Seven Steps to a Green Data Center
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Surging data center power usage is building to a potential crisis, but there are many steps that IT managers can take today to start reducing power consumption without making a huge investment -- or sacrificing performance or availability.
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The software maker launches MSN Green, a site packed with eco-info. It will be interesting to see the appetite is among advertisers and readers.
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Virtualised SAN and NAS bid for your storage grid
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By Dubie, Denise  Getting rid of obsolete computer gear isn't as simple as it used to be. The threat of data loss, coupled with increasingly stringent environmental regulations, has IT pros rethinking their disposal methods.
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Cool, but efficiently so As part of its sustained PR campaign to persuade the IT industry that it is greener than David Cameron, IBM invited a bunch of tech journalists to see its new, tree-loving data centre at its London HQ this week.â¦
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(Source: Liebert)  Cooling accounts for 35% of data center energy consumption. Discover strategies that can reduce cooling energy costs by as much as 40%, including simple steps you can take to get more from your existing cooling system and emerging technologies that can increase cooling capacity and data center density.
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(InfoWorld) - Computer maker Dell's solution to the datacenter energy crisis is to market more energy-efficient versions of its PowerEdge line of servers. Dell is scheduled to introduce on Monday the PowerEdge Energy Smart model 1950 and 2950 servers, which the company claims deliver a 25 percent improvement in performance per watt compared to the standard 1950 and 2950. The announcement follows Dell's September launch of Energy Smart OptiPlex business desktop computers. The Energy Smart server features include a processor that draws only 40 watts of power versus the 65 watts or 80 watts drawn in standard servers. Energy Smart servers will also offer only 2.5-inch disk drives, smaller than the typical 3.5-inch drives. Those design changes may diminish performance in a way some customers would find unacceptable, said Jay Parker, director of PowerEdge Servers in the Dell Product Group. But for others, the goal is energy efficiency. "We would expect somewhere in the 10 to 20 percent range of our customers to be interested in this product and to ultimately migrate to this. But there is a whole other set of customers who need more configurability or [for whom] power efficiency is not a priority," Parker said. The Energy Smart servers also feature redesigned power supplies and cooling fans, as well as software that regulates the processors and memory to power the server up and down as computing demand changes. Vendors of servers, desktops, and other enterprise hardware are on anÂ energy-saving kickÂ these days, addressing the need to cut datacenter power consumption. The lifetime operating cost of powering servers and cooling them with air conditioning is becoming more of a concern to datacenter managers than the price of the server itself. Hewlett-Packard unveiledÂ on Nov. 28 what it calls "Dynamic Smart Cooling" for datacenters. Heat sensors on server racks send signals to a control panel that adjusts the air-conditioning output. HP's technology doesn't address the energy problem as directly as Dell does by making the server energy-efficient, Parker said. "You have to optimize the server, because ultimately that has a huge ripple effect on the other infrastructure pieces in the datacenter. In our mind [HP's technology] seems to ignoreÂ the first obvious step, which is to address the server itself," he said. Pricing for the Energy Smart 1950 starts at $2,449, $100 more than the standard 1950, Parker said. Pricing for the Energy Smart 2950 starts at $2,619.
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s your company reducing energy consumption in its IT equipment and using technology to conserve energy and lower carbon emissions? Or do you know of a company that is a green IT innovator? Computerworld is conducting a search for companies that are implementing smart, efficient strategies to achieve "green IT." WeCre not looking for companies with general @greenA policies & practices or vendors with green technology solutions -- weCre specifically looking for end-user companies that are employing green practices in IT.
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(Source: Lefthand Networks)  This white paper details the true cost of storage and server sprawl, proven approaches to virtualizing servers and storage, and how to maximize ROI using virtual machines on iSCSI SANs.
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The leading vendors in the data warehousing market are running scared of new entrants to the market that are offering data warehouse appliances (i.e. pre-integrated hardware, software, storage combinations) that can offer greatly superior performance at a significantly lower price.  In this white paper we will dispel the 'fog of war' that currently pervades the data warehousing landscape, dismissing those question marks that are irrelevant and gratuitous, but highlighting any genuine issues that need to be addressed.
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Opteron to gain power preservation tech - and other goodies
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A proposal to use 'green data centers' to provide Internet and other services for consumers and small businesses in the U.K. is decidedly content-free, Techworld's Chris Mellor writes.
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Green ITÂ is something of a chameleon that appeals to different users on different levels. From a 10,000-foot perspective, it's hard to knock the benefits of energy efficiency, recycling and vendors working side by side with users to promote the green agenda. However, many users are finding it difficult to adopt a technology that is not characterized by a wide selection of physical products that they can buy and implement in their IT infrastructures today.
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An AMD study has revealed changes in global data center energy use.
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Buy new servers more often - it'll make you greener.... Intel has kicked off a campaign to make data centres more efficient and less environmentally damaging. Paradoxically, one of its key messages seems to be that companies need to refresh their servers - ie. buy new ones - more often.â¦
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Green tech financiers share tips for spotting sustainable start-ups.
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3.0 already? Better toss the 2.0 rubbish Virtualization has become somewhat of a Wild West for the data center market, promising streets paved with gold for IT groups - and endless riches for the vendors hawking this new-age server slicing technology.â¦