NBC Reverses Slumps, Sees Olympics Viewers Rise
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One week into its coverage of the  Athens Olympics, television network NBC has mounted a comeback  in viewership worthy of U.S. gold-medal gymnasts, reversing an  early slump to post ratings well ahead of four years ago.
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Overnight ratings for Game 4 of the Stanley Cup finals were up from the previous game and down from last year.
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NBC Sports, a fringe player in the online sports market, said Tuesday it redesigned its Web site and bought a leading fantasy sports site to attract more advertising revenue by offering original football-related content and its own fantasy games.
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NBC's peak-time Live Earth show is seen by an average of 2.7 million TV viewers, fewer than a re-run of Monsters Inc.
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Diminished interest in early-season shows, including "The Apprentice," has NBC questioning its strategy of starting its season early.
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NBC's two late-night franchises are coming back. Will the laughs come with them?
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NBC, which finished fourth in the   prime-time ratings last spring, was the No. 1 network on the   opening night of the new U.S. broadcast season, according to   figures issued on Tuesday by Nielsen Media Research.
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NBC, off to a rocky post-"Friends"  start in the ratings this fall, is counting on a rebound with  supernatural dramas, quirky comedies and a supermodel reality  show, its executives said on Wednesday.
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A look at NBC's coverage of the summer Olympic games from Athens:
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U.S. swimming sensation Michael Phelps may have come up short of seven gold medals, but NBC Universal exceeded its own Olympic expectations. Nearly a week before the 2004 games ended, the company's broadcast and cable outlets had already outdrawn the total audience tuning in four years ago.
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Fueled by football, NBC  won last week&#39;s ratings race in the key adults 18-49  demographic. But CBS returned to No. 1 in total viewers after  finishing second the previous week.
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LOS ANGELES  - Desperate for original programming, NBC put a revamped "American Gladiators" on its schedule card with a two-hour premiere Sunday night. The show had been off the air for a decade. Even then, it appeared only in syndication, presumably too embarrassing a spectacle to interest network programmers.
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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It must have felt like the good ol' days at NBC: the three most-watched prime-time programs and "Nightly News" back on top of the ratings. Too bad it's the middle of summer, when few people are paying attention.
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During the 1,210 hours of Olympics coverage across the NBC Universal networks, audiences were exposed to 13,000 to 14,000 commercials.
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Minus "Friends" or any big breakout hits, NBC has stumbled out of the starting gate this TV season. The once proud peacock lost again last week in the only ratings battle it cares about, among the 18-to-49-year-old demographic that advertisers seek, Nielsen Media Research said Tuesday.
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NBC's broadcast of the 2004  Olympics has gotten off to as bumpy a start as the U.S. Olympic  team itself, with prime-time ratings for the first three days  of the Summer Games down slightly from four years ago,  according to figures released on Monday.