Product Placement on Reality TV Seems Somehow More Realistic
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It is typically easier to weave a product into an episode of a reality show like âAmerican Idolâ than into a scripted series like âGreyâs Anatomyâ or âTwo and a Half Men.â
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Product placements by Tyson  Foods on ABC's "Extreme Makeover: Home Edition" and by Sue Bee  Honey and Soft Scrub cleanser on NBC's "The Apprentice: Los  Angeles" topped a survey that measured the most effective  integrations on television in 2007.
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A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.
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Viewers who enjoy a program are more likely than disgruntled viewers to have favorable responses to advertisements during that program.
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PageSix - THE early success of   MTV's "Laguna   Beach: The Real O.C." could spur a new kind of reality TV &#x2014; big news for a genre nearing "enough already" levels.
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Court TV will next year  take on a new name and look that emphasizes reality rather than  legality.
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Television networks are learning a  harsh lesson in reality -- too many reality shows are a  turn-off for viewers.
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Television networks are learning a harsh lesson in reality -- too many reality shows are a turn-off for viewers.
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At MTV's VLES site, kids in chat rooms are sipping on "virtual Pepsis." At Gaia Online, teens and 20-somethings are dressing up avatars in virtual Disney T-shirts. But is this strategy of "immersive branding" paying off for them?
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New technology will still allow advertising to get through to viewers.
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Virtual reality might finally be the medium that unites the passive experience of watching television with the interactive potential of the Web.
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Sound too good to be true? Don't worry -- reality is not so bad.
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HBO's offbeat reality show, which follows an unusual family around, is a bit too close-up and anthropological for comfort.
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Blog: Device from Immersive Media may be  funny looking, but boy does it get all the angles.
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From McDonalds to Levis, video games are increasingly being used for product placement.
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A startup claims to read people's minds while they view ads.
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tonight, the curtain goes up on one of the richest and most entertaining reality series ever conceived. That&#39;s not hyperbole, folks.