Polishing Up the Apple in Applebeeâs
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Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
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CLOVIS, Calif. -- Bins of Granny Smith apples towered over two conveyor belts at P-R Farms' packing plant. But only one belt moved. P-R Farms, like farms up and down California and across the nation, does not have enough workers to process its fruit.
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When Steve Jobs announced the MacBook Air at Macworld, he touted its environmentally friendly construction. Greenpeace welcomed the new eco-talk, but said Apple could still be doing more.
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Applebee&#39;s International Inc. said Thursday it expects annual earnings per share to grow from 14 percent to 17 percent over the next three to five years beginning in 2005.
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By Timothy C. Barmann, The Providence Journal, R.I.  Feb. 25--PROVIDENCE, R.I. -- The man who guided Apple Computer through  its early glory years offered a group of Brown University entrepreneurs some  advice, and anecdotes, and even some brutally honest self-criticism.
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If you're a Mac aficianado, or want to buy something for someone who is, columnist Ryan Faas has some pre-holiday shopping ideas for you.
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Wrigley (NYSE: WWY) may be the first name you think of when you think of the minty freshness of gums such as Big Red, Juicy Fruit, and Doublemint, but there were a few well-known confections that it didn&#39;t possess.
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Dried apples preserved with a cancer-causing chemical.
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The âVar Guyâ at TechIQ Magazine offers âfive reasons why Appleâs retail strategy is crushing the competition this holiday season:â Simplicity, Quality, Integration, Expertise, and Design. As an example, the Var Guy contrasts buying a Windows smartphone with buying an iPhone: âbuy the iPhone (five minute process), link it to your Mac (five minute process), and activate the iPhone online (five minute process), and youâll be wondering why Appleâs approach isnât the norm for the entire cell phone industry.â
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Small additions can lead to big changes.
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Apple Computer is still the apple of its own eye, but the company is trying to take a more modest tack with the public. [Missing Links]
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Here's what's new with the Apple TV device that makes it much more useful.
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âItâs an improvement on an already stellar computer,â says Katherine Boehret (The Wall Street Journal), referring to the new iMac. âThe keyboard is radical-looking. Itâs much flatter and sleeker than typical desktop PC keyboards. I found it easier to type with.â Boehret goes on to explore iLife â08, âI quickly picked up on how to use the new features in iPhoto and iMovie, thanks to unintimidating, self-explanatory icons.â She continues, âMy video camera was instantly recognized when I plugged it into the iMacâ and âin just about 15 minutes, I created a short movie.â Boehret concludes, âThe new programs in iLife â08 are a pleasure to use, and the new iMac is a great way to experience them.â
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Some of this year&#39;s products: iPod copycats, iPod copycats that smell, laser pointers, Sushi discs. NEW YORK  - Sometimes the innovation elves just miss the mark.
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Restaurant company Applebee's International Inc.  said on Tuesday it is exploring strategic alternatives, including the possible sale of the company.
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By CLINTON MANNING  ULSTER students have been challenged to come up with a new product for Apple computers.   They have to come up with a strategy for the firm that delivered the iMac and the iPod during the the MBA Association of Ireland's Strategy Forum.
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Editor's note: This story was reprinted from Computerworld. For more of Computerworld's coverage of the Mac, visit its Mac Knowledge Center.