Laying the Foundation for Paid Search Success in Large Organizations
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In most large organizations, a unified, integrated approach to paid search marketing will have a stronger financial impact if centrally managed.
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If you&#8217;re a small company trying to compete against the big dogs in the PPC space in a competitive market, you&#8217;re probably either spending a huge chunk per month to reach the top positions or about to quit and choose other avenues.  We&#8217;ve all heard using other PPC search choices besides Google, Yahoo, and MSN [...]
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A new open-source search engine lets users vote on results.
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Some pundits claim that the paid search market has peaked, but new research tells a different story, suggesting that local search is emerging as an important and powerful driver for the paid search market.
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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People search that connects users to chat to find answers.
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Memo to a headhunter: Find us some wise, experienced workers looking for new challenge.  . .
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Tagging or labelling online content is becoming the new search tool of choice among web users, shows research.
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Redmond unveils its much-hyped search engine. Does the world change?
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Internet search providers are reacting to users' rising interest in finding video content on the Web, while acknowledging that there are steep challenges that need to be overcome.
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By Steve Connor  The Google search engine owes its phenomenal success to the way it carries out searches based on analysing the relationships between websites. Conventional rivals simply searched on the basis of how many times the search term appears on a web-page - a far inferior approach.
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Go faster stripes for enterprise accounts Microsoft has turned to Autonomy to inject structured and unstructured search capabilities into its SharePoint collaboration platform for large, mixed deployments.â¦
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Yahoo! has another healthy quarter on the strength of paid search.
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In this two-part article, we discuss ways to implement strategies recommended by established search marketing professionals in the Latino arena.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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Blog: Custom Search Business Edition offers ad free, fee-based site search to organizations.
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After rocky road to public offering, search engine proceeds--but what will it do with its windfall?