Yahoo Acquires Ad Technology Company
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Yahoo said it has paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos.
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Yahoo on Tuesday confirmed it acquired a start-up last month called Wuf Networks that produces technology to let people transfer digital files onto mobile devices.
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The deal may help Yahoo expand in the video advertising business. But it adds complexity to a company that is trying to simplify.
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Internet media company Yahoo Inc.  on Thursday said it struck a deal to produce, host and sell  advertising for the official Web site for the second and third  season of NBC's "The Apprentice."
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Adobe Systems Inc. ADBE.O and  Yahoo Inc. YHOO.O on Monday said they have signed a deal to  combine Adobe services, like its widely used document-sharing  program, with Yahoo's Web search functions.
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NEW YORK -- Yahoo Inc. disclosed a far-reaching partnership yesterday with 176 newspapers to sell ads, share content and deliver Internet search, graphical and classified advertising to consumers.
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Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
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Yahoo has acquired a stake in Tyroo Media to help it capture more of India's fast-growing online ad market.
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Yahoo Inc. took control of online advertising exchange Right Media Inc. on Thursday, giving the slumping Internet portal a head start on rivals Google Inc. and Microsoft Corp. in a heated race to build more powerful marketing vehicles.
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The deal, for $350 million in cash and stock, is the second sizable acquisition Yahoo has announced this month.
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(InfoWorld) - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday. San Jose, California-based BlueLithium offers banner advertising on a network of about 1,000 sites, which will help toÂ extend Yahoo's ad reachÂ as it continues to challenge rivals Google and Microsoft's online ad offerings. The deal is for cash and is expected to close at the end of the fourth quarter of 2007, Yahoo said. BlueLithium will become a Yahoo subsidiary once the acquisition is completed. It will be integrated with other Yahoo ad offerings, including the Yahoo Publisher Network and the Right Media Exchange. IncreasedÂ competition in the online advertising marketÂ between Yahoo, Microsoft, and Google has led to a series of acquisitions by all three companies. Yahoo has struggled over the past year, reporting disappointing second-quarter financial results and a decrease in net income over the same period in 2006. The company has alsoÂ spent almost a year reorganizingÂ both its top management and its business divisions. Â
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YAHOO has appeared to move a step closer to challenging Google in searchable web mail, acquiring the startup behind the powerful email application Bloomba.
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InfoWorld - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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Yahoo Inc.  is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online advertising network, for $300 million in cash, in the latest move to consolidate the behavioral ad targeting market.
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Internet media and Web search company Yahoo Inc. (YHOO.O: Quote, Profile, Research) said on Thursday it bought privately held e-mail search company Stata Labs, jumping into the nascent
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Yahoo Inc. is buying online advertising network BlueLithium for $300 million in cash, building upon an expansion aimed at ending a financial malaise that has ravaged the Internet pioneer's stock price.