Ignited Minds -- LA's Rapidly Growing Ad Agency -- Wins Yahoo! Big Idea Chair Award and Seven Belding Bowls at the 41st Annual Belding Awards
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Independent ad agency Ignited Minds recently won the Yahoo! Big Idea Chair award and seven Belding Bowls at the 41st Annual Belding Awards sponsored by Think LA, a non-profit organization dedicated to the media, marketing and advertising industries.
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By Scott Duke Harris, San Jose Mercury News, Calif.  Feb. 10--They didn't shout "Yahoo!" exactly, but Yahoo co-founder Jerry Yang's buddies let out a couple of "whoos!" this week when he was introduced on the first tee at Pebble Beach Golf Links.
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InfoWorld - At first blush, Microsoft's proposed acquisition of Yahoo for $46.6 billion is about growing its consumer advertising and portal business to better compete wit Google.
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Yahoo has named Dr. Usama Fayyad as Chief Data Officer and senior vice president of the Strategic Data Solutions group. Fayyad will be responsible for Yahoo!
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Yahoo Inc announced on Wednesday an exclusive partnership with Bebo to manage display advertising on the social networking Web site in Britain and Ireland, giving it access to more than 11 million sought-after users.
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Last month I touched upon how to achieve a high quality index score in the new Yahoo Search Marketing ranking system which will help your sponsored link advertisements rank highly on Yahoo, giving you a step above your competition. Most of the information was from a patent application I found  on the ranking of sponsored [...]
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Companies to Provide Consumers with Access to Yahoo! Search Through Adobe Reader and Co-branded Toolbar Featuring Adobe Services. SAN JOSE, Calif.
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A viral campaign for blenders and a podcast by comedian Russell Brand win in the annual .net awards.
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Yahoo CEO Jerry Yang cited the growing online advertising market and his company&#39;s position to take advantage of that growth as reasons for shareholders to&#160;reject Microsoft&#39;s acquisition bid, he said in a letter to shareholders Wednesday.The letter, the contents of which Yahoo made public Wednesday, stated that&#160;Microsoft&#39;s February 1, $44.5 billion unsolicited takeover offer&#160;was too low. Yang said that Yahoo is the most visited site in the United States, held the top position in online display advertising, and counted almost one out of two of the world&#39;s Internet users as its members. He also said Yahoo is the top mobile destination in the U.S.Yang did not cite sources for most of his claims. However, comScore Networks research from November 2007 confirmed Yahoo&#39;s online display advertising leadership, with almost 19 percent of the market.The online ad market is expected to grow from $45 billion last year to $75 billion in 2010, Yang said, and that Yahoo wanted &quot;to take advantage of what we see as a unique window of time in the growth -- and evolution -- of this market to build market share and to create value for stockholders.&quot;The company plans to grow visits to its properties &quot;by 15 percent per year over the next several years,&quot; although did not specify how. He also said that Yahoo&#39;s own search marketing system,&#160;Panama, along with two 2007 acquisitions -- Right Media and Blue Lithium -- would &quot;complement and enhance Yahoo!&#39;s existing capabilities and will make it easier for advertisers and online publishers to buy and sell advertising online.&quot;Both Yahoo and Microsoft have struggled to compete with Google&#39;s success in online advertising, specifically its paid search and Adwords programs. Based on the same comScore data, Microsoft captured only 6.7 percent of online display ads. That poor performance is seen as the main impetus behind its move for Yahoo.The letter made no mention of&#160;talks with News Corp.&#160;for some sort of share swap, intended either to offset Microsoft&#39;s interest or force the software company to boost its bid for Yahoo, as reported late Wednesday in The Wall Street Journal.
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CHICAGO, Feb. 7  /PRNewswire/ -- Tribune Interactive (TI), a subsidiary of Tribune Company , today announced that the 2007 Digital Edge "Edgie" Award for Best Classified Innovation was awarded to Courant.com.
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One's head spins thinking about Microsoft's unsolicited bid of $44.6 billion for Yahoo. Yahoo has been a major figure in the open source world for a long time. It sponsors events, participates in countless development projects, and encourages its own engineers to do open source work. And, of course, it uses countless open source code bases as well. read more
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Internet media company Yahoo Inc. reported on Tuesday a quarterly net profit more than tripled from the year earlier, boosted by stronger online advertising and the sale of its stake in Google Inc.
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Yahoo gets a boost with its deal to sell display advertising for the social networking site.
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Yesterday, China&#39;s #1 search giant, Baidu reported a quadrupling of sales. And on Tuesday, Yahoo! announced that their profits have tripled thanks to online advertising.
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David Filo, Jerry Yang and some other big Yahoo! shareholders woke up a whole lot richer.
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By Bloomberg News  Yahoo! Inc. co-founder Jerry Yang is giving $75 million to Stanford University for new environmental and medical-instruction buildings as the school conducts the most ambitious fund drive in U.S. education.