Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Why do people keep recommending this book

The authors had a nobable goal in mind when they wrote this book. However, the execution is very poor. This is a bad introduction to NLP Book not a book on Emotional Intelligence. If you are really new to NLP you are better off with NLP: The New Technology of Achievement by NLP Comprehensive, Steve Andreas, and Charles Faulkner and Introducing Neuro-Linguistic Programming: Psychological Skills for Understanding and Influencing People by Joseph O'Connor and John Seymour. This book is just a bad copy of the other two. And it certainly isn't worth the $29 price tag. In fact I want my money back.