Microsoft joins JiWire to test muni Wi-Fi advertising
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Microsoft and JiWire have struck a deal through which they will offer advertising on municipal Wi-Fi networks. The goal is to assess user willingness to tolerate advertising in return for free or subsidized access to Wi-Fi networks.
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JiWire will offer iPhone and iPod Touch users ad-supported Wi-Fi Internet access for free in select locations.
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Today Microsoft extended an invitation for individuals to participate in a beta test of its new Windows Live Games online community, which will allow PC gamers to connect with Xbox users over the Live gaming network.
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Microsoft Corp.  and watch maker Swatch   are offering wireless data watches with faster information updates at lower prices than earlier models, the companies said on Wednesday.
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Microsoft continues to make acquisitions to boost its online services and advertising strategy. Early Wednesday, the company said it snapped up Multimap, a U.K. company that provides online mapping for Europe, North America, and Australia.The companies did not disclose the terms of the deal. Multimap, based in London, will act as a wholly owned subsidiary of Microsoft, and employees will be integrated into the company&#39;s Virtual Earth and Search teams in its Online Services Group (OSG), Microsoft said.Multimap has staff in the United Kingdom, the&#160;United States, and Australia, and Microsoft said it is not sure yet if those employees will stay where they are or move to other offices. The Multimap office in the United Kingdom will remain open and employees will continue business as usual there, the company added.In addition to providing online maps, Multimap also offers location-based services to find local businesses, hotels, and restaurants, as well as business services to provide mapping, proximity searching, routing, aerial images with map overlay, and local information to business Web sites.Microsoft has been looking for ways to boost the value and, thus revenue, of OSG, which oversees MSN and Windows Live. Microsoft hopes to leverage these properties to sell online advertising and generate revenue in this area to compete with Google.Last week, the company said it&#160;purchased Seattle startup WebFives, formerly Vizrea, which provides a Web-based file-sharing service for Internet and mobile video, photos, audio, and blogs. Microsoft also made its largest acquisition to date to boost the revenue of OSG with its&#160;purchase of aQuantive digital advertising and marketing services firm for $6 billion&#160;earlier this year.In addition to making acquisitions, Microsoft also has been partnering with online content and service providers to offer online advertising. On Monday, the company announced a deal to be the&#160;exclusive provider of display and contextual advertising for CNBC.com, a deal similar to ones it already has&#160;in place with Facebook globally&#160;and&#160;Digg in the United States.All of these efforts are part of a now two-year push to add services and content for its online brands to boost the revenue of its Online Services Business segment. To date, Wall Street analysts have said they are unimpressed by the growth of this segment, and Microsoft&#39;s moves seem to be evidence the company is getting that message loud and clear.Revenue from online services grew only 8.7 percent from $2.3 million to $2.5 million for Microsoft&#39;s fiscal year 2007, ended June 30. For the company&#39;s first-quarter 2008, during which the aQuantive deal closed, revenue from OSG was better, up 25 percent year over year. But even Microsoft chief financial officer Chris Liddell acknowledged when first-quarter earnings were revealed that Microsoft would like to see more growth from this business segment.
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Intel on Thursday announced a component that&#39;s compatible with all Wi-Fi standards, which will let the chipmaker reach the full audience of individuals who want to wirelessly connect to local area networks.
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A venture led by the Microsoft co-founder has applied to bid in a U.S. auction of wireless airwaves, along with Google, AT&T, Verizon Wireless and Qualcomm.
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Microsoft has licensed its technology for producing wireless networked devices for Vista.
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Amimon gets its chips out for wireless high dev
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NEW YORK: Microsoft and watch maker Swatch are offering wireless data watches with faster information updates. And, all this at lower prices, the companies said on Wednesday.
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Microsoft is taking its SMB show on the road. The software giant is using recreational vehicles to tour the United States, bringing in partners of Hewlett-Packard and Cisco.
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Microsoft and Philips Electronics have retested devices that can detect White Space spectrum, and they want the Federal Communications Commission to also test the devices.
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New component will help next generation of Intel's wireless chip reach full audience for Wi-Fi.
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Intel is testing a new chip, dubbed &quot;Rosedale,&quot; designed for long-distance, high-speed, wireless Internet access (WiMax).
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Just sign up with The Cloud Users making the leap to Microsoft's latest OS will get a few months' free Wi-Fi usage courtesy of hotspot aggregator The Cloud.â¦
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Microsoft and British Telecom are sponsoring a competition aimed at encouraging developers to build 'network mashups' merging telecommunications features like voice and text messaging.
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Microsoft said its Zune music player will include wireless technology that will allow owners to share songs and playlists easily.