eBay pulls U.S. ads from Google AdWords network
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Online auctioneer eBay Inc. has  pulled its advertising from search company Google Inc.&#39;s  AdWords network in the United States, an eBay spokesman said on  Wednesday.
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LONDON - A US federal court has ruled that Google can continue selling advertising linked to user searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant doing so.
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EBay has pulled all of its paid search ads from Google's AdWords network.
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ESPN Drops Yahoo Contextual Ads for Quigo AdSonar Brian Morrissey at AdWeek reports that ESPN has decided on dropping the Yahoo powered contextual advertising (think high profile Yahoo Publisher Network ads) from its ESPN.com site. According to Brian&#8217;s coverage, ESPN has decided on selling the advertising placements itself. ESPN.com will begin using the Quigo AdSonar system to [...]
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Adwords still stands strong A US retailer has dropped (pdf) a suit against Google which challenged the trademark policy of its keyword advertising system, AdWords. American Blinds &amp; Wallpaper Factory (ABWF) has withdrawn its long-running action against Google.â¦
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Google won a major legal victory today when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.
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eBay has announced that its users no longer will be able to sign in to its Web sites using Passort, Microsoft&#39;s identity-management technology.
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Inside Adsense announces that the recently launched (for beta testing) referral scheme for Adwords advertisers&#8217;Â  products will soon be available to all Adsense publishers in referrals-supported languages. Dubbed as Referrals 2.0, the new scheme allows Adsense publishers to direct traffic from their sites to various advertised products of Adwords clients and earn on a cost-per-action [...]
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InfoWorld - A contrite and repentant Google canceled a party that irked eBay and that a source said led eBay to remove all of its ads from Google&#39;s U.S. network earlier this week.
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eBay has resumed advertising on Google AdWords, a little over a week after it stopped advertising on the site in an apparent retaliatory move over Google's planned protest party at the eBay annual seller's conference in Boston.
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Plus: eBay outlines policy on racist language. [News.com Extra]
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(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
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Google won an important test case in the US yesterday when a federal court judge cleared its practice of selling ads around internet searches conducted for trademarked terms.
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Online auction site eBay has pulled its ads from Google's U.S. search engine site after Google scheduled a party for attendees of eBay's conference in Boston.
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Google will now let Website owners who sell advertising through Googleâs AdSense system to review and reject advertisements they donât find appropriate.
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AOL Europe Drops Overture for Google AdWords  AOL Europe and Google today jointly announced a new multi-year agreement that will provide users of the AOL European services with targeted advertising from Google's AdWords advertisers. What does this mean? IT means when AOL Europe users do searches on AOL Europe, Google Adwords ...
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InfoWorld - EBay&#160;is getting into the radio advertising business, becoming a broker of ad spots and on its way to competing with Google, which provides a similar service.