Proximic signs ad deals with Yahoo Shopping, Shopping.com
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.
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Yahoo Inc. will sell display advertising for Bebo Inc., the first such deal Yahoo has secured with a social networking site, the companies said on Wednesday.
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Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current &#8216;auction PPC&#8217; format to the new Yahoo Search Marketing &#8216;Estimated Average Position&#8217; and Bid Range for Top Positions.&#8217;   Dear Advertiser, As you will soon notice when you log into your Sponsored Search account, we [...]
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The service allows users to search for specific items to find the best deal and, unlike some similar British sites, it&#39;s free to users and retailers.
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Yahoo strengthens its service to advertisers by buying online advertising business BlueLithium for $300m.
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IN ANOTHER sign that Yahoo takes the Google threat pretty seriously, it said today it has signed a deal with Adobe, offering a co-branded toolbar using the font company&#39;s services.
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Internet powerhouses Yahoo and eBay are joining forces in an alliance that appears aimed at thwarting the recent expansions of online search engine leader Google and Microsoft.
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More on Yahoo Search Ads &#038; PayPal Icons Today it was spotted that Yahoo Search Marketing is testing Google Checkout style PayPal Shopping Cart icons on some of the eBay.com advertisements in Yahoo Search results. The sighting generated some buzz in the search marketing world as the icons do not only show that the Yahoo eBay [...]
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Yahoo Inc. is buying online advertising network BlueLithium for $300 million in cash, building upon an expansion aimed at ending a financial malaise that has ravaged the Internet pioneer's stock price.
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Ads chemical romance Search engine behemoth Yahoo! has ramped up its service for advertisers by acquiring privately held global ad network BlueLithium for $300m.â¦
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It looks like an unlikely collaboration. Adobe rules in desktop publishing and imaging applications while Yahoo! was once the king of online search.
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Verizon SuperPages.com said on Friday it has teamed up with eBay  and Shopping.com  for the roll-out of new shopping tools on its online Yellow Pages site.
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Yahoo and Adobe have formed a partnership to attempt to keep pace with Google and Microsoft in the search arena. Under the deal, Adobe is adding a toolbar to its Acrobat software that will link to various
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InfoWorld - People are clicking more often on ads served up by Yahoo Inc.&#39;s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.