Dell parks itself in PC superstores across Europe
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Picks DSGi for retail love-in DSGi has inked a fat pan-European deal with Dell to punt the firm's notebooks and desktops in stores across 12 countries including the UK.â¦
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NEW YORK -- Dell took the wraps off its holiday lineup this week, showing new printers, plasma televisions, and music players that will soon be available through its Web site.
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The Lenovo 3000 Y410 is available at retail outlets.
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Dell Inc  said it would sell personal computers, printers, monitors and ink supplies in 1,400 Staples Inc  stores in the United States, its latest move into retail after breaking from 23 years of selling directly to consumers.
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(InfoWorld) - Dell has decided build a factory in Poland to take advantage of low labor costs, a well-educated workforce and close proximity to markets in Central and Eastern Europe, including Scandinavia. The U.S. computer maker will spend â¬200 million ($253 million) to erect a state-of-the-art production facility in Lodz, the company said Monday. The plant, which will create around 1,000 jobs, is scheduled to begin producing Dell's Latitude and Inspiron notebooks in the third quarter of 2007. Dell's new Polish facility will cut delivery time of its computers to customers in Central and Eastern Europe as well as Scandinavia by two days, the company said. Dell also operates a factory in Limerick, Ireland. In addition, the company runs customer support centers in Germany, Slovakia, and Scotland.
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Dell is expanding its manufacturing operations in Europe by building a facility at Lodz, Poland to meet increased demand and support the company's growth across Central and Eastern Europe. Scheduled to open in Autumn 2007, the new facility is expected to employ around 1,000 people initially.
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Dell Inc. DELL.O plans to hire   some 1,100 new staff in the U.S. and Slovakia as the world's   largest PC maker expands its development and services   operations, Chairman Michael Dell said on Monday.
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Less-than-direct activities Dell continues to cheat on its twenty-year relationship with the direct sales model. Having fallen behind HP in the worldwide PC market, the Texas manufacturer earlier this month began selling selected desktops through WalMart stores in the U.S. and Canada. It's flirted with indirect sales in Europe. And now, it's in talks with various retail outlets in Asia.â¦
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'Not an open system' Dell is considering an authorised resellers program for Europe, after taking the plunge into the channel in the US.â¦
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(InfoWorld) - DSG International PLC, which operates electronics and computer stores throughout Europe, has launched a large customer support operation to capitalize on the increasing frustration of consumers with high-tech items. The service, called "The TechGuys," is running in the U.K. and will be expanded throughout Europe, but DSG did not give a specific time frame. DSG operates 1,450 stores in 27 countries under brands such as PC World, Currys and Dixons.co.uk. The company said it could invest up to Â£50 million (US$95 million) over the next five years, with up to 2,000 hires. The service would be available 24 hours a day and 365 days a year. Within the U.K., the service can handle 16,000 home visits per week. The cost of a tech service call was not immediately available. The service will provide support for home IT and audio and visual technology, DSG said. The TechGuys will run using a state-of-the-art call center, one of Europe's largest technical databases and a spare parts vault with 2 million components, DSG said. DSG said it commissioned a survey that found 79 percent of U.K. adults routinely need help with their tech purchases, with 43 percent waiting a week or longer for aid. The U.K. market for technical support services is estimated at Â£1 billion, DSG said.
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Dell Inc. announced a deal Monday with China's largest electronics retailer to sell computers in stores throughout the country as the world's second-largest computer maker tries to expand in the booming Chinese market.
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Computer marker Dell Inc.  plans to start selling personal computers at 3,000 Wal-Mart  stores in the United States and Canada as of June 10, launching a major drive to sell its PCs through retailers, a company spokesman said on Thursday.
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LONDON -- PC World, Britain's largest chain of computer superstores, will say goodbye to floppy disks once the current stash is gone.
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(InfoWorld) - Underlining its expansion from online to retail sales, Dell launched desktop and notebook PCs Tuesday at Macy's department store in New York. The company announced nine new Inspiron desktops and notebooks and an XPS M1330 notebook, all available in a choice of eight shell colors. "The Dell of today is vastly different from the Dell of six months ago or even last week," said Alex Gruzen, senior vice president of Dellâs consumer product group. "We're here at Macy's in New York City. That alone is different for Dell, being in a department store or any kind of retail setting at all." Dell even set up a portable kiosk to take orders for the new PCs in a temporary space it will occupy at Macy's for the next two weeks, he said. The new Inspiron notebooks cost $749 for the model 1521 to $999 for the model 1720, with a choice of processors from Intel or Advanced Micro Devices. The Inspiron 1420 comes with an additional choice of Microsoft's Windows Vista or the Ubuntu Linux operating system, for $799. The Inspiron desktops start at $349 for models 530, 530s, 531, and 531s, all supporting up to 500GB of disk space to store digital media files, with the model 530 offering a choice between Windows and Linux. The XPS M1330 notebook costs $1,299 with a 13.3-inch widescreen display, weighs under 4 pounds, and comes with a one-year subscription to Dell's Online Backup service, where users can store 10GB of files on Dell servers for remote data access. In an effort to bolster its sliding market share and quarterly profits,Â Dell began selling certain PC models at Wal-MartÂ retail stores on June 10, marking the first time it had strayed from the direct sales model. Dell rose to prominence by cutting its costs through eliminating retail middlemen and selling its PCs through only its Web site, phone lines, and catalogs. That system began to fail in 2006, as competitors cut costs and Hewlett-Packard passed Dell to become the world's largest PC vendor. Now Dell is in the midst of a corporate reorganization announced May 31 that includesÂ laying off 10 percent of its 88,100 workers. Dell hopes its new retail presence will allow it to fix a strategic mistake. By trying to beat its competitors through low prices in recent years, Dell found itself spending all its publicity efforts promoting its least exciting products, Gruzen said. Selling PCs in retail stores gives Dell an opportunity to showcase its premium PC models and bring new luster to its corporate image at the same time. "This is really just a hint of what we're doing to get these exciting new products into customers' hands," Gruzen said. "We have a broader retail strategy, and over the coming months, we will announce more partnerships, both with Wal-Mart and with other retailers." Also on Tuesday, Dell unveiled a new marketing tagline -- "yours is here" -- that shares many values with HP's "the computer is personal again" campaign. Both companies are increasing the number of options they give customers to personalize PCs and bundling tools that make it easier to handle personal tasksÂ such asÂ digital photos and music as well as business jobs. Dell emphasized those increased choices with its color options for each PC, including pink, yellow, green, red, and blue, as well as standard white and black. An increasing number of PC vendors will soon begin to follow that pattern, trying to differentiate themselves with flashy style and design instead of solely through technical detailsÂ such asÂ processing power, according to a report released this week by Forrester Research. "The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which models, and which PC vendors, win or lose," Forrester analyst J.P. Gownder said in the report.
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Blog: The embattled PC maker makes another move into the retail channel with temporary promotional deal with European mobile phone and services retailer.
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Don't look on the Dell Web site for home AMD-based PCs. The company is selling them only in brick and mortar stores or via phone orders now.
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Dell Inc.  on Wednesday  rolled out three new personal computers aimed at consumers who  are willing to pay a premium for machines they use to play  games, music and video.