Sony, Microsoft see games key to race
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SANTA MONICA, California  - After years of arguing  whose video game machine has the best bells and whistles, Sony  Corp.  and Microsoft Corp.  agree the battle  boils down to which has the best games.
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Recent launches of new video game  consoles from Sony (6758.T), Microsoft  and Nintendo  (7974.OS) are benefiting game maker Electronic Arts Inc.  , which is aiming to garner 20 percent of total game  sales, according to Barron's.
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The Sony PlayStation will sport a new look come November.
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Would-be buyers queue up to try new titles on Sony's long-awaited console at Tokyo Game Show.
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With the release of MechAssault 2 looming for Xbox, Microsoft has kicked-off what could very well be the easiest competition you&#39;ll ever encounter.
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Battle for the wrapping paper begins In the run-up to the Christmas season, Sony, Microsoft and Nintendo will all be eagerly analysing sales figures in an attempt to declare their own console champion of champions. Microsoft has already made the first move and declared that it's in the best position to win the race to that place under the tree.â¦
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Ah, what a difference a year makes. At the beginning of last year&#39;s E3 tradeshow, one of the most visible gatherings of the video game industry, Sony and Microsoft were belles of the ball, and Nintendo was a Cinderella still in rags.
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The battle for the hands of gamers is intensifying, with two new portable consoles due out in the UK shortly.
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Microsoft Corp geared up on Monday to launch "Halo 3", the acclaimed science-fiction video game that it hopes will widen its lead over rival Sony Corp in the battle for industry dominance.
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Is competition to keep up with the next-gen Joneses slowly running the video-game industry into the ground?  In Game|Life.
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LOS ANGELES  - The more things change  for E3, the video game industry's premier trade show, the more  they stay the same -- if preshow news from Sony Corp. is any  indication.
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The game-console war is officially under way with the sold-out launches of Sony's PlayStation 3 and Nintendo's Wii, but there are still a lot of battles to fight &#151; and dragons to slay.
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Junko Furusawa, left, and Daisuke Nakata, both PR staffs of Sony Computer Entertainment, Inc., display how to compete racing game with Sony PlayStation Portable in Tokyo Tuesday, Dec. 21, 2004.
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The holiday shopping season is set to be a shoot-&#39;em-up round in the video game industry, as its top players Nintendo and Sony go head to head by launching new and advanced hand-held machines.
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It&#39;s the fight computer gamers have been waiting for. But the latest duel between wise old master Nintendo and challenger Sony is not taking place on a TV screen.
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While Halo 2 is already a huge hit for Xbox out of the box, parent company Microsoft hopes the ripple effect of Halo 2 lasts well into its next generation of gaming hardware.
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Microsoft Corp.   said on Tuesday it will hold firm on pricing for its  Xbox 360 game console, defying widespread expectations that it  would respond to a price cut by rival Sony Corp. (6758.T) for  the PlayStation 3.