Google Gets Undue Credit for Ad Conversions
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Google Inc. has gotten undeservedly all the credit for many clicks on the online ads it delivers via its search engine, but Microsoft Corp. wants to put a stop to that.
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Inside Adsense announces that the recently launched (for beta testing) referral scheme for Adwords advertisers&#8217;Â  products will soon be available to all Adsense publishers in referrals-supported languages. Dubbed as Referrals 2.0, the new scheme allows Adsense publishers to direct traffic from their sites to various advertised products of Adwords clients and earn on a cost-per-action [...]
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(InfoWorld) - Google Inc. sold advertising to two men who allegedly marketed an application designed to find and download pirated movies online, a business relationship that has angered big movie and TV studios, The Wall Street Journal reported Monday. The extent of Google's involvement with this allegedly rogue operation has been detailed in sworn depositions taken as part of an ongoing civil lawsuit major Hollywood studios filed against these two men in October 2005. The defendants said under oath that Google assigned them account representatives who assisted them with their Google ad campaigns, including offering them credit and suggesting they use keywords like "bootleg movie download" and "pirated" to promote their Web sites, the Journal reported. A Google employee "largely" backed up the statements from defendants Brandon Drury and Luke Sample, both residents of Missouri, the Journal reported, quoting anonymous sources familiar with the case, in which some depositions have been sealed. EasyDownloadCenter.com and TheDownloadPlace.com generated US$1.1 million in revenue between 2003 and 2005, and Google received $809,000 for advertising, the Journal reported. Upon learning that the defendants used Google to market their software, the plaintiffs, which include News Corp., Viacom International Inc., Sony Corp., NBC Universal, Time Warner Inc. and The Walt Disney Co., complained to the search engine company, according to the Journal. Google responded by holding a conference call with the media companies on Friday in which it pledged to remove certain ads the companies object to, create a list of approved advertisers and stop selling keywords meant to drive traffic to pirated material, the Journal reported. Google also committed to monitor keywords more closely and to train its ad sales team on avoiding selling those types of ads. The flap comes at a time when Google is trying to negotiate with large media companies over the use of their material on YouTube's video uploading and sharing site, which Google acquired last year for $1.65 billion. Those negotiations are proving tough, as evidenced by fiascoes like this month's decision by Viacom to demand that Google remove over 100,000 of its video clips from YouTube. Viacom, whose properties include MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central and Paramount Pictures, gave up afterÂ months of negotiations, saying Google and YouTube proved "unwilling to come to a fair market agreement." EasyDownloadCenter.com and TheDownloadPlace.com, which are no longer operational, didn't host any movies. Instead, they sold an application for $29.95 designed to allegedly help users search for and download pirated movies from P-to-P (peer-to-peer) file sharing networks. The defendants dispute the allegations that they induced and facilitated piracy and are thus guilty of copyright infringement and unfair competition. Asked to comment about the Journal's report, a Google spokesman said via e-mail that Google forbids advertisers from using its ad platform to promote the sale of copyright infringing materials. "We are continually improving our systems to screen out ads that violate these policies," he wrote. Â
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An eye for a copyright Angered by Google's attempts to copy their works, publishers have decided to strike back against the ad broker by stealing its technology.â¦
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The joy of web app advertising...sob Google is rolling out yet another way of pumping advertising onto the web with Gadget Ads, and this time it reckons it can trick you into thinking it's real "content", whatever that is.â¦
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I&#8217;m playing the devil&#8217;s advocate here, so keep that in mind in case I end up trampling all over anything you hold dear :) Google has taken a lot of flak on a lot of issues in the past few years - it&#8217;s a price an industry leader invariably has to pay.  Apart from Blogger spam [...]
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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Google's AdSense is in the clear, but two patents related to the AutoLink piece of the Google toolbar are to be re-examined.
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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Google Sues AdSense Publisher over Click Fraud  Google Inc. filed a lawsuit against one of its AdSense Online clients this week, claiming the company defrauded the search company by clicking on its own ads multiple times. The case, filed in Santa Clara County Court, also alleges that Houston, Texas-based Auctions Expert ...
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Google has created a &#8217;secret&#8217; Google Display Advertising Network to attract Fortune 1000 companies into the Google advertising realm. Google&#8217;s Display Advertising Network is exclusive and invitation only, and based upon high CPM (cost per thousand impressions) rates and not cost per click, like Google AdWords or the current AdSense network. John Chow describes the Google [...]
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Google Inc said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites.
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The new feature will direct users to both paid and free digital content on publishersÂ Web sites, but will not directly generate revenue for Google.
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Google Inc.'s  Web search  advertising is said to be promoting deceptive business  practices, according to Australian legal proceedings brought by  the country's competition authority, the agency said on  Thursday.
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Earlier this year, in January, the WSJ (sub req&#8217;d) speculated that Googlewas acquiring Adscape Media, which inserts ads into video game. The company launched in early 2006. Red Herring confirms that the deal is happening (for $23 million). Sub-$20 to $30 million (with a few exceptions) is Google&#8217;s acquisition &#8220;sweet spot.&#8221; Once a valuation exceeds that [...]
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eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.
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InfoWorld - Google undeservedly has gotten all the credit for many clicks on theÂ online adsÂ it delivers via its search engine, but Microsoft wants to put a stop to that.