Advertising: General Motors to Change Ad Agency
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G.M. shifed the national creative assignments for the Buick and GMC brands to the agency that creates national campaigns for Pontiac.
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General Motors aims to restructure its loss-making European operations without resorting to involuntary redundancies or shuttering any
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Protests from seven safety groups prompted General Motors Corp. (GM.N) to pull a television ad that shows a young boy driving a Corvette sports car so recklessly that it goes airborne, officials of the automaker said on Wednesday.
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No. 1 automaker&#39;s plan may affect 20% of European work force as it aims to save $500Ma year. FRANKFURT  - General Motors, the world&#39;s largest automaker, is expected to unveil a plan this week to cut
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General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills.
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General Motors (GM) is following through with plans to axe 12,000 jobs in the loss-making European division as the car giant bids to trim operating costs by Â£350 million-a-year.
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Two start-ups are coming that will lease, rather than sell batteries to consumers. Isn't this what big, bad GM did?
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DETROIT, Michigan : General Motors Corp. dealers are scaling back their orders for new 2005 model year cars and trucks amid slow sales of older models, the Wall Street Journal revealed.
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DETROIT -- General Motors Corp. is hoping a new flag-waving anthem by John Mellencamp combined with iconic American imagery will help the redesigned Chevrolet Silverado become the country's number one pickup. The ad campaign, which begins Friday, is part of an escalating battle over a lucrative but shrinking segment.
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OCTOBER 20, 2004 (IDG NEWS SERVICE) - The relationship between General Motors Corp. and the software industry will experience some major changes over the next few years as software becomes a more important
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Radio Shack moves into its new Fort Worth, Texas, headquarters next week, and the first department to take up residence will be its 150-person in-house ad agency. But a new marketing director's talks with outside shops may spark the export of at least some of the retailer's &#36;220 million ad account.
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General Motors plans to use Tiger Woods instead as a pitchman in companywide ads for products like OnStar.
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Lagging sales and lower-to-flat net vehicle pricing has General Motors Corp. searching for ways to trim costs, but the world&#39;s largest automaker doesn&#39;t expect drastic operational changes
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General Motors toughened its public stance on proposals that the U.S. carmaker join an alliance with Renault and its sister company, Nissan, adding to uncertainties weighing on the industry as the Paris Motor Show opens its doors Thursday.
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General Motors Corp. has decided to end its sponsorship of CBS' hit series "Survivor," but the world's largest automaker said Wednesday that the decision had nothing to do with the reality show's controversial decision to divide its contestants by race and ethnicity.
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G.M.âs international strategy isnât about focusing on a single brand. Instead, it wants its consumers to be able to choose from a fleet of them.
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General Motors Corp.  on  Wednesday detailed its commitment to building new electric  vehicles as it attempts to shed its reputation for producing  gas-guzzling trucks.