Brands Change Course to Combat Atkins
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The biggest U.S. weight loss companies  are taking aim at the low-carb diet craze with new programs,  products and marketing campaigns they hope will boost  membership rolls and revitalize sales.
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For a long time, fat took center stage as the object to be banished from our collective dinner plate. Then the Atkins diet came along, and carbs became Public Enemy No.
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The company behind the Atkins Diet  on Friday shrugged off a recent decline in interest in low-carb  diets as a seasonal blip, and its marketing chief said  consumers would cut out starchy foods again after picking up  pounds over the holidays.
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According to a new study, a low fat diet beats low carb when it comes to keeping weight off, in the long term. The research fuels the debate over the effectiveness of Atkins style diets.
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With low carb diets like Atkins being all the rage across the world, a new study has now indicated that pregnant women can also adhere to the diets as it might have a positive influence on the offspring.
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Stroll down any pharmacy aisle these days and you'll find that the low-carb craze has invaded the &#36;20 billion dietary supplement industry.
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Limited Brands is cutting loose the brands that are dragging it down.
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A study of four popular diets found that women put on the one with the least carbohydrates -- the Atkins plan -- lost at least twice as much weight as those on the others, researchers said on Tuesday.
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New research suggests that people who lost weight -- and kept it off -- limited their fat, not carbohydrates. Dieters are starting to turn away from the Atkins-style plans for long-term weight control, and a new study backs them up.
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The move comes as the company tries to win back choosy high street customers amid fierce competition from the likes of Next and supermarket chain Asda.
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LONDON - High-fat, low-carb diets like Atkins may help people lose weight, but its side effects could lead to problems in the long term, a new review suggests.
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The US food maker announces changes to its advertising policy as part of a campaign to encourage healthy eating.
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The company behind the Atkins Diet on Friday shrugged off a recent decline in interest in low-carb diets as a seasonal blip, and its marketing chief said consumers would cut out starchy foods again after picking up pounds over the holidays.
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Despite rules banning the advertising of unhealthy food online, some brands bend the rules, research suggests.
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LONDON, Dec. 17 â As regulators wage war on unhealthy diets, cholesterol in food is increasingly unpopular. But it may have found a new role in advertising.
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SAN FRANCISCO/NEW YORK  - Weight Watchers  International Inc.  is hoping to reel in U.S. dieters  disillusioned with low-carb plans like Atkins, though it  remains to be seen if its new program will help revitalize  battered profits and membership rolls.
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It might seem as though the low-carbohydrate craze is everywhere -- now the Atkins diet may have some influence on what your child is eating at school.