Basic Instincts: My Cortex Made Me Buy It
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Given our love affair with high-priced luxury goods, and their association with status and power, itâs possible that weâve come to experience cerebral delight in response to things that promise that cachet.
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I'm guilty.  I'm a Software Pirate!  Not just one or two copies of DOS but probably hundreds of thousands of dollars worth of software.  Growing up my parents didn't have much money.  Certainly not hundred of thousands of dollars for me to blow on software.  I was curious and had a passion for computers that I couldn't control.  I simply wanted to learn and couldn't afford to pay for software.  Luckily I did this when I was a kid so hopefully I won't be prosecuted.  I also believe that everything I did was ethical.  I didn't take any money out of the hands of the software industry and I've already contributed WAY more to the industry than a few hundred thousand in software sales.  This is th ...
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Can a rational awareness of flavor chemistry and amine circuitry influence heighten our actual sensory experience of food?
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Emotiv Systems, the pioneer in brain computer interface technology, made  its public debut today.
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Electric shock experiments on humans have shown that brain regions linked to fear responses are also highly activated when fears are unlearned, a finding that provides insight into developing drugs for anxiety and other fear disorders.
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Tycho:  We still think about Eye of Judgment quite a bit - sometimes I will sit in silence and think about it, or think about it while I lay dormant in my charge casket.  I think about placing cards carefully on its luxurious cloth mat, smirking as distant foes are gnawed by my lizard proxies.  We are overjoyed (joymax!) that they stuck with the new concept, the card thing, as opposed to the brutally sardonic original.    I don't like constantly being pushed to pre-order things, but there is also a point (it would be easy to graph) where I'm not willing to let fate's whimsical machinery determine what I play.  So during a recent mall run I put down some money on whatever I could remember at the time - unscientifically, it was Metroid, Stranglehold, Halo, Stuntman, and Mass Effect.  This doesn't account for everything between now and November, certainly, but it kind of felt like a quiz show and I was intimidated.  Then I remembered Eye of Judgement and its manifold pleasures, endeavoring to append it, listwise.  It was at this point that "John" told us that both the game and the Playstation Eye peripheral had been cancelled.    At this assertion Gabriel stood up straight and still, like a meerkat.    "No, it wasn't," said he, quietly.  A cold quiet, like space.        When I am confronted with mere distortions of facts, I can typically slice through them to the beating truth.  But when a person says something that is flatly false, this is very disorienting for some reason and I am without my mind's full power.  Then the guy compounded things by saying they had very few preorders, and this was accompanied by a sneer, as though the number of preorders was some crucial consideration when assessing quality.  He actually thought it was funny that I wanted to buy it.    I wanted to ask him if he understood that a product not being available for preorder and a product not existing, or never being allowed to exist constituted profoundly different states, but these are the deep thoughts that occur to a person while they are tucking in at the food court and not when they are face to face with strange men at the EB.       When we returned from the store, almost as if on cue the product began to appear at online retailers - for sixty dollars.  Yes, that's correct.  The Playstation Eye peripheral plus the card game, for ten dollars more than a Sixaxis?  I won't say that I expected extortion, but I at least expected profit.  Assuming you have the Triple already in hand, they're making the Eye (and Eye of Judgment) an easy decision.    Let me take a moment to welcome PAX attendees to this year's celebration, even though it isn't especially useful to readers in Glasgow.  I hope the new venue is to your liking.   Be kind to each other, even to your defeated foes!  And be kind to your Enforcers, for they have toiled in your service.
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Author Jason Zweig on neuroeconomics, a new science that might help make you rich.
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By Paul Gromosiak  I must admit that I am a bit of a Luddite, but I have accepted my fair share of technology in my daily life. What concerns me is how rapidly technology seems to be taking complete control of our lives. Once our servant, I think it is now our master.
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Scientists have found a switch in the brain that appears to control anxiety and wakefulness.
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Nutrition, obsession, global business:  an exploration of our second most basic desire.
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Dirty Harry had it right: Brain scans show revenge really might make your day. Planning revenge sparks enough satisfaction to motivate getting even - and the amount of satisfaction actually predicts who will go to greater lengths to do so, report Swiss researchers who monitored people's brain activity during an elaborate game of double-cross.
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Chasing relative performance leads to a short-term orientation.
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A mechanism in the brain may explain why some people cope better than others in the face of adversity.
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It feels great when a stock finally goes back above your cost basis. It can also teach a valuable lesson.
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A new acquisition may lead to differentiation.
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Remember a couple of weeks ago when Steve Jobs took the stage and announced a $200 cheaper iPhone. That was pretty bad. And an iPhone that's just an iPod. Who needs that! The new Nano sure is cute, but cute insn't enough. I have a 1.5 year old 60GB video iPod that still works (sorry Steve) and I never use the video, so the $300 I have burning a hole in my pocket for my monthly Apple impulse buy (above and beyond the new Mini I bought last week) is going to (drum roll please) Nokia!  Yup, my next iPod/iPhone-alike thingy isn't even from Apple and it runs Linux, and comes highly recommended by geeks everywhere. I just put in the order on Amazon, I'll let you know how cool it is in a few days.  PS: This is my way of thanking Ben Bernanke for the huge windfall I got in the stock market yesterday and today. I think the 1/2 percent drop in interest rates is supposed to make us go out and buy stuff to stimulate the economy. Just doing my part Uncle Ben!
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Press the "buy" button. That's a lesson I learned at a high cost _ in money and emotion _ on a recent Friday morning.  It was just after 7 a.m. when my wife and I arrived at O'Hare International Airport for our American Airlines flight to Boston to see our son graduate from college.