Advertising: This Yearâs Super Bowl Ads to Be Gentle and Sweet
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No matter how rough the action gets when the New England Patriots meet the New York Giants, the advertisers will be playing nice.
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After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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Impotence treatment Cialis is returning for a second round of advertising on this year's Super Bowl, the most-watched U.S. television event, with a 60-second commercial showing flirtatious moments between middle-aged and elderly couples.
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The online news site USA Voice isn't going to win any kudos from media critics. Not for its top story Monday, "Super Bowl Ads Don't Live Up to the Hype." And not for its Fox News-style slogan, "USA Voice: Honest and Unfiltered."
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The past season, thanks to good marketing, was for the most part sleek and flat.  A few examples of individual acts, gestures or encounters gave it texture and color.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.
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The company wants to charge more money for ad time during the Super Bowl.
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Advertisers at this year's Super Bowl  hark back to the familiar in new commercials for TV's biggest  event, dusting off celebrities from decades ago and putting  childhood icons into the spotlight.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
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For people who watch Sunday's Super Bowl on high-definition TV sets, the commercials will look as sharp and lifelike as the game itself -- except when they don't.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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A lot of men and women will watch the Super Bowl next week but they probably won't be focusing on the same aspects of the game.
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Even before kickoff, the Super Bowl has its first advertising casualty - the Ford Motor Company withdrew a commercial from the game in the face of complaints.
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The US food maker announces changes to its advertising policy as part of a campaign to encourage healthy eating.