Microsoft's "Halo 3" game launches amid spectacle
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Microsoft Corp  began its midnight sales of "Halo 3," the acclaimed alien shooter game that it hopes will widen its lead over Sony Corp  in the battle for industry dominance.
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It's the hottest ticket in town, as dedicated fans flock to retailers to grab copies of Microsoft's new video game. The opening-day sales figures catapult the sequel to the top of the entertainment heap.
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On the eve of the launch of the final trilogy in the legendary Xbox game series, a small line forms amidst a big marketing blitz.
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Hoping to make entertainment history, Microsoft plans to release the latest video game in its hit Halo franchise on Tuesday.
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"Halo 2" proves heaven-sent as Microsoft racks up big-time sales and game fans burn the midnight oil.
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"Halo 3," the highly anticipated  video game from Microsoft Corp , won high praise on  Sunday from game reviewers who gushed over the lush settings,  cinematic feel and array of multiplayer features.
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In just a few minutes, &quot;Halo 2&quot; would officially be released, and these gamers couldn&#39;t wait to get their first taste of the most marketed, and perhaps most anticipated, video game ever.
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SANTA MONICA, Calif. - Microsoft is counting on the biggest weapon in its video-game arsenal, Halo 3, to boost the Xbox 360&#39;s fortunes after the company&#39;s warranty problems.  At the company&#39;s event Tuesday on the eve of the E3 video game industry convention, Bungie Studios showed the first live footage from the second sequel in the best-selling sci-fi combat series. Halo 3, which arrives in stores Sept. 25, will come in three flavors: a $60 standard edition; $70 for a limited edition with a bonus making-of disc and art book; and $130 for a limited &quot;Legendary&quot; edition that comes in a Spartan military helmet case.
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At $170 million in sales in its first day out, the video game 'Halo 3' bests movie blockbusters and boy wizards for entertainment spending.
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Since its debut in 2001 as an XBox launch title, Halo has sold over 5 million copies worldwide. In doing so, it has received critical acclaim from reviewers and avid gamers alike.
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Video game aficionados lined up before dawn on Monday for the midnight release of "Halo 3," the acclaimed alien shooter game that Microsoft Corp hopes will widen its lead over Sony Corp in the battle for industry dominance.
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Gamers across Europe will get their hands on Halo 3 at midnight, one of the most hyped titles in history.
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Microsoft Corp  has  cemented its reputation among hardcore gamers with the launch  of alien shoot-out &quot;Halo 3,&quot; but it is still struggling to  attract the mass market audience that has flocked to Nintendo  Co Ltd&#39;s (7974.OS) Wii console.
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Halo 3, one of the most heavily marketed games in history, goes on sale at thousands of stores in the US.
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Microsoft Corp.'s alien-killer gaming thrill, "Halo 3," has broken the U.S. sales record for a new video game by garnering an estimated US$170 million in its first 24-hours on sale, the company said late Wednesday.
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Online gaming could be about to explode say experts as Xbox live traffic quadruples on the day Halo 2 launches.
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Microsoft sees strong quarterly profits, following demand for its Halo 3 video game and computers using Windows.