For Ralph Lauren, a New Side of Polo as Sponsor
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For the first time since it trademarked the âPoloâ brand name in 1967, Polo Ralph Lauren has sponsored a polo team in the United States.
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The leading golf wear designer is looking to expand its sports apparel reach.
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Jeans and apparel maker Levi Strauss & Co. is suing Polo Ralph Lauren Corp. for allegedly copying the denim maker's trademarked pocket stitching design, Women's Wear Daily reported on its Web site.
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Adidas-Salomon, the German maker of sportswear and equipment, has filed a suit against fashion house Polo Ralph Lauren in the United States alleging copyright infringement of Adidas' famous three-stripes logo, a company spokeswoman said.
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Fashion Wire Daily - One of Italy's most dynamic brands, Car Shoe, has opened a tony new Milan flagship, underlining the ambitions of its owner, the Prada Group, for the label.
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Nanotechnology is coming to a clothing store near you.
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The Council of Fashion Designers of America will bestow its first-ever title of Fashion Legend to Ralph Lauren at its 25th annual awards ceremony in June. The honor coincides with Lauren's 40th anniversary in the industry.
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American Eagle Outfitters is at the forefront of a trend toward advertainment, making videos to engross viewers while glamorizing a brand.
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By Jonathan B. Cox, The News & Observer, Raleigh, N.C.  Sep. 17--Wangfujing Street in central Beijing is a shortcut to the other side of the world.   Above the Mercedes-Benzes and Audis whizzing nearby, a billboard promotes Adidas.
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Another designer tries to revive the label, and rise above its history of failure.
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After soft drinks, booze brands, chips and paints, Saif will soon be seen in another brand endorsement.
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LOBOS, Argentina  - Prince Harry and the Duchess  of York aren't the only foreigners helping to turn Argentina's  stellar polo scene into a thriving business.
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It's not just newspapers anymore for the parent company of The Washington Post.
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Major League Soccer signed a 10-year deal with Adidas, making the company its official athletic sponsor and licensed supplier. The announcement was made by Adidas managing director Erich Stamminger to company shareholders.
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Under a new deal that was announced on Monday, Tommy Hilfiger will purchase collections that Karl Lagerfeld designs, with the objective of building a worldwide brand.
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German sporting goods maker Adidas is changing the format of its fast-growing global chain of Adidas Originals stores, focusing on customized design and interaction among shoppers to boost market share.
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Some thoughts on the New York shows (and parties) from Ralph Lauren, Michael Kors and Narciso Rodriguez.