Advertising: Five, Six, Seven, Eight: Madison Avenue Shows It Still Loves the Right Moves
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Madison Avenue is going all Fred-and-Ginger on consumers, filling commercials, Web sites and other forms of advertising with energetic dance steps and music.
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Fragmented industry still needs a consistent framework for mobile advertising.
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How a ââpremiumââ brand manages the dance with the mass market.
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Why do we buy? Because marketers know we can't help it. Here are six of their retailing tricks.
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A deal with an advertising agency shows TiVo making some fancy moves.
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Unlike many of its media peers, Dow Jones is still able to find and maintain an audience.
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IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Saturday is July 7, 2007, or 7/7/07, and the opportunity to celebrate it has become the centerpiece of a spate of marketing campaigns.
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Gone are the days when coyness ruled the marketing of the drug that helps the condition that men find hard to talk about. In a Madison Avenue dream situation, Viagra is facing some stiff competition in a three-way battle for ...
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Big and small, these eight might not fall.
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Moves by The New York Post and The Daily News reflect the vigor of community weeklies, which are gaining ad revenue and circulation.
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NEW YORK To see the future of the advertising industry, climb the stairs of the three-story walk-up on Greene Street in SoHo to the U.S. headquarters of London's Naked Communications. There, you'll find 15 or so young people -- a Scot, a South African, a Brit and some Americans -- sitting around a...
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Blog: Camera crews clog the sidewalks and marketers jump on the free advertising opportunities as the line outside Manhattan's glass-walled Apple store grows longer.
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At Digital Experience in New York City Wednesday night, almost three dozen companies attempted to capture the attention of the press and generate buzz for their products. As expected, the heavyweights like Lenovo, SanDisk, HP, and Dell -- to name a few -- made their presence known.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.