Toshiba Concedes Defeat in the DVD Battle
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The Japanese electronics giant threw in the towel on its HD DVD technology, announcing that it would no longer develop, produce or market disc players for the format.
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The popular video rental service casts its vote in the DVD format war.
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Toshiba Corp. on Monday announced an aggressive campaign to bolster its HD DVD movie disc format against Sony-backed Blu-ray technology, cutting prices on players to as low as $149.99.
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No flowers, please (Almost) Forgotten Tech Toshiba's decision to end its production of HD DVD players and recorders effectively marks the death of the optical disc format once touted as the natural successor to the phenomenally popular DVD.â¦
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NEW YORK/LOS ANGELES  - Toshiba Corp  may  not have officially given up on its HD DVD format for high  definition DVDs, but the word on the street on Sunday was that  rival Sony Corp's  Blu-ray had won the war.
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Toshiba has hammered another nail in the Blu-Ray coffin, by announcing a dual layer HD-DVD and DVD disc. This means that studios will be able to sell discs that have the DVD version on one side and the HD-DVD
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In a sign the high-definition format war is far from over, Toshiba on Monday dropped the suggested retail price of its entry-level HD DVD player to under $150. That puts the HD-A3 $250 cheaper than Sony's PlayStation 3.
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Toshiba still says it will fight on in the high definition disc race. But campaign sources tell the Hollywood Reporter that it is preparing to accept that HD DVD simply canât win.
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While the format war rages, movies must still be watched Review The HD format wars may be inching forward on the content front, but on the hardware side Toshiba has made a very aggressive move with the HD-EP30 - an HD DVD player which could be yours for less than Â£200. Not only that, but if you buy one now youâll get seven HD DVD discs thrown in for free.â¦
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General Electric Co's   Universal Pictures, one of a few studios using the Toshiba  Corp-backed (6502.T) HD DVD format, said on Tuesday it will  switch to the rival Blu-ray format now that Toshiba has  officially pulled the plug on HD DVD.
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Toshiba announced an aggressive campaign to bolster its HD DVD movie disc format against Sony-backed Blu-ray technology, cutting prices on players to as low as $149.99.
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No We surrender Toshiba has abandoned HD DVD "following recent major changes in the market", spinning the failure of its favourite format as a move made to strengthen the industry.â¦
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TOKYO, Feb. 18 -- Toshiba appears ready to ditch its HD DVD business, positioning Sony's Blu-ray technology as the likely winner in the format battle for the next generation of DVD players.
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Toshiba Corp (6502.T) is planning to give  up on its HD DVD format for high-definition video, conceding  defeat to the competing Blu-Ray technology backed by Sony Corp  (6758.T), a company source said on Saturday.
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In a statement to BetaNews this afternoon, a Toshiba spokesperson said that only a preliminary version of Toshiba's 51 GB three-layer, single-sided HD DVD format had been approved by the DVD Forum, caretaker of HD DVD. As it turned out, and as Toshiba's spokespersons may have only just now realized, the DVD Forum signed off on a preliminary specification, which may have been confused for the final specification because its version number is 1.9.
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Sony's Blu-ray looks set to become the standard for high-definition DVDs after Toshiba signalled Monday that it may give up in a long-running format battle, to the relief of investors.
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Toshiba Corp is planning to give up on  its HD DVD format for high-definition video, conceding defeat  to the competing Blu-Ray technology backed by Sony Corp, a  company source said on Saturday.