Yahoo's Overture Ad Unit to Open Five Intl. Offices
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Overture Services, Yahoo Inc.'s  Web-search advertising unit, on Monday said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach.
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The company is looking to open up its interactivity platform in an effort to increase both its reach and ad revenues, which will be shared with partners.
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Yahoo launched its Project Panama ad-ranking platform in the United States in a much-anticipated effort to more effectively convert user visits into advertising revenues.
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Microsoft&#39;s MSN Web portal has extended its contract with Overture, a division of Yahoo that provides sponsored search results.
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Yahoo Inc. has acquired a stake in Indian Internet advertising company Tyroo Media Pvt. Ltd. to help it capture more of the country&#39;s fast-growing online ad market.
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Internet giant Yahoo on Wednesday announced partnership agreements with six leading Asian mobile phone operators with a combined subscriber base of nearly 100 million.
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Adobe Systems, the digital imaging, design and document technology platform provider and Internet service provider Yahoo will announce this week the launch of a co-branded Yahoo Toolbar.
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Microsoft Corp has renewed its deal with Overture Services Inc, owned by rival Yahoo! Inc for another year until June 2006, the companies have announced.
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Yahoo&#8217;s Massive Marketing Campaign This week Yahoo is set to rollout an onslaught of integrated television, radio, cinematic and online advertising which will focus on its new Yahoo Homepage, Yahoo Mail Beta and Yahoo Answers; among other offerings. According to a Reuters story, the campaign&#8217;s theme will center on life; with and without Yahoo. Allen Olivio, Yahoo&#8217;s [...]
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Companies to Provide Consumers with Access to Yahoo! Search Through Adobe Reader and Co-branded Toolbar Featuring Adobe Services. SAN JOSE, Calif.
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U.S. Internet company Yahoo Inc.  is to set up a European operations headquarters in Dublin, the Irish government said on Tuesday.
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Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Yahoo will be opening up its search advertising system, code named "Panama," to new customers. Previously, only current advertisers were able to access the service, which aims to put the company on par with Google and Microsoft.
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Euro RSCG 4D executive creative director Arthur Ceria is joining OgilvyOne's San Francisco office, which opened last Tuesday to service the Yahoo! online advertising account, a new assignment, the agency said.
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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As if Yahoo didn't have enough uncertainty to contend with right now, three of the largest newspaper chains in the country have launched a new company called QuadrantOne, which may both compete and overlap with Yahoo's online ad network.
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Yahoo is overhauling the way it sells advertising in the US in an effort to help the revive the business.