Advertisements Insinuated Into Video Games
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Roar down city streets in the upcoming "Need for Speed Underground 2" racing game and you'll see a Best Buy store amid the skyscrapers along with bright billboards hawking Cingular Wireless, Old Spice, and Burger King.
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Game addicts meet a potentially addictive new game. Will profit ensue?
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Video gamers, finally emerging  from the pixilated haze brought on by last year's bumper crop  of best-selling titles, are now turning their attention to  upcoming releases.
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First impressions: Favorite games benefit from high-definition display.
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Anti-drink drive adverts will appear in xbox games amid concern at the growing number of young drink drivers.
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An advertising company is playing live video from a bar in online advertisements.
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Video game developers,  eager to please all consumers, are increasingly including  features that let gamers play with or against their friends.
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Video game makers are intent on winning the hearts and cash of those that prefer trivia, puzzles, mysteries, music or virtual zaniness to animated warfare.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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A selection of games that may someday be on every search marketers shelf.
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Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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Video games are so popular that even books about them are selling well. Hint-filled strategy guides now can sell more than 1 million copies, and long-awaited games are being given the kind of "making of" treatment typically bestowed on blockbuster movies.
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Unsuspecting residents are lured in by shiny, foreign objects that unleash a self-replicating worm and bring the virtual world to a grinding halt. In Game|Life.
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What do women want? Apparently, the answer is video games about beauty treatments.
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The Rock Hero Effect: In short, video games are the new CD.
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Can the latest high-powered consoles offer more than videogames? You bet.
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.