Bloggingâs a Low-Cost, High Return Marketing Tool
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Although small businesses with blogs are still a distinct minority, blogging can be a low-cost way to market and boost a small companyâs brand.
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Taking the pulse on hot topics and social media sites for SEO insight
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Despite research to the contrary, few businesses seem to be willing to set up and run their own blog. In this article YOu'll learn about ten reasons why and what kinds of benefits you can expect.  By Matt Jackson. 1211
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Site kick starts a blogging business model New website ReviewMe has just hit the web, offering a unique way for bloggers to make money - by being paid to review products and services.â¦
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This week you'll learn about the resource needs that business bloggers will want to consider, and how to rally the troops behind a blogging initiative. As many bloggers have learned, blogging is fairly simple - but it's not effortless. By Steve Broback and DL Byron. 0724
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A set of blogging predictions from Gartner, a research firm that tracks all things technological, is making waves inside and outside the blogosphere. In its latest report, Gartner predicted that blogging -- the most loved, feared, and hyped Web trend since the emergence of e-mail -- will level off in 2007, leaving its startling growth rates behind.
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Paul Abrahams' comparison of blogs with the CB radio fad may or may not prove to be right, but too many of us are missing the wider influence of user-generated media.   It is not just bloggers who are influencing corporate reputations online.
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Microsoft is working on the Smart Blogroll, a way for bloggers and blog readers to learn more about the information and topics discussed on blogs. Bill Slawski points to a paper by Eric Baumer which defines the Smarter Blogroll: Our approach was to scrape the RSS feeds for all the blogs on a user&#8217;s blogroll, run a [...]
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Tycho:  Months after it was necessary, Sony has thrown their blogging hat into the ring...  of blogging.  I've heard people compare it to Larry Hryb/Major Nelson's blog, but with a rotating "crew" of bloggers - like a public relations version of the Wu Tang Clan - it's more like Microsoft's Gamerscore blog.  Which, coincidentally, I never read because it is run by a rotating "crew" of bloggers, like a public relations version of the etcetera etcetera.  The mental image is that of a corporate hydra, the brand seared and scabbed upon its breast.
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Todd Malicoat has put together a simple yet effective guide to Digg for search marketers which is packed with stats on Digg usage, the traffic which Digg can bring to a site, the aftershock of linking and continued traffic and references to some of the best articles out there about Digg, which are penned by [...]
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As blogs have gained a wider audience some publishers have started paying attention to them as a source for new writing talent.
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Bloggers are scoring rich paydays by   turning their online diaries into books, but some publishers   say the craze could fizzle out with a glut of new titles   destined to yield disappointing sales.
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In this article you'll learn about several effective online marketing techniques (such as article writing for ezines, blogging, joint ventures, etc.) and how to implement them. By Terri Seymour. 0107
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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Blogs and wikis are wonderful tools, but they can devolve into the online equivalent of grunting apes.
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Automattic and KnowNow hook up to deliver hosted WordPress blogs to the enterprise set. With Six Apart offering a similar service, the age of the corporate blog is dawning. And check out how a
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Microsoft&#39;s MSN division has launched a test version of a free blogging service aimed at consumers, its first attempt to provide this popular activity for the mass consumer market.