Where were you online? Advertisers know
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Personal identity has taken on a new  meaning in the digital age, where basic facts like your name,  address or age are far less important to some people than the  collected records of what you were looking at online.
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Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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Online, an army of consumers is spreading advertisersÂ messages well beyond Manhattan.
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Welcome to the brave new world of interactive Web advertising.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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By Anonymous  Fruitful times for AOL. which bought a controlling interest in ad- serving company ADTECH. This will extend AOL's global reach to 25 countries. Londoners can now share views about content in thelondonpaper, which has launched an SMS drive.
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30 What is it? THE annoying advertising messages plastered across web pages. At least online companies have largely scrapped 'pop-up' ads in favour of more sophisticated messages these days.  How important is it? HUGELY.
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Web sites promising to find the best travel deals have online travel agents wondering if they have a new friend or enemy. For consumers, however, choices are rising
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How would you feel about your ISP selling ads on your site and scarfing up your visitors' data without your permission? Network World's Scott Bradner suggests we nip the NebuAd concept in the bud, fast.
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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By Hazel Davis  There are a few among us who would balk at the idea of using a company that exists entirely online. We have enough problems dealing with those based outside the UK, let alone floating around in cyberspace.
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By Doris Hajewski, Milwaukee Journal Sentinel  Dec. 18--MIDDLETON -- In a memorable TV ad from the heyday of the dot-com era, a small business launches a Web site, and the owners watch the traffic counter go crazy as customers start hitting on the site.
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A recent study suggests that Internet users don't know when they're on the catching end of a sales pitch.
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By Peter Johnson  When they profile websites or Internet moguls, news outlets usually focus on the business end -- "How do they make money, and what's going to happen with the advertising?" -- says Yahoo reporter Kevin Sites.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Many people do extensive product research online but end up buying from brick and mortar retailers.  How can you track the effectiveness of search marketing campaigns that result in offline purchases?