Gotham Geek Guidebook: AOL's new downtown digs
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A look at the historic building where the once-mighty media company is attempting to slither into the neighborhood.
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(InfoWorld) - AOL has integrated its various ad networks into a single platform that it hopes will jumpstart its online advertising business, whose weak growth in the second quarter has led to sharp criticism of this Time Warner subsidiary. On Monday, AOL announced that the integrated ad platform, called Platform A, meshes Advertising.com, Tacoda, Third Screen Media, Lightningcast, and AdTech. AOL also announced it will move its headquarters from Dulles, Virginia, to New York City, in order to be physically at the center of the U.S. advertising industry. However, the announcement comes at a time when questions about AOL's strategy and performance are at a high point. In August, when Time Warner issued its second-quarter financial report, some observers were surprised that AOL's online ad revenue grew only 16 percent during the quarter, well below the industry average. In the first quarter, online ad spending in the U.S. was up 26 percent year on year, according to the Interactive Advertising Bureau. Last year, spending grew 35 percent over 2005. AOL in recent years has been transitioning its business model from one based on subscription fees to one based on online advertising. Toward that end, it has made almost all of its content and services freely available on the Web and discarded its "walled garden" approach. Until the second quarter, AOL's online ad growth had either been in line with the industry average or exceeded it, justifying the strategy change. But the quarter's results led some financial analysts to openly question if AOL can successfully pull off its transformation into an online ad-supported business. Time Warner has been investing in AOL's online ad platform. In 2004, AOL acquired Advertising.com, a provider of online marketing services to publishers and advertisers, and last yearÂ it bought Lightningcast, a broadband video advertising specialist. This year,Â AOL snapped up Third Screen MediaÂ to boost its mobile advertising services, and also acquired AdTech for its ad-serving and marketing campaign-management platform. Most recently,Â it bought Tacoda, which specializes in delivering ads based on users' online activities, an area known as "behavioral targeting." With Platform A's unveiling on Monday and the move to Manhattan, AOL executives are convinced that the subsidiary will get its online ad business back on track. AOL is no stranger to corporate shakeups and reorganizations. Almost a year ago today, it announced a significant realignment of its internal business structure, only to see its then-CEO and Chairman Jonathan Miller get his walking papers two months later. Miller's replacement, Randy Falco, unveiled major changes to Miller's plan in mid-December amidst a shakeup that saw several high-ranking executives head out the door. Separately on Monday, AOL also announced an agreement with HP to offer co-branded, localized versions of AOL's portal, toolbar and search engine on HP desktop and notebook PCs sold worldwide. The agreement extends and expands an existing relationship between the companies of a co-branded AOL-HP portal as the default home page in HP consumer PCs sold in the U.S.
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AOL on Wednesday plans to launch a new  version of its software that lets users access their e-mail,  instant messaging, search and media on the same screen.
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For the most part, AOL's future plans are the same old story.
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Web 2.0 is moving into your neighborhood, as more companies vie to deliver local content to your cellphone
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The rich and fabulous now have their own online hot spots. Can we get in?
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Build it (and make it free) and will they come? AOL likes to think so.
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AOL's move to New York City is based largely on the hope that by getting closer to advertisers, it will secure a bigger share of an online advertising market that's dominated by its rivals.
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A reader dubs Google the internet's "dominant brain." Plus: We need a Verizon moves in on cable's NY broadband territory. In Epicenter.
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NEW YORK Last April, AOL gathered a group of prominent media buyers in New York to present five ambitious programming initiatives for 2007-08 at an upfront-like event dubbed First Look. Now, many of these same buyers are wondering when--even if--they will get their second and third looks at these concepts.
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AOL is moving its corporate headquarters from Dulles to New York, the company announced today, ending a saga that helped cement Washington's identity as a technology center but also gave rise to corporate scandal and ill-fated dealmaking.
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Verizon Communications Inc. yesterday identified 19 Boston suburbs -- including Natick, Newton, and Woburn -- where it will offer super-fast Internet access over a new fiber-optic network this year.
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AOL said it was intent on making travel an important part of its content expansion, which increasingly includes general Web properties that all Internet users can access as well as content just
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Our 2007 picks for the best of what's new and exciting on the Web today -- sites with exceptional style and smarts that offer new ways to enrich the on- and off-line experience
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AOL's new photo sharing and storage site, BlueString, borrows a lot of its technology from XDrive. That's a good thing.
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According to sources familiar with testing, America Online is developing its own desktop search technology that will initially be added to the AOL Browser beta as early as the end of this week. AOL's entry into the space pits it directly against rival Microsoft, which has designs for a desktop search engine of its own.
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America Online today released AOL 9.0 Security Edition features a suite of safety and security features, marking the Internet service provider&#39;s first version to focus specifically on safety and security.