FX channel tries commercial to combat ad-skipping
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Niche men's channel FX plans to show  what it calls the first UK advert specially designed to combat  viewers using digital recorders to avoid commercials.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Marketers will spend an estimated $1.6 million for a 30-second spot during the program, and many are planning to run ads previously unseen by consumers.
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Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.
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Strange stirrings at advertising broker
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Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
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By Valerie Kuklenski\\ Staff Writer  While angry viewers send e-mails and snail mails, sign petitions and carry signs objecting to language, sex and violence on the big networks, a coalition of pretty powerful advertisers is doing something to improve what's on TV.
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Advertising embedded in television or  movie plots will more than triple by 2010 as technologies that  let viewers skip commercials become more prevalent, according  to a study released on Wednesday.
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YouTube is expected to launch a form of advertising on some of its video clips today, employing a user-controlled method that is gaining ground as marketers and Web sites look for ways to make money while keeping viewers engaged.
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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By LYNN ELBER, THE ASSOCIATED PRESS  Sometimes a TV series needs a tuneup. Tweak the plots, juice the promotion, and it may end up a challenger in the ratings race.
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The cable television industry has launched a $200 million advertising campaign to assure customers they will still be able to watch their favorite programs after the transition to digital broadcasting.
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Television broadcasters on Monday launched an advertising campaign to fight a technology industry proposal to transmit high-speed Internet service over unused airwaves.
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(InfoWorld) - The association of television broadcasters launched a campaign on Monday designed to persuade the Federal Communications Commission not to allow portable wireless Internet services in the so-called "white spaces" of TV spectrum. The move pits powerful broadcasters against some of the biggest names in technology, including Microsoft, Google, Intel, and Dell. The broadcasters said they began airing a television advertisement as well as print ads in several Capital Hill publications on Monday. They also planned to send a letter to the FCC arguing that enabling portable wireless Internet services in the white spaces will degrade TV service for consumers just as they spend billions of dollars buying new digital TV sets. "This investment should not be jeopardized by the introduction of unlicensed personal and portable devices that are sure to interfere with television reception," the letter reads. The campaign from the National Association of Broadcasters and the Association for Maximum Service Television comes in response to anÂ FCC report detailing its testing of prototype devices from the technology giants, which are working together as theÂ White Space Coalition. The companies, also including Hewlett-Packard, EarthLink, and Philips Electronics North America, had submitted prototypes of products that could operate in the portion of a spectrum band that a TV broadcaster doesn't use, known as white space. The devices were designed to look for broadcasts in the spectrum and then transmit only if the spectrum was free. But the FCC found that the devices didn't consistently detect the signals and could sometimes cause interference. The FCC has already approved transmission in the spectrum for fixed devices. The prototypes submitted by the technology companies were of portable products. However, two weeks after the FCC released its report,Â Microsoft filed a letter with the FCCÂ explaining that the device it submitted was badly damaged and that's why it failed to adequately detect broadcast signals. The broadcasters say that even if the devices work as designed, they won't protect digital TV sets from "devastating interference." That interference would cause an unacceptable hit on quality, they say. "While our friends at Intel, Google and Microsoft may find system errors, computer glitches and dropped calls tolerable, broadcasters do not," Alan Frank, NAB's chairman, said in a press release. Even though the FCC found that the prototype devices don't consistently work properly, the agency said it is open to the possibility that future devices could perform better.
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The healthy primetime TV ad  market is extending to football.
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Fox is running a 30-second television spot with just one static image in an effort to reach viewers who fast forward through ads using digital video recorders like TiVos.
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LOS ANGELES  - Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.