Yahoo to begin new advertising campaign
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Yahoo Inc. plans a new integrated  marketing campaign in U.S. and overseas markets that includes  television, radio, cinema and online advertising, the Internet  media company said on Monday.
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SUNNYVALE, Calif.  --  Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Yahoo is using its International appeal to jumpstart its mobile advertising efforts by signing Hilton Embassy Suites, Nissan, Pepsi, Proctor &#038; Gamble, Asia-Pacific and Singapore Airlines to be initial advertisers within Yahoo&#8217;s mobile advertising network. The brand building campaigns are set to beginingg in the US, Asia and Western Europe, and Yahoo has high hopes to [...]
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The deal may help Yahoo expand in the video advertising business. But it adds complexity to a company that is trying to simplify.
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SUNNYVALE, California  - Yahoo Inc. is set to allow outsiders to create new services using the world's most popular consumer e-mail program, in the broadest move the Web has yet seen to enlist independent programmers to build a company's products for it.
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Yahoo first encouraged consumers to create blogs and photo pages with text and pictures. Now, the Internet portal wants them to make advertisements, too. On Monday, Yahoo touts a new look for its front page by asking people to pull out the video camera, open up the editing software and create 12-second spot for Yahoo.
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Yahoo is making APIs available to developers who want to build applications for its new Panama search ad platform.
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Yahoo Inc.  is  set to allow outsiders to create new services using the world's  most popular consumer e-mail program, in the broadest move the  Web has yet seen to enlist independent programmers to build a  company's products for it.
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Yahoo Inc. said on Thursday it will begin testing a free desktop search service in early January, following rivals hoping to extend the reach of wildly profitable search-related advertising.
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Yahoo Inc. plans to start selling Internet domain names Tuesday as part of its expanding services for small businesses.
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Yahoo Inc.  is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.
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InfoWorld - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with a&#160;social networking site, the companies said on Wednesday.
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September 10, 2004 -- (WEB HOST INDUSTRY REVIEW) -- According to a report by CNet, Internet portal Yahoo!  said on Thursday that it will produce, sell advertising and provide Web hosting services for the official Web site of The Apprentice.
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Yahoo to purchase website geared towards creating online competitions.
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Yahoo Inc.  said on  Sunday it has signed up top corporate advertisers to use its  advertising system to run brand ads on mobile phones in 18  countries, marking a major diversification beyond computers.