Google: Microsoft-Viacom deal helps our DoubleClick defense
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Search giant argues Viacom's agreement to shift its ads from DoubleClick to Redmond's ad platform shows online ad competition concerns are unfounded. Microsoft, naturally, disagrees.
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Microsoft and entertainment broadcaster Viacom have agreed to a five-year deal to share content and partner on advertising initiatives, the companies announced Wednesday.It&#39;s the latest agreement between content and technology companies seeking to make money by mixing premium content with advertising on the Web. The two companies valued the deal at $500 million.Microsoft will have a nonexclusive license to use TV programs and other content from Viacom, which owns MTV Networks, Comedy Central, BET (Black Entertainment Television) and Paramount Pictures, among others. The content will appear on Microsoft&#39;s MSN Web site, as well as through its Internet-connected XBox 360 games system.Viacom will also use Microsoft&#39;s Atlas AdManager digital advertising technology for its U.S. Web sites. The technology came from&#160;Microsoft&#39;s $6 billion acquisition of aQuantive, which was completed in August. AdManager can serve graphical and video ads on Web sites and has ad reporting and management features.Microsoft will also have an exclusive right to sell some display advertising inventory on Viacom&#39;s sites, and both companies will share the revenue.Microsoft and Viacom previously worked together on MTV&#39;s&#160;Urge digital music store, which was closed&#160;in August after low interest.In March,&#160;Viacom filed a $1 billion suit against Google&#39;s YouTube&#160;video service for displaying clips the network owns that were posted by users without permission.&#160;
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Nearly lost in the news about the&#160;U.S. Federal Trade Commission&#39;s (FTC) approval on Thursday of Google&#39;s acquisition of DoubleClick&#160;was another action by the agency: The publication of a proposed set of privacy principles governing online behavioral advertising.
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U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc., clearing the way for a formidable combination in the burgeoning online advertising sector.
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Google Inc, the world's Web search  leader, told U.S. Senate lawmakers on Thursday the company is  pursuing new technologies to protect the privacy of Internet  users as it seeks to acquire advertising company DoubleClick  Inc.
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The Federal Trade Commission has opened a preliminary antitrust investigation into Google's planned $3.1 billion purchase of the online advertising company DoubleClick , an industry executive briefed on the agency's plans said yesterday.
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WASHINGTON -- U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.
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Under the broad partnership, Viacom's TV and movie content will find its way on to Xbox and MSN, while Microsoft will be able to server ads to Viacom's U.S. web sites.
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BRUSSELS - Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and US regulators, a company executive said yesterday - even as advertisers expressed concerns the deal will shrink competition.
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Google Inc. confirmed that the Federal Trade Commission is investigating its proposed $3.1 billion acquisition of DoubleClick Inc.
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DoubleClick (Nasdaq: DCLK) is considered one of the dot-com survivors. The problem is that it has never moved beyond survival mode.
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SUN VALLEY, Idaho  - Google Inc.  took a  swipe at media conglomerate Viacom Inc. , which is suing  the Internet search leader and its video sharing site YouTube  for $1 billion over "massive copyright infringement."
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InfoWorld - A European consumer group has complained that Google&#39;s proposed acquisition of online ad broker DoubleClick could hurt privacy rights due to the massive amount of data the companies would hold.
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SUN VALLEY, Idaho  - Google Inc.  on  Friday took a swipe at media conglomerate Viacom Inc.   which is suing for $1 billion over "massive copyright  infringement" by its video sharing Web site YouTube.
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Early this morning, The New York Times reported that the US Federal Trade Commission would be expanding its otherwise normal investigation into the prospective merger deal between contextual advertising giant Google and display advertising giant DoubleClick, by issuing Google a "second request" for more information late last week.  Analysts are saying the FTC may be acting on the behest of none other than Microsoft.
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The U.S. Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.
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Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and U.S. regulators, a company executive said Friday Â even as advertisers expressed concerns the deal will shrink competition.