Company Will Monitor Phone Calls to Tailor Ads
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Pudding Media is introducing an Internet phone service that will be supported by advertising related to what people are talking about during their calls.
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Mobile TV viewers in Norway will be served personalised adverts according to their tastes and background.
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These communications equipment makers can signal they're turning products into cash.
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One challenge will be to link the call center with back-office databases of CRM applications so that agents can see, for example, the identity of the caller and the history of their account.
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Leading mobile communications companies are due to meet in London on Tuesday to consider a plan that would help turn handsets into personal barcode readers - a move that could stimulate the first big mobile-driven advertising market.
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Strange stirrings at advertising broker
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Intervoice gives companies a cost-effective way to deal with customer calls.
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Premium rate phone lines watchdog Icstis is to meet TV companies amid probes into calls to shows.
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The Web conferencing leader will release a product for sales calls that watches clients to see whether they pay attention.
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Privately held Revenue Science will  offer behaviorally targeted advertising services on  Internet-browsing cell phones in Japan, entering a new field  for sending commercials based on a consumer's Web habits.
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New technology can trick a caller ID box into displaying the name and phone number of an entirely different person or company than the one actually calling.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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Company is readying security software or cell phones and handheld devices.
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Glimpses of advertising are now being tallied down to the second.
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although they wouldn&#39;t know it from watching the company&#39;s commercials or shopping in its stores. The cell phone provider is expected
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Net phone company is pushing for rules that would let consumers decide which devices and software they use on cell phone networks.