Automakers look to rev up sales with fun new ads
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Tired of the heavy political ads, the ones that weigh you down with negativity, blame for national problems and division? Now there&#39;s less reason to fret the breaks in your TV shows.
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Ford Motor Co. F.N plans to increase  its advertising spending by about 15 percent this year to  promote its flagship Ford-brand vehicles, including the new  mid-size Fusion sedan that will be in dealerships in the fall.
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A slowdown in automobile and financial advertising hurt the companyÂs advertising sales over the last few weeks.
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In an attempt to resurrect a brand image a J.D. Power analyst said borders on "invisibility," American Suzuki Motor Corp. is set to boost ad spending by up to 20 percent behind work from Colby & Partners that targets a broader range of buyers than before, executives said.
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Commercials for âSwap My Ride,â Fordâs new advertising campaign feature people who drove Fords for a week instead of the cars they had just purchased.
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If record discounts on new cars and trucks don&#39;t lure buyers into dealer showrooms, maybe Old Glory will provide the extra nudge.
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Used cars have a lot to offer -- if you know what you're doing.
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To introduce its six new cars and trucks, Ford Motor Co.&#39;s namesake brand is launching an aggressive and energetic marketing campaign.
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J.C. Penney Co. Inc.  said on Tuesday it is looking to drive sales with a new brand campaign focused on expanding relationships with consumers.
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General Motors' clever ad campaign comes up short.
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Customized cars that use commercial logos as a creative palette.
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U.S. sales of pickup trucks and SUVs made a comeback in September in response to cheaper gasoline and big showroom discounts, a sign of life in a battered segment essential to the health of the Detroit-based automakers.
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Moviegoers who have become inured to pre-show car ads and trivia quizzes may soon get something old enough to seem new: cartoon shorts.
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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Honda&#39;s experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online. These ads -- which are generally rich media, meaning they include
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Look for Chinese imports to be the newest in economy cars
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The world's top automakers used one of the industry's biggest stages to roll out their latest cars and trucks, at the same time pledging to use the fresh offerings to attract greater numbers of new customers and expand their businesses.