First Peak at Lagerfeld's Ads for Adidas
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Fashion Wire Daily - Fashion Wire Daily December 3, 2004 - PARIS - The designer that never sleeps has begun using his talents with the athletic brand that best fuses fashion and street chic.
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Usually, clothing chain H&amp;M nabs ideas from top designers. This time, it snatched the designer himself &#151; Chanel's Karl Lagerfeld. Lagerfeld's cheap but chic winter collection for the masses will debut in malls Nov. 12. It's sleek, silky and mostly black. But the real buzz is the price.
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A start-up called Ad-Air said it had created the âfirst global aerial advertising networkâ â giant, billboardlike ads that will be visible from the air as planes approach runways.
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US fashion company Tommy Hilfiger Corporation and German designer Karl Lagerfeld, in a surprise move, have teamed up to âbuild Mr Lagerfeld&#39;s brands on a worldwide basisâ.
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Adidas-Salomon AG, the world's second- biggest athletic apparel maker, filed a lawsuit accusing clothing company Abercrombie & Fitch Co.
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Herbert Hainer, the chief executive of Adidas, says his company is using major athletic events like the Super Bowl and the Summer Olympics in its battle to catch up with and surpass Nike.
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This contract manufacturer is flexing its muscles.
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German sports goods firm Adidas-Salomon sees a recovery with rising sales in its key U.S. market, it said on Tuesday, as it took on archrival Nike on its home turf by sponsoring the U.S. soccer league.
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Phillips-Van Heusen's hit fragrances signal a profitable first quarter.
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Strange stirrings at advertising broker
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Not long ago, fax machines and e-mail inboxes at Vogue, the world's premier fashion magazine, were briefly assaulted with thousands of angry letters. Not about the latest gorgeously photographed fashion trends or beauty products in its influential pages, but about a single, colorful ad: for Camel No. 9 cigarettes.
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Adidas-Salomon AG aims to lift sales in the US and soccer&#39;s ruling body FIFA plans to raise its profile there by endorsing three Hollywood films part-produced by Mel Gibson and featuring David Beckham.
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Under a new deal that was announced on Monday, Tommy Hilfiger will purchase collections that Karl Lagerfeld designs, with the objective of building a worldwide brand.
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German sports goods firm  Adidas-Salomon on Thursday said its 2004 net income rose by 21  percent to 314 million euros ($408.6 million), almost meeting  analysts' expectations.
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Adidas-Salomon, the German maker of sportswear and equipment, has filed a suit against fashion house Polo Ralph Lauren in the United States alleging copyright infringement of Adidas' famous three-stripes logo, a company spokeswoman said.
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How a ââpremiumââ brand manages the dance with the mass market.
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German sports goods firm Adidas-Salomon on Thursday said its 2004 net income rose by 21 percent to 314 million euros (&#36;408.6 million), almost meeting analysts' expectations.