Better Measures for Web Ads
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As anyone with a teenager in the house knows, today's consumers live in an era of multitasking. We're watching "Lost" with the phone tucked between shoulder and ear while reading e-mail and conducting three chats via instant messaging.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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Blog: Nielsen metrics changes benefit AOL over Google by looking at amount of time users spend on a Web site instead of just unique visitors
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Looks to commercial surveillance tools
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Over at Search Engine Watch Forums, a member asks about Ask.com&#8217;s Sponsored Listings and the quality of traffic coming from them. Seems that results are ranging based upon quality of the keywords chosen and campaign targeting, here are some of the responses in the mix: We get decent results from Ask. However, it takes some work. You [...]
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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New interactive ad format would give advertisers new ways to reach users online.
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Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel Terdiman.
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New technologies from Microsoft will help advertisers better target ads to content in search, video, on Web pages and public kiosks.
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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Pop quiz: What technology is on the  cusp of changing the face of Internet advertising as we know  it?
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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Google Inc said on Tuesday it is  testing a new interactive service that lets advertisers measure  users&#39; responses in advanced ways using video or images on  Google&#39;s vast base of affiliated Web sites.
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Yahoo Search Marketing has upgraded their ad ranking system from an auction bidding model to their Marketplace Design system which takes into account :  Advertiser clickthru history Expected click thru rates An advertisement&#8217;s Quality Index to rank ads based upon bids &#038; quality Bid or Click Price Historical click-through data Whether the query word/phrase appears in the title Keyword in URL Landing Page [...]
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One of the major issues plaguing search engines right now is the growing list of web documents available online. While no exact numbers are available, there are billions of search results to sort through. But, they can&#8217;t all be relevant both on material content and time &#8212; can they?  Of course they&#8217;re not, and Google [...]