AOL gains, Google loses in Nielsen metrics change
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Blog: Nielsen metrics changes benefit AOL over Google by looking at amount of time users spend on a Web site instead of just unique visitors
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Google Inc. GOOG.O stock jumped more  than 12 percent on Wednesday to new highs, pushing the Web  search leader past eBay Inc. EBAY.O as the biggest Internet  company in terms of stock market value, after trouncing  quarterly earnings forecasts.
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By GILES TURNBULL  2006 was a year of shifting territories among the big names of the internet.   Google grew from strength to strength' Yahoo! struggled to keep up its own momentum, and towards the end of the year had to make significant layoffs.
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Google&#39;s eleventh hour price adjustment might have saved it some red-faces when it finally floated last week, but it&#39;s back to earth with a bump this week.
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YESTERDAY Close $639.62 Change +$6.14 52-WEEK High $641.41 Low $417.50 Google Inc., the owner of the most popular Internet search engine, said third-quarter profit jumped 46 percent, beating analysts' estimates, after the company extended its lead over Yahoo Inc. and grew outside the United States.
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Shares of Google Inc., the Internet search engine that first sold stock to the public in August, surged 15 percent after profit more than doubled, and the company said online advertising sales show no signs of slowing.
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Also: Google Shared Stuff plays well with others. Read these stories and more from around the Web on News.com Extra.
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America Online is testing a souped-up, totally redesigned pre-release of its widely visited AOL.com homepage. After lying dormant in the trappings of its classic design scheme, AOL.com has entered the era of high bandwidth. Much like other leading Web portals, users have their pick of news and other content feeds. Lastly, AOL has moved its search engine â powered by Google â front and center along with the most popular AOL.com destinations.
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Shares of Google Inc.  jumped 13 percent to &#36;167 on Friday after the Web search leader posted its first results as a public company, and one broker said the stock could hit &#36;200, rekindling dot.com-era fervor.
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Google is ranked top Web brand and Microsoft is top "parent company," but AOL is tops when it comes to visitor time spent on the site, according to latest Nielsen/NetRatings figures.
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Is it love on the rebound with AOL? Will Microsoft wait? Will Google win? Stay tuned!
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Nielsen//NetRatings, the media  research firm, will overhaul the way it measures the popularity  of Web sites, moving to add two new yardsticks to its service,  it said on Tuesday.
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As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft's MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit has turned the corner--and some advertisers and agencies agree.
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Clicks and time they are a'changing The yardstick for how the popularity of websites is measured has changed, as analytics firms scramble to reflect how pages are now frequently updated piecemeal and "live" by the host, rather than loaded wholesale by users.â¦
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Google said that its profit jumped 17 percent in the fourth quarter, but the earnings fell short of analystsâ expectations, and the companyâs shares fell after hours.
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Shares of Google jumped today after the Web search leader posted its first results as a public company, and one broker said the stock could hit $200, rekindling dot.com-era fervor.  -Reuters
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(InfoWorld) - AOL launched a significant upgrade of AOL News on Tuesday, but it had to turn off some new features so that the site could handle a heavy flow of users. AOL News, a news aggregation site, became slow and unavailable in the afternoon for what an AOL spokeswoman said was a "brief period of time." At mid-afternoon, the site either didn't load or loaded very slowly for several IDG News Service staffers located in different parts of the U.S. AOL expects to reinstate the removed features progressively this evening and during the day Wednesday, the spokeswoman said. At press time, AOL News didn't seem to be experiencing any performance problems. The redesign gave AOL News a blog format that combines traditional news sources, AOL programming, and social news features, such as giving readers the ability to rate and share articles and post comments. Some of the social news features had to be pulled off the site at different points in the morning and afternoon to accommodate heavy traffic, said Lewis D'Vorkin, senior vice president of AOL News & Sports. He stressed that the revamped AOL News is in a beta phase, during which AOL is closely monitoring usage of all sections and features of the site and making the necessary adjustments. "We had large traffic today, some big stories, so we removed some of those [social news] features to better the performance of the site," D'Vorkin said. The site currently does have a feed from the company's Netscape social news site, which offers users a wide variety of interactive features. Having a hot new Web site crushed by a flood of Web traffic is almost a point of pride with the Web 2.0 set, but a company the size of AOL should be able to do better, said Rich Miller, an analyst with Web analysis firm Netcraft. "They've got so much infrastructure and have launched large services before, so if they're having trouble, I wouldn't be bowled over by their reliability," he said. Asked if AOL was caught by surprise by the intensity of Tuesday's traffic, D'Vorkin replied that it was not. "Nothing surprises me and nothing catches me off guard," he said. The AOL News redesign is groundbreaking as a "mass market" news site that adopts a blog format with a broad set of interactive, Web 2.0, social news features, he said. It brings together features that AOL has been testing and providing for several years, he said. "We have developed a very unique site," he said. "It's exciting to learn and present news in a vastly different way." Robert McMillan in San Francisco contributed to this story.