Product Placement on Reality TV Seems Somehow More Realistic
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It is typically easier to weave a product into an episode of a reality show like âAmerican Idolâ than into a scripted series like âGreyâs Anatomyâ or âTwo and a Half Men.â
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From McDonalds to Levis, video games are increasingly being used for product placement.
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Procter &amp; Gamble Co., a pioneer in television soap operas, is on the cutting edge of the branded entertainment trend with a new TV reality show featuring Gillette.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Content and advertising soon will become indistinguishable, and viewers won't mind.
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By Bruce Horovitz  For all the hoopla about Super Bowl marketers and the gazillions of Web hits they were expecting off their pricey ads, reality appears to have stepped smack in the way.
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Trying out for a reality show is strange enough, but when it's 'Big Brother,' the experience goes way beyond weird.
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Reality TV turns nobodies into stars. Spoof Internet music videos garner millions of viewers.
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Winning a reality show is just the beginning. The real test is sustaining the interest of fans.
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Glimpses of advertising are now being tallied down to the second.
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tonight, the curtain goes up on one of the richest and most entertaining reality series ever conceived. That&#39;s not hyperbole, folks.
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There might be signs of life in the industry after all.
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TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
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Curious marketers use 3-D face maps and algorithms to test consumers' reactions to various foods.
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Knowing the brand of a soft drink can actually influence our perception of what it tastes like, scientists believe.