Advertising: Promotion Is Not Just Another Brick in the Wall
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As part of it marketing campaign for its new Creative Suite 3, Adobe will unveil an interactive wall of projected animation in Manhattan.
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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A new branding campaign by The Wall Street Journal hopes to attract women and younger consumers.
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LONDON, Dec. 17 â As regulators wage war on unhealthy diets, cholesterol in food is increasingly unpopular. But it may have found a new role in advertising.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Your cell phone may be one of the last  spots around that's relatively free of advertising -- but not  for long. Media and advertising companies have found a way of  latching on to people's handsets by beaming ads to them via  Bluetooth, the same technology used in some hands-free  headsets.
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Your mobile phone may be one of the last  spots around that&#39;s relatively free of advertising -- but not  for long.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Some companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just doing the work themselves.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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With an unconventional promotion, Blockbuster nets a new customer.
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Money talks. That's why mobile phone advertising has become such an irresistible topic.
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Tempur-Pedic, a leader in specialty foam mattresses, has opted for a new message promoting the product not as a bed, but as a wellness brand.
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Now that more consumers are viewing video online -- as opposed to watching traditional TV -- why isn't advertising catching up faster? Experts believe there are still some creative strategies yet to be discovered.
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A new awareness of promoting Âan image of joy and wellness.Â
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The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.