Jobs Returns to His Mac Roots With a Thin, Ultralight Laptop
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Appleâs Steven P. Jobs introduced an elegant new MacBook, and is betting he can mimic his digital music success with movies.
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Steve Jobs kicks off Macworld 2008 with the announcement of "the world's thinnest notebook," updates to the iPhone, and more.
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Mac OS X âLeopard is powerful, polished and carefully conceived. Happy surprises, and very few disappointments, lie around every corner. This Leopard has more than 300 new spots â and most of them are bright ones,â declares David Pogue (New York Times). He points, for example, to two âroutine-changingâ features. Time Machine, which offers âthe shortest setup of any backup system in history.â And Quick Look, which lets you âview the contents of a documentâs icon at full size, right at the desktop, without having to open the program that created it.â Pogue says âitâs fantastic.â
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The world's thinnest notebook Macworld Expo For once the rumour mills were right. "There's something in the air," said Steve Jobs. And then he hit us with the MacBook Air. Itâs aluminium, has black keys, is super, super thin, and Steve held it easily with his fingertips.â¦
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Processors specially developed by Intel for Apple's new MacBook Air laptop will soon be used by other PC vendors in systems, possibly creating competition for what Apple calls the world's lightest and thinnest notebook.
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Apple chief executive Steve Jobs took the wraps off a super-slim new laptop, unveiling a personal computer less than an inch thick that turns on the moment itâs opened.
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CEO Steve Jobs uses his Macworld keynote speech to introduce an ultraportable notebook, a movie rental service, and a bevy of new features for its iPhone, iPod Touch, and Apple TV.
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Apple today introduced the worldâs thinnest notebook: MacBook Air. It measures an unprecedented 0.16 inches at its thinnest point while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks. In addition to a stunning 13.3-inch LED-backlit widescreen display, MacBook Air offers a full-size and backlit keyboard, a built-in iSight video camera for video conferencing, and a spacious trackpad with multi-touch gesture support, letting users pinch, rotate and swipe. The new notebook is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and it includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1. Starting at just $1,799, MacBook Air begins shipping in two weeks.
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SAN FRANCISCO - Apple introduced online movie rentals and the MacBook Air, a laptop small enough to fit in an manila envelope. The three-pound laptop is the "world's thinnest," Apple CEO Steve Jobs said Tuesday at the annual Macworld conference. Jobs also touted new entertainment initiatives and an upgrade to Apple TV in his much-anticipated speech.
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By C.S. Lee  DEAR Editor,  THE other day, I read an interesting interview with Microsoft's Bill Gates.  One of the things he mentioned was the introduction of a light- weight computer that children can bring to school to replace heavy textbooks.
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âThe phone is so sleek and thin,â reports David Pogue (New York Times) in his review of iPhone, that âit makes Treos and Blackberrys look obese.â And the software transcends. âItâs fast, beautiful, menu-free, and dead simple to operate.â If you need âto answer a call, you can tap Answer on the screen, or pinch the microscopic microphone bulge on the white earbud cord. Either way, music or video playback pauses until you hang up.â As for email, itâs âfantastic. Incoming messages are fully formatted, complete with graphics; you can even open (but not edit) Word, Excel and PDF documents.â And âthe Web browser,â he points out, âis the real dazzler.â No âstripped down, claustrophobic My First Cellphone Browser; you get full Web layouts, fonts and all, shrunk to fit the screen. You scroll with a fingertip â much faster than scroll bars. You can double-tap to enlarge a block of text for reading, or rotate the screen 90 degrees, which rotates and magnifies the image to fill the wider view.â In short, Pogue calls the iPhone, âthe most sophisticated, outlook-changing piece of electronics to come along in years.â
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Processors specially developed by Intel for&#160;Apple&#39;s new MacBook Air laptop&#160;will soon be used by other PC vendors in systems, possibly creating competition for what Apple calls the world&#39;s lightest and thinnest notebook.Two PC makers will use the miniaturized Intel Core 2 Duo processors used by Apple in MacBook Air, said a source familiar with Intel&#39;s plans. Systems powered by the chips will be released soon, the source said.The companies&#39; names weren&#39;t revealed, but the chip could bring smaller and lighter notebooks that could compete in size and performance with the ultra-thin MacBook Air, which weighs 3 pounds (1.3 kilograms) and measures 0.16 inches (0.4 centimeters) at its thinnest part and 0.76 inches (1.93 cms) at its thickest part.Apple asked Intel to develop powerful chips for MacBook Air that are 60 percent smaller than the normal size, Apple CEO Steve Jobs said during a keynote address at the Macworld Conference and Expo earlier this month. Intel obliged, which led to the development of smaller Core 2 Duo processors.&quot;All you have to do is check out the size and shape of the MacBook Air to see what the shrink enables -- smaller, lighter form factors that were physically not possible before,&quot; said Connie Brown, an Intel spokeswoman.The MacBook Air comes with miniaturized Intel Core 2 Duo processors running at either 1.6Ghz or 1.8GHz, with the Intel 965GMS chip set and integrated graphics. Manufactured using the 65-nanometer process, the chips belong to Intel&#39;s Merom family of processors.Intel shrunk the CPU and chip set for a 60 percent reduction in total footprint to comparable Merom processors, Brown said. While delivering similar performance, the chips use 20 watts of power, lower than comparable Merom chips that use 35 watts.The miniaturized chip was designed for Apple, but other PC makers can use it, Brown said.PC manufacturers could adopt the miniaturized Merom CPU in mini desktops or subnotebooks, but the Mac OS X Leopard operating system gives MacBook Air an advantage, said Nathan Brookwood, an analyst with Insight 64. Other systems could be based on Windows or Linux.Apple also has a leg up in product design, which potential MacBook Air competitors will find hard to emulate, Brookwood said.&quot;What has resulted from Apple&#39;s move to Intel chips is its forcing other OEMs [original equipment manufacturers] to pay more attention to the styling of their systems, which is clearly an advantage for users,&quot; Brookwood said.This was the first time Intel developed a small form-factor chip from a normal-sized mobile processor, Brown said.However, Intel has talked about developing chips with smaller form factors in the past.At the Intel Developer Forum last year, Intel talked about shrinking the size of chips by up to 60 percent for its next-generation Montevina mobile platform, which will include the new Penryn processors manufactured using the 45-nm process. The small form-factor chips will be released shortly after the normal-sized chips, due to ship by the middle of this year.It&#39;s not a coincidence that both Intel and Apple have talked about a 60 percent size reduction in chips, Brookwood said. Apple has taken a step ahead by adopting the Merom processor for the MacBook Air, and a natural path of progression is to upgrade to the small form-factor Penryn processors that will be part of Montevina, he said.Apple doesn&#39;t comment on future products, a company spokesman wrote in an e-mail.
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Steve Jobs famously kicked off 2003 by declaring it âThe Year of the Laptop.â The Apple CEO never made a similar declaration about 2004, but thereâs little doubt as to which Apple-made portable device dominated the last 12 months.
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At only over 1 pound, Sony&#39;s VAIO U Ultra Portable PC is a full Microsoft Windows XP computer, on a form factor that resembles that of a PDA.
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(InfoWorld) - As this year's WWDC (Worldwide Developer Conference) approaches, Apple fans are furiously speculating on what kind of news will be dropped on us in San Francisco. We already know about the Mac OS X 10.5 Leopard preview, and no doubt Apple CEO Steve Jobs will have something to say about the iPhone. But from what I know about the players and the IT landscape, I think Jobs has another "just one more thing" up his sleeve. I've been looking at what Apple and its partners need to do to fill gaps in their product line-up. At the moment, I think the Macintosh platform's biggest weakness is its reliance on Microsoft Office for productivity software. Microsoft has always built solid products for Mac -- but they were always just a bit behind or somehow incompatible with their Windows equivalents. Entourage does 90 percent of what Outlook does, but it lacks features right where it hurts: In enterprise settings. Word for Mac doesn't have the same Macro or OOXML support as the PC version. PowerPoint files are still not 100 percent compatible between platforms. Basically, Apple and its customers get the short end of the Microsoft stick. Add to that the industry move toward Web 2.0 applications and Cloud computing -- and a number of other recent shifts in the technology landscape -- and you have a climate for change. I don't think Apple wants to wait on Microsoft to delegate how its business applications will work. In fact, I think Apple would like to move forward with a leading-edge partner like, say, Google and create business rather than follow in it. That's why I think Jobs will take the stage at WWDC next week and announce that Apple and Google are going to team up to bring Google Apps to .Mac customers. Let's connect some dots and see what picture emerges: In a recent stockholder meeting, Jobs admitted that .Mac has hasn't achieved its full potential but said the company is working on it. Eric Schmidt, Google CEO and a member of the Apple Board, has said there are a lot of Apple-Google partnerships to come because both companies have "common competitors." Hmmmm. Microsoft is a common competitor, and its bread and butter -- aside from Windows -- is Office. We've already seen a flurry of Google Applications for Macintosh, plus GMaps and Gmail on the iPhone, so why not Google Docs and Spreadsheets integrated into .Mac? Seems like a perfect fit. Using iChat as a guide, we know that another network -- AOL -- allowed .Mac users to use their own xxx@mac.com address as their AOL Instant Messenger screen name. Google could do the same thing in Apps. Perhaps the whole mac.com domain would be ported to Google Apps. Google has lots of cheap, fast space. It also has the ability and desire to search it and advertise on it (monetize it). Gmail has won the battle against .Mac's mail for most Macintosh users. As for calendar/IM/address book integration, disk space, and spam detection, Google wins most of the battles hands down. Google spends $5 per domain for Apps users through its Adsense subsidiary. It wants more non-paying users, and Apple would be happy to offload its .Mac users. Those users, who pay $100 a year as .Mac members, could get a premium version of Google Apps with desktop backups and larger file space as well as the benefits they currently enjoy. Apple's focus is on hardware and software. It should -- and should want to -- stick with what it does best. We know that iChat in Leopard has a special account preference for GTalk accounts. Of course, you can currently use any Jabber server in iChat -- GTalk is based on Jabber -- but it's interesting that Apple has split off GTalk from the rest of the Jabber servers. It has been 18 months, forever in software development at Apple, since the iWork app was last updated. That is lots of time for Apple to do some pretty interesting things. I would love to see Apple enter the Blog editing game, where MarsEdit, Ecto, and Journaler are sweeping up. Such a move would be a serious game changer for the fight on the Mac platform between Apple's Pages and Microsoft's Word. And for Google, what better way to get into blog editing than with its Writley technology? Google needs a Keynote type of presentation tool; Apple needs a spreadsheet tool to round out their Office competition. Each has what the other needs. Throw Sun's OpenOffice.org into the mix. The first native Alpha release of this software came out this week. Both Apple and Google have been playing very nice with Sun lately. iWork. The most important piece of the puzzle might just be iWork, which could be a caching front end for Google Docs and Spreadsheets. Use it when you are on an airplane, at grandma's house with no Internet, in the subway, or wherever Internet access is spotty. Or how about this curveball: Apple could port its iWork and iLife applications to Windows? Quicktime and iTunes already enjoy a large following in the Windows camp. Woo them with the apps, win them over to the OS. Oh, and one more thing. I realize we're flopping off of the deep end here, but what if Apple were to sell a Leopard virtual machine for Windows that functions like Parallels in Coherence mode (except you'd have the Mac OS running in Windows, not the other way around)? The result: Run Leopard anywhere! You could even boot from a Google hosted OS. This need not be a full version, mind you, but a stripped down, embedded version of the Mac OS like what's being thrown into Apple TV and the iPhone. One of the great things about virtualization is that there's less need for drivers and such, which makes installing small Google or Apple apps on your Windows desktop easier. Okay, that scenario could be years away, or never to be. But I think there is every chance that we'll hear something about .Mac integration with Google Apps next week. It makes sense for all parties and would finally give Microsoft a run for its money. Plus, there's that old saying: the enemy of your enemy is your friend. Seth Weintraub is a global IT management consultant specializing in the technology needs of creative organizations, including The Paris Times, Omnicom and WPP Group. He has set up and managed cross-platform networks on four continents and is an expert in Active Directory/Open Directory PC and Macintosh integration.
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The rumor mill had been churning for weeks, so Apple chief Steve Jobs's announcement yesterday that the company is releasing a sub-&#36;100 iPod model and a budget-friendly Macintosh was hardly a surprise.
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Rumor has it that Apple will announce a super-slim laptop and online movie rentals at its Macworld conference next week.