Opportunities in the Latino Search Market
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U.S. search marketers who look to serve U.S. Hispanics and Latin Americans will find fast-growing markets and untapped opportunities from multicultural audiences in their native country and abroad.
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The challenges that exist with the Latino market right now are the very reason that there is great opportunity.
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PHPClasses.org has reviewed a new book today - "Professional Search Engine Optimization with PHP" from Wrox Publishing by Jaimie Sirovich and Cristian Darie.    This is a topic about which there is a lot to say, starting from the Google page rank algorithm, and what to do, as well what you should not do, to have your sites optimized to attract as many visitors as possible using search engine sites.   That is precisely the main topic of the book "Professional Search Engine Optimization with PHP". Despite the title mentions PHP, most of the knowledge presented in this book applies to all kinds of sites, independently if they are served by PHP code or not.    Manuel notes that the "PHP part" mostly has to do with the creation of dynamic sites and working with current PHP applications (like WordPress) to make them more search engine friendly.   Overall, this is an excellent book search engine optimization - SEO. It is very complete. [...] Whether or not you are familiar with the subject, if you are looking for good a book to learn all you need to know about SEO, this may be an excellent choice.
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Ordering take-out, finding phone numbers and a slew of alternative search engines
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NEW YORK -- US retailers are spicing up their fashion lines with a bit of Latin flavor to attract a long-neglected but increasingly important group of consumers -- Hispanics.
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Local search is fast becoming one of the most important channels for marketers trying to reach consumers. Borrell Associates, an interactive advertising and marketing research and consulting firm, predicts that local paid search spend will grow by over 86% in 2007 to $1.8 billion.
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When it comes to searching, more is not always better. Data experts are honing topic maps to better classify the information that's out there. By John Gartner.
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Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without.  Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market.
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In a new post to his blog today, Stuart Herbert continues the theme he started in a previous post about a business case for PHP. In this new entry, he shares some things he's done to further the effort.   To turn this from an idea into reality, I've setup a Google group where anyone who is interested can join in, and help build this resource. Please come along with your ideas and concerns, and let's see what we can achieve together.   He also suggests some "first steps" to get the ball rolling, namely a list of topics the business case needs to cover.
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MIAMI/LOS ANGELES (Billboard) - After years of modest  results, the digital marketplace in 2007 finally began to yield  considerable revenue streams for Latin labels and acts.
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
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Search patterns provide a surprising window into the minds of buyers and sellers in the current unsettled market
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We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy.
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A different sort of abstraction layer project has been started up and has already seen a few releases - Forage. As mentioned on Rob Young's blog:    Recently I've been working on a search abstraction library for PHP called Forage. The idea is to bring to search what we've had for relational databases for quite a while, abstraction.    On Friday I put up a preview release with three backends; Solr, Xapian and Zend Search Lucene. At the moment it has the bare minimum of features but there will be more soon. In this post I'm going to talk a little about the motivation for the project and then walk through a short example.    He talks about the need for search abstraction (integration and resilience to change) before getting into an example of some code that grabs the data from an RSS feed, passes it in to the Xapian search engine and stores it before looking it over for thier search terms ("yahoo microsoft").   You can download the library if you'd like to try it out for yourself.
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The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
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The Zend Developer Zone has posted their latest episode of the PHP Abstract podcast hosted by Cal Evans himself covering ways you can attract quality talent to your organization.   Along the way I've picked up a few truths, mainly stolen from people like Joel Spolsky. Some of these ideas can be found in an article I wrote a while ago titled "Nerd Herding", a link to which can be found in the show notes. Recently, I've had many people ask me variations of the same question, "How do I find talented programmers?" So today, I'm going to share with you some of the things I've learned.   The latest show is available for direct download or, as always, you can subscribe to their feed to get this and lots of other great shows.