Instruct: Classify Amazon reviews into positive or negative sentiment
Query: One word...BORING

Unless you are a complete novice...or even if you are, this book is not for you. Mr. Zyman gives very few helpful tips, but offers no suggestions for implementing his ideas. Most of this book should be common sense if you have any experience with marketing, whatsoever. He is also very arrogant and self-serving. It seems that he considers himself to be the best marketer ever, and is not afraid to show it. A MUCH, MUCH better alternative to this book is Roger Blackwell's, "From Mind to Market." It is actually very interesting and right on target as to the future of marketing. As far as I'm concerned, this book was a waste of $20.