Yahoo! Steps Up Online Advertising with SmartAds
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
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Yahoo! gets into the game with its latest acquisition.
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.
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Yahoo&#8217;s Massive Marketing Campaign This week Yahoo is set to rollout an onslaught of integrated television, radio, cinematic and online advertising which will focus on its new Yahoo Homepage, Yahoo Mail Beta and Yahoo Answers; among other offerings. According to a Reuters story, the campaign&#8217;s theme will center on life; with and without Yahoo. Allen Olivio, Yahoo&#8217;s [...]
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Yahoo Inc. said on Sunday it has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major diversification beyond computers.
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The British firm Openads is offering website operators an alternative to giant online ad firms accused of imperiling privacy by amassing data about people&#39;s Internet activities.
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Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner.
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Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new paid inclusion program.
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Yahoo Inc  announced on  Wednesday an exclusive partnership with Bebo to manage display  advertising on the social networking Web site in Britain and  Ireland, giving it access to more than 11 million sought-after  users.
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Yahoo upgraded its search advertising system yesterday, making a high-stakes technology change that lies at the heart of its efforts to catch up to Google in the race for online ad dollars.
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Yahoo is making APIs available to developers who want to build applications for its new Panama search ad platform.
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Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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Internet media company Yahoo Inc.  on Tuesday posted a jump in quarterly profit fueled by online advertising revenue and the sale of an investment.
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A time for Actionality In the ongoing war for online ad dollars, Yahoo! has acquired Actionality, a German firm that specializes in mobile advertising.â¦