Brand holders wheel and deal at Licensing Show
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Hasbro Inc.  is banking on its "Transformers" product license being golden enough to sell a $495 transforming jacket, and Mattel Inc.  disclosed plans for girls to tee it up with Barbie golf clubs this week at the 2007 International Licensing Show in New York.
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TransMedia has unveiled the latest version of its Colaborata online media platform and said that ASCAP and SLG Advertising were among the first customers to license the product. Other major entertainment-related customers will be announced soon.
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Latest licensing deal signals a move into the health-care arena.
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A product placement that cost General Motors more than $7 million is indicative of new initiatives by agencies and automakers as competition intensifies.
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Giant digital displays, designed to give roadside advertisers more options for capturing drivers' eyes, encounter opposition in the face of safety concerns. By the Associated Press.
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There's big money in those wrinkles. How the makers of cosmetic fillers and smoothers are trying to tap into a new market.
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A look at one of the companies participating in Southwestern Showcase 2006.
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A company that snagged a lucrative toy-licensing agreement early on in its history has now established itself as a significant force.
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In casting about for a name for their new companies or products, entrepreneurs often decide to use their own. And it can work - look at the success of Ben &amp; Jerry&#39;s and Dell.
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The company makes another move to compete against video on demand.
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The company announces a license with Lucasfilm.
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These diversified manufacturers have a variety of ways to turn products into cash.
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A startup claims to read people's minds while they view ads.
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By Allen Pierleoni, The Sacramento Bee, Calif.  Jun. 7--Two more products arrived in the marketplace recently, more of the gear that attends outdoor recreation to the point that the gear becomes an industry in itself.
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Entertainment company teams up with new ad seller from the software giant.
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When it comes to brands, can a small deal be a big deal?
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The Guinness World Records brand, which  bills itself as the authority on record-breaking achievements,  has been sold to the company behind Ripley's Believe It or Not  museums, famous for their unusual exhibits.