Sony Computer To Launch Worldwide Sales of New PS2
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Sony Computer Entertainment, the game unit of Sony, will roll out worldwide a new, smaller version of the PlayStation 2 game console from the start of November, company President Ken Kutaragi said.
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Sony Corp  will launch a  cheaper model of its PlayStation 3 in the United States, hoping  to attract more buyers as it goes up against rival game  consoles from Microsoft and Nintendo this holiday.
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Sony Corp. announced a price more fitting of a video-game machine than a slick movie-playing gadget for its new PlayStation Portable &#151; 19,800 yen (&#36;186).
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Sony Corp. (6758.T) will launch its  PlayStation 3 with an 80-gigabyte (GB) hard disk drive on June  16 in South Korea for 518,000 won ($556), offering the upgraded  version of its latest game console for the first time ever, the  Japanese electronics conglomerate said.
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(InfoWorld) - Sony is confident it will hit shipment targets for its recently launched PlayStation 3 game console, its president said Thursday. Prior to theÂ launch of the PS3 in November, Sony said it would ship 2 million consoles this year in Japan and the U.S. and 6 million by the end of its financial year in March 2007. Those targets remain achievable and won't be changed, said Ryoji Chubachi, Sony president and chief executive officer of the electronics business, in a briefing with reporters at its Tokyo headquarters. "With the PS3 the bottleneck has been availability of blue lasers but now production of those has been launched in volume," he said. "We did take time preparing ourselves but as of today we have reached our target production rate. Based on projections for this year we will reach [the PS3 shipment targets]." The PlayStation 3 was launched in Japan on Nov. 11 and in North America, Hong Kong and Taiwan on Nov. 17. Around 81,639 PlayStation 3 consoles were sold over the launch weekend in Japan, according to market data from Media Create. Demand for the console vastly outstripped supply but sales have dropped each week since the launch due to scarcity, according to the figures. Media Create estimates 42,099 units were sold in the first full week of sales and then 32,622 units in the week from Nov. 20 to Nov. 27. For the following week, the latest for which data is available, sales were lower still at 31,436 units, the company estimated. The PlayStation 3 had been due to launch in Europe in November but the laser shortage meant Sony postponed the European launch until March 2007. That date remains unchanged, said Chubachi. The executive also said that Sony will keep looking at ways of reducing the manufacturing cost of the console so that it can turn a profit on the PS3 as quickly as possible. Traditionally, game console makers have sold their machines at cost or a loss and then relied on game software sales to make a profit. In the case of the PS3, production costs are high and losses run at between $240 and $305 per console sold, according to a parts breakdown by iSuppli Corp. One of the reasons the PS3 is relatively expensive is the Cell processor that sits at its heart.Â Developed by Sony, Toshiba, and IBM, the chip is one of the most powerful yet developed and last year Sony created a team to look at how to use the chip in applications other than gaming. Chubachi said the team remains focused on this task but he declined to detail when the Cell might find its way into a television or other consumer electronics product.
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TOKYO - Sony Computer Entertainment Inc entered the handheld video game market Sunday with the sale of its new PlayStation Portable, pitting it against competitors ahead of the holiday sales period.
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Sony Corp.  will launch a slimmer  version of its PlayStation Portable handheld game player in  Japan on September 20 for 19,800 yen ($162), the Japanese  electronics maker said on Tuesday, in an effort to better  compete with Nintendo Co. Ltd.'s  hot-selling DS.
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Sony PlayStation 2's slimmer shape has proved popular with UK gamers, with 50,000 sold in its first week on sale.
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It&#39;ll cost about the same as the regular-sized PS 2 in the US and Europe. The smaller PlayStation 2 has all regular PlayStation 2 functions such as playing CDs and DVDs.
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Nintendo's DS handheld and Sony's slimmed-down PlayStation2 will launch in November
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Sony announced on Tuesday that it is planning to launch a smaller and lighter version of its popular PS2 gaming console in November.
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Last month's back-to-back price cuts by Sony Corp (6758.T) and Microsoft Corp  have boosted sales of their PlayStation 2 and Xbox video game consoles in Britain, retail sources said on Thursday.
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TOKYO : Sony has launched a frontal assault on Nintendo&#39;s domination in the portable game console market by kicking off Japan sales of its new PlayStation Portable (PSP), drawing huge lines in Tokyo.
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Sony Corp. unveiled its new PlayStation Portable in the United States for the first time Wednesday, signaling an intensifying battle with Nintendo Co. to rule the burgeoning handheld video game market.
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Sony revealed new details on Monday on the chip that will power the next PlayStation and said development is on track to deliver products based on the chip next year.
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Sony revealed new details Monday on the chip that will power the next version of its PlayStation video game machine and said development is on track to deliver products based on the chip next year.
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Sony Corp. said Thursday it will release the PlayStation Portable in North America on March 24 and have 1 million units ready for sale in the first week.