Yahoo follows Google; launches web search service for mobiles
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NEW YORK, October 27  - Global Internet media giant Yahoo! Inc (YHOO.NAS) has introduced specialized web search services targeted at the mobile phone users in the US, within weeks of the
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Yahoo launched a beta version of My Yahoo Search, giving users more-advanced Web-search capabilities. Competition has been heating up in the search-engine space, with Amazon.
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Yahoo is the latest firm to move off the web and onto PCs, offering search tools for desktops.
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Google is experimenting with a new search service for mobile devices based on text messaging, also known as "short messaging service" (SMS), as the company reaches out to the wireless world.
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Google is working with mobile content providers on a search tool for cell phones.
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T-Mobile announced on Tuesday that it will soon begin using Yahoo as its preferred mobile search provider in Europe, ending the operator&#39;s existing relationship with Google for mobile search.The move was seen by many as a minor coup for Yahoo, which is competing with Google and Microsoft to win the loyalty of a growing number of mobile Internet users. Others noted that mobile search is in its infancy and said the field is still wide-open.When T-Mobile signed its original deal with Google, it made headlines as one of the earliest partnerships between a mobile operator and a search provider.&quot;Well done Yahoo for knocking Google off the Web n Walk home page,&quot; wrote John Delaney, an analyst for Ovum, commenting on the announcement. Web n Walk is T-Mobile&#39;s mobile Internet offering.Beginning in March, T-Mobile customers in 11 European countries will see Yahoo&#39;s mobile oneSearch by default on their phones. OneSearch is designed to make it easy for mobile users to get relevant search results and navigate through different categories within search results.The companies plan to offer other Yahoo services to T-Mobile customers, including Flickr, Messenger, Mail, Weather and Finance. Yahoo now counts 29 operators around the world as oneSearch customers.The deal appears to mark a strategy change at T-Mobile. When the operator launched Web n Walk, the service was designed to mimic the Web by minimizing T-Mobile branded services and prominently offering Google, Delaney said. Since then, it has evolved to add more T-Mobile services. It&#39;s not clear yet which strategy end-users prefer. &quot;The risk is that T-Mobile will discover that its users really preferred it when T-Mobile gave them access to the Web, and then got out of their way,&quot; Delaney said.While the T-Mobile/Yahoo deal is a blow to Google, the search giant had a significant mobile win of its own this week.&#160;Nokia announced on Tuesday that it will add Google search in addition to its own search offering on select phones. Nokia plans to extend the offering to more phones in the future.Nokia has begun offering an increasing number of services, such as location-based maps and social-networking services, which could compete with offerings from operators. &quot;Nokia is walking a bit of a fine line because they&#39;re definitely moving into what some consider carrier territory,&quot; said Mike Wolf, an analyst at ABI Research.So far, the market for branded search services on mobile phones like those from Yahoo and Google is still wide-open, he said. The search providers are increasingly interested in mobile because there is strong growth in mobile Internet usage, he said. The iPhone is contributing to that as a device that aims to make the mobile Internet as similar as possible to the PC-based Internet.Services from Yahoo and Google also compete with those that are branded by the operator. Companies like Medio specialize in offering technology to operators for branded search services. Operators in the U.S. have been more likely to use the self-branded option rather than partner with one of the online brands. AT&amp;T, however, is one notable exception -- it uses Yahoo&#39;s oneSearch.Success in the mobile Internet is important enough that Wolf believes that Yahoo&#39;s track record in the mobile market was a factor in Microsoft&#39;s decision to try to buy the search provider. &quot;Mobile is probably at least a consideration in the acquisition attempt,&quot; he said.
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Yahoo says its mobile Internet service may run on Google's Android platform and the Apple iPhone.
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Google Inc. on Thursday announced a new test service that allows people to use mobile phones or handheld devices to tap Google&#39;s Web search via text messages, or short message service.
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Yahoo Inc will create versions of its  mobile Internet services to run on various phone platforms,  potentially including Google's phone software and the Apple  iPhone, a top executive said on Monday.
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Yahoo has intensified the online battle for search engine devotees by releasing a prototype web-based e-mail service with slick online computer applications.
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Yahoo Inc  ousted archrival  Google  in a deal with T-Mobile in Europe and unveiled  a service to squeeze social Web connections on to phone screens  on Tuesday, a day after rebuffing a $41.6 billion takeover bid  from Microsoft .
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Search firm Yahoo reveals its ambitions to create a "rich web experience" on mobile phones.
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After losing some of its luster on the personal computer, embattled Internet icon Yahoo Inc. is hoping to outshine Google and other rivals on the mobile phone.
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SAN FRANCISCO--Yahoo added a search feature for cell phones Tuesday, just a few weeks after rival Google launched one of its own. While Google SMS (Short Message Service) uses text-only messages to deliver
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Yahoo Inc. said on Thursday it will begin testing a free desktop search service in early January, following rivals hoping to extend the reach of wildly profitable search-related advertising.
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Yahoo is upgrading its free software suite for mobile phones with improved search, mapping, e-mail and photo management.
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Internet media company Yahoo Inc.  YHOO.O on Wednesday launched its Web search service aimed at  mobile phone users in the United States, opening a new front in  its rivalry with Internet search leader Google Inc. GOOG.O