Ask an Expert: Web ads are an amazing marketing tool
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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If you have a strong hunch on a niche, here's a handy investment.
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Utilizing All the Features of Google Adsense  Many website owners know that Google's Adsense program is a great way to show targeted ads on your site and make money at the same time. Google offers many features that you may not know about. Let's take a look at a few of them.  Colors: ...
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The World Wide Web is the perfect Petri dish for memes, infectious ideas or any other things that spread by imitation from person to person.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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Despite what Google and SEO gurus like Eric Ward tell you, you can easily use &#8217;smart&#8217; paid links to deliver the benefit of editorially earned organic links without tripping any filters or being detected as a &#8216;paid&#8217; link by Google. Let&#8217;s take two sites:  Site A is an established authority site in its niche with page 1 [...]
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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Blog: Openads is open source ad player that will compete with Google
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Cross promoting internet sales spells big business and big money for clients of Crosspitch, whose unique internet gallery tool has stood out on eBay and other auction websites and has translated into dollars for their clients.
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Jim Boykin is a friend of mine and respected voice within the world of SEO, linking and informational blogging. I received a request from ReviewMe to do a review of We Build Pages, Jim&#8217;s company, and their extensive list of We Build Pages SEO and Internet Marketing tools. If Jim would&#8217;ve IM&#8217;d me and asked for [...]
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The common refrain in webmaster circles is that directories are dead and are not worth submitting to any more.  But directories do offer a number of benefits and so should be considered an essential part of the marketing mix for any serious website.  Some of the benefits they offer are: co-citation, anchor text, [...]
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Google undeservedly has gotten all the credit for many clicks on the&#160;online ads&#160;it delivers via its search engine, but Microsoft wants to put a stop to that.So said Brian McAndrews, senior vice president of Microsoft&#39;s Advertiser Publisher Solutions Group during a panel discussion at the Web 2.0 Summit in San Francisco Thursday.Currently, systems for tracking ad conversions and analyzing online marketing campaigns focus on the last ad a user viewed or clicked on, he said. This gives all credit to that last publisher and not to others the user may have been at before and influenced the user to seek more information about the advertiser, McAndrews said.In particular, this situation has unfairly benefitted Google because many times someone will see a display ad on a site and go to Google, search for the vendor&#39;s name, and then click on the vendor&#39;s text ad served by Google, he said.But Microsoft is developing a technology called &quot;conversion attribution&quot; that will track the trail of ads seen by a user, so that advertisers get a more complete understanding of how effective their marketing campaigns are, he said.Along the way, advertisers will get a more balanced view of the value of their ads across a wider trail of Web sites and via a variety of ad formats, not just the last ad displayed by the last publisher, which is often Google, he said.&quot;We&#39;ll introduce conversion attribution to give [more publishers] credit and it will devalue search [advertising],&quot; McAndrews said.Search advertising is the largest online ad format, accounting for about 40 percent of total ad spend. Google has built its empire on these pay-per-click ads, which the company matches to the content of queries on its search engine and to the content of third-party Web sites on its ad network.While search has been the main driver of the blistering growth of online advertising in the past five years, that won&#39;t be the case in the coming five years, McAndrews said.In addition to the &quot;conversion attribution&quot; technology, the shift away from search ads will be fueled by the increased spending in online ads from large companies which prefer display and rich media advertising designed to boost their brands, and for which pay-per-click text ads are less effective, he said.Google didn&#39;t have any representatives participating in the panel. The company didn&#39;t immediately respond to a request for comment.Microsoft didn&#39;t immediately respond to a request for clarification on the availability of the &quot;conversion attribution&quot; technology.McAndrews, who&#160;came to Microsoft recently via its $6 billion purchase of aQuantive, of which he was the CEO, shared the stage with other ad executives in a panel titled &quot;Edge: The Advertising Model&quot; moderated by conference chair John Battelle.
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Over at Search Engine Watch Forums, a member asks about Ask.com&#8217;s Sponsored Listings and the quality of traffic coming from them. Seems that results are ranging based upon quality of the keywords chosen and campaign targeting, here are some of the responses in the mix: We get decent results from Ask. However, it takes some work. You [...]
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Yahoo Search Marketing has upgraded their ad ranking system from an auction bidding model to their Marketplace Design system which takes into account :  Advertiser clickthru history Expected click thru rates An advertisement&#8217;s Quality Index to rank ads based upon bids &#038; quality Bid or Click Price Historical click-through data Whether the query word/phrase appears in the title Keyword in URL Landing Page [...]