Apple at $200 Is Just the Beginning
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There are miles to go before Apple shareholders reap.
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Riding the tide of its popular iPhone and a new line of iPods, Apple shares hit the nice round number before dropping back a few cents. The Wall Street boys are bullish.
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With a market value of $162 billion, Apple is now the most valuable computer maker in the world, and it is the fourth most valuable technology company, after Microsoft, Google and Cisco. It will have to battle all of them to stay on top of the tech world.
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The Apple TV does more now and the $70 price drop doesn't hurt.
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Apple Inc. iPhone owners, annoyed by the company's decision this week to cut iPhone prices by $200, returned to the fold after CEO Steve Jobs said early buyers would get a $100 store credit.
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Apple Inc. CEO Steve Jobs apologized and offered $100 credits Thursday to customers who shelled out $599 for the most advanced model of the iPhone, only to have the company unexpectedly slash the price $200 in a push to boost holiday sales.
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Apple added two new products to its line both at $499. This sets the stage for the price cuts later this year.
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Apple Computer Inc. (AAPL.O: Quote, Profile, Research) could decide to sell a lower-priced of its Macintosh computer to attract consumers already enamored of its iPod music player
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Apple Computer Inc. today revamped its all-in-one iMac desktop computers and debuted a new $1,999 top-end model with a 24-inch screen.
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Apple Computer introduced its first low-price Macintosh, signaling its bet that most consumers now see computers as simply another appliance in the modern house.
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Apple Computer Inc. AAPL.O on Tuesday moved to make its products more affordable for the masses, unveiling its cheapest Macintosh computer ever and a version of its iPod digital music player for under &#36;100.
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Apple Computer is still the apple of its own eye, but the company is trying to take a more modest tack with the public. [Missing Links]
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The Mac maker splits its stock 2-for-1 for the first time since the dot-com days. Big whoop.
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âWhat was arguably the best desktop computer on the market for the average consumer is slimmer, sleeker, and significantly faster,â says Mike Wendland (Detroit Free Press) of the new models of the iMac. And âperhaps best of all,â he notes, the iMac is less expensiveââby $200 to $300, depending on the model.â Wendland touts the new display:  âIts glossy glass finish means colors generally look brighter and bolder than with the matte finish of the previous models.â And he praises the new keyboard: âThe most revolutionary design associated with the new iMac is its super-slim aluminum keyboard.The keys are flat, not raised, much like on Appleâs MacBook notebooks, and the whole board is just a third of an inch thick. The keys are a tad bit wider than the old Apple keys, and very easy to type on.â
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SAN JOSE, Calif.  -- Shares of Apple Inc. hit a new all-time trading high Tuesday after an analyst speculated that the company would come out with a less expensive, smaller iPhone later this year.
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Responding to angry customers upset about yesterday's $200 iPhone price cut, Apple Inc. CEO Steve Jobs today announced that the company would give early iPhone buyers a $100 credit.
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How much is two months of fashion-forwardness worth? About $200, judging by Apple's precipitous iPhone price cut on Wednesday -- or a whole lot of customer goodwill, judging by user reaction to Steve Jobs' announcement.