Polls Force Campaigns to Change Strategy
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The road to the White House is taking some strange and sharp turns as tightening polls and pressure from party stalwarts force the presidential campaigns to adjust their strategies.
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Pre-election polls showed Americans may have been in the mood for a change in 2004: it is John Kerry's personal political tragedy that he could not persuade them he was the man to effect it.
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If Sen. John Kerry is elected, his presidency is likely to bring a sharp shift in White House direction &#151; along with pragmatic backpedaling on some of his boldest campaign promises.
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President Bush and Sen. John F. Kerry are shifting their campaign strategies after their first debate. By DAN BALZ. A newly energized battle for the White House heads into a crucial two-week period with Sen.
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The slow pace of change at John Hancock Financial Services speaks to an issue that has long fascinated Madison Avenue: how often an advertiser should change a campaign.
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Two years ago, the strategists of President Bush&#39;s re-election campaign had a theory that the 2004 race would not be determined by such familiar polling measures as what percent
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Presidential campaigns are about more than just speeches, rallies and the horse race.
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For months the Democratic presidential contest was about change versus experience. Now it's change versus change.
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With Election Day a little more than six weeks away, Americans are being bombarded with often-conflicting polls, adding another layer of confusion to a contest
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National snap polls showed Democrat presidential candidate John Kerry to be the hands-down winner in his televised debate with incumbent US President George W Bush and now a pair of post-debate polls show a shift in momentum among registered voters, as
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Some experts say American policymakers are confusing tactical adjustments with a strategy.
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The candidates from both parties were trying on Friday to generate momentum for policies designed to keep the country from sinking into recession.
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The campaigns of Republican President Bush and Democrat John Kerry both claimed momentum on Friday amid a mix of polls offering a less-than-clear picture of the U.S. presidential race.
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President Bush's re-election  campaign is lowering expectations for a big bounce in opinion  polls from the Republican nominating convention in New York  next week.
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Candidates could face problems as they try to integrate online political discourse into traditional campaigning.
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New polls suggested tightening races in both the Democratic and Republican fields as the candidates made their last appeals.
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For months it was all the rage on the campaign trail. Day after day, stop after stop, the war was the focus of all things presidential. Now it's little more than a distant echo in most stump speeches. Democrats are generally saying little more than, "We should get out as soon as we can." Republicans hard mention it.