10 Commandments of Intelligent Link Buying
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John Scott gives a rundown on the history of link buying and then 10 rules on buying links intelligently. (Yes, I do realize this is a post made in May, but I&#8217;m playing a little bit of blog catch-up this week and feel that the post is of good value.) Google is still running link based [...]
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Make a commitment to subscribe, donate and/or place all of your book and other product orders from Amazon.com and others through MMN Shopping web-site by clicking here.
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Plus: eBay outlines policy on racist language. [News.com Extra]
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Tips for improving the efficiency of job searches on the Web.
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Mike Arrington is doing a great job of laying out the options for Yahoo wrt Microsoft's offer to buy them out. He's written two pieces that helped put it together for me. Mike clearly has great sources in the investment banking community and among potential buyers of Yahoo, and is actively talking with them. He's got a business lawyer's mind and, as you know I'm sure, he's spent the last few years immersed in web applications.  Bottom-line: Yahoo's three choices are: 1. Tough it out alone. 2. Sell advertising rights to Google. 3. Accept Microsoft's offer.  Mike argues that option 1 would result in shareholder lawsuits and in the end would get Yahoo nowhere because they'd end up selling to Microsoft eventually. Option 2 would enable them to pay a major cash dividend to their shareholders, making up for the lost windfall coming from Microsoft's offer. Options 2 and 3 have the risk of being rejected by government regulators.  Now, as a member of Yahoo's developer community, and generally a respector of Yahoo (is that a word) -- I say take the deal. I don't think Yahoo has ever had leadership that has been up to navigating the treacherous waters of tech industry economics and politics. At least with the Microsoft acquisition they would get one -- Ray Ozzie. He's a guy you can sit across the table from and plot something out and he can deliver. I've had many good meetings with Yahoo people, but rarely have they resulted in action. From my own selfish point of view, Microsoft owning Yahoo might mean that Ray makes more trips to the Bay Area (figuratively) and when he sits down, we can talk about new open interfaces and developer programs for Yahoo properties. I've read most of the commentary on the Yahoo deal, and the other piece that made an impression was Mark Cuban's. He says that Yahoo should accept the Microsoft deal because it would give them the breathing room they need re Wall Street. He argues that the market has always allowed Microsoft to sink resources into developing markets, and that's exactly what Yahoo needs to become the organization that it has been trying to be. Instead, the market treats Yahoo as a comp to Google, but Yahoo doesn't have the economics of Google, so that's, long-term, a losing battle.  There's one more reason I think Yahoo should sell to Microsoft -- the fatigue of the people. The company has been wobbly too long. If they don't take the Microsoft offer it's going to be a long wobbly decline and the shareholders will be right to be angry. Here's their chance to get out, it's time, so just do it.
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Using virtual markets to trade futures contracts on almost anything.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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By Anonymous  ITI Releases New Edition of Extreme Searcher  Information Today, Inc. published The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher, second edition (ISBN: 978-0-910965-76-7, 360 pp., $24.95) by Randolph (Ran) Hock.
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By Anonymous  WAN lessons learned  Plus: How to hide your online footprints.
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Turning a purchase requiring specialized knowledge into something for Everyman â everywhere.
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Spotting the clues to buy before stocks rise.
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There's a lot to like at this online broker.
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I&#8217;m always looking for tips on link building and am a fan of using directory links as part of the overall link building mix; usually somewhere around 3-5%. Directories are probably the oldest form of link and traffic building, dating back to Yahoo!, DMOZ, and Go.com&#8217;s directory efforts.  They are also still an important part of [...]
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How the right tools can create a solid search strategy.
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Sharpen your knowledge of Foolish fundamentals.
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