Sony, Nielsen collaborate on in-game advertising metrics
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Blog: The new system will mesh with Nielsen's new GamePlay Metrics to provide data on in-game advertising on Sony's PlayStation 3 and PlayStation Network games.
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Nearly 90 percent of all companies  polled in a new study will use part of their marketing budgets  to advertise in video games, virtual communities or other new  media.
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LOS ANGELES  - Nielsen Media Research  has begun gathering its first data on the audience for Apple's  iPod, calling into question the popularity of its video  offering.
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Nielsen Entertainment and Activision, which partnered this year to develop tools for measuring the effectiveness of product placement in video games, have enlisted automaker Chrysler Group to help test its methodology, the companies said Monday.
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Video game publisher Activision Inc. and Nielsen Entertainment, on Monday said they were collaborating to produce a measurement system for corporate advertisers to compare the reach of video games with more established media, such as television.
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Google Inc  and television ratings company Nielsen will announce a multi-year deal on Wednesday to provide demographic data to Google's system for selling television advertising.
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From McDonalds to Levis, video games are increasingly being used for product placement.
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Double Fusion will show developers its new software that supports dynamic ads in games.
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A new product from Swarmcast monitors data flow to optimize video quality.
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Station Players will allow Sony&#39;s online MMO customers to meet and greet online; set to launch alongside EverQuest II. Sony Online Entertainment today announced a Web-based service that will allow players
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Millions of dollars are being spent by media firms hoping to cash-in on the success of online games
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Blog: Nielsen/NetRatings to change Web site ranking to focus on time spent rather than page views
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Nielsen will use its HeyNielsen site to track consumer preferences in real time for this year's Super Bowl ads.
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Last Thursday, Nielsen Media Research began releasing standardized information about viewership of commercials. The numbers came as a relief to television executives, showing that viewers who own DVRs do not fast-forward through the ads as much as had been feared.
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NBC Universal, owner of the top-rated broadcast television network, on Thursday said it signed a seven-year contract with Nielsen Media Research, in one of the strongest endorsements of Nielsen's controversial tracking technology.
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The company officially takes credit for a supposedly user-created PlayStation website, a day after the Federal Trade Commission announces its intentions to investigate under-the-radar marketing. In Game|Life.
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Sony and Immersion have agreed to play together nicely in the computer gaming market.