Stern Deal May Help Sirius Get Its Radios in Cars
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Sirius Satellite Radio's deal with controversial radio host Howard Stern should help convince more automakers to offer its subscription radios as an option in their vehicles, analysts said on Thursday.
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Howard Stern will be leaving his syndicated talk show for a deal with satellite radio provider SIRIUS beginning on January 1, 2006, SIRIUS announced today.
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Shock jock Howard Stern's decision to jump ship from traditional radio gives a boost to the emerging technology of blasting tunes, news and other staples of AM and FM radio via satellite.
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Ford Motor Co. said on Monday it would  offer Sirius satellite radio in more vehicles, as Sirius fights  to catch up with industry leader XM Satellite Radio Holdings  Inc.
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&quot;Magic can happen.&quot; Sirius Satellite Radio (nasdaq: SIRI - news - people ) may have signed Howard Stern and the men&#39;s NCAA basketball tournaments, but XM Satellite Radio (nasdaq: XMSR - news - people ) has its sights on your cell phone.
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But only if they're allowed to merge XM and Sirius are dangling a new carrot in front of the Federal Communications Commission in order to get the green light to merge. The satellite radio companies say they will offer a la carte packages of their lineups if the antitrust regulators look the other way.â¦
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Sirius is teaming with Microsoft to offer more in-car entertainment.
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Howard Stern has had great success at getting his listeners behind his crusades. Can he get them behind satellite radio?
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Ford Motor Co. F.N will begin  offering Sirius Satellite Radio SIRI.O as a factory-installed  option on up to 21 vehicle lines beginning this summer, the  companies said on Tuesday.
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The two main U.S. satellite radio  providers, Sirius Satellite Radio  and XM Satellite  Radio  on Monday said they would merge in a  stock-for-stock deal, a move that has been long expected in the  young industry.
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Shares of Sirius Satellite Radio Inc.  SIRI.O look pricey despite the company's new five-year, $500  million pact with shock jock Howard Stern to air his program  starting in 2006, according to the latest edition of Barron's,  the weekly financial newspaper.
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Ford Motor Co. (FN: Quote, Profile, Research) said on Monday it would offer Sirius satellite radio in more vehicles, as Sirius fights to catch up with industry leader XM Satellite Radio Holdings Inc.
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Ford Motor Co. F.N said on Monday it  would offer Sirius satellite radio in more vehicles, as Sirius  fights to catch up with industry leader XM Satellite Radio  Holdings Inc. XMSR.O
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"Shock jock" Howard Stern will jump to  Sirius Satellite Radio SIRI.O in January 2006, moving his  controversial show from the public airwaves and giving the  nascent satellite radio sector a big boost.
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Howard Stern, one of the most popular U.S. radio personalities, on Wednesday said he will broadcast his show on Sirius Satellite Radio Inc.  beginning in 2006, after being dropped earlier this year from several stations that objected to his often off-color humor.
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By Paul Davidson  To win approval of their blockbuster merger, the nation's two satellite radio companies would accept government-mandated conditions guaranteeing consumers lower prices and more channels, the head of Sirius Satellite Radio told lawmakers Wednesday.
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DETROIT - Toyota Motor Corp. will offer XM Satellite Radio as a factory-installed option in Toyota and Lexus vehicles beginning in 2006, but customers also will be able to order rival Sirius Satellite Radio at Toyota dealerships starting next year.