Microsoft to launch search engine that competes with Google, Yahoo
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It&#39;s going to be difficult, if not impossible, to beat Google at its own game. Google is king of the search engine world for a very good reason: Google works.
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Never shy about arriving late, Microsoft (MSFT:Nasdaq - news - research) is expected to launch a new version of its search service Thursday as the software titan seeks a stronger spot in that lucrative corner of Internet advertising.
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Microsoft Corp  plans to invest  heavily in Web search to compete against Google Inc ,  even if it fails to acquire Yahoo Inc , the company's  chairman Bill Gates said on Monday.
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It looks to be all out war. Microsoft has announced the launch date for a test version of desktop search software to rival Google&#39;s beta search application released earlier this month.
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SEATTLE/SAN FRANCISCO  - As Microsoft Corp.  MSFT.O prepares to launch its own Web search engine to take  on Google Inc. GOOG.O, industry watchers are already  speculating over which rival will be left standing in the  high-stakes competition.
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After months of speculation and two 'preview' releases, Microsoft has taken the wraps off of its new MSN search engine, the first major competitor to join the big leagues of web search in nearly a year.
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Microsoft Corp. finally debuted its own Web search technology on Thursday, hoping to challenge Google Inc.'s long dominance of the field with results tailored to a user's location and answers from its Encarta encyclopedia.
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A9.com Inc., a subsidiary of Amazon.com Inc., last week launched a search site that will compete with Google, Microsoft, and Yahoo.
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Redmond-based Microsoft Corp. on Thursday launched a test version of its new MSN Search service, hoping to compete with Google and other major Web search services.
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With the announcement of its new search engine, Microsoft is all geared to spoil the search engine party of Google and Yahoo. The software giant today released a beta version of its new MSN search service, claiming
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New York - Microsoft Corp will roll out its long-awaited internet search service on Thursday, adding fresh competition to Google Inc, the Wall Street Journal reported on Wednesday.
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WASHINGTON (US): Microsoft&#39;s new search engine launched Thursday opens a new front for the world&#39;s biggest software company in a new war -- for control of the Internet, analysts said.
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Software giant, Microsoft Corp., has decided to release beta versions of its updated MSN search engine earlier today. The company hopes to compete against leading search engines such as Google and Yahoo by
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(InfoWorld) - Word that Microsoft had a crack team of developers in Silicon Valley working on a cutting-edge search project is news to the company's head of search and advertising. "When they get it done, I hope they'll send me a link to it so I'll know about it," Satya Nadella, corporate vice president of Microsoft's search and advertising platform group, jokingly said late on Monday at the Search Marketing Expo in Seattle. He was responding to a question about a rumor making the rounds online that a team of engineers at Microsoft's Mountain View office is working on a new search engine to replace its existing one. While Nadella denied any specific effort to build a new search engine, he did say that his group, as a very young search operation compared to some other giants, would need to take risks in order to improve its position. Microsoft search is just over 3 years old and has about 10 percent of the market, he said. "We'll experiment," he said. One way that Microsoft may work to improve its search ranking is by trying to leverage its position as a content provider. The MSN portal has around 500 million unique users globally, he said. His group is trying to find ways to encourage them to use Microsoft's Live search. The MSN A-List is an example of that effort. The A-List is a page that shows top searches on Live search. In addition, the main Microsoft.com page only recently got a Live search bar, he said. Microsoft will also have to differentiate its search product from the others to get ahead, he said. Offerings like 3D maps, where he thinks Microsoft is in the lead, as well as mobile and image search could help the company gain users. Longer term, Nadella wants to experiment with and "reconceptualize" the search user interface. There's a "ton" of innovation that can be done on the user experience side, he said. In addition to innovating on new products, Nadella's group will get more scientific in researching how customers use Live search. "The crux of our problem is how do we get existing searchers to use it more," he said. To figure out how to do that, he wants to have more data about things like abandonment rates. Microsoft has an uphill battle to fight as it competes against current search leaders. Microsoft's Live search trails far behind Google, which has about half of the search market share. Yahoo, the second largest search provider, had nearly 27 percent share in April, according to ComScore Networks.
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Will double its advertising revenue in five years as it ramps up its search services to rival Web search leader Google Inc. BELLEVUE: Microsoft Corp.
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SEATTLE Microsoft launches Web search technology today that it hopes will give it a share of the market dominated by Google. The new search engine will initially be available only on a special test site.
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Software giant is eager to gain traction in competitive search engine arena.