National Ads Seen Key for Newspapers in 2005
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Local retail and classified advertising is expected to help boost U.S. newspapers' ad revenue in 2005, but the wild card is how much money big companies like mobile-phone providers and film studios spend on advertising, experts say.
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This year, as usual, the dominance of attack advertisements on television has made it hard to get a clear picture of where the candidates stand.
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Research on the economics of the media industry suggests that papers slant their coverage to their readers tastes, not based on an internal agenda.
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With Americans seemingly developing a taste for news with a Fleet Street twist, British papers are stepping up their efforts to court American readers and advertisers.
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LONDON/NEW YORK  - Advertising spending will climb  faster than the global economy in 2005, two leading forecasters  said on Monday, driven by marketing battles in competitive  sectors and increases in online and interactive ads.
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).
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Although print circulation continues falling, major American newspapers are experiencing a healthy rise in traffic to their websites. Most encouraging: The web editions are attracting a younger audience.
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Editor and Publisher - NEW YORK Several of MediaNews Group's Northern California papers, including The San Jose Mercury News and a group in Contra Costa County east of San Francisco, are considering placing advertisements on the front page and section fronts for the first time, officials told E&P.
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Media buyer Universal McCann on Monday  raised its forecast for global advertising spending in 2005,  citing growing marketing battles in industries such as autos  and drugs, but slightly cut its outlook for U.S. ad spending.
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The number of help-wanted ads in U.S.  newspapers rose slightly in October, indicating labor demand  remains cool as the year draws to an end, a private research  group said on Thursday.
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Media General Inc said on Monday it  may sell five television stations to reduce debt and bolster  its balance sheet as the publisher and broadcaster deals with  an advertising slump in its newspaper business.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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NEW YORK - Hurt by erratic advertising demand, many of the nation&#39;s newspaper companies will fail to deliver the profits they had hoped for in the latest quarter.
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By Alison Trinidad, The Florida Times-Union, Jacksonville  Mar. 2--In the wake of losing a national media account, Jacksonville  advertising executives insist they are more than just mom-and-pop outfits.   And at least one New York media consultant agrees.
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In an effort to capture more readers and advertising dollars, Dow Jones &amp; Co. will launch a Saturday edition of its flagship newspaper, The Wall Street Journal, in September 2005, the company announced yesterday.
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NEW YORK , New York, United States of America -- Major US newspapers began rolling out their presidential endorsements Sunday, with the nation&#39;s leading daily tipping its hat to Democrat John Kerry and a raft of smaller papers following suit.
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Gannett, the nationâs largest newspaper publisher, reported earnings of $365.7 million in the second quarter, but revenues fell when gains from the sale of several newspapers were excluded.