Advertising: Engaging at Any Speed? Commercials Put to Test
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In new experiments for NBC, people are observed as they watch commercials in fast-forward mode.
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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Viewers who enjoy a program are more likely than disgruntled viewers to have favorable responses to advertisements during that program.
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LOS ANGELES  - Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.
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Some companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just doing the work themselves.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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As Web advertising heats up, is everything old new again?
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Companies are getting more mileage out of their commercials by streaming ads and creating archives on their own Web sites.
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It's a brave new world for advertisers. With digital recorders like TiVo , video-on-demand services from cable providers, and the nation's biggest cable company, Comcast , introducing cable boxes with built-in TiVo-style recorders, people can watch whatever they want whenever they want, gleefully fast-forwarding through every commercial break.