Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Some good ideas, but hardly unique

Anyone who is familiar with the think-oustide-the-box genre of self-improvement and creativity books will find very little new or inspiring here. And despite the title, the book also has very little to do with Einstein. A deeper analysis of the great thinker's intellectual history woud have been more useful than the largely recycled do's and dont's that dominate the book.The points presented here, however, are hardly without merit, especially the tips on brainstorming and free association.