Marketing 2004 Hot Spots
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Looking back on a year of advertising innovation
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Site Offer The best of 2004, for less
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Glimpses of advertising are now being tallied down to the second.
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Yahoo Top Searches of 2004  Yahoo today revealed the most popular search terms of 2004. Based on results culled from millions of Yahoo! Search users, the top searches of 2004 give unique insight into this year's consumer interests and trends. Nancy Evars, a Yahoo! Search Buzz Index guru, says the shift ...
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Found in the search marketing forums: Reputation Management Advice; Increasing CTR & ROI on AdWords; New Client Checklist; and more.
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There have been reports around the Internet today about Yahoo Search Marketing canceling the Overture Keyword Selector Tool, which has been a staple of Keyword planning and search marketing for almost a decade. Feeling that part of the search marketing world, and the tools dependent upon it, had been buried; I addressed concerns with the Yahoo [...]
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Internet experiments made a comeback during 2004. Here are some of the year's notable Web innovations:
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NEW YORK The hottest digital media segments going into 2008 continue to be online video, social networking, search and--remnant inventory? That appears to be the case, based on recent developments in the space. While Hulu, Joost and Facebook continue to dominate headlines and imaginations, it's the less sexy elements of the business--ad networks, ad exchanges, behavioral targeting firms--that experts say will spur the most significant activity in the coming year.
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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Analysis Photos and printing dominate marketing strategy
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Found in the search marketing forums: AdWords Monitoring; Life Without the Little Green Bar; Help With Starting; and more.
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Looking to beat the market this year and beyond? We have some ideas.
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This yearâs big story was mainstream marketers embracing new technologies like podcasts, video-on-demand, blogs, social networking and video sharing.
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com December 3, 2004, 4:08 PM PT. This priority jumped up two spots into second place as CRM returns into the spotlight among top software initiatives alongside directory services and open source.
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Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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This yearâs big story is mainstream marketers embracing new technologies like podcasts, video-on-demand, blogs, social networking and video sharing.