Search Engine Marketing Research
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Search Engine Marketing Research  Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: ...
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Last week Search Engine Journal announced the launch of SEO Clinic, a free service where businesses, individuals and organizations can submit their web sites for a review by our search marketing columnists, or our Resident Pimps. The reaction to the announcement was phenomenal with well over 100 different sites ranging from personal blogs to established  [...]
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How the right tools can create a solid search strategy.
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Links to this week's topics from search engine forums across the web: Live From SES Sweden - AdSense verses Affiliate Programs - Google Is Now Indexing Pop-ups - Redirects, Frames And Cloaking - Do You Avoid Content Targeted Listings? - Image Ads On Google Adwords - The Right way to Count Links?
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Detlev Johnson of Search Return hosted this session, and its speaker Shari Thurow, on the basics of search engine design and optimization.  This is a must-attend session for businesses entering the search engine marketing world or those intending to redesign a site or enter the SEO market.    Search engine friendly design takes elements of search [...]
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What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more.
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Links to this week's topics from search engine forums across the web: Google Is Doomed Long Term - Search Engine Friendly E-Commerce Design From Ground Up - Why Does Google Still Value 'Bought Links' - SEO for Google Using CSS - Cloaking 101 - Questions and Answers - No Joy With Listings in Yahoo!
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Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
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Nielsen//Netratings released their statistics on search engine market share and usage today which ranked the search engines by usage and growth. Google still dominates the American search engine market with almost half of all US searches taking place via Google.com and its partners. Google also enjoys more than double the amount of searches than Yahoo, [...]
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Link building has been an essential part of the online marketing mix since the first commercial sites and Internet resources originated.  As search engine optimization has evolved over the past decade, links have become the core of defining the value of a site. Whether links are obtained via the old fashioned email request, building or [...]
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Using Keyword Selection Guidelines To Improve Website Conversion Rates  I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve website conversion rates. Well, here is my take on it, based on the Web analytics evidence ...
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How to Research Keywords for Search Engine Marketing  The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain ...
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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In a study, the now-public search engine out-ranks Yahoo, others in customer satisfaction. August 23, 2004 -- A new study says that Americans are increasingly satisfied by the results hauled in by their online
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Vendors and researchers have detected various new trends at play in online retail shopping this holiday season, such as shoppers' increased use of search engines and comparison shopping services to make better informed buying decisions. Not all trends are encouraging, however, such as a disconcertingly high percentage of shoppers willing to buy from spammers.
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Content Management Systems and SEO - A Powerful Mix  Search Engine Optimization revolves around providing useful, unique content on your website and making sure that search engines can find and understand it easily. 'Organic SEO' as it is called, puts emphasis on optimizing hundreds of keyword rich content pages as 'spider-bait' ...
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Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising. It is important to understand that search engine optimization has its limitations. With the introduction of Google&#8217;s Universal Search [...]