Interactive Ad Agency Acquired by WPP
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The great digital advertising agency buyout binge continued today as the WPP Group acquired Schematic, an independent interactive agency based in Los Angeles.
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Interpublic Group is getting more connected to telephony company Avaya, which has added one more IPG agency to its roster and bulked up its interactive business at another--assignments that sources estimated to be worth a total of &#36;15 million in billings.
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British advertising company WPP on Sunday said it has won an auction for US rival Gray Global (GREY), with what sources familiar with the
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British advertising firm WPP has agreed  to buy smaller U.S. rival Grey Global for $1.31 billion,  equally divided in cash and shares, to put it on par with  industry leader Omnicom.
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DAVOS, Switzerland  - The world's second-largest advertising and marketing company WPP's 's fourth-quarter results are in line with analyst expectations, Chief Executive Martin Sorrell said on Thursday.
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Universal Music, the world's largest  music company, is teaming up with advertising conglomerate WPP  Group to link bands and brands.
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British advertising firm WPP WPP.L has agreed to buy  smaller U.S. rival Gray Global for $1.31 billion, equally  divided in cash and shares, to put it on par with industry  leader Omnicom OMC.N. Gray Global shares closed at $940 on  Nasdaq.
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The company struck a deal to acquire BlueLithium, the fifth-largest online advertising network, for $300 million.
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The company is looking to open up its interactivity platform in an effort to increase both its reach and ad revenues, which will be shared with partners.
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Advertising giant WPP is to buy US firm Grey Global, in a deal which could be worth as much as Â£750m ($1.3bn). The UK-based group won the auction for Grey Global, the seventh-largest advertiser in the US, against
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Online photo sharing, storage and creativity Web site Photobucket and audio/video sharing site Flektor are being acquired by Fox Interactive Media, a division of media mogul Rupert Murdoch's News Corp.
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News Corp.'s  Fox Interactive  Media said on Thursday it has purchased interactive advertising  technology company Strategic Data Corp. to help it improve the  way marketers advertise to its members.
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Internet executives gathered for Advertising Week here gave off the palpable feel of a winning team at a victory celebration. Greg Stuart, outgoing CEO of the Interactive Advertising Bureau, told a packed room at the group's MIXX Conference, for instance, that, by its own calculations, Web advertising was nearly an $8 billion business in the first half of the year, continuing a four-yearlong rapid expansion.
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Yahoo Inc. continued its pursuit of online ad rivals with the  purchase of private online advertising firm BlueLithium Inc. for $300 million.
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WPP Group PLC, the London-based advertising giant, said Sunday that it had won the bidding to acquire Grey Global, based in the United States.
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The British advertising agency WPP Group said today that it had won the bidding for Grey Global Group, the world's last large independent advertising firm.
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By The News & Observer, Raleigh, N.C.  Dec. 17--Accipiter being acquired   Another week, another local technology company gets gobbled up.   Accipiter Solutions, a Raleigh-based online advertising company, agreed to be acquired by a Seattle firm for $30.3 million.