Sony to cut PS3 cost with cheaper chips: paper
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Sony Corp.  plans to lower the production cost of its PlayStation 3 (PS3) game consoles by using less expensive chips, aiming to turn the operations profitable between September and next March, the Nikkei business daily reported on Friday.
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NEW YORK -- Sony Corp. on Thursday cut the price of its PlayStation 3 game console in the U.S. and announced an even cheaper model that will arrive before the holiday shopping season.
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By YURI KAGEYAMA  TOKYO - Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony Corp (6758.T) will launch a  cheaper model of its PlayStation 3 in the United States, hoping  to attract more buyers as it goes up against rival game  consoles from Microsoft and Nintendo this holiday.
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CULVER CITY, California  - Sony Corp  will  launch a lighter, slimmer model of its PlayStation Portable  handheld video game console in September for about $170, the  company said on Wednesday.
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Sony Corp. said on Friday it will  eliminate a key microchip from the European version of its  PlayStation 3 (PS3) game console, reducing production costs as  well as its compatibility with PS2 games.
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The electronics giant plans to sell its operations for making microchips used in its PlayStation game console to Toshiba, pulling back from the heavy investment needed.
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Sony Corp. , the world's biggest game-console maker, cut the price of the PlayStation 3 in the United States by $100, or 17 percent, responding to the widening lead of Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.
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Sony Corp  will launch a cheaper model of its PlayStation 3 in the United States, hoping to attract more buyers as it goes up against rival game consoles from Microsoft and Nintendo this holiday.
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Despite comments to the contrary from the company president just a week ago, Sony on Monday cut the price of the 60GB PlayStation 3 by $100, while also introducing the 80GB version to North American consumers.
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Sony Corp.  will cut back on future chip spending and may not produce advanced chips used in its PlayStation 3 (PS3) in-house, a senior executive said on Tuesday, in a move aimed at driving the semiconductor unit's nascent earnings recovery.
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Sony will lower the price of the PlayStation 3 by $100, hoping to take advantage of rivalsâ missteps.
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As part of its cost-cutting effort, Sony may outsource PS3 chip production.
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Sony Corp.&#39;s (6758.T) $100 price  cut for the PlayStation 3 is not enough to turn the fortunes of  the game console, which has suffered a slow start, an executive  of game software maker Konami Corp. (9766.T) said.
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(InfoWorld) - Sony is planning to cut spending on development of semiconductors over the next few years, the company said Monday. The cut comes as Sony is reaching the end of a three-year restructuring plan through which it's been trying to reduce costs by Â¥200 billion ($1.6 billion) through a variety of layoffs, plant closures, and the ending of unprofitable businesses. The plan, which has the end of March 2008 as its target date, had succeeded in achieving savings of Â¥147 billion by the end of December 2006. Nine factories out of a total of 11 targeted for closure had been shut down and 10,500 people --Â 500 more than targetedÂ -- had left Sony's payroll. The exact amount by which semiconductor research spending will fall has not yet been decided, said Tomiyo Takizawa, a spokesman for the company in Tokyo. A report in the Tuesday evening edition of the Nihon Keizai Shimbun business daily said Sony will cut chip R&D spending by about Â¥200 billion. It will achieve this by outsourcing production of a future-generation version of the Cell microprocessor to another company, the newspaper said. Sony's Takizawa said such a decision hasn't yet been made. The Cell processor lies at the heart of the recently launched PlayStation 3 games console and Sony has plans to put it in a wide range of consumer electronics products. The current version is built on a 90-nanometer production process and Sony will shortly begin mass production of a second-generation model that is built on a 65-nanometer process. Each step in process technology results in a chip that is physically smaller and uses less power but the jumps also require invest in chip design and chip manufacturing technology. By choosing to outsource production of the future 45-nanometer version of the chip, Sony will achieve the desired savings, the newspaper said.
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PlayStation 3 graphics chip will also be available for Sony digital consumer products.
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Sony Corp.  said on Friday it  will eliminate a key microchip from the European version of its  PlayStation 3 (PS3) game console, reducing production costs as  well as its compatibility with PS2 games.