Disneyland launches &quot;Finding Nemo&quot; sub ride
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Walt Disney Co. on Monday  launched a &quot;Finding Nemo&quot; submarine ride with underwater  animation at its Disneyland park, in an effort to use its Pixar  film division to bolster theme park admissions.
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Disney wants to promote its parks through a fresh global campaign that also highlights Disneyland's 50th anniversary.
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Walt Disney World, revamping its admissions policy for the first time in at least two decades, is dramatically restructuring its ticket pricing structure by offering lower prices for longer stays and other options.
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The entertainment and media worlds are buzzing about the pending search for Michael Eisner&#39;s successor as CEO of Walt Disney. But as Disney&#39;s 11-person board meets
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and often humorous -- side today, as it launches an advertising and marketing push designed to appeal to buyers&#39; personal aspirations.
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LAKE BUENA VISTA - It&#39;s true. Nothing puts more smiles on more faces than a trip to Disney World. If there was any doubt, just take a look at this week&#39;s Funai Classic leader board.
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Walt Disney Co will start its own testing of toys featuring Disney characters following recalls of Mattel Inc toys found to have unsafe levels of lead paint, the New York Times reported on its online edition on Monday.
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The Children&#39;s Place Retail Stores Inc. announced Wednesday it will buy The Walt Disney Co.&#39;s flagging retail chain in an effort to become a bigger player in the infant to preteen market.
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A movie about a rat in a kitchen  may not appear to be the best hook for a high-end merchandising  campaign, but Walt Disney Co. is using the upcoming film  &quot;Ratatouille&quot; to expand its move into upscale branding.
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Media & professional: Disney bid for global appeal with the latest Pirates of the Caribbean; now it is aiming for the biggest single market.
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Disney is revamping one of its California theme parks by melding classic carnival games with virtual reality.
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Disney confirms production of another Toy Story film.
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If you&#39;re not one of  the seven people scheduled to ride on the space shuttle next  week, take heart: NASA has opened a launch simulator for the  rest of us.
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The Walt Disney Co. is hoping a  fractured fairy tale that swaps Manhattan for a magic kingdom,  a divorce lawyer for a prince, and roaches and pigeons for  wholesome forest creatures will turn into its newest film  franchise.
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&quot;Finding Neverland,&quot; starring Johnny Depp as &quot;Peter Pan&quot; writer JM Barrie, took the season&#39;s first major movie award yesterday, but the National Board of Review&#39;s honors includes a nod to nine other films, too.
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The amusement park operator has some new deals to bounce back in 2007.
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CAPE CANAVERAL, Fla. Nearly 40 astronauts on Friday became the first to ride aboard a NASA tourist attraction that recreates a ride aboard the space shuttle.