How well does Tesco and morisons employ the use of brands and services to gain acompetitive advantage?
926795
think u r becoming obssessed with tesco mate
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Multi-Level Marketing. Amway is the most famous. The idea is that you buy products from somebody, and then convince somebody else to sell them for you while you take a percentage. I looked into it once, and found it to be a cumbersome system of people selling themselves household goods, but it did seem to work for a couple people. Most people seem to avoid it though...
946080
why use a co. in london.\nmy mates co. is in aberdeen and have stolen any a contract from co.s in london.think of the cost differences of running a business in london compared to aberdeen!!this doesnt mean that you get a cheaper quality of work or service.they have won contracts form kenco and tesco in the past.these are big contracts.check them out\n\nwww.hamptonassociates.com
1168836
Theory of competitive advantage
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Tesco...Asda...and crappy morrisons..
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I've noticed Tescos doing cheap ones.\nFor the quality, as long as the webcams are a good make over £30, you won't really notice differences in quality. The more expensive webcams come with more features like face tracking (mine does), panning/tilting, etc.
313035
Looking at the current processes in place and seeing how to make things better through increased services, better quality output etc. - try researching Porters Value Chain for more information
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generally look after the customer needs \nbut it depends on what kind of company your working at
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Do your own homework for a change. \n\nAdvantages:\n1) Increased efficency in locating  products, prices, delivery times and stockouts.\n2) Ability to search for related products (toliet paper to scrubbers to ajax)\n3) Reduce the need for coupons, Safeway's club card basically does the same thing while increase customer trips. \n3a) Online shopping. Need I say more? \n\nDisadvantages\n1) Learning curve, many people are tech illierate and confusion will arise\n2) Cost of implemnting technology\n3) Additional staff training costs
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I would think that they would sooner transfer you to a Morisons in London, rather than loose an employee. I know of at least 2 morrisons in east London  1) At Stratford East . 2) At Becontree Heath in the Daganham Area\n Hope this is of some help to you And Good Luck on your move south.
15551
Sams Clun seems to specialize on cheaper stuff, always going for price vs. quality. So if budget is an issue in your family, going to Sams Club will yield smaller store receipts.\n\nCostco generally sells the products that are top sellers in a given category. Sometimes they are cheaper than competition, sometimes they are not. Generally Costco offers the best deal for the money, but it's not always the cheapest product.
720323
I think it's the prices rather than what they sell, we have a normal size Tesco and a massive Asda near where I live, but Tesco seems to come out on top. They're always packed.\n\nThe only problem is they're taking business away from smaller shops, who's going to pay £1.99p for a packet of pain killers when Tesco sell them for about 19p.
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. Measure market performance \n. Analyze market dynamics \n. Diagnose and solve marketing and sales problems, and \n. Identify and capture growth opportunities \n\nSales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores. \nPurchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customized studies. These consumer panel and customized research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behavior, shopping patterns and demographic characteristics.\n\n*this what they usually do\n************************************************\nWhat We Do\n•Provide professional consultants, marketing decision-makers and not-for-profit groups with accurate and insightful research that enables them to make better decisions \n•Work with organizations to help them develop their competitive advantage \n•Integrate primary research into the planning of goals, the implementation of strategies to meet those goals, and the evaluation of how well the strategies and staff are working together \n•Deliver management solutions derived from the consultation process \n•Ensure an integrated and seamless process from planning to implementation \nTools Of The Trade\n•Telephone, mail, online and in-store customer surveys \n•Face-to-face exit and intercept surveys \n•Focus groups \n•Executive interviews \n•Mystery and shadow shops \n•Competitive mystery shopping \n•Site audits \n•Telephone evaluations
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strengths--name recognition, popularity with children, largest # of restaurants worldwide, able to buy supplies in huge volumes,  product consistancy nationwide, \n\nweakness- lots of competition, perception that their products are junk food,
5955
Lets assume customers know all the products available in the market place. \n\nMost often there exists similar or substitute products in the market for example the chocolate market, Cadburys vs Nestle or in the soft drinks market Coca Cola vs Pepsi Cola or the car market. How would a potential buyer choose what brand to buy since it’s the same product? To answer this question we must think in marketing terms such as the 4 p’s which are product, price, place and promotion. \n\nPrice communicates a lot about the product such as, expensive means that the product is of the highest quality. Or cheap which can say – buy lots of me but don’t give it to your loved ones as a birthday present. \n\nPromotion is used to get customers to hear about the product and get them to try it. Product promotion is a strategy used to increase sales, increase product/brand awareness or get rid of stock. A product promotion could be a BOGOF (buy one get one free), by one get second half price, money off coupons, etc. These strategies are used to get customers to buy more of your product or simply try it for the first time.\n\nMarketing is the process of exchanging products or the art of persuading people to buy your product. I said exchange because a customer will exchange money for the product they are buying, with so many me too products in the market place a business has to do all it can to convince customers that their product is better than the competition for whatever reason, that’s the art of Marketing. Coming up with the right products, setting the right prices, selling the product in the best and most convenient places (having the product available for purchase), communicating the product to the public and convincing customers that your product is better then the competition is the art of selling.
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They are definitely effective, provided u get it right.\n\nThe loyalty period after which he starts reaping benefits shud not be too long away - just the required length to create a habit.\nIt would help in converting 'trial' customers to 'repeat'. However, u need to create trial thru some other route- linking 'references' to loyalty cards can help.
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Computer Technology (Hard/Software) and Banking Services, at large scale.\n\nReady-made Garments and Advertising at medium scale.\n\nFast Food and Brokerage, at small scale. You may also take transport service as well.