A Move to Let Logos Carry More of the Message
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The new logo for the New Museum of Contemporary Art will be featured in a campaign to promote the institutionâs move to a new home in downtown Manhattan.
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It can be difficult to determine who owns pictures on the web. Why not create an attribute for the image tag that clarifies the confusion? In Monkey Bites.
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Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
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Branding can mean offering premium services--for a price.
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Attention to details and solid advice make up for less-than-stellar graphics.
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By David Pollak, San Jose Mercury News, Calif.  Feb.
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The megadiscounter spruces up its slogan.
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You have new ways to hear--or read--the messages that matter and skip those that don't.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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Inspired by graffiti, posters and the communal culture of the Web, stickers are gaining wide attention as an artistic phenomenon.
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Paolo hypothesizes a much-needed tool in a post yesterday, and a follow-up today.
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Its new ad campaign may not be focused on the right people.
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
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By Nicole C. Wong, San Jose Mercury News, Calif.  Mar.
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By Dave Gallagher, The Bellingham Herald, Wash.  Dec. 16--JINGLES ARE FOREVER CHANGING: There is nothing like a good hook  when you're selling a product.    Whether it is a jingle or catchphrase, an effective one stays in your  head.
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There is an interesting post on OnLamp.com that mentions the search for a good wiki system. Read the post to find out why the author thinks that the wiki world "needs the kind of vision that will make the product more accessible, more polished, less prone to abandonment or neglect...", and the several comments that follow.
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What do you think of the new design?  For those of you reading via RSS just click on the permalink.   Fixed layout.  Blue background.  Nice clean sidebar.  No more obsolete links. Updated content.  All to give the appearance that I'm a professional!  This is part of my new effort to blog more now that I have Rojo  launched.  Anyway.  If anything looks strange please let me know!  I'll also be making some additional layout tweaks in the next couple of days.  In the meantime this will do...