Scoot Over, Starbucks
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With new cafes and a slick ad campaign, Colombia is rebranding its coffee -- and Juan Valdez is getting hip
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ATLANTA -- You have money. You need a caffeine fix. You have so-o-o many options.
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It's a coffee/cola smackdown: Can Caribou and Coke take on Starbucks and Pepsi?
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Starbucks plans to give away digital songs to customers in all of its domestic coffee houses to promote a new wireless iTunes music service thatâs about to debut in select markets.
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Starbucks has upgraded its Wi-Fi offering from a tall to a venti, switching partners from T-Mobile USA to AT&amp;T in a deal that will mean free coffee-shop wireless for millions of U.S. broadband subscribers.The chain&#39;s network of hotspots, the best-known in the U.S., covers more than 7,000 company-owned stores. Users of AT&amp;T Broadband and U-verse DSL (Digital Subscriber Line) services will get free access to the networks, and the carrier will soon extend benefits to AT&amp;T Wireless customers as well, according to a news release. AT&amp;T business customers with remote-access subscriptions will be able to buy unlimited, flat-rate access at any Starbucks location.AT&amp;T had 14.2 million lines of DSL in service at the end of last year. Its wireless arm has about 70 million subscribers. T-Mobile, a subsidiary of Germany&#39;s Deutsche Telekom, said it had 28.7 million subscribers at year&#39;s end.Although 3G (third-generation) cellular networks are nearing typical wired broadband speeds, Wi-Fi hotspots in key locations such as airports, hotels and cafes remain an attractive option for people who need high-speed connectivity on the road. T-Mobile has provided the Starbucks networks as part of its national hotspot service for several years, with a variety of paid plans including US$6 for one hour, $9.99 for a day and $29.99 per month with an annual agreement. Prices under AT&amp;T will be slightly lower, including $3.99 for two hours and $19.99 per month.But the deal also opens up a whole new customer base for the hotspots: Starbucks customers with an active Starbucks stored-value card will get two hours of free access per day. All that&#39;s needed to keep a card active is to have money stored on it and to buy something with it at least once a month, said Starbucks spokeswoman Bridget Baker. Starbucks employees will also get free access.AT&amp;T will take over the networks market by market, starting in the next few months and finishing by the end of the year, the companies said. Under a roaming agreement to be implemented by March 31, T-Mobile subscribers will also be able to use the AT&amp;T Starbucks networks, Baker said.The deal significantly expands AT&amp;T&#39;s network of hotspots, giving it 17,000 U.S. sites (about 70,000 worldwide) and adding a popular Web-surfing location to its lineup, which today includes McDonald&#39;s restaurants, Barnes &amp; Noble bookstores and some hotels and airports. It builds on an existing relationship in which AT&amp;T has provided back-end networks for Starbucks stores for more than 10 years, Baker said. The carrier will provide Starbucks an enterprise-class network with increased bandwidth and redundancy, according to the release.The prospect of high-speed access at Starbucks should help AT&amp;T attract new DSL customers and hold onto existing ones, telecommunications analyst Jeff Kagan wrote in a commentary on the deal.&quot;The customer wins because they get to take advantage of money saving bundles, and AT&amp;T win&#39;s because it keeps customers happy which means hanging on to the customer in an increasingly competitive marketplace, and Starbucks win&#39;s because it expands their digital entertainment platform and gives customers more reasons to spend time in the stores,&quot; Kagan wrote.
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Starbucks Corp.  will raise U.S. prices on coffee, lattes and other drinks by about 9 cents a cup next week to help offset soaring costs on commodities such as milk and energy, a spokesman said on Monday.
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Starbucks Corp. is teaming up with AT&T Inc. and will start offering a mix of free and paid wireless Internet service in more than 7,000 of its U.S. coffee shops beginning this spring.
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Starbucks said it will give customers that use its purchase card two hours of free wireless access per day. After that, it will cost $3.99 for a two-hour session.
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Starbucks Corp. said Thursday it will replace whole milk with 2 percent for espresso drinks in all of its U.S. and Canadian stores by the end of the year.
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Last week, Starbucks announced its first partnership with a big-name celebrity chef.
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Plus, Amgen's next blockbuster, and wish upon a Starbucks.
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Howard Schultz, the chairman of Starbucks, discusses his companyâs global expansion, relationships with suppliers and health care reform.
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Starbucks is pushing its new digital music offering into Seattle and Austin in the next month. The Hear Music media bar is an in-store kiosk that allows consumers to buy customizable CDs.
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If you like banking at the supermarket, how about picking up a double mocha latte at the bank?
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Starbucks is pushing its new digital music offering into Seattle and Austin in the next month.
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SEATTLE -- Starbucks has lost its soul and does not know where to find it.
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Competing against Starbucks is a tall order -- just ask Diedrich.