Super Bowl boosts digital sales for Petty and others
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NEW YORK (Billboard) - The New York Giants weren't the only  ones to come away from Super Bowl XLII with a storybook ending.  Artists who were tied to the game through live performance or  inclusion in advertisements also notched impressive victories,  especially on the digital front.
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The online bellwether strikes up more deals with print media.
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Even if you take all your friends to a sports bar on Super Bowl Sunday and even if you pay for every beer, you'll likely spend thousands less than you would have if you bought yourself a new ultra-thin, high-definition television. And you won't have to kick yourself as you watch the price of those TVs fall.
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By Michele Chandler, San Jose Mercury News, Calif.  Feb. 3--Sales of flat-screen TVs, beer, dip and chips are brisk in advance of this weekend's Super Bowl.
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Every year, even casual football fans are tempted to splurge on new big-screen televisions to watch the Super Bowl.
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Digital music, distributed online or by mobile networks, accounted for $2.9 billion in sales worldwide, up from $2.1 billion a year earlier, the industryâs international trade group said.
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By Nicole C. Wong, San Jose Mercury News, Calif.  Jan. 31--Want to see the latest proof that Hewlett-Packard has sprinted a safe distance away from its old image as a stodgy computer company? Watch for its big-bucks commercial during the Super Bowl.
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By David Bauder THE ASSOCIATED PRESS  NEW YORK -- As anticipated, the Super Bowl and "American Idol" overshadowed everything on television last week.
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The HD DVD camp purchased a $2.7 million ad for week's Super Bowl that will try to convince viewers that the high-definition format war is still far from over.
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Demand for Reggie White memorabilia started perking up almost as soon as the news of the former Green Bay Packers starâs death broke on ESPN.
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Seeking to enforce their policy prohibiting ticket resales, the New England Patriots have obtained the names of 13,000 people who sold or bought the team's tickets using the online site StubHub Inc.
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Thanks to a longer shelf life on the Internet, the stakes have risen for marketers that decide to buy Super Bowl spots.
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These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.
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The recording industry reports a tenfold increase in the number of people legally downloading music from the Internet and the first significant revenues brought in by digital sales.
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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Specialist retailer Jessops says the popularity of digital cameras has helped to boost its profits.
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According to industry reports, Toshiba has invested nearly $3 million for a 30-second advertising spot in Sunday's Super Bowl. The company plans to use the spot to highlight its lineup of low-priced HD-DVD players.