Video Game Makers Go Hollywood. Uh-Oh.
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Seeking to establish the medium as a mass market form of entertainment instead of a niche technology, the game industry has taken the playbook of the movie business.
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Video game developers,  eager to please all consumers, are increasingly including  features that let gamers play with or against their friends.
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Viacom Inc's MTV and award-winning  television and film producer Jerry Bruckheimer will launch a  video game development studio, marrying Hollywood and  technology in what has been historically an uneasy alliance.
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The anticipated release of Halo 2 is the latest and perhaps the best indication of how the blockbuster mentality of Hollywood has pervaded the videogame industry.
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As millions buy increasingly powerful cell phones, many companies are racing to develop video games to take advantage of the newfound portability.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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Viacom Inc's MTV and award-winning television and film producer Jerry Bruckheimer will launch a video game development studio, marrying Hollywood and technology in what has been historically an uneasy alliance.
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Electronic Arts seems to be stuck in another time and place.
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A combination of video gaming and memory technology could transform the industry.
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Hollywood&#039;s love affair with video  games has blossomed again this summer with tie-ins to &quot;Cars,&quot;  &quot;The DaVinci Code&quot; and other movies, but as in past years, the  union has not always been fruitful.
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Video games, often maligned as  having little or no redeeming value, are becoming a way for  firefighters, soldiers, currency traders and college  administrators to hone their skills.
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As video games take on an ever slicker, more cinematic feel, developers are increasingly turning to cartoon actors, movie-trailer announcers and even film stars to read the lines.
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The video game industry's annual showcase is saying goodbye to scantily clad booth babes, extravagant multimillion dollar exhibits, blaring lights and pounding music. Celebrity appearances from the likes of Paris Hilton or Snoop Dogg are a thing of the past, too.
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Rock Band and Guitar Hero are the video game industry's new rock stars.
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Some video-game veterans plan to announce the formation of a new publisher that they hope will act as the equivalent of an independent film company for small game developers.
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Holiday season in the video game industry is the equivalent of television's sweeps week, which perhaps is why new reports painting game designers as 21st century-style Dickensian factory laborers are proving especially noteworthy.
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Valve Software is experimenting with a model that could substantially transform the video game business.