Advertising: Practicing the Subtle Sell of Placing Products on Webisodes
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American Eagle Outfitters is at the forefront of a trend toward advertainment, making videos to engross viewers while glamorizing a brand.
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Viewers who enjoy a program are more likely than disgruntled viewers to have favorable responses to advertisements during that program.
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As Web advertising heats up, is everything old new again?
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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Microsoft Corp.'s online advertising researchers will spend this year teaching computers to be smart about sticking ads into video clips, and to be even smarter about targeting ads to specific Web surfers.
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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An eBay purchase leads to the discovery of a niche market: public-domain material from the Web, sold on CDs and DVDs.
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel Terdiman.
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We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
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Business & money: How independent producers are putting their movies straight on the internet.
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By Ryan, Jim T  REGION  Exploitive ads proliferate on World Wide Web  Computer experts are advising companies and Web surfers to be wary about what they double-click on, even when visiting trusted sites.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Sometimes a TV series needs a tune-up. Tweak the plots, juice the promotion and it may end up a challenger in the ratings race.
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Blog: Web site lets people post classified videos
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Online video is no longer just  fun and games: You might actually learn something.
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?