Microsoft Takes Aim at Appleâs iPod
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Microsoft, a company long known for waking up to a market after its competitors only to dominate that same market, has finally woken up to the digital music market.
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Microsoft once again is looking to eat the lunch of longtime rival Apple Computer, this time in the digital music arena.
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Microsoft Corp.  said on Tuesday  it sees plenty of room for growth in the digital music player  market as the company tries to dislodge Apple Computer Inc.'s   dominant iPod with a device of its own.
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Apple is recommending that iTunes users stick with Windows XP for now. The iPod-maker is warning that its music store software might not be compatible with Vista, Microsoft's latest operating system.
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NEW YORK - Microsoft&#39;s new offensive in the digital music industry will seek to significantly alter the competitive landscape in a new market that until now has largely been dominated by Apple Computer and its powerful combination of the iPod portable
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Microsoft Corp., hoping to take a bite out of Apple Computer Inc.'s highly popular online music service, is gearing up to launch its own Web site for selling songs over the Internet.
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Microsoft Corp.  may have  an opening with its recently launched Zune digital music player  to gain market share against the iPod, as a Reuters survey  showed that among consumers expressing interest in the Zune 35  percent of them were upgrading from an existing player.
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The launch of the Microsoft digital-music store takes direct aim at Apple Computer&#39;s dominant iTunes service, setting off a battle of the bands between the online music sellers and their rock-star frontmen -- Bill Gates and Steve Jobs.
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The phenomenal success of the iPod has inspired many imitators, and now Microsoft Corp. wants to get a piece of the action with its Zune player, due this year, which will include  wireless connectivity.
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Microsoft Corp. MSFT.O said on   Thursday its new Zune music player will be sold at a price   matching Apple Computer Inc.'s AAPL.O market-leading iPod   and, as a result, lose money this holiday season.
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Microsoft Corp.'s effort to compete against Apple's iPod juggernaut will focus on the idea that people want to be able to easily share music with friends and others.
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Microsoft Corp. said yesterday it expects to sell 1 million of its new Zune music players through the first half of 2007. That figure pales in comparison to Apple Computer Inc.'s market-leading iPod, but Microsoft contends it would be a good start.
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Microsoft continues its battle to dominate digital music distribution, with news it plans to make its music services available to mobiles before Apple does.
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Microsoft has cut the price of its Zune music player by $50 even as Apple launches new, improved iPods that now offer Wi-Fi connectivity and touch screens.
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Microsoft Corp. MSFT.O said on   Thursday the ability to share music through wireless   connectivity is a key element for its new "Zune" portable media   player to win over consumers from Apple's market-leading iPod.
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SEATTLE -- Microsoft Corp. has vowed to put considerable money and effort behind its bid to dethrone Apple Computer Inc.'s market-leading iPod, but it won't be using price as a weapon.
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With Microsoft's entrance into the portable music business, Apple's chief executive, Steve Jobs, must do what he has failed to do in the past: prevail over his old nemesis, Bill Gates.