Yahoo Unveils Personalized Ads
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Let's say a 25-year-old man in San Francisco is shopping online for a hybrid car. Suddenly, a display ad for the Toyota Prius appears on the Web site he's viewing. The ad appears in colors known for grabbing the attention of men his age. The ad lists San Francisco prices and directs him to his...
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Internet giant Yahoo is introducing new search engine tools that will enable users to create personal folders and share their favorite links with others.
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Yahoo Inc. said on Thursday it will begin testing a free desktop search service in early January, following rivals hoping to extend the reach of wildly profitable search-related advertising.
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Yahoo, in a fierce market battle with Web search leader Google, has rolled out a test version of its search service that helps users personalise results.
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Yahoo gets a boost with its deal to sell display advertising for the social networking site.
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Internet media company Yahoo Inc   said on Tuesday it is adding media-playing features,  large file transfers, new languages and other tools to its  instant messaging service.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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San Francisco, October 5: Yahoo Inc, which is in a fierce market battle with Web search leader Google Inc, late on Monday rolled out a test version of its search service that helps users personalize results.
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InfoWorld - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with a&#160;social networking site, the companies said on Wednesday.
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People click more often on ads served up by Yahoo's search engine since the company switched to a new ad-ranking system, a study shows.
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Adobe Systems, the digital imaging, design and document technology platform provider and Internet service provider Yahoo will announce this week the launch of a co-branded Yahoo Toolbar.
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Read/WriteWeb has the scoop on the new MyYahoo personalized homepage which has gone &#8216;Web 2.0&#8242; and includes a hovering Ajax powered RSS reader! Beta test the new MyYahoo now! Here are the other features:  * pre-built personalized page for each user, based on data Yahoo has already gleaned from their usage of Yahoo properties - the design [...]
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Overture Services, Yahoo Inc.'s  Web-search advertising unit, on Monday said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach.
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Yahoo Inc. said on Tuesday it struck a deal that makes AutoTrader.com the exclusive provider of used-car classified advertisements on Yahoo Autos, the automotive section of the popular Internet site.
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Welcome to the brave new world of interactive Web advertising.
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Yahoo Inc. said on Thursday it  will begin testing a free desktop search service in early  January, following rivals hoping to extend the reach of wildly  profitable search-related advertising.