IRAN:  Benetton Gets Lessons in Shock Advertising
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TEHRAN, Oct 22 (IPS) - When the pro-government âIranâ newpaper ran a  full-page advertisement for the United Colours of Benetton, it  indicated official approval for the famed Italian clothing  manufacturer.
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DAVOS, Switzerland  - Iran said on Saturday it was surprised by proposed new sanctions over its nuclear program and said major powers should have waited for the verdict of a United Nations watchdog in March.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Strange stirrings at advertising broker
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
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The assassination of Pakistan opposition leader Benazir Bhutto sent shockwaves around the world on Friday with global leaders condemning the act as markets reacted with fear to the new blow to international stability.
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Shoes and bags Â such as those seen at Dolce & Gabbana's Milan show Â have become the obvious way to snare consumers while fattening the bottom line.
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Publisher Hachette Filipacchi is   testing a new mobile phone strategy with what may be its most   colorful U.S. title: Shock magazine, home to photos of nuns   practicing taekwondo and a polio-stricken dancing transvestite.
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Iranâs refusal to suspend uranium enrichment rattled investors and tempered a tech rally spurred by a strong outlook from the chip maker Analog Devices.
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NEW YORK (Billboard) - Nike's latest TV advertisement is an   emotional workout.
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Comment is free: Andrew Rawnsley: The most testing times for leaders come from the shock events they never anticipated.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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Actor Amitabh Bachchan is the brand ambassador for a bewildering variety of products and campaigns. But today&#39;s announcement is the most special yet.
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This is the first in a series of business features by  Reuters focusing on some of the world's biggest brands and most  innovative companies.
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A slowdown in automobile and financial advertising hurt the companyÂs advertising sales over the last few weeks.
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When discount rival Ryanair scrawled the words "Arrivederci Alitalia" on one of its planes two years ago, it probably seemed like a bad joke.
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It's not normal practice for a brand which is a market leader by a distance to rope in a celebrity and that too for the first time since it entered the Indian market.