Red Bullâs Headlong Frozen Dash Is a Crash Course in Marketing
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In addition to sponsoring sports, athletes and teams, Red Bull has created new sports, including Crashed Ice, ostensibly to sell more energy drinks.
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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If you've ever come out of the cinema hankering after a Pepsi, a Whopper burger or a spin in a Mercedes without knowing why, help is at hand.
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How the end of a product turned into a publicity event â and maybe, a new beginning.
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Red Bull is an Austrian company, based at Fuschl am See near Salzburg, close to the German border.
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It's not normal practice for a brand which is a market leader by a distance to rope in a celebrity and that too for the first time since it entered the Indian market.
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Corporate sponsors and ticketed admission are turning a tear-gas filled event into something for the tourist guidebooks
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China Mobile and Focus Media: Domestic titans selling at knock-down prices.
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As you read this, Iâll be winging my way to Prague, where Iâm helping facilitate a two-day CIO round table on IT in emerging markets. Donât worry â itâs not a boondoggle. Just an out-and-back trip (flying coach) â and Iâll probably be too jet-lagged to enjoy the beer.
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1.      Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on ideamarketers dot com for reference. Look at my articles section and you'll find them.    Once you have a kick it press release, go to prweb dot com and sign up for an account. You can send out a press release for $0, but I suggest a $10 to $40 investment on press releases you want to be noticed. The best days to send out a press release are Tuesday  Thursday. Check out what's going on in the media so you can tie in your press release with the headlines. While your press release is an advertisement, you don't want it to be completely written like an advertisement. It's a fine line you need to walk.    A great resource to get the names, addresses and phone numbers of the people you need to contact in both television and print is the Bull Dog Reporter. However, that might be more than you can afford. If you are on a tight budget, Google top newspapers. Go to their websites and find the contact information.    Don't randomly send out your press release. You need to target your release to the specific beat reporter. Sending your music press release to a sports reporter or your computer release to the wedding reporter won't do you any good.   2.      Do public appearances. Nothing will garner more sales or attention than personal contact and word of mouth. Go to your local mall and ask if they will allow you to do a public demonstration in exchange for what you have to offer. If they won't, ask what the costs are and then go to local business to offer them a piece of the action in advertising if they donate money.    There are many other avenues to spread the news: Local supermarkets, libraries, coffee shops, etc. Music can be sung, books can be read, products can be demonstrated and services can be spoken about and validated if you have recommendations from those people who have successfully used your service.    This will help compel those who are listening to want to invest money in you and your talent. People are more likely to buy when they have a personal experience with the product or person. Make sure to invite the media to your event and advertise it to the hilt to ensure a bigger turnout.     Put up flyers, call up your local cable company and find out how much it costs to advertise. Commercials at the local or regional level during prime time will only cost you $30 a spot (approx.).  That's for advertising on VH1, MTV and many other very high profile shows.    Go to a college that has an excellent audio/visual department. Many students will only ask for the price of the film as long as they can keep a copy for their final exam. If you have a larger budget, many professional services will do an entire commercial for $5,000. A great company is Event Management Services. Ask for Marsha Friedman who is the President. 3.      Use the web to its full advantage. Set up shop on the World Wide Web if you havent already done so. Web sites do not guarantee money, but they are an additional source of advertising for you. Join web rings. While I had seen many of my competitor's use this on their web sites, I never joined one. One day I made a decision to do just that and my Christmas web site went from being unseen to the top five for my search string of Christmas with love and other terms. The results showed up in one week.    If you don't know how to create a web site, you can go to your local college as I stated prior. There are also many web sites like webmonkeys that have quite a bit of information to help get you started. Don't waste money on people who promise you top ten ranking at this point.            4.      Donate your time and services sincerely to charitable events. Eventually you'll be able to donate your item or services and get valuable advertising without cost in exchange. Charities that I can personally recommend are the Special Olympics, Make-A-Wish and Saint Jude's Hospital. Many other charities I have worked with are just as wonderful. They need the help and you do too. Why not help someone else and in exchange, you may be able to help your business? 5.      One of the most important tips is to strategically align yourself with other successful entrepreneurs.
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The American dream of Red Bull boss Dietrich Mateschitz has been given wings by his purchase of Jaguar on Monday. The Austrian billionaire has been involved in Formula
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Fordâs fortunes may be less than glittering elsewhere, but in Russia â Europeâs fastest-growing car market â there is reason to celebrate.
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It's never easy accommodating demand for a hot-selling car, as ZF Sachs Suspension Mexico S.A. de C.V. is learning.
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The used-car specialist delivers a growth spiel to Wall Street.
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A Swiss company has a unique business model: seeking out people with suspended driver's licenses and renting cars to them at a discount.
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A new word-of-mouth research firm is attempting to demystify chatter about brands in the offline world.
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Whalesong and joss-stick induced meltdown LogoWatch LogoWatch regulars among you know that the symptoms of rebranding madness (the process by which companies pay suitcases full of cash to Strategy Boutiques who then, high on the scent of joss-sticks and to the distant sound of whalesong, fearlessly redefine the corporate brand frontage paradigm) range from light motivational slogan generation (Accelerate Convergence!), to full-blown infection wherein thousands of hours are expended at the flipchart flowcharting the company logo to better express the "value proposition it represents to constituents".â¦