Seeking a makeover, firm changes its name
501584
Call it the extreme corporate makeover. While some companies embrace their past, others want people to forget what they've done.
673147
Does the Openads name change portend great things for the company?  We'll have to wait and see.
697697
A takeover attempt follows management shakeups at the biopharmaceutical firm.
82197
The once-clubby atmosphere of the public company boardroom has undergone a makeover during the past several years, as board members become more willing to flex their muscle and aggressively press management for changes.
413384
WASHINGTON -- The announcement last week of Procter &amp; Gamble's agreement to take over Gillette provoked a rush of disappointment in Boston over the loss of another emblem of local identity. But it also highlighted one of the most intriguing paradoxes of recent decades: At a time when ''signature" companies in almost every part of the country are merging into ...
152429
Revamped website signals desire for broader customer base
597965
The company says the changes are to better serve customers. Workers say they reduce already modest incomes and strain employeesÂ personal lives.
607586
Some corporate-identity consultants wonder whether the mash-up of J.C. Penney and Ralph Lauren will mush up their images in the minds of consumers.
482956
A historical accident becomes the new brand for a global giant.
82710
The iconic apparel retailer keeps cranking out new concepts.
744562
When the bookseller reclaims its site's management, new features, deals, and designs are in the offing.
231763
Struggling financial site gets redesign, new functions but faces tough competition.
391000
Business & money: Â· Business reborn after new stock offer accepted  Â· Debt halved as vote ends difficult chapter for firm
138320
CBS Corp. is reaching into its past  by reviving the CBS Records name for its latest business  proposition.
118163
A national clothing chain will reform its advertising practices as part of a legal settlement reached yesterday with New York state.
2160
The company will abandon the Matsushita name and just go with its street name.
238390
The company may be hinting at going public.