Likability is key in U.S. presidential race
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John Edwards wears jeans on the stump. Mike Huckabee plays bass guitar with local bands before his speeches and all the main candidates have been accompanied by family or people close to them on the campaign trail.
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THE RACE: The presidential race for Republicans, Democrats in Michigan.
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In a presidential race not lacking for pundits, at least one person is trying to keep his mouth shut: the president himself.
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Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign.
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With polls suggesting the two leading candidates are running neck and neck in their race for the White House, voters in the swing state of Ohio could decide the next president.
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Both parties have similar kinds of candidates. Meet the Charismatic, the Practicals, and the Base-Wooers.
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THE RACE: The national presidential race for Democrats, Republicans
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The presidential race is being played out in several new video and online games.
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COLUMBIA, S.C., Jan. 16 -- The three Republicans who have won early-state contests have succeeded in an atmosphere of hyperlocal politics, using personal charisma and energetic retail campaigning to appeal to narrow constituencies.
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Candor about faith marks this presidential election season. Critics say a line is being crossed.
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An incumbent president seeking re-election can have a clear advantage, especially in foreign policy.
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The presidential race is too close to project a winner right now, but that doesn't mean it will be too close on Election Day to prevent a landslide.
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In the unpredictable world of politics, leads in the polls and candidates' confidence can evaporate in an instant. But President Bush and his campaign advisers are feeling pretty good these days about his chances.
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President Bush retains an advantage with voters on such qualities as decisiveness and strength of leadership despite the Democrats' effort to promote John Kerry as a strong leader, a poll this week finds.
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The candidates are starting earlier than ever, but that's not all that is making this Presidential race different
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THE RACE: The presidential race for Democrats and Republicans in New York
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Some demographics and details about how Americans felt about the 2004 presidential election.