EA to take on film and TV giants
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Video game giant Electronic Arts says it wants to become the biggest entertainment firm in the world.
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Software and snowflakes will have starring roles in next week's Wall Street epic.
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A combination of video gaming and memory technology could transform the industry.
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With a long list of credits for blockbuster movies and hit TV shows under his belt, Hollywood producer Jerry Bruckheimer is branching into video games.
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Games, gear, and graphics will have starring roles in next week's Wall Street epic.
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Game publisher Electronic Arts Inc. announced yesterday that it has inked deals with two ad companies that will stream live advertising into its games.
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The executive who had been overseeing the Xbox video game division for Microsoft Corp. is defecting to Electronic Arts Inc., where he will oversee EA's lucrative sports division.
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The video game industry has a lot in common with the movie business, in that both industries bank heavily on special effects, big releases and even glamour.
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Two video games developed with director Steven Spielberg are set to be shown off at the E3 conference.
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Video-games publisher Electronic Arts plans to significantly boost its support for Nintendo's Wii game console. In a company earnings report, EA's chief executive, Larry Probst, noted that in the year ahead, the publisher would build on its efforts with the Xbox 360 and the PlayStation 3, but the largest boost would be for the Wii.
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Shares of Electronic Arts Inc., the country's largest video-game publisher, climbed Tuesday on news that it has gained exclusive rights to use NFL teams and players in its video games.
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Gaming giant Electronic Arts will boost production of video games for mobile phones over the next nine months, bringing top-selling franchises &quot;Fifa Football&quot; and &quot;The Sims&quot; to handsets, the company said Thursday.
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Rupert Murdoch's News Corp is eyeing a move into the video games market, the Financial Times says.
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The fight for the next big  entertainment market is shifting from the couch to the car, but  analysts say ambitious media companies aiming to roll out video  for automobiles face licensing and regulatory hurdles.
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John Riccitiello will become the new CEO of Electronic Arts, the company he left in 2004 to join a venture capital firm, EA announced Monday.
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A brand is transformed on the silver screen.
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Microsoft Corp.'s XBox video game system will team up with software maker Electronic Arts Inc. to stage an online Interactive World Cup tournament later this year, the companies announced Thursday.