Xerox Unveils 'Wax Stick' Color Printers
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Five new printers challenge HP with an ink system that promises cheaper consumables.
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(InfoWorld) - Hewlett-PackardÂ is upgrading its inkjet printers to appeal to small business owners for whom a big business machine is too expensive but a small consumer-oriented printer inadequate. Meanwhile, HP faces new competition in the consumer printer market from Eastman Kodak, which introduced new inkjet printers Monday. HP on Tuesday launched the HP Officejet J5700 printer series, scheduled to go on sale this month at a starting list price of $149. Also coming on the market, in March, is the Officejet Pro K5400 series, starting at $149, and the Officejet Pro L7000, starting at $299. Each of the new printers are identified as "All-In-One," which means they can print, scan, copy and fax documents. HP is migrating down to the sub-$300 market features previously available in more expensive laser printers used by businesses and large enterprises, said Karl Schwenkmeyer, vice president of marketing for inkjet systems within HP's Imaging and Printing Group. HP seeks to dispel some misconceptions about how inkjet printers can't handle business workloads because they are too slow, expensive to maintain and unreliable, Schwenkmeyer said. He said the printers can print color pages for as low as $0.06 each and black ink documents at as low as $0.015 each. And the machines are engineered to print 7,500 pages a month without a failure. Offering new features in lower priced printers is a lot like carmakers that first put anti-lock brakes only in luxury cars but now also offer them in compacts, said Robert Palmer, director of printer research at InfoTrends Inc., a printing market research firm. "There's nothing here that is really new, but they [HP] have done a good job of putting products out that are more robust," said Palmer. HP holds a market share lead of 50 percent in the inkjet printer market, according to 2005 InfoTrends numbers, said Palmer. Lexmark International follows with 16 percent, while Dell has 15 percent. Seiko Epson has 12 percent and Canon 8 percent. But one more company is lining up to challenge HP. Kodak entered the consumer inkjet market on Tuesday with models that aim for the heart of HP's printing profitability: the replacement ink cartridges. Kodak's replacement cartridges list for $9.99 for black ink and $14.99 for five-color ink, about half what HP and other brands charge. Different models of the Kodak machines, which can print, scan and copy -- but not fax -- documents, list for $149.99, $199.99 and $299.99, depending on the features. They are also targeted at consumers and home-based business operators.
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Xerox Corp  on Monday launched  a multimillion dollar brand overhaul, aiming to cement its  image as a technology and services provider and finally shed  the notion that it simply makes copiers.
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Xerox Corp. has won several new document services deals and updated its content management and workflow software, it announced Tuesday.
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Office equipment maker Xerox Corp.  XRX.N on Tuesday said fourth-quarter profit rose 15 percent,  fueled by solid demand for new digital color printers, and the  benefit of the weak dollar.
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HP (NYSE:HPQ) (Nasdaq:HPQ) today unveiled large-format printing technologies that offer commercial printers more choices and value when producing wide- and super-wide outdoor graphics.
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Hewlett-Packard plans to use inkjet printing to enter a range of new markets, such as television and computer displays, printed electronic circuits, and automotive fuel-injection systems.
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Since the role of paper in offices has changed, Xerox has developed a process where printed information on the document ÂdisappearsÂ within 16 hours.
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HP is introducing printers with more features targeted at home-based business owners, while Kodak is just entering the market.
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Key graphics product touched up with tools to mimic oils and watercolors.
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Blog: HP releases a bunch of new printers for home and office users.
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Kodak is introducing a line of EasyShare all-in-one inkjet printers that aim to cut the cost of printing supplies up to 50 percent.
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Plus: Outstanding earnings for Apple...Xerox profits from color printers...Alltel profit, revenue rise...SanDisk earnings top estimates.
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Kodak is entering the home printing market with a line of printers that use better quality ink developed by the company, saving consumers up to 50 percent on ink costs while allowing them to print the same number of pages.
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Multifunction devices, workgroup printers, and a new digital pen debut.
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Kodak returns to the full-size printer market with three photo-oriented all-in-ones and competitively priced ink.
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Thermal printer produces great-looking snapshots, but they don't come   cheap.