Search Marketing "Resolutions" for 2008, Part 2
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We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
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Nielsen//NetRatings has issued the findings of their December 2006 search share rankings, which shows increases in year-on-year growth rates for every major search engine in the US market except for MSN / Windows Live Search: Provider         (000)    Growth   Searches Google Search    [...]
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While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
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More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
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Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more.
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Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming
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Found in the search marketing forums: Quality Scores; SEMNE: Getting Into Google; The Illogical Use of AdSense; and more.
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Until recently, the needs of visually impaired users wasn't a top priority for search engines. That's changed, but there are still issues that need to be resolved, according to people with vision challenges.
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We've collected more "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year.
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Found in the search marketing forums: What Do You Call Yourselves?; How Can SEO Benefit My Company and My Clients?; Has SEM Replaced Public Relations?; and more.
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Ten, 9, 8, 7, 6, 5, 4, 3, 2, 1 ... diet! Two companies are ready for this yearâs round of resolutions, sponsoring electronic billboards in Times Square.
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Making Informed Search Keyword Choices  Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.  Often, one will find terms which look good, but later testing reveals ...
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On Sunday I&#8217;ll be flying into Chicago to attend next week&#8217;s Search Engine Strategies Chicago 2006. While not one of the larger SES shows, especially compared to the SES San Jose and SES New York conferences, Search Engine Strategies is sure to be one of the more cozy get togethers (especially with the blizzard currently [...]
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John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
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Search Engine Watch editor Danny Sullivan recaps top search engine stories from December 2004.