Macworld ranks swell as Apple's 'cool factor' spreads
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They come sporting mohawks, full-body tattoos, multiple piercings, and hair in brilliant colors -- the ever-growing congregation of the "Mac-faithful" -- basking in hip technology and declaring love for their iPods, iPhones and everything else from Apple on show at the annual MacWorld Expo.
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A softball tech question: Can you name the innovator whose gorgeously distinctive products earn praise from reviewers and almost cultish devotion from customers? The answer: Apple Computer.
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Describing the new iMac G5, Chris Taylor writes in TIME, &#147;What you get for that money is quite possibly the coolest personal computer yet created. The cool is more than merely aesthetic. Unlike a lot of previous Mac machines, on which you could almost fry an egg, the iMac G5&#146;s beautiful white surface does not get noticeably hot. Nor, at a whisper-quiet 25 decibels, does it make enough noise for most people to hear&#133;&#148;  [Sep 07]
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Reviewing MacBook Air for the Daily Telegraph,  Claudine Beaumont notes that most of the staff there âhave found this lightweight laptop very impressive.â MacBook Air, she indicates âis a delightfully designed gadget, hewn from aluminum and glass, and draws amazed gasps from almost all who see it. Itâs hard to appreciate just how slim it is until you hold it for yourself.â While âthereâs no doubt the Air is beautifully designed,â Beaumont points out that it also â packs all of the powerhouse computing we expect from Apple.â
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&#147;The Macintosh, with its OS X operating system, is rock solid,&#148; writes Walt Mossberg for the Wall Street Journal. &#147;It is elegant, and &#151; when you do a feature-by-feature price comparison with Windows competitors &#151; it&#146;s surprisingly affordable.&#148; [Dec 09]
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Last week, Computerworld offered up a list of 15 things in Apple's Mac OS X that needed changing. This week, it's the readers' turn.
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Looking at the data collected in their latest PC buying survey, ChangeWave paints a picture of âextraordinary momentumâ for the Mac. âNot only do new Mac buyers report sky high satisfaction with their desktops and laptops, but planned Apple purchases for the next 90 days also look exceptionally robust,â report Jim Woods and Paul Carton . In fact, 24% of survey respondents say that Leopard âhas made them more likely to buy a Mac in the future.â
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Robert Weston reports for AP, &#147;The recently released Mac Pro maintains the Apple shine in design, usability and software but also does something unexpected: It turns the old Mac versus Windows PC price equation on its head.&#148;
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There's little reason to doubt that Apple will crush its numbers.
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TechWeb - The Mac faithful are hoping that Steve Jobs can somehow top last year's blockbuster announcement of the iPhone.
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&#147;It has been a good year for Apple,&#148; writes Wilson Rothman in naming the iMac G5 TIME Gadget of the Week. &#147;Since the beginning of 2004, I&#146;ve discussed GarageBand, AirPort Express and the latest iPod. If you go back 12 months, you can probably even throw in iTunes Music Store, the original G5 and the official release of iChat AV. This isn&#146;t favoritism, I&#146;m just impressed. Rather than spend money on its silly &#145;Switch&#146; ad campaign, the company has spent it inventing actual reasons for people to switch from Windows to Mac, not least of all personal style. The iMac G5 is super suave, but it&#146;s also a pretty good deal.&#148; [Sep 22]
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Steve Jobs didnât introduce all that much innovation at Macworld. But Apple can package the available technology and sell it like no other company.
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Here are CNET Reviews' 10 favorite items from the past week, including a blazingly fast Canon SLR, the Drobo "storage robot," a two-room wireless digital audio system and the 2007 Apple MacBook Pro.
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With new rankings due soon, SGI, IBM and others are jostling for bragging rights. Also: A speedy Mac system gets speedier.
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Calling Leopard the âapple of my eye,â Dwight Sliverman (Houston Chronicle) tells us that as heâs played with the newest version of Mac OS X, âIâm constantly being surprised by smart, useful and convenient touches. It is a pleasure to use.â For example, he calls Spaces his âfavorite Leopard feature, because it instantly multiplies your desktop real estate. Those who use portable computers will particularly appreciate it. On my MacBook itâs a godsend.â
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What will Apple do at Macworld this year to top last year's iPhone hoopla? Here are our best guesses.
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Apple will brook no criticism of its offerings on its new product review page--but praise and pan other makers' stuff all you like.