An Ad Deal for Google
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The online software pioneer Salesforce.com will help the Internet search leader Google sell ads as part of a partnership.
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Google will now let Website owners who sell advertising through Googleâs AdSense system to review and reject advertisements they donât find appropriate.
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Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" &#151; the interactive capsules designed to bring more pizzaz to Web pages.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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Buys Adscape Media Google is spreading its advertising reach by buying a company which provides adverts within computer games.â¦
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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It joins the battle for mobile users with Google.
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Google Inc. is offering to run small websites' search engines for as little as $100 a year, its latest attempt to make more money from technology that already steers much of the Internet's traffic.
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Microsoft and Viacom team up on ads and content, and Google quickly points to the deal as evidence that the online ad market is plenty competitive.
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Aaron Stanton's effort to make a business proposition to Google Inc. attracts interest around the Web.
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Google shares break through the $500 barrier, buoyed by high hopes for the online advertising market.
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Psychiatric help and vegetables included Google owes its success to putting advertising into parts of our lives where no one has ever put adverts before. Now a new patent illustrates the extent of its ambitions.â¦