Publicis, Google reveal digital advertising cooperation
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France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.
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Google Inc. has agreed to acquire in-game advertising company Adscape Media Inc. for $23 million, according to technology site Red Herring, which cited sources familiar with the matter in a report late on Thursday.
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By Ryan Blitstein, San Jose Mercury News, Calif.  Feb. 16--Google has acquired San Francisco in-game advertising company AdScape Media, according to a news report.
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Google appears to be promoting itself more aggressively in advertisements alongside search results.
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Google Inc. said yesterday that it has formed a multiyear deal with eBay Inc. to provide text ads for the online auction giant outside the United States. The firms also agreed to enhance "click to call" functions on each other's Web sites, which would allow customers to use the Internet to instantly...
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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AOL (NYSE: AOL) Europe broadened its partnership with Google, announcing a multiyear agreement under which Google will provide outsourced targeted advertising services in addition to its search-engine offerings.
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Google Inc said on Tuesday it is  testing a new interactive service that lets advertisers measure  users&#39; responses in advanced ways using video or images on  Google&#39;s vast base of affiliated Web sites.
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Text of report by Indian newspaper The Hindu website on 8 December  Mountain View, 8 December: Google Inc has started testing a long- awaited radio advertising service that represents the internet search leader's most elaborate attempt yet at expanding its financial clout beyond the web.
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Blog: Google now lets advertisers see exactly which web sites their ads appear
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Google and SINA team up in a Chinese search partnership.
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BRUSSELS - Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and US regulators, a company executive said yesterday - even as advertisers expressed concerns the deal will shrink competition.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Microsoft has the software. Yahoo! has the ad revenue. Together they can challenge Google. Among the likely winners: online advertisers.
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.