what are the three main categories of situational influences on consumers?
429104
Situational influences are external circumstances or conditions existing when a consumer makes a purchase decision. Situational influences include surroundings, time, reason for purchase, and the buyer's mood and condition.
1072318
['Derived Demand. Organizational buying is based on derived demand. ... ', 'Geographical Concentration. ... ', 'Few Buyers And Large Volume. ... ', 'More Direct Channel Of Distribution. ... ', 'Rational Buying. ... ', 'Professional buying. ... ', 'Complexity.']
195071
['Suppliers of Inputs:', 'Customers:', 'Marketing Intermediaries:', 'Competitors:', 'Publics:', 'Economic Environment:', 'Social and Cultural Environment:', 'Political and Legal Environment:']
131400
['Government legislation.', 'customers expectations of firms.', 'consumer lobby groups.', 'the extent of costs involved.', 'the type of industry in which they operate.', 'the potential for competitive advantage.', 'top-level corporate culture.']
1374562
['Customers form the majority in the market.', 'Customer needs and wants are more "general" & less "specific"', 'Associated with higher production output and capacity (economies of scale)']
94957
Consumer buying behaviour can be classified into four groups: complex, variety-seeking, dissonance-reducing and habitual buying behaviour. These buying decision behaviours vary in terms of the involvement levels and the perceived differences between brands (Lawson, Tidwell, Rainbird, Louden and Bitta, 1997: 523).
496548
["Situational Variables. These are aspects of the environment that might affect the participant's behavior, e.g. noise, temperature, lighting conditions, etc. ... ", 'Participant / Person Variable. ... ', 'Experimenter / Investigator Effects. ... ', 'Demand Characteristics.']
764463
['Consumer choice - Individuals choose what to consume, and this choice leads to more competition and better products and services.', 'Efficiency of economics - Goods and services produced based on demand create incentives to cut costs and avoid waste.']
480579
The buyer's characteristics influence how the buyer perceives and reacts to the given stimuli. After that, the buyer's decision process itself takes place and affects the buyer's behaviour. Consumer buying behaviour is affected by cultural, social, personal and psychological characteristics.
522866
['Complex Buying Behavior.', 'Dissonance Reducing Buying Behavior.', 'Habitual Buying Behavior.', 'Variety Seeking Buying Behavior.']
954967
['(i) Product:', '(ii) Market:', '(iii) Middlemen:', '(iv) Company:', '(v) Marketing Environment:', '(vi) Competitors:', '(vii) Customer Characteristics:', '(viii) Channel Compensation:']
412044
Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.
747625
['Discount seekers.', 'Wandering customers.', 'Impulse buyers.', 'Need-based shoppers.', 'Loyal customers.']
1004439
['Programmed and Non-Programmed Decisions: ADVERTISEMENTS: ... ', 'Operational and Strategic Decisions: ... ', 'Organizational and Personal Decisions: ... ', 'Individual and Group Decisions:']
1031967
There are three major categories of consumer decisions - nominal, limited, and extended - all with different levels of purchase involvement, ranging from high involvement to low involvement. The types of consumer decisions exist on a purchase involvement continuum.
128058
['Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. ... ', 'Dissonance-reducing buying behavior. ... ', 'Habitual buying behavior. ... ', 'Variety seeking behavior.']
682953
The three most important theories of consumption are as follows: 1. Relative Income Theory of Consumption 2. Life Cycle Theory of Consumption 3. Permanent Income Theory of Consumption.