Promoting a Film, and Other Products
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Will Ferrell, as Jackie Moon, is selling Bud Light and Old Spice in TV commercials promoting âSemi-Proâs,â the story of a fictional A.B.A. basketball team, the Flint Tropics.
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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Through the magic of "product placement," consumer-product companies have become adept at using movies to boost the recognition of their brands. But when it comes to how movies and television portray business generally, the corporate community has been a miserable failure. Invariably, business...
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Products include two cameras and photo viewer.
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New Warner Music video archives will be supported by advertising, offer free downloads.
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La Blu-ray Disc Association a publiÃ© hier un communiquÃ© de presse donnant la liste exacte de ses membres. Cette derniÃ¨re est assez impressionnante et ce sont 73 constructeurs, dÃ©veloppeurs, Ã©diteurs ou
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Blog: Web site lets people post classified videos
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Tech-savvy DIY filmmakers help finance and distribute their films using the web -- and make money showing it for free.
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How the end of a product turned into a publicity event â and maybe, a new beginning.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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Sony's trying to encourage sales. But do consumers care about video?
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Does casting a star raise a movieâs box-office take? A paper soon to be published in The Journal of Marketing tries to solve that problem using a site that lets participants trade in âstocksâ of movies.
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Music documentaries like CompaÃ±eras and Dirty Country premiering at SXSW will gain a wider audience through rapid DVD release. Plus: Web design for Flash vs. Ajax and more from SXSW in Listening Post.
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Plus: Mashups for the masses and HD video in a digital camera.
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Glimpses of advertising are now being tallied down to the second.
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A new political action committee supports candidates who speak for the consumer when it comes to copyright law. The group doesn't have the big bucks of the entertainment companies, but it's just getting started. By Katie Dean.