Saab Dips Its Toe Into Mobile Marketing
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In a move that could make its business reply cards obsolete, a mobile effort from GM has its Saab brand prospecting for leads via cell phone, a strategy the company might take national.
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Route finders, once limited to executive autos, have become part of advanced handsets and are now being designed into mobile phones. New smartphones can load computer-like applications, adding mapping to their bag of tricks.
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Leading mobile communications companies are due to meet in London on Tuesday to consider a plan that would help turn handsets into personal barcode readers - a move that could stimulate the first big mobile-driven advertising market.
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The choice between a bracing bank holiday walk or an afternoon in front of the television will soon be a thing of the past. Mobile phone owners are being targeted by a company that has developed technology
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(InfoWorld) - YahooÂ is seeking to reassure carriers that it isn't trying to cut them out of the loop with its mobile content services, even as it rolls outÂ new mobile servicesÂ for customers. "Yahoo wants to work with operators for an optimized experience," said David Ko, vice president and general manager of Yahoo's mobile and broadband business in Asia, speaking Wednesday at the CommunicAsia Summit. Mobile operators are increasingly nervous that companies like Yahoo and Google will go direct to users with mobile content services, using their networks to offer so-called "over-the-top services" that don't give operators a cut of the revenue. These concerns have grown as content companies refine their mobile offerings and look for ways to make them available to users. During a speech at the CommunicAsia Summit, Ko announced that six Asian operators will use Yahoo's mobile search engine, calledÂ oneSearch. They are Globe Telecom in the Philippines, India's Idea Cellular, South Korea's LG Telecom, Maxis Communications in Malaysia, Indonesia's PT Telekomunikasi Selular, and Taiwan Mobile. These operators, which represent about 100 million subscribers, have agreed to use Yahoo's oneSearch in exchange for a portion of revenue from the mobile search service, Ko said, declining to detail specific terms of the deals. Most of the revenue will come from advertising, he said. In addition, operators will generate revenue from increased data charges as users access the search engine. The announcement that six operators will use oneSearch is an important win for Yahoo in Southeast Asia, where cellular-phone penetration rates outstrip the availability of PCs. Yahoo has long been a presence in the region, where its services are widely used. But competition is heating up: Google opened its Singapore office in May, announcing plans to set up an R&D center and expand its business in Southeast Asia. Â
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Research and Markets (http://www.researchandmarkets.com/reports/c47267)  has announced the addition of Mobile Media 2006: The Future of Personal  Media Distribution to their offering.
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The company is facing challenges as it changes its business from one focused on PDAs to one that specializes in smart phones.
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"Saturday Night Live"  has gone mobile.
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General Motors' clever ad campaign comes up short.
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With PDA sales slumping, company is planning new devices.
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With mobile phones soon expected to push PCs aside as the most popular tool to access the Internet, the company has given mobility a top priority and is taking steps to establish its mobile search engine as the technology of choice for mobile operators.
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In an ad-saturated world, the cellphone screen is a nearly pristine canvas. But a number of area companies are helping to transform the device that 220 million people are loath to leave at home into a personal, pocket-sized billboard, hawking everything from the latest ringtone to Fabio-favored "I Can't Believe It's Not Butter!"
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In theory, advertising agencies should love mobile telephones. What better way to reach consumers on the go?
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IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
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Users in the United States continue to think of a cellphone as a device for talking, not text messaging. Marketers, however, hope to change that as soon as possible.
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Leading phone maker launching two features aimed at helping struggling operators take advantage of advertising revenue stream.
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.