Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Competent but focused on producing consumers instead of phonics.

I had the advantage of renting both this and Leapfrog: Letter Factory one after the other, and the differences are stark. Leapfrog: Phonics Farm has catchy songs, bright colorful characters, and a plot.... that are devoid of learning material. And some bits about phonics thrown in there for the parents. When me and my son finished watching this one, my son kept humming the theme song (about the leapfrog branded characters) and couldn't remember anything about actual letters.On the other hand, after we watched Leapfrog: Letter Factory, my son couldn't stop quoting, "Is this the 'E' room"? to me. (Appropriate response: Ehhh??".In short, if you're looking for a Leapfrog DVD about phonics, get the Letter Factory and leave this one alone. Where the Letter Factory is about teaching letters, this DVD is about getting kids hooked on Leapfrog DVDs. (on the other hand, DO buy Letter Factory - it's freaking brilliant.)