how do you track the effectiveness of advertising?
353927
On the marketing material have a code or have them to mention this add when calling or visiting.  To save printing you could simply ask each customer how they heard of your services.
850561
It depends where it will run. Is it online or in a newspaper. There are MANY templates to use for basic ads. Search YAHOO for 'Advertising templates.'
609719
Did you check on their website? They usually have an area to look at their ads and it shold tell you some info.
923530
hmm... so what is your question?\n\nif you're not lazy, here's some advice:\n1. use your imagination and once you decorate one, ask for feedback from your family/friends and finetune from there.\n2. use your brains to do the research, freest source would be from libraries, or observe the newest advertisements whenever you come across one (should be very often if you live in the city). then write down points about how you think each advertisement looks like (whether fresh, natural, too doctored, stiff, colors, etc).\n3. compare the newest advertisements with last time advertisements (should come from old magazines, old books, etc.\n\nhope this got you thinking :)
921823
One way would to read about that type of product in a respected consumer focused journal such as "Consumer Reports".\n\nAnother is to talk to friends and co-workers about their experience with the product.\n\nStill another is to examine what the advertisements actually say about the product.
158306
Advertising... Market Research...
770255
You will need to check with the specific newspaper you are considering for your ad, as each newspaper has different ad rates.  If you visit the website for your target paper, you should see their ad rates.  Most newspapers now offer a listing for an ad "until it's sold", which should fit the bill for you.  Good luck!
851899
advertise is the answer
173097
It is purely dependant upon who the advertisers are trying to target.  Age, race, gender, marital status, ect.  Gender alone is not an accurate way to compare advertising suseptability I do not believe...
396079
It is an effective medium of advertisement called as 'Outdoor Media.' To make it effective use the following tips:\n1. Images should be catchy (grasp attention), clutter breaking\n2. Copy should be very brief, so that people read what u want to communicate while passing-by quickly.\n3. Use the location relevent to your target market segment.
918858
Visit \nwww.advertisingknowhow.com\nGood site you can subscribe to the free mailing list. You will receive a lesson every day. Hope this is useful.
254261
Many ways. Flyers, e-mail, internet banners, Pop Up ads, Cable ads, local newspaper ads radio ads. those are all the effective ways to advertise.
327093
Depends on your business.\n\nInternet advertising can target a much more direct group than traditional advertising.\n\nFor example: You have a new product you want to advertise to middle-aged women, with kids, and 2 family cars. \n\nTraditional Ads give you more people than you care about, they will unintentionally get men, kids, people with 1 or 3 cars, and not really any help targetting JUST your market.\n\nInternet advertising can tell you when and where those women are, what they are shopping for, and if the audience you specify will be likely to buy, based on what they do elsewhere online.
966516
That's done all the time in direct response advertising.\n\nCall your local phone company, or look them up online. They will absolutely be able to set you up with a unique phone number and track the incoming calls for you. Also, be sure and ask them about the information they can provide with the tracking. For instance, you'll want to know what time of day your calls came in as well as what part of town the calls came from. That way you can refine your advertising to better reach those parts of town where you have the best chance of getting more business. \n\nGood luck.
105344
ROI (return on investment).\n\nThe best statistic to measure the effectiveness of marketing is incresed sales.  The delta (increase) in your sales divided by your marketing costs = ROI.
382834
There is no quick and easy way to do this. You would need to engage an agency and work with them on what/which aspects of your brand you want to measure and they will go out there to do the benchmarking for you.
69861
Depending on the ad, my experience has been .5% to 2.0%.  If it's a raw text link on a page it could be anything from 0 to 2%.