Advertising Charge For New Business?
912273
The classic formula is CPM - cost per thousand viewers. Many media are priced this way, directly or indirectly. The actual $ per CPM is influenced by factors like who the target audience is, the demographics of the viewers, experience of advertisers over time etc.\n\nTo start with you could check with local newspapers, and national magazines that are general interest.  Call the advertising sales department and ask for a rate card, and if they don't have specific CPM pricing, it's easy to figure out or you could just ask the sales rep.\n\nThe most direct comparison of course is TV ads, you should also call the local network affiliates and get their rates for prime time movie type ads. \n\nGood luck\nScott
551480
Try Friday AD. Its a paper that has a website and if you list an item for sale under £50 the listing is free. They have quite a wide UK distribuition so worth a shot.\nhttp://www.friday-ad.co.uk/
731828
you could put up an advert, like most ppl? or go to www.setupyourcharity.com \nhope i helped. xoxo
903627
The radio station should be able to give you the A.B.C values for their listenership, You would be interested in the A ratings mainly perhaps some B too.\n\nResponse rate is almost impossible to product - if you are selling a solid mahogany table and chairs for $1000 you will be swamped if the quality is right - if you sell for $55,000 you will have a poor response.\n\nAs for how long to get responses - again this depends on you pitching the price right amongst other things (discussed in a moment). If the price is too low, people will doubt the quality of your goods. If the price is far too high, people will question the value. Assuming you get this about right then.....\n\nYou will need to establish a presence on the air. An advert once in a blue moon is NOT going to work, people often hear an advert 5 or more times before it starts to "sink in". If they only hear you once or twice (and remember they may only listen for an hour or so per day) then they are unlikely to call you.\n\nI would guess that the station will have already explained the importance of getting the ad-frequency right - especially to begin with. Once you have established your presence, you can afford to advertise less often.\n\nYou will notice this with new brands launches on TV especially. Out comes a new product from XYZ Ltd and you see the advert several times a day for a week - and then once everyone has seen them a few times - they start running them perhaps just a few times a week to "jog people's memory".
973283
its a good looking site!\ni was in the same boat as you a few weeks back. i was so annoyed at the cost of advertising i decided to run my own classifieds website. the address is http://onequidadverts.com and is for both usa and uk users registration is free but advertising is a hell of a lot cheaper than most popular sites.\nmines a fairly new site but has been submitted to google and such like and my site traffic is moving at a steady pace so far.\nits worth a look and im submitting to more and more sites everyday so 100's of people a day will see your classified ads too.\nthere is an internet section you can advertise in for just $2 ( which is about £1.20 odd) for 7 days there are other price plans too.\ngoodluck mate
350871
actually I read that is about 75% ads on a magazine, however for a business is good to have not all advertising, but clever and enough advertising that gets the attention of people.  The costs I can't tell you for sure, but is usually really expensive, I guess in a magazine is done with a contract between major and magazine reps and small magazines or places is usually on publication by publication basis.
546170
Well there are a lot of these magazines around. Obviously they are all going to charge for ad space differently and then they will have different price structures dependong on the size of your ad, placement etc.\n\nUnfortunatley noone here can give you an exact answer - you need to have specifics in mind and approach magazines for quotes.
1137277
You would do better to directly contact prospects currently advertising using other media and radio stations. They are the lowest hanging fruit since they already understand the benefit/value of broadcast advertising.\n\nFind out when their current campaign gets reviewed and be sure to follow up a month before then with your offering.\n\nSorry to avoid the question but this practice has served me well for years in the business.
1181202
By asking this question, I assume you are interested in developing web sites.\n\nThe short answer is, charge what you want to make. The market will dictate the pricing. If you charge too much nobody will use you, and if you charge to little, everyone will abuse you. It is trial in error.\n\nTry and explore websites for fees. Businesses are very selfish. They will not freely give away their trade secrets.\n\nI would say take into account everything that will cost you money and then add your time to the bill. Your time is what you value yourself at.\n\nI guess by simple web page you mean just HTML no artwork or multimedia. I've seen these simple pages go for about $25 per page. Enclosed is a website URL that may help you. There is a good amount of free info. \n\nDisclaimer:\nI am not advertising this site. I have no personal gain connected to this site. I simply have found it useful, and maybe you may too.
654682
A combination of cold calling and mass mailings... It also should be worthwhile to check out what similar local or out of the area companies are charging so you can set out a competitive cost structure.\n\nGood luck!
611071
New businesses can be touchy. You may want to do some preliminary research on the market for this new business before taking them on as a client.\n\nIf they have a solid product with a solid market. Then go ahead. Just because you are a marketer does not mean you have to take every client that comes your way.\n\nStart-ups are much tougher then going into an established business and tweaking the marketing to produce large gains.\n\nIf you really want to do this I would approach this with the intent that you will take their marketing on a step-by-step basis.\n\nIn other words do the research first for yourself to see if you want to work with them. Now you have something to provide them and you charge them your fee for this first step. Then take the next step and work a plan of attack. A marketing plan.\n\nIf they like what they see you continue with your relationship moving on to the next steps of your marketing plan. If they don't then you part and go your separate ways. Nobody will have too much invested at that point.\n\nLong winded answer sure. I just wanted to qualify my response. \n\nSo to do the first part the research I would charge between $1000-$5000 for this one step alone. Depending on your hours of work you put in. You don't have to make a killing off of one client by approaching clients with a step-by-step method you can take on and fully satisfy more clients at once.\n\nIf you want to implement all the strategies yourself then you are talking more money for sure. Decide what your time is worth realistically. And charge accordingly. As you get stronger at your marketing your rates should go up.\n\nOne last thing when you decide to do this project make it conditional that your new client refers business to you within 30-90 days. As per your contract to work with them.\n\nYou do a great job they will gladly refer you.\n\nHope this helps.\n\nScott Logan\nNight Owl Marketing\nhttp://www.nightowlmarketing.com
979362
Hello.  They're still in beta and are looking to charge commission when they move out of beta. They say 15%, so I guess it won't be free for ever and yes, there is a catch!  I guess they have to pay for their technology and people somehow.  Good luck with your business though!
1179578
I have an excellent business opportunity for you.  The start up fee is your membership, plus $49, which includes your training.  It is a business that actually works itself.  If you are interested, email me and I can send you some information.
753406
I know godaddy do a parking service where they put on advertisments and then give you a cut. However I do think there is a monthly charge but depending on your website name if it's popular then the cut you get from there advertising should cut it.\n\nI mean you could even *PAY* for a webhost and register for google adsense and get paid for displaying adverts.
649219
The local daily in the local language- take an ad out. If u are on a shoe-string budget, then go for a Paper Insert - pay a small sum and the paper gets delivered with ur insert inside.\nNothing works like word-of-mouth (reference selling) in smaller cities. Get a critical mass of sales for ur product, and get ur first few customers to talk about it.
487268
The ideal way to start would be tp charge 25$ for personal, 50 for corporate and 150 for websites with scripting.  once successful in building the portfolio of your with satisfied customers you can raise your charges by actuall making a showcase of your works on internet...basics
418691
depends on what business ur opening