4 News Companies Ally to Sell Ads on the Internet
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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NewsÂ Corp. aims to increase ad revenue from its online division by completing the acquisition of Internet ad placement company Strategic Data Corp. on Thursday.
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Bid4Spots (http://www.bid4spots.com)  today reported that it has signed 200 Internet radio stations within the  first month of announcing the industry's first  reverse auction to facilitate buying and selling advertising for  independent online radio.
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New York Times Co and business news  channel CNBC will share video and stories from each other's Web  sites, an alliance that could bolster them against an expected  assault by News Corp.
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Internet company AOL said Monday it is partnering with a unit of Gannett Co. to offer new forms of interactive advertising that incorporate audio and video elements.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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(InfoWorld) - AOL plans to strengthen its online advertising business by acquiring Tacoda, a company that specializes in delivering ads based on users' online activities. AOL entered into a definitive agreement to acquire Tacoda, whose "behavioral targeting" technology will complement AOL's online advertising services, the companies announced Tuesday. AOL and Tacoda didn't disclose details of the transaction, which will close after customary approvals are obtained. AOL, which is owned by Time Warner, is in a so far successful, years-longÂ transition from a subscription-fee based business to an advertising-based business. Like Google, Yahoo, and other major Internet players, AOL is busy boosting its capabilities to provide a variety of online advertising services, including search, video, syndicated, mobile, and graphical ads. In order to capitalize on theÂ fast-growing online ad market, AOL, Yahoo, Google and others have resorted to purchasing online ad services companies. For example,Â Google is in the process of buying DoubleClickÂ for $3.1 billion, whileÂ Yahoo recently closed its acquisition of Right Media. In May, Microsoft announced its intention toÂ buy digital marketing services provider aQuantiveÂ for $6 billion. Meanwhile,Â AOL acquired Third Screen MediaÂ and AdTechÂ this year, and Lightningcast last year. The U.S. online advertising market grew 35 percent in 2006 over 2005, the fourth straight year of expansion for this market, according to the Interactive Advertising Bureau. Marketers spent almost $17 billion advertising on U.S. Web sites in 2006, according to the IAB. Tacoda, founded in 2001, is based in New York and will operate as a wholly owned subsidiary of AOL. It has about 100 employees and more than 4,000 Web sites in its ad network. Its publishing clients include The New York Times Co. and NBC Universal.
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With The New York Times picking up the recent story of the (mostly minor) anti-Adblock Plus protest, its worth looking into the subject and seeing just where a Webmaster/ad-block developer arms race could take us.
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(InfoWorld) - Google took another step in its continued attempts to improve its relationships with wire services Friday when it announced a program to host full articles from news agencies on Google News pages. Google News, a site in which Google aggregates links to articles published on news outlets' Web sites, is generally valued by publishers who make money from online advertising and as such benefit from the traffic Google News sends to their sites. But Google News has been a tougher sell for wire services, which generally make money by licensing their content to newspapers and magazines and not by attracting readers to their own Web sites. Agence France Presse , one of the world's largest wire services, sued GoogleÂ for alleged copyright infringement on the News site. Although never publicly acknowledged, it's widely believed that the Associated Press threatened to file a similar lawsuit. Although Google maintains that running hyperlinked headlines, text snippets, and thumbnail images from news outlets in Google News is protected by the fair use principle,Â it eventually settled with AFPÂ and signed a licensing agreement with it, as well as with AP. Friday's announcement appears to be the first concrete result of those licensing agreements, although the AP deal is now more than a year old. The AFP settlement and agreement were announced in April. Now, if they want, people will be able to read the original articles from AP, AFP, the U.K. Press Association, and the Canadian Press in Google News pages. Google also entered into licensing agreements with the U.K. and Canadian wire services. Previously, because wire services' Web sites typically feature either a small sample or none of their stories, the way to read their articles was go to the sites of their syndication clients, such as newspapers. The new feature unveiled Friday is called "duplicate detection," which lets Google News identify the original source of a story that may appear in tens or hundreds of news outlet Web sites. If the source story is from one of the four news service agencies that Google has licensing agreements with, Google will display the story on a page that it hosts. But the feature will benefit all types of news outlets, not just wire services. For example, if a New York Times story gets syndicated, Google News will know that it originally came from that newspaper. For such outlets that have their own public Web sites, "duplicate detection" will simply let users click over to their sites, which is the traditional Google News model. Removing duplicated articles opens up more room on Google News, leading to a better user experience, said Josh Cohen, Google News business product manager. "Our goal with what we're launching today is to provide the best experience for our users and help our partners get credit for their content," he said. Asked whether the hosting of full articles on Google News will weaken the fair-use protection claim, Cohen said that it will not. "We respect copyright laws. When we go beyond fair use, we enter into licensing agreements," he said. The "duplicate detection" feature is already operational on the site, he said.
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Hulu, created by NBC and Fox to bring free, ad-supported television to the Web, plans to begin sending videos to its partners, Microsoft, AOL, MySpace, Yahoo and Comcast.
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They can plumb the Internet for the latest movie times, news headlines, stock figures and gas prices. They'll even help you skirt traffic, find a parking spot or make a phone call. Oh, and they'll navigate for you, too.
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The online advertising market is hot, but pioneer DoubleClick Inc. isn&#39;t. The provider of Internet advertising services has decided to explore strategic alternatives, including a possible sale.
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Major Internet sites are showing a growing interest in the advertising business, and traditional ad firms are starting to worry.
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The online news business has a curious imbalance: Far more men read news on the Web than women. For online publishers seeking to steal advertising money from TV, this is a boon. But editors are worried something is off-kilter with online news. By Laila Weir.
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New York Times Co and business news  channel CNBC will share video and stories from each other's Web  sites in an alliance that could bolster them against an  expected assault by News Corp.
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Really Simple Syndication technology, which lets news junkies get instant info feeds from multiple sites, is grabbing investors' attention. The latest evidence: a multimillion-dollar funding round for RSS developer Technorati. By Daniel Terdiman.
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Three Internet providers in Britain have teamed up with a company called Phorm, whose technology tracks Web users and sends them ads related to their interests.