Online Video Advertising Builds Momentum
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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NEW YORK -- Internet advertising revenues jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to search results.
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Online giant adds local search advertising model that holds promise for small business.
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A study says online ad spending grew 34 percent in 2006, as marketers continued to expand their use of the Internet to promote their products and services.
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An advertising company is playing live video from a bar in online advertisements.
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Performers are turning to video sites that share ad revenue or pay by number of viewers.
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The most popular YouTubers are being wooed by other video Web sites with promises of exposure and money.
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More than just a hobby for teens, online video appears to be going mainstream.
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Revel in the coolest and most-expensive marketing spots following the Patriots-Giants showdown, as the video site serves up a post-game advertising blitz.
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Online video is no longer just  fun and games: You might actually learn something.
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Blog: Ads on Internet increase as top 100 advertisers in America spend more online.
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A video with Will Ferrell has become a sensation on a Web site that has the backing of a major venture capital firm.
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Online, an army of consumers is spreading advertisersÂ messages well beyond the Manhattan crossroads.
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Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.
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YouTube, the online  sensation that facilitates the viewing of 100 million amateur  videos a day, is introducing a couple of new ways for  advertisers to tap into the Web site's popularity while  preserving its decidedly noncommercial attitude.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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Google Inc. will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader&#039;s effort to diversify beyond the static written messages that generate most of its profits.