Yahoo warns on weakening Web ad sales
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A slowing U.S. economy is already impacting Yahoo Inc.'s Web advertising sales growth, which does not bode well for other ad-supported Internet sites.
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Yahoo Inc. chief Jerry Yang was found wanting on Wednesday by investors who said the company needed to devise a plan to combat weaker advertising growth more quickly than in the 100 days promised by management.
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Yahoo announced new online advertising tools that could give the company an edge against its competition. The tools rely on what is called &quot;behavioral targeting&quot; to make display ads more relevant.
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Yahoo Inc.  reported a dip in quarterly profit on Tuesday as corporate advertisers spent less on its online ads, and the company gave a weaker-than-expected forecast for the rest of 2007.
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Web giant Yahoo! is gambling that price cuts on its domain name registration and Web hosting products will make it more competitive with discounters in the space -- which means that small businesses looking to move online get a sweeter deal through ...
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U.S.-based online advertising firm Burst Media  said on Wednesday results for 2007 are likely to come in below market forecasts because of higher-than-expected ad campaign cancellations.
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Yahoo Inc. YHOO.O said on Tuesday it   expects third-quarter revenue to be at the bottom half of its   forecast range due to weakness from two of its biggest   advertising segments, sending its shares down as much as 13   percent.
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Search engine Yahoo says it plans to cut 1,000 jobs as its profits fall 23% in the final three months of 2007.
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Yahoo is widely expected  to undertake significant layoffs this week and dump several  underperforming businesses as the struggling portal continues  to reorganize its business operations.
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The possibility of a merger between Microsoft and Yahoo is raising concerns among privacy advocates, who worry that it could lead to even more  tracking of online behavior for advertising purposes.
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Yahoo Publisher Network Simplifies Ads Yahoo Publisher Network (YPN) has cleaned up the presentation of their contextually targeted link advertisements by dropping some descriptions, trimming back some titles, and has changed the number of link displays. Tom Furukawa, Director of Product Management, posts on the YPN Blog: We&#8217;ve been doing some tinkering under the bonnet recently, so some [...]
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Analysts are trimming online ad spending forecasts in light of U.S. mortgage crisis, but say search marketing will be least affected.
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(InfoWorld) - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday. The agreement marks a significant milestone for Yahoo, whose turbulent management troubles and sagging revenues have left it chasing Google and Microsoft for a slice of growing online advertising revenues. Under the deal, Yahoo will sell the majority of Bebo's display ads for the U.K. and Ireland, reaching around 11.6 million users per month, the companies said, siting traffic statistics from comScore Networks. About 75 percent of the U.K.'s Internet users visit Bebo, particularly 13- to 24-year-olds. Yahoo already supplied search for Bebo. No information was released on how much either company will make from the deal. The new features should be visible later this year. Yahoo and Bebo also plan to develop a toolbar that will enable Bebo users to monitor activity on the site even when they are not actively viewing it. Bebo will also weave into its site Yahoo's Answers feature, a bulletin-board type service where people answer each others' questions and rank those answers based on quality. Yahoo will bring Bebo advanced ad targeting capabilities, which will enable ads to be served based on what other Web sites a person has been viewing, said Toby Coppel, managing director of Yahoo Europe. The technology, he said, uses third-party cookies, which are bits of data sent to a browser by a Web site and store certain information about users. That data is then used by ad networks to serve up what ad networks believe are relevant ads. "We been investing significantly in our behavioral targeting capability" in Europe over the last nine months, Coppel said. Last week, Yahoo announced it wouldÂ pay $300 million for BlueLithium, a company that sells banner advertising to around 1,000 Web sites. Yahoo said in April it wouldÂ buy the rest of Right MediaÂ for $680 million, which runs a marketplace for advertising to purchase space on Web sites. Bebo places only one ad on a user's profile, which is intentional to preserve a good user experience, but that ad also has to be the highest revenue generator, said Joanna Shields, Bebo's international president. "The type of ad and the fact that the ad is targeted and relevant to users is absolutely essential," Shields said. Bebo's direct sales advertising team, whose duties will be turned over to Yahoo, will now develop integrated marketing plans with brands and partners, Shields said. The deal could be a needed boost for Yahoo. The company has seen theÂ departure of more than a dozen senior managersÂ since it announced a reorganization last December. Co-founder Jerry Yang, who took over as CEO from Terry Semel in June,Â vowed to investorsÂ in July to put the company back on track. Â
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Yahoo Inc. plans a new integrated   marketing campaign in U.S. and overseas markets that includes   television, radio, cinema and online advertising, the Internet   media company said on Monday.
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Yahoo Inc is planning to announce cutbacks later this month that will likely lead to hundreds of job losses at the nearly 14,000 employee company, a source familiar with the plan said on Monday.
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Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Yahoo Inc  is planning to  announce cutbacks later this month that will likely lead to  hundreds of job losses at the nearly 14,000 employee company, a  source familiar with the plan said on Monday.