Iceberg
Silvio and Giuliana Gerani
Iceberg was set up in Italy in 1962 by Silvio and Giuliana Gerani. It is part of the Italian Gilmar group. 1974 Fashion hailed novelty and immediately yielded to it when Giuliana Marchini launched the project ICEBERG, the first range ever to propose the idea of fashionable sportswear. This knitwear project broke away from the patterns of the time. They started with menï¿½s wear. Knitwear revealed its many facets, it could even became a coat, with unusual colours, new manufacturing techniques, new material and Andy Warholï¿½s Pop Art on knitted garments. In 1976 ICEBERG launched its first collection for women. ICEBERG strengthened its distribution in Japan by signing an important collaboration agreement with the Japanese multinational Toyota in 1987. Two years later ICEBERG inaugurated its first boutique in Milan, in No. 10, via Montenapoleone and opened a new showroom in No. 21, via S. Andrea. In 1991 ICEBERG opened a new showroom in New York. In 1992 the new leatherwear line was conceived, entirely self-produced and the first of a wide range of accessories signed ICEBERG. The creation of ICEBERG Jeans for men and women was marked in 1995, today called ICE JEANS ICEBERG. ICEBERGï¿½s first fashion show Autumn/Winter 1995-96 Collection for women was held in Milan. Furthermore in this year the first ICEBERG eyewear collection was launched in the market. ICEBERGï¿½s first fashion show Spring/Summer 1998 Collection for men was held. In 2000 Paolo Gerani was appointed creative director of ICEBERG. A new license agreement ï¿½ the new collection ICEBERG for children was launched from autumn/winter 2003/04. Initially they made knitwear and then branched out into garments. The Gilmar Groupï¿½s founders are Giuliana Marchini, the creative person in the family, and her husband Silvano Gerani, the manager. Their winning decisions and enthusiasm have given the former small knitwear manufacturing firm the size and importance it enjoys today. Giulianan Marchini was the only woman to be knighted for ï¿½services to industryï¿½ by the President of the Italian Republic in 1994. She was the 14th woman ever to receive the honour in the history of the Republic. Silvano Gerani, the Groupï¿½s chairman, is the companyï¿½s organizational mind. His great pride is the establishment in San Giovanni in Margnano, along with the satisfaction of a company continuously growing over forth years. Paolo Gernai is the Gilmar Groupï¿½s deputy-chairman but he is also the creative director of Iceberg, the companyï¿½s leading designer label. Paolo crated the last advertising campaigns with him, its ideal interpreter. Patricia Gerani is the Gerani lineï¿½s creative director. Iceberg showrooms are present in Milan, Rome, New York, Paris, London, Dï¿½sseldorf and Antwerp. Geraniï¿½s showrooms are in Milasn and Rome.
Spring/Summer 2024 Spring/Summer 2020 Autumn/Winter 2020 Spring/Summer 2020 Resort 2019 Spring/Summer 2019 Autumn/Winter 2018 Spring/Summer 2016 Autumn/Winter 2016 Spring/Summer 2015 Autumn/Winter 2015 Spring/Summer 2014 Autumn/Winter 2014 Autumn/Winter 2013 Autumn/Winter 2013 Spring/Summer 2013 Autumn/Winter 2012 Spring/Summer 2012 Spring/Summer 2011 Autumn/Winter 2011 Autumn/Winter 2009 Spring/Summer 2009 Spring/Summer 2008 Autumn/Winter 2006 Autumn/Winter 2005 Spring/Summer 2001 Spring/Summer 2001 Spring/Summer 1997
Silvio Gerani
ICEBERG SRL IN LIQUIDAZIONE
ICEBERG SRL IN LIQUIDAZIONE