Google Beefs Up Ad Services
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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Google has partnered with Nielsen to broaden the TV viewership information it provides to participants in its Google TV Ads program.
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.
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Google Inc. has started testing a long-awaited radio advertising service that represents the Internet search leader's most elaborate attempt yet at expanding its financial clout beyond the Web.
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On Thursday, Google started testing ads that also include video clips. It is looking at graphic ads and those with interactive maps as well.
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(InfoWorld) - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google's AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for mobile. In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Late last year, Google began delivering advertisements along with its mobile search results. Online giantsÂ such asÂ Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.
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A busy day at the plex Google is ramping up its assault on the mobile internet with tests of its AdSense service and rumours of product search aimed at the mobile phone screen.â¦
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Google made moves Sunday to enter the business software market by introducing a suite of applications that include e-mail, communications and calendaring capabilities that are already offered separately by the search provider.
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Google Inc said on Tuesday it is  testing a new interactive service that lets advertisers measure  users&#39; responses in advanced ways using video or images on  Google&#39;s vast base of affiliated Web sites.
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Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co.
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Google may have plans to expand its search engine beyond static text.
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Google Inc. will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader&#039;s effort to diversify beyond the static written messages that generate most of its profits.
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(InfoWorld) - Google introduced a new service for small businesses that allows visitors to search within their Web sites on a customized search page. The product, Custom Business Search Edition, adds to Google'sÂ growing portfolio of paid servicesÂ for businesses. It builds on Google'sÂ Custom Search Engine, a free, ad-supported product launched last October for searching within a predefined group of Web sites. A key difference with the paid edition is that businesses can customize the search page with their own logo and color scheme. They can also modify results by manipulating an XML (Extensible Markup Language) feed of the raw search results, to guide visitors toward products the company wants to sell, for example. The service is priced at $100 per year for Web sites with up to 500 pages, and $500 for up to 50,000 pages, Google said on its Web site. Custom Business Search Edition uses the same index Google uses to deliver its other search results, and Google's own servers are used for searches. To set up the service, customers follow a set-up wizard and copy a small amount of code to their Web site. They get access to a reporting graph with daily and monthly views of how many times people used the search engine and what search terms they used. The service provides an option for businesses who want to bring Google's powerful search technology into their organization but without paying for more expensive products. The company already sells the Google Search Appliance, starting at $30,000 for 500,000 documents, which indexes material in file servers, content management systems, databases and other sources. It also offers the Mini Search Appliance starting at $1,995 for 50,000 documents. Along with English, Google's Custom Search Business Edition supports Bulgarian, simplified and traditional Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish and Turkish. Â
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Advertisers get peek under the hood Google is offering advertisers more information on where their adverts are appearing and how they are performing.â¦
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Google Inc.  on Thursday  will launch a long-awaited service called Google Checkout,  which some analysts said could help online merchants boost  sales and convince them to commit more advertising money to the  Web search leader.