Football Broadcasters Make Real Thing Look More Like Video Games
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CHICAGO - That UFO you might see whizzing over Thursday night&#39;s Florida State-North Carolina State football game is not just a camera - it&#39;s the link between televised football and the video games they seek to mimic.
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Ostensibly acknowledging that focusing on its own audio and video formats has become a losing proposition with the near-ubiquity of Flash video, RealNetworks is preparing a new version of its oft-maligned RealPlayer software that support Windows Media, Apple's QuickTime and even Adobe's Flash.
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The league will debut the immersive broadcasting technology at this weekend's All-Star game. Then it just has to convince owners and telecom companies that it's a long shot worth taking
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The NFL Network will be broadcasting the Patriotsâ pursuit of regular-season perfection to television viewers who are aware of the channel largely because they cannot see it.
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Appearances can be deceiving. Take, for example, the case of Tom Brady, which was so thoroughly scrutinized last week.
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For a system designed to reduce the number of officiating errors in college football, it seems that instant replay is just creating more controversy.
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National broadcasts of high school football have put coaches in the spotlight, and in potentially dangerous territory.
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Was absenteeism a little high on Tuesday among the guys at the office? EA Sports would like to think it was because "Madden NFL 2005" came out that day, and some fans of the football simulation are rabid enough to take a sick day to play it.
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Pro football goes long on high-tech upgrades like space-age pads and wireless headsets. The latest breakthroughs mean less pain and more gain for today's competitors. By Sam Jaffe for Wired magazine.
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Those talking heads on TV may be profiting by front-running.
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For anyone wondering what it might be like to bow in a huddle with Tom Brady, ESPN NFL 2K5 is the game for you. In the game&#39;s first-person mode, players can maraud about while viewing the action from behind a face mask.
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It&#39;s November, so the networks must be in search of ratings. &quot;Monday Night Football&quot; played along this week with a sexed-up skit - a punt straight out of the old-school send ups of sports stereotyping.
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The networkâs coverage of Super Bowl Sunday and Super Duper Tuesday will meld.
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Some television networks are racing to develop eye-catching score boxes. Fox, for example, now has fire coming out of its baseball scores.
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SAN FRANCISCO If you&#39;ve seen the new crop of ads for NBC&#39;s upcoming season of Sunday Night Football, you may have noticed a heavy emphasis on the &quot;Sunday night&quot; part, but not so much the &quot;football.&quot; That&#39;s not an oversight. The strategy is based on extensive research conducted last year that shows weekend sports viewing is for many people more about the social interaction than the game.
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The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
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As TV warms to pro video-game leagues, the top stars are emerging as big brands