Low ratings underscore NBC changes
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Numbingly low Nielsen ratings for last week made it clear why NBC this week hired a new team to oversee its prime-time entertainment department.
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The Grammy Awards achieved Sunday nightâs top ratings despite falling almost two million viewers short of the showâs audience a year ago. According to Nielsenâs estimates, 18.2 million tuned in to CBSâs broadcast of âThe 50th Annual Grammy Awards,â down from 20.1 million a year ago. Although the awards show outpaced all other programming for the night among adults 18 to 49, the preliminary overnight numbers suggest that it may be the lowest-rated Grammy show in more than a decade. CBS finished No. 1 for the night over all, leading the 7 oâclock hour before the awards show with â60 Minutesâ (13 million). ABC ranked second for the night, thanks to a two-hour âExtreme Makeover: Home Editionâ at 8 (15.8 million), followed by âBrothers & Sistersâ at 10 (8.6 million). Fox was third with coverage of the National Football Leagueâs Pro Bowl, followed by a lineup of comedy repeats and a new episode of âKing of the Hillâ at 8:30 (6.1 million). NBC finished fourth with reruns of âAmerican Gladiatorsâ at 7 (3.6 million) and 8 (3.7 million), followed by a two-hour special â100 Most Outrageous Momentsâ (8.2 million).
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A month and a half into  his tenure, NBC entertainment chief Ben Silverman is shaking  things up at the network.
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Whether it was competition  with Tony Soprano&#39;s farewell or some other factor, Sunday  night&#39;s Tony Awards fell to the lowest ratings since at least  1992.
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ABC's red-hot Sunday lineup put a serious ratings dent in NBC's marquee awards show, the Golden Globes, but NBC nevertheless won the week of Jan. 10 among adults 18-49 by a slim margin.
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NBCâs âCelebrity Apprenticeâ won Thursday nightâs ratings among adults 18 to 49. Nielsen estimated that the premiere of the latest edition of the reality show, with celebrities including the boxer Lennox Lewis, below, had 11 million viewers in the 9 oâclock hour, an improvement of almost 2 million over last seasonâs debut. NBC tied Fox for No. 1 over all, leading at 8 with âDeal or No Dealâ (13.3 million) but trailing at 10 with âERâ (9.6 million). CBS ranked third, despite drawing the largest audience of the night with a repeat of âCSIâ at 9 (13.5 million). ABC was a distant fourth.
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Departure of two anchors comes as television networks face shifts in viewership.
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XM and Sirius get hit with a downgrade.
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Less than a week after concluding one of its least watched seasons ever, fourth-place NBC fired entertainment president Kevin Reilly, the network announced yesterday.
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While loyal viewers undoubtedly noticed the absence of striking writers at the late-night comedy shows, it made little difference in their viewing habits, ratings show.
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At first glance, the new TV season looks less than heroic.
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The race for ratings among the four  top U.S. television networks has turned into a tooth and claw  battle, with NBC at risk of losing the top spot as ABC makes a  surprise comeback, according to media experts.
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The broadcast companyâs loss stemmed from write-downs, breakup costs and weak advertising sales.
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NEW YORK  - Whether it was competition with Tony Soprano's farewell or some other factor, Sunday night's Tony Awards fell to the lowest ratings since at least 1992.
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Something about NBC anchors and bloggers just does not click.
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NBC, struggling through its first  season without powerhouse sitcom "Friends," has fallen to third  place in the ratings for its target audience and could slip to  No. 4, the network's top executive acknowledged on Friday.
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UPN has seen a sharp ratings drop for its six comedies that appeal largely to blacks, and isn't sure whether that reflects a change in their popularity or how viewers are counted.