All in the Family Advertisers Praise - and Fund - Shows for Everyone
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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Gabe: Joystiq had some interesting articles up over the weekend about introducing your family to the Wii. I actually had a similar experience. We had a house full of friends and family for Thanksgiving and the Wii was really the star of the show. Kara and I both had parents over and we actually had a hard time getting them off of Wii sports. I can"t even count how many rounds of bowling I must have played. It was amazing to watch how easily they picked it up and how much fun they had. What was great was watching Kara"s Dad who loves to bowl but can"t anymore because of his knees. I wouldn"t be surprised if he goes home this week and tries to pick one up.
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A new online advertising network will let advertisers book campaigns through a single point of contact, reaching 50 million people a month.
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TiVo has long been looking for ways to keep advertisers happy, and a new service introduced Tuesday is no exception. Companies will now be able to insert their ads to the TV series of their choice, or across multiple programs or a specific genre.
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U.S. television viewers have begun to prize the on-demand services that let them choose the programs they want, when they want them, but will they do the same for advertising?
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The FreeiPods.com website looks as phony as a $3 bill. In fact, it's at the forefront of performance-based marketing, as advertisers discover it's more effective to spend $50 million on gifts than to blow the cash on TV ads. By Leander Kahney.
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Bookies, casinos and betting websites will be able to advertise on TV and radio for the first time this weekend.
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Britain's biggest broadcasters are getting together to encourage people to give time and money to charities.
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The machine could easily become a family- and media-friendly system in the home, PC World's reviewer says, but customers will pay a premium for the all-in-one design.
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A family of 11 sponsors along with an industry partner are behind the Dairy Industry Awards.   New Zealand Dairy Awards Trust chairperson Alison Watters said the commitment expressed by the sponsors is "just awesome".
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.
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A scene in Allstateâs 60-second commercial at the conclusion of âFriday Night Lights.â (Leo Burnett USA) It is common knowledge on Madison Avenue that branded entertainment is becoming increasingly popular on television as marketers â worried about how easy it is for viewers to avoid commercials -Â­ arrange for their products to be woven into the [...].
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FORT LAUDERDALE, Fla., Feb. 12  /PRNewswire/ -- Elephant Group, a performance-based marketing arm reaching over 30 million homes each month selling broadband, video and cable among others, has awarded Media Advisors Group (MAG) of Brewster, N.Y.
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A good time was had by all ISRG shareholders.
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The moguls at the D conference want to be everywhere with everybody's everything.