Advertising: Aiming to Be the Truck of Patriots
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Starting this weekend, General Motors will run ads that tap into patriotism, positioning the Chevrolet Silverado as AmericaÂs truck.
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ST. AUGUSTINE, Fla. -- If you wonder where the Patriots got their "appreciate every Super Bowl you're a part of" theme, look no farther than the top of the organization.
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FOXBOROUGH -- Six years ago, the current offensive coordinator of the New England Patriots was a salesman in the plastics industry. It was the wrong business, in more ways than one.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
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FOXBOROUGH -- The last two season openers had national sizzle, with the Patriots unveiling Super Bowl championship banners as the featured team on the NFL's kickoff weekend. The atmosphere will be a bit different today when the Patriots begin their 47th season against the Buffalo Bills at Gillette Stadium, but there's one story line sure to attract attention.
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Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
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Commercials for âSwap My Ride,â Fordâs new advertising campaign feature people who drove Fords for a week instead of the cars they had just purchased.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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From McMansion rentals to designated drivers, locals advertise their services, hoping to hook football fans headed to the big game.
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The NFL Network will be broadcasting the Patriotsâ pursuit of regular-season perfection to television viewers who are aware of the channel largely because they cannot see it.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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By The Hartford Courant, Conn.  Dec. 18--Those huge, unsightly billboard ads at Hartford's gateways on I-91 for sex-oriented establishments don't project the wholesome image that the city wants.
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In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. ...
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Gov. Bill Richardsonâs latest ad seeks to draw a distinction between his position on Iraq and that of the other Democratic presidential candidates, but the subtext of the spotâthat he cares about the netrootsâis almost more important than the primary message.