Why Apple should launch iTunes movie rentals now
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Rumors are abound that Apple will release a movie rental service on iTunes.  And as Don Reisinger points out, the company should do it as soon as possible.
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Apple and News Corp. have signed an agreement to offer Twentieth Century Fox movies for rent through the iTunes Music Store, the Financial Times reported Thursday.Users would be able to download the latest Twentieth Century Fox movies from iTunes and view them for a limited time, the Financial Times reported, citing &quot;a person familiar with the situation.&quot;As part of the agreement, Twentieth Century Fox will use Apple&#39;s FairPlay digital rights management technology in future DVD releases, marking the first time someone other than Apple has used the technology, the report said. Using this technology would allow users to copy movies from a DVD onto an iPod, it said.The deal between Apple and Twentieth Century Fox will &quot;likely&quot; be announced on January 14 at the Macworld conference, the Financial Times said.Besides Twentieth Century Fox, Apple is holding similar talks about online movie rentals and FairPlay with Sony Pictures Entertainment, Paramount and Warner Bros., the Financial Times said.Apple, which saw its share price top $200 for the first time on Wednesday, currently offers some movies from Walt Disney and other studios on iTunes, but these are only available for purchase, not for rent.
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Blockbuster for your iPod More details are emerging of the deal to make Fox films and TV shows available for rent through Apple's iTunes service.â¦
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ITunes has been a success for a number of reasons. Backed by a respected name (Apple), it offers a massive, ever-expanding library of songs at appealing prices.
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It's No-Showtime Comment Apple offered a hostage to fortune when it chose, as the teaser for the launch of its movie download service today, the tagline ''It's ShowTime!"â¦
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iTunes users might soon be able to download Fox movies, and Apple could also be ready to reverse its stance on licensing its FairPlay DRM, according to reports.
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Apple Inc  and News Corp.'s  (NWSa.N) Twentieth Century Fox are set to announce a deal that  will allow consumers to rent movies through Apple's digital  iTunes Store, media reports said on Thursday.
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Could the company that helped catapult the legal music download market with iPods and iTunes now kick-start the online movie market?
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Apple Computer Inc. said  it will begin selling movie downloads from Walt Disney Co.'s film
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Shares of Blockbuster Inc. plunged nearly 17 percent on Tuesday after a new threat emerged to the world's largest chain of movie-rental stores: Apple Inc. announced it now offers movie downloads via iTunes.
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Apple Inc and News Corp.'s Twentieth Century Fox are set to announce a deal that will allow consumers to rent movies through Apple's digital iTunes Store, media reports said on Thursday.
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Apple makes it easy to (legally) download films. But it faces stiff competition
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Apple and News Corp. have signed an agreement to offer Twentieth Century Fox movies for rent through the iTunes Music Store, the Financial Times reported Thursday.
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Here's Mickey. Again... Letters Poor old Apple. The Guardian newspaper suggests that after yesterdays' movie service launch, Steve Jobs needs "a charisma download". That's harsh - Apple did the most important thing it needed to do yesterday, and make its iPod cash cow a lot more attractive - with plenty of time before Christmas.â¦
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Apple Inc. is preparing to announce next month the long-rumored launch of a movie rental service through its online iTunes Store, as well as a groundbreaking licensing deal of its anti-piracy technology Â moves that could dramatically boost the appeal of digital movie distribution.
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Apple Inc. is planning to launch an online movie rental service by fall, although the company is meeting resistance from some Hollywood studios concerned about piracy, people familiar with the plan told The Associated Press on Monday.
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Apple Computer Inc. indicated that chief executive Steve Jobs will outline plans next week to sell full-length movies through its iTunes music and video store.