Search Engine Giving Away $5 Million in Advertising
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Search Engine Giving Away $5 Million in Advertising  Search engine Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model. The new search engine is giving away $5,000,000 in advertising through its Flat Rate Placement program to introduce advertisers to its new advertising model. Tygo.com ...
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Swindlers have stepped up their effort to fleece millions of dollars from online advertisers who use lucrative marketing networks run by Google Inc. and Yahoo Inc., according to a quarterly report to be released Monday.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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A Scottish firm is looking to attract web surfers with a search engine that reads out results.
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Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
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Google could help keep Yahoo away from Microsoft if it took over selling search ads for Yahoo in return for a very large check. That money could help finance all sorts of possible deals.
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Google, the world&#39;s most popular Web search engine, has slashed the price range on its eagerly awaited initial public offering to between $85 and $95 per share from between $108 and $135 per share.
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A civil suit filed in Florida by Dell and its Alienware subsidiary is giving insight into the enormous sums of money that can be made by creating Web pages full of advertising links.
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Local search is fast becoming one of the most important channels for marketers trying to reach consumers. Borrell Associates, an interactive advertising and marketing research and consulting firm, predicts that local paid search spend will grow by over 86% in 2007 to $1.8 billion.
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Google undeservedly recieves credit for many clicks on the online ads it delivers via its search engine, but Microsoft wants to put a stop to that.
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.
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Online giant adds local search advertising model that holds promise for small business.
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Auction website eBay pulls its US advertising from search engine giant and adversary Google.
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Like thousands of other merchants, Tammy Harrison thought she had struck gold when hordes visited her Web site by clicking on the small Internet ads she purchased from the world's most popular online search engines. It cost Harrison as much as &#36;20 for each click, but the potential new business seemed to justify the expense. Harrison's delight dimmed, though, when she realized the people clicking on her ads weren't really interested in her products.
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Search engine giant may want to solidify its place in hot online video market.
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Spending on Internet search ads is approaching $1 billon a quarter, representing $4 of every $10 spent on online advertisements, according to a report issued Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
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Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising. It is important to understand that search engine optimization has its limitations. With the introduction of Google&#8217;s Universal Search [...]