Audi 'Godfather' ad a Super Bowl winner
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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A record number of Americans watched Sunday's Super Bowl on Fox between the New York Giants and New England Patriots, helping justify the millions of dollars advertisers spent on commercials during the game.
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The New England Patriots like to attribute their winning season to playing as a team. But when it comes to marketing deals, the Super Bowl champions may be victims of their own success.
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The German automaker Volkswagen named Stefan Jacoby, left, as president and chief executive of Volkswagen of America, the company said. Mr. Jacoby, currently executive vice president for marketing and sales with the companyâs Volkswagen Group, succeeds Frank Witter, who is moving to Volkswagen Credit to become co-president with Kevin Kelly, Volkswagen said. It added that Mr. Jacoby, 49, would reorganize the automotive business in the United States âin close coordination with the board of management.â It said in a statement that âthe objective is to achieve further significant expansion in the position of Volkswagen and Audi on the U.S. market through attractive and competitive products.â.
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When Peyton Manning finally hoisted the Lombardi Trophy after leading the Indianapolis Colts over the Chicago Bears in Super Bowl XLI last Sunday, NASCAR Nextel Cup driver Tony Stewart, a tad superstitious as well as a home-grown Hoosier from Columbus, Ind., saw it as a good omen.
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The New York Giants weren't the only  ones to come away from Super Bowl XLII with a storybook ending.  Artists who were tied to the game through live performance or  inclusion in advertisements also notched impressive victories,  especially on the digital front.
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PAMPLICO, S.C. -- The living room of Sam Ard's brown doublewide trailer speaks to his short but successful NASCAR career. Trophies surround the fireplace and crowd its mantel. Plaques and pictures dot the living room walls. What's not there speaks to Ard's life after NASCAR, the two championship...
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Once again, the commercials that appeared during the Academy Awards seemed better than the commercials that appeared during the Super Bowl.
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By Kris Wernowsky, Wilkes-Barre, Pa., Times Leader  Feb. 15--WILKES-BARRE -- It started with a keen interest in pop art and continued with the purchase of a luxury car that once belonged to the school of art's most notable celebrity icon.
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Peyton Manning, who as a quarterback is the National Football Leagueâs best spokesman either on the field or in a commercial, cuts an impressive figure as the most valuable player of Super Bowl XLI.
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One of the world's premier automotive headline makers hatches a familiar scheme.
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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He'll be an interested observer in Super Bowl XLII tomorrow night. Ernie Accorsi assembled a good portion of the New York Giants' NFC championship roster and made the bold deal that brought Eli Manning to New York in 2004.
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Some celebs drive a Prius to the Oscars to show they care. Meanwhile, Brandy's careless and fatal SUV accident demonstrates that people who buy big vehicles are putting lives at risk. In Autopia.
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The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two
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For one of its main sponsors, the dream of BMW Oracle winning the America's Cup lived on -- at least in its slick TV ads -- almost a month after the team it backed was dumped from sailing's most high profile event.
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The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.