Four U.S. newspaper companies form online ad partnership
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Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.Investors include the Tribune, Gannett, Hearst, and New York Times companies, which publish flagship newspapers such as the Chicago Tribune, USA Today, the San Francisco Chronicle, and the New York Times, respectively.The network, QuadrantOne, will let an advertiser place ads on hundreds of Web sites focused on 27 major markets, targeting users by what they are viewing, their online behavior and demographic information.QuadrantOne is most notable for the online players that aren&#39;t participants, such as Google, Yahoo, or Microsoft. This latest move by the newspaper companies may be designed to assert greater control over their print and Web properties.Yahoo reached a landmark revenue-sharing deal&#160;in November 2006 with seven U.S. publishers. Yahoo provides search services, places job ads on its own HotJobs site and sells Web advertising.&#160;The deal was expanded in April 2007, with some 264 newspapers distributing their content on Yahoo&#39;s portal.One of the QuadrantOne&#39;s investors, the Hearst company, is participating in the Yahoo deal.Google&#39;s PrintAds program lets its customers who are already buying contextual Web-based ads to also place ads in 600 daily and weekly U.S. newspapers. Google also offers easy tools for customers to design their own ad that can be uploaded to particular newspaper.The Chicago Tribune, the New York Times and the San Francisco Chronicle participate in PrintAds.If newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.Online advertising accounted for about $16.9 billion in revenue in 2006 and is expected to rise to $50.3 billion by 2011, according to a December 2007 report from the Yankee Group.The U.S. newspaper industry is in dire straits, in part because of a bumpy U.S. economy, declining print readers and falling print advertising revenue.Critics argue that newspaper companies waited far too long to revamp their businesses with the surge in online publishing and advertising over the last 15 years.Companies such as Google, which has made a fortune in Web-based advertising, have reaped some gains at the expense of newspapers, as advertisers look for cheaper and more targeted ways to reach buyers.Classified advertising, once a bread-and-butter source of revenue for newspaper, has also declined over the years due to advertising boards such as Craig&#39;s List.&#160;
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As online advertising continues to put the squeeze on newspaper publishers trying to get ad revenue, Google is looking for innovative methods to cash in on one side of the ad market it has not had much luck penetrating: print.
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Printing several versions of a newspaper in the same city, each with ads aimed at a specific neighborhood promises to yield increased sales of Kodakâs high-speed production printers.
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Google Inc. said any advertiser or ad agency with an AdWords account can buy print advertising from its network of 225 newspapers.
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A record number of readers visited U.S. online newspaper sites last year, according to figures released on Thursday, confirming the Web as one of the few bright spots for the struggling newspaper industry.
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New York Times Co and business news  channel CNBC will share video and stories from each other's Web  sites, an alliance that could bolster them against an expected  assault by News Corp.
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Monster Worldwide Inc., a leading job-search Web site, is taking its latest step to forge partnerships with traditional media by linking with a technology company that runs the online help-wanted sites for more than 200 newspapers.
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Monster Worldwide Inc. , parent of jobs Web site Monster.com, has signed several partnership deals with newspapers covering help-wanted advertising in local markets, Monster said on Monday.
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Is the newspaper publisher's interest in the online magazine a stab at building a pay product?
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Four daily newspapers are joining forces in a bid to tackle the problem of suicide in Northern Ireland.
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THE REGION The Boston Newspaper Guild, which represents newsroom, advertising, and other employees at The Boston Globe, approved a four-year contract that ties pay raises to revenue increases. The 364-194 vote comes nearly two months after union members rejected an offer that tied raises to revenue but excluded revenue of Boston.com, the paper's online affiliate. The new contract includes online ...
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Yahoo has forged a strategic partnership with more than 150 daily newspapers across the US, the first benefit of which will be a tight integration with Yahoo's HotJobs service.
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The New York Times Co. and Internet job search firm Monster Worldwide Inc. formed an alliance to sell help-wanted advertising, hoping to combine Monster's national brand with the local market penetration of Times Co. newspapers, including The Boston Globe.
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The Associated Press on Tuesday said it has reached an agreement with Voxant Inc. to distribute a selection of its news stories, video and photos to blogs and other Web sites through Voxant's advertising-supported syndication network.
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Internet company AOL said Monday it is partnering with a unit of Gannett Co. to offer new forms of interactive advertising that incorporate audio and video elements.
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The online bellwether strikes up more deals with print media.
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The newspaper powerhouse joins its peers in reporting earnings.