Oprah Car Giveaway Generates Buzz for GM
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Just ask &quot;Anna Karenina&quot; about Oprah. The daytime talk show host, whose recommendation put the 19th century novel on the best-sellers list, has generated a rush of interest
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CHICAGO - Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" - and an event that marketing executives say could set a new bar for product placement...
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Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" &#151; and an event that marketing executives say could set a new bar for product placement.
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G.M. is getting grief for a promotion that awards a free car every week through Nov. 6 to listeners of Sean HannityÂs conservative Fox News radio show.
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Shares of General Motors Corp.   rose to a four-month high on Monday after Goldman Sachs raised  its ratings on the No.1 U.S. automaker, citing the potential  for sizable wage and benefit cuts during talks with the United  Auto Workers for a new labor contract.
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General Motors Corp. is offering customers the chance to lock in low-interest financing on their next two vehicle purchases as it seeks to boost US sales this month after a 5 percent decline in October.
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Automakers got off to a rough start in 2008, but General Motors served up a surprise on Friday with higher sales in January on strong demand for its new car models.
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General Motors Corp., which created a  stir with the giveaway of 276 Pontiac cars on the Oprah show  last year, hopes for a similar buzz in February when the  television show "Live with Regis and Kelly" will hand out at  least 20 Pontiac minivans.
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One of the world's premier automotive headline makers hatches a familiar scheme.
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Long-suffering GM has recently seen some bright patches. It has had big hits with cars like the Pontiac Solstice and Saturn Sky sports cars and the Chevrolet HHR economy wagon.
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General Motors Corp.  said on  Friday that it sold 2.4 million vehicles globally in the second  quarter, a 8.7 percent increase over the previous quarter.
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General Motors Corp., coming off a third straight month of declining sales, added $500 to $1,000 in cash incentives on most 2005 model year vehicles Wednesday, as the world&#39;s largest automaker tries to spark a late-year rally.
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General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills.
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General Motors Corp. (GM.N: Quote, Profile, Research) on Wednesday raised its cash incentives by between $500 and $1,000 on most of its 2005 model year vehicles, a week
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A product placement that cost General Motors more than $7 million is indicative of new initiatives by agencies and automakers as competition intensifies.
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Oprah Winfrey: reigning queen of daytime talk, book club guru and   newly minted automobile fairy.
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General Motors Corp. , which sells the gas-gobbling Hummer, urges Americans to "Get Green" on a special website and is producing advertising campaigns trumpeting hydrogen fuel and gas-electric hybrid vehicles.