Paris Hilton: Marketing 2.0
623095
Chartreuse says, &#145;&#145;If Madonna was Marketing 1.0, then Paris Hilton is Marketing 2.0.&#146;&#146; Why? &#145;&#145;Because she is the queen of links.&#146;&#146; Paris never really talks about herself. She talks about other people . . . the designers of her clothes, the clubs she goes to, who she hangs out with. She has garnered what marketers want, attention. But when ...
638576
Paris Hilton is trying on a new outfit: a hard cover. The model-reality TV star is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose," (Fireside).
371523
Move over, Paris Hilton. We all  have celebrity issues in an age when anyone can create an  online profile, post confessional videos on YouTube, or make  snarky online comments about other people.
521933
A batch of new clubs set to open in Orlando, Florida will bear the name of the famous heiress Paris Hilton. The club's name will be  "Club Paris" and the owner of the club Fereidoun  Khalilian, hopes to open other branches in several other citie...
21188
Socialite heiress Paris Hilton has supposedly grown up and is vowing to change her image by using her name and fame for   good causes.
457638
NEW YORK - Paris Hilton is trying on a new outfit: a hard cover. The model-reality TV star is publishing a 198-page memoir, "Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose," (Fireside)...
691650
EW YORK -Paris Hilton, the hotel heiress famous for being famous, has created a jewelry line of pink sparkles, stars and hearts.
248601
Web 2.0 companies, observe how Loic rolls his product out. It's done personally. Not with a big bang, but with nurturing, one user at a time, at first, then it will fan out, but it will always have the personal touch, because it began that way. In contrast, giving an exclusive to one press person or one blogger can be much less effective. It may get you on top of the ladder for a moment, but the glory fades fast, and then what? And your first impression is in the hands of someone else. What if he or she doesn't like you or your product? (Or worse, if they have a conflicting interest, I've seen it happen.) You could get sandbagged. Most PR firms show you how to do the big bang rollout, because that's all they know. But even the greatest promoters, with the most press credit (I'm thinking of Steve Jobs) won't rely exclusively on the press to carry their product. They guide it, they put their personal signature on it, they create an experience. No doubt in the next few days there will be a lot of rollouts because of the Web 2.0 conf in SF. The only ones you'll read about here, with any positive juice, are the ones that roll out with personality.
12323
Analysis Photos and printing dominate marketing strategy
412048
InfoWorld - The Web 2.0-social networking phenomenon's seemingly irresistible force field has ensnared yet another niche: travel.
338862
Paris Hilton's release from jail may be short lived.
118868
Paris Hilton is moving closer to her apparent goal of world   domination.
560139
Photographs of a Paris Hilton makeout session with a woman at a nightclub have provided a new venue &#151; Hustler magazine &#151; for the hotel heiress and TV reality show star.
565014
Three years ago, as Paris Hilton was about to turn 24, the celebutante got a sense of her worth to the nightclub industry in Las Vegas. She had celebrated her previous three birthdays at Light, the Bellagio hotel-casino nightclub run by the Light Group. But for her 24th, another company swooped in with an offer that trumped the standard private jet to and from L.A., a free stay at a luxury suite, a sumptuous dinner and, of course, free booze.
701264
Found in the search marketing forums: SEO 2.0 Is Born; Google Backlinks Culture; Is Google Analytics Sufficient? and more.
549939
The business networking social media company LinkedIn has announced that they have hired Patrick Crane as their new VP of Marketing. Prior to LinkedIn, Patrick was the VP of Marketing for the Yahoo Network Division and was a major part of the marketing and success of Yahoo Answers. LinkedIn of course, has its own professional version [...]
81589
Celebrity socialite Paris Hilton partied at a Hollywood club, the first time she was spotted at a nightclub after her release from jail last month.