What are some specifc marketing techniques used by the food industry to target children and teens?
336966
Having the child actors eating the food and appearing to enjoy it very much.  Children have no idea those kids are actors, so they take the recommendations seriously.\n\nAssociating the food with having lots of friends.  Kids in food commercials hardly ever snack alone this is for a reason.  Usually the mom whips out the food and everyone thinks she's cool.  Like sunny-d-lite.\n\nHaving The actors refer to some parental approval.  "Mom says it's OK!"  If the TV mom says it's ok then you should argue with your mom until she says OK too.\n\nImplying that the food will cause some magical transformation or make characters appear.  You would be surprised how old kids are who still secretly hope that tony the tiger will show up when they're eating!\n\nLink-marketing foods to products or entertainment, like barbie or shrek.
805682
Advertise.  Post you picture everywhere, run ads in the paper, pennysaver, harmon homes.  Hand out business cards, leave business cards at delis, pizza places, gyms, laundry mats, everywhere and anywhere.  There is soo so much competition out there, you have to have your name recognized.   Start farming a certain area.  Pick a neighborhood and consistently send out flyers showing recent sales on the street, and suggest they call you for a free market analysis. you can buy promotional items to mail such as little magnetic calanders to mail out, then your face is on their fridge the for entire year.
1022411
Target Marketing\n\nAlthough they do run numerous contest and givaways for various reasons, something like this is to reach a target market. It is a quick and effective way to have homeowners willing give up their information for later use in a marketing campaign. This is also done with many other products that range from baby items, to beer sponsored events towards college age people. \n\nIt is all about the data and finding a way to to increase the number of drinkers/people buying your product.
39864
A lot depends on what state you live in. Most state have laws about anyone under 18 & work. Also, many states will require a work permit. You should be able to get all the information you need from your school or employment office.\n\nHere is an example of the typical rules (from California)\n\nFourteen and fifteen-year-olds may be employed in the following occupations in the food service and retail industries:\n\n• Office and clerical work, including the operation of office machines.\n• Cashiering, selling, modeling, art work, work in advertising departments, window trimming, and comparative shopping.\n• Price marking and tagging by hand or by machine, assembling orders, packing and shelving.\n• Bagging and carrying out customers orders.\n• Errand and delivery work by foot, bicycle, or public transportation.\n• Cleanup work, including the use of vacuum cleaners and floor waxers, and maintenance of grounds, but not including the use of power-driven mowers or cutters.\n• Kitchen work and other work involved in preparing and serving food and beverages, including the operation of machines and devices used in the performance of this work, including but not limited to, dishwashers, toasters, dumbwaiters, popcorn poppers, milkshake blenders, and coffee grinders.\n• Cleaning vegetables and fruits, and wrapping, sealing, labeling, weighing, pricing, and stocking goods when performed in areas physically separate from areas where meat is prepared for sale and outside freezers or meat coolers.
203777
I'll just give you one for-instance.\nLook at advertising aimed at children--sugary cereals for instance. (I read the label on one the other day. The first four ingrediants were: Sugar, Corn Syrup, Wheat and Honey--3 out of four of those are types of sugar!) The commercials make this cereal very appealing to children, with bright colors and favorite cartoon characters and free (junky) gifts in the box.  Kids beg mom for cereal, mom buys cereal, kids eat it, get hooked on sugar.\nSame thing with fast food.  Free toys, usually tied into a kids' tv series or movie, cool playgrounds.  Kids want the free toy, want to play in the playground.  But the meals offered with the toys are full of fat, and few parents chose the option of milk or juice; they take the soda.  The five minutes the kids spend running around doesn't begin to use up the calories in their "happy" meal. \nWhen I was little, we didn't even HAVE a Mcdonald's in our town (now we have 3).  We had to drive to another town to have it. It was a HUGE treat and I got it maybe once a month. Now there are fast food restaurants everywhere and kids go all the time--more than once a week if not every day.\nAnd of course the whole video game industry-xbox, play station, etc, encourages children to stay inside and sit still instead of burning off some of those fast-food calories playing outside.\nI won't even get into all the fear spawned by media which makes parents think there are child molesters everywhere and better to have the kid inside and visible than outside in the fresh air.\nWhew.  \nLots of ranting like this on my blog.\n(spell check is down, sorry for any errors.)
26616
Yes, it is. Not just food, but almost all ads. I don't think stronger control will work. Advertising people always know what to do to manipulate. They do researches to find out consumers expectation. Ads are made based on what they found. Ads describe details people like to hear and see. Negative things that the law make them have to be stated are usually hidden in very small letters. Educate the audience not to believe everything advertised is more important.
697033
such a broad question...\n\nadvertisement?\nword of mouth?\ninformation through schools with health infomation/advertising?\nPeering?\n\nbit open.. maybe try to get a uni advertising course to have you as a live client. if you had about 40 LCC students doing this project you'd sure find something great. and your helping them aswell with live work.
830051
Find out from the parents if there are certain food they are not allowed to eat , drinks they can't have. I suggest you keep a notebook log of each of your customers' likes and dislikes.\n\nHave you taken a certified babysitter's course ? You might consider that.\n\nDon't prejudge them because they have add, each child is different and may have different needs . They may have meds they'll need to take during the day too and they must be timed.  \n\nYou can always read to them, play some video games or just regular games.  Take them out to a park or in a safe yard to play with them, but watch them every minute.\n\nYou can bake simple things with them like cookies if they're allowed them. Or even if it's ok with the parents write letters to santa .\n\nTeach them some simple crafts, like painting macaroni and sticking it to styrofoam balls or cones to make christmas decorations . Have them finger paint for you but do it with pudding rather than finger paint and make sure you have the shiny paper that pudding will adhere to , but check with the parents first. Buy books on children's games  and songs and finger games you can do with them.\n\nDo the parents have established bed time routines that must be followed, times , drinks of water, stories that must read, toys that must be said good night to etc. \n\nI 've always found about an hour before bed time comes we start to calm things down.If you can give them a bath although,get them into their pjs. Find a soothing story both will like, Winnie the Pooh, Wind in the Willows etc, tuck them in bed or cuddle them in a rocker and read them a story.  You can also put soft soothing music on to lull them to sleep.\n\nOther things you can do with before going to sleep, play with playdough on mats, colour, play a game like candyland or memory games or uno . Do imaginative play with them with their stuffed animals trucks etc.\n\nDon't take your friends or bf with you and don't just sit and do your homework with the tv on and let em run wild.\n\nMake up a babysitter's kit of fun stuff to do with kids, it need not be expensive but bring it with you and make sure it's age appropriate.\n\nRemember these little ones are YOUR responsibility to don't take it too lightly that mum and dad have put them in your care.
1169052
There may be some products/market research that are designed for teenagers. But there's not that many. Check with legitimate online marketing companies if they are looking for teenage panel members.\n\nThe rule, as always, is to stay away from those that ask you to pay before you can get these surveys. \n\nLegitimate market survey companies such as Pinecone Research recruit members based on demographic characteristics -- e.g. mothers of babies 0-12 years old -- and will send surveys of products and services targeting this demographic group. Pinecone Research, however, pays only $5 per survey -- you're definitely not going to be rich with that. They can give you anywhere from 1-5 at most surveys in a month. \n\nOther companies simply ask you to answer as many research as possible, and you don't earn anything just the chance to win at a raffle (which I find lame).\n\nThe article "Earning Money from Surveys" provide a short list of legitimate market research firms and contains explanations of what to look for when joining surveys (and weeding out the fraudulent ones)\nhttp://www.powerhomebiz.com/vol121/onlinesurvey.htm \n\nPinecone Research http://www.pineconeresearch.com\nGreenField Online http://www.greenfieldonline.com \nHarris Poll Online http://www.harrispollonline.com  \nBuzzBack http://www.buzzback.com  \nSurveySite http://www.surveysite.com \nSurveySavvy http://www.surveysavvy.com\nSurvey Spot http://www.surveyspot.com/\nhttp://www.internetpaidsurveys.com/
245670
ChiefMarketer.com has an interesting article that first tries to understand the way of thinking of the baby boomers and senior citizens, then what it means to marketers:\n\n1. Enjoy—but make smarter choices. Seniors seek moderation in their lives, but not really to give up all their pleasurable habits. Instead of their usual food, they may want low-fat; or if they buy steak, it may be smaller portions.\n\n2. Prioritize family ties. Any product that will help seniors cherish simple pleasures with their family and pets.\n\n3. Explore a holistic attitude toward health. From choosing organic products to eating fresh foods, boomers like to do more than just see their doctor regularly. \n\n4. Carve out time for self-improvement. Exercise, gardening, walking to chasing grandkids are now a routine part of their lifestyle. They may also try a new hobby and going back to school, even sports (e.g. travel packages for seniors)\n \n5. Give back to the community. They do more work with charities and to volunteer work rather than just writing checks.\n\nIn the article "Older Population: Discover this Growing Market for Small Businesses" I listed some business ideas that target the seniors specifically.
549865
Depends\n\nSome kids respond to things such as apple juice, prunes, raisins, etc. Some don't\n\nSuppositories are also an option.\n\nMy kids reacted well to spicy food, or something like greasy hash-browns.\n\nIf all the typical things you have tried in the past do not work, I'd just give a quick call to the pediatrician's office for any advise they would have.
947634
One of the main things I would incorporate is to ensure that they are child friendly and family friendly. This immediately increases your target group and opens you tourism market.
1146998
The root cause? Poor parenting skills. Letting kids choose to eat bad food, or even choosing it for them. Not instilling good eating habits and good food choices from day one into the child.  This is aided by a plethora of advertising aimed at children (sugary, fried and fast food) with toy and movie tie-ins.\nThe results? A lifetime of being overweight, unhealthy and discriminated against.
875093
Market targeting would be deciding which market to go after like government, automobile, telecom, construction, education, manufacturing, consumer, etc.\n\nTarget marketing is to go after specific areas within a market like Universities, high schools, Telecom manufacturers as opposed to telephone companies, etc. It can become very targetted like going after History teachers, purchasing agents in one industry, Lions Club members, Cadillac owners, carpenters, graphic artists, etc.
208665
you need to first identify who is your target market,\nsuch as age group,and many more variables, then you can establish a strategy to target that specific group,with\nwhat they identify with in correlation to your product.\nYou know this is very basic stuff, maybe you should hire a firm to help you along.
681220
I think you should study the market a bit and learn about people. Then define what you product communicates and what offers. Then you decide your best strategy. For nutrition products, you could use network marketing. If there's a nutrition chain in the market, you should talk to them. Over at the internet is a good way to find local representations. Remember that your web page should be very persuasive. In the end, I think you should get some marketing advice from a friend or consultant.
722967
teaching or the food industry