Advertisers go for Super Bowl laughs
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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The networkâs coverage of Super Bowl Sunday and Super Duper Tuesday will meld.
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it
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Call it the ripple effect, or the nipple effect, but Super Bowl advertisers have eased off the hoopla ahead of the National Football League championship game this year following an indecency scandal last year.
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.
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Anheuser-Busch, the biggest advertiser on the Super Bowl, is making good on a promise to clean up its act.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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Advertisers at this year's Super Bowl  hark back to the familiar in new commercials for TV's biggest  event, dusting off celebrities from decades ago and putting  childhood icons into the spotlight.
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October 12, 2004 -- THE asking price of a TV commercial on next year&#39;s Super Bowl is going up again. Fox, which has the rights to football&#39;s ratings-busting showcase, is seeking a record $2.
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Kraft Foods will launch ad blitz to give popular cracker brand a punch of playfulness.
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For those who tune in to the Super  Bowl just for the commercials, there's now a way to watch them  online shortly after they are shown, without having to put up  with all that football in between.
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The New England Patriots like to attribute their winning season to playing as a team. But when it comes to marketing deals, the Super Bowl champions may be victims of their own success.