Plaxo looks to social networking market
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Reinvents self to be more competitive Online address book provider Plaxo has introduced a major overhaul in an effort to catch up with networking sites such as LinkedIn and Facebook.â¦
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When prominent blogger Robert Scoble tried to collect contact data about his friends stored in Facebook, the social networking site reprimanded him. But Plaxo, the creators of the new address book importer Scoble was beta testing, have no plans to discontinue development of the tool. Let the data portability standoff begin.
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MySpace has an impressive lead today, but things can change quickly in the fluid world of mass-market social networking sites. Just ask Friendster.
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Belatedly recognizing the importance of social networking as an online service and advertising vehicle, Google this week will unleash its strongest response yet to the rising threat and skyrocketing popularity of MySpace and Facebook.On Thursday, Google will announce OpenSocial, an initiative with a set of APIs (application programming interfaces) at its core that is designed &quot;to spread social applications across the Web,&quot; the company said.These common APIs have been designed to let developers create social networking applications that will run on multiple Web sites, simplifying the making and distribution of these programs.Partners supporting OpenSocial include various well-known software developers and social networking sites: Oracle, Salesforce.com, Hi5, iLike, LinkedIn, Slide, Ning, Friendster, and Plaxo. Neither Facebook nor MySpace is on the list of partners at press time.The move is also no doubt intended to dilute the massive&#160;success Facebook has had in attracting external developers&#160;since it opened up its Web site platform to third-party applications in May.About 7,000 such applications have been built for Facebook so far, helping to make the social networking site more attractive to people and thus boosting its usage.&#160;MySpace recently announced it would follow Facebook&#39;s example.By allowing developers to write an application once and have it work in multiple social networking sites, the OpenSocial initiative could, in theory, water down the appeal of Facebook&#39;s ballooning applications catalogue.Once considered a fad of interest mostly to teens and young adults, social networks have significantly broadened their demographic appeal, attracting many people in their 30s, 40s, 50s and beyond.Along the way, social networking sites have been created for other purposes beyond entertainment and staying in touch with friends. For example, there are social networks tailored for specific occupations, such as doctors, and interests, such as sports.Google has had a social networking site named Orkut for several years, but it doesn&#39;t seem to have merited much attention from the company until recently, and only after the popularity and potential of this type of site became evident.Google was reportedly locked in a battle with Microsoft&#160;over which one would be chosen by Facebook to buy a stake in the social networking company and earn a deal to provide advertising to it.Microsoft eventually won, buying a 1.6 percent stake that values Facebook at an eye-popping $15 billion, although the social networking company reportedly will have revenue of just $150 million this year.With about 300 employees now, Facebook expects to have about 700 a year from now, its CEO and co-founder Mark Zuckerberg recently said. About 250,000 new users register every day at Facebook, which was founded in 2004.In June, MySpace had 114.1 million unique visitors worldwide, ranking first among social networking sites, followed by Facebook with 52.2 million, according to comScore. Hi5 ranked third with 28.2 million, while Friendster was fourth with 24.7 million. Orkut rounded out the top 5 with 24.1 million.More information about OpenSocial and resources for developers will be available in this Web site later this week. There will also be a developer sandbox.
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Zynga Game Network is one of a new cluster of Internet ventures capitalizing on the rapidly growing social networks like Facebook and MySpace.
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Privately-held Oz Communications, a  maker of wireless messaging technologies, will announce on  Wednesday a new product allowing people to access social  network sites over their cellphones.
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Blog: The social networking company plans to launch an API to connect to other services.
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Facebook took a new step into the mobile realm on Thursday, launching a platform for operators designed to make its social networking application work better on portable devices.Vodafone is the first operator to use the Facebook for Mobile Operators platform and has started services in the U.K. and Germany, said Jed Stremel, Facebook&#39;s director of mobile division. Vodafone will soon expand the program to Greece, Italy, Spain, Ireland, and Portugal.The platform involves giving operators a set of technical specifications intended to resolve some of frustrating hang-ups when using Facebook on a mobile phone rather than a PC, such as smoothing out login problems and opening up other features, Stremel said.The move by Facebook, which ranks next to MySpace as one of the most popular social networking sites, is intended to grow its user base, which the company estimates at 64 million users. So far, the company says it has 6 million users of Facebook Mobile, an unsupported mobile version of the Web site that will now get full support, Stremel said.At the moment the mobile site does not have any advertising. Stremel would not reveal the financial details of Facebook&#39;s deal with Vodafone, although he said operators will be able to generate revenue from data services as their subscribers access Facebook.The long-term hope for social networking sites is&#160;rich online advertising revenue. Facebook, which has an&#160;exclusive deal with Microsoft to place ads on the site, also did not say when it would put advertising on the mobile site.The company is hoping to lure more operators by the simplicity with which they can enable Facebook, Stremel said.Facebook has created special Web pages with instructions on how operators can set up their systems, he said. The instructions, for example, let operators add system settings that will let their subscribers send MMS (Multimedia Messaging Service) with photos or video to their Facebook profiles, Stremel said.The platform also includes other specifications designed to stop abuse of Facebook, such as spamming, Stremel said. When someone sends their first MMS with a photo to their profile, the user is sent back a confirmation message with a code or a link. That confirmation then links that person&#39;s phone with their Facebook account, Stremel said.&#160;
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With Plaxo 3.0 consumers can synchronize address books and calendar data locked up inside Microsoft Outlook, Google, and more.
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The firm is poised to buy a 5% share in the popular social networking website, according to reports.
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By Smith, Craig  Leader  Another week, another branded social network. Last week, Marketing reported on fashion retailer French Connection's plan to harness the power of user-generated content through its site www.anewmovement.com.
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Social games from white-label gaming company Oberon Media will be available for users of the News Corp.-owned site early next year.
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The Sabre Travel Network will add social networking capabilities to its GetThere corporate travel booking tool by the middle of this year.
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Scores of vendors are now in the &quot;white-label&quot; social networking platform business, according to a running tally by a Forrester Research analyst.Instead of a proprietary platform like LinkedIn or Facebook,&#160;such companies offer a framework to enterprises or individuals wishing to build an online community tailored to their tastes and needs. The platforms are being used for everything from marketing and branding to internal enterprise use.It&#39;s hard not to let out a low whistle when you scan this post at analyst Jeremiah Owyang&#39;s blog.&quot;Yup, I&#39;m the analyst focused on this space, and not even I can keep up with the many vendors,&quot; Owyang said via e-mail.&quot;The flood in this market is due to low barriers to entry from easy-to-deploy software, an influx of venture money wanting to get in on the &#39;so-net&#39; action and media frenzy from existing social networks like Facebook, MySpace and others,&quot; he said.This particular bubble could soon contract, Owyang suggested. &quot;Like the [content management system] industry in the late &#39;90s, expect to see some major acquisitions from major [enterprise resource planning], media, and Web companies ... traditional CMS vendors are currently adding &#39;social features&#39; to their products -- most without success -- and will resort to acquiring vendors to fill their suites.&quot;Surviving companies will become marketing partners for enterprises, not just software providers, he predicted. &quot;Let&#39;s not discount technology completely, it can be an edge, but the ones that will stand out will have a full solution,&quot; he said.Alex Blum, CEO of KickApps, said Owyang has a point.A successful social-networking site &quot;has very little to do with technology,&quot; he said, and &quot;more to do with how you program and nurture a successful community.&quot;The company wrote a white paper, &quot;Nine Steps to a Successful Online Community,&quot; that spends only a limited amount of time talking about technology.Like other companies, KickApps&#39; hosted platform is set up to let customers handle customizations. &quot;We need to have a scalable business on a self-service basis,&quot; Blum said. &quot;If we relied on going out and talking to every one of our customers, it wouldn&#39;t work. It doesn&#39;t scale.&quot;However, KickApps offers tools that run the gamut from a simple-to-use editor for adjusting look and feel, to more robust developer APIs. The company claims that about 14,000 sites have been built with its platform.In contrast to the relatively new KickApps, which started up in 2005, Sparta Social Networks is a veteran in the space, having formed in 1999.That seasoning will help the company as the category contracts, said its CEO, Jerry Sheer. &quot;We&#39;ve got eight years behind us. We understand the space more than these new players.&quot;The company is also banking on its J2EE-based platform, which is ideal for large enterprises, Sheer said.Sparta will apply advanced analytics and metrics to derive meaning from social networking data. &quot;We&#39;re going to do some very interesting things,&quot; Sheer said, adding that a social network is essentially a &quot;focus group on steroids.&quot;That strategy ties into a trend Owyang sees: companies offering &quot;insight, intelligence and data&quot; about online communities. There&#39;s yet another related category as well, the analyst notes: firms pushing Web collaboration offerings.From the wide range of choices, G-Unit Records picked Ning, a company formed by Netscape cofounder Marc Andreessen. Ning targets both consumers and businesses with its hosted offering.Chris &quot;Broadway&quot; Romero, who oversees digital media at G-Unit Records, said Ning was the right platform for rap star 50 Cent&#39;s social networking site, citing its ability to &quot;stand in the background.&quot;&quot;Unless you&#39;re an administrator, you don&#39;t have to see their name too much,&quot; he said.Romero said Ning &quot;could run a little faster,&quot; but mused, &quot;Every time you add someone with the power of 50 Cent, it&#39;s going to bend the walls of any system out there.&quot;Seventy-five thousand people are members of the site, according to Romero. That growth was driven by person-to-person referrals, not traditional advertising, he said. &quot;It&#39;s definitely the way of the future,&quot; he said of social networking as a marketing tool. &quot;Everyone should do it.&quot;It may not matter much if enterprises find themselves with fewer offerings to choose from down the road, he suggested: &quot;It&#39;s more about the person&#39;s vision than the tools, most of the time.&quot;
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MySpace announced today that through a partnership with Oberon Media, it will add a section of free, multiplayer games to the popular social networking site. Casual games are turning into a huge industry, with growth expected to double to over $500 million in revenue this year.
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A small step for the budding social network's quest to be the anti-Facebook: Plaxo has opened up a portion of its source code dedicated to helping users manage their various social networking identities.
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InfoWorld - Facebook, the hugely popular social networking site, will kick off an international push on Monday with the launch of a Spanish version.