Sony Computer to launch worldwide sales of new PS2 console in Nov
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TOKYO, Sep 21, 2004 (AFX-UK via COMTEX) -- TOKYO (AFX) - Sony Computer Entertainment Inc, the game unit of Sony Corp, will roll out worldwide a new, smaller version of the PlayStation 2 game console from the start of November, company President Ken
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Sony Corp. on Tuesday showed a smaller book-size PlayStation 2 going on sale worldwide next month that will help the Japanese electronics and entertainment giant cut costs as video-game consoles continue to drop in price.
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Sony Corp. announced a price more fitting of a video-game machine than a slick movie-playing gadget for its new PlayStation Portable - 19,800 yen ($186).
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CULVER CITY, California  - Sony Corp  will  launch a lighter, slimmer model of its PlayStation Portable  handheld video game console in September for about $170, the  company said on Wednesday.
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MAKUHARI, Japan  - Sony Corp. said on Friday it  would launch the latest version of its blockbuster racing game  software "Gran Turismo" in December in a potentially strong  boost for holiday sales of its PlayStation 2 console.
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TOKYO Sony on Tuesday showed a smaller, book-size PlayStation 2 that will go on sale worldwide next month as it fights to keep the lead in the competitive video game market.
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TOKYO - Sony Computer Entertainment Inc. (SCEI) will roll out in Japan a handheld video game system on Dec. 12 called PlayStation Portable (PSP), priced at Â¥19,800, or about $185.
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Sony Computer Entertainment Inc. said Wednesday it will release its PlayStation Portable game console in Japan on Dec. 12 at a price of 20,790 yen, surprising many who had expected it to cost far more.
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Sony of Japan said Tuesday it will begin selling a more compact version of its PlayStation 2, the Guardian reported. The company, at its London announcement, said the new model&#39;s noise level is about 75 percent
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The Sony PlayStation will sport a new look come November.
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Japan's Sony Corp is expected to unveil a  smaller version of its popular PlayStation 2 game console on  October 26, The Hollywood Reporter said on its Web site, citing  retailers and industry analysts.
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Sony's PlayStation 2 has sold a reported 115 million units worldwide making it the best selling console in history.
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(InfoWorld) - Sony is confident it will hit shipment targets for its recently launched PlayStation 3 game console, its president said Thursday. Prior to theÂ launch of the PS3 in November, Sony said it would ship 2 million consoles this year in Japan and the U.S. and 6 million by the end of its financial year in March 2007. Those targets remain achievable and won't be changed, said Ryoji Chubachi, Sony president and chief executive officer of the electronics business, in a briefing with reporters at its Tokyo headquarters. "With the PS3 the bottleneck has been availability of blue lasers but now production of those has been launched in volume," he said. "We did take time preparing ourselves but as of today we have reached our target production rate. Based on projections for this year we will reach [the PS3 shipment targets]." The PlayStation 3 was launched in Japan on Nov. 11 and in North America, Hong Kong and Taiwan on Nov. 17. Around 81,639 PlayStation 3 consoles were sold over the launch weekend in Japan, according to market data from Media Create. Demand for the console vastly outstripped supply but sales have dropped each week since the launch due to scarcity, according to the figures. Media Create estimates 42,099 units were sold in the first full week of sales and then 32,622 units in the week from Nov. 20 to Nov. 27. For the following week, the latest for which data is available, sales were lower still at 31,436 units, the company estimated. The PlayStation 3 had been due to launch in Europe in November but the laser shortage meant Sony postponed the European launch until March 2007. That date remains unchanged, said Chubachi. The executive also said that Sony will keep looking at ways of reducing the manufacturing cost of the console so that it can turn a profit on the PS3 as quickly as possible. Traditionally, game console makers have sold their machines at cost or a loss and then relied on game software sales to make a profit. In the case of the PS3, production costs are high and losses run at between $240 and $305 per console sold, according to a parts breakdown by iSuppli Corp. One of the reasons the PS3 is relatively expensive is the Cell processor that sits at its heart.Â Developed by Sony, Toshiba, and IBM, the chip is one of the most powerful yet developed and last year Sony created a team to look at how to use the chip in applications other than gaming. Chubachi said the team remains focused on this task but he declined to detail when the Cell might find its way into a television or other consumer electronics product.
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Sony Corp  will launch a cheaper model of its PlayStation 3 in the United States, hoping to attract more buyers as it goes up against rival game consoles from Microsoft and Nintendo this holiday.
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Sony Corp. said on Friday it would launch the latest version of its blockbuster racing game software "Gran Turismo" in December in a potentially strong boost for holiday sales of its PlayStation 2 console.
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Nintendo's DS handheld and Sony's slimmed-down PlayStation2 will launch in November
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Sony&#39;s anticipated PlayStation Portable (PSP) has virtually sold out on its debut day in Japan - the launch outside Japan will follow next year.