Luxury Marketers Learn Value of Targeted Ads
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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Ad campaigns for the holiday season from retailers like Best Buy and Target aim to forge emotional bonds with consumers.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Honda&#39;s experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online. These ads -- which are generally rich media, meaning they include
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Financial PR: Soft talk, hard profits
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Come clean: Ever splurge on luxury goods just to one-up envious friends and neighbors? There's no shame admitting it; we're all human, after all. And surely you must take some pleasure from what folks might be whispering behind your back. "Wow, that son-of-a-gun must be doing really well. Did you see the gorgeous wristwatch he was wearing? Or the snazzy new sports car he was driving?"
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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Marketers will spend up to $2.6 million for a game-day ad. Are they getting their money's worth?
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To court new generations of consumers,  advertising executives are discovering that experience has  become an impediment.
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Its new ad campaign may not be focused on the right people.
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Curious marketers use 3-D face maps and algorithms to test consumers' reactions to various foods.
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Branding can mean offering premium services--for a price.
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The wealthy have been synonymous with Wall Street. But it took a prosperous group of potential shoppers to get luxury retailers to move to the financial district.
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When it comes to recommending products to casual acquaintances, it seems that a little incentive â cash or credit â can make a big difference.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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Buy high or low? The tale of sales offers some insight.