Warner Backs Blu-ray, Tipping DVD Scales
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Warner Bros. said Friday that it would exclusively release high-definition DVDs in Sonyâs Blu-ray format, dealing a big blow to Toshibaâs rival HD DVD technology.
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Backers of the Blu-ray high definition DVD system receive a twin boost in their format war with HD DVD.
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Blu-ray DVD titles outsold rival  HD-DVD titles by almost 2-to-1 in the first nine months of the  year, but analysts expect additional HD-DVD support and new hit  releases to "transform" the high-definition DVD battle score in  the fourth quarter.
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Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.
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Warner Bros. Home Video is hoping a new technology developed by its engineers will finally end the debate and confusion over competing high-definition DVD standards. Three employees of the entertainment giant recently filed a patent application for a disc capable of playing on the two competing high-definition DVD formats.
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Toshiba Corp  said on Sunday its HD DVD high-definition video format is not dead despite being dealt a big setback by Warner Bros studio's decision to exclusively back Sony Corp's  rival Blu-ray technology.
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Warner Bros., the only major movie studio to release titles on both of the rival high-definition video disc formats, has decided to drop HD DVD and exclusively back Blu-ray Disc, it said Friday.
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NEW YORK/LOS ANGELES  - Time Warner Inc's   Warner Bros studio on Friday said it would exclusively release  high-definition DVDs in Sony Corp's  Blu-ray format,  dealing a big blow to Toshiba Corp's  rival HD DVD  technology.
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Blu-ray appears to have won the high-def DVD format war, as Paramount announced on Monday that it would dump HD-DVD in favor of Sony's Blu-ray format. Last week, Warner Bros. also threw its weight behind Blu-ray.
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US film studio Twentieth Century Fox Film Corp will support the Blu-ray optical disc standard, helping the cause of Sony Corp and other members of the Blu-ray camp in a battle over the next generation of DVDs.
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The consumer electronics company backs a technology lauded by Sony and others, as the DVD format battle heats up.
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The next-generation  DVD format Blu-ray is winning more supporters than its rival, according to its backers.
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Toshiba Corp (6502.T) said on Sunday  its HD DVD high-definition video format is not dead despite  being dealt a big setback by Warner Bros studio's decision to  exclusively back Sony Corp's (6758.T) rival Blu-ray technology.
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By Kiyoshi Takenaka and Nathan Layne TOKYO  - Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.
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Ditches HD-DVD camp Warner Bros is abandoning HD-DVD to settle down in monogamous bliss with Sony's Blu-ray. The company today cited "consumer demand" for its decision to stop selling HD-DVD-format movie titles at the end of May. It is the only movie major to sell high-definition DVDs in both formats, but has already tired of playing the field.â¦
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Warner Home Video's answer to the rift in the high-definition DVD industry will not arrive in the second half of this year as planned, instead reaching the market in 2008. 10-20 movies will be initially offered using the "Total HD" technology, which includes both HD DVD and Blu-ray on a single disc.
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Universal Pictures is among the first Hollywood studios to announce its support for HD DVD, the high-definition optical disc format backed by a coalition of technology companies led by Toshiba.