Industry Insiders Praise Yahoo Choice for Key Post
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Susan L. Decker, the new head of YahooÂs advertiser and publisher group, has been charged with reducing GoogleÂs lead in Internet advertising.
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IBM, Google, Microsoft, Verisign, and Yahoo have joined the corporate board of the&#160;OpenID Foundation, giving a boost to the group&#39;s efforts to simplify the process of signing into Web sites.The OpenID framework allows people to use a single user name and password to sign into sites that support it.More than 10,000 Web sites now support OpenID log-ins, according to the foundation. Last month,&#160;Yahoo announced&#160;its 248 million active registered users could begin using their handle and password to login to non-Yahoo Web sites that&#160;support the OpenID 2.0 framework.The closer links between OpenID and these major vendors is sure to help the foundation&#39;s effort, according to its executive director, Bill Washburn. &quot;The community has clearly expanded since the inception of the Foundation and these companies will help bring OpenID into the mainstream markets,&quot; he said in a statement.Another statement on the foundation&#39;s Web site went into further detail on what the new alliances could mean.&quot;In 2008, we can expect to see a larger focus on making OpenID even more accessible to a mainstream audience, the development of a World-wide trademark usage policy (much like the Jabber Foundation and Mozilla have done), and a larger international focus on working with the OpenID communities in Asia and Europe,&quot; it read.&quot;We think this is one of the largest efforts put into identity management as far as the Internet is concerned,&quot; said Anthony Nadalin, an IBM distinguished engineer and chief security architect for Tivoli software, in an interview Thursday.Nadalin couldn&#39;t pinpoint when the vendors&#39; new level of involvement with OpenID will produce tangible results. &quot;This takes a little bit of time, understanding and agreeing on the issues and where we need to drive this set of technology,&quot; he said.&quot;IBM is well-known for its ability to produce secure protocols,&quot; he added. &quot;We have quite a bit of talent to bring to this foundation.&quot;He noted that Version 2.0 of the OpenID framework is still fairly new.&quot;You can&#39;t confuse the industry by coming in and throwing out a brand-new framework,&quot; Nadalin said, &quot;I think it&#39;s coming down to that on the 2.0 level, we get the kind of interoperability we need.&quot;Beyond sign-on, various efforts are underway to&#160;standardize how personal data can be moved around the Web. The Dataportability Workgroup wants to broaden the scope of portable data to things like user-created photos and videos.
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PayPerPost, the leading marketplace connecting marketers with bloggers,  videographers, photographers, podcasters and social networks, introduced  a new standard for Word-of-Mouth (WOM) transparency with the debut of "Disclosure  Badges".
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Yahoo Inc insiders are mulling ties to rival Google Inc as a possible defense to rebuff Microsoft Corp's takeover bid, a person familiar with Yahoo management's thinking said on Sunday.
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Portal tries out feature for its popular Yahoo Answers search engine.
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Yahoo has not reached a decision about&#160;Microsoft&#39;s acquisition offer&#160;and is considering &quot;a wide range of potential strategic alternatives,&quot; Yahoo CEO Jerry Yang said in an e-mail to employees on Wednesday.In the e-mail, which was addressed to &quot;yahoos&quot; and filed with the U.S. Securities and Exchange Commission, Yang said the Yahoo board is still reviewing the deal and will &quot;take the time it needs to do it right.&quot;&quot;Our board is thoughtfully evaluating a wide range of potential strategic alternatives in what is a complex and evolving landscape,&quot; he wrote in the e-mail, typed in all lowercase letters.Microsoft made its unsolicited bid for Yahoo last Friday, offering to pay $44.6 billion for the company, or 62 percent over Yahoo&#39;s closing share price Thursday. The deal would greatly expand Microsoft&#39;s search and advertising business and could help it to compete better with Google online.Yahoo is understood to be lukewarm on the offer. The company hopes a rival suitor will emerge with a counteroffer or that it can forge a deal with Google that will allow it to remain independent, according to Wednesday&#39;s Wall Street Journal newspaper, which cited unnamed sources.However, analysts have said it is unlikely another company could match Microsoft&#39;s sizeable offer, and a business deal between Yahoo and Google could raise antitrust concerns because of Google&#39;s already dominant market position.In the e-mail, Yang thanked the Yahoo staff for staying focused on their work amid the turmoil. The company has hired &quot;top advisors&quot; to assist it through the process and is focused on maximizing value for its shareholders, he said.
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Internet powerhouse Yahoo Inc. has given its popular Web site a facelift to highlight some of the features that the company has been improving during the past year.
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Yahoo Inc  insiders are  mulling ties to rival Google Inc  as a possible defense  to rebuff Microsoft Corp's  takeover bid, a person  familiar with Yahoo management's thinking said on Sunday.
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Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, and OMD, the world&#39;s leading media agency*, today unveiled the findings of an Internet Deprivation Study examining consumers&#39; media habits
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According to the report, Yahoo's outside advisers are in favor of a deal, despite the interest of some executives to seek an alternative tie-up with Web search leader Google.
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If you search for Yahoo Microsoft, this page is the second hit. I like that of course. It's generating a fair amount of flow, since the combination of Yahoo and Microsoft is a pretty hot topic. Keeping the topic going, I think it's pretty amazing that Microsoft wants to buy Yahoo, but then again, which of all their web efforts has captured our imagination? At least Yahoo has Flickr, and when they try something new, we all try it with them (often with not the greatest results). The rambling continues... If Yahoo is into poison pills, try this one out.  Reserve 5 percent of Yahoo's common stock for blogger options. Put us to work to find new businesses for Yahoo, ones that are relevant to our world. When we find them, reward the bloggers with a significant upside stake in Yahoo's future, not the airy-fairy kind, but real stock that we can trade. Handled properly, it could raise shareholder value by much more than 5 percent. Just the kind of deal they pay you to do, oh Yahoo gods and board members.  Of course it'll never happen. It's an idea like the one I keep proposing for newspapers -- that they hire their public editors from the public, independent bloggers with no journalism experience, with no undue reverence for the institutions so revered by journos. They're going away, just like Yahoo is (sad but true). Now what will rise in their place? Imho, something that's home grown, with the integrity of the people, in our interest. The more they invite the public in, the more clued in they will be when we figure out where we want to go with news on the web. It's why I'm excited about the Obama campaign and why I keep giving to it (I'm up to $400 now). I'm excited because so many other people are excited.  I like his idea about tuition for public service for college students. It's so simple. People want to be involved, they want to use their energy and creativity to solve problems. In the 20th century we were couch potatoes. In the 21st we do it for ourselves.  The first tech company that fully embraces this, not just in the form of User Generated Content (what an insult) but by giving us power (that comes from stock) will rule the world. If Y! had the guts, it won't be long before they're making tender offers to buy out Ballmer.  BTW, I think I understand why Ballmer wants Yahoo! When Yahoo engineers wake up they program stuff like Yahoo Live, which is pretty cool and runs on the web, and while it steals ideas from smaller companies, it adds some pretty cool stuff of its own. When Microsoft engineers wake up they program stuff like Vista, a multi-year, multi-billion dollar waste of money, time and customer goodwill. They can't do another Vista without wrecking the franchise. Now the question is -- where do they go for growth? That's what Yahoo is for.
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Bill Wise of Media Post has put together a thoughtful review of Yahoo&#8217;s reorganization. I had heard a couple of people referring to the Yahoo Reorg as a negative for the Yahoo company and search industry.  I never really understood where they were coming from, nor could they back it up. Seems that there is [...]
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Here's Microsoft's formal offer letter sent to Yahoo's board of directors on Thursday.
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Rand Fishkin of SEOmoz had the chance to pose a question to representatives of the major search engines which has been on the minds of many within the industry; &#8220;how do the engines feel about pay-per-post services on blogs, where advertisers can buy links and product reviews?&#8221; The responses, as Rand reports, were surprising: Yahoo&#8217;s Tim Converse [...]
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Yahoo Inc. posted strong fourth-quarter profits, driven largely by strong advertising sales and a sizable windfall from sales of an investment.
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Yahoo! has more questions than exclamation marks.
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Barry Schwartz points to a WebmasterWorld thread where a Yahoo Search Marketing representative, YahooSarah, posts an explanation of Yahoo&#8217;s new Quality Index Score system. Basically, Yahoo Search Marketing now uses a mix of click price and quality score to determine placement of ads in Yahoo Search results.  Here&#8217;s Sarah&#8217;s explanation of how to boost your Yahoo Quality [...]