NBC Looks for Olympic Success to Bolster New Shows
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If an athlete's true test is  improving each time on the field, television network NBC is due  for laurels when the Athens Olympics end on Sunday, but its  greater challenge will be launching new shows like "Joey" in  coming weeks.
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BC should be FedExing thank you notes to Michael Phelps, Carly Patterson, Natalie Coughlin, Paul Hamm and other American Olympians who have lifted it to the type of strong prime-time ratings
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Television networks face an increasingly competitive landscape to attract new viewers, so channels are seeking innovative new ways to promote their primetime series.
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NBC Universal said on Monday it plans  to launch a new television show based on its iVillage Internet  community for women over its Bravo cable network and its 10  network-owned TV stations.
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NBC Universal is pursuing film and  television production acquisitions in Europe, India and Japan  as part of a drive to bolster its offering of shows and movies  outside the United States.
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Olympic laurels. NBC swept the Nielsen ratings medals, with its first three nights of coverage in Athens taking the top three prime-time spots last week (Aug. 9-15) in viewers and advertiser-coveted young adults. The surge ...
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ATHENS - The spectacle and drama of the Olympics enthralled billions. Television paid handsomely to show it and sponsors spent fortunes to bathe in its reflected glory.
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NBC&#39;s Olympic track and field production and announcing unit needed just three days of competition to show it is one of the network&#39;s best groups in Athens.
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LOS ANGELES  - Viewership of the summer  Olympics cooled off for NBC on Thursday as the competition in  Athens winds down.
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By SCOTT COLLINGS Los Angeles Times  HOLLYWOOD - NBC has called a Hail Mary pass with one of its new fall shows.   Its a weekly drama set against the backdrop of prep sports, a relatively unglamorous world that hasnt yielded a TV hit in nearly 30 years.
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LOS ANGELES  - Three nights -- Tuesday, Wednesday and Sunday -- will be getting a makeover on NBC this midseason.
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Finally, beleaguered NBC has something to sing about.
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After a disastrous performance in Sydney, NBC proved its Olympic mettle with multi-network, vastly expanded coverage that both did better and was better.
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LOS ANGELES  - A blowout NFL preseason  game between Kansas City and St. Louis was no match for NBC's  primetime Olympics coverage on Monday.
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NEW YORK  - This weekend's Live Earth extravaganza aims to bring awareness of global warming as well as music to the world, and NBC Universal wants to make sure its wall-to-wall television coverage doesn't strike a sour note.
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"American Gladiators" competitions include jousting, above, wrestling, climbing, and swimming. (NBC) Is "American Gladiators" the unexpected hit of the 2007-08 television season? It's far too early to say anything definitive, but Sunday's two-hour premiere of the NBC reality competition "delivered the highest ratings among adults 18 to 49 of any new show this season on any network," [...].
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One week into its coverage of the  Athens Olympics, television network NBC has mounted a comeback  in viewership worthy of U.S. gold-medal gymnasts, reversing an  early slump to post ratings well ahead of four years ago.