Surefire Google Adwords Formula
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Surefire Google Adwords Formula  Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).  Hereâs the surefire ...
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Understanding Google AdWords  Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen.  Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted ...
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Blog: Google expands pay-per-action AdWords beta around the world
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Blog: Site aims to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.
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Found in the search marketing forums: ROI Tracking Between Lead and Sale; Determining Commercial Intent; Yahoo Click Charges to be Based on Quality of Traffic; and more.
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Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming
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Google&#39;s browser toolbar is back in court on patent infringement charges, after a U.S. court of appeals overturned part of a lower court decision. Google&#39;s AdSense contextual advertising service, though, is in the clear.Hyperphrase Technologies filed suit against Google in April 2006, alleging that Google&#39;s AdSense and the AutoLink function of its toolbar infringed claims in four Hyperphrase patents relating to the contextual linking and presentation of information. The U.S. District Court for the Western District of Wisconsin rejected the allegations in a summary judgement in Google&#39;s favor, and Hyperphrase appealed.On Wednesday, the U.S. Court of Appeals for the Federal Circuit upheld the parts of the summary judgement relating to AdSense, and some of the claims against AutoLink, but overturned the part of the ruling dealing with AutoLink&#39;s alleged infringement of two of the patents. It remanded the case to the district court to be reexamined.AutoLink parses Web pages for text fragments in certain formats, and transforms them into links to Web pages it deems appropriate. For instance, it will link publication International Standard Book Numbers (ISBNs) to a corresponding listing on Amazon.com&#39;s bookstore, or link package tracking numbers to pages showing delivery status. It will similarly process U.S. street addresses and U.S. vehicle identification numbers.In its ruling , the court of appeals found that the district court had considered an inappropriate interpretation for &quot;data reference,&quot; one of the terms used in the patent claims to describe the way a link is made between a fragment of text and an element in a database. The court of appeals remanded the case to the district court to determine whether AutoLink infringed the patents under the new interpretation it suggested.Some have likened AutoLink, introduced in early 2005, to an earlier initiative from Microsoft called Smart Tags, which sought to add links determined by Microsoft to certain keywords appearing on Web pages viewed through its Internet Explorer browser. The feature, included in beta versions of the browser bundled with Windows XP, was roundly rejected by users for the control it gave Microsoft over the appearance of Web pages, prompting the company to&#160;remove the feature&#160;from production versions in June 2001. However, it left the function in its Office XP productivity software suite, released in May 2001, where it became the subject of another patent lawsuit brought by Hyperphrase. Microsoft won a summary judgement in that case in 2003.In Wednesday&#39;s ruling on the Google-Hyperphrase case, the court of appeals upheld the judgement of the district court regarding AdSense. The way AdSense infers the topic of a Web page to associate it with keywords that may not appear on the page, and link those keywords to advertisements, did not constitute use of a &quot;data reference&quot; in the sense of the Hyperphrase patents at issue, the district court had found, and the court of appeals agreed.A Google representative reached in London would not immediately comment on the court of appeals ruling.The company&#39;s latest quarterly financial report warns that is subject to intellectual property rights claims, and may face more in the future. Such cases are costly to defend and could require it to pay damages or prevent it from using certain technologiesOne such case, brought by Northeastern University in Boston and by Jarg, a company in Massachusetts that develops distributed search technologies,&#160;charges Google with infringing a patent&#160;for a method of breaking database queries into fragments and distributing them to multiple computers to get search results faster. Google has until Jan. 11 to file a response in that case.&#160;
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Found in the search marketing forums: AdWords Predictions for 2008; Concerns Over Links In Articles; Reporting Automation; and more.
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How To Create âDynamic Headlinesâ For Your Google AdWords Ads  Relevancy is the key to the success of all advertising.  If your ad conveys the right message at the right time, to the right people, then you stand a very good chance of increasing the response to your ad. If ...
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Yahoo Publisher Network has made some updates to its quality guidelines and program policies.  The change which sticks out the most is the limitation of three ad units per page. Google AdSense works in a similar fashion, with the maximum amount of contextual network ads being set at three. Yahoo has defined some simple quality guidelines [...]
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Links to this week's topics from search engine forums across the web: How Do I Spot Cloaked Sites? - Geico Takes Aim at Google for Selling Ads Linked to Trademarks - Overture Match Type Changes - SEO: How Do You Separate Truth from Speculation? - How to Emergency Pause your AdWords Campaign
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Google&#8217;s Inside AdWords blog announced today that AdWords has improved their location targeting on the Ad Preview Tool which now lets users view ads as they would appear in different Google International domain results, different countries, languages regions or coordinates. The new tool is quite handy for not only seeing your ads in action in a [...]
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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Microsoft Corp. said on Thursday it may  offer a free, advertising-supported version of its basic word  processing and spreadsheet software, in an apparent bid to fend  off a nascent challenge from Google Inc. in the business  software market.
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(InfoWorld) - Salesforce.com Inc. and Google Inc. announced a strategic global partnership Tuesday, but it wasn't theÂ widely expected tight integrationÂ between Google Apps and Salesforce.com's hosted CRM (customer relationship management) software. Instead, the two vendors brought out their first jointly developed and co-marketed product combining Google AdWords with Salesforce on-demand CRM. [ See Reality Check blog post:Â  Google, Salesforce miss the mark. ] Speculation reached fever pitch in recent weeks that Salesforce.com and Google would integrate their respective hosted applications to counter Microsoft Corp.'s move into on-demand software with its Live applications, which will include a hosted version of its Dynamics CRM offering. There were even suggestions that Google was ready to acquire Salesforce.com. The two companies have a lot in common in terms of their company culture, their technologies and their belief that pay-as-you-go Internet applications will become increasingly popular. "There's a natural fit," said Kendall Collins, senior vice president of marketing at Salesforce.com, of the relationship with Google. The two vendors have been looking at where their businesses intersect and where they could both derive substantial business. They decided to work together on a new offering to target small to midsize businesses (SMBs) and integrate AdWords with Salesforce CRM. AdWords allows companies to advertise their products to people using Google's search engine and to associate their ads with specific keyword searches so the ads may appear next to particular search results. Using the new product, which is called Salesforce Group Edition featuring Google AdWords, a company can immediately connect to AdWords and create an ad linked to particular search results. Customers clicking on that ad are taken to the company's Web site and encouraged to complete a form with their contact details, which then automatically becomes a new lead in Salesforce CRM. Those leads can then be shared around the company and managed through Salesforce CRM. Users will also be able to link existing AdWords accounts to Salesforce CRM and to create new AdWords accounts, Collins said. Potential customers can try out and then purchase the new product from aÂ special micrositeÂ on the CRM vendor's Web site. The new product will immediately replace Salesforce.com's Team Edition offering, Collins said. It will be available in 14 languages and in the 43 countries where Salesforce.com operates. Under a promotional deal, the new offering will initially cost $600 for a five-user edition per year, as compared with $995 for the five-user Team Edition. The list price will end up as $1,200 per year. For users in Canada, Mexico and the U.S. who are new to AdWords, Salesforce Group Edition featuring Google AdWords also comes with a $50 AdWords credit. Under the terms of the nonexclusive agreement, Salesforce.com will take 100 percent of the $600 annual subscription fee, while Google will garner the lion's share of the advertising revenue generated, with the CRM vendor receiving a small undisclosed portion of those ad sales. Google's hope is that teaming up with Salesforce.com will enable the company to reach new SMB customers. Salesforce.com's goal is to ensure that all of its CRM offerings have some component of AdWords, Collins said. It's likely that this is the start of an intensification of the Google, Salesforce.com relationship, with perhaps the tight integration of Google Apps and Salesforce CRM to come. "Where will we go next?" Collins asked. "Stay tuned." Â
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Businesses and developers can work with the rival to Google's ad programs on a free or subscription basis.
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Blog: Custom Search Business Edition offers ad free, fee-based site search to organizations.