Wal-Mart Launches Rare Newspaper Ad Blitz
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Wal-Mart Stores Inc. , hurt by sluggish sales over the Thanksgiving holiday weekend, on Friday launched a rare advertising blitz in newspapers around the United States focusing on its price cuts.
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Wal-Mart chief executive Lee Scott led a media charge yesterday to counter criticism that the world's largest retailer is a behemoth that takes advantage of its workers and stifles competition.
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Wal-Mart Stores Inc., the world's   biggest retailer, is ready for some football.
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Wal-Mart Stores Inc. , the  world's biggest retailer, is ready for some football.
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CHICAGO A decision in Wal-Mart&#39;s search for an agency to handle its $570 million advertising account could come as early as this week, according to sources.
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Wal-Mart announced Monday that it plans to open or expand up to 45 of its flagship discount stores and up to 250 Supercenters in the United States next year.
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J.C. Penney has introduced a series of advertising campaigns that look very little like anything a department store has done before.
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Wal-Mart, stung by criticism of its business tactics, is working to improve its image by supporting public broadcasting.
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Google Inc. said on Tuesday it is  expanding its Print Ads program to allow online advertisers  nationwide to place print advertisements in 225 newspapers,  serving half of U.S. newspaper readers.
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Wal-Mart Stores Inc  said on  Wednesday it is rolling out a new advertising campaign with the  slogan &quot;Save Money. Live Better,&quot; replacing &quot;Always low  prices.&quot;
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The union representing about 400 post-production workers at The Washington Post launched a month-long advertising campaign against the company this week, seeking to jump-start stalled contract talks and get its members their first raise in five years.
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Considering its 5,000 stores worldwide, you might be tempted to think that Wal-Mart (NYSE: WMT) has saturated every corner of the globe with its big boxes, much as Starbucks
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Wal-Mart Stores Inc., is going on  the offensive against detractors in a campaign to deliver "the  unfiltered truth" about the world's largest retailer, Chief  Executive Officer Lee Scott said in an interview published on  Thursday.
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Wal-Mart Stores Inc. is launching its long-awaited online movie download store, entering a market that has yet to catch on with consumers but is expected to grow rapidly.
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A report prepared last year by Wal-Mart Stores Inc.'s  former advertising agency said some of the world's largest retailer's key strengths such as low prices and one-stop shopping were working against it in areas it wanted to grow in, a copy of the report in the New York Times said.
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Wal-Mart Stores Inc  said on Wednesday it is rolling out a new advertising campaign with the slogan "Save Money. Live Better," replacing "Always low prices."
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AT&T Inc  said on Tuesday it was  launching a new corporate advertising campaign, with ads  designed to convey a younger, edgier style associated with  wireless.