A Severed Car Grille? Itâs Super Bowl Ad Time
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Perhaps no single event creates as much demand for exotic stretch limousines as the Super Bowl, and this year's game in Jacksonville, Fla., has prompted a high-stakes frenzy.
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Let's say a 25-year-old man in San Francisco is shopping online for a hybrid car. Suddenly, a display ad for the Toyota Prius appears on the Web site he's viewing. The ad appears in colors known for grabbing the attention of men his age. The ad lists San Francisco prices and directs him to his...
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Not to say people are asking a lot for their World Series tickets, but here&#39;s a personal ad the Boston Herald uncovered at craigslist.
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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Toyota used Super Bowl weekend to launch two very different marketing plans for two different vehicles.
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Frito-Lay and Chevrolet are holding ad-making contests, with winners getting their spots used as part of Super Bowl XLI campaigns.
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Perhaps no single event creates as much demand for exotic stretch limousines as the Super Bowl, and this year's game, in the relatively limousine-challenged city of Jacksonville, has prompted a high-stakes frenzy.
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Apple Inc.'s 1984 TV commercial was named the best Super Bowl spot in the game's 40-year history, a Florida communications company said Wednesday.  The Jan. 22, 1984, commercial aired in the third quarter of Super Bowl XVIII, launching the Macintosh personal computer.
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The National Football Leagueâs pioneer globalizing expedition went even better than the leagueâs slick marketers could have anticipated.
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Thanks to a longer shelf life on the Internet, the stakes have risen for marketers that decide to buy Super Bowl spots.
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Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship.
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Car companies ads are emphasizing fuel efficiency again, and not just as a way to spare the wallet this time, but also as a way to save the planet.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.
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Finding the gently used car of your dreams.
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Don't be too dazzled by the new-and-improved model of the Bowl Championship Series coming to a newspaper or TV outlet near you. It will have to go back to the dealer soon enough.