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Query: The Scientific Basis Of Beauty

This book is both authoritative and surprisingly entertaining. It is Darwinian - it is the survival of the prettiest and most handsome. The author, Nancy Etcoff, proposes that valuing beauty is an essential and ineradicable part of human nature and that it is revered and ferociously pursued at enormous cost in nearly every civilization.This book from 1999 shows how outside the realm of ideas, beauty rules the day. According to the author, in the United States more money is spent on beauty than on education or social services. In fact, according to the author, 1484 tubes of lipstick are sold every minute of every day. There is tremendous power in a young woman's beauty.Also, the facts show that people are less likely to ask good-looking people for help. Our efforts to please good-looking people with no expectation of immediate reward are one way we reinforce beauty as a form of status.