Advertising: Twenty Questions Even a Caveman Can Ask
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It is time again to ask 20 questions about advertising, marketing, the media and popular culture.
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Facebook's advertising system provokes questions about how companies share data.
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THE history of Apple Computer can be told through its advertisements as well as its products. There was, of course, the commercial that introduced the Macintosh.
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Question: We're in the early stages of startup and beginning to shop for technology. We'll need basic hardware and software, plus many other technology and Web-based services to sell online, service customers and keep it all secure.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel Terdiman.
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Well-known brands advertising on eDonkey raises questions about the popularity of free downloads.
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A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
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DENVER (Billboard) - Pop quiz: What technology is on the cusp of changing the face of Internet advertising as we know it?
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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The slow pace of change at John Hancock Financial Services speaks to an issue that has long fascinated Madison Avenue: how often an advertiser should change a campaign.
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Making Informed Search Keyword Choices  Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.  Often, one will find terms which look good, but later testing reveals ...
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.