Film's Marketers Try 'Dirty' Tricks
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For any movie outside of the mainstream, the Internet's ability to find and connect with likely fans has been a blessing. But even so, promoting John Waters' latest film, "A Dirty Shame," needed special handling both on- and offline.
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Business & money: How independent producers are putting their movies straight on the internet.
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Secrets are at the center of a number of ad campaigns, a trend inspired by the growing preoccupation with celebrity gossip.
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Seeking to establish the medium as a mass market form of entertainment instead of a niche technology, the game industry has taken the playbook of the movie business.
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A startup claims to read people's minds while they view ads.
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The company has come up with some on-demand advertising. Will it woo viewers?
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With a title like  "Smart People," a film placed in academia signals that its  characters might be too clever for their own good.
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Several films will test a new kind of villainy, in which the real victim is the environment and the enemy is all of us.
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Watch the ad by the Dutch government's consumer safety institute that has has angered some industry insiders for its light treatment of a serious issue
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How to avoid bad movies in the name of a good cause.
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Corporate detractors, persistent critics of a company or product who mount their own public relations offensive, have gotten the attention of marketers.
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In an innovative move to promote their film, UTV decided to
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LOS ANGELES  - Contrary to popular  belief, sex doesn't necessarily sell. While movie ads are  usually rife with the promise of romance and sensuality, the  rare film that frankly delves into explicit sexuality does so  at its own risk.
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Storage technology vendors are traditionally too slow and too risk averse to take risks on advertising, but this commerical breaks the mold -- albiet an ugly one.
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Gossip from the film industry down south.
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When director Kirby Dick wanted to  learn the identities of the most secretive group in the film  industry, he resorted to a time-honored Hollywood tradition. He  hired a private eye to follow them and go through their  garbage.
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Elliot Greenebaum's hardheaded comedy has the guardedly facetious tone of a fake documentary.