Electronic Arts Signs 15-Year ESPN Deal
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Electronic Arts Inc. has signed a 15-year agreement giving it the exclusive right to use the sports channel ESPN brand in its video games.
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As promised, ESPN will re-launch its mobile brand through a major carrier, signing a multi-year exclusive agreement with Verizon Wireless. The feature will be available to subscribers of the company's V CAST service.
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Electronic Arts announced today that it has signed a five-year exclusive licensing deal with the National Football League and the NFL players association, giving EA the exclusive rights to the NFL teams, stadiums and players for use in its football
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Electronic Arts Inc , the  video game publisher, said on Thursday it reached a deal to  form a strategic partnership with IMG, the sports and  entertainment marketing firm.
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See: needs to beef up to keep its grip on its flagship--and increasingly global--Electronic Arts business. And it's looking to make a deal with an agency network to do so, sources said.
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NEW YORK -- ESPN is closing down its cell phone company for sports fans after less than a year, planning instead to forge deals with other wireless operators to offer Mobile ESPN's multimedia content, the majority-owned subsidiary of Walt Disney Co. announced Thursday.
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Game kingpin and Motley Fool Stock Advisor recommendation Electronic Arts (Nasdaq: ERTS) has another hit on its hands. Madden NFL 2005 was the top-selling game its first week on the market.
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Sports entertainment group ESPN Inc. has  agreed to acquire the North American Sports Network (NASN) from  Setanta Sport Holdings Ltd and Benchmark Capital Europe, they  said in a statement on Tuesday.
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NEW YORK -- The Big East Conference and ESPN agreed Tuesday to a pair of six-year deals to extend coverage of football and men's and women's basketball through 2013.
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Microsoft&#39;s video game division is taking a one-two punch. Earlier this month came news that the software giant was taking a charge of more than $1 billion to pay for costs related to extending the Xbox 360 warranty to three years. Now Peter Moore, the company&#39;s Xbox standard-bearer for the last four years is resigning to join EA Sports as its president. Replacing Moore at Microsoft as senior vice president of interactive entertainment business (Xbox and Games for Windows) is Don Mattrick, who was once EA&#39;s president of its worldwide studios.
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"Madden NFL 2005," the latest  version of Electronic Arts Inc.'s ERTS.O  pro football video  game franchise, sold more than 1.3 million copies in its first  week of release, the company said on Thursday, citing internal  figures.
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ESPN is expanding its coverage of the European Champions League, streaming all 125 games of this year's tournament on its Internet sites for $9.95 per game.
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Games giant Electronic Arts buys a stake in smaller French rival Ubisoft, the maker of recent hit game Prince of Persia.
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Video game publisher Electronic Arts on Monday said it had signed an exclusive agreement with the National Football League and the marketing arm of its players&#39; union, giving EA the sole rights to put NFL players, stadiums and teams in its games.
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Electronic Arts Inc., the largest video game publisher in the United States, said Monday that it agreed to purchase a 19.9 percent stake in French video game developer UbiSoft Entertainment SA from Talpa Beheer BV, the investment vehicle of Dutch media
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The NBA announced extensions of its television contracts with ESPN/ABC and TNT on Wednesday, deals that will include rights for digital media content.
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ESPN announced Tuesday that it has bought a minority stake in the Arena Football League and will televise at least 26 games a year for five seasons.