Google Changes Data Retention Policy
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In an effort to appease EU regulators, Google on Tuesday said it will limit the amount of time it keeps user data to 18 months.
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Some weeks after the European Commission announced it would begin investigating the data retention policies of search engine providers other than Google, following its decision last month to anonymize its data retention logs after 18 months, Microsoft announced that it will adopt a similar policy.
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Google will tell Brussels it needs to hold on to users' search data for up to two years for security and commercial reasons after being warned it could be violating European privacy laws by doing so.
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Blurs faces and number plates on request Google has changed its privacy policy on its Street View feature to obscure faces and car number plates on request. Technology news site CNET News.com reports that the company policy change took place weeks ago but has only just come to light.â¦
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New service plan lets customers keep old drives after replacement to protect data.
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Google said Monday that it has fixed a security flaw in its new desktop computer search tool that could have allowed attackers to read parts of files stored on a user&#39;s computer.
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(InfoWorld) - Data protection officials from 27 European countries have warned Google it is storing data on people's searches for too long -- but Europe's top privacy guardian, the European Data Protection Supervisor Peter Hustinx, believes Google's efforts to respect the privacy of European citizens in its Internet search software "is not just window dressing."His comments at a conference in Amsterdam on Thursday come a week after the data protection officials wrote to the company, expressing concerns that the company could be breaching European laws by holding on to details about people's Internet searches for too long.The officials from each of the 27 member states of the European Union sit on a Europe-wide data protection committee called the Article 29 Working Group, which is chaired by Hustinx.The group has asked Google to justify why it needs to retain the data for up to two years, and whether the company has "fulfilled all the necessary requirements" on data protection. European Justice and Home Affairs Commissioner Franco Frattini said Friday that the questions posed in that letter are "legitimate."But speaking on the sidelines of a data protection conference in Amsterdam, which Google's global privacy chief Peter Fleischer was also attending, Hustinx played down the inquiry."I see a company which has very powerful tools, thinking about integrating privacy solutions -- that's the big picture," he said.Google's efforts to respect people's privacy "isn't just window dressing, but we will hold them to what they are saying," he added.His comments came directly after Fleischer made a presentation explaining how Google's personal search function works. Users can opt in to this more refined search tool, using a log-in identity and password. Once they have done so, the search engine takes their Internet searching history into consideration when picking results for new searches.For example, if you have been searching for cars recently and you tap in the search term "golf", the results will focus on cars of that model rather than on the sport, Fleischer explained.Users of the personalized search function can delete searches they made in the past, in order to prevent them influencing the search results they get in future, Fleischer added.By allowing people to opt in to the personalized search function and by giving them the ability to customize their search history, Google was respecting people's privacy, Fleischer said.Google stores information about all searches, both personalized and normal, he said, but details of normal searches can't be linked to an individual."Google does have the information but it can't link it to you," he said.In the past, Fleischer has said that the company needs to keep details of people's searches for security reasons, to help guard against hacking.Information about people's searches can also help track criminal activity such as child porn rings, but security agencies are mainly interested in the information Google stores on the users of its e-mail service, Gmail, he said.The police aren't interested in the information about people's general searches, he said. He declined to comment on whether details about subscribers to the personalized search function had been accessed by the authorities.European data protection law limits the amount of time companies can hold on to personal data gleaned from electronic networks to the amount of time the information is required for billing purposes. The law was written mainly with fixed and mobile phone technology in mind, but it also applies to data gathered from Internet searches.Fleischer said the law, passed in 1995 when Google hadn't been born, is totally out of date and he urged European lawmakers to update it to take account of new technologies."The technical architecture has changed a lot since 1995, even though the basic principles of privacy still apply. The time has come to re-think some of this process," he said.In particular, the way the law deals with international transfers of data has to be reviewed, he said. Europe has one of the toughest data protection regimes in the world. The law forbids the passing of personal information about European citizens to other parts of the world with more lax data protection regimes.The U.S. is considered to offer inferior data protection, so companies operating on both sides of the Atlantic have to sign complicated get-out clauses in order to pass information about their staff or customers to offices in the U.S."The Internet is all about international transfers," Fleischer said. He wants the different parts of the world to cooperate in order to create a single approach to data protection "We as a company have a single approach to privacy right across the world. We can't run a system that has different privacy levels for, say Google.com and the Dutch site Google.nl -- that would be crazy."So if we can do it why can't policymakers?" he asked.He called for a global privacy treaty. "It will be complicated and will probably take a decade, but the technology of the internet has been a wake-up call for policymakers that this is needed. We need to start talking now. We in the industry have to start the debate," he said.
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GOOGLE has agreed to scale back how long it keeps personal search data accumulated from its web users in order to appease a European Union watchdog.
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Revamped search engine allows users to store and share results.
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European data protection officials have written to Google warning that the search giant may be in breach of E.U. privacy because of the way it retains data on individual searches.
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A flaw discovered in Google Desktop Search last year could have opened up users to the risk of having their personal data compromised. However, the issue was fixed within weeks of its discovery.
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The European Union's top security  official lauded Google Inc's. decision to scale back how long  it keeps personally identifiable data accumulated from its Web  users as a step towards addressing privacy concerns.
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Google shortens cookie expiration to two years, but regular users won't see privacy benefits.
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Google will tell Brussels it needs to  hold on to users&#39; search data for up to two years for security  and commercial reasons after being warned it could be violating  European privacy laws by doing so.
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Google says its cookies will auto-delete after two years in an effort to "improve privacy".
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(InfoWorld) - Google Inc.'s plans to shorten the life-span of cookies installed on a user's computer, ostensibly to improve user privacy, is being dismissed by some as complete hype. Apart from making it appear that the company is taking steps to address growing privacy concerns related to its data storing habits, in reality, the move changes very little they said. "No users will experience any gains in privacy at all due to Google's change in policy," said Randy Abrams, director of technical education at ESET, a vendor of antivirus products based in San Diego. "It's not a bad idea. It's just a worthless one. (Google's announcement either) demonstrates a complete lack of understanding about the role cookies can play in privacy, or else utter contempt for the intellect of Google users." In a blog post on Monday, Google's global privacy counsel Peter Fleischer said that in the coming months the company will start issuing user cookies that will be set to auto-expire after two years. Currently the cookies set by Google on a user's computer are designed to expire in 2038 -- unless users set their browsers to delete them sooner, he said "After listening to feedback from our users and from privacy advocates, we've concluded that it would be a good thing for privacy to significantly shorten the lifetime of our cookies," Fleischer said. But the fact that Google's cookies will auto-renew every time a user visits a Google web site completely negates any affect the move might have had, Abrams said. Only users who do not return to Google for two years will have their cookies auto-expire after that period. In all other cases, cookies will auto-renew and reset their life-spans with each visit to a Google site. Consequently the move has no effect on Google's existing privacy posture, said Pete Lindstrom an analyst with the Burton Group in Midvale, Utah. "As far as I can tell, there's going to be no change to the effective level of their intrusiveness, which I don't think is too significant in the first place. Maybe they want to get a little bit of privacy press." Google did not immediately respond to a request for comment. Google's plans to shorten the life-span of its cookies come amid growing concerns, especially in the European Union (EU), about its data retention policies. In June, Privacy International, a global privacy advocacy group, placed Google at the bottom of a list of 23 internet companies for "comprehensive consumer surveillance and entrenched hostility to privacy." In June Google announced that it would anonymize its search server logs, including IP addresses and cookie ID numbers after 18 months. That move was in response to a letter sent in May by the EU's Article 29 Data Protection Working Party, which expressed concerns about the length of time Google stores information in its search server logs. The letter, addressed to Fleischer, noted that server logs contain information that could be linked to an identified or identifiable person and therefore come under the purview of European data protection laws. In the same letter, the EU group also expressed concern about the 30-year life span of the cookies that Google installs on user systems. The letter noted that the Google's cookie lifespan was "disproportionate" to its stated purpose of storing user preference information.
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Google Inc. said it will soon start issuing user cookies that automatically expire after two years for users who don't return to the search site.