Instruct: Classify Amazon reviews into positive or negative sentiment
Query: ZZZZZzzzzzzz

I'm amused by all the energy that went into defending this book. A cynic might sense other-than-unbiased forces at work. In any case, I found this book a snooze. Uncompelling account of a less than compelling company -- Subaru. Who cares? In the end, found myself agreeing with the reviewer below who called the book dated and unsexy. The book is now 7 years old; I only read it because it was in a giveaway bin at the local library. It should have been in the paper recycling bin. Look elsewhere, you can do better. Click on the suggested links on this page for other, more entertaining fare about advertising.