NBA Brings Its Game to Beijing
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The NBA has come to booming, basketball-crazy China &#151; but it doesn't expect to make any money soon.
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While celebrating unprecedented success at the Athens Olympics, China has its sights firmly set on the Beijing Games in four years when they hope to present the country&#39;s new face to the world.
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When the NBA began sending its players to the Olympics in 1992, one of the league&#39;s goals was to spread basketball around the globe. Clearly, the idea worked.
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Chinese star center Yao Ming is excited about making a homecoming with his National Basketball Association(NBA) teammates next week when he and the Houston Rockets play two exhibitions against Sacramento.
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China's 40-billion-dollar welcome mat is almost in place as Beijing prepares to woo the world -- barring unwelcome guests -- to the Olympic Games in August.
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Chinese sport fans have embraced an online lottery for tickets to theÂ 2008 Olympic Games in Beijing.
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Yao Ming&#39;s Houston Rockets squeezed past the Sacramento Kings on Thursday in the first NBA game to be played in China, a country the fast-growing basketball league deems a potential marketing mecca.
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Yao Ming's Houston Rockets squeezed past the Sacramento Kings on Thursday in the first NBA game to be played in China, a country the fast-growing basketball league deems a potential marketing mecca.
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The NBA will take its global  basketball development and community outreach program to India  this year in a bid to expand the popularity of the sport in the  cricket-mad nation.
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A day before starring in the NBA&#39;s first China game, Yao Ming went back to school. All the way back. The 7-foot-6 center visited his old elementary school Wednesday as part of an NBA sponsored program to promote reading.
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The NBA's 28-year flirtation with China has become a serious commitment with the establishment of NBA China and the scheduling of exhibition games in the country.
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There will come a time when playing host to preseason basketball games will not set pulses racing in China, a time when the country is secure enough in its place as a world sports superpower that it will settle for nothing but the meaningful.
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National Basketball Association commissioner David Stern welcomed an NBA players&#39; protest of Beijing hosting the Olympics because of China&#39;s role in the conflict in Darfur.
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Shanghai. (Interfax-China) - The National Basketball Association (NBA) held its first ever game in China last night. Budweiser, Coca Cola, McDonald&#39;s, Reebok, Kodak, and Disney were the six corporate sponsors
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As the widespread coverage of Yi  Jianlian&#39;s NBA move reaffirmed China&#39;s love affair with  basketball, a first-round pick from the 2004 NFL draft was in  Beijing on Friday to promote &quot;America&#39;s favorite sport.&quot;
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Houston Rockets&#39; Yao Ming answers a question from journalists during a press conference for the NBA China 2004 game Tuesday, Oct. 12, 2004 in Shanghai, China.
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By Jonathan B. Cox, The News & Observer, Raleigh, N.C.  Sep. 17--Wangfujing Street in central Beijing is a shortcut to the other side of the world.   Above the Mercedes-Benzes and Audis whizzing nearby, a billboard promotes Adidas.