Green IT: a marketing ploy or new tech?
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Eighty-five percent of users responding to a recent survey said environmental factors are important in planning IT operations, but only one quarter said they have written "green" initiatives into their company's purchasing processes. Meanwhile, critics of "green IT" say if vendors can sell by making their products appeal to that "feel-good" aspect of the market, then they know they'll get money out of it.
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Are you a tree-hugger or a Brazilian logger? Reader poll Those among you who were concerned that El Reg might have slouched through what remains of 2007 without our Strategy Boutique for one last time, throwing the IT barometer into the deep end of the knowledge pool and seeing if it floats, will be delighted to learn that we have something to brighten your pre-Xmas skive: the bumper "IT and the Environment" reader poll.â¦
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The growth of IT as an industry may work against its various green initiatives, one participant says.
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How green is your company? Answer 10 quick questions about your company's current energy-saving IT efforts and read about ways to get greener.
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Green IT use by businesses matters too Quocirca's changing channels The IT industry is in danger of becoming an unnecessary apologist for environmental woes caused by the equipment it sells. While there is certainly room for improvement in the way IT procurement and infrastructure is managed, this must not be overshadowed by the more positive aspects that good use of IT can make to the overall greening of businesses. However, manufacturers and resellers of IT products and services need to get better at putting this message across.â¦
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s your company reducing energy consumption in its IT equipment and using technology to conserve energy and lower carbon emissions? Or do you know of a company that is a green IT innovator? Computerworld is conducting a search for companies that are implementing smart, efficient strategies to achieve "green IT." WeCre not looking for companies with general @greenA policies & practices or vendors with green technology solutions -- weCre specifically looking for end-user companies that are employing green practices in IT.
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The greening of IT In the wake of the Stern Report, businesses are starting to take energy efficiency seriously as an economic issue, but research from Intel suggests there is still some way to go before this concern filters down to the IT department.â¦
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The inefficient truth The UK's first end user environmental IT board has commissioned a report on green IT issues.â¦
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Business & money: Campaigners sceptical about companies' new-found enthusiasm for environment.
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Conversations I've had this week at TechEd with attendees have made me rethink an opinion I stated early on, about how nice it was to see Microsoft toning down the marketing message and getting down to brass, technical tacks.  Some IT managers who want their employers to get the message of Windows Server 2008, would appreciate it if that message were easier to be "got."
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Connected, pumped, and conceptual Every year, companies and individuals in the IT industry - mostly CEOs and those in marketing - spew vast quantities of unmitigated hype. In line with this year's rise in global temperatures, the past 12 months saw a spike in recorded levels of hot air.â¦
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Blog: Energy efficiency technology to manage peak demand attracts more clean tech investment.
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Big Blue is green, Apple is brown. Whodathunkit? Eco-lobby group Climate Counts has issued a green rating scorecard that lauds Canon and IBM as veritable Planeteers, but dumps on eBay, Amazon and Apple as planet-hating muckity-mucks.â¦
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IBM's silicon-recycling announcement on Tuesday couldn't have originated from a more apt location: Vermont, with its high-tech ambitions and green sensibility. So what does it take for a scrappy, forward-thinking state to get in on the technology biz-dev fun? One word comes to mind: broadband.
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When Steve Jobs announced the MacBook Air at Macworld, he touted its environmentally friendly construction. Greenpeace welcomed the new eco-talk, but said Apple could still be doing more.
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By JULIAN BELTRAME  OTTAWA (CP) - With the world scrambling to combat global warming, one segment of the green movement offering one of the most innovative approaches to saving the planet is still fighting for acceptance - not from the public, but from environmentalists.
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Environmental group Greenpeace on Wednesday issued the first quarterly update on the technology industry&#8217;s performance on environmental issues. While the group recognized many companies are improving Apple does not appear to be among them &#8212; Apple remains in last place.