Highlights From NBC's Olympic Coverage
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A look at NBC's coverage of the Summer Olympics from Athens:
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A record-breaking 6.1 million UK television watchers have used an interactive service that enables them to see a different Olympic event than the one being broadcast over the air by the BBC.
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NEW YORK  - NBC Universal pushed past  the 200 million mark in viewership with the 17-day Summer  Olympics, which ended in Athens on Sunday.
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NBC came away with an  overwhelming victory in Tuesday&#39;s primetime thanks to another  winning performance by &quot;America&#39;s Got Talent.&quot;
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The NBC television network is showing the equivalent of five Olympics in its blanket coverage of the Athens games, offering some 1,210 hours of footage to keep sports fans glued to their sets.
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LOS ANGELES  Fast National ratings for Tuesday, Aug. 17, 2004. Michael Phelps was back in the pool, the USA women&#39;s gymnastics team was back on the mats and NBC was back on top with another day of improving Olympics ratings. For the third ...
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The Olympic credo may be faster, stronger, higher, but NBC's Olympic motto is a lot simpler: &quot;Maximize ratings for advertisers, audience, and affiliates.&quot; &quot;The No. 1 rule is to get the largest number of viewers tuned in for the longest time,&quot; Dick Ebersol, chairman of NBC Universal Sports &amp; Olympics, said yesterday via phone from Athens.
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ATHENS - The spectacle and drama of the Olympics enthralled billions. Television paid handsomely to show it and sponsors spent fortunes to bathe in its reflected glory.
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LOS ANGELES  Fast National ratings for Monday, Aug. 16, 2004 Michael Phelps&#39; bid to equal Mark Spitz&#39;s record of seven swimming gold medals ended Monday, but NBC continued its strong ratings drive with the Summer Olympics. NBC averaged a 16.4 ...
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The United States finished atop the medal charts for the third straight Summer Olympics, with Russia the overall runner-up and China second in gold medals &#151; its best showing ever and the leading edge of a surge by Asian teams. The American team amassed 103 total medals, topping its target of 100, and won 35 golds to 32 for China and 27 for Russia.
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Empty arenas and stadiums in Athens offer a bizarre television backdrop for the Summer Olympics - one that cannot be avoided by NBC.
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The 2004 Summer Olympics are underway in Athens and the web is home to plenty of information that makes watching the games even more interesting.
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U.S. swimming sensation Michael Phelps may have come up short of seven gold medals, but NBC Universal exceeded its own Olympic expectations. Nearly a week before the 2004 games ended, the company's broadcast and cable outlets had already outdrawn the total audience tuning in four years ago.
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LONDON - The Athens Olympics broke global TV viewing records, with nearly 4 billion people tuning in, IOC president Jacques Rogge said Tuesday.    Rogge said 3.9 billion people watched an Olympic broadcast at least once during the Aug...
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LOS ANGELES  - The spectacle in Athens  lured 56 million viewers to watch at least some portion of  NBC's Friday primetime telecast of the opening ceremonies of  the 2004 Summer Olympic Games.
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Hungry for updates from Athens? Click here for coverage.
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Now this was a duel in the pool. With Michael Phelps leading off Tuesday night, the United States bested its top rival in the most thrilling race of the Athens Games. Klete Keller held off Ian Thorpe and finished the Australians with a lunge for the wall that gave the Americans a gold medal in the 800-meter freestyle relay. The margin was only 13-hundredths of a second.