Google gives social networking another go
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According to TechCrunch, Google plans to launch a new endeavor that seeks to take Facebook's open platform to a whole new level.
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With Facebook slowly creeping up on MySpace, is there room for two social networking sites?
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Following the announcement by Facebook that it would make its platform available to other sites, the application-sharing environment for social networking is moving quickly and picking up steam.
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Blog: The social networking company plans to launch an API to connect to other services.
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Thanks to a clean, easy-to-use interface, a brand-new social networking site may edge out its competitors. Invite your friends to Thanksgiving dinner the easy way. In Monkey Bites.
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INTERNET giant Google has taken its searching tools one step further with a service for individual desktops. Its new desktop search application means users can search their email, files, web history, and chats
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In the latest step in its continuing effort to focus the Web services model around its own servers, Google this morning introduced a way to enable individuals to embed some Google Gadgets within Web pages, without the need to install software.
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Network administrators, the  custodians of an organization's passwords and privileges, may  want to find another job as Google Inc  helps business  users set up and manage their own work groups.
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Google has quietly launched a profile program that some bloggers say may be a prelude to the introduction of a Google-run social network.
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Latest version of mobile phone browser adds social networking features, improves functionality.
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Network administrators, the  custodians of an organization's passwords and privileges, may  want to find another job as Google Inc helps business users set  up and manage their own work groups.
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Bill Thompson loooks at how the social web is transforming friendships and the way we view the world.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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Once Google filtered out all of the questionable, offensive and not-safe-for-work search terms, looks like the people Googling on Google were in fact searching for the names of various social and 2.0 offerings: 1. bebo   2. myspace   3. world cup   4. metacafe   5. radioblog   6. wikipedia   7. video   8. [...]
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Social networking shows no sign of slowing. In April, major networking sites MySpace and Facebook reached 67 million and 38 million unique visitors, respectively. &quot;Increasingly, people seem to want to communicate with one another openly and in public, with other people able to participate,&quot; says Biz Stone, co-founder of Twitter.com. USA TODAY&#39;s Mike Snider looks at several notable innovations in interaction.
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Changes to the social networking site will make the names and profiles of its members available to nonmembers.
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MySpace takes personal profile-advertising matchmaking program for a walk.