TiVo Debuts Ad Placement Service
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TiVo has long been looking for ways to keep advertisers happy, and a new service introduced Tuesday is no exception. Companies will now be able to insert their ads to the TV series of their choice, or across multiple programs or a specific genre.
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Beginning in March, a static pop-up ad, or "billboard," will spring up as TiVo users skip through an ad - perhaps a logo for an advertiser, plus a message encouraging viewers to check out a new car or enter a contest.
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TiVo Inc., maker of television recording technology, on Monday said it has started shipping "TiVoToGo," a service upgrade that allows some subscribers to view recorded programs on a computer or laptop.
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TiVo continues to work on giving advertisers clearer information on its users' DVR viewing patterns by partnering with Chicago-based market analytics firm Information Resources on two new services.
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Marketers will spend an estimated $1.6 million for a 30-second spot during the program, and many are planning to run ads previously unseen by consumers.
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Philips is preparing a digital video recording system called Personal TV Channel, which could be seen as a competitor to TiVo. The cost of the service will be offset by its advertising features, which allow commercials in programs to be replaced by ones more relevant to what a consumer may be interested in.
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By David Lieberman  NEW YORK-- TiVo and Amazon will unveil today a service that lets customers buy and download movies and TV shows to their TiVo DVR for viewing on their TVs -- one-upping rivals offering such downloads only to computers.
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DirecTV Group Inc.  on Thursday debuted its first digital video recorder with technology from another News Corp.  division, raising questions about the strength of its relationship with digital video recording pioneer TiVo.
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Amazon.com Inc. launched on Wednesday  a service that lets users watch video purchased on the Internet  and sent to a home television hooked up to a TiVo set-top box.
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NEW YORK, March 7  - Amazon.com Inc. launched on  Wednesday a service that lets users watch video purchased on  the Internet and sent to a home television hooked up to a TiVo  set-top box.
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Nielsen Media Research launched on Thursday a U.S. ratings service that tracks how many people watch TV commercials, potentially creating a new standard for how the industry buys and sells advertising time.
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Amazon.com Inc. and TiVo Inc. will begin testing on Wednesday a service that lets users watch videos rented or bought over the Internet directly on televisions, as part of a trend to link personal computers and TVs.
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Amazon.com Inc. launched on Wednesday a service that lets users watch video purchased on the Internet and sent to a home television hooked up to a TiVo set-top box.
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vSocial, Inc. today announced the availability of ProPublisher, a  turnkey hosted service providing a simple to use, yet full featured  solution for creating, distributing and monetizing branded Internet  video channels and microsites.
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Over six months after Comcast set-top boxes utilizing TiVo's software debuted at CES, the cable giant has officially certified the platform for deployment to customers. The companies originally announced a deal to work together in March 2005.
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After a nearly three-year delay, Comcast just today has begun to market the TiVo upgrade for its Motorola boxes to customers in Boston.
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LOS ANGELES  - Before deleting that  television show you just watched courtesy of TiVo, you'll be  given the option to view a commercial, the latest in a series  of enhancements the DVR pioneer will launch in an effort to  profit from the proliferation of ad-skipping.