Yahoo shake-up to take on rivals
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Yahoo announces a restructuring drive, as it attempts to simplify its business and take on rival Google.
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Yahoo upgraded its search advertising system yesterday, making a high-stakes technology change that lies at the heart of its efforts to catch up to Google in the race for online ad dollars.
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Yahoo is acquiring Rivals.com, a site for fans of U.S. college and high school teams.
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Yahoo Inc.  on Tuesday announced a reorganization that marks Chief Financial Officer Susan Decker as a likely successor to the current CEO and simplifies the Internet media company's structure.
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Yahoo's switchover plan for the photo-sharing site draws fire. Plus: Yahoo unveils a universe of brands. In Monkey Bites.
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Yahoo Inc.  on Tuesday announced a reorganization that marks Chief Financial Officer Susan Decker as a potential successor as CEO and simplifies its structure as it battles faster-growing rival Google.
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Microsoft confirmed&#160;a number of high-level executive changes, moves that could be designed to better position the company to digest an acquisition of Yahoo, an analyst said.In addition to a number of executive promotions, Microsoft announced that Bill Veghte, senior vice president of the Online Services and Windows Business Group; Satya Nadella, senior vice president, Search, Portals and Advertising Group; and Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser and Publisher Solutions Group, are all taking on new responsibilities in running Microsoft&#39;s online services, including Windows Live, Search, and MSN.Microsoft may be positioning Nadella to take on the responsibility of the technical integration of Yahoo if the acquisition happens, said Rob Helm, an analyst at Directions on Microsoft. &quot;Microsoft is anticipating a shift in its online strategy around the purchase of Yahoo, which means, among other things, that they&#39;re replacing people running the old strategy,&quot; he said.If Nadella is being brought in to integrate Yahoo into Microsoft, he doesn&#39;t have the best track record, said Helm. He was the head of the Microsoft Dynamics unit and was charged with integrating a couple of other acquisitions, including Great Plains. &quot;On his watch, relatively little happened in the way of successful integration,&quot; said Helm. However, Nadella had the post for just a year, so perhaps he didn&#39;t have the opportunity to do more, he said.Steve Berkowitz, senior vice president of the Online Services Group, is moving out of a role in Microsoft&#39;s online group. He&#39;ll step down from his position in August, Microsoft said. He plans to stay with the company, but Microsoft did not say in what capacity.Despite these positioning moves, the Yahoo deal is still uncertain, Helm said. &quot;It&#39;s still up in the air, though it seems unlikely that Microsoft would walk away after a bid like this,&quot; he said.Microsoft also said that Andy Lees, who leads marketing for the Server and Tools Marketing and Solutions group, will take over for Pieter Knook as senior vice president of the Mobile Communications Business. Word of Knook&#39;s departure surfaced on Thursday with an announcement from Vodafone that he&#39;d joined the mobile operator.Lees&#39; appointment, as someone with a marketing background, seems to follow a shift in the mobile group toward a focus on consumers, Helm said. Microsoft recently announced plans to buy Danger, a youth-focused mobile software company, and appointed a new marketing executive to target consumers. Pressure from the iPhone, which has done remarkably well in a very brief time, could be driving the shift in strategy for the mobile group at Microsoft, Helm said.Other announcements from Microsoft include news that Brad Brooks will take over for Michael Sievert, who is leaving the company, as corporate vice president of Windows Consumer Product Marketing. Steve Guggenheimer will become corporate vice president of the Original Equipment Manufacturer Division, moving on from a marketing position with Microsoft&#39;s Application Platform effort.
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Yahoo! has reorganized its structure and management to align its operations with its key customer segments; audiences, advertisers and publishers, which the company believes will &#8220;effectively leverage Yahoo!&#8217;s significant strengths to capture future opportunities for growth&#8221;. &#8220;We&#8217;re moving aggressively to deliver the most possible value to our key customers &#8212; audiences, advertisers and publishers &#8212; and [...]
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Yahoo Inc.  is merging  the two main parts of its U.S. advertising business after  veteran sales executive Wenda Harris Millard resigned, the  latest in a string of executive departures.
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Some new features may give Yahoo! shareholders reason to shout.
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It's very clear now that one of Yahoo's principal goals in this latest reorganization, led by once-and-future CEO Jerry Yang and newly elevated President Susan Decker, is to distinguish itself from Google rather than catch up to it.
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By MICHAEL LIEDTKE   Associated Press writer  SAN FRANCISCO -- Yahoo Inc. is tackling its most difficult challenge since the dot-com bust with sweeping organizational changes aimed at cleaning up a mess of the Internet icon's own making.
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It's not the blockbuster that some industry analysts envisioned, but Yahoo Inc. has sealed its first deal under new Chief Executive Jerry Yang. Hoping to deepen its appeal to hard-core sports fans, Yahoo is buying Rivals.com, a Web site that provides extensive coverage of collegiate athletics.
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When Jerry Yang stepped into the Yahoo CEO seat vacated earlier this week by Terry Semel, analysts said his goal may very well be to move Yahoo away from its all-things-media evolutionary path, and return it to its roots in search. If that's the case, then Yahoo has its work cut out for it, if today's numbers from Nielsen/NetRatings are to be taken seriously.
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Yahoo Inc. is beefing up the finance section of its Web site with more interactive stock charts and other features to help it maintain its longtime lead over rival financial information sites.
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Yahoo's chief executive Terry S. Semel resigned yesterday as part of a management shuffle designed to reverse flagging fortunes as the company continues to lose ground to rival Google.
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Bleeding market share, managerial talent and investor confidence, Internet giant Yahoo on Monday replaced chief executive Terry Semel with company co-founder Jerry Yang.