Mobile content market opening up: Valista
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Expects operators to reduce prices Valista has said that while mobile operators are continuing to hamper the growth of digital commerce through overcharging, the situation is changing.â¦
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A mobile YouTube service brings formerly diverse forms of media even closer together.
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Internet service provider's subscribers will be able to buy its premium services individually through Valista's technology.
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InfoWorld - Big names are coming to mobile video after a slow start for a service that has been touted as a perfect use for fast 3G (third-generation) networks.
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Manufacturers focus on mobile standard, expected to hit the market next year.
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Nokia, the world's largest cell  phone maker, sees content for the wireless Internet as key to  snapping up more cell phone users, including in emerging  markets, the head of its key unit said on Tuesday.
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Three Silicon Valley entrepreneurs want a simple way for folks to populate their mobile devices with data. As cell phones become the one thing to carry -- part phone, part PDA, part camera, part MP3 player -- using Vazu might do the trick.
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Adult entertainment companies, facing online competition from both pros and amateurs, considers the mobile market.
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TechWeb - A mobile phone coupon service from Silicon Valley startup could be the start of a new wave of mobile marketing.
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Vivisimo , a leading  provider of enterprise search software and expertise, today announced  that its popular Web search site, Clusty.com, has been optimized for  mobile devices.
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By Buller, Alicia  Analysis  At last, the UK mobile network market has taken its first fullyfledged steps towards the adfunded model.
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&quot;We donât see this [market] as crowded. There is tremendous growth potential&quot; - Zack Zalon, Virgin Digital president. Story in full VIRGIN Mobile, part of billionaire Sir Richard Bransonâs sprawling business
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While Google is currently the undisputed king (making others the queen, prince, baron, duke and viscount) of search that&#8217;s not necessarily going to automatically translate into mobile &#8212; the next big opportunity. Indeed, mobile is potentially disruptive (ring the bell!) of online market share. GigaOm&#8217;s Katie Fehrenbacher has a good post on Google and mobile along [...]
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(InfoWorld) - Mobile operators meeting next week at the 3GSM World Conference in Barcelona are expected to discuss how they can work together to boost new mobile advertising services. "There is a need a collaborate in the area of mobile advertising and create some common ground when it comes to things like ad pricing and delivery," a spokesman for Vodafone GroupÂ said Monday. "Mobile advertising is a new development that will require some industry-wide conversations, and these could be on the agenda next week." But Vodafone has no plans to collaborate with other operators to create their own mobile phone search engine and compete against GoogleÂ and Yahoo, as rumored in the U.K. press. The Sunday Telegraph, quoting industry sources, said that several large European mobile phone companies, including Vodafone, T-Mobile International, France TÃ©lÃ©com, and TelefÃ³nica MÃ³viles, plan to hold high-level talks in Barcelona over developing their own search engine technology. "We're not aware of any such meetings nor are we planning to develop a search engine," the Vodafone spokesman said. A spokesman for T-Mobile also denied any plans by the German operator to develop search technology that would compete with Google, a close partner. T-Mobile has given Google prominent play in the operator's revamped mobile portal.
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Investor's Business Daily - Cell phone makers used this month's 3GSM industry gathering in Barcelona to recharge the market for handsets with advanced applications such as mobile television, music downloading and location services.
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The handset giant has announced an operator-brandable end-to-end content distribution system in an effort to satisfy the needs of developers, carriers and end users.
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(InfoWorld) - Despite theÂ buzz around mobile advertising, end users and eager advertisers may have to wait a while for widespread deployments as the mobile industry sorts out the requirements for it. "The problem is, today we are highly fragmented," said Rob Conway, CEO of the GSM Association, the global trade group for GSM (Global System for Mobile Communications) operators. He spoke Tuesday morning at the 3GSM World Congress in Barcelona. Arun Sarin, CEO of Vodafone Group, agreed. Despite the interest from advertisers in using mobile phones to deliver ads, the mobile industry needs to create a consistent framework. "If we went to Proctor and Gamble and said, this is how Vodafone does it but Orange is different, they will find it hard to move their ads onto mobiles," Sarin said. "If we don't move together we will have a fragmented medium and user base instead of a single valuable medium that reaches two billion people." A common framework would include specifications for the appropriate size of banner ads and length of video ads as well as a reporting mechanism to help advertisers measure the success of their campaigns. The GSM Association has recently established the Mobile Advertising Forum to begin to define such a framework. The group hopes to include a wide variety of interested parties, including advertisers, aggregators and content providers to set the parameters. Some end users are interested in the concept of mobile advertising because it can enable free or low-cost services in exchange for viewing advertisements. In addition, the mobile industry promises that it can offer advertisements that users may be interested in based on their location, for example. "It's about engagement with consumers," Conway said. "We will tailor-make ads for the taste of consumers." Mobile phones represent an enticing platform for advertisers who already eagerly address the 1.4 billion TV sets and 1 billion PCs in the world, said Sarin. With 2 billion mobile users on the planet, "we're clearly an important area," he said. Not all those users phone users, however, would be able to receive mobile ads. They must subscribe to a data service that enables the delivery of such content and a capable phone too, he said. Â