New York bidders launch international promo campaign
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New York has launched a new phase in its bid for the 2012 Olympics, taking its message directly to the people who will select the host city.
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Auction company is apparently drawn to the classifieds model pioneered by community resource site.
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A promotional campaign for an online gambling Web site will enlist the help of London taxi drivers to engage passengers in conversation and promote the site.
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American Express has struck a yearlong marketing deal with AOL CityGuide to launch its IN:NYC credit card, which is designed to appeal to young New Yorkers by offering rewards for charging at city hot spots like Tao or Lotus, the companies said.
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England's Premier League seeks to boost its global brand by staging regular-season fixtures in cities around the world
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eBay launches a new marketing campaign that hits close to home.
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The âI Love New Yorkâ campaign has finally moved into the digital world.
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Candidates are seeking out wealthy Americans overseas, especially in financial centers like London and Hong Kong.
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NBC Universal, ramping up sales of TV  commercials beyond living rooms, on Wednesday made its first  ever industrywide pitch to top marketers like General Motors  Corp and GlaxoSmithKline Plc on advertising in taxis,  hospitals, stadiums and elsewhere.
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The people behind New York City's bid for the 2012 Olympics think they have a chance to beat the four competing European capitals.
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Chinese companies are starting to pursue North American and European electronics and consumer brands as their government pushes them to build global sales forces for their low-cost products.
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The company behind the weekly "Top 20" seeks overseas expansion.
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NEW YORK Visa is launching a pair of mobile initiatives in San Francisco that it hopes will help it learn more about what works in the still-emerging world of mobile marketing.
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Foreign tourists are keeping brokers busy with their eagerness to buy up Manhattan apartments.
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Federated Department Stores  on  Wednesday announced its plans for the first national  advertising and marketing campaign for the Macy's department  store chain.
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Disney wants to promote its parks through a fresh global campaign that also highlights Disneyland's 50th anniversary.
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The world's toy makers will make their  annual trek to New York City for the American International Toy  Fair to sell games, dolls, trinkets and almost anything else  that spells fun to children of all ages.