Max Mara
Achille Maramotti
MaxMara, or The House of MaxMara, is an Italian fashion house known for its ready-to-wear clothing. Max Mara was founded in 1951 in Reggio Emilia by Achille Maramotti and has since become one of Italy's most successful fashion companies. Like many Italian firms, Max Mara remains a family company although, interestingly, no member of the family is a fashion designer. Instead Max Mara operates by the highly successful formula of employing well-known fashion designers to create their collections. Designers who have created collections for Max Mara include Anne Marie Beretta, Karl Lagerfeld, Luciano Soprani, Guy Paulin, and Jean-Charles de Castelbajac. The identity of more recent Max Mara designers was a jealously-guarded secret; they were, however, acknowledged in retrospect. The first Max Mara shop was opened in Reggio Emilia in northern Italy in 1951 and the first collection consisted of two coats and a suit which were copies of Paris couture designs. By the dawn of the 21st century, the firm was certainly serving these needs, with 700 stores in 90 countries, most recently Russia, and a recent U.S. expansion which opened shops in New York, Los Angeles, Las Vegas, Chicago, Dallas, Boston, Beverly Hills, Houston, Miami, Palm Beach, San Francisco, and Seattle. Offering three dozen lines under the Max Mara umbrella, customers are sure to find apparel and a growing mix of accessories to their liking.
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Achille Maramotti