Blu-ray supporters scent victory
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The backers of Blu-ray discs predict victory in the format wars with HD DVD after Warner Bros backed them.
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The Walt Disney Co.&#39;s endorsement Wednesday of the Blu-ray technology has increased the possibility that consumers, electronics manufacturers or both will be the real losers of the format war over next-generation video discs.
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Blu-ray DVD titles outsold rival  HD-DVD titles by almost 2-to-1 in the first nine months of the  year, but analysts expect additional HD-DVD support and new hit  releases to "transform" the high-definition DVD battle score in  the fourth quarter.
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Several movie studios choose a side in the battle of DVD formats.
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The market research company expects Blu-ray Disc to win the battle against HD DVD in the consumer market by the end of 2008.
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The end of the high-definition disc war seems in sight, say industry observers, with major studio Warner Bros. jumping to the Blu-ray Disc camp and leaving the competing HD DVD format with a dwindling base of Hollywood support. But ahead lies the real uphill battle: selling high-definition discs - in any format - to consumers who appear more than satisfied with the DVDs they've already bought over the past few years.
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The standards battle could intensify in the last quarter, but so far Blu-ray dominates, analysts say.
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Three major movie studios have signed on for Sony&#39;s high-definition technology for the discs. But a competitor has drawn big support, too.
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While clearly a blow, retailers are divided on whether the move actually amounts to a death knell to the format, which is battling Blu-ray.
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Electronics companies are at war over next-generation DVDs
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Toshiba Corp. on Monday said it had won  support for the HD DVD optical disc standard from four  Hollywood studios, advancing its cause in the battle for the  next-generation DVD.
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The VC-1 codec is made an integral part of a Blu-ray spec, giving Microsoft a foot in the rival camps battling over the successor to DVDs.
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DECEMBER 01, 2004 (IDG NEWS SERVICE) - TOKYO -- The group supporting the HD-DVD optical disc format for high-definition video has received a boost in its battle against the rival Blu-ray Disc format with pledges of support from a number of Hollywood
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Toshiba Corp. on Monday said it had won support for the HD DVD optical disc standard from four Hollywood studios, advancing its cause in the battle for the next-generation DVD.
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TOKYO - A full-scale war over DVD formats is only a matter of time - the electronics industry can smell it in the air. As the two opposing camps continue to recruit allies, negotiations are no longer about averting a confrontation.
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US film studio 20th Century Fox yesterday waded into the battle over next-generation DVDs when it offered support to Blu-ray optical disc technology.
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Both the media and the public love a winner, especially as summer blockbusters compete for first place.