Advertising: As the Ball Drops, Dieting Companies Take Positions Nearby
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Ten, 9, 8, 7, 6, 5, 4, 3, 2, 1 ... diet! Two companies are ready for this yearâs round of resolutions, sponsoring electronic billboards in Times Square.
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Stroll down any pharmacy aisle these days and you'll find that the low-carb craze has invaded the $20 billion dietary supplement industry.    From multivitamins to starch blocker pills, loosely regulated supplements are popping up in the burgeoning low-carb market dominated by food companies...
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NutriSystem is taking a different approach to appeal to men who are trying to lose weight.
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First they tried nudging. Now companies are penalizing workers who have high health risks such as obesity and high blood pressure or cholesterol as insurance costs climb.
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In the struggle against obesity, Americans are losing. And among the favorite targets for blame are fast-food chains such as McDonald's.
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For a long time, fat took center stage as the object to be banished from our collective dinner plate. Then the Atkins diet came along, and carbs became Public Enemy No.
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Instead of trumpeting low prices and new phones in ads, cellphone companies are more and more pointing out their rivalsÂ shortcomings.
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Restaurants, under fire from health advocates for too-big servings and not enough detail on nutrition, are fighting back.
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Companies that have invited consumers to create advertising often find it to be stressful, costly and time-consuming.
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Can two new ad campaigns save the struggling apparel chain?
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As more Americans struggle with  growing waistlines, U.S. health officials on Wednesday set out  their own tips for drugmakers seeking to develop products for  people trying to shed pounds.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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There was a time when the low-carbohydrate Atkins and South Beach diets were sending tsunamis through the financial world. Riding swelling demand up was MGP Ingredients (Nasdaq: MGPI) -- formerly
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The American Diabetes Association is rethinking how it raises money from companies that sell foods that are high in calories.
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CINCINNATI - First they tried nudging. Now companies are penalizing workers who have high health risks such as obesity and high blood pressure or cholesterol as insurance costs climb.
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Amid a growing obesity epidemic in the United States, an insurance company has started giving customers another reason to slim down by being one of the first in the nation to offer discounts to customers who keep a low body-mass index.