First the Wait for Microsoft Vista; Now the Marketing Barrage
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Skeptics were drowned out by the marketing campaign for Microsoftâs operating system on the eve of its arrival.
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For nearly a year, television and Internet audiences have been seeing a familiar string of ads from Apple attacking rival Windows-based computers. With this week's release of Windows Vista, the newest jabs aren't any friendlier.
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The wait is nearly over for the first service pack for Windows Vista, according to sources close to Microsoft.Microsoft has said the highly anticipated service pack would be out in the first quarter of this year, but some say it could be available in the next few weeks, more than a month before the quarter ends on March 31.A Taiwanese news outlet Wednesday reported in a story that Vista SP1 would be released Feb. 15, but &quot;that date is as good as any other,&quot; said Michael Cherry, an analyst with Directions on Microsoft. &quot;For all we know, they could make it available tomorrow.&quot;Through its public relations agency Wednesday, Microsoft declined to comment on the Feb. 15 date beyond reiterating the software would be available in the first quarter. Still, several sources who work closely with Microsoft said a mid-February release is not unlikely, and they expect the software to be out before the end of March.Chris Swenson, director of software industry analysis for the NPD Group, said that analysts have heard Feb. 15 as the target for SP1, but it&#39;s not something Microsoft would confirm publicly to give itself time to make adjustments in case of negative feedback on the current release of the software.Microsoft released Vista SP1 Release Candidate (RC) in December but then refreshed that software in a public release earlier this month.Several Microsoft partners said they could not confirm Feb. 15 as the date for SP1&#39;s release, but said they expect the software soon for a number of reasons.One of those is the strength of the release candidate, said Brian Randell, a senior consultant with MCW Technologies in Los Angeles. He has been using the SP1 RC, and it&#39;s stable and running well so, &quot;I can&#39;t see why [the final release] wouldn&#39;t be out soon.&quot;Microsoft&#39;s hesitancy to give a firm date for SP1 means the company is confident it can get the final release out on time, said Andrew Brust, chief, new technology for consulting firm twentysix New York. However, he agreed with NPD&#39;s Swenson that the company wants to give itself room for last-minute changes. &quot;They are not ready to promise anything beyond Q1,&quot; he said. Brust is a regional director of Microsoft partners and works closely with the company.Many believe the SP1 milestone is the one that will bring about a new wave of adoption for Vista, especially among business customers that have been awaiting the service pack&#39;s release before updating employee desktops. The combination of SP1 and Windows Server 2008, due out on Feb. 27, is expected to bode well for Vista adoption in the enterprise and medium-sized business sectors.One date Cherry said Microsoft probably won&#39;t release SP1 is the next Patch Tuesday, Feb. 12. Patch Tuesday refers to the second Tuesday of every month when Microsoft sends out software patches and updates via its automatic updating services.&quot;Hopefully, they would keep the release of monthly patches separate from the release of a service pack,&quot; Cherry said.
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By ROBERT EVATT World Staff Writer  After 5 1/2 years, Microsoft Corp. finally unleashed its new computer operating system, Windows Vista, at local stores Tuesday.
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While software-geek society greeted the release of Windows Vista, Microsoft's much-hyped new PC software, with mostly bored skepticism (CNET called it "warmed-over Windows XP"), the new souped-up operating system could have major implications for the digital media business.
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The pick of the bunch Site offer Vista has finally arrived. As of 30 January, Microsoft's new operating system was released to the general public.â¦
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After years of delays and billions in development and marketing efforts, it would seem that Microsoft Corp. would want anyone who possibly can to buy its new Windows Vista operating system. Yet Microsoft is making it hard for Mac owners and other potentially influential customers to adopt the software.
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David Daoud ran into trouble when he  started using Vista, the new version of Windows that Microsoft  Corp.  and PC makers have spent millions of dollars  advertising since it came out six months ago.
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A look back on Vista since Microsoft first released the consumer version of the latest Windows operating system.
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By Ahmad Azrai  A CROWD of thousands witnessed the official public launch of Microsoft's new operating system, Windows Vista, as well as the launch of the 2007 Microsoft Office system and Exchange Server 2007 software packs.
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When it arrives, the much-delayed Windows update will have double XP's rate of adoption, Redmond says. Not everyone's so sure.
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You rarely hear about a new OS causing people to panic. But IT consultant Scott Pam says that's exactly what his small-business clients are doing when they install Windows Vista on new PCs and run smack into compatibility or usability roadblocks.                                                    Pam's clients are not alone: Since InfoWorld launched its petition drive on Jan. 14 to ask Microsoft to continue selling new XP licenses indefinitely alongside its Vista licenses, more than 75,000 people have signed on. And hundreds of people have commented ? many with ferocious, sometimes unprintable passion. "Right now I have a laptop with crap Vista and I'm going to downgrade to XP because Vista sucks," reads one such comment.Where does all the vitriol come from?[ Get the big picture on  Windows XP's impending demise, from user reactions to licensing implications ? and sign InfoWorld's "Save XP" petition ]IT managers and analysts suggest a range of reasons, some based on irrational fears and others based on rational reactions to disruptive changes.Emotional effects "When we first deployed Vista, people told us it sucks, that it's not as good as XP," recalled Sumeeth Evans, IT director at Collegiate Housing Services, an 80-person college facilities management firm. A month later, he surveyed the staff to see if their views had changed, and they had: "They said it was very good, that they were getting used to it. We asked what was different, and they said they originally didn't like Vista because it was a change. That's human nature."Microsoft's overzealous schedule in replacing XP with Vista has exacerbated resistance to change, said Michael Silver, a research vice president at Gartner. The company had originally planned to discontinue XP sales on Dec. 31, 2007, just 11 months after Vista was made available to consumers and 14 months after it was made available to enterprises. The date for new license sales to end is now June 30.In practice, XP's consumer availability ended for many users even sooner ? just six months after Vista's release ? since storefront retailers  Best Buy and Circuit City and most computer manufacturers' Web sites stopped selling XP-equipped computers in July 2007. Typically, Microsoft has given customers two years to make such a transition, Silver noted.Burton Group executive strategist Ken Anderson suggested that the strong emotional identification with XP represented a fundamental shift in how people, including IT staff, now think of operating systems. They have become a familiar extension of what we do and how we work, thus not something  want to change often. "When technology becomes part of you, you don't want people to mess with it," he said.Anderson likened the reaction to XP's impending demise to what happened in the 1980s when Coca-Cola replaced its classic Coke formula with New Coke, causing massive protests by customers who had no reason to change what they drank. The protests forced the company to bring back what we now call Coke Classic. "XP has come to the point of being Coke Classic," he said, with Vista playing the role of New Coke.The further the better The Englewood (N.J.) Hospital Medical Center switched to Vista shortly after its enterprise release, since it had been in Microsoft's early adopter program. Most users ? mainly nurses and other medical staff ? didn't really notice the upgrade and had few complaints, noted Gary Wilhelm, the business and systems financial manager (a combination of CTO and CFO) at the 2,500-employee facility. That's because they don't really use the OS, but instead work directly in familiar applications that load when they sign in using their ID.Capacitor manufacturer Kemet saw a similar ho-hum reaction from most of its staff, says Jeff Padgett, the global infrastructure manager. And for the same reason: Users have little direct interaction with the OS. But the staff did push back on Office 2007, whose ribbon interface is a departure from the previous versions. They rebelled to the degree that Padgett has delayed Office 2007 deployment and may not install it at all.Back at the Englewood hospital, Wilhelm did hear anti-Vista grumbling from people in the administration department, who work more closely with the OS itself for file management and so on. And at Kemet, another group of hands-on users complained about the switch to Vista, noted Padgett: "The people who suffered the most were engineers and IT people."The phenomenon of hands-on users being the most resistant explains why so many small-business users and consultants have reacted so strongly against Vista, noted Gartner's Silver.Conversely, those enamored of the latest technology tend to be Vista enthusiasts, said David Fritzke, IT director at the YMCA Milwaukee, which has been adding Vista to its workforce as it buys new computers. "Some users bought Vista for home and then wanted it more quickly at work than we had initially planned to deploy it," he said. Fritzke also found that younger users adapted to Vista more easily.In search of ROI Users' personal reactions, positive or negative, ultimately impact the bottom line and help drive the business decision of whether to roll out Vista across an organization.It's all about basic cost-benefit analysis, says Gartner's Silver. In most businesses, Vista offers few compelling advantages for users while introducing challenges. The cost of change is too high for the perceived benefit. For example, users often complain about Vista's constant nagging about possible system threats, about applications that no longer run, or about files that appear to be "lost" because they've been moved to new places by the OS, Silver said."It's really hard to convince someone to go to a product that's not quite as stable or as capable as what they're already using," Silver noted ? and so they get frustrated and angry. While IT managers and analysts appreciate some under-the-hood changes in Vista, these improvements don't have an immediate, obvious benefit for users. "Vista's benefits are not about the users," concurred Collegiate Housing Services' Evans.Upgrades from Microsoft's past have also colored expectations, Silver said. Users tend to remember the straightforward transition from Windows 2000 to XP, even though technically it was a "minor" upgrade, he said. (Silver also noted that until XP Service Pack 2, XP had its own share of compatibility and security flaws that annoyed users, something that most forgot with SP2's release.)And while the path from Windows 95 and 98 to Windows XP was rockier, the benefits were clear enough at each stage for most customers to make the upgrade investment gladly, Silver said.Some users have decided to skip Vista altogether and instead wait for Windows 7, whose release date has been reported as anywhere between 2009 and 2011 "Why shoot yourself in the foot twice? Windows 7 will be out next year; I'll wait till then," said one InfoWorld reader. If Windows 7 arrives sooner rather than later ? or if a miraculous Vista service pack addresses all the major objections in one swoop ? then the uproar over upgrading to Vista will quickly fade into the hazy past of other Windows upgrade snafus.
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By Benjamin J. Romano, Seattle Times  Dec. 11--As Microsoft revs up the Windows Vista marketing engine, it's touting the economic boon the software is expected to bring to the rest of the technology industry.
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You'll love it The endless delays to Vista may end up improving the product and its simultaneous launch with the new version of Microsoft's Office Suite will make life easier for corporate IT departments, Microsoft execs insisted this week.â¦
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A Microsoft-sponsored study says that Windows Vista will generate some $70 billion in revenue and create up to 100,000 jobs in the first year of its release. The report also forecasts rapid and widespread adoption of the OS.
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Bowing to demand from customers, Microsoft will make the first major Vista update available to businesses on Friday and to developers later this month. The general public will still have to wait until next month.
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Embrace the standards, nicely, or get out of browsers If there was a functioning market for web browsers and operating systems, the past few weeks would have seen two announcements from Microsoft. After a firestorm of criticism from the web design community about Internet Explorer 8's misguided mode switching proposal, Redmond would have publicly backed down. Second, Microsoft would have bowed to 90,000 users demanding that Windows XP continue to be sold.â¦