Social sites can help ads reach youth
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User-driven sites such as MySpace.com can help advertisers reach coveted youths as long as the marketers are willing to break free from traditional approaches, a MySpace executive said Friday.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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Presidential hopefuls starting to use blogs, social networking sites to advance their cause.
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These aren't your teenager's social networking sites. Take a spin on MySpace and Friendster and most adults find amusement in the concept and technology, but relatively few practical reasons to keep coming back for more. They've been a boon to a mostly younger set of users looking to meet new friends, find a date, or just generally kill some time online.
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MySpace, the internet site specialising in social networking, claims to be drawing young people away from television and video games as they use its web pages to make friends and money.
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First to Facebook were the teens. Then came the money, the market researchers and the media. And now come . . . the academics.
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By Chan, Chitat  ABSTRACT.  Thanks to advances in user-friendly, new media technology, many educational organizations around the world are supporting young people who wish to express their views through media production.
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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By JIM STINGL  As a father, Mark Spaeth admits he has not wholeheartedly embraced these computer social networking sites like Facebook and MySpace.  You know the rap. Young people post way too much personal information, leaving them vulnerable.
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NEW YORK -- Lecterns are so 2004. In the latest chapter of new Web-empowered debates and interaction with presidential candidates, social networking site MySpace and MTV will bring together 2008 hopefuls and young voters for real-time online conversations.
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Pro and amateur videos, social networking and even streaming TV shows are luring audiences to the Web, study shows
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The college students' favorite website begins to conquer social networking's final frontier: grownups
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Meet the "digital natives." They are the teens and tweens who flock to MySpace, Facebook and other social networking sites.
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Cellphone cameras and text messages, social networking Web sites, e-mail and instant messaging, all give teenagers a wider range of ways to play tricks on one another.
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When jet-setters began flocking to an exclusive social-networking Web site reserved for the rich, they got the attention of an online community's most valuable ally: advertisers.
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Hide your daughters! The new Âtween marketing force is here, and itÂs perky.
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People who sign in to the newest social network won't be looking for dates or posting a list of their favorite movies. They will be searching for companies to invest in and listing their interests in areas like clean energy or enterprise software.