Google and Ad Conglomerate Teaming Up
159086
Publicis Groupe, the advertising conglomerate, and Google, the Internet giant, said they would jointly develop an innovative approach to digital advertising.
140244
Advertising and media executives said that Google has become so dominant in the online advertising market that a combined Microsoft and Yahoo might be the only way to produce a legitimate competitor.
317348
Google Inc.&#39;s proposed merger with online advertising server DoubleClick Inc. would create a giant that would control a huge portion of online advertising and hurt the Internet, opponents of the deal told U.S. lawmakers Thursday.
438100
STANFORD, Calif. --(Business Wire)-- Dec. 14, 2004 -- Stanford University today announced an ambitious plan to cooperate with Google Inc.
26229
Online advertising mastermind Google and business software specialist Intuit announced they have teamed-up to tempt small businesses into seeking customers on the Internet.
537831
Google wins the deal to provide pay-per-click text ads for CNN.com.
176365
Google Inc. has formed a partnership with Capgemini SA, which will provide IT services to large businesses that adopt the Google Apps Premier Edition hosted suite of collaboration and communication software.
557839
Oil comany Chevron and leading carriers AT&T, Verizon want to join the bidders, which include Google.
748689
Hoping to finally become profitable, online social-networking pioneer Friendster Inc. is joining the crowd of Web sites that rely on Internet search leader Google Inc. for a large piece of their advertising.
679676
Google Inc.  is working with  Dow Jones & Co. Inc. , Conde Nast, Sony BMG   Music Entertainment and other large content companies to  syndicate their video content on other Web sites, the New York  Times reported on Monday.
193671
BERKELEY, California  - Web search leader Google  Inc.  and marketing software maker Salesforce.com Inc.   said on Tuesday they have jointly developed a new  product that lets Google advertising be resold using Salesforce  software, as part of a wide-ranging alliance.
547639
The New York Times Co. and Internet job search firm Monster Worldwide Inc. formed an alliance to sell help-wanted advertising, hoping to combine Monster's national brand with the local market penetration of Times Co. newspapers, including The Boston Globe.
740512
Today in Google&#8217;s Public Policy Blog, Alex Kinnear, Group Product Manager traces the history why Google decided on buying out ad serving company, Double Click. The controversial buyout plan got Google receiving some flak from search engine competitors. Microsoft for one was not happy about the deal. After tracing back the history of ad serving and [...]
624597
Software giant makes bid in an attempt to challenge growing might of Google
763446
(InfoWorld) - Google's proposed merger with online advertising server DoubleClick would create a giant that would control a huge portion of online advertising and hurt the Internet, opponents of the deal told U.S. lawmakers Thursday. The merger, proposed in April, would create "extreme market concentration," said Scott Cleland, chairman of Netcompetition.org, an advocacy group representing large broadband providers. The merger would leave online advertisers with "no real competitive choice," he told the Senate Judiciary Committee's Subcommittee on Antitrust, Competition Policy and Consumer Rights. Microsoft general counsel Brad Smith argued that the marriage of Google and DoubleClick will allow Google to control 70 percent of the search-based advertising market and 80 percent of the online display advertising market. Smith, whose company is still under court supervision for its ownÂ 2002 antitrust settlement with the U.S. government, suggested regulators should reject the Google-DoubleClick merge on antitrust grounds. "What are the economic consequences of allowing the largest company in online advertising to acquire its most significant competitor?" Smith said. "If Google and DoubleClick are allowed to merge, Google will become the overwhelmingly dominant pipeline for all forms of online advertising." But David Drummond, Google's chief legal officer, argued that DoubleClick has a different business model than Google. "We are confident that our purchase of DoubleClick does not raise antitrust issues because of one simple fact: Google and DoubleClick do not compete with each other," he said. "DoubleClick does not buy ads, sell ads, or buy or sell advertising space. We sell ads, DoubleClick delivers ads." Microsoft's estimates of Google and DoubleClick controlling 80 percent of the display ad market is a "made-up number," Drummond added. A little more than a month afterÂ Google announced plans to acquire DoubleClick for $3.1 billion, Microsoft announced that it would saidÂ acquire aQuantive, a digital marketing services agency, for $6 billion.Â YahooÂ andÂ AOLÂ have recently announced their own acquisitions in the online advertising space. Cleland argued that the Google-DoubleClick deal represents the biggest threat to competition in online advertising. He called the U.S. government's antitrust review "a watershed moment for Internet competition." Google's own "uniquely monopolistic" mission statement says it wants to "organize the world's information," Cleland added. "No other entity currently has such a naked ambition to control or effectively corner the market for any of the world's commodities, let alone all the world's information," he said. In addition to the antitrust issues raised at the hearing, Marc Rotenberg, president of the Electronic Privacy Information Center, voiced concerns that the merger will have a huge effect on consumer privacy. The combined company would control a huge database of customer data, Rotenberg said. Regulators in the United States, Canada, Australia, and Europe "appear to be in agreement that there is no merger that poses a more significant threat to online privacy than Google's proposed acquisition of DoubleClick," Rotenberg said. "This is going to be a real problem for the Internet if it's allowed to go forward." Google believes "deeply in protecting online users' privacy," Drummond answered. Google has announced plans to make IP addresses and cookies anonymous, and the company is working on several other privacy initiatives, he said. Senator Orrin Hatch, a Utah Republican, asked Google's Drummond how the company can complain about the lack of broadband providers when its merger could create a dominant Internet advertising provider. Companies wishing to advertise online have "many, many choices," Drummond said, while most consumers have the choice of one or two broadband providers. But Hatch also suggested to Microsoft's Smith that Google could lose advertising market share if a better search engine comes along. "Where is the antitrust problem?" he said. "Why not just build a better product?" The online advertising market is consolidating rapidly, Smith said. Companies wishing to advertise online will soon be left with one to three choices, he predicted.
195467
Google Inc  and television ratings company Nielsen will announce a multi-year deal on Wednesday to provide demographic data to Google's system for selling television advertising.
125870
The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.