NBA signs new TV deals and extends digital rights
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The National Basketball Association  said on Wednesday it has reached eight-year agreements to let  Walt Disney Co.&#39;s ABC and ESPN television networks and Time  Warner Inc.&#39;s TNT broadcast league games through 2016.
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After a summer spent expanding its  global brand with exhibition games from Shanghai to Rome, the  NBA opens a new season on Tuesday looking to win back home fans  following a gambling scandal which rocked the sport to its  core.
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Two deals to be announced Tuesday are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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Time Warner Cable and MSG Network on Monday said they will extend carriage of several sports channels over the No. 2 U.S. cable operator's systems, in an interim agreement brokered by New York Attorney General Eliot Spitzer.
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ESPN announced Tuesday that it has bought a minority stake in the Arena Football League and will televise at least 26 games a year for five seasons.
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The Walt Disney Co.&#39;s ABC and ESPN  networks and Time Warner Inc.&#39;s TNT have renewed their  contracts with the National Basketball Association in deals  extending their TV rights to league games through 2016, the NBA  said on Wednesday.
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The Patriots-Giants game will now be available to the entire nation under an agreement reached by NBC and CBS to simulcast it.
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Cable network Turner Broadcasting  System and the National Basketball Association said on Thursday  they have expanded their long-term partnership to include  digital assets such as the league's 24-hour TV network and Web  sites.
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The league will debut the immersive broadcasting technology at this weekend's All-Star game. Then it just has to convince owners and telecom companies that it's a long shot worth taking
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Major League Baseball said on Thursday it reached a deal with satellite television provider DirecTV Group Inc. to air its out-of-market package of games, known as "Extra Innings", for the next seven years.
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National Basketball Association Commissioner David Stern said on Tuesday he expects to sign a new television deal, one that includes a "healthy" increase over the current $4.6 billion terms, before the end of the current 2006-07 basketball season.
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ESPN acquires national TV rights to the Arena Football League on Tuesday and also will have a minority stake in the 19-team indoor league.
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MASNÃÂ will announce a deal today to become the official network of Georgetown University men's basketball, which will include televising 10 games this season.
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All eyes were on the NBA draft this week, but the league has its sights on a mega-expansion deal through the 2015-16 season. The NBA has partnered with the Walt Disney Co. and Turner Broadcasting to have its games televised on ABC, ESPN, and TNT for the next eight seasons. The NBA's current deal with ESPN/ABC and TNT expires at ...
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A select group of sports fans will watch the National Basketball Association All-Star game on Sunday in the first-ever live high-definition 3D sports telecast that NBA officials hope will create a buzz about profiting from the new technology.
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For those waiting for Celtics games to be broadcast in high definition, the wait is over. And Comcast has gone one better. Not only will all the games be in HD on Comcast SportsNet's new full-time channel - with the first road game tonight against the Timberwolves - Comcast has launched Celtics On Demand, which will allow viewers to watch ...
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The National Football League on Monday said it will extend broadcast rights for television networks CBS and FOX to air Sunday afternoon football games through 2011 in deals worth a combined &#36;8 billion.