ONLINE MARKETING : It's All About The People
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By Simon Young  Step into my time machine. Let's go back seven years to the height of the dot-com boom. On 10 January 2000, America On Line (AOL) stunned the world with plans to acquire Time Warner.
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The more precisely you can target a Web viewer according to his browsing habits, the more likely you are of converting him into a customer. Few dispute this, but some are arguing today over whether this level of targeting is a job they'd happily outsource.
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While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
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As Web advertising heats up, is everything old new again?
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ÂPeople are getting the message that it is O.K. to pay attention to the way you come across, and that itÂs not just for the rich and famous.Â
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From Petty's halftime show to the tunes featured in ads, online marketing accompanied the TV exposure to varying success.
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While many social media marketers focus on the big social sites, there can be hidden treasure in smaller "micro communities."
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Teaching search engines to see Web pages the way people do could improve their performance.
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Recruiters and HR leaders find online job sites effective in filling openings, despite complaints that they generate too many unqualified applicants. Only employee referral programs got higher marks, while print advertising trailed the pack.
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For years, the Internet's technical constraints went hand-in-hand with the realities of Internet usage. At first, most people viewed Web pages but did little to create or change them. Web journals, photo sites and video sharing didn't come until later. Even when users had a need to send information &#151; an e-mail here, a shopping transaction there &#151; the amount of data was small.
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Folksonomies Web 2.0 pioneers are taking personal control of how online content is organised, according to new research.â¦
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To be, or not to be: Now Facebook users can decide.
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Link building has been an essential part of the online marketing mix since the first commercial sites and Internet resources originated.  As search engine optimization has evolved over the past decade, links have become the core of defining the value of a site. Whether links are obtained via the old fashioned email request, building or [...]
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Analysis Photos and printing dominate marketing strategy
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In its latest study of Americans&#39; online habits, the Pew Internet &amp; American Life Project found that a substantial chunk of internet users want to voice their opinions online.
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SAN FRANCISCO Naysayers used to assert that packaged-goods companies would never have much success attracting people to their Web sites because there isn't much tech sizzle in a bar of soap or box of crackers. New evidence on Web traffic would suggest otherwise. Companies such as Kraft, General Mills and Betty Crocker are attracting new unique users at twice the rate of the Internet as a whole, according to recent data from comScore.
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Online recommendation systems are growing up -- and the spammers, fraudsters and thieves are moving in. By Annalee Newitz from Wired magazine.