Fairfax, PBL reap advertising bonanza
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TONY JONES: To business news now and a sharp rebound in the advertising market has improved the fortunes of Australia&#39;s media giants.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Between the wars in Afghanistan and Iraq and a wave of retirements set to begin in just three years, ad spending on federal job recruitment is on the rise and Uncle Sam, like other marketers, is employing increasingly sophisticated tactics.
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A promotional stunt by Turner Broadcasting may have set off a security scare in Boston and put the network under fire, but it also achieved just what such campaigns set out to do: Stir up big buzz for little money.
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
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A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
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By Philip Marcello; Journal Staff Writer  This story of statewide business interest previously appeared in a local news section.
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Superintendent cites parental pressure to compete with Fairfax in proposed 17 percent budget increase.
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Political advertising  spending in this presidential primary season is on a record  track with TV stations in the early decision states benefiting  the most.
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The state of Virginia and Fairfax County each pledged $600,000 to entice International Business Machines Corp. to bring 1,250 high-paying new government contracting jobs to Fairfax. -The Washington Post
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Broadcasters and other entertainment providers unveiled a $300 million ad campaign Thursday to teach parents how to shield their children from objectionable television shows.
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An interest group funded in part by the nation's largest teachers' union will launch &#36;2.5 million worth of new commercials on Friday assailing President Bush's education reform law after spending several million dollars on television ads this summer.
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The battle for Ohio in last year's presidential campaign came with a huge price tag: &#36;100 million for television advertising alone, according to a new study.
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By Sarah Watson, The News & Advance, Lynchburg, Va.  Feb.
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The state of Virginia and Fairfax County each pledged $600,000 to entice International Business Machines Corp. to bring 1,250 high-paying new government contracting jobs to Fairfax.
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Marketers will spend up to $2.6 million for a game-day ad. Are they getting their money's worth?
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A concentrated burst of advertising is putting the candidatesâ strategies out in the open and is highlighting the diverging financial fortunes of the two parties.