Yahoo buying ad network for &#36;300 million
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Yahoo Inc. is buying online advertising network BlueLithium for $300 million in cash, building upon an expansion aimed at ending a financial malaise that has ravaged the Internet pioneer's stock price.
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Yahoo Inc. has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s MSN sites in the United States and overseas by one year through June 2006, Yahoo said on Thursday.
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Microsoft's $44 billion bid for Yahoo translates into nearly $1,200 for each unique monthly visitor to Yahoo's web sites. You want more metrics? We got 'em. Get your red-hot data here!
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(InfoWorld) - Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market. Yahoo acquired between 35 percent and 50 percent of Tyroo for an undisclosed amount of money, said George Zacharias, managing director of Yahoo India, in a telephone interview Wednesday. Tyroo, based in Gurgaon, places advertisements on a network of about 1,200 Web sites. Its service is suitable for smaller businesses, allowing them to design graphic or text-based ads and choose Web sites that will bring them a targeted audience, said Harish Bahl, CEO of Smile Interactive Technologies Group, of which Tyroo is a part. The advertisers do not need to have their own Web sites -- which small Indian businesses often do not have -- since buyers can contact them via e-mail or SMS (short messaging service), he said. Yahoo started its search-based advertising business in India about eight months ago and so far has a few thousand small advertisers, Zacharias said. There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing, he added. The deal with Tyroo will allow Yahoo to grow its business with third-party publishers in India while it prepares to bring its revamped advertising system,Â code-named Panama, into the country, along with technology itÂ acquired from Right Media, Zacharias said. Yahoo announced in April that it would buy the remainder of Right Media, an online exchange where advertisers and publishers can buy and sell display advertising on Web sites. The relationship with Tyroo will continue after the Panama and Right Media technologies are introduced to India, Zacharias said. The companies will also integrate their back-end systems so that advertisers on Yahoo and Tyroo can access to each other's networks, Bahl said. The companies will remain independent, however, he added. The news comes a day afterÂ Yahoo reportedÂ disappointing financial results for its second quarter. Net income declined to $161 million, or $0.11 per share, down slightly from $164 million, or $0.11 per share, for the same period in 2006. Yahoo net income fell year-over-year in a quarter that saw Yahoo leadership change hands amid criticism that the company failed to capitalize on the explosive growth of the search-engine advertising market. Revenue excluding traffic acquisition costs was $1.2 billion. The company lowered its earnings guidance for the current quarter.
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Ads chemical romance Search engine behemoth Yahoo! has ramped up its service for advertisers by acquiring privately held global ad network BlueLithium for $300m.â¦
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Microsoft Corp on Friday said it had offered to acquire Yahoo Inc in a proposed cash and stock deal valued at $44.6 billion.
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Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.
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Yahoo Inc.  said on  Wednesday it would acquire Rivals.com, a site for fans of  college and high school teams, bolstering the Internet media  company&#39;s place as the top U.S. sports site in audience terms.
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Microsoft Corp   offered to buy Yahoo Inc  for $44.6 billion, in a bold  bid to transform two ailing Internet businesses into a worthy  competitor for market leader Google Inc .
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Yahoo Inc. is buying e-mail service Zimbra Inc. for $350 million in an all-cash deal that may open a new revenue channel for the slumping Internet icon.
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Microsoft offers to buy the search engine company Yahoo for $44.6bn in cash and shares.
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InfoWorld - Microsoft has offered to buy Yahoo for around $44.6 billion in cash and shares, to better compete with Google in the market for online services.
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Yahoo! gets into the game with its latest acquisition.
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Yahoo has apparently offered $900 million for social networking site Facebook, media reports indicate. The offer is still being considered and negotiations said to be ongoing.
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Yahoo Inc. has acquired a stake in Indian Internet advertising company Tyroo Media Pvt. Ltd. to help it capture more of the country&#39;s fast-growing online ad market.
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Time Warner Inc's AOL said on Tuesday  it has purchased online affiliate marketing network buy.at as  part of a strategy to bolster its Internet advertising  operations.
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The acquisition gives Yahoo more ammunition against online ad rivals Google and Microsoft.