Motorola Bets on High-Speed Services for Sprint
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By Deborah Cohen CHICAGO  - Motorola Inc.  is betting it canwin more business from U.S. mobile phone company Sprint Corp. as a result of Sprint's planned takeover of NextelCommunications Inc. , Motorola's chief strategist said.
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Sports media company teams with Sprint to offer a branded cell phone service.
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Sprint Nextel Corp  is on track  to launch commercial services for its next-generation WiMax  high-speed wireless network at the end of April, Chief  Technology Officer Barry West said on Tuesday.
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Time Warner Inc.  is in talks to offer cell phone service over Sprint Corp.'s  network on a trial basis early in 2005, the Wall Street Journal reported on Wednesday.
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Ushering in New York City's fourth-generation high-speed wireless internet, Sprint Nextel taps Samsung to provide WiMax infrastructure for the city. The same duo will create infrastructure and equipment for similar networks in Washington, D.C., Baltimore and Boston.
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Now that&#160;WiMax has been certified as a form of 3G mobile data infrastructure, Sprint Nextel is changing its tune about the WiMax network it plans to launch commercially in April.Last year when Sprint was shopping around for a &quot;4G&quot; technology, it had a lot to say about how 4G would do something 3G networks couldn&#39;t. WiMax won out as its 4G network of choice. But in a keynote address Thursday at CTIA Wireless I.T. &amp; Entertainment in San Francisco, an executive of Sprint&#39;s WiMax business, Xohm, sang a different tune.&quot;I think we spend entirely too much time talking about the Gs,&quot; said Atish Gude, senior vice president of mobile broadband operations at Sprint. Last week, the Radiocommunication Sector of the International Telecommunication Union certified WiMax as a 3G technology, providing a seal of approval many governments require for carriers to deploy it. Wider deployment generally means lower equipment prices, which helps service providers.That&#39;s not to say the carrier no longer wants to differentiate WiMax. In his presentation, Gude played up the wide band of spectrum Xohm will be able to use, which he said will cut down on delays for individual users the same way a multilane freeway can move faster than a two-lane highway even when the speed limit is the same. In the real world, a lot of people want to use the network at the same time, he said.But more important is the business model of the two networks, Gude said, characterizing the traditional cellular business as more closed and controlled, while Xohm&#39;s business will tap into the dynamics of the open Internet. The company is opening itself up to partners for application development as well as connected devices, he said. The best known of these deals, announced in July, was&#160;an agreement with Google to develop a variety of Internet-based services.Sprint hopes a wide range of devices, including cameras, media players, and in-car electronics, ultimately will connect to the WiMax network. Instead of Sprint stores, they will be sold in the most logical places for their device types, such as consumer electronics stores. The first devices to come for Xohm next year will be wireless cards for notebook PCs, which Gude expects to be sold in the computer departments of electronics stores.The company will also have open API for third parties to develop services to run on the network. As an example, Gude envisioned a video portal that users could navigate using the five buttons traditionally found on video players. Xohm will probably charge for some of what it offers to third parties, but its aim is not to stifle innovation, he said.Sprint isn&#39;t getting out of its cellular business now that it&#39;s starting Xohm -- which it expects to reach 100 million U.S. residents by the end of 2008 -- but seems to be looking at it in a different light now.&quot;We are a content distribution industry,&quot; Gude said. It&#39;s just that for most of cellular&#39;s history, all the content has been user-generated and consisted of talking.
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While all the focus with Wimax is on Sprint and Motorola, Nortel Networks is planning a big focus on the technology and rollouts ofor all kinds of customers, including high-speed trains and rural networks.
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(InfoWorld) - The groundwork is being laid for a risky experiment in consumer electronics as manufacturers prepare for Sprint Nextel and Clearwire's Xohm WiMax service. Motorola unveiled a WiMax client chipset on Tuesday and praised Sprint's strategy of leaving WiMax clients to device makers and retailers. But that plan, a change of pace from U.S. carriers' usual practice of selling and subsidizing phones themselves, could take years to pay off in the mass market. The chipset, introduced at WiMax World USA in Chicago, is small, economical, and more power-efficient than 3G platforms, according to Gary Koerper, Motorola's vice president of platform planning and architecture. It will hit the market in client devices in the second half of 2008, with the company initially focusing on building WiMax phones that carry its own brand, he said. The devices will be offered for various WiMax services around the world, including Xohm. With Xohm, Motorola will have free rein to make whatever kind of device it wants as long as it's certified to work on the carrier's network, Koerper said. Motorola calls that great news, but some observers see a hard road ahead with device makers or carriers pushing an alternative to carrier-subsidized phones. "The model Sprint is pursuing is really taking the shackles off Motorola innovation and Motorola's brand," Koerper said. Typically, the world's second-largest mobile phone maker has to develop a new product and then get a carrier to buy in on it. With WiMax devices designed to work with Xohm, Motorola can look straight to the consumer and build what they want. This could make it easier for Motorola to compete with Apple's hot iPhone, he said. Apple's product has stolen the thunder from Motorola's popular Razr line even though it commands a full, unsubsidized price. Sprint's whole WiMax initiative is a risky bid to gain an edge in the U.S. mobile market, where Sprint is in third place by subscribers. The technology promises a fat pipe to the Internet that subscribers can take with them all over a metropolitan area. Motorola said its chipset offers 10Mbps downstream and 3 to 4Mbps upstream, far faster than current 3G and comparable to a cable modem. But it will take more than fast Internet access to attract and keep paying customers, said Albert Lin, an analyst at American Technology Research. There are other ways to get fast data service, and there will be more in the future, so Sprint needs to create attractive services such as a VoIP application, high-quality video content, and easy tools for professionals to access corporate networks over VPNs, Lin said. Ease of use, support, and coverage will also be key because cellular services already have those established, he added. "You don't automatically get hundreds of thousands of early adopters," Lin said. The lack of a subsidy isn't even the biggest concern for vendors trying to sell devices for such a service, but it is a long-term problem, he said. Although down from about 95 percent a few years ago, the percentage of phones sold with subsidies in the U.S. is still 85 percent or more, according to Lin. Worldwide, about half of all cell phones are sold with subsidies, he said. As people look for more special features on their phones, they are looking outside of carriers' offerings more often, but it will be three years before the average U.S. consumer will want an unsubsidized phone, Lin predicted. Len Lauer, an executive vice president at mobile technology giant Qualcomm, was also pessimistic in an interview earlier this year. He doesn't think the mobile industry can be transformed by new strategies like Sprint's nor by the any-device, any-service band planned for the 700MHz wireless spectrum to be auctioned next year. U.S. consumers are too addicted to subsidies to buy many devices sold outside the carrier channel, said Lauer, a former Sprint executive. Motorola is pitching its chipset as competitive with 3G instead of an expensive, futuristic new technology. The cost of the chipset is already low and will keep falling to the point that Motorola could soon bring the chipset to inexpensive phones to be used primarily for voice in developing markets, Koerper said. The chipset, consisting of a baseband modem and a radio reference design, has been tested and verified with WiMax network infrastructure from Motorola and other leading vendors, the company said.
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Cingular Wireless, the largest cellphone service provider in the United States, will upgrade its high-speed data network, allowing faster downloads than are now available
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Sprint Nextel Corp.  and Clearwire Corp.  said on Thursday they plan to jointly construct a nationwide mobile broadband network in the United States using WiMAX technology, designed to run more than five times faster than current wireless networks at a lower cost.
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Sprint Nextel Corp  on Tuesday  said it will spend up to $3 billion over two years to build a  high-speed wireless data network using WiMax technology in a  bid to capture new growth from emerging mobile services.
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Motorola will test handsets that include wireless payment functions.
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Sprint Corp. said yesterday it will acquire Nextel Communications Inc. in a $35-billion deal that will create the nation&#39;s third-largest wireless phone carrier, Sprint Nextel.
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While many are just adjusting to the fast wireless technology behind WiMax, the head of Sprint Nextel's Xohm is planning new ways to charge for the service and how to meet the needs of huge numbers of Internet users.
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A variety of business notebooks will come with access to Sprint's 3G network built in.
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Manufacturers prepare for Sprint Nextel's and Clearwire's Xohm WiMax service.
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Sprint Nextel yesterday announced a series of partnerships aimed at deploying a high-speed wireless network called WiMax, as it offered glimpses of the new technology at the International Consumer Electronics Show in Las Vegas.