Yahoo Paid Inclusion : Informative Overview
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Yahoo has been practicing paid inclusion under the Yahoo Search Marketing and Inktomi umbrellas for almost 5 years, yet for some reason Paid Inclusion does not get the coverage in the Search Marketing community it deserves. Why not? My guess is the modification of organic listings with paid results and all around tracking can be seen [...]
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If you search for Yahoo Microsoft, this page is the second hit. I like that of course. It's generating a fair amount of flow, since the combination of Yahoo and Microsoft is a pretty hot topic. Keeping the topic going, I think it's pretty amazing that Microsoft wants to buy Yahoo, but then again, which of all their web efforts has captured our imagination? At least Yahoo has Flickr, and when they try something new, we all try it with them (often with not the greatest results). The rambling continues... If Yahoo is into poison pills, try this one out.  Reserve 5 percent of Yahoo's common stock for blogger options. Put us to work to find new businesses for Yahoo, ones that are relevant to our world. When we find them, reward the bloggers with a significant upside stake in Yahoo's future, not the airy-fairy kind, but real stock that we can trade. Handled properly, it could raise shareholder value by much more than 5 percent. Just the kind of deal they pay you to do, oh Yahoo gods and board members.  Of course it'll never happen. It's an idea like the one I keep proposing for newspapers -- that they hire their public editors from the public, independent bloggers with no journalism experience, with no undue reverence for the institutions so revered by journos. They're going away, just like Yahoo is (sad but true). Now what will rise in their place? Imho, something that's home grown, with the integrity of the people, in our interest. The more they invite the public in, the more clued in they will be when we figure out where we want to go with news on the web. It's why I'm excited about the Obama campaign and why I keep giving to it (I'm up to $400 now). I'm excited because so many other people are excited.  I like his idea about tuition for public service for college students. It's so simple. People want to be involved, they want to use their energy and creativity to solve problems. In the 20th century we were couch potatoes. In the 21st we do it for ourselves.  The first tech company that fully embraces this, not just in the form of User Generated Content (what an insult) but by giving us power (that comes from stock) will rule the world. If Y! had the guts, it won't be long before they're making tender offers to buy out Ballmer.  BTW, I think I understand why Ballmer wants Yahoo! When Yahoo engineers wake up they program stuff like Yahoo Live, which is pretty cool and runs on the web, and while it steals ideas from smaller companies, it adds some pretty cool stuff of its own. When Microsoft engineers wake up they program stuff like Vista, a multi-year, multi-billion dollar waste of money, time and customer goodwill. They can't do another Vista without wrecking the franchise. Now the question is -- where do they go for growth? That's what Yahoo is for.
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A smooth integration between Microsoft and Yahoo will not be a matter of simply swapping one set of software or hardware for another. It may hinge on changing deep-seated mind-sets.
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Yahoo! has another healthy quarter on the strength of paid search.
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Tony Bibbs, in the wake of last week's surprise from Microsoft to Yahoo, has posted a few of his thoughts on the matter.   I woke up this morning to the news of a $44 billion buy-out offer from Microsoft for Yahoo!. This is being covered from all angles in various tech sites like Slashdot but I think the one angle I haven't seen yet is what does this mean for PHP?   He mentions the work that Microsoft and Zend have done to push PHP support on the OS (check out this email too) and he wonders what the final impact of it all could mean for the language - will things change drastically if Microsoft becomes a major player in the PHP world or would they stay behind the scenes and give the community the support it might need.
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Will Yahoo!'s facelift drive business?
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One's head spins thinking about Microsoft's unsolicited bid of $44.6 billion for Yahoo. Yahoo has been a major figure in the open source world for a long time. It sponsors events, participates in countless development projects, and encourages its own engineers to do open source work. And, of course, it uses countless open source code bases as well. read more
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Jerry Yang gives a glimpse of Yahooâs future that depends more on third-party developers.
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David Wheeler presents an introduction to the Bricolage content management system (CMS).
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An airfare predictor and subway guide, restaurant reviews and car sharing
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Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new paid inclusion program.
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Will a nonprofit-driven browser tackle the behemoth from Redmond?
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There will be platform independence, this time Yahoo! has announced its intention to support third-party widgets on its mobile platform, promising platform independence and rapid development. The announcement came in a presentation at the CES event, currently taking place in Las Vegas.â¦
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The software maker lets a few details out during an employee Web cast to discuss Yahoo bid. It's just one of many product tidbits I expect to come out as part of regulatory filings associated with the offer.
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Adobe Systems and Internet provider Yahoo! have announced a tie-up aimed at providing consumer services to Internet users. The two companies will introduce integrated products that feature Adobe services, increase the reach of Yahoo!
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Rasmus Lerdorf himself has posted some info about a little assistance he's offering to help developers get their foot in the door at Yahoo!.   Want to work on some of the busiest and coolest web apps in the world? Do you like Flickr, and want to work downtown San Francisco? Or perhaps you are into music, movies or TV and want to work out of Santa Monica? Jumpcut? Or have you seen answers.yahoo. com? Address Book, Personals, Search, Premium Services, Hot Jobs? Want to do interesting things combining PHP and Flash?   All you need to do is send a resume his way and what kind of job interests you have (check out their career site for options) and he'll get you in touch with the right people.
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On the heels of its recent earnings, we ask what the future holds for Yahoo!