Web Marketing to a Segment Too Big to Be a Niche
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Disaboom.com, a new Web site for the 50 million Americans that have a disability, combines social-networking with medical news, career advice, dating resources and travel tips.
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With 75 percent of Americans online today, the Internet has come of age as a reach medium, and a new report suggests that advertisers need to understand how a Web site's audience builds over time and adjust their buys accordingly.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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In this new post to his blog, Richard Heyes talks about an example he's come across of PHP being used as backend behind a large marketing project:    I recently read an interesting example at Neil Shearing's internet marketing strategies blog of combining .NET desktop software with a PHP backend.   We all know PHP is often slated by "real programmers" as a scripting language only useful for kiddie's home pages, and its nice to see a serious marketer choosing PHP to power the backend to a serious piece of viral software with the potential to go load-mad.    Richard also points out some of his experience trying to market his software and which of his customers are the ones that would provide the most return (the ones looking for updates) and how he can gather their information more productively to further his project's goals.
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The online advertising market is hot, but pioneer DoubleClick Inc. isn&#39;t. The provider of Internet advertising services has decided to explore strategic alternatives, including a possible sale.
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Tens of thousands of web publishers are too small to show up on industry-standard traffic reports, so they can't attract advertisers. But I/Pro, a small traffic-auditing firm, says it can change all that. Commentary by Adam L. Penenberg.
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Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.
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Although small businesses with blogs are still a distinct minority, blogging can be a low-cost way to market and boost a small companyâs brand.
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Many experienced comedians, talent agents and financiers see the Web as a way to showcase talent while trying to turn a profit.
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Blog: The company says it needs the cash to fuel growth, but some bloggers think the problem is not enough subscribers.
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Web applications are hot--and either destined to be the next big thing on the Web or the next bubble.
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Though it is not yet profitable, the video-sharing Web site site has exploded into a cultural phenomenon less than a year after its debut.
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Pay-per-click marketing is often quite expensive and is one of the major complaints of small businesses. An alternative? Work at improving your organic search results. By Michael Fleischner. 1119.
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Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]
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How some companies neglect simple marketing rules in Search Engine Optimization.
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It's a matter of selling additional services to subscribers.
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As the online ad market booms, private equity firms flush with investment capital are looking at an array of Web players with an eye toward combining them into large-scale digital marketing firms.