PS3 component cost halved in 12 months, analyst claims
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Console's parts now cost $400, apparently Sony's PlayStation 3 costs just $400 (Â£200) to make these days - about half of what the console cost to produce when it was launched in November 2006.â¦
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$100 off the 60GB model too Sony has left its US-based PlayStation 3 fans drooling after announcing that it will release an 80GB version of the console this August. But non-US gamers were left playing the waiting game as the company also announced that the majority of new PS3 games and a $100 (Â£50) price cut for its 60GB version will initially only be available in the US.â¦
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Sony Corp.  said on Friday it  will eliminate a key microchip from the European version of its  PlayStation 3 (PS3) game console, reducing production costs as  well as its compatibility with PS2 games.
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-- Sony Corp. slashed the price of its current PlayStation 3 by $100, or 16.7 percent, and introduced a high-capacity model in an effort to spur sales of the struggling video game console.
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Sony is now $399 away from giving PlayStation 3 consoles away.
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Japanese gamers get a cheaper PlayStation 3, and everyone gets HDMI. But Sony wonât say what percentage of PS3 units will be the less expensive models. Chris Kohler reports from Tokyo.
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Forget about a price cut for the PlayStation 3 in the near future. Sony's president Ryoji Chubachi said the company currently has no plans to reduce the price of the console in an interview with Reuters.
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By Kyodo News International, Tokyo  Feb. 13--TOKYO -- Sony Corp. said Tuesday it will sharply reduce capital  expenditures for its semiconductor operations over the next three years as  part of its efforts to focus on money-making products.
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Sony Computer Entertainment President Ken Kutaragi announced a drastic 20% price cut for the PlayStation 3 game console, in time for its November 11 premiere in Japan. The 20 GB model will now sell for about USD$429, instead of the USD$515 originally planned.
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Sony Corp. has slashed the planned price of its delay-ridden PlayStation 3 by one-fifth in Japan, preparing for a sharp dogfight against cheaper games consoles from rivals Microsoft and Nintendo.
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(InfoWorld) - Sony's core electronics business more than doubled profits in the last quarter of 2006, but failed to offset price cuts to itsÂ PlayStation 3 game console, leading to an overall profit decline of just over 5 percent, the company said Tuesday. The company said sales and operating revenue increased 9.8 percent to Â¥2.6 trillion ($21.4 billion) while net profit fell 5.3 percent to Â¥159.9 billion. Sony Computer Entertainment, the division responsible for its PlayStation gaming consoles, was the only one of Sony's main business units that registered a loss in the quarter. It lost Â¥54.2 billion primarily due to the retail price of the more expensive of the two consoles being reduced from a planned Â¥62,790 to Â¥49,980 in Japan. The cut was made, Sony said, due to negative feedback from consumers. Sony's electronics business saw profits more than double to Â¥177.4 billion on 16.9 percent higher sales of Â¥1.9 trillion, the company said. The unit had a generally positive quarter with sales of Bravia LCD (liquid crystal display) televisions and Cybershot digital still cameras increasing. Europe saw the biggest percentage sales jump, up 21 percent, thanks to better LCD TV and Vaio PC sales, while tough competition in the U.S. TV market meant sales there increased by just 3 percent. Sony Pictures returned to profitability as sales there jumped 47 percent, but sales in the financial services division fell 9 percent. Underlining the generally positive results, Sony revised its full-year profit forecast upward for the year to the end of March. It now expects to record a net profit of Â¥110 billion for the year, up from its previous forecast of Â¥80 billion, although still lower than the Â¥124 billion it reported last year. The sales forecast was left unchanged. Sony's mid-term business plan has targeted a profit margin of 5 percent for the coming fiscal year. Sony's electronics business is already meeting its part of the target and will continue to do so next year however the games unit needs to improve, Sony's chief financial officer Nobuyuki Oneda said at a Tokyo news conference on Tuesday. He expects to bring the company's games unit closer to break-even in the second half, he said. Sony will target cost savings in the PlayStation 3 by introducing more advanced chips and consolidating components to reduce the overall number of parts, he said. The company is already on the way to the first of these targets, with the recent start of production of a new version of the Cell processor built with a 65-nanometer production process. The chip in current consoles is built using a 90-nanometer process and the upcoming switch will mean a chip that is 40 percent smaller. Costs will fall in line with the size reduction, Sony said. It did not say when the new chip will appear in consoles. Sony wouldn't provide anyÂ PlayStation 3 shipment estimatesÂ for the coming financial year but said it remains confident it will ship 6 million consoles up to March. It also revised upwards its PlayStation 2 shipment forecast from 11 million units to 13 million units. Sony counts shipments as finished consoles leaving its factory for Sony warehouses and distributors. Oneda ruled out the possibility of further price cuts in the near future, but hinted that this could happen in two or three years' time. Â
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Sony dropped the price on its PlayStation 3 in July - from $599 to $499 for its 60-gigabyte model - and got a bump in sales, but Nintendo&#39;s Wii continued to dominate by posting its largest monthly sales figure of 2007.
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Sony Corp. (6758.T) said on Friday that  losses at its games division in the July-September quarter may  be bigger than its losses for the quarter ended in June due to  a possible increase in valuation losses on PlayStation 3  microchips.
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Sony Computer Entertainment Europe president David Reeves may have let something slip that American consumers weren't supposed to know: there really is no "price cut" for the PS3.
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Despite comments to the contrary from the company president just a week ago, Sony on Monday cut the price of the 60GB PlayStation 3 by $100, while also introducing the 80GB version to North American consumers.
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Â£450 well spent? Tech Digest Is that the wind of changed opinions blowing? Since last week's Games Developers Conference (GDC) in San Francisco, the buzz about Sony's PlayStation 3 has taken a turn for the better.â¦
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'Within 12 months' Sony has yet to launch the PlayStation 3 in Europe but already one analyst is forecasting a first-year price cut which will see at least â¬150 knocked off the â¬599 launch price.â¦