Bulluck Picks Super Bowl Shot Over Cash
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Keith Bulluck knows his answer to the question of how much is enough. Coming off his first Pro Bowl and All-Pro season, the Tennessee linebacker could have played out the final year of his contract then become a free agent in search of more money. Instead, he signed a six-year, &#36;36 million contract in March and remained a Titan.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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NEW YORK  &#151; The Super Bowl champion Indianapolis Colts lead the way with six ESPY nominations this year as ESPN announced the nominees Monday morning.
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Eastern Bank is betting on the Super Bowl but not on who wins or loses.
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Massive windfall House of Cards The biggest betting day of the year - Super Bowl Sunday - has come and gone, and the numbers are in. Legal wagers in the State of Nevada totaled $93.1m, down slightly from last year's figure of $94.5m.â¦
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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The threat of Super Bowl Sunday falls upon the box office this weekend.
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The Miami Dolphins Friday won their grievance against retired running back Ricky Williams, FOXSports.com has learned. The decision, which was expected to come down next week, will rule that Williams must return $8.
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Jailed quarterback Michael Vick can keep nearly $20 million in bonus money he received from the Atlanta Falcons following a ruling Monday by a federal judge.
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MINNEAPOLIS -- Jailed quarterback Michael Vick can keep nearly $20 million in bonus money he received from the Atlanta Falcons following a ruling Monday by a federal judge.
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When the New England Patriots and New York Giants face off in Sunday's Super Bowl football championship, the mayors of their home towns will have an edible wager on the line.
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By Smith, Steve  buying traffic is the easy part. Keeping those eyeballs is where things get dicey. Back in the day, when sock puppets and indecipherable dotcom ads dominated Super Bowl Sunday, we bought traffic the old fashioned way: We got VC investors to pay for it.
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Michael Vick has become the richest player in the NFL. The Atlanta Falcons' star quarterback signed a 10-year, $130 million contract extension yesterday that guarantees him a league-record $37 million in bonuses.
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Perhaps no single event creates as much demand for exotic stretch limousines as the Super Bowl, and this year's game, in the relatively limousine-challenged city of Jacksonville, has prompted a high-stakes frenzy.
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Atlanta, Houston, Miami and Tampa, Fla., were selected as the four finalists for the 2009 Super Bowl. The four were recommended by a committee of owners at a meeting in Atlanta on Wednesday.
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Urban legends have circulated for years  about the predictive power of the Super Bowl result for the  U.S. stock market.
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WE CALL FOOTBALL a game. But Super Bowl Sunday reminds us that the National Football League is big business. A minute of advertising time goes for more than $4 million. Winning the game means big dollars and enormously lucrative opportunities for coaches and players.