The Scoble scuffle: Facebook, Plaxo at odds over data portability
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When a popular blogger revealed that Facebook had banned his account, the Web erupted in speculative chatter. But where should they really be pointing fingers?
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Researchers learn that social network users are willing to sell their personal data for site features.
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(InfoWorld) - Many Web developers these days feel a sleep-depriving mix of unbridled enthusiasm and nagging concern over Facebook's social-networking platform. Opened to external developers three months ago, the Facebook platform and tools are well designed and offer developers generous revenue opportunities rare among social networks, along with a fast-growing and deeply engaged community of people. However, this paradise is already getting soiled by developers who, eager to spur the adoption of their applications, design them with self-promotion features that many say are deceitful and trigger annoying and abusive actions,Â such asÂ bulk unsolicited e-mails and intrusive message displays. Although Facebook has acknowledged the problems and in recent weeksÂ outlined corrective measures, it's critical for the company to quickly tighten its rules and unleash stricter penalties, developers say. "It's definitely a problem that needs to be solved. There are additional steps Facebook could and should take," said Ali Partovi, CEO of iLike, which rebuilt its music-discovery site within Facebook in May. As things stand now, the situation is a cat-and-mouse game, with developers seeking and exploiting loopholes in its terms of service and the company plugging them after the fact, he said. By then, however, the damage is done, and the developer who exploited the loophole boosted adoption of his application, to the detriment of competitors who respect the terms' spirit, Partovi said. That prompts honest developers to look for the next loophole as a defensive competitive measure. "That creates an unnecessarily bad environment," he said. "If the rules were simply enforced with clearer penalties, these companies would all fall into line quickly." Partovi said his company has been watching this situation from the sidelines, because, in its category, iLike has a dominant position and feels little competitive pressure. But he sympathizes with developers embroiled in competition with each other. "When you see your direct competitor exploiting a loophole and growing very rapidly and beating you, it's hard to resist the temptation," he said. "To some extent the blame is on Facebook." This comes from someone who otherwise couldn't be happier with the Facebook platform and with the effect it has had on his company. In just three months, the iLike Facebook application has close to 7 million users, almost twice as many as on the company's own Web site, leading to a doubling of the company's revenue, Partovi said. Unlike other social-networking sites, which limit the revenue-generating capabilities of external applications, Facebook has a policy widely considered generous, letting development companies run ads and engage in other commercial activities. This has contributed greatly to the attractiveness of the platform for developers. At press time, Facebook's directory showedÂ more thanÂ 3,500 applications built for the site by outside developers. "The monetization is one of the most unique things they are doing," said Tim O'Shaughnessy, a co-founder and partner at Hungry Machine, which has developed about 15 Facebook applications. "That's what's causing the fervor over the application development. People are looking at the potential to enhance their business. It's not just a distribution play. It can put real dollars in your pocket." Joseph Aigboboh, co-founder of J-Squared Media,Â another Facebook developer, agreed. "Facebook has created an opportunity to build literally any product and spread it virally to achieve unprecedented rates of growth and retention. This means that with a relatively cheap budget, companies can build lucrative products and services [and] drive revenue," he wrote in an e-mail. It's no surprise then that some developers have been overeager in their attempts to boost adoption of their applications and generate revenue, while looking for ways to bend the rules. This week, Dave Morin, Facebook's senior platform manager, addressed the concerns about annoying and abusive applications in an official blog posting, and announcedÂ steps have already been taken, with more coming. Facebook wants the popularity of applications determined by how useful and entertaining they are. Thus, it's shifting how it measures application popularity in its applications directory away from total users and toward user engagement, he wrote. Vowing to protect members' experiences on the site, he said the latest release of the Facebook Markup Language -- version 1.1 -- changes how profile boxes display content, removing applications' ability to display profile content to visitors and hide it from profile owners. The company is also limiting applications' ability to contact members to crack down on spamming of deceptive and misleading notifications. Facebook's user experience has traditionally been considered significantly more elegant, controlled, and organized than the one from key rival and social-networking leader MySpace. Although MySpace remains more popular, Facebook has been gaining momentum for the past 12 months. Its user ranks have ballooned to 37 million active users today from 12 million in December.Â More thanÂ half of its active members return to the site daily. A company called Slide, which creates "widget" applications for social-networking sites and is big on MySpace, jumped on the chance to set up shop on Facebook, which has quickly become one of its most important platforms. Although Slide has created some of the most popular Facebook applications, its detractors have criticized it for engaging in some of the inappropriate tactics flagged by Morin. But Slide's CFO Kevin Freedman said that Slide is as interested as anyone else in providing a good user experience on Facebook and elsewhere. "We listen to our users' feedback first and foremost. Regarding some of those [critical] comments, we haven't necessarily seen the same response from our users and that's really what drives us," Freedman said. Chris Kirkland, CEO of MrKirkland.com, a Web design and development firm, has created three applications for Facebook, but has been unimpressed with the developer program. "I very much consider Facebook to be 'learning on the job' with the development platform," Kirkland wrote in an e-mail. The tools and resources Facebook provides to developers could be better, he wrote. "Overall we have been extremely disappointed. The documentation is reasonable, though sometimes inaccurate, but by far our main complaint is the diabolically poor level of communication. We have a feeling that we are dealing with a bunch of overbusy college kids," Kirkland wrote. He blames this lack of communication for a situation that led Facebook to yank one of his company's applications from the site with, he says, nary an explanation and, in his view, without justification. The application, designed to let members track visits to their profiles, received initial approval from Facebook, but then the company turned around and banned it because it lacked a feature Kirkland says they never told him would be required. He's fuming that a similar application from a competitor continues on the site. "We were given no opportunity to alter the application, no warnings that they would do this, and my attempts at discussing the erroneous TOS reports with Facebook merely received generic replies," he wrote. Aigboboh, of J-Squared Media,Â also sees room for improvement in communicating with developers. "The main issue we see is that Facebook doesn't allow its developer community to interact with Facebook itself very well," he wrote, adding that he suspects Facebook is aware of this and working to correct it. On a related matter, Hungry Machine's O'Shaughnessy, echoing others interviewed, said Facebook could also do a better job of giving developers advance notice of changes on the platform back end that require applications to be adjusted. Ultimately, most developers interviewed said they hope Facebook will rein in the overeager developers and smooth the other wrinkles in the program. "The platform is still very young. As it matures, it'll get more robust and problems we experience today will start to go away," O'Shaughnessy says. "For the stage at which the platform is, we're pretty happy with it." "The people behind the Facebook platform are very smart. I'm confident they will take more steps to improve this," iLike's Partovi said. "It's like the Wild West now, but I don't think [the abuses] will last very long." Facebook didn't respond to several requests seeking comment for this story.
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Flawed ActiveX controls used to upload photos on the popular social networking sites Facebook and MySpace can be used by hackers to snatch control of Windows PCs, according to security researchers.
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Facebook wants to make the data its members enter into the social network&#39;s profiles portable, so that they can move that data to other online services if they want, the company&#39;s CEO said Wednesday.That Facebook doesn&#39;t let them do this today is &quot;a flaw in the system&quot; and something the company wants to fix, CEO Mark Zuckerberg said at the Web 2.0 Summit in San Francisco.&quot;It&#39;s the users&#39; data. We want to [make it portable.] That&#39;s the goal,&quot; he said during a keynote speech in which he fielded questions from moderator and conference chair John Battelle and attendees.However, when pressed to provide a timetable for when Facebook might do this, Zuckerberg refrained from making a deadline commitment. &quot;I don&#39;t know,&quot; he said.The massive response from outside developers who have built, to date, about 6,000 applications for Facebook has been &quot;incredibly humbling,&quot; he said.Because&#160;Facebook chose to open up the platform&#160;at an early stage of its development, instead of refining the program internally for several years, the company is learning as it goes along, he said.That is partly the reason why the wording on the terms of service for developers may be read as giving too much power to Facebook over the third-party applications on its platform.However, Zuckerberg said Facebook isn&#39;t interested in &quot;yanking&quot; popular applications so that it can build them itself.While Facebook has to reserve the right to build whatever application it deems core to its social network, it doesn&#39;t plan to trample on its developers and steal their thunder.&quot;It wouldn&#39;t be good for us if we did that,&quot; he said.Opened to external developers in May, the platform is seen by many as containing well-designed tools and offering developers generous revenue opportunities, despite the terms of service language that Battelle highlighted and that has concerned developers who are investing time and money in creating Facebook applications.Still, Facebook has already had to step in and curb the behavior of some applications which, designed with self-promotion features intended to spur their adoption, annoyed users with unsolicited e-mails and intrusive message displays.Zuckerberg said it may take many years for the Facebook platform to reach a level of maturity, and in the meantime, the company will work hard to continually improve and refine it.He remained tight-lipped when asked about rumors that the company is in the latter stages of securing financing from a major Internet company, like Google or Microsoft.&quot;How&#39;s the financing going?&quot; Battelle asked him. &quot;Very well. We&#39;re almost all wrapped up,&quot; Zuckerberg answered, declining further comment.Facebook will likely more than double its staff of 300 to about 700 in the coming year, growth that Zuckerberg acknowledged is intense. Many of the new hires are referred by employees, he said.Asked if Facebook is contemplating hiring an experienced CEO to run the company, as fast-growing startups often do, Zuckerberg said that the focus is on &quot;developing a really good team,&quot; in part because there aren&#39;t many seasoned CEOs experienced in social networking.Zuckerberg also suggested that the company may be developing its own advertising platform, but declined to offer details, keeping mum when asked if the ad platform will syndicate ads outside of the Facebook site, thus becoming a potential competitor to networks from Google, Yahoo and others.Asked about the investigations from some U.S. attorneys general offices into Facebook&#39;s operations and policies regarding objectionable content and the presence of sexual predators among its members, Zuckerberg said the social network gives users very granular control over what data they share, how they share it and with whom.However, he acknowledged that he&#39;s not very familiar with how the company complies with civil and criminal investigation subpoenas.Founded in 2004, Facebook&#39;s popularity has been ballooning for the past year or so. Its user ranks have increased to 47 million active users today from 12 million in December. Over half of its active members return to the site daily.Web 2.0 Summit ends Friday.&#160;
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By Leslie Brooks Suzukamo, Pioneer Press, St. Paul, Minn.  Feb. 10--Google. MySpace. Facebook. YouTube. They're not just insanely popular phenomena: They also are businesses that require superpowerful computers distributing mountains of data in microseconds to eager users.
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(InfoWorld) - It may seem like tilting at windmills, but Wallop Technologies expects to shake up the social networking market, currently dominated by entrenched players like News Corp.'s MySpace, Facebook, and Friendster. Wallop is betting that a slick platform based on Adobe Systems' Flash multimedia system, an absence of ads, and a community of third-party developers will set apart its social networking site, which it will announce on Tuesday at Demo Fall in San Diego. A private companyÂ spun off from Microsoft's research unit, Wallop hopes its service will primarily draw people between the ages of 18 and 25 who value its "high-end" yet intuitive user experience, said Karl Jacob, the company's chief executive officer. Wallop's Flash platform is open to developers, so that they can create modules for members to dress up and enhance their social network profiles. Some of these modules will be free. Wallop will share revenue with the developers from the sale of others. Goowy Media, a San Diego startup, will offer several modules for Wallop, and, at least for now, all will be free, said Alex Bard, the company's president and CEO. For Goowy, offering modules for Wallop is a way to promote itself and its Flash-based Webtop application, which includes e-mail, calendar, contacts, games, instant messaging, file storage and optional add-ins. This is the first deal of its kind for Goowy, whose executives decided to feature its work on Wallop after being impressed with the service's user interface, Bard said. "They have created a great new experience," Bard said. "They're not taking a me-too approach to social networking, and that's very smart." To address the privacy and safety concern affecting MySpace, Wallop will provide very granular access features so that members can control who has access to their profiles. Wallop also impressed Jupiter Research analyst Joe Wilcox. "It's a very different type of user experience. Instead of interacting with static Web pages, there's a lot of motion and fluidity in it. It's more alive." Now, it remains to be seen if Wallop will be able to attract a critical mass of people and if enough of them will be willing to spend money on purchasing modules for their profiles, Wilcox said. "It's not just about having a great place. You need to have people there," Wilcox said. Another interesting issue will be whether Wallop ends up competing with Microsoft's Windows Live Spaces blogging service, which has been adding social networking features. Jacob believes Wallop will appeal to a younger, more specific demographic group than does Live Spaces. Microsoft owns a stake in Wallop, which is also backed by investors like Norwest Venture Partners, Bay Partners, and Consor Capital. More information isÂ available here.
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Google and Facebook join DataPortability WorkGroup, improving social network portability but raising privacy concerns.
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Last summer, when I was exploring the edges of Twitter, and building a voicemail service that hooked into Twitter with BlogTalkRadio, and then hooking my digital camera up to Twitter through Flickr, it seemed inevitable that Twitter would eventually support "payloads" so that objects like pictures and MP3s could hitch a ride on a Twitter message without using up any of he 140 characters, and with a neat url-less display.  The idea just kind of sat there, we've been quietly using the services, accepting their awkwardness, but without direct support from Twitter, they probably won't become mainstream.  Along comes Twitxr, in a post by Mike Arrington on TechCrunch, and I go -- why? This doesn't seem right. Too many steps. I have it much easier, Twitter is hooked right up to my camera, I never have to get my desktop or laptop in the loop when I want to post a picture. To prove the point, I'll now take a picture of this post, and shoot it up to Twitter.  So now Twitxr basically says it's time to give up the wait for Twitter, and maybe they're right, but for this??? I don't really think this is what I want. If I have to use a whole new Twitter for photography, I probably want it to be Flickr, which I already use, whose API we've already mastered, whose scaling we trust, and even though Yahoo's future is in doubt, it's more certain than that of a startup. Choice #1, if the Twitter guys are listening, is to go ahead and help us, your developers, create something seamless out of what you already have. No matter what it's easier for users to stay with what they're already using. It really isn't, it seems to me, in your interest to have users switch?? Twitxr throws down a challenge to both Flickr and Twitter. To Twitter: Scale, scale, scale and add payloads to the API. To Flickr: Go ahead and do an event streamer for pictures.
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(200 sec.) Will Facebook's aggressive strategy make it look like MySpace?
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The EOS combines multimedia delivery services, a social network platform, and tools for service providers.
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Dare Obasanjo works at Microsoft.  In his blog post about the Yahoo layoffs, in a postscript, he indicates that Microsoft is interested in creating a Twitter clone.  I've said openly, on Twitter (and now here) that I would like to be part of a venture that aims to create a scalable Twitter. I've had several conversations with people who are attempting to do this. I haven't done a deal yet. My bet: There will be a lot of growth in Twitter in the coming years, and it seems likely that the Twitter company will not be able to scale their systems to meet the demand. There are features that should have been in the product and in the API months ago that are on the back-burner, likely due to Twitter's constant battle to meet meet demand (scaling). As a user, I'd like to view the product and the company as a black box, but that's impossible with the system glitches and outages. What users are doing now with Twitter is far more important, imho, than the servers, or the company. The company, understandably, thinks their issues are most important, but that's a matter of perspective. We don't own any stock in the company, so our perspective reflects that. To us, they're a utility. All this is a verbose way of saying that Microsoft applying their resources and scaling knowhow to this problem woud be an interesting development.
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Plaxo, which makes software for  PC users to keep address books up-to-date, said on Sunday it is  helping millions of members open up their online datebooks to  build social networks like MySpace or Facebook.
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Paul Jones has posted a teaser concerning his talks(s) at the upcoming php|works conference this year. One is about organizing your applications to make them easier to maintain and work better and the other is a follow up to some previous benchmarks he created comparing several of the popular PHP frameworks.   About The Benchmarking Talk - Easy one-liner: "Statistical Histories for Fun and Profit." And I do mean profit: the better your apps runs on a given stack, the more eyeballs you get on your ads (or, the more users you can handle).   He will be talking about why benchmarking your app is important, how to benchmark a framework and, the thing everyone's waiting for - his benchmark stats comparing several popular frameworks.   Paul also requests that, if possible, one developer from the teams of each of the other frameworks (besides Solar of course) could be in attendance to critique the talk and help point out issues either with the talk or in his methods.
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The new Facebook application for the Rhapsody music service shows some of the advantages of integrating powerful applications into Facebookâs environment.
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The Web 2.0-social networking phenomenon&#39;s seemingly irresistible force field has ensnared yet another niche: travel.Dopplr, a hosted service, allows users to track the travel schedule and whereabouts of themselves and their friends through a visual interface reminiscent of Facebook, rather than traditional means such as e-mail.Although the application is still in private-beta phase, its backers have wasted no time in courting workers in large enterprises -- those with the most intense travel schedules. While for most users, Dopplr is invite-only -- a buzz-building gimmick harkening back to the early days of Gmail -- the company more recently created the Dopplr 100. Employees from the 100 companies on the list can sign up for the service. Among the 100 are Sun, Microsoft, and IBM.Other startups, such as Tripit, are also trying to marry social networking and travel itineraries. Tripit takes user-submitted information such as airline and hotel confirmation e-mails and uses the data within to generate a tailored itinerary, replete with maps, local weather info and the like. It also allows users to create lists of friends.But Dopplr may stand out in terms of early buzz -- the company claims nearly 100,000 users -- and for quickly orienting itself around business users.Dopplr&#39;s chief operating officer, Taneli Tikka, said the company&#39;s enterprise ambitions arose from research into their existing user profiles. &quot;We analyzed the user base and found that clearly there were industries ... that were using it more than others,&quot; he said.James Governor, an analyst in the U.K. with Redmonk, is a vocal cheerleader for Dopplr. (Governor also shares an office with Dopplr founder Matt Biddulph, but says their business relationship ends there.) Governor recently issued a challenge to software companies listed on the Dopplr 100 through his blog, urging employees to sign up.He says Dopplr ultimately provides &quot;manufactured serendipity,&quot; for social and business-related scenarios.For example, if you had to travel to a distant city on business, you might well spend the night in your hotel room alone. But Dopplr could alert you to the presence of a friend or colleague who by happenstance is also in town, Governor said.Governor also notes the enduring presence of Web 2.0 conferences, despite the ever-growing richness of the communication-centric technologies that give rise to such events. &quot;Increasingly we work and meet in online interactions. .... That&#39;s not to say it&#39;s not rich, but it&#39;s no substitution for face-to-face contact.&quot;&quot;Some people don&#39;t like other people, and Dopplr probably isn&#39;t for them,&quot; he joked.Dopplr could also help enterprises save time and money, Governor speculated. A company might send three teams of workers with slightly overlapping responsibilities abroad on separate trips over time, for different reasons. &quot;With Dopplr you might be able say wait, let&#39;s send one guy on all three calls.&quot;The question outstanding, though, is how Dopplr will evolve its service into something fully enterprise-ready.One crucial topic for CIOs is security. Business users have given Dopplr feedback regarding this issue, according to Tikka. &quot;That&#39;s definitely something we need to carefully look at. We think companies should keep their confidential information with them and keep it confidential,&quot; he said. &quot;We would only be limited to kind of trivial stuff that doesn&#39;t really help if someone was to eavesdrop.&quot;In the meantime, Tikka said, Dopplr plans to monetize its service through a couple of avenues. Later this year, the company hopes to offer subscription-based premium accounts, which would include assorted value-added services to the basic platform. The company also intends to deliver finely tuned commercial advertising based on user profile information. Also in the works are plans to extend the Dopplr 100.
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Plaxo, an early social networking site  that has been overtaken by Linked In and Facebook, is up for  sale, The New York Times reported on Thursday in its online  edition.