Google goes mobile, small biz
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A busy day at the plex Google is ramping up its assault on the mobile internet with tests of its AdSense service and rumours of product search aimed at the mobile phone screen.â¦
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I have tested Google search on WAP and it works fine. But considering Google has around 4.2 Billion pages (as per their homepage), finding information on a mobile phone is not fun.
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Michael Gartenberg says IT needs to keep an eye on Google's mobile platform, even if its not yet ready for the large-scale business use.
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Google today unveiled improvements to its enterprise Search Appliance and began shipping a scaled-down version of the tool, called Google Mini, for small and medium-size businesses.
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Google will come out in mid-2008 with a mobile phone platform that incorporates a variety of Google online services and lets outside developers create applications, The Wall Street Journal reported Tuesday.The goal is to make Google applications and services as easily accessible on mobile phones as PCs, so that the company can extend its advertising business to cell phones and other wireless devices. Google may announce its mobile platform within weeks, according to the Journal.The Journal&#39;s article, based on anonymous sources, is the latest of multiple reports over the past six months or so about Google&#39;s plans for the mobile market.Although at some point it was speculated that Google might be involved in the actual&#160;manufacturing of phone hardware, that rumor is now discredited, as Google is expected to focus on developing mobile software.For Google, it&#39;s critical to replicate on mobile phones the success it has had on PC-based online advertising. After years of unfulfilled promises, mobile advertising will boom in coming years, as people spend more time using the Internet via their cell phones.The Kelsey Group recently forecast that mobile search and display advertising in the U.S. will hit $33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will total $1.4 billion.Kelsey Group also expects the number of mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones.Worldwide, mobile ad spending is expected to reach $1.5 billion this year and grow to $11.3 billion by 2011, according to market researcher Informa Telecoms &amp; Media.Google is far from alone in its interest at pursuing this emerging opportunity in the mobile market, where all major telecom, online publishing and Internet players are jockeying for position.Of course, delivering online services and applications via mobile phones isn&#39;t as straightforward as doing it via PCs. In the mobile market, providers of online applications often have to strike up deals and partnerships with handset makers and wireless carriers.In a recent interview with the IDG News Service, Marissa Mayer, Google&#39;s vice president of Search Products &amp; User Experience,&#160;acknowledged there are specific challenges&#160;to bringing Google services to cell-phone subscribers.&quot;The mobile space is very complicated,&quot; she said.Google has pursued various avenues for making its search engines and other services available via cell phones. It has adapted Google Web sites for mobile browsers, developed mobile applications people can download themselves, as well as preloaded Google software in handsets via formal partnerships with mobile industry players.&#160;
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Online advertising mastermind Google and business software specialist Intuit announced they have teamed-up to tempt small businesses into seeking customers on the Internet.
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Google on Thursday, October 5, announced a new test service. People will need only mobile phones or handheld devices and they should tap Google&#39;s Web search via text messages, or short message service.
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Analysts take guesses on how the Google phone will operate.
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InfoWorld - Google will come out in mid-2008 with a mobile phone platform that incorporates a variety of Google online services and lets outside developers create applications, The Wall Street Journal reported Tuesday.
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At the GSMA conference in Barcelona, the biggest buzz is about prototype phones running the Google-backed Android operating system. Although they're little more than circuit boards and screens, these phones -- from a variety of manufacturers -- show how the so-called "GooglePhone" is shaping up.
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Google SMS started serving search results to mobile users in the US just a few days back. Now Yahoo! follows it with even more comprehensive feature set.
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Google launches a search engine service for as little as $100 a year, aimed at attracting small businesses.
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A new interface and expanded file format support are among the new development tools for Google's mobile phone operating system.
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Specialized blogs are all abuzz this week with rumors that Internet giant Google will soon launch the &quot;Google Phone&quot; or &quot;GPhone,&quot; a cheap mobile phone equipped with a Google operating system.
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While Google is currently the undisputed king (making others the queen, prince, baron, duke and viscount) of search that&#8217;s not necessarily going to automatically translate into mobile &#8212; the next big opportunity. Indeed, mobile is potentially disruptive (ring the bell!) of online market share. GigaOm&#8217;s Katie Fehrenbacher has a good post on Google and mobile along [...]
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Search giant Google has updated a wide range of its web based services, making them easier to use for mobile users. While many enhancements are iPhone specific, they also ready Google's apps for the arrival of Android, Google's own open-source mobile software platform.
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Magellan Navigation Inc. on Sunday announced its first portable navigation device to feature cellular connectivity will come with Google Inc. business listings and search functionality.