Advertising: Away From Home, TV Ads Are Inescapable
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Some advertising executives think point-of-purchase advertising may yield the highest increase in sales.
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More than a third of Americans use their computers while they're watching TV. That means big opportunities for the TV industry and for multitasking viewers
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Government tries to limit TV advertising and sales along highways
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Looking back on a year of advertising innovation
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U.S. television viewers have begun to  prize the on-demand services that let them choose the programs  they want, when they want them, but will they do the same for  advertising?
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Glimpses of advertising are now being tallied down to the second.
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Your mobile phone may be one of the last  spots around that's relatively free of advertising -- but not  for long.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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The company has come up with some on-demand advertising. Will it woo viewers?
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By Schoettle, Anthony  People don't typically pay for on-demand cable so that they can look at advertisements, but Comcast thinks they will. It's trying to turn an old axiom-that people avoid advertising like the plague-on its ear.
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By Stephanie Hoo, The Virginian-Pilot, Norfolk, Va.  Dec. 8--Picture this: A palm-sized video camera that you don't have to be a genius to operate. Or, a gizmo that slings your TV signal to any computer, anywhere.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.