Yahoo Sees Smooth Sailing for Panama
562449
By MICHAEL LIEDTKE  SAN FRANCISCO - Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
748909
InfoWorld - Yahoo&#160;is seeking to reassure carriers that it isn&#39;t trying to cut them out of the loop with its mobile content services, even as it rolls out&#160;new mobile services&#160;for customers.
437729
Yahoo Inc. said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited upgrade.
619773
To right its ship, areas on which Yahoo will put more emphasis are display advertising, its publisher network and online partnerships through its newspaper consortium.
503339
InfoWorld - Yahoo Inc. will soon start to fulfill a promise it made to users several months ago to tie its new Web mail service with its instant messaging application.
670411
Yahoo remained coy on Monday as Microsoft publicly touted the virtues of its 44.6-billion-dollar bid to take over the Internet firm and Google maneuvered behind the scenes to thwart it.
91230
Microsoft may mess things up for Flickr, but Yahoo hasn't been so great either.
564487
America Online, the world&#39;s largest Internet service provider on Monday launched an overhauled online shopping center it hopes will help it keep pace with competitive offerings by Yahoo Inc.
298653
Yahoo Inc has been  slow to react to sweeping changes in Web consumer behavior and  online advertising shifts, but it is picking up its pace, its  top executives said on Tuesday.
21865
SAN FRANCISCO -- Just before Google Inc. went public nearly three years ago, Yahoo Inc. Chairman Terry Semel assured a roomful of securities analysts and money managers that his company would remain the Internet's brightest star. To punctuate his high hopes, Frank Sinatra's "The Best Is Yet to Come"...
663194
Yahoo has forged a strategic partnership with more than 150 daily newspapers across the US, the first benefit of which will be a tight integration with Yahoo's HotJobs service.
260749
No! really? Yes! really! Yahoo! Europe is starting a staged upgrade of its sponsored search advertising platform - the project previously known as Panama.â¦
389585
Yahoo Search Marketing Preparing Upgrade to New Platform As Yahoo Search Marketing (Overture) prepares for their relaunch during the forth quarter of this year to their new Yahoo Search Marketing &#8216;Panama&#8217; format, one of the keys to the transition is smoothly bringing campaigns from the current YSM into the new interface. Seems like that is beginning to [...]
653806
Yahoo! has another healthy quarter on the strength of paid search.
479917
Internet powerhouse Yahoo has given its popular Web site a facelift to highlight some of the features that the company has been improving during the past year.
511324
Yahoo balances family-friendly and adult-oriented photos on the same photo-sharing site, with little overlap between the two.
351422
(InfoWorld) - People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic. The click-through rate on Yahoo's search ads increased 5 percent in the week ending Feb. 11 and 9 percent in the week ending Feb. 18, both compared with the week ending Feb. 4, comScore said Monday. The new ranking system went live in the U.S. on Feb. 5. ComScore defines click-through rate as the total number of clicks people make on search-engine ads divided by total search queries. Yahoo's new system assigns rank to pay-per-click search ads by taking into consideration the advertisers' bid amounts plus the ads' relevance to the search query. Previously, Yahoo ranked ads solely based on the amount bid. The new ranking system is part of Yahoo's new search advertising platform, called Panama, which also has a campaign management tool for advertisers that was launched previously. Yahoo has high hopes that Panama will boost its search ad business and allow it to compete better with Google Inc., which has built its empire selling this type of ad. In this model, advertisers choose search query keywords that will trigger the appearance of their ads. The advertisers offer to pay a fee of their choosing whenever a search engine user clicks on their ad, thus the bidding nature of the model. Yahoo's financial performance in the past year has been lackluster, compared with Google's consistently stellar one, and Yahoo executives have acknowledged that their search ad business has been a weak link.