what is the average percentage of advertising space in a magazine? and does it work?
350871
actually I read that is about 75% ads on a magazine, however for a business is good to have not all advertising, but clever and enough advertising that gets the attention of people.  The costs I can't tell you for sure, but is usually really expensive, I guess in a magazine is done with a contract between major and magazine reps and small magazines or places is usually on publication by publication basis.
422678
This is absolutely incorrrect.  I work for an advertising agency and can tell you that print advertising will never die.  First of all, most magazines depend on the revenue from print magazines - so without print - most magazines would cease to exist.  Also, the companys need print advertising to reach their consumers because it is a relatively cheap form of advertising.
1150075
Could you clearly define "advertising"? Only in newspapers? Anywhere? Only the costs of the pure "information distribution" or also the production costs like desktop publishing and so on?\n\nAnd what should the information help you at all? Most advertisement still are a local thing - with the exception of very few really international websites.
941511
It would depend a lot on who the newsletter is for and who you want to read it.\n\nGive us a little bit more info on what this newsletter is for.\n\nThanks.
57622
It depends on the type of business you have.  Because if there were some of them that were successful, and some that didnt work, then schools wouldnt teach the ones that didnt work.  But, it depends on the time of economy, the type of business, and what is offered to a customer.  You can advertise greatly, but the response would be low if customers were getting almost nothing in return.  Alot of business use a percentage of sales for advertising.  Well, this works because your name is out there when economy is booming, but it will probably dwindle when economy goes down because they shell out less for advertising.  Um, other marketing practices include networking, which is the main source of work for alot of types of businesses.  But, first and foremost, everybody has a business card.  I dont know what else to tell you unless you give more information on your type or types of business.  They all work to some extent but all have draw backs and limitations.
850561
It depends where it will run. Is it online or in a newspaper. There are MANY templates to use for basic ads. Search YAHOO for 'Advertising templates.'
914152
You are right on the money.  Even the ads in the magazines are predominantly "white".  Unless it is for a "black product" the ads that have black models are paired with white models and the black chick is always on the left.  Check it out.
148217
If you are looking to use this as a form of advertising for your business, be sure it's not spam if you are going to email the newsletter. That will hurt you more than help. \n\nNow, on the up side, if you target specific prospects and customers, people interested in what you are offering, then you should get measurable results.\n\nI wish you much success.
799317
Sounds like a News Paper puzzel? Try going to google and put a few words in reference to your question, to narrow down the 1000's of respondents, add or change wording to narrow down to see something that you may want to work with or through...\n\nStart w/A-frameladder to partsofa-frameladder, may need spaces...  \n\nGood Luck!
473641
My entertainment company does a couple of things:\n1. Give away 2 to 4 "free" passes a week to different shows.\n2. Advertise Advertise Advertise\n3. Hire people to go to public places and "talk up" the events.\n4. Go into bookstores/shops and place flyers in all the magazines/books that are of interest to our target group.\n\nIt WORKS. It works very well. They're not original ideas either....so feel free to use them.
662909
here is my answer with thanks to Roy H. Williams Nicknamed "the Wizard of Ads" i have editted some of the contents though\n\nOutdoor advertising/billboards: this reached out to more people but are limited to a picture and usually no more than eight words. \n\nRadio: Reaches the second most people for a dollar, however it can only be loosely demographically targeted. \n\nCable television: offering the impact of moving images as well as spoken words. It can be targeted geographically \n\nBroadcast television: Big prestige. Big bucks. But is able to target psychographic profiles. do note to buy specific shows and never to buy a rotator. \n\nNewspapers: Reach customers who are in the market to buy today. Unfortunately, people not currently in the market for your product or service are less likely to notice your ad than if it had appeared in another media. \n\nMagazines: may be expensive, but high-impact with tight targeting. Weakness is infrequency of repetition. \n\nDirect mail: Highly targeted, all the way down to the level of the individual but it is not cheap. \n\nYellow Pages: for customers who has yet to make up his or her mind.\n\nhope this helps =)
521913
AdAge is THE advertising magazine http://www.adage.com/ . They may have the information you need.\n\nHowever, your business is on the Web so I don't quite understand why you want to focus on 10 GEOGRAPHICAL locations - when you can reach your target market with minimal geographical market focus. Your target market on the Web can be found in parenting forums, expectant mother boards, online magazines for expectant parents - there's a lot of those sites. I think you will gain BETTER mileage with your advertising dollars to focus on where your market goes on the Web, rather than where they live geographically.
787105
it depends on the objective of the marketing program....for instance, if the goal of the marketing program is to increase brand awareness then it`s effectiveness can be evaluated in terms of it`s coverage of it`s target audience base...similarly,  if the goal is to increase product sale, then number of units sold is taken into account..
817163
I get any magazine that catches my attention, so it depends
353748
I'd would shoot for 10%.  The more the better but I think 10-20% is average.
890808
It depends. Depending on how many words are on the page, font size, etc. Check out my source. Have a good one!
402347
Try to get your postcards out to wherever you can, and especiallt to places where you think your customers would be going. From what I've heard, you are considered very lucky if you get a 2% - 3% return percent for your ads. Get a good graphic design to do these postcards to grab peoples' attention, make them pick up your card first.