Advertising: In the Kitchen and on the Airwaves, Red Lobster Gets a Makeover
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Acknowledging that its restaurants are perceived by some as frumpy and downscale, Red Lobster has embarked on broad changes that are intended to woo wealthier diners.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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A brand is transformed on the silver screen.
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Clever initiatives in televised advertising are a great step, but TV ads still pale compared to online advertising.
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It promotes an interesting strategy of combo meal customization.
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How does he like lobster? Boiled, steamed, broiled, baked, grilled? Newburg? Bahar Uttam prefers his with a capital L -- Lobsters -- and sees them frolicking on a tennis court rather than laid out on a plate. In Uttam's mind lurks a tasty dish for the town's sporting crowd, one that could satisfy the five-year hunger of tennis junkies, a ...
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Revamped website signals desire for broader customer base
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The US food maker announces changes to its advertising policy as part of a campaign to encourage healthy eating.
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The radio industry plans to promote itself via high-profile print and on-air ads in a bid to fight back against satellite radio.
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AOL is getting a software makeover, its first since deciding to make more of its services available for free in the chase for online advertising dollars.
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Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
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By Michael Hiestand  America's favorite TV programming got a makeover this season as new NFL TV deals kicked in and offered viewers more new wrinkles in coverage than they've ever seen in a single season.
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Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Giving product placement a new twist, Burger King got its latest recipe from the mogul wannabes on "The Apprentice."
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For those who would like more control over when and how they listen to radio shows, whether classical music in the afternoon or a soccer game at midnight, there is a new option from Griffin Technology: the RadioShark.
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Madison Avenue is going all Fred-and-Ginger on consumers, filling commercials, Web sites and other forms of advertising with energetic dance steps and music.