Soup and Mama McNabb: Marketing Meets Reality
640115
Wilma McNabb - Donovan's mother - is the only mother in a sponsorship campaign for Campbell's, the National Football League's official soup.
734839
Neurocrine resubmits a marketing application for its lead drug.
591197
A sampling of ideas from the next generation of consumers--and entrepreneurs.
557413
Dating, negotiating, fragging and making money.  Play and its consequences.
664890
By David Williams, The Commercial Appeal, Memphis, Tenn.  Feb. 14--Imagine an adventure sprung from the pages of a comic book.  Imagine a real-life version of a video game.
716412
Low-income families eat better when given vouchers to farmers' markets.
42446
Green might be in for marketers, but does it go any further than that?
656383
By THERESA CURRY  By Theresa Curry  Correspondent  MANY OF US feed crowds of sports fans on game day, hauling gallons of chili to tailgate parties, handing out sandwiches in front of the big-screen TV or shivering as we flip burgers on the grill during commercials.
249548
The lesson from foot fungus: sometimes your target market isn't really your target market.
300676
The ever-growing number of information-hungry gastronomes in this country, which the writer David Kamp rather cunningly named âThe United States of Arugulaâ in a 2006 book, is evident in the detailed descriptions of dishes on restaurant menus, in the popularity of food-oriented shows on television. But itâs also reflected in the proliferation of books like Mr. [...].
745598
Why do we buy? Because marketers know we can't help it. Here are six of their retailing tricks.
259676
How campaign donors can defy the odds of a classic economic theory.
59274
As important as a physical supply chain Readers may recall that I wrote last year about Silver Creek SystemsÂ®. At that time I extolled its capabilities for product data quality (matching, cleansing and classification) through the use of semantically-based content profiling and attribute identification. This is particularly relevant when information comes into the organization in unstructured formats as most conventional data quality tools have historically been limited to support for structured information.â¦
574728
Today's customers are increasingly demanding, in Asia as elsewhere in the world.  Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to.  Today's customers want performance, and they want it now!
453772
Your online community can help fine-tune your products.
72747
Looking back on a year of advertising innovation
671352
Focus on the consumer's everyday needs.