Ads, Not Just Athletes, Were in Olympics Spotlight
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During the 1,210 hours of Olympics coverage across the NBC Universal networks, audiences were exposed to 13,000 to 14,000 commercials.
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Paul Hamm needs a new marketing strategy. Either that, or he needs a clue. One harmless gesture separates him from lionization in America and canonization in South Korea, and
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As track and field begins at the Games, it is up to athletes to set right a sport seared by scandal.
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Organisers of the 2012 London Olympics unveil two new sponsorship opportunities for major UK firms.
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The Olympic image could be damaged by allegations that children as young as 12 are being employed to make officially licensed products for the 2008 Beijing Olympics. That's the message Wednesday from Chen Feng, deputy director of marketing for the 2008 Beijing Olympics, who has summoned four manufacturers to Beijing to answer charges of labor-law violations in the making of Olympic goods.
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SHANGHAI, Oct. 17  â LeBron James stood in the middle of the court at halftime, an advertisement as big as any for next yearâs Olympics.
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BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
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ATHENS -- They are the most important 10 seconds, or thereabouts, the Olympic Games have to offer.
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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The 2004 Summer Olympics are underway in Athens and the web is home to plenty of information that makes watching the games even more interesting.
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Anheuser-Busch and Legend Group have both signed on as sponsors of the Beijing 2008 Summer Olympic Games. Itâs the first time Anheuser-Busch, the maker of Budweiser, has sponsored a Summer Olympics outside
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The gymnastics competition at the 2004 Olympic Games produced some extraordinary performances, but ultimately was overshadowed by judging controversies that pitted nation against
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VANCOUVER, British Columbia  - Organizers of the 2010 Winter Olympics in Vancouver are having an easier time than expected raising revenue from domestic sponsorship deals, officials said on Friday.
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Line up for the sub-contracts race The organisers of London's Olympic Games have launched an online "business dating agency" to attract bids for sub-contracts.â¦
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Plentiful buses, helpful volunteers, and efficient security have added up to &#39;positive surprises&#39; for the host city. There are many measures by which to judge the success of an Olympic Games: records broken, medals won, dreams fulfilled or dashed.
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The eyes of the world are looking towards Beijing for the Olympic Games that will be held here fewer than 11 months from now. But for real China watchers, an event next month will draw much greater attention and have a much greater impact on the country than 16 days of athletics.
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Success at the Games could boost the popularity of a sport unfamiliar to Greeks.