Yahoo opens Panama search ad platform
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Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
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SAN FRANCISCO  - Internet media company Yahoo Inc.  on Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
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San Francisco, October 5: Yahoo Inc, which is in a fierce market battle with Web search leader Google Inc, late on Monday rolled out a test version of its search service that helps users personalize results.
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Internet media company Yahoo Inc. on Thursday said it struck a deal to produce, host and sell advertising for the official Web site for the second and third season of NBC's "The Apprentice."
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Yahoo hopes of enlisting partners for its new mobile search services.
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Overture Services, Yahoo Inc.'s  Web-search advertising unit, on Monday said it plans to enter five new international markets in the coming months as the Internet media company continues to broaden its global reach.
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Yahoo Inc. for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images, such as pictures and maps, the company said Wednesday.
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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InfoWorld - Yahoo is making APIs available for external developers so that they can build tools and applications for its new Panama search advertising platform.
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Yahoo Inc. said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited upgrade.
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Yahoo for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images such as pictures and maps, the company says.
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Yahoo is using its International appeal to jumpstart its mobile advertising efforts by signing Hilton Embassy Suites, Nissan, Pepsi, Proctor &#038; Gamble, Asia-Pacific and Singapore Airlines to be initial advertisers within Yahoo&#8217;s mobile advertising network. The brand building campaigns are set to beginingg in the US, Asia and Western Europe, and Yahoo has high hopes to [...]
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Yahoo Search Marketing Upgrade Information  It&#8217;s almost Q4 2006 and Yahoo Search Marketing has sent out a notice to its advertisers yesterday about the new &#8216;Panama&#8217; YSM platform, changes and its transition. Search Engine Journal reviewed the new Yahoo Search Marketing platform at Search Engine Strategies San Jose, and this new announcement lends to some [...]
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Yahoo Inc. said on Thursday it  will begin testing a free desktop search service in early  January, following rivals hoping to extend the reach of wildly  profitable search-related advertising.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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Internet media company Yahoo Inc.  on Tuesday said it would soon begin testing a travel price comparison search engine called FareChase as it further integrates Web search services into its offerings.
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Yahoo launched a new service designed to let users of its search engine save and manage their query results for accessing later and sharing with others, the company said Tuesday.