Survey: Users Confuse Search Results, Ads
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Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
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The battle between advertisers and online search networks over the pervasiveness of click-fraud continues to grow more heated with researchers claiming rapid growth of automated ad impressions and outside observers noting an overall lack of transparency in the space.
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If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
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Making Informed Search Keyword Choices  Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.  Often, one will find terms which look good, but later testing reveals ...
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There is some confusion about threats posed by the new search tool. Google says common sense is enough of a patch. By Thomas Claburn.
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Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.
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The portal's lapse tells a lot about the state of Web search privacy
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Plus: Is Microsoft search engine crawling Google? [News.com Extra]
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New search tools include both people and discussion finders.
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For some reason (settling bar bets?), Google searchers have had one question on their minds.
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Many of the top Search Engines have posted their top searches of 2004. As many search engines revealed, World Wrestling Entertainment barely made some lists; others not at all.
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People search that connects users to chat to find answers.
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Study shows the second- and third-place search engines are gaining users.
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Results from competing engines appear side by side on Australian search site SearchBoth.
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A search engine with a falling audience, and no clear direction--but it's cheap.
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in clusters. Users enter search terms the same way as in any search engine, but the results are different.
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Microsoft&#39;s widely anticipated search engine, which launched in test mode yesterday, encountered some glitches on its first day.