Mining the blogosphere to craft a reputation
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Boosting the bottom line isn't always about cutting costs or improving distribution channels. One company found success by building a better online community.
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By Patricia Kitchen, Newsday, Melville, N.Y.  Feb. 18--Just as employers are figuring out the role of blogs, their value and downside, along come wikis.
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Hewlett-Packard is the latest IT vendor to try blogging. But analysts wonder if the weblog trend is the 21st century equivalent of CB radios, which made a big splash in the 1970s before fading.
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Hiring a professional online reputation management service is expensive. Do it yourself for free.
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Blog: A first look at Searchles: a new web app that seeks to combine social networking with web search functionalities.
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In an earlier article of mine, Creating a Content Rater, I showed how to create a content rater User Control. I implemented this content rate on my blog, ScottOnWriting.NET, about two weeks ago and have since had a number of readers rate various blog entries and leave comments. This article discusses these two enhancements: showing the highest rated entries, and an report page that lists all ratings and their comments.
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Both employers and prospective employees are finding that blogging can be useful in the job search process.
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In March 2002, I made a bet with Martin Nisenholtz about the relative importance of weblogs and the New York Times. I was and am a blogger, and Martin worked then, as he does now, for the Times. For the actual terms of the bet, read the piece on the LongNow site, and a story I wrote to announce the bet. A few comments.  1. It seems now is the time to decide who won the bet, if either of us did. 2. The world that I hoped would come about did not. While blogs have broken many stories, they have not, in general, turned into the authoritative sources I hoped they would in 2002. When the blogosphere resembles journalism it's often the tabloid kind.  3. I wouldn't mind losing the bet. That is, I wouldn't mind if the Times fully embraced the web, and I suspect Martin wouldn't mind if blogs rose to the quality of the Times. 4. If the bet had been held a year later, it seems there would be a pretty good chance that Martin would have won the bet because they recently took down the firewall at the Times, allowing search engines to index the full content. In the past, articles would remain visible for a couple of weeks then you'd have to pay money to access them. I believe they have a special deal with Google and other crawlers that allow them to get past the membership wall. For most of 2007 the Times articles were behind the firewall, and were less likely to be pointed to (which is how they rise in rank at Google). 5. It certainly is fun to speculate, but the decision about who won belongs exclusively to the Long Now Foundation. They have to decide who determines what the top stories of 2007 are, and imho they should consult with search experts to determine how to do the queries. Apparently it makes a difference how you do it.  But ultimately it's their decision. 6. Whether Wikipedia has more or less results seems to be a sidebar to the bet, which only talks about blogs and the Times. 7. Another interesting sidebar is rich media. In 2002, before podcasting had taken hold, before YouTube existed, it would have been hard to forsee the story of the South Carolina beauty queen, or the Don't Tase Me Bro guy. Questions about the future are always framed in the context of the past. Did the question Martin and I asked have any value in 2007, or did it just say something about the world of 2002?   Update: Paul Boutin who arranged the bet, apparently in conjunction with Google (I didn't know this) in 2002, weighs in.
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I'm starting to realize that my blog is a bit of a time machine.  For example I can create a blog entry to warn myself about something that WILL happen in the future.    My current NTP  blog entry is a good example.  I wrote this for myself as much as for the people who read my blog (or find me via Google).  I know for sure that NTP on Debian is going to bite me sometime in the future and I'm going to forget WHY.  Then I'm going to (of course) go to Google or my aggregator and search for NTP and then find my blog post.    I've done this about a dozen times now and its saved me a TON of time!
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A new Web site, Thoof, is an attempt to improve on sites like Digg and Reddit, where users filter and rank links to articles and blog entries.
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Rand Fishkin of SEOmoz had the chance to pose a question to representatives of the major search engines which has been on the minds of many within the industry; &#8220;how do the engines feel about pay-per-post services on blogs, where advertisers can buy links and product reviews?&#8221; The responses, as Rand reports, were surprising: Yahoo&#8217;s Tim Converse [...]
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First a caveat. You don't have to agree with me, this is my opinion, and my blog, and that's what blogs are for, they're places where, if you happen to have an opinion, you can put it. This is the mode of a blogger with comments. Defensive. Yuck!!  If you say in your comment that I'm dishonest, I will delete your comment. That's the only tool I have to work with until my new friends at Disqus give me the feature Wordpress has that allows you to queue up every post in moderation when blog comments get flamey. This technique tells the honesty-attackers in no uncertain terms that they should take their attacks somewhere else.  So if your comment got deleted it's because something in your comment required a response from me (or someone else) that says basically "I am honest." I just save us all the trouble. No need to defend myself if the attack is gone.  You may think I am dishonest, you can even say so (but be careful to be sure you're right, and have the courage to put your name on it, only cowards make personal attacks anonymously) and do it in your space not mine. Here, I want comments with ideas and information. It's okay to disagree with me, the people who say that all they did was disagree are wrong. I never delete a comment just for being disagreeable. I delete them if they challenge my honesty. I really don't like that, I think the people who do it are creepy.  Okay, good. Glad to get that out of the way.
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Jeff Jarvis, whose mind occupies the intersection of mainstream media and the blogging world, perhaps more than any other person, is having a conference in mid-October in NYC to bring together people from both worlds to present constructive ideas for working with each other. Me, my feet are firmly planted in the blogging world, but I've spent a lifetime reading and watching MSM, starting with the NY Times at the kitchen table with my parents and brother, when growing up. Some of my fondest memories as a child were our discussions of the days events, and the Times was our common structure. Everyone in our family read the newspaper, often from cover to cover.  As Jarvis councils us, never mind the mistakes, what can we do to make things work better? And I have a couple of proposals in that direction that I will try to present at the October 11 conference. In all cases, they involve the MSM opening up more to include not only the ideas of blogging, but also the bodies of the bloggers.  1. I've said it many times before, it's worth raising again. Any newspaper or radio or TV station with a good reputation in its community could embrace the fresh ideas of the bloggers in their community by offering free blogs to members of the community, who may be new to blogging. I suggested this to the Times in 2001 -- when a person is quoted in a Times article, a few days after the piece runs, contact them, and ask if they'd like to have a NY Times hosted blog. There would be no control over what appeared on the blog. It would have a nytimes.com domain (something like bullmancuso.nytimes.com). Build an aggregator, something very much like Twitter (which is after all, a river of news, not exactly a new idea, heh) that shows all the new posts from members of the community. Encourage (but don't require) your editorial people to read the blog posts. Let whatever happens happen.  2. Here's a new idea that I haven't proposed before. Open your newsroom to bloggers. Set aside a half-dozen desks for people who blog in your community, people you've gotten to know, and provide them with wifi, a water cooler, your coffee (no matter how bad it is) and chance to work alongside your editorial people and (very important) with each other. It's an incredible thing when bloggers get together in a physical space, the sparks can really fly. Now imagine what could happen if those sparks got flying between the remaining editorial people in a professional news organization and the bloggers. I believe the secret of scaling the news is right there, you just have to open the door and see what comes in.
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I&#8217;ve always been an advocate for active blog commenting playing an important role in the online marketing mix for a massive amount of reasons, even beyond SEO. By taking the time to comment on blogs, even one or two comments per day can lead to extremely positive results such as reputation building, expert positioning, and the [...]
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CNET hopes to beef up its blogging presence.
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What's new in search? Found in the forums: How Do Links And Traffic Find You; Starting My SEO Strategy; Quality Score Column; and more.
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The ProDevTips website has posted part seven of their series covering the construction of a community site (or CMS) with the combination of Smarty and the Zend Framework.   Since XOOPS didn't do it for me when it comes to this project I have started with the blog component. As it turns out, a blog is more complicated than you would think. Therefore this part will not cover the whole component, only as far as I've gotten at the moment. Covering the whole process in one piece would make it a very long piece indeed.   He provides the code examples and complete SQL structure to get the blog up and rolling as well as some handy tips and explanations along the way.