Ad Reaction Claims Super Bowl Casualty
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Even before kickoff, the Super Bowl has its first advertising casualty - the Ford Motor Company withdrew a commercial from the game in the face of complaints.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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By DAVID BAUDER  NEW YORK - As anticipated, the Super Bowl and "American Idol" overshadowed everything on television last week.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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Anheuser-Busch, the biggest advertiser on the Super Bowl, is making good on a promise to clean up its act.
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Kevin Federline has something to say to those who are offended by an upcoming Super Bowl ad featuring him as a fast-food worker: He's "really sorry."
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Stadiums were filled to capacity. TV ratings were high. In most ways, this was another great season for the NFL. Except for this: America's favorite league took some serious hits to its image.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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There are certain axioms of pop culture. "American Idol" judges will be mean. Prince will rock. Super Bowl ads will be more violent than the Super Bowl itself.
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Mickey Rooney's bare end zone won't be part of the Super Bowl advertising blitz, Fox TV said Friday. The network rejected a cold remedy commercial that includes a brief shot of the 84-year-old actor's behind, said Fox Sports spokesman Lou D'Ermilio.
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For rabid fans of the New York Giants and New England Patriots, this Sunday's Super Bowl won't be just a game. It may be a health hazard. Heart attacks and other cardiac emergencies doubled in Munich, Germany, when that nation's soccer team played in World Cup matches, a new study reports.
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Giants fans say that they are Super Bowl-bound largely because Tiki Barber retired and Jeremy Shockey, who was stifling the growth of Eli Manning, broke his leg.
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
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Sunday was a sad day for many pro football fans who were shocked to learn that Reggie White, a popular, even iconic former player, had died at the age of 43.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.