Poor choice of words clouds Reebok's message
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The words caught me by surprise. Maybe that was the point. But they not only got my attention, they shocked me.
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Customers buying Timberland shoes now have something to think about other than style, comfort, and price - global warming.
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Comment Dirty, and getting dirtier
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This retailer's still trying to loosen up.
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Downbeat news shows up in the retailer's Form 8-K.
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Marshall University football coach Bob Pruett has apologized for using a term some consider a racial slur, a newspaper reported. In his weekly news conference leading up to Saturday&#39;s game, Pruett called the
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A month ago, Tirunesh Dibaba of Ethiopia thought there was a decent chance she could contend for the world record in the women's 5,000-meter race at the Reebok Boston Indoor Games. But that confidence was eroded somewhat over the last couple of weeks because she had altered her training in hopes of qualifying for the World Cross Country Championships scheduled ...
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Perhaps it's time for the New York Knicks to come up with a new marketing slogan.
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China has kicked up a stink over a Nike footwear advertisement in which U.S. basketball star LeBron James takes on and subdues a series of traditional Chinese characters ranging from a cartoon kung fu master to a couple of dragons.
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Folks back in the United States are searching for an explanation to their basketball team&#39;s misfortunes.
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Blog: Press photographers aren't happy with a new NFL rule that will require them to wear vests with Canon and Reebok logos.
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The company needs to focus on its core brand rather than launching new products.
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Another interesting piece about the low-life world of ticket reselling surrounding professional sports in Boston -- particularly the Red Sox ( "StubHub site offers Green Monster seats before Sox do," Feb. 9 ). StubHub seems like an especially crummy bunch. So crummy, in fact, that The Boston Globe will probably stop accepting their advertising business. Right?
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Reebok International Ltd. is turning its attention to the growing US Hispanic population, starting with an ad campaign promoting Reebok&#39;s ties to the wildly popular Chivas soccer club in Mexico.
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Footwear maker repositions struggling non-core brands.
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The World Cup soccer tournament helped lift Adidas profits in 2006, but the German sportwear maker warned Wednesday that earnings growth would slow this year because of difficulties at US unit Reebok.
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James Rodgers in Moscow reports on the fashion for using English words, especially in Russian business circles.