Advertising: Magazines Going to the Web to Get Students to Read
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A new initiative will deliver magazine subscriptions to college students via e-mail as a way to introduce them to a digital format that might stand up to print.
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Comic books, once considered junk literature, may finally be helping American teens get into college.
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A two-year research project on how to market the government on college campuses indicates that e-mails touting hot jobs and cool internships, along with other low-cost outreach activities, could increase interest among students in working for Uncle Sam.
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Media & professional: Online audio version of weekly magazine aims to meet needs of subscribers with no time to read.
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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A new feature allows users the chance to make the news.
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Internet-ready schools do little to protect kids from seemingly safe sites whose only reason to exist is invasive marketing aimed directly at young web surfers. These corporate-sponsored 'advergames' look interactive but the endgame is 'buy.'
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Is the newspaper publisher's interest in the online magazine a stab at building a pay product?
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Content-delivery network delivers contextually relevant ads to blogs and publisher sites.
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Harvard, Oxford and others also will go online in the first deal of its kind. By Nick Bunkley / The Detroit News. By the end of the decade, anyone around the world will have instant access to 7 million volumes
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Mainstream newspapers are up against dwindling circulation and shrinking advertising revenues, but college papers have become hot commodities.
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Read all about it in PDF A new online newsagent is hoping to galvanise the Irish publishing market by selling magazines online.â¦
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In this article you'll learn about several effective online marketing techniques (such as article writing for ezines, blogging, joint ventures, etc.) and how to implement them. By Terri Seymour. 0107
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Microsoft Corp.'s online advertising researchers will spend this year teaching computers to be smart about sticking ads into video clips, and to be even smarter about targeting ads to specific Web surfers.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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Here's a dream-come-true for Web addicts: college credit for watching YouTube.