nature and model of consumer behavior?
926563
although Marxist theory in many ways is outdated I still find his writings on consumer fetishism to be fascinating and true
814383
demand.\n\nok, the price that can be set for a product and the amont of profit that can be made is automatically set by the relationship between how many people want it and how much there is of the product. if demand is high and the suply is low the price will rise and if demand is low and the suply is high the price will fall. stablity is achived when the two are balanced.
959077
Herzberg's theory of motivation and Maslow's hierarchy of needs \nhttp://pareonline.net/getvn.asp?v=5&n=11
660528
hi there,\nu got to base ur marketing plan on the following model given by Kotler (1994)\n\nWho constitutes the market? Occupants\nWhat does the market buy?Objects\nWhen does the market buy?Occasions\nWho participates in the buying?Organizations\nWhy does the market buy?Objectives\nHow does the market buy?Operations\nWhere does the market buy?Outlets\n\nask these questions and u will get a proper marketing strategy.\n\nsome suggestions..\n\n1. occupants - meat stockers, departmental stores like TESCO, WAL MART, ASDA, SAINBURY'S. to sell them. and the people who are interested in buying and selling of frozen chicken.\n2. objects - show them the types of frozen chicken.\n3. occasions - the occasions may include catering events, wedding, receptions, parties...\n4. orgs. - those whos are fully interested to buy. as above search for more and identify the power buyers in ur area first\n5. objs. - to store chicken for events that are going to happen in some time\n6. operations - u may need to invest in insulated and refrigerated vans for transporting the frozen chicken\n7. outlets - identify the main locations where u can sell them. like the halal shops, chicken shops, big players like KFC. etc.
583633
I think the mind can capture more than our conscious thoughts can understand, like body language, symbolism, discrete metaphors.  It disturbs me that commercial media manipulates the "dumb consumer", and yes I believe that it's an industry standard to manipulate our subconscious into thinking they need to buy products to feel well, look good, and be healthy. It's sad.  An easy way to avoid the trap is to turn off the tv, and try to limit your exposure to unsolicited advertisements.
1088568
Knowing what ingredients are including in the product and whether or not any of these ingredients may be potentially harmful (cause side effects), also figuring out whether or not the cost of a product is worth it or if the consumer (that would be the person buying the product) should be buying a cheaper brand name (if they would be getting the same or near the same value for their money)...this can also be applied to products sold in bulk and whether or not the consumer is actually saving money in buying the bulk product rather than the regular product or more than one of the regular product.\n\nAlso included in consumer awareness is how advertising and marketing is used in attracting a consumers' interest.  The consumer must look very carefully at any advertising to distinguish what kind of strategy the company is using and whether or not it is false advertising...also the consumer must be aware of how marketing is used in shopping centers and stores in order to attract a consumers' attention to a particular product.
153470
You know, you really should do your own homework.  But I'll give you some starters: \n\nNormative: social norms shape human behaviors, as such, it approaches the policitical science from a "top-down" point of view.  The dominant social norms will determine the political environments during that time period.\n\nBehavioral: individual behaviors directly determine the outcome of political activities.  This is a "bottom-up" approach, where people's actions/reactions will dictate who gets to be the government and the direction of the government
1121478
Here's a place to start. You can follow their links to find more.\n\nhttp://www.asafishing.org/asa/statistics/consumer_dem/
238568
That's a very long explanation. Buy the book named "Influence" It was written by Robert B. Cialdini the psyc professor at Arizona U. It is great. All about marketing influence.\nHere's a link to it at Amazon.\nhttp://www.amazon.com/gp/product/0688128165/sr=8-1/qid=1143925492/ref=pd_bbs_1/002-0824750-6899247?%5Fencoding=UTF8
191201
http://en.wikipedia.org/wiki/Consumption_%28economics%29
661491
Survival of the species.  Men were hunters and women were gatherers.  Men brought home bears while women foraged for berries, legumes, and tubers.  Darwin suggests that only the successful reproduced.  Only those females who made useful contributions passed on their genes.  It is a survival instinct in women to shop. The need is gone but the urge is still there.  Think about it.  When selling to men, marketers present items as animals. Cars are named after tigers, engines-bears, etc.  Also the item is show singly.  Even tires, which come in 4 (duh) are depicted individually.  Because men hunt.  They have a target.  But when an item is being marketed to women, it is usually shown in bulk, in a market environment.  Pay attention to TV ads.  Get 40% more.  BOGO (by one, get one), and coupons.
430667
Some consumers are affected by light and smell. It was in a video I watched in my class last week. Also music affect sonsumers since a fast-pace music like Hollister in the mall gets people in and out while spending lots of money while in the dark environment so they can't see the actual quality of the good being sold. But in a supermarket the music is slow and keeps you there longer and the most popular items are placed in the middle of the aisle because that's where consumers tend to slow down and actually look for what they're looking for. But how they get these results is probably from anonymous research or feedback about the stores' setting and environment. Or the people can willingly take part in surveys and get paid to do it like some people are today.
669928
Of course it's true.  Sometimes we as consumers are influenced to "want" things we didnt realize we wanted.  But yeah people only sell what they think people will buy
69410
The demand for goods is what sets prices. It is an econimic principle that basically says that the more people want something the more they will pay for it. \n\nTo ilustrate let us take for example an apartment. In New York for example there are millions of people who want to live there. If two people (and this is generalized to an elementary level and for just two people at one time) both want an apartment they will bid with each other in order to get the place. The price will be set at a point where people will be willing to pay for it. This is further evidenced by the differences in prices of different properties within a city. Some apartments are more desirable than others. If you really want or need something you will pay more for it.
5955
Lets assume customers know all the products available in the market place. \n\nMost often there exists similar or substitute products in the market for example the chocolate market, Cadburys vs Nestle or in the soft drinks market Coca Cola vs Pepsi Cola or the car market. How would a potential buyer choose what brand to buy since it’s the same product? To answer this question we must think in marketing terms such as the 4 p’s which are product, price, place and promotion. \n\nPrice communicates a lot about the product such as, expensive means that the product is of the highest quality. Or cheap which can say – buy lots of me but don’t give it to your loved ones as a birthday present. \n\nPromotion is used to get customers to hear about the product and get them to try it. Product promotion is a strategy used to increase sales, increase product/brand awareness or get rid of stock. A product promotion could be a BOGOF (buy one get one free), by one get second half price, money off coupons, etc. These strategies are used to get customers to buy more of your product or simply try it for the first time.\n\nMarketing is the process of exchanging products or the art of persuading people to buy your product. I said exchange because a customer will exchange money for the product they are buying, with so many me too products in the market place a business has to do all it can to convince customers that their product is better than the competition for whatever reason, that’s the art of Marketing. Coming up with the right products, setting the right prices, selling the product in the best and most convenient places (having the product available for purchase), communicating the product to the public and convincing customers that your product is better then the competition is the art of selling.
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While there are many techniques you can use to find the right target audience for a company, the most common technique is based on identifying the highest potential customers of its products/services.   \n\nLet's pretend we are trying to complete this exercise for a fictional company called XYZ electronics.\n\nWe would take a list of XYZ's customers and order them from most valueable to least valueable based on their history of purchase.  The number of products a customer has bought, the length they have been a customer and the profit margin of the products purchased would help us calculate the value of the company's customers.   Assuming an 80/20 rule (the pareto principle- 20% of customer drive 80% of value), we would be able to segment out the top 20% of XYZ electronic's customers.   \n\nWe would then analyze what was common for the top 20% relative to the non-20%.  Are they men?  Do they live nearby stores?   How old are they?  Based on this analysis, we may have identified its target market.\n\nIf XYZ electronics is a new store, we may want to do a general industry analysis and do the same exercise for entire electronics category.   Who buys the most electronics?  Who are the most valueable targets based on purchase needs and purchase ability.
512064
There are many different kids of needs. I am guessing you are a psychology student. You should have asked from which theorist. Anyway, Maslow for example has two types of needs: growth needs and deficiency needs. At the bottom are deficiency needs including physiological needs (food, drinks), safety needs (security, psychological safety), belongingness and love needs (affiliation, acceptance, affection), esteem needs (approval and recognition). Then we get into the three growth needs: cognitive needs (knowledge, understanding), aesthetic needs (beauty, symmetry), and finally self-actualization. In order for the latter needs to be achieved, the ones prior must be met. It works like a "need hierarchy". Although this might not be what you are looking for, it's a start