Understanding Search Engine Models
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Understanding Search Engine Models  To understand search engines and search engine marketing, one must first understand the search engine model. There are two fundamentally different types of search engine back ends: site directories and spidering search engines. Site directory databases are built by a person manually inputting data about websites. Most ...
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Search Engine Strategies, in all of its success and growth, is an amazing conference circuit attracting many from the worlds of SEO, search marketing, media buying, public relations and all types of businesses to its seminars. But at times, the amount of people, information and networking can be overwhleming and if you&#8217;ve attended enough SES&#8217;s and [...]
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PHPClasses.org has reviewed a new book today - "Professional Search Engine Optimization with PHP" from Wrox Publishing by Jaimie Sirovich and Cristian Darie.    This is a topic about which there is a lot to say, starting from the Google page rank algorithm, and what to do, as well what you should not do, to have your sites optimized to attract as many visitors as possible using search engine sites.   That is precisely the main topic of the book "Professional Search Engine Optimization with PHP". Despite the title mentions PHP, most of the knowledge presented in this book applies to all kinds of sites, independently if they are served by PHP code or not.    Manuel notes that the "PHP part" mostly has to do with the creation of dynamic sites and working with current PHP applications (like WordPress) to make them more search engine friendly.   Overall, this is an excellent book search engine optimization - SEO. It is very complete. [...] Whether or not you are familiar with the subject, if you are looking for good a book to learn all you need to know about SEO, this may be an excellent choice.
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How the right tools can create a solid search strategy.
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After rocky road to public offering, search engine proceeds--but what will it do with its windfall?
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Many of the top Search Engines have posted their top searches of 2004. As many search engines revealed, World Wrestling Entertainment barely made some lists; others not at all.
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The search engine sometimes plays "tricks" with its secret page-ranking algorithm.
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The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
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A new open-source search engine lets users vote on results.
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Jimmy Wales, the founder of Wikipedia once said, &#8220;Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.&#8221; And while he&#8217;s dabbling with the concept of an open-source search engine, Dr. Riza C Berkan of Hakia.com believes the fix is in the semantics.  The CEO and founder of the &#8220;meanings&#8221; [...]
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Will the search engine leviathan end the hunt for a commercial hybrid? In Autopia.
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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Links to this week's topics from search engine forums across the web: The Great SEO Myths of our Time - Let's Test Hijacking A Google Listing - Internet Searches Getting Re-directed - Search Engines Offering SEO Services? - Shopping Search Arrives as an Important Vertical - Is Having A Yahoo Directory Listing A Hindrance? - Google Not Reporting All Backlinks
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Plus: Is Microsoft search engine crawling Google? [News.com Extra]
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Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming
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As a web developer, it's important to know how search engines work. While the details are complex, we'll look into the basics of crawler-based search engines (this involves a certain amount of speculation as the exact calculations are a closely guarded secret). By Lee Underwood. 0909