Cable Could Keep NBC's Olympic Torch Burning
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U.S. swimming sensation Michael Phelps may have come up short of seven gold medals, but NBC Universal exceeded its own Olympic expectations. Nearly a week before the 2004 games ended, the company's broadcast and cable outlets had already outdrawn the total audience tuning in four years ago.
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NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage. Sunday's 4 1/2-hour broadcast was last week's most-watched show, winning NBC a huge audience of 25.8 million viewers and a 26 percent share of all the evening's viewers.
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When NBC first called Bob Neumeier, he was asked if he'd be willing to work on Olympics wrestling and rowing coverage in Athens. &quot;I was flattered and grateful for the opportunity,&quot; he said. He was willing to learn the nuances of those sports at the Olympic level and start mastering the pronunciation of hundreds of new names.
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By Hanah Cho, The Baltimore Sun  Feb. 2--Comcast Corp. said yesterday that its rights to retransmit signals of Baltimore's Fox and CW networks have been extended for another month while the cable provider continues negotiating with Sinclair Broadcasting Group Inc. on a new deal.
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NEW YORK  - NBC lapped the primetime  competition Tuesday as its Olympics coverage averaged 29.3  million viewers to second-ranked CBS' 8.2 million.
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By Jeffrey Flanagan, The Kansas City Star, Mo.  Sep. 15--T he battle rages on between the NFL Network and Time Warner Cable, and the loser for now is clear: Any football junkie with Time Warner Cable.
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NBC Universal's most recent  acquisition isn't wasting time getting into the swing of things  with the company's Olympics coverage.
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The NBC television network is showing the equivalent of five Olympics in its blanket coverage of the Athens games, offering some 1,210 hours of footage to keep sports fans glued to their sets.
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Fueled by coverage of the first three nights of the Summer Olympics, NBC handily won primetime in the week ended Aug. 15, according to Nielsen Media Research data issued Tuesday.
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NBC's coverage of the Athens Summer Olympics whipped the competition in primetime Wednesday.
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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Leading U.S. cable company's results impacted by cost to lure subscribers.
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By Jim Wyss, The Miami Herald  Mar. 4--One of the most well-funded battles of the last legislative session is heating up again as the cable industry and telephone companies face off over the right to provide cable TV service.
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The cable industry is under attack, but Comcast can and will fight back.
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NBC Universal, riding high on a Summer Olympics that appears on track to set a record for viewership, will beat early forecasts and turn a profit of &#36;60 million to &#36;70 million for its coverage of the Games from Athens, an NBC executive said on Thursday.
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LOS ANGELES  - The spectacle in Athens  lured 56 million viewers to watch at least some portion of  NBC's Friday primetime telecast of the opening ceremonies of  the 2004 Summer Olympic Games.
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A look at NBC's coverage of the summer Olympic games from Athens: