Everybody's Business: Can Their Wish Be the Marketâs Command?
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The lessons of legal realism have always been uppermost in my mind when I think about anything important: Stated reasons are often not the real reasons.
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The lesson from foot fungus: sometimes your target market isn't really your target market.
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Is this really a good thing for everyone?
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Fast company It&#146;s a familiar tension in business. Business people think designers are mere stylists; designers think business people are Neanderthals who forfeit quality for profit. That&#146;s because traditional business runs on logic that is inductive (using observation to prove something works) and deductive (using principles to prove that something must be). But designers rely on abductive reasoning. Huh? It&#146;s ...
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By Simms, Jane  Despite what the analysts say, technology companies should learn to play by the same rules of business we all adhere to-and don't forget the customer  I wrote two articles recently which, technophobe that I am, fell well outside my comfort zone.
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ÂThe lingering, perceived essence of anotherÂ sounds like the subject of a Proustian rumination. In fact, it is a line from an academic paper last April in The Journal of Marketing, by Jennifer J. Argo, Darren W. Dahl, and Andrea C. Morales. The authors examined a phenomenon that drives store managers crazy: consumers love to touch products in stores, but they hate buying things others have touched.
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The âVar Guyâ at TechIQ Magazine offers âfive reasons why Appleâs retail strategy is crushing the competition this holiday season:â Simplicity, Quality, Integration, Expertise, and Design. As an example, the Var Guy contrasts buying a Windows smartphone with buying an iPhone: âbuy the iPhone (five minute process), link it to your Mac (five minute process), and activate the iPhone online (five minute process), and youâll be wondering why Appleâs approach isnât the norm for the entire cell phone industry.â
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We're watching for the ultimate growth companies -- are you?
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Today's customers are increasingly demanding, in Asia as elsewhere in the world.  Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to.  Today's customers want performance, and they want it now!
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I noted yesterday that there seems to be some media fanfare surrounding Amazon's launch of a digital book tablet. It occurred to me that the markets surrounding media such as books, music and movies bear more than a passing resemblance to financial markets, and as such, perhaps they were amenable to a similar method of analysis. Being the owner of a sizable collection of paper books, this led me to consider the drawbacks one faces when Digital Rights Management restrictions are put in place.
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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Restrictive hardware and convoluted rights management crimp consumer choices.
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Buy high or low? The tale of sales offers some insight.
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If you build it -- and it's cool -- they will come. The business model to support it comes later. That's the new economics of the free lunch: Giving away a product or service builds the customer attention and loyalty that rack up earnings.
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Focus on consumers' everyday needs.
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Research suggests that retailers can use targeted ads to make even those who resist purchases more likely to buy.
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When the security benefit groupâs IT department hit the streets in 2004 to try selling a homegrown service to external customers, there was skepticism in the ranks. âI canât say anybody believed we would actually make a sale,â CTO Brent Littleton says.ADVERTISEMENTNEW IT SERVICES FROM IBM: EASIER TO BUY AND IMPLEMENTDiscover a simpler, more cost-effective way to get the solutions your company needs to grow more flexible and efficient.