For Marketing, the Most Valuable Player Might Be YouTube
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The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.
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InfoWorld - YouTube&#160;furthered its attempts to offer legitimate footage on its video-sharing Web site this week by announcing deals that will provide users with music video and professional basketball content.
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(InfoWorld) - YouTubeÂ furthered its attempts to offer legitimate footage on its video-sharing Web site this week by announcing deals that will provide users with music video and professional basketball content. On Tuesday, YouTube and Wind-up Records, a division of Wind-up Entertainment, said that a majority of Wind-up's music videos will be shown on the site. The arrangement also allows for the use of certain preselected music tracks in user-created videos. Artists signed to the label include Evanescence and Scott Strapp, who was the lead singer of the band Creed. As with its other media partners, a revenue-sharing model will give both companies money from the advertising sold on the pages that display Wind-up's content. This follows Monday's announcement that the National Basketball Association has teamed with YouTube to create an "NBA Channel" on the site. As of Monday, users can view league-approved NBA content on the channel. The material will come from NBA.com's own video selections and will include certain selected plays and behind-the-scenes footage. While users will still be allowed to upload NBA material to the site, the arrangement allows the league to call for the removal of some material. In the spirit of the user-generated content movement that is part of "Web 2.0," users can also submit videos of their basketball skills. Site visitors will judge the videos and the winners will be compiled and shown in a weekly highlight video. The profit-sharing arrangement also extends to this deal, according to the NBA. The moves are part of a larger effort YouTube has made to resolve intellectual-property disputes over copyright material users upload to the site. Copyright holders have demanded that YouTube remove the material, while in other situations, the video's owners and YouTube have reached agreements that allow content to remain on the site. YouTube, founded in 2005, began experiencing fallout from hosting copyright video around the timeÂ Google announced it was purchasing the siteÂ for $1.65 billion in October 2006. Earlier this month, YouTube complied withÂ a request from Viacom International to remove over 100,000 of its clips, including content from MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, and Paramount Pictures. In January, YouTube deleted clips from News Corp.'s Fox television division afterÂ the media company subpoenaed the site and asked for the content's removalÂ in addition to information on who posted the material. This came after a bout with a group of Japanese copyright holders in October that resulted inÂ the removal of approximately 30,000 clips. YouTube holds content deals with Sony BMG Music Entertainment, Universal Music Group, CBS, Warner Music Group, NBC, and the National Hockey League. Â
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After taking the Internet by storm, soon YouTube will be available on televisions.
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By Jonathan Thaw  YouTube Inc founders and investors may reap as much as $1.53 billion selling Google Inc stock they received when the video- sharing website was bought last year.
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Top online video service  YouTube will soon test a new video identification technology  with two of the world&#39;s largest media companies, Time Warner  Inc. and Walt Disney Co..
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The most popular YouTubers are being wooed by other video Web sites with promises of exposure and money.
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Thanks to its ease of operation, YouTube allows pretty much anyone with a mild curiosity about opera or musical theater to expand his frame of reference.
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YouTube continues to grow faster than the overall market for online video.
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The question on many people&#8217;s minds since the recent PR warfare between Google/YouTube and Viacom (and NBC) is: will YouTube retain its dominance or will it be supplanted by another site? That&#8217;s the same question that circulates around Google itself of course.  Two thoughts: 1. The &#8220;Head&#8221;: Professionally produced content is critical to YouTube&#8217;s long-term strength  Lazy Sunday, [...]
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Measuring time on page instead of hits is likely to hurt Google but help YouTube.
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YouTube has been gaining strength in Europe since it launched local versions of its service in June.
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The YouTube Effect is amazing -- and potentially goofy.
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Despite much public ado about piracy at YouTube, research released on Friday showed that the Google-owned website is thriving and many visitors are looking for homemade works.
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UK contributors to YouTube will get the chance to earn money from advertisements.
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As TV warms to pro video-game leagues, the top stars are emerging as big brands
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In a trend that could be a boon for YouTube, more U.S. residents say they are going online to watch videos, films and TV shows, according to a new survey by Harris Interactive