Nickelodeon Expands Beyond Its TV Roots
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Nickelodeon, the Viacom Inc. childrens' cable network known for Dora the Explorer and Blue's Clues, said it will test a new strategy with video games, a clothing line and baby videos that are not tied to its popular television shows,
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The company that measures TV viewership announced a significant expansion Wednesday, saying it would triple the number of "Nielsen families" over the next four years to keep better track of new ways of watching television.
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Nickelodeon said Tuesday  that it has greenlighted a new animated series starring  "Saturday Night Live's" Amy Poehler.
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Fox is looking to expand  its primetime prison population with a spinoff from "Prison  Break."
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Latino-targeted English-language channel Si TV is ramping up its programing slate with three new original shows as well as the acquired series "American Family."
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Nickelodeon, the Viacom Inc.  childrens' cable network known for Dora the Explorer and Blue's  Clues, said it will test a new strategy with video games, a  clothing line and baby videos that are not tied to its popular  television shows,
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Nickelodeon is trying to appeal to older children (and some adults) with more sophisticated electronic gadgets based on its most popular cartoon characters.
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By Danny Hooley, The News & Observer, Raleigh, N.C.  Sep. 17--Network television has tried just about everything under the sun to hang on to the mass audience it enjoyed in the pre-cable glory days. Franchising its hits to death. An overdose of reality shows. Voodoo.
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For many of the broadcast networks' new fall shows, interested fans don't have to wait until they actually appear on television. How old-fashioned.
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LOS ANGELES  - An animated series is redrawing the lines of television mega-deals.
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A satirical look at the ever-growing list of cable channels.
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Television networks face an increasingly competitive landscape to attract new viewers, so channels are seeking innovative new ways to promote their primetime series.
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Times are a-changing in TV Land, and this company is on the cutting edge.
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New releases of TV series allow you to circumnavigate the globe in 'Planet Earth,' follow the 'Flight of the Conchords' from New Zealand to America, or have an adventure in China with Indiana Jones.
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Friday night was a good  one for Disney Channel and USA Network.
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Networks hope to rejuvenate the genre by experimenting with new formats and unconventional storylines.
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ABCâs âLostâ and NBCâs âHeroes,â two series that traffic in the supernatural, are full of plot twists and lasting power.