BP is ``changing gear'' with its Olympics marketing activity a month before the Games by focusing on the emotional aspect of the event rather than the more practical side of its sponsorship activation.
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BP 'changes gear' of Olympic activity
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Melbourne Heart vow different strategy
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BP wants to keep using contentious dispersant
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BP Products North America proceeding with $3.8 billion expansion in
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Jpm shifting some swaps to subsidiary
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British Olympic Association signs first sponsorship deal for 2013-2016
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Adidas watches to receive a boost
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Message is more important than image:
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Yesterday unveils brand refresh
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BP working on several options to control oil leak
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Jwala Gutta focusing on fitness ahead of Olympics
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Naxalites will have to change mindset:
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Bharti Enterprises unveils new brand identity
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Blackwater changes name to Xe
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Companies trying new things leading market:
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Brunswick announces organizational changes
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Change is on the way