TI eyes video to drive semiconductor sales
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Chip-maker Texas Instruments Inc. has ridden the wireless wave since the dawn of the cellular age, with its sales and profits growing along with the popularity of games, cameras and other fancy mobile phone features that require more computing horsepower.
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A smaller and more efficient design could help the chipmaker better compete.
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(InfoWorld) - With much of the growth in the mobile phone market expected to come from emerging markets, Texas InstrumentsÂ (TI) has stepped up development of advanced processors designed for low-cost handsets. On Monday atÂ the 3GSM World Congress in Barcelona, TI announced two new ultra-low-cost single-chip processors as well as extensions to its family of advanced multimedia processors that deliver high-end graphics, high-definition video, and mobile TV. "We expect about 4 billion [mobile phone] subscribers by 2010," said Rich Templeton, CEO and president of TI, at a news conference. "Emerging markets will be the big driver." One of the single-chip processors will offer GPRS, an MP3 player, USB 2.0 and a slot for mass storage cards, such as SD (secure digital) and MMC (multimedia card). Among the extensions to the OMAP family of advanced multimedia processors is a product that will support a 5-megapixel camera and VGA video playback features. For high-end handsets, TI has developed a multimedia processor, OMAP 3430, that uses "smart pixel" technology by which each pixel or triangle is programmed individually. Asked about a recent comment by Ed Zander, CEO and chairman of Motorola, that selling low-cost handsets has been good for the company's sales but not necessarily for its bottom line, Templeton argued that manufacturers shouldn't underestimate the power of branding when selling mobile phones to first-time users. "It is a major strategic mistake not to look at this market," he said.
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TechWeb - Chipmaker provides Linux tools to reach growing market there.
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In this edition of Fool Video, we highlight three stocks for the future.
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Chip maker hopes Turion 64 will boost its mobile market share
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Company hopes to boost use of its Flash format for delivering streaming video with new development kit.
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From cell phones and personal media players to LCDs with built-in DVD players, here's a look at what's hot at CES.
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Company is working on flexible display technologies.
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Its memory-chip breakthrough could lead to new products.
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Micron Technology, trying to take on widely used CCD image sensors, pushes its CMOS technology to 8 megapixels.
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Titanium Metals looks like a good buy, but industry trends may negate the appeal.
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Taiwanese firm makes mulitmedia performance a key measure of its upcoming processor.
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Sony Corp., the world leader in video  equipment, finds itself in the unusual position of playing  catch-up in the next battleground for technology used in  cameras, video recorders and phones.
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Advanced Micro DevicesÂ (AMD) has developed a low-power chip that it thinks will make portable video players more compelling by reducing the time needed to transfer content to the devices. The company is expected to announce the chip at the International Consumer Electronics Show (CES) Monday.
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InfoWorld - Texas Instruments&#160;(TI) will develop chips for low-power devices based on a new short-range wireless Bluetooth specification, the company said Tuesday.
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Texas Instruments has developed chips to support mini projectors and high-def video on cell phones.