Changing Course, Apple Offers Low-Priced Mac for the Home
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Apple Computer introduced its first low-price Macintosh, signaling its bet that most consumers now see computers as simply another appliance in the modern house.
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Apple Computer Inc.  is widely expected to unveil cheaper portable music players and Macintosh computers next week at its annual trade show as it seeks to change from a niche technology player to the mainstream champion of the "digital life."
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By Robert Weston  For years, Macintosh computers have been praised for their cool looks and elegant simplicity while being knocked for often carrying a hefty price premium over Windows-based machines sold by Dell Inc. and others.  It's time to think differently. Again.
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By Hiawatha Bray, The Boston Globe  Sep. 13--Apple Computer Inc. yesterday made its long-awaited move from  hip pockets to living rooms.
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Editor's note: This story was reprinted from Computerworld. For more of Computerworld's coverage of the Mac, visit its Mac Knowledge Center.
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The latest round of Apple (AAPL) ads aimed at convincing consumers to drop their Windows PCs and join the millions of people happily using Macs kicked off this week.
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RUMOURS ARE rippling on the wires that Apple will unveil an iMac costing less than $500 at the Macworld Expo early next month. According to top gossip-mongers Think Secret, the device will be a G4-based machine
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Apple Computer Inc. on Tuesday  said it would begin selling a stripped-down Macintosh computer  without monitor, keyboard or mouse for $499 and new iPod  digital music players costing as little as $99.
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An e-mail sent to .Mac subscribers notes recent changes to Apple applications and devices to enhance support for .Mac Web Galleries, including recently noted changes to Apple TV and Aperture. There's more, too.
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The Apple TV does more now and the $70 price drop doesn't hurt.
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âWhat was arguably the best desktop computer on the market for the average consumer is slimmer, sleeker, and significantly faster,â says Mike Wendland (Detroit Free Press) of the new models of the iMac. And âperhaps best of all,â he notes, the iMac is less expensiveââby $200 to $300, depending on the model.â Wendland touts the new display:  âIts glossy glass finish means colors generally look brighter and bolder than with the matte finish of the previous models.â And he praises the new keyboard: âThe most revolutionary design associated with the new iMac is its super-slim aluminum keyboard.The keys are flat, not raised, much like on Appleâs MacBook notebooks, and the whole board is just a third of an inch thick. The keys are a tad bit wider than the old Apple keys, and very easy to type on.â
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A new device that costs a couple hundred bucks can turn the home office into a high-definition media center. It's a start anyway, and far less expensive than coughing up for a television setup.
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Apple's svelte MacBook Air is the first shot in a battle with Sony for dominance of the home computing market.
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Our editor compares the prices of similarly configured Macs and PCs. What he finds out may surprise you.
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Apple Computer Inc. yesterday made its long-awaited move from hip pockets to living rooms. The company unveiled a service for selling full-length movies over the Internet, and a new device that will broadcast those movies from the user's computer to a standard television set.
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Apple Computer introduced an updated version of its iMac home computer with a minimalist all-in-one system that hides the computer's internal components inside a flat-panel L.C.D. display.
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&#147;The Macintosh, with its OS X operating system, is rock solid,&#148; writes Walt Mossberg for the Wall Street Journal. &#147;It is elegant, and &#151; when you do a feature-by-feature price comparison with Windows competitors &#151; it&#146;s surprisingly affordable.&#148; [Dec 09]