Study: Search Driving Offline Conversions for Local Service Businesses
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New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Fast Search & Transfer ASA has developed an application designed to help providers of online business directories and of online classified advertisements improve the content, presentation and navigation of their listings, the company announced Thursday.
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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Local Search Guide Backed By Yellow Pages Association, Kelsey Group, and SEMPO  With local search - providing online information on businesses located in a community - as the catalyst, Internet Yellow Pages and Search Engine companies are joining forces at a rapid rate. To provide a central resource that captures these ...
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The local search site lets you navigate through cities with businesses paying to show tours of the insides of the buildings.
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A new breed of specialty search engines promise to deliver the best bargains to travelers using the web to find the best airfares and accommodations. They're challenging established sites like Travelocity, Expedia and Orbitz.
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Using Keyword Selection Guidelines To Improve Website Conversion Rates  I've been under pressure lately to come up with more articles on organic search engine optimization with regards to how an effective keyword strategy can improve website conversion rates. Well, here is my take on it, based on the Web analytics evidence ...
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Web 2.0 moves into your neighborhood as firms vie to deliver local content to your cell phone
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Company enhances online service for moving business information between corporations.
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Search engine optimization vendors and other companies can help corporations and individuals monitor and manage their online reputations. But are they crossing ethical boundaries by tinkering with Web search results?
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Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more.
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The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
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Ordering take-out, finding phone numbers and a slew of alternative search engines
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Web 2.0 is moving into your neighborhood, as more companies vie to deliver local content to your cellphone
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U.S. consumer scientists have conducted one of the first studies detailing how car purchasing has changed since the advent of the Internet.  The investigators found online research has largely supplanted time spent at a dealership.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.