Web Marketing to a Segment Too Big to Be a Niche
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Disaboom.com, a new Web site for the 50 million Americans with a disability, combines social-networking with medical news, career advice, dating resources and travel tips.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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A search engine with a falling audience, and no clear direction--but it's cheap.
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When it comes to advertising on the mobile Web, online retailers are treading carefully. But some say they have found enticing success from early marketing efforts.
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Blog: The company says it needs the cash to fuel growth, but some bloggers think the problem is not enough subscribers.
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CNET News.com's Michael Kanellos riffs on one craze that the Internet bubble unfortunately could not kill.
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Not getting the flow of potential new customers that you&#39;d like at your Web site? Here are four ways to increase traffic and your site&#39;s ranking at the search sites.
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Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites.
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Web applications are hot--and either destined to be the next big thing on the Web or the next bubble.
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SAN FRANCISCO - Hunting for ways to boost revenue, a growing number of small businesses are adding another weapon to their marketing arsenal: blogging. A blog lures more traffic to a company's website because it improves chances the site will reach the top of search-engine results.
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When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage.  But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities.
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The Internet most of us experience is not the World of Ends suggested by the end-to-end system design concepts around which the Net was originally architected and built.  Instead we have something that is faster-than-dialup, and faster-than-it-used-to-be; but is not The Net. Instead it is the part of the Net that's left in a pipe that's optimized for television, for one-way few-to-many "content delivery" and for locking users into client roles, while servers labor somewhere else. I just had FTTH (fiber to the home) installed. And, while it's way cool in some ways, it's also uncool in the way it prevents far more business than it generates for itself. It would be great if the carriers made it easy for businesses to grow on the Net, and then suppoted those businesses with services that helped those businesses thrive and grow. But the carriers would rather serve "content" to mass quantities of "consumers" while chaging prohibitive prices for "business-class" services. Hey, it's a mass media mentality, and they have every right to it. But...
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Why would a web developer limit her audience with poor design?
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Phenomenal growth with minimal marketing -- it can be done.
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Large dynamic Web sites can be a big SEO headache. Tackle these problems, and you're likely to have little to worry about.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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Though it is not yet profitable, the video-sharing Web site site has exploded into a cultural phenomenon less than a year after its debut.