Sony debuts console to challenge Nintendo
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Sony Corp, the world&#39;s second-biggest consumer electronics maker, takes on rival Nintendo Co with the introduction of a hand-held game console to revive flagging profit at its games unit.
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Sony Corp. will release its  long-awaited PSP portable video game system on March 24 in  North America, it said on Thursday, challenging Nintendo's more  than 15-year dominance of the handheld video game market with  its Game Boy and DS handhelds.
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Sony Computer Entertainment, the game unit of Sony, will roll out worldwide a new, smaller version of the PlayStation 2 game console from the start of November, company President Ken Kutaragi said.
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Slightly stripped game console to appear just ahead of Sony's PlayStation 3.
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Strong sales and lower production costs should boost Sony's take on game console, exec says.
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The fight for the top of the portable gaming mountain has begun in earnest in Japan. Following up Nintendo&#39;s highly anticipated DS launch, Sony has launched their version of a portable gaming system, the PSP.
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Nintendo's Wii is a disruptive technology. Can Sony adapt?
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Retailer's Japanese arm posts product page for hotly anticipated game console.
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CULVER CITY, California  - Sony Corp  will  launch a lighter, slimmer model of its PlayStation Portable  handheld video game console in September for about $170, the  company said on Wednesday.
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After months of speculation, Sony had good news for gamers yesterday when it revealed that its new handheld game console will go on sale for 19,800 yen (Â£100), cheaper than many analysts predicted.
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It is said that one of the hottest gadgets of 2005 will be the new PlayStation Portable console from Sony. The hottest competitor of the PSP will be Nintendo&#39;s DS.
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Junko Furusawa, left, and Daisuke Nakata, both PR staffs of Sony Computer Entertainment, Inc., display how to compete racing game with Sony PlayStation Portable in Tokyo Tuesday, Dec. 21, 2004.
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The game console is expected to appeal to a wider variety of consumers.
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Rival Sony began its worldwide assault yesterday by launching a new handheld console, PlayStation Portable, in game-crazy Japan. Sony aims to seek and destroy GameBoy and its maker Nintendo&#39;s $5billion hold
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Gaming console giants Nintendo and Sony are enabling music and video playback on their popular gaming devices in an effort to dominate the lucrative market, expected to account for sales of $2 billion in the United States this year.
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The game-console war is officially under way with the sold-out launches of Sony's PlayStation 3 and Nintendo's Wii, but there are still a lot of battles to fight &#151; and dragons to slay.
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Japan's Nintendo Co. Ltd. struck the  first blow in what is set to be an all-out war with Sony Corp.  for the lucrative handheld game console market, aggressively  pricing its new dual-screen model at $149.99 and setting its  U.S. launch date for Nov. 21.