Sony cuts price of PlayStation 3
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Sony is to cut the Japanese launch price of its forthcoming PlayStation 3 console by 20%, the firm says.
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Rumours claims 120GB or 160GB version coming Sony may soon phase out sales of its 80GB PlayStation 3 (PS3), in favour of either a 120GB or 160GB capacity package, also featuring the long-awaited DualShock 3 controller.â¦
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Sony Corp. is introducing a new version of its PlayStation 3 console in North America in August and cutting the price of the current 60G-byte model by US$100 from Monday, it said.
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Sony Corp. announced Monday a 100-dollar price cut for the PlayStation 3 in North America and plans for a beefed-up version of the console in a bid to catch up with rivals Nintendo and Microsoft.
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Looking to jump-start sales of its PlayStation 3 game system, Sony has cut the price by $100, to $499, and plans to introduce a $599 package with a larger (80-gigabyte vs. 60-GB) hard drive and one game next month.
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Sony Corp.  will launch its  PlayStation 3 with an 80-gigabyte (GB) hard disk drive on June  16 in South Korea for 518,000 won ($556), offering the upgraded  version of its latest game console for the first time ever, the  Japanese electronics conglomerate said.
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Sony Corp.  plans to lower the production cost of its PlayStation 3 (PS3) game consoles by using less expensive chips, aiming to turn the operations profitable between September and next March, the Nikkei business daily reported on Friday.
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Blog: Sony Computer Entertainment's CEO and president Kaz Hirai has confirmed that the PS3 price cut isn't going to last.
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Sony Corp. said Friday it will lower the price of its much-anticipated PlayStation 3 video game console, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
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Sony Corp.  said on Friday it  will eliminate a key microchip from the European version of its  PlayStation 3 (PS3) game console, reducing production costs as  well as its compatibility with PS2 games.
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Price cuts for the PlayStation 3 video game console are among the factors Sony is studying as it seeks to break even in its money-losing gaming business next fiscal year, a company executive said Wednesday.
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Analysts, report suggest that Microsoft could announce a price drop this week in response to Sony's Playstation 3 price reduction.
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Sony Corp.  plans to lower the  production cost of its PlayStation 3 (PS3) game consoles by  using less expensive chips, aiming to turn the operations  profitable between September and next March, the Nikkei  business daily reported on Friday.
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Cheap model to ditch USB, PS2 compatibility, it's said Sony has poo-poo'd claims that it's about to announce a cut-price PS3 for the UK.â¦
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Although Sony is blaming its faltering profits partly on PlayStation 3 price cuts in Japan, a senior executive said Wednesday that further slashing prices may be in store for the just-launched video game machine.
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Sony faulted a strategic decision to set the price of the PlayStation 3 below the cost of production as a way to bolster market share.
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Another video game system arrived to long lines at stores, but more customers went home satisfied Sunday clutching a new Nintendo Wii.  The $250 Wii joins more expensive competitors, the Sony PlayStation 3 ($500-$600), which quickly sold out when launched Friday, and the year-old Microsoft Xbox 360 ($300-$400), in a battle of the next generation game systems.