Viacom sees digital, international as key to growth
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Viacom Inc., home to the MTV networks,  said on Monday it would boost advertising sales from digital  operations and evaluate its international presence as it  focuses on these growth areas in coming years.
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NEW YORK, Dec. 12  /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom , today announced the formation of a Global Inclusion Strategy advisory committee.
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This old media company is capitalizing on growth initiatives.
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Retailers must take advantage of virtual worlds and mobile technology to stay competitive.
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Nickelodeon, the Viacom Inc. childrens' cable network known for Dora the Explorer and Blue's Clues, said it will test a new strategy with video games, a clothing line and baby videos that are not tied to its popular television shows,
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News Corp. Chief Executive Rupert  Murdoch said on Thursday over 10 percent of the media company's  sales will likely come from its digital businesses, from the  Internet to cell phones, in five years.
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The electronic gadgets retailer talks up strategies for growth.
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Paramount Motion Picture Group said  on Tuesday it will create specialty labels for films produced  by its Viacom Inc. sister companies MTV and Nickelodeon in a  move to broaden the studio's appeal with young adult and family  audiences.
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After some key changes, the company may be poised for growth.
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Viacom Inc said on Wednesday it has selected Microsoft Corp. as its Internet advertising partner in a five-year agreement initially valued at an estimated $500 million that involves online games, shows and movies.
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Brazil, India, China and Russia are driving global telecoms growth, a report by UK watchdog Ofcom suggests.
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Media conglomerate Viacom Inc. said on Friday it struck a second Chinese program producing partnership and could form as many as two others, including a movie-making tie-up, in the months ahead.
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The major U.S. professional sports leagues are looking to their digital assets, especially Web sites and television networks, to drive growth.
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Video-on-demand has been undergoing an interminable maturation process.
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Viacom is wasting no time in moving on from dealing with YouTube, as the company is planning to aggressively promote new functionality on ComedyCentral.com in the coming months, and others in the future.
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It's only now that Viacom's rethinking its strategy. In part, the about-face reflects a desire to blunt the impact of YouTube's stunning viral growth.
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The conference call revealed among other things, the company's initial steps to expand internationally.