Tyson Foods tops product placement survey
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Product placements by Tyson  Foods on ABC's "Extreme Makeover: Home Edition" and by Sue Bee  Honey and Soft Scrub cleanser on NBC's "The Apprentice: Los  Angeles" topped a survey that measured the most effective  integrations on television in 2007.
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Workers at the Tyson Foods Inc.  retail deli plant in Cherokee, Iowa, ratified a five-year labor agreement, which includes bonus pay, a competitive health-care plan, and a flexible retirement savings program, Tyson said on Thursday.
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NEW YORK  - People's brains respond more easily to well-recognized brands, and have a tougher time reacting to less famous ones, regardless of the product involved, German researchers report.
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By Daily Record Staff  Carton Donofrio Partners, of Baltimore, a full-service marketing communications agency, said it has been selected by Guardian Industries Corp., of Auburn Hills, Mich., to develop a comprehensive marketing program for Guardian's Sun-Guard high-performance coated glass.
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Tyson Foods Inc. (TSN.N: Quote, Profile, Research) , the largest US meat producer, on Monday said quarterly earnings dropped by more than 50 percent in part to poor results in its beef segment.
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From McDonalds to Levis, video games are increasingly being used for product placement.
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Workers at the Tyson Foods Inc. TSN.N  retail deli plant in Cherokee, Iowa, ratified a five-year labor  agreement, which includes bonus pay, a competitive health-care  plan, and a flexible retirement savings program, Tyson said on  Thursday.
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Reports say No. 1 food company may divest Oscar Mayer, Post cereal lines and candy units. NEW YORK (CNN/Money) - Kraft Foods may put its well-known Oscar Mayer, Post cereal and Altoids brands up for sale as the No.
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- Yum Brands Inc., the operator of KFC, Taco Bell and Pizza Hut restaurants, said on Friday that it engaged a pest control expert for urban settings to review standards for its outlets in New York City.
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Tyson Foods Inc. (TSN.N: Quote, Profile, Research) on Monday cut its earnings forecast after making a wrong bet on the direction of grain prices and demand for chicken
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NBC Universal, ramping up sales of TV  commercials beyond living rooms, on Wednesday made its first  ever industrywide pitch to top marketers like General Motors  Corp and GlaxoSmithKline Plc on advertising in taxis,  hospitals, stadiums and elsewhere.
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FALMOUTH, Maine -- A gold star rating system aimed at helping food shoppers make healthier choices seems to have some influence _ meaning more Shredded Wheat, Raisin Bran and Honey Nut Clusters in shopping carts.
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Tyson Foods Inc TSN.N., the world's  largest meat company, said on Thursday that high beef prices  may have consumers shifting to pork and chicken, but its beef  segment should do well later this year.
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Procter &amp; Gamble Co. has spent $1.5 billion on advertising in the first half of the year according to figures from Nielsen Monitor-Plus, a division of Nielsen Media Research.
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The cholesterol drug Vytorin became known for its commercials showing people who look oddly similar to foods like tacos and banana cream pie. But now Vytorin is getting attention that is anything but funny.
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- Tyson Foods Inc. TSN.N on Wednesday said it   has agreed to settle with a federal agency over hiring   practices related to women and minorities at five locations in   Arkansas and one in Oklahoma.
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Tyson Foods Inc. TSN.N, the largest  U.S. meat producer, on Monday reported sharply lower quarterly  earnings on weakness in its beef operations, but shares rose as  the results beat expectations.