Apple Buffs Marketing Savvy to a High Shine
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By Jefferson Graham  LOS ANGELES -- Apple's marketing machine has done it again.
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That thunderous buzzing sound you heard wasn't the wingbeats of a million angry bees--it was the tech media going wild for the latest Apple product launch.
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AppleÂs latest developments are laying the groundwork for some ambitious ideas down the road.
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Apple Computer Inc. stock jumped to a four-year high Monday after a major Wall Street firm nearly doubled its price target on the stock, saying that customer satisfaction with its iPod music player is creating "wildfire word-of-mouth marketing" for its Mac computers and other products.
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When it comes to Apple Inc.&#39;s iPhone  marketing, less has proven to be so much more.
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A hot new graphics chip, improved display technology, and support for more memory top the list of enhancements in Apple's latest MacBook Pro laptops.
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Apple's latest offers a brilliant color screen and photo capabilities, but the price is high.
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Apple Inc., whose market value passed $100 billion in May as euphoria mounted over its iPhone, may be facing investor expectations that are too high.
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Apple Inc.'s decision to update its consumer-oriented MacBook laptop line apparently helped push sales of its laptops up in May, according to research firm NPD Group.
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Does Apple's latest innovation match the hype?
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TechWeb - The Mac faithful are hoping that Steve Jobs can somehow top last year's blockbuster announcement of the iPhone.
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Apple has been showing off in Paris what we can expect from the company in the coming months.
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With its quarterly earnings due Monday, the expectations are high for the maker of Macs and that fancy new gadget.
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Big print computing Despite its carefully spun marketing conceit that it's the tech brand of choice of the young and groovy, Apple's strongest market is among pensioners according to research.â¦
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"It's a beautiful piece of hardware with a gorgeous high-resolution screen and a carefully designed, beautiful interface inside," says Macworld's Jason Snell.
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A gadget extravaganza in Las Vegas; some Apple pickings ahead of Macworld; and call her a very high-tech queen.
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Apple holds its annual Macworld Expo and itâs chock-full of new high-tech goodies to be tried out.