In Pictures: Nike's Superstar Endorsers
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The world's top athletes are paid to peddle Nike gear.
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On Thursday, Chairman and CEO Philip Knight announced he is turning over Nike&#39;s (NYSE: NKE) clipboard and whistle to William Perez, president and CEO of privately held SC Johnson, a company that I wish were public.
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By Rachel R. Briere, The Sun, Lowell, Mass.  Feb. 4--LOWELL -- U2's front man Bono has (PRODUCT) RED. Hollywood heavyweights like Tom Hanks, Al Pacino and Cameron Diaz have the ONE Campaign. Now, the Revolving Museum's Jerry Beck has green chemistry.
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Nike co-founder Phil Knight, who at 24 sold shoes out of his car before eventually helping build the most lucrative footwear and apparel company in the world, announced Thursday that he would
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New York, NY (Sports Network) - Major League Soccer, Soccer United Marketing and Adidas agreed to a 10-year partnership that makes Adidas the official sponsor and licensed product supplier for the United States&#39; top soccer league.
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Basketball The Seattle SuperSonics' Kevin Durant signed a seven-year, $60 million endorsement contract with Nike yesterday that includes a $10 million signing bonus, the second-largest deal ever awarded a rookie behind LeBron James's $90 million pact with Nike in 2003. According to his agent, Aaron Goodwin , Durant turned down Adidas's offer of $70 million over seven years because of ...
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Nike, Adidas and Reebok replace their all-American camps, which celebrated individual accomplishments, with events to promote teamwork, fundamentals and life skills.
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BEAVERTON, Oregon  - Nike Inc. Chief Executive Mark Parker said on Tuesday worldwide revenue could rise 53 percent to $23 billion within five years, as it tries to foster more loyalty among customers to its iconic brand.
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When the N.B.A. hit Las Vegas, it took along thousands of sponsors, reporters, officials, family members and entourages. Dwayne Wade brought his brand.
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More than 1,000 members of Reebok's staff were on hand as Nuggets guard Allen Iverson was presented with bronzed sneakers Sept. 19 in the lobby of the company's Canton headquarters in honor of selling the most shoes of any of its athletes. The eight-time NBA All-Star took questions from Reebok employees, including one on whether he could ever see himself ...
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The new Nike+ iPod Sport Kit provides a wireless link between your running shoes and your music player. Researchers demonstrate how stalkers and unscrupulous marketers could tap into your sneakers from afar. By Annalee Newitz.
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Major League Soccer signed a 10-year deal with Adidas, making the company its official athletic sponsor and licensed supplier. The announcement was made by Adidas managing director Erich Stamminger to company shareholders.
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The two have formed a mutual admiration club.
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Global sportswear brand Nike has reassured market analysts with quarterly sales above expectations.
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Here's an addition on the ever-growing endorsement list of Amitabh Bachchan.
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Nike agrees to buy UK sportswear firm Umbro in a deal that values the company at Â£285m.
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Lily Allen has announced the creation of her new limited-edition Nike sneaker. Her custom shoes will be called Lily Allen Air Max 90. Allen plans to have red, white and blue shoes with stars on the laces as her design, and they should be ...