Huggies and Pampers Seek to Extend Brands Into Toiletries
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Makers of the two top diaper brands, Huggies and Pampers, are both introducing lines of toiletries for babies and small children.
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Whether it's the latest miracle ab exerciser, a get-rich-quick scheme or a weight-loss supplement, many of those call-now-and-order products hyped on infomercials and TV shopping networks are nothing more than tacky junk. Separating the rip-offs from the useful gadgets isn't always easy.
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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There looks to be more room for healthy growth.
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A new marketing campaign for Rogaine is trying to reposition the hair growth product as an everyday bathroom essential â like deodorant or toothpaste.
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Homeowners now have handy ways to install heating systems beneath their floors, enhancing their homesÂ value while pampering themselves.
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The quiet clothing industry powerhouse is undergoing a makeover in an effort to attract style-conscious consumers.
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One-stop shopping takes another step forward.
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Speculation makes one company a favorite.
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The world's leading retailer may be ready to nibble at smaller concepts.
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Gymboree discusses its plans to grow through new brands and store expansion.
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The Gillette-P&G deal is part of a 'new wave' coming as firms seek growth in a global economy.
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A growing number of beauty brands are introducing hope in a pill, a water bottle or even a candy bar.
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G.M.âs international strategy isnât about focusing on a single brand. Instead, it wants its consumers to be able to choose from a fleet of them.
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Companies so attractive that we gift them.
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Fashion designers are coming up with unique theme to create their range of collection.
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The Nu Bra and Nundies shake up the intimates business.