Reebok plots new campaigns, global expansion
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Reebok's US sales will probably drop again in 2007, but worldwide the brand is expected to grow to a $5 billion business within three to five years, Adidas chief executive Herbert Hainer said yesterday.
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Thousands of new products will be unveiled over the next few days in Las Vegas.
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Shoe and clothing makers are in a race  to offer gadget-ready gear, from jackets with iPod controls to  basketball sneakers that pump out digital music.
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A crowd of American sports leagues are racing to widen international appeal and revenue by playing more games abroad and expanding foreign marketing.
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Can remodeled stores and smart overseas expansion kick-start growth? It better.
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WEST HOLLYWOOD, Calif. -- Reebok's new strategy: To be seen is to sell. And what better place to be seen than on North Robertson Boulevard, the Rodeo Drive of the younger, hipper set.
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Sneaker makers are selling a new wave of technologically advanced athletic shoes, in hopes of bringing back the age of the $100-plus sneaker.
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Athletic shoe and apparel maker Reebok  International Ltd. RBK.N on Thursday posted  better-than-expected quarterly earnings, helped by improved  sales due to acquisitions and the weak dollar.
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Sports and fitness products company Reebok International Ltd. on Thursday said third-quarter sales rose 12 percent, driven by its acquisition of Hockey Co.
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The world's biggest company envisions more growth, two years ahead of time.
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The company hopes new chassis and blades will increase market share.
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The chemical company is looking to grow all over the world.
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Adidas, the world's second-biggest sport goods maker, said its 2006 sales grew 52 percent, boosted by the soccer World Cup in Germany and the purchase of Reebok in the United States.
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A charitable campaign created last year by a New York boutique agency is arriving next month in more than a dozen other cities.
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If Nike Inc. is telling people to ''Just do it," Reebok International Ltd. is saying be yourself: ''I am what I am."
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Reebok International Ltd. is turning its attention to the growing US Hispanic population, starting with an ad campaign promoting Reebok&#39;s ties to the wildly popular Chivas soccer club in Mexico.
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One of Europe's largest shoe companies plans to embed wireless chips in shoes sold at hundreds of stores across the continent.