Reebok goes Hollywood to refashion its marketing
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WEST HOLLYWOOD, Calif. -- Reebok's new strategy: To be seen is to sell. And what better place to be seen than on North Robertson Boulevard, the Rodeo Drive of the younger, hipper set.
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Corporate ownership is changing the face of haute couture.
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Crocs looks to extend its hot shoe line with a push into apparel.
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Once a flimsy afterthought in American retailing, the lowly, free store bag is undergoing a luxurious makeover.
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Reebok's US sales will probably drop again in 2007, but worldwide the brand is expected to grow to a $5 billion business within three to five years, Adidas chief executive Herbert Hainer said yesterday.
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If you picture an Olympic team as athletes in tracksuits with a few blazer-clad types in the background to look after them, it is time for a radical rethink.
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Ruby Tuesday has some work to do to revitalize its brand.
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German sports goods firm Adidas   expects a turnaround in sales at U.S. subsidiary  Reebok by the end of the year, a German magazine quoted the  group's chief executive as saying.
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By Eric R. Danton, The Hartford Courant, Conn.  Dec. 12--Remember when shopping for clothes and watching music videos were separate activities?   Such barbaric times are behind us, thanks to StarStyle.com.
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Revlon is considering a global campaign for its Mitchum deodorant brand and has contacted agencies for ideas, sources said.
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Shoes and bags Â such as those seen at Dolce & Gabbana's Milan show Â have become the obvious way to snare consumers while fattening the bottom line.
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They look like ads for trendy shoes, handbags and clothes, but the colorful designs that will adorn The Fashion Center Information Kiosk on Seventh Avenue are selling a civic duty rather than the latest style.
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Eddie Bauer Holdings Inc., a  retailer of casual clothing and accessories, on Thursday put  itself up for sale again as it struggles to revamp its  merchandise and revive its brand name.
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Athletic shoe and apparel maker Reebok  International Ltd. RBK.N on Thursday posted  better-than-expected quarterly earnings, helped by improved  sales due to acquisitions and the weak dollar.
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The flashy accessories that accompany   top designs on fashion runways are well beyond the budgets of   many a fashionista, but even the most cash-strapped consumer   has one way to copy the looks -- rent it.
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Does the apparel and body care company's reorganization highlight a new direction?
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The company needs to focus on its core brand rather than launching new products.