Serph : Social Media Meta Search Engine & Tracking Service
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Cameron Olthuis announced this morning that ACS is launching a new personalized social media search tool, Serph, which will let users find what &#8220;other people are saying on the web right now.&#8221;  Serph, in limited beta testing, seems to be a bit different from Technorati or BlogPulse in terms of total social media coverage. If you&#8217;d [...]
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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PHPClasses.org has reviewed a new book today - "Professional Search Engine Optimization with PHP" from Wrox Publishing by Jaimie Sirovich and Cristian Darie.    This is a topic about which there is a lot to say, starting from the Google page rank algorithm, and what to do, as well what you should not do, to have your sites optimized to attract as many visitors as possible using search engine sites.   That is precisely the main topic of the book "Professional Search Engine Optimization with PHP". Despite the title mentions PHP, most of the knowledge presented in this book applies to all kinds of sites, independently if they are served by PHP code or not.    Manuel notes that the "PHP part" mostly has to do with the creation of dynamic sites and working with current PHP applications (like WordPress) to make them more search engine friendly.   Overall, this is an excellent book search engine optimization - SEO. It is very complete. [...] Whether or not you are familiar with the subject, if you are looking for good a book to learn all you need to know about SEO, this may be an excellent choice.
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Links to the week's topics from search engine forums across the web: What Is Social Search? - Keeping Track of Links - Virtual Servers and Subdomains for SEO - Advertising With Ask - How Much to Charge for PPC Work? and more.
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Copernic Desktop Search does the work without Google's security flaws.
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Tips for improving the efficiency of job searches on the Web.
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Vivisimo has launched Clusty, a meta search engine with an impressive array of tools that helps you quickly find relevant results from a variety of information sources.
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In an era where Search Engines place very high importance in links and popularity for their search algorithms, we can look at different types of links to determine the best factors to use to make an educated decision on quality link building selections.  This tutorial will focus on the selection of links by types of [...]
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Last week Search Engine Journal announced the launch of SEO Clinic, a free service where businesses, individuals and organizations can submit their web sites for a review by our search marketing columnists, or our Resident Pimps. The reaction to the announcement was phenomenal with well over 100 different sites ranging from personal blogs to established  [...]
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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Search Engine Market Data from Enquisite Traffic is controversial. With so much riding on market share and momentum, web traffic has become highly politicized. One recent example of that was when Hitwise issued a press release that MySpace had surpassed Yahoo! Mail as the most visited US domain online. This drew a prompt response from Yahoo!, [...]
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What's new in search? Found in the forums: Content on an E-commerce Site; Implications of CSS Layouts on SEO; First Year at SES NY; and more.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Search Engine Strategies, in all of its success and growth, is an amazing conference circuit attracting many from the worlds of SEO, search marketing, media buying, public relations and all types of businesses to its seminars. But at times, the amount of people, information and networking can be overwhleming and if you&#8217;ve attended enough SES&#8217;s and [...]
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Steve Rubel at Micro Persuasion stumbled across Technorati WTF (currently down), which lists the most popular blog stories of the day in a Digg or Techmeme type hieracral system.  It&#8217;s nice to see more niche search engines using the Digg model for gauging popularity via user voting, and this form of social media is slowly growing [...]
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RSS feeds, search alerts and other information monitoring technologies are great, but often end up providing too much of a good thing.  PubSub is a 'matching engine' that offers a promising new way to keep up to date while alleviating information overload.
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DevShed has posted the third part of their series looking at accessing the Yahoo! web services via PHP5 scripts. This time it's a focus on using the image search capabilities.   In this third chapter of the series, I'm going to continue exploring in detail other helpful web services offered by Yahoo!, such as those focusing on searching images and videos. Also, I will demonstrate how they can be queried directly from a basic PHP 5 application and process the corresponding search results by utilizing the same group of array handling functions that you saw in the previous article of the series.   Just like in previous articles of the series, they make a simple class that connect to the Yahoo! web services and request search details back about their queries (like "Madonna").