Super Bowl and Olympics: This Marketerâs Dream Year
11066
Herbert Hainer, the chief executive of Adidas, says his company is using major athletic events like the Super Bowl and the Summer Olympics in its battle to catch up with and surpass Nike.
217751
CHENGDU, China - Americans get up for the big events - the Olympics, for instance, or the Super Bowl.
146488
The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two
430917
Maybe the sports scene started changing in Boston in 1986. Area teams were performing in the Super Bowl, NBA Finals, and World Series. Youngsters who knew the difference between the World Cup and World Series were either a part of this transformation or would be positively affected by it.
110954
What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
84067
JACKSONVILLE, Fla. -- Just the other night, he looked at the ticket that he has saved all these years and offered himself congratulations for living up to his promise. It is dated Jan. 22, 1984, the stub from Super Bowl XVIII in Tampa, and Steve Spagnuolo remembers what he said to himself after the Raiders' 38-9 win over the Redskins ...
440060
Looking to beat the market this year and beyond? We have some ideas.
164871
Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.
653060
By David Pollak, San Jose Mercury News, Calif.  Feb. 4--It's Super Bowl Sunday, 2014.   Hotels charging triple their usual rate are booked solid from San Francisco to Monterey. Great America has cranked up Psycho Mouse in winter for the first time.
559414
It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
189036
His newest athletic endeavor is the triathlon, but Jeff Thomason gladly will put that on hold while he renews acquaintances with his onetime sporting passion -- football. The fact that his return to the game will be on sport's brightest stage, Super Bowl XXXIX, seemingly pours the foundation for a fairy-tale story.
577192
Volvo, Novartis, GoDaddy.com and other newcomers face an uphill climb getting a return on the millions they're spending for their share of the Super Bowl spotlight, according to a new study conducted by Brand Keys.
500812
For all their troubles, the Olympic Games remain the greatest unifying force in the world. Every four years, they draw a diverse international audience, bridging cultural gaps, transcending ethnic divisions, and uniting us all in a single, harmonious ...
343887
(305 sec.) Why Super Bowl commercials still offer good return on investment.
405092
These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.
479080
Can relentless promotion during the year&#39;s most watched sports event and aggressive scheduling make a hit TV show out of a certifiable turkey?
518032
Advertisers at this year's Super Bowl hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight.