Hollywood majors back Toshiba DVD
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Toshiba Corp says it has won support for the HD DVD optical disc standard from Warner Bros Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.
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Japan's Toshiba Corp said on Sunday  it sold 1 million HD DVD digital video recorders in North  America last year, driven by demand for Internet-delivered  content.
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By Michiyo Nakamoto in Tokyo and Scott Morrison in San Francisco. Sony has suffered a big setback in its bid to set the standard for next-generation DVDs as four Hollywood studios announced they would support a rival technology backed by Toshiba.
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Toshiba Corp. said on Monday it had won  support for the HD DVD optical disc standard from Warner Bros.  Studios, Paramount Pictures, Universal Pictures and New Line  Cinema, advancing its cause in the battle for the  next-generation DVD.
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Troubled format doomed, claim Japanese moles Toshiba's board of directors will this week meet to put and end to the company's production of HD DVD machines, it has been claimed.â¦
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Four US movie studios have announced their intention to release next-generation DVDs in the Toshiba-backed HD DVD format, the technology firm announced on Monday.
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According to industry reports, Toshiba has invested nearly $3 million for a 30-second advertising spot in Sunday's Super Bowl. The company plans to use the spot to highlight its lineup of low-priced HD-DVD players.
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Three Hollywood studios are to use next-generation DVD technology backed by Toshiba, snubbing a rival product promoted by Sony.
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Reuters confirms Toshiba will cease manufacturing HD-DVD equipment, which leaves Blu-Ray as the presumptive victor in the irrelevant optical disk format war. Rob Beschizza reports in his Gadget Lab blog.
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In a sign the high-definition format war is far from over, Toshiba on Monday dropped the suggested retail price of its entry-level HD DVD player to under $150. That puts the HD-A3 $250 cheaper than Sony's PlayStation 3.
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Toshiba Corp said on Sunday its HD DVD high-definition video format is not dead despite being dealt a big setback by Warner Bros studio's decision to exclusively back Sony Corp's rival Blu-ray technology.
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Toshiba is getting support from four Hollywood studios for its next-generation DVD format which is expected to be used in players, recorders and other products that go on the market late in 2005.
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The company is the third retailer this week to turn its back on HD DVD, backed by Toshiba, in favor of Blu-ray high-definition movie format, which was developed by Sony.
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Toshiba Corp  said on Sunday  its HD DVD high-definition video format is not dead despite  being dealt a big setback by Warner Bros studio's decision to  exclusively back Sony Corp's  rival Blu-ray technology.
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General Electric Co's   Universal Pictures, one of a few studios using the Toshiba  Corp-backed (6502.T) HD DVD format, said on Tuesday it will  switch to the rival Blu-ray format now that Toshiba has  officially pulled the plug on HD DVD.
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What's next for Toshiba and for HD DVD consumers? The answers may be hidden in Toshiba's own words.
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By Kiyoshi Takenaka and Nathan Layne TOKYO  - Toshiba Corp. said on Monday it had won support for the HD DVD optical disc standard from Warner Bros. Studios, Paramount Pictures, Universal Pictures and New Line Cinema, advancing its cause in the battle for the next-generation DVD.