Row brewing over peer-to-peer ads
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Well-known brands advertising on eDonkey raises questions about the popularity of free downloads.
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The Motion Picture Ass. of America (MPAA), along with its audio alternative, the Recording Industry Ass. of America (RIAA) are appealing against their failed appeal in a bid to make P2P software suppliers accountable for the actions of their users.
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Industry groups are looking for a way around controversial copyright proposal.
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The battle between advertisers and online search networks over the pervasiveness of click-fraud continues to grow more heated with researchers claiming rapid growth of automated ad impressions and outside observers noting an overall lack of transparency in the space.
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The campaigns and the outside groups supporting them are taking a confrontational advertising war into grim territory.
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Update: The Recording Industry Association of America purges nasty file-sharing clients' ads from a recent site reportedly planned as part of a new anti-piracy campaign. In Listening Post.
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Facebook's advertising system provokes questions about how companies share data.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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Many are willing to bet that media companies will want to share ad revenue with the popular video Web site, despite questions about piracy.
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The networkâs charge for access to content over the Internet has been troubling.
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The Recording Industry Association of America (RIAA) is being given a taste of its own medicine by peer-to-peer (P2P) company Altnet, which has launched a civil suit against the trade body alleging patent infringement.
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The presidential ad war online is beginning to look more like a skirmish.
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Popular Web sites like MySpace and Photobucket has banner ads containing malicious code that could lead to the compromise of a computer.
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NEW YORK - The litigious Recording Industry Association of America (RIAA) is involved in another legal dispute with a P-to-P (peer-to-peer) technology maker, but this time, the RIAA is on defense. Altnet Inc. filed a lawsuit Wednesday accusing the RIAA and several of its partners of infringing an Altnet patent covering technology for identifying requested files on a P-to-P network.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Demonstrating it's taking seriously charges that Comcast's "network management" practices for slowing down P2P traffic constitute discrimination, the government agency has asked the public to weigh in.