Search Marketing Shows Strength in 2006
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SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
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On Sunday I&#8217;ll be flying into Chicago to attend next week&#8217;s Search Engine Strategies Chicago 2006. While not one of the larger SES shows, especially compared to the SES San Jose and SES New York conferences, Search Engine Strategies is sure to be one of the more cozy get togethers (especially with the blizzard currently [...]
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PRINCETON, N.J., Feb. 1  /PRNewswire/ -- According to The Kelsey Group's 2006 forecast, global local search revenues will grow from $3.4 billion in 2005 to $13 billion in 2010.
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Danny Sullivan reflects on how this year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. He also reflects on other major developments that have emerged over the past year.
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What's good for the search giant is good for America. Sort of.
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The advertising market will be stronger in 2005 than previously thought, ad industry experts say.
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Google says its ability to cash in on web adverts helped its profits triple in the last quarter of 2006.
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Online ad spending in the U.S. grew 34% in 2006, continuing a years-long recovery after the dot-com crash.
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- Google Inc claimed a 54 percent share of the online search market in September with an estimated 4.0 billion search queries, according to a report published by Nielsen Online.
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(InfoWorld) - Microsoft drew the largest number of Web site visitors worldwide in December, a recurring accomplishment that makes the company's disappointing online ad business all the more disconcerting. Close to 509 million unique visitors, ages 15 and up, went to Microsoft Web sites in December, comScore Networks said Wednesday. Google came in second with a little over 494 million, while Yahoo landed in third place with almost 477 million unique visitors. Microsoft also led in March 2006, and its lead over Google was bigger. Microsoft had almost 539 million unique visitors to almost 496 million for Google. Third place went to Yahoo with little over 480 million. However, the difference in online ad revenue between Microsoft and its two rivals is massive, a sign that, despite heavy investments in the past three years, Microsoft isn't close to matching their ability to monetize Web site traffic, especially Google's torrid growth in the search engine space. In the quarter ended Sept. 30, 2006,Â Google's revenue, which comes mostly from search engine ads, grew 70 percent to $2.69 billion, whileÂ Yahoo's revenue, mostly derived from various forms of online ads, came in at $1.58 billion, up 19 percent. By comparison, in that same quarter, Microsoft's Online Services Business, which includes online ad and Internet access sales, generated only $539 million in revenue, down from $564 million in the same quarter the previous year. Microsoft executives have acknowledged that the Achilles heel of its online ad business is its search engine segment. In December, Microsoft's share of U.S. search engine queries continued to fall, landing at 10.5 percent, a distant third place from leader Google, which nabbed 47.3 percent, comScore said in a separate study. In July 2005, Microsoft's U.S. search engine query share stood at 15.5 percent and Google's at 36.5 percent, according to comScore. Overall, unique Web site visitors grew 10 percent globally from December 2005 to December 2006 to almost 741 million. Microsoft and Yahoo both grew 5 percent each. However, Google topped the market growth category with a 13 percent increase, in part due to its international appeal and to the rising popularity of some of its non-Web search services, comScore said. For example, Google's image search engine grew its unique visitors by 40 percent, Gmail by 71 percent, and Google Maps by 62 percent.
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comScore has released some data which shows significant gains in the amount of search advertisements which were clicked during the first week of the new Yahoo Search Marketing Panama ranking &#038; Quality Index roll out. The overall Yahoo Search Marketing click thru rate rose from 10.1% to 11.1% two weeks after the launch.  Reuters adds: Data collected [...]
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We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
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InfoWorld - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without.  Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market.
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If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual
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Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?
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The search queries of some 600,000 users were posted online, and some can be traced back to people.