Pfizer Spending $2 Million to Change Listerine Ads
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Pfizer Inc. will spend about $2  million to change advertising that claims the company's  Listerine mouthwash works as well as floss in fighting plaque  and gingivitis, the company told a judge on Monday.
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The companies decide to play nice over generic versions of two of Pfizer's drugs.
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By Thomas Ginsberg, The Philadelphia Inquirer  Jan. 31--Here is something you may not hear every day: The drug giant Wyeth said yesterday that it was "surprised" to hear that it is about to face generic competition on its $216 million heart drug Inderal LA.
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The Food and Drug Administration has warned Pfizer Inc. that advertisements for its painkillers Celebrex and Bextra misled consumers.
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At Tetyana Ivanenko's shop it costs abut $2 ( 1.10) a bottle. Half a million bottles have already rolled off the production line.
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New York's attorney general orders the company to change its advertising strategy.
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The Food and Drug Administration ordered Pfizer to stop airing its recent &#39;Wild Thing&#39; ads for Viagra, saying the ads fail to disclose the risks associated with the drug.
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NEW YORK - Pfizer Inc.  said on Thursday third-quarter earnings fell sharply, hurt by a $2.8 billion charge to end its involvement with its poorly-selling Exubera inhaled insulin drug.
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Turner Broadcasting Systems and Interference Inc. have agreed to pay $2 million for a Cartoon Network advertising campaign that caused a widespread bomb scare, the attorney general said Monday.
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The move may mark the beginning of a bigger retrenchment by Pfizer and the rest of the drug industry.
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Marketers will spend up to $2.6 million for a game-day ad. Are they getting their money's worth?
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Turner Broadcasting and a New York marketing firm agreed on Monday to pay $2 million in compensation for a "guerrilla" advertising campaign that sparked fears of terrorism in the Boston area last week.
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The U.S. Food and Drug  Administration warned Pfizer Inc. over television and print  advertisements for its painkillers Celebrex and Bextra, saying  they mislead consumers, according to a letter made public on  Wednesday.
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Pfizer Inc. has begun pulling two television advertisements for its Viagra impotence drug after US officials said the &quot;wild thing&quot; ads made unsubstantiated claims about a return of sexual desire.
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WASHINGTON - Pfizer has begun pulling two television advertisements for Viagra after US officials said they made unsubstantiated claims about a return of sexual desire.
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US drugs firm Pfizer plans to cut 20% of its US sales force, about 2,200 jobs, to cut costs and offset the loss of patents.
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The discontinuation of Exubera, an inhaled insulin, is another black eye for Pfizer, the worldâs biggest drug company, which has recently sustained a series of reversals.