Nokia buys mobile advertiser Enpocket
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Nokia intends to boost its mobile ad business through the acquisition of Enpocket, which provides cell phone marketing technology and services to advertisers, Web publishers, and carriers.
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Nokia (NYSE: NOK) has upgraded the security and functionality of its Secure Access System virtual private network (VPN) platform.
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(InfoWorld) - NokiaÂ has signed a licensing deal with Trimble Navigation that gives the mobile phone maker access to hundreds of technology patents for providing location-based services. The deal could also strengthen Nokia's hand in license negotiations with other companies. The deal with Trimble, announced Monday, gives Nokia the rights to almost 700 Trimble technology patents for use in Nokia products, said Waldemar Sakalus, director of business development for Nokia's mobile phone group. Nokia also gets the exclusive right to sublicense the patents to other companies in the wireless industry, he said. In return, Trimble gets a nonexclusive license to use Nokia's own location-based technology patents in its own commercial products. Location-based services allow operators to pinpoint the location of a customer using GPS (Global Positioning System) and other technologies, and then deliver services based on that information, such as finding a nearby hotel or providing driving directions. "It's a field we believe will become more and more important and which carries a lot of business opportunities," Sakalus said. Just last weekÂ NokiaÂ announced its new N95 phone, which comes with integrated GPS capabilities, he noted. Having the exclusive rights to sublicense Trimble's patents could also strengthen Nokia's hand when it comes to negotiating license deals with other companies, Sakalus acknowledged. That could come in handy for Nokia as it tries to resolve aÂ licensing dispute with QualcommÂ over Nokia's use of some key Qualcomm wireless technologies. Nokia has complained that Qualcomm is demanding royalty payments for its technology that are too high, while Qualcomm has accused Nokia of patent infringement. Nokia's current agreement to use Qualcomm's patents expires in the first half of next year. If the Trimble patents strengthen Nokia's negotiating position with third parties then that would be a nice benefit, but that is not it's main motivation for the deal with Trimble, according to Sakalus. He did not refer to Qualcomm specifically. The objective's main deal is to gain access to a broad set of patents in a field that Nokia sees as important and growing, he said. Most of Trimble's customers are in industries such as agriculture and construction, and by sublicensing the patents Nokia can make them more available to the mobile industry, he said. The deal involved a financial payment along with the patent sharing aspect, but the companies aren't providing details. The terms will not materially affect the finances of either company, they said. Trimble's patents deal with location-based services based on GPS; assisted GPS, which uses additional servers to amplify GPS signals in urban areas; and Galileo, the European satellite navigation network. Nokia is still deciding whether it will license them separately or as part of its general portfolio of GSM (Global System for Mobile Communications) and CDMA (Code Division Multiple Access) patents, Sakalus said. He said he saw "no problem" with licensing the patents to rival phone makers. Nokia has said that it currently pays more in technology licensing fees then it receives. It hopes to grow its patents portfolio and eventually make patent licensing a profitable part of its business.
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Mobile telephone giant Nokia Corp. on Monday announced a deal to take over Oslo software company Trolltech ASA with a cash offer that values the Norwegian company at nearly $153 million.
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Nokia, one of the first handset makers outside Japan to turn a phone into a wallet, now wants to sell services that will make these kinds of devices useful.
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Pockets Enpocket Nokia continues its path towards being a consumer-service provider with its acquisition of Enpocket, a specialist in the delivery of targeted mobile advertising.â¦
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In an effort to make it easier to sell, distribute and buy cell-phone applications, Nokia (Quote, Chart) has announced the launch of Preminet, a service to distribute certified Java- and Symbian-based mobile software.
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Snaps up photo sharing firm Nokia has snapped up photo and video sharing site Twango for an undisclosed sum.â¦
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Nokia Corp. revealed its new online multimedia strategy on Wednesday, and showed mobile users the door. It also...
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Nokia Siemens Networks won a $900 million contract from Indiaâs largest mobile phone operator, Bharti Airtel, to help expand its communications network.
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Nokia  said on Monday it is buying U.S. cellphone screen advertising firm Enpocket as the world's top handset maker pushes into a market which is seen ballooning in coming years.
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ESPOO, Finland, September 14  /PRNewswire-FirstCall/ -- Nokia  has won a deal to supply Thai mobile operator DTAC with the Nokia Connect eRefill, an innovative solution for electronic top-ups of prepaid accounts.
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Cingular Wireless plans to sell a new BlackBerry-like device from Nokia Corp. for as low as $150, perhaps the most aggressive entry yet in an increasingly crowded market of devices with typewriter keypads for wireless e-mail and text messaging.
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Nokia Corp. said Monday it will buy Enpocket, a U.S.-based mobile advertising company, in a bid to expand its role in Internet services.
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Nokia has launched Preminet, which offers mobile carriers a platform to distribute content and applications to their subscribers. Operators can select from a catalog of certified content to pass along to their customers.
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Nokia continued its push into the Internet services industry on Monday, announcing it had acquired Enpocket.
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(InfoWorld) - Nokia intends to boost its mobile ad business through the acquisition of Enpocket, which provides cell phone marketing technology and services to advertisers, Web publishers, and carriers. Nokia announced on Monday that it has entered into a definitive agreement to buy Enpocket, whose technology platform and business partnerships Nokia expects will allow it to rev up its products and services inÂ mobile advertising, a market poised for robust growth. The companies did not disclose financial terms of the deal. After years of great promise and unmet expectations, mobile advertising is expected to boom in coming years, going from a tiny market to a considerable one. Last week, The Kelsey Group predicted that spending on mobile search and display advertising in the U.S. will hit $33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will total $1.4 billion. Kelsey Group also expects the number of mobile Internet users to grow at a 20 percent compound annual clip in the U.S. through 2012, when there will be almost 92 million people going online via their cell phones. Worldwide, mobile ad spending is expected to reach $1.5 billion this year and grow to $11.3 billion by 2011, according to market researcher Informa Telecoms & Media. As mobile phones become a viable vehicle for online marketing, all major telecom, online publishing, and Internet players are jockeying for position in this market. Those pursuing the mobile ad opportunity include online service giants like Google and Yahoo; mobile carriers like AT&T and Verizon Wireless; and handset manufacturers like Apple and Nokia. Nokia expects to close the Enpocket acquisition in this year's fourth quarter. Enpocket, based in Boston, offers the Enpocket Platform, which the vendor describes as a "carrier-grade mobile campaign management and delivery system" designed for operators, advertisers and publishers. It has customers in Europe, Asia and the U.S., including Vodafone, Pepsi, Telefonica, AT&T, British Telecom, and Sprint. Eden Zoller, an Ovum analyst, wrote in a note e-mailed to the media that Nokia does well in acquiring Enpocket, because the company is a strong mobile advertising specialist whose technology platform has a solid analytics component. "Enpocket gives Nokia a leg up in mobile advertising and credibility that it needs to be taken seriously in the space," Zoller wrote. Â