Alco-pops ads lure underage drinkers
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Ads marketing sweet alcoholic drinks have lured alarming numbers teen drinkers especially girls, reported the American Medical Association (AMA) on Thursday.
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NEW YORK  - College parties that boast drinking games or sexualized themes or costumes may encourage students to drink to a particularly excessive degree, a new study suggests.
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SANTA FE, New Mexico  - In a novel move to curb drunk driving, New Mexico is using talking urinals to remind drinkers to not get behind the wheel when drunk.
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Brewer Anheuser-Busch said Monday it would introduce a caffeinated, sweet-flavored beer for twentysomething club goers to compete with the flavored rums and vodkas gaining ground on the dance floor.
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Adolph Coors Co. has pulled television advertisements touting its low-carb beer, Aspen Edge, after Anheuser-Busch, maker of the leading low-carb beer, Michelob Ultra, claimed the ads were misleading and made
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CHICAGO The American Medical Association says sweet alcoholic drinks, often referred to as &quot;alco-pop,&quot; are luring a troubling number of teens to engage in underage drinking.
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Hide your daughters! The new Âtween marketing force is here, and itÂs perky.
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The percentage of teenage girls who drink alcoholic beverages is increasing more rapidly than that of boys, and girls on average take their first drink at age 13, the American Medical
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Women binge drinkers are being warned of its dangers by a new cinema advertising campaign.
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Marketers of alcoholic beverages are joining the list of purveyors of consumer products that are devoting ad budgets to digital media.
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A new sports drink brand, Accelerade, will battle Gatorade and Powerade for the hearts and mouths of thirsty athletes.
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England's marketing men must have been tempted to approach the manufacturers of Alka Seltzer, the country's favourite hangover remedy, about sponsoring the international friendly with the Ukraine.
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Booz2Go - alcopop in a sachet Dutch students have developed what might be the ultimate Reg hack survival aid - a powdered alcohol beverage going out at â¬1-â¬1.50 for a 20-gram packet, Reuters reports.â¦
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Hundreds of new alcoholic beverages are popping up to slake a growing thirst to sip more attractive and expensive liquor.
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Caffeine-filled products are creating a buzz at the drug store.
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NEW YORK  - Parents who believe their young  teen is likely to drink excessively may prompt him or her to  adopt drinking behaviors that mirror those negative  expectations, according to a study from Iowa State University.
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.