Commercials to Return
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The Masters signs three sponsors two years after going commercial free and will return to broadcasting four television ad minutes per hour.
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Fox will post episodes this week of returning series such as âPrison Breakâ and âBones,â along with new shows such as âK-Ville.â
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Details of new television ad from President Bush to begin airing Wednesday:
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.
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TV, radio and online contests will return from November following viewer deception inquiry.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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Good news for film  studios: Even television viewers with the ability to skip  commercials are watching ads for movies.
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Details of new television ad from President Bush to begin airing Friday:
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TiVo Inc., maker of digital television video recorders, will next year add ways for viewers to see advertising and corporate logos even as they try to skip commercials, the company said on Wednesday.
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John Kerry's campaign has bought or reserved airtime in 20 states to run ads between now and Nov. 2. His commercials are slated to start in each state and media market on a staggered basis, and in some states they may not run at all.
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Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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The 2006-07 season is  barely over and the broadcast networks announced their fall  schedules only a week ago, but buzz has started about new  characters being added to returning hits next season and roles  being recast on the newly picked-up rookie shows.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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David Letterman and Jay Leno were set to return to the air Wednesday night, two months after writers went on strike.
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Details of two new television ads from President Bush that begin airing at the earliest:
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NEW YORK Aug. 28, 2004 - Viewers treated to a break from the TV ad wars during the Democratic convention last month won&#39;t get the same respite when Republicans gather to re-nominate President Bush.
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LOS ANGELES  - Alan Alda is returning  to series television.