Advertising: A Garbage Hauler Tidies Up Its Image
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Waste Management has been trying to clean up its name as thoroughly as it cleans up trash, in part by going green.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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A new Nissan campaign that reaches younger consumers through MySpace, TiVo and video clips, is emblematic of an effort by marketers to remake their media choices.
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You'll be hankering for these haulers, all of which boast high-end features with low-end price tags.
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The UK government launches a Â£10m multi-media advertising campaign to encourage the British public to recycle their waste.
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By Brian Barber, Tulsa World, Okla.  Feb. 28--Tulsa's City Council is considering an ordinance change that would allow commercial trash haulers to choose where they dispose of their waste.   The city now requires commercial haulers to take their loads to the Walter B.
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General Motors' clever ad campaign comes up short.
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By Simon Read, Contra Costa Times, Walnut Creek, Calif.  Feb. 9--A discarded washing machine lies on its side along a dirt tract near Tommy's Harbor. Garbage bags and other trash have been dumped in the nearby weeds.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Method Products is launching its biggest-ever advertising push to showcase the companyâs biodegradable cleaning products.
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The metal recycler shows that even with commodity companies, management matters.
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By Tracy Jordan, The Morning Call, Allentown, Pa.  Sep. 23--Easton received bids from three garbage haulers Friday that signal a potentially significant increase for residential customers, who already pay close to the top trash collection rates in the region.
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The video game company leads the way with advertising placements.
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General Motors Corp., which sells  the gas-gobbling Hummer, urges Americans to "Get Green" on a special Web site and is producing advertising campaigns trumpeting hydrogen fuel and gas-electric hybrid vehicles.
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It's amazing what kind of items can be advertised as "green" these days: a grocery-delivery service, a projection HDTV and a home-automation system, to name a few recently pitched to me.
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I filled this article with obscenities. Wal-Mart cleaned it up.