What Happened To Creative Advertising?
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
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BALTIMORE, Dec. 19  /PRNewswire/ -- From an advertising industry perspective, 2006 has been a tumultuous year.  Consumer generated content garnered the lion's share of the spotlight with YouTube, MySpace, Second Life and bloggers taking center stage.
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Companies that have invited consumers to create advertising often find it to be stressful, costly and time-consuming.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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New interactive ad format would give advertisers new ways to reach users online.
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General Motors' clever ad campaign comes up short.
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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DoubleClick, the one-time darling of dot-com advertising, is on the block, The Post has learned. DoubleClick, which has seen its fortunes steadily decline since the Internet
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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MSN finally reinstated the advanced link queries, but now they seem to have disappeared, leaving search marketers and site owners with no link information.
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Looking back on a year of advertising innovation
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Direct mail was the only medium in the United Kingdom to show a drop in the latest ad spending figures from the London-based Advertising Association, falling 2.5 percent in the second quarter to $957.5 million.
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Stranglehold promo strangled An advert for a computer game has been banned from television. The advert for Stranglehold had realistic violence, constant gunfire and condoned violence, according to ad watchdog the Advertising Standards Authority (ASA).â¦
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DirectRevenue, the well-known adware creator that most recently did business as Best Offers, abruptly closed up shop this week, leaving some asking what the company's management is up to now.
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A genre once known for high quality is now a source of lazy commercial fodder.
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By Bruce Horovitz  For all the hoopla about Super Bowl marketers and the gazillions of Web hits they were expecting off their pricey ads, reality appears to have stepped smack in the way.
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Wal-Mart ousted a recently hired ad executive and dropped the agency she chose to run the companyÂs marketing efforts.