Domain Names Still Important Despite Search Engine Popularity
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Domain Names Still Important Despite Search Engine Popularity  A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant. &#8220;That is not true,&#8221; asserts psychologist Susan D. Griffith, Ph.D. &#8220;As in other areas of branding, names are everything, and memorable names on ...
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Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.
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There's more to Web search than Google; here are some useful sites you may not have heard of.
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Does a name really matter? After all, did anyone ever imagine that such silly names as Yahoo or Google would become part of our lexicon?
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Internet domain name registry VeriSign just can&#39;t seem to convince anyone that redirecting misspelled Web addresses to its own site is a good thing.
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A customer-satisfaction study of E-business Web sites says Google has a huge lead among search-engine sites but will face still challenges from portals.
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Network Solutions is standing by its controversial policy of automatically registering some domain names that are the subject of searches on the company's Web site.
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While Google has risen in prominence and popularity, the details of its search software, even though it is open source, are largely unknown to outsiders.
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Search Engine Marketing and Trademarks  In todayâs competitive markets, itâs a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense. In fact, the direct response television (DRTV) advertising industry estimates that about 21% of ...
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Ask.com enhances its search engine offerings.
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Domains, Branding &#038; Web 2.0 If you&#8217;re a traditional (offline) company you can create a domain name that doesn&#8217;t identically match your company name. For example, if your &#8220;Widgets R Us&#8221; you could be WidgetsRUSonline.com or GetWidgets.com, and so on. Your offline brand and online presence don&#8217;t need to match 100%, although it&#8217;s desirable if they [...]
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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By MICHAEL LIEDTKE SAN FRANCISCO - While the Internet's major search engines keep adding more computers to scan the Web and run increasingly sophisticated algorithms to pull up meaningful results, dot-com luminary Jason Calacanis thinks there's still a place for people power.
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Opinion: There are only two Web servers that matter. While two-thirds of domains run Apache, Web server share numbers show that Microsoft&#39;s IIS is also a respectable choice.
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The security and stability of the internet has once again come to the forefront of the domain name space, as companies spar to get the best deals out of the Internet Corp for Assigned Names and Numbers and the US government.
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A study released Wednesday polled 465 IT and business professionals and found that while companies are putting serious effort into defending their domain name servers, firms are far from safe. And the consequences of a successful attack could be dire.
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Remember Go.com and the ease of securing a top ranking for your site within the search engine results just by gaming the old Go.com GoGuides system?  Those were the golden years of SEO : Go.com, Altavista, Excite, HotBot, Lycos and Yahoo were the more popular search engines on the market and the most desired sites [...]