Google Adwords Traffic Estimator Explained
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Google Adwords Traffic Estimator Explained  Google added this great feature that helps AdWords customers figure out an estimated level of traffic that they should expect to see based on the CPC value and keyword phrase. But ad features are added, it adds an additional level of complexity for the end user. ...
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The core business of Internet search engines is being threatened by the evolution of new generation of content providers. The search engines like Google or Yahoo make money by indexing the web sites all over
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Google&#8217;s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as they would appear in different Google International domain results, different countries, languages regions or coordinates. The new tool is quite handy for not only seeing your ads in action in a [...]
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Advertisers get peek under the hood Google is offering advertisers more information on where their adverts are appearing and how they are performing.â¦
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Utilizing All the Features of Google Adsense  Many website owners know that Google's Adsense program is a great way to show targeted ads on your site and make money at the same time. Google offers many features that you may not know about. Let's take a look at a few of them.  Colors: ...
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What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more.
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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Blog: Google expands pay-per-action AdWords beta around the world
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The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
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Tools for Online Tracking  In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, ...
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Yahoo Publisher Network has made some updates to its quality guidelines and program policies.  The change which sticks out the most is the limitation of three ad units per page. Google AdSense works in a similar fashion, with the maximum amount of contextual network ads being set at three. Yahoo has defined some simple quality guidelines [...]
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(InfoWorld) - Google will provide more data and tools to help its advertisers assess and combatÂ click fraud, a controversial practice that is the biggest enemy of the otherwise highly popular and profitable online advertising model known as pay per click. With most of its escalating revenue coming from pay per click ads, Google has a vested interest in addressing click fraud, which happens when someone clicks on these ads with malicious purposes. Because in this format advertisers pay every time someone clicks on their ads, companies sometimes click on competitors' ads to drive up their ad spending. Another common click-fraud practice is for Web publishers to click on their sites' ads to increase their commissions. "We're trying to provide advertisers as much transparency, understanding and control around this issue as we can," said Shuman Ghosemajumder, Google's business product manager for trust and safety. Thus, starting in March, Google plans to allow its advertisers to "blacklist" certain IP addresses for whatever reason, such as suspicion of click fraud or simply because their clicks never lead to a sale, he said. "IP filtering is going to allow advertisers to say: 'If I believe a given IP address isn't producing productive traffic for me, then I don't want to ever show my ads to that IP address,'" Ghosemajumder said. Also this month, Google intends to launch a Web site "resource center" devoted to click fraud, where the company will post information and tutorials to educate its advertisers about this issue, which Google prefers to call invalid clicks. Since July, Google hasÂ reported to advertisersÂ the number of invalid clicks to their campaigns, as well as what percentage they comprise of all clicks. Later this month, Google plans to beef up these reports with another figure: the amount of money Google didn't bill the advertiser by detecting and discarding invalid clicks, he said. Finally, in the second quarter, Google will provide advertisers with a standardized interface for reporting click fraud complaints that lead to an investigation, he said. Estimates about the incidence of click fraud vary widely, with some people saying it affects a negligible amount of ads and others suggesting that upwards of 40 percent of all clicks are malicious. Less than 10 percent of clicks on Google ads are deemed invalid, Ghosemajumder said, declining to be more specific. Most of those are proactively detected by Google, and only 0.02 percent are declared invalid as a result of advertisers' complaints, he said. Google prefers to use the term invalid clicks because it maintains that not all incidents of click fraud are malicious in nature, but can also come about from innocent user behavior, such as some people's tendency to always click twice on a link. ClickForensics, which provides technology and services to combat click fraud, estimates that in last year's fourth quarter 14.2 percent of clicks were fraudulent. Advertisers have taken Google, Yahoo, and other providers of pay per click adsÂ to court over the issue of click fraud, alleging that these companies haven't done enough to curb the practice. Google reached aÂ landmark settlementÂ of a click-fraud class action lawsuit last year which many described as a big victory for the company. A loss could have likely cost the company hundreds of millions of dollars, but instead Google managed to settle the case for $90 million. As part of the deal, all but several hundred Google advertisers forfeited their right to sue the company over click-fraud instances dating back to 2002. The settlement also allowed Google, which admitted to no wrongdoing or liability, to only pay a third of the settlement in cash -- all for plaintiffs' attorney fees -- with the rest taking the form of credits for advertisers. Of the $60 million allotted for ad credits, many estimate that only a fraction, possibly no more than $12 million, will be claimed. Â
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Aaron Wall posted about a Google Algorithm Update last week and it seems that the changes were in terms of sandbox/trustbox modification and a lot of blogs have been benefitting from the change. Here at Search Engine Journal I&#8217;m noticing a lot more Google referrals and higher rankings in the SERP&#8217;s for terms associated with specific [...]
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At the Search Engine Strategies Conference in Chicago, Webmaster Radio&#8217;s Jim Hedger is currently holding a press conference which is making public the investigative report that Google is serving Adwords and Adsense advertisements on Google properties and the sites of Google AdSense members who are connected with Al Qaeda, Hezbollah and other terrorist groups which [...]
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What's new in search? Found in the forums: But Is The Traffic Any Good?; What is Your Best AdSense Tip?; Ranking Without Links; and more.
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This paper discusses the use of NetFlow, a traffic profile monitoring technology available on many routers, for use in the early detection of worms, spammers, and other abnormal network activity in large enterprise networks and service providers.
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Google Adwords And The Lost Art Of Copywriting  Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this ...