Super Bowl ads draw more fire for insensitivity
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Television advertising standards came  under fire again this week after several groups called some  Super Bowl commercials offensive and demanded they never be  aired again.
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Super Bowl commercials have  sold out at a much quicker pace than in recent years, and  Hollywood is getting much of the credit.
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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SAN FRANCISCO If you&#39;ve seen the new crop of ads for NBC&#39;s upcoming season of Sunday Night Football, you may have noticed a heavy emphasis on the &quot;Sunday night&quot; part, but not so much the &quot;football.&quot; That&#39;s not an oversight. The strategy is based on extensive research conducted last year that shows weekend sports viewing is for many people more about the social interaction than the game.
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An opening skit for Monday Night Football is creating some hot controversy. The skit was a promotion for ABC&#39;s Desperate Housewives.
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After a forgettable slate of commercials, it's time to admit that the golden age of Super Bowl advertising is over.
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Corporate detractors, persistent critics of a company or product who mount their own public relations offensive, have gotten the attention of marketers.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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Tucked among the Super Bowl ads that featured two auto mechanics who find themselves gnawing on the same candy bar and a fur-coated Kevin Federline hawking insurance was an unlikely spot with a rare public health message: Do something about your high blood pressure.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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Over the years, there have been many jokes about NFL standing for No Fun League, demanding uniformity and squelching individuality.
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As Super Bowl XLII draws near, reporters and players struggle to find new ground to cover. But occasional insight, humor and hyperbole surface during more interviews.
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By now, most of us can agree that ABC&#39;s &quot;Monday Night Football&quot; opening was lasciviously over-the-top, a crass effort at cross-promotion and titillation.
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WASHINGTON - I may be the only person tuned in to the presidential race who isnât outraged by the competing TV commercials that are making scurrilous accusations about President Bush and John Kerry.
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Tom Brady isn't happy about Yahoo! fantasy football ads.