Ad-funded mobile operator launches
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Blyk, the world&#39;s first fully  advertising-funded mobile telecoms operator, launched in  Britain on Monday in what is seen as a major test of the  potential of advertising on mobile phones.
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This past year marked the  beginning of a revolutionary experiment to sell and distribute  digital music to and from mobile phones. The stage is only just  being set, with the business models, pricing and marketing  issues still evolving.
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The start-up, launching at DemoFall 07, will analyze phone conversations in order to provide contextual ads.
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Mobile classifieds to pay bills for Blyk Blyk; the virtual mobile operator launching later this year with free calls and messaging, has revealed that mobile classifieds will make up a significant part of their income.â¦
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Vodafone Group, the world&#39;s largest mobile phone operator, fired the first salvo in the pre-Christmas marketing war today when it announced the full launch of third-generation wireless services.
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InfoWorld - Vodafone has begun offering new fees and features to stir demand for mobile Internet services as competition hits the company&#39;s profits from voice services.
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Investor's Business Daily - Wireless phone company Vodafone has dialed up mobile banking in -- surprise -- developing countries, not rich nations.
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Analysis After the phoney war of the operatorsâ launch of 3G data cards in Europe, the real battle commences for the mass 3G market, with Vodafone leading the charge.
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London-based Vodafone has finally rolled out its mass-market third-generation (or 3G) mobile telephone services after a four-year wait, billions of pounds spent on licences and numerous delays.
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A new mobile phone network is launched in Libya, bringing competition to the sector for the first time.
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The local phone giant is ready to enter new territories with business-class voice and data services.
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Vodafone Group Plc plans to lure more than 10 million customers to the company&#39;s high-speed mobile- phone services by March 2006, the first indication of how it plans to generate sales from licenses that cost $20 billion.
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A payment system that allows users to spend cash via their handsets is launched across the UK.
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NEW YORK -- A startup has come up with a new way to make money from phone calls connected via the Internet: having software listen to the calls, then displaying ads on the callers' computer screens based on what's being talked about.
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The first mobile phone base station powered by wind and the sun's rays is to open soon in Namibia.
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In one of India&#39;s largest media blitzes, Vodafone has kicked off the re-branding of its new Indian mobile phone business by buying all the commercials on Star India&#39;s cable channels and plastering 80 newspapers nationwide with advertisements.
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(InfoWorld) - Despite theÂ buzz around mobile advertising, end users and eager advertisers may have to wait a while for widespread deployments as the mobile industry sorts out the requirements for it. "The problem is, today we are highly fragmented," said Rob Conway, CEO of the GSM Association, the global trade group for GSM (Global System for Mobile Communications) operators. He spoke Tuesday morning at the 3GSM World Congress in Barcelona. Arun Sarin, CEO of Vodafone Group, agreed. Despite the interest from advertisers in using mobile phones to deliver ads, the mobile industry needs to create a consistent framework. "If we went to Proctor and Gamble and said, this is how Vodafone does it but Orange is different, they will find it hard to move their ads onto mobiles," Sarin said. "If we don't move together we will have a fragmented medium and user base instead of a single valuable medium that reaches two billion people." A common framework would include specifications for the appropriate size of banner ads and length of video ads as well as a reporting mechanism to help advertisers measure the success of their campaigns. The GSM Association has recently established the Mobile Advertising Forum to begin to define such a framework. The group hopes to include a wide variety of interested parties, including advertisers, aggregators and content providers to set the parameters. Some end users are interested in the concept of mobile advertising because it can enable free or low-cost services in exchange for viewing advertisements. In addition, the mobile industry promises that it can offer advertisements that users may be interested in based on their location, for example. "It's about engagement with consumers," Conway said. "We will tailor-make ads for the taste of consumers." Mobile phones represent an enticing platform for advertisers who already eagerly address the 1.4 billion TV sets and 1 billion PCs in the world, said Sarin. With 2 billion mobile users on the planet, "we're clearly an important area," he said. Not all those users phone users, however, would be able to receive mobile ads. They must subscribe to a data service that enables the delivery of such content and a capable phone too, he said. Â