Behavioral Targeting and Contextual Advertising
681660
Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
718666
MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
44255
Microsoft adCenter Contextual Advertising Heating Up JenSense has the scoop on the Microsoft answer to Google AdSense and Yahoo Publisher Network, Microsoft ContentAds beta. Jen says that Microsoft is looking for a few good advertisers who are interested in testing out the contextual ads on Microsoft&#8217;s BIG MONEY channels; &#8220;Selected advertisers just received invitations to participate [...]
568798
A partnership unveiled this week between Microsoft, MediaCart Holdings and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
304002
Research suggests that retailers can use targeted ads to make even those who resist purchases more likely to buy.
305323
Blog: Don't tell mainstream marketers this, but text-messaging promotions can work.
231125
Probing the depths of spending psychology.
177576
China Mobile and Focus Media: Domestic titans selling at knock-down prices.
19496
Early Internet entrepreneurs envisioned a day when consumers would devour short bites of entertainment on their computer screens delivered over the Internet by fat broadband pipes. When the companies failed, executives blamed it on ...
708905
Pay-Per-Click Search Advertising Comes First  There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per-click search engine advertising.  For just about any business looking to advertise online, pay-per-click ...
47803
Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
626699
There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
567919
Yahoo announced new online advertising tools that could give the company an edge against its competition. The tools rely on what is called &quot;behavioral targeting&quot; to make display ads more relevant.
691708
Microsoftâs Digital Advertising Solutions At Advertising Week this week, Miscrosoft is announcing the launch of âDigital Advertising Solutionsâ and a media campaign to go with it. Itâs an effort to bring together Microsoftâs various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV. The press [...]
504767
One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
412629
A partnership unveiled this week between Microsoft, MediaCart Holdings, and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
638900
Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]