Yahoo Unveils Mobile Search, Google Rivalry Rages
495769
SAN FRANCISCO  - Internet media company Yahoo Inc.  on Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
9548
After the launch of Google&#39;s new desktop search tool, it was only a matter of time before other search engines followed suit. Yahoo!
267514
SAN FRANCISCO -- Yahoo (Quote, Chart) expanded its search empire to the mobile arena with the launch of some additional services. The company was one of the original content providers for mobile devices running
73102
Yahoo Mobile can obtain localized search results, make calls from the results page, and obtain images. Shortcuts offer quick access to information, such as weather, stock quotes, sport scores and flight information.
361293
Google Inc. unveiled a new search tool yesterday that's capable of scanning both the Internet and the files on a personal computer, beating Microsoft Corp. out of the gates and significantly raising the stakes in the search-engine wars.
458786
TechWeb - Yahoo Inc. is providing mobile text messaging with local search, joining rival Google Inc. in targeting the growing popularity of cellular phone messaging.
220867
Google SMS started serving search results to mobile users in the US just a few days back. Now Yahoo! follows it with even more comprehensive feature set.
268322
Google Inc. on Thursday announced a new test service that allows people to use mobile phones or handheld devices to tap Google's Web search via text messages, or short message service.
624430
Yahoo, in a fierce market battle with Web search leader Google, has rolled out a test version of its search service that helps users personalise results.
25244
SAN FRANCISCO--Yahoo added a search feature for cell phones Tuesday, just a few weeks after rival Google launched one of its own. While Google SMS (Short Message Service) uses text-only messages to deliver
124824
Yahoo hopes of enlisting partners for its new mobile search services.
619298
Web portal Yahoo has launched a web search service for mobile phone users in the US, according to a report from Reuters today. Its rival, internet search company Google, had introduced an SMS service to access
425304
YAHOO! has expanded the reach of its mobile search service, Yahoo! oneSearch beta, to consumers in Malaysia.  OneSearch reinvents search on mobile. It is designed to provide people with what they want on their mobile device - instant, relevant answers.
304084
InfoWorld - Leading search companies Google and Yahoo didn't appear to have a presence at the CTIA Wireless I.T. & Entertainment conference in San Francisco this week, but their startup competitors and smaller rival AOL were all angling for influence over mobile search.
398846
(Article Central) Yahoo Inc. announced that it has released a new tool to search computer hard drives as it strives to compete with rivals Google Inc.
210855
Leading search companies Google and Yahoo didn&#39;t appear to have a presence at the CTIA Wireless I.T. &amp; Entertainment conference in San Francisco this week, but their startup competitors and smaller rival AOL were all angling for influence over mobile search.While&#160;Google&#160;and&#160;Yahoo&#160;have been pursuing what is perceived to be a large opportunity in mobile search and advertising, they&#39;ve met resistance from mobile operators in the U.S.&quot;Some are concerned about Google and Yahoo being stronger competitors, that [the operators] will become in effect the dumb pipe that the ISPs became,&quot; said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. &quot;I think that&#39;s a valid fear.&quot;That creates an opportunity for companies such as JumpTap and Medio, which offer technologies to operators to present self-branded search tools for their mobile users.Operators tell JumpTap that they don&#39;t want Google and other online search brands to siphon away search traffic, and with it, the opportunity to earn revenue from advertising, said Adam Soroca, vice president and general manager of search services for JumpTap.But operators and startups face a steep challenge: Any mobile user can simply type the URL for their preferred search provider into a browser on a mobile phone. Users will do that if they think that the search from the online giants is better and if they want to access connected services such as mail and calendars, Sterling said.If the carriers manage to offer a better search experience, and one that may be easier to use because it is placed predominantly on the phone home screen, which the operator controls, then people may use it. &quot;But if their experience is lackluster or sub par or comparable, then they&#39;re at a disadvantage, because the brand strength and other tie-ins [from Google or Yahoo] are greater,&quot; he said.JumpTap said its technology is superior to other mobile search offerings because it uses proprietary algorithms that are mobile-specific. In addition, JumpTap knows the search history and location of users, so it can display more relevant results and advertising, Soroca said.In addition to the startups, competitors of Google and Yahoo in PC-based online search are working hard to prevent the search giants from dominating the mobile Internet. Microsoft is pursuing a foothold in mobile search and has an advantage through its Windows Mobile operating system. Phones running the OS feature a link to Microsoft&#39;s Live Search on the start page.Also, AOL made a handful of announcements at the CTIA conference about new mobile services. It even had a booth, which included a small poster for JumpTap in the area of the stand promoting a new AOL mobile search offering. JumpTap said it could not discuss any relationship with AOL. AOL could not be reached for comment.It&#39;s ironic that JumpTap may be fueling AOL, which ranks low among PC-based search offerings but has a strong brand. &quot;The scenario that operators are concerned about, [JumpTap is] enabling&quot; with AOL, Sterling noted. But from JumpTap&#39;s perspective, AOL looks like one more customer, he said.
629429
Google on Thursday, October 5, announced a new test service. People will need only mobile phones or handheld devices and they should tap Google&#39;s Web search via text messages, or short message service.