YouTube vows to protect video makers in InVideo ads
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Google Inc. has promised to give content makers control over advertisements overlaid on video clips they post to its YouTube video-sharing Web site.
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UK contributors to YouTube will get the chance to earn money from advertisements.
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YouTube said it had reached an agreement with Warner Music to stream music videos, behind-the-scenes footage, artist interviews and original programming, days after it was apparently threatened with legal action by Universal Music.
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The most popular YouTubers are being wooed by other video Web sites with promises of exposure and money.
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YouTube is expected to launch a form of advertising on some of its video clips today, employing a user-controlled method that is gaining ground as marketers and Web sites look for ways to make money while keeping viewers engaged.
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Google Inc., racing to head off a  media industry backlash over its video Web site YouTube, will  soon offer anti-piracy technologies to help all copyright  holders thwart unauthorized video sharing, its chief executive  said on Wednesday.
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The chief executive of media giant Viacom expressed reservations Thursday about Google's plan to enter YouTube content into a database and give owners the chance to take down the material.Viacom is suing Google for $1 billion over content being used on Google's YouTube Web property without permission. Speaking at the Web 2.0 Summit event San Francisco, Viacom President/CEO Phillipe Dauman expressed a willingness to work with online media properties but was skeptical of the Google plan, called Video Identification.Dauman said he had an open mind about reaching an agreement and that the announcement of Video Identification was a positive evolution. But it is not enough."I don't think we're quite there" said Dauman. Google, he said, can do things quickly if it wants to, he added. "I guess they haven't wanted to at this point," Dauman said.Google wants a proprietary system that benefits just one company, but the solution has to be a cooperative effort, said Dauman. He added he suspects Viacom at some point in the future will work with Google. The company does have a good relationship with Facebook, he said.Viacom has had its defenders, according to Dauman. "A lot of the technology companies out there welcome what we do," he said. Companies have said it was about time somebody took a stand, Dauman added.Like Google, Viacom has to protect its intellectual property. "I don't see their algorithms being shared openly with competitors," said Dauman."We took a step reluctantly because we had to," he said.Content producers need to be rewarded for what they do, Dauman said. "That nurtures creativity," he said.Viacom was part of a group of media and technology companies, along with vendors like CBS and Microsoft, that detailed Thursday principles intended to enable growth and development of user-generated content online while respecting intellectual property rights.Featured in these principles is implementation of filtering technology to eliminate infringing content; upgrading of technology and cooperation in technology implementation, and development of procedures to address claims that content was blocked in error. Removal of content also is addressed.Google was not a party to Thursday's announcement.
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Warner Music Group Corp. will be the first record company to let users of YouTube Inc.'s website download and manipulate copyrighted music and videos in exchange for a portion of advertising revenue.
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Web sites with user-generated content have an obligation to deploy &quot;state of the art&quot; filtering technology to prevent the unauthorized posting of copyright material, a group of large broadcasting and Web companies said Thursday.The companies, including Microsoft, MySpace, CBS, and video site Dailymotion, call on other social-networking and user-generated content sites to regularly use filtering technology to remove infringing content. Those sites should develop procedures for addressing copyright infringement claims, and they should upgrade the filtering technology regularly, the companies said.Those principles were part of a set of guidelines the companies released Thursday. The guidelines were designed to help Web sites work with copyright owners on the &quot;collective goal of bringing more content to more consumers through legitimate channels,&quot; the companies said.The guidelines came out two days after YouTube parent Google announced the availability of a test version of&#160;filtering technology to keep copyright works off the popular video-sharing site. Media conglomerate Viacom, which has&#160;targeted YouTube with frequent video take-down notices, is one of the companies that signed on to the copyright use principles.The principles &quot;provide a framework for intellectual property to live in harmony with technical advances,&quot; Philippe Dauman, Viacom&#39;s president and CEO, said in a statement. &quot;These principles will enable innovative technology and great content to come together to spur greater innovation and, most importantly, much richer entertainment experiences for consumers.&quot;Spokesmen for YouTube didn&#39;t respond to a request for comments on the principles.However, Public Knowledge, a group promoting consumer rights online, called the YouTube filtering technology a &quot;sad development.&quot;&quot;It&#39;s a shame that Google was pressured by the entertainment industry into devoting resources to a limited system that could restrict the free flow of information while increasing the control content companies have over otherwise lawful uses of material,&quot; Public Knowledge president Gigi B. Sohn said by e-mail.The YouTube Video Identification Database is designed to match images posted on YouTube with material submitted by copyright holders. The default option will block a video that a copyright holder claims is unauthorized, but this default will limit consumers&#39; fair use rights to post video for purposes such as commentary and criticism, Public Knowledge said.&quot;While Google should be commended for its effort, we don&#39;t think that any automated process will be able to determine whether a consumer&#39;s fair use rights are being violated,&quot; Sohn said. &quot;Google should make certain the system balances public rights with the rights of content companies.&quot;But the companies supporting the copyright principles said filtering technology is necessary because the ease of uploading video content on the Internet has resulted in the proliferation of uploaded content that infringes copyright works.The principles are an &quot;important step forward in establishing the Internet as a great platform for video content -- a platform that allows services to innovate and preserves incentives for all creators, big and small, by respecting copyright,&quot; Steve Ballmer, Microsoft&#39;s CEO, said in a statement.
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YouTube said it is ready to discuss copyright issues with some of Japan's largest producers of video content afterÂ they complainedÂ earlier this month about the amount of their material on the popular video Web site.
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Chad Hurley, the chief executive of YouTube, spoke about how the rapidly growing video Web site will cope with advertising, copyright law and other challenges brought on by its success.
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A partnership between the NBA and YouTube will allow users of the popular site to view original content from the league, as well as post their own videos to share with others.
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A broad group of companies and associations covering most of the Japanese entertainment industry is calling on YouTube to be more proactive in policing its Web site for copyrighted material.
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YouTube plans to introduce technology to help media companies identify pirated videos uploaded by users.
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YouTube announces nice international versions of its popular web video service.
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Search giant prepares to challenge company's use of "JewTube" name on Jewish-oriented video site.
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YouTube has agreed to post warnings in Japanese against uploading copyrighted material onto its popular video-sharing Web site, a group of Japanese companies said Tuesday.