History of Search Engine Optimization and Marketing Testing
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History of Search Engine Optimization and Marketing Testing  Calum I. Mac Ceod was first up. He discussed how Google used to rank pages (title and pagerank). Now its a bit more complicated, with proximity and linkage data. He goes through the various on page factors and describes how most are not ...
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Found in the search marketing forums:  > AdWords 101; Site Search; Jobs in SEO; and more.
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Links to the week's topics from search engine forums across the web: Cloaking for Religious Reasons - Is Link-bait Ruining The Web? - Yahoo To Test Image Advertising On Mobile Phones - Shopping Cart Abandonment Rates - The Reality Of SEO, and more.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Found in the search marketing forums: Quality Scores; SEMNE: Getting Into Google; The Illogical Use of AdSense; and more.
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What is Search Engine Optimization?   It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and ...
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There are certain tools that every SEO should have in their toolbox. Here's one of the best, borrowed from the developer's toolbox.
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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Revamped search engine allows users to store and share results.
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Does Your Copy Look "Fake" To the Search Engines?  From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that ...
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Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming
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At Search Engine Strategies in New York last month, a panel of experts weighed in on the best practices of optimizing blogs and feeds for search engines.
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Links to this week's topics from search engine forums across the web: Live From SES Sweden - AdSense verses Affiliate Programs - Google Is Now Indexing Pop-ups - Redirects, Frames And Cloaking - Do You Avoid Content Targeted Listings? - Image Ads On Google Adwords - The Right way to Count Links?
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.
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Search Engine Market Data from Enquisite Traffic is controversial. With so much riding on market share and momentum, web traffic has become highly politicized. One recent example of that was when Hitwise issued a press release that MySpace had surpassed Yahoo! Mail as the most visited US domain online. This drew a prompt response from Yahoo!, [...]
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Found in the search marketing forums: Playing the Stock Market with Search; Reputation Management and Google; Client Wants to Change URL After 15 Years; and more.
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Google and the History of Link Building  I can't begin to tell you how sick I am of reading articles and posts that mention the two words "Google" and "penalty" in the same sentence!  So many webmasters are walking on eggshells these days when it comes to Google, and it just doesn't ...