Yahoo Calling World's Phones
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SUNNYVALE, Calif.  --  Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Yahoo is using its International appeal to jumpstart its mobile advertising efforts by signing Hilton Embassy Suites, Nissan, Pepsi, Proctor &#038; Gamble, Asia-Pacific and Singapore Airlines to be initial advertisers within Yahoo&#8217;s mobile advertising network. The brand building campaigns are set to beginingg in the US, Asia and Western Europe, and Yahoo has high hopes to [...]
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Yahoo Inc.  said on  Sunday it has signed up top corporate advertisers to use its  advertising system to run brand ads on mobile phones in 18  countries, marking a major diversification beyond computers.
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Yahoo's new oneConnect service lets mobile phone users share bits of their favorite Web sites with friends.
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Yahoo hopes of enlisting partners for its new mobile search services.
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Yahoo Inc. has teamed with High Tech Computer Corp.  to put a suite of Internet software applications on millions of Windows Mobile handsets, the companies said today.
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Yahoo Inc said on Sunday it was  giving its e-mail users more ways to reach friends and online  contacts by allowing them to trade messages with mobile phone  users.
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THE online search giant Yahoo wants to make a debut on the small screens of handphone users soon. Yahoo has acquired WUF Networks, a small start-up with technology which aims to let consumers move their songs
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Overture Services, Yahoo Inc.'s  Web-search advertising unit, on Monday said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach.
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Yahoo Inc. has added mobile  phones running Microsoft's Windows Mobile software to a growing  list of handsets from device makers who feature its services on  their phone screens.
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Internet giant Yahoo is to launch its new generation Internet portal for mobile phones in 12 countries on Friday, the company said.
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Yahoo is working on a mobile service called oneConnect designed to aggregate contacts and communications around what it calls a &quot;socially connected address book.&quot;The service, due to launch in the second quarter this year, will be open and other companies are free to join, Yahoo said Tuesday at the Mobile World Congress in Barcelona.OneConnect draws information from social-networking sites such as MySpace, instant-messaging services such as Yahoo Messenger or AOL Instant Messenger, and e-mail services including Yahoo Mail and Google&#39;s Gmail to build a picture of the mood, location, and activities of friends and colleagues.It also stores details of recent communications with address-book contacts, including instant-messaging and e-mail exchanges. All the information held about a person can be viewed on a &quot;social contact card.&quot;Location data is calculated by GPS (Global Positioning System) in handsets that have it, or deduced from nearby cell tower locations. Users of the service can keep their locations private, or opt to share that information with others.Combining all the information gathered by the service allows Yahoo to alert users of the service when friends arrive in town, or to let them follow up on unfinished business when colleagues become available.&quot;I can see all my communications archives so when someone comes up to me, I know whether I answered his last e-mail,&quot; said Marco Boerries, executive vice president of Yahoo&#39;s Connected Life division, who demonstrated the service at an MWC news conference.Yahoo oneConnect is built on the same widget platform that Yahoo used for its oneSearch mobile search service, so it will work on some 300 phones, either in a browser, as a Java applet or as a native application.Boerries demonstrated how oneConnect can extract information about the status and activities of members of a social network on other services such as MySpace.With some of those services, he said, Yahoo developed the code to exchange the information, while other partners chose to develop the bridge themselves.&quot;We don&#39;t want to be competing to build a better Facebook client,&quot; he said.In one case, though, the intervention of a neutral party was necessary to get both sides talking. Although oneConnect can collect information from Microsoft Exchange e-mail accounts, the connector was written by Dataviz, a third-party software developer specializing in data translation. Microsoft recently made an unsolicited offer to purchase Yahoo, and the two companies are engaged in a war of words over the value of the bid, which may turn hostile.Opening up the social network to other services will allow Yahoo to bulk up in its battle with Google for the attention of Internet users. But Google is also a potential partner for the service: the beta version of oneConnect gathers information from Google Talk and Gmail.The service sends large amounts of data to and from the mobile phone -- the demonstration paused often with a message indicating that data was being exchanged. While unlimited data services are common in the U.S., they are less so in Europe, making the service potentially expensive to use.Boerries acknowledged that data rates could be a problem, adding that Yahoo is negotiating with operator partners to introduce all-inclusive data tariffs for the service.In return, those partners could benefit from a share of the advertising revenue generated by Yahoo&#39;s online services, he said.To conclude his demonstration, Boerries announced &quot;one more thing,&quot; acknowledging that he had stolen the line from Apple CEO Steve Jobs.That thing was an iPhone running oneConnect as a native application, linked to contact information in the iPhone address book.&quot;It&#39;s a prototype, because there is no SDK [software development kit]. We had some eager developers who used Jailbreak to open up the iPhone,&quot; Boerries said, referring to the way in which iPhones must be hacked if they are to run applications not approved by Apple. Jobs has said an SDK will be made available to would-be iPhone application developers later this month.
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Yahoo&#39;s new Mobile Internet service lets users obtain localized search results on specific businesses, access maps, and make calls from the results page.
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(InfoWorld) - YahooÂ is schmoozing mobile phone operators atÂ the 3GSM World Congress in Barcelona in the hopes of enlisting partners for its new mobile search services. With mobile phones soon expected to push PCs aside as the most popular tool to access the Internet, the company has given mobility a top priority and is taking steps to establish its mobile search engine as the technology of choice for mobile operators Marco Boerries, senior vice president of Yahoo Connected Life, said Tuesday at a news conference at the mobile phone show in sunny Spain. A gamma version of the company's new Java-based search application, Yahoo Go for Mobile 2.0, is now available afterÂ a beta version was released in January at the International Consumer Electronics ShowÂ in Las Vegas, according to Boerries. The application is designed to help users easily navigate a selection of personal channels for such areasÂ as news, sports, entertainment, and maps. "Mobile search so far hasn't worked because it's been an adaption of PC search," Boerries said. "Mobile users want instant answers" that are intelligently selected for small devices. A key feature of Yahoo Go for Mobile 2.0 is oneSearch, a new search engine designed specifically for mobile devices. Instead of returning a list of Web sites, the search engine provides facts related to the query term, according to Boerries. More than 400,000 users have downloaded the beta application to about 100 different devices. Yahoo is particularly keen to have mobile phone operators and vendors preinstall the application. On Monday,Â the company reached a deal with LG ElectronicsÂ that will bring its brand to the screens of tens of millions of LG cell phone handsets shipped later this year. Under the deal, LG will preload Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail, and Yahoo Messenger on phones sold worldwide. Clearly set on establishing an ad-funded search service on mobile phones similar to its service for PCs, Yahoo said Monday it will start showing mobile display ads on its Yahoo Mobile Web service in 19 countries across Europe, Asia, and the Americas. Major advertisers include Intel, Pepsi, and Proctor & Gamble. The use of ad-funded search services will help mobile phone operators generate revenue that they may want to return to customers in the way of free services, Boerries said. "You can only give something away if you make something," he said. "Mobile advertising will enable this." Â
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(InfoWorld) - YahooÂ is seeking to reassure carriers that it isn't trying to cut them out of the loop with its mobile content services, even as it rolls outÂ new mobile servicesÂ for customers. "Yahoo wants to work with operators for an optimized experience," said David Ko, vice president and general manager of Yahoo's mobile and broadband business in Asia, speaking Wednesday at the CommunicAsia Summit. Mobile operators are increasingly nervous that companies like Yahoo and Google will go direct to users with mobile content services, using their networks to offer so-called "over-the-top services" that don't give operators a cut of the revenue. These concerns have grown as content companies refine their mobile offerings and look for ways to make them available to users. During a speech at the CommunicAsia Summit, Ko announced that six Asian operators will use Yahoo's mobile search engine, calledÂ oneSearch. They are Globe Telecom in the Philippines, India's Idea Cellular, South Korea's LG Telecom, Maxis Communications in Malaysia, Indonesia's PT Telekomunikasi Selular, and Taiwan Mobile. These operators, which represent about 100 million subscribers, have agreed to use Yahoo's oneSearch in exchange for a portion of revenue from the mobile search service, Ko said, declining to detail specific terms of the deals. Most of the revenue will come from advertising, he said. In addition, operators will generate revenue from increased data charges as users access the search engine. The announcement that six operators will use oneSearch is an important win for Yahoo in Southeast Asia, where cellular-phone penetration rates outstrip the availability of PCs. Yahoo has long been a presence in the region, where its services are widely used. But competition is heating up: Google opened its Singapore office in May, announcing plans to set up an R&D center and expand its business in Southeast Asia. Â
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Yahoo Inc.  said it signed  agreements with six mobile operators across Asia, as part of a  broad global expansion that will see its mobile services in  tens of millions of phones by the end of the year.