Online advertisers soar at Yell
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Telephone directory publisher Yell sees the number of advertisers on its website increase.
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Blog: Marchex launches local yellow pages Web sites with targeted ads.
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Blogs are popping up all over, and e-mails are being written fast, furiously, and passionately.
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Welcome to the brave new world of interactive Web advertising.
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The online bellwether rings up a fivefold spike in quarterly profits with a little help from the enemy.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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New interactive ad format would give advertisers new ways to reach users online.
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Major Internet sites are showing a growing interest in the advertising business, and traditional ad firms are starting to worry.
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With 75 percent of Americans online today, the Internet has come of age as a reach medium, and a new report suggests that advertisers need to understand how a Web site's audience builds over time and adjust their buys accordingly.
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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GuruNet's stock is soaring on the hopes that a new product will score with Web users.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Procter & Gamble is looking to push the advertising envelope with new viral campaigns online.
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High-flying Internet retailer Overstock.com (OSTK:Nasdaq - news - research) continues to find believers, drumming up enough demand to sell a bigger-than-expected slug of new stock and convertible bonds in separate offerings.
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The presidential ad war online is beginning to look more like a skirmish.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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Online social networking websites saw their ranks swell and values soar this year as everyone from moody teenagers and mellow music lovers to mate-seeking seniors joined online communities.