Romney Homes In on a Message That Will Stick
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For months, the pricey image machine that Mitt Romney assembled to sell himself to the American people had marketed him as both "Mr. Fix-It" and "Mr. Conservative Values," reflecting what top aides say was a difference of opinion among his cadre of media consultants and strategists.
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Mike Nolan stays on message with a consistency that has even surpassed the Bush administration at this point. Come to think of it, the San Francisco 49ers' coach's public discourse sometimes sounds an awful lot like a presidential briefing.
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Republican presidential hopeful Mitt Romney is airing a new television ad that features him jogging while an announcer extols his ability to meet "extraordinary challenges."
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In a night when the top Republican presidential candidates repeated the messages they've delivered elsewhere, Mitt Romney tried to capture the attention of Florida activists Saturday by surrounding himself with local supporters.
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U.S. Republican presidential hopeful  Mitt Romney vowed to press ahead with his campaign for his  party's nomination despite losing several key primary contests  on Tuesday to rivals John McCain and Mike Huckabee.
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Republican presidential hopeful Mitt Romney praised the virtues of faith, family values and immigration as he courted Hispanic voters.
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A week ago, Mitt Romney had a grand vision of a 50-state election strategy that would catapult him from Iowa and New Hampshire across the nation and on to the Republican presidential nomination.
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âFoot-in-mouthâ senator has found a new strategy to stay on message.
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Conservatives concerned about inconsistencies in Republican Mitt Romney's record on gay marriage and abortion said Tuesday the Massachusetts governor has some explaining to do. For now, at least, the potential presidential candidate isn't talking.
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As a presidential contender, Mitt Romney has the looks, the money and the campaign machine. He also has something of a candor gap.
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With recession fears growing, Mitt Romney's latest television ad is part resume, part resolve. And all reassurance.
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Republican Mitt Romney, trying to prevent a potentially crippling New Hampshire primary loss, cast himself as a change agent Saturday as he tried to repel rival John McCain and answer Iowa caucus voters who showed they have tired of the status quo in Washington.
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Republican Mitt Romney will formally announce his candidacy for president on Feb. 13 in Michigan, his native state and an important early test for the GOP nomination, a campaign aide said Tuesday.
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Don't say Mitt Romney won't go the extra mile for a vote.
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Former Massachusetts Governor Mitt Romney declared his intention to run as the Republican candidate for president on a platform of family values, small government and a hard line against terrorism.
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Republican Mitt Romney said Wednesday that if elected president he and his wife will not embarrass the nation by their conduct in the White House as happened in "the Clinton years."
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Mitt Romney turns 60 on Monday, a personal milestone but also a line of demarcation in the unfolding race for the 2008 Republican presidential nomination.