Rating the Super Bowl Ads
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After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over.
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Television advertising standards came  under fire again this week after several groups called some  Super Bowl commercials offensive and demanded they never be  aired again.
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The war in Iraq seemed to linger just below the surface of many of this yearâs Super Bowl commercials.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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Sometimes ratings just don't make sense. For example, why would the Patriots' local numbers increase by 18 percent this season? You'd expect that after two Super Bowl championships in three years, the franchise's fan base would be large, but the audience would be relatively stable.
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Move over, Maxim and Penthouse. Step aside, Sports Illustrated and ESPN. Playboy may have just found another worthy adversary when it comes to hosting a star-studded Super Bowl party.
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.
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Advertisers at this year's Super Bowl hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight.
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NEW YORK -- What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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Frito-Lay and Chevrolet are holding ad-making contests, with winners getting their spots used as part of Super Bowl XLI campaigns.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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The healthy primetime TV ad  market is extending to football.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.