Federated unveils ad plan for Macy's re-launch
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Federated Department Stores FD.N on   Wednesday announced its plans for the first national   advertising and marketing campaign for the Macy's department   store chain.
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Private equity firm Kohlberg Kravis & Roberts  is considering a bid for retailer Macy's Inc. , according to the online edition of Women's Wear Daily magazine.
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The Goldsmith name will disappear from Memphis and Jackson department stores that have borne it for 134 years. Cincinnati-based Federated Department Stores announced it will change its regional department store brands to Macy&#39;s, beginning in January.
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Sprint Nextel Corp , said on  Wednesday it would kick off a new advertising campaign
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Wal-Mart Stores Inc.  said on Thursday it would reopen bidding for its $580-million advertising account just days after the departure of an executive who led the retailer's change of ad agencies.
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The MacyÂs Thanksgiving Day Parade started its march today for the 80th time, with new preparations worthy of a large-scale military operation.
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The retailing giant Federated Department Stores Inc. on Wednesday reported a 10 percent increase in third-quarter earnings, citing improvements after Florida hurricanes hurt September sales.
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Federated Department Stores Inc.  , parent of Macy's and Bloomingdale's, on Wednesday said  quarterly profit rose, helped by a cash refund, and it raised  its earnings forecast for the second half of the year.
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Federated Department Stores Inc.  is in preliminary talks to buy rival May Department Stores Co. , the Wall Street Journal reported on Thursday.
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Federated Department Stores Inc. , parent of Macy's and Bloomingdale's, posted higher-than-expected quarterly earnings on Wednesday and said it was encouraged by a stronger sales trend in October.
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Stock investors will look to earnings reports from retailers Federated Department Stores Inc.  and Target Corp.  this week as well as new soundings on consumer sentiment as they to try to get a handle on the state of the U.S. economy.
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Cincinnati-based parent company Federated Department Stores (NYSE: FD) said it plans to convert all of its regional department stores - including Burdines - to the Macy&#39;s nameplate by the end of January.
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As goes Liberty House will go Lazarus and Burdines. Federated Department Stores has decided to rebrand all of its stores as Macy&#39;s stores in coming months.
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Shares of Macy&#39;s Inc.  rose on  Friday amid speculation that the retailer was ripe for a  takeover.
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Federated Department Stores Inc. reported strong fourth-quarter profits Tuesday and said it will change its name to Macy's Group Inc. But the department store operator &#151; still struggling to integrate former May Department Stores Co. stores &#151; offered a profit forecast well below Wall Street expectations.
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CINCINNATI -- Federated Department Stores Inc. has added more Coach bags, $150 jeans, and private-label clothing under brands like Alfani. And it has spruced up stores with wider aisles and more comfortable dressing rooms.
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(InfoWorld) - In a move aimed at making it easier for customers to purchase advertising,Â MicrosoftÂ unveiled on Monday an organization that aligns all of its advertising sales, research and planning efforts. The Microsoft Digital Advertising Solutions team -- which falls under the division overseen by Kevin Johnson, Microsoft's Platforms & Services -- gives customers one group within Microsoft for all of their advertising needs, said Eric Hadley, general manager of global marketing for Microsoft. The organization comprises former MSN advertising sales employees as well as others involved in advertising at Microsoft across other divisions. The company also has been hiring employees to fuel its advertising efforts, and they will join the new division, Hadley said. Until recently, Microsoft's MSN site was the only place where the company offered advertising, Hadley said. But in the last 18 months, the company has built out a portfolio of products that offer a range of advertising options, such as Xbox Live as well as its Windows Live and Office Live Web-based services. "Advertising is now a core asset across all aspects of the company," Hadley said. Microsoft realized it needed to unify how customers could purchase advertising across all of these properties for a comprehensive advertising plan, he said. Microsoft Chief Executive OfficerÂ Steve Ballmer has expressed his intentÂ on more than one occasion to overtake competitors GoogleÂ and Yahoo Â in the online advertising market. Microsoft has said it plans to spend $500 million in its current fiscal year to expand its online business, with a big focus on increasing advertising sales. Eventually, Microsoft's adCenter platform will play a big role in helping to streamline Microsoft's advertising efforts, Hadley said. Right now, the platform,Â which Microsoft launched in the U.S. in May, offers only sales of keyword searches. But eventually adCenter will allow customers to purchase advertising across all of the Microsoft properties that offer it, he said. In its last quarterly earnings call in July, Microsoft said it was not seeing a big uptick in revenue yet from adCenter, and skeptics are doubtful the company will be catching up to competitors in online advertising revenue anytime soon. However, Hadley said Monday that Microsoft is seeing "a lot of growth" in sales through adCenter, and believes that the formation of Microsoft Digital Advertising Solutions will help support this trend. "You know with Microsoft -- we don't always get it right right from the start, but we feel we're going in the right direction by aligning all the company assets behind advertising," Hadley said.