MTV Networks embraces Web chaos to regain viewers
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MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace.
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NEW YORK (Billboard) - Music videos may not have a home in MTV's prime-time programming schedule, but the network is looking for new ways to give artists a presence in key viewing hours. In the latest wrinkle, MTV is experimenting with letting recording stars determine the soundtracks to some of its hit lifestyle shows.
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Anybody who thinks innovation in the social networking realm is tapped out should think again. MTV is getting into the game with some big-name backers.
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For MTV, a new association with a video game called Guitar Hero is opening a path back to that networkâs roots in music.
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NEW YORK and SANTA MONICA, Calif., May 29  /PRNewswire/ -- It is all about the fans at the "2007 MTV Movie Awards," as MTV in conjunction with Yahoo! Movies and Mark Burnett Productions, is one step closer in the quest for the next creative new filmmaker and showcasing new talent.
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MTV Networks said on Friday that it  would launch two dozen new Web sites based on its shows,  including the entire video archives of Comedy Central's "The  Daily Show" with comedian Jon Stewart.
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During the dot-com boom, people who didn't want to miss out on the Web and e-mail craze but didn't want to buy a real computer could get WebTV, which delivered the Internet through the warm, friendly glow of their TV sets.
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Viacom Inc's MTV Networks Group has  signed deals to make videos available on five online video  services and Comcast Corp's broadband site, as the company aims  to increase its presence on the Web.
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Veoh Networks Inc., a site backed by media mogul Michael Eisner, hopes to radically change how people watch video online, offering software that not only finds and plays programs from anywhere on the Web but also offers the look and feel of traditional TV.
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As teenagers continue to spend less time watching television and more time online, MTV Networks has been working on a number of initiatives to keep the eyeballs on its content - and advertising. The latest effort involves creating a three-dimensional online world, a "Virtual Laguna Beach."
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MySpaceTV, the video wing of the online community network, late on Sunday unveiled its first original Web series to give its users a television-like experience with the interactive benefits of the Internet.
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LOS ANGELES  - With an emphasis on the visual over the audio, MTV from its inception has never been "about the music." But after seeing interest in its signature trophy show wane in recent years, the network put the spotlight where it belongs for a music awards show: on the concert stage.
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VH1 is resurrecting back  its &quot;Pop Up Video&quot; series in a mobile-only format starting  Monday, the music cable network said.
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Internet users are to be able to grab videos from all MTV-owned sites to post on their own blogs and websites.
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Give MTV credit for putting a brave face on the 2004 Video Music Awards. Last year, the network, which is nominally devoted to music videos, commandeered Radio City Music Hall
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MTV -- whose videos killed the radio star -- knows a threat when it sees one. To keep people from abandoning TV for video games, it's making music videos with popular game characters strutting their stuff to the latest tracks. By Daniel Terdiman.
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MTV Networks plans to dismiss 250 people, or 5.5 percent of its staff of 4,500, the networkâs chief executive told employees in an e-mail message.