Networks Object to Ads Using News Footage
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The television airwaves are public, but the TV networks are insisting that interviews broadcast on them are not. Networks are objecting to political advertisements that contain clips of Sen. John Kerry or President Bush on news shows such as NBC's "Meet the Press" or ABC's "Good Morning America."
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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More than half of digital video recorder users fast-forwarded through commercials while watching prime-time network fare, according to the first study of DVR users watching ads.
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Major advertisers are hesitant to use popular social networks to publicize their products, fearing to be associated with some potentially questionable user-generated content.
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By McGuire, Craig  VNRs, b-roll, and other broadcast PR content can also go to traditional media sites. By Craig McGuire  A decade ago, perhaps one in 50 Americans sought their news online.
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In new experiments for NBC, people are observed as they watch commercials in fast-forward mode.
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Content and advertising soon will become indistinguishable, and viewers won't mind.
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The site attempts to "fingerprint" copyright-protected video content and block users from posting unauthorized clips. By the Associated Press.
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CNN is giving news a bigger picture &#151; or rather, lots of pictures and graphics arrayed across the network's sprawling new video wall.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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TiVo Inc., maker of digital television video recorders, will next year add ways for viewers to see advertising and corporate logos even as they try to skip commercials, the company said on Wednesday.
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The online social network is offering free software tools to let media companies block the uploading of unauthorized video clips.
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Online video will heat up as a U.S. advertising format in 2005, fueled by the use of high-speed Internet connections, while attention-grabbing pop-ups will wane, according to a report released on Thursday.
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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Rather than just buying TV commercial time, more advertisers are paying for programming that features their products in plot lines.
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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By Stephanie Hoo, The Virginian-Pilot, Norfolk, Va.  Dec. 8--Picture this: A palm-sized video camera that you don't have to be a genius to operate. Or, a gizmo that slings your TV signal to any computer, anywhere.