The Alchemy of a Political Slogan
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Focus groups are hardly new to American politics, but they have taken on new relevance in a country where the ideological divide has grown into a chasm.
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Presidential campaigns are about more than just speeches, rallies and the horse race.
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Those incessant political ads aren't just on television. They're now on billboards, DVDs and even traffic reports.
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Story published at magicvalley.com on Wednesday, February 21, 2007 Last modified on Wednesday, February 21, 2007 2:37 PM MST Former premier Silvio Berlusconi's Forza Italia party activists shout slogans and ...Comment
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A sigh, a glance at a wristwatch, a  5 o'clock shadow. After all the weighty words are passed back  and forth in a presidential debate, it is often a simple  gesture or a quick quip or a difference in appearance that  remains in the memory.
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âFoot-in-mouthâ senator has found a new strategy to stay on message.
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LISBON, Portugal - Someone's not taking the general election campaign seriously. Some of the large campaign billboards mounted along Lisbon's main avenues have a colorful new addition: big red stickers on the noses of the pictured party leaders, giving them a strong resemblance to clowns.
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The United Negro College Fundâs slogan remains a powerful ad message 35 years after its debut. The groupâs name, however, has become a source of alienation.
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The campaign poster was blatant in its xenophobic symbolism: Three white sheep kicking out a black sheep over a caption that read "for more security." The message was not from a fringe force in Switzerland's political scene but from its largest party.
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Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign.
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Two old sayings are colliding in the presidential campaign, and there's some truth to both of them. Politics is dirty. Midwesterners are nice.
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Candidates are touting their political independence, blaming incumbents for high gas prices and warning moderate voters of a possible liberal takeover of Congress in a current wave of advertising that is revealing some themes for the final weeks before Election Day.
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Candidatura contrasta con regolamento e spirito Costituente
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Highlighting candidates' race-tinged comments seems to be the campaign gotcha of this political season, even if the words were uttered decades ago.
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As the presidential campaign got underway a year ago, the candidates faced a volatile political environment dominated by the Iraq war, illegal immigration and terrorism. A year later, the campaigns are rewriting their scripts as it appears that the race may actually be shaped once more by the eco...
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Make no mistake: "Change" is in the air, the undisputed buzzword of the turbulent 2008 campaign. Lodged squarely at the intersection of politics and marketing, the word has had an almost spellbinding power over voters in election after election.
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In 1935, researchers from Columbia University fanned out around the city of Allentown, Pa., and handed out leaflets ahead of local and state elections. What residents did not know was that they were part of an experiment in political persuasion -- an experiment whose results came to mind last week...