Mercury Tries Online Campaign to Create a Cooler Image
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A prominent lineup of advertising talent is working to produce an online campaign aimed at cultivating a cooler image for the Mercury car brand.
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By Laura Petrecca  The conventional wisdom is that imitation is the sincerest form of flattery. But in the digital age, that's often not the case for high-profile professionals being targeted on MySpace.com.
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Scientists are eagerly awaiting new images and observations Monday when a NASA spacecraft flies over Mercury in the first visit in almost 33 years to the mysterious small planet.
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The software maker launches MSN Green, a site packed with eco-info. It will be interesting to see the appetite is among advertisers and readers.
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A new site lets users create profiles for the different sides of their personality.
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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At MTV's VLES site, kids in chat rooms are sipping on "virtual Pepsis." At Gaia Online, teens and 20-somethings are dressing up avatars in virtual Disney T-shirts. But is this strategy of "immersive branding" paying off for them?
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Tell Cisco what you really think So much of the Web 2.0/Participation Age garbage arrives with false pretenses of goodwill. Give everyone a MySpace page and our collective spirit will fill the world with creativity and freshness. Gwana-gwana.â¦
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Your online community can help fine-tune your products.
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Actress Catherine Zeta-Jones should be flattered her image was used for advertising and promotion on the Web site of a Nevada topless club, a spokesman for the club said Monday.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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A promotional campaign for an online gambling Web site will enlist the help of London taxi drivers to engage passengers in conversation and promote the site.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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If you're a regular user of Twitter you're probably quite familiar with this image.  They've tried lots of variants, making it funny, or cute, with pictures of LOL Cats, doing cute things with screw drivers, but the pictures aren't funny for long, the more you see them, the more tiresome they get. Then I had an idea they could be used for a good cause.  Yeah that does it!
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NASAâs Messenger spacecraft has captured a new view of the planet Mercury.
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The Web page building company forays into social networking with a new site that allows you to create an ultra-customized profile.
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In a play to grab the attention of more Internet users, America Online (Quote, Chart) began testing a Web-based e-mail service that the company hopes will compete with similar services by Yahoo (Quote, Chart), MSN (Quote, Chart) and Google (Quote, Chart).