Who comes up with technology marketing breakthroughs?
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Let's face it, high-tech is not known for its stellar marketing. That's because much of technology marketing happens behind the scenes, and there are lots more breakthroughs than you're aware of. Here's how it works.
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At least in terms of publicity IDF Put a marketing man in charge of Intel, and you get a marketing-based product launch.â¦
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The last time computer scientists truly changed the way people communicate with PCs, they created the mouse. Microsoft Chairman William H. Gates III thinks his company might have the next breakthrough.
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Technology and business innovation go hand in hand.
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The inventor of the World Wide Web told a technology conference yesterday that making the Web more useful hinges on a familiar challenge: getting the players
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New solutions lead the way to market leaders.
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There are a range of ways that marketing can relate to engineering. At one end are companies where engineering is the core competency and marketing &quot;leadership&quot; is an absurdity. At the other end are companies where marketing tells engineers what to do.  \
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High-tech companies don't release products anymore, they provide solutions. And those solutions don't simply run a program or play a song. Instead, they enable experiences, optimize agility or make people's passions come alive.
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At the Conversational Marketing Summit, marketers and publishers talk about a new strategy for reaching customers.
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Savvy marketing has helped Apple&#39;s iPod and iTunes dominate the online-music market. Last month, for example, Apple and rock band U2 announced a deal to sell customized iPods.
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This yearâs big story is mainstream marketers embracing new technologies like podcasts, video-on-demand, blogs, social networking and video sharing.
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That&#39;s the theme of a marketing blitz the technology giants are launching this week to educate consumers about new digital-entertainment-oriented PCs.
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The time has come for technology marketers to be more honest in how they present their products, columnist Craig Mathias maintains.
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Nanotechnology research advances are happening with such frequency these days that the individual achievements are losing some of their power to awe â until you stop and think about them. Take two successes announced in recent days: the creation of the worldâs most powerful electron microscope and the invention of a new [...].
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John Dickinson asks why the tech industry isn't doing a better job of integrating technologies that can save lives as well as make traveling easier.
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SEATTLE -- High-tech companies don't release products anymore, they provide solutions. And those solutions don't simply run a program. They enable experiences, optimize agility, or make passions come alive. Say what?
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Catapulted to geek stardom literally overnight at this high tech confab in 2006, inventor of mind-blowing touchscreen technology gives Wired News a glimpse into life as an entrepreneur and his new company, Perceptive Pixel. Kim Zetter reports from Monterey.