CBS hails YouTube ratings success
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A month after establishing its own YouTube channel, CBS says its TV ratings have benefited.
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NEW YORK  - Fox and NBC tied for the demographic win in primetime, while CBS won in viewership during the last week of the 2006-07 TV season, Nielsen Media Research said Tuesday.
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Several cable networks  were blessed Sunday night with strong ratings from a range of  high-profile shows, including Lifetime Television&#39;s &quot;Army  Wives.&quot;
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(InfoWorld) - People in the U.S. have steadily increased the amount of time they spend watching videos online and Google's YouTube remains by far their preferred video site, according to a study. In July, almost 75 percent of U.S. Internet users watched videos online, up from 71.4 percent in March, according to comScore Networks. The monthly time spent watching videos went up to an average of 181 minutes per viewer in July from 145 minutes per viewer in March, according to comScore. People in the U.S. are also watching more video clips. In July, the average user watched 68 clips, up from 55 clips in March. Overall, almost 134 million U.S. Internet users watched a little over 9 billion video clips in July, up from 126.6 million people and a little over 7 billion clips in March. In July, Google ranked as the top provider of video clips, serving up 27 percent of the total -- almost 2.5 billion clips -- most of them via YouTube, comScore said. Yahoo nabbed a distant second place, serving up 4.3 percent of the clips. Fox Interactive Media, the News Corp. Internet division that includes MySpace.com, came in third with 3.3 percent. Viacom (3.1 percent) and Disney (2 percent) rounded out the top five. Google also ranked first in July in unique video viewers with almost 68 million, followed by Fox Interactive (35.8 million), Yahoo (35.3 million), Time Warner (26.6 million), and Viacom (22.6 million), comScore said. After years of unfulfilled promises, online video has taken off in a big way in the past year and a half, rapidly accelerating its momentum across a wide variety of sites. The revolution is widely credited to YouTube and its video-sharing format, but now companies are prominently featuring videos in portals, news sites, blogs, social networks, online stores, and film and television industry sites. YouTube's popularity can be attributed to several factors, including its ease of use forÂ bothÂ viewers and uploaders; a strong community of millions of people who submit, view, and share personal videos; and an abundance of commercial clips from movies and television. It is this last component of its popularity -- the commercial clips -- that have put YouTube at the center of the Internet industry's struggle with video copyright protection because many of those videos are copied and uploaded without their owners' permission. A landmark legal action is currently under way, asÂ Viacom pursues a copyright-infringement lawsuit against Google over the unauthorized appearance of its clips on YouTube. In addition to copyright, other technical and operational issues are in flux, such as the options for generating revenue from video content, the best ways to use video for online advertising, and the different alternatives of delivering the clips to viewers. Another area of interest are video search engines, as well as alternate devices for online video beyond the PC, from small ones like cell phones to large ones like living-room home entertainment centers. For example, currently the Web seems a vehicle primarily for short video clips as evidenced by comScore's finding that the average video clip duration in July was 2.7 minutes.
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Users of YouTube's online video service will soon be able to view news, TV series, documentaries and other programs from the BBC.
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-Ratings Breakdown: CBS scored a clean Wednesday victory, with a first-place overnight finish in every half-hour as a result of Power of 10 (5.8/10), a repeat of Criminal Minds (6.4/10), and a repeat of CSI: NY (6.7/11). For more on Power of 10, which is a shoo-in for renewal, see TV Tidbits below. Obviously, if upcoming Wednesday 8 p.m. occupant Kid Nation crashes, CBS already has a replacement. Congrats, Drew Carey and Michael Davies!
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Fueled by football, NBC  won last week&#39;s ratings race in the key adults 18-49  demographic. But CBS returned to No. 1 in total viewers after  finishing second the previous week.
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By FRAZIER MOORE  NEW YORK - CBS maintained its perfect score so far this season, grabbing its 12th consecutive ratings win last week.
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CBS won last week's  primetime ratings race in both viewership and the adults 18-49  demographic, while the network's adventure series "NCIS" took  advantage of the paucity of original episodes to become the  most-watched show for the first time in its four-season run.
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NEW YORK  - Fox notched another victory in the advertiser-friendly adults 18-49 demographic last week, but CBS won the viewership stakes by just 60,000 people.
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LOS ANGELES  - CBS thought it had a novel idea, one that would resonate with viewers of all ages.
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CBS on Tuesday claimed victory as   the most watched television network in prime-time during last   week's fall premieres, but more people tuned in overall than   last year, giving each network victories to tout.
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CBS and ABC shared the lead in the ratings on Sunday, with CBS averaging the most total viewers and ABC earning the highest ratings among adults 18 to 49. ABC got a lift in that demographic group from the nightâs top-rated show, a two-hour edition of âExtreme Makeover: Home Edition,â which averaged 13.6 million total viewers at 8 p.m., according to Nielsenâs estimates. CBS, meanwhile, got a boost at 7 p.m. from â60 Minutes,â the nightâs most-watched show (14.4 million), followed by âSharkâ at 8 (11.1 million) and the made-for-TV movie âThe Russell Girlâ from 9 to 11 (12.7 million). Fox ranked third for the night but ahead of CBS in second place in the 18-to-49 segment thanks to its comedy lineup, including âThe Simpsonsâ at 8 (7.6 million) and âKing of the Hillâ at 8:30 (7.5 million). NBC, in fourth place, broadcast back-to-back specials, the âU.S. Figure Skating Championshipsâ from 7 to 9 (4.8 million), followed by the âGuinness World Records: Top 100â from 9 to 11 (6.3 million).
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LOS ANGELES  - Monster viewer turnouts  for the AFC Championship Game on CBS and for the return of  "American Idol" on Fox determined the network rankings for the  week ended Jan. 23, with CBS and Fox finishing No. 1 and No. 2  among total viewers and adults 18-49.
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CBS Corp CBSa.N is interested in   spotting the next big phenomenon in user-generated programming   over the Internet, not buying market leader YouTube, Chief   Executive Leslie Moonves said on Thursday.
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Representatives of older and new media companies detailed their embraces of the Internet Friday at the Web 2.0 Summit conference in San Francisco, with supposed old-line companies emphasizing opportunities and dismissing any threats to longstanding business models.Executives from CBS, Comcast, Joost, and Current participated in panel sessions on media operations and the Internet. While the Internet might be seen as potentially taking viewers away from traditional broadcast and cable television, panelists noted that TV viewership still accounts for several hours per person daily and continues on its 30-year trend upward.Comcast and CBS officials both noted that the Internet can extend their businesses."We love the Internet for a variety of reasons," said Amy Banse, president of Comcast Interactive Media, which is responsible for the cable TV provider's Internet businesses. People use Comcast's pipe to access the Internet and Comcast is the largest residential ISP, she said.But Comcast also believes in cable TV and that it will be around for a while, she said. "People thought that with television, radio would disappear and with cable television, broadcast television would disappear, and we all know that that hasn?t happened," Banse said.The Internet has enabled CBS to extend beyond its largely U.S.-based audience and to gain "new eyeballs," said Quincy Smith, president of CBS Interactive, which covers Internet operations. "We, CBS, have not found the Internet to be cannibalistic to television," Smith said.Persons who see a two-minute clip of a CBS show, such as "How I Met Your Mother," might be encouraged to watch the program, he said. He recalled how a recent clip of David Letterman interviewing Paris Hilton showed up on YouTube and drew a lot of traffic; this was embraced by CBS, which carries Letterman's show.Asked by panel moderator Josh Quittner, of Fortune magazine, if she was worried about Google, Banse dismissed this."You want me to be a dinosaur running scared. I'm really not," she said. Google has been a "wonderful partner" for Comcast, with people accessing the search site via the Comcast pipe, said Banse.?In a subsequent panel session, officials from Joost, which provides broadcast-quality Internet television service, and Current, which blends broadcast TV with interactive Internet communications, shared their companies' visions."We wanted to bring the magic of the Internet to television, not the dumbness of television to the Internet," said Joel Hyatt, co-founder and CEO of Current. A community has been fostered to submit video that can be viewed on Current TV.Joost, meanwhile, is making peer-to-peer-based video distribution software that can run on PCs and the Macintosh, said Mike Volpi, Joost CEO. High-quality is streamed, with some of it professionally created by companies such as CBS and Viacom. Other content is developed by persons who are not so familiar. Joost is trying to develop an advertising-supported model.Both Joost and Current embrace advertising as a business model."I believe advertising is definitely the way to go," Volpi said. Advertising thus far has not blended well on the Internet because it has been offered in the form of banner ads or keywords, he said. But there are plenty of ad dollars to be gained by going after targeted users, he said.
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YouTube has been gaining strength in Europe since it launched local versions of its service in June.