Is A Super Bowl Ad A Super Deal?
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Marketers will spend up to $2.6 million for a game-day ad. Are they getting their money's worth?
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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Anheuser-Busch, which buys more commercial time each year in the Super Bowl than any other marketer, is likely to run seven spots in Super Bowl XLII on Feb. 3, all of them for Budweiser or Bud Light.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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The organisers of the half-time entertainment for next year&#39;s Super Bowl have signed a deal with Sir Paul McCartney to entertain millions.
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WE CALL FOOTBALL a game. But Super Bowl Sunday reminds us that the National Football League is big business. A minute of advertising time goes for more than $4 million. Winning the game means big dollars and enormously lucrative opportunities for coaches and players.
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Anheuser-Busch, the biggest advertiser on the Super Bowl, is making good on a promise to clean up its act.
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Even before kickoff, the Super Bowl has its first advertising casualty - the Ford Motor Company withdrew a commercial from the game in the face of complaints.
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By The Macon Telegraph, Ga.  Feb. 3--When those in charge remind us that it's just a game, remember this story. The NFL is all over churches that had planned to show the Super Bowl as part of an event.   Copyright laws, you know.
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The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two
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The online news site USA Voice isn't going to win any kudos from media critics. Not for its top story Monday, "Super Bowl Ads Don't Live Up to the Hype." And not for its Fox News-style slogan, "USA Voice: Honest and Unfiltered."
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After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over.
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By Michele Chandler, San Jose Mercury News, Calif.  Feb. 3--Sales of flat-screen TVs, beer, dip and chips are brisk in advance of this weekend's Super Bowl.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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By Michael Hiestand  Tonight, ESPN has an opportunity: show that TV sports can deal with real-life epics.  ESPN lavishes Super Bowl-like pregame shows on all its Monday night NFL games this season.
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Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people's brain activity.
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When it comes to brands, can a small deal be a big deal?