Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Covers all you need to know about persuasion

I looked at this book on the shelf for a couple years before deciding to purchase and read it. Who the heck was this Dr. Hogan anyway? When I finally got around to buying it and started to read I just couldn't put it down. This is an excellent introduction and practice manual for anybody interested in learning about persuasion or in honing their persuasion skills.Kevin Hogan does an excellent job of detailing the persuasion process, the Laws of Persuasion. communication styles and how how you can apply them this information to your life.I highly recommend this book.