Activision, Nielsen Study Impact of Video Game Ads
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Video game publisher Activision Inc. and Nielsen Entertainment, on Monday said they were collaborating to produce a measurement system for corporate advertisers to compare the reach of video games with more established media, such as television.
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Profits may disappoint, but revenue strength is evidence that the game company is a relevant player.
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Activision posts surprisingly strong holiday quarter, despite stiff competition in the electronic game marketplace.
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Men are just as likely as women  to play casual video games, but are less likely to admit it,  according to an industry report that shatters a widely held  industry belief that such games appeal mainly to women.
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Video games with online  components bring in more than twice the revenue as those played  offline, a research firm said in a report to be published on  Thursday.
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Video games aren't just for the  kids anymore. More than one in three U.S. adults who go online,  or 37 percent, own a video game console and 16 percent own a  portable gaming device, Nielsen//NetRatings  said on  Tuesday.
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Procter &amp; Gamble Co. has spent $1.5 billion on advertising in the first half of the year according to figures from Nielsen Monitor-Plus, a division of Nielsen Media Research.
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The makers of violent video game Manhunt 2 remain mum on both what specifically earned it an Adults Only rating and the game&#39;s future. But that hasn&#39;t stopped speculation and discussion about the situation and its impact on the industry. &quot;Manhunt 2 is very significant,&quot; says Dennis McCauley of GamePolitics.com. &quot;In the U.S, the industry&#39;s own game content rating board is sending a very clear signal as to where the line is on violence.&quot;
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Nielsen to provide Google TV Ads customers with aggregate data on TV audience.
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SANTA MONICA, California  - Activision Inc.   said on Thursday it had sold more than 300,000  downloadable song packs for its hit "Guitar Hero II" music  game, giving it confidence it will not have to lower prices  despite outrage at the cost among some game fans.
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The games industry could benefit from scientific "mood profiling" to develop hit games, researchers say.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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The FTC is set to investigate word-of-mouth advertising in which paid shills pretend to be average consumers. In Game|Life.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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The Entertainment Software Association -- better known as the lobby for video game producers -- thought it was living in an alternate reality last week when a major public relations firm released the results of a national poll about its industry.
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roundup Playtime isn't always fun. As researchers note the effect of violent games on the brain, some console buyers risk life and limb.
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The makers of video games need acknowledge that women like to buy and play games, says a study.