In-Game Ads Burrow Deeper
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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Ads served to search query results based on category rather than keywords.
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Tycho:  There's a new Alternate Reality Game spinning up for Halo 3, God Damn them - God Damn them to hell.  I know perfectly well that I am being subjugated by a sophisticated marketing effort, that the best one can accomplish in these games is to get a real good look at the teeth before the mouth closes around you.  I type this even as the rabbit holes stand open in two other windows.  I don't presume to speak for the entire species, but there is something about secrets that does bit the mind.
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Google Inc. has agreed to acquire  in-game advertising company Adscape Media Inc. for $23 million,  according to technology site Red Herring, which cited sources  familiar with the matter in a report late on Thursday.
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A selection of games that may some day be on every search marketers shelf.
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Mochi Media, which tracks Web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games.
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NEW YORK - In the event you&#39;ve been hiding in a cave for the past few years, here&#39;s a newsflash: Videogames are a huge business.
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Anti-drink drive adverts will appear in xbox games amid concern at the growing number of young drink drivers.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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An attack utilizing a vulnerability in an ActiveX control for the popular RealPlayer media program may be spending in a more more dangerous fashion than anyone realized. Exploit code for the vuln has been found embedded in ads served up from a popular advertising site.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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Anti-drink drive adverts will appear in Xbox games amid concern at the growing number of young drink drivers.
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AUSTIN, Texas  - Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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Ingenious hacks abound for the game console's input device. Plus: The
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.