Netflix Seeks Growth, Not Profit, Shares Plunge
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Online DVD rental company Netflix Inc. on Thursday cut its subscription price and said it was changing its strategy to sacrifice profits for growth in the face of growing competition, sending its shares plunging to their lowest level in almost a year-and-a-half.
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Stung by the recent success of rival Blockbuster Inc., online DVD rental pioneer Netflix Inc. battled back in the third quarter with lower prices that revived subscriber growth and catapulted its profit well beyond analyst expectations.
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By Michael Liedtke  LOS GATOS, Calif. - Netflix Inc. will start showing movies and TV episodes over the Internet this week, giving its subscribers more instant gratification as the DVD-by-mail service prepares for a coming technology shift threatening its survival.
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Comcast announced a service at CES that sounds an awful lot like Netflix. I already pay Comcast over $100 a month for various services. I pay Netflix $20 per month, and what Comcast is proposing is even more useful and easier than what Netflix offers. If it actually is, it would be easier to turn off the Netflix service. Netflix has a unique opportunity with X years of preference data for users that they still have active relationships with. Open the service up so that other websites can integrate their services with yours, the prototype being a dating site that matched people with others who like the same kinds of movies. Build a network of utility to lock users in with a feather instead of a deadbolt.  The uniqueness of Netflix is about to go poof. Time to build a new kind of uniqueness. It might be too late, but let's hope it's not. I don't really expect Comcast to share data with other service providers. It's not in their nature. Netflix -- zig while they match your (old) zag.
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Shares of Netflix, which pioneered renting movies by mail, plunged as much as 43 percent after the company cut its subscription price and said Amazon.
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Netflix, the DVD-by-mail company with more than 7 million customers, has a new strategy that may one day make those red envelopes obsolete.
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Business & money: Share price plunges after disappointing profits raising fears over America's economic slowdown
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Business & money: Search giant shocks investors with lower-than expected profits.
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Netflix Inc , the largest  online DVD rental company, reported on Monday an unexpectedly  higher quarterly net profit despite increased competition for  subscribers from rival Blockbuster Inc.&#39;s  growing  online service.
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Stocks turned lower on Thursday, with the Nasdaq losing 1 percent, on a handful of disappointing earnings reports, including results from cable TV operator Comcast Corp .
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The future suddenly looks shaky for online DVD rental pioneer Netflix Inc. - a plucky home entertainment upstart that managed to hold its ground after retailing giants Wal-Mart Stores Inc.
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Online DVD rental pioneer Netflix Inc. wants recommendations on how to improve its movie recommendation system, and is dangling a $1 million reward as an incentive.
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Online DVD rental company Netflix  Inc topped Wall Street estimates with higher fourth-quarter  profits on Wednesday, but subscriber growth fell short of some  analysts' forecasts.
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A website outage at Netflix makes a bad week even worse.
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Clicks versus bricks--the sequel. Netflix (nasdaq: NFLX - news - people ) on Monday struck a blow at movie-rental rival Blockbuster (nyse: BBI - news - people ). The Internet service led by Chairman, President
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SAN FRANCISCO -- Online DVD rental pioneer Netflix Inc. is lowering the price of its two most popular subscription plans by a $1 per month, relinquishing millions of dollars in revenue in an attempt to regain the upper hand in a cutthroat battle with Blockbuster Inc.
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Netflix Inc.'s fourth-quarter profit trounced analyst expectations as the online DVD rental service gained 451,000 customers, providing further evidence the company has regained the upper hand in its bruising battle with rival Blockbuster Inc.