Google Targets 370,000 More Advertisers -- Newspaper
175612
Google Inc. , the No. 1 Web search company that recently went public and said it will not issue financial forecasts, expects to add 372,050 advertiser accounts by 2008, the San Francisco Chronicle reported on Wednesday.
662721
Google on the last leg of its race to sell shares to the public, is facing more rivals, large and small, trying to unseat it as the Web&#39;s most popular search destination.
389250
SAN FRANCISCO -- Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co.
362080
As online advertising continues to put the squeeze on newspaper publishers trying to get ad revenue, Google is looking for innovative methods to cash in on one side of the ad market it has not had much luck penetrating: print.
493022
Google Inc. said on Tuesday it  would digitize some of the world's most important libraries in  a bold effort that could profit the company by attracting more  viewers to its site -- and its ads.
277451
Blog: Four-year-old RSS management company's more than 430,000 publishers will join Google's AdSense publisher network.
660537
Web search leader Google Inc.  is expected to post strong fourth-quarter results on Tuesday, driven by growth in its Web advertising businesses and increases in market share outside the United States, analysts said on Monday.
509681
(InfoWorld) - U.S. companies spent 37 percent more in online advertising in the first half of the year, compared with the same period in 2005, according to a new study. Online ad spending reached US$7.9 billion, as ads delivered in a search-engine context accounted for 40 percent of the total, ranking first among ad formats, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). This search format makes up most of Google Inc.'s revenue, which has been growing at an impressive clip in recent years. The growth in search advertising has prompted companies like Yahoo Inc. and Microsoft Corp. to invest heavily in building their own search engines and accompanying ad networks. However, Google remains by far the most popular search engine. The display format, which includes multimedia, banner and sponsorship ads, generated 31 percent of the total. Within this category, video ads are expected to grow quickly, helped by the broad availability of broadband. The third largest format was classified listings with 20 percent of ad spending. The overall growth reflects the continued importance of Internet marketing for U.S. advertisers, the IAB and PWC said in a statement. The second quarter of 2006 was the seventh consecutive growth quarter for online advertising revenue.
479943
France's Publicis and Web search engine giant Google Inc on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.
102105
Google again posted record earnings yesterday as the company continues to gobble up search and online advertising market share.
127931
Google Inc. is expanding its online news index to include stories published years ago, continuing its efforts to create new sales channels for long-established media and make its Web site more useful.
2758
Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
13591
Google Inc., on the last leg of its race to sell shares to the public, is facing more rivals, large and small, trying to unseat it as the Web's most popular search destination.
659873
Google Inc. said any advertiser or ad agency with an AdWords account can buy print advertising from its network of 225 newspapers.
59631
Google Inc. said on Tuesday it would digitize some of the world&#39;s most important libraries in a bold effort that could profit the company by attracting more viewers to its site -- and its ads.
441934
(InfoWorld) - Google took another step in its continued attempts to improve its relationships with wire services Friday when it announced a program to host full articles from news agencies on Google News pages. Google News, a site in which Google aggregates links to articles published on news outlets' Web sites, is generally valued by publishers who make money from online advertising and as such benefit from the traffic Google News sends to their sites. But Google News has been a tougher sell for wire services, which generally make money by licensing their content to newspapers and magazines and not by attracting readers to their own Web sites. Agence France Presse , one of the world's largest wire services, sued GoogleÂ for alleged copyright infringement on the News site. Although never publicly acknowledged, it's widely believed that the Associated Press threatened to file a similar lawsuit. Although Google maintains that running hyperlinked headlines, text snippets, and thumbnail images from news outlets in Google News is protected by the fair use principle,Â it eventually settled with AFPÂ and signed a licensing agreement with it, as well as with AP. Friday's announcement appears to be the first concrete result of those licensing agreements, although the AP deal is now more than a year old. The AFP settlement and agreement were announced in April. Now, if they want, people will be able to read the original articles from AP, AFP, the U.K. Press Association, and the Canadian Press in Google News pages. Google also entered into licensing agreements with the U.K. and Canadian wire services. Previously, because wire services' Web sites typically feature either a small sample or none of their stories, the way to read their articles was go to the sites of their syndication clients, such as newspapers. The new feature unveiled Friday is called "duplicate detection," which lets Google News identify the original source of a story that may appear in tens or hundreds of news outlet Web sites. If the source story is from one of the four news service agencies that Google has licensing agreements with, Google will display the story on a page that it hosts. But the feature will benefit all types of news outlets, not just wire services. For example, if a New York Times story gets syndicated, Google News will know that it originally came from that newspaper. For such outlets that have their own public Web sites, "duplicate detection" will simply let users click over to their sites, which is the traditional Google News model. Removing duplicated articles opens up more room on Google News, leading to a better user experience, said Josh Cohen, Google News business product manager. "Our goal with what we're launching today is to provide the best experience for our users and help our partners get credit for their content," he said. Asked whether the hosting of full articles on Google News will weaken the fair-use protection claim, Cohen said that it will not. "We respect copyright laws. When we go beyond fair use, we enter into licensing agreements," he said. The "duplicate detection" feature is already operational on the site, he said.
200205
Some biggies, too Interop Rapid innovation, not big R&amp;D dollars, is driving adoption of Google apps at 1,500 new small-to-medium business customer sites per day and a few big companies such as Proctor &amp; Gamble and GE.â¦