Eyes on Google, Microsoft Bids $44 Billion for Yahoo
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If consummated, the deal would instantly redraw the competitive landscape on the Internet and escalate the battle between Microsoft and Google.
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Microsoft offers to buy the search engine company Yahoo for $44.6bn in cash and shares.
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Internet-centered programs that compete with the core products of Microsoft are a driver of its bid for Yahoo.
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Google Inc. raised the specter of Microsoft Corp. using its proposed $42 billion acquisition of Yahoo Inc. to gain illegal control over the Internet, underscoring the online search leader's queasiness about its two biggest rivals teaming up.
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Technology giant Microsoft Corp   said on Friday that it had offered to acquire Internet  media company Yahoo Inc  for $44.6 billion in cash and  stock.
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With Google Inc.  taking a  dominant lead in the Internet search market, it looks  increasingly likely that Microsoft Corp.  could make a  large acquisition, such as of Yahoo Inc. , Merrill  Lynch said on Friday.
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Yahoo Inc's board met by telephone on  Friday and discussed strategy for getting Microsoft Corp to  raise its $42 billion offer for the company and the possibility  of hiring Google Inc to run Yahoo's search, the Wall Street  Journal said.
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Microsoft Corp.'s proposed $42 billion purchase of Yahoo Inc. would establish the world's largest software maker as a "strong No. 2 competitor" against online search leader Google Inc., Microsoft CEO Steve Ballmer said Monday.
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Google Inc  fired back on  Sunday at Microsoft Corp's  $44.6 billion bid to  acquire Yahoo Inc , accusing Microsoft of seeking to  extend its computer software monopoly deeper into the Internet  realm.
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BOSTON/SEATTLE  - Yahoo Inc's   second-biggest shareholder urged Microsoft Corp  to  raise its $42 billion bid for the Web pioneer and warned Yahoo  it has few options other than to accept, raising pressure for  them to seal a deal.
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Yahoo Inc  would  consider a business alliance with Google Inc  as one  way to rebuff a $44.6 billion takeover proposal by Microsoft, a  source familiar with Yahoo's strategy said on Sunday.
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With Microsoft bidding nearly $45 billion to buy Yahoo, Google has begun to lay the groundwork to try to delay, and possibly derail, any deal.
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Privacy groups are promising a fight before U.S. regulatory agencies if&#160;Microsoft&#39;s offer to buy Yahoo&#160;for $44.6 billion is accepted, and the deal could face significant hurdles in Europe as well.Microsoft announced that it&#160;sent an offer to Yahoo&#39;s board of directors&#160;on Thursday, going public with the news Friday morning. Immediately, the executive directors of the Center for Digital Democracy (CDD) and the Electronic Privacy Information Center (EPIC) said the acquisition would raise serious privacy concerns.CDD will press the U.S. Department of Justice, the Federal Trade Commission and Congress to &quot;scrutinize this deal and impose the needed safeguards for it -- and the industry,&quot; said Jeffrey Chester, CDD&#39;s executive director. CDD and EPIC tried to stop Google&#39;s proposed acquisition of online ad service DoubleClick on privacy grounds before the FTC last year, but the FTC approved the deal in December.The Microsoft-Yahoo deal, if consummated, would &quot;create a powerful interactive Internet duopoly in online media,&quot; Chester said. &quot;Google and Microsoft will have inordinate power to shape the online communications marketplace, including journalism, entertainment and advertising. There are consequences to democratic societies everywhere, as two digital gatekeepers are likely to control how the Internet and other interactive media evolve.&quot;The proposed deal also underscores a need for new laws or regulations that protect consumer data, Chester added. &quot;In an era when individuals are increasingly conducting their personal, social and political lives online, the corporations that control the digital experience will have a far-reaching influence over every aspect of society,&quot; he said. &quot;Consumers will be more vulnerable to having their personal information become the property of the GoogleClick&#39;s and Microhoo&#39;s.&quot;But the DOJ and FTC may have little grounds to oppose a Microsoft/Yahoo merger, said Professor Keith Hylton, who specializes in antitrust issues at the Boston University law school. While Microsoft and Yahoo compete in some areas, Microsoft could argue this a &quot;vertical&quot; merger that largely expands its online services, but largely doesn&#39;t eliminate competition, he said.&quot;I think Microsoft is trying to ramp up in the online services/online ad revenue business,&quot; Hylton said. &quot;Microsoft is a small player in that area, and Google is a big player. This is a merger of two firms trying to compete against a big monster out there -- Google.&quot;But the deal could face more hurdles in Europe. If the deal allows Microsoft to take components of Windows online, and &quot;in the process increases Microsoft&#39;s dominance of the market for PC operating systems,&quot; then the European Commission would have to prohibit the deal, said an antitrust lawyer in Europe who asked not to be identified.European Union merger rules prohibit dominant companies from increasing their dominance, the lawyer said.The combined company would likely have sell off an instant-messaging service, added a European Commission official familiar with the competition department. &quot;I can&#39;t see how Microsoft/Yahoo would be allowed to keep both instant-messaging services,&quot; said the official, who also asked not to be identified.Microsoft campaigned for federal regulators to block the Google-DoubleClick deal, partly on antitrust grounds. But Google argued the acquisition would join two companies operating in different online markets.This week, Judge Colleen Kollar-Kotelly of the U.S. District Court for the District of Columbia extended antitrust scrutiny of Microsoft for two years. But the U.S. government&#39;s antitrust case against Microsoft was based on its desktop and server operating systems, not online services. If anything, the old antitrust case could help Microsoft make the case for approval of its acquisition of Yahoo, Hylton said.&quot;I assume Microsoft people can say, &#39;Look, we&#39;re already under a microscope, doesn&#39;t this suggest we&#39;re less likely to do anticompetitive things?&#39;&quot; Hylton said.But a consolidating online market means users will have their data held by a small number of companies, said Professor Joseph Turow, at University of Pennsylvania school of communication.&quot;Microsoft&#39;s decision to buy Yahoo is a direct result of the decision by the FTC to allow Google to purchase DoubleClick,&quot; he said. &quot;It is further evidence that despite the appearance of unlimited choice in the new media environment, people&#39;s activities will be tracked and shaped by a very small number of companies who care far more about surveillance and targeted advertising than the public interest.&quot;The public needs to demand privacy scrutiny in the proposed deal, he said. &quot;The federal government, which should have been the guardian of the public interest, has dropped the ball.&quot;(Additional reporting by Paul Meller in Brussels.)
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What would Microsoft gain by swallowing Yahoo for a proposed $44.6 billion? CNET News.com contrasts combined stats with Google's.
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Microsoft Corp   offered to buy Yahoo Inc  for $44.6 billion, in a bold  bid to transform two ailing Internet businesses into a worthy  competitor for market leader Google Inc .
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Software giant Microsoft urged Yahoo to accept its "generous" 44.6 billion dollar takeover offer, adding it hoped to get a quick response from the major Internet player.
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SAN FRANCISCO/NEW YORK  - Yahoo Inc would consider a business alliance with Google Inc as one way to rebuff a $44.6 billion takeover proposal by Microsoft, a source familiar with Yahoo's strategy said on Sunday.