TiVo Pop-Up Ads Raise Consumer Concerns
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Digital video recording pioneer TiVo Inc. has long promised "TV Your Way." But the company's plans for pop-up ads and restrictions on copying have sparked worries that the service may be eroding consumer control in favor of Hollywood and advertiser interests.
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TiVo beats the Street, but it's not all good news for the DVR specialist.
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TiVo is still struggling to add customers, and miscalculations over the popularity of its HDTV products also hurt the company's bottom line for the quarter ending in July.
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One of the challenges Microsoft and computer makers face in marketing Media Center PCs is persuading consumers that it&#39;s worth putting them in their living room, supplanting the normal setup of TV, VCR, DVD player and/or personal video recorder.
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A compromise by TV networks and advertisers on a system to count how many people watch commercials has hit a snag.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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The company has come up with some on-demand advertising. Will it woo viewers?
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A new study out by Nielsen seems to indicate that DVR owners watch far more commercials than some may think.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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Blog: Customers are angry over new, large ads in AT&T/Yahoo DSL service
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Watch the ad by the Dutch government's consumer safety institute that has has angered some industry insiders for its light treatment of a serious issue
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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Those incessant political ads aren't just on television. They're now on billboards, DVDs and even traffic reports.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Tussle over next-generation DVD format could alienate consumers.