Advertisers go for Super Bowl laughs, playing it safe
214485
Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
544918
Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
644136
Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship.
210795
Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.
383954
By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
129414
Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
111007
The networkâs coverage of Super Bowl Sunday and Super Duper Tuesday will meld.
477878
Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
138383
TiVo's yearly analysis of Super Bowl ads shows that vitamin-water ads beat out ubiquitous beer ads for most-viewed during Sunday's game.
635612
A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
167670
Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
726456
Impotence treatment Cialis is  returning for a second round of advertising on this year's  Super Bowl, the most-watched U.S. television event, with a  60-second commercial showing flirtatious moments between  middle-aged and elderly couples.
723539
Nielsen will use its HeyNielsen site to track consumer preferences in real time for this year's Super Bowl ads.
255639
Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
206607
Advertisers at this year's Super Bowl  hark back to the familiar in new commercials for TV's biggest  event, dusting off celebrities from decades ago and putting  childhood icons into the spotlight.
717343
When quarterbacks Kurt Warner and Eli Manning filmed a commercial for the NFL Network, they were armed with only their Giants jerseys and a shared sense of humor.
209863
While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.