Samsung ads shifted from Interpublic
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NEW YORK For the second time in six months, a large worldwide advertiser is shifting its account to agencies owned by WPP Group from agencies owned by Interpublic Group.
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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Glimpses of advertising are now being tallied down to the second.
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By Joseph Marks, Grand Forks Herald, N.D.  May 27--Frequent browsers on UND's Web site may have noticed something different the past week.
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Yesterday, Sony launched the next stage in a comeback campaign to reposition itself, not only in its key markets but in the public mind. The campaign involves some controversial moves, including expanding its high-end Bravia brand to smaller and less expensive HD displays - some of which are not 1080p.
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InfoWorld - Microsoft said it moved quickly to remove a banner advertisement that appeared on its instant-messaging program for a software application that falsely hypes security threats on a user&#39;s computer.
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The changes are in response to a complaint by Google that a feature of the operating system is anticompetitive.
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AT&T tells its stores to remove signs that include the old "Fewest Dropped Calls" advertising slogan, used by Cingular before its merger with AT&T Wireless. It turns out the claim was not true.
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Itâs a different atmosphere but itâs also a continuation of some strategy that was announced at that earlier event: the three-screenâPC, mobile, TVâapproach.
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Â· Change of strategy after spokeswoman resignsÂ· Couple consult former News of the World editor
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Facebook's advertising system provokes questions about how companies share data.
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Audiovisual without frontiers The European Commission has relaxed the rules on advertising for the audiovisual sector in response to the growth of media services such as video-on-demand.â¦
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The campaigns and the outside groups supporting them are taking a confrontational advertising war into grim territory.
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The computer is impersonal again If you thought adverts on the web have become more offensive and more intrusive than ever before, then it might be time to find alternatives to using software from Microsoft.â¦
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The shift parallels the increasing appearance in the new media of ads celebrating sports.
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Penney, which spends more than $400 million a year on ads, said today that it would shift the creative assignment to Saatchi & Saatchi in New York.