A Medical Publisherâs Unusual Prescription: Online Ads
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The international media giant Reed Elsevier hopes to pep up its lackluster medical publishing unit by giving away the latest articles from 100 of its own medical journals on the Internet.
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WASHINGTON -- If you have access to the Internet, you can also have access to some of the latest medical information. A new online medical journal is making its research articles available free of charge via the Internet.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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Vegetarian giant to eat more data, weigh less Google is getting its ducks in a row for its push into medical information. The advertising broker has rounded up a herd of healthcare policy-types to advise it on medical matters.â¦
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The lesson from foot fungus: sometimes your target market isn't really your target market.
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Health officials report that some consumers buying sleep aids and antidepressants over the web receive powerful anti-psychotics that send some to the ER. By the Associated Press.
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A new online medical journal will make its research articles available to the public free of charge and accessible through the Internet.
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An investigation into the practice of Internet Pharmacies and how they are changing the U.S. pharmaceutical industry.
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Some want tighter control of ads, in part to stem overuse of pills.
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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WINNIPEG, Manitoba Five years ago, a young pharmacist fresh out of school started selling Nicorette chewing gum on e-Bay. From that inauspicious start, the Canadian online pharmacy industry took off, racking
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WebMD Health has built the most-visited and fastest-growing health site on the Internet, but should investors click on its stock?
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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Better health care and fraud protection may sound good, but are they worth the potential privacy trade-offs?
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Web sites promising to find the best travel deals have online travel agents wondering if they have a new friend or enemy. For consumers, however, choices are rising
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...