Kellogg to Curb Marketing of Foods to Children
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Kellogg will phase out advertising its products to children unless the foods meet specific nutrition guidelines.
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Fast-food chain Burger King  Holdings Inc said on Tuesday that, beginning late next year, it  will limit advertising aimed at children younger than 12 to  food and drinks that meet strict nutritional guidelines.
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Shares of Kellogg Co. had their biggest drop in more than two years after Chief Executive Officer Carlos Gutierrez, who helped the company regain its position as the top US cereal maker, was picked to be US commerce secretary.
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Marketing Daily In what appears to be a first for a food marketer, one of the biggest global advertisers, Masterfoods, the makers of Snickers and Starburst, has decided to end marketing to children under 12 by the end of the year. Masterfoods claims this &#145;&#145;will impact magazine and TV advertising in the US,&#146;&#146; but that it represents less than 5 ...
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Kellogg Co. K.N, the world's  largest cereal maker, on Monday said quarterly earnings fell  slightly due to a higher tax rate, stepped-up promotional  spending and expenses related to restructuring measures.
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McDonaldâs has decided to stop sponsoring Happy Meals as rewards for children with good grades and attendance records in elementary schools in Seminole County, Fla.
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The world's biggest cereal maker Kellogg's will make its food for children healthier, amid mounting pressure.
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TORONTO (CP) - The Ontario government is banning pop, potato chips and other calorie-laden junk foods from elementary school vending machines in a bid to improve the physical fitness of the province's schoolchildren.
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11 big food companies have agreed to stop advertising products that do not meet certain nutritional standards to children under 12.
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As the government says it wants to improve children's diet, teachers call for a ban on junk food advertising aimed at children.
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King-size candy bars which have helped fuel Britain&#39;s expanding appetite and waistline will be phased out by some food companies in compliance with an official campaign against obesity, according to reports.
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Kellogg Co. plans to make popular brands like Pop Tarts, Froot Loops, and Apple Jacks healthier. But if the company's test kitchens can't match the taste, Kellogg said it will leave the recipes alone and simply stop marketing such products to children under 12.
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Some of America's largest food and drink companies, such as Coca-Cola Co. and General Mills Inc., will adopt stricter controls on advertising aimed at children under 12, according to media reports on Wednesday.
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General Mills Inc. , the No. 2 U.S. cereal maker behind Kellogg Co. , on Thursday said all of its breakfast cereals were going to be made with whole grains to promote healthy eating habits.
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The European Union wants firms to stop advertising junk food to children and to make food labelling clearer, the FT says.
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The US food maker announces changes to its advertising policy as part of a campaign to encourage healthy eating.
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Kraft Foods Inc. on Wednesday said it  would curb the advertising of its snack products to children  younger than 12 as part of plans to increase the visibility of  its more nutritious products.