Big firms rush to tap vast market of poor consumers
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The world's biggest corporations are scrambling to tap a market they have largely ignored for decades -- the world's 4 billion poor people.
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The world's major  technology companies are trying to convince consumers they need  an expensive, digitally connected home with the latest  high-tech gadgets.
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Shoes and bags Â such as those seen at Dolce & Gabbana's Milan show Â have become the obvious way to snare consumers while fattening the bottom line.
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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Many big vendors are either openly embracing or likely to enter this market.
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Pharmaceutical companies launched an effort yesterday to provide significant price discounts for 275 brand-name drugs to 36 million Americans who lack prescription drug coverage.
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Low-income families eat better when given vouchers to farmers' markets.
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A coalition of organizations plans to introduce a marketing campaign comparing the effects of so-called unfair lending practices with the havoc wreaked by natural disasters.
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NEW YORK/HONG KONG  - Chinese companies are  starting to pursue North American and European electronics and  consumer brands as their government pushes them to build global  sales forces for their low-cost products.
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Poverty can be quite educational. When you've got only so much money to spend, you'll think carefully about the goods you're buying.
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In a major strategy shift, the Cambridge foundation that plans to provide laptop computers to poor children around the globe is asking wealthy individuals and corporations to help pick up the tab by purchasing hundreds or thousands of the machines.
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One Laptop Per Child project leader encouraging wealthy countries to buy $100 laptops for poor economies.
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Business & money: Business sees new ways of reaching consumers - and their own workers.
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More and more retailers are employing rigorous scientific techniques to improve their bottom line.
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The credit crisis may be fouling up  billion-dollar takeover deals, but if you're a poor African  seamstress who needs a loan for a new sewing machine, you could  not ask for a better borrowing market to expand your business.
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Thousands of consumers are lining up to buy small cars, but they are not giving up their S.U.V.âs and pickups.
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Focus on the consumer's everyday needs.