Reebok Unveils High-Tech Sneaker Pump 2.0
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Hoping to build on the success of a shoe that generated big sales but also was ridiculed when it was introduced 15 years ago, Reebok Inc. on Wednesday rolled out a next- generation high-tech sneaker with a name that takes a cue from computer software launches: the Pump 2.0.
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The shoe retailer seems to be taking all the right steps.
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The shoemaker celebrates its 25th anniversary in style.
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Massachusetts' sneaker king, Paul Fireman, was on the front page of The Wall Street Journal last month talking about building one of America's most expensive golf courses, a $129 million ''Rembrandt,&quot; as he calls it, on a toxic waste site on the banks of New York Harbor. The Reebok boss lives in a 27,000-square-foot palace off the 11th green at ...
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NEW ORLEANS - A simple fabric device that looks like fishnet hose but acts like support stockings helped weak hearts pump more efficiently and even shrink back to a more normal size, researchers reported at an American Heart Association conference.
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Crocs looks to extend its hot shoe line with a push into apparel.
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A second-generation "mylo" communicator device will be on display at CES this week.
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Experts say the new experimental fabric device that helps weak hearts pump more efficiently could fill a gap for people who are not helped by drugs or pacemakers.
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Those new Nikes are fresh, but will they rock your retirement like a money market account?
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If Nike Inc. is telling people to ''Just do it," Reebok International Ltd. is saying be yourself: ''I am what I am."
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New models include enhanced styling, storage.
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Nike Inc. and Apple Computer Inc. have teamed up to try to become a runner&#039;s best friend. The two companies announced Tuesday they are jointly developing a wireless system so some Nike shoes embedded with a sensor can communicate with Apple&#039;s iPod Nano music player to track a runner&#039;s performance and help choreograph songs to the moment.
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A limited edition Gran Turismo bundle in Japan will come with a pair of Nike sneakers and T-shirt. TOKYO--Major running shoe and apparel manufacturer Nike is collaborating with Sony Computer Entertainment
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Sneakers equipped with GPS means you'll never lose a loved one again. Provided he keeps his shoes on. By the Associated Press.
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WEST HOLLYWOOD, Calif. -- Reebok's new strategy: To be seen is to sell. And what better place to be seen than on North Robertson Boulevard, the Rodeo Drive of the younger, hipper set.
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Alex Wang's lifelong love affair with sneakers has moved beyond a relatively simple shoe fetish to full-blown obsession.
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An implanted nanotube sensor has been developed that can track blood sugar, promising pain-free continues glucose monitoring for diabetics and future devices that can check other biological changes.