Ad Downturn Threatening the Survival of Business 2.0
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Business 2.0, a seven-year-old Time Inc. publication that covers start-ups, technology trends and changes in the new economy, might publish its final issue in September.
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The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.
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DoubleClick (Nasdaq: DCLK) is considered one of the dot-com survivors. The problem is that it has never moved beyond survival mode.
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A slowing economy weighs on the employment software company.
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Ad lineage is way down and readership continues to fall off and nobody in the newspaper business will be sorry to see the end of 2007. 2008 could be better, if the online side flourishes and a presidential election drums up additional interest.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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If the U.S. economy tips into a recession, don't count on the technology business to be a safe haven, experts say. In fact, tech high-fliers like Google and Amazon may be particularly vulnerable to recession.
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It's making no headway in search, and a recession would hit the one area where it has a lead over Google: display ads.
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Business & money: Fears that shares will end up being nearly worthless.
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Next year isn't likely to be its best, as ad spending slows down.
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Yahoo Inc. warned yesterday that slowing advertising growth would depress its third-quarter results.
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Can two new ad campaigns save the struggling apparel chain?
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Strange stirrings at advertising broker
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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Amid widespread worries about the economy, media companies must try to divine what a possible recession means for consumers and advertisers.
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Analysts are trimming online ad spending forecasts in light of U.S. mortgage crisis, but say search marketing will be least affected.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.