SEO&#39;s Multiplying Effect on Paid Inclusion
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Paid inclusion (PI) has always been a hot potato. It&#39;s not quite SEO (define) and not quite search advertising. No one wants to touch it.
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As the major players in Web search duke it out, a growing number of startups are embracing a different way of retrieving and sorting search results.
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The market for search advertising has been growing rapidly, and the competition has increased among search engines.
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Search Engine Inclusion Techniques on Google     Over the years of its existence Google gained a well-deserved reputation as the top choice for internet users. Providing a comprehensive coverage of the web and returning searched queries with great relevancy in less than a second, Google certainly is the internet&rsquo;s ...
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On the Zend Developer Zone today, Cal Evans has posted a review of one of Wrox Press' latest PHP-related offerings, "Professional Search Engine Optimization with PHP" (by Jamie Sirovich and Cristian Darie).   I'd like to say that this book has changed my way of thinking about SEO Professionals, but it hasn't. It has, however, given me enough information so that I can make my own projects more SE friendly and allow me to help my friends do the same.   Cal talks about the contents of the book, including his favorite chapter (chapter 2) that gives a quick-hit primer to the world of search engine optimization. The rest of the book is divided up into specialization topics inside of SEO like "SE Friendly URLs", "Duplicate Content" and "Link Bait". Plus, check out what Cal has to say about one of the Appendixes...
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If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
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At Search Engine Strategies in New York last month, a panel of experts weighed in on the best practices of optimizing blogs and feeds for search engines.
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A search startup comes up with a system for compensating its web workers instantly, an idea that's aimed at the internet's growing casual work force. By Michael Calore.
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Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have become a growing dilemma for search engines and advertisers alike.
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Google undeservedly has gotten all the credit for many clicks on the&#160;online ads&#160;it delivers via its search engine, but Microsoft wants to put a stop to that.So said Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser Publisher Solutions Group during a panel discussion at the Web 2.0 Summit in San Francisco Thursday.Currently, systems for tracking ad conversions and analyzing online marketing campaigns focus on the last ad a user viewed or clicked on, he said. This gives all credit to that last publisher and not to others the user may have been at before and influenced the user to seek more information about the advertiser, McAndrews said.In particular, this situation has unfairly benefitted Google because many times someone will see a display ad on a site and go to Google, search for the vendor&#39;s name, and then click on the vendor&#39;s text ad served by Google, he said.But Microsoft is developing a technology called &quot;conversion attribution&quot; that will track the trail of ads seen by a user, so that advertisers get a more complete understanding of how effective their marketing campaigns are, he said.Along the way, advertisers will get a more balanced view of the value of their ads across a wider trail of Web sites and via a variety of ad formats, not just the last ad displayed by the last publisher, which is often Google, he said.&quot;We&#39;ll introduce conversion attribution to give [more publishers] credit and it will devalue search [advertising],&quot; McAndrews said.Search advertising is the largest online ad format, accounting for about 40 percent of total ad spend. Google has built its empire on these pay-per-click ads, which the company matches to the content of queries on its search engine and to the content of third-party Web sites on its ad network.While search has been the main driver of the blistering growth of online advertising in the past five years, that won&#39;t be the case in the coming five years, McAndrews said.In addition to the &quot;conversion attribution&quot; technology, the shift away from search ads will be fueled by the increased spending in online ads from large companies which prefer display and rich media advertising designed to boost their brands, and for which pay-per-click text ads are less effective, he said.Google didn&#39;t have any representatives participating in the panel. The company didn&#39;t immediately respond to a request for comment.Microsoft didn&#39;t immediately respond to a request for clarification on the availability of the &quot;conversion attribution&quot; technology.McAndrews, who&#160;came to Microsoft recently via its $6 billion purchase of aQuantive, of which he was the CEO, shared the stage with other ad executives in a panel titled &quot;Edge: The Advertising Model&quot; moderated by conference chair John Battelle.
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The search engine is good for more than just scouring the Web. It's also a powerful tool for the shadier side of online data collection.
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Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?
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Found in the search marketing forums: SEMPO In-House Salary Survey; Starting the SEO Process; Have I Messed Up My Ranking? and more.
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GOOGLE caused a stir when it announced recently that its search engine can now look for data that is stored in users&#39; computers.
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Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
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Until recently, the needs of visually impaired users wasn't a top priority for search engines. That's changed, but there are still issues that need to be resolved, according to people with vision challenges.
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Google's universal search results will provide savvy Web site owners and marketers additional opportunities to gain valuable placement within search results.