Search Keyword Prices & Branding
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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Mercado Software, the leading provider of eCommerce search &  merchandising solutions, today announced that the most effective online  marketers use what is known as "searchandising"  -- customizing their search and navigation with  merchandising.
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GOOGLE, the web search engine, has slashed the price range on its eagerly awaited initial public offering to between £47 and £52 per share from £59 to £74 per share.
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Google Adwords And The Lost Art Of Copywriting  Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this ...
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Over at Search Engine Watch Forums, a member asks about Ask.com&#8217;s Sponsored Listings and the quality of traffic coming from them. Seems that results are ranging based upon quality of the keywords chosen and campaign targeting, here are some of the responses in the mix: We get decent results from Ask. However, it takes some work. You [...]
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Search results are color coded to show good rates versus bad ones.
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Pay-Per-Click Search Advertising Comes First  There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per-click search engine advertising.  For just about any business looking to advertise online, pay-per-click ...
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Links to this week's topics from search engine forums across the web: How Do You Compete With the Fortune 500s - Google Prices Stock at $85 Per Share - MSN Block-Level Link Analysis - Slickest Link Building Tricks - Your Message to New SEOs - How To Handle AdWords With Thousands Of Keywords
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Links to this week's topics from search engine forums across the web: The Great SEO Myths of our Time - Let's Test Hijacking A Google Listing - Internet Searches Getting Re-directed - Search Engines Offering SEO Services? - Shopping Search Arrives as an Important Vertical - Is Having A Yahoo Directory Listing A Hindrance? - Google Not Reporting All Backlinks
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Many people do extensive product research online but end up buying from brick and mortar retailers.  How can you track the effectiveness of search marketing campaigns that result in offline purchases?
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John, TechWeb.com. The search wars rage on. It seems as if every large e-business company thinks that search is the key to building its business to the next level.
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Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide your campaigns?
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Could recent deals signal the search engine's intent to eventually rival TV?
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Once you've chosen your business and purchased a domain name the next step is to find useful and relevant keywords. This article gives you ten useful tips on how to optimize your Web pages. By Brandon Leibowitz. 1228
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Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.
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How to Research Keywords for Search Engine Marketing  The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain ...