Microsoft Joins Search Party
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Never shy about arriving late, Microsoft (MSFT:Nasdaq - news - research) is expected to launch a new version of its search service Thursday as the software titan seeks a stronger spot in that lucrative corner of Internet advertising.
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Microsoft on Thursday began phasing in a slick new version of its Live Search service in a bid to gain ground on leading Internet search rivals Google and Yahoo.
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Microsoft has released a preliminary version of its search tool for finding documents, e-mail messages and other files stored on personal computer hard drives.
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SEATTLE -- Microsoft Corp. plans to officially launch its updated and renamed Internet search engine today, the latest step in a massive effort to make headway against market leaders Yahoo Inc. and Google Inc.
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Microsoft is set to unleash its much-anticipated search technology this week, as it ramps up efforts to take on market leader Google.
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SEATTLE Microsoft has unveiled a new preliminary version of its search tool for finding documents, e-mail and other files stored on personal computer hard drives.
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Microsoft yesterday res-ponded to rivals in the burgeoning search engine business by unveiling a test version of a free desktop search tool that will help computer users find information on the hard drives of their PCs.
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The online search battle was extended earlier this week, when Microsoft launched its new desktop search tool - allowing users to find their favorite music, email, acrobat files and other documents in a friendly and effective manner.
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Microsoft Corp. is quickening its march into search by setting up an advisory group of industry insiders to preview its search-engine plans and research.
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Microsoft today joined the desktop search fray by releasing the beta-test version of a suite of tools designed to let users find information stored in their PCs.
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Seeking to narrow the gap with Google,  Microsoft Corp unveiled a retooled Web search service that aims  to deliver more relevant results and combines text, video and  other information onto a single page.
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REDMOND, Wash. - Microsoft Corp., stepping up its efforts to compete with rival Google Inc., will offer consumers a preview of its technology for searching the Internet, beginning Thursday.
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Microsoft launches Web search technology Thursday that it hopes will give it a share of the market dominated by Google. The new search engine will initially be available only on a special test site.
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Microsoft Corp. on Monday joined the battle for supremacy in so-called desktop search, introducing software for quickly locating files on personal computers that challenges Google's two-month-old rival product.
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(InfoWorld) - Word that Microsoft had a crack team of developers in Silicon Valley working on a cutting-edge search project is news to the company's head of search and advertising. "When they get it done, I hope they'll send me a link to it so I'll know about it," Satya Nadella, corporate vice president of Microsoft's search and advertising platform group, jokingly said late on Monday at the Search Marketing Expo in Seattle. He was responding to a question about a rumor making the rounds online that a team of engineers at Microsoft's Mountain View office is working on a new search engine to replace its existing one. While Nadella denied any specific effort to build a new search engine, he did say that his group, as a very young search operation compared to some other giants, would need to take risks in order to improve its position. Microsoft search is just over 3 years old and has about 10 percent of the market, he said. "We'll experiment," he said. One way that Microsoft may work to improve its search ranking is by trying to leverage its position as a content provider. The MSN portal has around 500 million unique users globally, he said. His group is trying to find ways to encourage them to use Microsoft's Live search. The MSN A-List is an example of that effort. The A-List is a page that shows top searches on Live search. In addition, the main Microsoft.com page only recently got a Live search bar, he said. Microsoft will also have to differentiate its search product from the others to get ahead, he said. Offerings like 3D maps, where he thinks Microsoft is in the lead, as well as mobile and image search could help the company gain users. Longer term, Nadella wants to experiment with and "reconceptualize" the search user interface. There's a "ton" of innovation that can be done on the user experience side, he said. In addition to innovating on new products, Nadella's group will get more scientific in researching how customers use Live search. "The crux of our problem is how do we get existing searchers to use it more," he said. To figure out how to do that, he wants to have more data about things like abandonment rates. Microsoft has an uphill battle to fight as it competes against current search leaders. Microsoft's Live search trails far behind Google, which has about half of the search market share. Yahoo, the second largest search provider, had nearly 27 percent share in April, according to ComScore Networks.
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Microsoft's highly anticipated search engine debuted today, with the software giant officially entering the fray in a market that gets more competitive by the day.
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Microsoft launched its own Internet search engine in a move aimed at challenging market leaders Google and Yahoo.