Google pressed to reveal AdWords secrets
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Much ado about recreational flooring Google may turn over information about third-party keyword purchases after being subpoenaed by a recreational flooring company.â¦
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Google Faces Another Keyword Lawsuit  Another lawsuit has been filed against Google because of the trademarked keyterms that companies bid for in the AdWords keyword advertising program.  Next week Google will head over to a German courtroom where it will continue to defend its technology against Metaspinner Media GmbH.  Neowin reports ...
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The company's slogan may be "Don't be Evil", but Internet giant Google has been hit twice in as many weeks with allegations it doesn't respect users' privacy.
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Google's AdSense is in the clear, but two patents related to the AutoLink piece of the Google toolbar are to be re-examined.
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Global publishers, fearing that Web   search engines such as Google Inc. are encroaching on their   ability to generate revenue, plan to launch an automated system   for granting permission on how to use their content.
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A customer can connect to Google's AdWords and create an ad linked to particular search results. Anyone clicking on that ad is then encouraged to complete a form with their contact details, which then automatically becomes a new lead in Salesforce.com's CRM package.
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Google responds to attacks on its privacy record.
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Google AdWords Content Changes Yield Results  Search Engine Lowdown's Andy Beal had a chance to speak with Google's Mike Mayzel regarding the changes Google made to their AdWords (or AdSense) contextual ad network over the past year. Here are some findings from the conversation.  Andy on AdWords:  In partnership with Atlas, Google looked ...
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Found in the search marketing forums: AdWords Predictions for 2008; Concerns Over Links In Articles; Reporting Automation; and more.
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The fabled atmosphere at Google HQ isn't all that, according to an anonymous blog posting from someone who claims to have worked at the secretive search giant before heading for Microsoft.
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Secrets are at the center of a number of ad campaigns, a trend inspired by the growing preoccupation with celebrity gossip.
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Google Adwords Traffic Estimator Explained  Google added this great feature that helps AdWords customers figure out an estimated level of traffic that they should expect to see based on the CPC value and keyword phrase. But ad features are added, it adds an additional level of complexity for the end user. ...
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Andy Beal&#8217;s Marketing Pilgrim has an exclusive story running that Google AdWords Click Fraud is at or below 2% and that Google has the proof. Andy&#8217;s post is incredibly detailed as he runs through Google&#8217;s Four Layers of Click Fraud Filters: Google&#8217;s Click Fraud Rate is Less than 2% Google utilizes four layers of click fraud detection. [...]
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Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
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Google Inc. has gotten undeservedly all the credit for many clicks on the online ads it delivers via its search engine, but Microsoft Corp. wants to put a stop to that.
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New Web ads respond to your activities--and this has privacy advocates worried.
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InfoWorld - Google undeservedly has gotten all the credit for many clicks on theÂ online adsÂ it delivers via its search engine, but Microsoft wants to put a stop to that.