Advertising's New Idea: Don't Push the Product; Pull the Consumer Instead
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NEW YORK To see the future of the advertising industry, climb the stairs of the three-story walk-up on Greene Street in SoHo to the U.S. headquarters of London's Naked Communications. There, you'll find 15 or so young people -- a Scot, a South African, a Brit and some Americans -- sitting around a...
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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When marketers start having consumers create the ads, the whole idea of selling is up for grabs.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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A new specification will add features to Blu-ray disc players proves that people really just subscribe to consumer electronics rather than buying them. Accept that and you can defend profligate spending on the latest TV or being a penny-pincher.
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As Web advertising heats up, is everything old new again?
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To court new generations of consumers,  advertising executives are discovering that experience has  become an impediment.
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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In a new advertising campaign, Visa USA is hoping to remind certain consumers that it can also be a little more exclusive.
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A study finds the industry didn&#39;t flex its mighty marketing arm, and cut direct-to-consumer ads altogether. By Amanda Gardner.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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When marketing Snapple Green Teas last fall, Cadbury Schweppes crafted a media plan that emphasized how they help lower cholesterol and fight cancer. Because of the new drink's healthy bent, the company geared ads toward young, athletic consumers. Yet after tracking ad clicks during a six-week Web push, an unexpected new audience emerged: electronics shoppers.
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When it comes to advertising on the mobile Web, online retailers are treading carefully. But some say they have found enticing success from early marketing efforts.
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Whether it's the latest miracle ab exerciser, a get-rich-quick scheme or a weight-loss supplement, many of those call-now-and-order products hyped on infomercials and TV shopping networks are nothing more than tacky junk. Separating the rip-offs from the useful gadgets isn't always easy.