NBC Universal Names Ad Chief
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NBC Universal yesterday named Michael Pilot, a General Electric executive since 2002, as president of its advertising sales division.
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Continuing the prime-time  ratings turnaround at NBC and expanding revenue streams in the  digital age are among the key priorities for Jeff Zucker, who  was named CEO of NBC Universal on Tuesday.
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NBC Universal is  throwing its hat into the international TV production  marketplace in a big way with the launch of a London-based  international production division to be headed by former NBC  Universal TV Studio president Angela Bromstad.
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The Olympic credo may be faster, stronger, higher, but NBC's Olympic motto is a lot simpler: &quot;Maximize ratings for advertisers, audience, and affiliates.&quot; &quot;The No. 1 rule is to get the largest number of viewers tuned in for the longest time,&quot; Dick Ebersol, chairman of NBC Universal Sports &amp; Olympics, said yesterday via phone from Athens.
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NBC Universal hired one of the hottest young production talents in television, Ben Silverman, as a chairman of both its entertainment division and its television studio.
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LOS ANGELES - Jeff Zucker, who made his mark as executive producer of NBC's "Today" show, is expected to be named chief executive of NBC Universal this week, a newspaper reported Sunday.
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NBC Universal said on Thursday it will  expand the roles of three of its senior executives following  the appointment of its new chief executive.
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Is NBC Universal getting into the horror business?
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NBC Universal expects to book higher  advance advertising for its television programs this year and  better-than-forecast digital revenue as it expands into new  outlets, its top executive said on Thursday.
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NBC Universal took another step in revamping its television entertainment operations, appointing a new president of its television production studio.
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NBC Universal's chief executive on Friday said rumors of his early departure were untrue and created by rival media company Rupert Murdoch's News Corp.
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NEW YORK  - Continuing the prime-time ratings turnaround at NBC and expanding revenue streams in the digital age are among the key priorities for Jeff Zucker, who was named CEO of NBC Universal on Tuesday.
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Storied U.S. television network NBC, fresh from vaulting to media conglomerate status by acquiring control of Vivendi Universal's entertainment assets, is entering another new area: outdoor advertising.
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WINDSOR, Conn. -- Direct mail marketer Advo Inc. on Monday announced the appointment of a media advertising analyst as chief executive.
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NBC Universal has named Jeff Zucker  chief executive officer, CNBC reported on Tuesday.
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Entertainment giant NBC Universal,  a unit of General Electric Co. , will announce this week  it is bringing in a new, younger chief executive to better  compete in the digital age, the Los Angeles Times newspaper  reported on Sunday.
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NBC is in trouble -- can new management save the day?