Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Great concept, but...

Could they have made it any uglier? It has the same look as my old Compaq from 1997. And for the price of an iPhone, it should at least be in color and have a touch-screen. Maybe I've just been spoiled by Apple's usability & design, because for Kindle, there's just no 'WOW' factor at all.