Microsoftâs Digital Advertising Solutions
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Microsoftâs Digital Advertising Solutions At Advertising Week this week, Miscrosoft is announcing the launch of âDigital Advertising Solutionsâ and a media campaign to go with it. Itâs an effort to bring together Microsoftâs various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV. The press [...]
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Blog: Why did a collection of tech publishers and venture capitalists lend their voices to a Microsoft advertorial?
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Microsoft&#39;s (Quote, Chart) newest digital entertainment campaign got some play today, as the company announced its latest move into your home on the back of Windows XP Media Center 2005.
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Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
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Welcome to the brave new world of interactive Web advertising.
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Blog: Openads is open source ad player that will compete with Google
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Microsoft is joining search firms Google, Yahoo! and British advertising agency WPP in the battle to sell internet advertising.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Microsoft is pumping out a global $500 million Vista advertising campaign which is expected to serve 6.6 billion impressions in the first few months. Marketing stunts and sponsorships will include a human billboard with 16 dancers, party in Times Square, LeBron James in the TV ads, and CEO Steve Ballmer will greet customers at Best Buy [...]
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&quot;Software giant Microsoft is casting its sights on the digital media marketplace by positioning itself as pro-consumer-choice.
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Microsoft Corp. said on Thursday it may  offer a free, advertising-supported version of its basic word  processing and spreadsheet software, in an apparent bid to fend  off a nascent challenge from Google Inc. in the business  software market.
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A partnership unveiled this week between Microsoft, MediaCart Holdings, and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
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Search giant argues Viacom's agreement to shift its ads from DoubleClick to Redmond's ad platform shows online ad competition concerns are unfounded. Microsoft, naturally, disagrees.
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INTEL AND MICROSOFT are to hold a joint advertising and marketing campaign aimed at plumping a PC at the centre of a converged digital home.
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Microsoft wants to give its online advertising and online services business a major boost, ending years of business and technology defeats at the hands of Google.
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Microsoft is offering a new subscription model to small businesses that will allow them to use the company&#39;s software for less cost than the currently available licensing model.
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Microsoft and Intel recently announced a new advertising campaign entitled &quot;Digital Joy&quot; aimed at increasing awareness of living digital entertainment products, particularly Microsoft&#39;s Media Center software.