Google tests interactive Gadget ads service
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Google give users the opportunity to try new ways of using its search engine, according to the company's Tech Lead on the project.
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Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
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Google this week launched a beta test version of Google SMS, a new service that lets users of wireless devices query Google for specific information, such as business or residential phone listings, product prices, and word definitions, the company says.
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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Company launches free test version of service that fosters popular Internet activity.
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INTERNET search firm Google is testing a new service in the US which allows people to use mobile phones to tap into its web search engine via text messages.
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Google on Thursday, October 5, announced a new test service. People will need only mobile phones or handheld devices and they should tap Google&#39;s Web search via text messages, or short message service.
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.
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Future AdSense integration demonstrateded at London Developer Day.
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Google introduced a new service that enables searches for U.S. patents using its popular search interface.
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New Google software brings Web-based applications offline, positioning the company in what some say is direct competition with Microsoft.
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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Ads served to search query results based on category rather than keywords.
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Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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All your ads are now mobile Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.â¦