PC World in non-misleading TV ad shocker
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What in the world? The Advertising Standards Authority (ASA) has rejected complaints against a PC World laptop advert which claimed the technology on offer was "pretty much future-proof".â¦
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More than a third of Americans use their computers while they're watching TV. That means big opportunities for the TV industry and for multitasking viewers
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Reviewing Mac Pro, Stephen H. Wildstrom of BusinessWeek online writes, &#147;With the equivalent of a V-12 engine, this media powerhouse is cheaper than a tricked out Dell.&#148;
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How-tos, reviews of the hottest products, interviews, and more are featured in the newest addition to PCWorld.com.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Also: Distortion-free lens tech puts things in a negative light. Read these stories and more from around the Web on News.com Extra.
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It's hard to turn on a TV this time of year without seeing an ad showing smiling people who've supposedly just learned they'll be getting income-tax refunds thanks to a tax service or software program.
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The PC giant is championing an interface we don't need and shouldn't have to pay for.
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Microsoft has been rapped over the knuckles over an anti-Lunix advertising campaign. The Advertising Standards Association in the UK has ruled that the ad makes &quot;misleading&quot; claims, and has told the company change the copy on the advertisement forthwith.
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Blog: Device from Immersive Media may be  funny looking, but boy does it get all the angles.
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The producer of ads featuring PC users who switched to Macs is applying the same tactic to political commercials. This time, he'll focus on former backers of President Bush, recruited online, who've changed their political allegiance. By Louise Witt.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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The last time I browsed the selection of desktops in a computer store, I came down with a case of instant deja vu. Each time I'd spot a thoughtful feature on one company's PC -- say, both USB and FireWire ports on the front or a full set of memory-card slots -- I would look at the machine to its right or left and spot the exact same item.
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Microsoft has been rapped over the knuckles over an anti-Linux ad campaign. The ASA in the UK has ruled that the ad makes &quot;misleading&quot; claims, and has told the company change the copy on the advertisement forthwith.
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Audio 'fingerprint' for content relevant ads Comment The first thing that came out of our mouths when we heard that Google is working on a system that listens to what's on your TV playing in the background, and then serves you relevant adverts, was "that's cool, but dangerous".â¦
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I'm writing this from CES 2007 &#151; the latest and greatest Consumer Electronics Show, where 140,000 attendees crowd 2,700 exhibits packed into 1,660,000 square feet of space in more halls and hotels than I'll bother to count. There's a lot of noise here, and a certain amount of signal; though the ratio of the former to the latter is no less lopsided than it always is. Everybody's not only showing their good sides, but paying millions to crow about it through mass quantities of advertising and PR. \