Drilling Down: Ads Against Drinking Speak Only Faintly
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Despite growth in the amount spent advertising alcohol, spending on public service ads against underage drinking has fallen.
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A little less conversation and a little more action
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[Health India] London, Aug 26 : If you are the one who cherishes her drop- dead gorgeous looks, then exercise abstinence from drinking too much alcohol as it could damage your beauty, if a new campaign designed to discourage binge-drinking among women is
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As drug advertising aimed directly at consumers becomes more widespread and controversial, the issue will likely have political implications.
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Binge-drinking is something the &#39;noughties&#39; can claim as its own - although few would want it written into the history books.
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Online ads can be effective even when not eliciting clicks; opinions on environmental policy are not heavily influencing Americansâ voting decisions and more.
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A sweeping ban on beer advertising has become law in Russia in a move aimed at curbing Russians&#39; vast alcohol intake and changing attitudes to a beverage which the country officially terms a soft drink.
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Clever initiatives in televised advertising are a great step, but TV ads still pale compared to online advertising.
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Marketers of alcoholic beverages are joining the list of purveyors of consumer products that are devoting ad budgets to digital media.
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Strict limits came in to force today to restrict the advertising of cigarettes and tobacco products in shops, pubs and clubs. This will ensure that the total advertising for all tobacco companies is no more
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The Swift Boat Veterans for Truth advert has been grabbing the headlines lately, but then, that&#39;s the whole purpose of the ad.
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All is not quiet on the speech front.
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PARIS  - The goal, senators suggested, was to encourage the French to drink better wine, not more. How best to accomplish that? By slightly relaxing France's restrictions on wine ads, allowing vintners to vaunt the smell, taste and colour of their vintages.
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Dan Farber: "It's not hard to imagine a contextual ad showing up every time you Twitter something. Twitter 'I am drinking beer with friends' and a Budweiser ad shows up. Now imagine the Twitter revolt." Oh yes there would be quite a revolt, a powerless one, unless there was an alternate service we could all switch to and then assuming we could get off our asses and actually switch. Yeah, we're good at screaming, but not too great at acting, here. I'm a bit of a Twit, myself, and I'd find it revolt-worthy if they tried to interrupt or punctuate discourse with product placements, but then Twitter's destiny is, imho, to be acquired by a phone company and sold as a feature that gives users a reason to use one brand of phone over another. Not as a way for advertisers to hitch their "messages" on our discourse. We've seen how well that has (not) worked with advertising on email. Not likely to work much better on Twits. Imagine if Nokia offered a cell phone with Twitter built-in, a checkbox for SMS users (default on?) -- "Do you want to send SMS messages to your buddy list?"  Don't you think the kids would go for that? (Maybe they can already do it, it's likely that I'm that cluelss.)
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Science & environment: Â· Study finds less disease among light drinkers Â· Alcohol and an active lifestyle beats teetotalism
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Looking back on a year of advertising innovation