Sony Pegs PSP Price Under US$200
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Ken Kutaragi, an executive with Sony&#39;s game business, denied that competition from Nintendo DS influenced the low PSP price. He said the price was possible because about half of PSP&#39;s parts, including the main computer chip, are produced internally.
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TOKYO  - Japanese video game fans have bought nearly all 200,000 PlayStation Portable (PSP) handheld video-game machines launched on Sunday by Sony, the company said.
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Announces 40GB model too Sony has cut the price of the US 80GB PlayStation 3 to $499 (Â£245/â¬352), a prelude to the launch next month of the 40GB version, already announced in Europe and Japan.â¦
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Sony Corp. on Tuesday showed a smaller book-size PlayStation 2 going on sale worldwide next month that will help the Japanese electronics and entertainment giant cut costs as video-game consoles continue to drop in price.
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Sony Corp.(6758.T) does not expect to  cut the U.S. price of its PSP handheld game system for the rest  of 2006, and the number of available games will nearly double  to about 230 in that time, Sony said on Thursday.
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Japan's Sony Corp. said on Tuesday it would launch a new version of its popular PlayStation 2 game console in the United States and Europe on Nov. 1 at a price of &#36;149 and 149 euros (&#36;181) respectively.
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Sony has once again reiterated its plan to ship PlayStation Portable (PSP) in Japan by the end of the year and in Europe and the US during Q1 2005.
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Having done all it can with the PS2, Sony has today launched the PSP to a waiting Japanese market. Roughly 1,300 impatient people waited their turn at an outlet of Yodobashi in Shinjuku district while the
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Sony&#39;s handheld gaming device, the PlayStation Portable, reportedly sold more than 200,000 units on its first day of availability in Japan.
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Gamers have bought almost all of the first batch of Sony&#39;s new PlayStation Portable (PSP) games console, which went on sale in Japan on Sunday.
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The fight for the top of the portable gaming mountain has begun in earnest in Japan. Following up Nintendo&#39;s highly anticipated DS launch, Sony has launched their version of a portable gaming system, the PSP.
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Sony Corp.&#39;s PlayStation Portable, which goes on sale in Japan later this year and overseas next spring, boasts the superb image quality of its home-console counterpart.
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Sony Corp.  cut the price of the PlayStation 3 by $100, or 17 percent, in the United States on Monday, a move that should boost the video game console's lackluster sales.
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Sony announced Wednesday that a slimmer, lighter PSP handheld video game will be on the market in time for the Christmas holiday season.
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The new PlayStation Portable (PSP) portable game console reportedly sold out at Tokyo electronic retailers within hours of its debut on Sunday.
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SONY, the electronics and gaming giant, said its long-awaited PlayStation Portable (PSP), which can play movies, music and games, had virtually sold out on its home debut today.
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The console will cost only USD150, which is less than half the price that Sony is expected to charge for its PSP. Nintendo also intends releasing the DS in November, to take advantage of the US Christmas market.