Apple's 2005 Challenge: Surpass the iPod
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Ziff Davis - Opinion: The player's success is not enough to pull Apple out of its "niche innovator" role. The company needs to take its knack for making products desirable in a new direction.
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Dec. 30, 2004. Apple enthusiast and rumor site Think Secret reported this week that in January Apple will unveil a sub-$500 Mac designed to entice Windows users who own iPods to make the computer switch.
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Now that Apple has conquered the online music arena with iTunes and its iPod, is it ready to do the same for movies?
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Lance Ulanoff  includes Apple, in general, and iPhone, in particular, among his Seven Wonders of the technology world. He calls Apple a âtechnology company that bears little to no resemblance to its counterparts,â one that âhas an unmatched ability to create product buzz and then back it up with buzz-worthy products.â Like, for example, the iPhone. âThe iPhone takes over for the 80GB widescreen iPod with Video in the world of wonder. This hybrid device (yes, itâs a phone and an MP3 player) recalls the black monolith from 2001: A Space Odyssey.â Ulanoff indicates that âthe iPhone reaches âwonderâ status, though, because of its one-of-a-kind interface. The effortless multitouch screen has no equal.â
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The iPod blazed a trail, but MediaNet Digital CEO Alan McGlade asks how much longer Apple's closed-technology approach can last.
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By completely overhauling its line of iPods, Apple cements its lock on the portable-media-player market. Analysts say no one else is close in combining features with aggressive prices.
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Although Apple's combo of iTunes and iPod has proved popular, Microsoft is betting that people want to do more with their music and that they want to be able to move video and pictures around as well.
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Apple's recipe for success continues to entice.
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&#147;The Apple iPod mini, at $249, is my choice as 2004&#146;s hottest high-tech gadget,&#148; writes Mike Wendland in the Detroit Free Press. &#147;All of the iPods are awesome. But this little package, weighing in at 3.6 ounces, a half-inch thick and the size of a business card, is so slick and so sleek that all I can say is: Sweet &#133; And it delivers a sound quality so big and so pristine that it&#146;s hard to believe it&#146;s coming from something so tiny. It&#146;s cutting-edge, high-tech chicness.&#148; [Dec 10]
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Year 2004 would probably be known as the year, which belonged to iPod and iTunes. They completely smashed the competition and ruled their own domains comfortably.
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Does Apple's latest innovation match the hype?
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It&#39;s ironic that in this moment of triumph for Apple CEO Steve Jobs, the greatest challenge yet to Apple&#39;s online music dominance is emerging.
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That would be the iPod touch, according to Tim Gideon, whose Five (out of five) star review appears on pcmag.com.  The iPod touch âis a thing of beauty,â he says. âFactor in the slick interface, elegant Web browser, the beautiful glass display, the seamless integration of the WiFi music store, and the iPod touch is worth the price. No portable media player has ever done this much so easily, or looked so good doing it.â
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Apple has been revolutionizing computer technology since a long time. They brought GUI to the end user, which later Microsoft picked up.
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Apple&#39;s overhaul of its iPod roster brings about several appealing developments: video on the Nano; a wireless version of the iTunes Store; and an iPhone without the, um, phone.
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The Motley Fool - War has been declared. Not the conventional type with the troops, tanks, and smart bombs, but an entertainment war for the &#36;3 billion global music player business. Creative Technology (Nasdaq: CREAF - News) has decided to move in against the giant Apple (Nasdaq: AAPL - News) in an attempt to capture a 40% market share for MP3 music players. In the three years since the iPod's launch, it has become the worldwide player of choice, claiming about 85% of the market, so to call this an uphill fight is something of an understatement.
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You can file the media center's failure under "doesn't play well with others." Unless Apple opens up the device to other video formats, it's doomed to fall far short of the iPod's stunning success. Commentary by Leander Kahney.