Survey: Corporate computing expands green streak
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Enterprise IT departments increasingly value green strategies, equipment and energy savings, Forrester Research finds.
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Hewlett-Packard next year will take a fresh approach to its utility computing initiative with a product designed to reduce the cost of running corporate computing systems.
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An organic climate change lobby group has issued green ratings for hardware and software-based IT suppliers as well as other businesses. IBM leads the IT pack while Apple, Amazon and eBay are bottom with zero green credentials.
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After years of hearing that investing in IT was a smart strategic plan, business executives seem to have gotten the message, according to a new Gartner CIO survey released today -- but only when the dollars are going to technology efforts that have visible benefits for the bottom line, primarily externally facing initiatives involving customers or partners.
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Small as today's computers are, their environmental impact keeps getting bigger. Computers use huge amounts of electric power and are built from toxic chemicals that can wind up tainting our land and water. David Douglas, vice president for eco-responsibility at Sun Microsystems Inc., spoke with Globe reporter Hiawatha Bray about his company's commitment to clean computing. Q Why is Sun ...
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'Green' PCs adapt to EPA's newest Energy Star label ahead of schedule.
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(InfoWorld) - The IT industry's thirst for energy is growing exponentially, far outpacing the supply of reliable, clean power. Now a group of leading IT firms has banded together to try to head off an impending energy crisis in the datacenter. Eleven enterprise heavyweights including Microsoft, IBM, Sun, HP, Intel, AMD, Rackable Systems, and VMWare announced Monday that they have formed a non-profit group called The Green Grid to drive new metrics, technology standards, and best practices for curbing power consumption. Robust growth in the IT sector and in companies' use of technology is leading to an acute power shortage, according to analyst firm Gartner. Half the worldâs datacenters will run out of power by the end of 2008, Gartner estimates. That means companies face swelling utility bills as they struggle to keep their servers cool and humming. Many of the companies participating in The Green Grid are individually developing energy-efficient technologies. However, joining forces to tackle the power-consumption problem holistically is a must, according to Green Grid board member Bruce Shaw, director of worldwide commercial and enterprise marketing at AMD. "No one player owns the kingdom. It's not just a processor problem. It's not just a server problem. It's not just a memory problem. Everyone in the ecosystem needs to be involved." By working together, Green Grid companies can develop ways for their respective greener technologies to "hook into one another," thus increasing their overall effectiveness, Shaw said. The consortium started work last April, with representatives for AMD, Sun, IBM, and HP getting the ball rolling. Not surprisingly, there have been challenges from the out start, including concerns about intellectual property and developing a standard way to measure power consumption   "Do you measure by performance per watt? Per dollar? Per thread? Something different?" said Green Grid boar member Colette LaForce, vice president of marketing at Rackable Systems.Â
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Columnist Bert Latamore explores environmentally unfriendly computing practices and possible actions that companies can take now to address the problem and save money at the same time.
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Wants to hang out with the cool kids HP has introduced what it has dubbed its green storage technology that can cut storage array power and cooling costs in data centers by 50 per cent.â¦
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Climate Savers Computing Initiative gathers vendors, groups, and EPA to push energy-efficient PCs.
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Being "green" is all the rage with technology companies these days, but what's not clear is whether or not the environment-friendly approach is bringing in more greenbacks.
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(InfoWorld) - A group of some of the biggest technology companies said they've committed to a plan to improve the power efficiency of equipment they make and use. The Climate Savers Computing Initiative , which includes companies such as Google Inc., Microsoft Corp., Intel Corp., Hewlett-Packard Co., Dell Inc. and Sun Microsystems Inc., aims to improve the efficiency of power sources for computers and servers and encourage end users to take advantage of underused power management techniques. Only about 50 percent of the power that leaves a power outlet reaches a PC, because inefficient power cords leak energy, Google's Senior Vice President of Operations, Urs Holzle said Tuesday during a press conference to announce the program. Climate Savers has defined a series of standards for power supply efficiency in servers and PCs that it suggests members adopt between now and July 2010. By 2010, the Climate Savers standard will define a power supply that is above 95 percent efficient, Holzle said. The program asks manufacturing members to build products to the standard and companies to pledge to buy products that have the improved power supplies. The improvement doesn't require the development of new technologies. "This is all do-able today with technology we have and know," Holzle said. The reason that vendors haven't deployed such efficient power cords is because they cost more, said Pat Gelsinger, senior vice president and general manager of Intel's digital enterprise group. A PC with a more efficient power cord would cost around US$20 more and a server an additional $30, he said. To address that price premium, Climate Savers is encouraging energy companies to issue rebates to users that buy products with the more efficient power supplies. Over time that cost premium is expected to drop with volume production, Gelsinger said. In addition, end users will save on their energy bills, also helping to offset the cost, he noted. Another component of Climate Savers is general education and encouragement for end users to take advantage of power management mechanisms that are typically built into existing PCs. "Ninety percent of PCs are capable but aren't utilizing power management techniques," Gelsinger said. "We want to drive IT policy in enterprises," he said. Improving power supply efficiencies and the use of power management techniques along the timeline Climate Savers has described would reduce global carbon emissions from the operation of computers by 54 million tons per year. It would save 62 billion kilowatt hours of energy in 2010, worth around $5.5 billion in energy costs, the group said. In its own data centers, most of Google's servers already have power supplies that comply with the Climate Savers standards for 2008 and 2009, Holzle said. Google began investing in the more expensive supplies because "it's worth spending a bit more on the power supply to save on the energy bill," he said. He defended Google's overall carbon footprint, despite questions about company jets that are hard on the environment. He pointed to the solar power used at the company's headquarters and incentives for employees to buy hybrid cars. In addition, he hinted at future energy-saving programs that the company plans to announce soon. Although Holzle said he knows Google's carbon footprint, he declined to share it. Other companies that are already part of the program include Yahoo Inc., Hitachi Ltd., eBay Inc., Advanced Micro Devices Inc., NEC Corp., Red Hat Inc., Lenovo Group Ltd., Unisys Corp. and the Linux Foundation.
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HP and Dell, which together sell more than half the country's PCs, get kudos for using more eco-friendly components and recycling their products when consumers discard them. By the Associated Press.
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Give thumbs up to price hikes for enviro-friendly kit Results of a survey released Tuesday show that a majority of European consumers are willing to pay that little bit extra for environmentally friendly technology.â¦
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Study says 72 percent of European businesses have a green initiative, versus 60 percent in U.S.
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Server virtualization may be enterprise computing's latest technology, but a recent survey of corporate IT buyers shows that near-term adoption may not match the hype.
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A survey shows that more workers are relying on technology to do their job while on the move.