Coming to Times Square, an Advertising Campaign by the Nets
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The Nets, at least three years from leaving the Meadowlands for Brooklyn, are taking over advertising turf in Times Square.
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ALBANY, N.Y. -- Hard to believe it was only 2002 when the Nets and Celtics faced each other in the Eastern Conference finals. Last night at the Pepsi Arena, two teams in the midst of rebuilding took the floor.
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Forget the 10 miles that separates their two home arenas and the fan chatter heard within that short expanse. The Nets and Knicks rivalry is now based on a different type
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Times Square soars with glittering buildings that pulse and wink with outsized video screens. MTVÂs new high-definition screen raises the ante.
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The New Jersey Nets have acquired Vince Carter from the Toronto Raptors in a megadeal being reported by the New York Daily News and several web and broadcast outlets.
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The Met will be on the air almost as much as the Mets.
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EAST RUTHERFORD - The Nets&#39; season opener lacked the pomp and circumstance of their previous two home debuts. There was no mention of an Atlantic Division championship, although the 2003-04 banner hangs above the Continental Arena floor.
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Marketers will spend up to $2.6 million for a game-day ad. Are they getting their money's worth?
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When Syracuse took the floor at Madison Square Garden on Thursday, the players were wearing a new design in basketball uniforms.
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When the Nets step onto the court at The Palace of Auburn Hills to take on the Pistons tonight, they will have a new look and a new outlook.
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The Nets have done at least one thing well during this disappointing season: They can beat Cleveland.
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In keeping with the New York-Boston theme du jour, we meander south to take a look at the Celtics' former daddies, the New Jersey Nets.
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Opening night at the Metropolitan  Opera will be open to all this year -- in a live broadcast at  New York's Times Square.
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The Nets will play most or all of the 2009-10 N.B.A. season in New Jersey instead of in their new arena in Brooklyn, a team spokesman said Thursday.
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Not that there was anybody around to see it, but the Nets actually did something that few people expect to see this season: They put an inferior opponent (and yes, there may be a few) in
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EAST RUTHERFORD, N.J. -- The New Jersey Nets will likely have to wait at least two weeks before they can begin to gauge how well they made out in Tuesday's eight-player deal with Dallas.
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After a decade of promoting its programs on a giant Times Square sign, NBC Universal is moving to a bigger sign a block away.