Advertising: Fans in a Video Playoff for Super Bowl Tickets
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The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl by submitting video clips to its Web sites.
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A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.
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The company wants to charge more money for ad time during the Super Bowl.
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The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
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Last year, when Christian Fauria showed up to Media Day at the Super Bowl, the Patriots tight end brought a sophisticated video camera to chronicle his adventures. This year, he left it behind, replacing it with a compact digital camera no larger than a deck of cards.
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Plus: Mashups for the masses and HD video in a digital camera.
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Years ago, Super Bowl spots disappeared after the one or two times they were shown during the broadcast. Today, they have afterlives because of Web sites, blogs, and video clips.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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With the eyes of the nation focused on Super Bowl XLI this Sunday, the  City of Miami Beach plans to welcome thousands of fans, media and  corporate sponsors with a new marketing initiative --  "Miami Beach 25/7.
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More than two dozen major marketers will vie for the attention of the huge television audience. The Fifth Down blog will have live analysis throughout the game.
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For this year's big game, the winning advertisers will understand search and social media.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it
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By The Macon Telegraph, Ga.  Feb. 3--When those in charge remind us that it's just a game, remember this story. The NFL is all over churches that had planned to show the Super Bowl as part of an event.   Copyright laws, you know.
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Apparently movie fans are ready for some football...and little   else.
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.