NBC Looks for Olympic Success to Bolster New Shows
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If an athlete's true test is improving each time on the field, television network NBC is due for laurels when the Athens Olympics end on Sunday, but its greater challenge will be launching new shows like "Joey" in coming weeks.
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A look at NBC's coverage of the Summer Olympics from Athens:
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NBC, desperate for a summer hit,  launched its much-ballyhooed &quot;America&#039;s Got Talent&quot; contest to  promising numbers on Wednesday night, with more than 12 million  viewers tuning in to the Regis Philbin-hosted show.
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The Olympic credo may be faster, stronger, higher, but NBC's Olympic motto is a lot simpler: &quot;Maximize ratings for advertisers, audience, and affiliates.&quot; &quot;The No. 1 rule is to get the largest number of viewers tuned in for the longest time,&quot; Dick Ebersol, chairman of NBC Universal Sports &amp; Olympics, said yesterday via phone from Athens.
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Big ratings for the 2004 Summer Olympics and strong DVD sales for the newly merged NBC/Universal division made for a strong contribution to parent company General Electric&#39;s
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NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage. Sunday's 4 1/2-hour broadcast was last week's most-watched show, winning NBC a huge audience of 25.8 million viewers and a 26 percent share of all the evening's viewers.
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NBC Universal said some of its news, entertainment, and sports television programming will be available for use on blogs, social network profiles, and the like as widgets.
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Empty arenas and stadiums in Athens offer a bizarre television backdrop for the Summer Olympics - one that cannot be avoided by NBC.
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NEW YORK  - NBC lapped the primetime competition Tuesday as its Olympics coverage averaged 29.3 million viewers to second-ranked CBS&#39; 8.2 million.
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Finally, beleaguered NBC has something to sing about.
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Though NBC is blanketing seven networks with 1,210 hours of Olympics coverage, there's this pesky, bill-paying task called work that keeps me from fully enjoying the televised competition.
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After producing some of TVâs most successful recent shows, Ben Silverman is trying to revive NBCâs slumping entertainment division.
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"American Gladiators" competitions include jousting, above, wrestling, climbing, and swimming. (NBC) Is "American Gladiators" the unexpected hit of the 2007-08 television season? It's far too early to say anything definitive, but Sunday's two-hour premiere of the NBC reality competition "delivered the highest ratings among adults 18 to 49 of any new show this season on any network," [...].
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LOS ANGELES  - The spectacle in Athens  lured 56 million viewers to watch at least some portion of  NBC's Friday primetime telecast of the opening ceremonies of  the 2004 Summer Olympic Games.
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By SCOTT COLLINGS Los Angeles Times  HOLLYWOOD - NBC has called a Hail Mary pass with one of its new fall shows.   Its a weekly drama set against the backdrop of prep sports, a relatively unglamorous world that hasnt yielded a TV hit in nearly 30 years.
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NBC, which finished fourth in the  prime-time ratings last spring, was the No. 1 network on the  opening night of the new U.S. broadcast season, according to  figures issued on Tuesday by Nielsen Media Research.
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NBC Universal expects to book higher  advance advertising for its television programs this year and  better-than-forecast digital revenue as it expands into new  outlets, its top executive said on Thursday.