Super Bowl Ads Test Limits of Credulity
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.
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The FTC is set to investigate word-of-mouth advertising in which paid shills pretend to be average consumers. In Game|Life.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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FOXBOROUGH -- The game has been hyped on national television for a week. It will be played in a stadium full of fans wearing T-shirts made for that night. One player has dubbed the contest, &quot;Super Bowl No. 2, Round 2.&quot;
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Television advertising standards came  under fire again this week after several groups called some  Super Bowl commercials offensive and demanded they never be  aired again.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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Concerned by growing uneasiness among fans and marketers about athletes gone wild, the N.F.L. is embarking on an advertising effort highlighting the positive aspects of the on- and off-field lives of its players.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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The networkâs coverage of Super Bowl Sunday and Super Duper Tuesday will meld.
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A startup claims to read people's minds while they view ads.
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If your Super Bowl party involves strangers and a TV larger than 55 inches, you could be violating the NFL's copyrights.   In Listening Post.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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Remember Booble.com, the porn search engine which took advantage of the Google layout, logo and name association when it first launched? Well according to Booble.com, they submitted a commercial to CBS for a Super Bowl ad buy and were denied.  So, if you&#8217;re dying for publicity, which was probably the only reason for trying to buy [...]
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The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two
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Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.