Janis D. Shields, Director Media and Public Relations
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PHILADELPHIA - October 13 - With the Supreme Court now poised to decide if the death penalty for minors constitutes cruel and unusual punishment, will Pennsylvania and Delaware finally take a look at their own laws?
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1.      Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on ideamarketers dot com for reference. Look at my articles section and you'll find them.    Once you have a kick it press release, go to prweb dot com and sign up for an account. You can send out a press release for $0, but I suggest a $10 to $40 investment on press releases you want to be noticed. The best days to send out a press release are Tuesday  Thursday. Check out what's going on in the media so you can tie in your press release with the headlines. While your press release is an advertisement, you don't want it to be completely written like an advertisement. It's a fine line you need to walk.    A great resource to get the names, addresses and phone numbers of the people you need to contact in both television and print is the Bull Dog Reporter. However, that might be more than you can afford. If you are on a tight budget, Google top newspapers. Go to their websites and find the contact information.    Don't randomly send out your press release. You need to target your release to the specific beat reporter. Sending your music press release to a sports reporter or your computer release to the wedding reporter won't do you any good.   2.      Do public appearances. Nothing will garner more sales or attention than personal contact and word of mouth. Go to your local mall and ask if they will allow you to do a public demonstration in exchange for what you have to offer. If they won't, ask what the costs are and then go to local business to offer them a piece of the action in advertising if they donate money.    There are many other avenues to spread the news: Local supermarkets, libraries, coffee shops, etc. Music can be sung, books can be read, products can be demonstrated and services can be spoken about and validated if you have recommendations from those people who have successfully used your service.    This will help compel those who are listening to want to invest money in you and your talent. People are more likely to buy when they have a personal experience with the product or person. Make sure to invite the media to your event and advertise it to the hilt to ensure a bigger turnout.     Put up flyers, call up your local cable company and find out how much it costs to advertise. Commercials at the local or regional level during prime time will only cost you $30 a spot (approx.).  That's for advertising on VH1, MTV and many other very high profile shows.    Go to a college that has an excellent audio/visual department. Many students will only ask for the price of the film as long as they can keep a copy for their final exam. If you have a larger budget, many professional services will do an entire commercial for $5,000. A great company is Event Management Services. Ask for Marsha Friedman who is the President. 3.      Use the web to its full advantage. Set up shop on the World Wide Web if you havent already done so. Web sites do not guarantee money, but they are an additional source of advertising for you. Join web rings. While I had seen many of my competitor's use this on their web sites, I never joined one. One day I made a decision to do just that and my Christmas web site went from being unseen to the top five for my search string of Christmas with love and other terms. The results showed up in one week.    If you don't know how to create a web site, you can go to your local college as I stated prior. There are also many web sites like webmonkeys that have quite a bit of information to help get you started. Don't waste money on people who promise you top ten ranking at this point.            4.      Donate your time and services sincerely to charitable events. Eventually you'll be able to donate your item or services and get valuable advertising without cost in exchange. Charities that I can personally recommend are the Special Olympics, Make-A-Wish and Saint Jude's Hospital. Many other charities I have worked with are just as wonderful. They need the help and you do too. Why not help someone else and in exchange, you may be able to help your business? 5.      One of the most important tips is to strategically align yourself with other successful entrepreneurs.
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By Jennifer Mann, The Kansas City Star, Mo.  Feb. 14--Newsmakers large and small have a new online venue for sharing information with the Kansas City community -- Press Release Central.   Today, The Kansas City Star launches Press Release Central on its Web site at Kansas City.com.
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By The Kansas City Star, Mo.  Feb. 19--Green has been gold for Jackson County taxpayers in recent years.   Environmental programs started under former County Executive Katheryn Shields cut waste-hauling fees and utility bills, saving hundreds of thousands of dollars.
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WASHINGTON, June 11  /PRNewswire-USNewswire/ -- The following is a statement by Brian Roehrkasse, Acting Director of Public Affairs, U.S.
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NEW YORK - New media will be more friend than foe. That was the reassuring message for investors offered by executives from top traditional media companies at two of the industry's biggest annual conferences.
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By Carolyn Y. Johnson, The Boston Globe  May 24--The future of journalism is in your hands.   That was the message yesterday as the John S. and James L.
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I am writing to thank you for your opinion piece "Awareness is the mother's milk." Great job!  Bridgewater  ELLEN BORDMAN  (c) 2007 Patriot Ledger, The; Quincy, Mass.. Provided by ProQuest Information and Learning.
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By Christina M. Woods, The Wichita Eagle, Kan.  Feb.
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By Janice Rhoshalle Littlejohn THE ASSOCIATED PRESS  Before her daughter was born, Marnie Cooper sifted through newspaper and magazine articles, weighing the pros and cons of exposing young children to TV.
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Taking Questions: A first set of answers from David Grubin, a director and writer who is taking questions from readers through Jan. 23 on his three-part documentary, "The Jewish Americans.".
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Registrati 2,3 gradi al di sopra della media
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Investigation into media leaks from the boardroom
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By Ryan Lafontaine, The Sun Herald, Biloxi, Miss.  Jun. 2--GULFPORT -- For most cities, crafting an astute public message is so vital a position such as public information officer would rarely be vacant for more than a few days.
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Mary Mapes, the Dallas-based producer of Dan Rather&#39;s controversial Sept. 8 60 Minutes segment questioning President Bush&#39;s military record, is the focus of attention following
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By Stowe, Gene  A renewed emphasis on video design and production by companies and advertisers once focused on Web sites plays into the strengths of Jeremy Pinckert's Explore Media. "It's been great," says Pinckert.
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Public Relations and Press Relations are built upon the foundation of the PR practicioner being a middle man between the business world and the media or people. Even the name, press relations or publicist defines itself; &#8216;forming relationships with the press.&#8217; A good public relations professional does just that, makes friends with members of the press, [...]