Google wins AdWords trade mark case
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Google has won a trade mark dispute, with a District Court judge finding that the search engineâs sale of sponsored search terms âGeicoâ and âGeico Directâ did not breach car insurance firm GEICOâs rights in the trade marked terms.
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German company challenges the search giant's AdWords program.
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Google Inc. won a major legal victory yesterday when a federal judge ruled that the Internet search engine's advertising policy does not violate federal trademark laws.
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A federal appeals court handed Google Inc a setback in a patent fight on Wednesday, tossing out part of a summary judgment in the Web search engine's favor in a lawsuit filed by HyperphRase Technologies, LLC.
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European court rules Google violated copyright when it posted extracts from a Belgian newspaper.
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A trademark infringement suit against Google may alter how the search industry makes a profit.
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Google won a major legal victory today when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.
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(InfoWorld) - EBay has pulled all of its paid search ads from Google AdWords network in the U.S inÂ an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants. However, eBay has kept its AdWords campaigns outside of the U.S., eBay spokesman Hani Durzy said Wednesday. Durzy characterized the decision to pull the U.S. Google ads as an instance in a continued experiment eBay does to determine the best allocation of its advertising and marketing budget. ButÂ a source familiar with the situation said the move is an angry reaction by eBay's management to Google's decision to hold a protest party concurrent with the start of eBay Live, the company's annual conference for merchants. Google has been reaching out to media to promote the party, aimed at eBay merchants who are upset that eBay doesn't allow them to use Google's Checkout online transaction system. eBay Live begins Thursday eveningÂ in Boston, which is the time and place Google has chosen for its protest party. ThisÂ source also said the situation is fast-developing and fluid, with high-ranking eBay executives holding meetings right now to discuss the extent of the decision. EBay has said that Checkout, introduced about a year ago, doesn't have enough of a track record yet, while Google argues that eBay is just trying to protect its own PayPal online payment system. Durzy said the decision to "reallocate" the Google ad budget elsewhere isn't tied to the Checkout protest party, but he acknowledged that the Google event hasn't gone down well inside of eBay. "This is a regular thing we do across the different channels we use for marketing, but, having said that, we are disappointed that Google has chosen this time to detract from our annual event that gives online sellers a chance to learn how to grow their business in eBay and in other channels," Durzy said. "It's not the kind of activity one partner normally does with another." Relations between eBay and Google have been strained in recent years, as Google has morphed from a partner into a partial competitor with new products like Checkout and its Google Base listings service. In May of last year,Â eBay and Yahoo struck a wide-ranging partnershipÂ that, among other things, made Yahoo the exclusive provider of search and display ads within U.S. eBay sites. Although Google performs a similar function for eBay sites outside of the U.S., the eBay-Yahoo tie up was seen as a defensive move by eBay and Yahoo against Google. EBay doesn't have a timetable for when it might reinstate its paid search ads in Google's U.S. AdWords system, Durzy said. "We need time to evaluate the impact" of the pullout, he said. "We don't have a time for when we might turn them back on." EBay pulled the ads "a couple of days ago," he said. "We're in the midst of an experiment and we'll see how it goes," he said. Â
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Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and U.S. regulators, a company executive said Friday Â even as advertisers expressed concerns the deal will shrink competition.
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Google must face a Wisconsin companyâs lawsuit over a toolbar feature that generates Web links from search data, a federal appeals court decided.
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Google has won a patent regarding the design of it's search pages, although don't expect a rush of infringement lawsuits. This patent and over seven million others will be searchable through Google Patent Search, also announced Thursday.
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Google Inc. won a major legal victory yesterday when a federal judge ruled that the search engine's advertising policy does not violate federal trademark laws.
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LONDON - A US federal court has ruled that Google can continue selling advertising linked to user searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant doing so.
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Blog: Google wins on appeal in Usenet copyright case.
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Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.
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US regulators Thursday cleared a plan by Google to acquire online advertising giant DoubleClick, which had sparked concerns about privacy risks and still faces a challenge in the European Union.
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abertoll writes &quot;A federal judge decided that Google is able to sell ads under the GEICO trademark, claiming that this is fair use of the trademark.