Adidas and Soccer Look to Hollywood to Boost Presence in US
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Adidas-Salomon AG aims to lift sales in the US and soccer&#39;s ruling body FIFA plans to raise its profile there by endorsing three Hollywood films part-produced by Mel Gibson and featuring David Beckham.
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England superstar David Beckham kicked off his American adventure at a Hollywood-style ceremony here Friday, vowing to take football in the United States to the next level with new club the Los Angeles Galaxy.
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With many of the stars on the U.S. national team playing with Major League Soccer clubs this weekend, some of the younger players got a chance to show they can contribute in international play.
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As David Beckham helps soccer gain a foothold in the United States, America's favorite football is heading to London's Wembley Stadium with similar intent, aiming to become one of Britain's most popular sports.
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Eggert Magnusson says the Premier League should consider switching games to the USA to boost its profile.
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England's Premier League seeks to boost its global brand by staging regular-season fixtures in cities around the world
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Adidas, the German maker of sportswear and equipment, plans to launch the Internet site mercizidane.fr on Saturday to thank French football star Zinedine Zidane as he retires.
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U.S. Soccer Federation chief Sunil Gulati says the impending arrival of David Beckham to Major League Soccer has given the sport a huge boost in the United States but the jury is out on any long-term effect.
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While David Beckham is the headliner, players like Juan Pablo Angel and Juan Toja could be every bit as important to the future of soccer in America.
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Most of the United States national team that may end up in South Africa for the 2010 World Cup will be a delicate mix of young and old, experience and exuberance.
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LOS ANGELES  - Although David Beckham has appeared in numerous commercials and documentary footage, he&#39;s ready to move on to movies.
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FIFAâs decision to end its short-lived rotation system among the regional confederations to host the World Cup means increased competition for the United Statesâ 2018 bid.
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CANTON, Massachusetts  - Adidas AG  expects growth overseas, particularly in Asia, to push sales at its Reebok division to $5 billion (3.8 billion euros) over the next three to five years, up from their current $3 billion (2.3 billion euros) level, Herbert Hainer, chairman and chief executive of Adidas, said on Thursday.
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WASHINGTON - One of the world&#39;s richest sports franchises, Britain&#39;s Manchester United soccer club, may be taken over by an American, the club confirmed yesterday.
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Paris - David Beckham and Real Madrid team-mates Zinedine Zidane and Raul have signed to play themselves in a Los Angeles-produced movie called Goal!. Variety magazine reports that the $100-million trilogy
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An 'elite' sport tries to pump up participation by appealing to a workout-mad America.
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MLS CUP: Today&#39;s league title game will provide clash of styles at Home Depot Center. By Nick Green. You could picture the cogs turning in the minds of MLS&#39; marketing mavens as they anticipated today&#39;s league