Yahoo strikes largest mobile-search deal yet, in Latin America
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Internet company's OneSearch to be default search tool for portals of America Movil, a leading wireless-service provider.
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(InfoWorld) - Yahoo has reached a deal with LG Electronics that should see its "Go" mobile platform on the screens of tens of millions of LG cell phone handsets shipped later this year, the two companies said Monday. Under the deal LG will pre-load Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail and Yahoo Messenger on phones sold worldwide, they said in the announcement that was timed to coincide with the start of the 3GSM exhibition in Barcelona, Spain. Precise details of the alliance, including which services would appear on what models and in which markets, were not disclosed. Financial terms were also not announced. LG was the fifth largest manufacturer of cell phones in 2006, according to figures from market research company IDC. It shipped 64.4 million phones during the year, which is 17.3 percent higher than the previous year and amounted to a 6.6 percent market share. Yahoo has already tied up with market-leader Nokia and number two Motorola in similar deals to get its search box on the cellular equivalent of the PC desktop. However those deals haven't assured Yahoo a place on all screens. Motorola and Sony Ericsson Mobile Communications also have a deal with Google and local carriers have struck their own partnerships which sometimes result in the two search engines being switched or displaced. The two companies said they will also explore putting Yahoo services on LG consumer electronics products. LG is one of the world's leading manufacturers of digital consumer electronics including flat-panel televisions and video recorders. Â
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Yahoo will upgrade its free software suite for mobile phones, improving capabilities such as search, mapping, e-mail and photo management, the Sunnyvale, California, company will announce on Tuesday.
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Yahoo Inc.  said it signed agreements with six mobile operators across Asia, as part of a broad global expansion that will see its mobile services in tens of millions of phones by the end of the year.
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Yahoo is the latest firm to move off the web and onto PCs, offering search tools for desktops.
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Yahoo Inc.  said it signed  agreements with six mobile operators across Asia, as part of a  broad global expansion that will see its mobile services in  tens of millions of phones by the end of the year.
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Internet media company Yahoo Inc.  on Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
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Yahoo Inc. said Thursday it has struck a deal with Hewlett-Packard Co. to plant its Internet search engine on millions of computers, the latest volley in a high-stakes battle with Google Inc. and Microsoft Corp.
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InfoWorld - T-Mobile announced on Tuesday that it will soon begin using Yahoo as its preferred mobile search provider in Europe, ending the operator's existing relationship with Google for mobile search.
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SAN FRANCISCO--Yahoo added a search feature for cell phones Tuesday, just a few weeks after rival Google launched one of its own. While Google SMS (Short Message Service) uses text-only messages to deliver
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Yahoo made e-mail, Internet search and other services available on mobile telephones with Microsoft's Windows Mobile operating systems.
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Yahoo Inc. YHOO.O has signed a   multiyear distribution deal to feature its Internet search   services on all personal computers from Taiwan's Acer Inc.   2353.TW, the world's No. 4-ranked computer notebook maker,   the companies said on Wednesday.
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Microsoft Corp made a  bid to buy Yahoo Inc for $44.6 billion in cash and stock,  seeking to join forces against Google Inc in what would be the  biggest Internet deal since the Time Warner-AOL merger.
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Yahoo Inc. said on Sunday it has  signed up top corporate advertisers to use its advertising  system to run brand ads on mobile phones in 18 countries,  marking a major diversification beyond computers.
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Leading search companies Google and Yahoo didn&#39;t appear to have a presence at the CTIA Wireless I.T. &amp; Entertainment conference in San Francisco this week, but their startup competitors and smaller rival AOL were all angling for influence over mobile search.While&#160;Google&#160;and&#160;Yahoo&#160;have been pursuing what is perceived to be a large opportunity in mobile search and advertising, they&#39;ve met resistance from mobile operators in the U.S.&quot;Some are concerned about Google and Yahoo being stronger competitors, that [the operators] will become in effect the dumb pipe that the ISPs became,&quot; said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. &quot;I think that&#39;s a valid fear.&quot;That creates an opportunity for companies such as JumpTap and Medio, which offer technologies to operators to present self-branded search tools for their mobile users.Operators tell JumpTap that they don&#39;t want Google and other online search brands to siphon away search traffic, and with it, the opportunity to earn revenue from advertising, said Adam Soroca, vice president and general manager of search services for JumpTap.But operators and startups face a steep challenge: Any mobile user can simply type the URL for their preferred search provider into a browser on a mobile phone. Users will do that if they think that the search from the online giants is better and if they want to access connected services such as mail and calendars, Sterling said.If the carriers manage to offer a better search experience, and one that may be easier to use because it is placed predominantly on the phone home screen, which the operator controls, then people may use it. &quot;But if their experience is lackluster or sub par or comparable, then they&#39;re at a disadvantage, because the brand strength and other tie-ins [from Google or Yahoo] are greater,&quot; he said.JumpTap said its technology is superior to other mobile search offerings because it uses proprietary algorithms that are mobile-specific. In addition, JumpTap knows the search history and location of users, so it can display more relevant results and advertising, Soroca said.In addition to the startups, competitors of Google and Yahoo in PC-based online search are working hard to prevent the search giants from dominating the mobile Internet. Microsoft is pursuing a foothold in mobile search and has an advantage through its Windows Mobile operating system. Phones running the OS feature a link to Microsoft&#39;s Live Search on the start page.Also, AOL made a handful of announcements at the CTIA conference about new mobile services. It even had a booth, which included a small poster for JumpTap in the area of the stand promoting a new AOL mobile search offering. JumpTap said it could not discuss any relationship with AOL. AOL could not be reached for comment.It&#39;s ironic that JumpTap may be fueling AOL, which ranks low among PC-based search offerings but has a strong brand. &quot;The scenario that operators are concerned about, [JumpTap is] enabling&quot; with AOL, Sterling noted. But from JumpTap&#39;s perspective, AOL looks like one more customer, he said.
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Yahoo Inc. on Tuesday announced a new mobile phone service that integrates e-mail, instant messaging and social networks.
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On Monday at the Consumer Electronics Show in Las Vegas, Yahoo announced the Yahoo Mobile Developer Platform, as well as a new mobile home page and the third generation of its Yahoo Go software for mobile phones.