Digital Gear Goes Green -- Who Cares?
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Vendors proudly demo energy-efficient products and IFA show-goers yawn.
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Consumer electronics aren't exactly easy on the environment Â they consume electricity that contributes to global warming, and toxins leach out of them when they end up in landfills.
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(InfoWorld) - I recently moved from a small apartment in Oakland to a new house in Sacramento. The cat and I are adjusting quite well, thank you, though for about one month, I was without a kitchen. Or a water heater. Or downstairs flooring. It may not have been the best-laid renovation plan. I do have new kitchen appliances, which spent quite some time looming largely and uselessly off to the side of the future kitchen. They're very shiny, which is nice, and they're Energy Star certified, of course I say "Of course," because in this day and age, Energy Starred fridges and stoves and the like are incredibly easy to come by. Plus, they come with little tags that tell you how much you'll save in energy bills per year. Oh, and the local utility will give me money for buying them. So how could I go wrong investing in a green kitchen? Alas, for IT, it's not nearly so easy being green. Swapping out a fridge isn't as quick, straight-forward, or nondisruptive as swapping out a server rack or farm. Determining the potential long-term savings for a bunch of new laptops isn't as simple of figuring out how much you'll save with a new stove (it's right there on the tag). Deciding where to place the dishwasher is pretty much a no-brainer whereas figuring out how to set up your server racks to maximize energy efficiency can be exceedingly complex. In fact, it's likely that you, or whoever runs your business, has seemingly more important things on the brain than developing a strategy for a greener, more energy-efficient operation: boosting sales; keeping the network secure and running; and figuring out who's been stealing Hot Pockets from the Energy Star fridge in the break room. Perhaps youâre not sure where to begin. Or perhaps you're not even convinced that going green -- or greener -- is a worthwhile endeavor, or something you can really afford. Well, let's explore the question -- or rather some answers to the question -- of why going green should matter to you in the first place. 1. Going green really can save you money. For many organizations, that benefit may well be the foremost argument for adopting more eco-friendly practices. Less energy consumption means lower bills -- and hereâs the kicker: You're likely burning (or cooling) away thousands of dollars each year paying for energy that's really not contributing to your bottom line. One of the biggest culprits: cooling costs for the datacenter. In fact, by 2010 IDC predicts that companies will be spending an additional 70 cents per dollar invested in a new server. That's up from 50 cents on the dollar in 2005 and 21 cents per buck in 2000. You'll certainly want to prepare as those costs creep up. It doesn't end there: Waste abounds at organizations, and research has found that companies that work to reduce their environmental impact tend to perform better than their counterparts. Fortunately, there are cost-saving strategies out there. Among them is re-thinking the kind of equipment you can buy (more energy-efficient hardware and standards are coming out all the time), the technologies you employ, such as virtualization and thin clients, and even the way you lay out your datacenter. 2. Going green will help reduce the impact of the imminent energy crisis. Yes, I know: Crisis is often one of those words that media types throw around to cause panic and sell magazines or newspapers or drive Web site traffic. Nevertheless, based on the research I've seen, crisis is an apt word. Right now, energy supply looks to be struggling to keep up with demand. A recent study by the Lawrence Berkeley National Laboratory concludes that, thanks to the industry shift to low-end servers, global power consumption has doubled since 2000 to more than 123 million kw/hours. Power demands are expected to increase by 40 percent come 2010 -- and that's assuming that per-server power consumption remains at 2005 rates. Or consider what Gartner proclaimed at the end of 2006: Half of datacenters will run out of power by 2008. As explained by Timothy Morgan at ITJungle: "Gartner did not, by the way, literally mean that datacenters would go dark in two years after blowing some fuses or melting under their own heat. What Gartner did say was that by the end of 2008, 50 percent of the datacenters in the world would not have enough power to meet the power and cooling requirements of the high-density computing gear that vendors are increasingly peddling." Although this prediction doesn't mean it's time to get hysterical, or start training an army of hamsters to power your server farm, it should certainly be a compelling reason to start looking at ways to conserve energy. Want more information? Check out this Webcast from The Uptime Institute about "The Invisible Crisis in the Data Center." (Registration is required for viewing.) 3. Going green is good PR. Both environmentally- and economically-conscious people like a good news article about the ways companies are leveraging green technology, be it simply investing in more energy-efficient gear, or putting solar panels on top of their datacenters. That kind of positive publicity is good advertising, which also can offset some of the cost of investing in green IT. (These kinds of case studies can also provide useful guides for other companies looking for ways to cut energy costs.) 4. Going green is good for the environment. Ah yes, the environment. Trees. Oceans. Fresh air. Turtles. I'm personally in favor of all of those things (even those vicious snapping turtles that would bite off a toe without a second thought). And IT commerce in general has a huge impact on the environment, such as landfills piled up with improperly discarded computers and servers, wasted printer paper, as well carbon dioxides contributing to global warming. Yes, I do realize that some people remain skeptical as to whether or not global warming is real and a concern. (Some people also remain skeptical whether the Earth is flat and whether it revolves around the Sun.) Too flippant? Perhaps. Let's just say that even the previously skeptical political leaders of the world are acknowledging that global warming warrants consideration, and that it requires reducing the carbon dioxides and toxins we spew into environment (and later inhale). And even if you disagree with those who proclaim global warming a concern, you'd best prepare for forthcoming regulations on reducing energy waste -- or risk legal headaches. Yes, there may be a significant up-front cost required to switch to leaner, greener machines -- but there are also incentives out there (federal and local) to help you get the job done. I'll help keep you abreast of those in the coming days and weeks. So there you have it: four simple reasons to consider embracing green IT at your organization. Be sure to check in regularly at my Sustainable IT blog for the latest news and analyses about green IT.
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Computers long ago ceased to be simply tools. Instead, like digital music players and digital cameras, they are coming to reflect peopleÂs tastes and aspirations.
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When Steve Jobs announced the MacBook Air at Macworld, he touted its environmentally friendly construction. Greenpeace welcomed the new eco-talk, but said Apple could still be doing more.
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eco-IT should take off because of its potential for cost savings and because new tech gear usually has some environmental component anyway.
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Investment skyrockets Clean (read green) technology is the new investment hot spot, according to a report on US venture capitalist spending in 2006.â¦
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We think a lot about getting new gadgets, but not so much about getting rid of old ones. The result: old cell phones, defunct laser printers and Pentium III computers gathering dust.
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(InfoWorld) - A group of some of the biggest technology companies said they've committed to a plan to improve the power efficiency of equipment they make and use. The Climate Savers Computing Initiative , which includes companies such as Google Inc., Microsoft Corp., Intel Corp., Hewlett-Packard Co., Dell Inc. and Sun Microsystems Inc., aims to improve the efficiency of power sources for computers and servers and encourage end users to take advantage of underused power management techniques. Only about 50 percent of the power that leaves a power outlet reaches a PC, because inefficient power cords leak energy, Google's Senior Vice President of Operations, Urs Holzle said Tuesday during a press conference to announce the program. Climate Savers has defined a series of standards for power supply efficiency in servers and PCs that it suggests members adopt between now and July 2010. By 2010, the Climate Savers standard will define a power supply that is above 95 percent efficient, Holzle said. The program asks manufacturing members to build products to the standard and companies to pledge to buy products that have the improved power supplies. The improvement doesn't require the development of new technologies. "This is all do-able today with technology we have and know," Holzle said. The reason that vendors haven't deployed such efficient power cords is because they cost more, said Pat Gelsinger, senior vice president and general manager of Intel's digital enterprise group. A PC with a more efficient power cord would cost around US$20 more and a server an additional $30, he said. To address that price premium, Climate Savers is encouraging energy companies to issue rebates to users that buy products with the more efficient power supplies. Over time that cost premium is expected to drop with volume production, Gelsinger said. In addition, end users will save on their energy bills, also helping to offset the cost, he noted. Another component of Climate Savers is general education and encouragement for end users to take advantage of power management mechanisms that are typically built into existing PCs. "Ninety percent of PCs are capable but aren't utilizing power management techniques," Gelsinger said. "We want to drive IT policy in enterprises," he said. Improving power supply efficiencies and the use of power management techniques along the timeline Climate Savers has described would reduce global carbon emissions from the operation of computers by 54 million tons per year. It would save 62 billion kilowatt hours of energy in 2010, worth around $5.5 billion in energy costs, the group said. In its own data centers, most of Google's servers already have power supplies that comply with the Climate Savers standards for 2008 and 2009, Holzle said. Google began investing in the more expensive supplies because "it's worth spending a bit more on the power supply to save on the energy bill," he said. He defended Google's overall carbon footprint, despite questions about company jets that are hard on the environment. He pointed to the solar power used at the company's headquarters and incentives for employees to buy hybrid cars. In addition, he hinted at future energy-saving programs that the company plans to announce soon. Although Holzle said he knows Google's carbon footprint, he declined to share it. Other companies that are already part of the program include Yahoo Inc., Hitachi Ltd., eBay Inc., Advanced Micro Devices Inc., NEC Corp., Red Hat Inc., Lenovo Group Ltd., Unisys Corp. and the Linux Foundation.
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Technology firms and gadget lovers are urged to think more about the environment as new regulations come into force.
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New industry standard should offer cooler, quieter systems--so why isn't anybody rushing to embrace it?
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Green tech financiers share tips for spotting sustainable startups.
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A crop of ostensibly environmentally friendly websites promise to reduce your carbon footprint. Their actual impact on the environment is negligible, however.
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With its plethora of gadgets that  become outdated almost as soon as they are sold, the consumer  electronics industry is an unlikely champion of the  environment.
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Green machine VIA has begun shipping what it claims is the first ever carbon-neutral computer processor. It's balancing the reduced carbon emissions resulting from the use of its C7-D chip with carbon removal efforts such as reforestation and energy conservation programmes, the company said today.â¦
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Though technophiles are the ones who usually like to brag about their electronic toys, recently, even tech novices have started crowing about their digital video recorders.
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MOUNTAIN VIEW, Calif.  - Google and Intel are going green, and they hope to drag the world&#39;s computer users with them. The tech giants Tuesday unveiled the Climate Savers Computing Initiative, a voluntary program they hope will make energy-saving computers the norm. A typical PC wastes about half the electricity it draws. Power-saving technology exists but costs about $20 extra per PC, or $30 per back-office server, says Intel Senior Vice President Pat Gelsinger.