Sony says North American PS3 holiday sales hit 1.2 million
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Sony Corp sold 1.2 million PlayStation 3 video game consoles in North America over the holiday season, the company said on Sunday.
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PLAYSTATION 3 will use the Blu-ray Disc format, while a new, slimmer PlayStation 2 will go on sale internationally early in November.
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Japan's Sony Corp. said on Tuesday it  would launch a new version of its popular PlayStation 2 game  console in the United States and Europe on Nov. 1 at a price of  $149 and 149 euros ($181) respectively.
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U.S. sales of video game hardware  and software were $1.18 billion in January, down 6 percent from  a year earlier, with Nintendo Co Ltd's  Wii console  once again outselling its rivals.
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(InfoWorld) - Sony is confident it will hit shipment targets for its recently launched PlayStation 3 game console, its president said Thursday. Prior to theÂ launch of the PS3 in November, Sony said it would ship 2 million consoles this year in Japan and the U.S. and 6 million by the end of its financial year in March 2007. Those targets remain achievable and won't be changed, said Ryoji Chubachi, Sony president and chief executive officer of the electronics business, in a briefing with reporters at its Tokyo headquarters. "With the PS3 the bottleneck has been availability of blue lasers but now production of those has been launched in volume," he said. "We did take time preparing ourselves but as of today we have reached our target production rate. Based on projections for this year we will reach [the PS3 shipment targets]." The PlayStation 3 was launched in Japan on Nov. 11 and in North America, Hong Kong and Taiwan on Nov. 17. Around 81,639 PlayStation 3 consoles were sold over the launch weekend in Japan, according to market data from Media Create. Demand for the console vastly outstripped supply but sales have dropped each week since the launch due to scarcity, according to the figures. Media Create estimates 42,099 units were sold in the first full week of sales and then 32,622 units in the week from Nov. 20 to Nov. 27. For the following week, the latest for which data is available, sales were lower still at 31,436 units, the company estimated. The PlayStation 3 had been due to launch in Europe in November but the laser shortage meant Sony postponed the European launch until March 2007. That date remains unchanged, said Chubachi. The executive also said that Sony will keep looking at ways of reducing the manufacturing cost of the console so that it can turn a profit on the PS3 as quickly as possible. Traditionally, game console makers have sold their machines at cost or a loss and then relied on game software sales to make a profit. In the case of the PS3, production costs are high and losses run at between $240 and $305 per console sold, according to a parts breakdown by iSuppli Corp. One of the reasons the PS3 is relatively expensive is the Cell processor that sits at its heart.Â Developed by Sony, Toshiba, and IBM, the chip is one of the most powerful yet developed and last year Sony created a team to look at how to use the chip in applications other than gaming. Chubachi said the team remains focused on this task but he declined to detail when the Cell might find its way into a television or other consumer electronics product.
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Worldwide sales of Sony Corp.'s PlayStation 3 are expected to reach 11 million by the end of this fiscal year, a senior executive said in an interview published Saturday.
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TOKYO - Sony Corp. showed Tuesday a smaller book-size PlayStation 2 going on sale worldwide next month that will help the Japanese electronics and entertainment giant cut costs as video-game consoles continue to drop in price.
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Sony will ship only 2 million PlayStation 3 systems this year, not 4 million as previously announced. And Europe won't get PS3 at all until 2007. From the Game|Life blog.
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Electronic Arts Inc., benefiting from brisk holiday sales of video games used on Sony Corp.'s new Playstation 3, exceeded Wall Street's earnings expectations Thursday despite fiscal third-quarter sales that dropped 38 percent.
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Sales of video game hardware and software were up in December from a year earlier as holiday shoppers snapped up new consoles, market research firm NPD said.
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LOS ANGELES/TOKYO  - Sony said on Wednesday it   would delay the launch of its PlayStation 3 game machine in   Europe and other regions to March from November due to   inadequate supply of a key component, missing the critical   Christmas shopping season.
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Wii sales lead, but Sony's PS3 consoles hit 1 million in sales in record time.
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Nintendo Co. Ltd.  sold 476,000 units of its new Wii video game console in the United States in November, more than twice the number of PlayStation 3s sold by rival Sony Corp. , as the two consoles debuted mid-month, research group NPD said on Friday.
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Sony says its net profit is up 25 percent; PS3 sales are up, but still behind plan.
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Sony Corp. on Thursday cut the price of its PlayStation 3 game console in the U.S. and announced an even cheaper model that will arrive before the holiday shopping season.
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Sony Computer Entertainment President Ken Kutaragi announced a drastic 20% price cut for the PlayStation 3 game console, in time for its November 11 premiere in Japan. The 20 GB model will now sell for about USD$429, instead of the USD$515 originally planned.
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Sony Corp. said on Thursday it sees no  need to change its target to ship 2 million units of its  PlayStation 3 game console worldwide by the end of December and  6 million by the end of next March.