Instruct: Classify Amazon reviews into positive or negative sentiment
Query: A read for magazine history buffs, only!

My understanding, as I read the description of this book, was that Business Management of General Consumer Magazines would be a guide to the business aspects of magazine management. Maybe I should have paid closer attention to the edition date (1984) or what the book's focus was really on!This book is essentially a historical recital of the business cycle of 5 magazines...some that survive and some that don't. While an interesting read of all too familiar business successes and failures, this time in a publishing setting, this is not a book that provides much if any value to the fledgling publisher.A good, albeit expensive, lesson on doing better diligence on the contents of the book, beyond the cover, before buying!