Yahooâs New President Oversees a Shake-Up
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Susan L. Decker, Yahooâs new president, is reorganizing the companyâs management ranks with a new division responsible for generating the bulk of the companyâs revenue.
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By THE ASSOCIATED PRESS  SAN FRANCISCO - Yahoo Inc. will undergo its most extensive shake- up in more than five years, hoping to snap out of a malaise that has ravaged its stock and provoked one of its own top executives to bluntly question the Internet powerhouse's direction.
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Yahoo's chief executive Terry S. Semel resigned yesterday as part of a management shuffle designed to reverse flagging fortunes as the company continues to lose ground to rival Google.
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Yahoo is widely expected  to undertake significant layoffs this week and dump several  underperforming businesses as the struggling portal continues  to reorganize its business operations.
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Yahoo Inc. thinks it's back on the right track now that co-founder Jerry Yang has replaced Terry Semel as chief executive, but analysts and investors already are wondering whether the shake-up is just a prelude to more radical measures, including a possible sale or breakup of the troubled Internet icon.
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Yahoo! delivers more bad news to shake up the Street.
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Following investor pressure for a management shake-up, Yahoo Inc. chairman and chief executive Terry Semel is stepping aside and will be replaced as CEO by cofounder Jerry Yang, Yahoo said yesterday.
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By Michael Liedtke  Yahoo Inc. is tackling its most difficult challenge since the dot- com bust with sweeping organizational changes aimed at cleaning up a mess of the Internet icon's own making.
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Vince Broady, a senior vice president in Yahoo's media group, is the latest executive to leave the company as his duties are scaled back.
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(InfoWorld) - Yahoo Inc. has shaken up its top management ranks once again, as the struggling Internet giant continues tweaking its organizational structure to boost advertising sales, its main source of revenue. In the latest shift, Yahoo President Susan Decker announced in a memo to staff that the company's top sales executive is on his way out and that a new global sales organization has been created. Major management shakeups have become frequent at Yahoo in the past 10 months, as the company urgently tries to compete better, not only against archrival Google Inc. but also against nimble startups, and turn around its generally disappointing financial performance. Two months ago, co-founder Jerry Yang took over as CEO and chairman from Terry Semel, while Decker, former chief financial officer and head of Yahoo's advertiser and publisher group, became president, a drastic change driven by widespread investors' dissatisfaction with the company's direction. In particular, Semel took the fall for Yahoo's inability in recent years to profit as heavily as Google has from search engine-based pay-per-click advertising and for missed opportunities in hot markets like social networking and video sharing, where the company lacks strong services. A week after Semel's demotion to non-executive chairman,Â Yahoo combined its search and display advertising sales teams in the U.S. It was an attempt to extend the company's long-standing, core display advertising client relationships to the pay-per-click business, which generates about 40 percent of the industry's online advertising. Just seven months earlier, in December,Â Semel had rolled out a major reorganization, creating three main business units to focus on Yahoo's key customer segments: consumers, advertisers and publishers. At the time, Semel also announced that Dan Rosensweig, then chief operating officer, would leave the company. That reorganization was preceded by a widely publicized internal memo that was leaked to the media in November and came to be known as the Peanut Butter Manifesto. In the scathing memo, Brad Garlinghouse, Yahoo's senior vice president of communications and communities, called for a major reorganization, saying the company lacked "a focused, cohesive vision" that had made it "reactive" and eager to be "everything to everyone." Since theÂ uproar over the Peanut Butter Manifesto and the ensuing shakeups, Yahoo has seen quite a few changes in its upper management ranks. In addition to Semel's demotion and Rosensweig's departure, also gone are Wenda Harris Millard, who was chief sales officer, and Chief Technology Officer Farzad Nazem. In June, The New York Times reported that, in addition to these executives, at least 17 others at vice president level or higher had left Yahoo since the December reorganization. In the memo she penned on Wednesday, obtained by IDG News Service, Decker acknowledged that "there have been many changes at Yahoo over the last few months, and I know that change is not always easy." However, with the latest moves, she feels that the company now has "the right people in the right positions to focus on the right opportunities." Someone who will not be around much longer is Gregory Coleman, executive vice president of global sales, who, Decker announced, will exit the company in February. The new sales division, called Global Partner Solutions, will be led by Hilary Schneider and deal with all of the company's partners, including advertisers, agencies, resellers, publishers, ad networks and developers. "This new group will be charged with creating, delivering and coordinating global best practices for solutions to all of our partners," Decker wrote. "It will also have direct responsibility for our U.S. sales, marketing and business development efforts, including all ad formats, like search, display, video and mobile; all marketing activities; and all customers, including large enterprises and small businesses." "Global Partner Solutions will be responsible for segmenting the business needs of our partners into actionable groups, understanding the needs of these segments and our ability to meet these needs, developing holistic business strategies to delight and surprise these segments, and executing on these strategies," the memo reads. "This approach will help us achieve faster, smarter decision-making and improved execution in support of better serving our customers." Yahoo didn't immediately return calls seeking comment. Â
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Yahoo is overhauling the way it sells advertising in the US in an effort to help the revive the business.
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Following investor pressure for a management shake-up, Yahoo Inc. Chairman and Chief Executive Terry Semel is stepping aside and will be replaced as CEO by co-founder Jerry Yang, Yahoo said on Monday, sending shares up 3.5 percent in extended trade.
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Bill Wise of Media Post has put together a thoughtful review of Yahoo&#8217;s reorganization. I had heard a couple of people referring to the Yahoo Reorg as a negative for the Yahoo company and search industry.  I never really understood where they were coming from, nor could they back it up. Seems that there is [...]
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The former ABC executive, who was ousted in a management shakeup at the network in April, has been appointed to oversee Yahoo&#39;s media and entertainment properties.
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The new CEO may want to shed non-strategic parts of the business.
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Major management shakeups have become frequent at Yahoo in the past 10 months, as the company urgently tries to compete better, not only against archrival Google Inc. but also against nimble start-ups, and turn around its generally disappointing financial performance.
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Trying to better compete with rivals Google Inc. and Microsoft Corp., Yahoo Inc.'s president announced in a staff memo Wednesday its plans to reorganize the company's leadership.