Hoteliers' 2012 digital marketing budgets need to focus on the direct online channel, which has grown 25% in the past four years, and reverse the trend of OTAs' growing market share, according to an article by Max Starkov and Mariana Mechoso Safer of hotel internet marketing firm HeBS Digital.
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Digital marketing budget should focus on direct online channel
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Online MBA gaining momentum in India
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Research in Motion 'entering a higher mass market appeal level'
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More beds to tackle rise in cancelled operations
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Digital universe expected to double every 18 months
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Broadcasters and marketers are miles apart on rate rises
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Greater Boston and Cape Cod hotels improving
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Market to return to growth next year:
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Nine reveals plans for digital channel
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HomeServe continues to grow international businesses
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Consumers value security more than rewards online
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Great article, Virtual TV & Machinma is going ...
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Retailers expect to sustain growth
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Hoteliers searching for new solutions
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24/7 Real Media announces leadership evolution
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Next Jump, the next big thing in e-commerce?
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Burger King to increase advertising expenditures