Boom! Big kickoff for &#39;Madden 2005&#39;
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EA&#39;s newest version of top title sells 1.3 million copies in first week, holding off competition. LOS ANGELES  - &quot;Madden NFL 2005,&quot; the latest version of Electronic Arts Inc.
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Blog: Once 'Madden' hits store shelves, the video game industry will awake from its slumber, and an avalanche of games will be hitting store shelves.
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By now, most of us can agree that ABC&#39;s &quot;Monday Night Football&quot; opening was lasciviously over-the-top, a crass effort at cross-promotion and titillation.
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It started when none other than John Madden spoke up and said DJ Williams was the only player he&#39;d seen who had the ability to make the jump directly from high school to the pros.
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John Madden admits he's a football guy. He loves to talk X's and O's, or debate a quarterback matchup.
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Blog: The revamped video game conference is well underway, with the Xbox 360 and Games for Windows announcements kicking it off.
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Howard Cosell, Al Michaels, John Madden andÂPink?
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com Staff | November 18, 2004. Promise weâre spending no more than 27 seconds on this and moving on, but I just canât believe the outrage out there over ABCâs little stunt opening Monday Night Football.
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I&#39;m excited about this. Really excited about this. In fact, I&#39;m like a kid in a candy store. Before last week&#39;s test at Homestead-Miami Speedway, I hadn&#39;t raced on a road course in nearly three years.
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Welcome to 2005! This is where the real work beginsâ¦
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The National Football Leagueâs pioneer globalizing expedition went even better than the leagueâs slick marketers could have anticipated.
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If ABC hoped to generate a little bit more buzz for Monday Night Football and &quot;Desperate Housewives,&quot; its risquÃ© intro to the Dallas-Philadelphia game sure did the trick.
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The new unit at EA reveals a competitive move that may be anything but casual.
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Blog: Microsoft's game guru leaves the company for EA--interesting, since he made a big deal about EA Sports title Madden NFL 2008 at his E3 address.
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"Madden NFL 2005," the latest  version of Electronic Arts Inc.'s ERTS.O  pro football video  game franchise, sold more than 1.3 million copies in its first  week of release, the company said on Thursday, citing internal  figures.
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Microsoft&#39;s video game division is taking a one-two punch. Earlier this month came news that the software giant was taking a charge of more than $1 billion to pay for costs related to extending the Xbox 360 warranty to three years. Now Peter Moore, the company&#39;s Xbox standard-bearer for the last four years is resigning to join EA Sports as its president. Replacing Moore at Microsoft as senior vice president of interactive entertainment business (Xbox and Games for Windows) is Don Mattrick, who was once EA&#39;s president of its worldwide studios.
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Computer games giant Electronic Arts signs exclusive agreements with the US National Football League.