Ad campaign causes alert
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An American media corporation apologises for sparking a security alert in Boston with a marketing campaign.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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Women binge drinkers are being warned of its dangers by a new cinema advertising campaign.
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Ads served to search query results based on category rather than keywords.
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Salt manufacturers have made an official complaint about a health campaign which uses an animated slug to highlight warnings over salt intake.
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A spammer whom authorities say e-mailed more than 9 billion unwanted advertisements for products like erection pills faces a hefty fine: If he needs headache medication or debt relief there's probably an unsolicited ad in his own inbox.
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Users will be able to receive news alerts and information via IM.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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A startup claims to read people's minds while they view ads.
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Pay-per-click advertising fraud is becoming more pervasive as spurious clicks can be generated through automated programs.
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Voices.com detects a whiff of d&#233;j&#224; vu as the search giant makes its move into radio advertising. In Listening Post.
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Its new ad campaign may not be focused on the right people.
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Advertisers are seeking ways to show that they care about the tsunami, but they are also striving to avoid the appearance of capitalizing on the disaster.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Tools for Online Tracking  In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, ...
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NEW YORK  - TV ads that teach the warning signs of stroke may encourage more victims to get to the hospital quickly, researchers have found.