NBC Sports boosts fantasy sports coverage
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NEW YORK  - The week the regular-season   "Sunday Night Football" debuts, NBC Sports will transform its   Web site to include more fantasy sports and in-depth football   coverage with a new online editorial team.
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The NBC television network is showing the equivalent of five Olympics in its blanket coverage of the Athens games, offering some 1,210 hours of footage to keep sports fans glued to their sets.
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NBC Universal expects to book higher  advance advertising for its television programs this year and  better-than-forecast digital revenue as it expands into new  outlets, its top executive said on Thursday.
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After a pennant race and postseason dotted with reversed rulings, baseball will get another chance to see who else wants to give replay a look. The topic is on the agenda for Thursday at the GM meetings. And there seems to be growing support among teams to join the NFL, NBA and NHL in using instant replay on calls such as fair or foul and homer or not, but definitely not balls and strikes.
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NBC Universal said some of its news, entertainment, and sports television programming will be available for use on blogs, social network profiles, and the like as widgets.
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NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage. Sunday's 4 1/2-hour broadcast was last week's most-watched show, winning NBC a huge audience of 25.8 million viewers and a 26 percent share of all the evening's viewers.
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Whether they're rooting for him or against him, fans might get to see a lot of Barry Bonds on television. Fox and ESPN are discussing the possibility of expanding coverage of Bonds as he approaches Hank Aaron's home run mark of 755, anticipating viewers will tune in &#151; out of admiration, curiosity or contempt.
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Fans of American football who are too busy to watch every game may enjoy the latest edition of Cyberlink Corp.&#39;s MagicSports software.
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Rising demand for star sportswriters, driven by rising television and Internet revenue, is leading to intense competition to hire talent.
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The NBA extended its  national TV package with ESPN/ABC and TNT on Wednesday,  including a bevy of new-media rights in one of the clearest  signs yet of the growing power of digital media in the sports  world.
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The NFL moved to speed up its draft on Tuesday during owners' meetings at which it also discussed having the Buffalo Bills play regular season games in Toronto, expanding the reach of the NFL Network and moving the Pro Bowl.
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NEW YORK  - NBC lapped the primetime competition Tuesday as its Olympics coverage averaged 29.3 million viewers to second-ranked CBS&#39; 8.2 million.
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NEW YORK  - Boosted by a Dallas Cowboys-Chicago Bears matchup on "Sunday Night Football," NBC won Sunday night's primetime against season premieres on CBS and Fox.
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NEW YORK  - Retired New York Giants running back Tiki Barber will join NBC Universal's broadcast team, working for both NBC Sports as an analyst and NBC News as a contributor to "Today."
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NEW YORK (Sports Network) - The New York Mets won the  popular Carlos Beltran sweepstakes this week and introduced  their new star outfielder during a Tuesday morning press  conference.
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The closest points finish in history registered in the ratings, amounting to an unexpected bonus for NBC. Contract talks are expected to start late next year.
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NBC Sports and Web broadcaster   MediaZone will announce on Wednesday a joint Internet sports   channel offering viewers of a broader array of sports events   worldwide, from rugby to big-wave surfing.