Microsoft demos next-gen ad technologies
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New technologies from Microsoft will help advertisers better target ads to content in search, video, on Web pages and public kiosks.
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In a teleconference that appeared to get cut short, Microsoft today focused on how technology from Fast Search & Transfer. But it seemed to brush aside some other questions related to how Fast's technology might be used in Web advertising.
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Microsoft Corp.&#039;s best-known business software is for creating spreadsheets, documents and presentations, but the company is hoping to convince corporations that it also can be the one-stop shop for sophisticated communications technology.
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These services add voice recognition and results focused on meaning--but Microsoft's fresh-looking Tafiti engine may well make the biggest splash.
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Microsoft Corp. said on Thursday it may  offer a free, advertising-supported version of its basic word  processing and spreadsheet software, in an apparent bid to fend  off a nascent challenge from Google Inc. in the business  software market.
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From collaboration tools to database apps and more, these next-gen Web applications keep the Computerworld newsroom humming.
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Looking back on a year of advertising innovation
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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PALM DESERT, Calif. C ompanies that want to help advertisers track who's watching what on the Web, social networks that try to help Cupid along, and a device that attempts to tackle electronic efficiency -- These are some of the areas grabbing attention at the DEMO show, which enters its third and...
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Microsoft is introducing the latest version of its IPTV software, and it's finding some big-name companies willing to bet on its technology.
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Top marketers are going digital to track the delivery of commercials into U.S. homes with a system some advocates say will revolutionize advertising the way product codes changed the selling of sliced bread.
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As Microsoft awaits a response from the Yahoo board on its $44.6 billion hostile takeover bid, Redmond showed that it is moving forward with new online advertising technologies it has already acquired.
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Microsoft Corp. last week released a preview version of its new Internet search engine. It will be available in its final form early next year.
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As the number of mobile devices grow, mobile advertising will become more important and Microsoft has shown it wants to be there, with several acquisitions last year, and now in its pursuit of Yahoo.
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A California start-up aims to use existing technologies to measure the exposure and effectiveness of ads on broadcast media.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Blog: Taking a deeper look at the features in Microsoft's new photo management application.