Google begins limited test of radio advertising
85432
Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  where customers can buy ads via its online ad-buying system.
2758
Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
749280
While Google makes pots of money selling advertising for other companies, it does very little advertising itself. Even without a bloated marketing budget, the brand is a household name.
205841
Google this morning announced a test project it's calling "Knol," which will comprise a collection of authoritative articles on various subjects. The project is currently invitation-only, and represents only a minor threat to Wikipedia, Scott Gilbertson argues.
95073
On Thursday, Google started testing ads that also include video clips. It is looking at graphic ads and those with interactive maps as well.
538482
(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
446424
Google has partnered with Nielsen to broaden the TV viewership information it provides to participants in its Google TV Ads program.
630788
Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
485038
The FCC's auction of rights to a huge chunk of radio airwaves invites new players to the telecom game. If Google bids big, it could mean open wireless access for all
635308
There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
237963
Sci/Tech News, SAN FRANCISCO: Google Inc. announced a new test service that allows people to use mobile phones or handheld devices to tap Google&#39;s Web search via text messages, or short message service.
181466
Google Inc. said on Tuesday it is  expanding its Print Ads program to allow online advertisers  nationwide to place print advertisements in 225 newspapers,  serving half of U.S. newspaper readers.
740590
By Rick Romell, Milwaukee Journal Sentinel  Feb. 14--The Milwaukee Journal Sentinel will join a test program in which  dozens of newspapers across the country have been accepting bids for ad space  from companies that advertise on the Google search engine.
168693
Google has launched Google AdSense for mobile devices, which is now undergoing beta testing by select mobile publishers.  Scott of Self Made Minds reports that Google has sent an email out to mobile publishers inviting them to try Google AdSense contextual advertising on their mobile sites. We have successfully conducted initial testing on the product and [...]
453117
(InfoWorld) - The departure of dMarc Broadcasting's co-founders from Google Inc. surprised many industry observers but not Google Chief Executive Officer Eric Schmidt. Speaking Tuesday at the 2007 Bear Stearns Media Conference in Palm Beach, Florida, Schmidt said that Google expected dMarc co-founders Chad Steelberg and his brother Ryan Steelberg to move on at some point afterÂ Google acquired the radio advertising company last year. "The founders, who are entrepreneurs, have gone off to do their next company, which is what we expected them [to do]. They're very good and we wish them well," Schmidt said. Google didn't announce that Chad, dMarc's chairman and CEO, and Ryan, dMarc's president, had left the company, butÂ confirmed it after the news leaked out. MediaPost Publications reported it first on Feb. 9, saying also that the brothers had left unhappy over differences regarding Google's radio ad strategy. Google handled the matter quite tersely, refusing to say when the Steelbergs had left and whether they had resigned or been fired. This fueled speculation that the separation had been unfriendly and that Google is having trouble articulating a coherent plan to push into radio advertising. On Tuesday, Schmidt said Google continues using the dMarc system to place radio ads in smaller markets, while negotiating "larger distribution deals." Google paid $102 million in cash for all outstanding equity interests in dMarc, and agreed to make up to $1.136 billion in additional payments when and if certain performance goals were met. Google generates 99 percent of its revenue from online ads, primarily the pay-per-click ones it serves up along with its search engine results and on third-party Web sites. Its overwhelming reliance on this particular type of ad is seen by experts as a risk, and the company has been trying to diversify into other types of online ads, like banners and video, and into offline ads, like radio, print and television. In television, Google is conducting "a couple" of ad insertion trials, and trying to measure whether its ad system provides incremental value over the medium's traditional system of placing and targeting ads, he said. "If those trials are successful, we will expand," Schmidt said. In pursuing other ad markets, Google's approach is to apply the targeting method that has worked so well for it in pay-per-click ads. In those, Google serves up ads that are thematically related to the user's search-engine query or to the content of a third-party site. Despite its eye-popping revenue and profit growth in recent years, Google isn't close to having perfected its ad targeting system, Schmidt said. "We're nowhere near any sort of limit in that area," he said. In fact, Google's key competitive front is ad-targeting technology from companies that come up with new or improved approaches, Schmidt said. "The advertising story I'm telling you now isn't a secret anymore. People have studied what we've done and they understand it," he said, adding that applying its targeting technology to the mobile space is key for Google. On a related note, Google hasn't felt any adverse impact fromÂ the new pay-per-click ad system rival Yahoo Inc. rolled out recently, Schmidt said. Schmidt also said that Google's new Checkout online transaction and payment service could in the future strengthen the company's plans for cost-per-action (CPA) ads. While in pay-per-click ads, advertisers pay whenever someone clicks on their ads, with CPA they only pay when users perform a specific action after clicking on the ad, like making an actual purchase. Â
24103
Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" &#151; the interactive capsules designed to bring more pizzaz to Web pages.
337205
Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.