MTV recruits youths to cover elections
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MTV, part of the media conglomerate Viacom Inc., has recruited 51 youths to cover the 2008 elections throughout the country with weekly reports that will include short videos, blogs and animation.
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In a new ad campaign, dairy companies are using interactive features and sports and entertainment celebrities to try to draw young people to milk.
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McDonald's, the world's largest restaurant chain, will sponsor a programme on music channel MTV as part of its latest youth market promotion.
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Move over &quot;Nascar Dads.&quot; Step aside &quot;Security Moms.&quot; The hottest new voting bloc is the hip-hop generation, said rap empresario Sean &quot;P. Diddy&quot; Combs, who criticized the major political parties for not courting the urban youth vote.
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Music videos have become a collective effort, with artists competing with fans.
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WASHINGTON - They came with their wraparound shades, hair-styling tools and other items essential for a shot at fame. Thousands of people, many appearing to be teenagers or in their twenties, flooded into the Washington Convention Center this week to audition for Fox's popular "American Idol."   Candidates began arriving Monday morning - two days before the start of auditions - for a chance to win a spot on the television reality program that makes stars out of its winners...
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The brand new network courts young viewers with new media and old shows.
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As the 2004 election approaches, groups everywhere are springing into action to get the word out about their candidate. But one group is already in the spotlight: musicians and rockers who come out to support the party.
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An environmental group is teaming with   MTV to encourage U.S. university students to demand their   schools get more energy from renewable energy sources.
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A new series of events will allow their users to submit questions to presidential candidates in real time during Web and TV  broadcasts.
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How do you build consumer markets and fight AIDS in a broken land? MTV banks on music videos and local talent.
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NEW YORK -- Lecterns are so 2004. In the latest chapter of new Web-empowered debates and interaction with presidential candidates, social networking site MySpace and MTV will bring together 2008 hopefuls and young voters for real-time online conversations.
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LOS ANGELES  - MTV on Wednesday unveiled a new scheduling strategy that will reshuffle and expand its primetime lineup. In addition, the lifestyle programming network has greenlit two series, one featuring "Jackass'" Bam Margera and the other centered on wrestling.
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MTV Networks, owner of the MTV and  Comedy Central channels, is pushing a risky new Web strategy to  win back young viewers from the likes of YouTube and MySpace.
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It wasn't long ago that Hillary Rodham Clinton's campaign scoffed at the notion that young voters would deliver an election. How quickly things can change.
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Young Latinos&#146; taste in entertainment runs from English to Spanish, from American to Latin, and back. And MTV is giving chase.
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High school students across the country are increasingly tuned in to politics, and turned on by the election.