Ad spending slower than expected in 2007
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U.S. advertising spending is expected  to grow this year at an even slower rate than previously  forecast, as a sluggish economy has corporations scaling back  budgets and looking for less expensive marketing choices,  according to a new report.
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Ad spending was mostly  tepid in the first quarter, with network and spot TV falling  compared with last year&#39;s Olympics and both the newspaper and  radio sectors also weak.
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EBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.
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Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
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InfoWorld - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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This year has been tough for drug manufacturers and the advertising agencies that have been charged with marketing their products.
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Procter &amp; Gamble Co. has spent $1.5 billion on advertising in the first half of the year according to figures from Nielsen Monitor-Plus, a division of Nielsen Media Research.
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U.S. advertising spending rose a disappointing 4.1 percent last year, hurt by cutbacks by carmakers General Motors Corp.  and DaimlerChrysler  , tracking firm TNS Media Intelligence said on Tuesday.
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Newspapers across the country have been reducing comic strips in the face of sluggish advertising revenue and rising paper costs.
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Business & money: Like-for-like sales grow at slowest rate for a year as consumers rein in spending.
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The $2.6 million the candidates have spent on Web banner ads is less than 1% of what they have poured into TV ads.
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Growth in the final quarter of 2007 slowed to half the pace Wall Street was expecting, new figures show
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Analysts are trimming online ad spending forecasts in light of U.S. mortgage crisis, but say search marketing will be least affected.
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The New York Times Co. said November advertising revenue declined 3.8 percent. Total company revenue, excluding TV stations up for sale, declined 1.7 percent to $278.5 million, the publisher said. The drop reflects the industry's continued loss of advertisers to other media. Ad sales at the New England Media Group, led by The Boston Globe, slid 11 percent to $36 ...
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A precipitous slowdown in advertising growth has raised new questions about AOLâs transformation plans.
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The economy limped ahead at just a 0.7 percent pace in the first quarter, the slowest in more than four years. Some businesses clamped down on spending, given the uncertainties about the severity of the housing slump.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.