Study: Yahoo Benefits From New Search Ad System
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People click more often on ads served up by Yahoo's search engine since the company switched to a new ad-ranking system, a study shows.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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Yahoo is making APIs available to developers who want to build applications for its new Panama search ad platform.
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Adobe Systems Inc. ADBE.O and Yahoo Inc. YHOO.O on Monday said they have signed a deal to combine Adobe services, like its widely used document-sharing program, with Yahoo&#39;s Web search functions.
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Yahoo! has announced the debut of a new suite of search services for mobile users at the CTIA conference. This new search offering enables mobile consumers to search for local information, images and Web resources on mobile devices.
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The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
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Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
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After the launch of Google&#39;s new desktop search tool, it was only a matter of time before other search engines followed suit. Yahoo!
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With its release of a search toolbar specifically designed for Firefox, Yahoo (Nasdaq: YHOO) seems to have conferred a stamp of credibility on the upstart Web browser.
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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Yahoo's new Panama advertising platform intended to boost the Internet search giant's sagging profits was available to new US customers.
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Yahoo&#39;s new Mobile Internet service lets users obtain localized search results on specific businesses, access maps, and make calls from the results page.
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Yahoo Inc. reported on Tuesday a quarterly net profit that more than tripled from the year earlier, boosted by the sale of shares it held in rival Google Inc. and stronger online ad revenue that analysts said may signal good results from other Web search providers.
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Yahoo is ready to engage in combat with rival Google by offering a new desktop search tool to help people find information on their computer hard drives.
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After letting investors down for several quarters, Yahoo reported better than expected earnings boosted by a years-long project to improve its search advertising system.
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Yahoo Inc.  said on  Monday it is opening up its new advertising system for testing  by newcomers and potential converts from rivals, marking  progress in its long-awaited upgrade.
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In a study, the now-public search engine out-ranks Yahoo, others in customer satisfaction. August 23, 2004 -- A new study says that Americans are increasingly satisfied by the results hauled in by their online