ITV says advertising picking up
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ITV has reported a sharp increase in half-year profits and says advertising revenue growth is accelerating. The firm, which controls more than half
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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Annual profits at broadcaster ITV fall  as a result of a continuing decline in advertising revenues.
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BSkyB sees its share price rise after it reports better-than-expected new subscriber numbers.
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Bedroom broadcasters will soon be able to get  share of the money that website makes from advertising
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For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays.
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A deal with an advertising agency shows TiVo making some fancy moves.
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The service famous for helping TV watchers skip advertisements gets ready to lard viewers' queues with interactive commercial messages.
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Ford Motor Co.&#39;s flagship division is launching a late-year US advertising blitz â-ncluding an appearance by the late Hollywood action hero Steve McQueen â -boost sales of its new cars and trucks.
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IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
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ITV, the biggest British commercial television network, on Wednesday forecast further falls in crucial advertising revenues after a poor 2006 -- a year in which it also got a new chief executive and faced a takeover bid.
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Storied U.S. television network NBC, fresh from vaulting to media conglomerate status by acquiring control of Vivendi Universal's entertainment assets, is entering another new area: outdoor advertising.
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Media company E.W. Scripps Co. SSP.N  on Wednesday raised its forecast for broadcast television  advertising revenue in the current quarter, citing a  stronger-than-expected market for political commercials in  October.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
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New technology will still allow advertising to get through to viewers.
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Daily Mail & General Trust reports a 9% rise in annual profits and points to signs of recovery in the advertising market.