For NBC, &#39;Sunday Night&#39; Is More Than Football
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SAN FRANCISCO If you&#39;ve seen the new crop of ads for NBC&#39;s upcoming season of Sunday Night Football, you may have noticed a heavy emphasis on the &quot;Sunday night&quot; part, but not so much the &quot;football.&quot; That&#39;s not an oversight. The strategy is based on extensive research conducted last year that shows weekend sports viewing is for many people more about the social interaction than the game.
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This weekend&#39;s Live Earth  extravaganza aims to bring awareness of global warming as well  as music to the world, and NBC Universal wants to make sure its  wall-to-wall television coverage doesn&#39;t strike a sour note.
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When the N.F.L. season opens Thursday night, NBC Sports will resume its relationship with the league, but they aren't doing it for the love of the game.
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"Sunday Night Football"  gave NBC the kick it needed to win the night in viewership and  the adults 18-49 demographic.
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The passions surrounding high school football are aptly displayed in &quot;Friday Night Lights,&quot; a fabulous true-life portrait of the sport as it&#39;s practiced in the state of Texas -- and many other places.
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Christmas Eve is supposed to be a time for family, friends and faith, but this year the NFL has added a fourth &quot;F&quot; : football.
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Sports reporting isn&#39;t supposed to be like this. Sports are fun. They&#39;re not supposed to hurt. As NASCAR Nation mourns the loss of the 10 Hendrick Motorsports plane crash victims, countless
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It&#39;s big news whenever the television networks throw $8 billion on the table, and even moreso when it&#39;s being thrown at the NFL, the Halliburton of sports.
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Ok, I&#39;m not a football person. I never really understood the game -- I&#39;d rather see a good play or go to the movies. But &quot;Friday Night Lights&quot; shows why football -- especially high school football -- inspire such loyal and rabid fans.
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Friday Night Lights doesn&#39;t capture the essence of HG Bissinger&#39;s bestselling book, but it does embody the spirit of Texas high school football.
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NBC took top honors during  the last week before Christmas, winning the adults 18-49  demographic and claiming the two top shows, "Sunday Night  Football" and the season finale of "The Biggest Loser." CBS won  in viewership.
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I wasn&#39;t terribly upset about the &quot;Monday Night Football&quot; spectacle featuring Eagles receiver Terrell Owens and a towel-clad Nicollette Sheridan.
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NEW YORK  - The week the regular-season   "Sunday Night Football" debuts, NBC Sports will transform its   Web site to include more fantasy sports and in-depth football   coverage with a new online editorial team.
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ABC and NBC will each be rolling out a multi-night competition show this week.
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Once again, my indifference to television paid off big time, because I wasn&#39;t watching &quot;Monday Night Football&quot; on Nov. 15, and thus avoided direct involvement with a controversial
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By Alan Pergament  Things have gone so badly for fourth-place NBC in the last few seasons that it had to lob a Hail Mary pass and make a deal with the National Football League.
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DENVER (News 4) &quot;Friday Night Lights&quot; is the story of high school football -- TEXAS high school football -- an entirely different world.