More Smaller Groups Airing Political Ads
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Just about everybody wants to have their say in this presidential election. From evangelical preachers who claim "God is not a Republican or a Democrat" to the anti-abortion Catholics Against Kerry, political advertising by smaller groups, and individuals in some cases, is popping up across the country.
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The producer of ads featuring PC users who switched to Macs is applying the same tactic to political commercials. This time, he'll focus on former backers of President Bush, recruited online, who've changed their political allegiance. By Louise Witt.
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When campaigning for president in a country as large as the United States, it helps to have famous friends to share the campaigning.
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An army of nonpartisan groups, not bound by federal election law, is pumping millions into get-out-the-vote campaigns.
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Interest groups spending big donations on ads and voter outreach in the presidential race will face new limits after the fall election under rules approved by federal regulators. Campaign watchdogs criticized them as too little, too late.
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With the campaign jabber of the 2008 elections already getting loud, an organization that promotes transparency in politics hopes one slice of the Web can promote reasonable, intelligent debate about issues.
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Candidates from the Libertarian Party, the Green Party and the Constitution Party each garnered a tiny fraction of votes in Tuesday's presidential race.
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Candidates are touting their political independence, blaming incumbents for high gas prices and warning moderate voters of a possible liberal takeover of Congress in a current wave of advertising that is revealing some themes for the final weeks before Election Day.
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The $2.6 million the candidates have spent on Web banner ads is less than 1% of what they have poured into TV ads.
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The volatile political atmosphere in this election year has boosted the number of incumbents facing serious competition over recent past campaigns: A total of 62 current members Ã¢ÂÂ 48 of them Republicans Ã¢ÂÂ are in races that are rated by CQPolitics.com in a range from very to somewhat competitive.
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Barack Obama is airing state-specific ads featuring praise from elected officials, hoping the endorsements can help raise his profile in the race.
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The governing Labour Party is at it, as are the opposition Conservatives and Liberal Democrats. Political blogging, podcasting and online video is taking off in Britain as politicians look to widen the net for new -- and importantly younger -- voters.
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There have been some rumors floating around lately about an RNC ad that is being sent to people living in the Bible Belt about how 'liberals' want to "ban the Bible" (what that really means, I don't know, but there you have it).  It ain't a rumor folks, this is U.S. Presidential Campaign 2004, at its finest.
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Focus groups are hardly new to American politics, but they have taken on new relevance in a country where the ideological divide has grown into a chasm.
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Marketer says the left-leaning groups are miles ahead in using the Internet for political advocacy.
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Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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In the evolution of political campaigns, from whistle-stop trains to TV sound bites and celebrity pitches, why shouldnt i-campaigning come next? Just so were clear, thats i as in Internet based, not the I many politicians seem to put ahead of the people.