Microsoft to serve up ads to Wall Street Journal online
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Under the deal, company will be the exclusive third-party ad provider for Dow Jones-owned sites including WSJ.com and Marketwatch.com.
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A top executive for Web marketing  company DoubleClick DCLK.O on Tuesday said Microsoft Corp's  MSFT.O MSN Web portal will use its rich media ads online,  paving the way for wider use of a key DoubleClick  product.
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The media company that owns MTV, Nickelodeon and Paramount Pictures said Wednesday that it will now advertise online through Microsoft Corp. as part of a larger deal.
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Dow Jones & Co. DJ.N, publisher of  The Wall Street Journal, has agreed to buy online financial  news provider MarketWatch Inc. MKTW.O for about $463 million  in a bid to boost its revenue from the fast-growing Internet  advertising market.
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Facebook will sell a $240 million minority stake to Microsoft, which as part of the deal will also expand the advertising services it provides to the social networking phenom, the companies said Wednesday in a statement.The size of the ownership stake Microsoft will take during Facebook&#39;s next round of financing puts Facebook&#39;s valuation at a whopping $15 billion.&#160;Google had reportedly been courting Facebook as well.In addition to the ownership piece, Microsoft will also extend its existing agreement to provide banner ads to Facebook in the U.S. With this deal, Microsoft will become Facebook&#39;s exclusive third-party ad platform as well as provide Facebook ads internationally.Facebook will likely devote the cash influx from its next financing round to bankroll the torrid growth it is expecting in the coming 12 months in usage and headcount.With about 300 employees now, Facebook expects to have about 700 a year from now, its CEO and co-founder Mark Zuckerberg said last week at the&#160;Web 2.0 Summit.Meanwhile, the site is growing its usage at breakneck speed with about 250,000 new users registering every day.Founded in 2004, it currently has about 49 million active users today, up from 12 million in December. More than half of its active members return to the site daily. Some 59 percent of its users are outside the U.S.Earlier Wednesday, The Wall Street Journal and The New York Post reported that Facebook was in the final stages of making a decision on whether to do this deal with Microsoft or Google.For Microsoft, which hasn&#39;t attained as strong a position in online advertising as it had hoped and lags behind Google, landing this deal could be a major win, as long as Facebook proves to be as attractive an advertising vehicle as expected.The Journal reported later on Wednesday that Facebook expects a profit of about $30 million this year, on revenue of $150 million.Google and Yahoo provide ads for Facebook rival MySpace.Still, questions remain about social networking sites&#39; full potential for advertising, since most of their content is largely unregulated and created by millions of individuals, resulting often in material that is vulgar and objectionable.Facebook plans to share more ideas for revving up its advertising business on Nov. 6, at an event in New York to which it has invited what it calls &quot;its closest advertisers.&quot;&quot;As part of [the event], Facebook executives will discuss new approaches for advertising online,&quot; a Facebook spokeswoman said. &quot;We are not sharing any further details.&quot;Facebook, MySpace, and others are also under close scrutiny from law enforcement agencies in the U.S. and abroad because sexual predators use social-networking sites to stalk and victimize people, in particular minors.The Journal first reported Google&#39;s and Microsoft&#39;s pursuit of the Facebook investment a month ago.
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Dow Jones &amp; Company, publisher of the Wall Street Journal, yesterday agreed to pay $519m (Â£281m) for CBS MarketWatch, underscoring its belief in online advertising.
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PC Magazine - Microsoft Corp. said on Thursday it may offer a free, advertising-supported version of its basic word processing and spreadsheet software, in an apparent bid to fend off a nascent challenge from Google Inc. in the business software market.
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Microsoft has approached FacebookÂ in recent weeks proposing an investment that would give Microsoft a stake of up to 5 percent in the popular social-networking company, The Wall Street Journal reported Monday.
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America Online (NYSE: AOL) is giving Microsoft (Nasdaq: MSFT) a second chance by agreeing to support the software giant's anti-spam technology that it previously had rejected.
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Wall Street Journal reports  Microsoft may take a stake of up to $500 million in social network, which could push valuation toward the $10 billion mark.
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Microsoft Corp. has approached Facebook Inc. in recent weeks proposing an investment that would give Microsoft a 5% stake in the popular social-networking company, The Wall Street Journal reported.
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Microsoft Corp is talking to Facebook  about buying a minority stake in the fast-growing online social  network that could value the company at $10 billion or more,  the Wall Street Journal reported on its Web site on Monday.
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Dow Jones &amp; Co. Inc. on Wednesday said it would start publishing a weekend version of its Wall Street Journal business newspaper, and that the move would be modestly dilutive to its 2005 earnings.
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In an effort to capture more readers and advertising dollars, Dow Jones & Co. is launching a Saturday edition of its flagship newspaper, The Wall Street Journal, beginning in September 2005, the company announced Wednesday.
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Washington Post Co. WPO.N on Tuesday  said it would buy Microsoft Corp.'s MSFT.O online magazine  Slate, whose mix of politics, news and culture has built a  loyal following but failed to yield significant profits.
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Dow Jones & Co. Inc. plans to launch a  weekend edition of the Wall Street Journal next September,  adding more lifestyle coverage to attract advertisers for  travel, consumer electronics and luxury goods, the company said  on Wednesday.
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A Microsoft Corp. spin-off on Tuesday  said it will take on Internet social networks MySpace.com and  Facebook.com, touting tools users can buy to craft  better-looking Web pages.