The Half-Life of Naming Rights
631029
Energy Solutions, a benignly named company that disposes of nuclear waste, has replaced Delta Air Lines as the home of the Utah Jazz.
575809
Will the beverage's new name increase its value to calorie counters?
163563
The always provocative Brad Templeton, who hung out with a large cadre of geeks at the Internet Identity Workshop (IIW, or IIW2007) last week, has some cautions about new identity systems, even if they are all &quot;user-centric&quot;. These cautions lie in a paradox: &quot;The easier it is to give somebody ID information, the more often it will be done. And the easier it is to give ID information, the more palatable it is to ask for, or demand it.&quot; The italics are his.  Here he hits on the problem of market power asymmetries (vendors strong, customers weak) that have been with us for the whole Industrial Age, and are with us still. I think we have a way to overcome those, and that Brad's Paradox may provide exactly the conceptual hurdle we need to see before we can make progress. \
451187
Analysis No delay in EC anti-trust compliance
41310
By Haley Edwards, Seattle Times  Jun. 3--So, you're getting hitched, you say?   In addition to picking out a cake, flowers, dresses, centerpieces and all the rest, you'd better reserve a domain name.
602584
The software monolith extends an intellectual property plan to all.   Also: U.S. opposes the WTO's online gambling plan & hellip;.  Microsoft will offer a long awaited preview of its search-engine technology & hellip;. and more.
229483
Some podcasters try to laugh off Apple's crackdown on popular terms, saying the threat of trademarks has been blown out of proportion. But others warn this is serious business. Steve Friess reports from Ontario, California.
419969
By Tony Gabriele, Daily Press, Newport News, Va.  Sep. 11--Here's what's going to happen: A few years from now, they will put on the market the Ultimate Thingamabob.   A marketing whiz will come up with a snappier name for it, to be sure. Something cute.
660363
Carolus Linnaeus' system for assigning names to Earth's living creatures holds up over time, but in the age of DNA, some scientists hunger for a more modern approach.
502281
Options, options, options -- when will the madness end?
326695
Company exec's post-launch spiel published too soon, it seems
431382
Changing your name, especially in the business world, is a time-honored way of coping with devastatingly bad publicity.
284489
Google Wins Keyword Trademark Ruling Barry Schwartz at Search Engine Watch posts on a legal victory for Google (I totally missed it) that basically allows Google to permit companies to use their competitors&#8217; brands as keywords (not as visible text or title tags). Barry points to a San Jose Mercury article and more technical legal analysis [...]
414762
When a regional phone company in Arkansas paid to slap its name on Jacksonville Municipal Stadium, the price seemed steep. Was it really worth $6.2 million for some signs on a building in a small city that got its first major league sports team just two years earlier? Naming rights were a growing business when the 10-year deal was struck ...
751735
Does a name really matter? After all, did anyone ever imagine that such silly names as Yahoo or Google would become part of our lexicon?
296597
How significant is the US Patent and Trademark Office&#39;s initial rejection of Microsoft&#39;s FAT (file allocation table) file system patent claims?
158589
com November 16, 2004, 4:00 AM PT. After years of bitter battles between copyright holders and file-swapping services, the outlines of a partial truce are emerging that may soon see