Contextual Ads: Vital to a Search Marketing Campaign?
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Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
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The common refrain in webmaster circles is that directories are dead and are not worth submitting to any more.  But directories do offer a number of benefits and so should be considered an essential part of the marketing mix for any serious website.  Some of the benefits they offer are: co-citation, anchor text, [...]
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Search marketing is increasingly global, but a local focus is still vital to achieve your goals.  What does it take to have a successful search marketing campaign in Europe?
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Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.
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Microsoft adCenter Contextual Advertising Heating Up JenSense has the scoop on the Microsoft answer to Google AdSense and Yahoo Publisher Network, Microsoft ContentAds beta. Jen says that Microsoft is looking for a few good advertisers who are interested in testing out the contextual ads on Microsoft&#8217;s BIG MONEY channels; &#8220;Selected advertisers just received invitations to participate [...]
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites.
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Will the increased relevance from Google's new universal search process leave other search engines in the dust?
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If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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Search Engine Marketing Research  Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: ...
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Tips for improving the efficiency of job searches on the Web.