Advertising: Bayer Goes Viral in Web Pitch for Painkiller
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To attract a younger customer, Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a product that was introduced in March.
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The glowing green moth that advertises the sleeping pill Lunesta has become one of the best-known logos in the drug industry, gliding serenely across magazine pages, websites, and television screens.
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One of America&#39;s leading heart specialists is calling for less aggressive direct-to-consumer advertising of the arthritis pain drugs known as cox-2 inhibitors, in light of recent reports linking them to increased risk of heart attack and stroke.
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German drugs and chemicals group  Bayer  unveiled a revamp at its agrochemicals unit  after strong healthcare earnings helped the company post a 14  percent rise in second-quarter operating profit on Tuesday.
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NBC Universal, ramping up sales of TV  commercials beyond living rooms, on Wednesday made its first  ever industrywide pitch to top marketers like General Motors  Corp and GlaxoSmithKline Plc on advertising in taxis,  hospitals, stadiums and elsewhere.
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The German pharmaceutical giant Bayer is no stranger to health and safety scares. Three years ago, it had to pull its cholesterol-lowering drug Baycol from the market and
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German drugmaker Bayer AG on Wednesday announced plans to spin off chemicals and polymers business Lanxess at the beginning of next year, a move designed to help it focus on health care and other core ...
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German drugmaker Bayer plans to file this year for market approval for Nexavar to treat liver cancer after a study showed the drug significantly prolongs life for patients in the advanced stages of the disease.
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NEW YORK/FRANKFURT  - A drug being developed by  Bayer AG and Onyx Pharmaceuticals Inc. shrank tumors in some  liver cancer patients and temporarily stabilized the disease in  others in a small clinical trial, the companies said on  Wednesday.
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Advertisements for painkillers Celebrex and Bextra were misleading and unsubstantiated, overstating the drugs' benefits and understating the risks, the government said yesterday.
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An experimental thrombosis pill from   Bayer AG, seen by analysts as the German group's most important   pipeline asset, has produced promising results in two clinical   trials, researchers said on Tuesday.
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The Food and Drug Administration has published a note on its Web site regarding new warnings added to the labeling for Bextra, an arthritis pain drug made by Pfizer (nyse: PFE - news - people ). The warnings
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Bayer AG may have known its withdrawn  cholesterol-lowering drug Baycol caused a high rate of a  serious muscle condition more than a year before it added a  warning to its label, according to a prominent medical journal.
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ALBANY, NY A new state Web site allowing consumers to comparison shop for prescription drugs is proving a big hit.
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Anyone eager to hire a globally known rapper might want to check out the Web site supporting Jay-Z's Hewlett-Packard commercial.
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Celebrex, a huge-selling painkiller sold by Pfizer, more than tripled the risk of heart attacks, strokes and death among those taking high doses in a national trial, the company said Friday.
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German chemicals and pharmaceuticals giant Bayer said it had acquired the marketing rights for GlaxoSmithKline's erectile dysfunction treatment Levitra in a number of countries outside the US for 208 million euros (272 million dollars).