Google invites testers for AdSense for mobile
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(InfoWorld) - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google's AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for mobile. In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Late last year, Google began delivering advertisements along with its mobile search results. Online giantsÂ such asÂ Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Google Inc. said on Thursday it  has completed development of its widely anticipated radio  advertising system and begun a limited test where customers can  buy radio ads through its online ad-buying system.
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Developers can earn money by accepting AdSense advertisements for mobile devices.
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Google Inc  expects a number  of companies to demonstrate prototype devices using its much  anticipated Android mobile operating system at the world's  biggest wireless fair next week, a spokesman said on Friday.
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New Doubleclick technology lets customers schedule, show ads on mobile phones.
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Google has begun testing its radio ad service with a small group of selected advertisers, confirming reports from last month which said the company had begun to hire a sales team and was preparing to launch by the end of the year.
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The company said that its new product would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages.
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Yesterday we covered the news that Google is expanding their search to the mobile arena with their new Google SMS service which lets you search by sending text messages from your cellphone.
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Advertisers get peek under the hood Google is offering advertisers more information on where their adverts are appearing and how they are performing.â¦
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Google has launched a new feature that tries to guess what people are looking for as they type queries into a search box. Google Suggest quietly debuted this week on the company&#39;s Labs site, which showcases
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Google Inc expects a number of  companies to demonstrate prototype devices using its much  anticipated Android mobile operating system at the world's  biggest wireless fair next week, a spokesman said on Friday.
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Google Inc. has started testing a long-awaited radio advertising service that represents the Internet search leader's most elaborate attempt yet at expanding its financial clout beyond the Web.
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users&#39; responses in advanced ways using  video or images on Google&#39;s vast base of affiliated Web sites.
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Google has launched a beta test to let US mobile phone and handheld device users tap into its search results via the short message service (SMS) platform.
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Google Inc. on Thursday launched a beta test version of Google SMS, a new service that lets users of wireless devices query Google for specific information, such as business or residential phone listings, product prices and word definitions, the company announced.