Senate plans hearing on Google-DoubleClick deal
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A committee that deals with antitrust issues plans to look into the proposed $3.1 billion merger next week. The search giant and its rivals, Microsoft and Yahoo, are expected to testify.
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The Federal Trade Commission has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc.
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European Union antitrust regulators asked online advertising companies whether prices would rise if Google's proposed $3.1 billion takeover of DoubleClick is approved, according to an E.U. questionnaire.
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InfoWorld - Google&#39;s proposed merger with online advertising server DoubleClick would create a giant that would control a huge portion of online advertising and hurt the Internet, opponents of the deal told U.S. lawmakers Thursday.
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Google Inc. said Friday it had filed for European Union permission to take over online ad tracker DoubleClick, a $3.1 billion deal that already has stirred concern about the control it will give Google over Internet advertising.
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Google Inc. confirmed that the Federal Trade Commission is investigating its proposed $3.1 billion acquisition of DoubleClick Inc.
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Google has responded to a U.S. congressman&#39;s series of questions about its privacy practices, with the company defending its use of consumer data.Representative Joe Barton, a Texas Republican, sent a letter to Google Chairman and CEO Eric Schmidt Dec. 12, after privacy groups raised questions about the implications of Google&#39;s US$3.1 billion acquisition of online ad server DoubleClick.During an earlier meeting with Schmidt, Barton had &quot;voiced concern regarding the potential consumer protection and privacy implications of the merger,&quot; Barton said in his letter. &quot;I believe Google&#39;s participation in our research into and consideration of the consumer protection implications of a merger of any online search engine and any behavioral or targeted advertising firms is vital to crafting sound national policy.&quot;In response to Barton&#39;s questions about the privacy implications of the merger, Google repeated its calls for Congress to pass a national privacy law that would create a &quot;uniform framework for privacy.&quot;&quot;Concerns about online privacy cannot be solved by one company alone,&quot; said the Google letter, by Alan Davidson, the company&#39;s head of U.S. public policy. &quot;Moreover, both technologies and best practices for protecting privacy are changing rapidly. We therefore encourage you and your staff to ask these questions of other providers of online services.&quot;Barton, ranking minority member of the House Energy and Commerce Committee, had asked Google to respond to his letter before Dec. 18, about when the U.S. Federal Trade Commission was expected to complete its examination of the antitrust implications of the merger. Google&#39;s response was dated Friday, one day after the FTC announced it would not block the DoubleClick acquisition. Google hosted Barton&#39;s staff at its headquarters Wednesday and Thursday, however.The FTC approval is the last U.S. hurdle for the merger; the European Union is still reviewing it.Barton&#39;s letter asked several questions about Google&#39;s privacy practices, including how long Google retains search queries, e-mail drafted on Google&#39;s Gmail service and Web histories. Barton also asked why Google needed to retain data.The IP (Internet Protocol) addresses associated with search queries will be partially deleted after 18 months, as Google previously has announced, the letter said. In other services, such as Gmail and Google Web History, the privacy preferences are customized by individual users, the letter said.Google retains data about searches as a way to improve its search algorithms and to improve services such as the spell checking feature on Google search, the letter said. The company also uses the data to fight click fraud and other malicious efforts, the letter said.Barton also asked if Google plans to merge its consumer data with DoubleClick&#39;s after the merger. He asked what was the benefit of the merger if Google did not plan to merge data.&quot;We are new to the third-party display ad serving business, so we have not yet decided whether or how we would merge DoubleClick and Google data,&quot; Davidson&#39;s letter said.The merger would create &quot;numerous efficiencies&quot; not related to DoubleClick&#39;s data, Davidson added. &quot;Acquiring DoubleClick&#39;s expertise in display ad serving will assist Google in its efforts to design an integrated interface for advertisers to manage their texts and display advertising campaigns,&quot; the letter said. &quot;In addition, the acquisition will allow Google to provide advertisers with better metrics for the display ads the place in our advertising network.&quot;
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InfoWorld - Google&#160;on Tuesday confirmed that the U.S. Federal Trade Commission is investigating its&#160;proposed $3.1 billion purchase&#160;of online advertising seller DoubleClick.
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Google Inc, the world's Web search  leader, told U.S. Senate lawmakers on Thursday the company is  pursuing new technologies to protect the privacy of Internet  users as it seeks to acquire advertising company DoubleClick  Inc.
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The chairman of the Senate's antitrust panel is uneasy about Google's proposed $3.1 billion acquisition of DoubleClick and says it should be scrutinized very closely.
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Justices are expected to hear arguments Tuesday in a case that could have broad implications for the tech industry.
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Microsoft on Thursday urged a US Senate panel to oppose Google&#39;s purchase of online ad targeting colossus DoubleClick, arguing that the 3.1 billion dollar deal threatens competition and privacy.
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The European Commission said Monday it would take until Nov. 13 to examine Google Inc.'s $3.1 billion bid for online ad tracker DoubleClick to review its proposals meant to eliminate antitrust concerns.
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Federal Trade Commission has concerns over privacy issues and competition in Google's proposed $3.1 billion purchase of DoubleClick.
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The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick.
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Stocks to watch on Friday: DOUBLECLICK INC. :
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Google Inc. has hired a former Justice Department official to lobby the federal government on its proposed $3.1 billion acquisition of DoubleClick Inc., which is being reviewed by antitrust regulators.