For Marketing, the Most Valuable Player Might Be YouTube
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The Internet, digital video recorders, mobile devices and other technologies are giving a strong postgame presence to the annual roster of Super Bowl commercials.
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It takes only a few minutes to see why YouTube.com has rocketed to the top of the Internet -- hilarious amateur dance routines, a hypnotic juggler, a Hong Kong bus fight and the most incredible caterpillar you've ever seen crawling across a floor.
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InfoWorld - YouTube&#160;furthered its attempts to offer legitimate footage on its video-sharing Web site this week by announcing deals that will provide users with music video and professional basketball content.
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Top online video service  YouTube will soon test a new video identification technology  with two of the world&#39;s largest media companies, Time Warner  Inc. and Walt Disney Co..
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Despite much public ado about piracy at YouTube, research released on Friday showed that the Google-owned website is thriving and many visitors are looking for homemade works.
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UK contributors to YouTube will get the chance to earn money from advertisements.
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The question on many people&#8217;s minds since the recent PR warfare between Google/YouTube and Viacom (and NBC) is: will YouTube retain its dominance or will it be supplanted by another site? That&#8217;s the same question that circulates around Google itself of course.  Two thoughts: 1. The &#8220;Head&#8221;: Professionally produced content is critical to YouTube&#8217;s long-term strength  Lazy Sunday, [...]
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Last week saw a significant development in the online video distribution industry, as search giant Google acquired online video sharing site YouTube in a share swap valued by analysts at over $1.6bn.
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New online capabilities are meant to allow gamers to share content they have created, Ã  la YouTube.
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Online video has changed the way  Latin music labels discover and market their artists -- but  entertainment companies are hoping that YouTube Mexico's  emphasis on local content will translate the medium into a  significant revenue stream.
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Top online video service  YouTube will soon test a new video identification technology  with two of the world&#39;s largest media companies, Time Warner  Inc.  and Walt Disney Co. .
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Stumble and fumble Analysis When we said that Google overpaid for the YouTube acquisition we were loudly pilloried and reminded that it paid, after all, only in shares. But the increasing alarm that has emerged over whether or not YouTube is a genuine phenomena and whether in fact it is simply a replacement for the piracy once led by Kazaa, threatens to undermine the value of YouTube radically.â¦
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YouTube's founder says people who upload their own videos to the site will get a share of the ad revenue.
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By Jonathan Thaw  YouTube Inc founders and investors may reap as much as $1.53 billion selling Google Inc stock they received when the video- sharing website was bought last year.
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Imagine how the carpets of power in Brussels must have buzzed with excitement when some hip marketeer came up with the idea of reaching out to the public through a newly created Web site linked to YouTube.
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Top online video service  YouTube will soon test a new video identification technology  with two of the world&#39;s largest media companies, Time Warner  Inc. and Walt Disney Co.
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Chad Hurley, the chief executive of YouTube, spoke about how the rapidly growing video Web site will cope with advertising, copyright law and other challenges brought on by its success.