Chrysler Links Ads To Online Content
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With Web video inventory in short supply, DaimlerChrysler is streaming clips in a novel way by using hyperlinks to lay claim to lifestyle terms like "freedom" that it associates with its brands.
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which now searches for books, news, images and products as well as Web sites -- its subtle little AdSense text ads are ubiquitous on the Net.
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Starting this weekend, General Motors will run ads that tap into patriotism, positioning the Chevrolet Silverado as AmericaÂs truck.
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New technology will still allow advertising to get through to viewers.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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The board of DaimlerChrysler said it had approved an alliance of its Chrysler Group unit and the Chery Automobile Company of China aimed at the market for smaller cars. Under the deal, which would not include an equity investment, Chery would build vehicles under Chryslerâs brand names for sale in the United States and Europe, DaimlerChrysler said. Chrysler reached its deal with Chery at the end of December.
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DaimlerChrysler AG  is advancing plans to sell or spin off Chrysler Group, its struggling U.S. unit, and has already received "several expressions of interest from around the world," the Wall Street Journal reported on its Web site on Sunday.
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Tacoda, an online marketing company, plans to announce the creation of a network of 60 Web sites that will display ads based on how people surf through the network.
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The online giant smartens up its display ads.
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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Car companies ads are emphasizing fuel efficiency again, and not just as a way to spare the wallet this time, but also as a way to save the planet.
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Search engine Ask Jeeves becomes the latest in a string of internet firms to tip a turnaround in online advertising.
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The Postal Serviceâs new advertising campaign tries to convey improvements to its service and technology, such as its Web site.
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The company has come up with some on-demand advertising. Will it woo viewers?
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By Jonathan Nelson, The Columbian, Vancouver, Wash.  Feb. 12--Tell us about your job?   I do Internet sales (at Dick Hannah Motors). When somebody visits a (vehicle) Web site, they put their information in. We take that lead and give them all the information (on the vehicle).
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The Chrysler Group, the North American arm of DaimlerChrysler AG, continued on its hot streak last month as the only domestic automaker with increasing US sales.
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Will the search engine leviathan end the hunt for a commercial hybrid? In Autopia.