Instruct: Classify Amazon reviews into positive or negative sentiment
Query: An Informative Study

Malcom Gladwell's THE TIPPING POINT: HOW LITTLE THINGS CAN MAKE A BIG DIFFERENCE shows examples of how ideas are effectively communicated. Gladwell examines issues and subjects that have led to setting trends. He explores various subjects from history to sociology within a case study format that relate to his premise of the promotion of an idea or message by "word of mouth".THE TIPPING POINT is by no means an intense scientific study. However, it is an interesting study on how small ideas have drawn few followers, and later attracted a wider audience. Gladwell emphasizes the power of communication, and the appropriate channels that help to "spread the word" -- connectors, mavens, and salesmen.THE TIPPING POINT raises interesting points that may allow readers to further ponder. It may also inspire those who may have innovating ideas that they would like to share with others.