that are forcing management decision makers to rethink their view on marketing research.Also discuss the potential impact that these changes might have on marketing research activities.
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1. Globalisation. \n   \nNo longer can management think in the box. Focus is on the world much more than localities.\n\n2. Information Superhighway.\n\nThe World Wide Web has changed the way we market. Various options will need to be looked at before money is committed to any form of marketting.\n\n3. Delivery\n\nShipping used to be easy. With the world as your market, logistics have to be in place to meet these needs.\n\n4. International Laws\n\nThe boderless world however necessitates that we know and appreciate international laws which can affect us.\n\n5. Foreign Currency.\n\nHedging, Conversions, exchange rates etc all these are key to operating in the changing world .
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change problems to challenges.\n\nHigh wages and product cost cause several challenges to our budget costs
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Yes, especially new projects or greatly changed existing projects.\n\nReview Benifits vs Cost, Resources required, expected Return on Investments, Marketing Analysis Expectations, Safety Considerations, Technology Use, Mfg Local, Industrial vs Commercial vs Military.\n\nKinda Like taking Murphys Law and turning it upside down or inside out to assure success in the short term as well as in the long term.
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THere may be...more info is probably needed, such as the industry or product category.
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it is said that the accounting department in companies has gone from being a bean counter to the project financce department directly under the finance director and people well versed with operational research techniques are in great demand
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Yes there have been huge changes in marketing since the appearance of the Internet.  In the field of advertising the ads that used to be on radio, TV and the print media have migrated to Internet sites.\n\nWhole new types of marketing have developed such as affiliate marketing, email marketing and SEO or search engine optimization.\n\nI have included resources for these topics for you.
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I'm not sure what your homework answer is supposed to be, but the primary changes that occurred were the expansion of consumer credit and television advertising.\n\nTV ads made products more visible to large numbers of people (consumers) and credit allowed people to buy more than they could otherwise.
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I think the mind can capture more than our conscious thoughts can understand, like body language, symbolism, discrete metaphors.  It disturbs me that commercial media manipulates the "dumb consumer", and yes I believe that it's an industry standard to manipulate our subconscious into thinking they need to buy products to feel well, look good, and be healthy. It's sad.  An easy way to avoid the trap is to turn off the tv, and try to limit your exposure to unsolicited advertisements.
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Actually, this has been something they've been testing for years.  It makes sense to me.  I think they need more research on it though.
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<>Sources of error refers to potential points or places in the research/study that could give erroneous results.
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Academic freedom gives the schools and students on what to do with their educational system.  Thus, they have the choice whether to provide research to students as a service of a business.
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The Production & Operations Management Society has on its website a very interesting study that looks at the impact of technological factors on the software industry \n\n"The Impact of the New IT Technologies in the Business Model Transformation" http://www.poms.org/ConfPapers/003/003-0237.doc
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It depends.. there is so much competition in Marketing research and statistics is becoming easy for most people because of computers. I suggest looking into looking for a career in a Consulting field, this could be a cross between research and statistic fields and you would enjoy it.
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absolutely, but  the work is hard and stressful.  i guess it all depends on what type of sales/marketing your managing though.
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I don't think so. I think you actually have to do the research, submit it in a background information format, and run the experiment.
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There are many schools on management theory and it is you who are being asked to answer that question for your homework and it is only you opinion that matters here - not ours.\n\nGood Luck!!!
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The problem is big money as talked about in the books.  What would happen to the dairy industry, meat industry, drug industry.  You get too popular explaining what really happens to the body when this crap is ingested, these industries will spend millions of dollars to make you look like a fool to keep their billions rolling in.  Sad but true.  Changing individuals is hard enough.  It's like asking someone to change the beliefs they were raised with.          Become the model of extreme health, then people will listen to you more.  GOOD LUCK!