Amateur ads follow Super Bowl tradition
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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When quarterbacks Kurt Warner and Eli Manning filmed a commercial for the NFL Network, they were armed with only their Giants jerseys and a shared sense of humor.
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For those who tune in to the Super  Bowl just for the commercials, there's now a way to watch them  online shortly after they are shown, without having to put up  with all that football in between.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.
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Every year, even casual football fans are tempted to splurge on new big-screen televisions to watch the Super Bowl.
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
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Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship.
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(305 sec.) Why Super Bowl commercials still offer good return on investment.
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WE CALL FOOTBALL a game. But Super Bowl Sunday reminds us that the National Football League is big business. A minute of advertising time goes for more than $4 million. Winning the game means big dollars and enormously lucrative opportunities for coaches and players.
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The company wants to charge more money for ad time during the Super Bowl.
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These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.
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Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.
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Super Bowl ads, which cost $85,000 per  second during this year's game, fumbled overall as they failed  to connect with viewers or just scared them, according to  researchers who tracked people's brain activity.
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.