Yahoo buys stake in Indian online ad company
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(InfoWorld) - Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market. Yahoo acquired between 35 percent and 50 percent of Tyroo for an undisclosed amount of money, said George Zacharias, managing director of Yahoo India, in a telephone interview Wednesday. Tyroo, based in Gurgaon, places advertisements on a network of about 1,200 Web sites. Its service is suitable for smaller businesses, allowing them to design graphic or text-based ads and choose Web sites that will bring them a targeted audience, said Harish Bahl, CEO of Smile Interactive Technologies Group, of which Tyroo is a part. The advertisers do not need to have their own Web sites -- which small Indian businesses often do not have -- since buyers can contact them via e-mail or SMS (short messaging service), he said. Yahoo started its search-based advertising business in India about eight months ago and so far has a few thousand small advertisers, Zacharias said. There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing, he added. The deal with Tyroo will allow Yahoo to grow its business with third-party publishers in India while it prepares to bring its revamped advertising system,Â code-named Panama, into the country, along with technology itÂ acquired from Right Media, Zacharias said. Yahoo announced in April that it would buy the remainder of Right Media, an online exchange where advertisers and publishers can buy and sell display advertising on Web sites. The relationship with Tyroo will continue after the Panama and Right Media technologies are introduced to India, Zacharias said. The companies will also integrate their back-end systems so that advertisers on Yahoo and Tyroo can access to each other's networks, Bahl said. The companies will remain independent, however, he added. The news comes a day afterÂ Yahoo reportedÂ disappointing financial results for its second quarter. Net income declined to $161 million, or $0.11 per share, down slightly from $164 million, or $0.11 per share, for the same period in 2006. Yahoo net income fell year-over-year in a quarter that saw Yahoo leadership change hands amid criticism that the company failed to capitalize on the explosive growth of the search-engine advertising market. Revenue excluding traffic acquisition costs was $1.2 billion. The company lowered its earnings guidance for the current quarter.
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Yahoo has acquired a stake in Tyroo Media to help it capture more of India's fast-growing online ad market.
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Yahoo Inc  announced on  Wednesday an exclusive partnership with Bebo to manage display  advertising on the social networking Web site in Britain and  Ireland, giving it access to more than 11 million sought-after  users.
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Yahoo Inc announced on Wednesday an exclusive partnership with Bebo to manage display advertising on the social networking Web site in Britain and Ireland, giving it access to more than 11 million sought-after users.
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Yahoo Inc. continues its recent buying spree of e-mail startups with the acquisition of Stata Laboratories Inc. Yahoo confirmed on Thursday that it had bought Stata Labs, the maker of search-based e-mail client Bloomba.
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Yahoo Inc. is introducing a new  pricing feature for customers of its recently upgraded Web  search advertising system that allows them to pay for online  ads based on the quality of each site&#39;s audience.
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Microsoft Corp  on Friday said  it had offered to acquire Yahoo Inc  in a proposed cash  and stock deal valued at $44.6 billion.
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Yahoo Inc. (YHOO.O: Quote, Profile, Research) has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s (MSFT.
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Yahoo said it has paid $160 million to acquire Maven Networks, an Internet company that sells a system for managing advertisements in online videos.
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(InfoWorld) - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday. San Jose, California-based BlueLithium offers banner advertising on a network of about 1,000 sites, which will help toÂ extend Yahoo's ad reachÂ as it continues to challenge rivals Google and Microsoft's online ad offerings. The deal is for cash and is expected to close at the end of the fourth quarter of 2007, Yahoo said. BlueLithium will become a Yahoo subsidiary once the acquisition is completed. It will be integrated with other Yahoo ad offerings, including the Yahoo Publisher Network and the Right Media Exchange. IncreasedÂ competition in the online advertising marketÂ between Yahoo, Microsoft, and Google has led to a series of acquisitions by all three companies. Yahoo has struggled over the past year, reporting disappointing second-quarter financial results and a decrease in net income over the same period in 2006. The company has alsoÂ spent almost a year reorganizingÂ both its top management and its business divisions. Â
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Yahoo has acquired Maven Networks for $160 million in a deal that will help the search provider boost its video advertising capabilities.Media companies including Fox News, CBS Sports, and&#160;Sony BMG use Maven&#39;s platform to manage, distribute, and earn advertising revenue from their online video content. The platform includes an advertising insertion engine, as well as inventory management and reporting tools. Companies use it to post videos on their sites and insert interactive ads into the videos.On Tuesday, Yahoo&#160;said it plans to contribute its display advertising sales force and technologies to Maven&#39;s platform to help publishers display more targeted ads in videos. The deal means that advertisers can buy video, search, and display ads through Yahoo, which believes that video is a fast-growing segment of the online ad market.Maven has become a wholly owned subsidiary of Yahoo, which has established a Cambridge, Mass., office with the acquisition.Yahoo makes the acquisition in the midst of an increasingly hostile&#160;attempt by Microsoft to buy the search company. In response to&#160;Yahoo&#39;s rebuttal of its buyout offer, Microsoft on Monday said that it thinks its offer was fair and that it might&#160;take the offer directly to Yahoo shareholders.
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SAN FRANCISCO/NEW YORK  - Microsoft Corp offered to buy Yahoo Inc for $44.6 billion, in a bold bid to transform two ailing Internet businesses into a worthy competitor for market leader Google Inc.
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Ads chemical romance Search engine behemoth Yahoo! has ramped up its service for advertisers by acquiring privately held global ad network BlueLithium for $300m.â¦
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Yahoo Inc. continued its pursuit of online ad rivals with the  purchase of private online advertising firm BlueLithium Inc. for $300 million.
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Yahoo! nibbles away at India's online-ad market.
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In a bid to halt Google's growing dominance online, Microsoft has offered to buy struggling Internet giant Yahoo for $44.6 billion, an acquisition that would unite the world's most influential software company with the Web's most-trafficked site.
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Internet media company Yahoo Inc.  YHOO.O on Tuesday posted a jump in quarterly profit fueled by  online advertising revenue and the sale of an investment.