Coors pulls ad that touts low-carb edge in taste
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Adolph Coors Co. has pulled television advertisements touting its low-carb beer, Aspen Edge, after Anheuser-Busch, maker of the leading low-carb beer, Michelob Ultra, claimed the ads were misleading and made
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Its new ad campaign may not be focused on the right people.
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Calling all rehabbing starlets: Jean-Marc Houmard of Indochine has cordoned off a significant section of his beverage menu for nonalcoholic drinks.
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MONTREAL -- Molson Inc. and Adolph Coors Co. are sweetening their brewery merger plan with a special dividend to Molson shareholders worth $381 million.
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The biggest U.S. weight loss companies  are taking aim at the low-carb diet craze with new programs,  products and marketing campaigns they hope will boost  membership rolls and revitalize sales.
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The National Association for Stock Car Auto Racing (NASCAR) on Nov. 10 said it&#39;s lifting its decades-long, self-imposed ban on liquor sponsorships.
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The campaign for Colorado's open Senate seat has quickly turned ugly since last month's primary, with TV attack ads focusing on an unusual issue for both Republican Peter Coors and Democrat Ken Salazar: the environment.
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After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.
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OTTAWA -- A hardline government stand on carbohydrate claims for new Canadian food labels has prompted a sharp retort from the purveyors of the Atkins low-carb diet.
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Moving to address growing concerns about childhood obesity and unhealthful eating habits, Kraft Foods Inc. will announce Wednesday that it is going to curb its advertising of many popular snack food items to children under 12.
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
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The low-carbohydrate American beer Miller Lite, which is locked in a bitter brand war with its rival Bud Lite, was the star performer for SABMiller, helping the brewer to a 28% rise in half-year underlying operating profits.
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Fruit-infused water and Gatorade -- not vodka and whiskey -- were the inhalants offered at the Manhattan debut of a controversial new device that lets drinkers take vaporized shots of alcohol, and opponents want to make sure the machines stay liquor-free.
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Â· Alcohol Concern calls for watershed on commercials Â· Report says publicity sways children's intake
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Molson Inc. and Adolph Coors Co. said on Thursday they will again sweeten the merger deal between the Canadian and U.S. brewers and delay shareholder votes on the plan.
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The company behind the Atkins Diet on Friday shrugged off a recent decline in interest in low-carb diets as a seasonal blip, and its marketing chief said consumers
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Proclaiming an end to the low-carb diet craze, U.S. weight loss companies are launching a marketing blitz aimed at winning over consumers resolved to shed flab once and for all in the New Year.