Apple slashes iPhone price
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Apple Inc. cut the price of its top-of-the-line iPhone by $200 on Wednesday and unveiled new iPods, including a model with an iPhone-style touch screen and wireless Internet connectivity.
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Apple Inc.  said on Tuesday  its hotly anticipated iPhone could cost as much as $3,000 with  a required two-year service contract, and a handful of eager  buyers started lining up to spend their money.
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In a move aimed squarely at reining in the growing "unlocking" market, Apple last week placed new restrictions on the sales of its popular iPhone.
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Apple Inc. sharply cut the price of its iPhone on Wednesday and rolled out an iPod with a touch screen that can browse the Internet wirelessly, as well as improvements to its iTunes Web store.
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(InfoWorld) - Consumers aren't willing to pay what AppleÂ may ask for theÂ iPhone, but if the price drops they'll switch their mobile service to AT&T in order to get it, according to results of a survey released Thursday. Online market research firm Compete Inc. surveyed 379 people in the U.S., most of whom had heard of the iPhone and have shopped for an iPod, to find out how interested they are in the device to produce the uncommissioned report. The iPhone is a combined music player and cell phone that Apple plans to start selling in the U.S. in June. Among the 26 percent of respondents who said they're likely to buy an iPhone, only 1 percent said they'd pay $500 for it. WhenÂ Apple introduced the iPhoneÂ in January, it said it would cost $500 on the low end. Forty-two percent of those who said they're likely to buy the phone said they'd pay $200 to $299. The iPhone will be available only to subscribers of Cingular Wireless, now part of AT&T. In a blow to the operator's competitors, 60 percent of those in the survey who said they were likely to buy the phone said they'd switch their mobile operator in order to get it. While the iPhone has been discussed as a competitor to other handsets like Research In Motion's BlackBerry, the two serve very different markets, said Andy Neff, an analyst at Bear Stearns who participated in a conference call to discuss the results of the study. "Even though there's talk about this as an alternative to RIM, it's not a corporate product," he said. Instead, the iPhone is an indication of a broad shift toward smartphones and the emergence of niches within the category, he said. The analysts were split on what price they think the device will ultimately retail for. Operators recently haven't been discounting phones in the similar price range as the iPhone, said Phil Cusick, an analyst at Bear Stearns. However, Apple has been known to announce a product with one price and ultimately sell it for less. Apple TV, for example, was expected to cost $399 but sells for $299, he said. The phone may start out around $500 because early adopters will pay that, said Neff. But pricing will likely drop by $100 to $200 to target the mass market, he said.
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Apple Inc. CEO Steve Jobs apologized and offered $100 credits Thursday to customers who shelled out $599 for the most advanced model of the iPhone this summer, only to have the company unexpectedly slash the price $200 in a push to boost holiday sales.
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HTC's Touch, to be released in November, will undercut Apple's price.
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Apple's unexpected price cut on the iPhone may spur more sales of the mobile device. But it angered many early buyers, who flooded the companys support forums with complaints.
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If you thought the iPhone was overpriced, stop reading this story now.
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Apple Inc said on Monday it has sold  its one-millionth iPhone, just days after it cut the price of  its smartphone by $200.
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Apple added two new products to its line both at $499. This sets the stage for the price cuts later this year.
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(InfoWorld) - Less than a week after CEO Steve Jobs said that Apple wouldÂ fight hacksÂ that unlocked the iPhone, the company said any modification, unlocks included, voids the phone's warranty. Saying it had found that many of the unlocking programs "cause irreparable damage to the iPhone's software," Apple spelled out the policy. "Users who make unauthorized modifications to the software on their iPhone violate their iPhone software license agreement and void their warranty," the company said in a statement. "The permanent inability to use an iPhone due to installing software is not covered under the iPhone's warranty." Several unlock hacks are circulating, including the free open-source anySIM unlock created byÂ iPhone Dev Team,Â andÂ iPhoneSIMFree,Â a commercial unlocking program that sells between $45 and $90 online. The unlocks let users insert a SIM card programmed with account data from another mobile provider so the phone can make calls on that carrier's network, rather than solely over AT&T's. Other mods, or modifications, let iPhone owners install their own ring tones -- Apple charges $0.99 on top of the usual $0.99 tune fee for a ring tone -- and add new software to the Apple-approved applications on the device. Apple also said it would issue an iPhone update this week, and hinted -- as expected -- that it will use firmware updates toÂ cripple unauthorized modifications.Â "Apple has discovered that many of the unauthorized iPhone unlocking programs ... will likely result in the modified iPhone becoming permanently inoperable when a future Apple-supplied iPhone software update is installed," the statement said. The coming update has been no secret. Shortly after Jobs unveiled the new iPod line and announced the $200Â iPhone price dropÂ that angered many early buyers, Apple confirmed that it would update the device to add new features, including the ability to buy tracks from the iTunes music store over Wi-Fi. Not surprisingly, Apple's policy didn't scare off those who have modified their iPhones. On the company's iPhone support forum, a user identified as ansuz07 said, "The percentage of iPhones that have become bricked from hacks is very low. Even those that experienced problems could be fixed by a simple restore. Apple is going to make it sound a lot worse than it actually is since they are the ones who don't want you to do it in the first place." ComputerworldÂ is an InfoWorld affiliate. Â
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Apple Inc.'s popular iPhone will go on sale in the U.K. on Nov. 9 for $537 and will use O2 Ltd.'s service, along with WiFi from The Cloud.
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What consumers and companies should have learned from the recent Apple iPhone price cuts and subsequent backlash.
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Hold onto your hard-earned for just a few weeks more Apple is planning to drop the prices of the iPhone and iPod line within the next month or two - perhaps at a rumoured late February announcement - a Mac enthusiast site has climed.â¦
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Blog: AT&T has released pricing information for the new iPhone, with plans starting at $60 per month.
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Apple's 1GB iPod Shuffle is getting a price cut, plus a 2GB sibling that ships this month.