Digging into Facebook's ad future
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In the wake of Microsoft's pricey investment, analysts are remarkably sunny about the future of Facebook's new advertising initiative--even though it hasn't even launched or been fully explained yet.
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New technology will still allow advertising to get through to viewers.
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Braced for privacy backlash Facebook is bracing itself for a user backlash after it launched a bid to turn hype into profit, when it punted a trio of new advertiser features at New York marketeers overnight.â¦
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Facebook will sell a $240 million minority stake to Microsoft, which as part of the deal will also expand the advertising services it provides to the social networking phenom, the companies said Wednesday in a statement.The size of the ownership stake Microsoft will take during Facebook&#39;s next round of financing puts Facebook&#39;s valuation at a whopping $15 billion.&#160;Google had reportedly been courting Facebook as well.In addition to the ownership piece, Microsoft will also extend its existing agreement to provide banner ads to Facebook in the U.S. With this deal, Microsoft will become Facebook&#39;s exclusive third-party ad platform as well as provide Facebook ads internationally.Facebook will likely devote the cash influx from its next financing round to bankroll the torrid growth it is expecting in the coming 12 months in usage and headcount.With about 300 employees now, Facebook expects to have about 700 a year from now, its CEO and co-founder Mark Zuckerberg said last week at the&#160;Web 2.0 Summit.Meanwhile, the site is growing its usage at breakneck speed with about 250,000 new users registering every day.Founded in 2004, it currently has about 49 million active users today, up from 12 million in December. More than half of its active members return to the site daily. Some 59 percent of its users are outside the U.S.Earlier Wednesday, The Wall Street Journal and The New York Post reported that Facebook was in the final stages of making a decision on whether to do this deal with Microsoft or Google.For Microsoft, which hasn&#39;t attained as strong a position in online advertising as it had hoped and lags behind Google, landing this deal could be a major win, as long as Facebook proves to be as attractive an advertising vehicle as expected.The Journal reported later on Wednesday that Facebook expects a profit of about $30 million this year, on revenue of $150 million.Google and Yahoo provide ads for Facebook rival MySpace.Still, questions remain about social networking sites&#39; full potential for advertising, since most of their content is largely unregulated and created by millions of individuals, resulting often in material that is vulgar and objectionable.Facebook plans to share more ideas for revving up its advertising business on Nov. 6, at an event in New York to which it has invited what it calls &quot;its closest advertisers.&quot;&quot;As part of [the event], Facebook executives will discuss new approaches for advertising online,&quot; a Facebook spokeswoman said. &quot;We are not sharing any further details.&quot;Facebook, MySpace, and others are also under close scrutiny from law enforcement agencies in the U.S. and abroad because sexual predators use social-networking sites to stalk and victimize people, in particular minors.The Journal first reported Google&#39;s and Microsoft&#39;s pursuit of the Facebook investment a month ago.
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By Michael Liedtke Associated Press  PALO ALTO, Calif. -- As Facebook.com's mastermind, Mark Zuckerberg is sitting on a potential gold mine that could make him the next Silicon Valley whiz kid to strike it rich.
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Blog: Facebook's rumored sale or public offering has likely made the company a highly attractive workplace.
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(InfoWorld) - Microsoft has approached FacebookÂ in recent weeks proposing an investment that would give Microsoft a stake of up to 5 percent in the popular social-networking company, The Wall Street Journal reported Monday. With Microsoft willing to invest between $300 million and $500 million, the deal would value Facebook at $10 billion or more, the Journal reported, quoting anonymous sources. Google has also expressed an interest in acquiring a Facebook stake recently, according to the Journal. Thus, Microsoft could find itself competing for Facebook's attention with Google. However, Facebook's discussions with Google and Microsoft are in the early stages and could end up with no agreement with either suitor, according to the Journal. IDG News Service's requests for comment from Facebook, Microsoft, and Google weren't immediately answered. Founded in February 2004, Facebook is one of the world's most popular social-networking sites with about 42 million active users. Facebook has been growing strongly in the past 12 months. In December, it had about 12 million active users. The site initially only admitted students, but last September it lifted that restriction. In May of this year, itÂ opened up to third-party developersÂ to create applications for the site, which has also added to its popularity with users. Along the way, it has caught the attention of big Internet playersÂ such asÂ Microsoft, Google, and Yahoo. The latter reportedly tried to buy Facebook last year for $1 billion. Facebook's attractiveness is that it builds very strong and deep relationships with its users.Â More thanÂ half of its active members return to the site daily, and Facebook knows a lot about them, thanks to all the personal information people disclose on their site profiles and interactions with other members. This, in turn, offers a desirable audience to advertisers and to ad sellers and distributorsÂ such asÂ Google, Microsoft, and Yahoo. A little more than a year ago,Â Facebook chose Microsoft to display banner adsÂ on the site. Facebook would be interested in using the cash raised from selling a stake for buying other companies, increasing its staff of about 300, and beefing up its technical infrastructure, the Journal reported. Facebook is also weighing the option of raising funds from financial investors, the Journal said.
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Facebook wants to make its members' profiles portable, get a handle on software developers, launch ad platform.
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Facebook, the social-network site  that has enjoyed explosive growth in new members over the past  three months, said it plans to let users tell the rest of the  world how to find them on the site.
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BREAKING NEWS - This afternoon, Microsoft won the apparent battle for an equity stake in social networking applications provider Facebook, making a $240 million equity investment in the company. In exchange, Microsoft will become the exclusive third-party supplier of Facebook's advertising platform.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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By Michael Liedtke  PALO ALTO, Calif. - As Facebook.com's mastermind, Mark Zuckerberg is sitting on a potential gold mine that could make him the next Silicon Valley whiz kid to strike it rich.
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Can two new ad campaigns save the struggling apparel chain?
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Following a deal last August in which Microsoft agreed to handle all ad sales for popular social networking site Facebook, the Redmond company has signed a similar agreement with social news site Digg. Microsoft is working hard to establish itself in the ad industry, but faces stiff competition from Google.
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Glimpses of advertising are now being tallied down to the second.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Blog: Interested developers and entrepreneurs get together to talk about what they want to do with the Facebook Platform.