Google's pay-per-action ads now available worldwide
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Blog: Google expands pay-per-action AdWords beta around the world
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Google generated most of its revenue -- $411.7 million -- through text-based ads displayed on company-owned sites. That&#39;s an important factor, because Google doesn&#39;t have to share the money with other advertising partners.
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You knew it was coming Google is bringing its new-age advertising know-how to the UK newspaper business.â¦
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
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The latest company to join Google is  on-demand communications security and compliance solutions Postini. The deal was sealed today with Google purchasing Postini for a hefty sum of $625 million according to a Google official press release.  Postini is currently serving 35,000 business and 10 million users worldwide. None other than Google&#8217;s CEO, [...]
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Google&#8217;s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as they would appear in different Google International domain results, different countries, languages regions or coordinates. The new tool is quite handy for not only seeing your ads in action in a [...]
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Google's video-sharing site launches country-specific YouTube sites.
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In the last few months, both Google and Paypal have quietly rolled out new online payment solutions that specifically target Internet based campaign contributions.
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Jefferson Graham at USA TODAY looks at the new offers being pushed by the Google Checkout online payment system in Google&#8217;s efforts to attract new and large merchants. First Google has worked on boosting consumer demand for Google Checkout by offering $10 off purchases and other incentives - these offerings were quickly matched by PayPal. Now Google [...]
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Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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A new Internet advertising forecast shows a slowdown in paid search listings in the next five years. Will the projection affect Google's prospects when it goes public?
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Wall Street wants more Google wants you to know it's well on its way to taking over the world.â¦
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Google &#038; eBay Partner for &#8216;Click to Call&#8217; The WSJ (sub req&#8217;d) and NY Times (reg. req&#8217;d) are reporting this morning on a deal in which Google will distribute ads on eBay&#8217;s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [...]
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After expanding the service to a handful of AdWords advertisers in May, Google on Wednesday officially made its Print Ads offering available to hundreds of thousands of companies, adding more newspapers to the list of where ads can appear.
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Subscribers to the AdWords program can now buy newspaper advertising via Google Print Ads.