Advertising: The Future of Web Ads Is in Britain
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Online advertising is growing at a roughly 40 percent annual rate in Britain, and is expected to account for as much as 14 percent of overall ad spending this year.
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Three Internet providers in Britain have teamed up with a company called Phorm, whose technology tracks Web users and sends them ads related to their interests.
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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Bill Gates's prediction this weekend that the Internet will revolutionize television within the next five years was hardly anything earth-shattering. The infrastructure powering the Internet is becoming increasingly powerful, as is the capability of sites such as YouTube to broadcast video to a mass audience.   Gates and YouTube co-founder Chad Hurley predict that the transition to the Internet as a distribution medium for television will carry a profound effect on television advertising. Hurley suggests that the Internet will empower television advertisers to deliver targeted ads depending on who is watching.
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Can "featuretisements" re-attract eyeballs that just don't see banner ads or contextual text links anymore? Rochester-based BlueTie thinks their mix of functionality and intelligence is indeed the next big thing in online advertising.
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Web applications are hot--and either destined to be the next big thing on the Web or the next bubble.
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Glimpses of advertising are now being tallied down to the second.
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As Web advertising heats up, is everything old new again?
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Three of Britain's largest Internet  Service Providers (ISPs) have signed up to use a new  advertising platform that will give them a slice of the growing  online targeted ad market.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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Google &#038; eBay Partner for &#8216;Click to Call&#8217; The WSJ (sub req&#8217;d) and NY Times (reg. req&#8217;d) are reporting this morning on a deal in which Google will distribute ads on eBay&#8217;s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [...]
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(InfoWorld) - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday. The agreement marks a significant milestone for Yahoo, whose turbulent management troubles and sagging revenues have left it chasing Google and Microsoft for a slice of growing online advertising revenues. Under the deal, Yahoo will sell the majority of Bebo's display ads for the U.K. and Ireland, reaching around 11.6 million users per month, the companies said, siting traffic statistics from comScore Networks. About 75 percent of the U.K.'s Internet users visit Bebo, particularly 13- to 24-year-olds. Yahoo already supplied search for Bebo. No information was released on how much either company will make from the deal. The new features should be visible later this year. Yahoo and Bebo also plan to develop a toolbar that will enable Bebo users to monitor activity on the site even when they are not actively viewing it. Bebo will also weave into its site Yahoo's Answers feature, a bulletin-board type service where people answer each others' questions and rank those answers based on quality. Yahoo will bring Bebo advanced ad targeting capabilities, which will enable ads to be served based on what other Web sites a person has been viewing, said Toby Coppel, managing director of Yahoo Europe. The technology, he said, uses third-party cookies, which are bits of data sent to a browser by a Web site and store certain information about users. That data is then used by ad networks to serve up what ad networks believe are relevant ads. "We been investing significantly in our behavioral targeting capability" in Europe over the last nine months, Coppel said. Last week, Yahoo announced it wouldÂ pay $300 million for BlueLithium, a company that sells banner advertising to around 1,000 Web sites. Yahoo said in April it wouldÂ buy the rest of Right MediaÂ for $680 million, which runs a marketplace for advertising to purchase space on Web sites. Bebo places only one ad on a user's profile, which is intentional to preserve a good user experience, but that ad also has to be the highest revenue generator, said Joanna Shields, Bebo's international president. "The type of ad and the fact that the ad is targeted and relevant to users is absolutely essential," Shields said. Bebo's direct sales advertising team, whose duties will be turned over to Yahoo, will now develop integrated marketing plans with brands and partners, Shields said. The deal could be a needed boost for Yahoo. The company has seen theÂ departure of more than a dozen senior managersÂ since it announced a reorganization last December. Co-founder Jerry Yang, who took over as CEO from Terry Semel in June,Â vowed to investorsÂ in July to put the company back on track. Â
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Let's say a 25-year-old man in San Francisco is shopping online for a hybrid car. Suddenly, a display ad for the Toyota Prius appears on the Web site he's viewing. The ad appears in colors known for grabbing the attention of men his age. The ad lists San Francisco prices and directs him to his...
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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New interactive ad format would give advertisers new ways to reach users online.