Google to Help Microsoft Promote Windows
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The search engine's toolbar is included in new Windows XP Partner Pack.
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Microsoft Corp. MSFT.O said on   Thursday it may offer a free, advertising-supported version of   its basic word processing and spreadsheet software, in an   apparent bid to fend off a nascent challenge from Google Inc.   GOOG.O in the business software market.
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Google Inc. (GOOG)'s long-awaited expansion of its search tools from the Internet to individual computers takes advantage of the company's core technology as well as a weakness in Microsoft Corp. (MSFT)'s Windows operating system.
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Friends in government Google has welcomed Microsoft's proposed modifications to Windows Vista which make it easier for third parties to conduct desktop to third-parties' search. But it says its rival must go further.â¦
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Google&#39;s long-awaited public offering finally made it to the street, but the search is still on for Microsoft&#39;s Windows update.
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Changes aim to address Google antitrust concerns. Also: Redmond talks for first time about when service pack will arrive.
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Microsoft plans to announce Monday its latest product to assist advertisers across its multiple platforms and services. The company says those companies using the service could potentially reach 465 million consumers.
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Blog: The search giant submits another brief in support of its effort to have a say in Microsoft's ongoing antitrust issue.
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While senior Microsoft executives pit the company against Google in a looming Internet search war, the Redmond, Washington-based company has begun offering a Google search tool for download from the Microsoft.
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By Byron Acohido  SEATTLE -- There was a time when Microsoft would vigorously resist any court-imposed restrictions on Windows.    But the software giant has  agreed to a court order to make it easier for consumers to choose Google's popular desktop search on Windows Vista computers.
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New technologies from Microsoft will help advertisers better target ads to content in search, video, on Web pages and public kiosks.
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World&#39;s leading software developer Microsoft has announced that it will promote its cheaper and simplified version of WindowsXP in Russia and soon launch a series of marketing
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Microsoft  has agreed to modify its new Windows Vista operating system in response to a complaint that its desktop search function put Google  and other potential competitors at a disadvantage, the Justice Department and Microsoft said on Tuesday.
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Microsoft wants to give its online advertising and online services business a major boost, ending years of business and technology defeats at the hands of Google.
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Microsoft Corp. said on Thursday  it would offer improved capacity to search copyrighted books on  the Internet as the company battles Google Inc. for advertising  dollars from Web-based services.
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Google undeservedly has gotten all the credit for many clicks on the&#160;online ads&#160;it delivers via its search engine, but Microsoft wants to put a stop to that.So said Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser Publisher Solutions Group during a panel discussion at the Web 2.0 Summit in San Francisco Thursday.Currently, systems for tracking ad conversions and analyzing online marketing campaigns focus on the last ad a user viewed or clicked on, he said. This gives all credit to that last publisher and not to others the user may have been at before and influenced the user to seek more information about the advertiser, McAndrews said.In particular, this situation has unfairly benefitted Google because many times someone will see a display ad on a site and go to Google, search for the vendor&#39;s name, and then click on the vendor&#39;s text ad served by Google, he said.But Microsoft is developing a technology called &quot;conversion attribution&quot; that will track the trail of ads seen by a user, so that advertisers get a more complete understanding of how effective their marketing campaigns are, he said.Along the way, advertisers will get a more balanced view of the value of their ads across a wider trail of Web sites and via a variety of ad formats, not just the last ad displayed by the last publisher, which is often Google, he said.&quot;We&#39;ll introduce conversion attribution to give [more publishers] credit and it will devalue search [advertising],&quot; McAndrews said.Search advertising is the largest online ad format, accounting for about 40 percent of total ad spend. Google has built its empire on these pay-per-click ads, which the company matches to the content of queries on its search engine and to the content of third-party Web sites on its ad network.While search has been the main driver of the blistering growth of online advertising in the past five years, that won&#39;t be the case in the coming five years, McAndrews said.In addition to the &quot;conversion attribution&quot; technology, the shift away from search ads will be fueled by the increased spending in online ads from large companies which prefer display and rich media advertising designed to boost their brands, and for which pay-per-click text ads are less effective, he said.Google didn&#39;t have any representatives participating in the panel. The company didn&#39;t immediately respond to a request for comment.Microsoft didn&#39;t immediately respond to a request for clarification on the availability of the &quot;conversion attribution&quot; technology.McAndrews, who&#160;came to Microsoft recently via its $6 billion purchase of aQuantive, of which he was the CEO, shared the stage with other ad executives in a panel titled &quot;Edge: The Advertising Model&quot; moderated by conference chair John Battelle.
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Microsoft Corp.  said on  Monday it expects rival Google Inc.  to file a  complaint with a federal judge arguing that changes Microsoft  has agreed to make to its Windows Vista operating system fall  short of addressing concerns that its computer search function  puts Google and other potential competitors at a disadvantage.