Instruct: Classify Amazon reviews into positive or negative sentiment
Query: The keys to fundraising success

Harvey McKinnon's brilliant book literally delivers what it says on the cover. If you don't already have a monthly giving proposition you're already behind, but this book will quickly get you back in front. If you do already recruit monthly donors this book can help you do it better. Harvey McKinnon is widely acknowledged as the Pope of monthly giving. 'Hidden Gold' is a readable, entertaining and informative tour of the most lucrative area of fundraising after legacies (bequests). You can't afford not to have it on your bookshelf.