Yahoo opens Panama ad system upgrade to newcomers
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Yahoo Inc.  said on  Monday it is opening up its new advertising system for testing  by newcomers and potential converts from rivals, marking  progress in its long-awaited upgrade.
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Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner.
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Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.
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As part of its site revamp launched on Tuesday, Yahoo Inc. further embraced XML syndication technology by mixing feeds from Weblogs and other sites more prominently into its My Yahoo service.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
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Yahoo is using its International appeal to jumpstart its mobile advertising efforts by signing Hilton Embassy Suites, Nissan, Pepsi, Proctor &#038; Gamble, Asia-Pacific and Singapore Airlines to be initial advertisers within Yahoo&#8217;s mobile advertising network. The brand building campaigns are set to beginingg in the US, Asia and Western Europe, and Yahoo has high hopes to [...]
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EBay signed a similar partnership in May with Yahoo that included ads on domestic pages.
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Overture Services, Yahoo Inc.'s  Web-search advertising unit, on Monday said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach.
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Yahoo launched its Project Panama ad-ranking platform in the United States in a much-anticipated effort to more effectively convert user visits into advertising revenues.
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In this release, new features include key enhancements that allow visitors to register on your site and provide basic profile information for display to other site visitors. By Dan Ragle. 1120
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Internet media company Yahoo Inc   said on Tuesday it is adding media-playing features,  large file transfers, new languages and other tools to its  instant messaging service.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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Yahoo says the acquisition of Rivals.com will expand the community offerings and open publishing capabilities of Yahoo Sports.
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Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new paid inclusion program.
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Yahoo Search Marketing Upgrade Information  It&#8217;s almost Q4 2006 and Yahoo Search Marketing has sent out a notice to its advertisers yesterday about the new &#8216;Panama&#8217; YSM platform, changes and its transition. Search Engine Journal reviewed the new Yahoo Search Marketing platform at Search Engine Strategies San Jose, and this new announcement lends to some [...]
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Yahoo is overhauling the way it sells advertising in the US, in an effort to help revive the business.
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Yahoo Inc announced on Wednesday an exclusive partnership with Bebo to manage display advertising on the social networking Web site in Britain and Ireland, giving it access to more than 11 million sought-after users.