AT&T plans edgy wireless ad campaign
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AT&T Inc  said on Tuesday it was  launching a new corporate advertising campaign, with ads  designed to convey a younger, edgier style associated with  wireless.
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In a detour from the cellular industry's rush toward tricked out smart phones, AT&T Wireless Services Inc. (AWE) may introduce a device that can't be used for voice calls...
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Alltel Corp.  has stepped up  efforts to sell itself to carriers such as AT&T Inc. ,  Verizon Communications Inc.  and Sprint Nextel Corp.  , said people familiar with the matter, as the Little  Rock, Ark.-based wireless company tries to chart a new future,  The Wall Street Journal reported.
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The auction for rights to a highly valuable swath of the nationâs airwaves will begin Thursday and is expected to include multibillion-dollar bids from the nationâs two biggest wireless phone companies.
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Results also show that many are willing to switch to AT&T to get their hands on one.
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NASCAR prefers Nextel Eager to promote its re-branded wireless network, AT&amp;T has upped the ante in a legal battle with NASCAR, the American auto racing association inspired by the law-defying exploits of hard-driving whiskey bootleggers. Yesteray, in Atlanta, Georgia, NASCAR filed a $100m suit against AT&amp;T, decrying the company's sponsorship deal with stock car speedster Jeff Burton, and this morning, AT&amp;T responded by extending the deal for another three years.â¦
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By Lisa Smith Daily Herald Staff Writer  AT&T wants to install equipment to offer its controversial Project Lightspeed video-over-Internet service to residents of unincorporated Kane County.
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Blog: Customers are angry over new, large ads in AT&#38;T/Yahoo DSL service.
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The head of the Federal  Communications Commission is pressing for the agency to quickly  approve plans by AT&T Inc to purchase $2.5 billion worth of  wireless airwaves from a privately held partnership, sources  said on Friday.
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Now that its $41 billion takeover of AT&T Wireless has been completed, Cingular will spend hundreds of millions of dollars in coming weeks on its advertising campaign.
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A venture led by the Microsoft co-founder has applied to bid in an upcoming U.S. auction of wireless airwaves, along with Google, AT&T, Verizon Wireless, and Qualcomm.
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Over the past 3 1/2  years, AT&T has spent several million dollars putting together two 5,000-page proposals detailing how it can upgrade phone lines, wireless networks and fire walls for the federal government. At one point, about 100 people toiled through the night in a Northern Virginia basement to put the final touches on a bid that would guarantee the company's survival in federal market for the next decade....
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Microsoft and JiWire have struck a deal through which they will offer advertising on municipal Wi-Fi networks. The goal is to assess user willingness to tolerate advertising in return for free or subsidized access to Wi-Fi networks.
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The wireless phone provider's focus on business spills over into the consumer market.
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AT&T is still struggling to convey the merger of itself with Cingular, and is taking another crack at its brand identity to beef up the message. But it is dangerously staying on the fence about who it is as a company.
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The radio industry plans to promote itself via high-profile print and on-air ads featuring testimonials from music stars such as Nelly, Alicia Keys and Ludacris, in a bid to fight back against competition from new-tech rivals.
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Instead of trumpeting low prices and new phones in ads, cellphone companies are more and more pointing out their rivalsÂ shortcomings.