Google begins limited test of radio advertising
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.
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Google has officially expanded its newspaper print advertising program to 225 newspapers, offering advertisers a potential $1,000 financial incentive to try the newspaper program (click to enlarge):  From the press release: The program started in November 2006 with a test that included 50 newspapers and  a small group of advertisers. Since then the program has grown [...]
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WASHINGTON/NEW YORK  - Google Inc  said on  Friday it would take part in a major auction of wireless  spectrum airwaves, meeting a minimum required bid of $4.6  billion, if U.S. regulators added a sale condition that Google  said would promote an open wireless market.
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Google Inc. is offering to run small websites' search engines for as little as $100 a year, its latest attempt to make more money from technology that already steers much of the Internet's traffic.
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Blog: Draft wireless auction rules being pondered at the FCC could be a victory for companies like Google that fear without government intervention, the same few companies will control coveted spectrum, limiting consumer choice.
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Google has launched a new feature that tries to guess what users are looking for as they type queries into its search box. Google Suggest was quietly launched this week in the company&#39;s Labs site, which showcases
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Google has begun testing its radio ad service with a small group of selected advertisers, confirming reports from last month which said the company had begun to hire a sales team and was preparing to launch by the end of the year.
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Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" &#151; the interactive capsules designed to bring more pizzaz to Web pages.
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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In the latest step in its continuing effort to focus the Web services model around its own servers, Google this morning introduced a way to enable individuals to embed some Google Gadgets within Web pages, without the need to install software.
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On Thursday, Google started testing ads that also include video clips. It is looking at graphic ads and those with interactive maps as well.
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Google  is introducing a  new search service -- strictly for computer programmers only.
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By Rick Romell, Milwaukee Journal Sentinel  Feb. 14--The Milwaukee Journal Sentinel will join a test program in which  dozens of newspapers across the country have been accepting bids for ad space  from companies that advertise on the Google search engine.
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(InfoWorld) - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google's AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for mobile. In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Late last year, Google began delivering advertisements along with its mobile search results. Online giantsÂ such asÂ Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.
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People have been listening to music on their computers for a long time now - but not quite like this. Microsoft is test-marketing a new Web-based radio service that sounds almost like a local radio station - except without all the interruptions.
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The new feature will direct users to both paid and free digital content on publishersÂ Web sites, but will not directly generate revenue for Google.