Advertising: Bank of America Tagline Has Run Its Course
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Bank of America is backing away from âHigher Standardsâ â at least in its new national advertising campaign.
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Bank of America Corp. said it has folded Quick &amp; Reilly, the brokerage arm of FleetBoston Financial Corp. , into its own brokerage. The bank is in the process of changing the Quick &amp; Reilly signs to the new name, Banc of America Investment Services Inc., and it already has changed the design of Quick &amp; Reilly's website. A spokesman ...
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Although the companyÂs organizational chart will slightly change, it does not mean the bankÂs strategy will.
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If Bank of America wanted to make a good impression with customers in Massachusetts after buying Fleet Bank in the spring, it has done a poor job of it.
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A new JPMorgan Chase campaign aims to overcome cluttered airwaves, nervous customers and cuts in marketing budgets.
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First it was lines from the songs and now its ad taglines that are being lifted as film titles
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The country's third-largest bank flexes its muscles.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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The company needs to focus on its core brand rather than launching new products.
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Bank of America Corp.  on Monday introduced a credit card designed for many of its wealthiest clients, in a bid to retain and win new business as banks ratchet up their pursuit of affluent customers.
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CHARLOTTE, N.C. -- After a tough third quarter, Bank of America Corp. has become the latest bank to slash jobs due to poor results brought on by the unrest in global credit markets.
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
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The slow pace of change at John Hancock Financial Services speaks to an issue that has long fascinated Madison Avenue: how often an advertiser should change a campaign.
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Within months of acquiring FleetBoston Financial Corp. , Bank of America Corp. handed out its sales playbook to Fleet employees in the branches to teach them how to sell.
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Bank of America Corp. has told executives at the FleetCenter that it is no longer interested in putting its own name on the building, and even raised the possibility of renaming the arena as the Boston Garden as a gift to the city.
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Aug 19 - Over 1,500 bank tellers and other employees at Fleet bank branches across the US were given pink slips yesterday as Bank of America wraps up its $48 billion April 2004 merger with FleetBoston Financial, according to the Boston ...
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Bank of America Corp. moved a second major division away from Boston yesterday despite its repeated pledges to keep key business units headquartered here after it acquired New England's largest bank.