Yahoo opens access to ad system APIs
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(InfoWorld) - Yahoo is making APIs available for external developers so that they can build tools and applications for its new Panama search advertising platform. The APIs, available under the Yahoo Search Marketing Commercial API Program, are available to anyone but are designed primarily for Yahoo search advertisers, ad agencies, search marketing consultants, and commercial application developers, Yahoo said Monday. Yahoo wants these companies to develop complementary tools and applications that will enhance their use and their clients' use of Panama for tasks like designing, deploying, tracking, managing, and refining search marketing campaigns. Yahoo has high hopes that Panama will help boost revenue from search engine advertising, a market dominated by rival Google. Yahoo maintains that Panama significantly improves on its ability to match ads to search queries and is convinced that this improved targeting will increase the number of times users click on its search engine pay-per-click ads. While ad-serving enhancements are certainly important for Yahoo to improve its position against Google, Panama doesn't directly address the other big component of search wars: user popularity. Google still draws significantly more users to its search engines than Yahoo does, so Google's ads are seen by more people and as such are more likely to get clicked on. For example, in April, U.S. users ran almost half of all queries through Google's search engines, while Yahoo processed almost 27 percent, according to comScore Networks. In total numbers, this means that Google had 3.6 billion queries on its search engines and Yahoo had 2 billion. Thus, in addition to improving its ad system, Yahoo needs to cut that popularity gap if it wants to significantly raise its search ad revenue. Different levels of access to the Panama APIs exist, both free and fee-based. More details are on the program's Web site.
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The British firm Openads is offering website operators an alternative to giant online ad firms accused of imperiling privacy by amassing data about people&#39;s Internet activities.
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Some new features may give Yahoo! shareholders reason to shout.
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Yahoo may soon launch OpenID, a Web standard that relieves people of the need to remember multiple passwords to log into different Web sites.
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Yahoo is preparing to stake its claim to a key part of the burgeoning search engine business with a desktop search tool that makes it easier to find information on the hard drives of personal computers.
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Yahoo will announce new tools for online advertising that could pull the company ahead in the race to better tailor online advertisements to the people most likely to buy.
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Internet company Yahoo announced yesterday that it is at work on a desktop search product. The offering would allow people to search their own PCs as easily as they can currently search the internet.
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Yahoo Inc. is adding local traffic information to its maps service, including roadwork and accident reports as well as the approximate speed at which traffic is proceeding along specific roads.
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More competition courtesy of the proposed Microsoft-Yahoo! combo?
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This morning Yahoo! announced that its new search marketing platform, Yahoo Search Marketing &#8216;Panama&#8217;, is now available to advertisers that wish to open a new Yahoo! sponsored search account.   U.S. based accounts can now sign up online to begin marketing products through Yahoo!&#8217;s completely redesigned system. Previously, the system was only open to Yahoo!&#8217;s [...]
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Adobe Systems Inc. ADBE.O and  Yahoo Inc. YHOO.O on Monday said they have signed a deal to  combine Adobe services, like its widely used document-sharing  program, with Yahoo's Web search functions.
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Recently uncovered code on the Flickr website hints at Yahoo's plans to support OpenID, the identity system which would allow users to manage their logins for all Yahoo properties -- as well as other services such as LinkedIn and MySpace -- from one central, secure location.
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Yahoo Inc  announced on  Wednesday an exclusive partnership with Bebo to manage display  advertising on the social networking Web site in Britain and  Ireland, giving it access to more than 11 million sought-after  users.
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A new Yahoo service called Pipes will let regular users mix different RSS and Atom feeds and create data "mashups."