Mercury Tries Online Campaign to Create a Cooler Image
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A prominent lineup of advertising talent is working to produce an online campaign aimed at cultivating a cooler image for the Mercury car brand.
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A promotional campaign for an online gambling Web site will enlist the help of London taxi drivers to engage passengers in conversation and promote the site.
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Catherine Zeta-Jones should be flattered that her image was used for advertising and promotion on the Web site of a Nevada topless club, a spokesman for the club said.
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Facebook.com on Thursday took the wraps off its highly anticipated makeover from a members-only club into what it hopes can allow it to become a software operating system for all sorts of Internet media.
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Startups help customize media preferences for getting the information you actually want online.
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Nice snap of newly-revealed hemisphere NASA's Messenger has beamed back the first picture of Mercury's hitherto unseen side, snapped from a distance of about 17,000 miles after its first fly-by of the planet yesterday.â¦
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Blog: Barely two years ago, the search giant had a public policy team of one. Now angling for ever broader influence, it unveils a new spot for publicizing its goals and gleaning feedback.
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America Online will begin a new ad campaign with a new logo and a refocused brand promise, posed as a question to consumers: "Want a better Internet?"
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SAN FRANCISCO -- Chuck Harris remembers when the Internet was fun and he'd spend hours reading his favorite news sites, checking the church calendar, browsing the shops. Then, a few weeks ago, he lost control of his computer. It turned into a giant electronic billboard.
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Ford Motor Co.&#39;s Mercury brand, in the midst of launching six new vehicles over the next four years, will call its new entry-level sedan the Milan and try to use the car to attract a younger buyer.
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The Postal Serviceâs new advertising campaign tries to convey improvements to its service and technology, such as its Web site.
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A new website provides an innovative tool that expands and contracts images while minimizing  distortion.
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General Motors Corp. , which sells the gas-gobbling Hummer, urges Americans to "Get Green" on a special website and is producing advertising campaigns trumpeting hydrogen fuel and gas-electric hybrid vehicles.
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One of the greatest brands in summer rock festivals, The Family Values  Tour, has announced an online contest open to all fans to design a 2007  promotional tour poster.
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Facebook is the latest entrant into the online video battle -- an effort to gain ground on social networking rivals.
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The e-tailer, seeking users' input, invests in online collaboration.
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At MTV's VLES site, kids in chat rooms are sipping on "virtual Pepsis." At Gaia Online, teens and 20-somethings are dressing up avatars in virtual Disney T-shirts. But is this strategy of "immersive branding" paying off for them?