Getting a search engine ranking
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In the final article in a series on building a website, Michael Herman explains how Google ranks webpages and what you can do to improve your ranking.
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Nielsen//NetRatings (NASDAQ: NTRT) reports May 2007 data for the Top U.S. Search Providers.  Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.
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Plus: Is Microsoft search engine crawling Google? [News.com Extra]
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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What is Search Engine Optimization?   It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and ...
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Huge databases that generate Web site content on the fly can be the bane of search engine spiders' existence. They can't find pages; they can't see URLs. So they can't index pages.
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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The core business of Internet search engines is being threatened by the evolution of new generation of content providers. The search engines like Google or Yahoo make money by indexing the web sites all over
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Last month I touched upon how to achieve a high quality index score in the new Yahoo Search Marketing ranking system which will help your sponsored link advertisements rank highly on Yahoo, giving you a step above your competition. Most of the information was from a patent application I found  on the ranking of sponsored [...]
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A search engine with a falling audience, and no clear direction--but it's cheap.
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Study shows the second- and third-place search engines are gaining users.
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Links to this week's topics from search engine forums across the web: SEO Thoughts on Google - Yahoo! Local Listings - New Program - User Reviews and Local Search Optimization - Data Providers: The Engine That Drives Local Search - Google Affiliates Update - Confessions of a White Hat Content Spammer: What I've Learned by Ignoring Google
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Getting Specific With Local Search Engine Optimization  Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching ...
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Nielsen//Netratings released their statistics on search engine market share and usage today which ranked the search engines by usage and growth. Google still dominates the American search engine market with almost half of all US searches taking place via Google.com and its partners. Google also enjoys more than double the amount of searches than Yahoo, [...]
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PHPClasses.org has reviewed a new book today - "Professional Search Engine Optimization with PHP" from Wrox Publishing by Jaimie Sirovich and Cristian Darie.    This is a topic about which there is a lot to say, starting from the Google page rank algorithm, and what to do, as well what you should not do, to have your sites optimized to attract as many visitors as possible using search engine sites.   That is precisely the main topic of the book "Professional Search Engine Optimization with PHP". Despite the title mentions PHP, most of the knowledge presented in this book applies to all kinds of sites, independently if they are served by PHP code or not.    Manuel notes that the "PHP part" mostly has to do with the creation of dynamic sites and working with current PHP applications (like WordPress) to make them more search engine friendly.   Overall, this is an excellent book search engine optimization - SEO. It is very complete. [...] Whether or not you are familiar with the subject, if you are looking for good a book to learn all you need to know about SEO, this may be an excellent choice.