Ad software maker OpenAds girds to take on Google
563122
Openads, a supplier of free  software used by Web sites to manage online ad campaigns, has  received $5 million in initial funding, bolstering it to  prepare for increasing competition globally with Google Inc.
142865
Software giant eyes search pioneer to bolster its competition with Google.
2758
Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
191092
Google Inc. has started testing a long-awaited radio advertising service that represents the Internet search leader's most elaborate attempt yet at expanding its financial clout beyond the Web.
576517
Microsoft Corp.  said on  Thursday it may offer a free, advertising-supported version of  its basic word processing and spreadsheet software, in an  apparent bid to fend off a nascent challenge from Google Inc.   in the business software market.
381897
NEW YORK/SAN FRANCISCO  - Google Inc. appeared set  to start trading on the Nasdaq on Wednesday, after the Web's  No. 1 search engine asked regulators for final approval to  price its closely watched initial public offering.
708369
Google Inc. is looking to buy a U.S. company whose technology inserts advertisements into videogames, a published report says.  The Internet-search and online-advertising company is in talks to buy Adscape Media Inc. of San Francisco, The Wall Street Journal reported.
673050
Search engine Google is entering the software market, in a move that pits it against Microsoft.
621263
Quiet but widely-used open source developer OpenAds secures new financing.
56051
Search giant launches Google Gears, open-source software that brings offline access and local storage to the Web browser.
303127
Enterprises are opening up to open source alternatives to commercial software, panelists said at the SDForum conference âOpen Source Entering the Mainstream,â held in Santa Clara, Calif., last week.
108770
Google is finding itself increasingly having to explain its planned acquisition of DoubleClick, and is now being asked to testify in September as part of a broader Congressional inquiry into advertising industry consolidation.
270357
Software giant hopes to challenge Google with new search technology.
517869
EBayÂ is getting into the radio advertising business, becoming a broker of ad spots and on its way to competing with Google, which provides a similar service.
271226
Company hopes to encourage more software vendors to build apps for the alternative OS.
297850
Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
621047
InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.