Drilling Down: The Scent of a Man, Bought by a Woman
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It is an industry rule of thumb that womenâs perfumes account for two-thirds of annual sales of âprestigeâ fragrances â that is, high-end fragrances sold in department stores or boutiques, rather than drugstores.
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ÂThe lingering, perceived essence of anotherÂ sounds like the subject of a Proustian rumination. In fact, it is a line from an academic paper last April in The Journal of Marketing, by Jennifer J. Argo, Darren W. Dahl, and Andrea C. Morales. The authors examined a phenomenon that drives store managers crazy: consumers love to touch products in stores, but they hate buying things others have touched.
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A chemical in male sweat can boost mood, brain activity and sexual arousal in heterosexual women, according to a new study released just in time for Valentine's Day.
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Claude Julien walked out onto Causeway Street, fresh from the first press conference in his new town, and breathed in the West End air. That smell. For just a second, it caused Julien to stop in front of the Garden, made him inhale, made him remember.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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For women, apparently there's nothing like the smell of a man's sweat.
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People play games, go shopping and meet dates on the Internet. So why not use the Web to download the perfect mood-enhancing fragrance?
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ANCHORAGE, Alaska  - An Alaska man has pleaded guilty to selling more than 100 fur seal "oosiks" -- or penises -- to a local gift shop that intended to sell the items as an aphrodisiac.
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A medium breaks the bonds of time and expectation to find its inner razzle-dazzle.
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When it comes to a man's body odor, the fragrance -- or stench -- is in the nose of the beholder, according to U.S. researchers who suggest a single gene may determine how people perceive body odor.
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It has long been suspected that man's best friend has a special ability to sense when something is wrong with us. Now the first experiment to verify that scientifically has demonstrated that dogs are able to smell cancer.
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Soccer star David Beckham and his pop-star wife Victoria are set to get intimate with the unveiling of a new fragrance for men and women next month. Dubbed "intimately Beckham for Him" and "for Her," the fragrances will be sold starting next month across Britain.
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Givaudan said that it had agreed to buy the Quest flavors and fragrance unit from Imperial Chemical Industries for Â£1.2 billion ($2.28 billion) to become the worldÂs largest maker of scents used in perfume. Quest had sales of Â£560 million ($1.1 billion) last year and a profit of Â£52 million. Givaudan, based in Geneva, said it would finance the acquisition by debt and by issuing up to 1 billion Swiss francs ($800 million) in new shares.
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The Museo Carlo Bilotti, the eponymous treasure of an Italian-American perfume executive, houses a stunning collection of modern and contemporary art.
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The actress launches a perfume in her name.
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The Moment's fragrance expert reviews a five-star masterpiece ...
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.