Advertising: Agencies and Networks Ponder Nielsen Ad Ratings
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It is unclear how the Nielsen Companyâs new standardized ratings of commercials will affect billions in advertising deals.
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Prime-time viewership numbers compiled by Nielsen Media Research for Jan. 24-30. Top 20 listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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Viewership drops, and networks aren't able to deliver on advertisers' expectations. But will the strike be settled soon?
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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Nielsen//NetRatings, the media  research firm, will overhaul the way it measures the popularity  of Web sites, moving to add two new yardsticks to its service,  it said on Tuesday.
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NEW YORK This year&#39;s upfront is the most complicated in television history, but the general market and Hispanic market are taking decidedly different approaches to incorporating new ratings from Nielsen Media Research in the annual ad market.
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The high ratings for the program have come at a high price for NBC, as some advertisers say they are wary of being associated with the showâs content.
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LOS ANGELES  - Nielsen Media Research  has begun gathering its first data on the audience for Apple's  iPod, calling into question the popularity of its video  offering.
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Despite mounting concerns  about strike-induced ratings shortfalls in coming months, most  advertisers are sticking with their commitments.
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Nielsen/NetRatings plans to drop its old methods of counting pageviews to gauge Web site popularity, instead opting for a system where it would measure how long a user stays on a site. The change will shake up Web rankings quite a bit.
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SAN FRANCISCO -- Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co.
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Prime-time viewership numbers compiled by Nielsen Media Research for Nov. 29-Dec. 5. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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By Eric Gwinn, Chicago Tribune  Feb. 6--This month, TV networks are pulling out all the stops to attract audiences. The larger the audiences, the more they can charge advertisers. So, it may be harder than usual to keep up with your favorite shows. Unless you go to the networks' Web sites.
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NEW YORK The initial round of average commercial ratings data based on three-day-delayed viewing, released by Nielsen Media Research last week through its NPower proprietary service, affirmed predictions by the media agencies: C3 ratings would be much closer to live program ratings than to either live-plus-same-day or live-plus-three-day program stats.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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Â· Alcohol Concern calls for watershed on commercials Â· Report says publicity sways children's intake