Army Debuts New Slogan  In Recruiting Commercials
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The Army, facing another tough recruiting season, launched a $200 million-a-year advertising campaign this month and unveiled a new slogan: "Army Strong."
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Details of a television ad from President Bush to begin airing Friday:
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The Swift Boat Veterans for Truth advert has been grabbing the headlines lately, but then, that&#39;s the whole purpose of the ad.
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Check out the new Thums Up ad featuring the star.
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In a new advertising campaign, Visa USA is hoping to remind certain consumers that it can also be a little more exclusive.
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The combat-style game 'America's Army' has proven to be a potent tool in recruiting.
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Details of a new television ad from President Bush to begin airing Wednesday:
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Details of a new television ad from President Bush to begin airing Monday:
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In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S....
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The military, so the saying goes, enlists a soldier but re-enlists a family.
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A new television ad sponsored by U.S. veterans strongly questions President Bush's case for war in Iraq, but the group behind it said on Wednesday the spot was not meant to benefit either presidential candidate.
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It has launched a radio ad campaign in 19 US cities in an effort to show it&#39;s a loyal ally in the war on terror.
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With the war on terror center stage in the last week of electioneering the Bush campaign Wednesday unveiled a new ad highlighting the president&#39;s resolve.
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President Bush&#39;s campaign announced Sunday its plans to use as the basis of a new commercial a quote from an 8,000-word New York Times Magazine article about Democratic presidential nominee John Kerry.
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The new slogan is being used to battle a serious issue: the rise of sexually transmitted infections among teenagers. The $2.2 million campaign, launched yesterday by the Health Ministry, will
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More than 90 percent of the Army's new recruits since late July have accepted a $20,000 "quick ship" bonus to leave for basic combat training by the end of September, putting thousands of Americans into uniform almost immediately.
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Details of a new television ad from Democratic Sen. John Kerry to begin airing this week: