The Marketing Strategy of Soft Drink Industry in Bangladesh.?
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Say "Pani is funny, drink soft drinks and spend some money"
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MULTI LEVEL MARKETING(M L M)\n\nit is indeed a very good concept fpr getting large scale success but one has to toil a lot to achieve in this multi level marketing......\n\nadvantages:\n1.not wasting money un necessarily for advertising:\n2.here the consumer is the dealer....benefit is directly acheived without any brokers.......
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What sort of information are you seeking?  Most everything you would need to know can be found at:\n\nhttp://www2.coca-cola.com/ourcompany/mission_vision_values.html
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These theories can be used to make a connection between teenagers, advertising, and the fast food industry through the analysis of marketing techniques\n\n:> peace
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You're marketing to the wrong institutions. You need to approach a text book publisher with your book. Good luck!
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Branding is the first level of recognition in marketing.  It is very important.
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Multi-national corporations as we know today, are certainly playing a phenominal role. The most important effect on Indian economy is indeed that they are increasing the market force by adding new product everyday. So the immediate consequence of this is we have better options to choose! However, on the negative side, it is also enhancing the feeling  of insecurity for the poor as they render helpless in this competition-ridden market economy.
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I studied marketing at university, and I have to admit that the best book on the vulnerability of the masses to marketing is Influence, by Robert Cialdini. Billionaire Charlie Munger refers to it as the book to read to understand how people are deceived by marketing techniques.\n\nIt is really, really powerful. The book is an eye-opener I recommend to everyone.\n\nGood luck on your speech!
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Introduction\nTHE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. \nEducation is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent.\n\nDefinition\nConsumer awareness is making the consumer aware of His/Her rights.\nConsumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion). \n\nUsually commercials and ads increase consumer awareness, as well as "word of mouth" (a comment from someone you know about a product or service). \n\n   Need :\nwe need it so we will not be misled by producers,it explains if what we buy is worth to our money..and not harmful to us and to environment .\n\nMany people are ignorant of their rights to get protected against the exploitation by so many others. So when there is a forum for such redress of grievances there seems to be no such exploitation by many; and becomes a rare one. So in order to get a clear picture of the level of exploitation of consumers, the awareness is required. \n\n\nRole of producers\nproper labeling, full information, health warnings, handling information, expiration date, etc. keep to requirements, norms, standards\nlabelproducts according requirements, providing true facts\nThey have to produce and deliver the goods/services of rght quality at right price at right time at right place at right quantity with right face\n\nIf they are providing a service they should  carry it out with due skill and care. They must also make sure that any materials they provide as part of this service are fit for the purpose.\nIt is also illegal for a supplier to cut off, or threaten to cut off, supply to a reseller (wholesale or retail) because they have been discounting goods or advertising discounts below prices set by the supplier.
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well capital goods manufacturers will not do any advertising, they will focus on the key people and publications in their industry.\n\nThis is why tractor companies will attend trade shows, that is where all the farmers and such are.\n\nIf you make machinery, you will focus in on the industry that uses your equipment, trade magazines, shows, talk to key people in those businesses - who is involved in purchasing new equipment for X corporation, call them up and talk to them\n\nAs far as resources - its just business to business marketing concepts, any book which speaks to business marketing would be a good start. It will talk about the ways businesses market to each other, and could probably point you in a right direction
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How about marketing strategy ?.\nPrice Discrimination towards products.\nDiscover the relevantness on assessing higher price towards luxury products rather than shopping or convenience products.\nYou could linked price to brand names. Renowned brands will put up high price to show their prestige and popularity.
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(m)\n\ngoto the following website to view the value chain analysis\n\nhttp://www.fao.org/es/esc/common/ecg/108845_en_kenya_web.pdf
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Hahaha... u r Malaysian ( mybe Indonesia )\nJust Asian drink tongkat ali & kacip fatimah ( but most of them r Malay ). Try Malay market like Indonesia, malaysia, Brunei & Singapore.
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I think you should study the market a bit and learn about people. Then define what you product communicates and what offers. Then you decide your best strategy. For nutrition products, you could use network marketing. If there's a nutrition chain in the market, you should talk to them. Over at the internet is a good way to find local representations. Remember that your web page should be very persuasive. In the end, I think you should get some marketing advice from a friend or consultant.
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Check out this article on Links Direct:\n\nhttp://directmag.com/news/marketing_network_holdings_international/index.html
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I am pondering this question a bit. I might have a better answer for you, but here is a start:\n- - - - - - - - - - - -  - \n\nYour data is not exactly amenable to standard quantitative analysis. You can't really form an average, for example. \n\nYou can find the mode. The most common answer is, diet. So the mode of your data is "diet". \n\nThe data categories, as they stand, are not represented by ordinal numbers. So it is a bit hard to even describe the distribution, let alone the dispersion of the distribution. What you could do, is say that 35% preferred diet, and 65% did not. Then you could try to estimate the error bounds on these figures, given some assumptions. Or do a robust estimate using a jackknife or bootstrap.\n\n- - - - - -  - - \n\nHere is another idea. You might want to know the average number of people that are in a given category. That is, you might want to know how many people like a given type of soda. You have 5 categories, so the average is \n\n(20)/5=4\n\nThere are an average of 4 people in each category.\n\nNow you can find the standard deviation.\n\nFirst find an estimate of the variance V using the standard formula:\n\nV=(1/4)*[(1-4)^2 + (3-4)^2 +(3-4)^2 +(7-4)^2 +(6-4)^2 ]\nV=(1/4)*[9 + 1 + 1 + 9 +4 ]\nV=(1/4)*[24]\nV=6\n\nThen take the square root\n\nS=sqrt(V)= sqrt(6)\nS=sqrt(6) = 2.44948974\n\nThe average soft drink is liked by 4 people, but there is a standard deviation of about 2.4.\n\nSo one can say a soft drink is liked by 4 += 2.4 people (if we set the error bounds to be 1 standard deviation, but some people set it at 2).\n\nYou could even convert this to percentages. Then you could say that a soft drink is liked by 20% of the people, +- 12%.\n\nThe standard deviation assumes that the distribution is normal, that is a bell-shaped curve (aka Gaussian). However, it probably is not. A robust estimate of the dispersion of the dispersion can be formed just resampling methods, like the bootstrap or the jackknife. I have placed a link to these if you are interested, but I think it might be too advanced for your needs.\n\nAnother thing to do is to look at the median, and the median average deviation, or the median average deviation away from the median. A reference discusses these and other measures of dispersion if you are interested.\n\nI still feel that one might be able to do more with this. I will think some more and if I have any good ideas I will post them. I am not a statistician, so it is likely that one of them might have a much better suggestion right away.
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sales and marketing ....