A Boost to Big Advertisers, Maybe Not to Smaller Ones
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Microsoft's bid for Yahoo could provide more choice for big online advertisers living in a Google-centric universe but could hurt small- and mid-sized Internet publishers by taking away one of their options for selling ads on their Web sites.
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The advertising market will be stronger in 2005 than previously thought, ad industry experts say.
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In the world of online radio, a fraction of a penny can make a difference.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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It's a matter of selling additional services to subscribers.
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Moves by The New York Post and The Daily News reflect the vigor of community weeklies, which are gaining ad revenue and circulation.
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The company looks to strengthen its already substantial advertising network by adding text message ads to its portfolio.
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Looking back on a year of advertising innovation
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While most major networks have joined the rush to integrate advertisers in their programming in exchange for fees or purchases of more commercial slots, HBO stands out as an anomaly.
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For an investor, being creative and going the extra mile can sometimes lead to big profits.
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Thanks to technological advances, it may be easier today to pull off the impression that a company is bigger.
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Tens of thousands of web publishers are too small to show up on industry-standard traffic reports, so they can't attract advertisers. But I/Pro, a small traffic-auditing firm, says it can change all that. Commentary by Adam L. Penenberg.
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While Microsoft's Yahoo bid could help big online advertisers, smaller firms could face a crunch.
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Research suggests that retailers can use targeted ads to make even those who resist purchases more likely to buy.
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Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
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Its new ad campaign may not be focused on the right people.
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The market for search advertising has been growing rapidly, and the competition has increased among search engines.