Yahoo unifies ad sales as key sales exec leaves
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Yahoo Inc.  is merging  the two main parts of its U.S. advertising business after  veteran sales executive Wenda Harris Millard resigned, the  latest in a string of executive departures.
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Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.
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Terry Semel  resigned under pressure on Monday as CEO of Yahoo Inc., and the  company handed the reins back to Jerry Yang, the billionaire  co-founder of the search engine that became one of the  Internet&#39;s earliest success stories.
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Yahoo Inc. plans a new integrated   marketing campaign in U.S. and overseas markets that includes   television, radio, cinema and online advertising, the Internet   media company said on Monday.
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After just a six-month stint as the head of the company's technology arm, Yahoo CTO Farzad Nazem will leave the company June 8. The announcement was revealed in a Wednesday filing with the Securities and Exchange Commission.
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Terry S. Semel, the ex-chief executive who is credited with reviving Yahoo and then losing touch, is leaving the companyâs board.
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Yahoo's $350 million purchase shows commitment to communications services as  company redefines its place in the market, says exec.
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Dethroned Yahoo chief executive Terry Semel left the struggling Internet firm's board of directors on Thursday.
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Yahoo Inc.  on Tuesday announced a reorganization that marks Chief Financial Officer Susan Decker as a likely successor to the current CEO and simplifies the Internet media company's structure.
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
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Cammie Dunaway latest in series of executives to leave search company Yahoo.
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Terry Semel ended his six-year run as Yahoo Inc.'s chief executive officer on Monday, and the company's co-founder Jerry Yang will take over from him, the company said.
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(InfoWorld) - Yahoo Inc. has shaken up its top management ranks once again, as the struggling Internet giant continues tweaking its organizational structure to boost advertising sales, its main source of revenue. In the latest shift, Yahoo President Susan Decker announced in a memo to staff that the company's top sales executive is on his way out and that a new global sales organization has been created. Major management shakeups have become frequent at Yahoo in the past 10 months, as the company urgently tries to compete better, not only against archrival Google Inc. but also against nimble startups, and turn around its generally disappointing financial performance. Two months ago, co-founder Jerry Yang took over as CEO and chairman from Terry Semel, while Decker, former chief financial officer and head of Yahoo's advertiser and publisher group, became president, a drastic change driven by widespread investors' dissatisfaction with the company's direction. In particular, Semel took the fall for Yahoo's inability in recent years to profit as heavily as Google has from search engine-based pay-per-click advertising and for missed opportunities in hot markets like social networking and video sharing, where the company lacks strong services. A week after Semel's demotion to non-executive chairman,Â Yahoo combined its search and display advertising sales teams in the U.S. It was an attempt to extend the company's long-standing, core display advertising client relationships to the pay-per-click business, which generates about 40 percent of the industry's online advertising. Just seven months earlier, in December,Â Semel had rolled out a major reorganization, creating three main business units to focus on Yahoo's key customer segments: consumers, advertisers and publishers. At the time, Semel also announced that Dan Rosensweig, then chief operating officer, would leave the company. That reorganization was preceded by a widely publicized internal memo that was leaked to the media in November and came to be known as the Peanut Butter Manifesto. In the scathing memo, Brad Garlinghouse, Yahoo's senior vice president of communications and communities, called for a major reorganization, saying the company lacked "a focused, cohesive vision" that had made it "reactive" and eager to be "everything to everyone." Since theÂ uproar over the Peanut Butter Manifesto and the ensuing shakeups, Yahoo has seen quite a few changes in its upper management ranks. In addition to Semel's demotion and Rosensweig's departure, also gone are Wenda Harris Millard, who was chief sales officer, and Chief Technology Officer Farzad Nazem. In June, The New York Times reported that, in addition to these executives, at least 17 others at vice president level or higher had left Yahoo since the December reorganization. In the memo she penned on Wednesday, obtained by IDG News Service, Decker acknowledged that "there have been many changes at Yahoo over the last few months, and I know that change is not always easy." However, with the latest moves, she feels that the company now has "the right people in the right positions to focus on the right opportunities." Someone who will not be around much longer is Gregory Coleman, executive vice president of global sales, who, Decker announced, will exit the company in February. The new sales division, called Global Partner Solutions, will be led by Hilary Schneider and deal with all of the company's partners, including advertisers, agencies, resellers, publishers, ad networks and developers. "This new group will be charged with creating, delivering and coordinating global best practices for solutions to all of our partners," Decker wrote. "It will also have direct responsibility for our U.S. sales, marketing and business development efforts, including all ad formats, like search, display, video and mobile; all marketing activities; and all customers, including large enterprises and small businesses." "Global Partner Solutions will be responsible for segmenting the business needs of our partners into actionable groups, understanding the needs of these segments and our ability to meet these needs, developing holistic business strategies to delight and surprise these segments, and executing on these strategies," the memo reads. "This approach will help us achieve faster, smarter decision-making and improved execution in support of better serving our customers." Yahoo didn't immediately return calls seeking comment. Â
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Yahoo said yesterday that Wenda Harris Millard, its longtime chief sales officer, is leaving amid a reorganization of Yahoo's sales team.
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Yahoo Inc. thinks it's back on the right track now that co-founder Jerry Yang has replaced Terry Semel as chief executive, but analysts and investors already are wondering whether the shake-up is just a prelude to more radical measures, including a possible sale or breakup of the troubled Internet icon.
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(InfoWorld) - A slowing U.S. economy may already be impacting Yahoo's Web advertising sales growth, the head of the company said Tuesday, a trend that does not bode well for other ad-supported Internet sites. "We're seeing some slowing in perhaps two of the largest sectors, both autos and financial services," said Terry Semel, chairman and chief executive officer of Yahoo, in response to questions at a Goldman Sachs conference. Advertising sales from both sectors have slowed down during the past three to four weeks, although both remain on a growth track. "They're growing, but they're not growing as quickly as we would have hoped at this moment in time," said Semel. The comments sparked a sell-off in Yahoo shares, which plunged 11.2 percent, or $3.25, to close at $25.75 each during normal trading hours. Other Internet stocks suffered from the comments, with Google shares falling 2.6 percent to $403.81, and eBay stock ending 3.3 percent lower to finish the day at $25.95. Yahoo loweredÂ its third quarter outlook to the lower end of its guidance. The company had forecast revenue, excluding commissions, to be in the range of $1.12 billion to $1.23 billion this quarter. A slowdown in advertising growth on the Internet could hurt the development of new Web sites in the near term, since so much content depends on advertising sales to support operations. But Yahoo was careful to note that it cannot tell whether the current slowdown is a sign of broader trouble or is limited to ads from the auto and financial sectors. The company also noted that while the weakness in advertising showed up in some of the most economically sensitive categories, it's not necessarily a sign of a slowing U.S. economy. "It's too early to tell if this is a sign of anything broader," said Susan Decker, head of finance at Yahoo, who attended the conference with Semel. An audio Web cast of comments by the two Yahoo executives can beÂ accessed here.
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EBay signed a similar partnership in May with Yahoo that included ads on domestic pages.