Las Vegas Ads' Winning Streak
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Inspiration is an unruly beast. One day in late 2002, advertising copywriter Jason Hoff and his writing partner Jeff Candido were noodling with some concepts for a new tourism-promotion campaign for their client, the Las Vegas Convention and Visitors Authority. There was, decidedly, not much inspiration.
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Human white flags were raised early and often. Michael Olowokandi. Sebastian Telfair. Leon Powe. There was no need to try to sugarcoat the obvious. The Celtics' four-game winning streak, which started 10 days ago against the Houston Rockets, came to a crashing thud last night before 17,004 at TD Banknorth Garden, when these same (sort of) Rockets vaporized the hosts, ...
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AutoTrader.com, the ultimate automotive marketplace, set new site  records Sunday night following advertising placements with the NBA  All-Star Game in Las Vegas. The site experienced lifts in traffic, page  views and sessions, breaking highs set only a few weeks ago.
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Glimpses of advertising are now being tallied down to the second.
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Casino operator MGM Mirage MGG.N,  which plans to buy Mandalay Resort Group MBG.N , reported  better-than-expected results on Tuesday, driven by a boom in  its Las Vegas businesses.
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You can find tomorrow's winners. Here's how.
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Harrison Frazar took some time off to rest and find a way to make golf fun again. For the second week in a row it paid off with a share of the first-round lead, though he had to share it with six others in the Michelin Championship at Las Vegas.
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Anti-obsession controls already in place Due to its proximity to mainland China, gambling development in Macau has exploded - recently even surpassing Las Vegas' legendary Strip in revenue terms - and international players, such as Ladbrokes, have been positioning themselves to expand into the mainland itself when the time is right.â¦
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When Jamie Gold bluffed, his opponents folded. When he had the best hand, they threw in all their chips. With a run of cards, a huge chip stack and an uncanny knack for reading other players, Gold, a talkative former Hollywood talent agent, cajoled his way to victory Friday at the World Series of Poker for the $12 million grand prize.
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The Mavericks have a 16-game winning streak and a playoff berth after their 102-89 victory over the New Jersey Nets last night in Dallas.
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NFL fans spending time in Las Vegas always can place a bet on their favourite team for that week&#39;s game. Now, the Plaza Hotel is offering something more long-range.
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Casinos in Las Vegas have become much more aggressive in wooing Asians both domestically and abroad.
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Forget Hillary vs. Obama. There's another question in the Democratic presidential race: Does what happens in Vegas really stay there, or can Sin City set the course for the nation?
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BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
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Candidates staking their claim to set up the nation's first Las Vegas-style &quot;super casino&quot; have begun making their cases, despite suspicions the game is rigged in favour of a government-backed London site.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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Political advertising  spending in this presidential primary season is on a record  track with TV stations in the early decision states benefiting  the most.