Fast food brands hit kids online
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Despite rules banning the advertising of unhealthy food online, some brands bend the rules, research suggests.
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By Pinkerfield, Hayley  Seabrook's Crisps, the Northern snack brand, has launched its first 'through-the-line' campaign, featuring interactive media at its core. The main campaign push features a new site, MySpace presence and TV ads on other social networking sites.
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Most foods advertised on programs watched by children are larded with sugar, salt and fat.
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Children using hugely popular social   networking Web sites such as MySpace.com and Bebo.com face   bullying, unsuitable advertising and pornography, a report by a   UK consumer watchdog magazine said on Thursday.
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Children are being presented with healthier choices for school dinners and in vending machines.
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Advertisers are struggling to adapt to the migration of millions of highly sought after young consumers who are being drawn away from conventional TV and print to a new form of TV, video and social networking on the Internet.
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The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
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As kids keep getting plugged into the Internet, toy makers are following them online.
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By Gunn, Holly  This sampling of children's search sites illustrates the range of search engines for kids on the Web.
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Many more white children use the Internet than do Hispanic and black students, a reminder that going online is hardly a way of life for everyone.
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Children using hugely popular social  networking Web sites such as MySpace.com and Bebo.com face  bullying, unsuitable advertising and pornography, a report by a  UK consumer watchdog magazine said on Thursday.
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By Jackie Burrell, Contra Costa Times, Walnut Creek, Calif.  May 29--Fearful parents may conjure up images of trench-coated predators trolling the Web, but the virtual world their teens actually inhabit is more like the soda shop of yesteryear or the mall -- a place to hang with friends.
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Semiconductor and cell-phone technology converge in fast food.
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Snack time. Those two simple words can strike terror into the hearts of parents who often provide food for classrooms and after-school practices and games.
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By Jeff Brown, The Philadelphia Inquirer  Dec. 10--When my son was 7 or 8, I spent several dreadful afternoons attending birthday parties at a place called Chuck E. Cheese. Dreadful for me, that is -- the children loved the noise, the pizza, and the beeping arcade games.
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With child obesity rates rising,  the U.S.'s biggest health maintenance organization on Tuesday  launched an online video game to teach kids what to eat -- and  then shut down after 20 minutes.
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TV ban drives marketing online New rules banning TV ads for junk food during programmes aimed at the under-16s will force firms to punt their wares to kids via mobile phones and the internet, the Children's Food Campaign has warned.â¦