Viagra: A Drug Ad Too Far?
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Pharmaceutical companies love to tout their drug ads as examples of consumer education. But that argument hardly stands up in Pfizer&#39;s (PFE ) latest Viagra pitches.
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Consumer confidence in the drugs marketed to them using multi-million dollar-advertising campaigns was shaken again last week. People taking drugs with the active ingredient naproxen, such as Aleve, in a study
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Viagra and other impotence drugs are about to bear new warnings that users may experience sudden hearing loss.
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A drug that could do for women what Viagra has done for men is being tested at the University of Virginia
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Viagra, which treats a common but decidedly nonfatal male malady, might soon have a new role treating a rare but life-threatening disease that strikes mainly women.
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(National) Sept. 29, 2004 - A British study shows as much as half of the Viagra sold on the Internet is not the real thing. Some of the pills have totally different ingredients.
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One of Britain's biggest pharmacy chains is planning to begin a trial selling viagra as an over-the-counter drug on Valentine's Day, it said.
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Half the Viagra tablets sold on the internet may be fakes, the British Pharmaceutical Conference in Manchester was told yesterday by London University researchers who have developed a way of identifying imitations.
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WASHINGTON - Pfizer has begun pulling two television advertisements for Viagra after US officials said they made unsubstantiated claims about a return of sexual desire.
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What's up with the AIDS Healthcare Foundation suit against Pfizer for promoting Viagra as a recreational drug, claiming the ads lead some into risky behavior? In Bodyhack.
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Pfizer Inc. has begun pulling two television advertisements for its Viagra impotence drug after US officials said the &quot;wild thing&quot; ads made unsubstantiated claims about a return of sexual desire.
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LOS ANGELES  - Contrary to popular  belief, sex doesn't necessarily sell. While movie ads are  usually rife with the promise of romance and sensuality, the  rare film that frankly delves into explicit sexuality does so  at its own risk.
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A free Viagra prescription or a  no-cost trial of sleeping pills are examples of growing offers  to U.S. consumers, but regulators and critics worry about the  side effects of pitching medicines like selling soap.
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L ast year marked both the fifth anniversary of Viagra&#39;s launch and the release of two prominent new drugs: Levitra and Cialis.
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A drug that could do for women what Viagra has done for men is being tested at the University of Virginia. The drug is a testosterone-laden ointment called LibiGel and it's intended to boost the libido of women who have lost interest in sex. It will be prescribed at UVa in coming months to women who are suffering from hypoactive sexual desire disorder.
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More than half of all Viagra and other impotence drugs sold worldwide on the internet are fake, according to an undercover inquiry.
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"Viagra" is out. "Vioxx" is in. That's according to America Online Inc.'s second annual list of top spam terms.