Email marketing is though by many companies to help retain customers, a new survey suggests.
122313
Email marketing 'retains customers'
156815
Customer satisfaction amongst online retailers is slowing
88855
Researchers make communication more personal
89316
Smartphone users not as loyal as they were
122753
Direct mail campaigns 'should tell a story'
12902
Mobile payment systems draw interest from banks, retailers
148388
``We can't afford to ignore the interactive marketing arena''
43636
How older people interact and use email in their daily life
130973
Employers take note:
13898
Young people more willing to pay for content than old
112063
PricewaterhouseCoopers launches probe into email misconduct
133972
Bank account customers 'willing to pay for useful services'
107296
Half of consumers would buy from an unfamiliar brand if offered the right deal
74208
The way the Internet is changing consumers' attitudes towards brands
115990
Businesses grow more confident
62297
Communications database may be run by private firm
104495
More employers looking to hire: