Advertising: Old-School Sponsorship From a Digital-Era Company
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Madison Avenue is playing matchmaker, bringing together an advertiser and a network for an elaborate sponsorship deal.
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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Wildly popular Facebook application is in hot water for similarity to classic board game. But could it be a marketing treasure trove for Scrabble's trademark holders?
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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Business & money: How independent producers are putting their movies straight on the internet.
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New technology will still allow advertising to get through to viewers.
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The e-tailer, seeking users' input, invests in online collaboration.
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China Mobile and Focus Media: Domestic titans selling at knock-down prices.
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Microsoftâs Digital Advertising Solutions At Advertising Week this week, Miscrosoft is announcing the launch of âDigital Advertising Solutionsâ and a media campaign to go with it. Itâs an effort to bring together Microsoftâs various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV. The press [...]
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The two team up to offer advice to consumers in an acronym-filled digital world.
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Yahoo! is turning to old school media to get noticed these days.
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The trustees of the Springvale Public Library are seeking support for Future Access, a technology sponsorship program.  Local businesses and organizations may subscribe to support a public computer station for a four-year cycle and will be recognized for their donations.
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Your online community can help fine-tune your products.
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Is this just a case of a stodgy old-media company trying to hang out online with the cool kids?
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
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Back in the go-go â90s, business meetings were awhirl with arcane buzzwords clearly inspired by last-minute visits to Dack.comâs Web Economy B.S. Generator. IT workers were often left to raise a brow and wonder just how much commitment was required to feel fulfilled in a virtual partnership.