J.C. Penney Hires Saatchi To Find 'Middle America'
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J.C. Penney's desire to reposition its brand as the preferred choice in the "hearts and minds of Middle America" drove its decision last week to shift creative duties on its ad account from DDB to Saatchi & Saatchi, said Penney chief marketing officer Mike Boylson. The shift came after months of presentations by both DDB in Chicago and Saatchi in New York.
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JC Penney (JCP:NYSE - news - research) said Wednesday it hired a new chairman and chief executive, Myron Ullman. Ullman, a former executive at LVMH Moet Hennessy Louis Vuitton (LVMH:Nasdaq - news - research), will succeed Allen Questrom.
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Abercrombie &amp; Fitch, one of the trendiest US retailers, has settled race and sex discrimination lawsuits, agreeing to alter its well-known collegiate, all-American and largely white image by adding more blacks, Hispanics and Asians to its marketing
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Department store operator J.C. Penney  Co. Inc. JCP.N on Tuesday posted a second-quarter operating  profit, reversing a year-earlier loss, helped by inventory  controls and strong department store sales.
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The Discover credit card has a new marketing partnership with Parents magazine, the nationâs most popular glossy about the worldâs most demanding job.
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Vanessa Castagna, recruited by JC Penney Co. to revive its sagging department stores five years ago, has left the company weeks after being passed over for the retailer&#39;s top job.
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Charles Walgreen Jr. helped build his fatherâs drugstore chain into Americaâs biggest.
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Hachette Filipacchi Media U.S. plans  to launch a new magazine centered around stylemaker Chris  Madden, who sells a line of home merchandise at J.C. Penney Co.  JCP.N stores, the publisher said on Friday.
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Two leading retail stalwarts &#151; J.C. Penney Co. and discounter Target Corp. &#151; reported on Thursday better-than-expected profits in the second quarter. Still, the outlook for consumer spending in the coming months remains muddled amid higher energy costs, rising interest rates, war in the Middle East, and the latest terrorist threat.
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Some corporate-identity consultants wonder whether the mash-up of J.C. Penney and Ralph Lauren will mush up their images in the minds of consumers.
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Saatchi & Saatchi in New York has been selected to handle the familiar tourism campaign for New York State, known since 1977 by its theme, âI Love New York.â
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Department store operator J.C. Penney Co. Inc.  on Tuesday said third-quarter profit rose 86.3 percent, helped by stronger sales and fewer markdowns.
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Worldwide Restaurant Concepts sounds like a company that is putting itself up for sale.
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The nation's largest food company is moving to address growing concerns about childhood obesity and unhealthful eating habits.
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The investor Carl C. Icahn has gone shopping again, this time acquiring shares in the retailer J. C. Penney, people briefed on the matter said Friday.
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Permira, the private equity firm that owns New Look, has moved to increase its exposure to the retail sector by bidding for Toys &#39;R&#39; Us, the struggling toy chain.
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Hachette Filipacchi Media U.S. plans to launch a new magazine centered around stylemaker Chris Madden, who sells a line of home merchandise at J.C. Penney Co.  stores, the publisher said on Friday.