SUPER BOWL ADS PRICIER
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October 12, 2004 -- THE asking price of a TV commercial on next year&#39;s Super Bowl is going up again. Fox, which has the rights to football&#39;s ratings-busting showcase, is seeking a record $2.
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Frito-Lay and Chevrolet are holding ad-making contests, with winners getting their spots used as part of Super Bowl XLI campaigns.
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By Michele Chandler, San Jose Mercury News, Calif.  Feb. 3--Sales of flat-screen TVs, beer, dip and chips are brisk in advance of this weekend's Super Bowl.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.
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Very preliminary findings from 49 of the nation's biggest markets showed that ratings for this year's Super Bowl, with the New York Giants' thrilling win over the New England Patriots, were up 6 percent over last year's big game, according to Nielsen Media Research on Monday.
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The brand value of the NFL's Super Bowl tops that of any other sports fest.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.
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WE CALL FOOTBALL a game. But Super Bowl Sunday reminds us that the National Football League is big business. A minute of advertising time goes for more than $4 million. Winning the game means big dollars and enormously lucrative opportunities for coaches and players.
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Thanks to a longer shelf life on the Internet, the stakes have risen for marketers that decide to buy Super Bowl spots.
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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According to industry reports, Toshiba has invested nearly $3 million for a 30-second advertising spot in Sunday's Super Bowl. The company plans to use the spot to highlight its lineup of low-priced HD-DVD players.
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Leave it to the NFL to reward NBC for buying into Sunday night by giving it an opener with a twist. Spend a few billion dollars and you, too, can make a family squirm.
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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Branding can mean offering premium services--for a price.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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The Super Bowl may be four months away but ad sales are already hotter than Janet Jackson at last year&#39;s halftime show. Fox, which will broadcast the big game on Feb. 6, has sold out two