Sony keeps PS3, margin targets despite headwind
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Sony Corp.  said on Thursday it  has no plans to change its targets for shipments of its  hot-selling PlayStation 3 and operating profit margin,  signaling its recovery is on track despite drawbacks such as  battery recalls.
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Sony's 6758.T delay of the   European launch of its long-awaited PlayStation 3 is stoking   worries about crucial holiday season sales for video game   publishers, nudging down their shares on Wednesday.
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CHIBA, Japan  - Sony Corp. 6758.T on Friday cut   the price of its new game machine PlayStation 3 by 20 percent   in Japan, in a surprise move that will attract more customers   but likely widen losses in its game division.
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TOKYO -- Sony Corp.&#39;s PlayStation Portable isn&#39;t in US stores yet but that&#39;s not stopping Sony from putting a price tag on the much anticipated item.
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The companyâs PlayStation 3 game console has had a shaky start, despite rebounding sales in its bread-and-better consumer electronics.
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Sony Corp. 6758.T shares fell as much   as 2.6 percent on Thursday, hit by another delay in the launch   of its PlayStation 3 game console, but outperformed sector   peers and the broader market by the end of the day as investors   weigh the likely impact of the delay.
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Sales of Sony's PlayStation 3 game machine sales totaled 1.2 million in North America during the key holiday season, the electronics and entertainment company said Monday. The performance gave a lift to its Blu-ray video format because the console also works as a Blu-ray player.
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A widely expected PS3 price cut won't jump-start Sony's sales. What they need is a hit title for gamers.
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Sony Corp.  expects a sharp  increase in the number of games released for the PlayStation 3  this business year, in a move that should help the game  console's slumping sales, the Nikkei business daily quoted the  head of Sony's game division as saying in an interview.
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Sony Corp.  cut the price  of the PlayStation 3 by $100, or 17 percent, in the United  States on Monday, a move that should boost the video game  console's lackluster sales.
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Sony dropped the price on its PlayStation 3 in July - from $599 to $499 for its 60-gigabyte model - and got a bump in sales, but Nintendo&#39;s Wii continued to dominate by posting its largest monthly sales figure of 2007.
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Microsoft Corp.   said on Tuesday it will hold firm on pricing for its  Xbox 360 game console, defying widespread expectations that it  would respond to a price cut by rival Sony Corp. (6758.T) for  the PlayStation 3.
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Sony Corp. (6758.T) shares fell as much  as 2.6 percent on Thursday, hit by another delay in the launch  of its PlayStation 3 game console, but outperformed sector  peers and the broader market by the end of the day as investors  weigh the likely impact of the delay.
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Nintendo&#39;s Wii is still holding the top spot in its home country, but Sony&#39;s PlayStation 3 is gaining ground on the low-cost console. According to Japanese game magazine publisher Enterbrain, Nintendo sold 245,653 Wii consoles during the four weeks ending August 26. Sony sold 81,541 units of the PS3 during that same period.
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Sony's PS3 price cut may not be quite what it seems.
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Sony said Monday that PlayStation 3 game machine sales totaled 1.2 million in North America during the key holiday season, boosting the strength of the company's Blu-ray video format because the console also works as a Blu-ray player.
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TOKYO -- Price cuts for the PlayStation 3 video game console are among the factors Sony is studying as it seeks to break even in its money-losing gaming business next fiscal year, a company executive said Wednesday.