Advertising: GQ Hopes to Make the âGâ Stand for Generosity
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Burnishing the image of a brand or company by forging ties with a philanthropy or charity is becoming increasingly popular on Madison Avenue.
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Google's philanthropic arm on Thursday said it is taking aim at global warming, poverty, and pandemics with millions in cash and the Internet giant's global resources.
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General Motors' clever ad campaign comes up short.
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The trustees of the Springvale Public Library are seeking support for Future Access, a technology sponsorship program.  Local businesses and organizations may subscribe to support a public computer station for a four-year cycle and will be recognized for their donations.
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
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SYRACUSE, N.Y.  &#151; Richard Gere appears with his father, a longtime volunteer for the Meals on Wheels Association of America, in the organization's latest public service ads.
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Britain's Press Association (PA), a news  and information business, has created a trust to help protect  the group's editorial independence if its ownership structure  changes.
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By Anonymous  Otto UK, owner of the Freemans and Grattan mail-order catalogues, is to review its media account, estimated to be worth 1m.  Otto's business is currently split between Media Vest Manchester and Pure Media, which handle Grattan and Freemans respectively.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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Make sure your donation does what you want.
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Gulf Arab state Qatar has made a bid approach for J Sainsbury Plc, which newspapers said valued Britain's third-biggest supermarket group at about 12 billion pounds ($24.5 billion), including debt.
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A payday-lending trade group yesterday announced a $10 million television and print advertising campaign imploring consumers to "always use payday advances responsibly," and said members would give struggling borrowers extra time to pay their debts.
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This year retail marketing campaigns are helping shoppers give to charities.
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Planning a gift to charity can make a good thing even better.
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In a new advertising campaign, Visa USA is hoping to remind certain consumers that it can also be a little more exclusive.
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The BBC says it is 'not ashamed' of paying Sir Terry Wogan a fee for hosting the Children In Need charity gala.
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Gerald Ratner is set to table an improved bid of Â£350m for the UK operations of jewllery company Signet.