Google bends to EU privacy concerns
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InfoWorld - Google Inc. will make the data it stores about end users anonymous in its server logs after 18 months, part of an effort to deflate concerns about privacy raised last month by a European Union working group.
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SAN FRANCISCO -- Drawing upon its clout as the Internet's most powerful company, Google Inc. is calling on businesses and regulators throughout the world to adopt international standards for protecting consumer privacy online and offline.
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The European Union's data watchdog  will take months to decide whether Google  may be  violating European privacy laws, a spokeswoman for the group  said on Thursday.
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(InfoWorld) - Search giant Google will propose on Friday that governments and technology companies create a transnational privacy policy to address growing concerns over how personal data is handled across the Internet. Google's global privacy counsel, Peter Fleischer, will make the proposal at a United Nations Educational, Scientific and Cultural Organization meeting in Strasbourg, France, dealing with the intersection of technology with human rights and ethics. Fleischer's 30-minute presentation will advocate that regulators, international organizations, and private companies increase dialog on privacy issues with a goal to create a unified standard. Google envisions the policy to be a product of self-regulation by companies, improved laws, and possible new ones, according to a Google spokesman based in London. "We donât want to be prescriptive about who does that and what those standards are because it should be a collaborative effort," the spokesman said. Other organizations have already made progress on privacy standards, he said. For example, Asia-Pacific Economic Cooperation (APEC) created a nine-pointÂ Privacy FrameworkÂ designed to aid countries without existing policies. However, the framework has been criticized for vagueness and only been partially implemented by APEC members, said David Bradshaw, principal analyst at Ovum. E.U. privacy regulations are already more stringent than the APEC's recommendations, which highlights the difficulty in creating a global standard that meets existing regulatory requirements in various geographic areas, he said. "From Google's viewpoint, they can't expect the E.U. and those nations that have higher privacy standards to level down to the APEC standards," Bradshaw said. Google's increasing power in search, Internet commerce and software services hasÂ place its privacy policies under scrutiny. In June, Google said it would delete the data it stores about end-users anonymous in its server logs after 18 months, part of an effort toÂ deflate concerns about privacyÂ raised by a European Union (E.U.) working group composed of data protection officials from 27 countries. Google took a further battering after itÂ acquired DoubleClick, an online advertising company that uses technology to track user trends in order to serve them targeted ads. The technology, also used by many other Internet advertising companies, has raised privacy concerns. A European consumer group, Bureau EuropÃ©en des Unions de Consommateurs asked the European Commission in July as well as other authorities to investigateÂ how the DoubleClick deal would impact consumers. The focus on privacy by governments and individual Internet users has resulted in localized legislation, causing a fragmentation in privacy regulations, Google's spokesman said. That can make it difficult for e-commerce businesses, as an increasing amount of data is routinely crossing international borders through credit card transactions, he said. "We really hope that this sparks a sustained, thoughtful creative debate, he said. Â
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Google, a frequent target of privacy advocates, yesterday called for new international standards on the collection and use of consumer data.
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Google and Microsoft go head to head in the consumer healthcare market but privacy experts worry about personal information going online.
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Google has been warned that it may be violating European Union privacy laws by storing search data for up to two years.
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The EU's data protection commissioner says IP addresses should be regarded as personal information, a view, which, if adopted, would profoundly affect the privacy policies of companies like Google and Yahoo.
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Google is proposing that governments and technology companies create a transnational privacy policy.
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Google Inc , the world's  largest Internet company, will propose at a meeting of  international policymakers in France on Friday that national  regulators agree on a basic set of global privacy protections.
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European consumer groups warned the European Commission Thursday that&#160;Google&#39;s plan to take over the online advertising company DoubleClick, currently&#160;under investigation, would&#160;erode consumers&#39; privacy&#160;and would push up prices for online goods and services.
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In a response to EU privacy complaints, Google will make use data anonymous after 18 months, may redesign cookies.
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Data protection officials from 27 European countries have warned Google it is storing data on people's searches for too long.
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European consumer groups warned the European Commission Thursday that&#160;Google&#39;s plan to take over the online advertising company DoubleClick, currently&#160;under investigation, would&#160;erode consumers&#39; privacy&#160;and would push up prices for online goods and services.In a letter to competition commissioner Neelie Kroes, BEUC, the pan-European Union consumer group, together with three national associations, urged the Commission to use its powers to block the deal in its current form.&quot;Consumers&#39; privacy could be at risk; it is crucial that the Commission integrates privacy concerns into the&#160;Google/DoubleClick merger&#160;review process,&quot; said Monique Goyens, BEUC&#39;s director general in a statement.In addition to privacy concerns, the letter also argued that combined strength of the two Internet firms would harm consumers &quot;with respect to the price, degree of innovation, quality, and selection of online products and services that would likely be available to consumers following the merger.&quot;Neither Google nor the Commission were available to comment.Meanwhile, also on Thursday, the U.S. Federal Trade Commission&#160;cleared Google&#39;s acquisition of DoubleClick&#160;on a 4-1 vote after an eight-month investigation. The FTC concluded that acquisition &quot;is unlikely to substantially lessen competition&quot; and downplayed concerns brought by some privacy groups, saying those concerns are &quot;not unique to Google and DoubleClick,&quot; and &quot;extend to the entire online advertising marketplace.&quot;The Commission&#39;s competition department has until April 2 to decide to permit the deal, approve it on the condition it is changed or prohibit it outright.Competition reviews normally focus on the economic impact of mergers and takeovers, rather than their potential impact on privacy.Consumer groups wrote to Kroes in June, shortly after the planned deal was announced, warning about its impact on privacy. Thursday&#39;s follow-up letter focused on the economic effects of the deal on consumers, as well as reiterating the groups&#39; concerns about privacy.Acknowledging that privacy falls beyond the scope of merger reviews, they nevertheless tried to persuade the Commission to bear it in mind.&quot;Privacy issues raised in our 27 June letter are detrimental to consumers&#39; welfare and ought to be taken into account in the merger review process,&quot; the consumer groups said.Economic harm to consumers would result from the deal because it would strengthen what the groups describe as the super-dominant position of Google in the online advertising industry.&quot;The online advertising market will be placed in jeopardy if the Google/DoubleClick merger is allowed to proceed, because the combined company will dominate both major &#39;pipelines&#39; for online advertising - both the pipeline for search ads and the pipeline for non-search ads,&quot; they wrote to Kroes.&quot;If allowed to proceed, the transaction will enable the world&#39;s largest network for the sale of non-search online advertising (Google) to capture and use to its own benefit the dominant provider of stand-alone ad-serving tools (DoubleClick) used by web publishers to connect other networks to the non-search inventory which they need to survive and which is not already committed to Google,&quot; the letter said.By eliminating competition between the two companies for both stand-alone ad serving tools and integrated ad networks, the deal will ultimately &quot;reinforce Google&#39;s super-dominant position in the market for search ads,&quot; they said.In addition to the possibility of higher prices for consumers, the deal could undermine the common business model for online publishing, which relies on advertising revenue. This could force content providers to switch to a model based around revenue from subscriptions, forcing consumers to pay for what they get free now.&quot;Higher online advertising prices may result in part of the advertising budgets shifting to other media, resulting in less revenue than initially forecasted for web publishers. Such publishers might then be forced to charge users to access content in circumstances where they do not do so today,&quot; the consumer groups warned.&#160;
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Elements of Google's privacy policy are "vague", the firm's global privacy counsel tells BBC News.
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Google Inc , the world's  largest Internet company, will propose at a meeting of European  policymakers in France on Friday that national regulators agree  on a basic set of global privacy protections.
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Europeans seek assurances that company is respecting privacy rights of people whose data it retains.