Campaign Ads Stay Off-Line, on Air
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With the presidential election just a few weeks away, the pressure is mounting on both camps to effectively use the Internet to help woo voters and secure an Election Day win.
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WASHINGTON - I may be the only person tuned in to the presidential race who isnât outraged by the competing TV commercials that are making scurrilous accusations about President Bush and John Kerry.
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Capturing the immigration debate in political ads this campaign season &#151; without upsetting Hispanics &#151; is proving tricky for the parties and candidates.
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Details of a television ad released Thursday by John Kerry's campaign:
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Although blogs like Daily Kos have demonstrated some possibilities of the medium, political candidates haven't bought into them, and probably won't anytime soon. By Daniel Terdiman.
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Testimonial ads are nothing new in the political world. High-profile surrogates or supportive celebrities often film commercials endorsing a candidate, hoping voters will follow their leads. Those have been rare this year. But quite a few ads have featured everyday Americans testifying about the state of the nation, as strategists seek to make politics &#151; and the presidential election &#151; personal through campaign commercials.
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Now that the Iowa caucuses  and New Hampshire primary have launched the presidential race,  non-news networks are piling on to document an election season  seen as just too entertaining to pass up.
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With political fund raising, campaign advertising and organizing taking place in full swing over the Internet, it may just be a matter of time before the Federal Election Commission joins the action.
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While there has been more Internet advertising activity in this year's presidential race than in the past, the money spent on Web ads still pales in comparison to that allocated for TV commercials, the first-ever study of online political ads found.    The study, released Monday by the Pew Internet & American Life Project, said President Bush, Democrat John Kerry, their political parties and allied independent groups spent $2.6 million to post banner ads on Web sites from January through August...
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Liberal online activists are finding you can't move elections with  just modems and IM
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Federal election regulators refused to ease limits on political advertising Tuesday, blocking an effort to let interest groups run radio and television ads mentioning elected officials within weeks of an election.
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Analysis: Every campaign has a site, but this presidential candidate uses technology effectively to connect with voters.
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The secret lobbying campaign your phone company doesn't want you to know about
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It might seem unusual for a black candidate to model a campaign message on one of the most controversial, racially charged ads in the history of television campaign advertising Ã¢ÂÂ a spot that spurred outrage among the mostly liberal community of African-American activists.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Its new ad campaign may not be focused on the right people.