Blockbuster Super Bowl ad to promote online service
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Blockbuster Inc. will reanimate a  pair of furry mascots this weekend in a new Super Bowl  television commercial designed to boost subscriptions to its  online DVD rental program.
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The companyâs effort is intended to create online destinations for individual movies, television shows, bands, celebrities, games and other types of entertainment.
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For the first time ever, football fans will be able to download video highlights of the Super Bowl, and they will be offered exclusively through Apple Inc.'s online iTunes Store.
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Blockbuster Inc., which has been losing money on online movie orders, is boosting prices of its DVD-by-mail service for new customers and some existing ones by up to 40 percent.
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Blockbuster Inc, the No. 1 U.S.  movie rental company, began offering free in-store rentals to  subscribers of online rival Netflix Inc. on Tuesday as it tries  to take market share from Netflix and reach its year-end  subscriber goal.
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The healthy primetime TV ad  market is extending to football.
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Blockbuster Inc., which is struggling for growth as the Internet transforms the movie-rental business, said Tuesday that it&#39;s prepared to launch an unsolicited takeover bid for rival Hollywood Entertainment Corp.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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TiVo's yearly analysis of Super Bowl ads shows that vitamin-water ads beat out ubiquitous beer ads for most-viewed during Sunday's game.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.
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The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl by submitting video clips to its Web sites.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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In an obvious attempt to attract its rival's customers to its own online movie rental service, Blockbuster will let Netflix subscribers with a Blockbuster membership rent movies from its stores for free through December 21.
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12/29/04- Blockbuster is stepping up the pressure in its bid to take over rival video rental chain Hollywood Video. Blockbuster says it will present its $11.50-per-share offer for Hollywood Entertainment directly
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According to industry reports, Toshiba has invested nearly $3 million for a 30-second advertising spot in Sunday's Super Bowl. The company plans to use the spot to highlight its lineup of low-priced HD-DVD players.