Despite being Shikoku island's largest town, Matsuyama is a laid-back place, mainly serving as the shopping center for tourists visiting the hot springs situated 4 km (2. 5 miles) away.
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Matsuyama serves as a shopping center for tourists visiting the hot springs, and has a laid-back atmosphere even though it's Shikoku island's largest town.
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Due to the lack of shopping and hostile atmosphere, Matsuyama is not tourist-friendly.