US consumer agency issues ad-tracking guidelines
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Let 'em know they're being watched US consumer protection body the Federal Trade Commission has backed a tightening of rules on internet advertising and the use of personal information. It has proposed stronger industry regulation of the tracking of users' habits.â¦
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Standard &amp; Poor&#39;s put the Interpublic Group of New York on credit watch Tuesday because of increased management concerns. The advertising agency has been placed on credit watch
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The US Food and Drug Administration has approved the practice of injecting humans with tracking devices for medical purposes, according to a Florida company that makes the devices.
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The U.S. Food and Drug  Administration needs to more closely regulate  direct-to-consumer advertising of prescription drugs, the  Government Accountability Office said on Thursday.
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The FTC today issued a report assessing whether and how a system that rewards members of the public for tracking down spammers would or could help improve enforcement of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2002
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WASHINGTON, Nov 04, 2004 (United Press International via COMTEX) -- The US Food and Drug Administration Thursday said it was implementing several new initiatives to regulate dietary supplements.
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The FDA has asked makers of Crestor to stop publishing an ad aimed at patients. The FDA sent a letter to Astra Zeneca on 21st December saying it was concerned that the ad may play down the risks associated with Crestor.
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The United Kingdom's advertising watchdog group, the Advertising Standards Association, has found that complaints lodged against a Microsoft (Nasdaq: MSFT) magazine ad that stated that Linux was more expensive than Windows were valid.
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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Heart attack prevention has just taken another step with the US Food and Drug Administration&#39;s go-ahead for one of the nation&#39;s best-selling cholesterol
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Multimedia Card Association kicks off ad campaign to promote the small cards based on its specifications.
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Yahoo Publisher Network has made some updates to its quality guidelines and program policies.  The change which sticks out the most is the limitation of three ad units per page. Google AdSense works in a similar fashion, with the maximum amount of contextual network ads being set at three. Yahoo has defined some simple quality guidelines [...]
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The Food and Drug Administration (FDA) has granted a fast track review of testosterone patches for women with low sex drive, despite concerns about insufficient data and potentially misleading marketing by their manufacturer Proctor &amp; Gamble, claim two
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A compromise by TV networks and advertisers on a system to count how many people watch commercials has hit a snag.
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Government tries to limit TV advertising and sales along highways
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Television advertisements promoting  Pfizer Inc.'s impotence drug Viagra omit key information and  should be withdrawn, the U.S. Food and Drug Administration said  in a letter to the company released on Monday.