EBay returns to Google advertising
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After a spat between two of the world's largest Internet companies, online auctioneer eBay Inc. said Friday it would resume running advertising through Google Inc.
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Lower listing fees have arrived at eBay.
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
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Testy bargain-hunter unable to find specified tat eBay has been rapped over the knuckles by the UK advertising industry regulator for a misleading web ad.â¦
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eBay has long been among the Web&#39;s most popular destinations. So why is it now making house calls? Last week, millions of people in the United States opened their mailboxes to find a catalog
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Search engine Ask Jeeves becomes the latest in a string of internet firms to tip a turnaround in online advertising.
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EBay is making changes in its fee structure to encourage sellers to list more items and attract more buyers.
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SAN FRANCISCO - Online auction giant eBay Inc. has acquired a 25 percent stake in San Francisco classified advertisements Web site Craigslist, the companies said Friday.
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In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
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InfoWorld - Google lost ground in the U.S. Internet advertising market for the first time in two years during 2007 due toÂ slower growth in the fourth quarter, market researcher IDC said Monday.
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By MAY WONG    SAN JOSE, Calif.  -- Online auctioneer eBay Inc...
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LONDON - A US federal court has ruled that Google can continue selling advertising linked to user searches for trademarked words after insurance firm Geico lost its legal battle to halt the search giant doing so.
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Online auctioneer eBay Inc. has  pulled its advertising from search company Google Inc.&#39;s  AdWords network in the United States, an eBay spokesman said on  Wednesday.
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Google search result outrage Online tat bazaar eBay has a penchant for slipping plugs for itself into your Google search results page, invariably offering to sell you whatever you type into the search field, regardless of plausibility.â¦
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SAN FRANCISCO - Online auction giant eBay Inc. has acquired a 25 percent stake in San Francisco classified advertisements Web site Craigslist, the companies said Friday.ADVERTISEMENTSBC Case Study: Crate & BarrelWhat sold them on improving their network? A system that could cut management costs from the get-go. Find out more.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Yahoo Search Ads Testing Paypal Cart Icon Andrew Goodman at Traffick has stumbled across some Yahoo Search Marketing ads for eBay.com which are serving a Paypal Shopping Cart icon in the ad copy. This new addition to the Yahoo Search advertisements are incredibly similar to the Google Checkout Cart graphic being used in AdWords Ads by [...]