Search Marketing Sucks Budget from Traditional Media
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So says the new SEMPO &#8220;State of Search Engine Marketing 2006? report as summarized in MediaPost today:  SEMPO also found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to search where that money came from, the top answers included print [...]
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Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan?
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Even the most seasoned optimization experts hit roadblocks when it comes to marketing their web sites. When these issues arise, the most common way to deal with them is through the use of pay per click advertising. It is important to understand that search engine optimization has its limitations. With the introduction of Google&#8217;s Universal Search [...]
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Measuring time on page instead of hits is likely to hurt Google but help YouTube.
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Revenue-sharing has been a slow roller on Google's video-sharing site.
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Is Microsoft-served ads slowing down Web sites? Plus, what is Ask erasing, and what are the others keeping? And a 'Knight Rider' comeback and more.
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Many of the top Search Engines have posted their top searches of 2004. As many search engines revealed, World Wrestling Entertainment barely made some lists; others not at all.
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NEW YORK It&#39;ll come as no surprise to even the most casual industry observer that many marketers are shifting more of their ad dollars online. And perhaps even less surprising is that there are significant obstacles preventing an even greater flow of dollars to the Web.
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Found in the search marketing forums: What Does it Take to Get to the Top?; How Does Punctuation Effect SEO?; PPC Issue with Google Analytics; and more.
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Also: New business models make upgrading cheaper. See what people are saying on News.com Extra.
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For those long term search marketers who have been taking advantage of Yahoo&#8217;s generosity of allowing grandfathered bids below $.10 from campaigns which were carried over from Goto.com and Overture, those days are over.  According to an email sent to a Webmasterworld member, Yahoo will not be honoring the old Goto.com grandfathered $.01 and $.05 [...]
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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Also: Mobile office challenge finds monkeys are distracting. Read these stories and more from around the Web on News.com Extra.
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Google's switch to Universal Search has more than a few marketers awash with panic over loss of rankings.
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Big companies with huge budgets certainly make it more difficult for smaller search marketers to compete, but ingenuity and creativity can still provide a compelling competitive advantage regardless of budget constraints.
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Found in the search marketing forums: In-House SEM Ineffective? Give Me a Break; Realistic Expectations; Questions on PPC Copywriting; and more.
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Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more.