In Foray Into TV, Google Is to Track Ad Audiences
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Google plans to announce a partnership with Nielsen to give advertisers a better snapshot of how many people are viewing television commercials on a second-by-second basis.
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.
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Ben Charny at MarketWatch reports that Google Audio did not secure enough radio airtime &#8220;for would-be advertisers to thoroughly test out the initiative.&#8221; Seems an analyst, Jordan Rohan, feels that this will lead to a delay which may take Google more time to reach a broader audience:  Until Google can strike a deal with CBS, or [...]
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The search leader is partnering with the TV audience measurement firm for its Google TV Ads.
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Nielsen to provide Google TV Ads customers with aggregate data on TV audience.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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The fact that some Super Bowl advertisers are also regulars on Google is evidence that Web advertising has come of age.
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Google will now host articles from four news agencies, setting the stage for the company to generate advertising revenue from Google News.
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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Top marketers are going digital to track the delivery of commercials into U.S. homes with a system some advocates say will revolutionize advertising the way product codes changed the selling of sliced bread.
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Google Inc. late on Monday launched a test service to search video from ABC , PBS, Fox News  and others -- throwing its hat into a market already being staked out by major rivals.
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Could recent deals signal the search engine's intent to eventually rival TV?
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Net search giant Google has launched a search service that lets people look for TV programmes.
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Move over, Google; Microsoft will provide display and contextual ads for the media's U.S. site.
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By Frank Ahrens, Washington Post Staff Writer  Google and AOL, which have made billions of dollars with text ads linked to search results, are now moving into video advertising, encroaching on lucrative territory dominated for more than half a century by television.
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Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co.