$2 Million Airtime, $13 Ad
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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I am surprised this is still making news after so many days. However, if someone pays 28000 dollars for a grilled sandwichâ¦ it is something.
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Rather than just buying TV commercial time, more advertisers are paying for programming that features their products in plot lines.
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Top bidders put up a total of more than $2.4 billion in the opening round of the Federal Communications Commissionâs auction of coveted U.S. government-owned airwaves.
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Online auctioneer eBay  Inc. said on Tuesday it is ready to begin auctioning  advertising airtime on 2,300 participating U.S. radio stations,  expanding on an existing plan to sell cable television ads.
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The Federal Communications Commission said its wireless spectrum auction ended money, netting the U.S. Government a record $13.9 billion. T-Mobile led all bidders with $4.2 billion bid across 120 licenses.
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NEW YORK (Dow Jones)--Online-advertising revenue was a record $2.37 billion in the second quarter as the industry continued to push past the levels reached during the dot-com boom, according to a trade group.
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Bids on the opening day of a much-anticipated auction of public airwaves totaled $2.8 billion Thursday, according to the Federal Communications Commission.
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But how could the network top last week&#39;s gem? How could it possibly hope to cash in on a meaningless promo two weeks in a row.
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Internet advertising revenues in the United States surged 42.7 percent in the second quarter compared with the same period a year ago to 2.37 billion dollars, an industry group revealed.
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Since its 700-MHz auction began on Jan. 24, the FCC has raised more than $18.8 billion. That well surpasses the agency's own early estimates of attracting between $10-15 billion.
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The Masters signs three sponsors two years after going commercial free and will return to broadcasting four television ad minutes per hour.
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The U.S. sale of airwaves for  advanced wireless services grossed a record $13.9 billion when  it ended on Monday, and spectrum-hungry U.S. wireless carrier  T-Mobile USA topped the bidding by offering almost $4.2 billion  for 120 licenses.
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Glimpses of advertising are now being tallied down to the second.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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Turner Broadcasting and a New York marketing firm agreed on Monday to pay $2 million in compensation for a "guerrilla" advertising campaign that sparked fears of terrorism in the Boston area last week.