Networks Try New Ways to End Ad Skipping
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By DAVID BAUDER NEW YORK - Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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TiVo has long been looking for ways to keep advertisers happy, and a new service introduced Tuesday is no exception. Companies will now be able to insert their ads to the TV series of their choice, or across multiple programs or a specific genre.
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This month, TV networks are pulling out all the stops to attract audiences. The larger the audiences, the more they can charge advertisers. So, it may be harder than usual to keep up with your favorite shows. Unless you go to the networks' Web sites.
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A compromise by TV networks and advertisers on a system to count how many people watch commercials has hit a snag.
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Performers are turning to video sites that share ad revenue or pay by number of viewers.
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Robert Nardelli's plan to fix a bloated showroom network? Starve out the weaklings.
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LOS ANGELES  - While most major  networks have joined the rush to integrate advertisers in their  programming in exchange for fees or purchases of more  commercial slots, HBO stands out as an anomaly.
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DENVER (Billboard) - Don't expect to tune in to your favorite Web radio station Tuesday. Odds are it's off the air.
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Ads and adware have a new way to get on your computer--through files that appear to be music and video.
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The TV networks have begun to put programs on the Web. The selections are crisp, clear, legal and free. But there arenât many choices, and they donât stay on the Web long enough.
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Yahoo Publisher Network has updated the ad blocking function which lets publishers block advertising from certain domains within the YPN ads on their sites.  More from the YPN Blog: As suggested by its name, Ad Blocking allows you to block ads from a given domain or multiple domains that you don&#8217;t want to appear on your [...]
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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New interactive ad format would give advertisers new ways to reach users online.
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You have new ways to hear--or read--the messages that matter and skip those that don't.
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For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays.
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Companies are getting more mileage out of their commercials by streaming ads and creating archives on their own Web sites.
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Good news for film  studios: Even television viewers with the ability to skip  commercials are watching ads for movies.