Yahoo buys stake in Indian online ad company
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Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market.
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Yahoo said it has paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos.
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Undeterred by the threat of hostile takeover, slumping Internet pioneer Yahoo Inc. completed an acquisition of its own Tuesday by buying online video service Maven Networks Inc. for $160 million.
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Microsoft Corp  on Friday said  it had offered to acquire Yahoo Inc  in a proposed cash  and stock deal valued at $44.6 billion.
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(InfoWorld) - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday. San Jose, California-based BlueLithium offers banner advertising on a network of about 1,000 sites, which will help toÂ extend Yahoo's ad reachÂ as it continues to challenge rivals Google and Microsoft's online ad offerings. The deal is for cash and is expected to close at the end of the fourth quarter of 2007, Yahoo said. BlueLithium will become a Yahoo subsidiary once the acquisition is completed. It will be integrated with other Yahoo ad offerings, including the Yahoo Publisher Network and the Right Media Exchange. IncreasedÂ competition in the online advertising marketÂ between Yahoo, Microsoft, and Google has led to a series of acquisitions by all three companies. Yahoo has struggled over the past year, reporting disappointing second-quarter financial results and a decrease in net income over the same period in 2006. The company has alsoÂ spent almost a year reorganizingÂ both its top management and its business divisions. Â
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Internet media company Yahoo Inc. reported on Tuesday a quarterly net profit more than tripled from the year earlier, boosted by stronger online advertising and the sale of its stake in Google Inc.
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
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Yahoo Inc. (YHOO.O: Quote, Profile, Research) has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s (MSFT.
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Yahoo Inc. said on Wednesday it  would acquire Rivals.com, a site for fans of college and high  school teams, bolstering the Internet media company&#39;s place as  the top U.S. sports site in audience terms.
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Yahoo Inc. took control of online advertising exchange Right Media Inc. on Thursday, giving the slumping Internet portal a head start on rivals Google Inc. and Microsoft Corp. in a heated race to build more powerful marketing vehicles.
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Yes, there's still money to spend Yahoo!'s first quarter financial results may have been a tad disappointing, but that hasn't stopped Jerry Yang and the gang from acquiring a hefty stake in Indian internet advertising company Tyroo Media. The move comes less than a week after Yahoo! finalized its purchase of U.S.-based ad firm RightMedia, part of an ongoing battle with Google and Microsoft over online ad dollars.â¦
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Microsoft Corp on Friday said it had offered to acquire Yahoo Inc in a proposed cash and stock deal valued at $44.6 billion.
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Microsoft Corp  has made an  unsolicited offer to buy Yahoo Inc  for $44.6 billion  in cash and stock, seeking to join forces against Google Inc   in what would be the biggest Internet deal since the  Time Warner-AOL merger.
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The increase reflected a continued boom in online advertising, as well as a windfall that Yahoo realized from selling part of its stake in rival Google Inc. -AP
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Microsoft has offered to buy Yahoo for around $44.6 billion in cash and shares, to better compete with Google in the market for online services.
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The acquisition gives Yahoo more ammunition against online ad rivals Google and Microsoft.
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Yahoo Inc. is introducing a new  pricing feature for customers of its recently upgraded Web  search advertising system that allows them to pay for online  ads based on the quality of each site&#39;s audience.