More Olympics, More Big Ratings for NBC Monday
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LOS ANGELES  Fast National ratings for Monday, Aug. 16, 2004 Michael Phelps&#39; bid to equal Mark Spitz&#39;s record of seven swimming gold medals ended Monday, but NBC continued its strong ratings drive with the Summer Olympics. NBC averaged a 16.4 ...
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NBC Universal is  partnering with Microsoft to expand its online offerings for  the 2008 Olympics.
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NEW YORK  - NBC lapped the primetime competition Tuesday as its Olympics coverage averaged 29.3 million viewers to second-ranked CBS&#39; 8.2 million.
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NBC won a slim victory over second-place CBS in the ratings on Wednesday, largely because of its game-show programming at 8.
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The spectacle in Athens lured 56 million viewers to watch at least some portion of NBC's Friday primetime telecast of the opening ceremonies of the 2004 Summer Olympic Games.
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Between Michael Phelps, Paul Hamm and Carly Patterson, the Athens Games seemingly mint a new star every day. The only people smiling as wide as the medal winners walk the halls of NBC. At their halfway point, the Olympics are a television hit.
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NBC Universal, riding high on a  Summer Olympics that appears on track to set a record for  viewership, will beat early forecasts and turn a profit of $60  million to $70 million for its coverage of the Games from  Athens, an NBC executive said on Thursday.
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NBC led every hour of prime time in Monday nightâs ratings, buoyed by the successful combination of its new hit âAmerican Gladiatorsâ followed by the game show âDeal or No Deal.â Those shows earned the nightâs top ratings among adults 18 to 49, according to Nielsenâs estimates, with âDeal or No Dealâ also drawing the largest audience of the night, 14.1 million viewers at 9 p.m. âAmerican Gladiators,â meanwhile, delivered a more modest 10.1 million viewers at 8. NBCâs âMedium,â which also drew 10.1 million viewers, led the 10 p.m. hour in the 18-to-49 group. Fox finished second for the night in that demographic, thanks to its new show âTerminator: The Sarah Connor Chronicles,â which attracted 8.6 million viewers while tying CBSâs comedy repeats in the 9 p.m. hour among adults 18 to 49. CBS, which broadcast reruns all night long, ranked third in that age group, but second in total viewers behind NBC. ABC was a distant fourth. Its âDance Warâ averaged 9.8 million viewers from 8 to 9:30, but its âOctober Roadâ continued to struggle during the 10 p.m. time slot with just 5 million viewers.
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A look at NBC's coverage of the summer Olympic games from Athens:
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If an athlete's true test is improving each time on the field, television network NBC is due for laurels when the Athens Olympics end on Sunday, but its greater challenge will be launching new shows like "Joey" in coming weeks.
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The Red Sox and Fox rhymed beautifully in the ratings last week when Boston's stunning comeback in the American League Championship Series and wins in the first two World Series games at Fenway Park propelled the network to its highest numbers in more than 2-1/2 years.
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NEW YORK  - NBC came away with an overwhelming victory in Tuesday's primetime thanks to another winning performance by "America's Got Talent."
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If an athlete's true test is  improving each time on the field, television network NBC is due  for laurels when the Athens Olympics end on Sunday, but its  greater challenge will be launching new shows like "Joey" in  coming weeks.
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NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage.
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NBC, which finished fourth in the  prime-time ratings last spring, was the No. 1 network on the  opening night of the new U.S. broadcast season, according to  figures issued on Tuesday by Nielsen Media Research.
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CBS' summer reality entries "Big Brother 5" and "The Amazing Race" held up well in primetime Tuesday against the summer Olympics competition on NBC.
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NBC's coverage of the Athens Summer Olympics whipped the competition in primetime Wednesday.