To Market, to Market, Without the Drive
641141
A preoccupied parent revisits the world of grocery shopping on the Web and finds that a lot has changed.
39662
Sales may be light, but ThermoGenesis's wallet is heavy.
559757
The company needs to focus on its core brand rather than launching new products.
47803
Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
177734
While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
307053
With the market dropping, you have to do something, right?
249548
The lesson from foot fungus: sometimes your target market isn't really your target market.
42080
You can do it without a venture capital fund.
72747
Looking back on a year of advertising innovation
574728
Today's customers are increasingly demanding, in Asia as elsewhere in the world.  Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to.  Today's customers want performance, and they want it now!
235807
How to find the best choices in a crowded market.
344002
In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
300053
InfoWorld - It&#39;s hard to imagine the online ad market cooling off, but when it eventually does, companies that make their living from it would do well to have a back-up plan.
309079
Online file-sharing is less of a problem for the movie industry because it has a much more diverse revenue model. In addition to the sale of movie tickets, money comes in from co-branding
372181
Internet advertisers face a new enemy: people who click on ads with no intention of buying.
453541
Will a temporary decline in demand send it off the rails?
494391
There are a range of ways that marketing can relate to engineering. At one end are companies where engineering is the core competency and marketing &quot;leadership&quot; is an absurdity. At the other end are companies where marketing tells engineers what to do.  \