Super Bowl ads draw more fire for insensitivity
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people's brain activity.
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The fates have not been kind to the last four Super Bowl runners-up.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.
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The online news site USA Voice isn't going to win any kudos from media critics. Not for its top story Monday, "Super Bowl Ads Don't Live Up to the Hype." And not for its Fox News-style slogan, "USA Voice: Honest and Unfiltered."
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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Advertisers at this year's Super Bowl hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight.
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For people who watch Sunday's Super Bowl on high-definition TV sets, the commercials will look as sharp and lifelike as the game itself -- except when they don't.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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Call it the ripple effect, or the nipple effect, but Super Bowl advertisers have eased off the hoopla ahead of the National Football League championship game this year following an indecency scandal last year.
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Watch the ad by the Dutch government's consumer safety institute that has has angered some industry insiders for its light treatment of a serious issue
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Once again, the commercials that appeared during the Academy Awards seemed better than the commercials that appeared during the Super Bowl.