EBay to broker radio ads
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(InfoWorld) - EBayÂ is getting into the radio advertising business, becoming a broker of ad spots and on its way to competing with Google, which provides a similar service. The new service will go live on Wednesday as part of the eBay Media Marketplace , it said in a statement Tuesday. The radio ad brokerage service will be powered by Bid4Spots. Advertisers and ad agencies can register on the eBay Media Marketplace Web site now. The service will make available "prime" inventory from more than 2,300 radio stations. Like Google, eBay will use the Internet to attempt to improve the way these radio ads are bought and sold, and the way radio marketing campaigns are tracked and analyzed. Google officials have said repeatedly that the company is confident it can use Internet technology to improve offline advertising transactions, not only in radio, but in print publications and television. The eBay Media Marketplace also has a component for brokering cable TV ads, but it is designed for major national advertisers to make planned ad purchases. That cable TV ad service hasn't achieved much popularity yet. The radio service, on the other hand, offers more flexibility, so that advertisers can make "last minute" ad purchases, eBay said. This in turn will let radio stations be more aggressive in pricing, it said.
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Several major advertisers are teaming up with online auctioneer eBay Inc. to test an idea for selling television advertising in an electronic marketplace, the group announced Friday.
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Radio broadcasters are considering technology and business models that may soon allow listeners to click, listen and buy the tunes they hear on their favorite radio stations.
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Macromedia Inc. plans to announce Monday a special version of its Contribute Web publishing desktop application designed to automate and simplify the creation and modification of eBay Inc.
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The incoming C.E.O.  of eBay says he is planning a new search engine to show users the best offers from the best sellers with low prices, fast shipping and high quality.
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InfoWorld - eBay this week is expanding its developers program, providing a single API schema to link to the e-commerce vendor&#8217;s site and adding other resources.
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EBay says it is ending its ad pullout from Google's U.S. AdWords network.
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Google Inc. said yesterday that it has formed a multiyear deal with eBay Inc. to provide text ads for the online auction giant outside the United States. The firms also agreed to enhance "click to call" functions on each other's Web sites, which would allow customers to use the Internet to instantly...
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Text of report by Russian news agency Ekho Moskvy  Moscow, 11 September: Ekho Moskvy radio station is joining the Total Radio project for selling advertising time, launched earlier in 2006.
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.
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UK publisher Emap has agreed to sell its Irish radio stations to Communicorp Group for 200m euros ($275m; Â£135.3m) in cash.
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Blog: A site for people who want to sell old electronic gear online but don't want to become eBay Power Sellers.
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You might call it the ultimate full-circle moment: Two guys fed up with paying eBay listing fees are now selling their own alternative to the online auction business &#151; on eBay.
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By MAY WONG    SAN JOSE, Calif.  -- Online auctioneer eBay Inc...
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Blog: Now comes a site for people who want to sell old electronics gear online but don't want to become eBay Power Sellers.
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TORONTO, Dec. 13  /PRNewswire/ -- According to the audio experts at Voices.com (http://www.voices.com/), the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google's Audio Ads beta testing program.
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SAN FRANCISCO - Online auction giant eBay Inc. has acquired a 25 percent stake in San Francisco classified advertisements Web site Craigslist, the companies said Friday.