Pay-TV outstripping advertising
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The amount spent in the UK on pay-TV services is now greater than advertising revenue in the TV industry.
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It says subscription fees can't outweigh potential ad revenue from increased traffic to a free site.
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Television networks face an increasingly competitive landscape to attract new viewers, so channels are seeking innovative new ways to promote their primetime series.
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Its new ad campaign may not be focused on the right people.
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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By Jonathan Storm, The Philadelphia Inquirer  Jun. 24--It's enough to make a critic -- or anybody else who makes less than $1 million a year -- cry.   Big-bucks TV programmers are proving themselves to be stupider than the average-Joe viewer.
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A deal with an advertising agency shows TiVo making some fancy moves.
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Sometimes a TV series needs a tune-up. Tweak the plots, juice the promotion and it may end up a challenger in the ratings race.
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As games steal eyeballs from movies and television, they are becoming dotted with product placements.
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Viewership drops, and networks aren't able to deliver on advertisers' expectations. But will the strike be settled soon?
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The company has come up with some on-demand advertising. Will it woo viewers?
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Marketers will spend an estimated $1.6 million for a 30-second spot during the program, and many are planning to run ads previously unseen by consumers.
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New technology will still allow advertising to get through to viewers.
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Pennies make the difference as the teams sell products on a shopping channel.
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In the world of online radio, a fraction of a penny can make a difference.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.