Yahoo Search Marketing âMarketplace Designâ Ranking Launches Today
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Yahoo Search Marketing has upgraded their ad ranking system from an auction bidding model to their Marketplace Design system which takes into account :  Advertiser clickthru history Expected click thru rates An advertisement&#8217;s Quality Index to rank ads based upon bids &#038; quality Bid or Click Price Historical click-through data Whether the query word/phrase appears in the title Keyword in URL Landing Page [...]
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Internet media company Yahoo Inc.  on Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
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Yahoo has said that it would soon begin testing a search engine called FareChase that allows travel shoppers to compare prices. The site, available to the general public since late Tuesday is meant to help
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Following a recent industry trend, Internet giant Yahoo Inc. is adding new search engine tools that will enable users to create personal folders and share their favorite links with others.
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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(InfoWorld) - Yahoo Inc. ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the United States and United Kingdom. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms. The full beta test follows limited trials in the two countries as well as a broader rollout in Japan, said Michael Bayle, senior director of monetization at Yahoo. The company plans to gradually expand the search terms involved. Both Yahoo and Google Inc. are working to expand their lucrative search advertising businesses to the still-emerging mobile Web. The challenges include creating a good user interface on a wide variety of phones and determining the value of a consumer's click on a mobile search result. But the rewards may be rich from the billions of cell phones in the world, said Greg Sterling, principal analyst at Sterling Market Intelligence, in Oakland, California. "It's just an enormous opportunity, and the needs of mobile users are more immediate in most cases than those on the Internet," Sterling said. In Japan, mobile search ads have commanded higher prices than those on the Web, Yahoo's Bayle said. Because of limited screen space and network speed, users generally won't see as many sponsored links on their phones as they do on the Web, according to Bayle. Yahoo may place one paid link at the top of the results list and sprinkle in a few more farther down, he said. But where it makes sense, such as when a user searches for "car rental," there may be more paid results, he added. The ads will behave differently, too, because many companies don't have a mobile Web page. Clicking on a link generally will take the user to a WAP (wireless application protocol) page created by either the vendor or Yahoo, Bayle said. That may be a full mobile commerce page or just one that gives a store location or a button to place a call to the merchant. The paid search results represent the first ads on Yahoo's mobile presence, which includes mail, messenger, news and other content, Bayle said. Analyst Sterling thinks it's likely to be the first step toward a wide variety of mobile Web advertising that includes banner ads, coupons and other elements. Google Inc. also is venturing into paid mobile search, he said. "It represents the mainstreaming of... advertising in the mobile environment," Sterling said. Consumers probably will respond well to mobile advertising as long as it's relevant to them and there isn't too much of it, he said.ADVERTISEMENTMAKE SOA REAL WITH IBM WEBSPHERE PODCASTStreamline processes and maximize efficiency within a proven service oriented architecture. Take back control of your business processes with IBM WebSphere.
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More on Yahoo Search Ads &#038; PayPal Icons Today it was spotted that Yahoo Search Marketing is testing Google Checkout style PayPal Shopping Cart icons on some of the eBay.com advertisements in Yahoo Search results. The sighting generated some buzz in the search marketing world as the icons do not only show that the Yahoo eBay [...]
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Yahoo announced new online advertising tools that could give the company an edge against its competition. The tools rely on what is called &quot;behavioral targeting&quot; to make display ads more relevant.
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Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, announced yesterday the availability of the My Yahoo! Search beta (http://next.
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SUNNYVALE, Calif. - Following a recent industry trend, Internet giant Yahoo Inc. is adding new search engine tools that will enable users to create personal folders and share their favorite links with others.
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People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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Ask JeevesÂ will launch a test version of its desktop search tool on Wednesday, following the launch of similar tools by rivals MicrosoftÂ on Monday and GoogleÂ  in October, and ahead of expected entries from America OnlineÂ (AOL) and Yahoo.
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comScore has released some data which shows significant gains in the amount of search advertisements which were clicked during the first week of the new Yahoo Search Marketing Panama ranking &#038; Quality Index roll out. The overall Yahoo Search Marketing click thru rate rose from 10.1% to 11.1% two weeks after the launch.  Reuters adds: Data collected [...]
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New Design for My Yahoo Adds Screen Real Estate  Yahoo is now allowing My Yahoo users to test out the new My Yahoo layout. Yahoo! lists the new features to be found at the new My Yahoo here. Jeremy Zawodny has some great information on this in his entry named New ...
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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ThomasB2B.com LLC will officially launch on Monday a new online advertising network which is modeled after general-purpose ones from the likes of Yahoo Inc.'s Overture and Google Inc. but which differs in two key aspects: first, it is focused exclusively on the business-to-business market; and second, it matches ads with search queries and content through predefined categories, not keywords.
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SAN FRANCISCO  - Internet media company Yahoo Inc.  on Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.