Sponsors and fans paying cost of cool for the World Cup
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THE World Cup Finals are more than a year away, but disappointment is already taking hold.
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CHICAGO -- When the US and Mexico meet, the stakes are usually intangible: bragging rights and pride. But today's CONCACAF Gold Cup final will also be worth more than $1 million, the payday for advancing to the 2009 Confederations Cup in South Africa.
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Puma, the world's third-biggest maker of sportswear and equipment, has blamed marketing expenditure for the football World Cup for an eight-percent drop in net profit in 2006.
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Some sports fans may now know as much about global warming as they know about women's swimwear: Sports Illustrated this week tells readers how a warming world is going to change the state of play.
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Only 850,000 tickets out of 3.2 million seats for the World Cup will be available when sales begin Feb. 1, because tickets must be set aside for sponsors, media, soccer federations and other official partners.
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Formula One teams, with the notable exception of Ferrari, have united to demand dramatic cost-cutting in time for next season. Meetings have been taking place all weekend at Interlagos, host of this weekend&#39;s
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OTTAWA (CP) - It will cost taxpayers more than &#36;20 million to get to the bottom of the sponsorship scandal, according to a budget estimate drawn up by the commission of inquiry into the affair.
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Ever paid $3,000 for a bra? That's what one fan forked over for one of Shakira's bras. Another admirer shelled out $14,000 for the privilege of meeting the pop sensation and receiving front-row seats at a future show in Toronto.
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The steps of Cologne&#039;s famous cathedral are a sight to behold, 31 stone stairs stretching almost the length of a football field at their longest point. On this workday, though, the scene on the steps is even more impressive. It&#039;s not even noon, and every spare inch is filled with boisterous World Cup fans dressed in their nation&#039;s colors. The Germans are standing and singing, the English are waving banners, the Swedes are clapping.
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England&#39;s footballers have pledged to play for their country for free, donating their match fees to help charitable causes in the run up to the next World Cup, the Football Association (FA) said Saturday.
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FIFA has signed a $351 million sponsorship deal with German sporting goods giant Adidas, officials announced Wednesday.
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PROUD German soccer fans won&#39;t be forced to drink American beer in their own stadiums at the 2006 World Cup. Germans reacted with dismay when news broke several months ago that only beer from Anheuser-Busch
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If the fans in the stands start yawning, Finland will know it&#39;s doing something right in the World Cup finale. In fact, tedium will be just fine for Finland if it means the suffocating checking style it has used to get this far is working against Canada.
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Sport: Rugby union: This year's World Cup provides the sport with an enviable window of opportunity to spread its gospel, says Robert Kitson.
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Fears that German beer would be banned at the 2006 World Cup finals disappeared on Tuesday when the American company holding stadium beverage rights agreed that German beer could be sold to fans.
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There's not enough snow in Europe and not enough dough in America. In a surprise announcement Wednesday night, Guenther Hujara, director of the men's World Cup, said there wasn't enough sponsorship dollars for Colorado resorts to hold some of the ski races that have been scrapped by warm weather and a lack of snow in Europe.
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There&#039;s a giant stadium, highly toned participants, intense rivalry and flag-waving fans from many nations.