Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Interesting ideas and a quick easy read.

This is a quick and easy book to read. The concepts presented in this book to improving Customer Service is very possible. The ideas presented is interesting and really makes me aware how I have been "just satisfied" with all the bad customer service all around us. Ken gets his points across by using short events and dialogs between the characters. However, the short events, products, etc... seems to be too fantasy and very fictional. I would have been more convinced if he had used real life examples. The concepts presented, however, are very logical and very implementable.