Portals, news sites, must improve customer satisfaction
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As far as keeping their customers satisfied, Web portals, search engines, and news and information sites in the U.S. continue to improve but still have work to do, according to a report released Tuesday.
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New interactive ad format would give advertisers new ways to reach users online.
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With 75 percent of Americans online today, the Internet has come of age as a reach medium, and a new report suggests that advertisers need to understand how a Web site's audience builds over time and adjust their buys accordingly.
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Behavorial targeting, technologies for monitoring and interpreting online habits, are the newest gold mine for Web sites and their advertisers.
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The Internet is changing the way consumers complain about companies, products, and services. Instead of grumbling to a neighbor or filing a complaint with the company, a regulator, or the Better Business Bureau, more and more consumers are taking their beefs online, either contributing to gripe sites or setting up their own. There's even a website called Webgripesites.com that catalogs ...
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There is an interesting post on OnLamp.com that mentions the search for a good wiki system. Read the post to find out why the author thinks that the wiki world "needs the kind of vision that will make the product more accessible, more polished, less prone to abandonment or neglect...", and the several comments that follow.
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By Izwan Ismail  WEB administrators need to constantly look for ways to make their Web sites relevant to the people. This includes providing content that the people want and being user-friendly.
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Magazine offers tech support, tips for Internet communications.
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Focus on the consumer's everyday needs.
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As the news-recommendation site Digg grows in usage and content, its developers are adding features to help users filter what they might want to read.
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Social-media sites like Digg, StumbeUpon and NetVibes  represent the future of news distribution, say company founders.
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IT investments in Web sites, combined with greater acceptance of online shopping on the part of consumers, will drive the growth.
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Products promise more flexibility for corporate customers logging on to the company network.
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By Gavin Houlgate  With research questioning new media's effectiveness in reaching mass audiences, KPMG's comms director advises caution - and says quality is still paramount.   The online arena has brought about huge changes in media technology and the way in which we consume news.
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KnowNow has unveiled a tool for creating a personalized portal containing information from multiple internal and external sources.
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As far as keeping their customers satisfied, Web portals, search engines, and news and information sites in the US continue to improve but still have work to do, according to a report released Tuesday.
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Consumers will be able to hunt for music, movies, news, and more.