A Green Energy Industry Takes Root in California
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Solar power is booming in California, the product of billions of dollars in investment and great enthusiasm.
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Software company Hyperion Solutions is giving its employees good reason to go green when they buy a car. In a move that combines corporate citizenship with good public relations, the Santa Clara, Calif.
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(InfoWorld) - The IT industry's thirst for energy is growing exponentially, far outpacing the supply of reliable, clean power. Now a group of leading IT firms has banded together to try to head off an impending energy crisis in the datacenter. Eleven enterprise heavyweights including Microsoft, IBM, Sun, HP, Intel, AMD, Rackable Systems, and VMWare announced Monday that they have formed a non-profit group called The Green Grid to drive new metrics, technology standards, and best practices for curbing power consumption. Robust growth in the IT sector and in companies' use of technology is leading to an acute power shortage, according to analyst firm Gartner. Half the worldâs datacenters will run out of power by the end of 2008, Gartner estimates. That means companies face swelling utility bills as they struggle to keep their servers cool and humming. Many of the companies participating in The Green Grid are individually developing energy-efficient technologies. However, joining forces to tackle the power-consumption problem holistically is a must, according to Green Grid board member Bruce Shaw, director of worldwide commercial and enterprise marketing at AMD. "No one player owns the kingdom. It's not just a processor problem. It's not just a server problem. It's not just a memory problem. Everyone in the ecosystem needs to be involved." By working together, Green Grid companies can develop ways for their respective greener technologies to "hook into one another," thus increasing their overall effectiveness, Shaw said. The consortium started work last April, with representatives for AMD, Sun, IBM, and HP getting the ball rolling. Not surprisingly, there have been challenges from the out start, including concerns about intellectual property and developing a standard way to measure power consumption   "Do you measure by performance per watt? Per dollar? Per thread? Something different?" said Green Grid boar member Colette LaForce, vice president of marketing at Rackable Systems.Â
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SACRAMENTO -- This city believes an answer for global warming is growing on trees.
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A legal battle is shaping up in California involving a Chinese startup that makes equipment used to produce semiconductors.
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California is enacting environmental legislation that could shape the U.S. auto market.
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Spearheaded by Microsoft, Sun, and other high tech vendors, The Green Grid is generating support among industry groups, users, and government agencies for building standards for efficient data center energy management.
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By The Morning Call, Allentown, Pa.  Sep. 4--California emerged last week as the leading state in the nation  to address greenhouse gas emissions with legislative approval of caps on  carbon dioxide and other pollutants. Gov.
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Another small, eco-friendly business is scooped up by a corporation.
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A hydrogen fuel cell will light California's Christmas tree, governor of the pro-environment US state Arnold Schwarzenegger announced, giving the low-emissions technology a boost.
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By The Sacramento Bee, Calif.  Jun. 16--If California hopes to clean up its air and remain a leader in the fight against global warming. It will need to develop new fuels and vehicles to complement the laws it has enacted.
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By Chris Woodyard From all-terrain vehicles to snowblowers, makers of powered outdoor equipment are joining the auto industry in looking at alternative energy to deal with increasingly tough environmental rules. But early efforts haven't produced rousing results.
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Offsetting, the practice of achieving carbon neutrality, is gaining popularity among companies wishing to make a show of their green credentials.
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French fry grease is getting a second life as a fuel for diesel vehicles in Northern California.
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Large-scale solar-power projects will bring big benefits.
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California is set to introduce tough laws on greenhouse gas emissions in a deal reached by Governor Schwarzenegger.
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The semiconductor supplier may reinvent itself via an exciting entry into energy.