AOL looks to outwit Google
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America Online is tapping the vast media assets of parent company Time Warner to outdo rivals Google, Yahoo and Microsoft in the search wars.
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Microsoft has the software. Yahoo! has the ad revenue. Together they can challenge Google. Among the likely winners: online advertisers.
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Google's path to greatness will be more than a one-way-search street.
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AOL will move its headquarters from Dulles, Va., next spring as tries to retool itself as an advertising company that competes with the likes of Google, Yahoo and Microsoft.
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Amazon.com, the e-commerce giant, plans to take aim at the Internet search king Google with an advanced technology that the company says will take searches beyond
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Analyst speculates that the search giant will launch an Internet-based telephone service.
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Googleâs share of the search market keeps growing, and no one seems willing to bet that will change soon. Body:\
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Online search leader Google Inc. is becoming more bookish.
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Googleâs share of the search market keeps growing, and no one seems willing to bet that will change soon. Body:
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AOL's roots are in Dulles, but the company wants to bite the Big Apple.
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With shares of Google (GOOG:Nasdaq - news - research) soaring ever higher, the popular Internet search engine is winning praise for sticking with guns and using an unconventional auction system to sell its shares to the public.
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AOL said Friday it was beginning to beta test a new version of its search product on a limited basis, making enhancements that will benefit those users who have broadband access. The new AOL Search will "go beyond text links."
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AOL&#160;plans to unveil a number of new mobile services Tuesday, including the customizable MyAOL for mobile phones as well as a redesigned AOL.com portal page for mobile phones.The beta version of the mobile portal has been available since September but is now being formally introduced, said Scott Falconer, executive vice president of AOL Mobile. The portal includes the type of news, entertainment, and sports content that is available on the desktop version of the portal.In addition, it features AOL&#39;s mobile search technology that returns tailored results for mobile users. For example, if a mobile user searches for a music artist, the first results may be ringtones. In addition, AOL&#39;s search crawls an index of sites designed for mobile use, so it will return those sites near the top of the list.The search results will now include paid listings. That addition started last week, said Falconer.AOL is also announcing that MyAOL, the customizable home page, will be available to mobile users. People will get access to the same MyAOL they build in their regular PC browsers.Other new mobile services from AOL will include a shopping service that lets users enter a barcode number or product name and receive comparative prices for the product at various retailers, as well as contact and location information for the retailer.AOL is also launching a downloadable client called MyMobile. Initially available only on Windows Mobile devices, MyMobile is designed to offer an easy way for users to download and use AOL services of their choice, such as mail, MapQuest, and CityGuide, within a single application on the phone.AOL isn&#39;t alone among Internet services and content companies pursuing mobile users. So far, none seems to have a clear advantage. &quot;I would say it&#39;s still an open market,&quot; said Falconer. &quot;Google of course is the leader in online search but mobile search is fundamentally different.&quot; In addition to the online giants, a number of startups are targeting the mobile search and content market.AOL has two reasons for offering mobile services, including as a way to maintain loyalty among its existing user base and as a way to grow its advertising business, Falconer said. Analysts are predicting large growth in mobile advertising and AOL hopes to establish a foothold in the market, he said.
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Build it (and make it free), and they will come? AOL likes to think so.
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Google Inc., a web-search serviceâs leader, will offer books and documents online from four universities and the New York Public Library.
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AOL on Wednesday plans to launch a new  version of its software that lets users access their e-mail,  instant messaging, search and media on the same screen.
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America Online will have a desktop search capability in a new browser the company is now beta-testing, an AOL spokeswoman said Friday.