Google Mobile AdWords Launching
519715
Google Mobile AdWords Launching Barry Schwartz at SEW reports on Google launching mobile ads in the US, UK and Germany (this was previously tested in Japan.): The ads are being tested in U.S., U.K. and in Germany and are priced similar to how normal AdWords ads are priced, based on auction. Google has a whole help section [...]
210855
Leading search companies Google and Yahoo didn&#39;t appear to have a presence at the CTIA Wireless I.T. &amp; Entertainment conference in San Francisco this week, but their startup competitors and smaller rival AOL were all angling for influence over mobile search.While&#160;Google&#160;and&#160;Yahoo&#160;have been pursuing what is perceived to be a large opportunity in mobile search and advertising, they&#39;ve met resistance from mobile operators in the U.S.&quot;Some are concerned about Google and Yahoo being stronger competitors, that [the operators] will become in effect the dumb pipe that the ISPs became,&quot; said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. &quot;I think that&#39;s a valid fear.&quot;That creates an opportunity for companies such as JumpTap and Medio, which offer technologies to operators to present self-branded search tools for their mobile users.Operators tell JumpTap that they don&#39;t want Google and other online search brands to siphon away search traffic, and with it, the opportunity to earn revenue from advertising, said Adam Soroca, vice president and general manager of search services for JumpTap.But operators and startups face a steep challenge: Any mobile user can simply type the URL for their preferred search provider into a browser on a mobile phone. Users will do that if they think that the search from the online giants is better and if they want to access connected services such as mail and calendars, Sterling said.If the carriers manage to offer a better search experience, and one that may be easier to use because it is placed predominantly on the phone home screen, which the operator controls, then people may use it. &quot;But if their experience is lackluster or sub par or comparable, then they&#39;re at a disadvantage, because the brand strength and other tie-ins [from Google or Yahoo] are greater,&quot; he said.JumpTap said its technology is superior to other mobile search offerings because it uses proprietary algorithms that are mobile-specific. In addition, JumpTap knows the search history and location of users, so it can display more relevant results and advertising, Soroca said.In addition to the startups, competitors of Google and Yahoo in PC-based online search are working hard to prevent the search giants from dominating the mobile Internet. Microsoft is pursuing a foothold in mobile search and has an advantage through its Windows Mobile operating system. Phones running the OS feature a link to Microsoft&#39;s Live Search on the start page.Also, AOL made a handful of announcements at the CTIA conference about new mobile services. It even had a booth, which included a small poster for JumpTap in the area of the stand promoting a new AOL mobile search offering. JumpTap said it could not discuss any relationship with AOL. AOL could not be reached for comment.It&#39;s ironic that JumpTap may be fueling AOL, which ranks low among PC-based search offerings but has a strong brand. &quot;The scenario that operators are concerned about, [JumpTap is] enabling&quot; with AOL, Sterling noted. But from JumpTap&#39;s perspective, AOL looks like one more customer, he said.
651818
TORONTO, Dec. 13  /PRNewswire/ -- According to the audio experts at Voices.com (http://www.voices.com/), the voice marketplace, Americans new to advertising on the radio are buying broadcast radio commercial slots for the first time via Google's Audio Ads beta testing program.
459012
eBay has resumed advertising on Google AdWords, a little over a week after it stopped advertising on the site in an apparent retaliatory move over Google's planned protest party at the eBay annual seller's conference in Boston.
310688
Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
768037
When users log onto Google Calendar from their Web-capable mobile phone, they see appointments with date, time, location and description.
687185
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
202048
InfoWorld - DoubleClick is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google&#39;s attempt to buy it will pass muster with regulators.
96890
The company said that its new product would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages.
248657
Google Inc. on Thursday announced a new test service that allows people to use mobile phones or handheld devices to tap Google&#39;s Web search via text messages, or short message service.
167412
Google is experimenting with a new search service for mobile devices based on text messaging, also known as "short messaging service" (SMS), as the company reaches out to the wireless world.
98507
Consumers have huge incentive to flock to mobile search. As such, now's an excellent time for search specialists to get into the mobile search market.
409187
Advertisers get peek under the hood Google is offering advertisers more information on where their adverts are appearing and how they are performing.â¦
92
Blog: Google opens Print Ads to all its AdWords customers, allowing them to buy ad space in more than 225 newspapers around the U.S.
200788
By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
147685
TechWeb - A mobile phone coupon service from Silicon Valley startup could be the start of a new wave of mobile marketing.
538482
(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.