Keyword Research from Hitwise
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Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites.
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Ask.com enhances its search engine offerings.
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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Focus your search results automatically by including characters and words that put a finer point on your queries.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages?  A panel of experts debated the issue at a recent Search Engine Strategies conference.
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How the right tools can create a solid search strategy.
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Found this really cool search engine (Koders ) via ResearchBuzz:   "An article at Newsforge pointed me to Koders ( http://www.koders.com ) a search engine for finding programming code. Nifty. The front page allows you to specify keywords, sixteen languages (from..."  This is pretty dead on.  I had a similar idea about 3 years ago I was calling SourceEngine which for a while was my Alexandria  project under Jakarta.  Some of this technology morphed into Gump .  Heres one innovation which I don't think Koders has picked up yet; use source includes as indegree to compute a CodeRank.  There you go... I'm giving you guys that one for free!  This is the Google innovation but applied to source code ...
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The popular Keyword Research tool Wordtracker announced that they are going to launch a special &#8220;UK only&#8221; option at the upcoming Search Engine Strategies Conference and Expo in London, UK in about 1 week (February 13th - February 15th, 2007). While US Search Marketers have the choice between numerous commercial and free Keyword Research and Competitive [...]
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Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]
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Also: Paul Allen project maps the brain. Read these stories and more from around the Web on News.com Extra.
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The &quot;in&quot; item for big four of the search industry (Google, Yahoo, MSN, and, Ask Jeeves) is Desktop Search utilities. By early next year, all the major search platforms will/should have a branded, functional
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Wednesday we pushed a new build of Rojo  which introduced a few new and important features:  * Tags *  Chris does a good job of explaining  tags so I'll start there:  "Feeling taggy? Some prominent bloggers have been talking about tags and there have been some fascinating discussions about how tags, also known as keywords, can facilitate the "merging of personal information architecture and public/shared/group/emergent information architecture." But if you have been using sites like del.icio.us or Flickr you don't need to read this high-brow stuff to know: tags are cool. They are an easy way to categorize your stuff and a great way to see what your friends are categorizing as well."  Tags ar ...
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Search Engines Fueling Online Music Retailers  Search engines are fueling the online hip-hop, rock, country and polka industries according to a new Hitwise study. 30.4 percent of U.S. visits to music retail Web sites in July 2004 resulted directly from search-engines and directories. According to a new report from Hitwise, an ...
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Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more.
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On the SpinDrop blog today, Dave Dash continues his look at the Lucene search engine for the Zend Framework with this new post showing how to boost certain terms' relevance in the search results.   Lucene supports boosting or weighting terms. For example, if I search for members of a web site, and I type in Dash, I want people with the name Dash to take precedence over somebody who has a hobby of running the 50-yard Dash.   He shows how to, with the help of a few simple lines of PHP code added to your application, you can easily boost terms based on field by whatever multiplier you choose.
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.