Procter & Gamble Makes On-Demand Ad
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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and often humorous -- side today, as it launches an advertising and marketing push designed to appeal to buyers&#39; personal aspirations.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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Procter &amp; Gamble Co. has spent $1.5 billion on advertising in the first half of the year according to figures from Nielsen Monitor-Plus, a division of Nielsen Media Research.
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The Players Network, Inc. (OTCBB:Â PNTV), your gambling lifestyle  channel, announces today that it will provide content for Google's  sponsored videos program.
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Conservative Christian groups are targeting Procter &amp; Gamble and urging consumers to boycott its Tide detergent and Crest toothpaste brands for the Cincinnati-based company&#39;s support
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Procter &amp; Gamble (NYSE: PG) is the latest company to experiment with new-age advertising techniques to lure the consumer dollar.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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If every dog has his day, consider the busy role-playing for the canine in Ned Lamont&#039;s campaign ad.
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The company makes another move to compete against video on demand.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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UK-based advertising giant WPP is to buy US rival Grey Global in a deal worth $1.31bn . New York based Grey Global is the world&#39;s seventh largest advertising company and has a number of blue-chip clients, including Procter &amp; Gamble, 3M and Warner Bros.
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Glimpses of advertising are now being tallied down to the second.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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Companies are getting more mileage out of their commercials by streaming ads and creating archives on their own Web sites.
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Procter & Gamble tries putting two brands together in an attempt to capture sales.
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Bedroom broadcasters will soon be able to get  share of the money that website makes from advertising