Warner Bros to back Blu-ray DVD format exclusively
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Time Warner Inc's   Warner Bros studio on Friday said it would exclusively release  high-definition DVDs in Sony Corp's (6758.T) Blu-ray format,  dealing a big blow to Toshiba Corp's (6502.T) rival HD DVD  technology.
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In the ongoing format battle between Blu-ray and HD-DVD, the main focus has been on consumer applications, and in particular, the home movie market. This week, in fact, Blockbuster announced plans to increase the availability of Blu-ray discs in its stores. The video rental company said that customers were favoring the Sony-backed format over the Toshiba-sponsored HD-DVD, leaving many quick to suggest that this marks the beginning of the end of the latest format war.
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The online movie rental service's choice to go exclusively Blu-ray doesn't bode well for the embattled HD DVD format.
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Toshiba Corp insisted on Sunday that  its HD DVD high-definition video format is far from dead  despite being dealt a major setback by Warner Bros studio's  decision to exclusively back Sony Corp's rival Blu-ray  technology.
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Persuaded by the fact that four major studios have endorsed Sony's Blu-ray high-def DVD technology, the online movie renter says it will offer only Blu-ray discs from now on.
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The high-definition DVD format war  has not been won, at least not in the minds of the retailers.  Last week, Time Warner Inc's  Warner Bros studio said it  would exclusively release high-definition DVDs in Blu-ray  format instead of Toshiba Corp's  competing HD DVD  technology.
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The Blu-ray format has gained the upper hand in the battle for next-generation DVD supremacy, Japanese press said Sunday, after Warner Bros. said it would only support the technology developed by Sony.
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Warner Bros. Entertainment said Friday it will release high-definition DVDs only in the Blu-ray disc format, becoming the latest studio to reject the rival HD DVD technology and further complicating the high-definition landscape for consumers.
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A report says that NBC Universal and Paramount are backing away from their exclusive commitment in the wake of Warner Brothersâ endorsement of the rival Blu-ray format.
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With Hollywood studios still split over competing formats for high-definition DVDs, Warner Bros. will delay the launch of a dual-format disc until next year.
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In a move that could upset the balance between the competing high-definition disc formats yet again, Warner Home Video today said that it is switching its allegiance entirely to the Blu-ray camp, in an effort to reduce confusion.
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Hollywoodâs squabble over which of two technologies will replace standard DVDs skewed in the direction of Sony Corporation on Friday, with Warner Brothers casting the deciding vote.
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Wal-Mart Stores Inc on Friday said it plans to exclusively back the Blu-ray high definition movie format, the latest blow to the rival HD DVD camp backed by Toshiba Corp.
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In a shocking response to news today that Warner Bros. would make its high-definition movie releases only available on Blu-ray, the HD DVD Promotional Group has canceled its Sunday press conference at CES, and its meetings with the press.
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Warner Bros. Entertainment said yesterday that it will release high-definition movie discs only in the Blu-ray format, rejecting the rival HD DVD format and creating another complication for consumers.
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Active Archive Appliance Enterprise Edition drops DVD technology for Blu-ray support.
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Toshiba Corp  said on Sunday its HD DVD high-definition video format is not dead despite being dealt a big setback by Warner Bros studio's decision to exclusively back Sony Corp's  rival Blu-ray technology.