Disney says advertisers embrace TV shows on Web
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Walt Disney Co. executives on Thursday said advertisers and local affiliate television stations were embracing the concept of television shows on the Internet, and that the company aims to increase its reach into nontraditional viewing.
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By JAKE COYLE  NEW YORK - Ever conscious of a good trend, TV networks and advertisers are increasingly adopting the YouTube model of viewer-created content.
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For Web video, lunchtime has become the new prime time, and media companies have started responding in a meaningful way in terms of both content and advertising.
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The companyâs effort is intended to create online destinations for individual movies, television shows, bands, celebrities, games and other types of entertainment.
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Walt Disney Co. DIS.N posted a 24  percent rise in profit on Thursday as advertising gains at ESPN  and ABC television networks more than made up for a sharp  slowdown at Disney's movie studio.
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Prime-time ABC television shows  were viewed more than 11 million times on the Web in the first  month of a test by the Walt Disney Co  of whether  consumers will watch ads online if the shows are free.
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When it comes to advertising on the mobile Web, online retailers are treading carefully. But some say they have found enticing success from early marketing efforts.
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Buena Vista Television, the domestic television distribution division of The Walt Disney Company, has teamed up with internet TV firm Brightcove to publish online promotional content for its television programming.
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Shares of Walt Disney Co.DIS.N  rose 1.7 percent on Thursday, taking the entertainment  conglomerate toward one of its strongest weeks this year as its  troubled ABC television network showed unexpectedly strong  ratings.
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Prime-time ABC television shows  were viewed more than 11 million times on the Web in the first  month of a test by the Walt Disney Co. of whether consumers  will watch ads online if the shows are free.
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Ever conscious of a good trend, TV networks and advertisers are increasingly adopting the YouTube model of viewer-created content.
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A strong performance by Walt Disney's TV channels offsets weaker movie revenues, pushing fourth-quarter profits up by a quarter.
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Social  networking Web sites have fired up industry deal headlines the  past couple of years -- from News Corp.&#39;s ground-breaking  acquisition of MySpace to the recent purchases by the Walt  Disney Co. and Viacom Inc.&#39;s Logo network of Club Penguin and  DowneLink.com, respectively.
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Online video has long held the promise of a richer ad experience, and it is coming of age, as Web publishers churn out streaming video with an eye toward capturing more TV brand-advertising dollars.
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Children's cable TV channels owned  by Viacom Inc. and Disney Corp. have agreed to settle  allegations they violated federal advertising restrictions for  children's programing, U.S. regulators said on Thursday.
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Ad networks target online gamers as next big audience for product placements.
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Friday night was a good  one for Disney Channel and USA Network.