Advertising: Ads Made by You, in a Click
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Several companies are offering automated ad creation over the Internet and ad placement services that can be used to focus marketing efforts.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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Blog: Report says click fraud rate is up due to increased use of botnets to automate the clicking on ads.
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TITLES: Clinton ad: "Ideas." Obama ad: "Anything Radio."
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When it comes to advertising on the mobile Web, online retailers are treading carefully. But some say they have found enticing success from early marketing efforts.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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Google, on Wednesday disclosed  data showing that while its pay-per-click Web advertising  system is under regular attack from fraudsters, virtually all  such tricks are automatically detected, rebuffing critics who  say its online ads are a magnet for fraud.
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If you've been able to catch an NHL game on TV this season - and we understand if you haven't - you may have seen the ads.
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Nice play on words from the Yahoo Search Marketing team as PepperJam reports on the back and forth requests for credits due to apparent &#8216;click fraud&#8217; or fraudulent clicks on a YSM contextual targeting account.  Instead of calling the mystery clicks fraudulent, Yahoo instead granted a refund of the questioned marketing spend in the name [...]
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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By Ryan, Jim T  REGION  Exploitive ads proliferate on World Wide Web  Computer experts are advising companies and Web surfers to be wary about what they double-click on, even when visiting trusted sites.
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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Glimpses of advertising are now being tallied down to the second.