Building a Brand by Not Being a Brand
402817
Fast outgrowing its status as an under-the-radar phenomenon, American Apparel is seen as a new model for the marketing of hip.
418211
If you build it -- and it's cool -- they will come. The business model to support it comes later. That's the new economics of the free lunch: Giving away a product or service builds the customer attention and loyalty that rack up earnings.
86543
How a ââpremiumââ brand manages the dance with the mass market.
758299
In casting about for a name for their new companies or products, entrepreneurs often decide to use their own. And it can work - look at the success of Ben &amp; Jerry&#39;s and Dell.
701516
Companies that have invited consumers to create advertising often find it to be stressful, costly and time-consuming.
698355
Learn to identify companies ready for a breakout
732524
More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
684738
Phenomenal growth with minimal marketing -- it can be done.
138187
Its new ad campaign may not be focused on the right people.
160018
G.M.âs international strategy isnât about focusing on a single brand. Instead, it wants its consumers to be able to choose from a fleet of them.
473106
There is growth, but it's not homemade.
682937
The perfect mantra won't make you rich -- but it will get you thinking about the possibilities.
73484
The best brands can get you big profits.
259825
They're not obvious, and they're not always cheap.
597713
CHICAGO Here&#39;s an interesting business proposition: Win a new client in a hot category. Take two years to improve that client&#39;s bottom line and expand its customer base. Then, if you&#39;re successful, expect to lose the client after it&#39;s acquired by another company.
528011
A great company doesn't necessarily translate into a great stock to own.
72281
A big company needs some big ideas in order to grow bigger.