Instruct: Classify Amazon reviews into positive or negative sentiment
Query: A must read for creatives and account people alike

I bought this book after a friend in advertising recommended it. I was an aspiring copywriter looking for a break with a student portfolio. Whipple had great advice on how to write a message, how to determine who to talk to and what to avoid. About 3 months after taking Luke Sullivan's advice I landed my first agency job. Sullivan is a definite ad pro, and shares his knowledge of successful advertising in a fun tone. This is a guide to writing great advertising and is one of the easiest reads I've come across on the topic. I highly recommend it for creatives (duh) and also for account people. I think it'll give you a much better understanding of how creatives work and how your interaction with them can kindle or kill creativity. Stop reading this and click 'purchase' right now.