explain in detail the historical perspective of corporate advertising, please give me more of theory?
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In ancient times the most common form of advertising was by word of mouth; however, commercial messages and political campaign displays have been found in the ruins of Pompeii. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall painting can be traced back to Indian rock-art paintings that goes back to 4000 BC[1]. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.\n\nThese early print ads were used mainly to promote books,and newspapers which became increasingly affordable thanks to the printing press, and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" ads became a problem, which ushered in regulation of advertising content.\n\nA print advertisement for the 1913 issue of the Encyclopædia Britannica Edo period advertising flier from 1806 for a traditional medicine called KinseitanAs the economy was expanding during the 19th century, the need for advertising grew at the same pace. In the United States, classified ads became popular, filling pages of newspapers with small print messages promoting all kinds of goods. The success of this advertising format led to the growth of mail-order advertising such as the Sears Catalog, at one time referred to as the "Farmer's Bible". In 1843 the first advertising agency was established by Volney Palmer in Philadelphia. At first the agencies were just brokers for ad space in newspapers, but by the 20th century, advertising agencies started to take over responsibility for the content as well.\n\nThe 1960s saw advertising transform into a modern, more scientific approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign featuring such headlines as "Think Small" and "Lemon" ushered in the era of modern advertising by promoting a "position" or "unique selling proposition" designed to associate each brand with a specific idea in the reader or viewer's mind.\n\nThe late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertisement, rather than it being a byproduct or afterthought. As cable (and later satellite) television became increasingly prevalent, "specialty" channels began to emerge, and eventually entire channels, such as QVC and Home Shopping Network and ShopTV, devoted to advertising merchandise, where again the consumer tuned in for the ads.\n\nMarketing through the Internet opened new frontiers for advertisers and led to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, the search engine Google revolutionized online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.\n\nThe share of advertising spending relative to total economic output (GDP) has changed little across large changes in media. For example, in the U.S. in 1925, the main advertising media were newspapers, magazines, signs on streetcars, and outdoor posters. Advertising spending as a share of U.S. GDP was about 2.6% in 1925. By 1998, television and radio had become major advertis
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This is not how advertising started, but you'll find this interesting.\n\nPompeii was buried shortly before an election was scheduled.  Walls throughout the city carry endorsements for political candidates.  They go something like, "Cato is going to vote for Maximus."
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Advertising lift measures the level of increase in awareness and other characteristics  of the product or company as a result of certain advertising activities. The article below might give you some ideas.\n\nNew Dynamic Logic research (based on AdIndex data of 13,633 respondents) shows that online advertising significantly lifts message association for traditional brands as well as brand awareness levels. The impact is generally stronger in the area of message association - a metric that quantifies the degree to which people associate a particular message (i.e., "Just For The Taste Of It") with a specific brand ("Diet Coke"). For traditional brands, message association is lifted by 16% on average whereas brand awareness is lifted 5% on average. \n\nAn important reason for the difference in the lift levels can be attributed to the fact that many traditional brands have high levels of brand awareness before they started a given online advertising campaign (measured around 77% on average for the brands we measured). Messages for brands change more often than brand names themselves, so these baseline levels are generally lower (measured around 24% on average for the brands we researched). It is generally harder to lift a level that is already high than to lift a number that is low. \n\nThe lesson is that traditional brands should use online advertising to increase message association with their brand, thereby extending the knowledge of the new tagline or brand positioning. While brand awareness for traditional brands is increased through online advertising, the effect on message association is even more significant.\n\nHope this helps.\nGood luck.
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Sounds like a homework question, but it's so open-ended that I think it's fair of you to ask here.  You'll get lots of different opinions and answers.  Here's mine:\n\nBrand is sort of like a reputation, except it's a reputation that companies/organizations try to make for themselves.  I don't know how old you are, but for a long time, people knew that "Coke is the real thing" and that "Everybody doesn't like something, but nobody doesn't like Sarah Lee."  These are examples of advertising to generate a brand.\n\nHow about something more clear and related to now?  Think fast about: 1) reality TV, 2) tissue paper, 3) coffee.  I'll bet you thought: 1) Survivor or Bachelor, 2) Kleenex, 3) Starbucks.  Even if you didn't, the point is that these are all "brands" - they convey certain ideas that make them the FIRST thing that you (or many people if not you) think of when they think of certain qualities.\n\nGood luck!
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Here's something I pulled up from the company website.  http://www.lehighcement.com/AboutLehigh/AboutLehigh-History.htm
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Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
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Since your question is in Marketing & Advertising, I presume you are talking about Marketing/Advertising Campaigns.\n\nBy defination any advertising/marketing done by a company is "professional," because the professionasl who work there come up wit it.\n\nI presume you mean campaigns like Coke, Intel, Wonderbra. In that case it is usually done by advertising agencies - of course the marketing still briefs the agencies and pay the the big $$$. I would say it is a colloborative effort between teh clients and the agencies.
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I have written a paper before about violence in advertising aimed at children. Here are a selection of references which you might find useful:\n\nHoek, J.; & Laurence, K. (1993). Television advertising to children: An analysis of selected New Zealand commercials. Marketing Bulletin, 4, 19-29.\n\nLarson, M.S. (2003). Gender, race, and aggression in television commercials that feature children. Sex Roles, 48 (1/2), 67-75.\n\nMaguire, B; Sandage, D.; & Weatherby, G.A. (2000). Violence, morality, and television commercials. Sociological Spectrum, 20 (1), 121-143.\n\nRajecki, D.W.; McTavish, D.G.; Rasmussen, J.L.; Schreuders, M.; Byers, D.C.; & Jessup, K.S. (1994). Violence, conflict, trickery, and other story themes in TV ads for food for children. Journal of Applied Social Psychology, 24 (19), 1685-1700.\n\n\nHope this helps.
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Seems to me that you don't tell us very much about the corporation other then a bit about their revenues.\n\nWhat about their competitors? Their advertising? Marketing? Any subsidiaries?\n\nDo a bit more research in a database like Hoovers or D&B to get a better idea of where this company stands in relation to the market, its competitors, and what the consumers want.
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I think the actual answer is not very much.  No matter how well-educated the consumer, most purchasing decisions are made emotionally and not intellectually.  Advertisers stopped "educating" consumers in about the 1950s.
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I think it has something to do with the whole idea of sex being able to make anything sell or sell more than it would without sex.  So, if there's a shot of a woman's breasts in a commercial, that's the "money shot" for that commercial.
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commercials now a days have no relevance to the product.. it makes u think about the product doesnt it... thats what the advertisers want... to think about it.. and go buy it... or talk about it.. its their advertisement.
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METACOMMUNICATION\n\nEvery advertisement carries both a message (a meaningful content) as well as a command about how to interpret the message. The command portion of the message "positions the receiver to adopt a particular attitude towards the report." Herein lies the rub, for viewers do not merely decode content, they also react to being positioned. As viewers accumulate experiences of interpreting ads they develop "vocabularies of motive" with which they negotiate the ways that ads address them. (Herskovitz, 1979; Bateson, 1972).\n\n--\nSee source for more info and thank you for asking i find this interesting my self. Cheerio
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Advertising, Capitalism, the flag, God, Baseball, and Coca-Cola
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you gotta get some numbers on what happened in the past and will happen in the future. \n\ne.g. Demand forecasts, effect of advertizing, your costs as a function of output, link between employee compensation and perfomance.
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That's a very long explanation. Buy the book named "Influence" It was written by Robert B. Cialdini the psyc professor at Arizona U. It is great. All about marketing influence.\nHere's a link to it at Amazon.\nhttp://www.amazon.com/gp/product/0688128165/sr=8-1/qid=1143925492/ref=pd_bbs_1/002-0824750-6899247?%5Fencoding=UTF8
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Advertising is more about the brand, promotion is about a specific product.