describe the effects of advertising on the attitude of the public with Examples?
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Well, look at the fashion industry and whole thin celebrities are. Young women look at these pictures and view this as whole they should be. This causes body dissatisfaction. This causes disordered eating and can lead to eating disorders. Models are 20% skinnier than the average women today, compared with only 8% skinnier 20 years ago. Because of this industry we believe that the ideal body image of women should be ultra skinny and busty, when in reality only 5% of women has this body shape. As a result, people who are overweight or even normal weight are discriminated against.
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IF you mean advertising techniques.. Most use the following\n\nBandwagon: Join the crowd. Everyone is buying it/using it/doing it. \n\nTestimonial: A famous person or authority claims the product is good.
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I think the actual answer is not very much.  No matter how well-educated the consumer, most purchasing decisions are made emotionally and not intellectually.  Advertisers stopped "educating" consumers in about the 1950s.
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Some indicators can be found here (never mind the headline):\nhttp://www.infomercialscams.com/scamorder.htm
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there are 5 i's for a good advertisement:\nIdea: there must be an idea behind the ad, \nImpact: it must make an impact on those seeing it,\nImpulse:Create an action, \nInterest: interest the audience, \nInform. Give the viewer information.
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Visit \nwww.advertisingknowhow.com\nGood site you can subscribe to the free mailing list. You will receive a lesson every day. Hope this is useful.
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YES! advertisers will try to sell their product any way they can to get the publics attention.We don't get to see the real true countrys and the good values that people live.We would have to visit to really get to know the real cultures.
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If the station has good listener/viewership, the advertising business can promote its product to the local market...the impact for the station is advertising revenue.\nI'm a broadcast major at Northwest Missouri State and we came to this conclusion...advertising=money, both for the station and the client
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I'm not sure what your homework answer is supposed to be, but the primary changes that occurred were the expansion of consumer credit and television advertising.\n\nTV ads made products more visible to large numbers of people (consumers) and credit allowed people to buy more than they could otherwise.
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supply vs demand, proxy reports, laws,climate, inflation, market consensus, sales, consumer awareness, marketing, past history, current events, law suits, etc...
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If the ad is emotional and sensitive, people are more attracted. Some ad with ugly visuals will not reach them.Any ad with children will always give more response.Colourful locations are added advantage for a beautiful ad and also the lovely jingles.
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I'll just give you one for-instance.\nLook at advertising aimed at children--sugary cereals for instance. (I read the label on one the other day. The first four ingrediants were: Sugar, Corn Syrup, Wheat and Honey--3 out of four of those are types of sugar!) The commercials make this cereal very appealing to children, with bright colors and favorite cartoon characters and free (junky) gifts in the box.  Kids beg mom for cereal, mom buys cereal, kids eat it, get hooked on sugar.\nSame thing with fast food.  Free toys, usually tied into a kids' tv series or movie, cool playgrounds.  Kids want the free toy, want to play in the playground.  But the meals offered with the toys are full of fat, and few parents chose the option of milk or juice; they take the soda.  The five minutes the kids spend running around doesn't begin to use up the calories in their "happy" meal. \nWhen I was little, we didn't even HAVE a Mcdonald's in our town (now we have 3).  We had to drive to another town to have it. It was a HUGE treat and I got it maybe once a month. Now there are fast food restaurants everywhere and kids go all the time--more than once a week if not every day.\nAnd of course the whole video game industry-xbox, play station, etc, encourages children to stay inside and sit still instead of burning off some of those fast-food calories playing outside.\nI won't even get into all the fear spawned by media which makes parents think there are child molesters everywhere and better to have the kid inside and visible than outside in the fresh air.\nWhew.  \nLots of ranting like this on my blog.\n(spell check is down, sorry for any errors.)
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Ok i've done this before and this book is brilliant \n\nAdvertising and Promotion: An intergrated marketing communications perspective by George E. Belch and Michael A. Belch. There's too much info 4 me 2 type it up here plus i cant put in the diagrams i have the 6th international edition
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I studied marketing at university, and I have to admit that the best book on the vulnerability of the masses to marketing is Influence, by Robert Cialdini. Billionaire Charlie Munger refers to it as the book to read to understand how people are deceived by marketing techniques.\n\nIt is really, really powerful. The book is an eye-opener I recommend to everyone.\n\nGood luck on your speech!
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Effect:\n\n1) Something brought about by a cause or agent; a result.\n2) The power to produce an outcome or achieve a result; influence: The drug had an immediate effect on the pain. The government's action had no effect on the trade imbalance.\n3)A scientific law, hypothesis, or phenomenon: the photovoltaic effect.\n4)Advantage; avail: used her words to great effect in influencing the jury.\n5)The condition of being in full force or execution: a new regulation that goes into effect tomorrow.\n\n6 a)Something that produces a specific impression or supports a general design or intention: The lighting effects emphasized the harsh atmosphere of the drama.\n6 b)A particular impression: large windows that gave an effect of spaciousness.\n6 c)Production of a desired impression: spent lavishly on dinner just for effect.\n7)The basic or general meaning; import: He said he was greatly worried, or words to that effect.\n8) effects Movable belongings; goods.\n\nAffect:\n1)To have an influence on or effect a change in: Inflation affects the buying power of the dollar.\n2)To act on the emotions of; touch or move.\n3)To attack or infect, as a disease: Rheumatic fever can affect the heart.
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The total of times an ad is shown to a visitor (impression).
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Good positive attitude. People notice how you react to things every day and make their decisions based on what they see. Life is 10% what happens to you and 90% how you react to it.