Search Engine Marketing Mistakes Retailers Need to Avoid
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Search Engine Marketing Mistakes Retailers Need to Avoid  According to a recent survey conducted by Shop.org and Forrester, in 2003, online retail sales jumped 51% to reach $114 billion with 79% of all online retailers (etailers) were profitable. Online sales are expected to reach 6.6 percent of total retail sales in ...
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(Source: Ultraseek)  Your employees want a familiar, Web-like experience when they search your business content. You want a search engine that can be tuned to meet your unique business objectives.  Read this white paper from Ultraseek. Find out what critical questions you should ask a search vendor before buying.
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I&#8217;m playing the devil&#8217;s advocate here, so keep that in mind in case I end up trampling all over anything you hold dear :) Google has taken a lot of flak on a lot of issues in the past few years - it&#8217;s a price an industry leader invariably has to pay.  Apart from Blogger spam [...]
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An online shoe store owner is threatening to sue a blogger unless the blogger &#8216;lowers his Google ranking&#8221; for a keyword phrase that the store owner feels he deserves.  More from Search Engine Roundtable: In short, the store owner feels he should rank better than the blog, because he is selling the item on his site [...]
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It's slightly safer to use search engines, but about 4 percent of search results still lead to sites deemed risky, a new study finds.
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Yahoo Search Marketing has upgraded their ad ranking system from an auction bidding model to their Marketplace Design system which takes into account :  Advertiser clickthru history Expected click thru rates An advertisement&#8217;s Quality Index to rank ads based upon bids &#038; quality Bid or Click Price Historical click-through data Whether the query word/phrase appears in the title Keyword in URL Landing Page [...]
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Vendors and researchers have detected various new trends at play in online retail shopping this holiday season, such as shoppers' increased use of search engines and comparison shopping services to make better informed buying decisions. Not all trends are encouraging, however, such as a disconcertingly high percentage of shoppers willing to buy from spammers.
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How did Search Engine Strategies measure up against other technical conferences? SEO analyst John Parent shares his thoughts.
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Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.
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Search Engine Resubmission Myth  So the thinking goes, the more times you resubmit your site to the search engines, the better chance that you have of getting to the top for your keywords. I can&rsquo;t tell you how much it aggravates me when I hear about another searach engine optimization company ...
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By Arellano, Jonah  The recent launch of the Search Engine Marketing Professional Organization validates the importance of a growing field. Search engine marketing drives customers to your Web site through their search parameters.
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Too often, retailers' Web sites don't work right, if at all...and they keep chasing after new customers instead of trying to retain their current ones. Are some big online retailers focusing too much on the competition at the expense of their own evolution?
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Avoid Search Engine Blacklisting  The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the ...
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It's a great time to be an Internet shopper, but the same search technology that is transforming the Web into a bargain-hunter's paradise is putting the squeeze on online retailers doling out discounts and incentives to lure customers.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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Dave Pasternack from the SEM/PPC Firm Did-I could not resist it. Â  He had to post at his DMNews.com Blog the story titled &#8220;An SEO critic answers his critics&#8220;, which is in fact a direct sequel to his post &#8220;Troubled times for SEO firms&#8221; from about a month ago. Â  The original post was stirring up a lot of [...]
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Search patterns provide a surprising window into the minds of buyers and sellers in the current unsettled market