Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Managing Customer Value:Creating Quality and Services that Cuatomers Can See

Unfortunately, this book is not a book that I could recommend. I too am majoring in MAM and this topic was recommended by my professor. If you a a marketing major or work for a large company it may be suited for you. If you are a beginner please find another book.Following along was difficult and could have be made easier to understand.A.MorganAdv. Marketing