Reebok flexes its muscle in star-powered ad push
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If Nike Inc. is telling people to ''Just do it," Reebok International Ltd. is saying be yourself: ''I am what I am."
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With its major competitors mired in a struggle for financial survival, American Airlines yesterday kicked off a multimillion-dollar advertising campaign aimed at grabbing market share and capitalizing on its own turnaround.
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Marketing and media companies are now capitalizing on consumer interest in high school sports and becoming big boosters of them.
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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Nike's latest TV advertisement is an  emotional workout.
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The old adage that there is no such  thing as bad publicity for a celebrity is getting a workout  these days -- and so far appears to be holding true.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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Despite a quivering commercial real estate market, this company marches on.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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CANTON, Massachusetts  - Adidas AG  expects growth overseas, particularly in Asia, to push sales at its Reebok division to $5 billion (3.8 billion euros) over the next three to five years, up from their current $3 billion (2.3 billion euros) level, Herbert Hainer, chairman and chief executive of Adidas, said on Thursday.
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Touring events, exhibits and other promotional efforts are becoming more popular as advertisers seek to forge closer emotional bonds with consumers.
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The company is trying to look strong in a land of subsidies and stiff competition.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Gap's new hip-hop-infused TV ad has  captured a lot of attention from the young crowd the struggling  retailer hopes to attract to reverse its fortunes.
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
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Its new ad campaign may not be focused on the right people.
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Madison Avenue is playing matchmaker, bringing together an advertiser and a network for an elaborate sponsorship deal.