Univision and Nielsen&#39;s Seek Deal on Counting Viewers
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THE once heated dispute over how Nielsen Media Research is changing the way it measures local viewership in the largest television markets is cooling further as Univision Communications and
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Spanish-language broadcaster Univision Communications Inc. dropped its lawsuit seeking to stop Nielsen Media Research&#39;s use of so-called &quot;local people meters&quot; in Los Angeles to track TV viewership, the companies said Monday.
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Last week marked Fox  Broadcasting Co.&#39;s 22nd consecutive week atop the ratings list  in the adults 18-49 demographic.
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It is unclear how the Nielsen Companyâs new standardized ratings of commercials will affect billions in advertising deals.
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Nielsen//NetRatings, the media  research firm, will overhaul the way it measures the popularity  of Web sites, moving to add two new yardsticks to its service,  it said on Tuesday.
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A consortium led by Mexican media   giant Televisa is considering a plan to make a $13 billion bid   for Spanish-language broadcaster Univision Communications   UVN.N after losing an auction for the company this summer,   The New York Times reported on Tuesday.
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NEW YORK -- The CONCACAF Gold Cup final attracted 41 percent more television households in the United States than the Stanley Cup finals clincher -- and that was just for the soccer game's Spanish-language telecast.
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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(NYSE:UVN) -- With one day to go, GalavisiÃ³n,  the nation's #1 Spanish-language cable  network, delivered its strongest sweep performance ever in the network's  history in Total Day and Primetime among Hispanic Adults 18-34 and 18-49  during the 2007 February period.
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Blog: TV ratings company expanding to monitor cell phone
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The television business has about $60 billion a year in advertising revenue that is based on the ratings provided by Nielsen.
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Video game publisher Activision Inc. and Nielsen Entertainment, on Monday said they were collaborating to produce a measurement system for corporate advertisers to compare the reach of video games with more established media, such as television.
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(NYSE:UVN) -- With one day to go  in this all important February sweep period, Univision outdelivered ABC,  CBS, NBC or FOX on 11 out of 27 nights, or 41% of the sweep period,  among Adults 18-34.
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NBC's Telemundo Spanish-language  network and its Mexican partner Xtra said on Thursday they  asked the government to auction more frequency bands so they  can launch a new broadcast television network in Mexico.
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U.S. television networks ABC and NBC plan to make their programs more widely available on the Internet, accelerating a strategy to court viewers wherever they spend time.
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Nielsen/NetRatings plans to drop its old methods of counting pageviews to gauge Web site popularity, instead opting for a system where it would measure how long a user stays on a site. The change will shake up Web rankings quite a bit.
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Univision Communications Inc. and Nielsen Media Research Inc. have dropped lawsuits against each other over the rollout of Nielsen&#39;s controversial &quot;personal people meters,&quot; which critics said