Bloggers have sway in Google for brand name searches
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Prominently positioned customer blog posts in the SERPs that either love you or hate you can be more powerful than product reviews for a number of reasons.
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Search Engine Personalization - The Fallout  There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results ...
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Over at Search Engine Land, Greg Sterling posted about a Google Maps sticker which was spotted at a London restaurant:  Smart! The technique is usually used by review and ratings companies like Zagat so establishments can show off their ratings.  Given the lack of customer reviews and ratings within Google Maps (sure, one can find many third [...]
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A new service wants to match up popular bloggers with marketers to create the online equivalent of magazine 'advertorials.' Some worry it would bring blogs' integrity into question. By Daniel Terdiman.
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NEW YORK -- It's not often you can compare Internet addresses with clothing, but a growing practice comes close, contributing to a global shortage in good names.
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As the major players in Web search duke it out, a growing number of startups are embracing a different way of retrieving and sorting search results.
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Google Inc. is best known for finding information online, but sometimes the Internet search leader also works behind the scenes to look for missing people like renowned aviator Steve Fossett.
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Google added last Thursday a nice little video to their YouTube account without mentioning anything significant to their blogs as they usually do for announcements of new product features. Search Engine Roundtable noticed it on Friday and made a quick post, Lifehacker posted about it on Saturday.Â  The new feature is in my opinion significant and worth [...]
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Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
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Google says it will work to make it less lucrative to tie up millions of Internet addresses using a loophole in a practice known as domain-name tasting. It plans to keep those domain names from legitimate individuals and businesses.
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Recently, a new meta search engine was launched under the name of Info.com. For those unaware, meta search engines pool the results of other search engines (Google, Yahoo) into a single result set.
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Domain Names Still Important Despite Search Engine Popularity  A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant. &#8220;That is not true,&#8221; asserts psychologist Susan D. Griffith, Ph.D. &#8220;As in other areas of branding, names are everything, and memorable names on ...
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Were Apple and Google really the top brands of the year?
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Google Inc.'s Blogger service has been generating a steady stream of complaints from users this year.
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A district judge has ruled that Google can continue selling advertising triggered by searches for trademarked brand names. Judge Leonie Brinkema ruled that the adwords program does not violate US federal trademark laws.
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Google Blog Search Adds Ping Service Google has added a pinging service to its Blog Search offering. Dubbed Google Blog Search Pinging Service, now bloggers and blog providers (such as blogger, wordpress.com or blogs.com) can now instantly inform Google Blog Search of new posts and content changes. Besides its own new Pinging Service, Google Blog Search uses [...]
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Search giant says it will use the blog to to address that and other public policy issues--and to try to enlist the aid of Internet users in its lobbying efforts.