Where were you online? Advertisers know
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Personal identity has taken on a new  meaning in the digital age, where basic facts like your name,  address or age are far less important to some people than the  collected records of what you were looking at online.
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By Peter Johnson  When they profile websites or Internet moguls, news outlets usually focus on the business end -- "How do they make money, and what's going to happen with the advertising?" -- says Yahoo reporter Kevin Sites.
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When jet-setters began flocking to an exclusive social-networking Web site reserved for the rich, they got the attention of an online community's most valuable ally: advertisers.
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Users will be able to choose whether their pages are revealed to outside search engines.
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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30 What is it? THE annoying advertising messages plastered across web pages. At least online companies have largely scrapped 'pop-up' ads in favour of more sophisticated messages these days.  How important is it? HUGELY.
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DENVER (Billboard) - Pop quiz: What technology is on the cusp of changing the face of Internet advertising as we know it?
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If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
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Many people do extensive product research online but end up buying from brick and mortar retailers.  How can you track the effectiveness of search marketing campaigns that result in offline purchases?
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Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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InfoWorld - The battle between advertisers and online search networks over the pervasiveness of click-fraud continues to grow more heated with researchers claiming rapid growth of automated ad impressions and outside observers noting an overall lack of transparency in the space.
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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As Web advertising heats up, is everything old new again?
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Early Internet entrepreneurs envisioned a day when consumers would devour short bites of entertainment on their computer screens delivered over the Internet by fat broadband pipes. When the companies failed, executives blamed it on ...
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.