Advertising: Vuitton Is Embracing Medium of the Masses
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In an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said it planned to advertise on television for the first time.
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Blog: Prospective buyers are increasingly inclined to take extra time to search for the best price and features, according to report.
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While Vogue's September issue is still offering its famously dramatic images of 6-foot beauties clad in high fashion, the publication is adding an extra element that is a bit more utilitarian - online shopping.
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Jeans have gone from humble  weekend-wear to high-priced status symbol, with many retailers  betting the denim craze -- especially demand for premium jeans  -- still has legs.
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Whether it's the latest miracle ab exerciser, a get-rich-quick scheme or a weight-loss supplement, many of those call-now-and-order products hyped on infomercials and TV shopping networks are nothing more than tacky junk. Separating the rip-offs from the useful gadgets isn't always easy.
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China Mobile and Focus Media: Domestic titans selling at knock-down prices.
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French luxury goods group LVMH Moet Hennessy Louis Vuitton posted a six percent increase in sales for the full year 2004 and said that operating profits rose 10 percent.
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Luxury goods maker LVMH Moet Hennessy Louis Vuitton SA posted a sharp increase in its first-half earnings Wednesday, helped by more stable international currency markets and strong sales from its wines and spirits, fashion and leather goods and perfumes and cosmetic divisions.
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This holiday season, marketing âcreativesâ are adding cinematic chic and odd flashes of programming to the online shilling of clothes.
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In theory, advertising agencies should love mobile telephones. What better way to reach consumers on the go?
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In a media marketplace heavy on celebrity news, stories are interesting, but pictures reign supreme. Want proof? Just look at the price tags.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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Shoes and bags Â such as those seen at Dolce & Gabbana's Milan show Â have become the obvious way to snare consumers while fattening the bottom line.
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Its new ad campaign may not be focused on the right people.
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Can sensibly priced clothing from a down-to-earth actress stand out in an increasingly crowded market for celebrity-branded fashion?
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As the demand for stylish hardware increases, manufacturers are stepping up to the plate.
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Womenâs Wear Daily has become the latest newspaper to sell advertising space on its front page.