Advertising: Fashion Paper Joins Bottom-of-the-Front-Page Club
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Womenâs Wear Daily has become the latest newspaper to sell advertising space on its front page.
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While Vogue's September issue is still offering its famously dramatic images of 6-foot beauties clad in high fashion, the publication is adding an extra element that is a bit more utilitarian - online shopping.
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A mistake in Women's Wear Daily causes a photographer for The New York Times to have a case of dÃ©jÃ  vu.
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Rumors about another press release purveyor are flying off the presses.
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Not long ago, fax machines and e-mail inboxes at Vogue, the world's premier fashion magazine, were briefly assaulted with thousands of angry letters. Not about the latest gorgeously photographed fashion trends or beauty products in its influential pages, but about a single, colorful ad: for Camel No. 9 cigarettes.
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There is a growing frustration among designers as they face an onslaught of competing labels from celebrities.
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).
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Forbes has spent nearly a century covering businessmen clad in Brooks Brothers shirts and gray flannel suits. Now the magazine empire is aiming at executives who prefer Prada skirt suits and Balenciaga pumps.
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MySpace is getting into the book business.
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The Wall Street Journal is moving to a smaller width and making other design changes in an effort to save money, draw in new readers, and make the paper available in more places.
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The quiet clothing industry powerhouse is undergoing a makeover in an effort to attract style-conscious consumers.
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In a media marketplace heavy on celebrity news, stories are interesting, but pictures reign supreme. Want proof? Just look at the price tags.
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An advertising agency for a California winery recently bought space in a magazine where few (if any) ads have gone before.
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The "cheap chic" retailer's results are hit-or-miss.
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IRVINE, Calif., Feb. 2, 2007 (PRIME NEWSWIRE) -- "Savvy companies are targeting the 'MySpace Generation', an enormous consumer demographic," stated SmallCap Sentinel analyst D.R. Clark.
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The New York Post is introducing Page Six Magazine as a Sunday insert. The title refers to The Postâs gossip page, but the magazine will be broader than its namesake.
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While Vogue's September issue is still offering its famously dramatic images of 6-foot beauties clad in high fashion, the publication is adding an extra element that is a bit more utilitarian &#151; online shopping.