Yahoo strikes largest mobile-search deal yet, in Latin America
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Internet company's OneSearch to be default search tool for portals of America Movil, a leading wireless-service provider.
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Yahoo! yesterday became the latest big name to make its presence felt in the burgeoning market for online music. The internet portal agreed a $160m (Â£89m) deal to acquire Musicmatch, a San Diego-based firm
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Yahoo Goes Mobile with Search and Images  Yahoo yesterday unveiled their latest weapon in the search engine wars with Google and Microsoft - their mobile phone Yahoo. Nevermind desktop search or free email accounts, Yahoo is now bringing their search, local listings, and even images to mobile phones and portable devices. ...
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T-Mobile announced on Tuesday that it will soon begin using Yahoo as its preferred mobile search provider in Europe, ending the operator&#39;s existing relationship with Google for mobile search.The move was seen by many as a minor coup for Yahoo, which is competing with Google and Microsoft to win the loyalty of a growing number of mobile Internet users. Others noted that mobile search is in its infancy and said the field is still wide-open.When T-Mobile signed its original deal with Google, it made headlines as one of the earliest partnerships between a mobile operator and a search provider.&quot;Well done Yahoo for knocking Google off the Web n Walk home page,&quot; wrote John Delaney, an analyst for Ovum, commenting on the announcement. Web n Walk is T-Mobile&#39;s mobile Internet offering.Beginning in March, T-Mobile customers in 11 European countries will see Yahoo&#39;s mobile oneSearch by default on their phones. OneSearch is designed to make it easy for mobile users to get relevant search results and navigate through different categories within search results.The companies plan to offer other Yahoo services to T-Mobile customers, including Flickr, Messenger, Mail, Weather and Finance. Yahoo now counts 29 operators around the world as oneSearch customers.The deal appears to mark a strategy change at T-Mobile. When the operator launched Web n Walk, the service was designed to mimic the Web by minimizing T-Mobile branded services and prominently offering Google, Delaney said. Since then, it has evolved to add more T-Mobile services. It&#39;s not clear yet which strategy end-users prefer. &quot;The risk is that T-Mobile will discover that its users really preferred it when T-Mobile gave them access to the Web, and then got out of their way,&quot; Delaney said.While the T-Mobile/Yahoo deal is a blow to Google, the search giant had a significant mobile win of its own this week.&#160;Nokia announced on Tuesday that it will add Google search in addition to its own search offering on select phones. Nokia plans to extend the offering to more phones in the future.Nokia has begun offering an increasing number of services, such as location-based maps and social-networking services, which could compete with offerings from operators. &quot;Nokia is walking a bit of a fine line because they&#39;re definitely moving into what some consider carrier territory,&quot; said Mike Wolf, an analyst at ABI Research.So far, the market for branded search services on mobile phones like those from Yahoo and Google is still wide-open, he said. The search providers are increasingly interested in mobile because there is strong growth in mobile Internet usage, he said. The iPhone is contributing to that as a device that aims to make the mobile Internet as similar as possible to the PC-based Internet.Services from Yahoo and Google also compete with those that are branded by the operator. Companies like Medio specialize in offering technology to operators for branded search services. Operators in the U.S. have been more likely to use the self-branded option rather than partner with one of the online brands. AT&amp;T, however, is one notable exception -- it uses Yahoo&#39;s oneSearch.Success in the mobile Internet is important enough that Wolf believes that Yahoo&#39;s track record in the mobile market was a factor in Microsoft&#39;s decision to try to buy the search provider. &quot;Mobile is probably at least a consideration in the acquisition attempt,&quot; he said.
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Yahoo Inc. appeared to move a step closer to challenging Google Inc. in searchable Web mail, acquiring the startup behind the powerful e-mail application Bloomba.
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(InfoWorld) - YahooÂ is schmoozing mobile phone operators atÂ the 3GSM World Congress in Barcelona in the hopes of enlisting partners for its new mobile search services. With mobile phones soon expected to push PCs aside as the most popular tool to access the Internet, the company has given mobility a top priority and is taking steps to establish its mobile search engine as the technology of choice for mobile operators Marco Boerries, senior vice president of Yahoo Connected Life, said Tuesday at a news conference at the mobile phone show in sunny Spain. A gamma version of the company's new Java-based search application, Yahoo Go for Mobile 2.0, is now available afterÂ a beta version was released in January at the International Consumer Electronics ShowÂ in Las Vegas, according to Boerries. The application is designed to help users easily navigate a selection of personal channels for such areasÂ as news, sports, entertainment, and maps. "Mobile search so far hasn't worked because it's been an adaption of PC search," Boerries said. "Mobile users want instant answers" that are intelligently selected for small devices. A key feature of Yahoo Go for Mobile 2.0 is oneSearch, a new search engine designed specifically for mobile devices. Instead of returning a list of Web sites, the search engine provides facts related to the query term, according to Boerries. More than 400,000 users have downloaded the beta application to about 100 different devices. Yahoo is particularly keen to have mobile phone operators and vendors preinstall the application. On Monday,Â the company reached a deal with LG ElectronicsÂ that will bring its brand to the screens of tens of millions of LG cell phone handsets shipped later this year. Under the deal, LG will preload Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail, and Yahoo Messenger on phones sold worldwide. Clearly set on establishing an ad-funded search service on mobile phones similar to its service for PCs, Yahoo said Monday it will start showing mobile display ads on its Yahoo Mobile Web service in 19 countries across Europe, Asia, and the Americas. Major advertisers include Intel, Pepsi, and Proctor & Gamble. The use of ad-funded search services will help mobile phone operators generate revenue that they may want to return to customers in the way of free services, Boerries said. "You can only give something away if you make something," he said. "Mobile advertising will enable this." Â
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Microsoft Corp. has offered to buy struggling internet search provider Yahoo for $44.6 billion, a merger that would combine two of the technology world's most well-known names into a potentially potent competitor for Google in the lucrative Web search and advertising market.
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Web portal Yahoo has launched a web search service for mobile phone users in the US, according to a report from Reuters today. Its rival, internet search company Google, had introduced an SMS service to access
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Yahoo Inc., the world's largest  Internet media company, and Motorola Inc., the second-biggest  maker of mobile phones, said late on Wednesday that Motorola  will embed Yahoo services on tens of millions of phones.
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Yahoo and Musicmatch today announced they have signed an agreement for Yahoo to acquire Musicmatch for approximately US$160 million in cash.
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Verizon Communications plans to work with Yahoo, the Internet search engine, to introduce a portal for its high-speed Internet service.
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Yahoo Inc.  said it signed  agreements with six mobile operators across Asia, as part of a  broad global expansion that will see its mobile services in  tens of millions of phones by the end of the year.
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SAN FRANCISCOâMobile search gained another convert as Yahoo Inc. on Wednesday extended Web, local and image search to wireless devices.
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SAN FRANCISCO - Internet media company Yahoo Inc. Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
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Yahoo Inc. said on Sunday it has  signed up top corporate advertisers to use its advertising  system to run brand ads on mobile phones in 18 countries,  marking a major diversification beyond computers.
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Yahoo made e-mail, Internet search and other services available on mobile telephones with Microsoft's Windows Mobile operating systems.
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Yahoo (Nasdaq: YHOO) has officially entered the desktop search market with a beta release tool available for free download from the company's site.