I'm a Loan Officer in Orange County California. Any ideas on how to better promote my business?
912401
Make up some colorful brochures and put them on all the cars at apartment complexes...Also restaurants, bowling allies. Place an ad in the newspaper for a month... It will happen..
1158593
Generate your own leads, it will take you about 3 months to start generating the type leads that you are seeking but if you decided to work a ceretain area of the city in which you live and also close to the place where your home is located, you will generate leads directly as well as referrals. Work this are very diligently, become an expert in the area, become a friend of the home owners in the area. \n\nSelect about 5000 homes in one tract, send them a flyer introducing  yourself as the new loan officer for that area. Send the flyers for about 3 months, 4 if you like. You may walk the area and place the flyers on the doors of each home, hire some kids from the neighborhood to do this while your supervise, get your kids to do this and help dad, of course reward them with a meal and some change. \n\nThe flyers should give a little bio or yourself, the services you offer, refinace, first time home buyers,one or two popular loan programs you have available. Place on the flyer that you will give a referral fee of at least $250.00 per referral or what ever amout you want to give a referral fee. \n\nYou should also work the commercial shops in the same area placing the same flyers in liquor stores, barber shops and any other place that will allow you to place your flyer. You can purchase the stands for the flyers from Staples or Office Depot.\n\nAfter placing the flyers for 3-4 months in your 2nd or 3rd month you should be getting calls to your office. You should start a monthly newsletter to the same people. Your title company can provide a farm package with the names of the home owners. Your team members can write article for your newsletter explaining there services.\n\nSince you have made friends with the commercial shops that allow you to place your flyers in their shops, you can offer them ad space in your newsletter to help with the cost of the newsletter.\n\nThe $1000. 00 you would use to pay for these leads that are sold to others as well as yourself could go toward your newsletter. This would be a part of your advertising/marketing budget.\n\nYou should also establish a team of experts to work and help you in your job, a real estate appraisal, a notary, a real estate agent, an insurance agent that sell home owner's policies,your title rep, a CPA, an attorney and tax preparer. Make friends with all these people give them about 10-20 of your business cards, tell them you will pass out their card when you run across someone that need their service if they will pass out your cards when they run across someone that need your services. Give them some of your cards. This will get you referrals. You should make contact with your team at least once a week by telephone or in person. \n\nThis is very hard work, but will pay off in the long run and you will never have to pay for a lead that is sold to at least 4-5 people including yourself. Your leads will call and ask for you directly. In about a year you should be well on your way to getting loans as well as referrals from your area.\n\nI hope this has been of some use to you, good luck.\n\n"FIGHT ON
106168
Contact local newspapers, radio stations and television stations to see if they can supply you with a public service announcement. You might have to talk to the marketing director or some similar position.
912101
Door-to-Door.  Ask people if they need anything doing.  If you do the job well enough, you'll get recommendations for it which means more money.  There are also papers you can post free advertisements in.
1112515
First put up a sign.  For Sale by Owner using start by putting up a sign to let people know that you are selling your home.  If you lived in California, I would have given you a free sign.\n\nSharon 951-272-1027
124219
Just start calling  local real estate agents.   Most will be a little reluctant at first because most agents already have loan officers they prefer.  Take the approach that you want to help them with their open house.  Offer to bring fresh baked cookies to the open house, then once you’re there offer to go get lunch for the both of you.  I know this sounds like a lot of hoops to jump thru, but remember you have to sell your self to the agent if you want them to send business your way.  \nI wish you the best of luck.
306604
If you can get in with Realtors, go for it.  There are so many "B Credit" loan officers out there that the Realtors don't need you.  They have a guy already.  Concentrate on doing one thing really well and let them know what that one thing is.  That's your only hope going directly to them.\n\nSend letters to all your office's past clients.  Give them an article or something that will interest them and publicize a mortgage or credit seminar.  Call this list of people and ask them if they'd like to reserve a seat.  You can advertise but you may not need to depending on how big your house list is.  I did all this and of all the people who attended, only about 1/4 or less came that saw the ad.  Everyone else came after I spoke to them on the phone.  It will get you some deals but, most importantly, it will spread good word of mouth about your company.  \n\nHere's the most important part.  Take these new deals to Realtors that like you.  If you give them deals, they'll do the same.\n\nThis is one of MANY options.  You could work with local FSBO's by PreQualifying their potential buyers.  Or call "for rent" ads and send them info about investor and commercial loans.
325736
It sounds like you need customers.  Good luck.
323588
Some marketing tips:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm\n\n6. Word of mouth. This is the best form of advertising for your business - afterall, it is free. Read "Secrets of Word Of Mouth Marketing" http://www.powerhomebiz.com/vol154/wordofmouth.htm
1105508
The most effective advertising dollar is spent on a Yellow Pages ad, but that is not really a short term solution (unless your book is just about to come out and you can get in before the deadline).\n\nProbably next best would be direct mail, or get something  out in the weekly flyer bundle (if you are looking for residential work).  \n\nAfter that, nothing beats pounding the pavement.  You would likely want to target business with that type of service, so go around and introduce yourself, leave a flyer and a business card.  You could also talk to places that manage commercial properties, as convincing one of them to use your service could result in multiple properties. \n\nGood Luck!
638817
Prices can be helpful when you're looking around online for a place to go. Any specials that you have going on would be good to have on there. You should link to a map website that can give customers driving directions, and give ways to contact you.\nmaybe a message board? It could start a community that likes to hang out at your place, and you would also get feedback.
541968
There are many types of marketing promotions that you can do and here are some of them:\n\n1. Direct mail. Prepare a well-crafted brochure and send it to your target markets in Sunnyvale. Find a vendor in your area renting mailing lists of business establishments or take the time and go over the yellow pages and get their contact information. You can read more of how to use direct marketing strategies here http://www.powerhomebiz.com/marketing/direct.htm\n\n2. Publicity. Publicity can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a business more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story. Contact an editor of your local newspaper and pitch your story. Read the article "Leverage the Power of Publicity for Your Small Business" \nhttp://www.powerhomebiz.com/vol27/leverage.htm\n\n3. Press releases. Send out press releases through your local newspapers about your business. Whether it is about your story or about a sale you are offering, press releases can be very good exposure for you. You can read more about how to harness press releases for your business here http://www.powerhomebiz.com/marketing/public%20relations.htm\n\n4. Use the Internet. The Web can be your online brochure. You can use it to refer your potential clients for more information about your business; and it could also generate clients for you directly. Some of your potential clients may be looking to the Web for a floral designer, and you need to have a strong presence there as well.\n\n5. Network. Join and be active in your local business organizations, chamber of commerce, etc. Increase your visibility in the community. You can find more information on networking here http://www.powerhomebiz.com/marketing/networking.htm\n\n6. Word of mouth. This is the best form of advertising for your business - afterall, it is free. Read "Secrets of Word Of Mouth Marketing" http://www.powerhomebiz.com/vol154/wordofmouth.htm
970459
You could write about crafting the application to secure the loan from the SBA(small business association). What goes into the process, the information you need, other sources of funding, etc.\n\nA sort of 'How To' for actually getting the money.
70715
You are planning to teach a course? I dont know Southern Cali up and coming.. I really think it depends on your taget audience and what you want to teach them to develop. I know downtown is trying to develop some new condo units an dlofts.. maybe try there?
500552
1) He should contact his City for a business license.  He can also  contact SCORE and/or the Small Business Development Center near him for guidance.\n\n2) He's gonna needs some kind of insurance protection.\n\n3) He might want to try advertising to his core customers by using fliers, door hangers, etc. by offering a promotion.  He should also read books on marketing, try BUZZ MARKETING by Mark Hughes.
435617
Depending on which state you are in you can call any title company located in the area of the property, ask for customer service, and get a preliminary property profile report for free!\nI do it all the time and I am in CA.\nGood luck!\nIf you are looking to buy a home and need the financing still please feel free to e-mail me and I will put you in touch with the best company I know of who can do loans across the country!\n\nThomas@Simmonsrealty.net
1128083
You are now into an industry where you need to work, work, work and work. Really, Mortgage business are getting more harder day by day as the Interest rate are rising like anything.\nBasically mortgage business is a referal business but most of the Loan officers do not get refrences in the beginings. So they left demotivates.\nAccording to a survey 80% of the loans are closed by 20% of the Loan officers and the rest 20% of the Loans are closed by the other lest 80% loan officers.\nSo to get a good start there are thousands of ways all you need to be is hard working and of course smart worker.\nI can get you couple of ways where you can start closing loans in just a small span of time.\n1) Start mailing your flyers, this is one of the way you can use in the begining. Target around 3000 homes in your area and hire few kids to distribute some flyers there and let everyone know that you are a new LO in this area. Also you can mail these flyers and do remember to leave your Name and phone number here. This way can really help you but it takes alot of time, because you get a call back from just 1-2 out of 100 that you just to say HI and if they need something they will contact you.\n2) The Second and the best way you can use for the beginers. Buying leads- You can buy leads from good telemarketing companies who generate leads for different Loan officers. The biggest problem with this is they sell the same leads to several loan officers and when you call the customer they already got numerous calls from other companies. But there are some reliable companies who can provedi you quality leads and ofcouse these will be give to you and only you.\nSo find out some one who can get you virgin leads and you can start closing loans soon.\nGood Luck