SEO 1 Medical has published an article highlighting how medical marketing is shifting from a volume to a value based approach in 2013.
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Medical marketing to shift from volume to value based approach in 2013
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Quest Diagnostics plans to sell HemoCue diagnostic products business as part of its strategy to refocus on diagnostic information services
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The clinical trials market in Poland is growing, but at a moderate pace
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``The industry has got to collect more revenue for its product''
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Smiths group in talks to sell medical division
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Cancer care heads in a new direction
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MD Anderson study takes on defining value in health care
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Transformational technologies creates major shift in industry:
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Business is Warfare:
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Smiths Group confirms preliminary approach for Medical division
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Consumer market to send mixed signals in 2013:
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High family medical bills appear to reduce use of expensive medications:
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Mars shifts creative on key brands
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'Companies to focus more on health initiatives'
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Industries showing strong up and downward momentum
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Drug stocks retrench with broader market;
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Market share of cannabis herb increasing across Europe