Advertising: Star Power Backfires, Costing Agency a Client
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When a London agency featured images of Kurt Cobain and other dead rock stars in ads for Dr. Martens footwear, the agency and its client got burned.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.
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Strange stirrings at advertising broker
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In the new Hollywood agencies are finding it can be tougher to meet the needs of a corporate customer than than to baby-sit for a temperamental star.
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As writers negotiate with producers for a bigger slice of online-distribution revenues, the possibility of actors and directors joining with disgruntled scribes for a megastrike rears its ugly head. It could simultaneously shutter the production of movies, TV and videogames.
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If you want American Idol exposure, you have to pay the   price.
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A lawsuit disrupts the symbiosis of a celebrity store and a magazine that features it.
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Watch the ad by the Dutch government's consumer safety institute that has has angered some industry insiders for its light treatment of a serious issue
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Hollywood's television pilot season, when networks develop and test most new programs, is in a tailspin with writers on strike putting billions of advertising dollars at risk.
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This year has been tough for drug manufacturers and the advertising agencies that have been charged with marketing their products.
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Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
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Its new ad campaign may not be focused on the right people.
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WASHINGTON - Though Howard Stern&#39;s defection from broadcast to satellite radio is still 16 months off, the industry already is trying to figure out what will fill the crater in ad revenue and listenership that he&#39;s expected to leave behind.
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Cablevision&#39;s MSG Network and Fox Sports NY will lose big ad bucks and be forced to cut the prices they charge cable and satellite companies now that the Mets have walked away to start their own channel, media insiders said yesterday.
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The satellite radio provider has gotten ahead of itself, but selling now would be a mistake.
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When officials in this Minneapolis suburb didn't like the two eye-popping digital billboards that Clear Channel erected along the freeway, they pulled the plug. They had the power company cut off the electricity.
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Â· Alcohol Concern calls for watershed on commercials Â· Report says publicity sways children's intake