What's in a Name? Winds of Change at Studios
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Sony will be taking over United Artists, a brand name with a long history and a certain cachet in the movie business.
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New and old business strategies meet in a clash of titans. Who will make the final cut?
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A new-music group spreads its roots while keeping its indie-band identity.
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Ahem... It's a tricky one: you've developed some software for "showing and managing digital pictures and 3D Objects with a simple, intuitive, and complete interface", but now it's time to give it a snappy, eye-catching name guaranteed to attract all the right sort of attention.â¦
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Search Engine Friendly Design and Coding (Especially Flash)  Its been almost a year since I attended a session of this nature. I was not too impressed last time, so I am hoping things have changed within the year. Brett introduces the panel, by saying its the first time WMW is doing ...
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New PostScript RIP gives designers more options in output formats.
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New masters of the universe--or creators of too much leverage?
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The FleetCenter sits in the country's fifth-biggest media market and plays host to events ranging from the Democratic National Convention to the Women's Final Four. But when it comes to renaming the arena, the deal is likely to cost less than many of the other naming-rights contracts signed over the last several years, most notably the $9.3 million a year ...
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For new immigrants to Britain, adapting to the country isn't just about learning the language or getting used to the rain -- it's increasingly about changing their names.
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The two new names reflect a bit of a shift in the naming structure, since they are designed for specific business or interest groups.
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Whalesong and joss-stick induced meltdown LogoWatch LogoWatch regulars among you know that the symptoms of rebranding madness (the process by which companies pay suitcases full of cash to Strategy Boutiques who then, high on the scent of joss-sticks and to the distant sound of whalesong, fearlessly redefine the corporate brand frontage paradigm) range from light motivational slogan generation (Accelerate Convergence!), to full-blown infection wherein thousands of hours are expended at the flipchart flowcharting the company logo to better express the "value proposition it represents to constituents".â¦
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So the BBC will provide three new channels on YouTube, but with media companies pulling and contributing content, will the name have to change to ThemTube? In Epicenter.
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LOS ANGELES  - Revolution Studios is  the newest studio to take on the challenge of adapting the  long-running Broadway musical "Rent" for the big screen.
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Revolution Studios is the newest studio to take on the challenge of adapting the long-running Broadway musical "Rent" for the big screen.
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THE circus that changed traditional entertainme
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Network 18, launches Studio 18, a full spectrum division that will mark the groupÂs entry in the motion picture business. The business spectrum of the company will involve acquisition, production, syndication and distribution of full-length feature films. Based in Mumbai, Studio 18 will have distribution offices in London and New York.
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MIAMI (Billboard) - In a world where name recognition is everything, A.B. Quintanilla has flipped conventional wisdom by regularly tinkering with his group's moniker.