J.C. Penney Switches Its Ad Agency
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Penney, which spends more than $400 million a year on ads, said today that it would shift the creative assignment to Saatchi & Saatchi in New York.
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J.C. Penney Co. Inc.  said on Tuesday it is looking to drive sales with a new brand campaign focused on expanding relationships with consumers.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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AOL said it would move its headquarters from Dulles, Va., and integrate its advertising businesses into a single unit as part of its transformation into an ad-driven business.
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A slowdown in automobile and financial advertising hurt the companyÂs advertising sales over the last few weeks.
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AOL stepped up its transformation from Internet access provider into an ad-driven business Monday as it announced plans to move its corporate headquarters and consolidate its advertising operations.
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J. C. Penney Co. has named Ken Hicks president and chief merchandising officer, the retailer said Tuesday.
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PLANO, Texas - JC Penney Co. Inc. named a former chairman and chief executive of both Macy&#39;s and luxury retailer LVMH Moet Hennessy Louis Vuitton, to lead the department store company, replacing Allen Questrom.
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The sandwich shop chain decides to replace Coca-Cola with Pepsi.
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Department store operator J.C. Penney Co.  reported better-than-expected fourth-quarter earnings on Thursday as private brands aided profit margins.
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JC Penney Co. said Friday that Vanessa Castagna - chairman and chief executive of the clothing retailer&#39;s stores, catalog, and Internet operations - is leaving the company when her contract expires on Sunday.
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Freddie Mac FRE.N, the No. 2 U.S.  mortgage finance company, said on Monday it will no longer  serve as a broker dealer in the multi-trillion-dollar mortgage  bond market, a move some said is designed to lower risk and  placate regulators.
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Department store J.C. Penney Co. Inc.   JCP.N said on Thursday it will launch a new lingerie brand   called Ambrielle in spring 2007.
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J.C. Penney has introduced a series of advertising campaigns that look very little like anything a department store has done before.
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JM Smucker Co. said on Monday it is selling its US industrial business and realigning its distribution operations as part of a wider strategy to focus on the food company&#39;s main businesses.
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JC Penney (JCP:NYSE - news - research) said Wednesday it hired a new chairman and chief executive, Myron Ullman. Ullman, a former executive at LVMH Moet Hennessy Louis Vuitton (LVMH:Nasdaq - news - research), will succeed Allen Questrom.
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Internet search giant Yahoo has announced a major shake-up of its business aimed at increasing advertising revenue, a strategic response to gains by rival Google.