Before It Airs, Under Armour Super Bowl Ad Questioned
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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An opening skit for Monday Night Football is creating some hot controversy. The skit was a promotion for ABC&#39;s Desperate Housewives.
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FOXBOROUGH -- The game has been hyped on national television for a week. It will be played in a stadium full of fans wearing T-shirts made for that night. One player has dubbed the contest, &quot;Super Bowl No. 2, Round 2.&quot;
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The ongoing war in Iraq seemed to linger just below the surface of many of this yearâs Super Bowl commercials.
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Fox Broadcasting "has sold all but one of the 63 30-second commercials that it plans to run" during the Super Bowl on Feb. 3, Stuart Elliott reports in Friday's New York Times. "The average cost of each 30 seconds of commercial time is estimated at $2.7 million, compared with $2.6 million for spots in Super [...].
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Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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The online news site USA Voice isn't going to win any kudos from media critics. Not for its top story Monday, "Super Bowl Ads Don't Live Up to the Hype." And not for its Fox News-style slogan, "USA Voice: Honest and Unfiltered."
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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NEW YORK (Billboard) - Nike's latest TV advertisement is an   emotional workout.
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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Looking for an authentic Patriots Super Bowl ring? There may be one available -- but it won't come cheap.
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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Impotence treatment Cialis is  returning for a second round of advertising on this year's  Super Bowl, the most-watched U.S. television event, with a  60-second commercial showing flirtatious moments between  middle-aged and elderly couples.
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Perennial Super Bowl advertiser Anheuser-Busch Cos. is leaning heavily on humor in a raft of ads slotted for this year's game, which airs Feb. 3.