Advertising: In Foray Into TV, Google Is to Track Ad Audiences
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Google plans to announce a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis.
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The auction giant said it would begin selling radio airtime to advertisers, expanding into a business that Google entered last year.
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Google Inc. will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader&#039;s effort to diversify beyond the static written messages that generate most of its profits.
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Google  is developing televisions  that display Internet content such as photos and videos  together with Matsushita's  Panasonic unit.
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Top marketers are going digital to track the delivery of commercials into U.S. homes with a system some advocates say will revolutionize advertising the way product codes changed the selling of sliced bread.
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VentureBeat is reporting that Google is taking the first rumored moves in its obvious next step to bring Google Video Ads to the masses by signing a major advertising deal with Dish Network, the second largest satellite TV company in the US. The latest reports are significant because they suggest Google may be on its way [...]
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users&#39; responses in advanced ways using  video or images on Google&#39;s vast base of affiliated Web sites.
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Nielsen will use its HeyNielsen site to track consumer preferences in real time for this year's Super Bowl ads.
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users' responses in advanced ways using  video or images on Google's vast base of affiliated Web sites.
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Google appears to be promoting itself more aggressively in advertisements alongside search results.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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For the first time, Nielsen will release long-awaited ratings that tell ad buyers exactly how many people are watching their commercials.
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Google will now host articles from four news agencies, setting the stage for the company to generate advertising revenue from Google News.
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Google has begun testing its radio ad service with a small group of selected advertisers, confirming reports from last month which said the company had begun to hire a sales team and was preparing to launch by the end of the year.
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Blog: Openads is open source ad player that will compete with Google
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Ben Charny at MarketWatch reports that Google Audio did not secure enough radio airtime &#8220;for would-be advertisers to thoroughly test out the initiative.&#8221; Seems an analyst, Jordan Rohan, feels that this will lead to a delay which may take Google more time to reach a broader audience:  Until Google can strike a deal with CBS, or [...]