In-Game Ads Burrow Deeper
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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A Pac-Man-like game that delivers electric shocks to gamers reveals the brain's reaction to danger.
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Earlier this year, in January, the WSJ (sub req&#8217;d) speculated that Googlewas acquiring Adscape Media, which inserts ads into video game. The company launched in early 2006. Red Herring confirms that the deal is happening (for $23 million). Sub-$20 to $30 million (with a few exceptions) is Google&#8217;s acquisition &#8220;sweet spot.&#8221; Once a valuation exceeds that [...]
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Strange stirrings at advertising broker
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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One of Britain's intelligence agencies will embed advertisements into popular video games this month in a bid to attract new recruits, The Times reported on Thursday.
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Some want tighter control of ads, in part to stem overuse of pills.
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Innovative new features are designed to attract casual players looking for a few minutes of fun.
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A selection of games that may someday be on every search marketers shelf.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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Double Fusion will show developers its new software that supports dynamic ads in games.
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How the world of online gaming spawned a multimillion-dollar shadow economy.
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Google Inc. is looking to buy a U.S. company whose technology inserts advertisements into videogames, a published report says.  The Internet-search and online-advertising company is in talks to buy Adscape Media Inc. of San Francisco, The Wall Street Journal reported.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.