What can the organisation do to attract  online and more importantly keep customers?
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Without knowing what organization this is exactly and what it does or provides to whom, it is hard to answer in specifics. However, I can tell you that internet advertising&#92;presence is NOT completely a stand alone solution. You need other pieces to generate web traffic. While you can opt to try different internet mediums from meta-tags linked to search engines as first or primary results by location or industries, and banner advertising on other sites, what has proved more effective are other traditional media to drive web traffic. From mailings, to print ads or TV and radio announcements.\n\nI know it is a bit hard to hear if you had envisioned that by internet alone one could bring thier message to the masses or a targeted audiance which would be SO MUCH cheaper...but that is not the true dynamic of things. There are exceptions, however, but, by and large this is how it works. If you would like to inform me further of your organization, what it does and offers to whom...then I could help you further.
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Getting more visitors is one thing; and turning those visitors into buyers is another thing. If you are running an online store, you need to do BOTH.\n\nTo get visitors to your website:\n\n1. Offer the best products. Sounds like a no-brainer, but your products are your best advertisement - if visitors love your products, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. \n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. Some sites that accept free press releases are PRWeb.com, PowerHomeBiz.com \n\n5. Advertise only if it will get you targeted traffic. Whether you use pay per click advertising or buying text links or buying banner ads, carefully monitor your return on investment. If possible, get metrics to tell you whether the PPC traffic is actually converting into sale. Google Analytics can show that to you if you are using Google Adwords.\n\nWith regards to getting the visitors to buy more stuff, here are some tips from the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm :\n\n1. Provide quality products or content. Good conversion rates start with quality and a great value proposition.\n\n2. Grab their attention immediately. Put your most important and succinct statement of what your website offer above the scroll (e.g. sales pitch, order button)\n\n3. It’s about the customer, all the time. Visitors will respond to your offer only if you can successfully make the case that your website exists for them, to provide them what they need and offer a solution to their problem. \n\n4. Design your page specifically for your target audience. \n\n5. Make it easy for them. Make the ordering process easy. An indicator of how well your process works is the ratio of abandoned shopping baskets to total orders – if this is higher than 10 percent, then it indicates that the online ordering process you have implemented is ineffective, or takes too long. \n\n6. Improve your site's copy. More than a tool to inform users of what the site is all about, the best type of web site copy explains to a visitor how your product will fulfill their wants, needs and desires. \n\n7. Think active! Use active voice to keep your customers motivated and fully engaged in the sales process. \n\n8. Increase trust factor. Trust is a key element of success on the Web. Visitors purchase only from websites they know will safeguard their information, provide them with quality service, and offer them products that are value for their money. \n\n9. Build customer loyalty. Loyalty marketing is a proven technique to increase conversion rates and improving bottom line.\n10. Study your metrics carefully. You must have a set of key performance indicators that you can look at every day to understand the pulse of your business.
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A few things to consider/ask yourself:\n\n1) Is the infomation clear & concise?\n2) Is it easy to find this information? \n3) Is your contact information displayed well?\n4) Do your customers have the ability to contact you when your offline, such as email, online contact form or instant messenging feature?\n5) Perhaps offer an e-newsletter pertaining to your industry?\n6) Is it possible to offer discounts? If so, think about coupons for times of year (e.g. if in accounting, offer discounts during tax season, etc) or for multiple orders\n7) If you were a customer, what would you think about your site? Are there things that you would not like as a consumer? Take note of those things & change them.\n\nHope that helps! I wish you much success & happiness in all your ventures!
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1. Submit your site to major search engines, especially Google \n2. Submit your site to major web site directories, especially DMOZ \n3. Exchange links with other webmasters, but only with sites that are related to yours (reciprocal linking) \n4. Consider publishing monthly e-newsletter to keep your current user base to come back to your site \n5. Consider hosting discussion forums \n\nOther Promotional Techniques\n* Add your site as part of your email signature. You can also add it as part of your signature when you write on message boards and newsgroups. For example: \nPinyo Bhulipongsanon\nhttp://www.greatnexus.com/\n\n* Strategically mention your web site in other message boards and newsgroups with a similar topic. \n\nI also think one of the cheapest ways to advertise is email marketing. Buy bulk emails, and send them out. Here's a good resource for email marketing http://qualitybase.org/emails.aspx......
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We had trouble getting users on to our Intranet site and so we put things that were up to date a relevant on there.  These included 2 sections, one section for work, and one to entice them:\n\nWork Related:  Maps to locations, Daily Sales, Announcements, Calendars, Hot News, Presentations, Phone List, Policies, New Products, Company Information.\n\n\nEnticements:  For Sale Board, Holiday Bookings, External News, Work Dos, Share Information.\n\nWe found that if you start by keeping it easy and then build it up when it's already live this works much better.  Easy links are the key.
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if you attract enough viewers you can solicit for advertising, but you have to have data to backup how many visitors visit your site. For example a site counter with traffic data. Then find a web advertising agency.
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Make someone smile\nGifts as unique as you\n\nIt really helps to know the name of the company.
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to have a broader way of communication is to have more satisfiyng customers
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"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.\n\nOne of the most important element in online marketing is getting links. You need to know how to get as many links to your site as possible - and possibly targeting those sites that could bring in links. Even search engines such as Google focuses on the quality of links your site gets. \n\nHere are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible: \n\n1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!\n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\nIf you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm \n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings. You can find the list of article directories in a question I previously answered  http://answers.yahoo.com/question/;_ylt=Ag4ZD.gwre0wDHJogOUynAQjzKIX?qid=1006022407481\n\n6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.
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I think you have one of these problems:\n\n1. You are not attracting targeted traffic - people who might be interested in your type of service\n2. Your service is not something that is purchased on impulse; a buyer may require time to think of it and may even require to consult with others\n3. Your sales copy is not compelling enough\n\nGetting traffic is one thing, but getting people to buy into your product/service is another. For an online business to succeed, you must do both.\n\nTo increase conversion, here are my suggestions:\n\n1. Make your site design more professional. Your target market is the professional sector. The graphic leaderboard perfectly conveys that BUT your cliparts destroy the look. Lose your cliparts and change it with better graphics that would convey a more professional approach. Cliparts look so 1990s.\n\n2. Create a more compelling copy. Instead of "What Do I do" - change it to WHAT CAN I DO FOR YOU? In sales, people do not buy what you can do, but they buy what you can do FOR THEM. There's a big difference. Focus on the visitors -- how you can help them, how your training programs can improve their productivity or bottom line -- and not on yourself\n\n3. Increase buyer confidence. Put testimonials of previous clients, show concrete examples of how your training helped other companies\n\nTo get more traffic to your site:\n\n1. Create the best content you can. Your content should have compelling copy to make people.\n\n2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. \n\n3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.\n\n4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.\n\n5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website.
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I got most of these tips from Lissaexplains.\n\nFirst of all, you want your forum to look memorable, welcoming, and loads fast for dial-up users. Try creative designs. \n\nAlso, encourage your members to post more and be kind to each other. If visitors see your members in friendly conversations, they're more likely to join. On the other hand, if the forum had no posts for weeks, visitors might think there's no one at the forum anymore. \n\nEven though your forum already get so many hits, perhaps it's still not enough. Try seeing how popular your site is compared to other websites at Link Popularity Check.\n\nThis is more for websites than for forums, but another tip I found is this: Sign guestbooks. A lot of webmasters are influential people and many people visit their sites. A lot of guestbooks have a place where you can put an URL, put your forum's URL there, and take the time to give the webmaster an excellent feedback. It's worth the time.
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Always be nice to your customers, no matter how annoying they are. They will tell all their friends and you will get more customers.
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Make sure your site is registered with all the major search engines.  Here is a website you can go to to submit your site to 21 major search engines.\n\nhttp://websitesubmit.hypermart.net/freesubmit.htm\n\nI also recommend purchasing a subscription to SiteCatalyst.  This tool will tell you how many hits you get per hour/day/week/month.  It is customizable.  The good part it tells you where the people were before they came to your site.  This way you can tell which seach engine is working best for you.  With the information you can also decided how to improve your description with the other seach engines that are not working as well.\n\nThe SiteCatalyst Suite of online marketing tools measures the effectiveness of your company's Web site and online marketing initiatives. SiteCatalyst reveals how visitors interact with your Web site through a flexible architecture that quickly lets you identify and track the factors that uniquely affect your Web site success.This information equips you with the insight you need to optimize your marketing efforts and drive your company's online business success. \n\nhttp://www.sitecatalyst.com/
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1) E-mail blasts - quick reminders or links to web pages, incoming e-mail for questions/issues\n\n2) Newsletters - can be paper based or electronic\n\n3) Web pages - make a web page as a permanent resource for policies and procedures, encourage users to look their first to get their questions answered\n\n4) Telephone - establish a department hot-line to centralize information \n\n5) Vendor Fairs - bring the users and vendors face to face\n\n6) Bulletin boards - depending on the company setting and number of employees with computer access, this is still a viable way to get the word out\n\n7) Paycheck stuffers - (most) people are in a good mood when they receive their checks or direct deposit acknowledgments, give out brief information or direct users to one of the other sources with this method
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you can just walk around in your area with a notebook in hand to write down the names of local companies; then you visit their websites and pretty sure there will be a ground for improvement at least in few of them; make a short proposal on what you can do to improve their sites and just knock on their door. ... btw, you can put a link to some of your projects - it looks better and is more attractive to customers
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the obvious thing is don't force people, re; redirects, to a site because that only turns them off to anything you may be selling. if they arrive at the site naturally, ie; on their own, your product has a chance. \nAnd only then does it have a chance.
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1. Submit your site to major search engines, especially Google \n2. Submit your site to major web site directories, especially DMOZ \n3. Exchange links with other webmasters, but only with sites that are related to yours (reciprocal linking) \n4. Consider publishing monthly e-newsletter to keep your current user base to come back to your site \n5. Consider hosting discussion forums \n\nOther Promotional Techniques\n* Add your site as part of your email signature. You can also add it as part of your signature when you write on message boards and newsgroups. For example: \nPinyo Bhulipongsanon\nhttp://www.greatnexus.com/\n\n* Strategically mention your web site in other message boards and newsgroups with a similar topic. \n\nI also think one of the cheapest ways to advertise is email marketing. Buy bulk emails, and send them out. Here's a good resource for email marketing http://qualitybase.org/emails.aspx...