HP Launches Ad Push for CE Products
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Looking to push its brand beyond the PC, Hewlett-Packard today launched a major product effort into consumer electronics, including the much-anticipated rollout of its HP-branded iPod music
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Intel Corp. INTC.O on Monday  launched a global advertising campaign for its Centrino  notebook computer chips, aiming to boost sales of a brand that  has brought the world's largest chip maker more than $3 billion  in revenue since its start last year.
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CES 2005 Courts CE vendors with 'fanless' reference platform
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HP is moving outside the corporate realm with a new product line that includes its own branded version of Apple&#39;s iPod digital-music player.
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Hoping to make a big bang in consumer electronics, Hewlett-Packard is to unveil its long-awaited HP-branded iPod, along with its first televisions, an entertainment hub and the usual array of new printers and cameras, sources said.
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By Jordan Robertson Associated Press  SAN JOSE, Calif. -- Hewlett-Packard Co.
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At its annual HP Universe software conference, HP is rolling out a slew of announcements over its various quality center and service management product lines.
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InfoWorld - Hewlett-Packard has begun shipping a new product that the company thinks will give it an edge over rival IBM&#160;in the market for blade servers.
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SAN JOSE, Calif. _ Hewlett-Packard this week announced three initiatives to reduce workforce costs even as it reported strong growth in revenue and profit because of brisk holiday sales of consumer products such as laptops and photo printers.
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PC Magazine - HP customers will be able to register for a Microsoft Windows Vista Upgrade, which will also allow them to receive support during the installation process.
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J.C. Penney Co. Inc.  said on  Tuesday it is looking to drive sales with a new brand campaign  focused on expanding relationships with consumers.
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HP is the latest to offer a server-storage product targeted to small- to mid-size businesses.
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Hewlett-Packard is spending $300 million on an ad campaign to 'make printing relevant and meaningful.'
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Even if consumers aren't ready, AMD is pushing ahead with branding campaign for devices designed to work with entertainment PCs.
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J.C. Penney Co. Inc.  said on Tuesday it is looking to drive sales with a new brand campaign focused on expanding relationships with consumers.
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HP needs to invest in its storage sales force, says CEO Hurd.
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With its enterprise division still reeling from its financial woes, HP (Quote, Chart) announced today 25 new consumer products it hopes will reinvigorate its brand.