Edun
Ali Hewson, Bono, and Rogan Gregory
EDUN is a progressive brand that provokes us to think beyond fashion. Launched in Spring 2005 by Ali Hewson and Bono, the company's mission is to help build Africa as a viable source of production for fashion.  Founded on the premise of trade not aid, EDUN is a for profit business that aims to raise awareness of the possibilities in Africa to encourage emulation.  To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton.  In 2007 the company launched EDUN LIVE, a blank tee shirt division that is 100% “grow to sew” African produced. Exciting changes are happening at EDUN.  Over the next few months you will see a number of new and exciting product and mission initiatives that will reflect the new look and vision of EDUN.  Please check in with us as our new journey unfolds.
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Ali Hewson