Online advertising 'growing fast'
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The annual value of European online advertising will more than double by 2012, a report suggests.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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IT investments in Web sites, combined with greater acceptance of online shopping on the part of consumers, will drive the growth.
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Ad networks target online gamers as next big audience for product placements.
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The online giant smartens up its display ads.
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Bill Thompson wonders what good adverts are doing to the net
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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NEW YORK : Internet advertising revenues in the United States surged 42.7 percent in the second quarter compared with the same period a year ago to 2.37 billion US dollars, an industry group said Monday.
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Internet advertising and access spending by U.S. consumers will rise each year by double digits on average through 2011, fuelled by high-speed connections and social networking and entertainment sites, according to a forecast released on Thursday.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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A report on advertising spending showed strong growth across most media in the first nine months of the year, with Internet advertising increasing the most.
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Even though online advertising is growing fast, that growth is being stunted, industry executives say, because nobody can get the basic visitor counts straight.
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Ensuring publisher transparency, increasing advertising quality, and embracing video are key to maintaining a strong U.S. online advertising market, where revenue grew 35 percent in 2006 over 2005, according to an Interactive Advertising Bureau official.
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A January report by JPMorgan Chase said growing revenues from online advertising would in part lead to a great year for Internet stocks.
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InfoWorld - The battle between advertisers and online search networks over the pervasiveness of click-fraud continues to grow more heated with researchers claiming rapid growth of automated ad impressions and outside observers noting an overall lack of transparency in the space.
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Internet advertising revenues in the United States grew 37 percent in the first half of this year, reaching a new high of $7.9 billion.
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U.S. newspapers' online audiences grew about 6 percent last year, an industry group reported Thursday, a rare bit of good news for an industry struggling to adapt as readers and advertising dollars continue to migrate online.