The Cobalt Group Becomes a Google AdWords Authorized Reseller
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The Cobalt Group, Inc., the leading provider of marketing services to  the retail automotive industry, today announced that it has become a  Google AdWords&#8482; Authorized Reseller.
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The auction giant said it would begin selling radio airtime to advertisers, expanding into a business that Google entered last year.
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Blog: Google expands pay-per-action AdWords beta around the world
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Inside Adsense announces that the recently launched (for beta testing) referral scheme for Adwords advertisers&#8217;Â  products will soon be available to all Adsense publishers in referrals-supported languages. Dubbed as Referrals 2.0, the new scheme allows Adsense publishers to direct traffic from their sites to various advertised products of Adwords clients and earn on a cost-per-action [...]
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In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
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WASHINGTON -- U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.
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Nielsen to provide Google TV Ads customers with aggregate data on TV audience.
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U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc., clearing the way for a formidable combination in the burgeoning online advertising sector.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Ready to launch at first UK domain channel conference A new association representing UK domain name resellers is due to be launched this Friday.â¦
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France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.
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Google Inc. said any advertiser or ad agency with an AdWords account can buy print advertising from its network of 225 newspapers.
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Search enabler Google Inc. said Wednesday it acquired digital mapping company Keyhole Corp. for an undisclosed sum.
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Salesforce.com and Google team up, launch small-business tool that combines Google AdWords with Salesforce.com on-demand CRM.
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BERKELEY, California  - Web search leader Google  Inc.  and marketing software maker Salesforce.com Inc.   said on Tuesday they have jointly developed a new  product that lets Google advertising be resold using Salesforce  software, as part of a wide-ranging alliance.
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Google undeservedly has gotten all the credit for many clicks on the&#160;online ads&#160;it delivers via its search engine, but Microsoft wants to put a stop to that.So said Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser Publisher Solutions Group during a panel discussion at the Web 2.0 Summit in San Francisco Thursday.Currently, systems for tracking ad conversions and analyzing online marketing campaigns focus on the last ad a user viewed or clicked on, he said. This gives all credit to that last publisher and not to others the user may have been at before and influenced the user to seek more information about the advertiser, McAndrews said.In particular, this situation has unfairly benefitted Google because many times someone will see a display ad on a site and go to Google, search for the vendor&#39;s name, and then click on the vendor&#39;s text ad served by Google, he said.But Microsoft is developing a technology called &quot;conversion attribution&quot; that will track the trail of ads seen by a user, so that advertisers get a more complete understanding of how effective their marketing campaigns are, he said.Along the way, advertisers will get a more balanced view of the value of their ads across a wider trail of Web sites and via a variety of ad formats, not just the last ad displayed by the last publisher, which is often Google, he said.&quot;We&#39;ll introduce conversion attribution to give [more publishers] credit and it will devalue search [advertising],&quot; McAndrews said.Search advertising is the largest online ad format, accounting for about 40 percent of total ad spend. Google has built its empire on these pay-per-click ads, which the company matches to the content of queries on its search engine and to the content of third-party Web sites on its ad network.While search has been the main driver of the blistering growth of online advertising in the past five years, that won&#39;t be the case in the coming five years, McAndrews said.In addition to the &quot;conversion attribution&quot; technology, the shift away from search ads will be fueled by the increased spending in online ads from large companies which prefer display and rich media advertising designed to boost their brands, and for which pay-per-click text ads are less effective, he said.Google didn&#39;t have any representatives participating in the panel. The company didn&#39;t immediately respond to a request for comment.Microsoft didn&#39;t immediately respond to a request for clarification on the availability of the &quot;conversion attribution&quot; technology.McAndrews, who&#160;came to Microsoft recently via its $6 billion purchase of aQuantive, of which he was the CEO, shared the stage with other ad executives in a panel titled &quot;Edge: The Advertising Model&quot; moderated by conference chair John Battelle.
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Blog: Google now lets advertisers see exactly which web sites their ads appear