Study: Yahoo Benefits From New Search Ad System
634634
People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
306873
Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
464280
After letting investors down for several quarters, Yahoo reported better than expected earnings boosted by a years-long project to improve its search advertising system.
672432
Some new features may give Yahoo! shareholders reason to shout.
267514
SAN FRANCISCO -- Yahoo (Quote, Chart) expanded its search empire to the mobile arena with the launch of some additional services. The company was one of the original content providers for mobile devices running
351422
(InfoWorld) - People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic. The click-through rate on Yahoo's search ads increased 5 percent in the week ending Feb. 11 and 9 percent in the week ending Feb. 18, both compared with the week ending Feb. 4, comScore said Monday. The new ranking system went live in the U.S. on Feb. 5. ComScore defines click-through rate as the total number of clicks people make on search-engine ads divided by total search queries. Yahoo's new system assigns rank to pay-per-click search ads by taking into consideration the advertisers' bid amounts plus the ads' relevance to the search query. Previously, Yahoo ranked ads solely based on the amount bid. The new ranking system is part of Yahoo's new search advertising platform, called Panama, which also has a campaign management tool for advertisers that was launched previously. Yahoo has high hopes that Panama will boost its search ad business and allow it to compete better with Google Inc., which has built its empire selling this type of ad. In this model, advertisers choose search query keywords that will trigger the appearance of their ads. The advertisers offer to pay a fee of their choosing whenever a search engine user clicks on their ad, thus the bidding nature of the model. Yahoo's financial performance in the past year has been lackluster, compared with Google's consistently stellar one, and Yahoo executives have acknowledged that their search ad business has been a weak link.
642438
Accoona Corp., whose investors include China's state information agency, unveiled its new Web and business search system on Monday and said revenue would be drawn from advertising services supplied by Yahoo Inc.
511514
In a study, the now-public search engine out-ranks Yahoo, others in customer satisfaction. August 23, 2004 -- A new study says that Americans are increasingly satisfied by the results hauled in by their online
73602
Yahoo Inc. reported on Tuesday a  quarterly net profit that more than tripled from the year  earlier, boosted by the sale of shares it held in rival Google  Inc. and stronger online ad revenue that analysts said may  signal good results from other Web search providers.
310688
Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
403457
Last month I touched upon how to achieve a high quality index score in the new Yahoo Search Marketing ranking system which will help your sponsored link advertisements rank highly on Yahoo, giving you a step above your competition. Most of the information was from a patent application I found  on the ranking of sponsored [...]
549343
Yahoo Search Marketing has upgraded their ad ranking system from an auction bidding model to their Marketplace Design system which takes into account :  Advertiser clickthru history Expected click thru rates An advertisement&#8217;s Quality Index to rank ads based upon bids &#038; quality Bid or Click Price Historical click-through data Whether the query word/phrase appears in the title Keyword in URL Landing Page [...]
624430
Yahoo, in a fierce market battle with Web search leader Google, has rolled out a test version of its search service that helps users personalise results.
401507
Late last week, Yahoo! Inc. said it will begin testing a new desktop search engine in early January, with the hope of extending its search engine&#39;s reach, thereby contributing added, incremental paid search revenue.
253291
The competition between two leading Internet search engines is heating up anew as Yahoo Inc. plans to announce today that it soon will offer a free, high-speed way to search for information
232212
Yahoo will unveil SmartAds, which allows advertisers to compile ads on the spot based on a Web user's Internet profile.
653806
Yahoo! has another healthy quarter on the strength of paid search.