Research and Markets: New Publication 'The Marketer's Guide To User-Generated Content' Reveals When to Monetize UGC; Uncovers Why Some Campaigns Fail and Others Soar
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Research and Markets (http://www.researchandmarkets.com/reports/c60485)  has announced the addition of The Marketer's Guide To User-Generated  Content to their offering.  Your customers hunger to be engaged with your brand, service or media  property in a personal way.
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Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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What's new in search? Found in the forums: But Is The Traffic Any Good?; What is Your Best AdSense Tip?; Ranking Without Links; and more.
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As a companion to the podcast version of his review, Matthew Turland has posted his comments in text form over on his blog today.   I received an e-mail recently from a very nice gentleman at Packt Publishing - their representative asked if I would be willing to review one of their books, namely PHP Web 2.0 Mashup Projects by Shu-Wai Chow. Reviewing books is not something I had done before, so I thought I would give it a good old-fashioned college try.   He mentions the size of the book (and how it's not an indication of the quality) and the basic structure of the book, including spotlights on some of the specific topics covered.
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Found in the search marketing forums: Quality Scores; SEMNE: Getting Into Google; The Illogical Use of AdSense; and more.
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Lukas Smith has posted his review of a book from Packt Publishing - "PHP Web 2.0 Mashup Projects: Practical PHP Mashups with Google Maps, Flickr, Amazon, YouTube, MSN Search, Yahoo!"   Duane from Pakt asked me if I would be interested in reviewing a few books for them in my blog. I picked "Mashup Projects" from the list of just released books, since I am interesting in the topic and I am actually going to give a presentation at the internal "PHP Day" we are doing at Optaros in November.   He points out the good (good writing style, well-chosen examples) and the bad (a log list of errors and oversights in the code). He also talks about the contents of the book - the different examples and the final more major project. Overall though, he sees it as a good book, one that would be a good introduction to mashups for PHP developers (if you look past the formatting issues).
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Search patterns provide a surprising window into the minds of buyers and sellers in the current unsettled market
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Search Engine Journal is pleased to announce that we have a new contributor who will be covering search oriented marketing and news centering around viral and social media platforms, John Boyle. John is the author of the SocialNext blog, where he covers &#8220;the next generation of marketing via viral video and social networks like MySpace.&#8221; Based in [...]
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By Barnes, Phillip E  Consumers
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Paul Abrahams' comparison of blogs with the CB radio fad may or may not prove to be right, but too many of us are missing the wider influence of user-generated media.   It is not just bloggers who are influencing corporate reputations online.
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Found in the search marketing forums: Reputation Management Advice; Increasing CTR & ROI on AdWords; New Client Checklist; and more.
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John Scott gives a rundown on the history of link buying and then 10 rules on buying links intelligently. (Yes, I do realize this is a post made in May, but I&#8217;m playing a little bit of blog catch-up this week and feel that the post is of good value.) Google is still running link based [...]
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I recently interviewed StumbleUpon&#8217;s CEO Garrett Camp and wrote StumbleUpon Defined vs. Digg, Google, MySpace and More to define SU for curious marketers. I&#8217;ve extended my research to include current blog thought related to marketing in SU, added my own meager experience and chopped up Camp&#8217;s suggestions for marketers to bake up this scrumptious guide to [...]
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Umbria Inc. has unveiled a tool it says can help market researchers comb through blogs and social networks to better analyze consumer likes, dislikes and buying patterns.
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Found in the search marketing forums: SEO 2.0 Is Born; Google Backlinks Culture; Is Google Analytics Sufficient? and more.
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Link building has been an essential part of the online marketing mix since the first commercial sites and Internet resources originated.  As search engine optimization has evolved over the past decade, links have become the core of defining the value of a site. Whether links are obtained via the old fashioned email request, building or [...]