Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Selling is an ethical profession

The author presents the best thinking about selling. I liked this book for its very professional approach to customer satisfaction and segmentation rather than the link between number of cold calls and number of appointments. The CD does a great job of presenting the basic concepts of the book and is so sensible for those of us that are on the road so much of the time. Basic concept -- get referals by being a professional and dealing honestly with your customers.