Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Why We Buy

I have really enjoyed reading Why We Buy by Paco Underhill. I find it fascinating that there is such a science behind why a consumer makes a purchase and why a retailer places products in certain areas of the store. Looking at it from a consumer point of view gives my shopping experiences a whole new meaning. I look for placements and I also try to notice things that are not necessarily put in a popular place just to see what those items might be.