FCC to study ads, kids' weight for link
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Concerned that a steady diet of TV ads is putting too many pounds on American children, the Federal Communications Commission plans to study links between the ads, viewing habits and the rise of childhood obesity.
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A California start-up aims to use existing technologies to measure the exposure and effectiveness of ads on broadcast media.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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By Schoettle, Anthony  People don't typically pay for on-demand cable so that they can look at advertisements, but Comcast thinks they will. It's trying to turn an old axiom-that people avoid advertising like the plague-on its ear.
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New technology will still allow advertising to get through to viewers.
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Dangles bare ass at children The US Federal Communications Commission has encouraged children to watch naked women on YouTube.â¦
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By Joy Campbell, Messenger-Inquirer, Owensboro, Ky.  Feb. 7--So far, Sidney Board, 14, knows how to get on the Internet, and she likes making slide shows on a computer. That pretty well sums up her computer knowledge.   But that's about to change.
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Federal regulators will try again to test prototypes for transmitting high-speed internet service over unused television airwaves. The devices will be tested in laboratory and real-world conditions.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Nielsen Media Research plans to  measure how many people actually watch TV commercials starting  in November, a move that could result in a decline in  advertising rates, The Wall Street Journal said on Tuesday.
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The cable programming company Music Choice plans to display commercials that are selected for each user based on behavior.
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The popular childrenâs cable network is pushing hard into the online world with a new Web site that will let its young users enter their own world of Internet activities.
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The Federal Communications Commission set new parameters on Tuesday for the size and scope of the largest news and cable companies.
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A coalition of technology vendors, consumer groups, and think tanks has launched a campaign to persuade the U.S. Federal Communications Commission (FCC) to approve wireless devices that would operate in unused television spectrum.The Wireless Innovation Alliance, which launched a Web site Wednesday, is an expansion of the tech-centric White Spaces Coalition that has been pushing so-called white-space spectrum as a possible new broadband network. At Wednesday&#39;s alliance launch, several other groups, including Free Press, the Media Access Project, TechNet, the Computing Technology Industry Association, and Educause, joined the tech companies pushing for the FCC to approve broadcast white spaces for broadband use.U.S. Representatives Jay Inslee, a Washington state Democrat, and Marsha Blackburn, a Tennessee Republican, also lent their support.Inslee called white space one of the &quot;greatest untapped&quot; sources for innovation in the U.S. &quot;We&#39;re just waiting for government to do its job, to set the rules of the road, so the geniuses in America can really use this tremendous resource,&quot; he said.The white spaces can help bring broadband to areas of the U.S. that have limited or no choices right now, Inslee added. The lack of broadband in many areas is &quot;really a sad comment on our failure to move ahead as a nation,&quot; he said. &quot;This is one of my continuing frustrations -- that we have not made adequate progress -- and the availability of white spaces is one tool to attack that.&quot;Inslee and Blackburn were among six lawmakers who signed a letter, dated Tuesday, to the FCC, calling on the agency to wrap up its ongoing inquiry into white spaces.Advocates of white-space technology have run into significant opposition and some technical problems this year.The National Association of Broadcasters (NAB), representing U.S. television stations, has raised concerns that white-space devices will interfere with TV signals. And more than 55 U.S. lawmakers have raised their own concerns about interference. &quot;Placing these devices in the television band is believed to cause unacceptable interference to television reception for all Americans and impair coverage of news and sporting events by interfering with wireless microphones,&quot; wrote Senator Mary Landrieu, a Louisiana Democrat, in an Oct. 9 letter to the FCC.In addition,&#160;the FCC rejected a device built by Microsoft and other members of the White Spaces Coalition in July, saying it interfered with TV signals. Microsoft later said the device was damaged and &quot;operated at a severely degraded level.&quot;In September,&#160;Microsoft and Philips Electronics North America submitted new tests from a functioning device to the FCC. The group is awaiting FCC action on the new device.NAB still has concerns, said Dennis Wharton, the group&#39;s executive vice president for media relations. White spaces supporters are &quot;playing Russian Roulette&quot; with TV signals, he said. &quot;It is unfortunate that Microsoft and Google continue to try to muscle their way through Washington in support of a technology that simply does not work.&quot;Blackburn urged the FCC not to &quot;pick winners and losers,&quot; but to base its decision on objective tests of the white spaces devices. A lot of areas in rural west Tennessee have no broadband, she said. &quot;It is essential for economic development,&quot; she said.Asked if any other countries are using white-space spectrum for broadband devices, alliance members said they aren&#39;t aware of any formal projects.Other countries are looking to the U.S., said Michael Calabrese, director of the Wireless Future Program at the New America Foundation, a nonpartisan think tank. &quot;The United States has led the world on unlicensed technologies from the get-go, and if we don&#39;t want to lose that leadership, we need to keep moving forward,&quot; he said.
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The FCC uses fines to get its message across.
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The Bush administration is expected to press for speedier licensing of public airwaves for auction to private companies. But telecom regulators say wireless apps need unlicensed spectrum too. By Joanna Glasner.
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ASHINGTON - The U.S. Federal Communications Commission (FCC) will require incumbent telephone carriers to continue offering parts of their networks to competitors while the commission rewrites those network-sharing rules.