Advertising: Testing Yourself Online and, Maybe, on the Set
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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The Internet has opened the floodgates of self-expression. What happens next?
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DENVER (Billboard) - Pop quiz: What technology is on the  cusp of changing the face of Internet advertising as we know  it?
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Welcome to the brave new world of interactive Web advertising.
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Glimpses of advertising are now being tallied down to the second.
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For some job seekers, a trip to a  virtual world may hold the key to an actual job.
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Partners get tools, encouragement to put applications online.
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Software maker considering online and perhaps ad-funded versions of the low-end productivity software.
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BBC Click examines how sites are allowing like-minded users to find and interact with one another.
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A new word-of-mouth research firm is attempting to demystify chatter about brands in the offline world.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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The e-tailer, seeking users' input, invests in online collaboration.
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Online video has long held the promise of a richer ad experience, and it is coming of age, as Web publishers churn out streaming video with an eye toward capturing more TV brand-advertising dollars.
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One of internet users' most common misconceptions is that obnoxious advertising doesn't work. In reality, it works all too well, generating very nice returns for purveyors of spam and pop-ups at the expense of the rest of us. By Adam L. Penenberg.
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Business & money: How independent producers are putting their movies straight on the internet.
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DENVER (Billboard) - Pop quiz: What technology is on the cusp of changing the face of Internet advertising as we know it?
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.