Advertising: A Shopping Network Wants to Own the 17th Letter of the Alphabet
448496
QVC, the leading home shopping channel, is launching a re-branding that focuses on the letter Q.
476801
With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
438662
and often humorous -- side today, as it launches an advertising and marketing push designed to appeal to buyers&#39; personal aspirations.
137099
The pharmaceutical files another marketing application.
101291
The word "collection" has cachet. That's what the marketing gurus who renamed the expanded Natick Mall are betting on.
532354
In a new advertising campaign, Visa USA is hoping to remind certain consumers that it can also be a little more exclusive.
684937
Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
125870
The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
107672
Search Marketing firm SENDTEC has launched a cable television campaign which is airing search marketing commericals on CNBC. They are one of the only SEM firms which seem to be advertising on television.     Hattip SERoundtable
482192
A new advertising platform attracts a major radio network. What will the experiment tell us?
404074
Online giant adds local search advertising model that holds promise for small business.
593550
New pay-per-call paid-search engine model has potential for luring new ad business.
578369
Company beefs up online service for shipping business information between firms over the Net.
692619
Symbol Technologies Inc. SBL.N, a   maker of bar code and inventory scanning technology, is   auctioning itself, and mobile phone company Motorola Inc.   MOT.N is the most likely buyer, the Wall Street Journal   reported on Saturday.
221377
The companyâs effort is intended to create online destinations for individual movies, television shows, bands, celebrities, games and other types of entertainment.
670323
An advertising agency for a California winery recently bought space in a magazine where few (if any) ads have gone before.
327680
The California department store operator might look interesting to acquirers.