Advertising: Shift Away From Ad-Free Has a Price
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Children who visit Webkinz.com, the popular virtual world for children who buy Webkinz stuffed animals, may also see advertisements on the site.
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Ads and adware have a new way to get on your computer--through files that appear to be music and video.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
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The TV networks have begun to put programs on the Web. The selections are crisp, clear, legal and free. But there arenât many choices, and they donât stay on the Web long enough.
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Doesn't want your money You knew this was coming. Weeks after it paid $100 million for news-feed management company Feedburner, Google has removed all price tags from the company's services. That's right: Bloggers, podcasters, and other publishers can now use Feedburner's "PRO" tools - TotalStats and MyBrand - without paying a penny.â¦
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Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
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You might not be able to morph your wallpaper just yet, but digital ink is already threatening to make big changes in the way we experience advertising. By Rachel Metz.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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By Hiawatha Bray, The Boston Globe  May 26--Stung by the backlash against increased royalties charged to  Internet broadcasters, the music industry this week offered to give small  online broadcasters a break.
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Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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The evidence that Web advertising has come of age is mounting, as Google, Yahoo and others reap the rewards of advertising generated by search terms.
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Search giant argues Viacom's agreement to shift its ads from DoubleClick to Redmond's ad platform shows online ad competition concerns are unfounded. Microsoft, naturally, disagrees.