Advertising: Publishers Creating Their Own In-House Ad Agencies
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The president of the CondÃ© Nast Media Group has developed an agencylike business within the ad sales unit.
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Companies that have invited consumers to create advertising often find it to be stressful, costly and time-consuming.
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Customized cars that use commercial logos as a creative palette.
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Branding can mean offering premium services--for a price.
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Another book publisher makes inroads toward the digital side of content.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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In 1986, Robert Hansan was about to graduate from college, his girlfriend was pregnant and he didn't have a job. But he did have an idea. Encouraged by a brother who worked for a printer, he decided to publish a directory of members of Congress and sell it to trade associations as a kind of party favor.
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Blog: Openads is open source ad player that will compete with Google
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Mozilla took out an ostensibly dual-purpose ad in the New York Times yesterday. One reason was to thank everyone who contributed to the open source browser project and, as such, the ad included some 10,000 names, in small print of course.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Ad costs hit bottom line but subscriptions grow.
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Publishers are using outlets like MySpace to promote new books.
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It converts to online publisher and shows it can make money from mostly free services.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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In the latest Book 2.0 dust-up, a startup helps bloggers self-publish in hardcover. Is it just vanity publishing, or a warning shot for an old-fashioned industry? By Jeff MacIntyre.
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Is the newspaper publisher's interest in the online magazine a stab at building a pay product?