Balenciaga
Cristï¿½bal Balenciaga
The House of Balenciaga was founded in San Sebastiï¿½n, Spain in 1919 by Cristï¿½bal Balenciaga. With the shift in Spainï¿½s political climate in the 1930s, Cristï¿½bal Balenciaga moved his already noted haute couture business to Paris, taking up position in 1937 at 10 Avenue George V, adjacent to Avenue Montaigne. The Houseï¿½s modern Paris flagship store still operates from this address. For more than 30 years, the House of Balenciaga flourished through its haute couture business as well as its fragrances and jewellery and was celebrated around the world as one of the most influential couture houses. The Houseï¿½s haute couture business was closed in 1968, and Cristï¿½bal Balenciaga died just a few years later. From then until the mid 1990s, the Balenciaga name became associated commercially primarily with the fragrance business. In the mid 1990s, the Paris-based owner determined to re-launch the fashion side of the brand as a support to their primary fragrance and licensing businesses. Nicolas Ghesquiï¿½re joined Balenciaga in 1995 as designer within the licensing team, building upon a decade of experience in the areas of ready-to-wear and knitwear with other brands. By 1997, he had taken over the creative helm of Balenciaga and set about revitalizing the brand. The international fashion world and the growing circle of Balenciaga aficionados rapidly marked Nicolas out as one of the worldï¿½s strongest up-and-coming designers. In 2001, Gucci Group acquired control of Balenciaga and partnered with Nicolas Chesquiï¿½re (as both Artistic Director and shareholder) to accelerate the worldwide development of Balenciaga. The company has modernized its production and commercial capabilities, while asserting its presence and brand identity through a strong network of shops and comers in Paris, London, New York, Los Angeles; Tokyo, Osaka, Seoul, Taipei, Hong Kong and other major fashion capitals. New product categories, among them bags and shoes, have been added to the widening ready-to-wear line-up for both women and men. There was some conflict within the house of Balenciaga on Nicolas Ghesquiere's designs. The Gucci group said that if Balenciaga didn't become profitable within the year 2007, they would replace him. Ghesquiï¿½re's F/W 2005 line showed that the house was not only profitable, but also attracted a number of celebrity customers including editor-in-chief at Vogue, Anna Wintour. Today, the brand is also famous for its line of motorcycle-inspired handbags, especially the famous "Lariat". Balenciaga currently owns only two boutiques in the United States their U.S. headquarters in New York on W 22nd St. as well as a store in Honolulu. They currently are in the process of leasing a spot in the Mandarin Oriental in Boston which is to open in Summer of 2008. Balenciaga opened a boutique at the end of 2006 in Bangkok.
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Cristóbal Balenciaga
BALENCIAGA
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BALENCIAGA