NBC Optimistic About Olympics Ratings
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Gyms worldwide were dark in anticipation of the Olympic gymnastics competition, NBC's Al Trautwig said this week in a dramatic introduction &#151; then the cameras pulled back to reveal row after row of empty seats in Athens.
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Glitzy cable news network vows to be patient as it hopes recent viewership gains continue. By Kevin D. Thompson. SECAUCUS, NJ -- When you first walk into MSNBC&#39;s massive 5,600-square-foot studios, you&#39;re not
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Greece isn't the only country  seeing low turnout for the 2004 Summer Olympics. About 8  percent fewer U.S. television viewers tuned in, on average, to  Friday's opening ceremonies on broadcaster NBC.
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LOS ANGELES  - As NBC continues its  post-Olympics fall season rollout, the heavily promoted  computer-animated comedy "Father of the Pride" got off to a  modest start in its premiere Tuesday.
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NBC's prime-time Olympic coverage is taped and shaped, the television version of a Reader's Digest condensed book. We get all the US highlights, the big news stories, and a well-edited drama building to the 11 p.m. hour. It's a formula that's been proven to hold an audience and pull ratings. The big downside: You have to stay up until midnight ...
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A successful bid to stage the 2012  Olympic Games would not overstretch London, New York or Paris,  a leading credit rating agency said on Thursday.
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The Evening Standard reports that London will use television coverage from Mondayâs parade of Olympians to convince Olympic leaders of Britainâs enthusiasm to host the 2012 Summer Olympic Games.
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The spectacle in Athens lured 56 million viewers to watch at least some portion of NBC's Friday primetime telecast of the opening ceremonies of the 2004 Summer Olympic Games.
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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NBC Universal, riding high on a Summer Olympics that appears on track to set a record for viewership, will beat early forecasts and turn a profit of &#36;60 million to &#36;70 million for its coverage of the Games from Athens, an NBC executive said on Thursday.
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This weekend&#39;s Live Earth  extravaganza aims to bring awareness of global warming as well  as music to the world, and NBC Universal wants to make sure its  wall-to-wall television coverage doesn&#39;t strike a sour note.
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Boosted by strong results from US gymnasts and swimmers, NBC&#39;s ratings for the Athens Olympics&#39; first four days have topped the disappointing viewership levels of the 2000 Sydney Games.
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LOS ANGELES  Fast National ratings for Monday, Aug. 16, 2004 Michael Phelps&#39; bid to equal Mark Spitz&#39;s record of seven swimming gold medals ended Monday, but NBC continued its strong ratings drive with the Summer Olympics. NBC averaged a 16.4 ...
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Last February in the Olympic Games in Turin, a new discipline of snowboard cross -- "NASCAR on snow" -- proved to be as exciting and TV ratings-worthy as its early billing.
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Numbingly low Nielsen ratings for last week made it clear why NBC this week hired a new team to oversee its prime-time entertainment department.
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NBC's coverage of the Athens Summer Olympics whipped the competition in primetime Wednesday.
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A look at NBC's coverage of the Summer Olympics from Athens: