Super Bowl coverage rolls out red carpet
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Two days, one adjective. The daylong broadcast of Super Bowl Sunday arrived with more than a few similarities to the media drum beat accompanying the impending primaries of Super Tuesday.
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With the New England Patriots' unbeaten regular season installed in the record books, the NFL spotlight swings to the runup for the Super Bowl which kicks off with wild card weekend on Saturday and Sunday.
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Call it the ripple effect, or the nipple effect, but Super Bowl advertisers have eased off the hoopla ahead of the National Football League championship game this year following an indecency scandal last year.
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Even ABC's "Desperate Housewives" took a back seat Sunday to CBS' coverage of the AFC Championship bout that saw the New England Patriots clinch a slot in the Super Bowl after beating the Pittsburgh Steelers.
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JACKSONVILLE, Fla. - Paul McCartney will headline the 2005 Super Bowl halftime show as the National Football League goes mainstream after the controversy over this year&#39;s show.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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With the New England Patriots'  unbeaten regular season installed in the record books, the NFL  spotlight swings to the runup for the Super Bowl which kicks  off with wild card weekend Saturday and Sunday.
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From $4,000 game tickets to $150,000 mansion rentals, Sunday's Super Bowl XLI in Miami is all about "bling."
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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By NICK ROGERS A&E EDITOR  Hope isn't entirely lost for Springfield viewers who use over- the-air antennas for network TV reception and wish to watch Sunday's Super Bowl XLI broadcast in high definition.
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For those who tune in to the Super  Bowl just for the commercials, there's now a way to watch them  online shortly after they are shown, without having to put up  with all that football in between.
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By DAVID BAUDER  NEW YORK - As anticipated, the Super Bowl and "American Idol" overshadowed everything on television last week.
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The New England Patriots' bruising  defense has put the Super Bowl champions in position to become  one of the NFL's greatest teams.
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A roar went up from the lobby bar of the Beverly Hilton before Sunday night's Golden Globes. But it wasn't fans thrilling at the sight of Angelina Jolie or George Clooney on the red carpet Â it was the New York Giants upsetting the Dallas Cowboys in the NFL playoffs.
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It's a week for schmoozing, networking and catching up, guys in NFL jackets and caps of all colors putting little things such as the Super Bowl aside for some pleasant chitchat with intense rivals.
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Politicians and delegates won't be the only ones getting the red-carpet treatment at the Republican National Convention.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.