Yahoo invites its users to shoot ads
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Yahoo first encouraged consumers to create blogs and photo pages with text and pictures. Now, the Internet portal wants them to make advertisements, too. On Monday, Yahoo touts a new look for its front page by asking people to pull out the video camera, open up the editing software and create 12-second spot for Yahoo.
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Yahoo is overhauling the way it sells advertising in the US, in an effort to help revive the business.
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Yahoo announced new online advertising tools that could give the company an edge against its competition. The tools rely on what is called &quot;behavioral targeting&quot; to make display ads more relevant.
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Internet search giant Yahoo has announced a major shake-up of its business aimed at increasing advertising revenue, a strategic response to gains by rival Google.
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Internet giant Yahoo Inc. is offering to help consumers and office workers sift through the digital mishmash stored on their computers with a free software product to be introduced Tuesday.
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If you search for Yahoo Microsoft, this page is the second hit. I like that of course. It's generating a fair amount of flow, since the combination of Yahoo and Microsoft is a pretty hot topic. Keeping the topic going, I think it's pretty amazing that Microsoft wants to buy Yahoo, but then again, which of all their web efforts has captured our imagination? At least Yahoo has Flickr, and when they try something new, we all try it with them (often with not the greatest results). The rambling continues... If Yahoo is into poison pills, try this one out.  Reserve 5 percent of Yahoo's common stock for blogger options. Put us to work to find new businesses for Yahoo, ones that are relevant to our world. When we find them, reward the bloggers with a significant upside stake in Yahoo's future, not the airy-fairy kind, but real stock that we can trade. Handled properly, it could raise shareholder value by much more than 5 percent. Just the kind of deal they pay you to do, oh Yahoo gods and board members.  Of course it'll never happen. It's an idea like the one I keep proposing for newspapers -- that they hire their public editors from the public, independent bloggers with no journalism experience, with no undue reverence for the institutions so revered by journos. They're going away, just like Yahoo is (sad but true). Now what will rise in their place? Imho, something that's home grown, with the integrity of the people, in our interest. The more they invite the public in, the more clued in they will be when we figure out where we want to go with news on the web. It's why I'm excited about the Obama campaign and why I keep giving to it (I'm up to $400 now). I'm excited because so many other people are excited.  I like his idea about tuition for public service for college students. It's so simple. People want to be involved, they want to use their energy and creativity to solve problems. In the 20th century we were couch potatoes. In the 21st we do it for ourselves.  The first tech company that fully embraces this, not just in the form of User Generated Content (what an insult) but by giving us power (that comes from stock) will rule the world. If Y! had the guts, it won't be long before they're making tender offers to buy out Ballmer.  BTW, I think I understand why Ballmer wants Yahoo! When Yahoo engineers wake up they program stuff like Yahoo Live, which is pretty cool and runs on the web, and while it steals ideas from smaller companies, it adds some pretty cool stuff of its own. When Microsoft engineers wake up they program stuff like Vista, a multi-year, multi-billion dollar waste of money, time and customer goodwill. They can't do another Vista without wrecking the franchise. Now the question is -- where do they go for growth? That's what Yahoo is for.
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Yahoo Inc. chief Jerry Yang was found wanting on Wednesday by investors who said the company needed to devise a plan to combat weaker advertising growth more quickly than in the 100 days promised by management.
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Yahoo to purchase website geared towards creating online competitions.
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The deal may help Yahoo expand in the video advertising business. But it adds complexity to a company that is trying to simplify.
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EBay signed a similar partnership in May with Yahoo that included ads on domestic pages.
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Yahoo Inc.  is offering free  group conference calling services from Vapps Inc. to the  roughly 80 million users of Yahoo's instant-message and Web  telephone-calling service, the companies said on Monday.
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The acquisition gives Yahoo more ammunition against online ad rivals Google and Microsoft.
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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This morning Yahoo! announced that its new search marketing platform, Yahoo Search Marketing &#8216;Panama&#8217;, is now available to advertisers that wish to open a new Yahoo! sponsored search account.   U.S. based accounts can now sign up online to begin marketing products through Yahoo!&#8217;s completely redesigned system. Previously, the system was only open to Yahoo!&#8217;s [...]
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Yahoo! jumps up with ad addition on England's top social networking site.
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Internet media company Yahoo Inc  said on Tuesday it is adding media-playing features, large file transfers, new languages and other tools to its instant messaging service.