Toshiba wins backing for HD-DVD
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Toshiba has won a major victory in the battle to determine the standard for next-generation DVDs with the endorsement by four Hollywood studios of its High Definition-DVD format.
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So why buy HD DVD discs then? A week after the battle with Blu-ray Disc swung further toward that rival format, Toshiba said it will promote its players on their ability to upscale standard-definition content for HDTVs.â¦
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Japan's Toshiba Corp (6502.T) waved the  white flag in the home movie war, giving up on its HD DVD  format after losing the support of key studios and retailers to  the Blu-ray technology backed by Sony Corp (6758.T).
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Toshiba Corp  is planning to give up on its HD DVD format for high-definition video, conceding defeat to the competing Blu-Ray technology backed by Sony Corp , a company source said on Saturday.
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The HD DVD format has won a battle in its ongoing war with rival optical format Blu-ray with the announcement that Universal Pictures is backing the technology.
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Like a boxer trying to regain the momentum after a volley of body blows, Toshiba is making efforts to rally the HD high-definition DVD alliance. In the past few days, it has dropped the regular price on several HD players, continued a promotion of free movies, and reportedly will increase its marketing campaign.
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Demise could be 'a matter of weeks' away Is Toshiba about to fall on its sword and announce the demise of HD DVD? That's certainly what one report citing an unnamed mole within the HD DVD camp is claiming, even though Toshiba itself - surprise, surprise - is having none of it.â¦
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By Kiyoshi Takenaka and Nathan Layne TOKYO  - Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.
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Toshiba Ltd. and Memory-Tech said this week that they plan to bring to market a hybrid DVD disc that can be used both for standard-definition and HD content.
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Toshiba Corp. 6502.T on Monday said it  had won support for the HD DVD optical disc standard from four  Hollywood studios, advancing its cause in the battle for the  next-generation DVD.
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Toshiba Corp. will launch this month two digital video recorders (DVRs) that combine HD DVD with high-definition hard-disk drive recording.
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Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures
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Toshiba continued to press forward with its HD DVD format, saying Friday that it had added functionality that allows set-top player owners to access exclusive web content.
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Toshiba said on Monday that four major Hollywood studios had thrown their crucial weight behind High Definition DVD (HD-DVD), one of two disc formats contending to be the standard in next-generation DVDs.
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The consumer electronics company backs a technology lauded by Sony and others, as the DVD format battle heats up.
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Toshiba and Memory-Tech announced they developed a dual-layer DVD disc. This wouldn&#39;t be newsworthy unless the disc is able to contain two formats: HD DVD and DVD formats.
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HD DVD is gaining momentum with Hollywood studios. Several studios have announced their intentions to go with the Toshiba format, among them New Line Cinema, Paramount