Internet advertising: going up, up, up
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Blog: Ads on Internet increase as top 100 advertisers in America spend more online.
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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Honda&#39;s experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online. These ads -- which are generally rich media, meaning they include
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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BALTIMORE, Dec. 19  /PRNewswire/ -- From an advertising industry perspective, 2006 has been a tumultuous year.  Consumer generated content garnered the lion's share of the spotlight with YouTube, MySpace, Second Life and bloggers taking center stage.
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(InfoWorld) - U.S. companies spent 37 percent more in online advertising in the first half of the year, compared with the same period in 2005, according to a new study. Online ad spending reached US$7.9 billion, as ads delivered in a search-engine context accounted for 40 percent of the total, ranking first among ad formats, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). This search format makes up most of Google Inc.'s revenue, which has been growing at an impressive clip in recent years. The growth in search advertising has prompted companies like Yahoo Inc. and Microsoft Corp. to invest heavily in building their own search engines and accompanying ad networks. However, Google remains by far the most popular search engine. The display format, which includes multimedia, banner and sponsorship ads, generated 31 percent of the total. Within this category, video ads are expected to grow quickly, helped by the broad availability of broadband. The third largest format was classified listings with 20 percent of ad spending. The overall growth reflects the continued importance of Internet marketing for U.S. advertisers, the IAB and PWC said in a statement. The second quarter of 2006 was the seventh consecutive growth quarter for online advertising revenue.
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Internet executives gathered for Advertising Week here gave off the palpable feel of a winning team at a victory celebration. Greg Stuart, outgoing CEO of the Interactive Advertising Bureau, told a packed room at the group's MIXX Conference, for instance, that, by its own calculations, Web advertising was nearly an $8 billion business in the first half of the year, continuing a four-yearlong rapid expansion.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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British firms are planning to invest more in online advertising as households increasingly use the Internet for routine purchases, a new survey said.
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CHICAGO _ The Internet's booming social-networking trend has reached a new milestone: Web sites are beginning to pay for content.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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Web applications are hot--and either destined to be the next big thing on the Web or the next bubble.
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Effective search engine advertising goes far beyond simply bidding on keywords.  With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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NEW YORK - US internet ad revenue jumped to a record US$2.37 billion ($3.5 billion) in the second quarter, surpassing the highest levels of the dotcom era.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.