Sony Lags Behind Demand for Flat TV's
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Sony is having trouble meeting soaring demand for flat televisions as its assembly lines did not gear up quickly enough.
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TOKYO - Sony Corp is attempting to claw back market share of the domestic flat-panel TV market with the launch of eight new televisions.
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Sony Corp. (6758.T) said on Monday  U.S. sales of electronics have been better than expected so far  this holiday shopping season, fueled by demand for flat panel  televisions and digital cameras.
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In the race for ever-thinner displays for TVs, cell phones and other gadgets, Sony may have developed one to beat them all &#151; a razor-thin display that bends like paper while showing full-color video.
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Flat-panel TVs look lovely on a wall Â the cords hanging from them, less so. After a few years of false starts, the industry finally seems close to tackling that problem. At least three dueling wireless technologies for high-definition TVs will be on display at the Consumer Electronics Show in Las Vegas, which starts Monday. Manufacturers promise that sets incorporating these technologies will be in stores before the next holiday season.
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Sharp Corp., which helped propel the market for liquid-crystal display televisions, is no longer the world's leading maker of the flat-panel TVs, according to two market research companies.
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Cable set-tops are everywhere, but consumers continue to show a lack of interest in buying separate boxes for Internet-based video-on-demand services.
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Yesterday, Sony launched the next stage in a comeback campaign to reposition itself, not only in its key markets but in the public mind. The campaign involves some controversial moves, including expanding its high-end Bravia brand to smaller and less expensive HD displays - some of which are not 1080p.
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Sony Corp  will look beyond its  current partnership in flat panels with South Korea's Samsung  Electronics  and may tie up with other firms, the  Mainichi newspaper reported on Thursday.
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Over this year, one of the biggest obstacles to buying a high-definition TV crumbled into dust. Even if you're looking for a big, flat-panel plasma or a liquid-crystal display screen, you no longer have to spend more than the cost of a good laptop computer.
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Sony Corp has denied plans to exit the plasma television business. The company plans to focus on the flat-panel TV market on liquid crystal display and rear-projection models, and analysts say that this would be a logical move.
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Sony has a 27-inch OLED TV prototype. Didn't we see this last year?
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DonÂt buy that high-definition TV yet. Competition may force the prices down further.
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TOKYO - Sony is focusing its TV business strategy on liquid-crystal displays and rear-projection television sets, but will continue to assemble and sell plasma display sets for now, the company said Monday.
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Sony Corp. 6758.T said on Wednesday it   will launch nine new LCD TV models in Japan in the next few   months including a 52-inch high-definition set, aiming at   demand in the critical year-end holiday shopping season.
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Yours for $2500... CES Want the very latest in flat-panel technology? Then book yourself a trip to the States â Sony's just launched its XEL-1 OLED HD TV over here.â¦
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The week leading up to the Super Bowl is often a banner week for TV sales, but recent data suggest that sales of high-definition TVs may be leveling off.