Mobile advertising still at tryout stage
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In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.
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By JEFFREY KELLEY  Two marketing companies, each specializing in finding ways to grab your attention, have joined hands to deliver advertisements to the latest frontier of ad space: cell phones.
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AT&T is taking the next step in its marketing makeover with an extensive brand advertising campaign, scheduled to begin today, that is focused on mobile lifestyles.
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PALM DESERT, Calif. C ompanies that want to help advertisers track who's watching what on the Web, social networks that try to help Cupid along, and a device that attempts to tackle electronic efficiency -- These are some of the areas grabbing attention at the DEMO show, which enters its third and...
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Blog: Apple and AT&#38;T stores are starting to advertise the iPhone, promising "the wait is almost over."
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In a vote of confidence for BBDO Atlanta, the now-largest cell phone company Cingular Wireless will keep its business with the Atlanta advertising agency.
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The European mobile phone games market   is coping with its first slowdown as telecoms carriers shift   advertising spending to mobile television or digital music, and   operators struggle to win new devotees.
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InfoWorld - DoubleClick is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google&#39;s attempt to buy it will pass muster with regulators.
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Users in the United States continue to think of a cellphone as a device for talking, not text messaging. Marketers, however, hope to change that as soon as possible.
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While various companies have tried to beat a path from consumersâ phones to their wallets, theater promoters, until now, have held back. Until now.
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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More innovation needed, and quickly The GSM Association (GSMA) thinks mobile innovation is ticking along too slowly, so has launched a programme to help smaller companies pitch their ideas to operators.â¦
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Sprint Nextel, which has struggled to attract customers with marketing criticized as confusing and unfocused, will try again when it rolls out new advertising this weekend.
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LOS ANGELES (Billboard) - The music industry, searching for   ever-expanding ways to promote acts and generate new revenue   streams, is getting increasingly creative in its use of mobile   technology.
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Here&#8217;s a nice overview piece &#8212; together with the requisite &#8220;who will win?&#8221; dramatic elements &#8212; from BusinessWeek, covering mobile search:  The emergence of Internet-connected mobile phones, or what&#8217;s known as the Mobile Web, is turning the wireless search business into a horse race&#8212;one that&#8217;s too close to call. Unlike its dominant role in search [...]
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Your mobile phone may be one of the last  spots around that's relatively free of advertising -- but not  for long.
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Soon, soon, soon Mobile Business Expo The mobile applications market is poised to take off with the emergence of devices like the iPhone, faster wireless networks and web services - but independent software vendors (ISVs) are asleep at the wheel.â¦