Bebo and Yahoo Sign Major Ad Pact
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Bebo, which describes itself as the No. 1 social network site in the UK and Ireland, has struck a deal with Yahoo that marks the Internet portal&#39;s first major agreement with a social-networking site. The ad deal includes direct sales for a majority of Bebo&#39;s display ads.
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Yahoo Inc. said on Tuesday it struck a deal that makes AutoTrader.com the exclusive provider of used-car classified advertisements on Yahoo Autos, the automotive section of the popular Internet site.
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Yahoo Inc., the world's largest  Internet media company, and Motorola Inc., the second-biggest  maker of mobile phones, said late on Wednesday that Motorola  will embed Yahoo services on tens of millions of phones.
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Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market.
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Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.
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UK online betting exchange Betfair signs a deal with search engine Yahoo,  extending its betting platform to a mass market audience.
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online advertising network, for $300 million in cash, in the latest move to consolidate the behavioral ad targeting market.
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Yahoo Inc. (YHOO.O: Quote, Profile, Research) has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s (MSFT.
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(InfoWorld) - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday. San Jose, California-based BlueLithium offers banner advertising on a network of about 1,000 sites, which will help toÂ extend Yahoo's ad reachÂ as it continues to challenge rivals Google and Microsoft's online ad offerings. The deal is for cash and is expected to close at the end of the fourth quarter of 2007, Yahoo said. BlueLithium will become a Yahoo subsidiary once the acquisition is completed. It will be integrated with other Yahoo ad offerings, including the Yahoo Publisher Network and the Right Media Exchange. IncreasedÂ competition in the online advertising marketÂ between Yahoo, Microsoft, and Google has led to a series of acquisitions by all three companies. Yahoo has struggled over the past year, reporting disappointing second-quarter financial results and a decrease in net income over the same period in 2006. The company has alsoÂ spent almost a year reorganizingÂ both its top management and its business divisions. Â
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Gemstar-TV Guide International Inc. on  Thursday said it has signed an license agreement with Yahoo  Inc. to offer its television program guides online.
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Yahoo Inc.  is merging  the two main parts of its U.S. advertising business after  veteran sales executive Wenda Harris Millard resigned, the  latest in a string of executive departures.
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Yahoo! gets into the game with its latest acquisition.
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Adobe Systems Inc.  and Yahoo Inc.  on Monday said they have signed a deal to combine Adobe services, like its widely used document-sharing program, with Yahoo's Web search functions.
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Internet search giant Yahoo has announced a major shake-up of its business aimed at increasing advertising revenue, a strategic response to gains by rival Google.
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Yahoo Inc. plans a new integrated   marketing campaign in U.S. and overseas markets that includes   television, radio, cinema and online advertising, the Internet   media company said on Monday.
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Yahoo has forged a strategic partnership with more than 150 daily newspapers across the US, the first benefit of which will be a tight integration with Yahoo's HotJobs service.
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Yahoo Inc announced on Wednesday an  exclusive partnership with Bebo to manage display advertising  on the social networking Web site in Britain and Ireland,  giving it access to more than 11 million sought-after users.