European operators mull mobile ad collaboration
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(InfoWorld) - Mobile operators meeting next week at the 3GSM World Conference in Barcelona are expected to discuss how they can work together to boost new mobile advertising services. "There is a need a collaborate in the area of mobile advertising and create some common ground when it comes to things like ad pricing and delivery," a spokesman for Vodafone GroupÂ said Monday. "Mobile advertising is a new development that will require some industry-wide conversations, and these could be on the agenda next week." But Vodafone has no plans to collaborate with other operators to create their own mobile phone search engine and compete against GoogleÂ and Yahoo, as rumored in the U.K. press. The Sunday Telegraph, quoting industry sources, said that several large European mobile phone companies, including Vodafone, T-Mobile International, France TÃ©lÃ©com, and TelefÃ³nica MÃ³viles, plan to hold high-level talks in Barcelona over developing their own search engine technology. "We're not aware of any such meetings nor are we planning to develop a search engine," the Vodafone spokesman said. A spokesman for T-Mobile also denied any plans by the German operator to develop search technology that would compete with Google, a close partner. T-Mobile has given Google prominent play in the operator's revamped mobile portal.
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The two vendors are reportedly in talks to combine their wireless infrastructure units.
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(InfoWorld) - Several mobile phone operators are collaborating on an initiative aimed at achieving a common approach to short-range wireless technology in mobile phones that can be used for contactless applications such as ticketing and billing. Vodafone Group, TelefÃ³nica MÃ³viles, and China Mobile Communications are among the 14 GSM (Global System for Mobile Communications) operators that have joined a project to enable Near Field Communications (NFC) in wireless handsets, the GSM Association, which is coordinating the project, said Monday. One of the goals is to build on the secure billing and identity relations that operators have with their customers through the SIM (Subscriber Identification Module) card, which is located inside the handset and contains users' unique information. NFC has evolved from a combination of RFID (radio frequency identification) and interconnection technologies. It enables any two devices to connect and exchange information or access services by bringing them together over a distance of a less than 10 centimeters. Earlier this year, the German public transportation authority Rhein-Main-Verkehrsverbund (RMV)Â launched one of the world's first commercial wireless ticketing servicesÂ based on NFC technology, in collaboration with Nokia, Koninklijke Philips Electronics, and Vodafone. But a broad rollout of NFC has been hampered by a lack of clearly defined NFC standards to ensure international interoperability, according to the GSM A. Its NFC project aims to help create standards by developing business cases and user requirements that will be incorporated in a white paper for consideration by standardization bodies, including the NFC Forum and the European Telecommunications Standards Institute (ETSI). The NFC Forum, which promotes the standardization and implementation of this new short-range wireless technology, was launched by Philips and Sony, which jointly developed NFC. Additional information is available here. Â
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SAN FRANCISCO - U.S. wireless operators have created a plan for MMS (Multimedia Messaging Services) interoperability across networks, the Cellular Telecommunications & Internet Association (CTIA) announced Tuesday.
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Looking to expand its offerings to European consumers, Warner Music International and Telefon AB Ericsson said Wednesday they plan to start distributing some of the label's artists music via mobile phone in Europe.
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Mobile phone firms face a series of hurdles if they want to get their customers using their funky new handsets.
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The two mobile broadband firms partner on a nationwide network.
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Mobile phone companies in Europe must start offering cheaper rates to their customers using phones abroad.
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LONDON, December 13  /PRNewswire/ -- With the advent of new technologies and innovations in Europe, telecommunication service providers are increasingly offering fixed-mobile convergence (FMC) solutions.
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Europeans are far more likely than Americans to have text-message ads sent to their cellphones, but Americans  are far more receptive to them.
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Europeans' interest in watching mobile  television is as tiny as cellphone screens, a new study showed  on Monday, even though the industry has been buzzing about  offering TV on handsets for years.
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Ericsson, Amp'd Mobile, and Flycell hook up with media companies and celebrities to create mobile content.
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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Europeans&#39; interest in watching mobile  television is as tiny as cellphone screens, a new study showed  on Monday, even though the industry has been buzzing about  offering TV on handsets for years.
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While Yahoo is working with major mobile &#038; wireless carriers to provide advertising via the mobile Yahoo network and its partners, Google is working with Vodafone to develop a GPS oriented location based Google Maps for Vodafone users. The Guardian quotes: &#8220;Vodafone sees Google Maps as a new milestone in the relationship that both companies are developing,&#8221; [...]
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Leading mobile communications companies are due to meet in London on Tuesday to consider a plan that would help turn handsets into personal barcode readers - a move that could stimulate the first big mobile-driven advertising market.
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The amount consumers are charged for making mobile calls while abroad is to be investigated by EU regulators.