Online Ad Spending Climbs
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U.S. firms pushed online ad revenues to new heights for the fourth consecutive year.
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Internet portal Yahoo reveals profits more than tripled to $253m, boosted by a jump in online advertising and soaring sales.
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Online ad spending in the U.S. grew 34% in 2006, continuing a years-long recovery after the dot-com crash.
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The search giantâs surging third quarter profits showed that it was growing at twice the speed of the online advertising market, which itself is booming.
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Internet executives gathered for Advertising Week here gave off the palpable feel of a winning team at a victory celebration. Greg Stuart, outgoing CEO of the Interactive Advertising Bureau, told a packed room at the group's MIXX Conference, for instance, that, by its own calculations, Web advertising was nearly an $8 billion business in the first half of the year, continuing a four-yearlong rapid expansion.
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Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year, according to a new US study.
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US spend reaches $7.9bn Predictions are rarely low in the high technology business, but consistently the targets set for internet advertising are over achieved by reality. This week the Interactive Advertising Bureau and PricewaterhouseCoopers released their half year figures for 2006, and it totalled up to a $7.9bn spend in the US.â¦
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Internet advertising is continuing to increase with the latest US figures showing the medium generated $4.6bn in the first six months of 2004 -- a 40 percent increase over the first half of 2003.
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Total advertising expenditures in the first six months of 2006 increased 4.1 percent to $73.0 billion as compared to the prior year period, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information.
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(InfoWorld) - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study. With an estimated $16.8 billion spent, the U.S. is a "healthy environment" for online advertising, the Interactive Advertising Bureau (IAB)Â and PricewaterhouseCoopers (PwC)Â said Wednesday. Convinced that Internet advertising's effectiveness continues to improve, U.S. companies are steadily increasing their online marketing budgets, the organizations said. Ad spending grew an estimated 32 percent in the fourth quarter to $4.8 billion, the highest quarterly total ever. With another year of solid growth, the U.S. online advertising market distances itself more from the difficult years that followed the dot-com bust, when spending money for online marketing was somewhat discredited. After peaking at $8.2 billion in 2000, U.S. online ad spending fell in 2001 and 2002 but began regaining lost ground in 2003 as the once-disgraced Internet industry showed its first signs of recovery and the start of the Web 2.0 era. In 2004, with the emergence of GoogleÂ as a search engine and advertising powerhouse, online marketing increased its momentum. That year, the market finally broke the 2000 record, ending with $9.6 billion in online ad spending, and Google's IPO became further proof of the Internet industry's rebound. By growing every year since 2003, online ad spending has played a major part in fueling a new wave of technical innovation and venture capital investment in the Internet market. A particularly vibrant segment has been search engine pay-per-click ads, the format that generates most of Google's rising revenue. IAB and PwC reached their estimates from data they collected from the top 15 online ad sellers in the U.S. The organizations will report actual results for the third and fourth quarters of 2006 next month. Â
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LONDON/NEW YORK  - Advertising spending will climb  faster than the global economy in 2005, two leading forecasters  said on Monday, driven by marketing battles in competitive  sectors and increases in online and interactive ads.
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The company will significantly expand its Print Ads program, in which advertisers purchase ads in newspapers through the Web.
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A report on advertising spending showed strong growth across most media in the first nine months of the year, with Internet advertising increasing the most.
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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Internet advertising revenues in the United States grew 37 percent in the first half of this year, reaching a new high of $7.9 billion.
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Google Inc., the world&#39;s most-used Internet search engine, said net income more than doubled to $52 million after sales of Web advertising rose.