Proximic signs ad deals with Yahoo Shopping, Shopping.com
528017
Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
555191
Yahoo Inc. said on Tuesday it struck a deal that makes AutoTrader.com the exclusive provider of used-car classified advertisements on Yahoo Autos, the automotive section of the popular Internet site.
718187
Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current &#8216;auction PPC&#8217; format to the new Yahoo Search Marketing &#8216;Estimated Average Position&#8217; and Bid Range for Top Positions.&#8217;   Dear Advertiser, As you will soon notice when you log into your Sponsored Search account, we [...]
234840
CareerBuilder.com Selling Contextual Advertising via Quigo After ESPN.com decided to halt the serving of Yahoo Contextual Ads on its site and replace its contextual advertising with an &#8216;in-house&#8217; offering via Quigo AdSonar, I&#8217;m sure some other large publishers on the market are comparing their current contextual advertising partners with an alternative in Quigo.  One such large [...]
655828
Internet company Yahoo announced yesterday that it is at work on a desktop search product. The offering would allow people to search their own PCs as easily as they can currently search the internet.
600558
It looks like an unlikely collaboration. Adobe rules in desktop publishing and imaging applications while Yahoo! was once the king of online search.
492637
A time for Actionality In the ongoing war for online ad dollars, Yahoo! has acquired Actionality, a German firm that specializes in mobile advertising.â¦
244294
Yahoo gets a boost with its deal to sell display advertising for the social networking site.
583427
Yahoo has said that it would soon begin testing a search engine called FareChase that allows travel shoppers to compare prices. The site, available to the general public since late Tuesday is meant to help
291557
Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
321342
Yahoo is the latest firm to move off the web and onto PCs, offering search tools for desktops.
567534
Yahoo strengthens its service to advertisers by buying online advertising business BlueLithium for $300m.
247485
By Bob Rayner  Media General Inc. has joined a national consortium of newspaper companies that is working with Yahoo! Inc. to deliver search, graphical, and classified advertising.  The alliance has more than 200 papers.
192899
(InfoWorld) - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday. The agreement marks a significant milestone for Yahoo, whose turbulent management troubles and sagging revenues have left it chasing Google and Microsoft for a slice of growing online advertising revenues. Under the deal, Yahoo will sell the majority of Bebo's display ads for the U.K. and Ireland, reaching around 11.6 million users per month, the companies said, siting traffic statistics from comScore Networks. About 75 percent of the U.K.'s Internet users visit Bebo, particularly 13- to 24-year-olds. Yahoo already supplied search for Bebo. No information was released on how much either company will make from the deal. The new features should be visible later this year. Yahoo and Bebo also plan to develop a toolbar that will enable Bebo users to monitor activity on the site even when they are not actively viewing it. Bebo will also weave into its site Yahoo's Answers feature, a bulletin-board type service where people answer each others' questions and rank those answers based on quality. Yahoo will bring Bebo advanced ad targeting capabilities, which will enable ads to be served based on what other Web sites a person has been viewing, said Toby Coppel, managing director of Yahoo Europe. The technology, he said, uses third-party cookies, which are bits of data sent to a browser by a Web site and store certain information about users. That data is then used by ad networks to serve up what ad networks believe are relevant ads. "We been investing significantly in our behavioral targeting capability" in Europe over the last nine months, Coppel said. Last week, Yahoo announced it wouldÂ pay $300 million for BlueLithium, a company that sells banner advertising to around 1,000 Web sites. Yahoo said in April it wouldÂ buy the rest of Right MediaÂ for $680 million, which runs a marketplace for advertising to purchase space on Web sites. Bebo places only one ad on a user's profile, which is intentional to preserve a good user experience, but that ad also has to be the highest revenue generator, said Joanna Shields, Bebo's international president. "The type of ad and the fact that the ad is targeted and relevant to users is absolutely essential," Shields said. Bebo's direct sales advertising team, whose duties will be turned over to Yahoo, will now develop integrated marketing plans with brands and partners, Shields said. The deal could be a needed boost for Yahoo. The company has seen theÂ departure of more than a dozen senior managersÂ since it announced a reorganization last December. Co-founder Jerry Yang, who took over as CEO from Terry Semel in June,Â vowed to investorsÂ in July to put the company back on track. Â
18618
Yahoo and Adobe have formed a partnership to attempt to keep pace with Google and Microsoft in the search arena. Under the deal, Adobe is adding a toolbar to its Acrobat software that will link to various
476606
Google &#038; eBay Partner for &#8216;Click to Call&#8217; The WSJ (sub req&#8217;d) and NY Times (reg. req&#8217;d) are reporting this morning on a deal in which Google will distribute ads on eBay&#8217;s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [...]
638900
Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]