Yahoo Search Marketing âPanamaâ Open to New Advertisers
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This morning Yahoo! announced that its new search marketing platform, Yahoo Search Marketing &#8216;Panama&#8217;, is now available to advertisers that wish to open a new Yahoo! sponsored search account.   U.S. based accounts can now sign up online to begin marketing products through Yahoo!&#8217;s completely redesigned system. Previously, the system was only open to Yahoo!&#8217;s [...]
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Yahoo! aims to improve its ad reach by acquiring BlueLithium.
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Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current &#8216;auction PPC&#8217; format to the new Yahoo Search Marketing &#8216;Estimated Average Position&#8217; and Bid Range for Top Positions.&#8217;   Dear Advertiser, As you will soon notice when you log into your Sponsored Search account, we [...]
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It seems that some Yahoo advertisers are having problems with the new Yahoo Search Marketing&#8217;s bulk upload feature and user accounts becoming deactivated. Florian Reichling writes about his experiences at SEMpunch. Florian used Yahoo&#8217;s bulk upload function and his entire account was disabled and could not be brought back online. It turns out a system glitch due to [...]
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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SUNNYVALE, Calif.  --  Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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(InfoWorld) - Yahoo Inc. ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the United States and United Kingdom. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms. The full beta test follows limited trials in the two countries as well as a broader rollout in Japan, said Michael Bayle, senior director of monetization at Yahoo. The company plans to gradually expand the search terms involved. Both Yahoo and Google Inc. are working to expand their lucrative search advertising businesses to the still-emerging mobile Web. The challenges include creating a good user interface on a wide variety of phones and determining the value of a consumer's click on a mobile search result. But the rewards may be rich from the billions of cell phones in the world, said Greg Sterling, principal analyst at Sterling Market Intelligence, in Oakland, California. "It's just an enormous opportunity, and the needs of mobile users are more immediate in most cases than those on the Internet," Sterling said. In Japan, mobile search ads have commanded higher prices than those on the Web, Yahoo's Bayle said. Because of limited screen space and network speed, users generally won't see as many sponsored links on their phones as they do on the Web, according to Bayle. Yahoo may place one paid link at the top of the results list and sprinkle in a few more farther down, he said. But where it makes sense, such as when a user searches for "car rental," there may be more paid results, he added. The ads will behave differently, too, because many companies don't have a mobile Web page. Clicking on a link generally will take the user to a WAP (wireless application protocol) page created by either the vendor or Yahoo, Bayle said. That may be a full mobile commerce page or just one that gives a store location or a button to place a call to the merchant. The paid search results represent the first ads on Yahoo's mobile presence, which includes mail, messenger, news and other content, Bayle said. Analyst Sterling thinks it's likely to be the first step toward a wide variety of mobile Web advertising that includes banner ads, coupons and other elements. Google Inc. also is venturing into paid mobile search, he said. "It represents the mainstreaming of... advertising in the mobile environment," Sterling said. Consumers probably will respond well to mobile advertising as long as it's relevant to them and there isn't too much of it, he said.ADVERTISEMENTMAKE SOA REAL WITH IBM WEBSPHERE PODCASTStreamline processes and maximize efficiency within a proven service oriented architecture. Take back control of your business processes with IBM WebSphere.
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Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.
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Yahoo! nibbles away at India's online-ad market.
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Yahoo Inc. said on Sunday it has signed up top corporate advertisers to use its advertising system to run brand ads on mobile phones in 18 countries, marking a major diversification beyond computers.
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Last month I touched upon how to achieve a high quality index score in the new Yahoo Search Marketing ranking system which will help your sponsored link advertisements rank highly on Yahoo, giving you a step above your competition. Most of the information was from a patent application I found  on the ranking of sponsored [...]
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Yahoo Inc.  said on  Sunday it has signed up top corporate advertisers to use its  advertising system to run brand ads on mobile phones in 18  countries, marking a major diversification beyond computers.
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Welcome to the brave new world of interactive Web advertising.
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Ads served to search query results based on category rather than keywords.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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(InfoWorld) - Yahoo is making APIs available for external developers so that they can build tools and applications for its new Panama search advertising platform. The APIs, available under the Yahoo Search Marketing Commercial API Program, are available to anyone but are designed primarily for Yahoo search advertisers, ad agencies, search marketing consultants, and commercial application developers, Yahoo said Monday. Yahoo wants these companies to develop complementary tools and applications that will enhance their use and their clients' use of Panama for tasks like designing, deploying, tracking, managing, and refining search marketing campaigns. Yahoo has high hopes that Panama will help boost revenue from search engine advertising, a market dominated by rival Google. Yahoo maintains that Panama significantly improves on its ability to match ads to search queries and is convinced that this improved targeting will increase the number of times users click on its search engine pay-per-click ads. While ad-serving enhancements are certainly important for Yahoo to improve its position against Google, Panama doesn't directly address the other big component of search wars: user popularity. Google still draws significantly more users to its search engines than Yahoo does, so Google's ads are seen by more people and as such are more likely to get clicked on. For example, in April, U.S. users ran almost half of all queries through Google's search engines, while Yahoo processed almost 27 percent, according to comScore Networks. In total numbers, this means that Google had 3.6 billion queries on its search engines and Yahoo had 2 billion. Thus, in addition to improving its ad system, Yahoo needs to cut that popularity gap if it wants to significantly raise its search ad revenue. Different levels of access to the Panama APIs exist, both free and fee-based. More details are on the program's Web site.
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New interactive ad format would give advertisers new ways to reach users online.