What are the conflicting views of integrated marketing communication?
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There are no conflicting views, all marketing communications should be integrated.
1093059
Perhaps it is Product Data Management: \n\n\nOr Product-Differentiated Marketing:\n\nProduct-Differentiated Marketing - a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it; the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing; Target Marketing.
406747
Wow - how negative those answers are.  OK - here's the real answer:\n\nWhile bad marketing techniques do create a false image, good technique portrays the benefits of the product or service being sold.  There's no need to mislead a buyer when you have something they want to buy.  \n\nIntelligent marketing will identify those customers that want your product, and then introduce it to them.  That's why good marketing works, and bad marketing always fails.\n\nBad marketing sells a product or service by tricking someone into buying it - and they only get fooled once.  There's rarely a repeat sale.\n\nGood marketing makes the initial sale, and then the customer comes back again, and again, while the marketing effort is bringing in more new sales.  It becomes self fullfilling.\n\nThis is why ads that tell the truth always produce more sales, and why the ones that promise the earth soon disappear as the company goes down the pan!\n\nI hope this helps.
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Marketing is not a waste.\n\nImagine you are running a trading business. And everyone around you is selling something that customers are fed up of. You want to know what the customers would like to have as alternative. right ? or would you sell the same thing that others are already selling? This is called market research in Marketing terminology.\n\nOnce you have the right prodcut. You have to inform your customers what a wonderful prodcut you have, right ? Otherwise they would not know it. This is the communications part.\n\nNow imagine what you sell is a seasonal prodcut and if it not sold fully within a particular period this would be dead stock in your godown and you would not get money to buy your next stock plus you incur charges for maintaining stock. SO you would want to push the whole stock before the seasons ends, right ? We use so many methods for this and the most simple way is to give more than others are giving.. So you give some promo items free or reduce prices etc. ( This is Promotion part)\n\nNow imagine your prodcut is electronic item used in business,  customers would immediate service support for that you want a service team right that is polite and resolves issues at lowest turnaround time right ? That is Customer support.\n\nNow imagine you have a brand like Black and Decker or philips. And a similar prodcut like yours made in China costs just two dollars while yours costs dollar four. Even though both of you buy from the same same manufacturer. You earn two dollars more for a piece and still sell better than the other guy. IS that not great ? ( that is why we do branding)\n\nI can keep on writing more like this.........\nRead my blog :www.mullassery.blogsource.com if you want more info.
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No matter where you are in the world, people want the same things.Sadly, these are primarily to be richer (or at least appear richer) and look better. So any advert which offers these things will be effective. The main differences in the markets would be in how the message is put across. Overtly sexy images might be offensive in some cultures, for instance.
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There are certainly ethical issues with the advertising industry. It is by its very nature designed to subvert people's will and cause them to act in the interest of the advertiser and not in their own interest.\n\nModern advertising techniques were created in Nazi Germany in Hitler's propaganda ministry. It included cinematic techniques such as those developed by Leni Reifenstahl's 'The Power of The Will', which lionized Hitler. The Nazi propaganda worked so well that in 1945, the Americans took their research and put it to work on Madison Avenue. In the same way they also took Nazi rocket technology and scientists, and used them to go to the Moon.\n\nThe point of designing a good effective advertisement is to direct the viewer's attention, arguably to misdirect it. While I enjoyed creating advertising for clients who made good products, you can't realistically make a living restricting your clientele. Eventually, I moved into the technical end of printing where I was happier.
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Marketing and Communications are pretty different fields.  Marketing is generally a business degree and it's taught in the college of business, whereas communications is an arts degree.  \n\nDo a search for good business schools.  US News & World Report puts rankings out every year.
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totally depends on what the product is and who the target market is! you need to look at what other products are already in the market and if they are competition for your product. theres lots of books available that explain the different methods that can be used to market a product.
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Marketing management is the analysis, planning, implementation, and control of programs designed to manage mutually beneficial exchanges with markets. \n\nHope this helps!
340130
the philosophy of network marketing is simple. rorma a network of mrmrbers by some business model and the cash and the goods or services keeps moving across the chain. since it has some exit barriers ppl saty in it and wrk for betetrment of chain. the model is created in such a way that optimization of a single persons goals leads to optimization of a group a whole. there wouldnt be much of conflicting interests.
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You have to bear in mind that the ultimate purpose of marketing, above all else, is to sell a product or service. All else falls second fiddle to that. There has to be a level of integrity to the marketing, otherwise the buying public will feel disillusioned with the actual product, but there is ample room for exageration and false imagery. \n\nIn a way, to use a metaphor, the world of marketing is like a group of market traders. Who can offer the best value, the best product, who can shout the loudest? It is exactly the same in marketing. And in the same way that the market trader may exagerate his wares in order to grab the attention of a customer, so, often does marketing. \n\nHope this helps a bit.
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AGREE/DISAGREE\nCommunication had been there within a country and between countries and still developments have not been dramatic because many more things are needed too.Fast communication visual communication, oral communication and internet, TV, Radio etc etc have all been helpful to educate people and with so much of out sourcing two way communication needs more infrastructural developments.but it does not happen overnite.\nSame way any stock market crash, political uprisings elsewhere in the world has devastating effects on internal development of a country.\nWe can add on
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A website, like any marketing communication tool, is as good as the people managing the content. Perhaps instead you should ask what key opportunities or threats face banking today, then address the content issue for banking websites.\n\nSeveral things come to mind: primarily rising interest rates, the "to bubble or not to bubble" housing market, user interface technology, website redesigns, etc.
658808
I would say any form of marketing communication that is aimed towards introducing a prospective client to the manufacturer of the product/servce.
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Your question is too vague.  There are many more than five "philosophies" that can guide organizations in carrying out their marketing activities.\n\nExplain.
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Marketing is the blanket for all efforts to sell a product, gain customers, brand a product and promote.\n\nAdvertising is the means to put these efforts forth through various channels\n\nPublic relations is just that, everything from how the public views your company to damage control for errors.\n\nA large answer to a small question..that's just the surface.\n\n\nMike\n\n=====================
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I think the appeals advertisers use are similar - fear, sex, power, etc.\nThe goal is typically the same: either brand building/recognition or to generate interest in a product; to provide a "hook" that gets people curious to know more (e.g. recognize it at a retail location, or click through to a website).