Advertising: Drug Gets a Cameo in a Film Backed by Its Maker
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Admission will be free for a new documentary about coping with chronic illness, courtesy of the drug maker that produced the film.
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SAN DIEGO -- A new obesity wonder pill could become one of the best selling drugs on the market if it lives up to its clinical trials.
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After years of churning out cheap copycat drugs for the home market, Indian pharmaceutical firms are trying their hand at researching new drugs as they seek fresh revenue streams to cement their long-term survival.
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As drug advertising aimed directly at consumers becomes more widespread and controversial, the issue will likely have political implications.
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The company has come up with some on-demand advertising. Will it woo viewers?
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erck &amp; Company has obtained rights to license an experimental drug to treat obesity that has generated scientific interest because it is based on a hormone used by the body to signal that it has eaten enough.
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BioMarin files a marketing application for its lead compound in development.
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A NEW &quot;miracle&quot; drug for obesity could prove central to the fortunes of manufacturer Sanofi-Aventis, if the French company is successful in bringing it to the market.
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Manufacturer aggressively markets product before drug's long-term safety has been proven.
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I want ice cream! And pickles! And communications equipment! Companies like Marlboro and Coke have known for years that placing their products into films translates into big sales bucks. The latest such product placement is a hamburger phone, which features in new teens-up-the-duff movie Juno.â¦
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French Connection is giving "designer drugs" a whole new meaning.
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The large-cap drugmaker keeps giving investors reason to cheer.
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A pharmaceutical company wants to create a pill that treats the most feared and debilitating diseases with no side effects except an increase in life span.
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Pulling an application for Iressa from the EU makes the drug a has-been.
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Pharmaceutical companies' Rx for PR? Free stuff, and loads of it. See swag dispensed at the recent American Psychiatric Association conference in San Diego.
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The cholesterol drug Vytorin became known for its commercials showing people who look oddly similar to foods like tacos and banana cream pie. But now Vytorin is getting attention that is anything but funny.
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With Merck&#39;s recent withdrawal of arthritis medication Vioxx from the market, &quot;prescription drug promotions of all kinds -- the celebrity pitches, the glossy television and magazine ads, the freebies to doctors -- are likely to come under new scrutiny as