is marketing and advertising respsonsible for setting some of the needs and wants of consumers?
339127
Absolutely!  They target young audiences too because they are the most influencable and moldable!
126432
Some purchases are made from these sources, but more than anything it's branding.  When you go to purchase a product if you don't know about it you won't purchase it.  If it's something you need, then your more likly to buy a brand that you know than one you don't.\n\nThere are subliminal issues too that make you feel like you need a certain product.  Advertising and branding are big business because if you want a product to succeed, people need to be aware of it.
180820
This is not a free service for you to abuse to advertise your business.  \n\nNice ethics.
548572
Since sociology is the study of society and human social action, and includes the examination of the origins, institutions, organization, and development of human life. Then this would correspond to the need for someone in advertising to gather such information and design the product(s) around such a market.\nFurthermore, according to many media sources, the past experience and state of mind of the person subjected to advertising may determine the impact that advertising has.
677740
Which responsibilies and ethics you should take in account while marketing your products or business. Its a long time since i read Philip Kotlers book but found this presentation for you\n\nhttp://cas.uah.edu/berkowd/webpage/MKT600/KOTCHA20.PPT#256,1,Chapter 20
1187919
It could be part of the marketing plan
722293
I'd say no. Initially it is easy to find contacts to sell products, but within a few months it becomes very difficult, and the marketers become so desperate that they start annoying everyone they know. I know of several people who have fallen into this trap.
1077654
Introduction\nTHE PROCESS of development along with the expanding globalisation and liberalisation process has increased the number of consumer related issues. Consumer protection has earned an important place in the political, economic and social agendas of many nations. In India, the Government has taken many steps including legislative, to protect consumers. \nEducation is a life long process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the school level. Consumers by definition include all citizens who are, by and large the biggest group, who are affected by almost all government, public or private decisions. The most important step in consumer education is awareness of consumer rights. However, consumer education is incomplete without the responsibilities and duties of consumers, and this influences individual behaviour to a great extent.\n\nDefinition\nConsumer awareness is making the consumer aware of His/Her rights.\nConsumer awareness it a marketing term. It means that consumers note or are aware of products or services, its characteristics and the other marketing P's (place to buy, price, and promotion). \n\nUsually commercials and ads increase consumer awareness, as well as "word of mouth" (a comment from someone you know about a product or service). \n\n   Need :\nwe need it so we will not be misled by producers,it explains if what we buy is worth to our money..and not harmful to us and to environment .\n\nMany people are ignorant of their rights to get protected against the exploitation by so many others. So when there is a forum for such redress of grievances there seems to be no such exploitation by many; and becomes a rare one. So in order to get a clear picture of the level of exploitation of consumers, the awareness is required. \n\n\nRole of producers\nproper labeling, full information, health warnings, handling information, expiration date, etc. keep to requirements, norms, standards\nlabelproducts according requirements, providing true facts\nThey have to produce and deliver the goods/services of rght quality at right price at right time at right place at right quantity with right face\n\nIf they are providing a service they should  carry it out with due skill and care. They must also make sure that any materials they provide as part of this service are fit for the purpose.\nIt is also illegal for a supplier to cut off, or threaten to cut off, supply to a reseller (wholesale or retail) because they have been discounting goods or advertising discounts below prices set by the supplier.
870387
There hasn't been an effective advertising campaign set up around Thanksgiving yet. If you can come up with one, you'll make millions- but you'd be damning the last bastion of the American heart to commercialism. I suppose it's up to you, and your sense of patriotism, to decide what to do. Good luck!
228481
no!\nbut a nice way to advertise..
965976
There could be some objects which could be sold this way. Maybe car parts, household chemicals, food, records - something the client already knows. But not everything because you have to look at pictures to make up your mind. And the catalogue has to be ordered, not sent around to everyone because thats spamming. As to getting people to like your product - advertise! Why don't you tell them why YOU would like this method and be honest, this will work the best. As for the cost of the service: in our country sms is not so cheap. And what about the length of the messages? Then you'll have to send many messages and that would be annoying to the receiver. Anyway - if you feel you are the only one who likes the idea - maybe its not such a good idea? Have another idea?
185748
Far too many. The thing to remember is that you have the right to choose whatever product appeals to you (or doesn't), regardless of the snazziness (or lack thereof) of its ad campaign.
507643
I think people could have unlimited choice, but they don't want it.  They want to choose from a few options.  It is less work and less overwhelming.  I do a lot of market research for my job and I come across this phenomenon all of the time.
490323
Most areas require professional licensing.  Once that is accomplished, you should have no trouble drumming up business with a relatively modest advertising budget, given the immense popularity of this therapy.  You might even want to consider a "traveling service" as opposed to a traditional "office" setting; bringing your service to homes and businesses is a great way to drum up free "word-of-mouth" advertising.
552896
The quick answer is, "Yes". \n\nMain reason is that they need to ensure that they are represented in all delivery channels. Although internet retailing is only a small proportion of sales at present, it is likely to become much more significant.\n\nUse Porter's 4 forces model, 1st mover and risk of new technology arguments to round out this basic argument.
833673
Yes its time to brush up our consumer right. Consumer is considered to be the King of the Market but when it comes to consumer’s protection it is Vice versa and we consumers are made to stake at mind. Consumer awareness is actually the need of the hour. With the increasingly large number of new products springing up in the market there is need to educate the community. Consumer Awareness program focuses on breaking the barriers of Consumer ignorance
613523
What industry are you talking about?\n\nWhatever your opinion, or my opinion which is the same, the general public DOES respond to advertising. Effective advertising is an art though, and I don't mean it has to be "artsy", I just mean there are a couple things that have to be accomplished for advertising to be effective.\n\n1) The medium has to reach the company's target market - If they're advertising to people that aren't likely to buy their product, or trying to advertise to everyone, they'll likely be out of business before their advertising works.\n\n2) Advertising must promise a feeling to the potential customer. People DO NOT buy products, they buy feelings. Effective advertising claims that a product will make you FEEL a certain way.\n\n3) An effective marketing program must be centered around a unique selling point (USP). A unique selling point is ONE THING a business or product can offer that it's competition doesn't offer. This ONE THING helps deliver the feeling that is the company's real product. It doesn't matter what that one thing is, as long as the company's competition doesn't do it, it's unique, and it helps deliver the promised feeling to the customer.\n\n\nDespite the belief of many, there are some misconceptions about things some believe must be components of a successful business that ARE NOT necessary to succeeding, but certainly do help.\n\n1) Some believe a company's product must fulfill a need of a market segment. Not true at all. Many great products that fulfill an existing need have failed due to the focus on this belief. Many bad products that fulfilled no need have been wildly successful. People don't buy based on need, they buy based on emotion. In a company that offers a product that fulfills a particular need of a market segment, to be successful they must concentrate on telling their potential customers what feeling they will get from fulfilling their need with the company's product, not on the need itself. The feeling is more important than the need.\n\n2) Some believe a business must offer high quality products and/or service to be successful. Also not true. Businesses must simply meet the expectations of the buyer consistently. Buyers don't go to McDonalds for prime grade beef and gourmet dishes. McDonalds does not offer high quality food, but it's food is consistent and it meets the expectations of their customers. People who go to McDonalds have their expectations met. That's what is important, not the quality. Service is the same. People will be satisfied by receiving whatever level of service they expect. They don't have to be pampered if they don't expect it, and a business doesn't have to have great service to be successful. They must simply meet the service expectations of their customers and deliver to them the feeling they promised.\n\n3) BIGGEST MISTAKE. Companies believe their products and service will set them apart from their competition. This is the most common mistake in business. The average owner opens a business because they are good at creating a product, or providing a service. They believe their product or service is better than the competition and that is enough for them to earn customers. NOT TRUE, and dangerous to believe. This belief has ruined many a businessman/woman. People do not buy products, they buy feelings. No matter how original a product or service is, if it doesn't make the customer feel anything, and the business doesn't identify that feeling with their product or service, the product or service will not sell. There will likely be some customers that associate certain feelings with the product/service, and develop a relationahip with the business based on the fulfillment of that emotion, but the majority of buyers need the business to tell them what they are going to feel by buying their product. The majority of buyers don't like to take chances, t