Ads, Not Just Athletes, Were in Olympics Spotlight
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During the 1,210 hours of Olympics coverage across the NBC Universal networks, audiences were exposed to 13,000 to 14,000 commercials.
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CHENGDU, China - Americans get up for the big events - the Olympics, for instance, or the Super Bowl.
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There are some people who feel that Michael Phelps has been overpraised at these Olympics, that the attention on his medals came at the expense of others.
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German sports goods maker Adidas were named as the latest Tier One sponsor of the London 2012 Olympics at a glittering ceremony on Thursday.
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Millions of people around the world watched the XXVIII Olympiad in Athens over the past two weeks. Most viewers simply marvel at the talents of the world's best athletes, but a select few watch and realistically envision themselves among the elite.
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ATHENS -- It was telling yesterday that the majority of the dozens of journalists who asked questions and attended a news conference into a Greek doping scandal were mostly Canadian. Question after question came from Canadians. We were all there, I think, ...
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ATHENS -- These may not be the brightest nor the best days for the men&#39;s 100-metre sprint. But apparently it will take more than the occasional pesky drug scandal to keep it from being the showcase of the Olympic track meet.
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Between Michael Phelps, Paul Hamm and Carly Patterson, the Athens Games seemingly mint a new star every day. The only people smiling as wide as the medal winners walk the halls of NBC. At their halfway point, the Olympics are a television hit.
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When I compare the current attack of the Olympics with the original Games in ancient Greece, a theme emerges. Back then, athletes were occasionally disemboweled and those who stepped over the line were flogged.
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Those who watched NBC&#39;s coverage of the Athens Games -- and that&#39;s 200 million viewers, representing 85 percent of US households -- have their personal &quot;Olympic Moments.
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Success at the Games could boost the popularity of a sport unfamiliar to Greeks.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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Plentiful buses, helpful volunteers, and efficient security have added up to &#39;positive surprises&#39; for the host city. There are many measures by which to judge the success of an Olympic Games: records broken, medals won, dreams fulfilled or dashed.
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SHANGHAI, Oct. 17  â LeBron James stood in the middle of the court at halftime, an advertisement as big as any for next yearâs Olympics.
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The five cities bidding for the 2012 Summer Olympics took their campaigns to an international audience Friday, wooing support from European officials seven months before the vote.
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The gymnastics competition at the 2004 Olympic Games produced some extraordinary performances, but ultimately was overshadowed by judging controversies that pitted nation against
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ATHENS, Greece If you followed the Summer Olympics closely, you&#39;ll remember that Greece&#39;s top two sprinters were involved in a doping scandal that embarrassed the host country.