Super Bowl kick-starts digital sales for Petty
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The New York Giants weren't the only  ones to come away from Super Bowl XLII with a storybook ending.  Artists who were tied to the game through live performance or  inclusion in advertisements also notched impressive victories,  especially on the digital front.
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"Madden NFL 2005," the latest  version of Electronic Arts Inc.'s ERTS.O  pro football video  game franchise, sold more than 1.3 million copies in its first  week of release, the company said on Thursday, citing internal  figures.
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The brand value of the NFL's Super Bowl tops that of any other sports fest.
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Revel in the coolest and most-expensive marketing spots following the Patriots-Giants showdown, as the video site serves up a post-game advertising blitz.
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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NEW YORK  - Some of the most  interesting shots of next Sunday's big Super Bowl game could  come from a small camera.
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The New England Patriots are funneling a portion of their Super Bowl ticket allotment to a tour operator that is effectively charging four times face value for tickets included in trip packages to Jacksonville, Fla.
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Come Super Bowl Sunday, Amazon.com will get a leg up in the digital music race it's running against Apple Inc.'s iTunes Store. And not just any leg: Justin Timberlake's leg.
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By Michele Chandler, San Jose Mercury News, Calif.  Feb. 3--Sales of flat-screen TVs, beer, dip and chips are brisk in advance of this weekend's Super Bowl.
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Nice guys can finish first. This year's Super Bowl proves it.
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These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.
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Fox Sports' coverage of the Super Bowl on Feb. 6 will be able to include pictures from miniature cameras embedded in the field, network and NFL officials said Tuesday. This is the first time such images will be available during an NFL telecast. Fox unveiled the devices, which have a lens the size of a pencil eraser, during last summer's Major League Baseball All-Star Game and used them during the playoffs and World Series.
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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On Super Bowl media day on Tuesday, Tom Coughlin, the erstwhile contrarian and longtime curmudgeon was an engaging, wise-cracking, media-day star.
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WASHINGTON - Airing a glimpse of pop singer Janet Jackson&#39;s right breast during the nationally televised Super Bowl football game earlier this year will cost 20 CBS television stations a record total of US$550,000 (S$933,000) for violating indecency rules
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The software giant and PC maker will highlight their (Product) Red partnership in a TV ad that will start running at the Super Bowl. It's the first Big Game spot for Dell.
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Madden NFL 2005 sells more than 1.3 million copies in its first week. Also: Viacom considers buying Midway Games & hellip;. China Mobile sanctions Go2joy mobile messaging unit & hellip;. and more.