Yahoo Search Marketing Ads Rotating Via Flash on Yahoo Internal Pages
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Yahoo Search Marketing is serving what seem to be some experimental ads throughout the Yahoo Network which use Flash animation to rotate the contextual advertisements which are being served.  I first realized this when doing some research within Yahoo Sports and found it surprising that Yahoo Search Marketing was serving a skyscraper ad with links to [...]
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With the recent admission by Matt Cutts that Google is using the Adobe/Macromedia Search Engine SDK technology to pull text from Flash files, new modes of SEO for Flash can be explored.
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Links to this week's topics from search engine forums across the web: The Great SEO Myths of our Time - Let's Test Hijacking A Google Listing - Internet Searches Getting Re-directed - Search Engines Offering SEO Services? - Shopping Search Arrives as an Important Vertical - Is Having A Yahoo Directory Listing A Hindrance? - Google Not Reporting All Backlinks
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Today I was listening to the Search Pulse on Webmaster Radio and Chris Boggs of Avenue A &#124; Razorfish, who I&#8217;m meeting for a spring training baseball game tomorrow, mentioned that links in the Yahoo Directory do not use redirects or tracking code. The links in the Yahoo Directory are clean and organic which fortifies Yahoo [...]
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People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Links to the week's topics from search engine forums across the web: New Yahoo Bidding Information - Internet Advertisers Want Sales Not Branding - Strategy Needed for New International Site - Yahoo Integrates Answers Into Search Results, and more.
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Internet media company Yahoo Inc.   will offer its marketing clients tools to create more  personalized advertisements to Web users as it strives to build  its share of graphical display advertising.
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Ads served to search query results based on category rather than keywords.
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Internet Explorer users are at least four times as likely to click on Web ads than Firefox users, a German advertising technology company said last week.
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Yahoo! and Adobe announced an agreement that will make HTML and PDF seem a more similar browsing experience. In the process, it should drive more traffic to Yahoo!
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InfoWorld - People are clicking more often on ads served up by Yahoo Inc.&#39;s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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Google &#038; eBay Partner for &#8216;Click to Call&#8217; The WSJ (sub req&#8217;d) and NY Times (reg. req&#8217;d) are reporting this morning on a deal in which Google will distribute ads on eBay&#8217;s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [...]
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Blog: Google now lets advertisers see exactly which web sites their ads appear
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Yahoo has been practicing paid inclusion under the Yahoo Search Marketing and Inktomi umbrellas for almost 5 years, yet for some reason Paid Inclusion does not get the coverage in the Search Marketing community it deserves. Why not? My guess is the modification of organic listings with paid results and all around tracking can be seen [...]
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'High risk creative' on out of control web A Yahoo-owned advertising network became the unwitting ally of cyber crooks after it spewed millions of Trojan-laced banner ads on MySpace, PhotoBucket and other websites.â¦