Google Beefs Up Ad Services
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New services focus on vertical markets, targeting ads to drive both online and offline sales.
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Google Inc. said on Tuesday it is  expanding its Print Ads program to allow online advertisers  nationwide to place print advertisements in 225 newspapers,  serving half of U.S. newspaper readers.
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Yahoo upgraded its search advertising system yesterday, making a high-stakes technology change that lies at the heart of its efforts to catch up to Google in the race for online ad dollars.
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Google made moves Sunday to enter the business software market by introducing a suite of applications that include e-mail, communications and calendaring capabilities that are already offered separately by the search provider.
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(InfoWorld) - Google introduced a new service for small businesses that allows visitors to search within their Web sites on a customized search page. The product, Custom Business Search Edition, adds to Google'sÂ growing portfolio of paid servicesÂ for businesses. It builds on Google'sÂ Custom Search Engine, a free, ad-supported product launched last October for searching within a predefined group of Web sites. A key difference with the paid edition is that businesses can customize the search page with their own logo and color scheme. They can also modify results by manipulating an XML (Extensible Markup Language) feed of the raw search results, to guide visitors toward products the company wants to sell, for example. The service is priced at $100 per year for Web sites with up to 500 pages, and $500 for up to 50,000 pages, Google said on its Web site. Custom Business Search Edition uses the same index Google uses to deliver its other search results, and Google's own servers are used for searches. To set up the service, customers follow a set-up wizard and copy a small amount of code to their Web site. They get access to a reporting graph with daily and monthly views of how many times people used the search engine and what search terms they used. The service provides an option for businesses who want to bring Google's powerful search technology into their organization but without paying for more expensive products. The company already sells the Google Search Appliance, starting at $30,000 for 500,000 documents, which indexes material in file servers, content management systems, databases and other sources. It also offers the Mini Search Appliance starting at $1,995 for 50,000 documents. Along with English, Google's Custom Search Business Edition supports Bulgarian, simplified and traditional Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish and Turkish. Â
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Google Inc. said on Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.
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Google appears to be promoting itself more aggressively in advertisements alongside search results.
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Google renews and modifies its contract with Answers.
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(InfoWorld) - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google's AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for mobile. In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Late last year, Google began delivering advertisements along with its mobile search results. Online giantsÂ such asÂ Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  where customers can buy ads via its online ad-buying system.
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Google is the focus of mounting paranoia over the scope of its powers as it expands into new advertising formats.
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InfoWorld - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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As online advertising continues to put the squeeze on newspaper publishers trying to get ad revenue, Google is looking for innovative methods to cash in on one side of the ad market it has not had much luck penetrating: print.
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.