Studentâs Ad Gets a Remake, and Makes the Big Time
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In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Appleâs new iPod Touch.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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The spectral image that has haunted this presidential campaign finally surfaced last weekend on television with an attack ad of his own.
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As a sophomore at the University of North Texas, Lydia Evans helped incoming freshmen adjust to the swirl of campus life. One of her tasks was to warn them of something she hadn&#39;t heard
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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Hide your daughters! The new Âtween marketing force is here, and itÂs perky.
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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MADISON, Wis. - Imitation might be a form of flattery, but a little resemblance might be too much of a good thing.  The state tourism agency may scrap the jingle composed for its new ad campaign because it sounds too much like a 1995 song by a British group.
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In an innovative move to promote their film, UTV decided to
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The United Negro College Fundâs slogan remains a powerful ad message 35 years after its debut. The groupâs name, however, has become a source of alienation.
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Madison Avenue is playing matchmaker, bringing together an advertiser and a network for an elaborate sponsorship deal.
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A campaign for sunglasses carries a theme â âNever hideâ â that seems counterintuitive when you consider the product.
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Advertisers have uncovered a world of young men with plenty of time on their hands and money to spend - a highly coveted demographic - in an unlikely place.
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Looking back on a year of advertising innovation
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Glimpses of advertising are now being tallied down to the second.
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Commercials veteran Deb  Hagan will make her feature directing debut with "College," a  comedy about three high school seniors on a wild weekend  adventure visiting a nearby college as prospective freshmen.
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Check out the new Thums Up ad featuring the star.