Google Ad Policies To Be Expanded Publicly
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Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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All your ads are now mobile Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.â¦
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Google has promised to give content makers control over advertisements overlaid on video clips.
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(InfoWorld) - The U.S. government still needs to block or impose conditions on Google's acquisition of online advertising server DoubleClick, despite Google's call for global privacy standards, three privacy groups said Monday. Google last Friday called for a global privacy standard, and the company referred to a framework designed by Asia-Pacific Economic Cooperation (APEC). But the APEC standard is "weak," Melissa Ngo, director of the Identification and Surveillance Project at the Electronic Privacy Information Center (EPIC), said during a press conference Monday. The APEC standard "puts the burden on consumers to prove they are being harmed," she said. Google's call for a global privacy standardÂ does not allay concerns that privacy groups have withÂ Google's proposed $3.1 billion purchase of DoubleClick, said Amina Fazlullah, staff attorney with consumer group U.S. Public Interest Research Group (US PIRG). Consolidation in the online advertising market could lead to more demand for consumers' private information, Fazlullah said. In addition, Web sites will have few choices for which vendors to deliver their ads, she said. "The resulting Google company will have a lot of control over what we can actually see, read, and hear about online," Fazlullah said. "That is definitely problematic for consumers, but also for greater democratic concerns." A Google spokesman said the APEC privacy standard is just one model the company has pointed to. Google also supports the U.S. Federal Trade Commission's town hall meeting on the evolving online advertising market, to be held in early November, spokesman Adam Kovacevich said. EPIC's complaints about Google's privacy policies are "unsupported by the facts and the law," Google added in a statement. "Google aggressively protects user privacy, and user trust is central to Google's values and essential to the success of our products," Google said. "We have engaged with numerous privacy and consumer advocates to discuss and explain our acquisition of DoubleClick, but unfortunately EPIC has refused every offer we have made to meet with them. We can only conclude that EPIC would prefer not to be informed about the erroneous claims it is making." But the privacy groups said Google continues to collect a "massive" amount of data about users. "There is no greater threat to competition in the online market and also a threat to privacy than the Google/DoubleClick merger," said Jeff Chester, executive director of the Center for Digital Democracy. Combining Google's search dominance with DoubleClick's display advertising dominance "will give Google an overwhelming share of control of the online advertising market," he added.
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Antitrust authorities will conduct an extended investigation into Google's  proposed acquisition of Web ad supplier DoubleClick Inc., Google said on Tuesday.
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Nielsen to provide Google TV Ads customers with aggregate data on TV audience.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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(InfoWorld) - Google has expanded its Print Ads so that anyone subscribing to its AdWords program can purchase print advertising from a growing network of newspapers. Google Print Ads, which began with 50 newspapers in November 2006, now has more than 225 newspapers with print advertising available for agencies and advertisers. Now, any U.S.-based advertiser with a Google AdWords account can purchase print advertising for any of these entities, which include newspapers from publishers such as W.W. Scripps, Freedom Communications, Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New York Times, The Seattle Times Company, and the Washington Post, among others. For publishers, Google's print program complements existing sales efforts by providing access to new advertisers and a tool to fill inventory on a timetable, said company representative Deanna Yick. For marketers, Google Print Ads simplifies the selection, scheduling, and delivery of newspaper advertising, and offers advanced targeting tools, transaction processing, and print-campaign reporting, she said. Google also Wednesday said it has renewed its agreement with the Washingtonpost.Newsweek Interactive to deliver search results, search, and contextually targeted advertising to Washingtonpost.com readers. More information about Google Print Ads can be found on Google's Web site. Both Google and rival Yahoo have deals with a network of newspaper companies to sell print advertising through their respective Web-based search advertising services. Yahoo formed its newspaper consortium beginning with 150 newspapers around the same time that Google started its Print Ads program. In April, Yahoo said it had 264 newspapers in its consortium, including the San Francisco Chronicle, the Miami Herald, the Atlanta Journal-Constitution, and the Houston Chronicle. On a conference call reporting quarterly financial results Tuesday, Yahoo president Susan Decker said the newspaper consortium is a core area of focus for the company as it tries to grow revenue afterÂ top executive changes, poor financial results, and criticism from investors.
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Google Inc. said on Tuesday it is  expanding its Print Ads program to allow online advertisers  nationwide to place print advertisements in 225 newspapers,  serving half of U.S. newspaper readers.
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Today in Google&#8217;s Public Policy Blog, Alex Kinnear, Group Product Manager traces the history why Google decided on buying out ad serving company, Double Click. The controversial buyout plan got Google receiving some flak from search engine competitors. Microsoft for one was not happy about the deal. After tracing back the history of ad serving and [...]
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Google envisions the policy to be a product of self-regulation by companies, improved laws and possible new ones.
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Google responds to attacks on its privacy record.
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Google Inc expanded its widely  used AdSense online advertising service on Monday to allow  affiliated Web site publishers to target ads at Internet users  on cellphones as well as computers.
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Google Inc, the world&#39;s largest  Internet company, will propose at a meeting of international  policymakers in France on Friday that national regulators agree  on a basic set of global privacy protections.
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InfoWorld - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Users will be able to choose whether their pages are revealed to outside search engines.