Super Bowl Advertisers Still in Game After Scandal
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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It might be trying to win the hearts and minds of consumers, but the company hasn't forgotten that its biggest customers still pay the bills.
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Even though its postseason hopes were dashed last week, Georgetown still had a Super Bowl to play.
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The stunning suspension of Patriots safety Rodney Harrison by the NFL for admitting that he used a banned substance has repercussions for the team beyond his four-week absence. It calls into question whether other players in the New England locker room are harboring similar secrets.
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Promo controversy has overshadowed the fact that &#39;Monday Night Football&#39; isn&#39;t grabbing the ratings. By Chris Isidore, CNN/Money senior writer.
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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(305 sec.) Why Super Bowl commercials still offer good return on investment.
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Even before kickoff, the Super Bowl has its first advertising casualty - the Ford Motor Company withdrew a commercial from the game in the face of complaints.
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Since just before the start of the NFL&#39;s regular season two months ago, television viewers in the Bay Area have been seeing commercials for a product that for years has sold itself.
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Advertisers at this year's Super Bowl  hark back to the familiar in new commercials for TV's biggest  event, dusting off celebrities from decades ago and putting  childhood icons into the spotlight.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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A record number of Americans watched  Sunday's Super Bowl on Fox between the New York Giants and New  England Patriots, helping justify the millions of dollars  advertisers spent on commercials during the game.
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Eastern Bank is betting on the Super Bowl but not on who wins or loses.
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It doesn&#39;t seem to matter when corporate directors get tangled in business scandals or are accused of sketchy oversight -- many still get to hold on to their jobs no matter what.
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Time Warner Cable customers itching to watch football games on the National Football League's cable channel remain on hold as the two sides have been unable to reach a deal, Time Warner Chairman and Chief Executive Richard Parsons said on Tuesday.
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Despite the much-publicized IRS crackdown on celebrity freebies, the swag-tastic star treatment hasn't slowed a bit.