Advertising: Little Love Among Matchmakers
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The online dating service Chemistry.com plans to unleash a new advertising campaign that seeks to depict its competitor, eHarmony.com, as out of touch with mainstream American values.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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The online dating service Match.com has decided to look overseas for some new corporate love interests.
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Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
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Many singles are so busy with careers that they don't have time for a social life. To cope, they're blending work and romance.
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Online dating site Match.com has made  its own resolution for 2008: to get out and meet more people,  or in this case, potential subscribers.
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SEATTLE, Feb. 27  /PRNewswire/ -- Perfectmatch.com(R) (http://www.perfectmatch.com/), a leading online dating and relationship service for serious adults, announced today their plans for a series of new television advertisements in 2007.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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Among smaller dating Web sites, the balance between men and women were drastically skewed.
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3G video mobiles could be the perfect match for lonely-hearts looking for love.
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In an industry driven by selfinterest itÂs rare to come across relationships that outlast the Friday-to-Friday equation.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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While Google makes pots of money selling advertising for other companies, it does very little advertising itself. Even without a bloated marketing budget, the brand is a household name.
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The anonymous lover from MySuperProposal.com who was attempting to get the funds to propose to his loved one via a 30 seconds Ad during the XI Superbowl came out of the closet. It is no other than &#8220;Our&#8221; Rand &#8220;Linkbait&#8221; Fishkin from SEOMoz.org. The proposal and background story got quite some media coverage. Perfect &#8220;Bait&#8221; Rand :). Everybody [...]
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High-flying men are not as attractive to women looking for love as those with an average job, scientists say.