NBC Sees Last-Minute Olympic Profit Boost
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NBC Universal, riding high on a  Summer Olympics that appears on track to set a record for  viewership, will beat early forecasts and turn a profit of $60  million to $70 million for its coverage of the Games from  Athens, an NBC executive said on Thursday.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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LOS ANGELES  Fast National ratings for Tuesday, Aug. 17, 2004. Michael Phelps was back in the pool, the USA women&#39;s gymnastics team was back on the mats and NBC was back on top with another day of improving Olympics ratings. For the third ...
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Time Warner Inc. TWX.N, the world's  largest media company, on Friday said its quarterly net profit  rose by 76 percent, boosted by digital video, high-speed  Internet and higher advertising sales at its cable networks.
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NEW YORK  - NBC lapped the primetime competition Tuesday as its Olympics coverage averaged 29.3 million viewers to second-ranked CBS&#39; 8.2 million.
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Winners of April's Boston Marathon will go home a little richer this year, as chief sponsor John Hancock Financial Services yesterday announced an increase in prize money.
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A look at NBC's coverage of the Summer Olympics from Athens:
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When NBC first called Bob Neumeier, he was asked if he'd be willing to work on Olympics wrestling and rowing coverage in Athens. &quot;I was flattered and grateful for the opportunity,&quot; he said. He was willing to learn the nuances of those sports at the Olympic level and start mastering the pronunciation of hundreds of new names.
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One week into its coverage of the Athens Olympics, television network NBC has mounted a comeback in viewership worthy of U.S. gold-medal gymnasts, reversing an early slump to post ratings well ahead of four years ago.
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NEW YORK  - Fueled by coverage of the first three nights of the Summer Olympics, NBC handily won primetime in the week ended Aug. 15, according to Nielsen Media Research data issued Tuesday.
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Media conglomerate NBC Universal aims   to more than double revenue from its digital businesses to   about $1 billion by 2009 from an estimated $400 million this   year, a source familiar with its plans said on Monday.
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Nike, the US sports footwear and clothing firm, unveils a 26% rise in first quarter income, thanks to the Olympics raising its profile.
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NEW YORK  - NBC lapped the primetime  competition Tuesday as its Olympics coverage averaged 29.3  million viewers to second-ranked CBS' 8.2 million.
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VANCOUVER, British Columbia  - Organizers of the 2010 Winter Olympics in Vancouver hope to have a deal with the International Olympic Committee on sharing broadcast revenues by the end of February, officials said on Tuesday.
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NEW YORK  - The Olympics bulldozed the  rest of the network primetime summer fare Sunday, delivering an  average 25.6 million viewers to NBC.
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News Corp. reported net profit of $536 million for its first quarter, up 27 percent on the same period last year. Revenues rose by 12 percent to $5.
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ATHENS -- The bill arrived for the Athens Olympics yesterday -- about $11.6 billion, and it might climb higher.