Snickers kills Super Bowl smooch ad
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After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.
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Apple Inc.'s 1984 TV commercial was named the best Super Bowl spot in the game's 40-year history, a Florida communications company said Wednesday.  The Jan. 22, 1984, commercial aired in the third quarter of Super Bowl XVIII, launching the Macintosh personal computer.
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Advertising executive Philip B. Dusenberry, who oversaw the Pepsi television commercial in which Michael Jackson's hair caught fire and who helped coin some of the industry's best-known slogans, has died.
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Authority shows its WKD side The Advertising Standards Authority (ASA) has banned a series of TV ads for "alcopops" WKD and Smirnoff Ice, citing "new rules and Guidance Notes" which came into force on 1 January 2005 "as a result of widespread concern about drinking behaviour among young people, including excessive or binge drinking and anti-social behaviour".â¦
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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Fox Broadcasting "has sold all but one of the 63 30-second commercials that it plans to run" during the Super Bowl on Feb. 3, Stuart Elliott reports in Friday's New York Times. "The average cost of each 30 seconds of commercial time is estimated at $2.7 million, compared with $2.6 million for spots in Super [...].
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Even before kickoff, the Super Bowl has its first advertising casualty - the Ford Motor Company withdrew a commercial from the game in the face of complaints.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.
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Impotence treatment Cialis is returning for a second round of advertising on this year's Super Bowl, the most-watched U.S. television event, with a 60-second commercial showing flirtatious moments between middle-aged and elderly couples.
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Masterfoods, which makes Mars and Snickers, is to stop targeting advertising at under-12s.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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Emerald of California is putting all its nuts in a single bowl: the Super Bowl.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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The parent company of the Carl's Jr. and Hardee's fast food chains sued rival Jack In The Box Inc. on Friday to stop TV ads that it says suggest Carl's Jr. and Hardee's use cow anus to make Angus beef hamburgers.
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Kraft Foods Inc. on Wednesday said it  would curb the advertising of its snack products to children  younger than 12 as part of plans to increase the visibility of  its more nutritious products.