Don't Get Burned by Buzz
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Popular wisdom is often an oxymoron.
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Tycho:  I can really do without a lot of the corporate sniping that happens in this industry.  Plus, as a licensed demagogue, they're horning in on my territory when they say ridiculous things or make baseless verbal assaults!  I mean, I have mouths to feed.  Seriously, I have more than one mouth.
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It seems even a crusty old newshound like me can get burned. My item last week about a couple naming their baby âYahooâ turns out to be a hoax cooked up by a (now-unemployed) Romanian tabloid reporter. Reporters making things up just for a laugh? I am shocked, simply shocked.Â
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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Don't blow that found money. Some tricks to turning a profit.
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As mobile phones become ever more ubiquitous, so too do those annoyed by inconsiderate chatterers. Designers across the country are finding ways to reduce the risk of coming to blows. By Rachel Metz.
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Target to the blogosphere: youâre irrelevant.
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Over the last week, I've been writing about the disconnect between flow and rank. Paradoxically, sites that are ranked high don't always deliver a lot of hits when they link to you. On the flipside, there are some sites that are rarely on Top 100 lists, or talked about very much, that deliver substantial flow. Two of them stand out, one a veteran site, and the other a relative newcomer. 1. Daring Fireball is a thoughtful blog written by John Gruber that focuses on the Macintosh. Since I've returned to the Mac in 2005, and have been writing more about Mac issues, I've started getting links from this site, and when I do, they usually send between 1000 and 2000 readers my way. And they're generally interesting people with useful information and ideas. I follow Gruber on Twitter and have learned that he is a Phillies fan and therefore disappointed this year. His posts are interesting there too, and irreverent, which I like of course.  2. A Digg-like memetracker, news.ycombinator.com is in the same league as TechMeme, about 1000 hits for a highly ranked piece. I don't know much about the site, I'm not a regular reader, and I don't know much about the people who visit from this site.
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Uncle Sam wants to binge on your gains. Don't let him.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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Match your gadgets with the right software to really feel the burn. By Mathew Honan from Wired magazine.
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Keep up with the latest in Wired words. Make sure you don't socially advertise your passive obesity.
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Don't let yourself get excited over stock splits.
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Don&#39;t tell me this is part of sports, life or any kind of world I want to be in. Don&#39;t try to justify it, pick sides or celebrate it like some video-game adrenaline rush.
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Don't let this stock stall your portfolio's engine.
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1.      Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on ideamarketers dot com for reference. Look at my articles section and you'll find them.    Once you have a kick it press release, go to prweb dot com and sign up for an account. You can send out a press release for $0, but I suggest a $10 to $40 investment on press releases you want to be noticed. The best days to send out a press release are Tuesday  Thursday. Check out what's going on in the media so you can tie in your press release with the headlines. While your press release is an advertisement, you don't want it to be completely written like an advertisement. It's a fine line you need to walk.    A great resource to get the names, addresses and phone numbers of the people you need to contact in both television and print is the Bull Dog Reporter. However, that might be more than you can afford. If you are on a tight budget, Google top newspapers. Go to their websites and find the contact information.    Don't randomly send out your press release. You need to target your release to the specific beat reporter. Sending your music press release to a sports reporter or your computer release to the wedding reporter won't do you any good.   2.      Do public appearances. Nothing will garner more sales or attention than personal contact and word of mouth. Go to your local mall and ask if they will allow you to do a public demonstration in exchange for what you have to offer. If they won't, ask what the costs are and then go to local business to offer them a piece of the action in advertising if they donate money.    There are many other avenues to spread the news: Local supermarkets, libraries, coffee shops, etc. Music can be sung, books can be read, products can be demonstrated and services can be spoken about and validated if you have recommendations from those people who have successfully used your service.    This will help compel those who are listening to want to invest money in you and your talent. People are more likely to buy when they have a personal experience with the product or person. Make sure to invite the media to your event and advertise it to the hilt to ensure a bigger turnout.     Put up flyers, call up your local cable company and find out how much it costs to advertise. Commercials at the local or regional level during prime time will only cost you $30 a spot (approx.).  That's for advertising on VH1, MTV and many other very high profile shows.    Go to a college that has an excellent audio/visual department. Many students will only ask for the price of the film as long as they can keep a copy for their final exam. If you have a larger budget, many professional services will do an entire commercial for $5,000. A great company is Event Management Services. Ask for Marsha Friedman who is the President. 3.      Use the web to its full advantage. Set up shop on the World Wide Web if you havent already done so. Web sites do not guarantee money, but they are an additional source of advertising for you. Join web rings. While I had seen many of my competitor's use this on their web sites, I never joined one. One day I made a decision to do just that and my Christmas web site went from being unseen to the top five for my search string of Christmas with love and other terms. The results showed up in one week.    If you don't know how to create a web site, you can go to your local college as I stated prior. There are also many web sites like webmonkeys that have quite a bit of information to help get you started. Don't waste money on people who promise you top ten ranking at this point.            4.      Donate your time and services sincerely to charitable events. Eventually you'll be able to donate your item or services and get valuable advertising without cost in exchange. Charities that I can personally recommend are the Special Olympics, Make-A-Wish and Saint Jude's Hospital. Many other charities I have worked with are just as wonderful. They need the help and you do too. Why not help someone else and in exchange, you may be able to help your business? 5.      One of the most important tips is to strategically align yourself with other successful entrepreneurs.
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Also: Flirting, online and off. See what people are saying on News.com Extra.