"Halo" no longer just a game for Microsoft
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Microsoft Corp  wants  video gamers to "finish the fight" when the last chapter of its  "Halo" trilogy comes out next week, but a carefully crafted  merchandising strategy will make sure Master Chief lives on for  years to come.
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Description: Game reviewer Robert Holt explains the new Xbox game Halo 2, released Tuesday. It&#39;s expected to bring in an estimated $80 million; the original Halo lured many gamers into buying Microsoft&#39;s Xbox in the first place.
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Microsoft isn't the only company soaking up the gravy from this week's release of "Halo 2", the smash successor to the company's breakthrough shooting game for its Xbox console. [Missing Links]
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It takes a special kind of person to stay up all night and stand in a line nearly 250 people long just to buy a video game -- but for rabid fans of the first "Halo" on the Xbox video game console, it was well worth the wait to buy the new "Halo 2."
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The video game &quot;Halo 2&quot; is considered a &quot;killer app&quot; for Microsoft&#39;s Xbox game console -- a piece of software popular enough to drive big sales of the underlying hardware.
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Gabe: Well tomorrow is the 25th and many of you will probably start celebrating tonight. I'd like to believe the midnight parties and festivities are related to my Birthday tomorrow but it's more likely your all excited about Halo 3. I had the chance to play through the entire single player campaign with Tycho and Robert and I can say you probably will not be disappointed. I never really got into the Halo story. I thought it was because there just wasn't much story there to get into. I got this link last week though and I realised that there's actually a really cool story, the problem is the games do a terrible job of telling it. I recommend reading this thread before you tackle Halo 3. It lays out the history of the Halo universe really well. Like any sequel it helps to have played the previous games but in this case I don't even think that's enough. The story in Halo 3 simply doesn't make a lick of fucking sense on it's own and they make zero effort to help players that might be new to the series. I don't mean there isn't a movie at the beginning that's like "previously on teh Haloz!" I mean they just assume you know everything in that thread forwards and back. Honestly though it's Halo. You can play through the thing, shoot a bunch of guys skip all the cut scenes and have a damn good time. It's just sort of sad that there's such a rich universe there that the games aren't conveying.I've got some stuff to say about the Halo 3 advertising as well but I don't want to spoil anything. We can talk about it later this week once you've all had a chance to play it.I wrapped up our eight page Assassin's Creed comic last week. Those of you who purchase the Limited Edition of the game will get a bunch of cool stuff including a copy of our comic. It's a little prequel story that provides some background info on the main character. I think it turned out pretty good and I'm excited for you guys to see it. The game ships in November but I'll go ahead and post the cover now so you can see my take on Altair.  -Gabe out
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Since its debut in 2001 as an XBox launch title, Halo has sold over 5 million copies worldwide. In doing so, it has received critical acclaim from reviewers and avid gamers alike.
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It takes a special kind of person  to stay up all night and stand in a line nearly 250 people long  just to buy a video game -- but for rabid fans of the first  "Halo" on the Xbox video game console, it was well worth the  wait to buy the new "Halo 2."
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PC World has posted a news article claiming that the highly anticipated game Halo 2 for the Xbox has been released on the net. &quot;Microsoft confirms that a pirated copy of Halo 2 for Xbox in the PAL video format
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Halo 2 has been released in the US, with fans queuing to get their hands on the Xbox title.
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Microsoft Corp  has cemented its reputation among hardcore gamers with the launch of alien shoot-out "Halo 3," but it is still struggling to attract the mass market audience that has flocked to Nintendo Co Ltd's  Wii console.
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It builds on Halo 2 in ways you'd expect, but new modes and options also send the series in exciting new directions.
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Microsoft reportedly has sold a development studio that makes its sports video games, the second time in recent months that the company has sold off a game-development operation, effectively changing the gaming industry landscape.
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Although it is not yet widely visible to the outside world, some people inside Microsoft are beginning to change how the company has traditionally developed software.
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Microsoft Corp  has  cemented its reputation among hardcore gamers with the launch  of alien shoot-out &quot;Halo 3,&quot; but it is still struggling to  attract the mass market audience that has flocked to Nintendo  Co Ltd&#39;s (7974.OS) Wii console.
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Halo 2 has the feel of an instant classic, with addictive gameplay and impressive graphics.
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Tycho:  There's a new Alternate Reality Game spinning up for Halo 3, God Damn them - God Damn them to hell.  I know perfectly well that I am being subjugated by a sophisticated marketing effort, that the best one can accomplish in these games is to get a real good look at the teeth before the mouth closes around you.  I type this even as the rabbit holes stand open in two other windows.  I don't presume to speak for the entire species, but there is something about secrets that does bit the mind.