Google Promoting Google Base Listings in Product Searches
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Google Promoting Google Base Listings in Product Searches In preparation for the online holiday shopping season, Google plans to integrate Google Base into its main web search results.  According to information a Google official shared with those attending the Professional eBay Sellers Alliance (PESA) Summit, Google will be serving an alternative Google Base search box when [...]
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The logic behind Google (GOOG ) Desktop Search is simple enough: Why shouldn&#39;t the best tool for finding things on the Web do equally well at helping people search their own computers?
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Ads served to search query results based on category rather than keywords.
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Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike.  This week we take a look at what's new and improved in shopping and product comparison search engines.
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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(InfoWorld) - Valentine's Day is months away, but Google displayed its ardor for developers by delivering to them this week a programming equivalent of a box of chocolates and a dozen red roses. With several new and upgraded programming tools, Google continued it courtship of external developers, a group it considers key for the successful adoption of its online services. The new toolsÂ make it easier for developers to access functions in Google's search engines, Base repository of product listings and lightweight 'gadget' Web applications. Google also introduced aÂ search engine tuned to find publicly available source code. Despite its size and might, Google believes that it benefits greatly from allowing programmers that aren't on its staff to build Web applications that use Google services and data. These can be hobbyists, professional programmers or corporate developers. These external coders often come up with applications, plug-ins and Web sites that extend and enhance Google services in ways that Google staffers don't think of. For example, Google Maps has become the core to myriad "mashups" from external developers. Other large Internet companies that woo external programmers with incentives and tools include Yahoo Inc., Amazon.com Inc. and eBay Inc., all for similar reasons behind Google's outreach efforts. This week, Google upgraded its AJAX Search API (application programming interface), designed to simplify adding a search box to a site and displaying results without taking users to a separate page. The API also allows the creation of applications that use Google search functions. Meanwhile, Google also created a new utility that automatically feeds inventory data to Google Base from stores hosted by Amazon.com Inc., eBay Inc. and Yahoo Inc. on their respective e-commerce platforms. This new Store Connector is designed to save online store developers from manually entering their product listings into Google Base. Products listed on Google Base can appear in Google.com search results, with a link to the store selling them. Another overture toward external developers this week was the release of almost 1,300 'gadget' mini-applications for use in non-Google Web sites. Previously, they could only be used in Google sites. In addition to benefiting site publishers, the wider availability of these gadgets will provide more exposure for external developers who have created them. Finally, Google unveiled a new search engine intended to simplify the often tedious and time-consuming task ofÂ finding source code online. Unlike the Google.com Web search engine, this one crawls deeply into program files and returns snippets from lines of code with links to the file they belong to.
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Blog: Company kicks off its Search Suggest feature, designed to save users time by offering search suggestions on which they can click.
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Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Links to this week's topics from search engine forums across the web: Live From SES Sweden - AdSense verses Affiliate Programs - Google Is Now Indexing Pop-ups - Redirects, Frames And Cloaking - Do You Avoid Content Targeted Listings? - Image Ads On Google Adwords - The Right way to Count Links?
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Best known for its popular search engine, Google is rapidly rolling out new products and muscling into Microsoft's stronghold: the computer desktop. The competition means consumers get more choices and better products.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Google Inc. is enabling users to find and print coupons from merchants listed in the online search leader's index of local businesses, adding to a slew of free features designed to attract more traffic to its Web site.
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The core business of Internet search engines is being threatened by the evolution of new generation of content providers. The search engines like Google or Yahoo make money by indexing the web sites all over
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Google may have plans to expand its search engine beyond static text.
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Google announced patent search, built on the USPTO&#8217;s database. There&#8217;s a series of questions that accompany every Google product launch:  Why are they doing this? Do they intend to monetize this? How will this affect the competition? (Not really relevant here.)  This is basically a more user friendly version of the USPTO site.  Will Google serve ads against the searches? [...]
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Google appears to be promoting itself more aggressively in advertisements alongside search results.