Search Marketing Predictions for 2008, Part 2
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We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
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John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
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Search Engine Journal is pleased to announce that we have a new contributor who will be covering search oriented marketing and news centering around viral and social media platforms, John Boyle. John is the author of the SocialNext blog, where he covers &#8220;the next generation of marketing via viral video and social networks like MySpace.&#8221; Based in [...]
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We've collected more "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year.
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While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
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Tips for improving the efficiency of job searches on the Web.
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The new search-engine technology is meant to rival Google. Also: Reebok unveils a new version of the Pump & hellip;.  PeopleSoft still won't settle for Oracle's bid & hellip;. and more.
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Will the increased relevance from Google's new universal search process leave other search engines in the dust?
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Mobile search and display advertising will take off in the next five years, a research firm predicts.
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Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the &#8220;hottest trend in search.&#8221; But just because vertical is trendy now does not mean it will be short-lived. In fact, as VSEs continue to diversify they will likely become more attractive [...]
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A search engine with a falling audience, and no clear direction--but it's cheap.
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Found in the search marketing forums: New Features to be Added to AdCenter; Recreating a Campaign; Top 100 SEO Tips; and more.
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Links to this week's topics from search engine forums across the web: Click-Fraud Said to be 50% of Clicks - PPC &#91;Pay Per Click&#93; And Affiliate Marketing, Will It Last? - Press Releases for Link Development - New Adwords Traffic Estimator - AdWords: Is Broadmatch Really Bad? - Marketing Tactics with Shopping Search Engines - How To Optimize PDFs
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Human-powered search site morphs into search for mobile users.
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Search engines are starting to get up close and personal with many web users.
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The popular Keyword Research tool Wordtracker announced that they are going to launch a special &#8220;UK only&#8221; option at the upcoming Search Engine Strategies Conference and Expo in London, UK in about 1 week (February 13th - February 15th, 2007). While US Search Marketers have the choice between numerous commercial and free Keyword Research and Competitive [...]
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Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.