Apple Enters Value Market with Cheap iPod, Mac
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Apple Computer Inc. AAPL.O on Tuesday moved to make its products more affordable for the masses, unveiling its cheapest Macintosh computer ever and a version of its iPod digital music player for under &#36;100.
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Investor's Business Daily - The huge success of Apple Computer's  (NASDAQ:AAPL - News) iPod has drawn the attention of archrival Microsoft  (NASDAQ:MSFT - News).
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Apple Computer Inc. AAPL.O is  widely expected to unveil cheaper portable music players and  Macintosh computers next week at its annual trade show as it  seeks to change from a niche technology player to the  mainstream champion of the "digital life."
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Apple has unveiled an iPod with a photo display function aimed at maintaining the company&#39;s lead in the market for digital music players.
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The tech world is abuzz with reports that Apple is preparing to introduce an inexpensive personal computer, with a price tag below $600, at its trade show later this month.
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By Troy WolvertonMicrosoft's Zune had a decent debut last month, but Apple Computer's iPods continued to dominate the MP3 market, according to new data from market research firm NPD Group released this week.
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Apple Computer Inc.  could decide to sell a lower-priced of its Macintosh computer to attract consumers already enamored of its iPod music player and annoyed by security problems with Windows PCs, Piper Jaffray analyst Gene Munster said on Thursday.
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While the iPod has largely been responsible for Apple&#39;s recent revival, especially among investors, Forbes believes the company could be worth more if it were to spin-off its iPod and iTunes operations.
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A small bite of Apple has become a mouthful--the iPod has helped the stock double since January.
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A new generation of smaller, sleeker and cheaper MP3 players from the likes of Sony, Rio, Creative and Rave MP are hitting the market this fall, and they all have Apple
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&quot;Rumord reports of a $500 Macintosh has got many industry watchers wondering how this will affect Apple&#39;s standing within the computing market place.
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By BLOOMBERG NEWS  Apple Inc., which dominates the market for digital music players, has started selling its lowest-priced and smallest iPod in four additional colors to encourage customers to view it as a fashion accessory.
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Pocket DJ 5 undercuts price of Apple's music player. Consumer push also includes plasma-screen TVs.
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Apple Computer gets the water-cooler treatment as investors chime in.
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The rumor mill had been churning for weeks, so Apple chief Steve Jobs's announcement yesterday that the company is releasing a sub-&#36;100 iPod model and a budget-friendly Macintosh was hardly a surprise.
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The Mac Mini is Apple's first desktop computer to sell for under &#36;500. It's also the first desktop from Apple -- or any other source -- that comfortably fits in my car's glove compartment.
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Variable pricing has a big impact on music sales at Apple.