France to loosen up wine ads
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PARIS -- Wine ads in France, once restricted to little more than a photo of the bottle, could boast about smell, taste, and color under a compromise approved unanimously by parliament's upper house. The amendment aims to settle a battle between struggling vintners and anti-alcoholism campaigners over a 1991 law limiting ads to dry information on name, manufacturer, alcohol content, ...
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So far, supermarket chains have pumped $2.8 million into their campaign for more licenses to sell wine, while package stores, liquor wholesalers, and beer distributors have raised $857,000 to defeat the plan at the polls in November.
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French vintners staged protests in key wine-making regions Wednesday to press the government to help an industry they Growers and wine makers demonstrated in Bordeaux, Avignon, Angers, Macon, Nantes and several ...
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There&#39;s a new campaign in the works to get the word out on Washington wines. The Washington Wine Commission has revamped its logo and adopted a slogan to accentuate the positive: &quot;Washington State -- the Perfect Climate for Wine.
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Europe's top wine-producing countries could be forced to dig up many vineyards under proposed EU reforms.
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French presidential hopefuls Nicolas  Sarkozy and Segolene Royal are both selling themselves as  something new for France and both have seasoned advertising  executives to help them do it.
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Their new president wants to get the  French to work harder to compete in global markets, but some  traditions are likely to endure -- including long holidays, a  kiss for colleagues in the morning, and a decent lunch.
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Putin signs law restricting airtime and content in effort to curb his country&#39;s alcohol intake. MOSCOW  - A sweeping ban on beer advertising in Russia became law Tuesday in a move to curb the country&#39;s
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Embattled French winemakers on Thursday welcomed an easing of tough alcohol advertising laws, hoping new rules allowing adverts with a splash of color and imagination will cure the sector of its chronic sales headache.
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The European Commission said Wednesday it was considering tightening food advertising and nutrition labelling rules if companies failed to improve consumer awareness about unhealthy foods.
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Australia agreed to stop using names like champagne and port as part of an accord with the European Union that helps protect the unionâs wine industry by preserving traditional production methods and names. âThe agreement safeguards the E.U.âs wine-labeling regime, gives full protection to E.U. geographical indications, including for wines intended to be exported, and includes a clear Australian commitment to protect E.U. traditional expressions,â the European Commission said. The agreement replaces an existing accord that dates from 1994 and provides for Australia to phase out the use of âa number of important E.U. namesâ within a year.
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Cigarette advertising restrictions - described as some of the strictest in the world - come into force.
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An advertising agency for a California winery recently bought space in a magazine where few (if any) ads have gone before.
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BORDEAUX, France  - French winemakers are disappointed that President Nicolas Sarkozy is teetotal and fear his clean-living image gives the wrong impression of France.
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Wine is less a beverage than an elixir of life in France, but the country's vintners say they're vexed by a problem that threatens their livelihood: too much of a good thing and not enough people drinking it.
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French doctors appealed on Monday to President Jacques Chirac to intervene and stop changes in wine advertising rules the physicians fear will lead to more deaths from alcohol-related illnesses and drunk driving.
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France will come under renewed pressure on Tuesday to soften its stance on Turkey's bid to join the European Union when Turkish Prime Minister Recep Tayyip Erdogan drops in on a Franco-German summit in Berlin.