US consumer agency issues ad-tracking guidelines
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Let 'em know they're being watched US consumer protection body the Federal Trade Commission has backed a tightening of rules on internet advertising and the use of personal information. It has proposed stronger industry regulation of the tracking of users' habits.â¦
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Standard &amp; Poor&#39;s put the Interpublic Group of New York on credit watch Tuesday because of increased management concerns. The advertising agency has been placed on credit watch
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Google deal prompts Federal Trade Commission to recently propose a set of privacy principles for online behavioral advertising.
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New federal regulations designed to speed up the processing of checks went into effect on Thursday, and consumer advocates advised Americans to be more vigilant about monitoring their accounts.
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Yahoo Publisher Network has made some updates to its quality guidelines and program policies.  The change which sticks out the most is the limitation of three ad units per page. Google AdSense works in a similar fashion, with the maximum amount of contextual network ads being set at three. Yahoo has defined some simple quality guidelines [...]
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Government tries to limit TV advertising and sales along highways
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The Federal Trade Commission said it warned more than 200 companies about âpotentially deceptiveâ mortgage advertisements.
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Just a day before a federal town hall on online tracking and advertising, privacy groups call for a federally run "Do Not Track" list. Advertisers deride it as invasive and unnecessary.
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(InfoWorld) - Cingular Wireless, Priceline.com, and Travelocity.com have settled with New York State's attorney general after the state accused them of contributing toÂ the spread of adware. The companies agreed to pay fines and take steps to help keep adware off users' PCs but did not admit guilt in the case. It marked the first time law enforcement had held advertisers responsible for ads delivered via adware, according to a statement by Attorney General Andrew Cuomo's office. DirectRevenue actually installed the adware, which monitored users' Web activity and collected data they typed onto Web forms in addition to delivering ads, the attorney general's office said. The adware was very hard to remove from PCs, it alleged. The stateÂ sued DirectRevenueÂ in April 2006 but found that the three big-name companies and others had paid the third party hundreds of thousands of dollars to have their ads delivered via adware, it said. The attorney general found the companies engaged in deceptive business practices. "Advertisers can no longer insulate themselves from liability by turning a blind eye to how their advertisements are delivered," Cuomo said in a prepared statement. Under the agreement reached Monday, the advertisers will have to ensure any company that delivers their ads online does the following: -- discloses the name of any adware program and bundled software; -- brands each ad with a prominent brand name or icon; -- describes the adware and gets the user's consent to download and run it; -- makes it practical for users to remove the adware; -- obtains consent to keep sending ads to users who used to have the adware on their systems; -- make their affiliates meet all these requirements. The three companies also will make payments for penalties and investigatory costs, the state said: Priceline and Cingular will each pay $35,000 and Travelocity will pay $30,000.
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Committee voted to require wirless firms to get the approval of customers before listing their numbers in public directories. -The Washington Post
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The FDA said the Viagra ads were so suggestive they touted the drug&#39;s effectiveness, thereby requiring a description of the evidence for the claim and the possible side effects.
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Tools for Online Tracking  In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, ...
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US regulators the Food and Drug Administration have released guidance for the attachment of RFID tags to drug packaging in order to &quot;insure that the drugs available in the United States are among the safest in the world.
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Top marketers are going digital to track the delivery of commercials into U.S. homes with a system some advocates say will revolutionize advertising the way product codes changed the selling of sliced bread.
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.
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Complaint includes violation of privacy, false advertising, and unjust enrichment.
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A leaflet offering credit services to young women has been criticised by the Advertising Standards Authority.