A transforming toy story
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'Transformers' bears the hallmarks of its executive producer, Steven Spielberg. The robotic story feels more human as a result.
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The software company has undergone an extreme makeover.
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A brand is transformed on the silver screen.
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Contrary to what you may hear, the popular toy, now a movie, is not just a hit with guys. Girls like 'em, too.
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The 2006 holiday season is filled with robo-toys, in hopes to woo young consumers
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LOS ANGELES - In the seven years since chief executive Robert Eckert took over Mattel Inc. , the world's largest toy maker has gone from struggling with sagging sales and unhappy shareholders to a leaner, more profitable company.
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The cartoon's big-screen version taps the inner child in everyone.
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PBSâs childrenâs show, where animals talk and have humanlike jobs, is  intermittently interesting, and itâs served up with eye-catching computer-generated animation.
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The big trend at this year's American International Toy Fair is mature technology created for young users. Alexander Gelfand reports from New York.
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&quot;Transformers&quot; is a wet  dream for fanboys, with vehicles that whiz and whir into alien  robots, spectacular sci-fi stunt chases, glistening military  hardware, overheated computer software and brainy, hot girls  who love Popular Mechanics.
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Disney teams up with Nintendo for a globally interactive experience.
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The shape-shifting robots of "Transformers" have taken on a new form: Huge piles of cash.
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Toys, joys, and noise will rock your world next week.
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After a big success with its LeapPad, the educational toy maker is hoping for a new winner in the Tag.
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Mattel's Radica division takes the worry out of IM for kids. Alexander Gelfand blogs from the International Toy Fair in New York.
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"Tim Burton's The  Nightmare Before Christmas 3-D" changed it all.
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Writer/director Brad Bird (&quot;The Iron Giant&quot;) and the wizards at Pixar Animation Studios (&quot;Toy Story,&quot; &quot;Monsters, Inc,&quot; and &quot;Finding Nemo&quot;) have created a marvelous movie that works for children