Apple Computer: Rule Breaker
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Apple's economic gains signal Rule Breaker potential.
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LOS ANGELES  - It's back to the Mac this week. During a record-setting 2007, Apple (AAPL) rewrote its history with the success of the iPhone and continuing strong sales of the iPod line. This week, the company is expected to turn the focus to its roots: computers.
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Looks like I'll get the drive back soon. First I got a call from the Emeryville store, then I got a call from a person in Apple Executive offices (she gave me her name and number, but I'm not going to publish it here). I'll report back when I have more info. PS: The number of idiotic comments has gone way up.
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Opinion: Michael Gartenberg looks at two upcoming operating system releases. His judgment? Advantage Apple.
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A customer filed a $54 million lawsuit against Best Buy for losing an $1100 laptop she took in for service. The reason, exposure to identity theft.  It's about time vendors were forced to recognize the value of customers' data. I recall how the chief genius at the Apple store in Emeryville complained that they would have to eat the cost of the drive in a deal they made with the manufacturer. Someday they'll have a clue that the data on most drives is worth far more than the hardware, and that their potential liability, if the data ends up in the hands of an identity thief, is also much greater.
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It&#39;s never a smart move to pick a public fight with Apple Computer, and it&#39;s doubly unwise if that fight involves the iPod in some way.
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Clever concept takes old-school approach to Apple's mythical gadget. In Cult of Mac.
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When I got back from Europe my black MacBook wouldn't boot, it just sat there with a disk icon and a flashing question mark. So I made an appointment at the Apple store in Emeryville to have it looked at. When I got there, there was no wait, they were calling my name. The repair guy opened the Mac, took out the disk, went into the back room, and came back saying the disk was bad, I'd need a new one. How much? $160. How large? 80GB. I've been buying disks lately, I bought a 500GB disk for $150 a few weeks ago, and just bought a 1TB disk for $280. So I knew that $160 for 80GB, even in a portable form factor, was probably a ripoff, but I figured here I am now, I can get the computer working, so I said OK and shrugged it off. The new disk went in, I signed a form, and was about to leave and asked for the old disk and the clerk said it was his not mine. They were going to send it back to the manufacturer. I figured it would be refurbished and sold cheap to someone in a third world country. Little did I suspect.  He got his supervisor. She insisted that the drive belonged to Apple, even though I had paid an inflated price to buy a new one. She showed me the language on the reverse side of the form I signed. It was even worse than she had said. There was no guarantee that the drive they had just put in my Mac was new! It might have been someone else's defective drive. I said it was outrageous. I grabbed a copy of the agreement and left.  I scanned the agreement, highlighting section 4, the part the store manager cited. Now there are a lot of speeches I could give. Here are a few. 1. I buy Macs knowing they're more expensive, but I expect to be treated better. I drive a BMW for the same reason. Luckily there's Mercedes, Audi, Lexus, et al to keep BMW customer service in top form (which it has been so far, I'm on my fourth BMW). I always say this -- Apple service is outstanding when you buy something, but it falls down, often, when you need it fixed. Not always, but often. 2. There are consumer protection laws that require auto repair shops to offer you the old parts. Why doesn't that apply to computer repairs? Or maybe it does. 3. Apple prices are ripoffs, but this is an unusually heinous ripoff. To charge such inflated prices for used parts, they should have some shame. 4. They don't seem to have any fallback when there's a dissatisfied customer. As an Apple shareholder, I think it would work better if store personnel felt they were guardians of the company's reputation. Consider for a moment that you are ripping off the customer. What tools can you offer the sales person to make good with the customer? Could you let the customers who object take their drives home? Could you offer a discount coupon on the next purchase, or free premium support for a year? That they let me walk out of the store, a person who spends thousands of dollars with Apple, feeling like I had been abused, says they haven't got all the glitches out of their retail process.  5. Falling back on the fine print is really lame. I think they should tell you up front, before they do the work, that you're not getting the old drive back. What if the data on the drive can be recovered? What if there are credit card numbers and other personal information on the drive? Source code? Trade secrets? Does Apple really want to treat their customers privacy so shabbily? For what? Don't they already make enough money off the $160 price for the new disk? It's amazing that a company can make it this far, having such special customers, and rarely if ever acknowledging it.
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By Aimie Pardas  IN one of many advertisements where Apple shows the difference between Macs and PCs, Apple pokes fun at how PCs are more vulnerable to malicious software or malware attacks such as viruses.
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_ Apple Computer Inc. has quietly started to block technology created by RealNetworks Inc. to get around the iPod music player&#39;s copy-protection armor.
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There's one problem with Safari for Windows -- Safari sucks. Many Mac users wonât even run it on the Mac.
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Apple's Newton was a failure for its maker, but not for the die-hard Newton community. A leading researcher believes the user community has done a better job looking after the PDA than Apple ever did. By Leander Kahney.
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The row has been brewing almost as long as Steve Job&#39;s computer outfit existed. In 1978 Apple Records sued Jobs and got an agreement that Apple Computer would never enter the music business.
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One's a PC brain, the other's a Mac-head--two PC World editors strongly disagree about owning this week's must-have gadget.
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&#147;The new G5 iMac is the finest personal computer I&#146;ve ever used, hands down,&#148; writes Mike Wendland for the Detroit Free Press. &#147;Nothing comes close. If you have ever thought of switching from a Windows-based PC to a Mac, this is the deal-clincher. It is simply a stunning machine both to look at and to use.&#148; [Oct 05]
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Apple Mac users are still not taking security issues seriously enough, according to a researcher.
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Apple Computer may be facing greater difficulties than previously thought in getting hold of chips to power its high-end personal computers.