Reading the New Consumer Numbers
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Consumers would appear to be more cautious, if we can believe the Conference Board&#39;s US consumer confidence index for October, released Oct. 26.
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From the jumble of November sales data, inspiration emerges.
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Last Thursday, Nielsen Media Research began releasing standardized information about viewership of commercials. The numbers came as a relief to television executives, showing that viewers who own DVRs do not fast-forward through the ads as much as had been feared.
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Econospinning: How to Read Between the Lines When the Media Manipulate the Numbers By Gene Epstein John Wiley & Sons, 246 pages, $24.95.
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A lot of consumers across the country wouldn&#39;t purchase a lawn-mower, a van, a leaf blower or a laptop without thumbing through the pages of Consumer Reports, which they consider a bible of independent assessment for thousands of products.
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Nielsen to provide Google TV Ads customers with aggregate data on TV audience.
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GM Today Staff. WAUKESHA - The orange numbers glow bright enough to be seen from across the street of North American Computer. The number - 68,248.
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To: STATE EDITORS  Contact: Meghan Edwards, of Identity PR, for Digital 10 Network, +1-248-258-2333, or medwards@identitypr.com   FARMINGTON HILLS, Mich., Feb.
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Do you know how to spot the outperformers of tomorrow?
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Reportlinker.com announces that a new market research report related to  the European telecommunication market is now available to its catalogue.
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Do you know how to spot tomorrow's outperformers?
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Consumers will be able to hunt for music, movies, news, and more.
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Research and Markets (http://www.researchandmarkets.com/reports/c47325)  has announced the addition of In-Depth Analysis: More Consumers to Tune  Into Digital Radio in 2007 to their offering.
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Dato al di sotto delle stime degli analisti
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Sure, there are more brands than ever. But their value is plummeting as consumer loyalty evaporates. Who's to blame? A new breed of hyperinformed superconsumers. By James Surowiecki from Wired magazine.
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Prime-time viewership numbers compiled by Nielsen Media Research for Nov. 13-19.
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Business & money: Business sees new ways of reaching consumers - and their own workers.