WhatÂs Offline: Listen Up. Know Your Audience.
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Not only do you have to know who you are talking to, you need to know how they listen.
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MANHASSET, N.Y., Feb. 5  /PRNewswire/ -- Downtime isn't an option in the high-stakes, high-profile world of online events. If the audience can't get in, the hosting organization can't realize its revenue goals -- or bank on the trust of would-be attendees in the future.
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Many people do extensive product research online but end up buying from brick and mortar retailers.  How can you track the effectiveness of search marketing campaigns that result in offline purchases?
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You have new ways to hear--or read--the messages that matter and skip those that don't.
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By RANDY MYERS  In the no-holds-barred blogosphere, every voice can be raised. But not everyone cares to listen.  Some visit blogs for updates on political chicanery, others to hear about a hot restaurant, movie, celebrity or technogadget.
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An America Online survey tells us what we want to hear.
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As a reporter, I'm never sure when the muse will strike or an editor will call. That's why I send copious notes and drafts of stories to myself by e-mail. As long as I'm within range of a computer with an Internet connection, I know I'll be able to tweak the latest version or do a quick fact check.
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New products appear, but is the quality good enough to catch on? Gadget Lab listens in and wants to hear your reports.
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Cell phones in public are annoying--when other people use them. But how do we tackle the problem?
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A predictions market about technology that can benefit from the wisdom of crowds.
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Wired's How To Wiki discusses the finer points speaking in public -- without making a fool of yourself.
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Electronic communication is nearly instantaneous, essentially wiping out time and distance. But what is being said using all this marvelous technology? That's what really matters. Commentary by Tony Long.
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Startups help customize media preferences for getting the information you actually want online.
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A new word-of-mouth research firm is attempting to demystify chatter about brands in the offline world.
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Remember what you've learned, and keep those lines of communication open!
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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Sitting at the airport, you pull out a laptop or personal digital assistant and watch TV, delivered through Wi-Fi. Perhaps you'll grab an MP3 player instead, but rather than listen to downloaded tunes, you check out Internet radio. Or maybe you'll just make a call but thanks to the headset into which you are speaking, the person at the other end can make out your voice and not the blur of jet engines taking off at the same time.