NBC Stakes Its Future on Success of the Past
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NBC presents a familiar lineup for its first post-"Friends" Thursday: a spinoff, a sequel and a knockoff.
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Running a media or entertainment company in the 21st century is not for the faint of heart. The change is relentless and the learning curve sharp.
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A look at NBC's coverage of the Summer Olympics from Athens:
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In what may give NBC executives some pause about "Father of the Pride," the history of shows promoted with gusto during the Olympics is one of consistent, abysmal failure.
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NBC's decision to settle the future of the "Tonight" show so far in advance demonstrates the paucity of identifiable future late-night stars.
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The league will debut the immersive broadcasting technology at this weekend's All-Star game. Then it just has to convince owners and telecom companies that it's a long shot worth taking
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The closest points finish in history registered in the ratings, amounting to an unexpected bonus for NBC. Contract talks are expected to start late next year.
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LOS ANGELES  - There just might be some  life left in NBC's primetime schedule, after all.
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The media giant gets back in touch with its musical roots.
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NBC News this week is  launching an ambitious project called &quot;Class of 2020,&quot; which  will follow a group of Los Angeles kindergartners all the way  through high school graduation 13 years from now.
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The brand new network courts young viewers with new media and old shows.
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ABC and NBC will each be rolling out a multi-night competition show this week.
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NBC, off to a rocky post-"Friends"  start in the ratings this fall, is counting on a rebound with  supernatural dramas, quirky comedies and a supermodel reality  show, its executives said on Wednesday.
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U.S. television networks ABC and NBC plan to make their programs more widely available on the Internet, accelerating a strategy to court viewers wherever they spend time.
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The deal with NBC is part of a multi-million dollar makeover for Channel One, the struggling network that broadcasts to middle and high schools.
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One week into its coverage of the Athens Olympics, television network NBC has mounted a comeback in viewership worthy of U.S. gold-medal gymnasts, reversing an early slump to post ratings well ahead of four years ago.
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As the new head of NBC Universal, Jeff Zucker will need to deal with rapid technological and financial changes that are throwing traditional media businesses into upheaval.