Saturday Interview: At Ad Giant, a New Chief New to U.S.
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Hamish McLennan, the new chief of the Y&R division of Young & Rubicam Brands, spoke about the challenges facing the company.
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Robert Senior, the advertising CEO in charge of branding Labour, gives his opinion on the task ahead and an analysis of conference advertising.
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NBC Universal named Jeff Zucker as its new chief executive on Tuesday, a widely expected move that caps a fast rise to the top by the 41-year-old television network executive.
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The wild one. Computer Associates International (nyse: CA - news - people ) has named John Swainson as its new chief executive, reports say.
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A new face in the boardroom heralds change for the troubled company.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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Its new ad campaign may not be focused on the right people.
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DC's hardcore lobbyists go to work The internet ad giant has hired hardcore Washington lobbyists the DCI Group to give it more clout inside the Beltway, blogger Josh Marshall reminds us today.â¦
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One of the most familiar media agency executives is making a career change that underlines the growing importance to Madison Avenue of analyzing consumer behavior.
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Q&A with the driver of Motley Fool CAPS.
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A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs.
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Drugstore.com has had a tough year, but it has a big believer: its new CEO.
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WINDSOR, Conn. -- Direct mail marketer Advo Inc. on Monday announced the appointment of a media advertising analyst as chief executive.
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In this detailed interview, Gates talks about the background on deals announced at CES, new directions for Microsoft, and what he's proud of.
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New CEO brings passion and an eclectic background to help him chart a new course for the Linux vendor.
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&quot;In Carlos Gutierrez, the Department of Commerce will have an experienced manager and an innovative leader. He will be a strong, principled voice for American business and an inspiration to millions of men
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(InfoWorld) - Yahoo will reorganize into three new units, as part of a shake-up that will see Chief Operating Officer Dan Rosensweig leave the company, Yahoo said Tuesday. The company said the new groups will help it focus on its most important customer segments: the consumer audience, advertisers, and publishers, in an effort to compete more aggressively. Once an Internet and Wall Street darling and consistently one of the Internet's top three sites, the company has struggled in the face of a changing Internet landscape, including the rise of social networking sites, and sharp competition from rivals like Google. The move was not entirely unexpected. Last month, an internal document now known asÂ the "Peanut Butter Memo"Â called for such a reorganization. The memo, written by Yahoo Senior Vice President of Communications and Communities Brad Garlinghouse, accused the company of involving itself in too many separate activities, spreading itself too thin like a layer of "peanut butter," and said it should focus instead on key areas. It also recommended up to a 20 percent reduction in headcount, although no cuts were announced in Yahoo's Tuesday statement. The new units are the Audience Group, the Advertiser & Publisher Group, and the Technology Group. Each group's head will report directly to Chief Executive Officer Terry Semel. The Audience Group will focus on its existing consumer products, such as search, Web-based e-mail, and news aggregation, while developing social networking, mobile and handheld content, and international offerings. Yahoo said a search was underway for a group head. The Advertiser & Publisher Group will handle advertising and relationships with Yahoo partner publishers. It will create a global advertising network both on and off Yahoo sites, but the company did not specify how that will happen, although it recentlyÂ partnered with U.S. newspapersÂ to provide targeted local advertising. Yahoo Chief Financial Officer Susan Decker will oversee this group. Decker will surrender that title and the company will seek a replacement for her, Yahoo said. Yahoo's new Technology Group will be charged with building and maintaining the infrastructure for these new efforts, and will continue its work on "Project Panama." The codenamed initiative is believed to be a new advertising system designed to compete with Google's AdWords, with ads served according to search terms entered by users. Chief Technology Officer Farzad Nazem will head the unit. The new units and titles will take effect beginning January 1, 2007. Rosensweig will leave at the end of March, Yahoo said. No replacement was immediately named.