Seattle's Best Coffee today announced it will expand its franchising program to offer cafe opportunities in the US This strategic decision to build Seattle's Best Coffee through franchising allows its parent, Starbucks Corporation, to utilize a multi-brand strategy that leverages both the Starbucks and Seattle's Best Coffee brands to capture more of the growing specialty coffee segment, ultimately providing options and variety in the marketplace.
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Seattle's Best Coffee expands franchising program in US
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Brand wants to direct
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Starbucks to take control of French operations
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Starbucks to open 100 stores in Malaysia
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Openwave reviewing strategic options for messaging, mediation businesses
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Service sector is expanding
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Deutsche Bank reiterates ``buy'' rating on Starbucks (SBUX)
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Starbucks to offer free pastries
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Breast is best
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Starbucks restructuring entertainment business
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Federal-Mogul evaluating strategic alternatives
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Companies trying new things leading market:
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Local businesses to be recognized
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Starbucks recalls coffee grinders in China
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How the companies were chosen
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Flagship Framing & gallery opens for business in downtown Cary
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Coffee is good for prostate cancer?