Creating Compelling Search Engine Ads and Landing Pages
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Effective search engine advertising goes far beyond simply bidding on keywords.  With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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Google Adwords And The Lost Art Of Copywriting  Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this ...
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The strategy of obtaining high search engine results for a Web site is known as search engine optimization (seo). Once you've selected and implemented your keywords, you need to be able to track them, which could be a time intensive process. Enter the Advanced Web Ranking (AWR) application, a program created for that very purpose. By Lee Underwood. 1108
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Links to this week's topics from search engine forums across the web: Click-Fraud Said to be 50% of Clicks - PPC &#91;Pay Per Click&#93; And Affiliate Marketing, Will It Last? - Press Releases for Link Development - New Adwords Traffic Estimator - AdWords: Is Broadmatch Really Bad? - Marketing Tactics with Shopping Search Engines - How To Optimize PDFs
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Earning from PPC Search Engine Affiliate Programs  What are PPC Search Engines? PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then ...
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Search Engine Giving Away $5 Million in Advertising  Search engine Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model. The new search engine is giving away $5,000,000 in advertising through its Flat Rate Placement program to introduce advertisers to its new advertising model. Tygo.com ...
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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Google's universal-search results will provide savvy Web site owners and marketers additional opportunities to gain valuable placement within search results.
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One of the major issues plaguing search engines right now is the growing list of web documents available online. While no exact numbers are available, there are billions of search results to sort through. But, they can&#8217;t all be relevant both on material content and time &#8212; can they?  Of course they&#8217;re not, and Google [...]
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After rocky road to public offering, search engine proceeds--but what will it do with its windfall?
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A new open-source search engine lets users vote on results.
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The arguments between search marketers and search engines about what constitutes a paid link, and whether it should matter, is a complex and emotional subject. Let's try to put it in perspective.
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More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
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Blog: Custom Search Business Edition offers ad free, fee-based site search to organizations.
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Search Marketing has redefined the art of copywriting with the limited and precious space allowed by Yahoo Search Marketing &#038; Google.  Now, with the Google Quality Score and the Yahoo Quality Index, the copy on the landing page can be just as important to optimize a site&#8217;s conversions, which then effect the ranking of its [...]
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Search Engine Marketing Research  Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed. Remember when homework from school often required some research on your part to complete? It is much the same scenario for search engine marketing: ...