Service Mixes Ads in Blog Chatter
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A new service wants to match up popular bloggers with marketers to create the online equivalent of magazine 'advertorials.' Some worry it would bring blogs' integrity into question. By Daniel Terdiman.
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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Found in the search marketing forums: Plural Forms of Nouns in AdWords; The Divide Between Search Engines and SEOs; AJAX Technology and SEO; and more.
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By Ron Knox, Journal-World, Lawrence, Kan.  Feb. 20--Chatter on Web sites. Comments flung in presumed anonymity through cyberspace. Blogs that blend threads of truth with blankets of opinion and speculation.
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Yahoo Builds the Yahoo Search Blog  When I logged on this morning and checked my daily referral stats I noticed a multiple number of referring links from a domain that was not familiar - YSearchBlog.com. Not only one referral or a handful, but multiple multiple referrals.. my first thought - WOW, ...
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Mozilla took out an ostensibly dual-purpose ad in the New York Times yesterday. One reason was to thank everyone who contributed to the open source browser project and, as such, the ad included some 10,000 names, in small print of course.
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Dan Farber: "It's not hard to imagine a contextual ad showing up every time you Twitter something. Twitter 'I am drinking beer with friends' and a Budweiser ad shows up. Now imagine the Twitter revolt." Oh yes there would be quite a revolt, a powerless one, unless there was an alternate service we could all switch to and then assuming we could get off our asses and actually switch. Yeah, we're good at screaming, but not too great at acting, here. I'm a bit of a Twit, myself, and I'd find it revolt-worthy if they tried to interrupt or punctuate discourse with product placements, but then Twitter's destiny is, imho, to be acquired by a phone company and sold as a feature that gives users a reason to use one brand of phone over another. Not as a way for advertisers to hitch their "messages" on our discourse. We've seen how well that has (not) worked with advertising on email. Not likely to work much better on Twits. Imagine if Nokia offered a cell phone with Twitter built-in, a checkbox for SMS users (default on?) -- "Do you want to send SMS messages to your buddy list?"  Don't you think the kids would go for that? (Maybe they can already do it, it's likely that I'm that cluelss.)
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The recent discovery that Microsoft paid some high-profile Web pundits to talk up how their businesses became "people ready" in an advertisement has stirred quite a bit of controversy and divided the so-called blogosphere.
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Google Inc. is making it easier for Webloggers to earn extra cash, while expanding the reach of its search-based advertising. Its Blogger service this week put out a call to bloggers to share in advertising
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Those little devils who keep the gears turning inside the Twitter machine added a toy that's got the community sending public love missives whizzing around. You can figure it out yourself, or you can cheat and read this howto. @lovelyperson   Substitute the name of your lover in place of "lovelyperson" and you've just broadcast your love to all of TwitterLand.  While we're on the subject of Twitter, a couple of other items. 1. A must-read piece in today's NY Times, gives a clue why kids don't go for Twitter if their parents use it. No kid wants to be observed by his or her parents. Would they go for it if their parents weren't there? No one knows.  2. Conventional wisdom says you can't build a scalable distributed Twitter out of RSS. At first I accepted this, as a puzzle, then I remembered that's why we put the cloud element in there. I felt that for some applications polling would be too much. Since the cloud element has been largely ignored, most of the the apps of RSS couldn't scale to do what Twitter does. But if RSS desktop apps like NetNewsWire or FeedDemon were adapted to understand the cloud element, and if a proxy system was worked out to get through firewalls and NAT, it might just work.  3. Or you could use XMPP.
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Search Engine Watch gains a blog, as a new method of better speading news and information about search engines to readers.
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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My Xbox 360 has a blog, and it's starting to get on my nerves.
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Welcome to the brave new world of interactive Web advertising.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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With The New York Times picking up the recent story of the (mostly minor) anti-Adblock Plus protest, its worth looking into the subject and seeing just where a Webmaster/ad-block developer arms race could take us.