Advertising: A Career Change Shows the New Importance of Data Collection
45834
One of the most familiar media agency executives is making a career change that underlines the growing importance to Madison Avenue of analyzing consumer behavior.
136153
The shift parallels the increasing appearance in the new media of ads celebrating sports.
282594
By PAUL RESTUCCIA  The media are filled with stories of jobs being shifted overseas - from software programmers to call-center representatives, from insurance claim adjusters to X-ray technologists.
249151
Touring events, exhibits and other promotional efforts are becoming more popular as advertisers seek to forge closer emotional bonds with consumers.
677817
Curious marketers use 3-D face maps and algorithms to test consumers' reactions to various foods.
236951
To court new generations of consumers,  advertising executives are discovering that experience has  become an impediment.
658767
BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
517237
Strange stirrings at advertising broker
40754
The Web is a window on personal lives, and employers can peer in.
331832
Salary surveys; asking for a raise; listening to potential customers and more.
697492
As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
39715
With Web ad spending set to grow by as much as 20 percent in 2007, after expanding 30 percent this year, according to eMarketer, digital shops are finding it hard to find new employees with the necessary skill set to serve clients who are shifting budgets online. For traditional agencies adapting to the digital world, it can be a downright challenge.
647939
The way jobs are found and filled online is distinctly different from just a few years ago as employers use the Web to experiment with innovative strategies for spreading their messages and screening candidates.
352525
IT executives who left startups after the Internet bubble burst in 2001 had a tough time finding new positions. It wasn't just the anemic job market: The widespread perception among traditional companies was that candidates from dotcoms were undisciplined managers, profligate spenders and senseless risk-takers.
701916
By Al Gibes  Cyberspace has created plenty of new job titles. Before the Internet, there were no webmasters, online traffic managers, podcasters or spamometer monitors.
708000
LONDON, Dec. 17 â As regulators wage war on unhealthy diets, cholesterol in food is increasingly unpopular. But it may have found a new role in advertising.
450179
Finding a sense of purpose or new endeavors can ease the transition from work life.