can likert scales be used in qualitative research?
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Rating scales do not produce qualitative data, irrespective of what the end-point labels may be. Data from Likert scales and continuous (e.g. 1-10) rating scales are quantitative. These scales assume equal intervals between points.
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['Applied. Questionnaire, Interview and observation.', 'Survey. Questionnaire, focus group discussion, interview and observation.', 'Case study. Questionnaire, interview, focus group discussion and observation.', 'Ethnographic e.g. correlational research. ... ', 'Historical. ... ', 'Evaluation. ... ', 'Pure science. ... ', 'Action.']
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If your Likert questions are unique and stand-alone, then analyze them as Likert-type items. Modes, medians, and frequencies are the appropriate statistical tools to use. If you have designed a series of questions that when combined measure a particular trait, you have created a Likert scale.
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Qualitative research is regarded as exploratory and is used to uncover trends in thoughts and opinions, while quantitative research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics.
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['Open-Ended Surveys and Questionnaires. Opposite to closed-ended are open-ended surveys and questionnaires. ... ', '1-on-1 Interviews. One-on-one (or face-to-face) interviews are one of the most common types of data collection methods in qualitative research. ... ', 'Focus groups. ... ', 'Direct observation.']
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1. Likert Scale Multiple Choice Questions. These closed ended questions, typically are 5 pointer or above scale questions where the respondent is required to complete the questionnaire that needs them to indicate the extent to which they agree or disagree.
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QUALITATIVE RESEARCH DESIGNS. a formal, objective, systematic process for obtaining information about the world. A method used to describe, test relationships, and examine cause and effect relationships. To gain insight; explore the depth, richness, and complexity inherent in the phenomenon.
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All Answers (16) Categorical for a likert scale as it is an ordinal variable. There is some debate on this topic as some people choose to see it as a continuous variable.
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Qualitative market research is based on specific methods such as individual interviews, focus groups, anthropology, language study. Quantitative techniques are associated with quantitative questionnaires, and their result is online or offline surveys and polls.
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['Qualitative Research can capture changing attitudes within a target group such as consumers of a product or service, or attitudes in the workplace.', 'Qualitative approaches to research are not bound by the limitations of quantitative methods. ... ', 'Qualitative Research provides a much more flexible approach.']
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Qualitative research seeks to understand why people react and how they feel about a specific situation. Quantitative research measures numerical results to help predict possible outcomes.
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Qualitative and quantitative are widely used research methods that act as powerful sources of insight for marketers. Generally speaking, qualitative research explores what people think, feel and do while quantitative gives a measure of how many people think, feel or behave in a certain way.
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Qualitative research methods “explore, describe, or generate theory, especially for uncertain and 'immature' concepts; sensitive and socially dependent concepts; and complex human intentions and motivations.”4 In education, qualitative research strives to understand how learning occurs through close study of small ...
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Grounded theory is a well-known methodology employed in many research studies. Qualitative and quantitative data generation techniques can be used in a grounded theory study. Grounded theory sets out to discover or construct theory from data, systematically obtained and analysed using comparative analysis.
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credibility, transferability, dependability, and confirmability. What strategies are used to establish the credibility of qualitative research findings?
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Data Collection Methods: Empirical research makes use of quantitative and qualitative data gathering methods which may include surveys, experiments, and methods of observation. This helps the researcher to gather empirical data, that is, data backed by evidence.
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While quantitative research aims to measure the impact of the arts on student learning by testing the claims of its advocates through controlled, experimental methods, qualitative research methods may be applied in an effort to describe the impact of the arts in education within the heuristic world of arts education ...