Online Publisher Thomas, Townsend &Amp; Kent Offers Advertisers a Variety of New Ways to Reach 'Foodies'
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Online publishing firm Thomas, Townsend &amp; Kent (TTK), which offers an e-mail newsletter network that focuses on the interests of affluent consumers, is now offering advertisers a variety of new opportunities for reaching "foodies" -- consumers passionate about fine dining and gourmet foods.
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Several newspapers are looking into new ways to use fragrance to entice marketers to buy more ad pages.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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Despite rules banning the advertising of unhealthy food online, some brands are bending the rules, research suggests.
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NEW YORK  - An Internet-based system that   provides online food shoppers with purchase-specific dietary   advice helps them buy foods that are lower in saturated fat   than the foods they initially set out to buy, according to new   study findings.
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Web sites promising to find the best travel deals have online travel agents wondering if they have a new friend or enemy. For consumers, however, choices are rising
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A taste of the latest in food memoirs, a thriving literary genre
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Collard greens and black-eyed peas, a New YearÂs tradition, on a chefÂs site; Virtual-Bubblewrap.com lets you punch holes with your mouse; KnowItAllVideo.com, where amateur instructional videos are posted and rated.
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There's a lot of talk these days about healthy food, but it's not always what we're looking for on the Internet
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SYRACUSE, N.Y., Dec. 14  /PRNewswire/ -- A survey conducted by CheapBooks(TM) to find out how people learned of their business shows that the best form of advertising is word-of-mouth; 37 percent of respondents selected word-of-mouth advertising as how they heard about CheapBooks(TM).
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Another book publisher makes inroads toward the digital side of content.
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Marketers of alcoholic beverages are joining the list of purveyors of consumer products that are devoting ad budgets to digital media.
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Procter & Gamble is looking to push the advertising envelope with new viral campaigns online.
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SAN FRANCISCO Naysayers used to assert that packaged-goods companies would never have much success attracting people to their Web sites because there isn't much tech sizzle in a bar of soap or box of crackers. New evidence on Web traffic would suggest otherwise. Companies such as Kraft, General Mills and Betty Crocker are attracting new unique users at twice the rate of the Internet as a whole, according to recent data from comScore.
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New wares include consumer printers, office printers for small businesses and Web sites to help customers become more creative.
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After revolutionizing U.S. travel  bookings, online agencies now have their eye on a lucrative,  but elusive part of the business market.
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Online travel agencies, eager to  expand their reach in an increasingly electronic world, have  set their sights on international markets where travelers are  not yet accustomed to booking trips online.