MTV Aims to Return to Its Days of Glory
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Pop culture oddsmakers might have trouble figuring out who faces a tougher road on the comeback trail: Britney Spears or the television giant that helped vault her to stardom, MTV.
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The deal will allow MTV to offer its Web site visitors the ability to play along with, or remix, their favorite songs.
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Britney Spears hasn&#39;t had a hit in  years. MTV stopped playing music videos years ago.
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The music channel is trying to make its way in a multidevice, multiplatform, multichannel world and has suffered a decline in ratings and cultural cachet.
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Universal Music Group in Santa Monica, Calif., is joining with MTV to allow music, videos and other content on mobile devices.
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NEW YORK | Just when it seemed that reality television was set to take over the dial, scripted shows have come roaring back - at least for now.
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Young Latinos&#146; taste in entertainment runs from English to Spanish, from American to Latin, and back. And MTV is giving chase.
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An Internet start up backed by former executives of MTV and Nickelodeon plans to begin a series of video-oriented Web sites on niche topics.
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It may be hard to notice amid all the cleavage and bling, the high-ticket swag and champagne-soaked after-parties. But at Thursday's MTV Video Music Awards, a few moments actually will be spent honoring the year's most compelling music videos.
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In a nod to the ever-evolving world of  Web 2.0, MTV is turning to a new source for cutting-edge music  videos -- fans.
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Fear not, MTV fans. Episodes of âLaguna Beachâ and âThe Real Worldâ will soon be back on the Internet, free of charge. But this time, viewing is on Viacomâs terms.
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When MTV gets around to playing video clips nowadays, as opposed to reality shows or visits to celebrities, itÂs a strange coalition of niches.
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MTV Networks said it would fold its floundering digital music service into a venture with RealNetworks, owner of the Rhapsody music subscription service.
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Justin Timberlake is on a mission to bring sexy back to MTV's Video Music Awards, which returned to the Big Apple on Thursday night after a two-year excursion to Miami.
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Music television jumped off the screen on Sunday night and into this city&#39;s open arms, as Miami played host to MTV&#39;s annual Video Music Awards in a meeting of glitzy soulmates.
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Now that the MTV Video Music Awards are out of the way, it's time for the mtvU Woodies.
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MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace.