Study: Yahoo benefits from search ad system
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InfoWorld - People are clicking more often on ads served up by Yahoo Inc.&#39;s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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With its release of a search toolbar specifically designed for Firefox, Yahoo (Nasdaq: YHOO) seems to have conferred a stamp of credibility on the upstart Web browser.
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Internet company Yahoo announced yesterday that it is at work on a desktop search product. The offering would allow people to search their own PCs as easily as they can currently search the internet.
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Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
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When computer users hunt for information on the Internet, they typically turn to Google or Yahoo. When analysts working for US intelligence look for documents and data stored on computers
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We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
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Late last week, Yahoo! Inc. said it will begin testing a new desktop search engine in early January, with the hope of extending its search engine&#39;s reach, thereby contributing added, incremental paid search revenue.
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It seems that some Yahoo advertisers are having problems with the new Yahoo Search Marketing&#8217;s bulk upload feature and user accounts becoming deactivated. Florian Reichling writes about his experiences at SEMpunch. Florian used Yahoo&#8217;s bulk upload function and his entire account was disabled and could not be brought back online. It turns out a system glitch due to [...]
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(InfoWorld) - People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic. The click-through rate on Yahoo's search ads increased 5 percent in the week ending Feb. 11 and 9 percent in the week ending Feb. 18, both compared with the week ending Feb. 4, comScore said Monday. The new ranking system went live in the U.S. on Feb. 5. ComScore defines click-through rate as the total number of clicks people make on search-engine ads divided by total search queries. Yahoo's new system assigns rank to pay-per-click search ads by taking into consideration the advertisers' bid amounts plus the ads' relevance to the search query. Previously, Yahoo ranked ads solely based on the amount bid. The new ranking system is part of Yahoo's new search advertising platform, called Panama, which also has a campaign management tool for advertisers that was launched previously. Yahoo has high hopes that Panama will boost its search ad business and allow it to compete better with Google Inc., which has built its empire selling this type of ad. In this model, advertisers choose search query keywords that will trigger the appearance of their ads. The advertisers offer to pay a fee of their choosing whenever a search engine user clicks on their ad, thus the bidding nature of the model. Yahoo's financial performance in the past year has been lackluster, compared with Google's consistently stellar one, and Yahoo executives have acknowledged that their search ad business has been a weak link.
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Yahoo is making APIs available to developers who want to build applications for its new Panama search ad platform.
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San Francisco, October 5: Yahoo Inc, which is in a fierce market battle with Web search leader Google Inc, late on Monday rolled out a test version of its search service that helps users personalize results.
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Microsoft's $44 billion bid for Yahoo translates into nearly $1,200 for each unique monthly visitor to Yahoo's web sites. You want more metrics? We got 'em. Get your red-hot data here!
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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SEARCH outfit Yahoo! has splashed out on an email software company that develops software technology that allows users to quickly search through mails and attachments.
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NEW YORK -- Only 1 in 6 users of Internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.
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In a study, the now-public search engine out-ranks Yahoo, others in customer satisfaction. August 23, 2004 -- A new study says that Americans are increasingly satisfied by the results hauled in by their online
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After letting investors down for several quarters, Yahoo reported better than expected earnings boosted by a years-long project to improve its search advertising system.