Kraft to Cut Back Snack Food Advertising to Kids
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Kraft Foods Inc. on Wednesday said it  would curb the advertising of its snack products to children  younger than 12 as part of plans to increase the visibility of  its more nutritious products.
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Some of America's largest food and drink companies, including McDonald's, Coca-Cola, PepsiCo and General Mills, promised on Wednesday to put stricter controls on advertising aimed at children under 12.
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Kellogg Co. is planning to announce  that it will stop marketing some products to children unless  the foods can meet its nutritional standards, according to  media reports.
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Fast-food chain Burger King  Holdings Inc said on Tuesday that, beginning late next year, it  will limit advertising aimed at children younger than 12 to  food and drinks that meet strict nutritional guidelines.
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A ban on adverts for junk food during television programmes aimed at children under 16 comes into force.
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Inappropriate advertising contributes to many kids' ills, from obesity to anorexia, to drinking booze and having sex too soon, and Congress should crack down on it, the American Academy of Pediatrics says.
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The processed foods purveyor plans less advertising aimed at children.
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Kraft, the world's second-largest food and drinks firm, is to be spun off by its owner into a separate business.
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Most foods advertised on programs watched by children are larded with sugar, salt and fat.
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Kraft Foods Inc., best known for  products like Oreo cookies and macaroni and cheese,  said it is  adding the South Beach Diet brand to its portfolio in its  latest attempt to address concerns about obesity and health.
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Kraft (NYSE: KFT) has been one of the high-profile casualties of the so-called healthier eating trends taking America by storm. With processed food fare like Oscar Mayer, Oreos, Chips Ahoy, DiGiorno, and more
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Altria Group Inc.  on Wednesday said it plans to spin off its 89 percent stake in Kraft Foods Inc.  on March 30, completing the long-awaited separation of the maker of Oreo cookies from the Philip Morris tobacco companies.
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Kraft, the maker of Oreo cookies, Cheez Whiz dips and Toblerone, yesterday further reshaped its image as a producer of healthy foods by announcing a deal with the author of a popular diet.
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Snack food maker Kraft Foods Inc. on Wednesday said it agreed to sell its yogurt business to Canadian dessert maker CoolBrands International Inc.
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Britain will announce plans on Tuesday for a ban on smoking in many public places and a crackdown on television advertising of &quot;junk food&quot; aimed at children.
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Five snack food makers including PepsiCo, Mars Inc. and Kraft Foods Inc. have pledged to replace Doritos and doughnuts with healthier products in school vending machines and snack bars under a voluntary agreement brokered by former president Bill Clinton and the American Heart Association.
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Kellogg Co. said on Thursday that it  would change the way it markets food to children and only  promote products that meet certain nutritional standards,  fending off threatened litigation.