Study: Some Super Bowl advertisers 'missing the boat'
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Reprise Media released results of its fourth annual study on companies' use of search marketing to complement their Super Bowl advertising campaign.
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Advertisers for this year's Super Bowl game hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons in the spotlight.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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Concerned by growing uneasiness among fans and marketers about athletes gone wild, the N.F.L. is embarking on an advertising effort highlighting the positive aspects of the on- and off-field lives of its players.
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Remember Booble.com, the porn search engine which took advantage of the Google layout, logo and name association when it first launched? Well according to Booble.com, they submitted a commercial to CBS for a Super Bowl ad buy and were denied.  So, if you&#8217;re dying for publicity, which was probably the only reason for trying to buy [...]
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
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NEW YORK (Billboard) - The New York Giants weren't the only ones to come away from Super Bowl XLII with a storybook ending. Artists who were tied to the game through live performance or inclusion in advertisements also notched impressive victories, especially on the digital front.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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The company wants to charge more money for ad time during the Super Bowl.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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A lot of men and women will watch the Super Bowl next week but they probably won't be focusing on the same aspects of the game.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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The New York Times Co. said November advertising revenue declined 3.8 percent. Total company revenue, excluding TV stations up for sale, declined 1.7 percent to $278.5 million, the publisher said. The drop reflects the industry's continued loss of advertisers to other media. Ad sales at the New England Media Group, led by The Boston Globe, slid 11 percent to $36 ...
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Sometimes ratings just don't make sense. For example, why would the Patriots' local numbers increase by 18 percent this season? You'd expect that after two Super Bowl championships in three years, the franchise's fan base would be large, but the audience would be relatively stable.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.