Reggaeton strikes chord with advertisers
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Like no other Latin genre before it,  reggaeton is a magnet for sponsors and brands looking to target  a specific youth market.
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Digital sales of Latin music took a jump this year, though it's still a small percentage of the total.
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With placements on hit shows like  "The Shield," "Ugly Betty," "The OC," "Friday Night Lights" and  "CSI: Miami," there's no shortage of demand for Latin sounds on  mainstream TV.
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Far from soothing the savage breast, music is driving some of the world&#39;s largest companies into a frenzy of competition. At stake is participation in, if not command of, a multibillion-dollar
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MIAMI (Billboard) - Wisin & Yandel, the reggaeton duo with an uncanny knack for delivering hit singles, will become the first act to get its own customized Zune player, Billboard has learned.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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There is a place where the audience for free, over-the-air radio is growing, not shrinking, where new technology allows listeners to pause and rewind songs as they play or to bookmark their favorite tunes.
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Tanned bodies sway to an intense Latin beat on a sticky night at Pravda 116. Here, the rakish clientele knows its house music almost as well as it knows the new Versace fall line. And tonight it likes what it hears.
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âLip Glossâ is not just a catchy song, itâs a rapperâs signature.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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Glimpses of advertising are now being tallied down to the second.
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A new music service called FlyTunes is making a bid for the attention of users of the iPhone, iPod touch and other portable media players and media-ready cell phones.
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Savvy marketing has helped Apple&#39;s iPod and iTunes dominate the online-music market. Last month, for example, Apple and rock band U2 announced a deal to sell customized iPods.
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The radio industry plans to promote itself via high-profile print and on-air ads featuring testimonials from music stars such as Nelly, Alicia Keys and Ludacris, in a bid to fight back against competition from new-tech rivals.
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New Latin acts are getting a major break thanks to an unusual sponsorship opportunity.
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Radio broadcasters are considering technology and business models that may soon allow listeners to click, listen and buy the tunes they hear on their favorite radio stations.