Rating the Super Bowl Advertisers' SEO Record
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The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
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March Madness is amongst us and Matt McGee, SEO and fantasy sports buff, has put together a Yahoo Fantasy Sports March Madness competition for the SEO crowd: Alright, the best three weeks of the entire year are about to begin. Today is Selection Sunday for the NCAA men&#8217;s hoops tournament, and the games start later this [...]
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Greg Jarboe tracks the top news stories and blog posts written at Search Engine Strategies Chicago last week.
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A record number of Americans watched  Sunday's Super Bowl on Fox between the New York Giants and New  England Patriots, helping justify the millions of dollars  advertisers spent on commercials during the game.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more.
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Links to this week's topics from search engine forums across the web: SEO for an eBay store? - Who Benefits Most from 3 AdSense Ads Per Page - What SEO Guarantees Do You Offer? - Keywords In Quotes Vs. Keywords In Italics - Yahoo Local Match & Yellow Pages
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Press Releases New Back Door To Search Engine Rankings  Greg Jarboe, President and co-founder of SEO-PR revealed a blockbuster secret back door to top search engine ranking when he presented to a comparitively small share of attendees at WebMasterWorld.com World of Search #7 conference. Jarboe presented a case study of client ...
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Revel in the coolest and most-expensive marketing spots following the Patriots-Giants showdown, as the video site serves up a post-game advertising blitz.
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Barry Schwartz points to a WebmasterWorld thread where a Yahoo Search Marketing representative, YahooSarah, posts an explanation of Yahoo&#8217;s new Quality Index Score system. Basically, Yahoo Search Marketing now uses a mix of click price and quality score to determine placement of ads in Yahoo Search results.  Here&#8217;s Sarah&#8217;s explanation of how to boost your Yahoo Quality [...]
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By Bruce Horovitz  For all the hoopla about Super Bowl marketers and the gazillions of Web hits they were expecting off their pricey ads, reality appears to have stepped smack in the way.
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A chart with an article on Sept. 30 about the business model of The St. Petersburg Times in Florida included an incorrect figure from Nielsen/NetRatings for the Web site traffic of a competitor, The Tampa Tribune, in November 2006. The total number of unique visitors was about 870,000, not 637,247, according to Nielsen/NetRatings.
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The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl by submitting video clips to its Web sites.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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I&#8217;m playing the devil&#8217;s advocate here, so keep that in mind in case I end up trampling all over anything you hold dear :) Google has taken a lot of flak on a lot of issues in the past few years - it&#8217;s a price an industry leader invariably has to pay.  Apart from Blogger spam [...]
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How some companies neglect simple marketing rules in Search Engine Optimization.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?