European operators mull mobile ad collaboration
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Mobile operators at the 3GSM World Conference in Barcelona are expected to discuss how they can work together to boost new mobile advertising services.
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Verizon Communications Inc  and  Vodafone Group Plc  aim to develop a common technology  for their future mobile networks that would allow their cell  phone users to roam on each others&#39; services.
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Leading mobile communications companies are due to meet in London on Tuesday to consider a plan that would help turn handsets into personal barcode readers - a move that could stimulate the first big mobile-driven advertising market.
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Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.
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Europeans came a step closer to  having television on their mobile phones on Friday when two  groups of companies announced plans to push forward with  consumer trials and establish a standard for the technology.
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Six European auto manufacturers have launched a joint campaign to let the cars of tomorrow beam wireless warnings of danger to surrounding motorists.
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Europe is slightly ahead of other   continents in developing mobile television, but lack of joint   radio spectrum for the service means it may lose its   leadership, regulators and industry leaders said on Thursday.
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HELSINKI (AFX) - Nokia Corp said it and Motorola Corp, NEC Corp, Siemens AG, and Sony Ericsson have started an Open Mobile Alliance to enable broadcast services to mobile devices.
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A European Commission plan to simplify the licensing of Europe-wide mobile satellite services could boost the nascent market for broadcast TV services over handheld devices.
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Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream.
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Instead of trumpeting low prices and new phones in ads, cellphone companies are more and more pointing out their rivalsÂ shortcomings.
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LONDON, December 13  /PRNewswire/ -- With the advent of new technologies and innovations in Europe, telecommunication service providers are increasingly offering fixed-mobile convergence (FMC) solutions.
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Mobile phone group Vodafone  and  rival Orange, owned by France Telecom , are to share  mobile mast sites in a deal designed to cut costs and improve  coverage across Britain.
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Not bad out of 21 Over the past few weeks, weâve been looking at the various rationales as to why people might want to collaborate, or access applications, when they are mobile. But just how much of a concern is it to the corporation itself? According to a recent Reg reader poll, the answer is "quite a lot". Indeed, initiatives for mobile and remote access ranked third out of a total of 21 potential activities, with 60 per cent of respondents saying their organisations were planning to roll out such technologies within the next six months. Ranking above mobility were only infrastructure optimisation and custom app development.â¦
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Fragmented industry still needs a consistent framework for mobile advertising.
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Microsoft and mobile advertising provider JiWire are teaming up to place ads on municipal Wi-Fi networks.
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A group of cellular operators have joined up to help guide next-generation mobile technology.