Yahoo buys behavioral ad firm for $300 million
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Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.
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NEW YORK: Internet company Yahoo says it will buy privately held music software company Musicmatch for about $US160 million in a bid to bolster its online music services.
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SAN FRANCISCO: Internet media and Web search company Yahoo Inc. said that it bought privately held e-mail search company Stata Labs, jumping into the nascent market for search-based email programs and services.
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Yahoo gets a boost with its deal to sell display advertising for the social networking site.
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(InfoWorld) - Yahoo has agreed to buy Zimbra, a privately held company whose Web-hosted collaboration and messaging suite is considered a successful example of the SaaS (software as a service) model. Yahoo will acquire Zimbra for $350 million in a transaction expected to close in this year's fourth quarter, the companies said Monday. With Zimbra, Yahoo becomes a competitor to Google, Zoho,Â Cisco's WebEx, and others that provide Web-hosted collaboration and communication suites. Zimbra, like other Web-hosted suite providers, is also considered a rival to Microsoft's Microsoft Office suite and Exchange messaging platform. Yahoo is buying Zimbra in part to boost the Yahoo Mail Webmail service and leverage Zimbra's client base in universities, small and medium-size businesses, and ISPs, Yahoo said. In addition to e-mail, Zimbra's suite also includes calendar and contact management components, as well as an open platform that allows third-party developers to create mini-applications called Zimlets for the suite. After the deal closes, Zimbra will become a Yahoo subsidiary.
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Technology giant Microsoft Corp   said on Friday that it had offered to acquire Internet  media company Yahoo Inc  for $44.6 billion in cash and  stock.
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Internet media and Web search company Yahoo Inc.  said on Thursday it bought privately held e-mail search company Stata Labs, jumping into the nascent market for search-based email programs and services.
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InfoWorld - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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Yahoo Inc. said on Tuesday it will  buy music software company Musicmatch Inc. for about $160  million in cash, bolstering Yahoo's offering as online music  providers prepare to go head-to-head in the download market.
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(InfoWorld) - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday. San Jose, California-based BlueLithium offers banner advertising on a network of about 1,000 sites, which will help toÂ extend Yahoo's ad reachÂ as it continues to challenge rivals Google and Microsoft's online ad offerings. The deal is for cash and is expected to close at the end of the fourth quarter of 2007, Yahoo said. BlueLithium will become a Yahoo subsidiary once the acquisition is completed. It will be integrated with other Yahoo ad offerings, including the Yahoo Publisher Network and the Right Media Exchange. IncreasedÂ competition in the online advertising marketÂ between Yahoo, Microsoft, and Google has led to a series of acquisitions by all three companies. Yahoo has struggled over the past year, reporting disappointing second-quarter financial results and a decrease in net income over the same period in 2006. The company has alsoÂ spent almost a year reorganizingÂ both its top management and its business divisions. Â
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Microsoft Corp  on Friday said  it had offered to acquire Yahoo Inc  in a proposed cash  and stock deal valued at $44.6 billion.
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Yahoo has acquired Maven Networks for $160 million in a deal that will help the search provider boost its video advertising capabilities.Media companies including Fox News, CBS Sports, and&#160;Sony BMG use Maven&#39;s platform to manage, distribute, and earn advertising revenue from their online video content. The platform includes an advertising insertion engine, as well as inventory management and reporting tools. Companies use it to post videos on their sites and insert interactive ads into the videos.On Tuesday, Yahoo&#160;said it plans to contribute its display advertising sales force and technologies to Maven&#39;s platform to help publishers display more targeted ads in videos. The deal means that advertisers can buy video, search, and display ads through Yahoo, which believes that video is a fast-growing segment of the online ad market.Maven has become a wholly owned subsidiary of Yahoo, which has established a Cambridge, Mass., office with the acquisition.Yahoo makes the acquisition in the midst of an increasingly hostile&#160;attempt by Microsoft to buy the search company. In response to&#160;Yahoo&#39;s rebuttal of its buyout offer, Microsoft on Monday said that it thinks its offer was fair and that it might&#160;take the offer directly to Yahoo shareholders.
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Internet media company Yahoo Inc.  on Tuesday posted a jump in quarterly profit fueled by online advertising revenue and the sale of an investment.
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The deal may help Yahoo expand in the video advertising business. But it adds complexity to a company that is trying to simplify.
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Internet media giant Yahoo Inc.  said on Wednesday it had acquired Jumpcut, a site that provides  simple-to-use online video-editing tools, its latest bid to  enhance its Web video services offerings.
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Microsoft said Friday it had offered to buy struggling Internet firm Yahoo for 44.6 billion dollars (30.0 billion euros) in a bid to take on Google in the crucial battle for online revenues.
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Yahoo Inc. took control of online advertising exchange Right Media Inc. on Thursday, giving the slumping Internet portal a head start on rivals Google Inc. and Microsoft Corp. in a heated race to build more powerful marketing vehicles.