MSI adding green features to laptops
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Taiwanese&#160;laptop maker Micro-Star International (MSI)&#160;plans to add Turbo-battery mode to a laptop PC aimed at computer gamers later this year in a bid to increase battery life and put out a more environmentally friendly product.The laptop will be the next generation of its G-series, which includes the GX600, a laptop with a button users can press to overclock the microprocessor. The Turbo-overclocking button on the current GX600 will gain a new use on the next generation laptop, Turbo-battery mode.Turbo-battery mode will add 20 percent more life to the battery, said Sam Chem, director of notebook computer sales at MSI, in an interview. The battery on the GX600 lasts for around two hours, so the addition of Turbo-battery mode would increase its power to two and a half hours.Turbo-battery mode only kicks in when a user hits the overclocking button while the battery is being used. When the laptop is plugged in, Turbo-battery mode will not come on.MSI&#39;s GX600 was one of the first laptop PCs to include a button for overclocking. Mobile devices in general aren&#39;t ideal for overclocking because of heat issues. When the microprocessor is prompted to work harder, it gives off far more heat. Desktop PCs are bigger and have more open space, as well as cooling devices such as bigger fans, making them more suitable for overclocking. But mobile devices encase the microprocessor and other hot-running chips and components into a much smaller area. Too much heat from one component can damage other parts.But MSI included new thermal technology in the GX600 to ensure its laptops wouldn&#39;t have a meltdown, Chem said. The result is that computer gamers using the laptop can get more performance for their money out of the microprocessor, which is one of the most expensive parts in a laptop. Overclocking can make a 2GHz microprocessor perform like a 2.4GHz or 2.5GHz microprocessor, he said.The GX600 weighs 2.7 kilograms and carries an Intel microprocessor, Nvidia 8600 graphics, 512MB GDRAM (graphics dynamic RAM), has a 15.4-inch screen and includes a number keypad along with the QWERTY keypad.MSI has been making laptops for three years. The company is also known for its motherboards and graphics cards.
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Intel's new plan in Chandler, Ariz., which started 45nm production last week, was built with recycled materials, uses the town's grey water, and increases indoor air quality - in a new "holistic" approach to being green.
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(InfoWorld) - Green ITÂ is something of a chameleon that appeals to different users on different levels. From a 10,000-foot perspective, it's hard to knock the benefits of energy efficiency, recycling and vendors working side by side with users to promote the green agenda. However, many users are finding it difficult to adopt a technology that is not characterized by a wide selection of physical products that they can buy and implement in their IT infrastructures today. In the absence of a mature green IT market, users such as PMI Mortgage Insurance and Cooper Communities are cobbling together green strategies that are saving them money without negatively impacting IT performance. Many of these strategies are based on internal development efforts, while a limited number are taking shape with vendor input. For now, it seems, going green mostly means going it alone, which leaves a big vacuum for vendors to fill with their emerging green IT marketing plans. Greenwashing? Greg Schulz, founder and senior analyst at The StorageIO Group, a Stillwater, Minn.-based market research firm, takes a dim view of incipient green IT efforts, accusing vendors of "greenwashing" the market. "There's money in the green story," he asserts. "If you can make your story sell by making it sound green and appealing to that feel-good green aspect of the market, you're going to get money out of it." Using storage as an example, Schulz cites Hewlett-Packard's June unveiling of its Adaptive Infrastructure offerings, which are described in a press release that starts out saying, "HP today introduced 'green' storage technology that can cut storage array power and cooling costs in data center by 50 percent." HP's new offering includes thin provisioning and performance enhancements for the HP StorageWorks Enterprise Virtual Array family, tape drives based on the Linear Tape Open 4 standard, new DAT 160 tapes for small and medium-size businesses, and the first HP StorageWorks tape product developed exclusively for HP BladeSystem c-Class enclosures. Schulz says the press release's focus on green is misleading because data is being moved from disk to tape, or to another tier without optimizing the products to consume less power. According to him, it's simply a shift to another technology, but it's touted as part of HP's green initiative. Schulz acknowledges that virtualization can help reduce the number of servers, but he wonders if consolidating servers is really a shell game with no net benefits. "Here's the catch," he says. "If I go to 10 servers down to one, have I saved on power? Maybe. But does that server that I consolidate down to consume any more power than the other ones? It should, but is the ratio 10-to-1, 5-to-1, or 2-to-1?" The bottom line rules Â At this early stage in the green IT game, it's hard to make definitive statements, because strategies are still being formulated by vendors and users. This is highlighted by the results of a May 2007 Forrester survey of 124 IT managers and procurement professionals in North America and Europe. The report, entitledÂ Tapping Buyers' Growing Interest in Green IT, notes that while 85% of respondents said that environmental factors are important in planning IT operations, only one quarter said they have written green criteria into their companies' purchasing processes. In the end, of course, it all boils down to the bottom line. As one survey respondent declared, "We would do green because itÂ makes business sense,Â not because it's green. It would have to show cost savings." The report's author, Christopher Mines, notes: "We heard two reasons why green matters: efficiency and corporate responsibility. Most IT decision-makers told us that a green purchase would only happen in the context of cost reduction. These are hard-headed, ROI-driven business decisions." Follow the vendor As usual, the vendors are driving the initiative. Gordon Graylish, vice president of Intel's sales and marketing group for Europe, the Middle East and Africa, says that manufacturers have made significant progress in energy-saving products while the user community is still playing catch-up. David Boone, operations and planning manager at the Denver Health and Hospital Authority, says he is just learning about green IT for the first time. "I think it's a good concept," he says. "There are some things that can be done to reduce energy consumption, but I think when you look at the computer world, I just don't know if it's feasible at this point in time." While he isn't using new technology to attain his green goals, Stanley M. Pachura, senior vice president, corporate systems, at Walnut Creek, Calif.-based PMI Mortgage Insurance, says he believes he's more in tune with conservation than many. To him, green IT means efficiency in power consumption and reductions in pollution -- both in terms of emissions and hardware waste. He says that through his primary vendors,Â IBMÂ and Sun Microsystems, he is seeing products that also allow him to implement an infrastructure that uses less energy. "I'm thinking in terms of server consolidation technology that's allowing us to just run less physical hardware," Pachura says. "And second, desktop virtualization is allowing us to promote work-at-home-type environments, so we're not only decreasing the amount of real estate that we're heating, cooling and supporting, but also allowing people to work at home, which reduces commuting and emissions." According to Pachura, PMI has successfully deployed more than 215 virtual servers utilizing EMC'sÂ VMware. software. PMI's technology rollout includes the replacement of 140 existing physical hosts as well as the introduction of 75 new virtual environments directly on only 13 IBM x3850 servers (eight 3-GHz processors, 32GB of memory). The systems supported include both production and preproduction transactional systems, database servers, and file and print servers. Pachura says he believes that IBM's recently announced Project Big Green, which is designed to make both IBM's and its customers' IT infrastructures more energy efficient, is a sincere effort, because IBM probably runs more data centers than anyone else in the world, so energy savings and ecological support would be logical goals. He also says that green programs being implemented by vendors are important because they drive innovation not only in their own data centers, but in those of their customers as well. Despite the "hard-headed" bottom-line-oriented approach to green IT described by the Forrester report, there is a higher calling here for some converts, who feel there is a moral obligation as well -- and this moral obligation doesn't exclude financial concerns but operates in conjunction with them. This is the stance of Pat Samples, vice president of information systems at Rogers, Ark.-based Cooper Communities, who also says he is saving money by being green. "I think there is a moral compunction," he says. "We are doing things in our personal lives, and things to reduce paper products and recycle. All those sorts of things really need to carry over to the systems side of IT." Toward that goal, his company is reducing power consumption and recycling hardware with the help of Access Recycling in Springdale, Ark., which either tears the equipment apart or repurposes it. Samples says his company is saving money via green IT in a couple of ways. "First of all, new equipment is more power-efficient," he says. "In some places, we're retiring two and three servers. So electrical consumption is going to go down, and we're going to save money on licensing costs because we'll have one server doing the job of two or three." Cooper Communities, which is a land development company, has received awards for its environmental programs. The kudos include an environmental stewardship award from the West Virginia Department of Environmental Protection, and the Stockton Award from the Northwest Arkansas Audubon Society. In addition, The Nature Conservancy has established the Cooper Family Conservation Award, which is presented annually to a business that makes outstanding contributions to conservation in Arkansas. The company's primary vendors are Dell Inc., HP and Cisco Systems Inc., and even though his green strategies have been developed internally and independently of those vendors, Samples says he still believes that the overall vendor community is slowly moving toward a greener IT orientation. "I think it's something the major IT vendors are starting to address," he states. "I don't think they're where they need to be yet. As far as I know, servers are not meeting green IT initiatives. Desktops are certainly getting there, but I don't think that server and network infrastructures have been addressed the same way." Boone says his hospital can save some energy by turning off PCs that are only used during the day and lights that are not serving any purpose. But when it comes to technology, he says, "if it needs power, you're going to use that power to get the job done." Whether or not vendors are repackaging their existing products and calling them green is a matter for debate. In the mean time, PMI Mortgage's Pachura seems to sum up the attitude of many users when he says, "I think that what's really not [product] repackaging is the vendors working with their customers to deploy green technology. We're actually seeing activities from the vendors where they're willing to come out and help understand how you can have a more ecology-friendly implementation."
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PC World&#39;s first tests of NVidia&#39;s just announced high-end mobile graphics chip, the GeForce Go 6800, show that it is one of the first notebook graphics components to support performance rivaling that of desktop boards.
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MOUNTAIN VIEW, Calif.  - Google and Intel are going green, and they hope to drag the world&#39;s computer users with them. The tech giants Tuesday unveiled the Climate Savers Computing Initiative, a voluntary program they hope will make energy-saving computers the norm. A typical PC wastes about half the electricity it draws. Power-saving technology exists but costs about $20 extra per PC, or $30 per back-office server, says Intel Senior Vice President Pat Gelsinger.
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Processors will feature enhanced power management technology.
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Canon's "Generation Green" label will mark eco-friendly innovations on printers.
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(InfoWorld) - Two Taiwanese companies are making laptop PCs users can hook up to their high definition (HD) TVs to make more use of the laptops' internal high definition optical drives, either Blu-ray Disc or HD DVD. Micro-Star InternationalÂ (MSI) is displaying several laptops with HDMI (High Definition Multimedia Interface) outputs at the Computex Taipei 2007 trade show. This way, the laptop doubles as an HD DVD or Blu-ray Disc player on the family HD TV. Most of the MSI laptops, including the PR210, RR210, GX610, GX710, and ER710 models at MSI's Computex booth have Turion 64x2 dual core processors from Advanced Micro DevicesÂ and ATI graphics chips. The GX710 and ER710 are higher end laptops with 17-inch display screens. Most of the other laptops have 15.4-inch screens. The company showed two laptops, the GX600 and GX700, with Intel Centrino Duo processors and Nvidia graphics chips. The company is still testing HD optical drives, and will let users choose what kind of drive they want in their device, an MSI marketing manager said. Asustek ComputerÂ is also showing off several laptops with HDMI outputs. It is only using Intel and Nvidia chips in its laptops, and two of them are already on sale in the U.S., at Best Buy. The ASUS G1S comes with a 15.4-inch screen, an Intel Centrino Duo processor and Nvidia graphics chips, while the ASUS GS2 comes with the same chips and a 17-inch screen. They retail for $2,000 or less, depending on specifications, an Asustek official said. The company's Lamborghini VX2 notebook PC, developed in conjunction with Automobili LamborghiniÂ also has an HDMI output. Most of Taiwan's other major PC makers, including Foxconn Technology and Giga-Byte Technology,Â did not show laptops with HDMI slots. Foxconn said it will have one out by the end of July.
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It's amazing what kind of items can be advertised as "green" these days: a grocery-delivery service, a projection HDTV and a home-automation system, to name a few recently pitched to me.
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Buy new servers more often - it'll make you greener.... Intel has kicked off a campaign to make data centres more efficient and less environmentally damaging. Paradoxically, one of its key messages seems to be that companies need to refresh their servers - ie. buy new ones - more often.â¦
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It's green, and from a factory. Watch it develop.
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Eco-friendly, GreenPower family of hard drive consume less power and go idle when not in use.
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Greenpeace says Apple's environmentally friendly MacBook Air "raises the bar" for the PC industry.
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The Inefficient Truth The UK's first end user environmental IT board has commissioned a report on green IT issues.â¦
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MacBooks, Vaios challenged Dell has revamped its Inspiron laptop line with a set of three models all available in a choice of eight "vibrant" colours and with a pick of Intel or AMD processors.â¦
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By ANICK JESDANUN NEW YORK - Smaller and newer businesses will now be able to get security certificates that trigger a green address bar in Microsoft browsers under new rules ratified this week.
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Enhancements include a SCSI option that will double the number of SCSI blades that users can fit into a single chassis, and software designed to make them cooler and easier to manage.