AOL buys Tacoda to boost online ad offerings
92556
AOL plans to strengthen its online advertising business by acquiring Tacoda, a company that specializes in delivering ads based on users' online activities.
185640
Time Warner Inc's AOL said on Tuesday  it has purchased online affiliate marketing network buy.at as  part of a strategy to bolster its Internet advertising  operations.
499482
By ASSOCIATED PRESS  AOL's Spanish-language portal is now available for free as the company completes its plans to give away most of its services to boost traffic to its ad-supported Web sites.  Formally launched Dec.
53781
AOL's got some new services they're showing off at CTIA today.
615953
Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online advertising network, for $300 million in cash, in the latest move to consolidate the behavioral ad targeting market.
121267
Time Warner Inc.  on Wednesday  posted a second-quarter profit on more digital phone and  high-speed data customers and reported strong growth in online  advertising as it disclosed plans to offer AOL's e-mail and Web  services for free.
272983
Time Warner Inc's  AOL said on  Tuesday it has purchased online affiliate marketing network  buy.at as part of a strategy to bolster its Internet  advertising operations.
493970
Time Warner Inc.  Chief Executive Richard Parsons said on Tuesday it was eyeing more Internet deals next year focusing on advertising technology, to bolster the transformation of its AOL Internet division.
314650
DULLES, Va. -- The walls surrounding America Online Inc.'s well-manicured gardens are crumbling: AOL is abandoning its strategy of exclusivity and will free much of its music, sports, and other programming to nonsubscribers, in hopes of boosting ad sales.
316088
As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft's MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit has turned the corner--and some advertisers and agencies agree.
757036
AOL said on Monday it has realigned its advertising business and expanded a deal with Hewlett-Packard Co  beyond the United States, as part of a move to take its properties and services into more than 30 countries in two years.
212837
AOL stepped up its transformation from Internet access provider into an ad-driven business Monday as it announced plans to move its corporate headquarters and consolidate its advertising operations.
125870
The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
70423
Buys Buy.at America Online (AOL) moved to prop up its web ad operation yesterday with the purchase of online affiliate marketing network Buy.at.â¦
567896
Time Warner Inc. on Tuesday said a  strategy to offer most of online unit AOL's services for free  was making faster-than-expected progress in attracting new  Internet users and cutting costs.
461767
(InfoWorld) - AOL has integrated its various ad networks into a single platform that it hopes will jumpstart its online advertising business, whose weak growth in the second quarter has led to sharp criticism of this Time Warner subsidiary. On Monday, AOL announced that the integrated ad platform, called Platform A, meshes Advertising.com, Tacoda, Third Screen Media, Lightningcast, and AdTech. AOL also announced it will move its headquarters from Dulles, Virginia, to New York City, in order to be physically at the center of the U.S. advertising industry. However, the announcement comes at a time when questions about AOL's strategy and performance are at a high point. In August, when Time Warner issued its second-quarter financial report, some observers were surprised that AOL's online ad revenue grew only 16 percent during the quarter, well below the industry average. In the first quarter, online ad spending in the U.S. was up 26 percent year on year, according to the Interactive Advertising Bureau. Last year, spending grew 35 percent over 2005. AOL in recent years has been transitioning its business model from one based on subscription fees to one based on online advertising. Toward that end, it has made almost all of its content and services freely available on the Web and discarded its "walled garden" approach. Until the second quarter, AOL's online ad growth had either been in line with the industry average or exceeded it, justifying the strategy change. But the quarter's results led some financial analysts to openly question if AOL can successfully pull off its transformation into an online ad-supported business. Time Warner has been investing in AOL's online ad platform. In 2004, AOL acquired Advertising.com, a provider of online marketing services to publishers and advertisers, and last yearÂ it bought Lightningcast, a broadband video advertising specialist. This year,Â AOL snapped up Third Screen MediaÂ to boost its mobile advertising services, and also acquired AdTech for its ad-serving and marketing campaign-management platform. Most recently,Â it bought Tacoda, which specializes in delivering ads based on users' online activities, an area known as "behavioral targeting." With Platform A's unveiling on Monday and the move to Manhattan, AOL executives are convinced that the subsidiary will get its online ad business back on track. AOL is no stranger to corporate shakeups and reorganizations. Almost a year ago today, it announced a significant realignment of its internal business structure, only to see its then-CEO and Chairman Jonathan Miller get his walking papers two months later. Miller's replacement, Randy Falco, unveiled major changes to Miller's plan in mid-December amidst a shakeup that saw several high-ranking executives head out the door. Separately on Monday, AOL also announced an agreement with HP to offer co-branded, localized versions of AOL's portal, toolbar and search engine on HP desktop and notebook PCs sold worldwide. The agreement extends and expands an existing relationship between the companies of a co-branded AOL-HP portal as the default home page in HP consumer PCs sold in the U.S.
244294
Yahoo gets a boost with its deal to sell display advertising for the social networking site.