NBA target India with promotional event
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The NBA will take its global basketball development and community outreach program to India this year in a bid to expand the popularity of the sport in the cricket-mad nation.
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SHANGHAI - Yao Ming&#39;s Houston Rockets squeezed past the Sacramento Kings on Thursday in the first National Basketball Association game to be played in China, a country the fast-growing basketball league deems a potential marketing mecca.
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By James Walker, The Columbus Dispatch, Ohio  Feb. 9--CLEVELAND -- Wilt Chamberlain and Bill Russell never worried about jersey sales.   Magic Johnson and Larry Bird didn't compete for fans in China and Japan.
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The US National Basketball Association is launching a new subsidiary in China, in a sign of the sport&#39;s increasing popularity there, the league announced Wednesday.
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Perhaps it's time for the New York Knicks to come up with a new marketing slogan.
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The NBA has come to booming, basketball-crazy China &#151; but it doesn't expect to make any money soon.
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Get INQ7 breaking news on your Smart mobile phone in the Philippines. Send INQ7 BREAKING to 386. CLEVELAND, United States of America -- LeBron James scored 33 points and Zydrunas Ilgauskas added 16 to spark
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NEW YORK (Sports Network) - The NBA has announced 14  reserves for the 2005 All-Star Game to be played on Sunday,  February 20 at the Pepsi Center in Denver, Colorado.
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A global body representing olive producers based in Madrid said Wednesday it planned to launch marketing campaigns in China and India to promote the consumption of olive oil in the two emerging markets.
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First there was the Detroit Pistons. Then there was the Summer Games in Athens. Now there&#39;s the Indiana Pacers. Kids, coaches, hope you&#39;re paying attention, because the message is clear: Teams reign supreme.
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China&#39;s basketball star Yao Ming is to take centre stage in the first National Basketball Association game to be played in China, later on Thursday.
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The NBA is considering playing some of its regular season games in China, commissioner David Stern said Friday. The Sacramento Kings and Houston Rockets, team of Chinese national Yao Ming
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Straight-shooting ball is one of a slew of nanotechnology products aimed at the sports market.
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NBA Europe Live, the National Basketball Association initiative in concert with Euroleague, tips off in five nations next week, but the prospect of NBA expansion to Europe remains distant.
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There is a chance for fireworks during the NBA&#39;s doubleheader today, but the anticipation of overly physical play in sports often leads to the opposite result.
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After a summer spent expanding its global brand with exhibition games from Shanghai to Rome, the NBA opens a new season on Tuesday looking to win back home fans following a gambling scandal which rocked the sport to its core.
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NEW DELHI, SEPTEMBER 28: Local golf fans are in for a treat: For the first time ever, the sportâs top-ranked player will be in India.