Wal-Mart: It&#39;s all about image now
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CEO Lee Scott says retailer is working harder than ever to win over &#39;people who don&#39;t care for us.&#39;. By Parija Bhatnagar, CNN/Money staff writer.
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Wal-Mart has managed to come back with style, and is expected to announce that December sales achieved a 3 percent gain over sales for December 2003.
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By GARY GENTILE LOS ANGELES - Wal-Mart Stores Inc. has launched its long-awaited online movie download store, entering a market that has yet to catch on with consumers but is expected to grow rapidly.
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Wal-Mart Stores Inc  said on Wednesday it is rolling out a new advertising campaign with the slogan "Save Money. Live Better," replacing "Always low prices."
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Considering its 5,000 stores worldwide, you might be tempted to think that Wal-Mart (NYSE: WMT) has saturated every corner of the globe with its big boxes, much as Starbucks
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After a period of experimentation with sleeker fashion and upscale merchandise Wal-Mart, in 2007, returned with a vengeance to the strategy that built it into the worldâs largest retailer: low prices.
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Investors should ponder the different stories for Target and Wal-Mart.
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Wal-Mart Stores Inc  said on  Wednesday it is rolling out a new advertising campaign with the  slogan &quot;Save Money. Live Better,&quot; replacing &quot;Always low  prices.&quot;
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Wal-Mart Stores Inc., is going on the offensive against detractors in a campaign to deliver "the unfiltered truth" about the world's largest retailer, Chief Executive Officer Lee Scott said in an interview published on Thursday.
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Wal-Mart Stores Inc  on Friday  said it plans to exclusively back the Blu-ray high definition  movie format, the latest blow to the rival HD DVD camp backed  by Toshiba Corp .
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An advertising agency fighting to keep Wal-Mart's business last year told the world's largest retailer that while it was a "positive force" because low prices helped shoppers lead better lives, the company suffered a lack of respect that could drive away shoppers.
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Wal-Mart Stores Inc is once again taking the plunge into trendy clothing for women -- and it's hoping for a better reception this time around.
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Wal-Mart's message to America is "Save money. Live better." Its motto in Washington might best be summed up another way: Spend more. Lobby harder.
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Faced with public demonstrations of discontent by its employees, Wal-Mart has developed a new program intended to show that it appreciates them.
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Wal-Mart Stores Inc. isn&#39;t just working to woo Japanese shoppers -- it&#39;s doing a little shopping of its own in the No. 2 economy.
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NEW YORK/LOS ANGELES  - Wal-Mart Stores Inc.   on Tuesday introduced a test version of its new video  download service, making it the first major retailer to offer  such a service with the backing of all of Hollywood's big  studios.
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Favored by shoppers but criticised by organized labor, Wal-Mart -- the world's number-one retailer -- has been a discreet participant in the US presidential election campaign.