Search Marketing in Regulated Industries
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Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.
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How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice.
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Search patterns provide a surprising window into the minds of buyers and sellers in the current unsettled market
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John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
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Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]
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Blog: Custom Search Business Edition offers ad free, fee-based site search to organizations.
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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By Barnes, Phillip E  Consumers
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Keeping up with newly issued patents for search-related technology can help you spot emerging trends and potentially new competitors to the existing major web search players.
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In a recent survey conducted by DoubleClick Performics, the performance  marketing division of DoubleClick Inc., results highlighted the  expanding influence of the Internet, specifically local search, for  consumers gathering information to make an automobile purchase.
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Pay-per-click marketing is often quite expensive and is one of the major complaints of small businesses. An alternative? Work at improving your organic search results. By Michael Fleischner. 1119.
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Will the search engine leviathan end the hunt for a commercial hybrid? In Autopia.
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Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?
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In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader.
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Many of the top Search Engines have posted their top searches of 2004. As many search engines revealed, World Wrestling Entertainment barely made some lists; others not at all.
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By Arellano, Jonah  The recent launch of the Search Engine Marketing Professional Organization validates the importance of a growing field. Search engine marketing drives customers to your Web site through their search parameters.
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Search Engines Fueling Online Music Retailers  Search engines are fueling the online hip-hop, rock, country and polka industries according to a new Hitwise study. 30.4 percent of U.S. visits to music retail Web sites in July 2004 resulted directly from search-engines and directories. According to a new report from Hitwise, an ...