British firms set to pour more into online advertising
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British firms are planning to invest more in online advertising as households increasingly use the Internet for routine purchases, a new survey said.
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With Web ad spending set to grow by as much as 20 percent in 2007, after expanding 30 percent this year, according to eMarketer, digital shops are finding it hard to find new employees with the necessary skill set to serve clients who are shifting budgets online. For traditional agencies adapting to the digital world, it can be a downright challenge.
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The BBC's international website will carry advertisements to help plug a Â£2bn budget shortfall.
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Company beefs up online service for shipping business information between firms over the Net.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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Three of Britain's largest Internet  Service Providers (ISPs) have signed up to use a new  advertising platform that will give them a slice of the growing  online targeted ad market.
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Several newspapers are looking into new ways to use fragrance to entice marketers to buy more ad pages.
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While Microsoft's Yahoo bid could help big online advertisers, smaller firms could face a crunch.
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British net firms are starting to get tough with firms that drum up trade using junk e-mails.
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Partners get tools, encouragement to put applications online.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Advertising-based wiki sites are beginning to take their place alongside blogs and social networking sites as a staple of Silicon Valley business plans.
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As Web advertising heats up, is everything old new again?
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More Britons than ever are expected to  shop online this Christmas as better delivery times, greater  ease with search engines and social networking sites like  MySpace.com fuel shopper confidence.
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Procter & Gamble is looking to push the advertising envelope with new viral campaigns online.
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The new advertising campaign for Foley Hoag, a Boston-based corporate law firm, aims to highlight energy and creative thinking.
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Online advertising spending in Britain  surged 40.3 percent to 917.2 million pounds ($1.72 billion) in  the first half of 2006 compared to last year, giving it a  market share of 10.5 percent, new data showed on Wednesday.