How to Market a Drug Too Well
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Cephalon's promotion of its pain drug Actiq might have crossed the line.
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Manufacturer aggressively markets product before drug's long-term safety has been proven.
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Gone are the days when coyness ruled the marketing of the drug that helps the condition that men find hard to talk about. In a Madison Avenue dream situation, Viagra is facing some stiff competition in a three-way battle for ...
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Drug investors may be wishing they could pop two pills and feel better in the morning. The latest headache hit last week when Pfizer joined the rash of drug companies announcing problems with their products.
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A campaign is launched to get members of the public to report any side-effects from medicines.
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Our position is: Greater drug safety needs to be coupled with awareness that some risk is inherent in medicine. When it comes to assurances of drug safety, consumers would be advised to heed George Bernard Shaw&#39;s warning to beware of what they wish for.
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The year's big drug-industry merger may turn out to be about using marketing muscle to fight fat.
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How to find the best choices in a crowded market.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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A major component in the skyrocketing cost of health care in America is prescription drug costs. Whatever final solution the country comes to about how to handle health care, one thing is clear, pharmaceutical
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A strategy to cope with the market's malaise.
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By Jeff Leeds  For all the disquiet the Internet has fostered in the music business, almost every rock star and record-label executive is intrigued with the prospect of marketing to music fans directly instead of wrangling over exposure with radio programmers and retailers.
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The $500 billion drug industry is stumbling badly in its core business of finding new medicines, while aggressively marketing existing drugs.
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Many people will soon be required to receive their drugs by mail order so their employers can get lucrative rebates and deep discounts.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Faced with the threat of generic competition, the company focuses its efforts on a new drug.
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The pharmaceutical industry and Madison Avenue are increasingly concerned about their ability to continue to pitch prescription drugs at patients and doctors.