Bits: Will Toshiba Suspend Its HD DVD Campaign?
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Toshiba still says it will fight on in the high definition disc race. But campaign sources tell the Hollywood Reporter that it is preparing to accept that HD DVD simply canât win.
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Toshiba has halted production of HD DVD players and recorders, Japanese public broadcaster NHK reported Saturday evening
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Toshiba may pull the plug on its high-definition DVD format but no decision has been made, the Japanese electronics maker said in a statement Monday.
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Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation video.
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Toshiba Corp is planning to give up on  its HD DVD format for high definition DVDs, conceding defeat to  the competing Blu-Ray technology backed by Sony Corp, a company  source said on Saturday.
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With rumors swirling that Toshiba is about to scrap HD DVD altogether, the largest retailer in the world says it, too, is choosing to support Blu-ray Disc.
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Toshiba announced this week that it is aiming to sell laptop computers loaded with its next generation DVD drive by next year. Toshiba&#39;s next generation standard, called HD DVD, is in competition with the
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In a sign the high-definition format war is far from over, Toshiba on Monday dropped the suggested retail price of its entry-level HD DVD player to under $150. That puts the HD-A3 $250 cheaper than Sony's PlayStation 3.
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Japan's Toshiba Corp  said on  Tuesday it would stop promoting its HD DVD format for the  next-generation DVD after losing the support of key studios and  retailers to the Blu-ray technology backed by Sony Corp  .
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Ending a multiyear format battle with Sony-backed Blu-ray, Toshiba finally throws in the towel Tuesday, announcing it will no longer manufacture or sell HD DVD equipment.
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Toshiba Corp said on Sunday its HD DVD high-definition video format is not dead despite being dealt a big setback by Warner Bros studio's decision to exclusively back Sony Corp's rival Blu-ray technology.
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Low-def models too CES Todayâs Toshiba press conference at CES saw an unprecedented queue hundreds of metres long as hacks lined up to hear Toshiba's take on Warner Home Video's recent announcement Warner to opt for the Blu-ray format. One UK reporter was even offered $50 for her press pass.â¦
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Staking its claim to a chunk of HD DVD technology, Microsoft announced today its HDi logo - representing its version of the interactivity layer of the HD DVD format - will appear on all Toshiba brand HD DVD players made from this point on, as well as on selected Universal and Paramount high-definition discs.
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Toshiba&#39;s announcement to end production of HD DVD players and recorders will not affect the Xbox 360, even though Microsoft offers an optional stand-alone HD DVD drive for the game console, Microsoft said in a statement Tuesday.&quot;We do not believe&#160;Toshiba&#39;s announcement about HD DVD&#160;will have any material impact on the Xbox 360 platform or our position in the marketplace,&quot; Microsoft said. The gaming function of the console is its main attraction, the company added.The company&#160;did not say whether or not it will stop manufacturing the HD DVD drive&#160;for the Xbox 360.Earlier Tuesday, Toshiba formally announced an end to its support of HD DVD, a high-definition optical disc format meant to replace DVDs. Toshiba was the developer and main backer of HD DVD, and its capitulation handed victory to rival format Blu-ray Disc, which has been championed by Sony.Toshiba said its decision came after careful analysis of the long-term impact of continuing the format war, and said a swift decision was called for to help the high-definition market develop.For game consoles, high-definition discs are growing in importance. Sony put Blu-ray Disc drives in the PlayStation 3 as a way to spread popularity of the high-definition discs. PlayStation 3 owners can play HD movies on the drives as well as advanced games. Blu-ray discs can hold far more data than conventional DVDs, and give players high definition graphics on games.At a recent game show in Taipei, Sony showed off a display of over 100 game titles created using Blu-ray Disc. A nearby Xbox 360 booth displayed the HD DVD logo and showed movies and just a few games made for the format.Recent&#160;changes in the market prompted Toshiba&#39;s decision&#160;to phase out HD DVD. Early this year, Warner Bros. said it would stop issuing movies on HD DVD in the coming months and rely exclusively on Blu-ray Disc. The Hollywood studio was one of three major studios remaining in the HD DVD camp, and its defection created widespread belief that the battle between HD DVD and Blu-ray Disc was now over.More recently, major U.S. retail chain Wal-Mart announced it would phase out the sale of HD DVD products, moving to exclusivity with Blu-ray Disc. Electronics retailer Best Buy also said it would back Blu-ray Disc, but it did not say it would stop offering HD DVD.&#160;
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According to industry reports, Toshiba has invested nearly $3 million for a 30-second advertising spot in Sunday's Super Bowl. The company plans to use the spot to highlight its lineup of low-priced HD-DVD players.
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Giant denies it's working on a console Microsoft will not build an HD DVD drive into a future Xbox 360 because it doesn't want to "limit the user's experience", an insider at fellow HD DVD backer Toshiba has said.â¦
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TechWeb - Toshiba plans to stop shipping HD DVD players and recorders by the end of March, and end production of disk drives for PCs and videogames in the same timeframe.