Search-based ads increase online revenue
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Internet advertising is continuing to increase with the latest US figures showing the medium generated $4.6bn in the first six months of 2004 -- a 40 percent increase over the first half of 2003.
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A study says online ad spending grew 34 percent in 2006, as marketers continued to expand their use of the Internet to promote their products and services.
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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Google generated most of its revenue -- $411.7 million -- through text-based ads displayed on company-owned sites. That&#39;s an important factor, because Google doesn&#39;t have to share the money with other advertising partners.
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Ad costs hit bottom line but subscriptions grow.
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Microsoft hopes to make up for smaller traffic levels on Live Search by offering more tools for advertisers in adCenter.
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Internet search engine Google thanks strong advertising sales for a target-beating rise in both turnover and profits.
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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Spending on Internet search ads is approaching $1 billon a quarter, representing $4 of every $10 spent on online advertisements, according to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
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Local search is fast becoming one of the most important channels for marketers trying to reach consumers. Borrell Associates, an interactive advertising and marketing research and consulting firm, predicts that local paid search spend will grow by over 86% in 2007 to $1.8 billion.
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Ensuring publisher transparency, increasing advertising quality, and embracing video are key to maintaining a strong U.S. online advertising market, where revenue grew 35 percent in 2006 over 2005, according to an Interactive Advertising Bureau official.
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NEW YORK - Google Inc., owner of the world's most-used Internet search engine, has introduced interactive advertisements that work like Web pages, allowing clients to target shoppers with more video and images.
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Ask Jeeves Inc.  posted a higher third-quarter profit as Web-search advertising continued to fuel revenue growth.
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A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
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Ask.com enhances its search engine offerings.
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(InfoWorld) - Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey Group Inc. The finding reinforces the notion that the popularity of these sites, which provide a variety of information about a specific geographic area, is growing at a rapid pace among advertisers and users. "There are a lot of goods and services that people can't or won't buy on the Internet and people need to find local businesses for them," said Matt Booth, Kelsey Group's senior vice president and program director of interactive local media. Kelsey Group expects advertisers to spend US$11.1 billion in 2011 in these sites, compared with $4.1 billion last year, the company said Wednesday. The growth will be fueled by factors like new advertisers, fatter online marketing budgets, better ad targeting technology leading to better conversions and an increase in the prices of these pay-per-click ads, Booth said. Many of the new advertisers will be small businesses that currently advertise in the print editions of phone directories. The telecommunications companies that publish these directories will become more aggressive at offering these small business combined print and online deals, Booth said. Local search engines, like Google Inc.'s Google Local and Yahoo Inc.'s Yahoo Local , let users enter queries pegged to an area, in order to find places, businesses, events, driving directions and maps. Business listings directories, like Yahoo's Yellow Pages , are designed for a similar purpose but emphasize browsing their directories over entering search queries. Ad growth in print "yellow pages" phone directories will be almost flat through 2011, increasing an annual average of 0.9 percent, with $27.8 billion expected to be spent in 2011, according to The Kelsey Group.
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New interactive ad format would give advertisers new ways to reach users online.