Web Portals Extend Reach Via Advertising Networks
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NEW YORK In late 2004, Yahoo CEO Terry Semel, speaking at the Association of National Advertisers, used a familiar metaphor for the company&#39;s strategy: a digital theme park that tempts visitors with endless attractions to get them to stay inside the gates. Analysts credited the strategy for reviving the company&#39;s fortunes following the dot-com bust.
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Online advertising marketplace lets marketers buy premium ad space on Web sites six months in advance.
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The run-up to November's presidential election has benefited websites, bringing increased numbers of visitors. Now, the trick is to maintain that traffic surge. By Daniel Terdiman.
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Several companies are offering automated ad creation over the Internet and ad placement services that can be used to focus marketing efforts.
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The Postal Serviceâs new advertising campaign tries to convey improvements to its service and technology, such as its Web site.
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Mobile e-mail device for business travelers extending its reach.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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Major Internet sites are showing a growing interest in the advertising business, and traditional ad firms are starting to worry.
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Users will be able to receive news alerts and information via IM.
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The online giant smartens up its display ads.
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The Internet will receive a greater  share of global advertising spending this year than do outdoor  outlets such as billboards, and it is set to overtake radio  soon, according to new data released on Monday.
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By San Jose Mercury News, Calif.  Jun. 7--When you wander around the Web, advertising companies like DoubleClick know a lot about you: For instance, they can tell that you surfed from a Hawaiian tourism site to an airline booking site to a swimsuit retailer.
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People who sign up for OpenDNSâs service are offered an easier way to find Web pages and greater online protection from malicious sites.
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To get the most out of the Web, you need add-ins that give your browser plenty of extra features.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Users will be able to choose whether their pages are revealed to outside search engines.
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Alternative browser features protection against online scams.