2012 Olympic Logo: Sparks Precede the Flame
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The rollout of Londonâs new logo for the 2012 Olympics, which has become front-page news, has not been an unalloyed triumph.
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London 2012 has revealed a glimpse of its ambitious plans for the next-but-one summer Olympics. The spectacular main stadium, designed by Spanish architect Alejandro Zaero-Pollo of the practice Foreign Office
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When the world's greatest sporting and marketing event crosses paths with one of the best economic growth stories ever, the result could be the opportunity of a lifetime for corporate sponsors of the Beijing Olympics.
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Has any marketer ever gotten more for its money than the London Olympics organizers when they introduced a new logo for the 2012 Games?
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For all their troubles, the Olympic Games remain the greatest unifying force in the world. Every four years, they draw a diverse international audience, bridging cultural gaps, transcending ethnic divisions, and uniting us all in a single, harmonious ...
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When I compare the current attack of the Olympics with the original Games in ancient Greece, a theme emerges. Back then, athletes were occasionally disemboweled and those who stepped over the line were flogged.
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Five cities of London, Madrid, Moscow, New York and Paris have submitted their bids for the 2012 summer Olympic Games to the International Olympic Committee (IOC),it was announced by IOC on Monday.
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The International Olympic Committee praised London 2012 organizers yesterday for their preparations, including the contentious new logo.
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Getting the technology in place for Athens 2004 is an Olympic task in itself.
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ANCIENT OLYMPIA, Greece  -- Massive fires consuming large areas of southern Greece for a third day raced toward the site of the ancient Olympics on Sunday, engulfing villages and forests as the flames reached one of the most revered sites of antiquity.
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In 1904 at the St. Louis Olympic Games, Canada won gold in soccer. In 1936 in Berlin, our nation won silver in basketball. That&#39;s it for traditional team sports.
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The flame went out on the Olympics during a closing ceremony Sunday night that honored the birthplace of the games with an ebullient display of Greek pride and symbolism, a relief-filled celebration of the ancient and the new.
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By Keri Brenner, The Olympian, Olympia, Wash.  Feb.
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BEIJING : As the Olympic flame leaves Athens, the eyes of the sporting world are turning towards Beijing. When China hosts the games for the first time in 2008, it will cap an extraordinary 30-year journey
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Lord Coe will unveil the 2012 Olympic logo in London on Monday and has promised it will be "ambitious, interactive and youth-friendly".
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ATHENS - The spectacle and drama of the Olympics enthralled billions. Television paid handsomely to show it and sponsors spent fortunes to bathe in its reflected glory.
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This year&#39;s opening ceremony to the Olympic Games in Athens was impressive for the mixture of allusions to antiquity and modern innovation.