Bollywood for sale as film merchandising scales new highs
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Not content with unleashing an onslaught on our senses, Hindi filmmakers are sneaking Bollywood into our wardrobes, bedrooms and now even bathrooms as film merchandising reaches new highs in India.
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Bollywood has, most of the times, looked at Hollywood for inspiration. A number of dream merchants in Mumbai have plagiarized Hollywood films successfully.
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She's made a dynamic leap from an assistant director to Bollywood's newest discovery - but for   Sonam Kapoor, the sudden rise to fame and fortune hasn't come without a price.
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rediff.com presents some of the top movies stories of the week.
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SRK's latest flick Veer-Zaara has smashed all previous records in U.K., surpassing the opening weekend collections of blockbusters like Main Hoon Na, Kal Ho Naa Ho, Devdas and even Kabhi Khushi Kabhie Gham.
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Vogue India just can't seem to get enough of Bollywood.
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A painting by Bollywood star Sushmita Sen is auctioned for a whopping $50,000, a price usually reserved for some of India's most popular artists.
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Indian indexes have hit new highs, drawing in foreign investors and Wall Street banks.
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With changing times, movie promotions too are turning at their innovative best.
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The stunning looking actress has now reportedly bagged a 2-film deal with Studio 18 for an astronomical amount of Rs.6 crores.
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Shah Rukh Khan, the Badshah of Bollywood, is an even bigger king of the advertising world, according   to his tax figures.
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Shahid Kapoor arrived with a bang with ISHQ VISHK. But he sits on a shaky stool at the moment, courtesy two box-office.
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Himesh Reshammiya sells out stadiums in the US faster than Bollywood actors.
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Moviegoers, flocking to sequels, break the summertime box-office record - and buoy a sagging industry.
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Bollywood is set to take a big leap this  week with the opening of a blockbuster set around marital  tensions, a brave departure by an industry known more for  showcasing marriage as the heart of Indian family values.
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A series of low-budget, quirky Bollywood movies have emerged as surprise hits this summer as Indian audiences shun the traditional musical and action blockbusters.
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The business of Hindi films in overseas can be most unpredictable. A film starring the biggest of stars may, at times, fail to fetch an opening, while a not-much-expected flick may prove to be the surprise packet.