Flash price drop spurring innovation
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A massive decline in the price of NAND flash memory, the chips that store photos in digital cameras and music in iPods, is prompting innovation among companies trying to increase sales.A few of the items users are likely to see more widespread in gadgets this year include greatly expanded storage capacity in SD (secure digital) cards, USB (universal serial bus) flash sticks and internal storage, as well as new, lower-cost SSDs (solid-state discs) in notebook computers.The price of mainstream 4Gb SLC (single-level cell) NAND flash memory chips has fallen 73 percent since mid-August to $4.96 late Thursday, according to DRAMeXchange Technology, which runs an online clearinghouse for the chips. The chips hit a high of $18.50 on Aug. 14. The price of 4Gb MLC (multi-level cell) NAND flash chips have taken a slightly worse dive, 75 percent down to $2.23 on Thursday, compared to its summer high of $8.85 per chip.The difference between SLC and MLC is cost and life span. SLC normally costs about three times more than MLC, and has a lifetime of 100,000 write cycles. MLC has a lifetime of only 10,000 write cycles.Toshiba and Samsung have both developed new 128GB SSDs based in MLC NAND to expand their use in notebook PCs. The new SSDs are less expensive, giving notebook PC designers more choices in storage.&quot;At 128G bytes, you&#39;re giving consumers the kind of storage space they expect in a notebook,&quot; said Jim Elliott, director of flash marketing at Samsung, in an interview.To work around the lifespan issue, Toshiba and Samsung use controller chips to spread writes across the drive to avoid wearing out any one portion too quickly.The new MLC-based drives are an important step forward for SSDs in the battle against hard disk drives (HDD). At 128GB, an SSD stands are far better chance of replacing an HDD in laptop computers because it removes some of the high-capacity advantage HDDs hold.SSDs have several advantages over HDDs; they&#39;re lighter, more rugged, consume less power, make no noise and enable a computer to start up and load software faster than HDDs. But SSDs are a lot more expensive than HDDs, which is why they&#39;re mainly used in the business laptop market, where users are willing to pay more for performance and reliability.Elliott believes SSDs for PCs will account for 27 percent of NAND consumption by 2011, particularly in business laptops and mobile devices.SanDisk has taken a slightly different route in SSDs than Toshiba and Samsung. The company made a 72GB SSD in a thinner form factor aimed at mobile devices. The drive takes up less space, so it could be used in a range of mobile devices, said Iri Trashanski, director of strategic business development at SanDisk.He doesn&#39;t believe there will be a market for 128GB SSDs for a while.Brian Kumagi, senior business development manager NAND flash memory business at Toshiba, believes the lower cost of MLC NAND chips will play a major role in seeing 128GB SSDs gain market share.Toshiba is also offering MLC NAND SSDs in 32GB and 64GB capacities to entice laptop PC makers and makers of digital music players and other devices requiring more storage.There are several other products where companies are adding NAND flash to increase storage capacity and improve devices. One, thanks to the iPhone, is handsets, said Elliott.Multimedia handsets will likely see 8GB of embedded flash memory become the standard this year, and card slots are being added to a host of mobile phones to increase storage and for added content delivery, including movies, games, software and more.Plus, low prices are encouraging new innovation, just as low NAND prices helped put the chips into more iPods earlier this decade. One area is in video cameras, namely, Flip video and similar devices.For $119.99, users can buy a Flip video camcorder that uses NAND flash memory to store 30 minutes of recordings.In addition, devices such as GPS (global positioning system) for cars will need more flash when 3D (three dimensional) digital maps start replacing 2D maps.The good news for users is that there are so many NAND flash memory makers in the world today that prices will remain low or at least reasonable for a long time.In a report titled &quot;Flash to crash,&quot; Macquarie Securities chip analyst Warren Lau wrote that NAND flash memory prices will likely remain low throughout the first half of this year, with little room for upside until the third quarter.&quot;We continue to warn that NAND flash will see excess supply in the first half of 2008 owing to aggressive production ramp (at IM Flash and Toshiba) and the seasonally weaker period for consumer products (digital still cameras, handsets and MP3),&quot; he wrote.Much of the possible price movements in NAND flash actually depend on Apple because of the widespread popularity of the iPod and iPhone.The company announced it has already shipped over 4 million iPhones and continues to ramp shipments. iPod shipment growth has dropped a bit, according to market researcher Gartner, but higher capacity iPod products such as the Touch have done well in the market.&quot;Apple is a critical driver of NAND flash consumption and will continue to yield great influence on NAND flash vendors,&quot; Gartner said in a report on Monday.
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Vulcan lowers the price of its FlipStart UMPC to $699.
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Inexpensive flash-based player isn't perfect, but it serves its purpose.
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Investing in Adobe would be a no-brainer -- if it weren't for its competitors.
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Dans le cadre de ses initiatives stratÃ©giques en matiÃ¨re de technologie MirrorBit(TM) annoncÃ©es ce jour, Spansion LLC a Ã©galement annoncÃ© ses plans pour une nouvelle gamme de pÃ©riphÃ©riques mÃ©moire Flash.
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Newest P4 chips, the 500 series, drop in price by 18 percent to 35 percent; a host of other chips are cheaper now as well.
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Some of this year&#39;s products: iPod copycats, iPod copycats that smell, laser pointers, Sushi discs. NEW YORK  - Sometimes the innovation elves just miss the mark.
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SanDisk (SNDK) is losing money as it battles rivals who also want to sell flash memory, the digital data storage medium for devices like cameras or music players. The war for customers is pushing down prices in the market and it's tougher to turn a profit.
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Silicon Alley Insider says the software maker might be interested in Limelight, a player in the content delivery network arena. Earlier this week, it was Logitech and Yahoo that were getting ink as possible Redmond acquisition targets.
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An idea I've been thinking about for a while and looking for an opportunity to do is a "flash conference" along the lines of the flash mobs that were so popular a few years ago.  Here's how it would work... Some event happens that focuses the attention of bloggers, one where there's a lot of ground to cover and at least two or three different ways to view it, one where the combined expertise of 5 or 10 bloggers would make a big difference.  The event would last at most 3 hours, would be webcast live, and be edited into a 1 hour program within 24 hours.  As many of us are waiting for delivery of Leopard, the new Mac OS, it seems that this may be an opportunity for such a conference. We'd have to find a facility in San Francisco that could house this. There would need to be room for 20 or 30 people, and it must also have decent networking. Then the question of who would we turn to for expert opinions. Some ideas... 1. A Mac software developer. 2. A gadget blogger (Engadget, Gizmodo, etc). 3. A creative artist (it is a Mac after all). 4. ??? 5. ??? This is meant to be an instant idea. I have asked the question on Twitter and your comments are welcome here as well. Update: Loic Le Meur has volunteered the offices of his SF startup to host the flash conference. Cooool.
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SAN FRANCISCO - It&#39;s been a tough recession for tech spending and a tough summer for tech stocks. But a Texas software outfit might give investors a reason to get back in the market.
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Prices are likely to drop as more outlets, including PC vendors, get into the market.
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Tech bellwether cites drop in demand for PC processors and flash memory.
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Single-lens reflex digital cameras are enjoying rising popularity among consumers looking to take better-quality photographs. The functions of new models introduced since autumn are improving, while their prices are falling.
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Performance has been somewhat disappointing, but that could change if drive makers put in more flash, executives said.
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Your copy of the Flash player is likely to be buggy and dangerous. Update it now and be sure to remove the older versions first.
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Flashy features could tempt consumers--and that tempts Hollywood, which could help Blu-ray beat out a rival technology.