Google's Schmidt to NASA: Be more 'open'
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In speech for space agency's 50th anniversary, search giant chief lays out vision for a NASA that builds open systems, simple platforms, and spaceships that can talk to one another.
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Web surfers may soon be able to  explore the canyons of Mars and experience a virtual flight  over the surface of the moon thanks to a deal announced on  Monday between Web search company Google Inc. and the  NASA Ames Research Center.
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Google Inc. is best known for finding information online, but sometimes the Internet search leader also works behind the scenes to look for missing people like renowned aviator Steve Fossett.
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WASHINGTON _ Slowly but surely, the government is getting Googled.  Two years ago, the Google staff in Washington was one person _ Alan Davidson, an expert in technology law.
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Imagine being able to check instantly whether or not statements made by politicians were correct. That is the sort of service Google Inc. boss Eric Schmidt believes the Internet will offer within five years.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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MOUNTAIN VIEW, California  - Google Inc  has hit its stride with a strategy that focuses on Web search, advertising and applications, Chief Executive Eric Schmidt said on Wednesday, as he downplayed possible threats.
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Google Inc. GOOG.O plans to  release a version of its desktop search tool for computers  running on the Mac operating system from Apple Computer Inc.  AAPL.O, Google chief executive Eric Schmidt said on Friday.
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By KELLY OLSEN  SEOUL, South Korea - Google Inc. Chairman Eric Schmidt said Wednesday his company is committed to expanding its presence in South Korea, a market that has proven a challenge for the world's No. 1 search engine.
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TOOELE, UTAH -- ItÂs not    the kind of "breaking news" that NASA wanted.
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The growth of the Internet will bring with it public policy challenges, according to Google CEO Eric Schmidt -- as well as efforts by some governments to clamp down on the spread of information.
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Asked about an alternative business plan for the coming five to 10 years, Google CEO Eric Schmidt replied, "Google Enterprise."
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Web surfers may soon be able to explore the canyons of Mars and experience a virtual flight over the surface of the moon thanks to a deal announced on Monday between Web search company Google Inc. and the NASA Ames Research Center.
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Google plans to release a version of its desktop search tool for computers that run Apple Computer&#39;s Mac operating system, Google&#39;s chief executive, Eric Schmidt, said Friday.
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To: SCIENCE EDITORS  Contact: Allard Beutel, Headquarters, Washington, +1-202-358- 4769, or Kyle Herring, Johnson Space Center, Houston, +1-281-483- 5111, both of NASA   HOUSTON, Feb.
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Searching for Cameron's policies? Google's Eric Schmidt is to speak at the Tory Party conference tomorrow, returning the favour granted by David Cameron when he spoke at Google's Zeitgeist event in May.â¦
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MOUNTAIN VIEW, California  - Google Inc has hit its stride with a strategy that focuses on Web search, advertising and applications, Chief Executive Eric Schmidt said on Wednesday, as he downplayed possible threats.