MTV, Cisco drop 100K on rapping social net, RapHappy
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RapHappy.com nails $100,000 Digital Incubator award from MTV and Cisco for their online rap creation and sharing app.
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Goodbye, litigation. Hello, partnership Just two months after Warner Music Group sued online media-sharer imeem, claiming copyright infringement, the two companies have announced a rapprochement. That's French for "the big record labels are beginning to like this Web 2.0 thing."â¦
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LOS ANGELES  - MyNetworkTV is returning to the scripted arena with a new half-hour comedy series starring rap artist and reality-TV star Flavor Flav.
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WHO:    Atonn Muhammad (President and CEO, The Real Hip-Hop Network),         Kid Capri, Chris Rolle (star of new movie "Hip-Hop Project" by         Bruce Willis &amp; Queen Latifah), Kellie Williams (actress, Laura         on "Family Matters"), Nikki D (star of "Next Rap Diva"), Pras.
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Viacom Inc&#39;s MTV will launch a new  Internet social network sponsored by foundations operated by  the founders of Microsoft and AOL to encourage youth activism.
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Viacom Inc. VIAb.N on  Thursday posted a third-quarter loss as a result of charges  from discontinued operations and a writedown of its assets, but  revenue rose on advertising sales growth at MTV and Nickelodeon  cable networks and the CBS television network.
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MySpace for corporates? Router behemoth Cisco has bought social networking provider Five Across.â¦
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NEW YORK  &#151; The music video is shrinking. With the music industry in crisis from falling sales and file sharing, labels have less cash to subsidize elaborate videos that will mostly be seen in miniature on computers. The result has been a major shift in the art form, as artists increasingly embrace the YouTube aesthetic with cheap, stripped-down, low-production videos.
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Viacom Inc.'s MTV Networks, operator  of music and entertainment cable television channels, said it  will cut about 250 U.S. jobs to reduce costs and invest more  heavily in digital businesses and new networks.
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CHICAGO _ The Internet's booming social-networking trend has reached a new milestone: Web sites are beginning to pay for content.
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After a disappointing start, live online music is poised for success. With new technology and Web 2.0 networks in place to fuel the boom, record labels become the last remaining sticking point between you and some rockin' web shows. Commentary by Eliot Van Buskirk.
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Social  networking Web sites have fired up industry deal headlines the  past couple of years -- from News Corp.&#39;s ground-breaking  acquisition of MySpace to the recent purchases by the Walt  Disney Co. and Viacom Inc.&#39;s Logo network of Club Penguin and  DowneLink.com, respectively.
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They are running for the hills but the end of the trail is Little Big Horn, where Custer made his last stand, and lost his life. Of course the Indians didn't do too well either. AP: "Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections." Please oh Netflix strategy gods, get a copy of Marketing Warfare and read it. Netflix owns what used to be a great hill, for some it might still be one, the movies-by-mail hill. They obviously feel they need to be in the Internet movie business, and in that they have a huge head start that they aren't using. They are being too damned fair to their competitors.  Give the users the ability to grant other sites access to their movie ratings. Build Netflix into the social network of movies. You're already there, but you need to make every other social network connect up to Netflix. You need to be the hub for movie-watching on the net. You're lucky that so far that's what you are. But soon you will have to fight for that too, and then it will be too late to try to force your competitors to connect to your site. They will have data that you want. Then the nature of the negotiating will change. Right now you have the data. Use that power! Make the users everyone think of Netflix as the place on the Net for Flix.
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MTV's new social activism network debuts quietly, using the distributed community platform that Viacom launched after investing in Tagworld.
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Plus: Cisco posts higher quarterly profit...RealNetworks reports leap in quarterly earnings...Time Warner earnings perk up. Check back for latest.
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Shawn Fanning&#39;s latest peer-to-peer (P2P) venture, Snocap, may have a long way to go to prove its success in the current online music landscape.
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Spoof-rap video Million Dollar Strong, which became a hit on YouTube, is to be made into an MTV comedy.