Ad industry captain's revolution will be televised
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Media & professional: Interview: Bob Jeffrey wants to lead JWT into a digital era Britain is slowly embracing.
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The media giant is a star on YouTube.
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Details of a television ad released Thursday by the Bush campaign:
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WASHINGTON - Two of the world&#39;s media titans may be getting set to square off in a clash that will have a wide impact across the industry.
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Details of a new television ad from Democrat John Kerry to begin airing Wednesday:
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One of the most familiar media agency executives is making a career change that underlines the growing importance to Madison Avenue of analyzing consumer behavior.
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A California start-up aims to use existing technologies to measure the exposure and effectiveness of ads on broadcast media.
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DAVOS, Switzerland  - The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a "huge revolution", Google Inc Chief Executive Eric Schmidt said on Friday.
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A sponsorship deal with NBC and Philips Electronics will allow viewers to see more news and fewer commercials during the ÂNBC Nightly News With Brian Williams.Â
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WASHINGTON/NEW YORK  - The presidential election is 14 months away and with as many as 17 candidates now running, U.S. television and radio broadcasters are elated at the prospect of billions more in advertising dollars.
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Details of a new television ad from President Bush to begin airing Monday:
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The former CBS anchor is about to sign with an aptly named network, Retirement Living TV, a start-up channel aimed people over the age of 55.
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Details of new television ad from Democratic presidential candidate John Kerry to begin running this week:
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A start-up called Ad-Air said it had created the âfirst global aerial advertising networkâ â giant, billboardlike ads that will be visible from the air as planes approach runways.
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Details of a new television ad from Democratic presidential candidate John Kerry, to begin airing Wednesday:
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As the U.S. transitions to digital over-the-air TV broadcasts, a coalition plans an educational campaign.
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A member of the audience gives his take on the show and host.