Sun, Fujitsu data centers are their green showrooms
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Fujitsu's installing a hydrogen fuel cell generator in its Sunnyvale, Calif. data center, and Sun's server and storage consolidation has reduced its electrical use to 500 kilowatts, from 2.2 million megawatts.
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Formula 1 motor racing is investing in green technology that will eventually appear in cars you can buy in the showroom.
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Taking an innovative approach to the marketing of high-performance  computing, Sun Microsystems (Nasdaq: SUNW) is offering its N1 Grid program in a pay-for-use pricing model that mimics the way such commodities as electricity and wireless phone plans are sold.
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Datacenter design is undergoing a significant transformation. The fundamentals of the datacenter -- servers, cooling systems, UPSes -- remain the same, but their implementations are rapidly changing, thanks in large part to the one variable cost in the server room: energy.
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Green tech financiers share tips for spotting sustainable start-ups.
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Dell plans to become the greenest IT company by reducing greenhouse emissions.
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(Source: Liebert)  High-density servers are accelerating the demand for increased power and cooling capacity in the data center. Dell and Emerson Network Power have joined to devise four scenarios that address customer problems by utilizing Dell Energy Smart servers and Liebert cooling. These scenarios have shown such results as, up to a 250% performance gain with no increase in facility power requirements.
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(InfoWorld) - The IT industry's thirst for energy is growing exponentially, far outpacing the supply of reliable, clean power. Now a group of leading IT firms has banded together to try to head off an impending energy crisis in the datacenter. Eleven enterprise heavyweights including Microsoft, IBM, Sun, HP, Intel, AMD, Rackable Systems, and VMWare announced Monday that they have formed a non-profit group called The Green Grid to drive new metrics, technology standards, and best practices for curbing power consumption. Robust growth in the IT sector and in companies' use of technology is leading to an acute power shortage, according to analyst firm Gartner. Half the worldâs datacenters will run out of power by the end of 2008, Gartner estimates. That means companies face swelling utility bills as they struggle to keep their servers cool and humming. Many of the companies participating in The Green Grid are individually developing energy-efficient technologies. However, joining forces to tackle the power-consumption problem holistically is a must, according to Green Grid board member Bruce Shaw, director of worldwide commercial and enterprise marketing at AMD. "No one player owns the kingdom. It's not just a processor problem. It's not just a server problem. It's not just a memory problem. Everyone in the ecosystem needs to be involved." By working together, Green Grid companies can develop ways for their respective greener technologies to "hook into one another," thus increasing their overall effectiveness, Shaw said. The consortium started work last April, with representatives for AMD, Sun, IBM, and HP getting the ball rolling. Not surprisingly, there have been challenges from the out start, including concerns about intellectual property and developing a standard way to measure power consumption   "Do you measure by performance per watt? Per dollar? Per thread? Something different?" said Green Grid boar member Colette LaForce, vice president of marketing at Rackable Systems.Â
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By Hazimin Sulaiman  TECH companies are gradually moving towards a greener Earth with a little push from the Climate Savers Computing Initiative (CSCI) pioneered by Intel and Google. The initiative is rapidly gaining momentum among major IT players.
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By Mullins, Robert  HP Labs' research center has developed a new approach to cooling data centers that the company says can deliver 20% to 45% savings in cooling energy costs, depending on the size of the building.
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s your company reducing energy consumption in its IT equipment and using technology to conserve energy and lower carbon emissions? Or do you know of a company that is a green IT innovator? Computerworld is conducting a search for companies that are implementing smart, efficient strategies to achieve "green IT." WeCre not looking for companies with general @greenA policies & practices or vendors with green technology solutions -- weCre specifically looking for end-user companies that are employing green practices in IT.
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The Web hosting company chosen to power the Web sites for this weekend's Live Earth concerts adopts an environmentally friendly business plan: Let the sunshine in.
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Intel and Google are heading a group comprised of both technology and environmental groups aimed at promoting energy efficient computing.
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(InfoWorld) - Hewlett-Packard's HP Labs research center has developed a new approach to cooling datacenters by adjusting air conditioning systems to changing server loads more precisely than what's available now. HP says its Dynamic Smart Cooling (DSC) technology, which the company claims can deliver 20 percent to 45 percent savings in cooling energy costs, depending on the size of the datacenter, will be available in mid-2007. DSC involves placing several heat sensors on racks of servers throughout the datacenter, which send information on changes in temperature to a central monitoring system. As the sensors detect an increase in a server's temperature, a signal is sent to the nearest of several air conditioning units to throttle up to cool that server. When the server cools down because it's not doing as much computing, the air conditioner throttles down. HP, which firstÂ introduced the concept of Dynamic Smart CoolingÂ in 2003, revealed a number of additional program details Tuesday. It announced creation of a Data Center Solution Builder program with design partners that will work with HP to implement a DSC solution, which can be retrofitted into an existing datacenter. HP has already started trials of the technology is going to implement DSC in new datacenters for its own operations at six U.S. locations. Also, Pacific Gas & Electric, the power utility serving Northern California, will make rebates available to datacenters that deploy DSC, said Mark Bramfitt, of PG&E. DSC is a way of addressing an energy consumption problem datacenters didn't have just five years ago, said Chandrakant Patel, an HP Fellow and one of the system designers. "Five years ago, no one got fired for wasting energy but they did get fired if the server went down," Patel said. But today, energy consumption is an issue and Dynamic Smart Cooling technology addresses datacenter management concerns about the operating expense of powering and cooling, said Paul Perez, vice president of HP's Technology Solutions Group. At a demonstration of the technology for media Tuesday at HP Labs in Palo Alto, California, journalists could see that the datacenter in a nearby room was using 117 kilowatts of electricity to stay cool. But when the DSC system kicked in, consumption dropped to 72 kilowatts. Power consumption is, on average, 40 percent of the operating expense of running a datacenter, Perez said, citing industry research. And 60 percent to 70 percent of that energy expense goes to cooling the servers, he said. Other technology companies areÂ working on ways to keep datacenters cool, said Jonathan Eunice, founder and principal advisor at Illuminata, an IT research firm. Chip makers like Intel and Advanced Micro Devices are developingÂ processors that run coolerÂ than they have in the past, Eunice said. HP's chief competitor, IBM, is trying toÂ address thermal issuesÂ on a system level. "IBM does have its services arm with the ability to send out heating experts to map the datacenter hot spots and advise about efficiencies," said Eunice. IBM also offers a product called Power Executive that measures and modulates power consumption on a wide basis. Â ADVERTISEMENTNEW IT SERVICES FROM IBM: EASIER TO BUY AND IMPLEMENTDiscover a simpler, more cost-effective way to get the solutions your company needs to grow more flexible and efficient.
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Environmental group's ranking of hardware vendors purports to show which are green, which lag ecologically.
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IT can help the U.S. go green, technology CEOs said at a conference in Washington.
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Sun Microsystems on Tuesday took what it says are early steps toward a future in which computing power is sold as a commodity like electricity.