categories, followed by IBM in a number of categories.However, open-source and in-house-developed software both showed strength. Some 31 percent of respondents whose companies are using or will begin using wikis within the next year are doing so with open-source technology, and 28 percent of those using mashups developed them in-house, according to the study.ChangeWave surveyed 2,081 people in September.
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Those little devils who keep the gears turning inside the Twitter machine added a toy that's got the community sending public love missives whizzing around. You can figure it out yourself, or you can cheat and read this howto. @lovelyperson   Substitute the name of your lover in place of "lovelyperson" and you've just broadcast your love to all of TwitterLand.  While we're on the subject of Twitter, a couple of other items. 1. A must-read piece in today's NY Times, gives a clue why kids don't go for Twitter if their parents use it. No kid wants to be observed by his or her parents. Would they go for it if their parents weren't there? No one knows.  2. Conventional wisdom says you can't build a scalable distributed Twitter out of RSS. At first I accepted this, as a puzzle, then I remembered that's why we put the cloud element in there. I felt that for some applications polling would be too much. Since the cloud element has been largely ignored, most of the the apps of RSS couldn't scale to do what Twitter does. But if RSS desktop apps like NetNewsWire or FeedDemon were adapted to understand the cloud element, and if a proxy system was worked out to get through firewalls and NAT, it might just work.  3. Or you could use XMPP.
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Last summer, when I was exploring the edges of Twitter, and building a voicemail service that hooked into Twitter with BlogTalkRadio, and then hooking my digital camera up to Twitter through Flickr, it seemed inevitable that Twitter would eventually support "payloads" so that objects like pictures and MP3s could hitch a ride on a Twitter message without using up any of he 140 characters, and with a neat url-less display.  The idea just kind of sat there, we've been quietly using the services, accepting their awkwardness, but without direct support from Twitter, they probably won't become mainstream.  Along comes Twitxr, in a post by Mike Arrington on TechCrunch, and I go -- why? This doesn't seem right. Too many steps. I have it much easier, Twitter is hooked right up to my camera, I never have to get my desktop or laptop in the loop when I want to post a picture. To prove the point, I'll now take a picture of this post, and shoot it up to Twitter.  So now Twitxr basically says it's time to give up the wait for Twitter, and maybe they're right, but for this??? I don't really think this is what I want. If I have to use a whole new Twitter for photography, I probably want it to be Flickr, which I already use, whose API we've already mastered, whose scaling we trust, and even though Yahoo's future is in doubt, it's more certain than that of a startup. Choice #1, if the Twitter guys are listening, is to go ahead and help us, your developers, create something seamless out of what you already have. No matter what it's easier for users to stay with what they're already using. It really isn't, it seems to me, in your interest to have users switch?? Twitxr throws down a challenge to both Flickr and Twitter. To Twitter: Scale, scale, scale and add payloads to the API. To Flickr: Go ahead and do an event streamer for pictures.
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If there were such a book, it would say, instead of Don't Panic: No need for anyone to suffer. Twitter is not a mail list or a chat room. No one has an investment in anyone else's manners. If what someone says causes you too much angst, just unfollow. It's a single click.  Got other advice for Twitter newbies? Post a comment.
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As the social space keeps developing and growing, you really think Google will just sit in the sidelines and watch? I think not. Besides Orkut, Google has been working to develop new social media projects, like SocialStream.  Human Interaction Computer Institute states:  SocialStream is the result of a Google-sponsored capstone project in the Master&#8217;s program at [...]
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As long as I've been involved in the tech industry there's been the concept of The Year of X, where X has been artificial intelligence, personal information managers, local area networks, CD-ROMs, P2P. Proclaimed by tech pubs, most likely to help their ad sales reps sell space, they focused the attention on areas the industry was investing money, in hopes of being there when lightning strikes, when wealth is created, as it often is in the tech industry. Sometimes the "year of" prognostications are right, more often they're wrong.  In that sense, there's no doubt that 2007 is the year of the social network in Silicon Valley. This may not be the year when huge wealth is created, but I don't doubt that the area is fertile, and I don't say that lightly, because I'm often a contrarian when it comes to self-induced Silicon Valley euphoria. There are a couple of ideas I've been getting ready to write about, I'm not quite ready yet, but here they are anyway. 1. When people get together to discuss Twitter, and perhaps other social networks (and Twitter is that, a bare-bones social network), they often discuss as if there were a common user experience, but this is a misperception, there are many different experiences, they may group into large subsets of the users, and they may not. Some food for thought. On Twitter I try to keep a ten percent ratio of people I follow over people who follow me. For other people, maybe most, the ratio is 1-to-1, they follow approximately the same number of people as follow them. Scoble follows thousands of people. For him Twitter is like a very fast chatroom. For me it's like weblogs.com on a busy day in 2002. I've seen people who follow 0 people, for them Twitter is a publishing environment. Very different experiences. To each of them Twitter is a different product. Note that when reporters cover Twitter, before they've become users, they probably write about the home page at Twitter, where complete strangers report on the kind of spaghetti sauce they like. That may be why so many articles dismiss Twitter as useless.  2. Integration is so tempting, but elusive. The other day a friend on Twitter wrote about a movie he liked. I looked it up on the NY Times movie review site (a newly revealed location now that their archive is open and a very valuable one, another topic I plan to cover, the wealth of the NY Times archive). I would have then liked to have clicked over to Netflix to order it. And even better, I'd have liked to have looked at what other movies he likes. Now we're very close to having this, we just need a way to co-relate two identity systems, Twitter's and Netflix's. And think of the value in integrating Amazon with Twitter. The mind explodes at the possibilities. This is what I meant when I said earlier "they&#185;re not trivial problems, they&#185;ve been there since the Internet outgrew academia and started being used for commercial purposes." This issue is now coming to a head, as the users can see the next step clearly. How to integrate the systems is known technology, but it's not a solved problem economically and politically. We need to get clear on the opportunities, and feel free to dream when the barriers between the networks come down.
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Darren Barefoot takes Rojo to task ...  "I can kind of see what they're getting at, but I'm not sure it's the right approach. Has the market demonstrated that it wants all-in-one info-sharing, social networking solutions? I don't think so."  Rojo is the first service of its kind to integrate weblog aggregation (info-sharing) and social networking - of course the market hasn't prove itself -  the market is still growing!  The entire social networking, weblog aggregation, and wiki space is going to be opening up wide this year.  We're seeing a lot of new web services being deployed on an almost daily basis.  "Their generalist predecessors--Friendster, Orkut, Tribe--were nifty to play with, but ...
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Scores of vendors are now in the &quot;white-label&quot; social networking platform business, according to a running tally by a Forrester Research analyst.Instead of a proprietary platform like LinkedIn or Facebook,&#160;such companies offer a framework to enterprises or individuals wishing to build an online community tailored to their tastes and needs. The platforms are being used for everything from marketing and branding to internal enterprise use.It&#39;s hard not to let out a low whistle when you scan this post at analyst Jeremiah Owyang&#39;s blog.&quot;Yup, I&#39;m the analyst focused on this space, and not even I can keep up with the many vendors,&quot; Owyang said via e-mail.&quot;The flood in this market is due to low barriers to entry from easy-to-deploy software, an influx of venture money wanting to get in on the &#39;so-net&#39; action and media frenzy from existing social networks like Facebook, MySpace and others,&quot; he said.This particular bubble could soon contract, Owyang suggested. &quot;Like the [content management system] industry in the late &#39;90s, expect to see some major acquisitions from major [enterprise resource planning], media, and Web companies ... traditional CMS vendors are currently adding &#39;social features&#39; to their products -- most without success -- and will resort to acquiring vendors to fill their suites.&quot;Surviving companies will become marketing partners for enterprises, not just software providers, he predicted. &quot;Let&#39;s not discount technology completely, it can be an edge, but the ones that will stand out will have a full solution,&quot; he said.Alex Blum, CEO of KickApps, said Owyang has a point.A successful social-networking site &quot;has very little to do with technology,&quot; he said, and &quot;more to do with how you program and nurture a successful community.&quot;The company wrote a white paper, &quot;Nine Steps to a Successful Online Community,&quot; that spends only a limited amount of time talking about technology.Like other companies, KickApps&#39; hosted platform is set up to let customers handle customizations. &quot;We need to have a scalable business on a self-service basis,&quot; Blum said. &quot;If we relied on going out and talking to every one of our customers, it wouldn&#39;t work. It doesn&#39;t scale.&quot;However, KickApps offers tools that run the gamut from a simple-to-use editor for adjusting look and feel, to more robust developer APIs. The company claims that about 14,000 sites have been built with its platform.In contrast to the relatively new KickApps, which started up in 2005, Sparta Social Networks is a veteran in the space, having formed in 1999.That seasoning will help the company as the category contracts, said its CEO, Jerry Sheer. &quot;We&#39;ve got eight years behind us. We understand the space more than these new players.&quot;The company is also banking on its J2EE-based platform, which is ideal for large enterprises, Sheer said.Sparta will apply advanced analytics and metrics to derive meaning from social networking data. &quot;We&#39;re going to do some very interesting things,&quot; Sheer said, adding that a social network is essentially a &quot;focus group on steroids.&quot;That strategy ties into a trend Owyang sees: companies offering &quot;insight, intelligence and data&quot; about online communities. There&#39;s yet another related category as well, the analyst notes: firms pushing Web collaboration offerings.From the wide range of choices, G-Unit Records picked Ning, a company formed by Netscape cofounder Marc Andreessen. Ning targets both consumers and businesses with its hosted offering.Chris &quot;Broadway&quot; Romero, who oversees digital media at G-Unit Records, said Ning was the right platform for rap star 50 Cent&#39;s social networking site, citing its ability to &quot;stand in the background.&quot;&quot;Unless you&#39;re an administrator, you don&#39;t have to see their name too much,&quot; he said.Romero said Ning &quot;could run a little faster,&quot; but mused, &quot;Every time you add someone with the power of 50 Cent, it&#39;s going to bend the walls of any system out there.&quot;Seventy-five thousand people are members of the site, according to Romero. That growth was driven by person-to-person referrals, not traditional advertising, he said. &quot;It&#39;s definitely the way of the future,&quot; he said of social networking as a marketing tool. &quot;Everyone should do it.&quot;It may not matter much if enterprises find themselves with fewer offerings to choose from down the road, he suggested: &quot;It&#39;s more about the person&#39;s vision than the tools, most of the time.&quot;
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Last week's user revolt forces the editors at Digg.com to question whether paid contributors are an essential ingredient for success in social media. In Monkey Bites.
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The TC40 conference, which (important caveat) I did not attend, had a big impact on the space I occupy. Sometimes I think we put too much emphasis on Techmeme, but it is important, and for the two days of TC40, most of the top articles had something to do with the conference. Yet most of the people in the TechMeme loop were not there. This makes me wonder if we can do better with these conferences that become the cursor for a few days. And the answer is of course we can. But it may mean reconfiguring the conference to take the emphasis off the people in the room and put it on the people on the net. As Jim Forbes points out, if you wait for hotels to change, you're going to wait a long time. They're not really in the conference business, they're in the bedroom business. So anything that keeps people out of the hotel is likely to stay out of the conference -- like really terrific networking. So that suggests a different approach, one that does not rely on hotels.  I've done four conferences, three of them at universities, and one at CNET in San Francisco. At two of them, we hosted as many people as they did at TC40, because we had multiple tracks, and a very large facility. And the last three were all very much present on the net. The first, not so much. If I do another conference, we'd try to push the envelope on the net side of things, and probably not try to host as many people in person. Instead of 500 to 1000 people, I'd try for 50 to 100 people. Kind of a middle-ground between the experts at the TC40 conf, and the audience. More like a TV studio than a conference. Everyone would be either a blogger or reporter. All would be encouraged to participate. And everyone would lead a chat room, or a blog comment section, or a video track. We could have much more diverse video nowadays, because of services like justin.tv and ustream.tv, and I'm sure many others, who provide outbound bandwidth. All we'd need at the facility is enough bandwidth to connect to these services, and if you're not at a hotel, that's not at all hard these days. You could do it at Stanford or Cal, or even the Hillside Club. If you're not deep inside a building with thick walls, EVDO can serve as a backup. If you can't get on through the LAN, try a WAN instead.  I'd also like to see less of a focus on the interests and success stories of venture capital. Something has really changed, even the VCs seem to know it. Money is undifferentiated, so why pay so much attention to what the money people say. Let's get people with big ideas to contribute them, and to disagree with other people with big ideas. That's not to say I'd exclude the money people. But I would insist that they be people who are participating in the networked conversation, not just at the show, but 24 by 7, on blogs, on Twitter, on whatever. I had this discussion with Loic last week. I didn't think and still don't think that it was a good idea for him to have French politicians speak at LeWeb last year. I didn't think it was a good idea for Chris to invite John Edwards to speak at Gnomedex in 2006. Why? Because these people don't have blogs, they don't understand the net. They want to use it, for sure, to get money and votes, but they don't have a vision for it, beyond that, so what they have to say is uninteresting. "Give me money. Vote for me." That's all they say. If they want to come, great, let them listen and ask questions. And look for politicos (as with the VCs) who are making a difference on the net. People like Fred Wilson or Paul Kedrosky, for example. I'm sure there are many more. And I'd work to develop more ways for the back-channel to participate, to come to the front. That's the key to the future of conferences, how to extend them into the net, so the communication path is every way imaginable, not just from the venue out to the world. I want to feel like I'm in a nerve center, whether I'm at the venue or sitting in my living room in Berkeley. I had that feeling, btw, or an inkling of it, watching the AlwaysOn conference eariler this year, which had excellent presence on the net, real-time. The TC40 conference promoters, amazingly, actively thwarted the back channel. I don't know what their thinking was, but I think it was wrong.  Maybe someday these conferences could host real-time development, where media hackers put together new communication systems and deploy them before the conference is over. The moon mission approach to development, if you want to get something done quickly, make sure you know where you're going and are excited about it. Sometimes it's amazing how quickly these things can bootstrap. I'd also like to see a mix of interviews and debates, and open discussion. Dinners in every major city that wants to have them. The truly great tech conferences of the future will be world wide events, as the web itself is world wide, and will be inclusive, not exclusive, and cost very little to participate in, if not $0. Mundeemo: "Don't forget a row of suicide booths.."
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Dry heaving Twitterites For several days, many Twitter users in the US were unable to digitally vomit with their T-Mobile phones.â¦
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What social web services do you get the most out of? And which ones are just a waste of venture capital? We want to know. In Monkey Bites.
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By Will Quah  OK, OK. So there's nothing that tantric about blogging (although if you look at some sites, you might disagree), but it makes a great title, and that is, primarily, what a lot of blogs are all about. But I'm getting ahead of myself.  Blogging is a modern day phenomenon.
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Could blogging be near the peak of its popularity? The technology gurus at Gartner Inc. believe so. One of the research company's top 10 predictions for 2007 is that the number of bloggers will level off in the first half of next year at roughly 100 million worldwide.
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The Zend Developer Zone has launched a new feature for their PHP Abstract podcasts to help make giving feedback on the episodes even simpler (especially on mobile devices) - a TwitterBridge.   We know many people listen to PHP Abstract on their cell phones or mobile music device. Many of you aren't near a computer when you listen. Even so, we want to hear from you about the episodes. So we've installed our handy new TwitterBridge. Now, all you need to leave a comment about an episode of PHP Abstract is a twitter account.   You'll need a Twitter account (obviously) and then set it up to follow phpa, then any comments that are sent starting with "@phpa" will be grabbed and pushed into the comment system automatically.
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Steve Rubel at Micro Persuasion stumbled across Technorati WTF (currently down), which lists the most popular blog stories of the day in a Digg or Techmeme type hieracral system.  It&#8217;s nice to see more niche search engines using the Digg model for gauging popularity via user voting, and this form of social media is slowly growing [...]