Sony to cut PlayStation 3 costs, shares rise
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Sony Corp. is removing a chip from the European version of its new PlayStation 3 (PS3) game console, a move that cuts costs but means users cannot play some of their old games.
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Sony is now $399 away from giving PlayStation 3 consoles away.
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Sony Corp  will launch a  cheaper model of its PlayStation 3 in the United States, hoping  to attract more buyers as it goes up against rival game  consoles from Microsoft and Nintendo this holiday.
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Sony on Tuesday showed a smaller, book-sized PlayStation 2 that will go on sale worldwide next month and help the Japanese electronics giant cut costs as video-game consoles continue to drop in price.
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CHIBA, Japan  - Sony Corp. 6758.T on Friday cut   the price of its new game machine PlayStation 3 by 20 percent   in Japan, in a surprise move that will attract more customers   but likely widen losses in its game division.
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Sony is to cut the Japanese launch price of its forthcoming PlayStation 3 console by 20%, the firm says.
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Sony Corp.&#39;s (6758.T) $100 price  cut for the PlayStation 3 is not enough to turn the fortunes of  the game console, which has suffered a slow start, an executive  of game software maker Konami Corp. (9766.T) said.
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Sony Corp. said Friday it will lower the price of its much-anticipated PlayStation 3 video game console, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
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Japanese electronics giant Sony cuts the price of its Playstation 3 in the US in an effort to boost sales.
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Blog: Sony Computer Entertainment's CEO and president Kaz Hirai has confirmed that the PS3 price cut isn't going to last.
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Sony will lower the price of the PlayStation 3 by $100, hoping to take advantage of rivalsâ missteps.
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By YURI KAGEYAMA  TOKYO - Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony Computer Entertainment President Ken Kutaragi announced a drastic 20% price cut for the PlayStation 3 game console, in time for its November 11 premiere in Japan. The 20 GB model will now sell for about USD$429, instead of the USD$515 originally planned.
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Sony can't catch a break, and now its highly anticipated PlayStation 3 is worrying investors. Shares of the company fell Tuesday after a financial analyst expressed concern over the console after it displayed some unstable behavior at the Tokyo Game Show.
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Sony Corp. (6758.T) plans to  phase out the cut-priced $499 model of its PlayStation 3 video  game machine, leaving only a higher capacity $599 model for  sale in the United States, the company said on Monday.
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TOKYO -- Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony Corp. is introducing a new version of its PlayStation 3 console in North America in August and cutting the price of the current 60G-byte model by US$100 from Monday, it said.