MySpace launches targeted ad program
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News Corp.'s MySpace social networking site is using personal details contained on users' profile pages and blogs to sell highly targeted advertising, the company said Tuesday.
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News Corp's  Fox Interactive  Media said on Monday it plans to launch advertising-supported  versions of its popular Internet social network MySpace and  other properties for free on cell phones.
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NEW YORK -- The popular online hangout MySpace said yesterday it will develop technologies to help block convicted sex offenders, the site's latest attempt to address complaints about sexual predators and other dangers to teens.
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News Corp&#39;s MySpace can tailor  advertisements to its members based on information on their  personal profile pages, after experimenting with technology  over the past six months, The New York Times said on Tuesday.
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News Corp&#39;s Fox Interactive Media said  on Monday it plans to launch advertising-supported versions of  its popular Internet social network MySpace and other  properties for free on cell phones.
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The Webâs largest social network says it can tailor ads to the personal information that its 110 million active users leave on their profile pages.
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User-driven sites such as MySpace.com can help advertisers reach coveted youths as long as the marketers are willing to break free from traditional approaches, a MySpace executive said Friday.
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MySpace's musical venture with SNOCAP underlines changes underway.
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Popular Web sites like MySpace and Photobucket has banner ads containing malicious code that could lead to the compromise of a computer.
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MySpace on Tuesday opened its popular social-networking platform to software developers, echoing a move credited with helping Facebook gain ground on its market-leading rival.
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News Corp's MySpace, the world's  largest online social network, said on Wednesday it will allow  outside developers further access to its service to counter the  growth of smaller rival Facebook.
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MySpace, the internet site specialising in social networking, claims to be drawing young people away from television and video games as they use its web pages to make friends and money.
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MySpace will let its users send and receive messages, comment on pictures, post bulletins, update blogs, find friends and update their mood status on cell phones.
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IRVINE, Calif., Feb. 2, 2007 (PRIME NEWSWIRE) -- "Savvy companies are targeting the 'MySpace Generation', an enormous consumer demographic," stated SmallCap Sentinel analyst D.R. Clark.
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MySpaceÂs online music store will allow bands and labels of any size to sell songs for whatever price they want.
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Rains down spam, opens door to users accounts A handful of enterprising people - at least one of them a teen - have devised a Javascript that allows its owner to temporarily access the browser's MySpace account, according to a security professional who was among the first to publicly write about the service.â¦
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(InfoWorld) - MySpace.com is launching a new music download service that emphasizes music from independent artists, the latest in a string of services announced in recent weeks that hope to topple iTunes from its crown. Some of the services, such as one backed by Universal Music Group, are even offering music for free, backed by advertising services. But analysts say they'll have trouble toppling Apple Computer's iTunes, which has staked out a solid position in what's becoming a crowded music download market. "Ultimately it's a volume business, and the market isn't large enough to sustain 20 different services," said Jonathan Arber, research analyst for OvumÂ in London. The service from MySpace.com, which is in beta today, lets users sell their own songs through their personalized MySpace home pages. The company has partnered with Snocap, a companyÂ founded by NapsterÂ founder Shawn Fanning, for some of the technology behind the service. MySpace's large user base, which it says is more than 70 million, may be key for the new offering, as it jostles with several other technology and media companies that have allied to secure a piece of the music download market. Last week, Samsung ElectronicsÂ said it would start a subscription service later this year withÂ partner MusicNet. The online store will have 2 million licensed songs from major record labels and 40,000 independent ones. Also last week, a new company,Â SpiralFrog, said it will offer free music downloadsÂ backed by Universal Music Group's catalog, with the service supported by advertising. It's due to launch in beta by the end of this year. While MySpace's service hasn't been formally announced, a marketing executive at the company began touting it on her MySpace Web page on Monday, offering tracks from a group called The Format for $0.79 each. (http://www.myspace.com/danidudeck) The service will let users embed songs in their personalized pages that other users can then purchase, wrote Dani Dudeck, MySpace director of communications. To buy songs, a user needs an account from eBay's PayPal money transfer service and a U.S. billing address. Artists will be able to set the price of their tracks, with MySpace and Snocap keeping a small service fee, according to a story Monday in Business Week magazine. The service could appeal to aspiring musicians, allowing them to skirt business arrangements with music labels and pitch their songs directly to MySpace's users. It's unclear, however, whether the major labels will embrace it. They may be wary of posting tracks on MySpace because the songs will be in an MP3 format without Digital Rights Management (DRM), which restricts how they can be copied and played, Arber said. The means the tracks could potentially be downloaded from MySpace and then uploaded to illegal file-sharing networks. At the same time, he said, the opportunity to set variable pricing for songs offered on MySpace could be more attractive for the major record labels, who have bristled over Apple's insistence on uniform pricing. Individual tracks in the U.S. retail for $0.99 each. Apple has so far retained its lead in music downloads. iPod users can purchase compatible songs from the iTunes Music Store and eMusic.com, but most other services offer songs in incompatible file formats. It's led other companies to try other approaches, such as subscription and ad-supported services, both those each present their own difficulties. Napster and Yahoo have subscription services where users have access to thousands of tracks as long as they continue to pay monthly fees. But the subscription model generally hasn't been that successful, Arber said. Ad-supported services, such as Universal's arrangement announced last week with SpiralFrog, could face competition from more experienced Internet companies. "There are already existing companies that are much better at targeting advertisers on the Web," Arber said.