Waggener Edstrom Worldwide Launches Next-Generation PR Measurement Product: Narrative Network Software
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SEATTLE, Sept. 7  /PRNewswire/ -- Waggener Edstrom Worldwide Inc. today announced the availability of Narrative Network(TM) text mining and mapping software, which measures the effectiveness of brand messages in online and offline media to aid strategic communications programs.
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Omnicom Group Inc., the world's  largest advertising services company, has signed a deal to  purchase audience measurement research from TiVo Inc., the  companies said on Wednesday.
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Network Instruments and NetQoS Inc. today announced a strategic  partnership to deliver a unified solution for managing enterprise  networks for application performance and quickly identifying the root  cause of any network degradation through retrospective network analysis  (RNA).
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Safend, an international provider of endpoint i
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NewsGator Technologies, Inc., the leading RSS company, announced at the Enterprise 2.0 Conference today, NewsGator Social Sites, a new solution built on the award-winning NewsGator Enterprise Server (NGES).
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Company is developing software to help big media companies integrate social networking and community into their Web sites.
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Details of a new Microsoft Web analytics tool are available online.
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By O'Brien, Keith  NEW YORK: Curtis Hougland, former new media lead at Middleberg & Associates and Ruder Finn, has started Attention PR to focus on "social media relations." Debut clients include three undisclosed Fortune 500 companies, BlogTalkRadio, College.com, and Film Movement.
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(InfoWorld) - Salesforce.com is drawing particular attention to the analyticsÂ customization capabilitiesÂ it plans to offer in the next version of its hosted CRM (customer relationship management) software, known as Salesforce Winter '07. At an event due to take place Wednesday in London, Marc Benioff, the vendor's chairman and chief executive officer, is expected to preview analytics and dashboard mash-up capabilities as part of his "Future of Software" presentation. The announcement is part of a gradual run-up to the release of Winter '07, theÂ 21st generation of the on-demand CRM software, which is due to become generally available in the fourth quarter of this year. Analytics is loosely defined as the analysis of data contained in a company's enterprise applications to help highlight potential business trends. Being able to spot such trends early can help firms improve the speed and quality of their decision-making. Other CRM players including Microsoft, Oracle, and SAGÂ are increasingly placing more emphasis on their respective analytics offerings as key product differentiators. For instance, Oracle announced last month that it would add more real-time predictive analytics to its business intelligence, middleware, and applications afterÂ acquiring intellectual property assetsÂ from Sigma Dynamics. While the main theme of the current version, Salesforce Summer '06 which debuted in July, was integration between Salesforce.com's CRM offering and third-party products, the watchword for Winter '07 is "unlimited customization," according to Ariel Kelman, the vendor's director of AppExchange product marketing. Since Salesforce.com officially went live with AppExchange in January, a network to host third-party and custom applications and integrate them with Salesforce.com's CRM software, the vendor has seen plenty of demand for analytics offerings, he said. In Salesforce Winter '07 users will have the ability to fully componentize the on-demand CRM application's analytical dashboards so that they can mash up or bring together components of different vendors' business intelligence (BI) software which they can then share and manage. Users will be able to engage in a wide range of BI activities which can be displayed on their dashboards within Salesforce including supply chain analysis, complex what-if scenarios and profitability analysis. Business Objects is Salesforce.com's first BI partner to participate in an analytics mash-up between its Crystal Xcelsius data visualization offering and the hosted CRM software's dashboard framework, Kelman said. Other BI partners expected to support the mash-ups number around 13 initially and will include open-source player JasperSoft, he added. Analytics, e-mail marketing and sales tools have been the most popular offerings on AppExchange since January, but Kelman is already starting to see a second wave of component categories gaining more and more user interest. This next wave is around human resources, financials and IT tools, he said, along with project management, bug tracking and quality assurance. Although Salesforce.com remains focused on supplying hosted CRM, its AppExchange network continues to expand its capabilities to provide all kinds of business components, not just those with strong ties into CRM. Other features for Winter '07 include a new user interface based on Ajax or asynchronous JavaScript and extensible markup language, a hook-in to Cisco Systems' computer telephony integration option and full support for IBM's Lotus Notes collaboration software.
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With 8 million customers around the globe ordering business cards, letterhead and other printed materials from its online venue, VistaPrint executives understand the power of Web analytics for uncovering customer trends. Getting the most of out their data was a matter of measuring -- and acting on -- the right metrics.
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Executives at Morgan Stanley and Pfizer explain how their companies are starting to use Web 2.0 tools to improve communication among workers and with customers.
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Bowstreet this week launched its Enterprise Portal Solutions, a set of portal-based composite applications designed to bolster employee, partner, and customer productivity.
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With the Facebook phenomenon continuing to capture the imagination of consumers, broadcast television networks, and a number of ISVs, SuccessFactors, a talent-management SaaS (software as a service) provider, unveiled ULTRA, the latest version of its performance and talent management suite, which now links to Facebook profiles.At the end of last year, WorkLight, a Web 2.0 software developer, launched WorkBook, the actual Facebook application that will be used by WorkLight to facilitate corporate communications and knowledge sharing in a secure environment.Last week, many television viewers watched as the ABC network partnered with Facebook in its coverage of the New Hampshire primary.Now it is SuccessFactors' turn. The company is a SaaS powerhouse in talent management, and it has more than 2 million subscribers in 156 countries.SuccessFactors is using Facebook to allow a richer employee profile that goes beyond the structured data that is typically captured in a HCM (human capital management) service, according to Jim Holinchek, a senior analyst with Gartner.Rob Bernstein, global vice president of product marketing and product management at SuccessFactors, agrees with Holinchek?s assessment. ?It also blurs the line between enterprise and consumer by linking between employee profiles and Facebook profiles,? added Bernstein.From a management perspective, the biggest change in SuccessFactors? service probably comes from ULTRA?s new integrated capabilities. No matter where in the suite an HR or department manager is working, he or she can switch to other suite components.?In the past, managers would have to switch between applicant tracking systems, learning management and performance management, for example; now ULTRA has a single footprint,? said Bernstein.The ULTRA release also includes a new drag-and-drop UI, as well as the ability for users to generate their own content such as to-do lists. It also allows HR or facilities managers to plot and move locations of employees and equipment on a floor plan.Tagging will allow users to add to their own profile, said Bernstein,. For example, if an employee speaks a foreign language, they can be tagged with that information to enhance collaboration and, ultimately, company productivity.The integration of Facebook into ULTRA is a relatively new phenomenon, said Holinchek, and while it is true that the formal organizational structure does not necessarily reflect how work gets done, Holincheck said customers and vendors are still working to understand cases where this type of integration makes sense.?Customers are trying to understand what the ROI is from the investment,? said Holinchek.The Ultra release is compatible with Flex, Flash, and AJAX.ULTRA is shipping now.
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Video game publisher Activision Inc. and Nielsen Entertainment, on Monday said they were collaborating to produce a measurement system for corporate advertisers to compare the reach
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Datascope Corp. (NASDAQ: DSCP) today announced the U.S. launch of the Panorama Gateway, a networked system component that interfaces the Company's Panorama Central Monitoring System, as well as standalone bedside monitors, to a Hospital Information System/Clinical Information System (HIS/CIS).
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NetNewsWire 3.0 is a major upgrade to NewsGator's RSS reader for the Mac, now featuring desktop integration with support for Spotlight, Address Book and more.
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InfoWorld - Bowstreet this week launched its Enterprise Portal Solutions, a set of portal-based composite applications designed to bolster employee, partner, and customer productivity.