GM hopes Silverado ads capture truck niche
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DETROIT -- General Motors Corp. is hoping a new flag-waving anthem by John Mellencamp combined with iconic American imagery will help the redesigned Chevrolet Silverado become the country's number one pickup. The ad campaign, which begins Friday, is part of an escalating battle over a lucrative but shrinking segment.
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A month-end sales blitz of incentives  by General Motors Corp. GM.N and Ford Motor Co. F.N to  clear out older vehicles will spur a slight rise in U.S. car  and truck sales for September, analysts said.
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Frito-Lay and Chevrolet are holding ad-making contests, with winners getting their spots used as part of Super Bowl XLI campaigns.
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Within a decade, General Motors thinks it will have the ultimate solution to the growing problem of distracted drivers: a car that can do the driving itself.
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General Motors Corp.  on  Wednesday detailed its commitment to building new electric  vehicles as it attempts to shed its reputation for producing  gas-guzzling trucks.
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General Motors Corp., coming off a third straight month of declining sales, added $500 to $1,000 in cash incentives on most 2005 model year vehicles Wednesday, as the world&#39;s largest automaker tries to spark a late-year rally.
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General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills.
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General Motors Corp.'s GM.N new   warranty program will give the automaker an edge in the highly   competitive market for full-size pickup trucks, a segment where   GM will likely gain market share in the near term, a top   company executive told Reuters on Wednesday.
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General Motors Acceptance Corp., the finance arm of General Motors Corp. (GM.N: Quote, Profile, Research) Corp., may periodically sell up to $3 billion in adjustable rate demand
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A major Chrysler Group retailer expects  the struggling No. 4 U.S. automaker to maintain its share of  the pickup truck market this year by offering generous  discounts in the face of tough competition.
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Ford Motor Co. F.N plans to increase  its advertising spending by about 15 percent this year to  promote its flagship Ford-brand vehicles, including the new  mid-size Fusion sedan that will be in dealerships in the fall.
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General Motors Corp. and DaimlerChrysler AG are throwing their combined weight behind a new hybrid technology for cars and trucks, setting the stage for what had been a niche product to spread to the mainstream for American consumers.
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A new combat truck with a V-shaped bottom designed to withstand blasts from roadside bombs is performing with such success in Iraq that the U.S. military is pressing a Wisconsin company and others to churn out hundreds more in the coming months.
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DETROIT  - General Motors Corp.  will cut about 900 jobs early next year at a pickup truck plant in Pontiac, Michigan, in a move underscoring sagging demand for some of its most profitable vehicles.
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General Motors Corp.  will cut about 900 jobs early next year at a pickup truck plant in Pontiac, Michigan, in a move underscoring sagging demand for some of its most profitable vehicles.
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Analysts have estimated the medium-duty truck unit, which includes the GMC TopKick and Chevrolet Kodiak, to be worth about $500 million.
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Placing its bet on the idea that  safety sells, General Motors Corp. GM.N said on Sunday that  it will soon offer its OnStar satellite-based communications  system and electronic stability control on all GM vehicles sold  in the United States and Canada.