Apple imposes new limits on iPhone sales
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Apple Inc. no longer accepts cash for iPhone purchases and now limits sales of the cell phone to two per person in a move to stop people from reselling them.
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Apple's recent decision to forbid the use of Apple Store gift cards for iPhone sales may expose the company to class action lawsuits or state-led investigations. Is this anti-iPhone locking action one step too far for the company?
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InfoWorld - The number of iPhones manufactured by Apple may not be enough to meet customer demand when the smart phone goes on sale later Friday, CEO Steve Jobs said in an interview published the same day.
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One per cent is aiming too high Comment Steve Jobs sounds modest with his 2008 sales prediction: "10 million iPhones is one per cent of the mobile phone market". This is indeed true, but it's not a useful benchmark.â¦
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People looking to walk into an Apple retailer and buy an&#160;iPhone&#160;with cash will be out of luck. The company is now accepting only credit or debit card payments for the devices so they can track who purchases the phone, according to an employee at the Apple Store in New York&#39;s SoHo neighborhood.The new policy is Apple&#39;s attempt to prevent people from purchasing and then unlocking and reselling iPhones, a situation that has been a problem for the company. Apple won&#39;t let anyone without a credit card or debit card in their name purchase iPhones, according to an unidentified Apple Store employee in a phone interview.&quot;We need to track the purchases of the iPhone [because] we have people buying the phones, unlocking the phones and selling them,&quot; she said.A report by the Associated Press last week said Apple was limiting the purchases to two devices and allowing users to purchase them only with credit or debit cards. According to store employees, the two-device limit has always been in place, but the noncash policy is new.Apple&#39;s public relations team did not respond to multiple requests for comment on the new policy. However, it&#39;s no secret the company is trying to stem the tide of unlocked and resold phones, now totaling about 250,000. Apple Chief Operating Officer Tim Cook mentioned that number last week in a quarterly results conference call as the difference between the number of handsets sold -- approximately 1.4 million -- and those actually connecting via AT&amp;T Wireless, the iPhone&#39;s exclusive U.S. carrier.If one analyst&#39;s estimate is correct, those unlocked phones are costing Apple millions of dollars. Piper Jaffrey analyst Gene Munster said that he believes Apple receives US$18 per iPhone per month from AT&amp;T Wireless, based on iPhone-related revenue Apple reported in its latest quarterly earnings , totaling more than $4.5 million in lost revenue.REFERENCES:AT&amp;T paying Apple $18 per iPhone per month?, Macworld.co.uk, Oct. 25, 2007Apple: 250,000 iPhones unlocked from AT&amp;T, Network World (US), Oct. 25, 2007
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An Apple software update is disabling iPhones that have been unlocked by owners, according to reports.
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Apple Inc.&#39;s  iPhone hits  store shelves on Friday in a consumer spectacle that has  whipped gadget fans into a frenzy over a device that challenges  business as usual in the mobile phone industry.
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Although Apple won't announce its quarterly earnings that will include the first two days of iPhone sales until Wednesday, AT&T said Tuesday that it had activated 146,000 iPhones on the 29th and 30th of June, far below analyst expectations.
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Apple Inc. sold its millionth iPhone on Sunday, just 74 days after the combination cell phone-iPod went on sale and less than a week after its price was cut by a third.
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Apple Inc will offer a $100 store  credit to people who bought the iPhone before the company  slashed the price by $200, Chief Executive Steve Jobs said in a  statement on Thursday.
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Apple Inc. CEO Steve Jobs apologized and offered $100 credits Thursday to customers who shelled out $599 for the most advanced model of the iPhone this summer, only to have the company unexpectedly slash the price $200 in a push to boost holiday sales.
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SAN JOSE, Calif. -- Apple Inc. sold its millionth iPhone over the weekend, days after it slashed the price by a third to spur sales.
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Only one per buyer at AT&amp;T stores When Apple's iPhone goes on sale tomorrow evening, buyers will only be allowed to take home two of the "revolutionary" mobile telephones, the Mac maker said today. That's twice as many as AT&amp;T, the only carrier offering the iPhone for the immediate future, will allow.â¦
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Analysts are alarmed at a perceived discrepancy in the figures in iPhone sales figures.
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Apple Inc. and AT&T Inc. said on  Tuesday they will offer three price plans, starting at $59.99  per month, for the widely anticipated iPhone that is set to go  on sale this week.
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After hundreds of emails from iPhone customers about its $200 price drop for a version of the wildly popular device, Apple chief executive Steve Jobs says the company will give certain customers who bought the gadget at its original price a store credit of $100.
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Apple decided this week to require a credit card or debit card to buy an iPhone, and there's now a two-iPhone limit at its retail stores.