AccuStream Research: UGV Metadata Establishes Video Advertising Benchmarks for Viral CPMs
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User Generated Video (UGV) contains abundant metadata about each video  that when graded leads to a set of performance benchmarks across sites  that can be evaluated, and effectively bought and sold on a CPM basis.
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Those sleeping kittens on YouTube sure are cute. Wired's How To Wiki shows you how easy it is to take that video clip you saved to your desktop and put it on your mobile device. Awwww!
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A video site hopes to make sense of the ever-increasing number of Web videos by allowing its users to tag sections of videos and find specific scenes within those videos without having to watch the entire clip.
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Looking back on a year of advertising innovation
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With the new year comes new products, and, as it is every year, many of them will be showed off at the semi-annual Demo conference, this year being held in Palm Desert, California.Twice a year, Demo witnesses a gathering of VCs and corporate high-tech investors who watch as demonstrators are given six minutes each to present what they hope will be evaluated as breakthrough technology worth investing in.Every instance of Demo seems to bring with it a new product focus, and at Demo 2008, the hands-down winner is video products.Visible Measures has a technology, Visible Suite, that leverages the phenomenal growth of Internet video and attempts to make sense of audience behavior while watching videos. The on-demand service integrates with an Internet site's video player. Matt Cutler, vice president of marketing at Visible Measures says "view counts alone are not enough." Rather, the VisibleSuite captures all video interactions, including play, pause, rewind, fast forward, and forward to a friend.One unique feature of the technology is its ability to capture what Cutler calls "hot spots," places in the video where users keep returning to. "The hot spots are reflective of the interest of the audience," said Cutler.While Visible Measures captures the data, sometimes it is up to the client to understand why a particular hot spot is of high interest. For example, at StreetFire.net, users kept returning to a car that was only revving its engine. To the uninitiated, there may be nothing unusual to the sound of a revving engine, but an enthusiast will notice where "a guy blows a header," said Cutler.While delivering stats on viewers is in the first roll-out of the product, Cutler said Visible Measures will be also partnering with demographics companies to add more data about viewers.Meanwhile, Vidyo introduces VidyoConferencing, which has the unique differentiator of being able to broadcast high-definition video over standard IP networks. In each instance of a broadcast, each end point will display the highest quality video it is capable of handling. The ability to scale video performance based on the end point is achieved through a relatively new technology called H.264/SVC (Scalable Video Coding) that compresses and distributes the video stream.BitGravity also claims to send broadcast-quality video over the Internet. BG LiveBroadcast is based on Flash and is a streaming service that will be marketed to video content providers. According to Perry Wu, CEO and co-founder, BitGravity built a network for delivery of content that will rival cable and satellite and help make the Internet the most powerful medium of all for content delivery.Three months ago, the company launched BitGravity CDN [Content Delivery Network] to delivery video. Now it is introducing BG LiveBroadcast for delivery of live video content. The system is able to encode video in real time, get it on the network, broadcast, and deliver it to desktops with clear, crisp video at a high data rate, said Wu. "Performance will rival the quality of content on TV, giving the user video that is responsive when a user switches between videos, plays back video, or rewinds," said WuVideo provider Tube Mogul takes its name from a play on YouTube, but there's a twist to this video content distribution company. TubeMogul users can upload any video to its site and leave the distribution of the video to TubeMogul, which will distribute it to as many video sites as the user designates. Like Visible Measures, the company also uses analytics technology to compile video viewing data from the video publishing sites.While the TubeMogul site freely distributes video, Liquidus' niche is distribution of commercial advertising video. The company also offers production and placement services on everything from digital cable to standard TV and IPTV. Demo officials called Liquidus "a liferaft" for smaller advertisers who would otherwise have trouble competing with the high-quality production values available to major advertisers.On a more private front, VideoIQ iCVR offers a surveillance camera along with intelligent software that can send alerts to security personnel when the camera identifies unusual behavior. The system also reduces bandwidth usage, said officials.In all, Demo 2008 will see 78 presenters come on stage in seven separate categories: business hardware, consumer devices, small business software and services, consumer software and services, IT management and services, enterprise software and services, and enabling technology.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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A new product from Swarmcast monitors data flow to optimize video quality.
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Ad Infuse serves up first video ads for iPhone.
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Research and Markets (http://www.researchandmarkets.com/reports/c51881)  has announced the addition of Video Downloads in Europe - A Slowly  Emerging Market to their offering.
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
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Latest spam blast invites recipients to see themselves in a video, but 'YouTube' link leads to malware.
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Paul Jones has posted a teaser concerning his talks(s) at the upcoming php|works conference this year. One is about organizing your applications to make them easier to maintain and work better and the other is a follow up to some previous benchmarks he created comparing several of the popular PHP frameworks.   About The Benchmarking Talk - Easy one-liner: "Statistical Histories for Fun and Profit." And I do mean profit: the better your apps runs on a given stack, the more eyeballs you get on your ads (or, the more users you can handle).   He will be talking about why benchmarking your app is important, how to benchmark a framework and, the thing everyone's waiting for - his benchmark stats comparing several popular frameworks.   Paul also requests that, if possible, one developer from the teams of each of the other frameworks (besides Solar of course) could be in attendance to critique the talk and help point out issues either with the talk or in his methods.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Early Internet entrepreneurs envisioned a day when consumers would devour short bites of entertainment on their computer screens delivered over the Internet by fat broadband pipes. When the companies failed, executives blamed it on ...
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Search Engine Journal is pleased to announce that we have a new contributor who will be covering search oriented marketing and news centering around viral and social media platforms, John Boyle. John is the author of the SocialNext blog, where he covers &#8220;the next generation of marketing via viral video and social networks like MySpace.&#8221; Based in [...]
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Blog: Blinkx now offering contextual ads for video.