Advertising: The Plot Is the Pitch
678075
Rather than just buying TV commercial time, more advertisers are paying for programming that features their products in plot lines.
504767
One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
403909
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results.
517237
Strange stirrings at advertising broker
431601
Secrets are at the center of a number of ad campaigns, a trend inspired by the growing preoccupation with celebrity gossip.
476801
With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
72747
Looking back on a year of advertising innovation
557413
Dating, negotiating, fragging and making money.  Play and its consequences.
224428
By Dave Gallagher, The Bellingham Herald, Wash.  Dec. 16--JINGLES ARE FOREVER CHANGING: There is nothing like a good hook  when you're selling a product.    Whether it is a jingle or catchphrase, an effective one stays in your  head.
286273
Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
626699
There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
9265
Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
393700
A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
83395
Pharmaceutical companies love to tout their drug ads as examples of consumer education. But that argument hardly stands up in Pfizer&#39;s (PFE ) latest Viagra pitches.
531662
News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
648445
Through the magic of "product placement," consumer-product companies have become adept at using movies to boost the recognition of their brands. But when it comes to how movies and television portray business generally, the corporate community has been a miserable failure. Invariably, business...
73639
New technology will still allow advertising to get through to viewers.