Big Losers, but Can Viewers Keep the Pace?
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Some find the contestantsâ drastic weigh loss on âThe Biggest Loser,â the NBC reality series, undermining for its viewers also trying to lose pounds.
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A big loser at this year's Emmy ceremony? The Emmys broadcast, which may have been the least-watched in history. Preliminary figures from Nielsen Media Research put the audience for Sunday's show, aired on Fox, at 13.1 million viewers. That's 3 million...
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Here's one of the safest bets you'll find this fall: one month into the new television season the media will be filled with stories about how poorly the networks are doing.
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It&#39;s that time of year again, when normally affable, outgoing people abandon their families for hours at a time to stare enraptured at their TV screens.
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Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bit stream. By Chris Anderson from Wired magazine.
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This year television â good, bad and mediocre â found itself obsessed with big shots, big bucks and the arduous climb up the class ladder. So letâs hoist a glass, have some fun and raise some fury.
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If viewers still identify Aaron Spelling with starlets whose brassieres didn&#039;t fully rein them in, that might say as much about the viewers as it does about him.
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Wednesday, after a momentum-shattering 13-week hiatus, ABC's "Lost" will be found.  But will viewers still care, and tune in? And if they do, will they get swept back into the riptide of what was once TV's hottest water-cooler show?  They ought to.
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They are running for the hills but the end of the trail is Little Big Horn, where Custer made his last stand, and lost his life. Of course the Indians didn't do too well either. AP: "Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections." Please oh Netflix strategy gods, get a copy of Marketing Warfare and read it. Netflix owns what used to be a great hill, for some it might still be one, the movies-by-mail hill. They obviously feel they need to be in the Internet movie business, and in that they have a huge head start that they aren't using. They are being too damned fair to their competitors.  Give the users the ability to grant other sites access to their movie ratings. Build Netflix into the social network of movies. You're already there, but you need to make every other social network connect up to Netflix. You need to be the hub for movie-watching on the net. You're lucky that so far that's what you are. But soon you will have to fight for that too, and then it will be too late to try to force your competitors to connect to your site. They will have data that you want. Then the nature of the negotiating will change. Right now you have the data. Use that power! Make the users everyone think of Netflix as the place on the Net for Flix.
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There's an easy way to separate the winners from the losers. But don't expect the media to help you find it.
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On a night in which Foxâs Super Bowl coverage won a resounding victory in the ratings, ABC, CBS and NBC struggled to attract even meager audiences during prime time. CBS fared best, finishing a very distant runner-up thanks in part to the strength of â60 Minutes,â which drew 5 million viewers at 8 p.m., according to Nielsenâs estimate. This veteran news magazine followed a news special on the National Guard at 7 p.m., âCBS Reportsâ (3.3 million), while repeats of CBSâs âSharkâ and âCold Caseâ attracted 4.2 million and 6.1 million viewers, respectively, at 9 and 10 p.m. ABC, in third place for the night, outpaced CBS in the important demographic of adults 18 to 49, getting a boost later in the night from the 2004 movie with Ben Stiller and Robert De Niro, âMeet the Fockers,â which averaged 4.1 million viewers from 9 to 11. NBC ranked fourth over all with four repeat hours of âThe Biggest Loser,â which averaged 2.3 million viewers.
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Can relentless promotion during the year&#39;s most watched sports event and aggressive scheduling make a hit TV show out of a certifiable turkey?
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Despite the Hollywood writers' strike, the big TV networks have more than a hundred episodes of scripted series ready to roll out over the next few months. The bad news for viewers: Few are fan favorites.
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The market for digital distribution of television programs is growing fast. How will the big guys play it?
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If Roone Arledge invented the modern TV Olympics, Dick Ebersol has imploded it. Everyone wants to watch the Olympics, but they're just too unwatchable -- too much, too fragmented, too staged, too jingoistic, too hyped, too commercialized, too long, too everything. The Olympics no longer feel Olympian. They feel like a sweeps-week sports reality show.
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NBCâs couples edition of âThe Biggest Loserâ got off to a solid start in the ratings on Tuesday as 10.4 million viewers tuned in from 8 to 10 p.m. for the showâs debut.
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Media & professional: BBC may deal with funding shortfall by making fewer but 'bigger' shows, leading to more repeats.