Advertising: In Foray Into TV, Google Is to Track Ad Audiences
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Google plans to announce a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis.
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The BBC said on Friday it had started showing promotional trailers for new programs and clips from old hits on Google's YouTube in a bid to reach new audiences and boost sales at its commercial arm.
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.
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Google has partnered with Nielsen to broaden the TV viewership information it provides to participants in its Google TV Ads program.
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Google Inc. late on Monday launched a test service to search video from ABC , PBS, Fox News  and others -- throwing its hat into a market already being staked out by major rivals.
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
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YouTube is expected to launch a form of advertising on some of its video clips today, employing a user-controlled method that is gaining ground as marketers and Web sites look for ways to make money while keeping viewers engaged.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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For the first time, Nielsen will release long-awaited ratings that tell ad buyers exactly how many people are watching their commercials.
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The search leader is partnering with the TV audience measurement firm for its Google TV Ads.
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LOS ANGELES -- NBC and Fox are set to launch an advertising-supported online video site that hosts programming from varied entertainment companies in a bid to seize viewers from Google Inc.'s YouTube, the broadcasters said.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Google has begun testing its radio ad service with a small group of selected advertisers, confirming reports from last month which said the company had begun to hire a sales team and was preparing to launch by the end of the year.
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Tech giants set to launch TV, print, cinema and online ad campaign to market the digital lifestyle.
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Blog: Google now lets advertisers see exactly which web sites their ads appear
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.