Applying the 'community' ideal to Web advertising
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Business leaders in the Web advertising and network-building industries convened today at Fordham University to discuss how they can remake the Web advertising model so that it helps forge communities the way Web sites already do.
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Alternative browser features protection against online scams.
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Users will be able to choose whether their pages are revealed to outside search engines.
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The web as your auld grannie might have wished it
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Open source pioneer, OpenAds, is shaking up the online advertising community, one web publisher at a time.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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On the PaymentBlogger.com site today, there's a quick tutorial on getting the OpenAds advertising management system installed and working.   With Nicks great post on selling links I thought I would follow up with a quick how to setup OpenAds and how to integrate it into your Wordpress or Drupal sites.   He steps through the process of setting up OpenAds with a series of screenshots of the interface and descriptions on what needs to be done. The actual install is only about a five step process. They also include links to WordPress and Drupal components to make integration.
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For anyone who has been using open source for a while, the current commercial enthusiasm for communities, collaboration, and all things Web 2.0, is rather amusing.  After all, the idea that users are not to be regarded simply as passive and grateful recipients of whatever is handed down to them from on high, but need to be treated as partners and participants who can make valuable contributions to the formulation and development of new products, is central to the way that free software works.  But some companies that are starting to dabble with Web 2.0 ideas are discovering that you have to be careful what you wish for when you solicit this kind of user feedback.  Just ask Michael Dell.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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A vast online network is being used to promote social and environmental responsibility.
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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Relevancy is the key to contextual advertising, and online contextual advertising is big business. That&#8217;s a no-brainer, as all web and software heavyweights are vying to make the most of contextual advertising.  How is relevancy measured? And how is that used to shoot the most relevant of ads based on what you do online?  Microsoft, [...]
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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When it comes to advertising on the mobile Web, online retailers are treading carefully. But some say they have found enticing success from early marketing efforts.
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The project will allow technology enthusiasts to help filter sites and rank search results, using a community model akin to that of Wikipedia.
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Tips for improving the efficiency of job searches on the Web.