what is brand positioning? what are the ways of brand promoting?
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Positioning is how your brand is placed relative to other brands in the market. Rolex is positioned as a luxury brand for the high end market while Swatch positions itself as an affordable, fun watch brand.\n\nPromotion of brands is done in many different media including print, radio, television and the internet. Brand promotion is not about a particular offer or product it is about the brand and is most commonly served up by Madison Avenue advertising groups.
1017087
Kotler talked about the 4 P's of marketing: promotion, placement, price, and product.  promotion refers to what activities you do to promote the product.  this can be through advertising, public relations, trade shows, etc.  basically, it means anything that you do to call attention to your product and drive sales.
821998
new ways ?\n\nYeah its combination of traditional distribution system incorporating Direct marketing, viral marketing, relationship marketing, wellness marketing etc.
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Sounds like a homework question, but it's so open-ended that I think it's fair of you to ask here.  You'll get lots of different opinions and answers.  Here's mine:\n\nBrand is sort of like a reputation, except it's a reputation that companies/organizations try to make for themselves.  I don't know how old you are, but for a long time, people knew that "Coke is the real thing" and that "Everybody doesn't like something, but nobody doesn't like Sarah Lee."  These are examples of advertising to generate a brand.\n\nHow about something more clear and related to now?  Think fast about: 1) reality TV, 2) tissue paper, 3) coffee.  I'll bet you thought: 1) Survivor or Bachelor, 2) Kleenex, 3) Starbucks.  Even if you didn't, the point is that these are all "brands" - they convey certain ideas that make them the FIRST thing that you (or many people if not you) think of when they think of certain qualities.\n\nGood luck!
517244
Simply to make ur product more visible. U hitch-hike ur brand with a popular person, to make ur brand itself popular.
344079
you need to define your product, find out who is your target market is(who you are going to sell the product to), find out the place you are going to sell the service at and how you are going to promote it.  You have a lot of work to do.
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The world is becoming one global market place.People from all around the world watch MTV, sip coco cola and wear levis jeans.The originally culturally diverse world is becoming increasingly unified in it's tastes and wants.\n\nHence advertising is becoming one unified message on the international front.Agencies are conveying one common message and building the brand on one unified message all around the globe.
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Segmenting Targeting Positioning STP\n\nwhere you basically:\n\n1. Segment = Break the market into smaller, more homogenous segments \n2. Target = Specifically target the discrete market segments \n3. Position = Position the product or service to appeal to the targeted segments
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Product: high quality? high standards? \n\nPrice: make sure the price is suitable for your customers! try to make special offers, captive products, in connection with Ink cartridges and other equipment. reduce price if possible for a very short period of time to increase current sales and create awareness if the product is new.\n\nPeople: all your selling teams at stand by targeted to your customer segments with profiles in hands, make it easy for anyone to call your customer service and ask for in formations, and to be answered with the answers you need them to know. \n\nPlace: make sure POP are available to your target customers and if possible start some virtual shop on the net for people to visit and get the right information, specially individual customers.\n\nPromotion: if the product is new, try to find ways, creative ways, to connect with your customers and tell them about the product, and even making them feel they need it, starting from flayers in all Pops to brochures for institutions or business customers, to billboards, to business magazines. There are just a lot of ways, it all depends on your promotional budget.
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For one, you are selling at a discount, two, people may only buy your product because it is a low cost solution, which does not help your brand unless your product position is already low price, then it can only help, but you should not constantly offer coupons or people will refrane from buying when they don't have a coupon handy, since the value is perceived at a lower price.
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There isn't one "right" way to get a company recognized.  The best strategy depends on the company's products, their image and their target market.\n\nPicture yourself as a potential consumer of this company's product.  What are you like?  What do you do - for work and for fun?  What kind of things interest you?  What type of websites do you frequent?  Whose opinions do you value?  What could influence you to consume this product?\n\nThe answers to those questions could help lead you to where to market the company and what strategies to use when marketing for the company.
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Slogans will depend on what kind of business or product you are promoting. Advertising on the other hand is basically the same for anything. First and foremost decide on who your target market will be and focus on that group. Some ideas for advertising include: Internet, using pop ups and pop unders, traffic exchanges, e-mails using signature files, article directories are very hot, and surfing programs.\nOther forms of advertising are local cable ads, news papers, and magazines. You can also use business cards or make up flyer's and either pass them out in parking lots or do bulk mailings with them.\nRegardless of how you advertise word of mouth is still the best and most effective. So establish yourself and keep a good reputation going.
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Your question is too vague.  There are many more than five "philosophies" that can guide organizations in carrying out their marketing activities.\n\nExplain.
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First, brand products had done a lot advertisement before they "became" brand products. As they are so well-known, so many people won't need advertisement to KNOW the product. \nAnd normally, if brand products really need to have advertisement, they will show their advertisement on newspaper,etc, the places that are easier to notice. That cost a LOT. If they are that famous, they may not need to spend so much.\nSOME brand products are good, I mean the material to make it, the design, or other features that have good effects towards the product. The people will come for them without telling them to go. Because of being good, and that's why they turn into brand products~\n\nThese are just my silly view of points, I wish you won't mind me for giving these nonsense points~ ^_^
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Any activity that is promotional - promoting something :P
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You've got to first set some goals for your campaign and set a budget that allows you to reach those goal. Here are the 6Ms of advertising. If you are missing any one of these your campaign will fail. \n\n1. Mission. You must have a clear mission and purpose.\n2. Money. An appropriate amount of money must be allotted to reach your goals. There are several methods for deciding a budget. Write me if you want more info.\n3. Market. The campaign must be targeted at the right market segment.\n4. Message. A message that motivates people to buy your product. \n5. Media. Select the proper media vehicle to deliver your message.\n6. Measurement. Effectiveness of any advertising needs to be measured. \n\nThose are just the fundamentals of advertising. On the creative side, it is important that you create a brand image that positions you in the market. You do this with a brand positioning statement. The format is:\nTo (target audience), (brand name) is the brand of (product catagory) that (differentiating factor). \n\nExample: To (coffed drinkers), (Sanka) is the brand of (coffee) that is (low in caffine). \n\nAn advertising campaign is more about creating a brand identity and building brand equity.\nIf you need more help with your campaign contact your local advertising agency or call me. \n\nDon\nwww.sciadusa.com
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It is the part of a business plan that outlines how you are going to promote your product/service, the timescales and costs involved, who your main target audience is and how many there are, and potential niche markets you could target in the future in order to expand.\nFor more info, enter "business plan" or "marketing strategy" into a google search.