Super Bowl Advertisers Still in Game After Scandal
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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Advertisers at this year's Super Bowl hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight.
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The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two
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Despite mounting concerns  about strike-induced ratings shortfalls in coming months, most  advertisers are sticking with their commitments.
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Advertisers at this year's Super Bowl  hark back to the familiar in new commercials for TV's biggest  event, dusting off celebrities from decades ago and putting  childhood icons into the spotlight.
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Super Bowl ads, which cost $85,000 per  second during this year's game, fumbled overall as they failed  to connect with viewers or just scared them, according to  researchers who tracked people's brain activity.
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NEW YORK (Billboard) - The New York Giants weren't the only ones to come away from Super Bowl XLII with a storybook ending. Artists who were tied to the game through live performance or inclusion in advertisements also notched impressive victories, especially on the digital front.
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Thanks to a longer shelf life on the Internet, the stakes have risen for marketers that decide to buy Super Bowl spots.
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Networks wont run church spot featuring gay couple; say ad runs contrary to company policies. By Steve Hargreaves, CNN/Money Staff Writer.
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A racy ad for a vendor of Web site names was pulled at the last minute from a second showing during the Super Bowl telecast on Sunday after NFL executives objected that the spot made light of Janet Jackson's "wardrobe malfunction" incident in last year's halftime show.
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A record number of Americans watched Sunday's Super Bowl on Fox between the New York Giants and New England Patriots, helping justify the millions of dollars advertisers spent on commercials during the game.
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Even though its postseason hopes were dashed last week, Georgetown still had a Super Bowl to play.
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The week before the Super Bowl is about celebrity parties and attention excess; it has always tested the screws of the troubled.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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The New England Patriots like to attribute their winning season to playing as a team. But when it comes to marketing deals, the Super Bowl champions may be victims of their own success.
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NEW YORK (Billboard) - The New York Giants weren't the only  ones to come away from Super Bowl XLII with a storybook ending.  Artists who were tied to the game through live performance or  inclusion in advertisements also notched impressive victories,  especially on the digital front.
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The Michael Vick scandal likely won't overshadow the prospect of evenly matched franchises going head to head.