FTC rubberstamps Google DoubleClick merger
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But not without dissent The FTC has voted to approve Google's of web advertising powerhouse DoubleClick, after an eight month investigation - but not without a dissenting voice.â¦
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Nearly lost in the news about the&#160;U.S. Federal Trade Commission&#39;s (FTC) approval on Thursday of Google&#39;s acquisition of DoubleClick&#160;was another action by the agency: The publication of a proposed set of privacy principles governing online behavioral advertising.
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Two privacy groups are stepping up the pressure on the U.S. Federal Trade Commission (FTC), saying the agency has an obligation to consider privacy concerns as it prepares to rule on the antitrust implications of&#160;Google&#39;s proposed acquisition of DoubleClick.The executive directors of&#160;the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD) repeated their call for the FTC to impose privacy conditions if it approves the merger. It appears that an FTC decision on the $3.1 billion acquisition is &quot;imminent,&quot; said Jeffrey Chester, CDD&#39;s executive director.FTC Commissioner Jon Leibowitz in October suggested the FTC&#39;s review of the deal had to be about competition questions, not privacy, but Chester disagreed during a press conference on Tuesday. One of the FTC&#39;s main duties is to protect consumer privacy, and the merger of the number one search provider with the number one ad server raises serious privacy questions, he said.Google&#39;s contention that there are no major privacy concerns is &quot;absurd on the face of it,&quot; Chester said. DoubleClick says it serves 8 billion online ads and processes 964GB of Web server log files each day, he said.&quot;It would be a violation of trust, in effect abuse of their own role, in not addressing an issue of such concern as the data-collection apparatus within the ever-growing behemoth,&quot; Chester said. &quot;If they&#39;re really the agency to protect consumer privacy, they will act to protect privacy. If they fail to act to protect privacy, they have basically put up a flag to American consumers saying, &#39;We surrender your data.&#39;&quot;Google spokesman Adam Kovacevich repeated Google&#39;s position that the merger would have positive effects.&quot;This acquisition is good for consumers, advertisers and Web site publishers, and we continue to be confident that it will be approved,&quot; he said. &quot;I would also point out what the FTC itself has said about privacy not playing a role in its review of the deal.&quot;Last week, the two groups&#160;asked FTC Chairman Deborah Platt Majoras to recuse herself from the decision on the merger, saying her husband works for a law firm that is advising DoubleClick on the deal in the U.S.&#160;Majoras declined Monday to recuse herself, saying that her husband isn&#39;t directly involved in the DoubleClick deal and that the Jones Day law firm is advising the company only before European regulators.An FTC spokesman wasn&#39;t immediately available for comment.Chester and EPIC executive director Marc Rotenberg repeated their calls for Majoras to recuse herself. Jones Day&#39;s Web site, until recently, said it was advising DoubleClick on the deal in the U.S. as well as Europe, they said.But the most important step the FTC can take is to impose privacy conditions on the merger, Rotenberg said. The case for a privacy review &quot;is very clear,&quot; he said.Chester agreed. &quot;Are they concerned about Americans&#39; privacy, or are they going to give Google a pass?&quot; he said.
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Google-DoubleClick probe just the beginning Two weeks after the Federal Trade Commission opened an anti-trust investigation into Googleâs proposed acquisition of online ad company DoubleClick, The Wall Street Journal reports that the FTC plans to examine deals by Microsoft and Yahoo! as well.â¦
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The Federal Trade Commission today approved Google's $3.1 billion takeover of DoubleClick, a move that would marry the two kings of online advertising and raises alarms among privacy advocates and rival advertising companies.
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An official spokesperson for the European Commission, in response to our questions regarding procedures for reviewing the proposed merger between Google and DoubleClick, told BetaNews this morning that under EU law, any two companies anywhere in the world whose projected post-merger annual revenue from European customers would exceed 250 million euros is subject to regulatory approval there.
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NEW YORK - DoubleClick, the online advertising and marketing company, has said it has appointed advisers to look at the possibility of selling off all or part of its business.
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The Federal Trade Commission said on  Thursday it approved Google's  proposed $3.1 billion  purchase of advertising rival DoubleClick.
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Two privacy groups asked the chairwoman of the Federal Trade Commission to recuse herself from the commissionâs review of Googleâs merger with DoubleClick.
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Google executives are expected to testify about their planned $3.1 billion acquisition of DoubleClick, a deal facing scrutiny from federal antitrust regulators.
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A European consumer group has complained that Google Inc.&#39;s proposed acquisition of online ad broker DoubleClick Inc. could hurt privacy rights due to the massive amount of data the companies would hold.
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(InfoWorld) - The U.S. Federal Trade Commission (FTC) is investigatingÂ Google's proposed $3.1 billion purchase of DoubleClick, according to news reports Tuesday. The investigation began at the end of last week as a result of concerns over privacy issues and the potential for anti-competitive practices, the New York Times reported, quoting anonymous sources. The two companies announced the all-cash agreement last month, with both Google and Microsoft pursuing the online advertising company, as the competition between the two for a greater share of the online ad market increases. Privacy groups, including the Electronic Privacy Information Center (EPIC) and the Center for Digital Democracy (CDD),Â filed a complaint with the FTCÂ on April 20, asking that the government agency block the merger unless Google will ensure users' privacy, including deleting information that could identify an individual user once that user ends his or her session with a Google site. Antitrust issues are likely to be of greater concern than privacy ones, with regulators more concerned about the merger's effect on other online ad players and their ability to compete against the new combined entity, the report said. Â
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The U.S. Federal Trade Commission will not try to block Google&#39;s acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.The commission voted 4-1 to approve the deal after an eight-month investigation. &quot;After carefully reviewing the evidence, we have concluded that&#160;Google&#39;s proposed acquisition of DoubleClick&#160;is unlikely to substantially lessen competition,&quot; the majority wrote in a statement.The commission downplayed&#160;concerns brought by some privacy groups. Privacy concerns are &quot;not unique to Google and DoubleClick,&quot; and &quot;extend to the entire online advertising marketplace,&quot; commissioners wrote.Google, the provider of the most widely used search engine, announced in April that it planned to acquire ad serving giant DoubleClick in a $3.1 billion deal.The commission examined several factors and concluded that the two companies are not direct competitors, the FTC said in a news release on Thursday. The agency found that competition in online ad-serving markets is vigorous and likely to increase.The agency will closely monitor the ad-serving space, however, commissioners wrote. &quot;The markets within the online advertising space continue to quickly evolve, and predicting their future course is not a simple task,&quot; the majority wrote. &quot;We want to be clear ... that we will closely watch these markets and, should Google engage in unlawful tying or other anticompetitive conduct, the commission intends to act quickly.&quot;Google, which faces a similar examination before the European Union, praised the FTC decision.&quot;The FTC&#39;s strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers,&quot; Eric Schmidt, Google&#39;s chairman and CEO, said in a statement. &quot;We hope that the European Commission will soon reach the same conclusion, and we are confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for Web site publishers.&quot;Google will remain committed to user privacy, Schmidt added. &quot;For us, privacy does not begin or end with our purchase of DoubleClick,&quot; he said. &quot;We have been protecting our users&#39; privacy since our inception, and will continue to innovate in how we safeguard their information and maintain their trust.&quot;The same month that Google and DoubleClick announced the deal, three privacy groups, the Electronic Privacy Information Center, the Center for Digital Democracy (CDD), and the U.S. Public Interest Research Group (US PIRG),&#160;filed a petition asking the FTC to block the deal&#160;unless Google made significant changes to its privacy policy. The groups argued that the combined company with have unparalleled access to Web users&#39; personal information.EPIC and the CDD didn&#39;t have an immediate reaction to the ruling.FTC Commissioner Pamela Jones Harbour voted against the deal, saying she disagreed with the majority&#39;s view on the direction of the ad-serving market.And Commissioner Jon Leibowitz, while voting with the majority, said the deal raised serious competition and privacy issues. Those issues, &quot;though in part brought to light by the deal, clearly transcend it,&quot; he wrote.In late May, Google announced that the FTC was examining the deal for potential antitrust problems. The FTC can rule that a merger raises antitrust issues, and the agency can recommend remedies. If the merging companies don&#39;t reach a settlement with the FTC, the agency can see an injunction against the merger in a U.S. court.Leibowitz, in November, said the agency was reviewing the case on antitrust, but not privacy, grounds. The privacy groups have argued, however, that the privacy issue is related to antitrust partly because of the competitive edge Google would get in targeting advertising to specific people.In December,&#160;EPIC and CDD filed a new complaint, asking FTC Chairwoman Deborah Platt Majoras to recuse herself from the case. Majoras&#39; husband works for a law firm that is advising DoubleClick, but DoubleClick and the FTC said that the Jones Day law firm hasn&#39;t represented the company before the FTC.
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The U.S. Federal Trade Commission voted 4-1 to approve the Google acquisition of online ad vendor DoubleClick.
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The FTC is taking a closer look at Google's latest catch.
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Yes, they say, it is Google's DoubleClick After suing one Google acquisition for $1bn, US media behemoth Viacom has now divorced another, leaping headlong into the arms of Microsoft.â¦
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InfoWorld - The U.S. Federal Trade Commission will not try to block Google's acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.