Yahoo buys behavioral ad firm for $300 million
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.
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Microsoft Corp   offered to buy Yahoo Inc  for $44.6 billion, in a bold  bid to transform two ailing Internet businesses into a worthy  competitor for market leader Google Inc .
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Yahoo Inc.  said on  Wednesday it would acquire Rivals.com, a site for fans of  college and high school teams, bolstering the Internet media  company&#39;s place as the top U.S. sports site in audience terms.
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Yahoo strengthens its service to advertisers by buying online advertising business BlueLithium for $300m.
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The deal, for $350 million in cash and stock, is the second sizable acquisition Yahoo has announced this month.
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Internet media giant Yahoo Inc.   said on Wednesday it had acquired Jumpcut, a site that  provides simple-to-use online video-editing tools, its latest  bid to enhance its Web video services offerings.
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Microsoft Corp. offered to buy search engine operator Yahoo Inc. for $44.6 billion in cash and stock in a move to boost its competitive edge in the online services market.
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Ads chemical romance Search engine behemoth Yahoo! has ramped up its service for advertisers by acquiring privately held global ad network BlueLithium for $300m.â¦
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Yahoo Inc. said on Wednesday it would acquire Rivals.com, a site for fans of college and high school teams, bolstering the Internet media company's place as the top U.S. sports site in audience terms.
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Yahoo has acquired Maven Networks for $160 million in a deal that will help the search provider boost its video advertising capabilities.Media companies including Fox News, CBS Sports, and&#160;Sony BMG use Maven&#39;s platform to manage, distribute, and earn advertising revenue from their online video content. The platform includes an advertising insertion engine, as well as inventory management and reporting tools. Companies use it to post videos on their sites and insert interactive ads into the videos.On Tuesday, Yahoo&#160;said it plans to contribute its display advertising sales force and technologies to Maven&#39;s platform to help publishers display more targeted ads in videos. The deal means that advertisers can buy video, search, and display ads through Yahoo, which believes that video is a fast-growing segment of the online ad market.Maven has become a wholly owned subsidiary of Yahoo, which has established a Cambridge, Mass., office with the acquisition.Yahoo makes the acquisition in the midst of an increasingly hostile&#160;attempt by Microsoft to buy the search company. In response to&#160;Yahoo&#39;s rebuttal of its buyout offer, Microsoft on Monday said that it thinks its offer was fair and that it might&#160;take the offer directly to Yahoo shareholders.
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Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday.
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Microsoft Corp offered  to buy Yahoo Inc for $44.6 billion, in a bold bid to transform  two ailing Internet businesses into a worthy competitor for  market leader Google Inc.
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Internet media and Web search company Yahoo Inc. (YHOO.O: Quote, Profile, Research) said on Thursday it bought privately held e-mail search company Stata Labs, jumping into the nascent
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Technology giant Microsoft Corp   said on Friday that it had offered to acquire Internet  media company Yahoo Inc  for $44.6 billion in cash and  stock.
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Internet company Yahoo! Inc. said Tuesday it will buy privately held music software company Musicmatch Inc. for about $160 million in a bid to bolster its online music services.
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SAN FRANCISCO/NEW YORK  - Microsoft Corp   offered to buy Yahoo Inc  for $44.6 billion, in a bold  bid to transform two ailing Internet businesses into a worthy  competitor for market leader Google Inc .