Cisco Looks to Increase Public Image
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Cisco began a $100 million campaign Thursday to increase its public image and make the brand a household name. Among the changes is a new logo, as well as a new slogan focusing on what is called the "Human Network."
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Cisco executives speaking at the ongoing Security Standard Conference claim that the networking giant hasn't sapped innovation in the security companies it has acquired in its efforts to add to its own expanse of IT systems-defense products, while some customers clearly feel otherwise.
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Cisco Systems used the RSA Security Conference in San Francisco to trumpet its transformation from "packet pusher" to "infrastructure" company, unveiling a string of product updates that unify its diverse security portfolio on Monday.
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Internet hardware giant Cisco Systems is said to be preparing to launch a new family of routers that can manage both voice and data applications.
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Cisco Systems plans on Monday to introduce a network switch that will increase traffic capacity to 15 trillion bits of data a second.
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Cisco Systems Inc. executives hinted at major changes in the company&#39;s consumer strategy on Wednesday even as they voiced optimism about networking and the world economy.
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BEIJING -- Cisco Systems Inc. plans to open a research and development (R&D) center in Shanghai that will focus on developing VOIP (Voice over Internet Protocol) technology, the company's chief executive officer (CEO) said Thursday.
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Jaymie Scotto & Associates (JS&A), a marketing and public relations firm  for the for the technology sector, announces Cisco, the worldwide leader  in networking that transforms how people connect, communicate and  collaborate, as its top pick for the JS&A Top EXPO Marketing Award.
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VoiceCon Spring 2007 -- Cisco (NASDAQ: CSCO) today announced new products and applications that allow organizations to use their network as a platform for more effective and more personalized business collaboration.
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(InfoWorld) - Cisco Systems Inc. executives looked to video, the developing world, and still-emerging technologies as they kicked off the company's C-Scape analyst conference Tuesday. Many of the killer applications of the next few years will involve video, said President and Chief Executive Officer John Chambers, who demonstrated the Cisco Digital Media Player and Digital Media Manager, a system for easily publishing images, text and video to flat-panel displays via Ethernet. He also highlighted the company's recently unveiled Telepresence Meeting system and infrastructure for service providers to deliver video to TVs, PCs and handheld devices. Chambers also sees a bright spot in developing countries, especially India, where Cisco last week opened a manufacturing facility and said it would set up a globalization center and invest in research and development. One high-level executive has already moved his family to India and ten more will go in the next six months, he said. India is a country that knows how to partner, and Cisco hopes to work with government, service providers and enterprises there as well as seeking partnerships in China and other emerging countries, Chambers said. Cisco can still innovate, said Chief Development Officer Charles Giancarlo, taking the stage after Chambers. It is diving into areas that had been considered boring and unchanging, such as enterprise phone systems, and transforming them through IP (Internet Protocol) technology, Giancarlo said. Video surveillance is another of those markets. Combining many types of video that have been on specific networks and putting them over IP creates many new possibilities, he said. "We may actually get to be known as a video company." Trying to get a head start on new technologies, Cisco is now forming internal entrepreneurial teams to capture the innovation potential within the company. The teams, which include sales, marketing and manufacturing personnel as well as experts in research and development, are meant to harness innovation within the massive networking company that has gotten many of its technologies by buying startups, Giancarlo said. These teams are going out ahead of what Cisco calls its Advanced Technologies, existing categories such as storage networking and security. Looking farther out, Cisco sees itself at the core of fully virtual computing systems. Network switches are becoming faster than the interfaces inside computers, so virtualized processing, storage and other components can all be spread out and linked together on the fly through the network in the next 10 years, Giancarlo said. That vision is probably accurate, but in trying to form the core of those systems, Cisco faces a new challenge, said Zeus Kerravala, an analyst at Yankee Group Research Inc. It will be going head-to-head against giants such as Microsoft Corp., Hewlett-Packard Co. and IBM Corp., a much tougher lot than its current networking rivals, most of which have been mismanaged, he said. The problem will be multiplied as Cisco expands into many more technology areas, Kerravala added.
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Start-up's new high-end Ethernet switches promise better port density, a challenge to second-tier sellers--or maybe to Cisco?
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Cisco Systems plans to introduce a network switch that will increase traffic capacity to 15 trillion bits of data a second.
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Cisco Systems(R) (NASDAQ:CSCO) today announced it has made enhancements to its Internet Protocol Next-Generation Network (IP NGN) architecture to ease deployment of a wide range of business-focused and consumer-based services.
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Cisco Systems on Tuesday beefed up its switching portfolio with several new and upgraded switches and systems designed to make 10GigE more affordable, increase availability, boost security, and add power over Ethernet features.
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Cisco Systems Inc.  is  expected to post higher quarterly sales as companies upgraded  their communications networks, but analysts say the outlook is  clouded by an economic slowdown and mergers among rivals.
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NEW YORK - Cisco Systems is aggressively trying to build its presence in key growth markets, and it&#39;s using both new products and new acquisitions to do it.
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Enterprise branch offices increasingly need the same IT tools that the head office has, and Cisco Systems Inc. is set to unveil branch networking gear Wednesday to help fill that need.