Advertising: Google to Expand Program, Giving Newspapers a Lift
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The company will significantly expand its Print Ads program, in which advertisers purchase ads in newspapers through the Web.
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Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" &#151; the interactive capsules designed to bring more pizzaz to Web pages.
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Google is back with another project that will help users find priceless information on the Internet, via Googleâs Print Program.
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Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.
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The online giant smartens up its display ads.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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In a move that beats competitors Yahoo, Microsoft, America Online and AskJeeves to the starting gate, Internet search giant Google on Thursday unveiled a program enhancement that searches Web pages plus e-mails, pictures, music and other documents on your hard drive.
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After expanding the service to a handful of AdWords advertisers in May, Google on Wednesday officially made its Print Ads offering available to hundreds of thousands of companies, adding more newspapers to the list of where ads can appear.
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Google Inc. said on Tuesday it would digitize some of the world&#39;s most important libraries in a bold effort that could profit the company by attracting more viewers to its site -- and its ads.
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By Rick Romell, Milwaukee Journal Sentinel  Feb. 14--The Milwaukee Journal Sentinel will join a test program in which  dozens of newspapers across the country have been accepting bids for ad space  from companies that advertise on the Google search engine.
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Text of report by Indian newspaper The Hindu website on 8 December  Mountain View, 8 December: Google Inc has started testing a long- awaited radio advertising service that represents the internet search leader's most elaborate attempt yet at expanding its financial clout beyond the web.
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Subscribers to the AdWords program can now buy newspaper advertising via Google Print Ads.
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Google Inc.'s free e-mail service will shed the final remnants of its invitation-only restrictions Wednesday, extending the reach of an increasingly popular product that has emerged as a vital cog in the online search leader's expansion efforts.
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Google Inc. is enabling users to find and print coupons from merchants listed in the online search leader's index of local businesses, adding to a slew of free features designed to attract more traffic to its Web site.
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Google plans to announce a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis.
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Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion.
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The new feature will direct users to both paid and free digital content on publishersÂ Web sites, but will not directly generate revenue for Google.