Ads That Zap the Viewers
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I was hungry and it had started to rain when my mobile phone buzzed to tell me I could now buy sugar in a hermetically sealed packet. A picture on my phone's screen of a goldfish swimming past the cheery new packaging drove the point home.
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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TITLES: Clinton ad: "Ideas." Obama ad: "Anything Radio."
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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Glimpses of advertising are now being tallied down to the second.
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As games steal eyeballs from movies and television, they are becoming dotted with product placements.
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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Its new ad campaign may not be focused on the right people.
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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The service famous for helping TV watchers skip advertisements gets ready to lard viewers' queues with interactive commercial messages.
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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NEW YORK (Billboard) - Nike's latest TV advertisement is an   emotional workout.
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By PAT KANE  Anyone who has visited a major website recently has surely seen the new batch of "Mac vs. PC" ads.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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The digital roadside advertisements are springing up around the US, raising safety concerns.
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Tiny files called âcookiesâ are the lifeblood of online advertising.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.