AmEx's "30 Rock" commercials blend with series
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NEW YORK  - Figuring out where "30 Rock" ends and commercials begin requires a sharp eye thanks to American Express.
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With recession fears growing, Mitt Romney's latest television ad is part resume, part resolve. And all reassurance.
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Video-on-demand specials have so far appeared without advertisements. But Fox Cable Networks and Visa plan to try including ads in a show in January.
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By Bill Estep, The Lexington Herald-Leader, Ky.  May 27--BURNSIDE -- The people who promote tourism on Lake Cumberland might want to put Ron Kirn in a commercial.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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Rather than just buying TV commercial time, more advertisers are paying for programming that features their products in plot lines.
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LOS ANGELES  - An animated series is redrawing the lines of television mega-deals.
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Turning products into integral elements of shows is new to contemporary advertisers, but it was actually a mainstay of marketing from the â30s through the â60s.
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American Eagle Outfitters is at the forefront of a trend toward advertainment, making videos to engross viewers while glamorizing a brand.
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In an attempt to broaden its appeal, CNBC is airing more shows for the day trader who just wants to pick stocks and get rich.
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Last week viewers pored over four iPhone commercials with Talmudic intensity, trying to determine precisely how the phone will operate.
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Now that Randy Johnson is a Yankee, we can imagine him as George Steinbrenner's buddy in a future Visa commercial.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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Marketers will spend an estimated $1.6 million for a 30-second spot during the program, and many are planning to run ads previously unseen by consumers.
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Gap's new hip-hop-infused TV ad has captured a lot of attention from the young crowd the struggling retailer hopes to attract to reverse its fortunes.
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I'll be back with the news about Howard Stern's planned departure to satellite radio. But first, this endless block of commercials and station promotions.
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The shift parallels the increasing appearance in the new media of ads celebrating sports.