Whatâs Offline: Creating Brand You
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Looking to stand out â or at least stay employed â in the current deteriorating economy? Judith Sills, a psychologist, suggests becoming your own brand.
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Paul Abrahams' comparison of blogs with the CB radio fad may or may not prove to be right, but too many of us are missing the wider influence of user-generated media.   It is not just bloggers who are influencing corporate reputations online.
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I've been saying this ever since I started blogging.  When you have a product to announce, start a blog (if you don't already have one) and announce it. Before there were blogs, I wished Infoworld or PC Week would give space to the lead developer of the product, whether he or she is a marketer or technical, even the CEO if they wouldn't assign a former reporter or ad guy to write it, and tell us what you meant when you designed this product. Who were you thinking of and what would they do with it. And where does it go? What does 2.0 look like if it's 1.0 or 3.0 if it's 2.0.  I like it when people like Zuckerberg, Andreessen or Canter write a blog post that tells you without pulling any punches what the intent of the product is, in their own words. I'd like to hear what they said to the team that worked on it. I'd like to use my imagination. That's why I don't like Steve Jobs' keynotes, he's telling you what Eddie Haskell would say about the product to Mrs. Cleaver. You never get the intent when it's filtered by the press. And many of the people that call themselves bloggers, love them and bless them, aren't anything like bloggers, and they're everything like the bored hired writers that used to work at CNET and Fortune. In fact, many of them are exactly like them (because they are them).  We live in the age of DIY, that means if you have something to say, just say it. PS: Here's a picture of three child actors from Leave It To Beaver, taken when they're in their fifties. From left to right, Eddie Haskell, Beaver and Wally. Time Waits for No One.
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Not getting any online dates? Maybe itâs time for an online makeover.
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Research and Markets (http://www.researchandmarkets.com/reports/c60485)  has announced the addition of The Marketer's Guide To User-Generated  Content to their offering.  Your customers hunger to be engaged with your brand, service or media  property in a personal way.
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By CHRIS BLACKHURST AS I WRITE this, mid-morning, I check. I've already used Google more than 10 times today. Is there any other product quite like it, anything so ubiquitous, so taken for granted? There's the phone, but I can switch the network. Petrol? I never bother with the brand.
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By Beggs, Bill Jr  Nearly every established or up-and-coming company has an online component, but plenty these days have eschewed bricks and mortar to go virtually "virtual." Or they've been Internet-based from the get- go.
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EBayÂ is on a drive to put its brand everywhere people experience the Internet, and it wants outside Web developers to help get it there.
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Despite the hoopla, most identity theft occurs offline. Also: Amazon uses video and GPS to create virtual tours of city businesses.... Rumors of SBC's bid to buy AT & #038;T & hellip;.  Plan to scan Arabic to preserve culture and aid intelligence & hellip;. and more.
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By Smith, Craig  Leader  Another week, another branded social network. Last week, Marketing reported on fashion retailer French Connection's plan to harness the power of user-generated content through its site www.anewmovement.com.
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Join HCL Technologies as they review case studies from three retail companies.  This white paper explains how to remain successful in the global competitive market, keep customers brand loyal, and increase your e-commerce presence.
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Business & money: How independent producers are putting their movies straight on the internet.
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Now that first impressions are often made on the internet, people are strategizing about how to virtually convey who they are, and crafting an e-version of themselves that appeals to multiple audiences.
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Search Engine Strategies Local in Denver I like to shake people up these days by saying that &#8220;most of what&#8217;s actually going on online is about local.&#8221; People often greet that remark as though I&#8217;m under the influence of some mind-altering substance. But it&#8217;s true: Jobs, Cars, Real Estate, travel-related research, events and entertainment, offline buying [...]
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Here's who's shaping what you read, watch, hear, write, buy, sell, befriend, flame, and otherwise do online.
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Now that first impressions are often made on the Internet, people are strategizing about how to virtually convey who they are, and crafting an e-version of themselves that appeals to multiple audiences.