Publicis, Google reveal digital advertising cooperation
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France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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By Ryan Blitstein, San Jose Mercury News, Calif.  Feb. 16--Google has acquired San Francisco in-game advertising company AdScape Media, according to a news report.
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Blog: Barely two years ago, the search giant had a public policy team of one. Now angling for ever broader influence, it unveils a new spot for publicizing its goals and gleaning feedback.
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Google Inc. said yesterday that it has formed a multiyear deal with eBay Inc. to provide text ads for the online auction giant outside the United States. The firms also agreed to enhance "click to call" functions on each other's Web sites, which would allow customers to use the Internet to instantly...
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Today, Amazon.com announced an advertising partnership with Pepsi that coincides with the direction of the music industry as predicted by its leaders.
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users' responses in advanced ways using  video or images on Google's vast base of affiliated Web sites.
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(InfoWorld) - In a sneak preview Thursday, Google revealed how it plans to integrate its AdSense advertising platform with Google Maps, meaning some push-pin graphics used at the maps site could be turned into mini-advertisements. Google has not set a time frame for when the feature will be ready to go public, said Andrew Eland, a Google software developer based in Zurich who gave a presentation at Google's Developer Day in London. Eland spoke of the feature during a talk aboutÂ Google's new "Mapplets" feature, which lets Web developers display content and build applications within Google Maps. A Mapplet uses two APIs -- Gadgets and Maps APIs. Mapplets can be used show content, such as a description of a building or landmark, and a specific photo and display those in a pop-up window when a push-pin graphic is passed over on Maps. Around those customized locations on the map, other paid-for points could be marked. Eland showed an example of a hotel advertisement that had its own icon rather than a push-pin. When the icon is passed over, information appears in the pop-up window. If the link is followed by a user on the Mapplet, "you receive a share of the revenue," giving Web site developers another way to make money for their sites, Eland said. Users would be able to set a limit on the number of sponsored ads on their customized map and also turn the feature off, Eland said. "This is something you will completely control," he said. Google's AdSense program, where Web site publishers display targeted text ads related to the content on their site, has underpinned much of the company's phenomenal increases in revenue.
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BERKELEY, California  - Web search leader Google  Inc.  and marketing software maker Salesforce.com Inc.   said on Tuesday they have jointly developed a new  product that lets Google advertising be resold using Salesforce  software, as part of a wide-ranging alliance.
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At Casual Connect Seattle on Wednesday, Google said that though it's not getting into the business of building or publishing games, it will be making AdSense available to the casual-gaming space. How that'll operate, however, seems to be up for discussion.
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Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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(InfoWorld) - Google Inc. sold advertising to two men who allegedly marketed an application designed to find and download pirated movies online, a business relationship that has angered big movie and TV studios, The Wall Street Journal reported Monday. The extent of Google's involvement with this allegedly rogue operation has been detailed in sworn depositions taken as part of an ongoing civil lawsuit major Hollywood studios filed against these two men in October 2005. The defendants said under oath that Google assigned them account representatives who assisted them with their Google ad campaigns, including offering them credit and suggesting they use keywords like "bootleg movie download" and "pirated" to promote their Web sites, the Journal reported. A Google employee "largely" backed up the statements from defendants Brandon Drury and Luke Sample, both residents of Missouri, the Journal reported, quoting anonymous sources familiar with the case, in which some depositions have been sealed. EasyDownloadCenter.com and TheDownloadPlace.com generated US$1.1 million in revenue between 2003 and 2005, and Google received $809,000 for advertising, the Journal reported. Upon learning that the defendants used Google to market their software, the plaintiffs, which include News Corp., Viacom International Inc., Sony Corp., NBC Universal, Time Warner Inc. and The Walt Disney Co., complained to the search engine company, according to the Journal. Google responded by holding a conference call with the media companies on Friday in which it pledged to remove certain ads the companies object to, create a list of approved advertisers and stop selling keywords meant to drive traffic to pirated material, the Journal reported. Google also committed to monitor keywords more closely and to train its ad sales team on avoiding selling those types of ads. The flap comes at a time when Google is trying to negotiate with large media companies over the use of their material on YouTube's video uploading and sharing site, which Google acquired last year for $1.65 billion. Those negotiations are proving tough, as evidenced by fiascoes like this month's decision by Viacom to demand that Google remove over 100,000 of its video clips from YouTube. Viacom, whose properties include MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central and Paramount Pictures, gave up afterÂ months of negotiations, saying Google and YouTube proved "unwilling to come to a fair market agreement." EasyDownloadCenter.com and TheDownloadPlace.com, which are no longer operational, didn't host any movies. Instead, they sold an application for $29.95 designed to allegedly help users search for and download pirated movies from P-to-P (peer-to-peer) file sharing networks. The defendants dispute the allegations that they induced and facilitated piracy and are thus guilty of copyright infringement and unfair competition. Asked to comment about the Journal's report, a Google spokesman said via e-mail that Google forbids advertisers from using its ad platform to promote the sale of copyright infringing materials. "We are continually improving our systems to screen out ads that violate these policies," he wrote. Â
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Welcome to the brave new world of interactive Web advertising.
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As online advertising continues to put the squeeze on newspaper publishers trying to get ad revenue, Google is looking for innovative methods to cash in on one side of the ad market it has not had much luck penetrating: print.
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LOS ANGELES - The Internet may be a young person's medium, but the retired and those nearing retirement have found that they can work the Web. In return for placing its ads on websites and blogs, Google pays Web publishers every time one of its ads are clicked. With that, "Gray Googlers" can live a richer, more financially rewarding life than when they were supposedly working.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.