Media, marketing opportunists flood Fifth Avenue iPhone line
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Blog: Camera crews clog the sidewalks and marketers jump on the free advertising opportunities as the line outside Manhattan's glass-walled Apple store grows longer.
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As iDay approaches -- when Apple&#39;s much-publicized iPhone goes on sale -- AT&T Wireless is getting all hands on deck. The phone giant has added 2,000 extra salespeople to its store workforce for the June 29 launch, and its tactics sound more like those of a four-star general than a cell phone retailer.
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Opening weekend sales of iPhones may have reached 500,000, according to an analyst's estimate, as Apple's much anticipated product saw sales that lived up to and even exceeded its hype.
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Love it or hate it, the frenzy around Apple's iPhone is forcing consumers to think about what they want from a mobile device.
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While the masses swarmed Fifth Ave, the iPhone's true success will be decided by the rest of America. Whether in rural Virginia, central Pennsylvania, or small-town Indiana, crowds turned out to be the first to own Apple's new device.
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Apple launched its new iPhone in US retail stores Friday to brisk demand as some New Yorkers lined up to get their hands on the latest offering from the computer and gadget maker which packs a cell phone, music player and web browser.
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By Reid Magney, La Crosse Tribune, Wis.  Jun. 27--The hot new iPhone might be the greatest thing since sliced bread, but you can't get one in La Crosse.   Apple's mobile phone/ widescreen iPod/Internet device, goes on sale Friday for $500 and $600.
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The big iPhone clock counted down, and the chants of "iPhone iPhone!" inside the store were beginning to be heard outside in the mall.  Potential customers who were in the front of the line had mouths half-agape, and the gate slowly raised.
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By Barbara Grady  MATT MORGAN of Alameda said he plans to borrow an iPhone from a friend to check it out before he plunks down $500 for his own.
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With under six hours to go, some people in line for the iPhone in New York are seeing if they could make a few bucks off the product hype by selling their places in line. As far as I can tell, there have not yet been any takers. From Crave, CNET's gadgets blog.
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By The Associated Press  SAN JOSE, Calif. - Even for a company that's mastered the art of product-launch hoopla, Apple Inc. appears to have pulled out all the stops to propel iPhone hysteria into the stratosphere.
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New Yorkers brave 90-degree-plus temperatures to line up at the Apple Store on Fifth Avenue everal days ahead of the iPhone release.
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Something new is happening on Fifth Avenue and it's Just Cavalli.
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Online, an army of consumers is spreading advertisersÂ messages well beyond Manhattan.
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A new study outlines exactly who the potential buyers are for the iPhone--it's a big audience.
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LOS ANGELES  - Apple's marketing machine has done it again. While the biggest names in tech were in Las Vegas at the Consumer Electronics Show in January showing off new gadgets and gizmos, Apple gambled it could extract attention in San Francisco for a sneak-peek debut of the iPhone, the combination music player/cellphone and Internet device.
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By JEFFREY KELLEY  Two marketing companies, each specializing in finding ways to grab your attention, have joined hands to deliver advertisements to the latest frontier of ad space: cell phones.