Advertising: CNN Turns to Event Marketing to Strut Its Brand
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CNN is seeking to bring its brand to life beyond the TV, PC and cellphone screens by forming a division devoted to event marketing.
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For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays.
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Corporate sponsors and ticketed admission are turning a tear-gas filled event into something for the tourist guidebooks
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Five years ago, to kick  off the DVD release of "The Scorpion King," Universal Studios  marched camels down Sunset Boulevard as a publicity stunt. Gobs  of free TV coverage augmented traditional advertising at a time  when what's known in the business as "event marketing" was fast  becoming the norm for marquee DVD launches.
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U.S. television viewers have begun to  prize the on-demand services that let them choose the programs  they want, when they want them, but will they do the same for  advertising?
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The company has come up with some on-demand advertising. Will it woo viewers?
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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A brash, personality-driven talk-TV format along the lines of Fox NewsÂs evening line-up is improving the prime time performance of CNNÂs Headline News.
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How the end of a product turned into a publicity event â and maybe, a new beginning.
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A new Nissan campaign that reaches younger consumers through MySpace, TiVo and video clips, is emblematic of an effort by marketers to remake their media choices.
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In a new ad campaign, dairy companies are using interactive features and sports and entertainment celebrities to try to draw young people to milk.
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For this year's big game, the winning advertisers will understand search and social media.
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A startup claims to read people's minds while they view ads.
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When the world's greatest sporting and marketing event crosses paths with one of the best economic growth stories ever, the result could be the opportunity of a lifetime for corporate sponsors of the Beijing Olympics.
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The Motley Fool - CNET Networks (Nasdaq: CNET - News) has built a brand in the geeky world of tech products. Of course, with the drop in tech spending, CNET needed to make a transition. So the company is focusing more on the "digital lifestyle." Just look at cultural movements such as Apple's (Nasdaq: AAPL - News) iPod. Yes, tech can be cool and hip.
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A brand is transformed on the silver screen.
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Google wins the deal to provide pay-per-click text ads for CNN.com.