Google cookie cuts $600m data center in Iowa
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Powered by ethanol, colored balls and love Google will build yet another backwoods data center for $600m â this time in Iowa.â¦
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Google Inc., the Web search engine, on  Wednesday slashed the price range on its eagerly awaited  initial public offering to between $85 and $95 per share from  $108 to $135 per share.
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Intel Corp., the world's largest semiconductor maker, will cut 10,500 jobs -- 10 percent of its workforce -- as part of a plan to reduce costs by $3 billion annually starting in 2008.
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By Christopher D. Kirkpatrick David Ingram, and Victoria Cherrie, The Charlotte Observer, N.C.  Feb. 14--Google's nine-figure tax break package to bring a computer center to Lenoir is raising questions about the role commissioned consultants play in pumping up the packages.
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Some Google Analytics users suffered hours-long outages this week, and are peeved that the company has yet to offer any information about the situation.
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A proposal before the German government to require ISPs and e-mail service providers to collect and retain a significant amount of customer data has drawn Google's ire. The company says it may shut down the German version of its Gmail service if the law goes through.
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PALO ALTO, Calif. -- Computer and printer company Hewlett-Packard Co. said Monday it will buy data center automation software company Opsware Inc. for about $1.6 billion.
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(InfoWorld) - The departure of dMarc Broadcasting's co-founders from Google Inc. surprised many industry observers but not Google Chief Executive Officer Eric Schmidt. Speaking Tuesday at the 2007 Bear Stearns Media Conference in Palm Beach, Florida, Schmidt said that Google expected dMarc co-founders Chad Steelberg and his brother Ryan Steelberg to move on at some point afterÂ Google acquired the radio advertising company last year. "The founders, who are entrepreneurs, have gone off to do their next company, which is what we expected them [to do]. They're very good and we wish them well," Schmidt said. Google didn't announce that Chad, dMarc's chairman and CEO, and Ryan, dMarc's president, had left the company, butÂ confirmed it after the news leaked out. MediaPost Publications reported it first on Feb. 9, saying also that the brothers had left unhappy over differences regarding Google's radio ad strategy. Google handled the matter quite tersely, refusing to say when the Steelbergs had left and whether they had resigned or been fired. This fueled speculation that the separation had been unfriendly and that Google is having trouble articulating a coherent plan to push into radio advertising. On Tuesday, Schmidt said Google continues using the dMarc system to place radio ads in smaller markets, while negotiating "larger distribution deals." Google paid $102 million in cash for all outstanding equity interests in dMarc, and agreed to make up to $1.136 billion in additional payments when and if certain performance goals were met. Google generates 99 percent of its revenue from online ads, primarily the pay-per-click ones it serves up along with its search engine results and on third-party Web sites. Its overwhelming reliance on this particular type of ad is seen by experts as a risk, and the company has been trying to diversify into other types of online ads, like banners and video, and into offline ads, like radio, print and television. In television, Google is conducting "a couple" of ad insertion trials, and trying to measure whether its ad system provides incremental value over the medium's traditional system of placing and targeting ads, he said. "If those trials are successful, we will expand," Schmidt said. In pursuing other ad markets, Google's approach is to apply the targeting method that has worked so well for it in pay-per-click ads. In those, Google serves up ads that are thematically related to the user's search-engine query or to the content of a third-party site. Despite its eye-popping revenue and profit growth in recent years, Google isn't close to having perfected its ad targeting system, Schmidt said. "We're nowhere near any sort of limit in that area," he said. In fact, Google's key competitive front is ad-targeting technology from companies that come up with new or improved approaches, Schmidt said. "The advertising story I'm telling you now isn't a secret anymore. People have studied what we've done and they understand it," he said, adding that applying its targeting technology to the mobile space is key for Google. On a related note, Google hasn't felt any adverse impact fromÂ the new pay-per-click ad system rival Yahoo Inc. rolled out recently, Schmidt said. Schmidt also said that Google's new Checkout online transaction and payment service could in the future strengthen the company's plans for cost-per-action (CPA) ads. While in pay-per-click ads, advertisers pay whenever someone clicks on their ads, with CPA they only pay when users perform a specific action after clicking on the ad, like making an actual purchase. Â
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Hewlett-Packard is getting rid of one of its high-profile utility computing projects, although much of the technology will live on in other initiatives.
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Google Inc.  has consolidated  500 of its advertising and engineering staff into a single  location in the fashionable former meatpacking district of  lower Manhattan, the company confirmed on Monday.
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(InfoWorld) - Google has decided to make the data it stores about end-users anonymous in its server logs after 18 months, according to a blog posted Monday by the company's global privacy counsel. Previously, Google had said it would make the data anonymous after 18 to 24 months. The decision comes in response to a letter the company received last month from a European Union data protection working group regarding Google's privacy policies. Separately, a report released last week by Privacy International ranked Google worse than any other Internet company in protecting the privacy of its users. In its letter, the Article 29 Working Party, an advisory panel of representatives from the E.U.'s national data protection authorities, asked Google to explain why it needed to keep user data for 18 to 24 months. The group said server logs contain information that can be linked to a particular person and that collecting such data must comply with the EU's data protection laws. The working group said keeping the information for 18 to 24 months does not meet those laws, and it asked Google to justify its reasons for keeping the information for that length of time. The group said it planned to discuss this issue at a meeting later this month. In a response, privacy counsel Peter Fleischer said: "The Internet is a global medium, and the principles at stake -- privacy, security, innovation, and legal obligations to retain data -- have an impact beyond Europe and outside of the realm of privacy." He added: "These principles sometimes conflict: While shorter retention periods are good for privacy, longer retention periods are needed for security, innovation, and compliance reasons." Fleischer said Google believed it had "struck a reasonable balance between these various factors" and that its policies were consistent with E.U. data protection laws. Fleischer said Google needed to retain server logs for a variety of reasons, including: to improve its search algorithms for the benefit of users; to defend its systems by fighting click fraud and spam; to comply with data retention legal obligations; and to "meet valid legal orders from law enforcement as they investigate and prosecute serious crimes like child exploitation." "After considering the Working Party's concerns, we are announcing a new policy: to anonymize our search server logs after 18 months, rather than the previously established period of 18 to 24 months," Fleischer said. "We believe that we can still address our legitimate interests in security, innovation, and anti-fraud efforts with this shorter period. However, we must point out that future data retention laws may obligate us to raise the retention period to 24 months." Fleisher said Google disagrees that it could meet "legitimate interests in security, innovation, and anti-fraud efforts with any retention period shorter than 18 months." In addition, Fleischer said Google was considering the working party's concerns about cookie expiration periods and said it was looking into ways to redesign cookies to improve privacy and would make an announcement on the issue in the coming months. "As we build new products and services, we look forward to continuing our discussion with the Article 29 Working Party and with privacy stakeholders around the world. Our common goal is to improve privacy protections for our users," Fleischer said. In his blog, search engine analyst Danny Sullivan, editor-in-chief of SearchEngineLand.com said, "It's nice to see Google make such a fast, responsive move, though it is reacting to something that felt more like a political show rather than a real effort to improve privacy protection." Sullivan also criticized the working group for singling out Google. "I find the letter fairly amazing from a group that supposedly is concerned about privacy, in how it fails to ask any substantial questions and suggests, frankly, technical ignorance," he said in his blog. "It simply feels motivated out of political posturing. Where are the letters for Microsoft and Yahoo?"ADVERTISEMENTIBM Information On Demand 2006Industrial Industry Leaders, please join us at IBM's premier information management global event, IBM Information On Demand 2006, October 15-20, Anaheim, CA. More IBM business and technical solutions content in one place than ever before! Select from  over 800 sessions. Register today!
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Ask.com CEO Jim Lanzone is quitting after six years with the company, to join a venture capital firm. His replacement, Jim Safka, currently heads Primal Ventures, the venture capital division of Ask.com&#39;s parent company IAC.The moves are intended to streamline the operating structure of IAC as it prepares to spin off some of its operations, said Barry Diller, CEO of IAC.The group plans to turn its HSN (Home Shopping Network), Ticketmaster, Interval International, and LendingTree activities into separate, publicly traded companies.Lanzone was responsible for a &quot;turnaround&quot; at Ask.com over the last two years, Diller said in a statement.However, Ask.com&#39;s share of the U.S. search market is small: it had just 4.6 percent of the market in November, compared to 9.8 percent for Microsoft, 22.4 percent for Yahoo, and 58.6 percent for Google, according to market watcher Comscore. Ask.com&#39;s share has fallen from 5.2 percent in March, according to Comscore figures.Ask.com is going down fighting, though: in November, it struck a deal with Google said to be worth up to $3.5 billion to display sponsored search listings for its larger rival.It has also tried to differentiate itself from the other search engines by promising to protect its users&#39; privacy and erase personal data stored about the searches they make.Ask.com&#39;s new CEO Safka will be aided by Scott Garell who, in the role of president, will manage Ask.com&#39;s daily business operations, the company said. Garell is currently head of IAC&#39;s consumer applications and portals business, which includes the Evite service.Ex-CEO Lanzone become an entrepreneur-in-residence at Redpoint Ventures. That company&#39;s past investments include Excite, MySpace, TiVo -- and Ask.com itself.&#160;
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The data storage company is selling its Stonehouse Technologies unit for $6.5 million.
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Google Inc., responding to concerns from a European Union privacy group, has decided to make the data it stores about end users anonymous in its server logs after 18 months.
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In a security analysts' conference this morning, Hewlett-Packard CEO Mark Hurd's message did not exactly follow the holiday spirit. Another round of cost-cutting at what can now be called the world's #1 PC manufacturer will be under way. During the first stage, which began in July 2005, the company let go of 15,300 employees; thus far, layoffs have not been mentioned for the next round, though it's not unlikely.
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Search engine giant Google is to cut the length of time that it retains users' personally identifiable data.
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MUMBAI: In a bid to reverse its declining fortunes through cost cutting measures Time Warner&#39;s unit America Online which claims to be the world&#39;s largest internet service provider will remove over 700 employees shortly.