Yahooâs Patrick Crane Joins LinkedIn as Vice President of Marketing
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The business networking social media company LinkedIn has announced that they have hired Patrick Crane as their new VP of Marketing. Prior to LinkedIn, Patrick was the VP of Marketing for the Yahoo Network Division and was a major part of the marketing and success of Yahoo Answers. LinkedIn of course, has its own professional version [...]
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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Yahoo has hired former ABC television executive Lloyd Braun to head its media and entertainment division, the Web portal said Tuesday.
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Yahoo! Inc., owner of the world&#39;s second- most-used Internet search engine, hired former ABC television network Chairman Lloyd Braun as head of media and entertainment.
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Yahoo Inc confirmed on Friday  that Chief Marketing Officer Cammie Dunaway, a member of the  Internet media company's executive team, was leaving the  company, effective November 2.
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Yahoo Inc. (YHOO.O: Quote, Profile, Research) on Tuesday named Lloyd Braun, a former chairman of Walt Disney Co.&#39;s (DIS.N: Quote, Profile, Research) ABC Entertainment Television Group, as
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i2 Technologies, Inc. (Nasdaq:ITWO), today announced that Matthew Elson has been named senior vice president of the company's Agile Business Process Platform Technologies Group.
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Yahoo Inc. plans a new integrated   marketing campaign in U.S. and overseas markets that includes   television, radio, cinema and online advertising, the Internet   media company said on Monday.
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Yahoo Inc. on Monday tapped  co-founder Jerry Yang to replace Chief Executive Terry Semel,  bowing to investor pressure as the Internet media company has  failed to keep up with rival Google Inc.
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Yahoo Inc announced on Wednesday an  exclusive partnership with Bebo to manage display advertising  on the social networking Web site in Britain and Ireland,  giving it access to more than 11 million sought-after users.
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Terry Semel is stepping down as Yahoo&#39;s non-executive chairman, six months after handing over his CEO title to Jerry Yang.Semel is leaving the board effective immediately, Yahoo announced Thursday. He will be replaced as non-executive chairman by another board member, Roy Bostock, the company said.Semel was chairman and CEO of Yahoo for six years until he was replaced in a management shuffle last June. Yang, one of Yahoo&#39;s co-founders, was made CEO, and Semel was demoted to non-executive chairman.As CEO, Semel helped to build Yahoo&#39;s audience from 170 million to more than 500 million users. But he was also blamed for missteps that allowed Google to build a commanding lead in online search and advertising, prompting last year&#39;s reorganization.&quot;With the Company moving forward under new leadership, I believe this is an appropriate time for me to step down from the board,&quot; Semel said in the statement.He approached the board several months ago about leaving once a replacement could be found, Yahoo said.Bostock has a long history in the advertising industry, &quot;an area that is more important than ever to Yahoo&#39;s business and our long term success,&quot; the company said.On Tuesday&#160;Yahoo reported that net income for its fourth quarter declined&#160;to $206 million, from $269 million a year earlier. It also announced plans to lay off about 1,000 staff.Semel&#39;s departure from the board appears to mark the end of his tenure at Yahoo. Yang thanked him for &quot;his many contributions to Yahoo over the years&#160;-- and for helping to lay a firm foundation for future success and improved financial performance.&#8221;Bostock has been a board member at Yahoo since May 2003 and was elected unanimously by the board to replace Semel. From 1990 to 2000 he was chairman and CEO of D&#39;Arcy Masius Benton &amp; Bowles, and its successor advertising company The MacManus Group.
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A deal that gives Yahoo a new and very large distribution channel for their toolbar and will later see Yahoo search embedded in the Acrobat Reader will be announced today.
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SAN FRANCISCO  --  Yahoo Inc. said Sunday its chief domestic sales officer resigned and that the company will merge its U.S. search and display advertising departments as the Internet powerhouse fights to catch up with search leader Google Inc.
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Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
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Yahoo CEO Jerry Yang Monday said Yahoo&#39;s goal for being users&#39; Internet home page is to keep it simple, and his pared-down first-time CES keynote appearance as the company&#39;s top executive reflected that.Yang&#39;s keynote on the first day of the annual consumer electronics techfest was a far cry from a splashy keynote Yang&#39;s predecessor Terry Semel gave at the show two years ago, in which Hollywood heavyweights such as Tom Cruise and Ellen DeGeneres helped him get his message across.Using only a few company cohorts to help him, Yang described the Yahoo portal as the starting point for people&#39;s Internet experience, the place that would connect them to a variety of services and devices.&quot;We continue to strive for the goal to keep the Web even simpler,&quot; he said. &quot;We want to drive home that you can come to Yahoo as your starting point and get everything you need done.&quot;Yang demonstrated a prototype for what a future Yahoo Mail inbox might look like, complete with links to third-party applications such as Evite and eBay built into a navigation bar on the interface.The inbox can be customized in a way that looks similar to what social-networking site Facebook does for its users. The demo also showed how Yang might invite some of his contacts to dinner and map out the location of restaurants they like.Keeping its message simple might not be a bad idea for Yahoo. The company faces a challenging time as it continues to struggle in online advertising against Google, remaining second to the search giant despite its first-mover advantage. Yahoo also is still in danger of being gobbled by a bigger fish, as rumors that Microsoft or another heavyweight may buy the Internet company continue to swirl.To help encourage more developers to build applications for its Yahoo Go mobile interface and its portal, Yang on&#160;Monday introduced face-lifts for both as well as plans to make both developer platforms more open.The new Yahoo mobile home page, which hasn&#39;t changed much in the past few years, is now customizable, with users able to choose &quot;content modules&quot; that will appear on their home page, said Yahoo executive vice president Marco Boerries.On the mobile side, starting on Monday, the Yahoo Go client will begin showing display advertisements to users, part of Yahoo&#39;s strategy to bolster its ad revenues. In addition to the new look of the mobile Web page, Boerries also introduced documentation that will let third-party developers build mobile widgets for Go.
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Laurus Technologies, a regional provider of technology and business  solutions, today announced that Don Hammer joined the firm as vice  president of the Oracle consulting sales group, which operates within  Laurus' Business Applications Team.
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Following investor pressure for a  management shake-up, Yahoo Inc.  Chairman and Chief  Executive Terry Semel is stepping aside and will be replaced as  CEO by co-founder Jerry Yang, Yahoo said on Monday, sending  shares up 3.5 percent in extended trade.