Setting the Stage for the Clash of the Ads
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More than two dozen major marketers will vie for the attention of the huge television audience. The Fifth Down blog will have live analysis throughout the game.
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.
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A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Looking back on a year of advertising innovation
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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Democratic presidential challenger John Kerry appealed for an end to the advertising war that has pitted his supporters against those of President George W. Bush.
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The issue of drug advertising directly aimed at consumers is becoming political.
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As Web advertising heats up, is everything old new again?
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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Welcome to the brave new world of interactive Web advertising.
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A software program that blocks ads is a two-edged sword: It stops annoyances for consumers, but it threatens to break down the business model that helps pay for Web content.
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Competition and merchandise are posing some big problems.