Omnicom signs advertising pact with TiVo
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Omnicom Group Inc., the world's  largest advertising services company, has signed a deal to  purchase audience measurement research from TiVo Inc., the  companies said on Wednesday.
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Plans for pop-up ads and restrictions on copying have some consumer advocates wondering about Tivo's commitment to customer control. The company says it has to bow some to Hollywood and advertiser interests.
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TiVo has long been looking for ways to keep advertisers happy, and a new service introduced Tuesday is no exception. Companies will now be able to insert their ads to the TV series of their choice, or across multiple programs or a specific genre.
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LOS ANGELES  - Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.
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Omnicom Group Inc., owner of advertising agencies such as BBDO and DDB Worldwide, on Tuesday reported third-quarter profit beat Wall Street expectations as revenue increased 14 percent from the year-ago period.
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Embracing a media technology once  feared by commercial television as the industry's boogeyman,  the CBS (CBSa.N) network has teamed up with TiVo Inc.   to help promote its new fall shows.
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TiVo Inc., maker of digital television video recorders, will next year add ways for viewers to see advertising and corporate logos even as they try to skip commercials, the company said on Wednesday.
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InfoWorld - In a deal that makes both companies look good, Salesforce.com announced that Omniture, one of the leaders in online Web marketing analytics, will be the newest service to join AppExchange.
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TiVo and Amazon have entered into an agreement that would bring the online retailer's "Unbox" movie download service to the set-top boxes of TiVo customers in the near future. Both the rental and purchase functions will be available.
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The companies will allow TiVo owners who shop on Amazonâs digital download store to send films and TV shows to their broadband-connected TiVo machines.
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U.S. digital video recorder company  TiVo Inc is offering a new service giving advertisers detailed  profiles of its users, the Wall Street Journal reported  Thursday in its online edition.
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NEW YORK (CBS.MW) -- Shares of OmniVision Technologies (OVTI) rose more than 8 percent to $13.13. The move comes after the Sunnyvale, Calif.
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In a strategic move that demonstrates how Martha Stewart Living Omnimedia, Inc. (MSO) soared to success in the first place, the company has entered into agreements with Mark Burnett and an affiliated entity.
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TiVo Inc , a maker of digital  video recording technology, said on Thursday that the largest  U.S. cable operator Comcast Corp  had accepted its  TiVo-branded software for deployment on Comcast&#39;s DVR  platforms.
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Microsoft and entertainment broadcaster Viacom have agreed to a five-year deal to share content and partner on advertising initiatives, the companies announced Wednesday.It&#39;s the latest agreement between content and technology companies seeking to make money by mixing premium content with advertising on the Web. The two companies valued the deal at $500 million.Microsoft will have a nonexclusive license to use TV programs and other content from Viacom, which owns MTV Networks, Comedy Central, BET (Black Entertainment Television) and Paramount Pictures, among others. The content will appear on Microsoft&#39;s MSN Web site, as well as through its Internet-connected XBox 360 games system.Viacom will also use Microsoft&#39;s Atlas AdManager digital advertising technology for its U.S. Web sites. The technology came from&#160;Microsoft&#39;s $6 billion acquisition of aQuantive, which was completed in August. AdManager can serve graphical and video ads on Web sites and has ad reporting and management features.Microsoft will also have an exclusive right to sell some display advertising inventory on Viacom&#39;s sites, and both companies will share the revenue.Microsoft and Viacom previously worked together on MTV&#39;s&#160;Urge digital music store, which was closed&#160;in August after low interest.In March,&#160;Viacom filed a $1 billion suit against Google&#39;s YouTube&#160;video service for displaying clips the network owns that were posted by users without permission.&#160;
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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The company has come up with some on-demand advertising. Will it woo viewers?