Advertising: A Cable Network Uses Architecture to Build an Audience
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A promotion between Turner Classic Movies and Architectural Digest magazine is an effort to broaden traditional mediaÂs reach in the face of a new media landscape.
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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TiVo has long been looking for ways to keep advertisers happy, and a new service introduced Tuesday is no exception. Companies will now be able to insert their ads to the TV series of their choice, or across multiple programs or a specific genre.
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Comcast uses local events to increase the brand equity of its on-demand platform.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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"Base stations" bring traditionally business-oriented remote-access functions to the consumer media world.
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A cable operator wonders if you'd like cellular service with your cable.
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The TV networks have begun to put programs on the Web. The selections are crisp, clear, legal and free. But there arenât many choices, and they donât stay on the Web long enough.
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BCN Systems&#39; routing architecture will be used to to speed development of converged networks for data, voice, and video. By Networking Pipeline News.
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In an attempt to spark growth in its Net phone service, AT&amp;T has turned to cable companies to pitch the technology to more consumers.
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In the wired fiberoptic service arena, there are two principal rollout architectures, dealing with whether the line to your house gets replaced with fiberoptic or gets left as copper. Today there was news on both fronts.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Ad networks target online gamers as next big audience for product placements.
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The cable industry revived its OpenCable initiative under the name Tru2Way. It may help cable fight competition from phone company television systems and Internet-delivered television.
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Online, an army of consumers is spreading advertisersÂ messages well beyond the Manhattan crossroads.
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By DENNIS HOEYStaff Writer  A new cable television company is coming to the midcoast, and customers like Dana Baggett of Harpswell want to know what it means to them.
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.