Likeability is key in presidential race
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John Edwards wears jeans on the stump. Mike Huckabee plays bass guitar with local bands before his speeches and all the main candidates have been accompanied by family or people close to them on the campaign trail.
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A close inspection of candidatesâ wares offers the prospect of a peek into their characters and hoped-for constituencies.
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A new website uses a well-designed Q&A format to help voters find the presidential candidate best aligned with their beliefs. It's part of a new wave of web technologies trying to focus on issues, not hairstyles.
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Candidates' race, gender, age, and religion are among the factors that could shape the election.
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Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign.
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Candidates&#39; spouses may not  determine voters&#39; choices on Election Day but in these early  months of campaigning, they are playing central roles as  Americans meet the contenders in the 2008 presidential race.
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The coming presidential election is sure to be about as close as they come, and technology is at the heart of much of the surrounding discussion.
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In the unpredictable world of politics, leads in the polls and candidates' confidence can evaporate in an instant. But President Bush and his campaign advisers are feeling pretty good these days about his chances.
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A charismatic communicator with an  actor's good looks, a glowing resume and socially conservative  politics, Massachusetts Gov. Mitt Romney could be a dream  candidate for Republicans in the 2008 White House race.
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Fred Thompson's easygoing, no-nonsense style is clearly his strength and undoubtedly has helped him soar in presidential polls. It may only get him so far. Sooner or later, the all-but-declared candidate will have to answer the question: What else do you offer?
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John Edwards is the forgotten man in the race for the Democratic nomination, but he's not an inconsequential candidate.
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THE RACE: The presidential race for Republicans, Democrats nationally.
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The presidential race is too close to project a winner right now, but that doesn't mean it will be too close on Election Day to prevent a landslide.
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Fourteen candidates for president ranked by perceptions of their creepinees.
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MANCHESTER, New Hampshire  - When you are a candidate for U.S. president only drawing about 2 percent support in opinion polls, you have to keep telling yourself that the race is still wide open and there is plenty of time to catch up.
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Ten of the candidates for the presidency ranked by perceptions of their experience.
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It seems that this yearâs presidential race is not a debate about the future of our country, but a debate about each candidateâs past.