A New Way to Create Buzz
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Washington Redskins fans don't mind shilling for their favorite team by wearing a jersey, just as some people are willing to show their allegiance for a school or radio station with a bumper sticker. Marketers are trying to harness that impulse for brands on the Web.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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A new contest allows you to test your breakout business concept.
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Really Simple Syndication technology, which lets news junkies get instant info feeds from multiple sites, is grabbing investors' attention. The latest evidence: a multimillion-dollar funding round for RSS developer Technorati. By Daniel Terdiman.
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Try these (slightly) more palatable tactics.
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When it comes to music, the Web can be like a giant megaphone that ratchets up the decibel level of buzz to deafening proportions.
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Here's a smart way to take advantage of what isn't working.
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Pay attention and you might grab a reward.
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A predictions market about technology that can benefit from the wisdom of crowds.
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By RANDY MYERS  In the no-holds-barred blogosphere, every voice can be raised. But not everyone cares to listen.  Some visit blogs for updates on political chicanery, others to hear about a hot restaurant, movie, celebrity or technogadget.
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A quick screen for making winning picks.
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Innovative new features are designed to attract casual players looking for a few minutes of fun.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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By Will Quah  THERE are a lot of new ways to entertain yourself out there on the market these days, and it seems like the Internet is at the heart of all of them.
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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A sampling of ideas from the next generation of consumers--and entrepreneurs.