'Mac people' more open, liberal than PC users
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People who prefer Apple&#39;s Macintosh computers over PCs have long been considered to be on the artsy, hip end of the personality spectrum -- and now a study proves that &quot;Mac people&quot; indeed are more liberal and open-minded than average folks.According to Mindset Media, people who purchase Macs fall into what the branding company calls the &quot;Openness 5&quot; personality category -- which means they are more liberal, less modest, and more assured of their own superiority than the population at large. Mindset Media helps companies with strong brands develop ads targeted to people based on personality traits or people&#39;s &quot;mindsets,&quot; and does research to that effect.So-called Openness 5 types tend to seek rich, varied, and novel experiences, according to the company, and believe that imagination and intellectual curiosity are as important to life as more rational or pragmatic endeavors. They also are receptive to their own inner feelings and may experience life with more emotional intensity.The company uses Nielsen Online&#39;s panel for the Mac mindset study, the results of which are based on responses from 7,500 participants.It&#39;s no great secret that Macs have always been popular with creative types -- the computers have been the mainstay of creative agencies and video- and sound-editing houses for years. This probably has as much to do with the fact that Apple and partners have delivered popular software for graphic and multimedia designers and artists as it does with the contemporary industrial design Macs have long reflected.Mac users are quick to agree there is definitely a mindset among their kind of people and aren&#39;t offended by a company profiling them according to their enthusiasm for Apple computers.MacBook Pro user Reatha Braxton said much of the Mac mindset stems from how Apple has projected the image of its products through advertising -- natch, as she runs her own New York-based media planning and buying agency, Braxton Strategic Group.&quot;The whole [Mac] package -- the advertising, the design, the whole image of that is creativity,&quot; she said. Braxton, who has been in the advertising business for more than 20 years, said Macs were almost exclusively used in ad agencies, from the people designing the ads to top executives like &quot;the CFO to the CEO.&quot;As for the idea that Mac users possess an air of superiority, Braxton was less inclined to agree. She said that Macs actually have a pragmatic draw for their faithful because &quot;most people who use Macs will tell you they are smarter machines than PCs, and they want to take advantage of that.&quot;Still, Braxton did acknowledge that the idea of using the PC &quot;alternative&quot; has an element of cool factor that lures creative types to use Macs over more run-of-the-mill PCs. &quot;It&#39;s cooler not to be a lemming,&quot; she said.Igor Berstein, a computer programmer for a Web-based startup in New York, also agreed there is a Mac mindset, but he doesn&#39;t think he necessarily fits into it. He started using his MacBook Pro because, with the Unix base of the OS starting with Mac OS X, it was more convenient for him as a Linux user than a PC was.But &quot;since Apple thinks a lot about aesthetics, style-oriented people go for [Macs],&quot; Berstein said. Macs also are more expensive than PCs, so people in the middle-class or upper-class who have accumulated a certain amount of wealth are mostly likely the people who can afford them, he said.Berstein also noted that people who care more about brands are also more likely to purchase Macs over PCs. While the term &quot;PC&quot; refers to a computer architecture tied to more than one vendor, Macs are a subbrand tied to the strong Apple brand -- which to some is a catalyst for purchasing a Mac in and of itself, he said.
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Mac fans, known for their devotion to buying the latest and greatest from Apple Computer, are also apparently interested in themselves as well.
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Gabe: So I picked up my MacBook Pro a few months back and I would not call myself a convert but I do really like it. I"ve been doing all the basic iLife stuff, like making DVD"s of Gabe"s birthday party and photocasting pictures to the family. I am getting much more comfortable with the Mac but there are still some things I don"t quite understand and so I have a couple questions for you guys.
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In their weekly technology column for ABC News, Jonathan Blum and Dan Evans indicate that âthe latest version of Appleâs iMac desktop definitely deserves to be one of our picks of the week. It is impressive from both a technical and design standpoint.â iMac, they say offers âa tasteful combo of black and gray aluminum that will make even the dullest cubicle or home office look cool.â Whatâs more, they believe that any consumer âlooking to get going in the home media network thingâthat is, storing and routing music and movies to TV screens around the home using a digital networkâshould consider the new iMac.â
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Macs still have fewer bugs than Windows PCs, but Apple moves to plug security holes before problems crop up.
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Macs are now stable, Intel-based workhorses that run Windows apps and make end users happy. Is that enough for entry to the enterprise?
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PARIS, FRANCE - Attendees at Apple Expo in Paris are impressed at the look of the new iMac G5, but mixed on whether it&#39;s the right solution for their needs.
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At San Francisco shindig, Mac community gets first look at book-size budget PC and low-end music player.  Photos: Scenes from Macworld
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âSt. Olaf sophomore Peter Holt, a longtime PC user, has just made the Mac switch after working in the school Mac-support department and realizing how seamlessly Apple hardware and software work together. He also likes having the option to boot into Windows as needed. He uses a desktop iMac for schoolwork and software development, as well as to play Windows games with his brother over the Internet.â Holt is not alone. As Julio Ojeda-Zapata (St. Paul Pioneer Press) points out, Mac use has surged âon campuses across Minnesotaâ and the rest of the US, as well, with some schoolsâlike Pennsylvaniaâs Wilkes Universityâgoing all Mac.
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IN A TRIUMPH of common sense over lunacy Apple's "I'm a Mac, I'm a PC" campaign, featuring the comedians David Mitchell and Robert Webb, has been cleared by the Advertising Standards Authority, after complaints that the ads were, er, misleading...  (c) 2007 Independent on Sunday, The.
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It's possible that in the coming months that security-minded computer professionals will finally have a conclusive answer as to whether low malware attack rates for the Mac are due to the platform's low rate of adoption. Some experts believe that as adoption rates rise, so will attacks.
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NSFW And HPUX users way more randy than Xbox boys Hardware Widow Mac owners spend more money on sex toys than Windows users do, but Linux buffs outspend both of them, even though they visit less pages on purvey product producers' websites.â¦
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&#147;The new G5 iMac is the finest personal computer I&#146;ve ever used, hands down,&#148; writes Mike Wendland for the Detroit Free Press. &#147;Nothing comes close. If you have ever thought of switching from a Windows-based PC to a Mac, this is the deal-clincher. It is simply a stunning machine both to look at and to use.&#148; [Oct 05]
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There's one problem with Safari for Windows -- Safari sucks. Many Mac users wonât even run it on the Mac.
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Robert Weston reports for AP, &#147;The recently released Mac Pro maintains the Apple shine in design, usability and software but also does something unexpected: It turns the old Mac versus Windows PC price equation on its head.&#148;
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Mac and Windows machines can coexist nicely -- when it comes to systems management tasks, anyway. Ryan Faas gives his take each tool's strengths and weaknesses.
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Michael Gartenberg spent a few months as a Mac user in a Windows world and found relatively few hassles.