A New Venture for Jay-Z, on Madison Avenue
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The rapper is joining forces with Steve Stoute to open an ad agency that will help marketers reach multicultural consumers.
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Madison Avenue is playing matchmaker, bringing together an advertiser and a network for an elaborate sponsorship deal.
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Fast outgrowing its status as an under-the-radar phenomenon, American Apparel is seen as a new model for the marketing of hip.
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Music entrepreneur Steve Stoute has emerged as one of Madison Avenue's surest guides to the world of young consumer spending, hip-hop style.
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Thatâs apparently the approach being taken by Jay-Z. He says what was âThe Best of Both Worldsâ tour will now be called âJay-Z and Friends.
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Debut single now available for purchase at the iTunes Music Store.
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The wildly popular website looks to open another potentially lucrative distribution channel.
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Jin may have earned his hip-hop stripes on the street, but the rapper spent a recent afternoon copping a brand new street cred.
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In a chamber where matters of worldwide importance are usually debated by reserved diplomats, several hundred people are waiting to hear from one of the most alluring international figures of all, Jay-Z
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As a white-tuxed Jay-Z stood on stage at Radio City Music Hall, celebrating the 10th anniversary of his debut album &quot;Reasonable Doubt&quot; and planning a world tour, it seemed as if a wide chasm separated the hungry rapper who made that dazzling debut and the mogul on the mic.
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Jay-Z, the rap superstar and president of Def Jam Records, has quietly returned to the studio to record an album of new songs inspired by the forthcoming movie âAmerican Gangster.â
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The apparel specialist is on the block.
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"New and Improved" is a tried-and-true corporate cliche. If Sunday's MTV Video Music Awards are a success, perhaps "Complete and Total Reinvention" will become the new buzz packaging.
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The music industry, searching for  ever-expanding ways to promote acts and generate new revenue  streams, is getting increasingly creative in its use of mobile  technology.
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With "The Evolution," Ciara aims to  take the success of her 2005 debut, "Goodies," to a new level  musically and creatively.
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The United Talent Agency plans today to announce the creation of an entertainment marketing company based in New York City. Jarrod Moses, former chief of the product placement firm Alliance, is a founder.
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Former rapper wants to give YouTube a run for its money with new social, dance hub.