'Desperate Housewives' Stirs ABC's Comeback Hopes
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ABC so far this new season is in the midst of something it has not experienced in half a decade: a ratings surge.
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It shocked many pundits when ABC's new series "Desperate Housewives" and "Lost" became the breakout hits of the new television season. But not the folks at Initiative, a top New York media agency, who say they've developed a new tool to help predict which shows will succeed or flop.
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An opening skit for Monday Night Football is creating some hot controversy. The skit was a promotion for ABC&#39;s Desperate Housewives.
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By LYNN ELBER, THE ASSOCIATED PRESS  Sometimes a TV series needs a tuneup. Tweak the plots, juice the promotion, and it may end up a challenger in the ratings race.
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LOS ANGELES  - "Desperate Housewives"  was hot-to-trot in its second outing for ABC on Sunday, leading  the network to a commanding nightly victory with assistance  from "Extreme Makeover: Home Edition" and "Boston Legal."
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The Days, owned by its advertisers, may boost ABC'S bottom line. But will they control content?
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ABC boasted more good news on Monday as its darkly comic "Desperate Housewives" emerged as the network's most watched series debut in eight years and the highest-rated launch of a new show on U.S. television so far this season.
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1. ABC and the NFL are still wiping the egg of their face for the racy lead-in to Monday Night Football in which Desperate Housewives co-star Nicollette Sheridan dropped her towel and jumped into the arms of Eagles wideout Terrell Owens.
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Cable TV continued to chip away at the broadcast networks this year, but a handful of new hits, including ABC&#39;s Desperate Housewives and Lost and CBS&#39; CSI: NY, helped ease the erosion among valuable young-adult viewers.
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Dana Delany might be  co-starring on ABC&#39;s &quot;Desperate Housewives&quot; after all.
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It might not have taken place on Wisteria Lane, but CBS delivered impressive Nielsen numbers Sunday with a movie about a desperate housewife from a bygone era, "The Magic of Ordinary Days," starring Keri Russell of "Felicity" fame.
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ABC's new smash hit "Desperate Housewives" led the field of Golden Globe contenders for television awards on Monday, clinching nominations for best comedy series and for four of the show's co-stars.
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Whatever you do, don&#39;t ask Colts coach Tony Dungy, &#39;&#39;Are you ready for some football?&#39;&#39;. Dungy lambasted ABC, the NFL and the Eagles for the cross-promotion of the network&#39;s new hit show &#39;&#39;Desperate Housewives
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Fans of the popular U.S. TV show  "Desperate Housewives" may be dying to discuss last night's  episode, but the odds are that their friends and co-workers  watched something else.
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LOS ANGELES  - ABC's white-hot  "Desperate Housewives" has been deservedly praised as a worthy  successor to "Sex and the City" for the way it presents a view  of modern American womanhood through the prism of four  different archetypes.
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"Desperate Housewives," "Extreme Makeover: Home Edition" and the new drama "Brothers & Sisters" added up to a nightly victory for ABC on Sunday, according to the Hollywood Reporter.
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ABC's entertainment chief believes "Desperate Housewives" and "Lost" have become hits because viewers were anxious to have fun again on TV.