Apple offers a little love with its DRM-free upgrades
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Blog: Upgrades based on purchase history allows users to recover previously purchased and lost iTunes files
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Apple Inc. said it launched iTunes Plus, a  digital rights management-free music download service, for  $1.29 per song.
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(InfoWorld) - Web music stores have taken off with such gusto that now everyone wants to get in on the online media action, and the next battle ground is the digital movies and TV shows aimed at your living room. What users need to beware of amid the headlong rush to build digital music, movie and TV libraries is the terms of the digital rights management (DRM) attached to the files they're buying, which control the use of the files in various ways, including by restricting usage to a certain number of devices. DRM technology was developed to protect the music industry from illegal downloads, but it can also lock users into choosing one device, or family of devices. The fight may appear to have just started, but with portable media players such as the iPod so dominant, and their new appeal as view screens for downloaded movies and TV shows, its a decision users will have to make quickly. The time will soon come when it will be too expensive for a user to switch from, say Apple Computer Inc.'s iPod/iTunes/iTV platform to a rival platform because the DRM would ensure they have to buy a whole new music and movie collection. A future where users are stuck in one company's back pocket could be avoided if DRM licenses are broadly shared. But DRM appears to be on the verge of becoming a weapon to lock users in. "We see no consolidation of formats in the foreseeable future. It is Fairplay and Windows Media DRM for now and that may not change although the jury is still out on video as we are early on in the game for video. For audio the game is over," said Van Baker, vice president of media industry research for Gartner Inc. Fairplay is Apple Computer Inc.'s DRM technology. Songs purchased at the iTunes Store, for example, are meant to be used on only two devices, such as a computer and an iPod, and Fairplay helps enforce such rules. Microsoft Corp. has its own Windows Media DRM, which isn't compatible with Fairplay, so users, for example, cannot use Windows Media files on their iPods. And while Microsoft has been far more open to licensing its DRM than Apple, even creating a PlaysForSure logo to let users know which devices and files are compatible with Windows Media files, it may change its tune regarding such licenses. The company's new Zune media player is not compatible with PlaysForSure. That fact alone highlights how important Microsoft must view the Zune and Zune Marketplace, because in one fell swoop, it became a competitor to online music store partners and to PC and mobile phone makers that sell rival digital music devices. RealNetworks Inc. and Sandisk Corp. also joined the fray recently, highlighting the tight-fisted approach companies are taking. Users buying a Sandisk Sansa e200 series portable music player get RealNetwork's Rhapsody media service bundled inside, and a chance to pay a monthly subscription for music downloads. But if users cancel the subscription, the next time they connect to the Internet, Rhapsody will delete the songs from the music player and their PCs. Individual songs purchased on Rhapsody won't be deleted in such an instance, but since the songs will be tagged with RealNetworks' Helix DRM, users will have to make sure any new music playing software or hardware they buy supports Helix. The question of technology companies controlling the content users buy so enraged the French government that in June, it passed a law requiring companies to provide enough information about their DRM technology to enable competitors to create interoperable systems. There is also an industry group that could play knight in shining armor. The Digital Living Network Alliance (DLNA), which boasts hundreds of tech companies, including heavyweights such as Intel Corp., Sony Corp., Samsung Electronics Co. Ltd. and Lenovo Group Ltd., is working to select and promote an industry standard DRM to ensure digital files can be used on a wide range of devices companies make. Others are also hard at work on the issue, including groups intent on creating open-source DRM technologies, as well as hackers already figuring out ways to beat DRM. In the thick of what will likely end up a promotion and marketing fight, users will have to keep their heads about them and make up their minds. It could be wise to sit out this round of DRM controversy and wait to see which standard wins out, or to stick to traditional media and create digital files by ripping songs from CDs, for example. But it's definitely a time to pay attention. Nobody wants to build a library of favorite movies and songs, only to find that by switching to another computer or software makes it unusable. Â
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First, thanks for the great comments on yesterday's post about Apple and the hard disk of my MacBook. People were universally positive and helpful, and I can say I really learned some really important things as a result of the discussion. First, the cost of the data on the hard disk swamps the value of the value of the disk and even the value of the computer. There was source code on the computer, and other information, which if it fell into the wrong hands, could cause some serious problems for me. I have no agreement with Apple that covers the security or privacy of the data. As far as I know they think they own the contents of the disk as well as the disk itself. The experience I had with them actually makes me think they probably do feel its theirs. This from a company that takes the security of its own private information very seriously, they seem to have almost no regard for the security of its customers' information. You have no control over when a hard disk will crash, or any foreknowledge of when it's even likely to crash. So there's no way to protect against this kind of security issue. And that's what it is. What kind of sense does it make to invest in firewalls, and of what value is Apple's claim that Macs are inherently more secure, when all the data on one of my computers is now completely out of my control forever? I'm not so concerned about the privacy issues, but I could imagine that other people might be. And if identity thieves are not aware of this backdoor way to get access to private information, how long before they are? Security experts always warn us that obscurity is not a good strategy for security. So what to do?  Basically I've given up on trying to get Apple to do the right thing and give me my disk back. Some people at the Emeryville store are well-itentioned, and are just naive about the problems that can come when you trust people with all your data. Others just don't care. Either way it seems unlikely that I'm going to get it back, and even if I do, it's been out of my control for too long.  I'm going to go through the tedious job of changing the passwords on all my sensitive online accounts. That was overdue anyway. And next time a laptop blows its hard disk, I'm either going to replace it myself and shred the old disk, the same way I'd shred any sensitive documents before throwing them out, or just throw away the whole computer. I know this isn't green, but there seems to be no other course that's anything close to secure. And always be aware that you could lose a laptop, or it could be stolen. So far it seems that this is not yet an identity theft concern, but you can't be sure, and it won't be long before it is.  Thanks again for all the good info, advice and vibe.
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Also: Yahoo: DRM-free music by year's end. Read these stories and more from around the Web on News.com Extra.
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The move is a blow to Apple's iTunes Store, which has persuaded only EMI and a handful of independent labels to let it offer their tracks in the DRM-free iTunes Plus format it launched in May.
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NEW YORK - Apple Computer&#39;s machines are known for being great for composing music, editing video and, of course, downloading music.
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Apple on Wednesday began selling music free of anti-copying software at its iTunes online store, stripping away copyright protection lambasted by the company&#39;s iconic chief executive.
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Users of Apple's music jukebox iTunes need to update the software to avoid a potential security threat.
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Apple has finally released its free Apple TV update, which features a sleeker user interface, HD Dolby 5.1 and the ability to access the iTunes store wirelessly for movie and music rentals.
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Despite recent acquisition, DRM-free music should launch in the iTunes store as planned.
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Or dearer. Or disappear? So last year's " Future of Musicâ¢", the DRM-encumbered digital downloads model pioneered by Apple, has stalled. What now?â¦
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Apple made good on its promise to add unprotected tracks to its online digital media store Wednesday. As expected, individual unprotected tracks are available for $1.29.
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Apple Inc. Chief Executive Steve Jobs on Tuesday called on the four major record companies to start selling songs online without copy protection software known as digital rights management (DRM).
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The latest version of Hymn strips DRM protection from songs purchased from the iTunes 7 store, enabling playback on non-iPod gadgets.  In Listening Post.
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Edging cautiously into the water where Amazon, Apple's iTunes, eMusic and other services are already frolicking, Sony BMG Music has announced plans to offer a tiny set of DRM-free tracks online... if you go to one of their brick-and-mortar stores first.
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All Nick Freer wants is his digital music, and he&#39;s even willing to pay for it. When the Hong Kong-based client-services director bought an iPod, it came with software to link with iTunes, Apple Computer&#39;s