Google goes global with new-fangled ad engine
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You pay only for results Google has extended its Pay-Per-Action ad beta to non-US advertisers, giving them the option paying only when they get results.â¦
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Google &#038; eBay Partner for &#8216;Click to Call&#8217; The WSJ (sub req&#8217;d) and NY Times (reg. req&#8217;d) are reporting this morning on a deal in which Google will distribute ads on eBay&#8217;s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [...]
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Google Inc., the world&#39;s most-used Internet search engine, yesterday introduced software that lets users search for files from their own computers as well as the Web, entering a new area of competition with Microsoft Corp.
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Analysis: New Google browser plug-in offers offline access to Web-hosted applications, intriguing developers.
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Leading web search engine Google launched a new site for book lovers at the world&#39;s largest publishing show on Thursday that will provide a new avenue for sales.
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Developers have big plans for Gears, the Google Inc. browser plug-in designed to provide offline access to Web-hosted applications.
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Google is Mozilla's sugar daddy.  Is this cause for alarm?
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Google Inc. will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader&#039;s effort to diversify beyond the static written messages that generate most of its profits.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Google got into the website registry business as the Internet juggernaut set out to add momentum to its free online software offerings.
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In a move that beats competitors Yahoo, Microsoft, America Online and Ask Jeeves to the starting gate, Internet search giant Google (GOOG) on Thursday announced a program enhancement
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Software giant hopes to challenge Google with new search technology.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Not too long ago, Google Inc seemed little more than a nuisance to Microsoft Corp&#39;s software domination. No more. As Google rapidly rolls out new products, the company best known for its wildly popular search
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
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The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday may create an advertising powerhouse of unrivaled reach and knowledge of Internet users' lives, desires and interests.
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Friendster Inc. named Google Inc.  as its exclusive advertising and Web search provider, part of a  plan by the originator of the social network craze to expand  globally, the company said on Tuesday.