Ad Campaign Wins One for Trees
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TORONTO, Dec. 6 -- An environmental group borrowed the tactics of Victoria's Secret -- using models wearing little but angel wings -- to persuade the lingerie company Wednesday not to print catalogues on paper manufactured from endangered forests in Canada.
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By Mike Keller, The Sun Herald, Biloxi, Miss.  Jun. 5--There's something alluring about the supertrees soon to find their way to the Coast's urban forest.
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By GARY PERILLOUX  Two bills that would benefit forest-product makers have drawn the ire of the Louisiana Chemical Association because its membership wouldn't get the same deal.
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Spreading plantations are blamed for a threat to wildlife.
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NEW YORK -- Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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Method Products is launching its biggest-ever advertising push to showcase the companyâs biodegradable cleaning products.
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Anheuser-Busch, the biggest advertiser on the Super Bowl, is making good on a promise to clean up its act.
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It's "Animal Planet" in the presidential advertising wars. In heavily symbolic television spots, President Bush's campaign uses prowling wolves to suggest that the country under Sen. John Kerry would be vulnerable to terrorists. The Democratic Party claims the Republican incumbent is a head-in-the-sand ostrich while his opponent is as strong as an eagle.
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By Tony Spinelli, Connecticut Post, Bridgeport  Jun. 17--EASTON -- The company that owns much of the protected woodlands in Easton would like to give hikers a chance to enjoy the great outdoors.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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A tree care company based is helping the Parks and Recreation Department to make genetic reproductions of 25 "historic" trees across New York City using grafting.
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PORTLAND, ORE. - US environmentalists who love the trappings of Christmas but cringe at the thought of cutting down a tree now have another option - an Oregon company that rents out living evergreens and then replants them after the holidays.
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Anyone wondering why President Bush and Sen. John Kerry have been talking up hunting and fishing in recent days need look no further than two anti-logging petitions widely circulated by a sportsmen's association in Alaska.
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By Kearns, Ethan  News From the world of Trees  Four community groups in Louisiana are the first recipients of AMERICAN FORESTS grants to restore native tree canopy lost to Hurricane Katrina.
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Multimedia Card Association kicks off ad campaign to promote the small cards based on its specifications.
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ATLANTA - Shirley Mansour looks dubious as she examines the plastic needles on the 9-foot Sedona pine. &quot;I&#39;m not sure I really want to do this,&quot; she says, circling the $337.50 artificial tree at the Seasonal Concepts store in Roswell, Ga.
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Mozilla took out an ostensibly dual-purpose ad in the New York Times yesterday. One reason was to thank everyone who contributed to the open source browser project and, as such, the ad included some 10,000 names, in small print of course.