FX channel tries commercial to combat ad-skipping
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Niche men's channel FX plans to show  what it calls the first UK advert specially designed to combat  viewers using digital recorders to avoid commercials.
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LOS ANGELES  - While most major  networks have joined the rush to integrate advertisers in their  programming in exchange for fees or purchases of more  commercial slots, HBO stands out as an anomaly.
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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Advertising embedded in television or  movie plots will more than triple by 2010 as technologies that  let viewers skip commercials become more prevalent, according  to a study released on Wednesday.
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Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
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Hollywood's television pilot season, when networks develop and test most new programs, is in a tailspin with writers on strike putting billions of advertising dollars at risk.
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Television broadcasters on Monday launched an advertising campaign to fight a technology industry proposal to transmit high-speed Internet service over unused airwaves.
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Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
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A compromise by TV networks and advertisers on a system to count how many people watch commercials has hit a snag.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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Sometimes a TV series needs a tune-up. Tweak the plots, juice the promotion and it may end up a challenger in the ratings race.
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The cable television industry has launched a $200 million advertising campaign to assure customers they will still be able to watch their favorite programs after the transition to digital broadcasting.
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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A deal with an advertising agency shows TiVo making some fancy moves.
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.