5 Basic Tips For DMOZ Listings
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5 Basic Tips For DMOZ Listings With all of the recent buzz about linkbaiting, social media optimization, and the wealth of new vertical search engines launching on the market, sometimes it&#8217;s easy to glance over the basic do&#8217;s and don&#8217;ts in the world of search engine optimization. We&#8217;ve discussed link building and directory submittals before in [...]
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On the Zend Developer Zone today, Cal Evans has posted his look at the Phrasebook series from Sams Publishing covering Javascript, MySQL, Apache, and, of course, PHP.   I get a lot of books to review. Currently the stack is about waist high and UPS hasn't been here this morning. So in an effort to trim down that stack of books, I'm going to talk about books 4 in one review.   He looks briefly at the contents for each of the books, pointing out specific areas they seemed particularly helpful in. He doesn't recommend them to someone trying to learn the language right off the mark. These are, as their title implies, just clips and handy snippets of information to help you get to where you're going. You have to know how to get on the road first, though...
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SEATTLE _Zillow.com recently allowed homeowners and real estate agents to advertise for-sale properties on its Web site at no cost.  The Seattle-based company, which rocked the real estate world this year when it began offering free online valuations of almost 70 million U.S.
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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Off of the Avatar Financial site, there's a great list they've created to share a few things they've learned around a popular PHP framework - more specifically 21 things they've learned about CakePHP.   CakePHP is very new, so documentation beyond the basics is a bit sparse in areas. I built this website entirely using CakePHP and took notes along the way to share with others. While some of these items can be found in obvious places like the manual, others required a bit of elbow grease to figure out. My name is Matt Inman and your feedback is welcome, feel free to email me with questions or comments.   Things learned that are on the list include:  Easily creating static pages Static pages - Adjusting other data sent to the layout Viewing the SQL queries that are running behind the scenes Using bake.php Complex model validation Creating a controller that uses other models Call exit() after redirecting  and many more. There's lots of helpful tips here, especially if you're new to CakePHP and want that extra leg up.
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Some unscrupulous vendors manage to worm their way into price comparison site listings. Knowing how these shopping engines work can help you avoid the bad apples.
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1.      Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on ideamarketers dot com for reference. Look at my articles section and you'll find them.    Once you have a kick it press release, go to prweb dot com and sign up for an account. You can send out a press release for $0, but I suggest a $10 to $40 investment on press releases you want to be noticed. The best days to send out a press release are Tuesday  Thursday. Check out what's going on in the media so you can tie in your press release with the headlines. While your press release is an advertisement, you don't want it to be completely written like an advertisement. It's a fine line you need to walk.    A great resource to get the names, addresses and phone numbers of the people you need to contact in both television and print is the Bull Dog Reporter. However, that might be more than you can afford. If you are on a tight budget, Google top newspapers. Go to their websites and find the contact information.    Don't randomly send out your press release. You need to target your release to the specific beat reporter. Sending your music press release to a sports reporter or your computer release to the wedding reporter won't do you any good.   2.      Do public appearances. Nothing will garner more sales or attention than personal contact and word of mouth. Go to your local mall and ask if they will allow you to do a public demonstration in exchange for what you have to offer. If they won't, ask what the costs are and then go to local business to offer them a piece of the action in advertising if they donate money.    There are many other avenues to spread the news: Local supermarkets, libraries, coffee shops, etc. Music can be sung, books can be read, products can be demonstrated and services can be spoken about and validated if you have recommendations from those people who have successfully used your service.    This will help compel those who are listening to want to invest money in you and your talent. People are more likely to buy when they have a personal experience with the product or person. Make sure to invite the media to your event and advertise it to the hilt to ensure a bigger turnout.     Put up flyers, call up your local cable company and find out how much it costs to advertise. Commercials at the local or regional level during prime time will only cost you $30 a spot (approx.).  That's for advertising on VH1, MTV and many other very high profile shows.    Go to a college that has an excellent audio/visual department. Many students will only ask for the price of the film as long as they can keep a copy for their final exam. If you have a larger budget, many professional services will do an entire commercial for $5,000. A great company is Event Management Services. Ask for Marsha Friedman who is the President. 3.      Use the web to its full advantage. Set up shop on the World Wide Web if you havent already done so. Web sites do not guarantee money, but they are an additional source of advertising for you. Join web rings. While I had seen many of my competitor's use this on their web sites, I never joined one. One day I made a decision to do just that and my Christmas web site went from being unseen to the top five for my search string of Christmas with love and other terms. The results showed up in one week.    If you don't know how to create a web site, you can go to your local college as I stated prior. There are also many web sites like webmonkeys that have quite a bit of information to help get you started. Don't waste money on people who promise you top ten ranking at this point.            4.      Donate your time and services sincerely to charitable events. Eventually you'll be able to donate your item or services and get valuable advertising without cost in exchange. Charities that I can personally recommend are the Special Olympics, Make-A-Wish and Saint Jude's Hospital. Many other charities I have worked with are just as wonderful. They need the help and you do too. Why not help someone else and in exchange, you may be able to help your business? 5.      One of the most important tips is to strategically align yourself with other successful entrepreneurs.
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HotPads combines map data from Microsoft's Visual Earth with real estate listings to help you find a place to live -- whether you're interested in buying or renting, or need help deciding.
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What you should know before you start messing with small stocks.
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Found in the search marketing forums: AdWords Monitoring; Life Without the Little Green Bar; Help With Starting; and more.
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Jessica Bowman, Director of SEO for Business.com, has been updating core directory listings over the past week and lends some good advice on keeping track of SEO directed directory listings and link building information, which future SEO&#8217;s at your current company will cherish you for. Frustrations like you can&#8217;t imagine begin to emerge when you have [...]
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A lot of things are happening in the Ruby world right now, and I wanted to highlight a few of them here:  At FOSCon this year, Amy Hoy has asked people to start writing more instructive articles about parts of Ruby or Rails so that newbies would have more "fine manuals" to read.  I've tried to do my part with two short series (so far), one on RubyInline and the other on ruby-prof.  The RubyInline articles are: RubyInline, making making things faster easier, and RubyInline: Going a bit Further.  The ruby-prof articles are:  Profile and ruby-prof, ruby-prof and call graphs, and Profile and ruby-prof:  getting specific. Another blog related event is the current blogging contest being run by Ruby Inside.  They're offering $100 US to their favorite informativ, ruby related blog post this week (Aug 14-20).  There have been a lot of interesting entries so far.  It would be pretty cool to see more contests like this crop up. We're getting close to a couple of Ruby conferences, I wrote about RubyConf*MI in my last post.  RailsConfEurope is also comingu up quickly.  If you're reasonable close to either of these, you should consider registering. O'Reilly has released the Ruby Cookbook.  It's a massive tome, chock-full of Ruby goodness.  I haven't had time to read the whole thing yet, but what I've read looks good, and I'm hearing good things from folks I trust.  Looks like another good book to add to your Ruby bookshelf. APress is getting ready to jump into Ruby and Rails in a big way.  They've got ten titles listed on their 'Rails Roadmap', and have lined up some well known Ruby names to write for them.  They're still looking for some Ruby authors according to this blog post. No Starch Press is also starting to make some Ruby related noises.  I can't be specific yet, but there's a good looking Ruby book on its way into their catalog.  If the book is half as good as what they've talked to me about, it's going to be another 'must have'. The Pragmatic Programmers also look like they're set to add some more titles to their Facets of Ruby line.  James Gray has said that he's writing a book for them that should be announced soon, Ezra Zygmuntowicz also has a book on the way, and I've recently signed a contract with them for a Ruby related book.  It looks like the PragProgs aren't going to be content to sit on their Ruby laurels. Finally, Developerdotstar is close to announcing a couple of books about programming.  Neither of these is Ruby specific, but from everything I've heard I think they're going to be solid, language independant books about becoming a better programmer.  Just the kind of thing you'd expect from these guys.
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How to uncover your own Hidden Gems.
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Yearning to buy a low-priced stock? Get yourself checked out for the 'osis first.
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The O'Reilly PHP Devcenter has a new article posted seeking to help you out with your form handling with a listing of several tips to get started.
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Harry Fuecks has gotten busy and posted the third part of his "Joy of Regular Expressions" series over on the SitePoint PHP Blog today.   Following on from the last part, this one is more of an intermission-a round up of regex syntax seen so far and a couple of links following feedback.   He looks at two different topics:  A "must reads" section of resources for getting the most out of regular expressions A comprehensive "cheat sheet" with tips on expression delimiters, literals, pattern modifiers, character classes, quantifiers, assertions, sub-patterns, and working with the blackslash.
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Seven stocks you may want to get to know well.