Super Bowl SEO: Who Had the Best Organic Gameplan?
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A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.
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Google leads the charge of indexing information outside the web as it turns to TV. Also: Video-game maker Take Two buys a chunk of Sega & hellip;.  Google hiring practices raise eyebrows and speculations on future projects & hellip;. and more.
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One of the major issues plaguing search engines right now is the growing list of web documents available online. While no exact numbers are available, there are billions of search results to sort through. But, they can&#8217;t all be relevant both on material content and time &#8212; can they?  Of course they&#8217;re not, and Google [...]
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How did Search Engine Strategies measure up against other technical conferences? SEO analyst John Parent shares his thoughts.
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Missed all of the Super Bowl commercials last night and want to catch the ads, which are sometimes the highlight of the big game? Well, thankfully this year&#8217;s commercials are available for viewing via your favorite video search and sharing services.    Better yet, some of these services are adding social media options such as ranking and voting [...]
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March Madness is amongst us and Matt McGee, SEO and fantasy sports buff, has put together a Yahoo Fantasy Sports March Madness competition for the SEO crowd: Alright, the best three weeks of the entire year are about to begin. Today is Selection Sunday for the NCAA men&#8217;s hoops tournament, and the games start later this [...]
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WebPosition Finds Amazon Tops Search Engine Rankings Among Major Retailers  WebTrends released a WebPosition(R) Search Ranking study last week of how four major retailers that sell five of this year's hottest holiday toys are using Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to attract online visitors. Top-level findings, ...
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Found in the search marketing forums: Hiring a Full-Time SEO; Updated Google Webmaster Guidelines; The Three Most Effective SEO Techniques; and more.
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Found in the search marketing forums: How Important is the Small Stuff in SEO?; Today's Webmasters & Their Relationship with Google; CPA Management; and more.
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How the right tools can create a solid search strategy.
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By Kevin Maney  Coming out with a new search engine must be like coming out with a new ketchup.  Heinz makes the default ketchup -- the dominant ketchup. Someone might make a "better" ketchup, but that's simply missing the point.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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NEW YORK When Microsoft released its much-awaited MSN Search to compete with category leader Google in early 2005, it did so with the kind of fanfare expected from its marketing machine: a wide-ranging TV, print, outdoor and online campaign, including Super Bowl spots, with an estimated budget of $150 million. Yet afterwards, Microsoft was left in a familiar position: distantly trailing Google, and even losing ground.
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Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing &#038; Google.  Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site&#8217;s conversions, which then effect the ranking of its [...]
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Ask Jeeves and Lycos Enter the Search Engine Optimization Field  In a highly surprising move, two well known smaller search engines have entered the organic search engine optimization market!  Ask Jeeves and Lycos are both offering services in a sector has traditionally maintained a symbiotic but arm's-length relationship with search ...