Advertisers Muscle Into RSS
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Over on the Rojo blog  Chris writes:  "Thanks very much to Steve Gillmor for alerting us to a bug in how we, and other aggregators, were parsing New York Times RSS feeds. In short, stories older than 7 days or so were linking to abstracts of the articles, not the full articles themselves. This is something we will fix. Steve speculated that perhaps the "Times doesn't want server-based aggregators such as Bloglines and Rojo to consistently allow permalink access beyond seven days." Fortunately we don't see any evidence of that and in fact believe NYT has done a great job in making their content available via RSS, particularly by including a specific "partner" parameter on the URL for RSS aggr ...
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Really simple syndication is worming its way into the heart of the U.S. government, as agencies discover it's a good way to distribute information. By Daniel Terdiman.
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New interactive ad format would give advertisers new ways to reach users online.
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Ad costs hit bottom line but subscriptions grow.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Four publishers band together to boost their online ad sales.
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When jet-setters began flocking to an exclusive social-networking Web site reserved for the rich, they got the attention of an online community's most valuable ally: advertisers.
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By Bob Rayner  Media General Inc. has joined a national consortium of newspaper companies that is working with Yahoo! Inc. to deliver search, graphical, and classified advertising.  The alliance has more than 200 papers.
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Startups help customize media preferences for getting the information you actually want online.
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Users of the Internet Explorer click on ad banners four to five times as often as Firefox surfers, Adtech AG, a service provider for Internet ads, has determined (PDF).
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Just as people currently use newsreaders to read syndicated text from blogs and news sites, a few hackers are creating applications that let users view syndicated video feeds. Think of it as TiVocasting. By Daniel Terdiman.
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Radio station owners are putting up more and more video fare on their Web sites â from a simple camera in the broadcast booth to exclusive coverage of special events â to tempt both listeners and advertisers.
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Performers are turning to video sites that share ad revenue or pay by number of viewers.
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This old media company is capitalizing on growth initiatives.
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Newspaper publishers are relying on the home delivery of free samples, paid for by advertisers, to raise paid circulation figures.