Networks Object to Ads Using News Footage
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The television airwaves are public, but the TV networks are insisting that interviews broadcast on them are not. Networks are objecting to political advertisements that contain clips of Sen. John Kerry or President Bush on news shows such as NBC's "Meet the Press" or ABC's "Good Morning America."
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Ads and adware have a new way to get on your computer--through files that appear to be music and video.
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TechWeb - The Ad Infuse server recognizes when an iPhone is requesting video and delivers the appropriate advertisement.
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An advertising company is playing live video from a bar in online advertisements.
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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An intriguing experiment  in broadcast news sneaked onto southern California's digital  airwaves about seven months ago.
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Blog: Blinkx now offering contextual ads for video.
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Equipped with laptops and hand-held video cameras, off-air network reporters, or embeds, are catching every unplugged and unscripted moment on the campaign trail.
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The next-generation OS will allow consumers to watch one channel while recording another, CNET News.com has learned.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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The United Church of Christ is trying to air what three TV networks see as a controversial ad. The ad says the Church wants to reach out to those people it says
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The online social network said that it was offering free software tools to let media companies block the uploading of unauthorized video clips.
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NEW YORK New this fall season: Broadcast networks will rely on social networks, guerrilla events, video-on-demand, YouTube, Web portals and mobile technology more than ever before to promote their new lineups to increasingly distracted consumers. What&#39;s not so new is the continued reliance on their own airwaves to do most of the work.
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Hackers twist ad network into Trojan network Hackers have rooted into a server owned by internet advertising network 24/7 Real Media and used it to serve malware-laced banner ads that tried to circumvent security mechanisms on end users' machines, Symantec researchers said. The malware exploited a previously unknown vulnerability in Real Player that was patched on Friday.â¦
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While most major networks have joined the rush to integrate advertisers in their programming in exchange for fees or purchases of more commercial slots, HBO stands out as an anomaly.
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A compromise by TV networks and advertisers on a system to count how many people watch commercials has hit a snag.
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CNN is giving news a bigger picture &#151; or rather, lots of pictures and graphics arrayed across the network's sprawling new video wall.