CBS pins ratings hopes on Couric
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US network CBS is hoping to revive struggling news ratings with the debut of presenter Katie Couric.
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Katie Couric can't catch a break.  So say three female media experts about the "CBS Evening News" anchor, who's been under the public microscope since her Sept. 5 debut.
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Rick Kaplan, who was hired by CBS to turn around the ratings slide of its evening newscast with Katie Couric, has an opportunity to stage a comeback of his own.
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Katie Couric got off to a robust   start in the ratings as anchor of the CBS Evening News, but her   debut and the program's much-ballyhooed make-over drew reviews   on Wednesday ranging from tepid to disparaging.
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Katie Couric&#39;s one-year  anniversary as anchor of &quot;CBS Evening News&quot; finds her in Iraq  and Syria reporting from the front lines and not answering  questions about how poorly the newscast has been doing in the  ratings since she started.
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NEW YORK  - "CBS Evening News" anchor Katie Couric says she tries not to worry about ratings, even though her third-placed newscast has failed to gain much ground in the six months since she took the job.
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After months of preparation and promotion, after all the words written about Katie Couric's new job as "CBS Evening News" anchor, she'd like nothing more now than to just sit down and report the news. That will finally happen on Sept. 5, when Couric tells the day's top story from the set in a rebuilt newsroom on Manhattan's West Side.
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In the extremely tight ratings race between the two leading evening news broadcasts, ABCâs âWorld News With Charles Gibsonâ last week edged past its rival, NBCâs âNightly News With Brian Williams,â for the first time in eight weeks. Nielsen estimated that the ABC newscast drew 9.8 million viewers, its highest average in nearly a year and slightly more than the 9.6 million who tuned in to NBC. ABCâs slim margin of victory was only modestly higher in the age bracket of adults 25 to 54, a demographic the two networks split evenly during the previous week. The last time ABC finished No. 1 was during the November sweeps period. Last week CBSâs âEvening News With Katie Couricâ remained a distant third (7.13 million).
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Katie Couric has made the ratings race among the three network newscasts more competitive than it has been in nearly a decade.
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By FRAZIER MOORE  NEW YORK - CBS maintained its perfect score so far this season, grabbing its 12th consecutive ratings win last week.
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During a week that CBS was fined &#36;550,000 for Janet Jackson's Super Bowl flash and its news division had to apologize for shoddy reporting, at least the prime-time ratings gave its executives something to smile about.
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By Julie Hinds, Detroit Free Press  Sep. 5--It's launch time for Katie Couric.   The TV superstar is set to debut tonight on the "CBS Evening News," which airs at 6:30 p.m. on WWJ-TV (Channel 62).
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Television sweetheart Katie Couric debuted on Tuesday as "CBS Evening News" anchor and the first
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By Kerry Dougherty, The Virginian-Pilot, Norfolk, Va.  Sep. 7--Millions of Americans did something Tuesday they hadn't done in decades: tuned to the network news.  "CBS Evening News," anyway.   You've got to hand it to Katie Couric's publicists.
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Burdened with a reputation for being   "perky" and "fluffy," Katie Couric debuts as "CBS Evening News"   anchor next week amid network hopes she can stem the tide of   younger viewers fleeing to Internet and cable.
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By JESSE NOYES  Katie Couric's much-hyped debut anchoring the CBS Evening News on Tuesday delivered some predictably big ratings to the Eye Network.  But Boston CBS-owned station CBS4 (WBZ-TV) didn't feel much of a bump for its struggling local 6 p.m.
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By DAVID BAUDER  NEW YORK - Standing in front of a video board displaying a fast-moving rundown of stories ranging from the Taliban to Suri Cruise, Katie Couric began her first night as anchor of the "CBS Evening News" on Tuesday. "Hi, everyone," she said.