Outlet for Exclusivity
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How a ââpremiumââ brand manages the dance with the mass market.
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It's been a real thrill to watch Loic Le Meur roll out his new video community tool called Seesmic. He's got the French touch, a bit self-deprecating, he's good at seduction, keeps his ego in the background and puts the focus on the users, where it should be.  As he's been seeding people one by one, they create videos which then appear on Twitter (heh) so people who don't have Seesmic get an idea what it's like through the eyes of people they know. This immediately creates a feeling of envy, but if you beg Loic he gives you an activation code, and off you go -- ready to become his next evangelist. Feeling priviledged to be his next evangelist. It's like Tom Sawyer and the fence. He reminds me so much of Jean-Louis Gassee in his prime, when he had all the Mac developers wrapped around his finger, and loving it.  I have an idea of where Loic wants to go with this, and it's going to be big. It'll be a fun ride, and fun to watch a master promoter at work. PS: Here's my latest Seesmic video, a demo of FlickrRiver. You may have to turn up the audio to understand what I'm saying, or use headphones. We're going to do something fun with the people at Le Web 3 and FlickrRivr. Thanks to Loic for also having a curious mind.  PPS: Beware the exclusive.
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How to uncover your own Hidden Gems.
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Q: I'm thinking about offering wireless Internet access at my restaurant, but I'm not exactly a technical person. So where do I start?  A: Good move, especially if you're competing with big-name coffee chains and sandwich shops.
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Ladies and gentlemen, boys and girls... It's with much anticipation that I say this. I have a new product that may be familiar to those of you who used Radio 8, and in other ways may be completely new.  The idea is simple.  There's a convergence between big screen high-definition televisions, and photography as an Internet based activity. The purpose of this product is to smooth that convergence, to make it easy to set up a connection between the Internet and your television. To allow photography to come into your living room in new, powerful and easy ways. Think of it as the networked living room and you'll understand the vision. Some of the work I've done is technical, some is user interface, and some is working with media organizations to try to create a comfort level, or at least a spirit of Let's Give This A Try. In the latter case, it's much like working with the NY Times to get their news headlines and summaries to flow through Radio's RSS aggregator in 2002. Only this time we're working with photographs, and we think, the best news photographers in the world. And the pictures are beautifully high-def, they look really great when displayed on LCD and plasma screens. I use it with my 52-inch Samsung and 46-inch Sony. Of course what looks great on a wall, also looks great on a 15-inch Macbook or 24-inch iMac.   And while we connect those pros with your TV, it's equally important that we connect your friends and families too. One of the early testers found the pictures that Doc Searls uploads to Flickr a great revelation. Me too. That's because Doc is not only a great photographer, he's also a great story-teller. I find that I can follow the lives of far more friends visually than I can through text messages (which I love to do too!). Viewing great photos on bigscreen TVs, desktops and laptops -- that's one focus, but not the only one.  I wanted to provide a complete two-way tool for people who love Flickr, as I do.  Why Flickr? Well, they've got this great thing called an API. It makes it possible for people like me to make software that runs on a desktop computer that does things like automatically backing up your new photos every night, and providing a drop-folder on your desktop for quick uploads. (It understands tags too, it's incredibly simple.) We also made it easy to post pictures you like to Twitter. Why Twitter? It's that API thing again. They made it easy for us to love them. I wish more network service developers understood how powerful this outstretched hand is.  But that's not all! Not by a long shot. The reason all this will be so familiar to Radio 8 users is that it builds on the same engine, the one that was released as open source in 2004. So I've been working on other tools to drop into this base platform and once we have a good-sized base of people using it for "really simple photos" on the desktop, there will be other tools. And because it's an open platform, other developers can do the same. Not saying they will, but they can.  Anyway, I'm in the last stages, preparing the download site, and a FAQ, and tweaking the installer. One caveat, the first beta release is Mac only. That's because I'm doing all my work on the Mac, and this is a one-man show. Later we will work it out for Windows too, and with a bit more work and a bit more luck, for Linux.  It should be ready before the sun goes down today.
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Extricom's channel blanket wins friends Extricom has launched a quad-radio access point for its high-density wireless LAN systems.â¦
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Bargains or busts? Let's work together to find out.
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'Lucy' goes for the soft sell NSFW Thanks very much to reader Nick L for alerting us to a rather strange eBayer who has decided to deploy her not inconsiderable assets as a sort of mammary display stand. Try this "auction" for a Panasonic CD player front panel:â¦
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Sometimes, buying new is worth the expense.
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Savvy marketing has helped Apple&#39;s iPod and iTunes dominate the online-music market. Last month, for example, Apple and rock band U2 announced a deal to sell customized iPods.
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By Naitove, Matt  I admit it: I like trade shows, especially big ones like NPE. Where else do you get to see so much new stuff from so many companies, countries, continents in one place? The opportunity to stumble onto some fascinating invention from a firm you never heard of is ...
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If the cable operator's efforts to partner with leading gadget makers are successful, those set-top boxes could be a thing of the past.Photo: Comcast's AnyPlay device
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New acquisitions and products should increase sales.
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Finding the right mix can put more money in your pocket.
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There is a fascinating article on Groklaw called Searching for Openness in Microsoft's OOXML and Finding Contradictions. One of the most relevant comments in the article is "So, they plan to be the only one in the Linux world that can actually interoperate with Microsoft. How do you think they will achieve that? By sharing? On the contrary, they already market themselves as uniquely interoperable, which means they get to interoperate and you don't, unless you are their paying customer."  There is also the Novell comment, "Only Novell has Microsoftâs endorsement as its partner to drive Linux-Windows interoperability."
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Imagine buying a CD at Best Buy (BBY ) only to discover that it won&#39;t work on the CD player you bought at Circuit City (CC ). Absurd as it sounds, this sort of situation is the rule rather than the exception in the world of legally downloaded music.
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Web 2.0 companies, observe how Loic rolls his product out. It's done personally. Not with a big bang, but with nurturing, one user at a time, at first, then it will fan out, but it will always have the personal touch, because it began that way. In contrast, giving an exclusive to one press person or one blogger can be much less effective. It may get you on top of the ladder for a moment, but the glory fades fast, and then what? And your first impression is in the hands of someone else. What if he or she doesn't like you or your product? (Or worse, if they have a conflicting interest, I've seen it happen.) You could get sandbagged. Most PR firms show you how to do the big bang rollout, because that's all they know. But even the greatest promoters, with the most press credit (I'm thinking of Steve Jobs) won't rely exclusively on the press to carry their product. They guide it, they put their personal signature on it, they create an experience. No doubt in the next few days there will be a lot of rollouts because of the Web 2.0 conf in SF. The only ones you'll read about here, with any positive juice, are the ones that roll out with personality.