Fantasy Leagues Attract Money From Advertisers
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Free or low-cost services from AOL, NFL.com and even Best Buy are attracting advertising dollars for fantasy sports leagues.
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Social networks have made fortunes setting up Web sites that allow people to post profiles and trade messages. Now, the rank and file are getting the chance to make some cash from their contacts.
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In the aftermath of the fiasco that was the Pacers-Pistons game last Friday night, you would think that pro sports leagues would be looking to move fans farther away from the action.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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Steve Swindal, a managing general partner of the Yankees, has other business interests outside of baseball. Thatâs where the slot machines come in.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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Ad networks target online gamers as next big audience for product placements.
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Playing catch-up? Late starters can still make a million.
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More than two dozen major marketers will vie for the attention of the huge television audience. The Fifth Down blog will have live analysis throughout the game.
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Whether you're the classic fantasy football geek who has been memorizing stats since May or the casual player who just tore a rankings list from a brand-new magazine, the first round of the draft has always been the great equalizer.
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Top stars make more than ever, but they raise the tide for the whole league.
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There are 25 million reasons to watch the Cowboys-Eagles game this week, but for fantasy football players Dallas receiver Terrell Owens isn't very high on the list.
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Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
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They have been writing checks across America for decades now: the television networks, the corporate behemoths and the fans -- each amount larger than the one before until the NFL ballooned into the wealthiest sports league in the world. Last year alone it took in nearly $7 billion in revenue.
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A growing group of companies will for a fee take over players'  virtual identity and help them get to the top of the heap.
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A new N.B.A. ad campaign, using humor to sell apparel, shows how the league is struggling with its image after a series of public embarrassments.
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Sports teams are putting high technology into stadiums to attract fans, generate cash and improve standings.