Netflix reports first drop in subscriptions
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Netflix Inc. , the largest online DVD rental company, on Monday reported its first-ever quarterly drop in subscriptions and cut forecasts for subscribers, revenue and profit for the year in the face of fierce competition from Blockbuster Inc.
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The future suddenly looks shaky for online DVD rental pioneer Netflix Inc. - a plucky home entertainment upstart that managed to hold its ground after retailing giants Wal-Mart Stores Inc. and Blockbuster Inc. invaded its turf.
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Video retailer Blockbuster Inc. will lower the subscription price of its online DVD rental service to $17.49 a month in October, undercutting a similar move by rival Netflix Inc.
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Netflix is set to announce the end of watching limits for their online video service on Monday.
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They are running for the hills but the end of the trail is Little Big Horn, where Custer made his last stand, and lost his life. Of course the Indians didn't do too well either. AP: "Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections." Please oh Netflix strategy gods, get a copy of Marketing Warfare and read it. Netflix owns what used to be a great hill, for some it might still be one, the movies-by-mail hill. They obviously feel they need to be in the Internet movie business, and in that they have a huge head start that they aren't using. They are being too damned fair to their competitors.  Give the users the ability to grant other sites access to their movie ratings. Build Netflix into the social network of movies. You're already there, but you need to make every other social network connect up to Netflix. You need to be the hub for movie-watching on the net. You're lucky that so far that's what you are. But soon you will have to fight for that too, and then it will be too late to try to force your competitors to connect to your site. They will have data that you want. Then the nature of the negotiating will change. Right now you have the data. Use that power! Make the users everyone think of Netflix as the place on the Net for Flix.
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In an escalating battle for online subscribers, Blockbuster Inc. on Wednesday undercut its smaller rival Netflix Inc. by unveiling a lower subscription fee for DVD rentals.
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SAN FRANCISCO -- Netflix Inc. delivered its 1 billionth DVD over the weekend, marking another milestone in the Internet rental service's evolution from a peculiar dot-com to a marquee attraction in millions of homes.
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The future suddenly looks shaky for online DVD rental pioneer Netflix Inc. -- a plucky home entertainment upstart that managed to hold its ground after retailing giants Wal-Mart Stores Inc.
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Netflix Inc. expects its profit to sag the rest of this year as the online DVD rental leader absorbs the cost of lowering its prices and upgrading its customer service to ward off an intensifying threat from rival Blockbuster Inc.
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The move marks the latest twist in an ongoing battle with Netflix and Wal-Mart. Blockbuster, the nation&#39;s largest movie-rental chain, is cutting the price of a monthly subscription to its online mail-delivery service to $14.99.
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Blockbuster Inc., the largest US video store chain, cut the price of its online rental service to $14.99 a month to try to fend off competition from Netflix Inc.
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The video rental company takes a pointed swipe at Netflix -- but will it matter?
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Shares of mail-order DVD rental company Netflix Inc. plunged Thursday after it warned that it was slashing its subscription price in anticipation of Amazon.com Inc. entering an already crowded market.
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Ad costs hit bottom line but subscriptions grow.
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An entertainment industry group says activity on legal music and video services has dropped for the first time.
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A website outage at Netflix makes a bad week even worse.
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Online DVD rental company Netflix  Inc  on Tuesday said it is considering a broad range of  options as part of its strategy to allow subscribers to  download movies from the Internet.