Mobile ESPN offers live college football
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In a first for the U.S.  market, the struggling Mobile ESPN network is offering live and  complete football games for viewing on cell phones.
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When San Francisco Giants  slugger Barry Bonds breaks Hank Aaron&#39;s career home-run record,  ESPN and Fox Sports aim to bring the occasion to viewers live  nationwide.
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Walt Disney Co.'s DIS.N ESPN  sports television network is launching its own brand of mobile  telephone service in a deal with Sprint Corp. FON.N catering  to sports fans with news and game highlights on a  next-generation network, the companies said on Wednesday.
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ESPN acquires national TV rights to the Arena Football League on Tuesday and also will have a minority stake in the 19-team indoor league.
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ESPN, CBS, and Fox will be bringing full-length NCAA football bowl games to Verizon Wireless VCAST TV this month and next. Now fans can argue over who's really #1 on their small screens just as easily as on the big ones.
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After some hits and misses in creating content for cellphones, ESPN thinks it knows how to keep up with its fans as they go about their days.
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Questions filled the air Monday as the mobile industry geared up for one of its biggest U.S. trade shows on Monday by focusing on entertainment.AT&amp;T got a head start on the CTIA Wireless IT &amp; Entertainment show in San Francisco by unveiling an upcoming music service with Napster. But even AT&amp;T said the best business model for mobile entertainment is still being worked out.The market for mobile entertainment still pales in comparison to messaging, which more than half of AT&amp;T&#39;s customers use, said Mark Collins, vice president of consumer data at the nation&#39;s biggest carrier, which has about 63 million subscribers. Collins thinks mobile entertainment will catch on to that degree, but the jury is out on the best business model for getting there, he told a large crowd at a pre-show entertainment conference.On Monday, AT&amp;T announced it will let consumers download songs over the air from a Napster catalog of more than 5 million songs. The Napster Mobile service, due to become available in mid-November, will offer single songs for $1.99 each and a monthly subscription for $7.49. The subscription will let customers download five songs each month. Features for discovering new music and keeping up with favorite artists will also be included.The service is meant to complement song downloads to PCs for later &quot;sideloading&quot; to a phone, said Gregg Brown, who handles strategic marketing and business development for music at AT&amp;T. The carrier already offers that type of service but believes some consumers want to be able to buy songs immediately, he said. A copy of each song bought over the air can also be automatically delivered to the customer&#39;s PC.It&#39;s an example of the try-anything approach carriers and content makers are taking to mobile entertainment. Also at the pre-show conference, ESPN Senior Vice President for Digital Media John Zehr said the sports media company closed down its MVNO (mobile virtual network operator) business last year because it had a harder time than expected selling handsets in retail stores. It also was unfair to sports fans to make them switch service providers and phones just to get ESPN&#39;s mobile content, Zehr said.Now ESPN&#39;s content is offered through Verizon&#39;s portal. Soon the company will add social networking to help fans of certain teams keep in touch, Zehr added.ESPN&#39;s goal is to make it as easy as possible for consumers to find its content -- preferably on the &quot;idle&quot; screen of the phone whenever they look at it, Zehr said. Carriers should find a way to determine what each subscriber would want to see on that screen, or ask them, rather than making them take the initiative, he said.But ESPN has another thing coming if they hope to dictate placement, according to IDC analyst Shiv Bakhshi.&quot;The content provider never controls the environment of consumption,&quot; Bakhshi said.Clashes happen partly because the market is so young and demand is still little known, AT&amp;T&#39;s Collins said. It&#39;s hard to work out business models that satisfy carriers, content providers and advertisers, he said. Everyone wants to get into the mobile world because cell phones are ubiquitous, but carriers can&#39;t pay top dollar for content when the customer base isn&#39;t that big yet. Device makers add another layer of complexity.&quot;We can&#39;t just take the cable television or the broadcast model and superimpose it on this business,&quot; Collins said. The right model will be some mix of advertising, subscribers paying for content, and makers of programming selling it to carriers, he said.
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The nation's oldest black athletic conference will have its men's basketball tournament games televised nationally for the first time this season under a three-year deal with ESPN announced Tuesday.
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SATURDAY HIGH SCHOOL BASKETBALL 1 p.m. - T-Mobile Invitational Tournament, Versus COLLEGE BASKETBALL Noon - Wisconsin at Texas, ESPN2
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ESPN is expanding its coverage of the European Champions League, streaming all 125 games of this year's tournament on its Internet sites for $9.95 per game.
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NORTHWESTERN (3-3) vs. WISCONSIN (7-0) When, where: Tomorrow, noon, at Madison, Wis. TV: ESPN.
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Mobile ESPN, a start-up cellphone  company backed by Walt Disney Co., will announce as soon as  Thursday that it is closing down operations, The Wall Street  Journal reported on Thursday.
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Walt Disney Co.&#39;s (DIS.N: Quote, Profile, Research) ESPN sports television network is launching its own brand of mobile telephone service in a deal with Sprint Corp.
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The Boston College men's basketball team will make its second of four ESPN appearances this month after school officials announced yesterday that Saturday's home game against Syracuse, originally scheduled to be a 7:30 p.m. regional telecast on Channel 56, will be carried by ESPN at 6 p.m.
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Sports fans rejoice. ESPN announced today that next year it will become a mobile virtual network operator (MVNO) and launch ESPN Mobile, a mobile phone service specifically targeted to hardcore sports fans.
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Walt Disney Co.'s  ESPN  cable sports channel said on Thursday it will shut down its  Mobile ESPN wireless telephone business operations later this  year and aims to license the brand to existing mobile  providers.
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LOS ANGELES  - Walt Disney Co.'s  ESPN sports television network is launching its own brand of mobile phone service in a deal with Sprint Corp.  intended to lure new users with sports news sent over a next-generation network, the companies said on Wednesday.