Dems' Ad Buys Show Race Down to 14 States
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Sen. John Kerry and the Democratic Party are limiting television advertising to just 14 states as the fall campaign opens, curbing their ambitions for a broader playing field against President Bush. The shift reduces Missouri, Colorado, Arizona and four Southern states to second-tier status.
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BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
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In Arizona, one House candidate called party officials idiots. In Rhode Island, ad-makers turned a Senate hopeful into a political pinata.
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NEW YORK -- Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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The former first lady's imposing national lead among Democratic voters faded leading up to the 22-state sweepstakes.
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The $2.6 million the candidates have spent on Web banner ads is less than 1% of what they have poured into TV ads.
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There are just eight weeks until Nov. 7, the Election Day on which the nationÃ¢ÂÂs voters will determine which party controls the U.S. Senate and House and 36 of the 50 state governorships. Yet today, Sept. 12, is one of the busiest days on this yearÃ¢ÂÂs primary calendar, with nine states Ã¢ÂÂ Arizona, Delaware, Maryland, Minnesota, New Hampshire, New York, Rhode Island, Vermont and Wisconsin Ã¢ÂÂ holding their primary contests.
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Signaling a new phase in the struggle for control of Congress, House Democrats have reserved time for more than $30 million worth of campaign advertising this fall in roughly two dozen congressional districts, with a heavy emphasis on the Northeast and Midwest.
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Despite Republicans' demands for a new statewide vote and their new radio advertising campaign, the Democratic leaders who control the state Legislature say the governor's election is over.
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The party's presidential hopefuls lead in fundraising and online traffic. But it's too early to put much stock in such indicators.
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Changing course, Democrats have decided to run television ads in Missouri and Colorado, states that earlier this week appeared to have fallen to second-tier status in the party's strategy to win the White House.
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While there has been more Internet advertising activity in this year's presidential race than in the past, the money spent on Web ads still pales in comparison to that allocated for TV commercials, the first-ever study of online political ads found.    The study, released Monday by the Pew Internet & American Life Project, said President Bush, Democrat John Kerry, their political parties and allied independent groups spent $2.6 million to post banner ads on Web sites from January through August...
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Details of a new television ad from Democratic presidential candidate John Kerry:
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A close U.S. presidential race is providing a selective boon in political advertising for media companies, as candidates hone their strategies by state and even city, media buyers and analysts said on Wednesday.
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Here are some of the items the Democratic presidential candidates have purchased during their campaign:
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Republican and Democratic party strategists are rethinking their spending, shoving money for television advertising into states where their candidates need a boost and shaving it from contests that appear safe or hopeless.
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WASHINGTON/NEW YORK  - The presidential election is 14 months away and with as many as 17 candidates now running, U.S. television and radio broadcasters are elated at the prospect of billions more in advertising dollars.