Confirmed: Big Facebook advertising announcement on Nov. 6
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After invitees leaked details to bloggers, the company has confirmed that its much-rumored advertising strategy will see the light of day at a high-profile New York event.
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By Anonymous  The announcement in Septem
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Microsoft yesterday announced a $240 million deal with Facebook, giving the technology giant a minority stake in the popular social networking site and the exclusive rights to sell worldwide advertisements that target Facebook's 50 million members.
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Yahoo! jumps up with ad addition on England's top social networking site.
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CEO Mark Zuckerberg talks about changes at Facebook, his super-popular social-networking site. By Aria Pearson from Wired magazine.
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A report coming from the Inside Facebook blog today details 3 new features that may be making their debut in Q1 2008.
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Pick a date, any date Packing as many buzzwords as possible into a single news announcement might prove you're "on message" but won't disguise the fact your strategy lags every major player in town.â¦
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Social-networking site Facebook is ramping up efforts on a major new advertising plan that would let marketers tailor ads for the millions of Facebook customers who provide a mountain of information about themselves on the site, according to major advertisers and analysts briefed on the system.
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(200 sec.) Will Facebook's aggressive strategy make it look like MySpace?
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A new feature allows users the chance to make the news.
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Facebook kicked off the new year with additional tweaks to its development platform as it continues to&#160;grapple with external programmers&#160;who spur adoption of their applications among Facebook members through deceitful and abusive practices.Facebook has been battling this problem since May, when it opened its social-networking site to third-party developers interested in building applications for it.Chief among the annoyances have been self-promotion features in applications such as bulk unsolicited e-mails and intrusive message displays. Although&#160;Facebook has made several changes&#160;in past months, the problems persist.On Jan. 1, a Facebook official made an official blog posting titled &quot;New Year. New Rules&quot; in which he states that some developers have been sneakily bypassing the amount of e-mail notifications applications are allowed to send.&quot;Specifically, these developers have been sending notification e-mails to users for one application with another application, in order to &#39;pool&#39; the total quota of e-mail notifications together,&quot; wrote Dave Morin, Facebook&#39;s senior platform manager.In addition, other applications have been designed to trick Facebook members into inadvertently installing other applications by placing links into e-mail messages, internal notifications and the Mini-Feed feature in member profiles.&quot;Starting today, we&#39;ll begin blocking links in Mini-Feed, Notifications, and Notification E-mails which lead to the installation of another application in the hopes that developers focus on user experience and engagement being paramount, not deceiving users for the sake of growth,&quot; Morin wrote.&#160;
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Facebook will sell a $240 million minority stake to Microsoft, which as part of the deal will also expand the advertising services it provides to the social networking phenom, the companies said Wednesday in a statement.The size of the ownership stake Microsoft will take during Facebook&#39;s next round of financing puts Facebook&#39;s valuation at a whopping $15 billion.&#160;Google had reportedly been courting Facebook as well.In addition to the ownership piece, Microsoft will also extend its existing agreement to provide banner ads to Facebook in the U.S. With this deal, Microsoft will become Facebook&#39;s exclusive third-party ad platform as well as provide Facebook ads internationally.Facebook will likely devote the cash influx from its next financing round to bankroll the torrid growth it is expecting in the coming 12 months in usage and headcount.With about 300 employees now, Facebook expects to have about 700 a year from now, its CEO and co-founder Mark Zuckerberg said last week at the&#160;Web 2.0 Summit.Meanwhile, the site is growing its usage at breakneck speed with about 250,000 new users registering every day.Founded in 2004, it currently has about 49 million active users today, up from 12 million in December. More than half of its active members return to the site daily. Some 59 percent of its users are outside the U.S.Earlier Wednesday, The Wall Street Journal and The New York Post reported that Facebook was in the final stages of making a decision on whether to do this deal with Microsoft or Google.For Microsoft, which hasn&#39;t attained as strong a position in online advertising as it had hoped and lags behind Google, landing this deal could be a major win, as long as Facebook proves to be as attractive an advertising vehicle as expected.The Journal reported later on Wednesday that Facebook expects a profit of about $30 million this year, on revenue of $150 million.Google and Yahoo provide ads for Facebook rival MySpace.Still, questions remain about social networking sites&#39; full potential for advertising, since most of their content is largely unregulated and created by millions of individuals, resulting often in material that is vulgar and objectionable.Facebook plans to share more ideas for revving up its advertising business on Nov. 6, at an event in New York to which it has invited what it calls &quot;its closest advertisers.&quot;&quot;As part of [the event], Facebook executives will discuss new approaches for advertising online,&quot; a Facebook spokeswoman said. &quot;We are not sharing any further details.&quot;Facebook, MySpace, and others are also under close scrutiny from law enforcement agencies in the U.S. and abroad because sexual predators use social-networking sites to stalk and victimize people, in particular minors.The Journal first reported Google&#39;s and Microsoft&#39;s pursuit of the Facebook investment a month ago.
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To be, or not to be: Now Facebook users can decide.
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Blog: Facebook's rumored sale or public offering has likely made the company a highly attractive workplace.
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A Swedish Canon executive said announcements are planned for January. My guesses include sequels to two SLRs, the Rebel XTi and 5D.
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).