SAS launches Real-Time Decision Manager
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With the introduction of Real-Time Decision Manager from SAS, the expanding use of predictive analytics synchronized to work with a concurrent business process will receive a major boost.The SAS technology taps into the wealth of analytical data gathered from a company?s databases and scores the company's customers for potential up-sell and cross-sell marketing opportunities.For example, during a transaction -- be it a telephone customer service call or a Web purchase -- Real-Time Decision Manager can direct the customer service representative (CSR) to offer the customer an additional service or product or make an online offer.SAS's global marketing manger Larry Mosiman, believes that Decision Manager will increase wallet share for its customers and help to reduce customer attrition, especially in the highly volatile communications industry.The technology creates a decision diagram that can be based on new information that is captured during the course of a transaction, said Mosiman."Real-Time Decision Manager is all about putting the process flow together to take into account the information gained, even during a conversation that might affect the outcome," said Mosiman.The technology typically comes back with a sub-second response and will handle approximately a thousand transactions per minute.?The concept of decision making in real time is not new. Companies as far back as Compaq were designing similar products; one in particular Compaq called ZLE, for Zero Latency Enterprise.The idea behind real-time decision making, according to Gareth Herschel, a Gartner analyst, has a number of major components.First, it makes intelligent decisions part of the business process."Instead of having somebody going off and doing analysis that is not tied into a business process, this is part of the process," said Herschel.The other key component is that this is not just a way of scoring the customer. Rather, it recommends an action to an agent and may even provide a script for the agent to follow for an up-sell opportunity.There are challenges to the idea, however.Mainly, CSRs are not typically salespeople who are comfortable up-selling a customer. In addition, it flies in the face of how call centers work.Keeping service center costs down is typically based on how quickly a CSR can handle a customer's problem and get them off the phone or off-line. By trying to up-sell or cross-sell a customer, more contact time -- not less -- will be required.Nevertheless, Herschel said although SAS is late to the market with this kind of product, because of its clout in the industry, the idea of? putting decision-making at the point of sale will gain wider acceptance in the enterprise.SAS also announced 1-800-Flowers as its first customer for the product, which is shipping now.
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(Source: Seagate)  This paper will help you better understand the significance of this inflection point, as well as the specific challenges presented by parallel SCSI and the corresponding advantages of Serial Attached SCSI (SAS).
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InfoWorld - Business Objects has released the second of three planned versions of its Crystal Decisions business intelligence software suite&#160;aimed at midmarket users.
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SAP AG this week unveiled a service that evaluates security settings across a customer&#39;s SAP enterprise system. SAP Security Optimization helps customers identify and fix vulnerabilities, and minimise the
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(Source: SAS) SAS&reg; Enterprise BI Server includes both a suite of powerful business intelligence tools and a complete integrated BI architecture -- to provide fast, simple access to the consistent data that will move your business forward.
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Staying competitive demands enterprise solutions that can deliver relevant, comprehensive business analytics and intelligence at the lowest possible cost. Intel and SAP are co-engineering solutions-like the BI accelerator-that dramatically improve performance and lower TCO.
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LIVE WEBCAST(Source: Network Appliance) Join IDG and Network Appliance for a live expert panel discussion on how you can simplify your SAP data management with a comprehensive, flexible, and scalable solution that lowers TCO and accelerates SAP application deployments.
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MAYNARD, Mass., Feb. 27  /PRNewswire/ -- Generate Inc.(TM), the market leader in real-time contextual information, today announced the release of Generate g2(TM) 2.0.
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Storage analytics tools provide managers the facts they need to support what might otherwise be viewed as a risky technical recommendation.
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Details of a new Microsoft Web analytics tool are available online.
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(InfoWorld) - SAP continued to ramp up its on-demand CRM offering this week, announcing that it will now include service-level capabilities, the third key component of CRM solutions. In February SAP kicked off its software as a service business with a sales force automation solution. In May the company added marketing, and in its third update within the year it is now announcing SAP Service. Liz Herbert, a senior analyst at Forrester Research, said that the SAP CRM solution is now displaying the kind of depth SAP is known for. "SAP added a component for managing products that many on-demand CRM vendors don't have. You can use it as the product master or bring in the product master which is typically found in the ERP system," said Herbert. The new service component includes Service Ticket Management, Rule-based Service Ticket Distribution, and Service Level Monitoring. Also included is a rules-base service-level determination calculator that automates the routing of service tickets based on a customer's service level agreement, said Angela Bandlow, vice president at CRM Solutions Marketing. "It's a tiered service that tracks SLAs based on the customer and the required response time," said Bandlow. One of the key differentiators for the SAP offering, according to both Bandlow and Forrester's Herbert, is its ability to integrate easily with MySAP ERP systems on the back end. Using product information found in the ERP system, a sales person can pull up manufacturing availability and pricing information and deliver a quote in real time online. Bandlow said while this completes the three major components of SAP CRM OnDemand, quarterly updates can be expected with the next update due in December. To date, the solution, like almost all on-demand solutions, is not industry-specific. But Bandlow said the company is looking at that and will respond to customer demand.
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SAN FRANCISCO, May 25  /PRNewswire/ -- Offermatica, the leading provider of media testing and optimization software, today announced the industry's first real-time optimization for rich media and rich internet applications.
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InfoWorld - IBM&#160;is looking to add real-time capabilities to its data integration software by buying Canadian firm DataMirror&#160;for about C$170 million(US$162.3 million).
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âBento,â says Stephen H. Wildstrom  âtakes the essence of FileMaker Pro, a database-management program aimed at small- and midsize businesses, and marries it to Macâs new Leopard operating system. The result is a powerful organizing tool anyone can use.â
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InfoWorld - Compuware this week is upgrading its Vantage application service management software to highlight predictive analysis and performance assessment.
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Compuware this week is upgrading its Vantage application service management software to highlight predictive analysis and performance assessment.
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(Source: SAS) Are you challenged with inconsistent, inaccurate data scattered across your organization? SAS&reg; Enterprise Data Integration Server provides comprehensive data integration technologies that allow you to meet growing expectations for high quality, trusted information.