Bloggers have sway in Google for brand name searches
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Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for a number of reasons.
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Domain Names Still Important Despite Search Engine Popularity  A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant. &#8220;That is not true,&#8221; asserts psychologist Susan D. Griffith, Ph.D. &#8220;As in other areas of branding, names are everything, and memorable names on ...
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We tested five free and low-cost blogging platforms, and named Google's Blogger our top pick.
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As a literary reporter, I spend most of my waking hours tracking people down and trying to connect the dots. Which is to say, Iâm a Google addict. In recent years, tons of ink has been spilled about Google â as a business model, as an intellectual phenomenon and as a way of reflecting on [...].
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Keeping up with newly issued patents for search-related technology can help you spot emerging trends and potentially new competitors to the existing major web search players.
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You know the name, but Google's probably not your first thought when pondering hosted security options. But a spate of recent buys indicates the company has serious designs on the space.
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By Michael LiedtkeSAN FRANCISCO, Associated Press  INTERNET search leader Google Inc.
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Amazon joined the search engine market with its new company A9.com (see our coverage) that offers a personalized search engine. Not to be outdone, Yahoo!
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
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Google Inc. is seeking user feedback as it experiments with new views of its search results.
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Google is experimenting with different ways to serve up search results. But will any of them stick?
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Google Inc.'s Blogger service has been generating a steady stream of complaints from users this year.
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Over at Search Engine Watch Forums, a member asks about Ask.com&#8217;s Sponsored Listings and the quality of traffic coming from them. Seems that results are ranging based upon quality of the keywords chosen and campaign targeting, here are some of the responses in the mix: We get decent results from Ask. However, it takes some work. You [...]
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In addition to paid search, retailers should pay attention to SEO and shopping search engines, according to a new study from TrafficLeader.
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Blogs Are Great for Search Engine Ranking  Blogs have had a profound effect on communications and marketing since their development and early adoption but are still a mystery to many. According to Google Definitions (enter: define:Blog into Google search window), Blogs can be several things to different people but the simplest ...
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One of the many fond memories I&#8217;ll have of Search Engine Strategies Chicago was Liana Evans and her HatBait.com campaign. Liana could be seen around the conference, parties and bars with a selection of wild hats, a HatBait &#8220;link&#8221; (sign) and camera, capturing different search engine personalities and their HatBait.com photos.  Liana, of Search Marketing Gurus, [...]