The Power Of The âNicheâ - Choosing Keywords People Actually Use
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The Power Of The "Niche" - Choosing Keywords People Actually Use  Keywords and keyphrases are the search words and terms Internet surfers use to find the products, services or information they are looking for.  Choosing the right keywords and phrases for your search engine optimization (SEO) program is critical to its success. ...
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Using speech-to-text software and studying the contextual relationships between words, a new startup makes audio files as searchable as text on the web. By Eliot Van Buskirk.
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More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
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NEWARK, Delaware, June 6  /PRNewswire/ -- Search engine results are highly dependent on the quality of the keyword or phrase entered into the query box.
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Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide your campaigns?
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Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.
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Tagging or labelling online content is becoming the new search tool of choice among web users, shows research.
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Amazon A9 Search -Is It Really A9 Out of 10?  Personalization, the search engine buzzword of the year! Every major search engine with public goals has noted that some form of personalization will be implemented into future versions of their engines. What is personalization? It is a buzzword so there are ...
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Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more.
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The arguments between search marketers and search engines about what constitutes a paid link, and whether it should matter, is a complex and emotional subject. Let's try to put it in perspective.
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There have been reports around the Internet today about Yahoo Search Marketing canceling the Overture Keyword Selector Tool, which has been a staple of Keyword planning and search marketing for almost a decade. Feeling that part of the search marketing world, and the tools dependent upon it, had been buried; I addressed concerns with the Yahoo [...]
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When Is It Not Worth Going After a Keyword Phrase?  When conducting your keyword research, some of the criteria one looks at is WordTracker data (or overture keyword suggestion tool) to determine the number of people searching on a specific keyword term. Often when looking at a very specific keyword, such ...
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There are certain tools that every SEO should have in their toolbox. Here's one of the best, borrowed from the developer's toolbox.
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By Chris Tomlinson  You may have noticed that the web is obsessed with lists. This is either something to do with ordering content logically or the autistic genius of its early creators.
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When it comes to searching, more is not always better. Data experts are honing topic maps to better classify the information that's out there. By John Gartner.
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The folks at Merriam-Webster (publishers of the Merriam-Webster Dictionary) have released their Top Ten list for 2004. Topping the list is the word &quot;blog,&quot; which most of us know all about from firsthand experience.
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How did Search Engine Strategies measure up against other technical conferences? SEO analyst John Parent shares his thoughts.