Commercials Return to Masters Telecast
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Television advertising is back at the Masters. Martha Burk and her campaign against the all-male membership at Augusta National might not be too far behind.
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CBS says it has a new sponsor to replace General Motors Corp.'s advertisements on the hit reality show "Survivor."
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The Masters signs three sponsors two years after going commercial free and will return to broadcasting four television ad minutes per hour.
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By DOUG FERGUSON The Masters will have one hour of coverage on its Web site before the telecast begins, an example of how new Augusta National chairman Billy Payne wants to see how new media can expand the tournament's audience.
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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PACIFIC PALISADES, California  - Masters champion Phil Mickelson, known for his meticulous approach to the majors, plans to use two drivers in his bag for the second year in a row at Augusta National.
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It was about a dozen years ago that tennis star Andre Agassi made a series of commercials while shilling for a camera, ending with the catchphrase, &quot;Image is everything.
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After a standout run in  last year's NCAA men's basketball tournament, CBS looks for a  repeat this month with its March Madness on Demand package.
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The Masters will have one hour of coverage on its Web site before the telecast begins, an example of how new Augusta National chairman Billy Payne wants to see how new media can expand the tournament's audience.
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NEWYORKâââJeopardy!ââ master Ken Jennings returns to try to extend his winning streak in a new episode that airs today. The 30-year-old Salt Lake City software
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NBC Universal, ramping up sales of TV  commercials beyond living rooms, on Wednesday made its first  ever industrywide pitch to top marketers like General Motors  Corp and GlaxoSmithKline Plc on advertising in taxis,  hospitals, stadiums and elsewhere.
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The reigning king of the television DVD is ready to re-enter the market.
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Once again, the commercials that appeared during the Academy Awards seemed better than the commercials that appeared during the Super Bowl.
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Last season, Roger Federer left Houston not even the top-ranked player of the year. He returns to the Westside Tennis Club next week to defend his Masters Cup title as the most
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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For people who watch Sunday's Super Bowl on high-definition TV sets, the commercials will look as sharp and lifelike as the game itself -- except when they don't.
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While Hollywoodâs top directors have been creating commercials for decades, they are now finding a new reason for ad work: to keep up in a multimedia world.