Microsoft adds 20 advertising clients
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Microsoft Corp. said Sunday it has added 20 new advertising clients since the acquisition of online ad company aQuantive closed six weeks ago.
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How Microsoft, Yahoo and Google's businesses, including their online advertising operations, stack up:
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Viacom Inc  said on Wednesday it has selected Microsoft Corp.  as its Internet advertising partner, initially valued at an estimated $500 million over five years.
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Microsoft is taking solid aim at a business that is arguably outside its core competence: advertising.
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Microsoft Corp. has quietly begun giving some of its largest customers early warning of security problems with its products. Under the free program, some customers get three business
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Microsoft has signed a five-year deal with Viacom that includes online advertising, content distribution, event promotions and games.
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Blog: Microsoft adds Ask keyword ad sales to its adManager service for small businesses.
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Microsoft is joining search firms Google, Yahoo! and British advertising agency WPP in the battle to sell internet advertising.
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More companies are helping large corporate clients create services resembling MySpace or YouTube to bring their customers together online.
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Yahoo Inc.  said on  Sunday it has signed up top corporate advertisers to use its  advertising system to run brand ads on mobile phones in 18  countries, marking a major diversification beyond computers.
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Microsoft made new versions of Windows and Office available to business customers on Thursday.
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Looking back on a year of advertising innovation
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Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
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Viacom Inc said on Wednesday it has selected Microsoft Corp. as its Internet advertising partner in a five-year agreement initially valued at an estimated $500 million that involves online games, shows and movies.
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A new online advertising network will let advertisers book campaigns through a single point of contact, reaching 50 million people a month.
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(InfoWorld) - In a move aimed at making it easier for customers to purchase advertising,Â MicrosoftÂ unveiled on Monday an organization that aligns all of its advertising sales, research and planning efforts. The Microsoft Digital Advertising Solutions team -- which falls under the division overseen by Kevin Johnson, Microsoft's Platforms & Services -- gives customers one group within Microsoft for all of their advertising needs, said Eric Hadley, general manager of global marketing for Microsoft. The organization comprises former MSN advertising sales employees as well as others involved in advertising at Microsoft across other divisions. The company also has been hiring employees to fuel its advertising efforts, and they will join the new division, Hadley said. Until recently, Microsoft's MSN site was the only place where the company offered advertising, Hadley said. But in the last 18 months, the company has built out a portfolio of products that offer a range of advertising options, such as Xbox Live as well as its Windows Live and Office Live Web-based services. "Advertising is now a core asset across all aspects of the company," Hadley said. Microsoft realized it needed to unify how customers could purchase advertising across all of these properties for a comprehensive advertising plan, he said. Microsoft Chief Executive OfficerÂ Steve Ballmer has expressed his intentÂ on more than one occasion to overtake competitors GoogleÂ and Yahoo Â in the online advertising market. Microsoft has said it plans to spend $500 million in its current fiscal year to expand its online business, with a big focus on increasing advertising sales. Eventually, Microsoft's adCenter platform will play a big role in helping to streamline Microsoft's advertising efforts, Hadley said. Right now, the platform,Â which Microsoft launched in the U.S. in May, offers only sales of keyword searches. But eventually adCenter will allow customers to purchase advertising across all of the Microsoft properties that offer it, he said. In its last quarterly earnings call in July, Microsoft said it was not seeing a big uptick in revenue yet from adCenter, and skeptics are doubtful the company will be catching up to competitors in online advertising revenue anytime soon. However, Hadley said Monday that Microsoft is seeing "a lot of growth" in sales through adCenter, and believes that the formation of Microsoft Digital Advertising Solutions will help support this trend. "You know with Microsoft -- we don't always get it right right from the start, but we feel we're going in the right direction by aligning all the company assets behind advertising," Hadley said.
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Microsoft Corp  Chief  Executive Steve Ballmer said on Thursday it will probably buy  up to 20 companies a year at a cost of anywhere from $50  million to $1 billion for the next five years.