The picturesque, more rugged coast east of Genoa is known as the Riviera di Levante (Riviera of the Rising Sun), while the coast west to the French border at Ventimiglia is the Riviera di Ponente (Riviera of the Setting Sun), better known for the sandy beaches of its family resorts.
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The Riviera of the Rising Sun is located east of Genoa.
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The Riviera di Ponente does not have family resorts.