On Advertising: Sony wages battle of the brands
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LONDON Sony essentially created the market for portable music devices with its Walkman, but it missed a beat in the digital music revolution as Apple&#39;s iPod grabbed the spotlight.
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It has been an annus horribilis for Sony. The Japanese electronics company has been hit with a string of embarrassments that have dented its reputation for quality.
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THE GIZMO: Hot stuff from Sony.  While most manufacturers unfurl their best and brightest new items at the Consumer Electronics Show, Sony holds back some of its niftiest inventions for its dealer line show. Here's what the insiders discovered last week in Las Vegas.
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Microsoft has the software. Yahoo! has the ad revenue. Together they can challenge Google. Among the likely winners: online advertisers.
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Sony and Nintendo made separate product announcements ahead of the highly competitive holiday shopping season.
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Procter & Gamble tries putting two brands together in an attempt to capture sales.
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Sony's upcoming gaming device earns mostly positive reviews from the crowd.
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The consumer electronics company backs a technology lauded by Sony and others, as the DVD format battle heats up.
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A year ago, Sony was recovering. Now it is on the warpath, says its CEO.
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The company behind the transistor radio and the Walkman finds itself at the precipice. If its new $600 console doesn't blow gamers away, it may be time to say sayonara. By Frank Rose from Wired magazine.
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Blog: Known for being tight lipped, Sony launches first-ever blogs and stronger customer links can only help the company avoid repeating recent missteps.
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UK daily, The Guardian, is reporting that Sony executives have approached Toshiba in the last few weeks in an attempt to stave off the brewing next-gen format war.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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Sony Corp, biggest consumer electronics maker, has is planning to release a new hard disk Walkman to take on Apple&#39;s iPod. Apple has made a success story of their iPod in quite a short time, although the device
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NEW YORK - If ever there was a company that could challenge Apple Computer for the dominant position in the still-young digital music space, it should be Sony.
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Sony has a long and colorful history of failure on the Internet, but there has been a bright spot.
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SANTA MONICA, California  - After years of arguing  over whose video game machine has the best bells and whistles,  Sony Corp.  and Microsoft Corp.  agree the  battle boils down to which one has the best games.