Seeking the Key to the Carson Ad Mystique
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Johnny Carson's death came as Madison Avenue re-examines its past - as symbolized by his decades as a pitchman - to determine the future of branded entertainment.
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TRUTH IN advertising should extend to political advertisements aired over the public airways. The so-called facts presented in political advertisements, even statements masquerading as opinion, should be held
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The company has come up with some on-demand advertising. Will it woo viewers?
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Gov. Bill Richardsonâs latest ad seeks to draw a distinction between his position on Iraq and that of the other Democratic presidential candidates, but the subtext of the spotâthat he cares about the netrootsâis almost more important than the primary message.
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Marketers will spend up to $2.6 million for a game-day ad. Are they getting their money's worth?
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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A few days ago Kerry sent around this ad:  "Yesterday, the Bush-Cheney campaign, losing any last sense of decency, placed a disgusting ad called "The Faces of John Kerry's Democratic Party" as the main feature on its website. Bizarrely, and without explanation, the ad places Adolf Hitler among those faces."  "The Bush-Cheney campaign must pull this ad off of its website. The use of Adolf Hitler by any campaign, politician or party is simply wrong."  Which of course is a mistake.  I went and downloaded the video (which is just stupid btw.  Not a masterpiece by any means.) and there are shots of Hitler in there, but only from the MoveOn contest from a few months back.  Here's the problem.  The ...
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A startup claims to read people's minds while they view ads.
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The closest Peter Tribeman has gotten to Apple iPhone's elegant touch screen is a television commercial. Now he wants one. There's only one problem: You can't just get it anywhere.
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Voices.com detects a whiff of d&#233;j&#224; vu as the search giant makes its move into radio advertising. In Listening Post.
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An advertisement by MoveOn.org in The New York Times has become the focus of a rancorous political dispute that has now rippled through the presidential campaign.
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Hoping to rise above "macaca" moments, the popular site offers presidential hopefuls a direct line to voters. By the Associated Press.
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The United Church of Christ is trying to air what three TV networks see as a controversial ad. The ad says the Church wants to reach out to those people it says
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TITLES: Clinton ad: "Ideas." Obama ad: "Anything Radio."
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Tired of the heavy political ads, the ones that weigh you down with negativity, blame for national problems and division? Now there&#39;s less reason to fret the breaks in your TV shows.