Marketing Execs Eye 'Oprah' Giveaway
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Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" &#151; and an event that marketing executives say could set a new bar for product placement.
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Oprah Winfrey and ABC will team up to create two new reality shows, one that encourages creative philanthropy, another bent on helping families in financial crisis.
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Oprah Winfrey will make her radio   debut on Monday on a new channel by XM Satellite Radio Holdings   Inc., which hopes the media powerhouse can bring her legions of   loyal fans to the nascent service.
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On the premiere of her 19th season, talk show host Oprah Winfrey presented each audience member with a new car. The audience had been chosen because their friends or family had written that they needed a new car. Oprah surprised each member with their ...
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Television host Oprah Winfrey had a  surprise for the 276 members of her studio audience when she  opened the latest season of her daytime talk show on Monday --  she gave them all new cars.
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On her program Monday, Oprah Winfrey and her design expert Nate Berkus unveil his latest miracle: building a dream house for a couple in order to give their three young daughters a second chance.  The segment is part of a preview for Winfrey and Berk...
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Some advertising executives think point-of-purchase advertising may yield the highest increase in sales.
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_ In addition to advice, encouragement and inspiration, Oprah Winfrey had a special gift for every member of her audience _ a $28,000 car.
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Forget the Super Bowl. Oprah Winfrey has her eyes on Super Tuesday.
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Oprah Winfrey has chosen Eckhart Tolle's "A New Earth," a self-help guide by the author of the million-selling "The Power of Now," as her latest book club selection.
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Forget the girl of YouTube videos. The real Obama girl is doing her part for the candidate. Talk show host Oprah Winfrey plans to hold a Sept. 8 fundraiser for Democratic hopeful Barack Obama at her palatial estate near Santa Barbara, Calif., according to campaign spokesman Dan Pfeiffer.
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Talk-show host Oprah Winfrey plans to be in her birthplace of Kosciusko, Miss., to dedicate a state-of-the-art Boys & Girls Club.  The estimated $5 million facility, which is scheduled to open in a few weeks, houses a gymnasium, computer lab and garden.
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Tom Cruise and Oprah Winfrey will host the annual Nobel Peace Prize concert in Norway on Saturday.
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LOS ANGELES  - While syndicated talk  show "The Oprah Winfrey Show" is in repeats until its season  premiere Sept. 13, a special, brand-new episode will air  Thursday that features Gwyneth Paltrow's first interview as a  mother.
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Daytime television queen Oprah Winfrey is getting her very own TV channel.
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Chat show queen Oprah Winfrey celebrated the opening of her 19th season on US TV today by surprising each of her 276 audience members with a new car.
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Oprah Winfrey celebrated the premiere of her 19th season by surprising each of her 276 audience members with a new car.