As advertising budgets become more fragmented, it's easy to imagine a situation in which ad agencies serve primarily to orchestrate production teams, bringing in art directors and copywriters for specific ad campaigns rather than keeping a whole staff on hand.
373753
With more fragmented ad budgets it is easy to imagine that ad agencies are going to focus on directing different teams.
373754
It is hard to imagine a situation where ad agencies direct teams rather than keeping staff on hand.