Advertising: A Severed Car Grille? Itâs Super Bowl Ad Time
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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DetroitÂs big rebates and interest-free financing deals have strengthened car sales for the last three years. But they have also eroded the resale value of many American automotive brands.
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Perennial Super Bowl advertiser Anheuser-Busch Cos. is leaning heavily on humor in a raft of ads slotted for this year's game, which airs Feb. 3.
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WE CALL FOOTBALL a game. But Super Bowl Sunday reminds us that the National Football League is big business. A minute of advertising time goes for more than $4 million. Winning the game means big dollars and enormously lucrative opportunities for coaches and players.
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Can two new ad campaigns save the struggling apparel chain?
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
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Its new ad campaign may not be focused on the right people.
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Let's say a 25-year-old man in San Francisco is shopping online for a hybrid car. Suddenly, a display ad for the Toyota Prius appears on the Web site he's viewing. The ad appears in colors known for grabbing the attention of men his age. The ad lists San Francisco prices and directs him to his...
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It's often called the "game within the game" Â the ads that do battle with each other for viewers' attention during the Super Bowl. There, the great brands go head to head: Coke and Pepsi; GM and Audi; Hershey and Planters.
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Glimpses of advertising are now being tallied down to the second.
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Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
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Call it the ripple effect, or the nipple effect, but Super Bowl advertisers have eased off the hoopla ahead of the National Football League championship game this year following an indecency scandal last year.
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The company has come up with some on-demand advertising. Will it woo viewers?
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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By Smith, Steve  buying traffic is the easy part. Keeping those eyeballs is where things get dicey. Back in the day, when sock puppets and indecipherable dotcom ads dominated Super Bowl Sunday, we bought traffic the old fashioned way: We got VC investors to pay for it.
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THE history of Apple Computer can be told through its advertisements as well as its products. There was, of course, the commercial that introduced the Macintosh.
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There are certain axioms of pop culture. "American Idol" judges will be mean. Prince will rock. Super Bowl ads will be more violent than the Super Bowl itself.