Google Audio Ads On The Radio
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Google Audio Ads, the radio advertising division of Google AdWords, is part its development stage and Google is now beginning a limited test of the service, allowing advertisers to purchase radio ads via the automated Google system. From the Inside AdWords blog :  Over the last year, we&#8217;ve been working hard to integrate the dMarc advertising [...]
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Web blows raspberry at the telly Internet behemoth Google has seen its advertising revenues overtake the UK's most popular commercial television channel in the third quarter of this year.â¦
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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I saw an ad in yesterday's NY Times that offered the complete New Yorker magazine archive, including all the cartoons and ads, going back to 1920-something for a bit more than the hard disk would cost. The ad was from J&R, the company that makes the product is Pexagon. $149. Sounds like there might be DRM. I asked for something like this from the music business. A hundred gigs of popular music for $500, all pre-installed on the disk without DRM.  Someone at the New Yorker had this idea too? It's a good one. Bulk content for collector types. Another source of revenue. I want to run my own personal radio station, so having every song of a certain genre or from a certain period makes the diff.
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The radio industry plans to promote itself via high-profile print and on-air ads in a bid to fight back against satellite radio.
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Also: Google Shared Stuff plays well with others. Read these stories and more from around the Web on News.com Extra.
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All your ads are now mobile Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.â¦
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There is a place where the audience for free, over-the-air radio is growing, not shrinking, where new technology allows listeners to pause and rewind songs as they play or to bookmark their favorite tunes.
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Radio broadcasters are considering  technology and business models that may soon allow listeners to  click, listen and buy the tunes they hear on their favorite  radio stations.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  where customers can buy ads via its online ad-buying system.
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Text of report by Indian newspaper The Hindu website on 8 December  Mountain View, 8 December: Google Inc has started testing a long- awaited radio advertising service that represents the internet search leader's most elaborate attempt yet at expanding its financial clout beyond the web.
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Auction site will offer radio spots, in a rival to a similar Google service.
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Google Inc. is making it easier for Webloggers to earn extra cash, while expanding the reach of its search-based advertising. Its Blogger service this week put out a call to bloggers to share in advertising
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Google is turning to Madison Avenue to help convince marketers to buy its more elaborate types of online ads, like click-to-play video.
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The Brits finally move to let people use personal FM transmitters such as the Griffin iTrip to connect their iPods to car stereos. Plus: Zune Hack: Trade Any File, Quick In Listening Post.
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The Internet will receive a greater   share of global advertising spending this year than do outdoor   outlets such as billboards, and it is set to overtake radio   soon, according to new data released on Monday.