Netflix Wants to Improve Recommendations
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Looking to improve the personalized recommendations process, Netflix on Monday announced the Netflix Prize, a $1 million contest that awards the first researcher who can reach a certain level of accuracy in recommending movie picks.
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Netflix may have an overlooked competitive advantage in the DVD rental business.
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The future suddenly looks shaky for online DVD rental pioneer Netflix Inc. - a plucky home entertainment upstart that managed to hold its ground after retailing giants Wal-Mart Stores Inc.
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Online DVD rental service Netflix Inc. said Monday its third-quarter profit rose 23 percent, ahead of company expectations, as its subscriber base grew.
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They are running for the hills but the end of the trail is Little Big Horn, where Custer made his last stand, and lost his life. Of course the Indians didn't do too well either. AP: "Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections." Please oh Netflix strategy gods, get a copy of Marketing Warfare and read it. Netflix owns what used to be a great hill, for some it might still be one, the movies-by-mail hill. They obviously feel they need to be in the Internet movie business, and in that they have a huge head start that they aren't using. They are being too damned fair to their competitors.  Give the users the ability to grant other sites access to their movie ratings. Build Netflix into the social network of movies. You're already there, but you need to make every other social network connect up to Netflix. You need to be the hub for movie-watching on the net. You're lucky that so far that's what you are. But soon you will have to fight for that too, and then it will be too late to try to force your competitors to connect to your site. They will have data that you want. Then the nature of the negotiating will change. Right now you have the data. Use that power! Make the users everyone think of Netflix as the place on the Net for Flix.
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How does Netflix feel about the competition?
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Online DVD rental company Netflix Inc on Sunday announced that it would pay $1 million to the first person to develop software to improve the accuracy of Netflix's movie recommendation system by 10 percent.
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A Netflix policy has Bill Mann wondering -- is it because the company needs to, or it just can?
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Despite appearances, Netflix isn't repeating the mistakes of its archrival here.
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Netflix strikes a deal to deliver flicks directly to your television.
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DVD rental company Netflix   on Wednesday said it was developing a set-top box with LG  Electronics  to let subscribers watch movies  streamed directly from the Web to their TVs.
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Netflix has rewritten the rules â this time, of the online movie-rental game.
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The company adds an auto-complete feature to its service, but the suggestions aren't too smart.
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The companyâs effort is intended to create online destinations for individual movies, television shows, bands, celebrities, games and other types of entertainment.
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Blog: Company kicks off its Search Suggest feature, designed to save users time by offering search suggestions on which they can click.
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Netflix offered a million dollars for a computer program that accurately predicts which films people will rent from its online service.
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Online video rental company Netflix  Inc.  has lowered the price of its two-at-a-time DVD  rental plan by $1, to $13.99 a month, according to an e-mail  sent to subscribers on Thursday.