Google seeks EU approval to buy DoubleClick
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Google filed with the European Union  competition regulator on Friday for permission to buy rival  DoubleClick for $3.1 billion, the European Commission said.
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European Union regulators will review Google's plans to buy DoubleClick for $3.1 billion after national authorities declined to take the case.
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InfoWorld - The U.S. government still needs to block or impose conditions on Google&#39;s acquisition of online advertising server DoubleClick, despite Google&#39;s call for global privacy standards, three privacy groups said Monday.
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Congress plans to scrutinize Google Inc.'s proposed $3.1 billion acquisition of DoubleClick Inc. to gauge the potential impacts on consumer privacy and competition in the online advertising business.
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Europe's major consumer group BEUC said Wednesday that it feared Internet search engine Google Inc.'s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers' choice of Web content.
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European consumer groups warned the European Commission Thursday that&#160;Google&#39;s plan to take over the online advertising company DoubleClick, currently&#160;under investigation, would&#160;erode consumers&#39; privacy&#160;and would push up prices for online goods and services.
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The Federal Trade Commission said on  Thursday it approved Google's  proposed $3.1 billion  purchase of advertising rival DoubleClick.
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Federal Trade Commission has concerns over privacy issues and competition in Google's proposed $3.1 billion purchase of DoubleClick.
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WASHINGTON -- U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.
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BRUSSELS, Belgium -- European Union regulators will decide before November whether to clear Google Inc.'s $3.1 billion takeover bid for online ad tracker DoubleClick or study the issue further.
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(InfoWorld) - A European consumer group has complained that Google's proposed acquisition of online ad broker DoubleClick could hurt privacy rights due to the massive amount of data the companies would hold. In a letter, the Bureau EuropÃ©en des Unions de Consommateurs (BEUC) has asked the European Commission and other authorities to investigate how the deal would affect consumers. Google, whichÂ bought DoubleClickÂ in April for $3.1 billion, refuted the assertion that the deal will harm privacy. "Not surprisingly, we don't agree," said Rachel Whetstone, Google's director of European corporate communications, on Thursday. The company thinks the deal will lead to lower priced ad services for both publishers and advertisers, and the delivery of more relevant ads to users, she said. Google's deal with DoubleClick also prompted scrutiny. The U.S. TheÂ Federal Trade Commission is investigatingÂ the deal following a complaint filed by the Electronic Privacy Information Center, the Center for Digital Democracy, and the U.S. Public Interest Research Group. The groups are concerned how Google will protect its data and users' privacy, including how it will handle cookies and other data that could potentially be used to identify Internet users. The European Commission has not yet been formally notified of the deal by Google or DoubleClick, a Commission spokeswoman said. Acquisitions can fall under the purview of national competition authorities or the European Commission, depending on where the companies do business, their turnover and other factors, the spokeswoman said. Â
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Googleâs proposed purchase of online advertising firm DoubleClick received no outright opposition at a Senate hearing Thursday.
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The U.S. Federal Trade Commission will not try to block Google&#39;s acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.
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MOUNTAIN VIEW, California  - Google Inc   Chief Executive Eric Schmidt said on Wednesday his company is  working closely with regulators and that he was optimistic its  proposed $3.1 billion acquisition of DoubleClick will be  approved.
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The U.S. Federal Trade Commission will not try to block Google&#39;s acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.The commission voted 4-1 to approve the deal after an eight-month investigation. &quot;After carefully reviewing the evidence, we have concluded that&#160;Google&#39;s proposed acquisition of DoubleClick&#160;is unlikely to substantially lessen competition,&quot; the majority wrote in a statement.The commission downplayed&#160;concerns brought by some privacy groups. Privacy concerns are &quot;not unique to Google and DoubleClick,&quot; and &quot;extend to the entire online advertising marketplace,&quot; commissioners wrote.Google, the provider of the most widely used search engine, announced in April that it planned to acquire ad serving giant DoubleClick in a $3.1 billion deal.The commission examined several factors and concluded that the two companies are not direct competitors, the FTC said in a news release on Thursday. The agency found that competition in online ad-serving markets is vigorous and likely to increase.The agency will closely monitor the ad-serving space, however, commissioners wrote. &quot;The markets within the online advertising space continue to quickly evolve, and predicting their future course is not a simple task,&quot; the majority wrote. &quot;We want to be clear ... that we will closely watch these markets and, should Google engage in unlawful tying or other anticompetitive conduct, the commission intends to act quickly.&quot;Google, which faces a similar examination before the European Union, praised the FTC decision.&quot;The FTC&#39;s strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers,&quot; Eric Schmidt, Google&#39;s chairman and CEO, said in a statement. &quot;We hope that the European Commission will soon reach the same conclusion, and we are confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for Web site publishers.&quot;Google will remain committed to user privacy, Schmidt added. &quot;For us, privacy does not begin or end with our purchase of DoubleClick,&quot; he said. &quot;We have been protecting our users&#39; privacy since our inception, and will continue to innovate in how we safeguard their information and maintain their trust.&quot;The same month that Google and DoubleClick announced the deal, three privacy groups, the Electronic Privacy Information Center, the Center for Digital Democracy (CDD), and the U.S. Public Interest Research Group (US PIRG),&#160;filed a petition asking the FTC to block the deal&#160;unless Google made significant changes to its privacy policy. The groups argued that the combined company with have unparalleled access to Web users&#39; personal information.EPIC and the CDD didn&#39;t have an immediate reaction to the ruling.FTC Commissioner Pamela Jones Harbour voted against the deal, saying she disagreed with the majority&#39;s view on the direction of the ad-serving market.And Commissioner Jon Leibowitz, while voting with the majority, said the deal raised serious competition and privacy issues. Those issues, &quot;though in part brought to light by the deal, clearly transcend it,&quot; he wrote.In late May, Google announced that the FTC was examining the deal for potential antitrust problems. The FTC can rule that a merger raises antitrust issues, and the agency can recommend remedies. If the merging companies don&#39;t reach a settlement with the FTC, the agency can see an injunction against the merger in a U.S. court.Leibowitz, in November, said the agency was reviewing the case on antitrust, but not privacy, grounds. The privacy groups have argued, however, that the privacy issue is related to antitrust partly because of the competitive edge Google would get in targeting advertising to specific people.In December,&#160;EPIC and CDD filed a new complaint, asking FTC Chairwoman Deborah Platt Majoras to recuse herself from the case. Majoras&#39; husband works for a law firm that is advising DoubleClick, but DoubleClick and the FTC said that the Jones Day law firm hasn&#39;t represented the company before the FTC.
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By Josh Dubow  SAN FRANCISCO  --  The Federal Trade Commission has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc.
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Google Inc. has hired a former Justice Department official to lobby the federal government on its proposed $3.1 billion acquisition of DoubleClick Inc., which is being reviewed by antitrust regulators.