Backed by study, Pfizer intensifies Lipitor pitch
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Pfizer Inc. , the world's largest drug company, is using the results of a study it sponsored to persuade doctors to switch patients to pricier doses of its blockbuster drug, Lipitor . And according to the latest sales figures, the marketing pitch is working.
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Pfizer said today that it had found an increased risk of heart troubles in some people taking higher dosages of Celebrex.
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Pfizer to investors: Don't stop believing.
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Dr. Robert Jarvikâs appearance in television ads for Lipitor has helped rekindle a smoldering debate over aiming ads for prescription drugs directly at consumers.
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A new study shows a possible link between cholesterol drugs and the prevention of Alzheimerâs disease.
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Pfizer Inc. PFE.N on Wednesday said  third-quarter earnings rose on higher sales of cholesterol and  arthritis drugs, but the company cautioned that 2005 results  will likely be hurt by generic competition for four other  popular medicines.
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Pfizer Inc. said on Monday it plans to  sponsor a major clinical study to further assess the  cardiovascular safety of its arthritis drug Celebrex following  the withdrawal of Merck & Co.'s Vioxx, a drug in the same  class.
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Pfizer licenses an ImmuCell development and sends the company's stock skyrocketing.
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Panacos releases more clinical trial results for an exciting drug.
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Drugmaker Pfizer announced Friday that its painkiller Celebrex puts patients at &quot;increased cardiovascular risk&quot; for heart problems, citing a long-term cancer study.
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Pfizer Inc. PFE.N , the world's  largest drug company, on Wednesday said fourth-quarter earnings  rose, helped by strong sales of cholesterol treatment Lipitor  and arthritis drug Celebrex.
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Pfizer plans to ask for approval of torcetrapib, a heart drug crucial to the companyÂs future, despite evidence that the drug increases blood pressure.
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Pfizer Inc.  on Wednesday said third-quarter earnings rose on higher sales of cholesterol and arthritis drugs, but the company cautioned that 2005 results will likely be hurt by generic competition for four other popular medicines.
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Pfizer Inc., the world&#39;s largest drugmaker, said third-quarter earnings jumped 49 percent after merger-related expenses fell and sales of the cholesterol treatment Lipitor rose.
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Pfizer Inc.  said on Tuesday  pivotal-stage trials found that adding its experimental HIV  drug maraviroc to a regimen of the best-available drugs  resulted in twice as many patients achieving suppression of the  virus.
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A new study suggests that popular cholesterol-lowering drugs like Lipitor may help not just the heart, but the brain as well
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This morning, Pfizer (nyse: PFE - news - people ) announced that it had received data from two long-term studies in using its arthritis drug Celebrex to prevent cancer.