Kellogg tightens policies on marketing to children
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Kellogg Co. said on Thursday that it  would change the way it markets food to children and only  promote products that meet certain nutritional standards,  fending off threatened litigation.
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Most foods advertised on programs watched by children are larded with sugar, salt and fat.
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Leading food manufacturers stand accused of using tactics to push foods high in fat, sugar and salt to children.
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President Bush announced Monday the nomination of Kellogg Co. Chairman and CEO Carlos Gutierrez to be secretary of Commerce, calling him &quot;an experienced manager and an innovative
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Manufacturers cut sugar and add vitamins in products to appeal to parents worried about childhood obesity and unhealthy eating habits.
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WASHINGTON, Nov 29  - US President George W. Bush on Monday nominated 51-year-old Carlos Gutierrez, the Cuban-born head of cereals giant Kellogg Co.
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The processed foods purveyor plans less advertising aimed at children.
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The Senate approved Kellogg Co. chief executive Carlos Gutierrez by a voice vote yesterday to head the Commerce Department, where he will face pressure to trim the mammoth trade deficit and halt the loss of manufacturing jobs to China.
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Ministers will order television companies this week to come up with a new set of rules to stop children being exposed to advertisements encouraging them to fill their stomachs
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The Senate approved Kellogg Co. chief executive Carlos Gutierrez by a voice vote Monday to head the Commerce Department, where he will face pressure to trim the mammoth U.S. trade deficit and stop the loss of manufacturing jobs to China.
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As the government says it wants to improve children's diet, teachers call for a ban on junk food advertising aimed at children.
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Kellogg Co. plans to make popular brands like Pop Tarts, Froot Loops, and Apple Jacks healthier. But if the company's test kitchens can't match the taste, Kellogg said it will leave the recipes alone and simply stop marketing such products to children under 12.
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Kellogg Co. said on Thursday that it would change the way it markets food to children and only promote products that meet certain nutritional standards for sugar, fat and sodium, fending off threatened litigation.
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Kellogg Co. is planning to announce  that it will stop marketing some products to children unless  the foods can meet its nutritional standards, according to  media reports.
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Moving to address growing concerns about childhood obesity and unhealthful eating habits, Kraft Foods Inc. will announce Wednesday that it is going to curb its advertising of many popular snack food items to children under 12.
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Kellogg Co.  reported lower  fourth-quarter earnings on Tuesday due to costs for job cuts at  a plant in England, higher prices for commodities such as corn  and wheat, and increased advertising spending.
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The Bush administration, engaged in a battle with Congress over whether a popular children's health insurance program should be expanded, has announced new policies that will make it harder for states to insure all but the lowest-income children.