Google AdSense, YPN & Porn Ads
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Google AdSense, YPN &#038; Porn Ads Over at Search Engine Roundtable, Barry Schwartz covers a DigitalPoint thread about porn (or adult content) ads being show within Google AdSense ads on publisher sites.  Barry gives his two reasons why adult ads should not be shown within Google AdSense: There are two reasons why these types of ads should [...]
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SAN FRANCISCO - Major players in the adult-entertainment industry, long in the vanguard of technology use, now find themselves playing catch-up. Overall sales and rentals of X-rated DVDs have plunged 15% in the last year and up to 30% over the past two years because video and photos on the Internet - much of it created by amateurs - are available at a fraction of the cost or for free. PornoTube.com and YouPorn.com are piping user-generated naughty content straight to the PCs, cellphones and Internet-connected TVs of consumers. Internet-based porn sales, by contrast, grew 14%, to $2.8 billion, last year.
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'This is not about First Amendment rights, it is about protecting children' The world's largest porn studio says that Google and Yahoo! should "erect stronger barriers" to keep porn away from the world's children.â¦
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What's new in search? Found in the forums: But Is The Traffic Any Good?; What is Your Best AdSense Tip?; Ranking Without Links; and more.
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You pay only for results Google has extended its Pay-Per-Action ad beta to non-US advertisers, giving them the option paying only when they get results.â¦
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Microsoft has the software. Yahoo! has the ad revenue. Together they can challenge Google. Among the likely winners: online advertisers.
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If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
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Google's AdSense is in the clear, but two patents related to the AutoLink piece of the Google toolbar are to be re-examined.
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Blog: Openads is open source ad player that will compete with Google
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Expired Domain Names - Who's Getting Rich On Them?  There is an interesting discussion at Cre8asite forums, I hadn't seen before in a search engine related forum about the number of companies that are buying up expired domains and putting Google adsense ads them. Google has a page for domain parking ...
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Links to this week's topics from search engine forums across the web: Click-Fraud Said to be 50% of Clicks - PPC &#91;Pay Per Click&#93; And Affiliate Marketing, Will It Last? - Press Releases for Link Development - New Adwords Traffic Estimator - AdWords: Is Broadmatch Really Bad? - Marketing Tactics with Shopping Search Engines - How To Optimize PDFs
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Found in the search marketing forums: Flash and SEO; Can You Make a Living Selling Advertising?; The Giant How to Make Money with AdSense Thread; and more.
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More on Yahoo Search Ads &#038; PayPal Icons Today it was spotted that Yahoo Search Marketing is testing Google Checkout style PayPal Shopping Cart icons on some of the eBay.com advertisements in Yahoo Search results. The sighting generated some buzz in the search marketing world as the icons do not only show that the Yahoo eBay [...]
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Google has created a &#8217;secret&#8217; Google Display Advertising Network to attract Fortune 1000 companies into the Google advertising realm. Google&#8217;s Display Advertising Network is exclusive and invitation only, and based upon high CPM (cost per thousand impressions) rates and not cost per click, like Google AdWords or the current AdSense network. John Chow describes the Google [...]
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(InfoWorld) - Google has promised to give content makers control overÂ advertisements overlaid on video clipsÂ they post to its YouTube video sharing Web site. The company is seeking further feedback on the video advertising service as a rising number ofÂ YouTube users threaten to leave the siteÂ if the advertising feature is not improved. Only videos from content creators that have signed up for the advertising scheme, called InVideo, will host ads, leaving the majority of videos on YouTube free of the overlays, a Google spokesman said Friday. Advertisers will still be able to reach a large audience through YouTube videos even if the company only places ads in a small portion of videos. "And our users are not shy about telling us what they like and what they don't, so it behooves us to be careful," said Shashi Seth, YouTube Group Product Manager, in an e-mailed statement. YouTube launched the InVideo adsÂ on Wednesday. They start as an overlay on the bottom 20 percent of a video and people can click to watch the advertisement, or if not, the ad will simply disappear. Clicking on the overlay pauses the video, which resumes after the ad finishes. So far, responses to the new advertising system, posted on YouTube's blog, have been negative. People are passionate about the issue, with many threats to leave YouTube for other sites, such as Myspace.com or Break.com. "As a viewer of videos I don't want to see any of the content of the video covered up. I only had one video posted myself, which I have just removed. Bye!," writes user KPDover, in a comment. As of early Friday, the total number of comments had reached 669, with many repeats, but still a substantial increase to the 132 comments posted Thursday at around the same time. YouTube hopes it can change people's minds about InVideo ads, and sees them as a way to generate revenue for the site without being too intrusive. They are designed to interfere as little as possible with viewing and be relevant to the video. Warner Media, part of Time Warner, is one company that has signed up to allow overlays to be used on its music videos, and some of the ads are for other Warner music. Still, YouTube users complain that 20 percent is a huge amount of space on the small video screens, enough to detract from the viewing experience. YouTube plans to continue on with the InVideo overlays, and hopes "to make the ads an important part of the advertising model for online video," said Aaron Zamost, from Google corporate communications. The InVideo ads users are seeing on YouTube videos are the result of two months of testing. The company tried other methods of video advertising, including pre-roll video, but the in-video ads simply worked better. Videos that started with pre-roll advertisements were shut down 70 percent of the time, according to Google, while only 10 percent of in-video ads were abandoned. In addition, the number of people clicking to play an InVideo ad were 5 percent to 10 percent greater than the number of people clicking on a standard banner ad, the company says. The company uses software to match ads to videos, and can pinpoint an audience closely. For example, an advertiser could place an InVideo ad targeting 18-24 year old soccer fans in Los Angeles, to be played between 6pm to 11pm local time. The ads are placed by genre, demographic, time of day and geographic location. The technology behind YouTube's InVideo was all developed in house, but Zamost points out, the company never said it invented overlay technology. It did not. Time will tell if YouTube figures out a way to ensure its community grows accustomed to InVideo advertisements. Early on, YouTube rivals may have an opportunity to scoop up disaffected users. There are plenty of alternative video sharing Web sites on the Internet. But whether YouTube users like it or not, the company is committed to moving forward with InVideo ads. Â
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Today in Google&#8217;s Public Policy Blog, Alex Kinnear, Group Product Manager traces the history why Google decided on buying out ad serving company, Double Click. The controversial buyout plan got Google receiving some flak from search engine competitors. Microsoft for one was not happy about the deal. After tracing back the history of ad serving and [...]
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Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]