Copyright Law: What Search Marketers Should Know
455667
Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures.
732524
More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
104942
We tried to use search marketing to promote a movie with a limited time frame and zero dollars. Share the lessons learned.
394936
Search Engine Journal is pleased to announce that we have a new contributor who will be covering search oriented marketing and news centering around viral and social media platforms, John Boyle. John is the author of the SocialNext blog, where he covers &#8220;the next generation of marketing via viral video and social networks like MySpace.&#8221; Based in [...]
456177
So says the new SEMPO &#8220;State of Search Engine Marketing 2006? report as summarized in MediaPost today:  SEMPO also found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to search where that money came from, the top answers included print [...]
505422
Detlev Johnson of Search Return hosted this session, and its speaker Shari Thurow, on the basics of search engine design and optimization.  This is a must-attend session for businesses entering the search engine marketing world or those intending to redesign a site or enter the SEO market.    Search engine friendly design takes elements of search [...]
631711
The U.S. Supreme Court will hear arguments March 29th on whether companies that provide peer-to-peer software violate copyright laws if their users commit copyright infringement.
584186
If you use the Internet, you use search engines. And if you use search engines, chances are that one time or another you&#8217;ve clicked on a paid search advertisement.  Sure, helping the search engine monetize itself and perhaps purchasing from an advertiser helps all parties involved, but wouldn&#8217;t it feel better to help a little [...]
697378
Rand Fishkin of SEOmoz had the chance to pose a question to representatives of the major search engines which has been on the minds of many within the industry; &#8220;how do the engines feel about pay-per-post services on blogs, where advertisers can buy links and product reviews?&#8221; The responses, as Rand reports, were surprising: Yahoo&#8217;s Tim Converse [...]
570358
Industry groups are looking for a way around controversial copyright proposal.
461094
Google has won a patent regarding the design of it's search pages, although don't expect a rush of infringement lawsuits. This patent and over seven million others will be searchable through Google Patent Search, also announced Thursday.
734280
In this era of high-speed Internet access, the back-to-school season features college students streaming back into their broadband-wired dormitory rooms, booting up their computers and letting gigabytes of digital tunes flow like a waterfall -- and for many students, the question of whether the downloading violates copyright laws plays second fiddle. However, a legal, affordable alternative has a chance to thrive in this potentially huge market, or at least that's what the digital music business and the universities are hoping.
174646
A battle over copyright infringement on the Internet heats up. No, not over music. Over the classic 'Gone With the Wind.'
67114
College students around the country start groups to teach their peers about copyright law and how Hollywood and record companies abuse it. To fight vacant stares, they frame the issue like this: Save the iPod. By Katie Dean.
414466
U.S. copyright officials say legislators should amend the law so firms that profit from others' infringement of copyright materials can be held liable for their actions. Tech companies and digital-rights activists say proposed changes go too far. By Katie Dean.
171856
Search patterns provide a surprising window into the minds of buyers and sellers in the current unsettled market
196154
Google Adwords And The Lost Art Of Copywriting  Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet. An entire industry, loosely known as "Search Engine Marketing" (SEM for short) has grown up to support this ...