Sony keeps targets for PS3 shipments
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Sony says it sees no need to change its target to ship 2 million units of its PlayStation 3 game console worldwide.
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Sony shareholders shouldn't be pleased about another PlayStation 3 delay.
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Sony Corp.  is on track  to ship 2 million PlayStation 3s to North American stores by  the end of March, and expects shortages of the video game  console to have completely eased by May, a top executive said  on Tuesday.
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Sony Corp. (6758.T) plans to lower the  production cost of its PlayStation 3 (PS3) game consoles by  using less expensive chips, aiming to turn the operations  profitable between September and next March, the Nikkei  business daily reported on Friday.
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Sony has not decided to terminate the business, and it will continue manufacturing and selling plasma display panel TVs, a Sony spokesman said.
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Sony Corp.  said on Thursday it  has no plans to change its targets for shipments of its  hot-selling PlayStation 3 and operating profit margin,  signaling its recovery is on track despite drawbacks such as  battery recalls.
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Sony Corp. said on Thursday it sees no  need to change its target to ship 2 million units of its  PlayStation 3 game console worldwide by the end of December and  6 million by the end of next March.
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Sony Corp. (6758.T) will launch its  PlayStation 3 with an 80-gigabyte (GB) hard disk drive on June  16 in South Korea for 518,000 won ($556), offering the upgraded  version of its latest game console for the first time ever, the  Japanese electronics conglomerate said.
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Sony Corp. (6758.T) said on Wednesday  that it would delay the launch in Europe of its PlayStation 3  (PS3) video game console by about four months to March of next  year, but stuck by its global shipment target.
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Sony's cheaper PS3 will be on U.S. store shelves in time for the holiday season.
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LOS ANGELES  - The more things change  for E3, the video game industry's premier trade show, the more  they stay the same -- if preshow news from Sony Corp. is any  indication.
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Sony Corp.  expects a sharp  increase in the number of games released for the PlayStation 3  this business year, in a move that should help the game  console's slumping sales, the Nikkei business daily quoted the  head of Sony's game division as saying in an interview.
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Sony Corp. slashed the planned price of its delay-hit PlayStation 3 by one-fifth in Japan, preparing for a fierce fight against cheaper games consoles from rivals Microsoft and Nintendo.
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Sony's upgrade video-game console PlayStation 3 will be delayed until March in Europe, but will go on sale in November as planned in the U.S. and Japan, the executive in charge of the project said Wednesday.
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New kit being airlifted in to US, exec clams Sony's PlayStation 3 production lines are "now running smoothly", a senior company executive has claimed. The consumer electronics giant is "focused on our goal of shipping a million units to retail by the end of the calendar year", he added.â¦
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Sony Corp. (6758.T) said on Thursday it  has no plans to change its targets for shipments of its  hot-selling PlayStation 3 and operating profit margin,  signaling its recovery is on track despite drawbacks such as  battery recalls.
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North American retailers first to receive Sony&#39;s PC MMORPG; Standard and Collectorâs Editions should start arriving in stores tomorrow.