Rivals Try New Tactics to Unseat Search King
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NEW YORK When Microsoft released its much-awaited MSN Search to compete with category leader Google in early 2005, it did so with the kind of fanfare expected from its marketing machine: a wide-ranging TV, print, outdoor and online campaign, including Super Bowl spots, with an estimated budget of $150 million. Yet afterwards, Microsoft was left in a familiar position: distantly trailing Google, and even losing ground.
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SEATTLE/SAN FRANCISCO  - As Microsoft Corp.  MSFT.O prepares to launch its own Web search engine to take  on Google Inc. GOOG.O, industry watchers are already  speculating over which rival will be left standing in the  high-stakes competition.
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The new search-engine technology is meant to rival Google. Also: Reebok unveils a new version of the Pump & hellip;.  PeopleSoft still won't settle for Oracle's bid & hellip;. and more.
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A new battle in the multibillion-dollar online search war begins today as software giant Microsoft unveils a test version of its new search engine, looking remarkably like one of its chief rivals, Google.
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Ask Jeeves Inc. is getting personal with Web search and trying to leapfrog its bigger competitors in the process. The Emeryville, Calif.
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Time to start thinking about how Google can block the next worm that attempts to use the search engine to spread.
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How do you fight a much larger rival? Hire its best managers.
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Search engines are starting to get up close and personal with many web users.
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Microsoft is aggressively moving into Google&#39;s traditional turf, making its own search engine to challenge the Internet search king.
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Even as they trade counterpunches punctuating their similarities, Internet heavyweights Google Inc. and Yahoo Inc. have strived for different goals &#151; distinctions that may become more apparent as the fierce rivalry moves into 2005.
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Google on the last leg of its race to sell shares to the public, is facing more rivals, large and small, trying to unseat it as the Web&#39;s most popular search destination.
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Software giant hopes to challenge Google with new search technology.
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Microsoft and Google look set to clash over their rival ways of searching desktop computers.
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The competition between two leading Internet search engines is heating up anew as Yahoo Inc. plans to announce today that it soon will offer a free, high-speed way to search for information on personal computers, challenging rival Google Inc., which released a similar product earlier this fall.
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Results from competing engines appear side by side on Australian search site SearchBoth.
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Internet search leader Google Inc. is trying to convince federal and state authorities that Microsoft Corp.'s Vista operating system is stifling competition as the high-tech heavyweights wrestle for the allegiance of personal computer users.
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The Web is filling up with rumors about an alliance between search giant and browser maker Firefox. LONDON  - The Firefox browser is looking for allies in its quest to challenge Microsoft&#39;s dominant