Advertising: Drivers Size Up Fords (Unknowingly) in New Campaign
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Commercials for âSwap My Ride,â Fordâs new advertising campaign feature people who drove Fords for a week instead of the cars they had just purchased.
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Further job cuts, spending cuts and changes in FordÂs lineup of car and trucks are also expected.
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By Matt Nauman, San Jose Mercury News, Calif.  Jan. 30--When a new billboard in San Francisco scrolls the message "Motor On Vera!" it's a good bet that someone named Vera is driving her Mini Cooper at that moment.   Or that her car is nicknamed Vera.
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The Ford Motor Company is making a push to convince Americans that a new crop of cars are worth buying on their own merits, not because of rebates or financing.
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The slow pace of change at John Hancock Financial Services speaks to an issue that has long fascinated Madison Avenue: how often an advertiser should change a campaign.
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What a difference six years make. Just ask Ford Motor Co., which is beset on so many fronts these days that it might as well consider adding "Struggling" to its name.
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Ford Motor Co.&#39;s flagship division is launching a late-year US advertising blitz â-ncluding an appearance by the late Hollywood action hero Steve McQueen â -boost sales of its new cars and trucks.
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Microsoft doesn't often produce memorable ads, but the one for its car computer, co-developed with Ford, is pretty good.
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Ford will raise $848 million toward its overhaul plan by selling Aston Martin, its British luxury sports car brand.
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At the Detroit Auto Show,  automakers unveil their stylish redesigned pickups.
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NEW YORK - Ford Motor Co. plans to expand the availability of satellite radio from Sirius Satellite Radio Inc. to more of its vehicles, the companies said Monday.
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America still loves large cars, but the auto industry is hedging its bets. With knockout style, a fleet of sexy little cars is on the way
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Ford Motor Co. said on Thursday it has had contact with interested parties for its Land Rover and Jaguar luxury brands and is evaluating the level of interest.
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They're large, rectangular and target consumers from high above the nation's roadways, but these are not your father's billboards.
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Ford Motor Co.  needs a new  business model in order to turn the automaker around, according  to a memo addressed to staff by its Chairman and Chief  Executive Bill Ford and seen by Reuters.
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In a smaller role, Bill Ford is on an unmapped road.
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To introduce its six new cars and trucks, Ford Motor Co.&#39;s namesake brand is launching an aggressive and energetic marketing campaign.