New Online Ad Technology Mimics TV
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Double Fusion will show developers its new software that supports dynamic ads in games.
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The new service is the company's latest attempt to make more money off technology that already steers much of the Internet's traffic.
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As Web advertising heats up, is everything old new again?
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During the dot-com boom, people who didn't want to miss out on the Web and e-mail craze but didn't want to buy a real computer could get WebTV, which delivered the Internet through the warm, friendly glow of their TV sets.
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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Ever locked eyes with a stranger on a train, become quickly intrigued, and later regretted not saying hello?  In a fast-paced world growing ever faster online, the Web is replacing the newspaper personal ad as a place where people can act belatedly on that moment of magical chemistry.
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A new technology unveiled Tuesday would show what's being said on the radio using a receiver with a screen that would scroll text much like closed captions roll by on TV.
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The growing popularity of small-screen video devices is ushering in a new era of content to go with them.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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Blog: Device from Immersive Media may be  funny looking, but boy does it get all the angles.
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Welcome to the brave new world of interactive Web advertising.
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Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
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Looking back on a year of advertising innovation
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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New Doubleclick technology lets customers schedule, show ads on mobile phones.
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Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel Terdiman.
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The company has come up with some on-demand advertising. Will it woo viewers?