HP Cools Data Center Servers
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By Mullins, Robert  HP Labs' research center has developed a new approach to cooling data centers that the company says can deliver 20% to 45% savings in cooling energy costs, depending on the size of the building.
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New initiatives aim to help businesses create server clusters for high-performance computing tasks.
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Beleaguered server firm is working on a series of higher-performance processors it hopes will get profits back on track.
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Hewlett-Packard has joined with Brocade to integrate Brocade&#39;s storage area network switching technology into HP Bladesystem servers to reduce the amount of fabric infrastructure needed in a datacentre.
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TechWeb - Customers are decoupling storage from server purchases, which explains why EMC and NetApp earnings were up and why Sun and HP were flat or down, Warmenhoven says.
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Hewlett-Packard is beefing up its Integrity BladeSystems with a new model released last week thatâs intended to handle memory and CPU intensive applications.
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Datacenter design is undergoing a significant transformation. The fundamentals of the datacenter -- servers, cooling systems, UPSes -- remain the same, but their implementations are rapidly changing, thanks in large part to the one variable cost in the server room: energy.
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Hewlett-Packard has unveiled a host of upgrades to its Integrity server product line, including faster Intel Itanium 2 processors, new virtualization capabilities, and new production releases of the OpenVMS and Linux operating systems.
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Disk freeze EMC refuses to let server makers get all the low-power data center attention. The storage vendor this week rolled out a new set of services meant to help customers gauge and then lower their energy consumption.â¦
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(InfoWorld) - Hewlett-PackardÂ introduced an entry-level rack server in India on Thursday, part of its strategy to design lower-cost servers specifically for Asian countries. Asia has high growth markets like China and India, but the needs and usage models of customers there are different from those elsewhere in the world, Paul Miller, HPâs vice president of marketing for Industry Standard Servers (ISS) and BladeSystems, told reporters in Bangalore on Thursday. A large proportion of customers in Asia, including smaller businesses, don't need all the features included with HP servers sold in other regions, said Tony Parkinson, HPâs vice president and general manager for ISS in the Asia Pacific. âCustomers in Asia want a âgood enoughâ product which is reliable, good quality, good brand, and not very expensiveâ, he said. The new server, the ProLiant DL180, is based on Dual Core and Quad-Core Xeon processors from Intel and priced from 100,000 Indian rupees, or about $2,500. HP said the servers will help Asian businesses to migrate from tower servers to rack servers, by offering the efficiency of a rack server and the economics of a tower server. Users in Asia often stuff tower servers into racks because of space constraints, but have not migrated to rack servers because of their higher costs, Miller said. Some of the features and components, included as standard on similar HP rack servers, are offered as options on the DL180 to drive down costs, said Kevin Van Mondfrans, HPâs manager of product marketing for ISS. For example, while Asian customers want basic management capabilities, they don't see a need for the more sophisticated management software typically offered on these servers, he said. Usage models also differ in Asia, according to HP. The DL180 is likely to be used as a standalone storage server in Asia, while customers in the U.S. tend to use such systems as part of a storage area network (SAN), Parkinson said. The products for Asia are being designed at an HP ProLiant design center in Taiwan. Asia is the only region the company is designing special products for, Miller said. However, some of the products for Asia may be offered later in other developing markets, such as Latin America and Russia, he said. The ProLiant ML115, introduced in March as a tower server at the cost of a desktop, was designed for Asia but eventually introduced in other parts of the world. HP will offer customers in Asia a mix of Asia-specific products and standard products, as some Asian customers, such as large enterprises, want the full-featured products, Parkinson said. He did not say how many more servers HP is designing exclusively for the region.
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(InfoWorld) - Hewlett-PackardÂ is introducing a long-awaited upgrade to its Unix operating systemÂ and launching new, affordable Integrity servers in a direct challenge to rival products from IBM and Sun Microsystems. HP Thursday is introducing an Integrity rack server with a starting price below $5,000 and an Integrity blade server below $4,000. Integrity servers, powered by Intel's Itanium processors, have been traditionally sold as high-end products used for mission-critical business applications. By offering Integrity servers at these prices, HP is aiming at entry-level servers from Sun, HP executives said. "We believe, with our entry class servers, it's very much targeted at taking that away," said Nick van der Zweep, director of Business Critical Systems at HP. "We think Sun's in a vulnerable position in the entry class right now." The new HP-UX 11i v3 features enhanced virtualization management capabilities, which should give it an advantage over IBM, said van der Zweep. IBM often touts its legacy in virtualization dating back to its mainframe computers, but van der Zweep said HP has been more adept at bringing virtualization to the server platform. The Unix operating system is a standards-based OS, but IBM, HP and Sun each add unique features to differentiate their products. HP has encountered delays in the development of HP-UX v3, which was originally scheduled for release as far back as late 2004. But HP, instead, focused on adding new features as they became available to HP-UX 11i v2 rather than hold them for version 3. "HP has deliberately not made this a 'must upgrade to today' release," said Gordon Haff, senior analyst at the research firm Illuminata. "The case here is that upgrade when you're ready." HP-UX 11i v3, shipping now at a list price of $150 per core, does have enhanced features over v2, such as running software applications 20 percent to as 30 percent faster than on version 2, HP claims. Notably, it runs Java applications faster, another dig at Sun, which developed the Java programming language. "It's not really clear what's new here," said Tom Goguen, vice president of Sun's Unix operating system, Solaris. Solaris 10 is a free download that can run on 735 different brands of servers, including HP, while HP-UX only runs on HP servers, Goguen said. Solaris 10 already includes a virtualization manager called Containers, and has security features he considers "second to none." HP, IBM, and Sun are close competitors in the $17 billion Unix server market and, combined, control about 80 percent of it, said Jean Bozman, an analyst at IDC Research. "Every time there is a major Unix bid out there from the government or some big business, all three of them are in there pitching their products and it gets very intense at times," said Bozman. However, what makes HP's latest Unix release significant is that HP actually went into the operating system kernel and made changes that are part of the reason they achieved an increase in application performance, she said. The introduction of the new $4,931 rx2660 rack server, shipping now, and the $3,827 BL860c blade server, shipping in March, should also put to rest questions about the viability of the Itanium processor platform, said Markus Berber, HP's Integrity Blades Strategist. Itanium has been slow to catch on in the market because relatively few software products were certified to run on it. Today, 10,500 applications can run on Itanium, more than double the amount of just a year ago, said Berber. "It is self evident that there are many OEMs who are voting with their dollars or yen or Deutsche marks or French francs in support of [Itanium]," he said.
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MSA line gets makeover Hewlett-Packard has reworked its low-end storage line to make some new systems more virtualization friendly for SMBs and remote offices.â¦
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RESEARCH TRIANGLE PARK - IBM is rolling out a new line of Power5-processor based servers that it says outperform rivals from Sun and HP.
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Your data center gets the job done today, but how will it handle increasing demands of the future, especially fundamentals such as power and cooling?
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On the Mark: Blade servers are getting a bad rap in the data center energy crisis, one vendor tells Mark Hall, claiming that networking hardware poses power consumption and cooling problems that are just as big.
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HP looks to utility, aggregation and legacies Following on from the formal launch earlier this month of the latest version of its Integrity Servers equipped with dual-core Montecito processors, HP put on a users' bash in London to drum up business from both existing and new customers.â¦
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Hewlett-Packard has built a 70,000-square-foot data center in Bangalore that it is powering with diesel fuel. But it hopes to reduce energy costs by using a sensor-based cooling technology.