Retailers Aim to Excite Holiday Shoppers
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With a weak back-to-school season behind them, the nation's retailers are focused on the holidays and what steps they need to take to get consumers excited about shopping again. That could mean some quick merchandise changes and more aggressive discounting than they originally planned.
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With the 2007 run-up to Christmas boosted by a last-minute sales surge, retailers are putting an extra emphasis on after-Christmas discounts, hoping bargain shoppers and gift-card splurgers can enrich stores' holidays.
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Business & money: Bargain-chasing shoppers force stores into heavy price discounting after slowest Christmas sales growth in three years
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Ad campaigns for the holiday season from retailers like Best Buy and Target aim to forge emotional bonds with consumers.
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With four days left before Christmas, retailers are still waiting for a holiday shopping blitz -- and beginning to worry they won&#39;t hit their sales projections for the season.
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By Pat Kimbrough, High Point Enterprise, N.C.  Dec. 9--HIGH POINT -- It isn't just retailers that benefit from the  consumer spending bonanza during the holiday season.
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The holidays may be over, but the shopping hasn't stopped.
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Retailers look set to see a pick-up in Christmas trade in the coming days, despite grim predictions earlier in the season.
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In a bid to get consumers shopping early, the nation's retailers are serving up even more early bird specials on such items as TVs and toys, expanding their shopping hours and offering other enticements as they usher the official start of the holiday season on Friday.
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Every holiday, various organizations try to catch the attention of consumers by finding clever ways to link the special occasion to a product or service they are offering.
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The holiday shopping season ended better than it started, and most retailers are on track to meet humble sales goals. Still, many hope for an extra boost this week as consumers cash in gift cards.
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Ask holiday shoppers what drives their choice of stores and you&#39;ll hear a variety of answers. But the subject of money is never far away.
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Last-minute shoppers who hoped to beat the flood of Christmas-crazed gift buyers woke before dawn every day this week and arrived at retailers the moment they opened.
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With just hours to go before Christmas, the nation&#39;s retailers hoped a last-minute flurry of holiday shoppers, whether delayed by winter storms or by simple procrastination, would be enough
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As the holidays approach, Christmas spirit is a bargain-hunting essential.
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To lure shoppers into their stores, the nation&#39;s retailers will again offer LOW LOW LOW prices on a number of gifts and gadgets, as stores throw open their doors at Oh-Dark-Hundred tomorrow and kick off the holiday shopping season.
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It hasn&#39;t exactly been a summer of fun for retailers this year -- but at least merchants can look forward to a little holiday cheer, an industry group said Wednesday.