Digging into Facebook's ad future
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In the wake of Microsoft's pricey investment, analysts are remarkably sunny about the future of Facebook's new advertising initiative--even though it hasn't even launched or been fully explained yet.
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Yahoo has been trying to buy Facebook for a good while now, with the most recent rumored amount being for $1.62 billion. TechCrunch has obtained documents on Yahoo&#8217;s valuation of Facebook, and expected advertising revenue growth over the next 10 years. From TechCrunch: Leaked documents in our possession state that an early offer was $37.5 million for [...]
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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Pop quiz: What technology is on the  cusp of changing the face of Internet advertising as we know  it?
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To be, or not to be: Now Facebook users can decide.
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Following a deal last August in which Microsoft agreed to handle all ad sales for popular social networking site Facebook, the Redmond company has signed a similar agreement with social news site Digg. Microsoft is working hard to establish itself in the ad industry, but faces stiff competition from Google.
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Social-networking site to unveil a set of developer tools for potentially converting existing Facebook applications.
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Mobile search and display advertising will take off in the next five years, a research firm predicts.
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For this year's big game, the winning advertisers will understand search and social media.
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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Blog: Interested developers and entrepreneurs get together to talk about what they want to do with the Facebook Platform.
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Many experts are now predicting that localized search on mobile devices will become the next frontier for advertisers.
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Google fourth-quarter financial results indicate that making a fortune on social ads may not be as easy as poking a friend.
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A word game that has proved hugely popular with Facebook members could soon disappear.
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Serves up ads for deceptive security software Facebook has become the latest website to be found pushing services that delivers highly deceptive security warnings designed to trick users into buying software.â¦
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Glimpses of advertising are now being tallied down to the second.