The Sponsor Moves In
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The Days, owned by its advertisers, may boost ABC'S bottom line. But will they control content?
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By sponsoring marathons, ING is hoping to make a name for itself in a cluttered financial services market where one company seems indistinguishable from the next.
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One new stock has left quite a footprint.
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The company makes another move to compete against video on demand.
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The streaming media merchant must learn to move the needle.
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The money-transfer company isn't taking a breather.
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The discounter faces some pretty big "small" rivalry.
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Yet another player joins the MRAP race.
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The company will also be the team&#39;s shirt sponsor for eight years starting in the 2006-07 season, when the club move to their new 60,000-seater ground.
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Somebody's been hitting the 57, because this stock is moving.
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Latest licensing deal signals a move into the health-care arena.
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The offshore insurer opportunistically moves in and out of insurance lines to grow the business.
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There's an adage around the racetrack that goes like this: When betting a major stakes race, always pick the shipper who arrives on the grounds first. That tip is based on the premise that the trainer has devoted full attention to acclimating the invader to unfamiliar circumstances, and it does have a ring of truth to it.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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The company is in a phase of explosive growth, and that costs money.
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Competitors play to win. But what if your opponent is also the occupant of the big office?
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Schering gets an expanded label and begins marketing another drug overseas.