Sony to launch cheaper PlayStation 3
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Sony Corp  will launch a cheaper model of its PlayStation 3 in the United States, hoping to attract more buyers as it goes up against rival game consoles from Microsoft and Nintendo this holiday.
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Sony Computer Entertainment President Ken Kutaragi announced a drastic 20% price cut for the PlayStation 3 game console, in time for its November 11 premiere in Japan. The 20 GB model will now sell for about USD$429, instead of the USD$515 originally planned.
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Sony has confirmed that itâs PSP handheld console, due to go on sale in Japan on December 12, will cost only 19,800 yen (Â£100), a lot cheaper than most analysts predicted.
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Sony Corp. will launch  a slimmer model of its PlayStation Portable handheld game  player in September, the company said on Wednesday, in its  latest attempt to ignite demand for its game hardware and  compete better with Nintendo Co. Ltd.
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Up to $80 off, analyst reckons Hot on the heels of Sony's recent $100 60GB PS3 price drop, gamers and industry analysts the world over are predicting that Microsoft will soon announce a cheaper Xbox 360.â¦
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Sony Corp. is planning to launch a Blu-ray Disc player in the middle of this year that's significantly cheaper than many current models on the market.
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With the arrival of two innovative new systems about two months away, the video game world is as unsettled as it has ever been. On Nov. 17, market leader Sony will launch its high-priced PlayStation 3 ($499-$599, depending on size of hard drive), having given a year's head start to challenger Microsoft's Xbox 360.
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Sony Corp.  will launch a slimmer  version of its PlayStation Portable handheld game player in  Japan on September 20 for 19,800 yen ($162), the Japanese  electronics maker said on Tuesday, in an effort to better  compete with Nintendo Co. Ltd.'s  hot-selling DS.
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'Within 12 months' Sony has yet to launch the PlayStation 3 in Europe but already one analyst is forecasting a first-year price cut which will see at least â¬150 knocked off the â¬599 launch price.â¦
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Sony Corp.  cut the price of the PlayStation 3 by $100, or 17 percent, in the United States on Monday, a move that should boost the video game console's lackluster sales.
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Sony Corp. said on Wednesday it would  offer 27 playable games for its PlayStation 3 at the Tokyo Game  Show next month, a sign of progress in critical software  development ahead of the November launch of the latest version  of its blockbuster game console.
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CULVER CITY, California  - Sony Corp. will launch  a slimmer model of its PlayStation Portable handheld game  player in September, the company said on Wednesday, in its  latest attempt to ignite demand for its game hardware and  compete better with Nintendo Co. Ltd.
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TOKYO -- Sony Corp. said Friday it will slash the price of its much-anticipated PlayStation 3 video game console in Japan by 20 percent, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
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Sony Corp  gaming chief Kaz  Hirai hopes to turn a profit on the PlayStation 3 console  business in the entertainment conglomerate's next fiscal year,  fueled in part by falling costs for the parts used to make the  device.
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Sony Corp. said Friday it will lower the price of its much-anticipated PlayStation 3 video game console, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
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Sony Corp. has slashed the planned price of its delay-ridden PlayStation 3 by one-fifth in Japan, preparing for a sharp dogfight against cheaper games consoles from rivals Microsoft and Nintendo.
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Sony Corp. slashed the planned price of its delay-hit PlayStation 3 by one-fifth in Japan, preparing for a fierce fight against cheaper games consoles from rivals Microsoft and Nintendo.