How are people best influenced through television advertising? When?
336226
I'll give you an example, see kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future.\nand this pretty much happens everyday.
26616
Yes, it is. Not just food, but almost all ads. I don't think stronger control will work. Advertising people always know what to do to manipulate. They do researches to find out consumers expectation. Ads are made based on what they found. Ads describe details people like to hear and see. Negative things that the law make them have to be stated are usually hidden in very small letters. Educate the audience not to believe everything advertised is more important.
582727
At one time the media advocated certain ideas and directly  influenced and shaped popular ideas. They seem to support positions with rational discussion.  Now days at least TV media seems to take a more indirect approach. The impression I get is that there is always two views to everything and that people feel so passionately about their views  that a debate of ideas at a rational level is not possible. \n\nDont have any articles that support my point of view, but here aresome articles on media influencing popular opinions.
263285
The primary positive contribution of Advertising, is that it makes the consuming public better aware of the various choices of any product, or service, that are available to them - and, hopefully helps them make the best choice that will suit their budget, plus their needs !
174581
Generally I feel this question deals with advertising/marketing and motivational factors\n\nIn general, one theory esposes that by targeting a specific group of user, they (group) have a higher propensity to switch buy/use a product.\n\nAnother theory contends advertising has greater strength in its ability to motivate brand swiching rather than promote product usage.\n\nThe controversy lies in the question of message communication to create a "call to action" for the consumer to use any product within its cagegory  verses a "call to action" which motovates a current user of one brand to simply swich brands.\n\nThe tobacco industry has tried to say advertising tobacco products do not motivate the consumer to smoke but rather advertising simply helps with brand switching among current users.\n\n\nI'll let the original person decide which it might do!\nI hope this give some clarification of product using verses brand switching.
894708
have you tired advertising first to get some attention?
153702
METACOMMUNICATION\n\nEvery advertisement carries both a message (a meaningful content) as well as a command about how to interpret the message. The command portion of the message "positions the receiver to adopt a particular attitude towards the report." Herein lies the rub, for viewers do not merely decode content, they also react to being positioned. As viewers accumulate experiences of interpreting ads they develop "vocabularies of motive" with which they negotiate the ways that ads address them. (Herskovitz, 1979; Bateson, 1972).\n\n--\nSee source for more info and thank you for asking i find this interesting my self. Cheerio
1087395
First you have to think of your target market and then tailor your commercial to them.\n\nDecide if you are going for a product differentiation strategy or a least cost strategy.  Are you the best priced item or is your item superior to other items like this because it has some bells and whistles, is selected by more doctors (or some other profession), etc.\n\nWrite a 30 to 60 second spot that incites people to go out buy your product.  Unless it is an infomercial, then you have to think of some kind of demonstration, over acting excited sales reps, and bonuses if you call now whether it is getting it for a lower price or having extra items thrown in for "acting now".
664376
HAHA, YOU AGAIN! WELL I'M STILL WATCHING FRESH PRINCE OF BEL AIR AND WILL SMITH! THE POSITIVE IMPACTS OF TELEVISION WOULD BE THAT IT CAN PROVIDE YOU WITH VALUABLE INFORMATION AT A MODERATE RATE AND IT CONSTANTLY CHANGES. TELEVISION IS ALSO EVOLVING AS WE AS PEOPLE AND AS OUR NATION EVOLVES, SO DO OUR STORIES AND THE WAY THEY ARE DELIVERED EVOLVES. AND THAT CAN EFFECT OUR EVERY DAY LIVES WHICH MAKES ONE FEEL CONNECTED TO THE STORY OR MESSAGE.
506158
The world is becoming one global market place.People from all around the world watch MTV, sip coco cola and wear levis jeans.The originally culturally diverse world is becoming increasingly unified in it's tastes and wants.\n\nHence advertising is becoming one unified message on the international front.Agencies are conveying one common message and building the brand on one unified message all around the globe.
327093
Depends on your business.\n\nInternet advertising can target a much more direct group than traditional advertising.\n\nFor example: You have a new product you want to advertise to middle-aged women, with kids, and 2 family cars. \n\nTraditional Ads give you more people than you care about, they will unintentionally get men, kids, people with 1 or 3 cars, and not really any help targetting JUST your market.\n\nInternet advertising can tell you when and where those women are, what they are shopping for, and if the audience you specify will be likely to buy, based on what they do elsewhere online.
158306
Advertising... Market Research...
318103
I have realized that TV advertising affects my buying pattern, but the most effective is word of mouth... it really works.
541512
Tradionally I think of advertising as using different venues to convery a message. Advertising agencies help you develop that message and assist you in the selection of the best places to put that message. Over the past 50 plus years those venues would traditionally be TV or Print( newspapers or magazines). As the web emerged, people discovered it as another venue for advertising.
382000
The Big Sell! It's what anyone, governments in particular, use to 'sell' or win their ideas and proposals with, their agenda.  The more one needs to sell anything, the more propaganda there is and the more devious and trecherous and dishonest it can be. Sometimes not, depending upon what's behind the sell.  \nEvery governing body uses it, some more than others.  Our government uses it big time because media is how most of the information is passed around this country and how so many are influenced: tv, newspapers, film and street signs/banners.\nBut anyone can and does use propaganda.  For instance, when a company wants to sell it's product, they'll use a form of propaganda to market it to the people, so that the people will be convinced that it is a good product, simply because of the propaganda that they've seen. \n\nHere is the literal translation from the dictionary:\n\n1. The systematic propagation(increase) of a doctrine or cause or of information reflecting the views and interests of its propagators. \n2. Material disseminated by the advocates of a doctrine or cause..ie. wartime propaganda.
811269
Most companies copy because it works.  Branding is one way of marketing.  The most successful company that has branded its product is Coke-A-Cola.   Many know the brand just by the logo.  Nike is another great company that everyone knows the logo.  When you use an advertising company they basically use the same techniques for all their clients.  Is it wrong? Not really.   Another technique is holding a promotion or contest with a service or product.   It gets people to think.  Do you think reality tv was created for fun and entertainment? Wrong. It was created for companies to promote their products.  \n\nIf you go to Adweek there are many ideas for advertising and marketing.  You will be amazed.
414070
Yes, most advertisements use sex to sell their product.  The ones that don't use sex use fear.  Watch the next 10 commercials that you see.  You will notice how the media uses these base emotions to manipulate their consumers.  The average consumer has average intelligence and is easily persuaded.  It is important to teach your children (and anyone else who will listen) the importance of investigating the motivations of advertisers and others from whom we obtain information, such as news stations and newspapers.