Getting Your Kicks on Television
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The Ultimate Fighting Championship has emerged from almost complete disrepute to become perhaps the fastest-growing spectator sport in America.
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Can't get enough of television? Grab your weekly gossip from the industry right here.
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An increasing number of television  viewers are producing their own shows, and the TV industry is  frantically trying to figure out how to combine broadcasts,  Internet movies and home videos into one package.
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Americans who don't know the difference between high-definition television and digital television are about to learn, thanks to a federal mandate that kicks in this week.
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The NFL Network will be broadcasting the Patriotsâ pursuit of regular-season perfection to television viewers who are aware of the channel largely because they cannot see it.
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Sometimes a TV series needs a tune-up. Tweak the plots, juice the promotion and it may end up a challenger in the ratings race.
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Answers to common questions about digital television:
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The trend toward parking ourselves in front of a television and not moving until &quot;natural&quot; needs take over has heightened.
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An increasing number of television   viewers are producing their own shows, and the TV industry is   frantically trying to figure out how to combine broadcasts,   Internet movies and home videos into one package.
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Some television networks are racing to develop eye-catching score boxes. Fox, for example, now has fire coming out of its baseball scores.
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NEW YORK Now that the broadcast TV upfront market is nearly complete, buyers are setting their sights on cable. Many are wondering whether that market will be as strong, in terms of total dollars and price hikes, as its network counterpart. The answer, sellers say, will depend on whether buyers want to use the new commercial ratings as currency, as they did with the broadcast market. There are indications, and good reasons, that they might not.
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By Scott Leith, The Atlanta Journal-Constitution  Feb. 16--People TV is, like most public access stations, a good bit out  of the ordinary.
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How signing NASCAR's first nationwide TV deal helped grow the sport.
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The TV networks have begun to put programs on the Web. The selections are crisp, clear, legal and free. But there arenât many choices, and they donât stay on the Web long enough.
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This year television â good, bad and mediocre â found itself obsessed with big shots, big bucks and the arduous climb up the class ladder. So letâs hoist a glass, have some fun and raise some fury.
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1.      Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on ideamarketers dot com for reference. Look at my articles section and you'll find them.    Once you have a kick it press release, go to prweb dot com and sign up for an account. You can send out a press release for $0, but I suggest a $10 to $40 investment on press releases you want to be noticed. The best days to send out a press release are Tuesday  Thursday. Check out what's going on in the media so you can tie in your press release with the headlines. While your press release is an advertisement, you don't want it to be completely written like an advertisement. It's a fine line you need to walk.    A great resource to get the names, addresses and phone numbers of the people you need to contact in both television and print is the Bull Dog Reporter. However, that might be more than you can afford. If you are on a tight budget, Google top newspapers. Go to their websites and find the contact information.    Don't randomly send out your press release. You need to target your release to the specific beat reporter. Sending your music press release to a sports reporter or your computer release to the wedding reporter won't do you any good.   2.      Do public appearances. Nothing will garner more sales or attention than personal contact and word of mouth. Go to your local mall and ask if they will allow you to do a public demonstration in exchange for what you have to offer. If they won't, ask what the costs are and then go to local business to offer them a piece of the action in advertising if they donate money.    There are many other avenues to spread the news: Local supermarkets, libraries, coffee shops, etc. Music can be sung, books can be read, products can be demonstrated and services can be spoken about and validated if you have recommendations from those people who have successfully used your service.    This will help compel those who are listening to want to invest money in you and your talent. People are more likely to buy when they have a personal experience with the product or person. Make sure to invite the media to your event and advertise it to the hilt to ensure a bigger turnout.     Put up flyers, call up your local cable company and find out how much it costs to advertise. Commercials at the local or regional level during prime time will only cost you $30 a spot (approx.).  That's for advertising on VH1, MTV and many other very high profile shows.    Go to a college that has an excellent audio/visual department. Many students will only ask for the price of the film as long as they can keep a copy for their final exam. If you have a larger budget, many professional services will do an entire commercial for $5,000. A great company is Event Management Services. Ask for Marsha Friedman who is the President. 3.      Use the web to its full advantage. Set up shop on the World Wide Web if you havent already done so. Web sites do not guarantee money, but they are an additional source of advertising for you. Join web rings. While I had seen many of my competitor's use this on their web sites, I never joined one. One day I made a decision to do just that and my Christmas web site went from being unseen to the top five for my search string of Christmas with love and other terms. The results showed up in one week.    If you don't know how to create a web site, you can go to your local college as I stated prior. There are also many web sites like webmonkeys that have quite a bit of information to help get you started. Don't waste money on people who promise you top ten ranking at this point.            4.      Donate your time and services sincerely to charitable events. Eventually you'll be able to donate your item or services and get valuable advertising without cost in exchange. Charities that I can personally recommend are the Special Olympics, Make-A-Wish and Saint Jude's Hospital. Many other charities I have worked with are just as wonderful. They need the help and you do too. Why not help someone else and in exchange, you may be able to help your business? 5.      One of the most important tips is to strategically align yourself with other successful entrepreneurs.
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For many of the broadcast networks' new fall shows, interested fans don't have to wait until they actually appear on television. How old-fashioned.