Google Wants Testers for Mobile AdSense
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Developers can earn money by accepting AdSense advertisements for mobile devices.
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Google has launched a search service for mobile devices, based on the SMS (short messaging service) protocol. Users can perform searches for phone numbers, dictionary definitions and product
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Google will come out in mid-2008 with a mobile phone platform that incorporates a variety of Google online services and lets outside developers create applications, The Wall Street Journal reported Tuesday.The goal is to make Google applications and services as easily accessible on mobile phones as PCs, so that the company can extend its advertising business to cell phones and other wireless devices. Google may announce its mobile platform within weeks, according to the Journal.The Journal&#39;s article, based on anonymous sources, is the latest of multiple reports over the past six months or so about Google&#39;s plans for the mobile market.Although at some point it was speculated that Google might be involved in the actual&#160;manufacturing of phone hardware, that rumor is now discredited, as Google is expected to focus on developing mobile software.For Google, it&#39;s critical to replicate on mobile phones the success it has had on PC-based online advertising. After years of unfulfilled promises, mobile advertising will boom in coming years, as people spend more time using the Internet via their cell phones.The Kelsey Group recently forecast that mobile search and display advertising in the U.S. will hit $33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will total $1.4 billion.Kelsey Group also expects the number of mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones.Worldwide, mobile ad spending is expected to reach $1.5 billion this year and grow to $11.3 billion by 2011, according to market researcher Informa Telecoms &amp; Media.Google is far from alone in its interest at pursuing this emerging opportunity in the mobile market, where all major telecom, online publishing and Internet players are jockeying for position.Of course, delivering online services and applications via mobile phones isn&#39;t as straightforward as doing it via PCs. In the mobile market, providers of online applications often have to strike up deals and partnerships with handset makers and wireless carriers.In a recent interview with the IDG News Service, Marissa Mayer, Google&#39;s vice president of Search Products &amp; User Experience,&#160;acknowledged there are specific challenges&#160;to bringing Google services to cell-phone subscribers.&quot;The mobile space is very complicated,&quot; she said.Google has pursued various avenues for making its search engines and other services available via cell phones. It has adapted Google Web sites for mobile browsers, developed mobile applications people can download themselves, as well as preloaded Google software in handsets via formal partnerships with mobile industry players.&#160;
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Google has launched a new feature that tries to guess what users are looking for as they type queries into its search box. Google Suggest was quietly launched this week in the company&#39;s Labs site, which showcases
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Google is among more than 260 companies vying for wireless licenses to be auctioned in January, which could allow the search giant to extend its reach to the mobile Internet.
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Microsoft adCenter Contextual Advertising Heating Up JenSense has the scoop on the Microsoft answer to Google AdSense and Yahoo Publisher Network, Microsoft ContentAds beta. Jen says that Microsoft is looking for a few good advertisers who are interested in testing out the contextual ads on Microsoft&#8217;s BIG MONEY channels; &#8220;Selected advertisers just received invitations to participate [...]
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Leading search companies Google and Yahoo didn&#39;t appear to have a presence at the CTIA Wireless I.T. &amp; Entertainment conference in San Francisco this week, but their startup competitors and smaller rival AOL were all angling for influence over mobile search.While&#160;Google&#160;and&#160;Yahoo&#160;have been pursuing what is perceived to be a large opportunity in mobile search and advertising, they&#39;ve met resistance from mobile operators in the U.S.&quot;Some are concerned about Google and Yahoo being stronger competitors, that [the operators] will become in effect the dumb pipe that the ISPs became,&quot; said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. &quot;I think that&#39;s a valid fear.&quot;That creates an opportunity for companies such as JumpTap and Medio, which offer technologies to operators to present self-branded search tools for their mobile users.Operators tell JumpTap that they don&#39;t want Google and other online search brands to siphon away search traffic, and with it, the opportunity to earn revenue from advertising, said Adam Soroca, vice president and general manager of search services for JumpTap.But operators and startups face a steep challenge: Any mobile user can simply type the URL for their preferred search provider into a browser on a mobile phone. Users will do that if they think that the search from the online giants is better and if they want to access connected services such as mail and calendars, Sterling said.If the carriers manage to offer a better search experience, and one that may be easier to use because it is placed predominantly on the phone home screen, which the operator controls, then people may use it. &quot;But if their experience is lackluster or sub par or comparable, then they&#39;re at a disadvantage, because the brand strength and other tie-ins [from Google or Yahoo] are greater,&quot; he said.JumpTap said its technology is superior to other mobile search offerings because it uses proprietary algorithms that are mobile-specific. In addition, JumpTap knows the search history and location of users, so it can display more relevant results and advertising, Soroca said.In addition to the startups, competitors of Google and Yahoo in PC-based online search are working hard to prevent the search giants from dominating the mobile Internet. Microsoft is pursuing a foothold in mobile search and has an advantage through its Windows Mobile operating system. Phones running the OS feature a link to Microsoft&#39;s Live Search on the start page.Also, AOL made a handful of announcements at the CTIA conference about new mobile services. It even had a booth, which included a small poster for JumpTap in the area of the stand promoting a new AOL mobile search offering. JumpTap said it could not discuss any relationship with AOL. AOL could not be reached for comment.It&#39;s ironic that JumpTap may be fueling AOL, which ranks low among PC-based search offerings but has a strong brand. &quot;The scenario that operators are concerned about, [JumpTap is] enabling&quot; with AOL, Sterling noted. But from JumpTap&#39;s perspective, AOL looks like one more customer, he said.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  where customers can buy ads via its online ad-buying system.
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Google AdSense Expands with Web Search  When Google launched Adsense, millions of website owners scurried to sign up. By adding "AdWords Text Ads" to your website, you can make a nice little income with no work on your part. Once the code is placed on a page, Google scans it for ...
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Google will now let Website owners who sell advertising through Googleâs AdSense system to review and reject advertisements they donât find appropriate.
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It joins the battle for mobile users with Google.
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Google Inc. on Thursday announced a new test service that allows people to use mobile phones or handheld devices to tap Google's Web search via text messages, or short message service.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.
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(InfoWorld) - Google will provide more data and tools to help its advertisers assess and combatÂ click fraud, a controversial practice that is the biggest enemy of the otherwise highly popular and profitable online advertising model known as pay per click. With most of its escalating revenue coming from pay per click ads, Google has a vested interest in addressing click fraud, which happens when someone clicks on these ads with malicious purposes. Because in this format advertisers pay every time someone clicks on their ads, companies sometimes click on competitors' ads to drive up their ad spending. Another common click-fraud practice is for Web publishers to click on their sites' ads to increase their commissions. "We're trying to provide advertisers as much transparency, understanding and control around this issue as we can," said Shuman Ghosemajumder, Google's business product manager for trust and safety. Thus, starting in March, Google plans to allow its advertisers to "blacklist" certain IP addresses for whatever reason, such as suspicion of click fraud or simply because their clicks never lead to a sale, he said. "IP filtering is going to allow advertisers to say: 'If I believe a given IP address isn't producing productive traffic for me, then I don't want to ever show my ads to that IP address,'" Ghosemajumder said. Also this month, Google intends to launch a Web site "resource center" devoted to click fraud, where the company will post information and tutorials to educate its advertisers about this issue, which Google prefers to call invalid clicks. Since July, Google hasÂ reported to advertisersÂ the number of invalid clicks to their campaigns, as well as what percentage they comprise of all clicks. Later this month, Google plans to beef up these reports with another figure: the amount of money Google didn't bill the advertiser by detecting and discarding invalid clicks, he said. Finally, in the second quarter, Google will provide advertisers with a standardized interface for reporting click fraud complaints that lead to an investigation, he said. Estimates about the incidence of click fraud vary widely, with some people saying it affects a negligible amount of ads and others suggesting that upwards of 40 percent of all clicks are malicious. Less than 10 percent of clicks on Google ads are deemed invalid, Ghosemajumder said, declining to be more specific. Most of those are proactively detected by Google, and only 0.02 percent are declared invalid as a result of advertisers' complaints, he said. Google prefers to use the term invalid clicks because it maintains that not all incidents of click fraud are malicious in nature, but can also come about from innocent user behavior, such as some people's tendency to always click twice on a link. ClickForensics, which provides technology and services to combat click fraud, estimates that in last year's fourth quarter 14.2 percent of clicks were fraudulent. Advertisers have taken Google, Yahoo, and other providers of pay per click adsÂ to court over the issue of click fraud, alleging that these companies haven't done enough to curb the practice. Google reached aÂ landmark settlementÂ of a click-fraud class action lawsuit last year which many described as a big victory for the company. A loss could have likely cost the company hundreds of millions of dollars, but instead Google managed to settle the case for $90 million. As part of the deal, all but several hundred Google advertisers forfeited their right to sue the company over click-fraud instances dating back to 2002. The settlement also allowed Google, which admitted to no wrongdoing or liability, to only pay a third of the settlement in cash -- all for plaintiffs' attorney fees -- with the rest taking the form of credits for advertisers. Of the $60 million allotted for ad credits, many estimate that only a fraction, possibly no more than $12 million, will be claimed. Â