What Does Universal Search Mean for SEM?
318788
Google's move to present results from multiple vertical searches in general search results will affect both searchers and search marketers.
137312
Search technology for images may lead to a way to search handwritten manuscripts.
255840
How to Research Keywords for Search Engine Marketing  The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain ...
570148
My search buddy Jennifer Laycock just posted some information over at Search Engine Guide about an interesting conference kicking up its first show in San Diego, the Online Marketing Summit. No this is not Another Search Conference, instead it&#8217;s a total online marketing oriented conference which should have more information and sessions dealing with online media [...]
688125
Yahoo has been practicing paid inclusion under the Yahoo Search Marketing and Inktomi umbrellas for almost 5 years, yet for some reason Paid Inclusion does not get the coverage in the Search Marketing community it deserves. Why not? My guess is the modification of organic listings with paid results and all around tracking can be seen [...]
456177
So says the new SEMPO &#8220;State of Search Engine Marketing 2006? report as summarized in MediaPost today:  SEMPO also found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to search where that money came from, the top answers included print [...]
759849
SRM and SRM-related tools are like universal remote controls - they aggregate much of the functionality of multiple device-specific tools. However, they can also extend and add additional functionality.
215633
NuSearch Offers Java Enhanced Search Engine  Once you perform a search on NuSearch, you'll see that there is a slight difference with other search engines. NuSearch utilises a Java (TM) Applet which is embedded in the web page  which users do have to opt-in to download. NuSearch kind of reminded ...
613642
Jimmy Wales, the founder of Wikipedia once said, &#8220;Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.&#8221; And while he&#8217;s dabbling with the concept of an open-source search engine, Dr. Riza C Berkan of Hakia.com believes the fix is in the semantics.  The CEO and founder of the &#8220;meanings&#8221; [...]
274978
MSN Search Engine Uses Basis Technology for Natural Language Processing  Basis Technology announced this week that Microsoft Corp. has chosen the Rosette Linguistics Platform to support Web searches in its new MSN search engine. The companies have entered into a multi-year agreement in which Microsoft has the option to utilize all ...
283087
Google will boost its universal search effort, making a bolder push to blend a variety of Web links into a single results list.
450863
Google is developing a desktop search tool designed for corporate use, several months after launching a similar tool for personal use that is free and still in test form. With this move, Google hopes to round out its desktop search push by addressing both the mass market and the workplace market.
223700
The &quot;in&quot; item for big four of the search industry (Google, Yahoo, MSN, and, Ask Jeeves) is Desktop Search utilities. By early next year, all the major search platforms will/should have a branded, functional
591072
Search Engine Friendly Blog URL's and other Word Tricks  When writing a blog, particularly for the first time, the last thing many bloggers consider is the use of Search Engine Friendly (SEF) Blog URL's. SEF Blog URL's are an important tool for driving traffic to your blog utilising the billions of ...
333223
(InfoWorld) - Google will become more aggressive with its universal search effort, making a bolder push to blend a variety of Web links into a single results list. Speaking at Citigroup's Annual Global Technology Conference on Thursday, Sundar Pichai, director of product management at Google, said users of the company's search engine will see an increase in the frequency of search results that include various types of links, like Web pages, video clips, images, news articles, and maps. "We're still at the nascent stages. Going forward, we'll be more aggressive in terms of when we trigger this," Pichai said during a question-and-answer session with a Citigroup analyst and audience members. The universal search effort, launched formally in May but in the works for years at Google, aims to provide a more cohesive search experience for users so that they don't necessarily have to go to the company's image search engine to obtain photo results, for example. In addition to boosting universal search, Google needs to do better in helping users formulate and refine queries as well as improving its personalized search service, which takes into account users' past queries to tailor search results accordingly. The personalized search offering, which is an opt-in service that requires users to have a free Google account, will incorporate more data to improve the way it tailors search results, Pichai said. Meanwhile, Nicholas Fox, group business product manager of ads quality at Google, said the company is considering breaking its long tradition of running only text ads in its search result pages. Moving slowly and cautiously, Google officials are discussing scenarios in which image or video ads may prove more useful than the traditional pay-per-click text ad, Fox said, also speaking during the Citigroup conference. The ultimate consideration in doing this would be if it improves the user experience, Fox said. "We don't want to show things that are garish or flashy or cause users to become blind to the ads," he said.
537129
After experiencing a lot of downtime last week, Yahoo Search Marketing&#8217;s Overture Keyword Selector tool is up and running again. Search engine marketers and search bloggers were up in arms last week when they found that the Overture tool, a foundation of the search industry and keyword planning, was not working, nor were the third party [...]
663790
WebPosition Finds Amazon Tops Search Engine Rankings Among Major Retailers  WebTrends released a WebPosition(R) Search Ranking study last week of how four major retailers that sell five of this year's hottest holiday toys are using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to attract online visitors. Top-level findings, ...