Advertising: You, Too, Can Grace a National Magazineâs Cover
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Wired magazine, in partnership with Xerox, invited subscribers to upload their photographs to Wired.com. The first 5,000 who did so are now the cover art.
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A new branding campaign by The Wall Street Journal hopes to attract women and younger consumers.
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Hoping to break out of a conservative crouch that executives believe has limited its name recognition, Nationwide Insurance will feature former hip-hop star M.C. Hammer next year in new spots within TM Advertising's "Life comes at you fast" campaign.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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The success of a start-up magazine rests on many factors, not the least of which is a catchy name.
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At least one mainstream publisher is so attracted by the recent success of people publishing themselves that the company is partnering with a self-publishing outfit.
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Can two new ad campaigns save the struggling apparel chain?
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).
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In a new advertising campaign, Visa USA is hoping to remind certain consumers that it can also be a little more exclusive.
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The nation's book publishers like "The View."
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Ad costs hit bottom line but subscriptions grow.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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An advertising agency for a California winery recently bought space in a magazine where few (if any) ads have gone before.
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Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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A campaign for sunglasses carries a theme â âNever hideâ â that seems counterintuitive when you consider the product.
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A promotion between Turner Classic Movies and Architectural Digest magazine is an effort to broaden traditional mediaÂs reach in the face of a new media landscape.