Google Buys In-Game Ad Company
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A small company delivering ads to net-based games is being snapped up by Google for $23 million. Plus: Darwinia developer eyes consoles. In Game|Life.
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Search enabler Google Inc. said Wednesday it acquired digital mapping company Keyhole Corp. for an undisclosed sum. Keyhole maintains a multiterabyte database of digital images of geographic locations, culled from satellite and aerial snapshots.
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WASHINGTON -- U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.
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The online software pioneer Salesforce.com will help the Internet search leader Google sell ads as part of a partnership.
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Electronic Arts Inc. , the world's biggest video game publisher, said on Thursday it had struck deals with two in-game advertising providers, taking its first steps into the online advertising business.
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.
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Google Inc. said any advertiser or ad agency with an AdWords account can buy print advertising from its network of 225 newspapers.
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Electronic Arts Inc. ERTS.O, the   world's biggest video game publisher, said on Thursday it had   struck deals with two in-game advertising providers, taking its   first steps into the online advertising business.
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Google Inc, the world's Web search  leader, told U.S. Senate lawmakers on Thursday the company is  pursuing new technologies to protect the privacy of Internet  users as it seeks to acquire advertising company DoubleClick  Inc.
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Google announced Friday that it bought FeedBurner, a firm specializing in delivering podcasts, weblogs, news and advertising to Internet browsers.
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The video game company leads the way with advertising placements.
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Google Inc. is expanding a test program that lets online advertisers buy ad space in newspapers, as the publishing industry struggles to offset business that has moved to the Internet.
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Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.
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Game publisher Electronic Arts Inc. announced yesterday that it has inked deals with two ad companies that will stream live advertising into its games.
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Google Inc.  said on  Friday it is acquiring Feedburner Inc., bolstering the Internet  advertising leader's capacity to distribute both media and  advertising to blogs via Web syndication technology.
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In a deal that could give a boost to local search marketing, search engine giant Google said yesterday it acquired Keyhole Corp., which sells online satellite maps.
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.