Advertising: The Search for Life in Yet Another Ghost Brand
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Owners of many forlorn brands are selling or licensing them in the hopes of reviving them through advertising, price promotions and public relations.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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Is there anything left in the world that hasn't been defaced by a corporate logo or cheapened by a vulgar sales pitch? Maybe, but it's getting harder to find. Commentary by Tony Long.
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Early Internet entrepreneurs envisioned a day when consumers would devour short bites of entertainment on their computer screens delivered over the Internet by fat broadband pipes. When the companies failed, executives blamed it on ...
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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Video game maker needs to work on its brand management.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Comment is free: Hadley Freeman: Celebrity endorsements are carefully managed to exploit both brands: but the Spice Girls and Tesco?
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
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A startup claims to read people's minds while they view ads.
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Some spectacular companies are hiding in an unlikely place.
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Probing the depths of spending psychology.
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How a ââpremiumââ brand manages the dance with the mass market.
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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Sure, there are more brands than ever. But their value is plummeting as consumer loyalty evaporates. Who's to blame? A new breed of hyperinformed superconsumers. By James Surowiecki from Wired magazine.
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Trendy unofficial marketing has professionals puzzling over whether to quash or harness the pretenders.
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A brand is transformed on the silver screen.