Plain White T&#39;s revive the name game
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There was a time when girls&#39;  names ruled the Hot 100. In 1962, Tommy Roe&#39;s &quot;Sheila&quot; was  succeeded by the Four Seasons&#39; &quot;Sherry.&quot; But it&#39;s become much  rarer to see a girl&#39;s name in the No. 1 spot.
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Check out the new Thums Up ad featuring the star.
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Terrell Owens has been called a lot of names -- most recently, the heedless heathen whose staged embrace of a naked actress signified the nation&#39;s moral decline.
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By Scott Streater, Fort Worth Star-Telegram, Texas  Feb.
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The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
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The CAPS community is bullish for under-the-radar tech names.
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By Adam Lynn and Debby Abe, The News Tribune, Tacoma, Wash.  Sep.
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By Terry Lee Goodrich, Fort Worth Star-Telegram, Texas  Feb.
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It wasn&#39;ta name. It belonged on a license plate. But Y4145 identified Bernard Hopkins for nearly five years. In some ways, it still does.
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'Anchoring and meditative' colour of the year In case you thought common-sense outfits like Pantone - the "global authority on colour" - were immune to rebranding madness, symptomised by the overwhelming desire to give forth in Strategy Boutique Newspeak, it's our sad duty to bring to your attention this announcement regarding the company's "colour of the year":â¦
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It was like playing dress-up. The pure white baseball pants. The matching jersey. The cap. The logo. The "B."
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Veterans warn there's brand power in those initials
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By Christina M. Woods, The Wichita Eagle, Kan.  Feb.
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The wait for a baseball team is over. The debate over the name begins. With the Montreal Expos headed to the nation&#39;s capital, ideas for a suitable nickname for a baseball team at the seat
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B aseball&#39;s dirty little secret is leaking out all over now. Steroids known as the &quot;clear&quot; and the &quot;cream&quot; have gushed into the news, staining the reputations of stars such as Barry Bonds and Jason Giambi, and
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Toyota isn't the only company facing a naming debacle
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By By Melanie Sill, The News & Observer, Raleigh, N.C.  Jun.