Online ad spending had healthy growth in 2006
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InfoWorld - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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Online consumers in the United States spent &#36;8.8 billion, excluding travel purchases, in November, a 19 percent jump over the &#36;7.4 billion spent online a year earlier, a report released on Monday said.
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Online ads can be effective even when not eliciting clicks; opinions on environmental policy are not heavily influencing Americansâ voting decisions and more.
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A report on advertising spending showed strong growth across most media in the first nine months of the year, with Internet advertising increasing the most.
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Internet search engine Google says its ability to cash in on web adverts helped its profits triple in the last quarter of 2006.
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Online advertising will be just fine without subprime.
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The market for search advertising has been growing rapidly, and the competition has increased among search engines.
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Media & professional: Spending on internet advertising in Europe will represent almost a fifth of media budgets by 2012.
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(InfoWorld) - Ensuring publisher transparency, increasing advertising quality, and embracing video are key to maintaining a strong U.S. online advertising market, where revenue grew 35 percent in 2006 over 2005, according to an Interactive Advertising Bureau official. Marketers spent almost $17 billion advertising on U.S. Web sites in 2006, the fourth straight year of expansion for this market, the IAB said in a report issued Wednesday. "A 35 percent year-on-year growth is fantastic. We're very pleased," said Sheryl Draizen, the IAB's senior vice president and general manager. But to continue the successful run, some things need to be improved, and opportunities must be seized, Draizen said. For example, too many marketers fail to test their online ads with the same stringency with which they test their ads for other media like television, radio, and print publications. This is a big mistake because testing online ad campaigns before launching them is critical to ensure they are effective. Marketers often ignore the characteristics of a good online ad, she said. Publishers also must make marketers increasingly aware that online advertising can help them throughout the entire sales process for their products and services. The Internet is a tool to build brand awareness and gauge buying intent as well as for actual purchasing and subsequent fostering of customer loyalty, Draizen said. As such, online advertising deserves a bigger slice of companies' overall marketing budgets, she said. As things stand now, companies spend less than they should in online advertising, which made up only 6 percent of the total ad revenue in 2006. "This is disproportionately low if you look at the total Internet audience and the amount of time people spend online," Draizen said. By comparison, marketers spent almost $58 billion in direct mail advertising and about $51.2 billion in newspaper ads in 2006. Ultimately, marketers tend to stick to strategies that have worked for them, and they consider shifting ad dollars to the online medium as a risk mostly because it represents a change in tactics, she said. However, with each passing year, online advertising is perceived as less and less of a gamble, she said. It's also critical for publishers to deliver "the highest level of transparency and accountability" so that advertisers' confidence will continue to grow, she said. On this topic, click fraud incidence is currently very low and isn't having an adverse effect in online ad spending, Draizen said. Other industry observers, however, say click-fraud incidence is significantly high and seriously hurts the effectiveness of search advertising. Click fraud occurs when someone clicks on a pay-per-click ad without any intent to do business with the advertiser. Reasons for engaging in click fraud include the desire of a site publisher to increase commission revenue or the attempt by an advertiser's competitor to drive up its ad spending. One of the biggest growth opportunities in online advertising this year and next year will be video ads, which offer marketers an ad format that packs the appeal of TV ads and the targeting precision of Internet ads, Draizen said. Some highlights of the study include: *Â Search engine advertising made up 40 percent of online ad revenue in 2006, ranking as the biggest segment of the market. *Â Display advertising, which includes both banner and rich-media ads, generated 32 percent of the total revenue. *Â The 10 largest ad-selling companies grabbed 69 percent of total revenue, and the top 50 companies nabbed 93 percent. *Â Ads billed per impression generated 48 percent of revenue, while those billed per a specific action, like a click, made up 47 percent.ADVERTISEMENTIBM Information On Demand 2006Industrial Industry Leaders, please join us at IBM's premier information management global event, IBM Information On Demand 2006, October 15-20, Anaheim, CA. More IBM business and technical solutions content in one place than ever before! Select from  over 800 sessions. Register today!
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Propelled by a boom in political campaign budgets, ad spending in the major media tracked by Nielsen Media Research rose 6.4 percent during the first half of 2004, according to estimates released Tuesday by Nielsen&#39;s Monitor-Plus unit. The automotive ...
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U.S. Internet advertising revenue rose   37 percent in the first six months of the year, hitting a   record of nearly $8 billion, according to a study released on   Monday.
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NEW YORK -- Internet advertising revenues jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to search results.
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US spend reaches $7.9bn Predictions are rarely low in the high technology business, but consistently the targets set for internet advertising are over achieved by reality. This week the Interactive Advertising Bureau and PricewaterhouseCoopers released their half year figures for 2006, and it totalled up to a $7.9bn spend in the US.â¦
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WASHINGTON Oct. 4, 2004 - While there has been more Internet advertising activity in this year&#39;s presidential race than in the past, the money spent on Web ads still pales in comparison to that allocated
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Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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The Internet will receive a greater   share of global advertising spending this year than do outdoor   outlets such as billboards, and it is set to overtake radio   soon, according to new data released on Monday.
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The worldwide PC market continued to expand at a healthy pace in the second quarter of 2006, although growth was slower than in recent quarters, according to IDC's Worldwide Quarterly PC Tracker.