AOL's Viral Marketing
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America Online will now provide gratis antivirus protection to its subscribers.
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AOL's decision to stop charging broadband Internet users for access to its services confirmed that the money-making model for online search engines is rooted in advertising, analysts say.
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America Online Inc. (AOL) is launching a program Monday to promote and facilitate the creation of what it calls AIM Robots for its AIM instant messaging system.
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(InfoWorld) - AOL plans to strengthen its online advertising business by acquiring Tacoda, a company that specializes in delivering ads based on users' online activities. AOL entered into a definitive agreement to acquire Tacoda, whose "behavioral targeting" technology will complement AOL's online advertising services, the companies announced Tuesday. AOL and Tacoda didn't disclose details of the transaction, which will close after customary approvals are obtained. AOL, which is owned by Time Warner, is in a so far successful, years-longÂ transition from a subscription-fee based business to an advertising-based business. Like Google, Yahoo, and other major Internet players, AOL is busy boosting its capabilities to provide a variety of online advertising services, including search, video, syndicated, mobile, and graphical ads. In order to capitalize on theÂ fast-growing online ad market, AOL, Yahoo, Google and others have resorted to purchasing online ad services companies. For example,Â Google is in the process of buying DoubleClickÂ for $3.1 billion, whileÂ Yahoo recently closed its acquisition of Right Media. In May, Microsoft announced its intention toÂ buy digital marketing services provider aQuantiveÂ for $6 billion. Meanwhile,Â AOL acquired Third Screen MediaÂ and AdTechÂ this year, and Lightningcast last year. The U.S. online advertising market grew 35 percent in 2006 over 2005, the fourth straight year of expansion for this market, according to the Interactive Advertising Bureau. Marketers spent almost $17 billion advertising on U.S. Web sites in 2006, according to the IAB. Tacoda, founded in 2001, is based in New York and will operate as a wholly owned subsidiary of AOL. It has about 100 employees and more than 4,000 Web sites in its ad network. Its publishing clients include The New York Times Co. and NBC Universal.
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Procter & Gamble is looking to push the advertising envelope with new viral campaigns online.
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Time Warner Inc.'s  AOL on  Wednesday said it will give away e-mail, software and other Web  services for free to high-speed Internet users in a bid to  boost online advertising sales.
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DULLES, Va. - Short text advertisements touting AOL products and services are now being tacked to the bottom of e-mail messages sent from some AOL accounts.
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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What the Internet tells us about how the media, advertising and awareness months spread information on diseases and illnesses
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Citing the urgent need to protect its users from online threats, America Online Inc. (AOL) will begin bundling antivirus software from McAfee Inc. with the latest version of its software, AOL 9.0, according to a statement from the company.
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As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft's MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit has turned the corner--and some advertisers and agencies agree.
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Hard lesson Remember AOL and the "walled garden"? Today, when you meet what used to be the world's number one, and rather standoffish, consumer internet service provider they are talking about working with others and not re-inventing the wheel.â¦
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Now you can access AOL's popular instant-messaging service using cell phone text messaging.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Buys Buy.at America Online (AOL) moved to prop up its web ad operation yesterday with the purchase of online affiliate marketing network Buy.at.â¦
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Some demographics and details from the AP-AOL Instant Messaging Survey on attitudes about high-tech communication. The survey was conducted by Knowledge Networks, which conducts polls online.
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AOL&#160;plans to unveil a number of new mobile services Tuesday, including the customizable MyAOL for mobile phones as well as a redesigned AOL.com portal page for mobile phones.The beta version of the mobile portal has been available since September but is now being formally introduced, said Scott Falconer, executive vice president of AOL Mobile. The portal includes the type of news, entertainment, and sports content that is available on the desktop version of the portal.In addition, it features AOL&#39;s mobile search technology that returns tailored results for mobile users. For example, if a mobile user searches for a music artist, the first results may be ringtones. In addition, AOL&#39;s search crawls an index of sites designed for mobile use, so it will return those sites near the top of the list.The search results will now include paid listings. That addition started last week, said Falconer.AOL is also announcing that MyAOL, the customizable home page, will be available to mobile users. People will get access to the same MyAOL they build in their regular PC browsers.Other new mobile services from AOL will include a shopping service that lets users enter a barcode number or product name and receive comparative prices for the product at various retailers, as well as contact and location information for the retailer.AOL is also launching a downloadable client called MyMobile. Initially available only on Windows Mobile devices, MyMobile is designed to offer an easy way for users to download and use AOL services of their choice, such as mail, MapQuest, and CityGuide, within a single application on the phone.AOL isn&#39;t alone among Internet services and content companies pursuing mobile users. So far, none seems to have a clear advantage. &quot;I would say it&#39;s still an open market,&quot; said Falconer. &quot;Google of course is the leader in online search but mobile search is fundamentally different.&quot; In addition to the online giants, a number of startups are targeting the mobile search and content market.AOL has two reasons for offering mobile services, including as a way to maintain loyalty among its existing user base and as a way to grow its advertising business, Falconer said. Analysts are predicting large growth in mobile advertising and AOL hopes to establish a foothold in the market, he said.