Yahoo Publisher Network Updates Ad Blocking
680941
Yahoo Publisher Network has updated the ad blocking function which lets publishers block advertising from certain domains within the YPN ads on their sites.  More from the YPN Blog: As suggested by its name, Ad Blocking allows you to block ads from a given domain or multiple domains that you don&#8217;t want to appear on your [...]
286073
Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.
255020
Yahoo! aims to improve its ad reach by acquiring BlueLithium.
548869
Internet service provider EarthLink on Monday updated the spyware blocking for its members to include real-time scanning for unwanted software that prevents the stuff from making it onto hard drives.
738147
News.com: Yahoo fixed two flaws in its free mail system that could have allowed a malicious user to read a victim&#39;s browser cookies and change the appearance of some pages, Yahoo said Thursday.
112634
Update Slammed for touting unavailable but unlicensed content
567254
Yahoo is overhauling the way it sells advertising in the US, in an effort to help revive the business.
378287
Yahoo will be opening up its search advertising system, code named "Panama," to new customers. Previously, only current advertisers were able to access the service, which aims to put the company on par with Google and Microsoft.
351422
(InfoWorld) - People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic. The click-through rate on Yahoo's search ads increased 5 percent in the week ending Feb. 11 and 9 percent in the week ending Feb. 18, both compared with the week ending Feb. 4, comScore said Monday. The new ranking system went live in the U.S. on Feb. 5. ComScore defines click-through rate as the total number of clicks people make on search-engine ads divided by total search queries. Yahoo's new system assigns rank to pay-per-click search ads by taking into consideration the advertisers' bid amounts plus the ads' relevance to the search query. Previously, Yahoo ranked ads solely based on the amount bid. The new ranking system is part of Yahoo's new search advertising platform, called Panama, which also has a campaign management tool for advertisers that was launched previously. Yahoo has high hopes that Panama will boost its search ad business and allow it to compete better with Google Inc., which has built its empire selling this type of ad. In this model, advertisers choose search query keywords that will trigger the appearance of their ads. The advertisers offer to pay a fee of their choosing whenever a search engine user clicks on their ad, thus the bidding nature of the model. Yahoo's financial performance in the past year has been lackluster, compared with Google's consistently stellar one, and Yahoo executives have acknowledged that their search ad business has been a weak link.
179676
Adobe and Yahoo are launching a new Internet toolbar that will provide users with access to Yahoo products -- including Anti-Spy, Pop-Up Blocker and Yahoo Search -- as well as Adobe products, such as Create Adobe PDF Online.
564339
Blog: Customers are angry over new, large ads in AT&#38;T/Yahoo DSL service.
758325
Part of the recently-released Service Pack 2 for Windows XP was a slew of long-awaited updates to Internet Explorer. Along with patches for the browser, SP2 also included features such as the ability to block
626401
Yahoo&#39;s Overture Services division has extended its deal to provide ad placement technology to Microsoft Web portal MSN.com, the companies said Thursday.
581993
Over the course of the Search Engine Strategies Chicago conference last week Search Engine Journal covered the Google AdSense Clickfraud Botnet story broken by WebmasterRadio.fm&#8217;s Jim Hedger which claims that click fraud is rampant, action is not being done to stop it, Google is not blocking IP addresses from the restricted blacklist of spammers, AdSense [...]
291557
Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
44255
Microsoft adCenter Contextual Advertising Heating Up JenSense has the scoop on the Microsoft answer to Google AdSense and Yahoo Publisher Network, Microsoft ContentAds beta. Jen says that Microsoft is looking for a few good advertisers who are interested in testing out the contextual ads on Microsoft&#8217;s BIG MONEY channels; &#8220;Selected advertisers just received invitations to participate [...]
69952
Yahoo Publisher Network has made some updates to its quality guidelines and program policies.  The change which sticks out the most is the limitation of three ad units per page. Google AdSense works in a similar fashion, with the maximum amount of contextual network ads being set at three. Yahoo has defined some simple quality guidelines [...]