Advertising: What Was Old Is New as TV Revisits Branding
688077
Turning products into integral elements of shows is new to contemporary advertisers, but it was actually a mainstay of marketing from the â30s through the â60s.
729004
LOS ANGELES  - Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.
646527
Storied U.S. television network NBC, fresh from vaulting to media conglomerate status by acquiring control of Vivendi Universal's entertainment assets, is entering another new area: outdoor advertising.
132356
BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
147372
In an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said it planned to advertise on television for the first time.
462227
Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
611428
The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
585488
Times are a-changing in TV Land, and this company is on the cutting edge.
73639
New technology will still allow advertising to get through to viewers.
360357
Viewers who enjoy a program are more likely than disgruntled viewers to have favorable responses to advertisements during that program.
402568
The company has come up with some on-demand advertising. Will it woo viewers?
273609
Nielsen Media Research launched on  Thursday a U.S. ratings service that tracks how many people  watch TV commercials, potentially creating a new standard for  how the industry buys and sells advertising time.
369261
Online video has long held the promise of a richer ad experience, and it is coming of age, as Web publishers churn out streaming video with an eye toward capturing more TV brand-advertising dollars.
678075
Rather than just buying TV commercial time, more advertisers are paying for programming that features their products in plot lines.
382948
Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
68994
The past season, thanks to good marketing, was for the most part sleek and flat.  A few examples of individual acts, gestures or encounters gave it texture and color.
243729
Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it