Google to seek EU approval to buy DoubleClick
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Google  said it would file on  Friday with the European Commission for permission to acquire  rival DoubleClick for $3.1 billion.
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MOUNTAIN VIEW, California  - Google Inc   Chief Executive Eric Schmidt said on Wednesday his company is  working closely with regulators and that he was optimistic its  proposed $3.1 billion acquisition of DoubleClick will be  approved.
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Big G gets regulator approval for its pending purchase of DoubleClick.
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PARIS, Dec. 21 -- European regulators are investigating whether a proposed merger of the Internet search engine Google and the dominant online advertiser DoubleClick would violate competition regulations, even as U.S. authorities approved an American marriage between the two companies Thursday.
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US regulators Thursday cleared a plan by Google to buy online advertising giant DoubleClick, a tie-up that has sparked concerns about privacy risks and still faces a challenge in the European Union.
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European Union regulators on Monday  extended the deadline for their inquiry into Web search leader  Google's proposed purchase of rival DoubleClick to November 13  from October 26.
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Over five months after the two companies announced their intention to merge, search engine leader Google and display advertising leader DoubleClick petitioned the European Commission on Friday for clearance of their merger terms. This morning, according to the Associated Press, the EC responded by warning that a full investigation of their petition could consume as much as four months.
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Google is finding itself increasingly having to explain its planned acquisition of DoubleClick, and is now being asked to testify in September as part of a broader Congressional inquiry into advertising industry consolidation.
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Antitrust authorities will conduct an extended investigation into Google's  proposed acquisition of Web ad supplier DoubleClick Inc., Google said on Tuesday.
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The Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.
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SEOUL, South Korea -- Google Chairman Eric Schmidt said Wednesday that U.S. regulatory approval of his company's proposed acquisition of DoubleClick will not be hindered by concerns over privacy.
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InfoWorld - The U.S. Federal Trade Commission will not try to block Google's acquisition of online ad-serving vendor DoubleClick, the agency said Thursday.
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(InfoWorld) - A European consumer group has complained that Google's proposed acquisition of online ad broker DoubleClick could hurt privacy rights due to the massive amount of data the companies would hold. In a letter, the Bureau EuropÃ©en des Unions de Consommateurs (BEUC) has asked the European Commission and other authorities to investigate how the deal would affect consumers. Google, whichÂ bought DoubleClickÂ in April for $3.1 billion, refuted the assertion that the deal will harm privacy. "Not surprisingly, we don't agree," said Rachel Whetstone, Google's director of European corporate communications, on Thursday. The company thinks the deal will lead to lower priced ad services for both publishers and advertisers, and the delivery of more relevant ads to users, she said. Google's deal with DoubleClick also prompted scrutiny. The U.S. TheÂ Federal Trade Commission is investigatingÂ the deal following a complaint filed by the Electronic Privacy Information Center, the Center for Digital Democracy, and the U.S. Public Interest Research Group. The groups are concerned how Google will protect its data and users' privacy, including how it will handle cookies and other data that could potentially be used to identify Internet users. The European Commission has not yet been formally notified of the deal by Google or DoubleClick, a Commission spokeswoman said. Acquisitions can fall under the purview of national competition authorities or the European Commission, depending on where the companies do business, their turnover and other factors, the spokeswoman said. Â
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The F.T.C. has opened an antitrust investigation into Googleâs planned $3.1 billion purchase of DoubleClick.
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BRUSSELS - Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and US regulators, a company executive said yesterday - even as advertisers expressed concerns the deal will shrink competition.
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InfoWorld - European consumer groups warned the European Commission Thursday thatÂ Google's plan to take over the online advertising company DoubleClick, currentlyÂ under investigation, wouldÂ erode consumers' privacyÂ and would push up prices for online goods and services.
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Google's proposed $3.1 billion acquisition of DoubleClick is the target of a formal FTC investigation, focusing on privacy issues and on the possibility that the merger raises antitrust issues.