Live Earth makes going green global
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A 24-hour music marathon spanning seven continents reached the Western Hemisphere on Saturday, with rappers, rockers and country stars taking the stage at Live Earth concerts to fight climate change.
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Environmental activists led by former U.S. Vice President Al Gore announced plans on Thursday for a worldwide string of pop concerts in July featuring like Sheryl Crow, Red Hot Chili Peppers and scores of others to mobilize action to stop global warming.
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Worldchanging, a new tome on sustainability, makes going green easy and leaves behind the tree-hugger stereotypes. By Jenn Shreve.
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Sony is beating its own target for reducing greenhouse gas emissions and will begin promoting a sustainable lifestyle to consumers through its products, its chief executive said Friday.&quot;Sony alone has reduced greenhouse gas emissions by 9 percent to date, exceeding our original target of a 7 percent reduction by 2010,&quot; said Howard Stringer, chairman and CEO of Sony, at the World Wide Fund for Nature&#39;s (WWF) Climate Savers conference in Tokyo. The conference was held at Sony&#39;s new headquarters in Tokyo, which itself has helped the company to achieve its goal. Greenhouse gas emissions from the building are 40 percent lower than at equivalent conventional buildings.Sony is one of 12 companies that has joined the WWF&#39;s Climate Savers initiative, under which they pledge to an aggressive cut in greenhouse gas emissions. Tech companies Hewlett-Packard and Nokia are also members as are Allianz, Catalyst, Collins Companies, Nike, Novo Nordisk, Sagawa Express, Spitsbergen Travel, Tetra Pak, and Xanterra Parks and Resorts.At the conference the companies signed a declaration that recommitted themselves to action and expanded their work to include partnering with business partners to further cut emissions, the promotion of a low-carbon lifestyle to their customers and greater transparency of their carbon footprint and environmental activities.&quot;For Sony this means we will proactively look to expand our emissions reductions beyond our sites to include logistics and other parts of our business,&quot; said Stringer. &quot;We must also continue to improve the energy efficiency of our products, particularly televisions which consume the most energy of all our home electronics products. Yet while the trend is towards larger screens and more sophisticated functions that inevitably consume more power Sony&#39;s televisions are already among the industry leaders in terms of energy efficiency.&quot;Stringer said Sony expects the operating power of electronics products to be reduced to half their existing levels in a few years.&quot;I am confident that our engineers can meet these expectations,&quot; he said.And just as the company has created products like the Walkman Stringer said Sony will now look to promote and help people adopt sustainable lifestyles through its products.For companies like Sony one of the greatest inefficiencies in their products comes from the standby power that is consumed continuously when the device is not in use. It&#39;s not a great deal of power per product but the number of such devices has multiplied in recent years so the total amount of energy used in this way is now becoming quite large.&quot;Standby power is a huge and growing share of electricity use because those things are plugged in 24/7 but nobody when they buy a computer buys it based on its efficiency in using standby power,&quot; said James Leape , director general of WWF International, at a Tokyo news conference. &quot;You&#39;re thinking about a hundred other things when you buy your computer and so the market doesn&#39;t work. And so standards are crucial and the industry can lead on that by defining norms but its a place where government action can be quite important.&quot;Many of the largest PC makers have joined together under the banner of the Climate Savers computing initiative and have pledged to reduce power consumption of computers by 50 percent by 2010. The companies plan to highlight some of their advances and technologies at the Cebit exhibition that will take place in Germany in March.Energy use by IT equipment is growing fast. The recently published report, &quot; An Inefficient Truth ,&quot; found about 10 percent of energy consumption in the U.K. is by IT equipment -- equivalent to the output of four nuclear power stations.&#160;
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In a world headed toward billion-car gridlock, here's one vision of a green global transportation system.
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CHIBA, Japan  - Thousands of Japanese fans rocked to the rhythm of a virtual techno beat act as a global concert aimed at persuading millions of fans to go green for the environment moved onto a venue near Tokyo on Saturday.
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If you saw the Red Hot Chili Peppers whispering to Al Gore when they accepted their Grammy Award for best rock album in February, that's the moment they committed to playing Live Earth.
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One of the 'Green Giants' explores donation, trade-in, asset recovery, and leasing.
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"The bottom line is that if nothing else, the issue of climate protection was a lot of fun for two billion people for one day"  They rocked the world, but as the clean-up at nine climate change gigs around the globe begins, many wonder if the galaxy of pop stars did much to change it. via Public NewsRoom
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(InfoWorld) - The Web hosting company chosen to power the Web sites for this weekend's Live Earth concerts adopts an environmentally friendly business plan: Let the sunshine in. Affordable Internet Services Online (AISO) has been hired to power the Web sites from its 100 percent solar-powered Web hosting facility in Romoland, California, north of San Diego. The company's green philosophy fits with the theme of the concerts to raise awareness of the issue of global climate change. The concerts are to be held around the clock July 7 in Shanghai, Tokyo, London, New York, and other cities. Organizers of the Live Earth event say the concert venues will be carbon neutral with electricity to power musicians' amplifiers and microphones coming from renewable energy sources. AISO has been using the renewable energy of the sun to power its data center since 2001, said Phil Nail,Â CTO for the 10-year-old company. AISO will operate two Live Earth sites, one for the concert and the other to track pledges. Live Earth is not seeking financial donations but asks people to pledge to adopt a carbon-neutral lifestyle. The company installed 14 IBM BladeCenter servers powered by AMD Opteron dual-core processors to host the sites. Each of the servers uses about 142 watts of electricity, which Nail considers more energy efficient than average. Low-end servers, including blades, run at an average of 218 watts, and midrange servers run at an average of 638 watts, according to figures from a 2007 Lawrence Berkeley National Laboratory study. Because these are the first Live Earth concerts, organizers have no idea how much traffic to expect at the Web sites, he said. The concert will be televised, and viewers will be invited to make pledges on the AISO-hosted pledge sites. Later, the names of those who pledged will appear on TV. Other Web hosting companies advertise themselves as "green," Nail said, but they often simply buy carbon offsets rather than actually improve their own energy efficiency. Affordable Internet also has installed solar tubes, shafts that run from the roof of a building to the ceiling in a room, to light the data center's interior. It also irrigates a rooftop garden with recycled water from the data center's cooling system. Affordable Internet, with 15,000 customers, has attracted prospective customers from as far away as the U.K. to host their Web sites because they are seeking out carbon-neutral hosting services.
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Live Earth concerts on Saturday meant to spur action to fight global warming must first tackle another environmental hazard -- mountains of trash and thousands of tonnes of greenhouse gases caused by the events.
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NEW YORK  - The New Jersey edition of the seven-continent Live Earth concert series, designed to publicize the issue of climate change, was a little like Al Gore, the man who helped conceive it. Smartly organized, highly efficient and with its heart in the right place, it was also just a little bit dull.
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The Red Hot Chili Peppers led dozens of pop stars performing at Live Earth concerts around the world on Saturday to persuade fans and governments to go green.
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The latest in a long list of concerts for causes, Live Earth will stage a multimedia assault on the world's attention span July 7, urging action against human-induced climate change.
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Live Earth concerts on Saturday meant to spur action to fight global warming must first tackle another environmental hazard -- mountains of trash and thousands of tons of greenhouse gases caused by the events.
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This weekend&#39;s Live Earth  extravaganza aims to bring awareness of global warming as well  as music to the world, and NBC Universal wants to make sure its  wall-to-wall television coverage doesn&#39;t strike a sour note.
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SYDNEY -- Events kicked off today in Australia for the global Live Earth concert series, with laid-back rocker Jack Johnson and the revived 1980s pop group Crowded House topping the lineup.