Google's Street View could be unlawful in Europe
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Private, in these parts Analysis Like a trigger-happy tourist, Google has shot almost every street in five US cities and added its pics to what might be the world's biggest holiday album. But if Google ever starts shooting the streets of Europe, courts here could fight back.â¦
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Blurs faces and number plates on request Google has changed its privacy policy on its Street View feature to obscure faces and car number plates on request. Technology news site CNET News.com reports that the company policy change took place weeks ago but has only just come to light.â¦
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By MICHAEL LIEDTKE SAN FRANCISCO - Google Inc. bills the latest twist on its online maps as &quot;Street View,&quot; but it looks a bit like &quot;Candid Camera&quot; as you cruise through the panorama of pictures that captured fleeting moments in neighborhoods scattered across the country.
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(InfoWorld) - Google is coming for you. In fact, Google's minions are driving Chevy Cobalts with roof-mounted 360-degree digital cameras, and they want to take your picture. Smile! You're on Googlecam. In an unprecedented campaign, Google is enhancing its Google Maps service with a new Street View feature that allows you to view crisp, navigable photos of roads in nine major cities across the United States, including San Francisco, New York, San Diego, and Denver. (To see the full list, go to maps.google.com and click the Street View link on the upper-right corner.) Once you zoom in close enough, you can click the Street View link and look around the location, or click an arrow to see the next Street View photo. To snap the pictures, Google mounted digital cameras on the roof of passenger cars -- reportedly Chevy Cobalts, according to the tech blog Gizmodo -- and drove around San Francisco and San Diego. The Mountain View, Calif.-based company partnered with Immersive Media for the underlying photo technology and has worked with third-party firms for street-level photography for the additional cities outside of California. Only San Francisco and San Diego use high-resolution street-level images, however. Other cities use lower-res captures. Street View could be a boon for "landmark drivers" who prefer driving instructions such as "Turn left at the large brick church, and drive until you get to the pizza place on the corner" as opposed to "Meet me at Second Street and Fourth Avenue." It certainly reveals how far Google will go to prove its mapping prowess -- and, incidentally, attract users to more localized advertising. According to Greg Sterling at Sterling Market Intelligence in Oakland, Calif., Google has a Business Referral Representative program that sets a precedent for localized involvement. That program involves Google representatives providing local business information and photos to Google for a fee. Sterling said that precedent for collecting local information and photos is being continued with the Street View program. Street View is "about creating more utility for consumers, which in turn will lead indirectly to ad revenue over the longer term. Google has long focused on small businesses and local users, so this is just trying to take those efforts to the next level," Sterling said. Still, regardless of whether Street View is purely a mapping enhancement or a new play for ad revenue, there is tough competition from Microsoft and others. There are also some nagging privacy issues to deal with, plus the sheer magnitude of the project. The story so far ... Of course, Street View is not a new idea. Amazon.com tried a 360-degree street-view mapping feature in its A9 service that it subsequently abandoned. Microsoft has provided a Bird's Eye View feature in Live Virtual Earth that allows you to zoom in on a location, albeit not quite to the street level. (There is a preview of Microsoft's "street side" technology that does allow you to see street-level views, but only for portions of Seattle and through a rather clunky interface.) Another competitor, EveryScape.com in Waltham, Mass., has mapped out the Union Square section of San Francisco with 360-degree street-level views and plans to "virtualize" four more cities this year. Users can sign up to become "scape" artists who drive city streets with roof-mounted cameras. There's a strong user-participation angle, but EveryScape doesn't have Google's funding or advertising incentive. Street View is an audacious project that, according Michael Gartenberg, an analyst at JupiterResearch in Darien, Conn., will likely expand to every major American city and even to higher-population rural areas. "Google is adding cool and interesting features to their mapping service as a way to enhance their core services and generate new revenue," he said. While Google has no set plans to update street-level photos on a regular basis, according to Google Maps product manager Stephen Chau, it does have policies for updating aerial shots on a regular basis that could set a precedent for Street View updates. Google fandom reaches new heights Google is immensely popular, of course, but Street View seems to have attracted an unprecedented level of interest, some of it perhaps even slightly obsessive. One Wired blog allowed users to submit odd Street View sightings, including a man being arrested and another urinating at a roadside. Other sites, such as Street View Gallery and Street View Spy, also allow users to post strange Street View sightings. There's even a Cafe Press T-shirt for those who don't want to be photographed. Google's Chau said the company encourages user participation, but only through the My Maps feature. "We get offers from people to drive the [camera] cars almost every day," he said. For users who want to participate through the My Maps feature, they can geo-tag their photos (adding location data) and post them in public forums. For example, after the bridge collapse in Minneapolis on Aug. 1, users posted photos of the fallen bridge and aftermath. Why the fandom? For photographer Charles Bandes in Boston, it's the community aspect -- the fact that a large company might be visiting. "I am fascinated by the idea that Google is taking snapshots of my community, and the idea that they might actually take a photo of me if they make a map of my neighborhood is even better." For Bandes and others, it's an opportunity to meet Google face-to-face. Meanwhile, from Google's standpoint, camaraderie with users could help them capture out-of-the-way locations. "I think user participation would be a great idea as Google simply can't do the level of coverage required alone," adds Rob Enderle, principal analyst at Enderle Group in San Jose, Calif. Right-to-privacy controversy Yet, the idea of photographing the entire United States one street at a time is a monumental undertaking, even for Google. It's also controversial, especially for privacy-rights advocates. For example, BoingBoing users argue that it's wrong to take photos in public places and use them for commercial gain, that it's "creepy" for cars to be prowling city streets, and that -- if the government were monitoring the public with photographs on public streets, there would be more of an outcry. Tom Austin, a Gartner analyst covering Google, said that anyone can take photos in public places, but the privacy issue could become a problem when Google expands to foreign countries where photographing people on public streets requires a signed waiver. Google's Chau did say that the company filters out some photographs that might be perceived as inappropriate and that individuals can request that the company remove specific photographs. That kind of user-specific filtering could be a death blow to Street View, however, once it expands to hundreds of U.S. cities, because monitoring such a vast library would be nearly impossible. Whether the local advertising monetization works or the privacy issues persist, or whether many more metropolitan areas become "Google-ized" this year are all interesting questions waiting to be answered.
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New ground-based city views wow the crowd Google yesterday announced the immediate availability of "Street View" - ground-level, photographic panoramas of Denver, Las Vegas Miami, and New York which allow surfers to "navigate around a city, 'virtually' walking the streets, checking out restaurants and landmarks and even zoom in on bus stops or street signs to make travel plans":â¦
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Europeâs major consumer group said Wednesday that it feared Google Inc.âs takeover of DoubleClick Inc. would damage European Union privacy rights and limit consumersâ choice of Web content.
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Questions length of storage time before anonymisation A letter from an influential group of privacy experts in Europe saying that Google's new privacy policies appear to breach the requirements of the EU's data protection regime was published today.â¦
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Europe's major consumer group, BEUC, said yesterday that it feared Internet search engine Google Inc.'s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers' choice of Web content.
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Privacy questioned Google has faced down one European probe into what it does with people's personal information, only to be challenged with another.â¦
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Google attacked European parliamentarians and privacy advocates on Monday for trying to have competition authorities consider the handling of personal information in its $3.1 billion takeover of rival DoubleClick.
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European lawmakers plan to take the unusual step of pressing antitrust regulators next month to look at privacy concerns raised by Google Inc.'s intended takeover of online ad tracker DoubleClick.
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Google is told that it may be breaking EU privacy laws by keeping search data for up to two years.
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Google is facing another setback against its News service after a court in Belgium ruled the search giant is violating copyright law by indexing and linking to stories in Belgian newspapers. The decision is the latest in a series of challenges against the site.
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PARIS, Dec. 21 -- European regulators are investigating whether a proposed merger of the Internet search engine Google and the dominant online advertiser DoubleClick would violate competition regulations, even as U.S. authorities approved an American marriage between the two companies Thursday.
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(InfoWorld) - European data protection officials are expanding their examination of the impact search engines have on privacy, afterÂ initially targeting Google Inc. last month, European Data Protection Supervisor Peter Hustinx said in an interview late Wednesday. A panel of European data protection officials called the Article 29 Working Group decided Wednesday to request information from Google's rivals amid concerns that search engines are holding onto information about the people who use them for too long, Hustinx said. Hustinx, a senior member of the working group, declined to name the companies. However, they are believed to include Yahoo Inc., Lycos Inc. and Microsoft Corp.'s Windows Live.com. The working group will make a general assessment of the state of European citizens' privacy in relation to search engines at its meeting in October or December, he said. "We will issue a generic paper from which national data protection authorities can address players in their jurisdictions," Hustinx said Google does present specific problems, he added, because so many of its services pose a possible threat to privacy. He mentioned Google Earth and Gmail, Google's Web-based e-mail service. Compiling information about people from the various different Web services could compound the threat to privacy, he said. Google has already replied to the letter it received from the working group last month. "The use of the Internet the way Google is doing it could introduce tremendous privacy problems. We will study the company's response to our letter very carefully," Hustinx said. "If the picture they give is not accurate or not justified we might find ourselves on a collision course," he said, but he added, "That's not my sense at the moment." In Google's response , the company offered to shorten the time it keeps Web searches to 18 months from two years. The company also promised to look at shortening the lifespan of cookies it deposits on computers. Google presently stores cookies, including ones that remember what language a person speaks, for 30 years. Google's cooperation impressed Hustinx until now. "I welcome a big company that is investing in privacy. This isn't just window dressing," he said, echoing comments he made at a data protection conference last month in Amsterdam. Broadening its examination beyond Google is an obvious next step, according to Danny Sullivan, who writes for searchengineland.com. He compared the cookie policies of Google, Windows Live and Yahoo and found that Yahoo stores the data for as long as Google while Windows Live stores the information for 14 years. However, Windows Live deposited far more cookies on computers than Google and Yahoo. Using a clean version of Windows Internet Explorer 7, Sullivan set it to reveal all cookies. Windows Live left 14 cookies as soon as he did a search; Yahoo left six, while Google left just two. "Both Google and Yahoo have 30-year cookies. So where's the letter for Yahoo from the Working Group? And isn't 14 years from Microsoft excessive?" Sullivan wrote. Yahoo and Microsoft both say they take privacy very seriously. "Microsoft has a long-term commitment to providing customers with control over the collection, use and disclosure of their personal information. While we have not received formal communication from the Article 29 Working Party, we recognize that online search is creating legitimate concerns about privacy and are actively engaged with data protection authorities around the world to ensure that our practices meet the highest standards when it comes to protecting privacy," Microsoft said in a statement. "Our users' trust is one of Yahoo's most valuable assets. That's why maintaining that trust and protecting our users' privacy is paramount to us. Our data retention practices vary according to the diverse nature of our services," Yahoo said. Â
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New ground-based city views wow the crowd Google yesterday announced the immediate availability of "Street View" - ground-level, photographic panoramas of Denver, Las Vegas, Miami and New York which allow Google Maps surfers to "navigate around a city, 'virtually' walking the streets, checking out restaurants and landmarks and even zoom in on bus stops or street signs to make travel plans":â¦
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Google has been warned that it may be violating European Union privacy laws by storing search data for up to two years.