Advertising: Troubling â07 Forecast for the Old-Line Media but Not for the Online
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Forecasters predict flat growth at best in ad spending in the traditional media next year, but expect high double-digit percentage gains in online advertising.
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LONDON/NEW YORK  - Advertising spending will climb  faster than the global economy in 2005, two leading forecasters  said on Monday, driven by marketing battles in competitive  sectors and increases in online and interactive ads.
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NEVER surprise the market with a profit downgrading or the shares of your company will be severely caned. A slumping advertising share saw a surly Kerry Stokes yesterday issue a major earnings downgrade for the Seven Network.
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As Web advertising heats up, is everything old new again?
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Viewership drops, and networks aren't able to deliver on advertisers' expectations. But will the strike be settled soon?
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US spend reaches $7.9bn Predictions are rarely low in the high technology business, but consistently the targets set for internet advertising are over achieved by reality. This week the Interactive Advertising Bureau and PricewaterhouseCoopers released their half year figures for 2006, and it totalled up to a $7.9bn spend in the US.â¦
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I noted yesterday that there seems to be some media fanfare surrounding Amazon's launch of a digital book tablet. It occurred to me that the markets surrounding media such as books, music and movies bear more than a passing resemblance to financial markets, and as such, perhaps they were amenable to a similar method of analysis. Being the owner of a sizable collection of paper books, this led me to consider the drawbacks one faces when Digital Rights Management restrictions are put in place.
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The Internet will receive a greater  share of global advertising spending this year than do outdoor  outlets such as billboards, and it is set to overtake radio  soon, according to new data released on Monday.
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Major advertisers are hesitant to use popular social networks to publicize their products, fearing to be associated with some potentially questionable user-generated content.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Paul Abrahams' comparison of blogs with the CB radio fad may or may not prove to be right, but too many of us are missing the wider influence of user-generated media.   It is not just bloggers who are influencing corporate reputations online.
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The Internet will receive a greater   share of global advertising spending this year than do outdoor   outlets such as billboards, and it is set to overtake radio   soon, according to new data released on Monday.
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Internet companies are bracing for a  possible decline in one of their biggest sources of advertising  following the turmoil in the subprime mortgage market, the  Financial Times reported.
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A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.
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Changes at The Journal: movable deadlines and a new taste for models.
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
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In the midst of the buzz around Google's Gadget Ads, a new McKinsey & Co. report draws some unexpected conclusions: Advertisers are still reluctant to shift dollars online because of the "absence of meaningful metrics and adequate capabilities."