Yahoo strikes largest mobile-search deal yet, in Latin America
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Internet company's OneSearch to be default search tool for portals of America Movil, a leading wireless-service provider.
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Internet giant Yahoo on Wednesday announced partnership agreements with six leading Asian mobile phone operators with a combined subscriber base of nearly 100 million.
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Yahoo (Nasdaq: YHOO) has officially entered the desktop search market with a beta release tool available for free download from the company's site.
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Taiwan-based PC maker Acer and Yahoo signed a multi-year partnership to set Yahoo as the default search engine on all Acers sold globally.
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(InfoWorld) - Yahoo has reached a deal with LG Electronics that should see its "Go" mobile platform on the screens of tens of millions of LG cell phone handsets shipped later this year, the two companies said Monday. Under the deal LG will pre-load Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail and Yahoo Messenger on phones sold worldwide, they said in the announcement that was timed to coincide with the start of the 3GSM exhibition in Barcelona, Spain. Precise details of the alliance, including which services would appear on what models and in which markets, were not disclosed. Financial terms were also not announced. LG was the fifth largest manufacturer of cell phones in 2006, according to figures from market research company IDC. It shipped 64.4 million phones during the year, which is 17.3 percent higher than the previous year and amounted to a 6.6 percent market share. Yahoo has already tied up with market-leader Nokia and number two Motorola in similar deals to get its search box on the cellular equivalent of the PC desktop. However those deals haven't assured Yahoo a place on all screens. Motorola and Sony Ericsson Mobile Communications also have a deal with Google and local carriers have struck their own partnerships which sometimes result in the two search engines being switched or displaced. The two companies said they will also explore putting Yahoo services on LG consumer electronics products. LG is one of the world's leading manufacturers of digital consumer electronics including flat-panel televisions and video recorders. Â
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Yahoo hopes of enlisting partners for its new mobile search services.
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SAN FRANCISCO--Yahoo added a search feature for cell phones Tuesday, just a few weeks after rival Google launched one of its own. While Google SMS (Short Message Service) uses text-only messages to deliver
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Microsoft Corp  has made an  unsolicited offer to buy Yahoo Inc  for $44.6 billion  in cash and stock, seeking to join forces against Google Inc   in what would be the biggest Internet deal since the  Time Warner-AOL merger.
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Yahoo is upgrading its free software suite for mobile phones with improved search, mapping, e-mail and photo management.
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SAN FRANCISCO - Internet media company Yahoo Inc. Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
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Investor's Business Daily - America Movil, already the biggest wireless firm in Latin America, has emerged as the most likely buyer of Telecom Italia's wireless phone business in Brazil.
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(InfoWorld) - Yahoo Inc. ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the United States and United Kingdom. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms. The full beta test follows limited trials in the two countries as well as a broader rollout in Japan, said Michael Bayle, senior director of monetization at Yahoo. The company plans to gradually expand the search terms involved. Both Yahoo and Google Inc. are working to expand their lucrative search advertising businesses to the still-emerging mobile Web. The challenges include creating a good user interface on a wide variety of phones and determining the value of a consumer's click on a mobile search result. But the rewards may be rich from the billions of cell phones in the world, said Greg Sterling, principal analyst at Sterling Market Intelligence, in Oakland, California. "It's just an enormous opportunity, and the needs of mobile users are more immediate in most cases than those on the Internet," Sterling said. In Japan, mobile search ads have commanded higher prices than those on the Web, Yahoo's Bayle said. Because of limited screen space and network speed, users generally won't see as many sponsored links on their phones as they do on the Web, according to Bayle. Yahoo may place one paid link at the top of the results list and sprinkle in a few more farther down, he said. But where it makes sense, such as when a user searches for "car rental," there may be more paid results, he added. The ads will behave differently, too, because many companies don't have a mobile Web page. Clicking on a link generally will take the user to a WAP (wireless application protocol) page created by either the vendor or Yahoo, Bayle said. That may be a full mobile commerce page or just one that gives a store location or a button to place a call to the merchant. The paid search results represent the first ads on Yahoo's mobile presence, which includes mail, messenger, news and other content, Bayle said. Analyst Sterling thinks it's likely to be the first step toward a wide variety of mobile Web advertising that includes banner ads, coupons and other elements. Google Inc. also is venturing into paid mobile search, he said. "It represents the mainstreaming of... advertising in the mobile environment," Sterling said. Consumers probably will respond well to mobile advertising as long as it's relevant to them and there isn't too much of it, he said.ADVERTISEMENTMAKE SOA REAL WITH IBM WEBSPHERE PODCASTStreamline processes and maximize efficiency within a proven service oriented architecture. Take back control of your business processes with IBM WebSphere.
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Yahoo Inc has agreed a deal to provide  targeted display advertising on T-Mobile's Internet service Web  'n' walk in Britain, the two groups said on Thursday.
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SUNNYVALE, Calif. -- Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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On Monday at the Consumer Electronics Show in Las Vegas, Yahoo announced the Yahoo Mobile Developer Platform, as well as a new mobile home page and the third generation of its Yahoo Go software for mobile phones.
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T-Mobile has given a boost to Yahoo by designating it as its preferred mobile search provider in Europe, displacing Google.
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Yahoo Inc. YHOO.O has signed a   multiyear distribution deal to feature its Internet search   services on all personal computers from Taiwan's Acer Inc.   2353.TW, the world's No. 4-ranked computer notebook maker,   the companies said on Wednesday.