A Consumerâs Spot for Apple Grows Up
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In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Appleâs new iPod Touch.
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By Theresa Howard and Jefferson Graham  Apple's marketing has been so focused on growing its iPod/iTunes business that it had been four years since the company put some national ad gusto behind its Mac computer line.
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Apple's iPod is the 800-pound white gorilla of the digital music market. But a number of new music players, on the market or in the works, have Apple in their sights.
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The popularity of the iPhone is defying Appleâs attempt to slowly introduce it in new markets.
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A fashion-forward Apple store in New York is a mob scene, of course--but that was because of tourists, not Apple fans anticipating the operating-system launch.
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The all-encompassing internet retailer joins the increasingly crowded field of competitors for this market, and backs it up with an impressive lineup of participating studios and networks. But a few big ones remain aloof, and Apple is about ready to take the plunge, too. Â
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With the iPhone, Apple offers a glimpse of what's to come.
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The company offers a range of predictions. Lots of folks are keying on the guess that Apple will double their U.S. share, but I'm intrigued by other predictions, including forecasts that we'll be traveling without laptops and renting our business software
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If you're a Mac aficianado, or want to buy something for someone who is, columnist Ryan Faas has some pre-holiday shopping ideas for you.
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âIsnât it sweet to shop at a store where members of the sales staff not only know their stock inside and out, but donât hesitate to recommend a less expensive product when itâs appropriate?â Thatâs what Bob Levitus (Houston Chronicle) wonders in an article about the Apple Store and three new programs it recently introduced. âThe one I find most compelling is the new One to One personal training service. For a mere $99 a year you get unlimited access to expert trainers at the Apple Store.â Levitus considers that âquite an amazing deal.â
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Many think of Apple as a skilled marketer, and if there were any questions about that ability, the iPhone launch certainly answered them as consumers waited in line for hours, if not days, to get their hands on the new wireless device.
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Shares of Apple hit the $200 mark for the first time, as investor confidence in the company continued rising near the end of what has been a strong year for the iPod and computer maker.
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The line between consumer and pro in Apple inc.'s hardware lineup can be a blurry one, says columnist Seth Weintraub. But that can be good for companies that may be eying Mac hardware for their users.
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Apple Computer&#39;s new line of iMacs, which goes on sale later this month, gives the company&#39;s diehard fans several reasons to upgrade, including a big speed boost and more affordable prices.
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Apple holds its annual Macworld Expo and itâs chock-full of new high-tech goodies to be tried out.
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AppleÂs latest developments are laying the groundwork for some ambitious ideas down the road.
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Diehard Apple fans rushed to stores this weekend for a chance to own Steve Job's newest progeny, but will the momentum last?