Delta taps Ogilvy for ad campaign
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Delta Air Lines Inc. has hired New York-based Ogilvy &amp; Mather Worldwide and their media agency partner, Group M/MindShare, to develop a strategic brand campaign for the struggling airline.
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Gerald Grinstein, head of Delta, discussed the recent takeover battle and Deltaâs future.
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Delta Air Lines Inc. is poised to start replacement of its widebody fleet, and will likely decide by the end of the year whether to go with Boeing Co.'s popular 787 Dreamliner or the Airbus A350 XWB, a top Delta executive said at the Paris Air Show.
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As its pilots began voting on wage and other concessions, Delta Air Lines today announced $500 million in new financing from General Electric Commercial Finance.
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If Delta Air Lines&#39; pilots approve contract concessions, they will be letting the company&#39;s regional subsidiaries and affiliates operate almost three times as many 70-seat regional jets as before.
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ATLANTA -- Delta Air Lines Inc. said yesterday it has obtained up to $600 million in financing as the struggling carrier seeks to avoid bankruptcy.
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When Matthew Szulik left Red Hat abruptly for family health reasons in December, many people were scratching their heads over the company&#39;s new choice of CEO: a young executive from Delta Airlines, Jim Whitehurst. But Whitehurst&#39;s chief operating officer title at Delta and position outside of the technology industry are misleading; a peek into his past reveals a computer science degree and a passion for open source technology, not to mention a smooth operator who helped bring a struggling airline out of bankruptcy.
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Delta Air Lines Inc. said Monday it has obtained up to $600 million in new financing as the struggling carrier seeks to avoid bankruptcy.
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Some bondholders of bankrupt airline Delta Air Lines Inc.  have begun organizing an informal group to support US Airways Group Inc.'s  $8.78 billion takeover offer, the Wall Street Journal reported on its Web site on Wednesday.
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NBC Universal, ramping up sales of TV  commercials beyond living rooms, on Wednesday made its first  ever industrywide pitch to top marketers like General Motors  Corp and GlaxoSmithKline Plc on advertising in taxis,  hospitals, stadiums and elsewhere.
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ATLANTA Â Delta Air Lines, the nationâs No. 3 carrier, said Wednesday that it was hampered by high fuel prices in the fourth quarter but was able to narrow its loss because of a solid increase in sales.
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Delta Air Lines unveiled changes yesterday that will remake its business, but officials warned that soaring costs still could land the nation&#39;s third-largest carrier carrier in bankruptcy court.
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Online giant adds local search advertising model that holds promise for small business.
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A reorganization at IAC/InteractiveCorp is a sign that Barry Diller its chief executive wants to emphasize high-profile advertising campaigns as a way to bolster its Ask.com search engine.
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Delta Air Lines, which is trying to avert a bankruptcy filing, said Monday that General Electric&#39;s commercial finance unit would provide it with $500 million of financing.
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US Airways Group Inc.  said on Thursday it made a presentation to the management of bankrupt Delta Air Lines Inc.  and its creditor committee on its $8.5 billion offer to buy Delta.
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Ford Motor Co.&#39;s flagship division is launching a late-year US advertising blitz â-ncluding an appearance by the late Hollywood action hero Steve McQueen â -boost sales of its new cars and trucks.