MySpace to Discuss Latest Effort to Customize Ads for Members
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The Webâs largest social network says it can tailor ads to the personal information that its 110 million active users leave on their profile pages.
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MySpace Wednesday will begin letting programmers pre-register for its developer platform program, which will open for business next week.Interested developers will be able to sign up on the site to receive information about the MySpace Developer Platform, announced in October. Then next Tuesday, the developer site will become fully operational and feature documentation and API tools to build and test applications for MySpace, the world&#39;s most popular social networking service.Although over the years MySpace has allowed, on a case-by-case basis, some external developers to put their widgets on the social networking site, the upcoming program potentially&#160;opens the door to any coder&#160;by providing open APIs and makes it possible for developers to generate revenue from those applications.&quot;This gives developers deeper access to our community through APIs so they&#39;ll be able to build richer applications and also gives them an opportunity to build their business directly on MySpace. It&#39;s a natural step in the evolution of how we&#39;ve worked with third party developers,&quot; said Amit Kapur, who has just been appointed chief operating officer after being in charge of business development for several years.In October, the move was widely seen as a competitive response to rival&#160;Facebook&#39;s successful opening of its platform&#160;to outside developers in May, which has resulted in the creation of about 14,000 applications and widgets for that social networking site.Other social networking companies have also followed suit and decided to let external developers create applications for their sites. Moreover, in November, Google launched its&#160;OpenSocial initiative to promote industry-wide adoption of common APIs for social applications, so that developers can more easily port their applications to different sites. MySpace, along with others, has indicated it supports OpenSocial.As it gears up for the launch of the application development platform, MySpace has taken special care to put safeguards in place to prevent security and privacy breaches from third-party applications, Kapur said.&quot;A key interest we have as we launch this platform is to protect the user experience against things like application spam and security holes, so that&#39;ll be a major part of our launch. We&#39;re extremely committed to safety and security,&quot; he said.Facebook has been dealing with this problem, as some over-eager developers have built self-promotion features into their applications to spur their adoption. Since its platform launch, Facebook has tweaked its tools and APIs several times to address the problem of applications that annoy users with intrusive displays and unsolicited messages, and seems to have the issue well under control now.&#160;
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MySpace, the online social networking site owned by News Corp, is in talks with music companies to launch an advertising-supported free music service, according to several reports on Wednesday.
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New interactive ad format would give advertisers new ways to reach users online.
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MySpaceÂs online music store will allow bands and labels of any size to sell songs for whatever price they want.
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MySpace has an impressive lead today, but things can change quickly in the fluid world of mass-market social networking sites. Just ask Friendster.
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MySpace.com is planning new restrictions on how adults may contact its younger users in response to growing concerns about the safety of teenagers who frequent the popular online social networking site.
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MySpace.com will soon enable members of the popular online social networking hub to sell downloads of their original music directly through MySpace Web pages, company executives said Friday.
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Social-networking site Facebook is ramping up efforts on a major new advertising plan that would let marketers tailor ads for the millions of Facebook customers who provide a mountain of information about themselves on the site, according to major advertisers and analysts briefed on the system.
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The move could foster some of the chaotic creativity that is more closely associated with its competitor, MySpace.
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MySpace, the online social networking  site owned by News Corp, is in talks with music companies to  launch an advertising-supported free music service, according  to several reports on Wednesday.
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PC Magazine - MySpace, the wildly popular online teen hangout, said on Friday it will make its first move into the digital music business by selling songs from nearly 3 million unsigned bands.
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Cingular, the largest U.S. wireless  phone carrier, will offer a version of popular Internet social  network MySpace on its phones in an expansion of their  partnership, the companies plan to announce on Monday.
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NEW YORK -- A Web site that enables its users to store photos and video for inclusion in MySpace profiles will become a part of the popular online hangout.
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MySpace is moving into new territory. On Monday, the Fox Interactive Media property announced it would launch a series of new, ad-supported mobile Web sites targeting mobile device users.
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MySpace will launch its application development platform next week.
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MySpace.com, the top online teen  hangout, said on Tuesday it will bolster protection for minors  amid a flurry of complaints about sexual predators prowling the  site and a lawsuit filed on Monday by a teenage girl charging  it with negligent security practices.