EA wants 'open gaming platform'
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Microsoft, Sony and Nintendo should abandon the console wars, says  a senior executive at Electronic Arts.
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Video game publisher Electronic Arts on Monday said it had signed an exclusive agreement with the National Football League and the marketing arm of its players&#39; union, giving EA the sole rights to put NFL players, stadiums and teams in its games.
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Electronic Arts (EA), the video and computer game publisher behind some of today&#8217;s most popular games, has announced its direct support for the Macintosh. The company will begin releasing Mac versions of some of its biggest games beginning in July.
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Computer games giant Electronic Arts signs exclusive agreements with the US National Football League.
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Electronic Arts is embarking on a project that entails trying to redefine video games for a new audience.
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Video game giant Electronic Arts says it wants to become the biggest entertainment firm in the world.
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See: needs to beef up to keep its grip on its flagship--and increasingly global--Electronic Arts business. And it's looking to make a deal with an agency network to do so, sources said.
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Gaming giant Electronic Arts will boost production of video games for mobile phones over the next nine months, bringing top-selling franchises &quot;Fifa Football&quot; and &quot;The Sims&quot; to handsets, the company said Thursday.
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The new unit at EA reveals a competitive move that may be anything but casual.
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Mobile communications company Nokia and game developer Electronic Arts have inked a collaboration deal that will see EA becoming a major supplier of games for Nokia mobile devices.
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Developers can add another mobile open-application development platform to the mix, this time from AOL.AOL announced on Monday that in the middle of the year it hopes to release a platform that developers can use to create applications that can run on any mobile phone. The platform will be open, so that developers can improve it as they like, said Jai Jaisimha, vice president of mobile product and technology development at AOL.The AOL Open Mobile Platform is based on technology that AOL acquired from a company called Airmedia last year. It requires an application on the mobile phone. The program, which is so small it&#39;s comparable in size to an average graphic, works in conjunction with back-end servers that take care of converting the application to the format the device requires.Currently, developers who want to write applications for mobile devices face a daunting task because they must customize their application for the various popular phone operating systems. &quot;So what this platform does is eliminate the need to learn all those different platforms because you can use a device agnostic markup language,&quot; said Jaisimha. The platform uses an XML-based markup language.Even phones that run the same operating system often have different requirements, however. The phone application from AOL already works on more than 150 handsets, and since the application is open, developers will be able to tweak it to work on any additional handsets, Jaisimha said.Developers will be able to use AOL services as part of their applications, but they don&#39;t have to. They also have the option to use AOL&#39;s advertising platform as a way to earn revenue from their programs.AOL&#39;s idea has benefits over some other platforms. For example, developers who write applications in the Symbian environment or who plan to write Android applications are limited to phones running those operating systems.But AOL isn&#39;t alone in its approach. Java Micro Edition, which runs on the majority of phones, was designed to allow developers to create Java applications that run on many phones. However, Java applications still often must also be tweaked for particular handsets. Plus, phone manufacturers must license JME from Sun if they intend to alter the program at all, which most do.AOL also faces competition in Yahoo, which recently released documentation that&#160;lets developers build mobile widgets. That means AOL will compete with it for developer attention.In addition, AOL faces the hurdle of distributing the handset application, a notable challenge because mobile users are typically disinclined to download anything onto their phones. Because the client is so small, developers can build it into their applications, so end-users could download the client along with the application, Jaisimha said. &quot;But we also certainly hope and expect that carriers and device manufacturers will integrate the platform into devices,&quot; he said.AOL is now entering into talks with developers who want to begin working on the platform immediately. It will otherwise keep developers up-to-date on the availability of the platform on its developer site .
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Electronic Arts Inc., the world's  biggest video game publisher, on Thursday began offering music  from its titles through Apple Inc.'s popular iTunes online  download store.
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Tycho:  Last year's iteration of Tiger Woods had a fairly serious glitch in multiplayer, in that the game could not be played in multiplayer mode.  Or, it worked sometimes, but there was no way to know how or when - what combination of dances and burning herbs would right this aloof mechanism.  It was most likely the rush of new owners securing tee-times on simulated links, but after a week of trying to use the product without success I decided that I had better things to do than try and contextualize EA's grave miscalculations.    The few times we were able to jump on and actually get in there were the kind of epic, unadulterated "guy fun" one sees lionized in hilarious summer comedies.  Golf as a sport (and as a videogame) has the strong undercurrent of shared misery that one usually finds only in dive bars.  The recently released demo for this year's product - on both PSN and XBL, now - recalled those moments to us, independent of the rage that bookended each round of powerfully communal spirit lodge golf.  This year's product has a huge focus on Gamernet, a kind of user created content initiative that will hopefully see them approach the performance of their online infrastructure with more conviction.     GameFace, their face making thing, has seen a significant jump this year as well - it can take pictures from your console's camera and create actual face geometry, and I understand that photos can even be uploaded online and then brought down on the console for processing.  We were able to get some pretty good results with the earlier versions of the tool, but this is very much appreciated.  Of course, in the wrong hands, every tool is a weapon.     Ubisoft is now saying that Haze is an exclusive exclusive for the PS3, and not one of them timed or partial exclusives one might see in the lesser houses.  Truly monogamous games are rare these days, and this is certainly a surprise, but this thing has been hopping back and forth for months.  There was even a leaked document that showed this "exclusive" being released a week later for PC and 360, though all traces of the document were soon obliterated.  Assassin's Creed was (as you'll recall) a PS3 exclusive as well.  For a week, at any rate.        I'm really excited for Haze, but I'm not sure if that's a universally held belief.  The writer made a good impression on me at E3 several years ago, and Free Radical makes a good impression on me whenever they make a videogame.  It's also a four player co-op experience with a unique, asymmetrical multiplayer proposition that you've probably read about.  But, as with Bioshock, I'm really in it for the story - and, also like Bioshock, I think anything that limits its potential audience is a serious mistake.
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Electronic Arts announced an exclusive licensing relationships with the National Football League and PLAYERS INC to develop, publish and distribute interactive football games.
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Electronic Arts plans to release the much-anticipated new game on several platforms at the same time, including the Mac.Photos: Following the evolution of 'Spore'
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Electronic Arts announced today that it has signed a five-year exclusive licensing deal with the National Football League and the NFL players association, giving EA the exclusive rights to the NFL teams, stadiums and players for use in its football
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Open-Xchange plans to embed the MySQL database in its opens-source server.