Google: personal assistant, or global overlord?
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Blog: Once again, bloggers ask: is Google moving toward the dark side?
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When computer users hunt for information on the Internet, they typically turn to Google or Yahoo. When analysts working for US intelligence look for documents and data stored on computers
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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Google's growth is chaotic, but will it help them take over the world?
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The search giant Google is rumoured to be working on its own web browser.
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Microsoft has the software. Yahoo! has the ad revenue. Together they can challenge Google. Among the likely winners: online advertisers.
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While Google is currently the undisputed king (making others the queen, prince, baron, duke and viscount) of search that&#8217;s not necessarily going to automatically translate into mobile &#8212; the next big opportunity. Indeed, mobile is potentially disruptive (ring the bell!) of online market share. GigaOm&#8217;s Katie Fehrenbacher has a good post on Google and mobile along [...]
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Google wants to help you effectively access the piles of information you store in the documents, e-mail messages, Web pages, and contact lists stuffed on your PC.
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Google is proposing that governments and technology companies create a transnational privacy policy.
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Google&#39;s latest service, Desktop Search, promises to be one of its most interesting innovations, and also one of its more controversial ones.
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There is some confusion about threats posed by the new search tool. Google says common sense is enough of a patch. By Thomas Claburn.
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Network administrators, the  custodians of an organization's passwords and privileges, may  want to find another job as Google Inc  helps business  users set up and manage their own work groups.
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OK, I&#39;ll be the first to admit I&#39;m probably out of my league writing about the latest Google (Nasdaq: GOOG) tool being offered for beta testing.
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Google was first to market a desktop search utility. Well, actually, others were first, but Google&#39;s the one everyone noticed.
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By MICHAEL LIEDTKE SAN FRANCISCO - Internet search leader Google Inc. is trying to convince federal and state authorities that Microsoft Corp.'s Vista operating system is stifling competition as the high-tech heavyweights wrestle for the allegiance of personal computer users.
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By S. SRINIVASAN     BANGALORE, India  -- Google Inc...
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Google has announced a new desktop search application that enables users to search their e-mail, files, web history, and chats. Perhaps learning from previous mistakes, Google says it has designed the product &quot;from the ground up to respect user privacy.