Time Inc. uses Quigo for online text ads
8111
Time magazine publisher Time Inc. said  on Monday that it is using technology developed by online  advertising company Quigo to provide text-based advertising on  its magazines&#39; Web sites.
573174
Last week&#39;s two-page advertisement in the The New York Times paid for by fans of Mozilla&#39;s Firefox browser is bringing in more downloads, a Mozilla employee said Wednesday in an online blog.
424852
(InfoWorld) - Google has become the exclusive provider of pay-per-click text ads on CNN.com, one of the most visited news Web sites in the world, displacing rival Yahoo. Yahoo had been the provider of search-engine services and pay-per-click advertising for CNN.com since 2004. At the time, Yahoo took that contract away from Google. The deal announced Tuesday calls for CNN.com to use Google's AdSense advertising program exclusively for the contextually relevant, pay-per-click ads it runs on its pages, the companies said. CNN.com also uses Google's search engine. "This is an important deal for Google because CNN.com has a lot of traffic and high-quality content. The agreement provides an opportunity for our advertisers to target CNN.com and get high-quality traffic for their ads," said Google spokesman Brandon McCormick. However, CNN apparently still uses Yahoo's search engine and pay-per-click ads on the International edition of CNN.com. Yahoo didn't immediately reply to a request seeking comment. A CNN spokeswoman confirmed that Google replaced Yahoo as the text ad provider on CNN.com, but at press time, she hadn't replied to a subsequent inquiry about CNN International. The news of Google's win comes at a time when Yahoo's new Panama pay-per-click advertising platform has been in place in the U.S. now for a little over six months. Yahoo, whose financial performance in the past year has been disappointing and has led toÂ a major company reorganization, is counting on Panama to help boost its pay-per-click advertising business. Pay-per-click ads, which are matched to the topic of search-engine queries and of regular Web pages, make up the single largest segment of online ads, accounting for about 40 percent of all revenue. Google generates most of its revenue from sales of these text ads, which, when clicked upon, take people to advertisers' pages. Advertisers pay only when people click on these ads. In other online ad formats, advertisers pay when ads are displayed. According to Yahoo, Panama significantly improves on its ability to match ads to search queries and Web pages. The company has said that this improved targeting will increase the number of times users click on the pay-per-click ads it serves up in its search engine, Web pages and partner Web sites.
47803
Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
382789
The New York Times Co. (NYT.N: Quote, Profile, Research) on Wednesday reported lower quarterly net profit on inconsistent advertising sales, but said that ad trends have
384255
Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.
24103
Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" &#151; the interactive capsules designed to bring more pizzaz to Web pages.
100991
NEW YORK Buyers and sellers of spot TV time have long complained that they spend as much or more time stewarding orders via fax and phone as they do buying or selling time. Now, the New York-based Television Bureau of Advertising has launched an electronic system, ePort, to streamline the process. Once fully rolled out, the system's supporters say that thousands of hours now spent on revising orders, tracking down make goods and reconciling discrepancies could be refocused on deal making.
668056
Joe Mansueto, chairman of investment  research company Morningstar Inc, has emerged as the top bidder  for Time Inc&#39;s tech-oriented Business 2.0 magazine, the New  York Post reported in its online edition on Friday, citing  unnamed sources.
669458
The New York Times Co., seeking to recapture a portion of classified ad revenue that has shifted to the Internet, agreed Wednesday to jointly sell help wanted ads with online jobs site Monster Worldwide Inc.
234840
CareerBuilder.com Selling Contextual Advertising via Quigo After ESPN.com decided to halt the serving of Yahoo Contextual Ads on its site and replace its contextual advertising with an &#8216;in-house&#8217; offering via Quigo AdSonar, I&#8217;m sure some other large publishers on the market are comparing their current contextual advertising partners with an alternative in Quigo.  One such large [...]
25511
By Tricia Duryee, Seattle Times  Mar. 5--Every day after school, Marco Johnson eagerly hops online on his PC to voluntarily view ads that earn him free minutes for his cellphone.
359259
Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
701392
Online jobs service Monster Worldwide  Inc. is working with privately held software company Adicio to  supply classified advertising to 250 U.S. newspaper Web sites,  Monster said on Tuesday.
116895
By Kyle Kennedy, The Ledger, Lakeland, Fla.  Feb. 15--LAKELAND -- The New York Times Co. has entered a partnership  with Monster Worldwide Inc. that will expand the media firm's online  employment advertising services, company officials announced Wednesday.
664362
Three years ago, the creative team at The Martin Agency was tasked with driving traffic to Geico&#39;s Web site, where consumers could get free rate quotes. They settled on promoting how easy the site was to use. But how to communicate that?
496405
The New York Times ad for Firefox has become a cause celebre sight unseen. It&#39;s part pat-on-the-back souvenir for Firefox fans, part anti-Microsoft clarion call and part reality check