Marketing Gimmick Goes Bad in Boston
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A guerrilla marketing campaign for a cartoon show about a box of french fries and his milkshake pal set off a scare that nearly shut down Boston's commercial district yesterday, as bomb squads closed highways and two bridges in search of what turned out to be magnetic-light versions of the cartoon...
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The retailer misses its mark and lowers guidance.
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Botched guidance annoys this investor.
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Trendy unofficial marketing has professionals puzzling over whether to quash or harness the pretenders.
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Competition and merchandise are posing some big problems.
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Halloween marketing campaigns have become scary again, in marked contrast with the toned-down tack taken by advertisers for Halloweens that immediately followed 9/11.
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The "cheap chic" retailer's results are hit-or-miss.
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An American media corporation apologises for sparking a security alert in Boston with a marketing campaign.
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Two words emblazoned in bright red   across T-shirts selling in Boston's tourist-choked Faneuil Hall   sum up the city's new legend: "Papi Power."
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Less than a month after highways and bridges were shut down during a bomb scare touched off by an advertising stunt, a new marketing scheme has led angry city officials to shut down a historic site.
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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Customer traffic is on the decline at Bob Evans restaurant concepts.
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Mayor Thomas M. Menino is upset at what he says is a marketing ploy that is taking away business from one of the city's most famed retailers.
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A group of electronic light boards featuring an adult cartoon character triggered bomb scares around Boston on Wednesday, spurring authorities to close two bridges and a stretch of the Charles River before determining the devices were harmless.Suspicious packages give Boston police 'the finger '
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One strategy that looks attractive right now is actually incredibly bad.
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A high-profile promotion proves as risky as it is bungled.
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Greater Boston wireless subscribers who use their cellphones to look up weather reports or entertainment sites may see something unusual this week: an ad offering a 99-cent latte at Dunkin' Donuts.