The Why, How and Who of Marketing in StumbleUpon
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I recently interviewed StumbleUpon&#8217;s CEO Garrett Camp and wrote StumbleUpon Defined vs. Digg, Google, MySpace and More to define SU for curious marketers. I&#8217;ve extended my research to include current blog thought related to marketing in SU, added my own meager experience and chopped up Camp&#8217;s suggestions for marketers to bake up this scrumptious guide to [...]
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Making Informed Search Keyword Choices  Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.  Often, one will find terms which look good, but later testing reveals ...
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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Andreas Gohr has posted some info and code about one of the social networking/linking services out there, StumbleUpon. His post includes PHP code to figure out what your site's StumbleUpon ranking is.   StumbleUpon recently(?) added a "search result enhancement" feature to their toolbar. It adds StumbleUpon "star ratings" to Google results (See screenshot). This got me interested and I had a closer look at their extension...   As part of this "closer look" he came up with the code to return a general ranking for the URL you would give it. It does require a StumbleUpon auth key and username, but if you use the service already, you're one step ahead on that.
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Found in the search marketing forums: What Do You Call Yourselves?; How Can SEO Benefit My Company and My Clients?; Has SEM Replaced Public Relations?; and more.
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Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
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StumbleUpon, one of my favorite web surfing &#038; navigation networks, seems to be experiencing downtime this morning. I&#8217;m not able to surf, submit or suggest using the StumbleUpon toolbar or its web site. Is anyone else experiencing this problem? Sometimes in the online world, downtime can equal  major update (thinking YouTube or search engines). I wonder if [...]
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Curious marketers use 3-D face maps and algorithms to test consumers' reactions to various foods.
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I recently had the privilege of interviewing Garrett Camp of StumbleUpon, which recently reached 1.8 million users. I typed four pages of notes in 8 point font. And thus was born the StumbleUpon Interview Series! In this first part of the series I seek to define the social media site StumbleUpon, first briefly with conceptual, jargony terminology and [...]
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Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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How Much Does StumbleUpon Rock? Rand Fishkin must have mentioned StumbleUpon about gazillion times at SES San Jose as a &#8216;not to be overlooked&#8217; part of a successful link-bait-2.0 web marketing strategy and I&#8217;ve noticed that whenever one of our stories get Dugg, Populared, or Reddited.. StumbleUpon referrals usually follow suit and bring in a nice [...]
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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Welcome to the brave new world of interactive Web advertising.