Advertising: Is It a Recession? Marketers Seem to Think So
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Let the economists and politicians debate whether the American economy is in a recession. Madison Avenue is already battening down the hatches.
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The U.S. economy may be in recession,   based on Midwest manufacturing data, a report said on Thursday.
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Expectations for the weakest  consumer spending performance in 17 years during 2008 kept the  odds of a recession at nearly 40 percent, a survey of top  forecasters showed on Thursday.
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The U.S. economy may be in recession,  based on Midwest manufacturing data, a report said on Thursday.
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Rating the consumer-products giants on key financial metrics.
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The odds have grown that the economy will slip into a recession. At the beginning of last year, many economists put that chance at less than 1-in-3; now an increasing number says it has climbed to around 50-50
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How secure are you in your job if the economy tanks? Three employment experts offer frank advice on how to stay recession-proof.
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Economists are divided over whether the rise in prices will be short-lived.
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Glimpses of advertising are now being tallied down to the second.
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Analysts are trimming online ad spending forecasts in light of U.S. mortgage crisis, but say search marketing will be least affected.
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Retail sales fell unexpectedly in December to close out the weakest year at the cash register since 2002, data showed on Tuesday, the strongest signal yet that the economy may be sliding into recession under the weight of a housing and credit crisis.
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With recession looming, there are pitfalls and opportunities.
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Financial PR: Soft talk, hard profits
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For Democratic candidates, the growing risk of a recession is an opportunity for action. For Republicans, it presents a dilemma.
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If the U.S. economy tips into a recession, don't count on the technology business to be a safe haven, experts say. In fact, tech high-fliers like Google and Amazon may be particularly vulnerable to recession.
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Both employment statistics and the bond market are indicating that the U.S. could be heading toward recession.
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U.S. retail sales fell unexpectedly in December to close out the weakest year at the cash register since 2002, data showed on Tuesday, the strongest signal yet that the economy may be sliding into recession under the weight of a housing and credit crisis.