Proud as a peacock, NBC back in game
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Dick Ebersol was reflecting on a major decision from eight years ago. It was after the 1997 NFL season, and NBC was ending its 3 1/2-decade affiliation with the league.
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NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage.
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LOS ANGELES  - There just might be some  life left in NBC's primetime schedule, after all.
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A look at NBC's coverage of the summer Olympic games from Athens:
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NEW YORK   NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage. Sunday&#39;s 4 1/2-hour broadcast was last week&#39;s most-watched show, winning NBC a huge audience of 25.8 million ...
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A look at NBC's coverage of the Summer Olympics from Athens:
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Boosted by a Dallas  Cowboys-Chicago Bears matchup on &quot;Sunday Night Football,&quot; NBC  won Sunday night&#39;s primetime against season premieres on CBS  and Fox.
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ATHENS, Greece - The woman who scored the gold-medal winner playfully jumped in the back row to get noticed as NBC television cameras gathered in front of the US women&#39;s soccer team after beating Brazil.
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With nary a twitch or nervous smile, a new NBC anchor smoothly took over from Tom Brokaw last night, ushering in a new evening news program, &quot;NBC Nightly News With Brian Williams.
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Monday's ratings battle  between Jack Bauer's "24" and NBC's "Heroes" ended much as the  first, with another win for the Peacock.
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Fueled by football, NBC  won last week&#39;s ratings race in the key adults 18-49  demographic. But CBS returned to No. 1 in total viewers after  finishing second the previous week.
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LOS ANGELES  - With "Desperate  Housewives" sitting out the night, NBC was back on top of the  Sunday standings with solid performances from dramas "Law &  Order: Criminal Intent" and "Crossing Jordan."
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NEW YORK  - NBC's Emmy Awards telecast   was the No. 1 show last week, beating back a cheeky challenge   by Jack Sparrow and the 2003 movie "Pirates of the Caribbean:   The Curse of the Black Pearl" on ABC.
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The closest points finish in history registered in the ratings, amounting to an unexpected bonus for NBC. Contract talks are expected to start late next year.
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A ventriloquist and exhibition football helped NBC snap Fox's 28-week winning streak among youthful viewers.
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NEW YORK  - Fox's "Terminator: The Sarah Connor Chronicles" did well in its second outing, but NBC came away with the top prize in Monday night's primetime.
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NEW YORK  - Boosted by a Dallas Cowboys-Chicago Bears matchup on "Sunday Night Football," NBC won Sunday night's primetime against season premieres on CBS and Fox.