Toshiba says HD DVD "has not lost" despite Warner move
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Toshiba Corp insisted on Sunday that  its HD DVD high-definition video format is far from dead  despite being dealt a major setback by Warner Bros studio's  decision to exclusively back Sony Corp's rival Blu-ray  technology.
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Toshiba Corp. on Monday said it had won  support for the HD DVD optical disc standard from four  Hollywood studios, advancing its cause in the battle for the  next-generation DVD.
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By Kiyoshi Takenaka and Nathan Layne TOKYO  - Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.
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Microsoft Corp's  Xbox video  gaming unit still fully backs Toshiba Corp's (6502.T) HD-DVD  high-definition DVD format but could consider supporting Sony  Corp's (6758.T) rival Blu-ray technology should consumers want  it, an executive said on Tuesday.
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While the format war rages, movies must still be watched Review The HD format wars may be inching forward on the content front, but on the hardware side Toshiba has made a very aggressive move with the HD-EP30 - an HD DVD player which could be yours for less than Â£200. Not only that, but if you buy one now youâll get seven HD DVD discs thrown in for free.â¦
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NEW YORK/LOS ANGELES  - Time Warner Inc's   Warner Bros studio on Friday said it would exclusively release  high-definition DVDs in Sony Corp's  Blu-ray format,  dealing a big blow to Toshiba Corp's  rival HD DVD  technology.
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Microsoft shrugged off HD DVD&#39;s demise on Tuesday, declining to say if or when it would support Blu-ray Disc for the Xbox.Microsoft steadfastly backed HD DVD, selling an external drive for the Xbox for $129.99. That offer was still on the U.S. Xbox Web site as of Tuesday, despite the news that&#160;Toshiba will scuttle the format. Toshiba had been the lead electronics manufacturer in a coalition of companies pushing that format but content producers have thrown their support to Blu-ray.Microsoft&#39;s decision to make the HD DVD drive external rather than within the console &quot;was quite a strategic move on their part,&quot; said Paul O&#39;Donovan, principal analyst with Gartner.However, it&#39;s inevitable that future Xbox versions, as well as other gaming systems aimed at tighter integration with entertainment systems, will incorporate Blu-ray Disc drives, said O&#39;Donovan. The Xbox currently has a standard DVD drive.Sony gained momentum for its Blu-ray player by putting it in its PlayStation 3 console, according to research company IDC.The PS3&#39;s &quot;dual roles as a gaming console and a next-generation DVD player have made it an important part of the format war,&quot; according to the report.Prior to Toshiba&#39;s announcement, Microsoft downplayed the rumors of HD DVD&#39;s death, contending buyers are more interested in gaming functions.&quot;We do not believe the recent reports about HD DVD will have any material impact on the Xbox 360 platform or our position in the marketplace,&quot; the company said in a statement. &quot;It is premature to speculate but we do know from market data that HD movie playback is not a primary purchase driver for consumers buying video game consoles.&quot;Microsoft, which started selling the external drive for $199 in late 2006, has dropped the price twice, to $179 last August finally to its current price, which varies by region.O&#39;Donovan agreed the company likely won&#39;t face declining sales of its Xbox gaming console. But Microsoft&#39;s greater problem may be getting rid of the external HD DVD drives in its inventory.HD DVD is &quot;dead and gone&quot; now, O&#39;Donovan said.&#160;
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The high-definition DVD format war  has not been won, at least not in the minds of the retailers.  Last week, Time Warner Inc's  Warner Bros studio said it  would exclusively release high-definition DVDs in Blu-ray  format instead of Toshiba Corp's  competing HD DVD  technology.
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Toshiba Corp. (6502.T: Quote, Profile, Research) on Monday said it had won support for the HD DVD optical disc standard from four Hollywood studios, advancing
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No matter what Toshiba decides to do about HD DVD, Microsoft says the decision will have little bearing on the Xbox 360 game console, for which the Redmond company sells and HD DVD add-on.
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November 29, 2004 - After months of momentum for Blu-ray, HD-DVD has shot back with a big gain - studio support. Toshiba Corp., which has been developing the HD-DVD format, announced it has lined up Warner Bros.
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What's next for Toshiba and for HD DVD consumers? The answers may be hidden in Toshiba's own words.
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TechWeb - Microsoft's video gaming unit still fully backs Toshiba HD-DVD high-definition DVD format.
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Sony rivals Toshiba, Sanyo and NEC are working on HD-DVD rather than Blu-ray. Both are designed to have much more storage capacity than the current generation of discs.
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Like a boxer trying to regain the momentum after a volley of body blows, Toshiba is making efforts to rally the HD high-definition DVD alliance. In the past few days, it has dropped the regular price on several HD players, continued a promotion of free movies, and reportedly will increase its marketing campaign.
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Update - Paramount has officially denied rumors that it will break its exclusivity with HD DVD and switch to Blu-ray.
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Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.