Olympics Are Proving a Hit for NBC
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Between Michael Phelps, Paul Hamm and Carly Patterson, the Athens Games seemingly mint a new star every day. The only people smiling as wide as the medal winners walk the halls of NBC. At their halfway point, the Olympics are a television hit.
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NBC Universal is  partnering with Microsoft to expand its online offerings for  the 2008 Olympics.
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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A look at NBC's coverage of the Summer Olympics from Athens:
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NBC's prime-time Olympic coverage is taped and shaped, the television version of a Reader's Digest condensed book. We get all the US highlights, the big news stories, and a well-edited drama building to the 11 p.m. hour. It's a formula that's been proven to hold an audience and pull ratings. The big downside: You have to stay up until midnight ...
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The Red Sox and Fox rhymed beautifully in the ratings last week when Boston's stunning comeback in the American League Championship Series and wins in the first two World Series games at Fenway Park propelled the network to its highest numbers in more than 2-1/2 years.
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A few hundred yards from Olympic Stadium is a cream-colored monolith that is the 2004 Games&#39; International Broadcast Center. Inside is NBC&#39;s Games headquarters and Dick Ebersol.
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Olympics chief Jacques Rogge heaped praise on Greek organisers and declared the Athens Games an all-round success. Television ratings are 15% up from the 2000 Games in Sydney, while ticket sales have topped figures from the Seoul and Barcelona Olympics.
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NEW YORK  - The Olympics bulldozed the  rest of the network primetime summer fare Sunday, delivering an  average 25.6 million viewers to NBC.
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A two-hour &quot;America&#39;s Got  Talent&quot; gave NBC a second Tuesday win in a row.
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"American Gladiators" competitions include jousting, above, wrestling, climbing, and swimming. (NBC) Is "American Gladiators" the unexpected hit of the 2007-08 television season? It's far too early to say anything definitive, but Sunday's two-hour premiere of the NBC reality competition "delivered the highest ratings among adults 18 to 49 of any new show this season on any network," [...].
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Empty arenas and stadiums in Athens offer a bizarre television backdrop for the Summer Olympics - one that cannot be avoided by NBC.
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Those who watched NBC's coverage of the Athens Games -- and that's 200 million viewers, representing 85 percent of US households -- have their personal &quot;Olympic Moments.&quot;
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Those who watched NBC&#39;s coverage of the Athens Games -- and that&#39;s 200 million viewers, representing 85 percent of US households -- have their personal &quot;Olympic Moments.
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If an athlete's true test is  improving each time on the field, television network NBC is due  for laurels when the Athens Olympics end on Sunday, but its  greater challenge will be launching new shows like "Joey" in  coming weeks.
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NBC, which finished fourth in the   prime-time ratings last spring, was the No. 1 network on the   opening night of the new U.S. broadcast season, according to   figures issued on Tuesday by Nielsen Media Research.
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A look at NBC's coverage of the summer Olympic games from Athens: