Did Boston ad stunt really backfire on Turner?
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A promotional stunt by Turner Broadcasting may have set off a security scare in Boston and put the network under fire, but it also achieved just what such campaigns set out to do: Stir up big buzz for little money.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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After shutting down the city, shouldn't Boston officials just swallow hard and hope the embarrassment fades away? James Poniewozik on the Aqua Team brouhaha
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A Delta ad meant to promote an in-flight entertainment system shows a big picture of CNNâs Anderson Cooper, perhaps leading some to wonder: Is Mr. Cooper endorsing Delta?
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A television network's marketing campaign went badly awry on Wednesday, causing a day-long security scare in Boston that closed bridges, shut major roads and put hundreds of police on alert.
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Turner Broadcasting System  on Thursday tried to quell a firestorm of controversy in Boston  a day after a guerrilla marketing campaign for a cable  television show was mistaken for a terrorist plot to bomb the  Hub.
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A Pakistani man charged with immigration violations after filming Charlotte skyscrapers is described as a "terrorist" who came to the country "to kill you" in a new television ad from a North Carolina congressional candidate. Vernon Robinson began airing the ad days before his runoff election Tuesday in a Republican primary against state Sen. Virginia Foxx.
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Was it live ... or was it just a stunt for YouTube?
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That would be "Why are the Yanks so fat?" to you and I.    This was the slogan used in Germany for a recent  Subway/Super Size Me joint advertising campaign. Accompanying the advert was a rounded looking image (full size) of the Statue of Liberty carrying burgers and     fries.    Did Subway go too far in this campaign, or were they unfairly vilified for their jest?
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Web 2.0 companies, observe how Loic rolls his product out. It's done personally. Not with a big bang, but with nurturing, one user at a time, at first, then it will fan out, but it will always have the personal touch, because it began that way. In contrast, giving an exclusive to one press person or one blogger can be much less effective. It may get you on top of the ladder for a moment, but the glory fades fast, and then what? And your first impression is in the hands of someone else. What if he or she doesn't like you or your product? (Or worse, if they have a conflicting interest, I've seen it happen.) You could get sandbagged. Most PR firms show you how to do the big bang rollout, because that's all they know. But even the greatest promoters, with the most press credit (I'm thinking of Steve Jobs) won't rely exclusively on the press to carry their product. They guide it, they put their personal signature on it, they create an experience. No doubt in the next few days there will be a lot of rollouts because of the Web 2.0 conf in SF. The only ones you'll read about here, with any positive juice, are the ones that roll out with personality.
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Not to say people are asking a lot for their World Series tickets, but here&#39;s a personal ad the Boston Herald uncovered at craigslist.
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The two best success stories of 2007-08 were in Boston last night. The Celtics, well, were expected to be good, maybe not this good, but still pretty good. The Trail Blazers? After Greg Oden went down for the season, a lot of people figured they'd make marginal gains, if any, over last season (when they went 32-50) and would be ...
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Turner Broadcasting and a New York marketing firm agreed on Monday to pay $2 million in compensation for a "guerrilla" advertising campaign that sparked fears of terrorism in the Boston area last week.
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By Michael Levenson, The Boston Globe  Feb. 10--The general manager of the Cartoon Network, under fire for  approving a marketing campaign that sparked a bomb scare in the Boston area  last week, abruptly resigned yesterday, surprising local officials.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Company rolls the dice on a broadcasting venture. Is it a smart move, or a hasty jump into a fad?
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Guerrilla marketing has become more popular but the Turner Broadcasting campaign left the network scrambling to apologize.