Big players meet to shape video gaming&#39;s future
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Rival video game console makers and leading software designers are in California to show off what they hope will be this year&#39;s blockbuster titles in the multi-billion-dollar industry.
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Now comes the mass-market video game festival, perhaps a surprising latecomer to North America.
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Video game makers are straying from virtual blood-and-guts battles to letting people play at being rock music stars.
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As console makers gear up to ship their next-generation boxes, game designers look for new routes to success.
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For the world's best video game players, getting the high score is no longer enough.
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Brad McQuaid saw the future of online gaming early. Now heâs trying to catch up to it again.
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Game designers work to distill the magic that gives a game broad, mainstream appeal. Susan Arendt reports from the Game Developers Conference in San Francisco. Plus: Full GDC coverage in Game|Life.
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Video games, often maligned as  having little or no redeeming value, are becoming a way for  firefighters, soldiers, currency traders and college  administrators to hone their skills.
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Developers and game makers are gathering in San Francisco to debate the industry's future.
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No wonder people love computer and video games. They&#39;re realistic, fast-paced, interactive and challenging. Just about any age can play.
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The China-specific online video gaming host is set to become a multigame operation.
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Video game maker needs to work on its brand management.
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Most video games are &quot;boring&quot; or too  complicated, and game makers need to do more to appeal to  casual players, according to the head of the world&#39;s largest  video game publisher, Electronic Arts Inc. .
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Entertainment companies increasingly turn to virtual worlds as a source for new content.
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Video games makers searching for the next big thing to pull in players at Europe's biggest computer games fair hope to tempt more gamers to pit their wits against one other online as Web technology improves.
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The Electronic  Entertainment Expo, which treats more than 60,000 industry  professionals each year to video game characters, booth babes  and sensory overload, is becoming a thing of the past.
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The E3 Expo gets under way this week - one of the biggest events in the gaming calendar.