Nielsen Tracks Jeep Brand in Video Game Road Test
470046
Nielsen Entertainment and Activision, which partnered this year to develop tools for measuring the effectiveness of product placement in video games, have enlisted automaker Chrysler Group to help test its methodology, the companies said Monday.
215112
In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. ...
27357
Voters apparently weren&#39;t the only ones willing to stand in long lines. The release of this year&#39;s two hottest video games - Grand Theft Auto: San Andreas, and Halo 2 - had gamers lined up at stores across the nation to pick up their pre-ordered games.
487043
AUSTIN, Texas  - Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
677817
Curious marketers use 3-D face maps and algorithms to test consumers' reactions to various foods.
684019
New M-rated, non-NFL game will feature off-field political fallout, on-field unnecessary roughness, and post-play partying. At least one sports video game publisher in the industry isn&#39;t bothered by the exclusive
687295
TechWeb - After just 30 hours of playing certain types of video games, players could see figures like those on an eye chart more clearly.
512169
New vertical search site MyRide.com will help consumers find automotive info and provide marketing opportunities for the automotive industry.
368547
Activisionâs âDoom 3â ( www.doom3.com ), the hot computer game that launched earlier this month, wasnât on store shelves for three days before players started
266926
A limited edition Gran Turismo bundle in Japan will come with a pair of Nike sneakers and T-shirt. TOKYO--Major running shoe and apparel manufacturer Nike is collaborating with Sony Computer Entertainment
352013
Madden NFL 2005 sells more than 1.3 million copies in its first week. Also: Viacom considers buying Midway Games & hellip;. China Mobile sanctions Go2joy mobile messaging unit & hellip;. and more.
193419
The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
633468
The name of this game is who can capture the most adult gamers. Heading into the year-end shopping season, Sony Computer Entertainment Inc.
292703
Video games are so last Christmas. This year, kids want wheels.
545228
Persuasive Games of Atlanta is one of many companies that create online games. Sometimes it does this for name-brand clients, including Cold Stone Creamery and Chrysler. Earlier this year, however, Persuasive Games released a game about the copy-shop chain Kinko's that was rather different.
517146
From McDonalds to Levis, video games are increasingly being used for product placement.
505306
EA&#39;s newest version of top title sells 1.3 million copies in first week, holding off competition. LOS ANGELES  - &quot;Madden NFL 2005,&quot; the latest version of Electronic Arts Inc.