More Google Phone rumor
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Google-powered phones to arrive mid-2008 with bundled services and open APIs, The Wall Street Journal reports.
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Plus: Google apps for your site, and HP's pretexting debacle.
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You know itâs been a strange week when youâre mulling over cellular plans for your pet. But I seem to be doing just that. Scottsdale, Ariz.-based PetsMobility Networks is developing a phone that clips to your dogâs collar. Fido can hear his masterâs voice and, I suppose, respond in kind. Iâm not entirely convinced this is a good idea. I can just see Apache running up my cell bills with crank calls (âDo you have Alpo in the can?â).
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Web search leader Google Inc is expected to announce advanced software and services enabling handset makers to bring Google-powered phones to market by mid-2008, the Wall Street Journal reported Tuesday, citing people familiar with the matter.
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And Vodafone rejigs data tariffs O2 is considering introducing business tariffs for customers who want to use iPhones at work.â¦Learn &amp; Contribute, Live &amp; Online - The Register Debates Green Computing
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Google is working with mobile content providers on a search tool for cell phones.
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Blog: Wall Street Journal reports that Google working on ringtone, game search for mobile devices
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Google Inc  is expected to  announce advanced software and services enabling handset makers  to bring Google-powered phones to market by mid-2008, the Wall  Street Journal reported Tuesday, citing people familiar with  the matter.
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Google will come out in mid-2008 with a mobile phone platform that incorporates a variety of Google online services and lets outside developers create applications, The Wall Street Journal reported Tuesday.The goal is to make Google applications and services as easily accessible on mobile phones as PCs, so that the company can extend its advertising business to cell phones and other wireless devices. Google may announce its mobile platform within weeks, according to the Journal.The Journal&#39;s article, based on anonymous sources, is the latest of multiple reports over the past six months or so about Google&#39;s plans for the mobile market.Although at some point it was speculated that Google might be involved in the actual&#160;manufacturing of phone hardware, that rumor is now discredited, as Google is expected to focus on developing mobile software.For Google, it&#39;s critical to replicate on mobile phones the success it has had on PC-based online advertising. After years of unfulfilled promises, mobile advertising will boom in coming years, as people spend more time using the Internet via their cell phones.The Kelsey Group recently forecast that mobile search and display advertising in the U.S. will hit $33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will total $1.4 billion.Kelsey Group also expects the number of mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones.Worldwide, mobile ad spending is expected to reach $1.5 billion this year and grow to $11.3 billion by 2011, according to market researcher Informa Telecoms &amp; Media.Google is far from alone in its interest at pursuing this emerging opportunity in the mobile market, where all major telecom, online publishing and Internet players are jockeying for position.Of course, delivering online services and applications via mobile phones isn&#39;t as straightforward as doing it via PCs. In the mobile market, providers of online applications often have to strike up deals and partnerships with handset makers and wireless carriers.In a recent interview with the IDG News Service, Marissa Mayer, Google&#39;s vice president of Search Products &amp; User Experience,&#160;acknowledged there are specific challenges&#160;to bringing Google services to cell-phone subscribers.&quot;The mobile space is very complicated,&quot; she said.Google has pursued various avenues for making its search engines and other services available via cell phones. It has adapted Google Web sites for mobile browsers, developed mobile applications people can download themselves, as well as preloaded Google software in handsets via formal partnerships with mobile industry players.&#160;
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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Perhaps it's not a handset but a slice of the wireless spectrum that Google is eyeing.
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Changes aim to address Google antitrust concerns. Also: Redmond talks for first time about when service pack will arrive.
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Plus: Is Microsoft search engine crawling Google? [News.com Extra]
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The new 'tween toy from Hasbro looks and works like a cell phone. Also: Rumors fly of a Verizon bid for MCI&hellip;.  Google sits down to chat with Wall Street&hellip;. and more.
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Vista tops list of tech disappointments... NYT and Henry Blodget weigh in on Google's threat to Microsoft... More people are 'Googling' themselves and more...
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In the week when rumours of the Oqo launch have been buzzing, it&#39;s a bit confusing to have AT&amp;T announce something called Ogo.
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Nokia wants to be an Internet company and Google, according to speculation among bloggers and technology analysts, may be about to enter the mobile phone fray.