Geico Goes Cruising for Motorcyclists
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Think of it as a corporate MySpace for Moto Guzzis, or a Facebook for flatheads. (Harley flatheads, that is.)
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NEW YORK - Geico doesn&#39;t mind you Googling Geico, but when you do, it wants Google to tell you about Geico, not Allstate or AIG.
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Three years ago, the creative team at The Martin Agency was tasked with driving traffic to Geico&#39;s Web site, where consumers could get free rate quotes. They settled on promoting how easy the site was to use. But how to communicate that?
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Tom Cruise is the first on the list to get Ducati's newest motorcycle Â a $72,500 superbike bristling with titanium, magnesium and carbon fiber technology that can scoot up to 200 mph.
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A deal with Enterprise Rent-a-Car offers great potential.
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General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills.
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A campaign to get motorists to reduce carbon dioxide emissions is launched by the government.
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Daring motorcycle messengers seem immune to delays in South America's largest city.
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The Motorcycle Diaries, a movie about Che Guevara, opens this year's Edinburgh Film Festival on Wednesday.
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In Mohave Valley, Ariz., a dozen motorcyclists gathered to escort a fresh young soldier to her flight to Fort Hood, Tex.
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The U.K.-based TT Club, a leading transport insurance mutual, announced that it is assigning more resources to expand its presence in the continental European market, particularly in Germany, Scandinavia and ...
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MISSOULA, Mont. - A woman celebrated her 95th birthday with a ride around her neighborhood on a motorcycle...
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The Postal Service recently, with great fanfare, issued a new set of stamps depicting motorcycles. Collectors who buy copies issued on the first day the stamps are available can get them with a special commemorative postmark. Unfortunately, the colorful postmark spells it "motorcyle."
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Fans of the Segway -- the gyroscopically controlled scooter that has been banned on many sidewalks -- are taking solace in the company of other enthusiasts. In San Francisco, this extends to the animal kingdom, as Segway users commandeer a zoo. By Rachel Metz.
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MOT, tax, afterburner, one careful owner Those of you with a need for speed may be interested in this eBay auction which is offering "for the price of a sports motorcycle" a jet-powered go-kart guaranteed to attract all the right kind of attention:â¦
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Details of plans to charge motorists to drive in to and out of Manchester city centre by private vehicle are to be revealed.
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By MARCUS FRANKLIN  NEW YORK - Harley-Davidson enthusiasts who take the motto "Live to Ride, Ride to Live" to heart now have a proper conveyance to hog heaven.