Coke Vs. Pepsi Test Shows Logos 'Brand' the Brain
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NEW YORK  - Whether people prefer Coke or  Pepsi is not just a matter of taste. Knowing which one they are  drinking apparently influences their preference, new findings  suggest.
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The first livery design for the new Red Bull Racing team is &#39;in the can&#39; - so to speak - following confirmation that the paintwork appearing on the team&#39;s interim test car will resemble the famous drinks brand&#39;s packaging.
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Veterans warn there's brand power in those initials
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A new brain imaging study shows that when people tell the truth and lie, they use different parts of their brains. Scientists are exploiting these brain changes to develop an imaging technique
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Because of a group of law students, the makers of a controversial new energy drink have hit a snag in their attempts to register a federal trademark on Cocaine.
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Serious gamblers demonstrate a similar pattern of brain activity to people addicted to drugs, a study suggests.
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Can a rational awareness of flavor chemistry and amine circuitry influence heighten our actual sensory experience of food?
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In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S....
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[T]rane's diary entry and the later MLP discuss the life and death, primarily the latter, of Chris McKinstry, better known around these parts as mindpixel. His Mindpixel Project was an AI experiment; but in that I was never terribly interested. I was more interested in his theories on cognition and the brain as a hypersphere, optimised for surface area.
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Fast company It&#146;s a familiar tension in business. Business people think designers are mere stylists; designers think business people are Neanderthals who forfeit quality for profit. That&#146;s because traditional business runs on logic that is inductive (using observation to prove something works) and deductive (using principles to prove that something must be). But designers rely on abductive reasoning. Huh? It&#146;s ...
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Controversy is brewing over tests of a new pill that would alter, or possibly erase, the impact of painful or traumatic memories.
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Experts pinpoint a brain part that may hold the key to recognising places we have been.
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Cocaine users&#39; brains have a different structure which could affect their ability to judge the consequences of their actions, a study suggests.
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In January, Coke plans to introduce an energy drink called Full Throttle. Coke hopes it will be a better competitor than an earlier entry, the slow-selling KMX.
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With 6,000 characters to memorize, Westerners shudder at the idea reading even the most basic street signs and instructions in Chinese. A new set of brain images shows why: Reading English-style alphabets and Chinese characters use very different parts of the brain.
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A new study confirms a link between common food additives and colorings and increased hyperactive behavior in children.
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Put your shirt back on. I'm talking about Pepsi's Naked juices and smoothies.