Inside Yahoo Search Marketing : John Slade
674676
Lee Odden of TopRank scored an excellent interview with John Slade, Senior Director of Yahoo Global Product Management, and lead &#8216;talking head&#8217; behind the Yahoo Search Marketing team who have been rolling out introductions of the new &#8216;Panama&#8217; interface at different publisher and advertiser conferences. Here&#8217;s an interesting excerpt: Lee : What are the fundamental differences between [...]
371889
comScore has released some data which shows significant gains in the amount of search advertisements which were clicked during the first week of the new Yahoo Search Marketing Panama ranking &#038; Quality Index roll out. The overall Yahoo Search Marketing click thru rate rose from 10.1% to 11.1% two weeks after the launch.  Reuters adds: Data collected [...]
238859
Yahoo CEO talks about the changing online advertising market and how culture is vital to Yahoo's future at a conference session.
728896
Search engine optimization vendors and other companies can help corporations and individuals monitor and manage their online reputations. But are they crossing ethical boundaries by tinkering with Web search results?
480883
With its release of a search toolbar specifically designed for Firefox, Yahoo (Nasdaq: YHOO) seems to have conferred a stamp of credibility on the upstart Web browser.
53576
Found in the search marketing forums: Future of YPN?; Link Exchanges and Google's Opinion; Most Improved PPC Program; and more.
196154
Google Adwords And The Lost Art Of Copywriting  Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this ...
147110
Links to this week's topics from search engine forums across the web: The Great SEO Myths of our Time - Let's Test Hijacking A Google Listing - Internet Searches Getting Re-directed - Search Engines Offering SEO Services? - Shopping Search Arrives as an Important Vertical - Is Having A Yahoo Directory Listing A Hindrance? - Google Not Reporting All Backlinks
134562
Found in the search marketing forums: SEMPO In-House Salary Survey; Starting the SEO Process; Have I Messed Up My Ranking? and more.
625065
On DevShed a new series has started (a six-part one) with This new tutorial posted today talking about the use of the Yahoo! web services in a PHP5 application.   It's not my intention to provide you here with a fully-featured guide on how to use Yahoo!'s Web services with PHP 5, because the best place to go is simply the aforementioned Developer Network. Instead, I'll offer to you a bunch of code samples that hopefully will assist you in the development of PHP 5 applications that will utilize some of these useful web services.   You'll need to get an Application ID to work with before you get started (go here to sign up, you'll also need a Yahoo! ID), but the rest of the code is provided. They make a search request to the Yahoo! backend for "madonna" and show the XML formatting of the results.   They also include examples of querying two other services offered by the company's backend API - video search and an image search.
583073
Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more.
660553
DevShed continues their series looking at connecting a PHP5 script to the powerful Yahoo! search backend with part four of the series today. This part focuses on reworking some of the previous examples to make them more modular using custom defined functions.   Logically, these examples can be really useful for learning the basic concepts surrounding the use of these search services, but undoubtedly, it's necessary to modify and improve their source code to make it more compact and completely reusable.   They start the overhaul with the web search (complete with example results) then push on to the video and image searches and work them over the same way.
421868
John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
697689
Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising. It is important to understand that search engine optimization has its limitations. With the introduction of Google&#8217;s Universal Search [...]
631866
Jim Boykin is a friend of mine and respected voice within the world of SEO, linking and informational blogging. I received a request from ReviewMe to do a review of We Build Pages, Jim&#8217;s company, and their extensive list of We Build Pages SEO and Internet Marketing tools. If Jim would&#8217;ve IM&#8217;d me and asked for [...]
462815
During the Search Engine Strategies Miami conference last month, when a representative from Yahoo Search Marketing was taking questions, one attendee asked &#8220;Why should I spend my money with Yahoo and not with Google?&#8221; The question shocked me in so many ways. First of all, what is this person even doing in a search marketing role [...]
594117
Found in the search marketing forums: Lifetime Value of PPC; CTR or Conversion Rate; Is Usability Part of the New SEO; and more.