Online ad spending had healthy growth in 2006
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(InfoWorld) - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study. With an estimated $16.8 billion spent, the U.S. is a "healthy environment" for online advertising, the Interactive Advertising Bureau (IAB)Â and PricewaterhouseCoopers (PwC)Â said Wednesday. Convinced that Internet advertising's effectiveness continues to improve, U.S. companies are steadily increasing their online marketing budgets, the organizations said. Ad spending grew an estimated 32 percent in the fourth quarter to $4.8 billion, the highest quarterly total ever. With another year of solid growth, the U.S. online advertising market distances itself more from the difficult years that followed the dot-com bust, when spending money for online marketing was somewhat discredited. After peaking at $8.2 billion in 2000, U.S. online ad spending fell in 2001 and 2002 but began regaining lost ground in 2003 as the once-disgraced Internet industry showed its first signs of recovery and the start of the Web 2.0 era. In 2004, with the emergence of GoogleÂ as a search engine and advertising powerhouse, online marketing increased its momentum. That year, the market finally broke the 2000 record, ending with $9.6 billion in online ad spending, and Google's IPO became further proof of the Internet industry's rebound. By growing every year since 2003, online ad spending has played a major part in fueling a new wave of technical innovation and venture capital investment in the Internet market. A particularly vibrant segment has been search engine pay-per-click ads, the format that generates most of Google's rising revenue. IAB and PwC reached their estimates from data they collected from the top 15 online ad sellers in the U.S. The organizations will report actual results for the third and fourth quarters of 2006 next month. Â
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Online advertising spending in Britain  surged 40.3 percent to 917.2 million pounds ($1.72 billion) in  the first half of 2006 compared to last year, giving it a  market share of 10.5 percent, new data showed on Wednesday.
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Online ad spending in the U.S. grew 34% in 2006, continuing a years-long recovery after the dot-com crash.
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Spending on Internet search ads is approaching $1 billon a quarter, representing $4 of every $10 spent on online advertisements, according to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
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Google says its ability to cash in on web adverts helped its profits triple in the last quarter of 2006.
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US spend reaches $7.9bn Predictions are rarely low in the high technology business, but consistently the targets set for internet advertising are over achieved by reality. This week the Interactive Advertising Bureau and PricewaterhouseCoopers released their half year figures for 2006, and it totalled up to a $7.9bn spend in the US.â¦
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NEW YORK - US internet ad revenue jumped to a record US$2.37 billion ($3.5 billion) in the second quarter, surpassing the highest levels of the dotcom era.
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It's been six years, but by one key measure, the marketing communications industry has worked its way back to where it was at the height of the Great Internet Bubble. This would mark a full recovery, and any business growth from here forward would take the industry into new record territory.
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Online ads can be effective even when not eliciting clicks; opinions on environmental policy are not heavily influencing Americansâ voting decisions and more.
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Online advertising is growing at a roughly 40 percent annual rate in Britain, and is expected to account for as much as 14 percent of overall ad spending this year.
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Blog: Ads on Internet increase as top 100 advertisers in America spend more online.
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Ad networks target online gamers as next big audience for product placements.
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Internet advertising and access  spending by U.S. consumers will rise each year by double digits  on average through 2011, fuelled by high-speed connections and  social networking and entertainment sites, according to a  forecast released on Thursday.
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U.S. spending on Web advertising and Internet access expected to increase by double digits through 2011.
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Online consumers in the United States spent $8.8 billion, excluding travel purchases, in November, a 19 percent jump over the $7.4 billion spent online a year earlier, a report released Monday said.
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(InfoWorld) - Spending on mobile search and display advertising will skyrocket in the coming years in the U.S., finally making cell phones a viable vehicle for this type of online marketing, according to research firm The Kelsey Group. Spending is expected to total $33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will hit $1.4 billion, Kelsey Group analyst Matt Booth said. This means that major players in online advertising,Â such asÂ Google, Microsoft, and Yahoo, as well as the major mobile carriers, will battle it out in a market that is uncharted territory. "Between now and 2012, the opportunity [in this market] is wide open," Booth said. As the market morphs from tiny into sizable, Internet companies and carriers are learning as they go, figuring out how to compete and partner with each other, win over advertisers, and better serve mobile subscribers, he said. The boost in spending follows technology advances, such as the increasing availability of mobile broadband services, the expansion of GPS capabilities, and improvements in device usability at the hardware and software levels, he said. For Google, the broadening of the mobile channel for search advertising comes at a good time because it currently has ad inventory backed up awaiting increased traffic, Booth said. It's no secret that mobile is the next big frontier for Internet services and advertising, although the market's explosion has been prematurely predicted in the past. Kelsey Group expects mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones. Previous unfulfilled expectations haven't discouraged Google, Yahoo, Microsoft and other big Internet companies from adapting in recent years their PC-based online services like e-mail, instant messaging, photo managers, and search engines for mobile devices. Yahoo, for example, has a suite of mobile services and applications called Yahoo Go for Mobile 2.0, while Google offers mobile versions of several services, including Gmail, Maps, YouTube, Picasa, Blogger, and search. Meanwhile, Microsoft's mobile offerings include Windows Live Hotmail, search, Spaces, and Messenger. Beyond adapting services to mobile devices,Â Google has also expressed interest in bidding in an upcoming U.S. Federal Communications Commission auction of 700MHz wireless spectrum set for January. There have also been rampant rumors thatÂ Google is developing a cell phone, but the company hasn't officially acknowledged those plans.
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SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.