You Have to Make Your Content Useful, Entertaining, or Both
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By Iremonger, Mark  Digital direct  The internet is revolutionising the concept of 'direct' communications by reversing the traditional consumer/brand paradigm.
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Review Can it appeal to novice and pro alike?
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Get started with video production, but keep your eyes open for sticky situations.
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If online poker is your passion or if you fancy Internet roulette, you might want to consider taking up a new hobby.
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If you search for Yahoo Microsoft, this page is the second hit. I like that of course. It's generating a fair amount of flow, since the combination of Yahoo and Microsoft is a pretty hot topic. Keeping the topic going, I think it's pretty amazing that Microsoft wants to buy Yahoo, but then again, which of all their web efforts has captured our imagination? At least Yahoo has Flickr, and when they try something new, we all try it with them (often with not the greatest results). The rambling continues... If Yahoo is into poison pills, try this one out.  Reserve 5 percent of Yahoo's common stock for blogger options. Put us to work to find new businesses for Yahoo, ones that are relevant to our world. When we find them, reward the bloggers with a significant upside stake in Yahoo's future, not the airy-fairy kind, but real stock that we can trade. Handled properly, it could raise shareholder value by much more than 5 percent. Just the kind of deal they pay you to do, oh Yahoo gods and board members.  Of course it'll never happen. It's an idea like the one I keep proposing for newspapers -- that they hire their public editors from the public, independent bloggers with no journalism experience, with no undue reverence for the institutions so revered by journos. They're going away, just like Yahoo is (sad but true). Now what will rise in their place? Imho, something that's home grown, with the integrity of the people, in our interest. The more they invite the public in, the more clued in they will be when we figure out where we want to go with news on the web. It's why I'm excited about the Obama campaign and why I keep giving to it (I'm up to $400 now). I'm excited because so many other people are excited.  I like his idea about tuition for public service for college students. It's so simple. People want to be involved, they want to use their energy and creativity to solve problems. In the 20th century we were couch potatoes. In the 21st we do it for ourselves.  The first tech company that fully embraces this, not just in the form of User Generated Content (what an insult) but by giving us power (that comes from stock) will rule the world. If Y! had the guts, it won't be long before they're making tender offers to buy out Ballmer.  BTW, I think I understand why Ballmer wants Yahoo! When Yahoo engineers wake up they program stuff like Yahoo Live, which is pretty cool and runs on the web, and while it steals ideas from smaller companies, it adds some pretty cool stuff of its own. When Microsoft engineers wake up they program stuff like Vista, a multi-year, multi-billion dollar waste of money, time and customer goodwill. They can't do another Vista without wrecking the franchise. Now the question is -- where do they go for growth? That's what Yahoo is for.
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Many experienced comedians, talent agents and financiers see the Web as a way to showcase talent while trying to turn a profit.
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Target to the blogosphere: youâre irrelevant.
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David Wheeler presents an introduction to the Bricolage content management system (CMS).
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Tycho:  To fully communicate Lair, you really to need a video component - and the review over at Gametrailers really sets things straight.  The abrupt storytelling, technical stumbles, and strange behavior are all much better delivered by the game itself than by my hyperbole.       (CW)TB
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For those who have started their own business or are thinking of doing so, thereâs inspiration, comfort, camaraderie â as well as nitty-gritty advice â online.
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You'll need more than good looks to weasel your way into these soirees.
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As a reporter, I'm never sure when the muse will strike or an editor will call. That's why I send copious notes and drafts of stories to myself by e-mail. As long as I'm within range of a computer with an Internet connection, I know I'll be able to tweak the latest version or do a quick fact check.
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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The chances of you finishing this article without getting interrupted or distracted are slim.
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About this time last year, I wrote a column following up on some pieces I'd written earlier to see what if anything new had happened to those topics. The reaction I heard afterwards convinced me that revisiting old news was a worthwhile exercise -- in general, it's too easy for tech reporters to lose sight of how a product works over time in the real world, as opposed to a brief trial in a reviewer's hands.
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New online capabilities are meant to allow gamers to share content they have created, Ã  la YouTube.