Google, EBay Partner on Ads, Calling Tool
622457
Google Inc. said yesterday that it has formed a multiyear deal with eBay Inc. to provide text ads for the online auction giant outside the United States. The firms also agreed to enhance "click to call" functions on each other's Web sites, which would allow customers to use the Internet to instantly...
366758
But AdWords ain't all that, tat house snipes After their bust up over a spolier party earlier this month, eBay and Google are back in bed together, albeit with less cash changing hands.â¦
266138
Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
341166
eBay will begin to sell radio advertising time through its auction site thanks to a partnership with Bid4Spots, which holds inventory from 2,300 radio stations in the top 300 markets.
135650
Just like Google After its online efforts to broker off-line television ads were spurned by the major cable networks, eBay is trying the same trick with radio ads.â¦
614213
(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
755524
Auction site will offer radio spots, in a rival to a similar Google service.
650058
Microsoft Corp.  may need  to cut prices or pursue a deal similar to Yahoo Inc.&#039;s   and online auctioneer eBay Inc.&#039;s  partnership to gain  ground in the lucrative Internet advertising market, analysts  said on Thursday.
575299
A customer can connect to Google's AdWords and create an ad linked to particular search results. Anyone clicking on that ad is then encouraged to complete a form with their contact details, which then automatically becomes a new lead in Salesforce.com's CRM package.
443143
Google Inc expanded its widely  used AdSense online advertising service on Monday to allow  affiliated Web site publishers to target ads at Internet users  on cellphones as well as computers.
337205
Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.
317053
After a spat between two of the world's largest Internet companies, online auctioneer eBay said yesterday that it would resume advertising with Google.
619591
In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
752142
(InfoWorld) - EBay has pulled all of its paid search ads from Google AdWords network in the U.S inÂ an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants. However, eBay has kept its AdWords campaigns outside of the U.S., eBay spokesman Hani Durzy said Wednesday. Durzy characterized the decision to pull the U.S. Google ads as an instance in a continued experiment eBay does to determine the best allocation of its advertising and marketing budget. ButÂ a source familiar with the situation said the move is an angry reaction by eBay's management to Google's decision to hold a protest party concurrent with the start of eBay Live, the company's annual conference for merchants. Google has been reaching out to media to promote the party, aimed at eBay merchants who are upset that eBay doesn't allow them to use Google's Checkout online transaction system. eBay Live begins Thursday eveningÂ in Boston, which is the time and place Google has chosen for its protest party. ThisÂ source also said the situation is fast-developing and fluid, with high-ranking eBay executives holding meetings right now to discuss the extent of the decision. EBay has said that Checkout, introduced about a year ago, doesn't have enough of a track record yet, while Google argues that eBay is just trying to protect its own PayPal online payment system. Durzy said the decision to "reallocate" the Google ad budget elsewhere isn't tied to the Checkout protest party, but he acknowledged that the Google event hasn't gone down well inside of eBay. "This is a regular thing we do across the different channels we use for marketing, but, having said that, we are disappointed that Google has chosen this time to detract from our annual event that gives online sellers a chance to learn how to grow their business in eBay and in other channels," Durzy said. "It's not the kind of activity one partner normally does with another." Relations between eBay and Google have been strained in recent years, as Google has morphed from a partner into a partial competitor with new products like Checkout and its Google Base listings service. In May of last year,Â eBay and Yahoo struck a wide-ranging partnershipÂ that, among other things, made Yahoo the exclusive provider of search and display ads within U.S. eBay sites. Although Google performs a similar function for eBay sites outside of the U.S., the eBay-Yahoo tie up was seen as a defensive move by eBay and Yahoo against Google. EBay doesn't have a timetable for when it might reinstate its paid search ads in Google's U.S. AdWords system, Durzy said. "We need time to evaluate the impact" of the pullout, he said. "We don't have a time for when we might turn them back on." EBay pulled the ads "a couple of days ago," he said. "We're in the midst of an experiment and we'll see how it goes," he said. Â
149729
Online auction site eBay has pulled its ads off of Google's U.S. ad network, raising questions about whether relations between the two companies have hit a rough patch.
644988
Several major advertisers are teaming up with online auctioneer eBay Inc. to test an idea for selling television advertising in an electronic marketplace, the group announced Friday.
263225
As the two Web giants invade each other's territory, the auction site yanks its ads from Google. But numbers show that eBay may not have needed them in the first place