Students Compete to Market Yahoo: Students Compete to Market Yahoo
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By David Ranii, The News & Observer, Raleigh, N.C.  Sep. 23--Internet giant Yahoo is tapping the creativity of Duke University marketing students.
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The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
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Google impresses investors with its glowing quarterly earnings report. Also: Yahoo creates web mail to try and compete with Google & hellip;. Oracle awaits the decision of the EU to take over PeopleSoft & hellip;. and more.
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Yahoo Inc. plans a new integrated   marketing campaign in U.S. and overseas markets that includes   television, radio, cinema and online advertising, the Internet   media company said on Monday.
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More competition courtesy of the proposed Microsoft-Yahoo! combo?
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How some companies neglect simple marketing rules in Search Engine Optimization.
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What Yahoo! can do for Microsoft--and what it can't.
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Links to the week's topics from search engine forums across the web: New Yahoo Bidding Information - Internet Advertisers Want Sales Not Branding - Strategy Needed for New International Site - Yahoo Integrates Answers Into Search Results, and more.
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America Online Inc. is preparing to compete next year with Yahoo Inc., MSN and Google Inc. in the free Web-based e-mail market. The Dulles, Va.
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No, not the Jilly Cooper tome Yahoo! has bought college and high school sports site Rivals.com.â¦
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Tips for improving the efficiency of job searches on the Web.
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A sampling of youth outreach efforts in the presidential campaign:
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In a study, the now-public search engine out-ranks Yahoo, others in customer satisfaction. August 23, 2004 -- A new study says that Americans are increasingly satisfied by the results hauled in by their online
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Yahoo launched a beta version of My Yahoo Search, giving users more-advanced Web-search capabilities. Competition has been heating up in the search-engine space, with Amazon.
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current &#8216;auction PPC&#8217; format to the new Yahoo Search Marketing &#8216;Estimated Average Position&#8217; and Bid Range for Top Positions.&#8217;   Dear Advertiser, As you will soon notice when you log into your Sponsored Search account, we [...]