Discovery Channel gets boost from Oprah
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Just when Madison Avenue felt the Discovery Channel had lost its way because of mind-expanding fare like "American Chopper," salvation came this spring in the form of a snow leopard and talk-show diva Oprah Winfrey. The leopard was just one of the stars of "Planet Earth," a $25 million co-production with the BBC.
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Television host Oprah Winfrey had a  surprise for the 276 members of her studio audience when she  opened the latest season of her daytime talk show on Monday --  she gave them all new cars.
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NASA's adventurous Discovery program--responsible for the first rover on another planet, the first landing on an asteroid, the first samples of a comet returned to Earth and much more--is about to get even better.
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On her program Monday, Oprah Winfrey and her design expert Nate Berkus unveil his latest miracle: building a dream house for a couple in order to give their three young daughters a second chance.  The segment is part of a preview for Winfrey and Berk...
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Lifetime Television is ramping up its reality programming in a big way.
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CHICAGO - Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" - and an event that marketing executives say could set a new bar for product placement...
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Oprah Winfrey will make her radio   debut on Monday on a new channel by XM Satellite Radio Holdings   Inc., which hopes the media powerhouse can bring her legions of   loyal fans to the nascent service.
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Oprah Winfrey sure knows how to surprise an audience. She paid attention to the cards and letters she received, and invited more than 270 people to be the audience for the season premiere of her talk show.
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Oprah Winfrey is the world's most powerful celebrity according to business magazine Forbes.
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Oprah Winfrey is expanding her media reach into reality television. Her production company is working on two prime-time series for ABC, tentatively titled "Oprah Winfrey's The Big Give" and "Your Money or Your Life," ABC and Harpo Productions announced Friday.
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Talk-show host Oprah Winfrey plans to be in her birthplace of Kosciusko, Miss., to dedicate a state-of-the-art Boys & Girls Club.  The estimated $5 million facility, which is scheduled to open in a few weeks, houses a gymnasium, computer lab and garden.
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The channel will displace the eight-year-old Discovery Health Channel in more than 70 million homes.
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and one guest with a hard-luck story â-t the premiere of talk show host Oprah Winfreyâs 19th season Monday got a surprise bonus â -ew Pontiac G6 sedan worth about $28,400.
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LOS ANGELES  - While syndicated talk  show "The Oprah Winfrey Show" is in repeats until its season  premiere Sept. 13, a special, brand-new episode will air  Thursday that features Gwyneth Paltrow's first interview as a  mother.
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TV chat host Oprah Winfrey's radio station, Oprah and Friends, launches on US satellite radio.
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DETROIT -- ''The Oprah Winfrey Show&quot; was the best advertising an estimated $8 million could buy for the launch of the Pontiac G6 sedan.
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_ In addition to advice, encouragement and inspiration, Oprah Winfrey had a special gift for every member of her audience _ a $28,000 car.