Study: Yahoo Benefits From New Search Ad System
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People click more often on ads served up by Yahoo's search engine since the company switched to a new ad-ranking system, a study shows.
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SEARCH outfit Yahoo! has splashed out on an email software company that develops software technology that allows users to quickly search through mails and attachments.
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With its release of a search toolbar specifically designed for Firefox, Yahoo (Nasdaq: YHOO) seems to have conferred a stamp of credibility on the upstart Web browser.
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The competition between two leading Internet search engines is heating up anew as Yahoo Inc. plans to announce today that it soon will offer a free, high-speed way to search for information
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Yahoo hopes of enlisting partners for its new mobile search services.
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Yahoo launched a beta version of My Yahoo Search, giving users more-advanced Web-search capabilities. Competition has been heating up in the search-engine space, with Amazon.
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Google could help keep Yahoo away from Microsoft if it took over selling search ads for Yahoo in return for a very large check. That money could help finance all sorts of possible deals.
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No doubt, Google and Yahoo! are great search engines. Google is great in speed and straightforward search results, while Yahoo! excels in integration of services.
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Yahoo is the latest firm to move off the web and onto PCs, offering search tools for desktops.
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the next big frontier for Internet search engines. But they&#39;re giving it a try. Yahoo rolled out a video search service
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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(InfoWorld) - Yahoo Inc. ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the United States and United Kingdom. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms. The full beta test follows limited trials in the two countries as well as a broader rollout in Japan, said Michael Bayle, senior director of monetization at Yahoo. The company plans to gradually expand the search terms involved. Both Yahoo and Google Inc. are working to expand their lucrative search advertising businesses to the still-emerging mobile Web. The challenges include creating a good user interface on a wide variety of phones and determining the value of a consumer's click on a mobile search result. But the rewards may be rich from the billions of cell phones in the world, said Greg Sterling, principal analyst at Sterling Market Intelligence, in Oakland, California. "It's just an enormous opportunity, and the needs of mobile users are more immediate in most cases than those on the Internet," Sterling said. In Japan, mobile search ads have commanded higher prices than those on the Web, Yahoo's Bayle said. Because of limited screen space and network speed, users generally won't see as many sponsored links on their phones as they do on the Web, according to Bayle. Yahoo may place one paid link at the top of the results list and sprinkle in a few more farther down, he said. But where it makes sense, such as when a user searches for "car rental," there may be more paid results, he added. The ads will behave differently, too, because many companies don't have a mobile Web page. Clicking on a link generally will take the user to a WAP (wireless application protocol) page created by either the vendor or Yahoo, Bayle said. That may be a full mobile commerce page or just one that gives a store location or a button to place a call to the merchant. The paid search results represent the first ads on Yahoo's mobile presence, which includes mail, messenger, news and other content, Bayle said. Analyst Sterling thinks it's likely to be the first step toward a wide variety of mobile Web advertising that includes banner ads, coupons and other elements. Google Inc. also is venturing into paid mobile search, he said. "It represents the mainstreaming of... advertising in the mobile environment," Sterling said. Consumers probably will respond well to mobile advertising as long as it's relevant to them and there isn't too much of it, he said.ADVERTISEMENTMAKE SOA REAL WITH IBM WEBSPHERE PODCASTStreamline processes and maximize efficiency within a proven service oriented architecture. Take back control of your business processes with IBM WebSphere.
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New pay-per-call paid-search engine model has potential for luring new ad business.
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People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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Yahoo has sprung a surprise in the Internet world with its new offering: Yahoo search engine on mobile. With this mobile users can access yahoo search with their mobile phones.
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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Yahoo became the latest search engine to try its hand at personalized search, unveiling tools Tuesday that let searchers save and edit search results.