Sony cuts price of PlayStation 3 to &#36;410
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Sony Corp. said Friday it will lower the price of its much-anticipated PlayStation 3 video game console, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
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Sony Corp. slashed the planned price of its delay-hit PlayStation 3 by one-fifth in Japan, preparing for a fierce fight against cheaper games consoles from rivals Microsoft and Nintendo.
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Hurry up, Howard The chairman and chief executive of Sony, Sir Howard Stringer, has said the company was attempting to "refine" how much it could afford to reduce the price of the PS3 console by, and has been quoted as saying there was "no question" consumers wanted the price to be lower. Duh.â¦
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Sony Corp  will launch a cheaper model of its PlayStation 3 in the United States, hoping to attract more buyers as it goes up against rival game consoles from Microsoft and Nintendo this holiday.
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Sony Corp.  plans to lower the  production cost of its PlayStation 3 (PS3) game consoles by  using less expensive chips, aiming to turn the operations  profitable between September and next March, the Nikkei  business daily reported on Friday.
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Sony is now $399 away from giving PlayStation 3 consoles away.
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Sony Corp  will launch a  cheaper model of its PlayStation 3 in the United States, hoping  to attract more buyers as it goes up against rival game  consoles from Microsoft and Nintendo this holiday.
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Up 135 per cent, apparently Sony has claimed that PS3 sales in North America have jumped 135 per cent since it brought the price of the 60GB console down to $499 two weeks ago.â¦
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Sony confirmed the speculation Thursday, officially announcing a 40GB PS3 model for the United States, which will be available for $399 USD on November 2. In addition, the company made a surprise price drop on its 80GB model, which will now run $499 USD.
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Sony Corp. is removing a chip from the  European version of its new PlayStation 3 (PS3) game console, a  move that cuts costs but means users cannot play some of their  old games.
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Blog: What did Sony mean when the company said there would be no PlayStation 3 price cut?
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Sony Corp.  plans to  phase out the cut-priced $499 model of its PlayStation 3 video  game machine, leaving only a higher capacity $599 model for  sale in the United States, the company said on Monday.
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Analysts, report suggest that Microsoft could announce a price drop this week in response to Sony's Playstation 3 price reduction.
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CHIBA, Japan  - Sony Corp. 6758.T on Friday cut   the price of its new game machine PlayStation 3 by 20 percent   in Japan, in a surprise move that will attract more customers   but likely widen losses in its game division.
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With the arrival of two innovative new systems about two months away, the video game world is as unsettled as it has ever been. On Nov. 17, market leader Sony will launch its high-priced PlayStation 3 ($499-$599, depending on size of hard drive), having given a year's head start to challenger Microsoft's Xbox 360.
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Sony Computer Entertainment Inc. said Wednesday it will release its PlayStation Portable game console in Japan on Dec. 12 at a price of 20,790 yen, surprising many who had expected it to cost far more.
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Price cuts for the PlayStation 3 video game console are among the factors Sony is studying as it seeks to break even in its money-losing gaming business next fiscal year, a company executive said Wednesday.