Google to use Nielsen to track ads
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Google has partnered with Nielsen to broaden the TV viewership information it provides to participants in its Google TV Ads program.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Blog: The company now has 56 percent search market share in the U.S., according to Nielsen/NetRatings.
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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The search leader is partnering with the TV audience measurement firm for its Google TV Ads.
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Google Inc  and television ratings company Nielsen will announce a multi-year deal on Wednesday to provide demographic data to Google's system for selling television advertising.
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Google has begun testing its radio ad service with a small group of selected advertisers, confirming reports from last month which said the company had begun to hire a sales team and was preparing to launch by the end of the year.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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Google Inc. on Friday will join the crowded field of services registering Web site addresses in a move aimed at encouraging more usage of the online search leader's free software products.
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Nielsen Business Media announced today that its top web sites, including  HollywoodReporter.com, Billboard.com, Adweek.com, and  Backstage.com, have been mobilized using the mdog.com technology  platform.
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Google Inc. said on Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.
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Cellphones are becoming ubiquitous and the Nielsen Company, the longtime monitor of television consumption, wants in.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.
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Nielsen Media Research launched on Thursday a U.S. ratings service that tracks how many people watch TV commercials, potentially creating a new standard for how the industry buys and sells advertising time.
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Google Inc  will supply  eBay Inc  with Web search advertising outside the  United States, and the two will join forces on "click-to-call"  ads that link online shoppers to customer service operators,  the companies said on Monday.
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Tools for Online Tracking  In order to determine which advertising and marketing efforts are effective you must have ways to measure the results of those efforts. Alerts and instant notifications can be instrumental in monitoring search engine position, trademarked terms, monitoring competitors and staying abreast of online occurrences. And, of course, ...
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Google Inc, the world's Web search  leader, told U.S. Senate lawmakers on Thursday the company is  pursuing new technologies to protect the privacy of Internet  users as it seeks to acquire advertising company DoubleClick  Inc.