Sony to cut price of PlayStation 3
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Sony Corp. will lower the price of its much-anticipated PlayStation 3 video game console, Kyodo News agency reported Friday, as competition heats up in next-generation gaming between Sony, Microsoft and Nintendo.
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Sony on Tuesday showed a smaller, book-sized PlayStation 2 that will go on sale worldwide next month and help the Japanese electronics giant cut costs as video-game consoles continue to drop in price.
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Sony Corp. is removing a chip from the  European version of its new PlayStation 3 (PS3) game console, a  move that cuts costs but means users cannot play some of their  old games.
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Sony Corp. has slashed the planned price of its delay-ridden PlayStation 3 by one-fifth in Japan, preparing for a sharp dogfight against cheaper games consoles from rivals Microsoft and Nintendo.
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Sony Corp.  will launch its  PlayStation 3 with an 80-gigabyte (GB) hard disk drive on June  16 in South Korea for 518,000 won ($556), offering the upgraded  version of its latest game console for the first time ever, the  Japanese electronics conglomerate said.
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Sony Corp.  plans to  phase out the cut-priced $499 model of its PlayStation 3 video  game machine, leaving only a higher capacity $599 model for  sale in the United States, the company said on Monday.
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Sony faulted a strategic decision to set the price of the PlayStation 3 below the cost of production as a way to bolster market share.
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Sony Corp. (6758.T) cut the price  of the PlayStation 3 by $100, or 17 percent, in the United  States on Monday, a move that should boost the video game  console&#39;s lackluster sales.
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Sony Corp. (6758.T) plans to lower the  production cost of its PlayStation 3 (PS3) game consoles by  using less expensive chips, aiming to turn the operations  profitable between September and next March, the Nikkei  business daily reported on Friday.
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Sony Corp said on Thursday it would stop  shipments of PlayStation 3 models with 20- and 60-gigabyte (GB)  hard disk drives in Japan this month, focusing instead on the  40-GB model.
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Japanese electronics giant Sony cuts the price of its Playstation 3 in the US in an effort to boost sales.
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Sony Corp.  will cut back on  future chip spending and may not produce advanced chips used in  its PlayStation 3 (PS3) in-house, a senior executive said on  Tuesday, in a move aimed at driving the semiconductor unit's  nascent earnings recovery.
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-- Sony Corp. slashed the price of its current PlayStation 3 by $100, or 16.7 percent, and introduced a high-capacity model in an effort to spur sales of the struggling video game console.
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Sony Corp. said on Friday it will  eliminate a key microchip from the European version of its  PlayStation 3 (PS3) game console, reducing production costs as  well as its compatibility with PS2 games.
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Sony Corp sold 1.2 million PlayStation 3 video game consoles in North America over the holiday season, the company said on Sunday.
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TOKYO -- Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony is to cut the Japanese launch price of its forthcoming PlayStation 3 console by 20%, the firm says.