MarketWatch Deal Seen As Giving Journal Advertisers New Reach
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Just last week, CBS MarketWatch and Dow Jones were battling it out for the Web-surfing audience, with MarketWatch going so far as to run an online ad campaign emphasizing that content was always free on its site, in response to a Wall Street Journal
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London, November 15: Dow Jones &amp; Co, publisher of The Wall Street Journal, said it is to buy online news site operator MarketWatch Inc to grow the revenues it derives from the Internet.
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Consumer products maker Procter &amp; Gamble, market research group VNU and radio ratings service Arbitron Inc. on Wednesday announced a deal to explore developing a research service to study how consumers react to advertising.
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Viacom Inc. plans to submit a bid to buy financial news provider MarketWatch Inc., according to a filing Thursday with the Securities and Exchange Commission.
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Dow Jones has agreed to buy online financial news provider Marketwatch Inc for 519 million dollars, or 18 dollars per share, the two companies said in a joint statement.
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Consumer Reports magazine, best  known for comparing the prices and performance of cars,  televisions and washing machines, is adding drugs to its  coverage to help Americans save money on their health care.
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Financial Times publisher Pearson Plc.  is seeking partners to make a possible bid for Wall Street Journal owner Dow Jones & Co. Inc. , the Journal reported on its Web site on Friday.
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Financial Times publisher Pearson Plc  is seeking partners to make a possible bid for Wall Street Journal owner Dow Jones & Co. , the Journal reported on its Web site on Friday.
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Under the deal, company will be the exclusive third-party ad provider for Dow Jones-owned sites including WSJ.com and Marketwatch.com.
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Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.Investors include the Tribune, Gannett, Hearst, and New York Times companies, which publish flagship newspapers such as the Chicago Tribune, USA Today, the San Francisco Chronicle, and the New York Times, respectively.The network, QuadrantOne, will let an advertiser place ads on hundreds of Web sites focused on 27 major markets, targeting users by what they are viewing, their online behavior and demographic information.QuadrantOne is most notable for the online players that aren&#39;t participants, such as Google, Yahoo, or Microsoft. This latest move by the newspaper companies may be designed to assert greater control over their print and Web properties.Yahoo reached a landmark revenue-sharing deal&#160;in November 2006 with seven U.S. publishers. Yahoo provides search services, places job ads on its own HotJobs site and sells Web advertising.&#160;The deal was expanded in April 2007, with some 264 newspapers distributing their content on Yahoo&#39;s portal.One of the QuadrantOne&#39;s investors, the Hearst company, is participating in the Yahoo deal.Google&#39;s PrintAds program lets its customers who are already buying contextual Web-based ads to also place ads in 600 daily and weekly U.S. newspapers. Google also offers easy tools for customers to design their own ad that can be uploaded to particular newspaper.The Chicago Tribune, the New York Times and the San Francisco Chronicle participate in PrintAds.If newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.Online advertising accounted for about $16.9 billion in revenue in 2006 and is expected to rise to $50.3 billion by 2011, according to a December 2007 report from the Yankee Group.The U.S. newspaper industry is in dire straits, in part because of a bumpy U.S. economy, declining print readers and falling print advertising revenue.Critics argue that newspaper companies waited far too long to revamp their businesses with the surge in online publishing and advertising over the last 15 years.Companies such as Google, which has made a fortune in Web-based advertising, have reaped some gains at the expense of newspapers, as advertisers look for cheaper and more targeted ways to reach buyers.Classified advertising, once a bread-and-butter source of revenue for newspaper, has also declined over the years due to advertising boards such as Craig&#39;s List.&#160;
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Dow Jones won out over a list of competing media bidders to gain control of MarketWatch with its $18-a-share offer. If the buy is approved by shareholders, Dow Jones will gain a valuable foothold in the fast
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Dow Jones Buying MarketWatch for $519 Million  Yes Virginia, there is money to be made in web publishing, especially stock market and trading news! The news will invigorate bloggers and news publishers everywhere. If you're read by a certain targeted market with money to spend, you can be worth something. Maybe ...
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Research and Markets (http://www.researchandmarkets.com/reports/c50544)  has announced the addition of 2007 China Media Yearbook & Directory to  their offering.
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Shares of MarketWatch Inc. rose nearly 7% after Dow Jones &amp; Co. announced it would buy the parent of financial news site CBS MarketWatch for $519 million in cash.
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Dow Jones will buy MarketWatch for about $519 million, a deal that would end a month-long bidding war for the online financial news and information provider.
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Negotiators reached a deal for editorial independence of The Wall Street Journal under News Corporation control.
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It appears that Six Apart is going to buy  LiveJournal:  "Folks have been predicting a big year for mergers and acquisitions in 2005, and we are starting the year with a bang. I have learnt exclusively that Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to acquire Live Journal, for an undisclosed amount. The deal is a mix of stock and cash, and could be announced sometime later this month, according to those close to the two companies. If the deal goes through, then Six Apart will become one of the largest weblog companies in the world, with nearly 6.5 million users. It also gives the company a very fighting chance against Google's Blogger an ...