Google & Yahoo Driving Local Search Growth
521831
Google &#038; Yahoo Driving Local Search Growth Last night comScore released a new analysis of the size and growth of the local search market in the United States. comScore defines local search as &#8216;searches conducted by consumers on the local or directory (Yellow Pages) sections of leading search sites, and other searches identified as having local [...]
328254
Human-powered search site morphs into search for mobile users.
17964
Ask Jeeves Inc. is getting personal with Web search and trying to leapfrog its bigger competitors in the process. The Emeryville, Calif.
575185
Catching up to Google, Yahoo unleashes a desktop search tool  Also: IBM makes move in data storage market & hellip;.  HP makes cheap computer with rural Chinese appeal & hellip;. and more.
480372
Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]
18169
Google appears to be promoting itself more aggressively in advertisements alongside search results.
234816
Web 2.0 moves into your neighborhood as firms vie to deliver local content to your cell phone
475657
SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
575851
NEW YORK -- Internet advertising revenues jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to search results.
88587
The search giant seeks success with the biggest and the best.
81836
The quest for local information has increased during the past decades. This involves research in documents and publications in archives and libraries.
335055
The local merchant social network brings some complementary elements to Citysearch's offering.
83261
The core business of Internet search engines is being threatened by the evolution of new generation of content providers. The search engines like Google or Yahoo make money by indexing the web sites all over
642884
(InfoWorld) - Companies globally will increase their spending on local search engines and online business listing directories an average of 22.3 percent per year through 2011, according to a study by The Kelsey Group Inc. The finding reinforces the notion that the popularity of these sites, which provide a variety of information about a specific geographic area, is growing at a rapid pace among advertisers and users. "There are a lot of goods and services that people can't or won't buy on the Internet and people need to find local businesses for them," said Matt Booth, Kelsey Group's senior vice president and program director of interactive local media. Kelsey Group expects advertisers to spend US$11.1 billion in 2011 in these sites, compared with $4.1 billion last year, the company said Wednesday. The growth will be fueled by factors like new advertisers, fatter online marketing budgets, better ad targeting technology leading to better conversions and an increase in the prices of these pay-per-click ads, Booth said. Many of the new advertisers will be small businesses that currently advertise in the print editions of phone directories. The telecommunications companies that publish these directories will become more aggressive at offering these small business combined print and online deals, Booth said. Local search engines, like Google Inc.'s Google Local and Yahoo Inc.'s Yahoo Local , let users enter queries pegged to an area, in order to find places, businesses, events, driving directions and maps. Business listings directories, like Yahoo's Yellow Pages , are designed for a similar purpose but emphasize browsing their directories over entering search queries. Ad growth in print "yellow pages" phone directories will be almost flat through 2011, increasing an annual average of 0.9 percent, with $27.8 billion expected to be spent in 2011, according to The Kelsey Group.
663186
Today Ask.com has launched its highly anticipated new local search &#038; mapping offering, AskCity. Considered in part to be a replacement for CitySearch, but much more now that it is also the local arm of Ask.com, AskCity. Using a &#8216;one click&#8217; technology merged with Java and Ajax, AskCity keeps the user inside one browser window while [...]
458786
TechWeb - Yahoo Inc. is providing mobile text messaging with local search, joining rival Google Inc. in targeting the growing popularity of cellular phone messaging.
267986
Company&#39;s maps show local traffic conditions in the US, the first site to do so nationally. SAN FRANCISCO  - Yahoo! Inc.