In 1984, Coke introduced "New Coke," a drink with a slightly different recipe more intended to taste like Pepsi.  In the blind taste tests, New Coke fared very well and most people surveyed said they preferred New Coke over Pepsi.  If this was the case, how come when Coca-cola launched the product, New Coke failed so miserably?  It was a complete disaster.  There were protests around the country.  How does a product that tested well in market research utimately fail when on the market?
212795
You can't be all things to all people.  You can't use a sample market research group to test brand affinity.  Brand equity is a function of affinity, experience, and promotion over time.  \n\nIf Sony puts out a toilet, people will rebel and say, "Sony doesn't belong in the toilet industry."  Likewise, Coke tried to be the "sweet" soda and the consumers can see through that.  They want the classic American taste and even though the "New Coke" tastes different and possibly better, it still "feels" like it tastes better.  It's all about branding.  That is why we feel safer when we drive Volvos than a Mercedes, even though both cars perform equally in crash tests.\n\nThe protests and push-back from the country was a result of Coke's up-sell agenda.  People think of Coke as an all-American company.  When they start trying to change their image to appeal to a larger audience, people start perceiving the "sell-out" persona.  By selling out, it abandons their core market of loyal drinkers, just like Mac users getting frustrated about the Intel chip in Apple computers.  The Coke loyalists don't want to feel like they are being capitalized on.  No one wants to feel like a company is abusing their loyalty by shoving unoriginal, copycat products in their face.
648332
coke definitely.. pepsi has a too sweet ..bitter aftertaste..
259248
I've never even seen that commercial, so I can't give you the name of the song...  However, Coke sometimes puts commercials up on their website, so you might want to check that out and see if they say anything about it.  There might be a contact address or something on the site and you could email somebody and ask, too.  Sorry I can't help better.
515833
Are you kidding me?  You must be.  I am a muslim woman.  My inlaws are from Pakistan.  My brother in law is the production manager at the Faisalabad Coca Cola Company.  Drinking pepsi and cola is very common there.  Most muslims do drink it.  Please tell me something rational, because this just is not.  It's outrageous.
299132
Boy, that's a vague assignment. If you can write on anything, how about writing about advertising and marketing that makes big blunders, like the Campbell Soup ad for chicken soup. They had the kids eating big lumps of chicken and saying, wonderingly "I didn't know there was CHICKEN in this soup!"--supposed to say "wow our soup is improved" but ended up sending the message that the soup had been watery and inferior. You can think of other examples--the Burger King King mask, so dumb it's a cult classic, etc.
433770
Although the stimulant and hunger-suppressant properties of coca had been known for many centuries, the isolation of the cocaine alkaloid was not achieved until 1855. Many scientists had attempted to isolate cocaine, but none had been successful for two reasons: the knowledge of chemistry required was insufficient at the time, worsened because coca does not grow in Europe and ruins easily during travel.\n\nThe cocaine alkaloid was first isolated by the German chemist Friedrich Gaedcke in 1855. Gaedcke named the alkaloid “erythroxyline,” and published a description in the journal Archives de Pharmacie.\n\nIn 1856, Friedrich Wöhler asked Dr. Carl Scherzer, a scientist aboard the Novara (an Austrian frigate sent by Emperor Franz Joseph to circle the globe), to bring him a large amount of coca leaves from South America. In 1859, the ship finished its travels and Wöhler received a trunk full of coca. Wöhler passed on the leaves to Albert Niemann, a Ph.D. student at the University of Göttingen in Germany, who then developed an improved purification process.\n\nNiemann described every step he took to isolate cocaine in his dissertation titled Über eine neue organische Base in den Cocablättern (On a New Organic Base in the Coca Leaves), which was published in 1860—it earned him his Ph. D. and is now in the British Library. He wrote of the alkaloid's “colourless transparent prisms” and said that, “Its solutions have an alkaline reaction, a bitter taste, promote the flow of saliva and leave a peculiar numbness, followed by a sense of cold when applied to the tongue.” Niemann named the alkaloid “Cocain”—as with other alkaloids its name carried the “-in” ending (derived from the Latin suffix -ina).
326909
Click on Coca Cola and Pepsi price.\nhttp://www.foodtimeline.org/foodfaq5.html#cocacola
648701
You are lucky if  you cannot afford Coke.  The drink is garbage and you should not drink it.  Try fruit juice or something else that is healthy, even water, anything but soft drinks. They insult you when they charge you money for drinking crap.
675000
Hi there. Yes things like Crystal Lite, Diet Pepsi, Diet Coke, Coke Zero, all those bevarages are made to taste the same as the original thing. This is done by adding a chemical which is a Carcinogen I am not a chemist so excuse my mispelling of any sort. However these chemicals which are also used in sugar substitute have been tested repeatedly and have shown drastic agitation of rapid cell growth. Also known as cancers. A cancer is a cell(s) which grow much more rapidly than nature intended, soon they fall out of balance with your other body cells and begin to dominate and destroy matter within the organism (I.E. You). That is what those beverages use to taste somewhat the same to original product but by using less sugar, just more chemicals. These drinks have also been a major cause of migrains, back pains and reflux disease. I would honestly advise you to stop drinking that as soon as possible and switch to Water or Mineral Water. Howver stay away from Propel and such Flavored waters because they too have carcinogens to create those flavors.
301765
Lol.. Im Indian, and you know what.. Few days back, there was a review in a leading newspaper that the largest coke we get in mc donalds, is the smallest that is available in USA!! Same with burgers and chips!!!
348677
Oh My God how absolutely discusting to serve any level of alcohol to a child of that age. Do we not have enough alcoholics in this world without training our children to become one?? It is absolutely ridiculous that anyone would actually agree to doing a trial of this. What happened to good old fashioned water or milk?? These are both very healthy alternatives to sugary drinks such as cola and do not mean putting drugs( because thats what alcohol is, a drug) into a childs system.
359043
Try this link for their press centre. Good Luck!....\n\nhttp://www2.coca-cola.com/presscenter/presscontacts.html
490492
I think it was a"sponsorship" issue.\nIt grew popular, sold out, and started sucking.\nIt's the inevitable life cycle of the internet!
152505
In England there is a Wills cigarette company that has been in existence for over on hundred years. Their main brand is 'Wills' Woodbines' and the also make 'Park Drive' cigarettes. Both these cigarettes have lost popularity as they do not have filter tips and since the introduction of filters in the UK in the 1960's sales have fallen. However they are still popular brands with older smokers and they are cheaper than most others. Naturally Wills need to protect their trading name hence their assertion of copyright laws. If the Pakistan Tobacco Company had persisted they would have had great problems in selling their products overseas due to the slice of the market that Wills already have and would have been subject to legal action.
657108
Coke.\n\nYesterday I heard a news report stating that the word "Coke" is the second most recognized word on planet earth (in ANY language).  "OK" is number one.\n\nSince "OK" is not a brand, and name recognition is the number one goal of successful branding, I guess the honor goes to Coca Cola.
569841
I have a copy of the book mentioned by Jenny K. Although most of th e book reads like an informercial ("if you want to hear more about this, please visit my website...") it does raise some interesting questions on food additives&#92;food addictions.\n\nTo answer your question: IN my personal experience, diet colas, caffeineated or not, will likely lead to a poor food choice. Whether it is the sweetner, insulin reaction theory, or just the simple fact that I am habituated to eat these things in tandem with diet colas, it really doesn;t matter to me, I screw up, that's what counts.
140783
i think its bad....i didnt read your link but companies like aquafina owned by pepsi and dasani owned by coke is bad and then you dont always know who your buying.....they should make it obvious that your buying from them