What&#39;s Your Take On Drug Advertising To Consumers?
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The US Food and Drug Administration is considering further regulatory measures, including withdrawal from the market, of Pfizer&#39;s arthritis treatment Celebrex.
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Pfizer is stopping TV and print ads for arthritis drug Celebrex now that there is evidence it could lead to heart problems. The FDA is considering warning labels for Celebrex, or taking the drug off the market.
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Consumer groups worry about the prospect of a TV channel advertising drugs in Europe but firms say there are no such plans.
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The Featured Homepage Discussion today on WebmasterWorld is about Google notifying advertisers that it will no longer run ads for Ephedra or Ephedrine products. Google sent me an e-mail today addressing me as an AdWords Advertiser, though they sent it to the e-mail account that I use for managing AdSense, for whatever that&#8217;s worth. The note informed [...]
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Watch the ad by the Dutch government's consumer safety institute that has has angered some industry insiders for its light treatment of a serious issue
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Q: I have heard that copies of the Medicare-Approved Drug Discount Card is being mass-mailed to seniors. Can you tell who will likely receive such a card and why?
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Government drug-buying agency Pharmac wants drug companies to act more swiftly when concerns are raised over potential side-effects of their drugs, and to be responsible in promoting their products.
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Eyeing a potential gold mine in the global obesity epidemic, the pharmaceutical industry has launched a massive drive to develop new diet pills and an intense campaign to persuade
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Its new ad campaign may not be focused on the right people.
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New research from a survey conducted in Israel suggests that doctors often give inactive "placebo" pills to their patients and, in most cases, tell them they're getting a real drug.
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As the Food and Drug Administration prepares to make recommendations about Pfizer&#39;s (PFE:NYSE - news - research) Celebrex, the companies that ultimately pay for the drug aren&#39;t leaping to conclusions merely because one recent study showed patients taking
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AstraZeneca&#39;s recent full-page newspaper advertisements defending the safety of its cholesterol-lowering pill, Crestor, are &quot;false and misleading,&quot; in part because
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Questions about popular medications may cause a consumer backlash against the tendency to take pills for "lifestyle" concerns, which could hurt the beleaguered drug industry.
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Is a new MS drug going to be a top seller or a bottom-dweller? Here's how to find out.
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Neurocrine resubmits a marketing application for its lead drug.
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The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
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The company has come up with some on-demand advertising. Will it woo viewers?