NBC and Hulu: The match made in flops
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NBC thinks it's on to something with Hulu, but CNET Blog Network contributor Don Reisinger has news for it--Hulu will be a major failure.
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NBC's Wednesday comedies  are on the move again.
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They are running for the hills but the end of the trail is Little Big Horn, where Custer made his last stand, and lost his life. Of course the Indians didn't do too well either. AP: "Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections." Please oh Netflix strategy gods, get a copy of Marketing Warfare and read it. Netflix owns what used to be a great hill, for some it might still be one, the movies-by-mail hill. They obviously feel they need to be in the Internet movie business, and in that they have a huge head start that they aren't using. They are being too damned fair to their competitors.  Give the users the ability to grant other sites access to their movie ratings. Build Netflix into the social network of movies. You're already there, but you need to make every other social network connect up to Netflix. You need to be the hub for movie-watching on the net. You're lucky that so far that's what you are. But soon you will have to fight for that too, and then it will be too late to try to force your competitors to connect to your site. They will have data that you want. Then the nature of the negotiating will change. Right now you have the data. Use that power! Make the users everyone think of Netflix as the place on the Net for Flix.
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The broadcast companyâs loss stemmed from write-downs, breakup costs and weak advertising sales.
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A report says that NBC Universal and Paramount are backing away from their exclusive commitment in the wake of Warner Brothersâ endorsement of the rival Blu-ray format.
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News Corp. and NBC Universal said on  Wednesday they have named their new online video joint venture  Hulu.
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NBC will start offering limited free downloads of shows such as "Heroes" and "The Office" as part of its bid to expand the digital distribution of its programs and compete with Apple Inc.'s iTunes Store, the network announced Wednesday.
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Come December, popular NBC shows like Battlestar Galactica and The Office will no longer be available through the iTunes Store, after NBC (the No. 1 supplier of digital videos to iTunes) decides not to renew its contract with Apple. The decision follows Universal music's shunning of the iTunes Store and announcement of the upcoming Hulu, NBC Universal's own stab at online television.
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The dispute between Apple and NBC Universal over the pricing of video on iTunes grew more heated as Apple announced it would not add any new NBC shows to the online storeâs inventory.
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(InfoWorld) - NBC Universal's pullout from the iTunes online store is more of a loss for Apple and points to fierce resistance among media companies to potential Apple dominance of online video sales, an industry analyst said. On Friday, Apple announced it won't sell NBC TV shows for the upcoming television season after NBC's decision not to renew its iTunes contract. Apple explained that NBC wanted to increase its wholesale price for each episode by so much that Apple would have had to charge $4.99 per episode instead of the current rate of $1.99 for all videos on the site. Apple wouldn't agree to that price change. Shows from ABC, CBS, and News Corp.'s FOX and The CW, plus 50 cable networks, are available on iTunes for the flat rate. The incident reflects how poorly the iTunes video store has done relative to the iTunes music store, said James McQuivey, an analyst with Forrester Research. "It shows how paltry and uninfluential the video side of the iTunes house is," he said. Few major music labels could similarly afford to pull out of iTunes, which dominates the online music industry. iTunes does make up the bulk of the online video resale market, but the market is small. Because the segment is still budding, many of the media companies are resisting Apple's attempt to dominate the video market as it does the online music business, he said. Forrester expects the online video resale business to generate about $300 million this year with iTunes taking in most of that. He estimates that NBC will bring in about $60 million from iTunes video sales this year. The loss of that revenue would be "not that big of a cost if it helps them undermine Apple's monopoly aspirations in the video world," McQuivey said. In the meantime, NBC is building a new platform for watching shows on its own Web site for free with paid advertising. NBC has already sold its online advertising inventory for the upcoming season, which represents revenue it won't have to share with Apple. Revenue from that service is likely to generate hundreds of millions of dollars in a few short years, McQuivey said. The rift with NBC is more damaging to Apple than to NBC, he said, because Apple is pushing several video products, including the Apple TV, the iPhone, and video iPods. While other big content providers are probably cheering NBC's decision, they're unlikely to follow suit, McQuivey said. They may, however, use the incident to continue to push Apple to allow variable pricing. So far, Apple has insisted on a flat rate for all videos. Media companies would prefer to be able to charge more for exclusives or season finales, he said.
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Big media bites back US TV networks NBC and Fox have finally taken the dustsheets off Hulu.com, their belated response to YouTube.â¦
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Hulu.com, the online video venture from NBC Universal and News Corp., has launched a private beta program. Early reports suggest it's far from being a YouTube killer.
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TV programming used to come in neat, fixed packages that ended on the hour or half-hour. But broadband Internet is changing those neat packages, and on Wednesday NBC Universal announced a new distribution format. Its news, entertainment, and sports programming now will be available for distribution via widgets.
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AOL said Monday that it had reached an agreement with NBC to stream two of its new fall series to AOL users, the second time the network has turned to unconventional means to promote its shows.
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Leave it to the NFL to reward NBC for buying into Sunday night by giving it an opener with a twist. Spend a few billion dollars and you, too, can make a family squirm.
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ABC's "Duel" was a dud, but a good-natured singing competition on NBC engaged more television viewers in the week leading up to Christmas.
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How many times do I have to say it until someone at NBC finally hears me?  There is no way you can benefit from leaving iTunes.