Mercury Tries Online Campaign to Create a Cooler Image
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A prominent lineup of advertising talent is working to produce an online campaign aimed at cultivating a cooler image for the Mercury car brand.
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SAN FRANCISCO (Billboard) - Every year, a new online  service seems to creep out of nowhere to capture the public's  imagination, causing at once havoc and opportunity for the  entertainment industry.
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A new website provides an innovative tool that expands and contracts images while minimizing  distortion.
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MySpace takes personal profile-advertising matchmaking program for a walk.
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When Microsoft decided to launch a viral marketing campaign around its Windows Vista operating system, it wanted a spectacle that could catch fire among Internet fans.
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Now that first impressions are often made on the Internet, people are strategizing about how to virtually convey who they are, and crafting an e-version of themselves that appeals to multiple audiences.
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Catherine Zeta-Jones should be flattered that her image was used for advertising and promotion on the Web site of a Nevada topless club, a spokesman for the club said.
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Wallop, a startup spun out of Microsoft Corp.'s research lab, is launching the test version of an online social networking site with the premise that people will want to pay extra to look good.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Scientists are eagerly awaiting new images and observations Monday when a NASA spacecraft flies over Mercury in the first visit in almost 33 years to the mysterious small planet.
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One of the many fond memories I&#8217;ll have of Search Engine Strategies Chicago was Liana Evans and her HatBait.com campaign. Liana could be seen around the conference, parties and bars with a selection of wild hats, a HatBait &#8220;link&#8221; (sign) and camera, capturing different search engine personalities and their HatBait.com photos.  Liana, of Search Marketing Gurus, [...]
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A recently redesigned Web site for the Saatchi Gallery in London â a kind of MySpace knockoff for artists â is causing something of a sensation.
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Name-squatting on the Internet is nothing new, but one public relations firm has found a novel use for it in promoting a nascent awards and networking program.
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British Insurance and holiday company  for the over-50s Saga has launched a social networking Web site  for silver surfers in a bid to emulate the huge popularity of  MySpace, Bebo and Facebook.
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The online giant smartens up its display ads.
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Facebook.com took the wraps off  on Thursday of its highly anticipated makeover from a  members-only club into what it hopes can become a kind of  software operating system for Internet media of all sorts.
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By Scott Duke Harris, San Jose Mercury News, Calif.  Jun.