Sony achieves greenhouse gas emissions goal early
562294
Sony is beating its own target for reducing greenhouse gas emissions and will begin promoting a sustainable lifestyle to consumers through its products, its chief executive said Friday.&quot;Sony alone has reduced greenhouse gas emissions by 9 percent to date, exceeding our original target of a 7 percent reduction by 2010,&quot; said Howard Stringer, chairman and CEO of Sony, at the World Wide Fund for Nature&#39;s (WWF) Climate Savers conference in Tokyo. The conference was held at Sony&#39;s new headquarters in Tokyo, which itself has helped the company to achieve its goal. Greenhouse gas emissions from the building are 40 percent lower than at equivalent conventional buildings.Sony is one of 12 companies that has joined the WWF&#39;s Climate Savers initiative, under which they pledge to an aggressive cut in greenhouse gas emissions. Tech companies Hewlett-Packard and Nokia are also members as are Allianz, Catalyst, Collins Companies, Nike, Novo Nordisk, Sagawa Express, Spitsbergen Travel, Tetra Pak, and Xanterra Parks and Resorts.At the conference the companies signed a declaration that recommitted themselves to action and expanded their work to include partnering with business partners to further cut emissions, the promotion of a low-carbon lifestyle to their customers and greater transparency of their carbon footprint and environmental activities.&quot;For Sony this means we will proactively look to expand our emissions reductions beyond our sites to include logistics and other parts of our business,&quot; said Stringer. &quot;We must also continue to improve the energy efficiency of our products, particularly televisions which consume the most energy of all our home electronics products. Yet while the trend is towards larger screens and more sophisticated functions that inevitably consume more power Sony&#39;s televisions are already among the industry leaders in terms of energy efficiency.&quot;Stringer said Sony expects the operating power of electronics products to be reduced to half their existing levels in a few years.&quot;I am confident that our engineers can meet these expectations,&quot; he said.And just as the company has created products like the Walkman Stringer said Sony will now look to promote and help people adopt sustainable lifestyles through its products.For companies like Sony one of the greatest inefficiencies in their products comes from the standby power that is consumed continuously when the device is not in use. It&#39;s not a great deal of power per product but the number of such devices has multiplied in recent years so the total amount of energy used in this way is now becoming quite large.&quot;Standby power is a huge and growing share of electricity use because those things are plugged in 24/7 but nobody when they buy a computer buys it based on its efficiency in using standby power,&quot; said James Leape , director general of WWF International, at a Tokyo news conference. &quot;You&#39;re thinking about a hundred other things when you buy your computer and so the market doesn&#39;t work. And so standards are crucial and the industry can lead on that by defining norms but its a place where government action can be quite important.&quot;Many of the largest PC makers have joined together under the banner of the Climate Savers computing initiative and have pledged to reduce power consumption of computers by 50 percent by 2010. The companies plan to highlight some of their advances and technologies at the Cebit exhibition that will take place in Germany in March.Energy use by IT equipment is growing fast. The recently published report, &quot; An Inefficient Truth ,&quot; found about 10 percent of energy consumption in the U.K. is by IT equipment -- equivalent to the output of four nuclear power stations.&#160;
290950
With help from its upcoming Sony tie-in, the company should be able to survive in an EA world.
463090
I.B.M., Enterprise Information Management and Evergreen Energy have developed a greenhouse gas meter that measures carbon output across various industries and devices.
538330
Sony Corp., the Japanese electronics and entertainment giant. said Thursday that its profit jumped 61.6 percent in the latest quarter on improved profitability in its mobile phone joint venture and gains in its movie business, led by &quot;Spider-Man 2.&quot;.
288661
Sony will release a version of its LocationFree TV system on December 1 in Japan with support for high-definition.
337801
SAN JOSE, Calif. - Sony Corp. says it will introduce its first HD Radio products in July, joining the growing group of companies seeking to make the next-generation digital radio technology a standard feature in audio products over the next several years.
41201
Sony Corp (6758.T) said the operating  margin at its electronics operations is expected to beat its  target for the year to March, but operating loss at its  videogame unit will likely be double its initial forecast.
761721
Sony Corp. announced Tuesday a new 20 gigabyte digital music player with MP3 support that will be available in Great Britain and Japan before Christmas and elsewhere in Europe in early 2005.
480540
Electronics giant Sony has won an innovation award for its "brave" commitment to design.
16501
Sony is sticking to its target of shipping 6 million PlayStation 3 consoles by the end of the fiscal year that runs through March, President Ryoji Chubachi said Thursday, addressing concerns the company might not meet demand.
37812
By Kyodo News International, Tokyo  Feb. 13--TOKYO -- Sony Corp. said Tuesday it will sharply reduce capital  expenditures for its semiconductor operations over the next three years as  part of its efforts to focus on money-making products.
57649
An international group of corporate leaders calls for global targets on reducing greenhouse emissions.
254443
The suit is the first attempt to hold automakers accountable for the greenhouse gases that vehicles produce.
494729
Sony Corp (6758.T), maker of PlayStation  game gear and Vaio PCs, posted a small rise in quarterly  operating profit and cut its outlook as weaker markets ate into  its investments and a firmer yen hurt overseas sales.
495383
Sony Corp has unveiled its first MP3-compatible, hard disk Walkman music player in an attempt to recover ground lost to Apple Computerâs iPod.
719760
Sony Corp 6758.T unveiled its first  MP3-compatible, hard disk Walkman music player on Tuesday in an  attempt to recover ground lost to Apple Computer's AAPL.O  iPod.
174037
The race for the first carbon-neutral, zero-emissions community is on, from Costa Rica to Libya to an island in San Francisco Bay.