Product Placement on Reality TV Seems Somehow More Realistic
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It is typically easier to weave a product into an episode of a reality show like âAmerican Idolâ than into a scripted series like âGreyâs Anatomyâ or âTwo and a Half Men.â
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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The cholesterol drug Vytorin became known for its commercials showing people who look oddly similar to foods like tacos and banana cream pie. But now Vytorin is getting attention that is anything but funny.
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I wonder if companies get a discount for product placement when they&#39;re being parodied by underwater creatures. That would explain why &quot;Shark Tale&quot; is packed to the gills with so many of these ads.
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You may think that a genuine interest in consumer health prompts food companies to market products that claim to reduce the risk of heart disease or cancer or help people lose weight.
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Reality TV turns nobodies into stars. Spoof Internet music videos garner millions of viewers.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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A deal with an advertising agency shows TiVo making some fancy moves.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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In the midst of the rise of the reality makeover show, recent statistics have shown that U.S. teenagers are increasingly turning to adult cosmetic procedures such as Botox injections and liposuction.
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Television networks are learning a  harsh lesson in reality -- too many reality shows are a  turn-off for viewers.
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When MTV gets around to playing video clips nowadays, as opposed to reality shows or visits to celebrities, itÂs a strange coalition of niches.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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Product demonstrations have long been a mainstay of advertising, and Web sites are increasingly offering sponsored demonstrations of productsÂ longevity, strength and power.
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Glimpses of advertising are now being tallied down to the second.
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Are people deciding to get plastic surgery based on TV reality shows? A new study says yes, but the tube is only part of the picture.
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By DAVID BAUDER NEW YORK - Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.