Ads That Annoy Also Succeed
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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From product keys to click behavior, application developers need to stop annoying their users.
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Using humor, attitude and the occasional put-down, some presidential candidates are filling the airwaves with ads to stir activists and create an early, positive brand for their campaign.
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Someone could make the argument that watchdogs have better things to do. But click fraud -- endlessly clicking on ads to generate cash or hurt a competitor -- is a serious threat to the web business, and no one's doing much about it. Commentary by Adam L. Penenberg.
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While politicians decry negative advertising and personal attacks, the bottom line is that such tactics often work.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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It&#39;s called &quot;spim,&quot; and it&#39;s the instant-messaging equivalent of spam--a shotgun blast of unwanted advertisements via instant-messaging tools or chat rooms.
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Whether it's the latest miracle ab exerciser, a get-rich-quick scheme or a weight-loss supplement, many of those call-now-and-order products hyped on infomercials and TV shopping networks are nothing more than tacky junk. Separating the rip-offs from the useful gadgets isn't always easy.
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NEW YORK Adweek's blog, AdFreak, gets lots of reader comments. Some are naughty, others nice. Here's a sampling of the freakiest talk-back of 2007.
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Also: Mobile office challenge finds monkeys are distracting. Read these stories and more from around the Web on News.com Extra.
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General Motors' clever ad campaign comes up short.
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A spammer whom authorities say e-mailed more than 9 billion unwanted advertisements for products like erection pills faces a hefty fine: If he needs headache medication or debt relief there's probably an unsolicited ad in his own inbox.
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Viewers who enjoy a program are more likely than disgruntled viewers to have favorable responses to advertisements during that program.
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Dan Farber: "It's not hard to imagine a contextual ad showing up every time you Twitter something. Twitter 'I am drinking beer with friends' and a Budweiser ad shows up. Now imagine the Twitter revolt." Oh yes there would be quite a revolt, a powerless one, unless there was an alternate service we could all switch to and then assuming we could get off our asses and actually switch. Yeah, we're good at screaming, but not too great at acting, here. I'm a bit of a Twit, myself, and I'd find it revolt-worthy if they tried to interrupt or punctuate discourse with product placements, but then Twitter's destiny is, imho, to be acquired by a phone company and sold as a feature that gives users a reason to use one brand of phone over another. Not as a way for advertisers to hitch their "messages" on our discourse. We've seen how well that has (not) worked with advertising on email. Not likely to work much better on Twits. Imagine if Nokia offered a cell phone with Twitter built-in, a checkbox for SMS users (default on?) -- "Do you want to send SMS messages to your buddy list?"  Don't you think the kids would go for that? (Maybe they can already do it, it's likely that I'm that cluelss.)
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The company has come up with some on-demand advertising. Will it woo viewers?
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30 What is it? THE annoying advertising messages plastered across web pages. At least online companies have largely scrapped 'pop-up' ads in favour of more sophisticated messages these days.  How important is it? HUGELY.