Marketing execs eye &#39;Oprah&#39; giveaway
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Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season.
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Chat show queen Oprah Winfrey celebrated the opening of her 19th season on US TV today by surprising each of her 276 audience members with a new car.
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A product named Egyptian Magic, sold mainly by word of mouth, attracts celebrities.
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Tickets to a fundraiser for Bennett College featuring Oprah Winfrey and Maya Angelou sold fast in the first day of public sale.
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Some advertising executives think point-of-purchase advertising may yield the highest increase in sales.
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DETROIT -- ''The Oprah Winfrey Show&quot; was the best advertising an estimated $8 million could buy for the launch of the Pontiac G6 sedan.
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Join Oprah's book club for the reading fun, and invest with the author's proteges.
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Oprah Winfrey didn't have to think twice when she was asked to host this year's Nobel Peace Prize Concert with Tom Cruise.
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Daytime television queen Oprah Winfrey is getting her very own TV channel.
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The world is awash in awards (say that three times fast, I dare you). Companies, media outlets, professional associations, even internal departments â everyoneâs got a little slice of recognition to parcel out. With this wanton proliferation of prizes, many awards start to feel like marketing-driven publicity stunts with little beef behind them.
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Renowned television talk-show hostess Oprah Winfrey has been selected to determine a man&#39;s fate in a murder trial in Chicago.
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General Motors gave away $7.7 million worth of Pontiac G6s -- 276 of them -- Monday during the season-opening Oprah Winfrey show. The public relations value for the automaker may be incalculable.
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Tom Cruise and Oprah Winfrey will continue the tradition of bringing a superstar shine to dark December nights in Norway, when the pair hosts the annual Nobel Peace Prize Concert on Saturday.
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Discovery Communications Inc. will launch a joint-venture partnership with Oprah Winfrey in the second half of next year called Own -- the Oprah Winfrey Network -- combining her television show and Web site with Discovery's Health Channel, the company announced today.
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Influential U.S. television talk show host Oprah Winfrey on Wednesday chose a spiritual self-help book, "A New Earth" by German native Eckhart Tolle, as her next book club selection.
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&#39;&#39;The Oprah Winfrey Show&quot; was the best advertising an estimated $8 million could buy for the launch of the Pontiac G6 sedan.
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In preparation for CES 2008, which kicks off in Las Vegas on Sunday, we have decided to give away a number of products that have been gathering dust around the office. All you need to do to win is come up with a good question.