Companies banking on Super Bowl ads
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NEW YORK  Â The story lines are unabashedly goofy. Cavemen invent the wheel to transport a beer cooler made of stone, and a car buyer enlists the help of a tribal warrior in case he needs some extra negotiating leverage at the dealership.
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Weeks after problems with subprime mortgages began roiling the industry, advertisers are offering reassurances about their stability and ability to ride out the storm.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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No matter how rough the action gets when the New England Patriots meet the New York Giants, the advertisers will be playing nice.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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The company deserves the attention of those looking for a value play.
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NEW YORK -- What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and one questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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By Smith, Steve  buying traffic is the easy part. Keeping those eyeballs is where things get dicey. Back in the day, when sock puppets and indecipherable dotcom ads dominated Super Bowl Sunday, we bought traffic the old fashioned way: We got VC investors to pay for it.
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Frito-Lay and Chevrolet are holding ad-making contests, with winners getting their spots used as part of Super Bowl XLI campaigns.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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Urban legends have circulated for years about the predictive power of the Super Bowl result for the U.S. stock market.
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Missed all of the Super Bowl commercials last night and want to catch the ads, which are sometimes the highlight of the big game? Well, thankfully this year&#8217;s commercials are available for viewing via your favorite video search and sharing services.    Better yet, some of these services are adding social media options such as ranking and voting [...]
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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For this year's big game, the winning advertisers will understand search and social media.
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Every year, even casual football fans are tempted to splurge on new big-screen televisions to watch the Super Bowl.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.