EA Gets Ads in the Game
683981
The video game company leads the way with advertising placements.
633750
Double Fusion will show developers its new software that supports dynamic ads in games.
238882
One of Britain's intelligence agencies will embed advertisements into popular video games this month in a bid to attract new recruits, The Times reported on Thursday.
131224
Free or low-cost services from AOL, NFL.com and even Best Buy are attracting advertising dollars for fantasy sports leagues.
352502
TITLES: Clinton ad: "Ideas." Obama ad: "Anything Radio."
596612
In the next installment of its popular Battlefield series, Electronic Arts will charge only advertisers and the players who spring for extras.
559414
It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
262658
David Beckham plays soccer.  Sort of.  Some companies claim to be open source.  Sort of.  Here's why both are bad for the game.
12841
Anti-drink drive adverts will appear in xbox games amid concern at the growing number of young drink drivers.
752546
Electronic Arts' Madden 07 is a hit, but what else is new.
115350
Electronic Arts, hoping to shore up its eroding dominance in the sports video game market, signed a deal giving it the exclusive right to use the ESPN brand in games.
517146
From McDonalds to Levis, video games are increasingly being used for product placement.
583064
Game publisher Electronic Arts Inc. announced yesterday that it has inked deals with two ad companies that will stream live advertising into its games.
379222
"Madden NFL 2005," the latest  version of Electronic Arts Inc.'s pro football video game  franchise, sold more than 1.3 million copies in its first week,  giving a strong kick-off to one of EA's top sellers, the  company said on Thursday.
36783
EA announced today that it will be releasing a free online version of its Battlefield franchise, driven by advertisements and micro-transactions, called Battlefield Heroes.
316680
EA&#39;s Lord of the Rings-themed RTS is marching into stores nationwide. Precious details inside... Electronic Arts has announced today that the company has shipped their latest title based on the popular Lord
477878
Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.