Apple slashes iPhone price
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Apple Inc  on Wednesday  said the company was cutting the price of its iPhone and was on  track to sell one million phones before the end of September.
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Apple Inc sharply cut the price  of its iPhone on Wednesday and revamped its full iPod line,  including adding a model with a touch screen that can browse  the Web and buy songs wirelessly.
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(InfoWorld) - Apple CEO Steve Jobs Thursday afternoon responded to a flood of complaints from existing iPhone owners over Wednesday's $200 price cut by promising the company would issue a $100 credit to anyone who bought an iPhone before the change. "I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale," Jobs said in a statement posted to the Apple Web site. In the open letter addressed to "all iPhone customers," Jobs defended the price cut, saying "now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season." He also echoed -- albeit in more circumspect language -- comments made Wednesday in an interview with reporters from USA Today in which he told disgruntled owners "that's what happens in technology." "There is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever," Jobs said Thursday. "This is life in the technology lane." But he tacitly acknowledged that Apple had stumbled. "We need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price," Jobs said in the letter. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these." All current iPhone owners with the exception of those eligible for other rebates -- people who purchased an iPhone in the last 14 days, for example, can return it for a refund, minus a 10 percent restocking fee -- will be issued a $100 credit good either at Apple's own retail stores or its online shop, said Jobs. Details were not available, but he promised they would be posted to the Apple site next week. "We want to do the right thing for our valued iPhone customers," he concluded. "We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple." Apple's change of heart was in reaction to the overwhelmingly negative comments that iPhone owners posted to the company's own message forums -- and forums at other Web sites --Â  starting just minutes after the price change announcement Wednesday.
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Apple Inc  sharply cut  the price of its iPhone on Wednesday and revamped its full iPod  line, including adding a model with a touch screen that can  browse the Web and buy songs wirelessly.
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That controversial price cut on the iPhone paid off in big numbers for Apple in the quarter ending Sept. 29. The company announced as well that it set a new sales record for the Macintosh, wowing analysts.
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Coming too soon at too low a price Apple will release a second-generation, lower cost iPhone in September for an iPod-like price of $249-299 - if a Chinese-language newspaper report citing Taiwanese industry moles is to be believed, that is.â¦
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What companies should have learned from the alarming iPhone price cut.
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High-definition on-demand service Vudu has announced it is slashing its price for its console by 25 percent, perhaps in response to Apple TV's having replenished its own value proposition.
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Blog: AT&T has released pricing information for the new iPhone, with plans starting at $60 per month.
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Responding to angry customers upset about yesterday's $200 iPhone price cut, Apple Inc. CEO Steve Jobs today announced that the company would give early iPhone buyers a $100 credit.
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Apple on Wednesday cut the price of its hot-selling iPhones and unveiled a revamped iPod line starring a new model that mirrors the design of its innovative touch-screen mobile telephones.
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As the iPhone ascends, Apple contemplates yet another price cut.
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Apple Inc  said on Monday it  has sold its one-millionth iPhone, just days after it cut the  price of its smartphone by $200.
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Apple Inc sharply cut the price of its iPhone on Wednesday and revamped its full iPod line, including adding a model with a touch screen that can browse the Web and buy songs wirelessly.
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When you add the total cost of the required 2-year contract to the base price of the Apple iPhone, its true cost is between approximately $2,000 and $6,000.
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At the same time it cut the price of its 1Gb iPod shuffle to $49, Apple Inc. also announced plans to launch a $69 2GB model later this month.
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Apple Inc&#39;s hefty iPhone price cut  pits it in direct competition with handsets from Motorola Inc  and Palm Inc, which are struggling to convince Wall Street they  can turn around their aging brands.