Mac TV ads: Gates loses cool
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A tale of egos, fortunes, and potty training Comment In his public appearances, Bill Gates often appears to be so heavily sedated that the the private, peevish Bill we know and love from his internal emails rarely erupts.â¦
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Bill Gates has a Google thing. When I asked him about the search competition last summer, he turned on the sarcasm. &quot;We&#39;ll never be as cool as them.
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Is Microsoft-served ads slowing down Web sites? Plus, what is Ask erasing, and what are the others keeping? And a 'Knight Rider' comeback and more.
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The producer of ads featuring PC users who switched to Macs is applying the same tactic to political commercials. This time, he'll focus on former backers of President Bush, recruited online, who've changed their political allegiance. By Louise Witt.
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The Apple Macintosh makes its debut. But, despite outward appearances, all is not rosy along the Infinite Loop.
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Rumors of an Apple-TiVo deal may be overdone.
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Our editor compares the prices of similarly configured Macs and PCs. What he finds out may surprise you.
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In their weekly technology column for ABC News, Jonathan Blum and Dan Evans indicate that âthe latest version of Appleâs iMac desktop definitely deserves to be one of our picks of the week. It is impressive from both a technical and design standpoint.â iMac, they say offers âa tasteful combo of black and gray aluminum that will make even the dullest cubicle or home office look cool.â Whatâs more, they believe that any consumer âlooking to get going in the home media network thingâthat is, storing and routing music and movies to TV screens around the home using a digital networkâshould consider the new iMac.â
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Gates tries to sell The Daily Show's Jon Stewart on the new operating system, as Office takes a backseat.Photos: What's in the Vista swag bag?
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By Aimie Pardas  IN one of many advertisements where Apple shows the difference between Macs and PCs, Apple pokes fun at how PCs are more vulnerable to malicious software or malware attacks such as viruses.
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Apple Computer is still the apple of its own eye, but the company is trying to take a more modest tack with the public. [Missing Links]
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Computer users can be forgiven for yawning at Apple's recent decision to bring its Safari Web browser to machines running Microsoft Windows.
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When Steve Jobs hits the keynote stage at the 2008 Macworld Conference and Expo on January 15, he will face a ballroom full of bloodshot eyes, a sea of journalists, analysts, and bloggers knocked loopy by the culture shock of going to sleep in Vegas (where the Consumer Electronics Show was just held) and waking up in San Francisco. Talk about your tough crowd.Fortunately, Jobs doesn?t need to kick into charisma overdrive to capture minds, hearts, and wallets. This year?s conference is already a banner event, a coming-out party of sorts for a Mac platform that has seen its biggest evolutionary kick since the demise of the original Mac OS. The combination of OS X Leopard and new Macs based on Intel?s Penryn CPU will help Mac outsiders remember that Apple sells more computers than phones.iPhone, take 2 What will happen this week? Only Steve Jobs knows for sure, but here?s my best guess.Although Leopard and Penryn have pushed the Mac to dizzying heights and should thus gain some stage time, the Macworld Expo keynote will still go heavy on iPhone and iTunes. And this time, the hype will be justified. eBay will be awash in mint-condition, used iPhones the day that Apple ships the new model that links to AT&amp;T?s fast 3G network (in the U.S.). With the speed of the 3G cellular data network, lots of RAM space for cached maps, and a close partnership with Google, iPhone could blast a tunnel through the in-car navigation market. CES was packed with navigation newcomers, but none has the hook of iPhone?s multi-touch interface, much less the capability to make phone calls and purchase music from iTunes.Another indirect but even farther-reaching benefit derived from the faster cellular network is iTunes Tagging. When listeners with compatible receivers are tuned into terrestrial and satellite radio stations that have licensed iTunes Tagging, they can purchase music that catches their ear with a button press. This will see its greatest uptake among users of Mac and PC iTunes, but iPhone owners could have the song downloaded before the radio is done playing it. No more trying to figure out the title of a song from the words in the chorus.iPhone?s support for native applications will see its official debut in February, but third parties are undoubtedly already on board. If Apple doesn?t take up navigation, the likes of Telenav and TomTom surely will. Voice-over-IP would make a great keynote demo, and with native application support, Apple might not have to write it in-house.Do pre-show announcements clear the stage for new notebooks? Apple always gets what it considers to be its lesser product announcements out of the way just before Macworld Expo so that Steve Jobs can focus on the high-percentage pitches in his keynote.The pre-keynote rollouts for 2008 are Apple?s specialty machines: the Mac Pro desktop/workstation and Xserve rack-mounted server. Both have been reworked for Intel?s quad-core Penryn family Xeon CPUs, nicknamed Harpertown. Mac Pro buyers can now get 8-core systems for about $1,200 less than before, and the Harpertown Xserve is the first 8-core server Apple has ever sold. Both systems also support significantly faster front-side bus and memory speed. This sort of performance kick might go unnoticed by most home and mainstream commercial users, but Mac Pro and Xserve buyers are going to love it.With the power user, workstation and server Mac announcements out of the way, Apple has room on the Macworld Conference and Expo keynote stage for new notebooks. The story there isn?t necessarily limited to Penryn. AMD recently announced its ATI Mobility Radeon HD 3000 series GPU (graphics processing unit) for notebooks. Among the new GPU?s attributes are improved power efficiency, PCI Express 2.0, and direct HDMI output. The new ATI GPU has one other feature: on-chip decoding of HD and Blu-Ray DVD content. It may be a long shot for this Macworld Expo, but there is a high-def DVD-equipped MacBook Pro on the near horizon.What to do after the keynote Those Macworld Conference and Expo Attendees who don?t fly home after the keynote will be treated to a packed schedule of sessions targeting audiences from home users to scientists and IT professionals.Macworld Expo?s organizers -- IDG World Expo, which has the same parent company as InfoWorld -- have also managed to pack the exhibit hall. Attendees will find familiar faces such as FileMaker Pro, REALbasic, and the venerable BBEdit programmer?s editor, but they?ll also see Hewlett-Packard, Samsung, Xerox, VMware, Parallels, Iomega and, of course, Microsoft.Next to Leopard, Office 2008 for Mac will be the best-selling software for the Mac this year. It?s not only the first native version of Office for Intel Macs, but Microsoft?s first Office designed from scratch for OS X. The Mac faithful may outwardly jeer Microsoft for taking four years to catch a clue, but they?ll be buying Office along with all other commercial Mac users. Office 2008 will be just one of many new products showing at Macworld Expo that don?t need Steve Jobs to sell them. They?ll sell themselves.
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âNot too long ago, ad agencies, design firms and other creative companies were about the only businesses that widely deployed Macintosh computers to their employees,â writes Seth Weintraub for Computerworld. âBut for a number of reasons, word of the benefits of Apple Inc. hardware  â  and software  â  on enterprise desktops is now spreading.â
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While Mac users get busy running Windows virtually, what's Apple got cooking? In Monkey Bites.
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"Fads rage, and then they drop off," says Kevin Rollins. As for the Mac Mini, he says, it won't "turn the industry upside down."
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First, thanks for the great comments on yesterday's post about Apple and the hard disk of my MacBook. People were universally positive and helpful, and I can say I really learned some really important things as a result of the discussion. First, the cost of the data on the hard disk swamps the value of the value of the disk and even the value of the computer. There was source code on the computer, and other information, which if it fell into the wrong hands, could cause some serious problems for me. I have no agreement with Apple that covers the security or privacy of the data. As far as I know they think they own the contents of the disk as well as the disk itself. The experience I had with them actually makes me think they probably do feel its theirs. This from a company that takes the security of its own private information very seriously, they seem to have almost no regard for the security of its customers' information. You have no control over when a hard disk will crash, or any foreknowledge of when it's even likely to crash. So there's no way to protect against this kind of security issue. And that's what it is. What kind of sense does it make to invest in firewalls, and of what value is Apple's claim that Macs are inherently more secure, when all the data on one of my computers is now completely out of my control forever? I'm not so concerned about the privacy issues, but I could imagine that other people might be. And if identity thieves are not aware of this backdoor way to get access to private information, how long before they are? Security experts always warn us that obscurity is not a good strategy for security. So what to do?  Basically I've given up on trying to get Apple to do the right thing and give me my disk back. Some people at the Emeryville store are well-itentioned, and are just naive about the problems that can come when you trust people with all your data. Others just don't care. Either way it seems unlikely that I'm going to get it back, and even if I do, it's been out of my control for too long.  I'm going to go through the tedious job of changing the passwords on all my sensitive online accounts. That was overdue anyway. And next time a laptop blows its hard disk, I'm either going to replace it myself and shred the old disk, the same way I'd shred any sensitive documents before throwing them out, or just throw away the whole computer. I know this isn't green, but there seems to be no other course that's anything close to secure. And always be aware that you could lose a laptop, or it could be stolen. So far it seems that this is not yet an identity theft concern, but you can't be sure, and it won't be long before it is.  Thanks again for all the good info, advice and vibe.