Highlights From NBC's Olympic Coverage
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A look at NBC's coverage of the summer Olympic games from Athens:
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NEW YORK  - NBC lapped the primetime  competition Tuesday as its Olympics coverage averaged 29.3  million viewers to second-ranked CBS' 8.2 million.
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Athens was better than Olympus had ever been for US rowing octophiles. The men's eight won gold for the first time in 40 years and the women's took silver, their best showing at a non-boycotted Games. But the way the US Olympic Committee saw it, it was just two medals across 14 rowing events, as many as the Belarussians collected.
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If an athlete's true test is  improving each time on the field, television network NBC is due  for laurels when the Athens Olympics end on Sunday, but its  greater challenge will be launching new shows like "Joey" in  coming weeks.
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Though NBC is blanketing seven networks with 1,210 hours of Olympics coverage, there's this pesky, bill-paying task called work that keeps me from fully enjoying the televised competition.
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Hungry for updates from Athens? Click here for coverage.
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NBC's high-definition TV coverage of the Olympics has literally and figuratively struck some owners of the fancy sets as a day late and a dollar short.
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Going for gold Hands on Microsoft's deal with US media giant NBC Universal to stream this summer's Olympic Games online using Silverlight represents a major demonstration of the potential of Microsoft's emerging browser-based runtime and streaming service.â¦
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Last February in the Olympic Games in Turin, a new discipline of snowboard cross -- "NASCAR on snow" -- proved to be as exciting and TV ratings-worthy as its early billing.
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Vouliagmeni, Greece - Watch Leontien Zijlaard-Van Moorsel, think Hermann Maier. Awful crash, unlikely fightback, gold within days. Instant Olympic lore.
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Empty seats in Athens offer a bizarre television backdrop for the Olympics - one that cannot be avoided by NBC.
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NBC came away with an  overwhelming victory in Tuesday&#39;s primetime thanks to another  winning performance by &quot;America&#39;s Got Talent.&quot;
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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The Olympic credo may be faster, stronger, higher, but NBC's Olympic motto is a lot simpler: &quot;Maximize ratings for advertisers, audience, and affiliates.&quot; &quot;The No. 1 rule is to get the largest number of viewers tuned in for the longest time,&quot; Dick Ebersol, chairman of NBC Universal Sports &amp; Olympics, said yesterday via phone from Athens.
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As television cameras gathered in front of the US women&#39;s soccer team after it defeated Brazil 2-1 in overtime for the gold medal yesterday, the woman who scored the game
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WE talk about Olympic moments: the torch, the record-setting performances. But some of the great moments are unrecorded ones, the inspiration shared between the athletes themselves.
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NBC is using technology that breaks down a dive into multiple still images and also superimposes one diver against the other as they perform the same dive.