Domains, Branding & Web 2.0
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Domains, Branding &#038; Web 2.0 If you&#8217;re a traditional (offline) company you can create a domain name that doesn&#8217;t identically match your company name. For example, if your &#8220;Widgets R Us&#8221; you could be WidgetsRUSonline.com or GetWidgets.com, and so on. Your offline brand and online presence don&#8217;t need to match 100%, although it&#8217;s desirable if they [...]
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Today is the day that designated domain name registrars have been given the green light to open up the application process for new .mobi top-level domain Web addresses to anyone seeking to establish a name in the burgeoning mobile Web space.
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Internet users may soon see two new domain name suffixes in their browser window: &quot;.post&quot; to identify the postal community and &quot;.
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As important as a physical supply chain Readers may recall that I wrote last year about Silver Creek SystemsÂ®. At that time I extolled its capabilities for product data quality (matching, cleansing and classification) through the use of semantically-based content profiling and attribute identification. This is particularly relevant when information comes into the organization in unstructured formats as most conventional data quality tools have historically been limited to support for structured information.â¦
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Once you've chosen your business and purchased a domain name the next step is to find useful and relevant keywords. This article gives you ten useful tips on how to optimize your Web pages. By Brandon Leibowitz. 1228
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As a companion to the podcast version of his review, Matthew Turland has posted his comments in text form over on his blog today.   I received an e-mail recently from a very nice gentleman at Packt Publishing - their representative asked if I would be willing to review one of their books, namely PHP Web 2.0 Mashup Projects by Shu-Wai Chow. Reviewing books is not something I had done before, so I thought I would give it a good old-fashioned college try.   He mentions the size of the book (and how it's not an indication of the quality) and the basic structure of the book, including spotlights on some of the specific topics covered.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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The social networking site -- once the exclusive domain of students and
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Web 2.0 technology, including social networking, is being employed to enable people to make family connections and document them online into massive, growing and shared databases.
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Six Ways To Create a Keyword-Rich Domain Name  An effective domain name can help to brand your site. It can also communicate to your customers the types of products you sell online. An easy to remember domain that describes your services should be the goal of every site owner. Here are ...
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InfoWorld - Long a player in the geeky world of enterprise middleware, BEA will soon be diving into a frothy Web 2.0 space as it tries to tap into the genius of Web sites such as del.icio.us, Wikipedia, and YouTube, according to Mark Carges, executive vice president of business interaction at BEA.
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Nine traps you can easily fall into when you're starting a Web 2.0 company
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Your opinions solicited The Register started out as a UK operation with a UK addressed web site, but accidentally and against our expectations became a pretty successful international operation. In deference to marketing we should point out that in recent years the international success has been both planned and deliberate, but that certainly isn't what we were thinking about back in the mid-90s when we set up theregister.co.uk. And that is, sort of, what we feel the need to ask you about today - the .co.uk was at first an obstacle to be overcome, then arguably became an important component of The Register's branding, but how important is it to you, and in what ways?â¦
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The explosive growth of Web 2.0 and user-generated content is changing the way we use the Internet and interact with one another. So congratulations, Time Magazine's Person of the Year 2006 is you.
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About two years ago you may remember we were in the throes of the SOAP revolution. "Web services everywhere!" was the cry and have to confess I'm one of those guilty of having gone for it, for a while. There were going to be these giant UDDI servers that would aggregate everyone's web services and the Internet would never look the same again...
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Web 2.0 companies, observe how Loic rolls his product out. It's done personally. Not with a big bang, but with nurturing, one user at a time, at first, then it will fan out, but it will always have the personal touch, because it began that way. In contrast, giving an exclusive to one press person or one blogger can be much less effective. It may get you on top of the ladder for a moment, but the glory fades fast, and then what? And your first impression is in the hands of someone else. What if he or she doesn't like you or your product? (Or worse, if they have a conflicting interest, I've seen it happen.) You could get sandbagged. Most PR firms show you how to do the big bang rollout, because that's all they know. But even the greatest promoters, with the most press credit (I'm thinking of Steve Jobs) won't rely exclusively on the press to carry their product. They guide it, they put their personal signature on it, they create an experience. No doubt in the next few days there will be a lot of rollouts because of the Web 2.0 conf in SF. The only ones you'll read about here, with any positive juice, are the ones that roll out with personality.
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Folksonomies Web 2.0 pioneers are taking personal control of how online content is organised, according to new research.â¦