Marketing Execs Eye 'Oprah' Giveaway
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Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" &#151; and an event that marketing executives say could set a new bar for product placement.
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Tom Cruise and Oprah Winfrey will continue the tradition of bringing a superstar shine to dark December nights in Norway, when the pair hosts the annual Nobel Peace Prize Concert on Saturday.
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Influential television talk show  host Oprah Winfrey on Wednesday chose a spiritual self-help  book, "A New Earth" by German native Eckhart Tolle, as her next  book club selection.
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Oprah Winfrey celebrated the premiere of her 19th season by surprising each of her 276 audience members with a new car. Winfrey said the audience members were chosen because their friends or family had written about their need for a new car.
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U.S. talk show host Oprah Winfrey and her Harpo Productions have teamed with ABC for two new reality series headed for primetime.
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As a businesswoman, Oprah Winfrey has  made more than a billion dollars calling her own shots and says  she is not looking for shareholders to help her now, thank you  very much.
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Oprah Winfrey celebrated the premiere of her 19th season by surprising each of her 276 audience members with a new car.
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Talk show host Oprah Winfrey celebrated the premiere of her 19th season Monday by surprising each of her 276 audience members with a new car.
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This year retail marketing campaigns are helping shoppers give to charities.
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Oprah Winfrey is adding  a cable network to her media empire through a deal with  Discovery Communications.
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LOS ANGELES - Oprah Winfrey is expanding her media reach into reality television. Her production company is working on two prime-time series for ABC, tentatively titled "Oprah Winfrey's The Big Give" and "Your Money or Your Life," ABC and Harpo Productions announced Friday.
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Market regulators are looking into gifts of Super Bowl tickets, private jet rides, wine and expensive golf outings by brokerage firms to mutual fund executives, officials said Tuesday.
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Discovery Communications Inc. will launch a joint-venture partnership with Oprah Winfrey in the second half of next year called Own -- the Oprah Winfrey Network -- combining her television show and Web site with Discovery's Health Channel, the company announced today.
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Oprah Winfrey is getting her own TV network. OWN Â for Oprah Winfrey Network Â will debut next year in nearly 70 million homes with cable and satellite, part of a deal announced Tuesday with Discovery Communications. It will replace the Discovery Health network.
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On her program Monday, Oprah Winfrey and her design expert Nate Berkus unveil his latest miracle: building a dream house for a couple in order to give their three young daughters a second chance.  The segment is part of a preview for Winfrey and Berk...
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Talk show host Oprah Winfrey plans to be in her birthplace of Kosciusko to dedicate a state-of-the-art Boys &amp; Girls Club she helped sponsor.
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Oprah Winfrey gave a car to each of the 276 people in the audience of her television talk show to kick off her 19th season on the air.