Stores Are Media: BIGresearch's Simultaneous Media Survey Ranks the Influence of In-Store Media on Purchase Decisions
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As marketers seek new ways of increasing marketers' ROI by reaching and influencing consumers, In-Store media becomes a viable alternative, according to the latest Simultaneous Media Usage Survey (SIMM VIII) by BIGresearch.
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Reprise Media released results of its fourth annual study on companies' use of search marketing to complement their Super Bowl advertising campaign.
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Restrictive hardware and convoluted rights management crimp consumer choices.
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A paper in The Journal of Consumer Research looks at the effects of self-restraint on subsequent impulse purchases.
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I noted yesterday that there seems to be some media fanfare surrounding Amazon's launch of a digital book tablet. It occurred to me that the markets surrounding media such as books, music and movies bear more than a passing resemblance to financial markets, and as such, perhaps they were amenable to a similar method of analysis. Being the owner of a sizable collection of paper books, this led me to consider the drawbacks one faces when Digital Rights Management restrictions are put in place.
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How to find the best choices in a crowded market.
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Frequent readers of newspaper Web  sites are more likely to make online purchases than other  Internet users, according to a study released on Friday by the  Newspaper Association of America.
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Looking beyond the market's favorite metric.
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Search patterns provide a surprising window into the minds of buyers and sellers in the current unsettled market
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MacCentral - Market research company Ipsos-Insight on Tuesday announced the results of TEMPO, a quarterly survey of digital music behaviors. According to the report, consumers aged 12 and older in the United States were as likely to be aware of Apple Computer Inc.'s iTunes Music Store and Napster 2.0 when it came to recognizing digital music download brands -- each music service registered 20 percent of what TEMPO refers to as "top-of-mind" awareness.
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Local and Shopping Search Are Growing Among Internet Users  According to a recent consumer search behavior study conducted by BizRate.com and The Kelsey Group of 3,887 online respondents, findings show that while general search engines rank the highest in terms of usage, with 72 percent indicating they use general search engines ...
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Sony's trying to encourage sales. But do consumers care about video?
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Researchers are using Facebook habits to study how tastes and values affect the formation of social relationships.
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Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants.
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China Mobile and Focus Media: Domestic titans selling at knock-down prices.
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NEW YORK  - People's brains respond more easily to well-recognized brands, and have a tougher time reacting to less famous ones, regardless of the product involved, German researchers report.
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How some companies neglect simple marketing rules in Search Engine Optimization.