Home-Brew IPod Ad Opens Eyes
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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As Apple's iPod moves fast into the mainstream, many users shun the telltale white earbuds. Behold the closet iPod lover, some of whom are not too keen on the growing hordes of plebes with new iPods. By Leander Kahney.
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The answer to the iPod owner's hi-fi dreams? Review On paper, Digital Lifestyle Outfitters' HomeDock Music Remote is an iPod owner's dreams come true. It allows you to control your iPod's playback through your hi-fi via a remote control. Sounds good, and DLO got it 95 per cent right. But that last five per cent makes all the difference and will have you tearing your hair out and stamping around the house shouting: "Oh Lord, why vex your people thus?"â¦
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&#147;I just received my sixth, an iPod photo, and if I loved my iPod before, I really love it now,&#148; writes Bob LeVitus for the Houston Chronicle. &#147;The new iPod photo stores not only your songs, but also your digital pictures. The 2-inch color display is the best little color display I&#146;ve seen, and I&#146;ve heard many remarks about its clarity and rich, saturated images. Photos look amazing, and iPod photo stores and displays album art for songs which have cover art available.&#148; [Nov 23]
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Ads and adware have a new way to get on your computer--through files that appear to be music and video.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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eBay launches a new marketing campaign that hits close to home.
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After touting the features distinguishing the new MP3 players tempting holiday shoppers this yearâ âvivid color screens,â âtouch screen controls,â âwireless connectivityââKim Komando (USA Today) puts iPod touch at the top of her list. After all, it âplays photos, videos, and music. You can download songs from Appleâs iTunes directly onto the player.â It features a âfull-featured Web browser for surfing the Net,â and âyou can even watch videos on YouTube.â
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NEW YORK (Billboard) - The next wave of iPod competitors is  coming.
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(MENAFN) Sales of the revolutionary music player iPod touted by teens and more mature music listeners across the country, have exploded in recently, AFP reported.
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There are more ways to cook an egg than to use an iPod... for now. The latest reports indicate that the digital music player's fans are coming up with all sorts of unexpected uses for this year's holiday gift phenomenon. -washingtonpost.com
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White headphones linked to an iPod are key to Apple Inc.'s wildly successful advertising campaign for the digital music players, but San Francisco's rail system is warning commuters in Apple's own backyard they may also serve as a magnet for thieves.
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Ad Infuse serves up first video ads for iPhone.
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iGuess it was the advertisement for the $89 iLamp that sent me over the edge. "Turn the knob once to use the desk lamp," the promotional copy read. "Twice to hear tunes from your iPod or MP3 player through hi-fidelity speakers; three times to do both at once."
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Since Apple Computer Inc. introduced the iPod in 2001, competitors have been scrambling to match the simplicity and style of the popular digital music player. But try as they might, the original just keeps getting better.
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A startup claims to read people's minds while they view ads.
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The buzz over Apple Computer&#39;s next iPod music player has reached a fevered pitch after one web site posted details and a mock up drawing of the new device, which stores