Electronic Arts signs video game ad deals
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Electronic Arts Inc. , the  world's biggest video game publisher, said on Thursday it had  struck deals with two in-game advertising providers, taking its  first steps into the online advertising business.
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Electronic Arts, the leading maker of sports video games, signed an exclusive five-year contract with the National Football League and the NFL Players Association, deals that will give the
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Games giant Electronic Arts takes a slice of smaller French rival Ubisoft, makers of Prince of Persia and Splinter Cell.
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Video gamers, finally  emerging from the pixilated haze brought on by last year's  bumper crop of best-selling titles, are now turning their  attention to upcoming releases.
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Electronic Arts Inc., the largest video game publisher in the United States, said Monday that it agreed to purchase a 19.9 percent stake in French video game developer UbiSoft Entertainment SA from Talpa Beheer BV, the investment vehicle of Dutch media
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Video game publisher Electronic Arts on Monday said it had signed an exclusive agreement with the National Football League and the marketing arm of its players&#39; union, giving EA the sole rights to put NFL players, stadiums and teams in its games.
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Mobile communications company Nokia and game developer Electronic Arts have inked a collaboration deal that will see EA becoming a major supplier of games for Nokia mobile devices.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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US GROUP Electronic Arts, the world&#39;s largest video game maker, has acquired 19.9 per cent of French rival Ubi Soft Entertainment from Talpa Beheer for an undisclosed sum.
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Games giant Electronic Arts buys a stake in smaller French rival Ubisoft, the maker of recent hit game Prince of Persia.
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Game kingpin and Motley Fool Stock Advisor recommendation Electronic Arts (Nasdaq: ERTS) has another hit on its hands. Madden NFL 2005 was the top-selling game its first week on the market.
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Electronic Arts is embarking on a project that entails trying to redefine video games for a new audience.
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Electronic ArtsÂ interest in buying up a piece of Ubisoft draws an arrow on the odd paradoxes of the video game industry in France.
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Games giant Electronic Arts is  joining forces with a Scottish mobile entertainment firm to make more mobile games.
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The coming video game Need for Speed Carbon will feature advertisements that change over time.
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Google Inc. is looking to buy a U.S. company whose technology inserts advertisements into videogames, a published report says.  The Internet-search and online-advertising company is in talks to buy Adscape Media Inc. of San Francisco, The Wall Street Journal reported.
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15-year exclusive deal with ESPN ensures Electronic Arts' dominance in sports video games.