Yahoo to Begin Testing Desktop Search in January
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Yahoo Inc. said on Thursday it will begin testing a free desktop search service in early January, following rivals hoping to extend the reach of wildly profitable search-related advertising.
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News.com reports in the article: Microsoft fixes date for desktop search tool, that the company will offer up a beta release of a desktop search by the end of this year.
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p2pnet.net News:- Yahoo says it&#39;ll enter the desktop search stakes in the New Year, joining Google, Ask Jeeves, Microsoft&#39;s MSN and AOL.
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Yahoo has announced that it will release a desktop search product after the New Year, putting the search engine firmly in the desktop search race that Google kicked off earlier this year and that other major search engines have already declared that they
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Yahoo will offer its own version of wireless Internet searching, keeping pace with rival Google, which recently introduced a mobile search offering.
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SUNNYVALE, Calif. - Following a recent industry trend, Internet giant Yahoo Inc. is adding new search engine tools that will enable users to create personal folders and share their favorite links with others.
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Ask Jeeves will launch a test version of its desktop search tool on Wednesday, following the launch of similar tools by rivals Microsoft on Monday and Google in October, and ahead of expected entries from America Online and Yahoo.
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After just two months in testing, Yahoo has pushed its local search out of beta and is giving the service prominent exposure on the Yahoo home page.
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Yahoo has announced it will join the fray with a new desktop product based on technology from X1 Technologies. Yahoo said it plans to launch a beta version of a new Yahoo Desktop Search tool in the coming
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(InfoWorld) - Yahoo Inc. ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the United States and United Kingdom. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms. The full beta test follows limited trials in the two countries as well as a broader rollout in Japan, said Michael Bayle, senior director of monetization at Yahoo. The company plans to gradually expand the search terms involved. Both Yahoo and Google Inc. are working to expand their lucrative search advertising businesses to the still-emerging mobile Web. The challenges include creating a good user interface on a wide variety of phones and determining the value of a consumer's click on a mobile search result. But the rewards may be rich from the billions of cell phones in the world, said Greg Sterling, principal analyst at Sterling Market Intelligence, in Oakland, California. "It's just an enormous opportunity, and the needs of mobile users are more immediate in most cases than those on the Internet," Sterling said. In Japan, mobile search ads have commanded higher prices than those on the Web, Yahoo's Bayle said. Because of limited screen space and network speed, users generally won't see as many sponsored links on their phones as they do on the Web, according to Bayle. Yahoo may place one paid link at the top of the results list and sprinkle in a few more farther down, he said. But where it makes sense, such as when a user searches for "car rental," there may be more paid results, he added. The ads will behave differently, too, because many companies don't have a mobile Web page. Clicking on a link generally will take the user to a WAP (wireless application protocol) page created by either the vendor or Yahoo, Bayle said. That may be a full mobile commerce page or just one that gives a store location or a button to place a call to the merchant. The paid search results represent the first ads on Yahoo's mobile presence, which includes mail, messenger, news and other content, Bayle said. Analyst Sterling thinks it's likely to be the first step toward a wide variety of mobile Web advertising that includes banner ads, coupons and other elements. Google Inc. also is venturing into paid mobile search, he said. "It represents the mainstreaming of... advertising in the mobile environment," Sterling said. Consumers probably will respond well to mobile advertising as long as it's relevant to them and there isn't too much of it, he said.ADVERTISEMENTMAKE SOA REAL WITH IBM WEBSPHERE PODCASTStreamline processes and maximize efficiency within a proven service oriented architecture. Take back control of your business processes with IBM WebSphere.
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Ask Jeeves will launch a desktop search tool to compete with similar software recently announced by Google, Microsoft and Yahoo. The desktop-search market is heating up as Web-search vendors
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Adobe Systems, the digital imaging, design and document technology platform provider and Internet service provider Yahoo will announce this week the launch of a co-branded Yahoo Toolbar.
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Yahoo has announced that it will introduce a downloadable desktop search. It will use technology licensed from a California-based three-year startup firm, X1 Technologies.
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December 10, 2004. Making clear its intention to stay a player in the search wars, Yahoo! announced plans this morning to introduce a free, high-speed desktop search tool after the first of the year.
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Yahoo! plans to launch software in coming weeks that allows users to search for e-mail and other files stored on their computers, but unlike rivals Google and Microsoft, it is turning to a partner for help with the technology.
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(InfoWorld) - Yahoo has started testing a social-network component for Yahoo Answers, a search engine in which people post questions and answers that have become a highly popular service for theÂ company. On Thursday, Yahoo Answers Network debuted as a beta service designed to let the 90 million users of this question-and-answer search engine create "personal networks" with each other. They can also invite acquaintances who don't use Yahoo Answers to join their network. People will be able to see if other members of their Yahoo Answers network have posted an answer or a question or flagged someone else's question as interesting, according to Yahoo. Yahoo plans to continue enhancing Yahoo Answers Network with features like the ability to block and ignore users and to import contacts from other services like the Yahoo Messenger instant messaging network. The move is consistent with Yahoo's aggressive strategy in social computing, a hallmark of the Web 2.0 era. In recent years, Yahoo has been busy acquiring social-computing companies like Flickr, del.icio.us, and, more recently, MyBlogLog as well as revamping existing sites and services with social features like tagging and user-generated content. Yahoo Answers is a bright spot for the company. Archrival Google had a competing service called Google Answers that never took off and was put out to pasture last year. In late December of last year, market researcher Hitwise Pty. reported that among Q&A-type search engines, Yahoo Answers held a 96 percent of share of visits in the U.S. Answerbag ranked second with 2.04 percent, and Microsoft's Windows Live Q&A came in third with 1.02 percent. By giving this new feature to Yahoo Answers, with its large and growing audience, Yahoo might be able to improve its standing in social networking. Its blogging and social networking-site Yahoo 360, introduced in March 2005, hasn't become as popular as Yahoo expected. In November at the Web 2.0 Summit in San Francisco, Bradley Horowitz, Yahoo's vice president of product strategy, said the company might remake Yahoo 360, but the company hasn't rolled out any significant enhancements to it yet. Last year there were insistent rumors that Yahoo was shopping around for a social-networking site and that it held conversations with Facebook that didn't yield a deal. However, Yahoo has massive numbers of users in services like Yahoo Messenger, Yahoo Mail, Flickr, del.icio.us and Yahoo Photos that some analysts have pointed out could be leveraged to create social networks. Yahoo Answers Network could indicate a strategy focused on creating distinct social networks within individual and already popular services, rather than on having a single social-networking site that competes head to head with the likes of MySpace.com, Friendster and Facebook. In fact, new social-networking providers are targeting their sites toward specific audiences and topics, instead of trying to cast a broad net like MySpace.com and the other leaders in this market. More information about Yahoo Answers Network can be found here.