Toshiba drops out of HD DVD war
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Toshiba will stop making its HD DVDs, ending a battle with rival format Blu-ray over which would be the standard.
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The high-definition DVD format war  has not been won, at least not in the minds of the retailers.  Last week, Time Warner Inc's  Warner Bros studio said it  would exclusively release high-definition DVDs in Blu-ray  format instead of Toshiba Corp's  competing HD DVD  technology.
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What's next for Toshiba and for HD DVD consumers? The answers may be hidden in Toshiba's own words.
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Ending a multiyear format battle with Sony-backed Blu-ray, Toshiba finally throws in the towel Tuesday, announcing it will no longer manufacture or sell HD DVD equipment.
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Japan's Toshiba Corp  waved the white flag in the home movie war, giving up on its HD DVD format after losing the support of key studios and retailers to the Blu-ray technology backed by Sony Corp .
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Japan&#39;s Toshiba Corp. (6502.T) has  lowered its sales target for high definition DVD players and  recorders on slower-than-expected unit sales in the U.S.,  putting a damper on Toshiba&#39;s prospects in one of its growth  businesses.
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Toshiba still says it will fight on in the high definition disc race. But campaign sources tell the Hollywood Reporter that it is preparing to accept that HD DVD simply canât win.
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Japan's Toshiba Corp (6502.T) will  announce plans to cease production and sales of HD DVD players  on Tuesday, the Nikkei business daily said.
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With Blu-ray rapidly gaining momentum in the next-gen DVD war, UK retailer Woolworths has announced it will stop stocking Toshiba's HD DVD format in stores.
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Japan's Toshiba Corp.  has  lowered its sales target for high definition DVD players and  recorders on slower-than-expected unit sales in the U.S.,  putting a damper on Toshiba's prospects in one of its growth  businesses.
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Toshiba will discontinue its HD DVD products, it said Tuesday, handing victory to rival high definition disc format Blu-ray Disc.The company will no longer develop, manufacture, and market HD DVD players and recorders.It will reduce shipments of HD DVD players and recorders to retail markets and aims to cease the businesses altogether by the end of March.But the Japanese electronics giant pledged to provide full product support and after-sales service for owners of Toshiba HD DVD products.Recent changes in the market prompted the decision, Toshiba said. Early this year,&#160;Warner Bros. said it would stop issuing movies on HD DVD&#160;in the coming months and rely exclusively on Blu-ray Disc. The Hollywood studio was one of three major studios remaining in the HD DVD camp, and its defection created widespread belief that the battle between HD DVD and Blu-ray Disc was now over.More recently, major U.S. retail chain&#160;Wal-Mart announced it would phase out the sale of HD DVD products, moving to exclusivity with Blu-ray Disc. Electronics retailer Best Buy also said it would back Blu-ray Disc, but it did not say it would stop offering HD DVD.Warner made its decision based on consumer confusion and indifference to high definition movies, an indifference that cost Hollywood in lost revenue, it said. Wal-Mart said U.S. customers preferred Blu-ray Disc movies and hardware. Blu-ray Disc is the high definition disc format championed by Sony.&quot;This once again shows why incompatible and mutually exclusive formats should be avoided at all cost by the industry,&quot; said Carl Gressum, a senior analyst at Ovum. &quot;It reduces profitability and delays customer adoption.&quot;&quot;The big question is, however, the impacts on Toshiba as an electronics company,&quot; he added. &quot;It has after all bet its disc media business on HD DVD, as well as gone for HD DVD integration into some of its laptop PCs. The channel has inventory to clear, and demands from owners of HD DVD players.&quot;Toshiba said its decision came after careful analysis of the long-term impact of continuing the format war, and said a swift decision was called for to help the high definition market develop.The company also pledged to remain a player in the high definition market. Developing HD DVD created many assets for Toshiba and its partners, which include Microsoft, Intel, HP, and Universal Studios, the company said. Toshiba plans to work with these companies to seek future business opportunities.&#160;&#160;
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Toshiba Corp is planning to give up on  its HD DVD format for high-definition video, conceding defeat  to the competing Blu-Ray technology backed by Sony Corp, a  company source said on Saturday.
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With the news early Tuesday that Toshiba is ending the next generation optical disc war by pulling the plug on HD DVD, the manufacturer said it has no plans to support or manufacture Blu-ray players. Likewise, Microsoft said it has no plans to announce.
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Active Archive Appliance Enterprise Edition drops DVD technology for Blu-ray support.
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Hardware manufacturers are in fix when it comes to settling down for a standard for DVDs. Toshiba, NEC and Sanyo are favoring a next-generation DVD standard called HD (high-definition) DVD while Sony and other
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Japan's Toshiba Corp  will announce plans to cease production and sales of HD DVD players on Tuesday, the Nikkei business daily said.
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Toshiba Corp  said on Sunday  its HD DVD high-definition video format is not dead despite  being dealt a big setback by Warner Bros studio's decision to  exclusively back Sony Corp's  rival Blu-ray technology.