Celtics chief sees winning as the best marketing tool
83773
From the beginning, Rich Gotham has been a different kind of front-office executive for gang green. The former dot-com honcho was hired last year as the Celtics' chief operating officer and later filled the shoes of the late legend Red Auerbach as its president. Before the season got underway, Gotham talked to Globe reporter Keith Reed about how the team ...
527758
Legg Mason's Mary Chris Gay explains how a seasoned team can boost success.
743943
Doc Rivers has been preaching ball movement and selflessness since the day he became the Celtics coach last summer.
759458
Paul Pierce had 24 points to lead balanced scoring from the Celticsâ starters on Sunday night, and Boston raced to a 103-91 victory against the visiting Orlando Magic.
769131
Paul Pierce is acutely aware that there's a sizable number of Celtics fans who would prefer he take his sweet time and let nature take its course.
190927
WALTHAM -- The education continues for the Celtics' second unit, primarily a collection of young, athletic, and energetic players taking a survey course in NBA basketball with every game. With midterms still months away, the reserves have proven themselves quick studies.
500369
While watching the Celtics go 11-0 at TD Banknorth Garden after beating the Sacramento Kings Wednesday night, ex-Celtics coach and guard K.C. Jones couldn't help but reminisce about those good old days when his teams always won a lot of home games at the old Boston Garden.
249663
Mired in a franchise-record 16-game losing streak, the Boston Celtics finally got some good news Friday night.
515595
The Boston Celtics lost their franchise-record 14th consecutive game Friday night, falling 100-89 to Elton Brand and the Los Angeles Clippers. Brand had 26 points, 19 rebounds and four blocks, and Cuttino Mobley added 20 points for the Clippers, who have won seven of their last eight.
265841
A comfy conference lead. A welcome break in the schedule. A grind-it-out victory over one of the league's elite, a victory without your best player. Not a bad way to end a month of January that brought the Celtics back to earth. A little.
683952
If Ray Allen plays as well as he talks, the Celtics will be a very happy group next season. Right now, there's no reason to believe he won't, given his history on and off the court.
80797
SACRAMENTO -- In a season with very few certainties, Celtics coach Doc Rivers knew he could count on two things in the upcoming weeks.
551282
With the support of his general manager, coach, and veteran teammates, injured Celtics guard Rajon Rondo is taking time to make sure he's healthy.
673999
When asked if the Celtics could build off their 77-72 win over the Houston Rockets Monday night, coach Doc Rivers said not until next season. He figures any lessons learned from the team's first and only road win in February -- such as the value of playing defense or the importance of patience -- would not be applied consistently this ...
653847
Bee Staff Writer. SEATTLE - Monarchs head coach and general manager John Whisenant got a double dose of positive news before Game 3 of the Western Conference finals Tuesday night.
314270
The Boston Celtics impressed Toronto coach Sam Mitchell with the way they beat the Raptors and matched their longest winning streak in more than 14 years.
513587
For this year's big game, the winning advertisers will understand search and social media.