Google to share power efficiency secrets
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Company's sharing of its power supply design innovations is part of a larger movement to cut down on electricity costs.
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Memory standards association confirms a spec that it says will boost performance and reduce power.
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Google, the operator of the world&#39;s most popular Internet search service, plans to announce an agreement Tuesday with some of the nation&#39;s leading research libraries and Oxford
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Google's searching for a solution to our fuel woes.
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(InfoWorld) - Google on Monday turned on the solar panels covering nearly all the roof space on its corporate campus and announced that its philanthropic arm plans to dole out over $10 million in grants to support hybrid cars. The announcements follow one last week made from Google's offices in Mountain View, California that launched an industry-wide initiative around improving the energy efficiency of PCs and servers. The solar panels, which make up the largest solar installation on a corporate campus in the U.S., produce 1.6 megawatts of energy, enough to supply about one-third of Google's energy use on the campus, said Jacquelline Fuller, a Google spokeswoman. In addition to the solar panels, Google has also unveiled a new employee parking garage where drivers can charge their plug-in cars, powering up their batteries using solar energy. Plug-ins are hybrid cars that users can drive in all-electric mode for around 30 miles before relying on the gas engine. Because automobile manufacturers aren't producing plug-ins, Google is converting hybrid cars into plug-ins. So far, it has converted four Toyota Prius and two Ford Escapes, Fuller said. On its RechargeIT Web site, Google is posting data on the performance of the cars. Eventually, the company plans to have 100 such plug-in cars that employees who take public transportation to the office will be able to use to run errands during their work days as part of a car-sharing program. The announcements about the changes to the corporate campus were part of the launch of the RechargeIT Initiative by Google.org, the philanthropic arm of the company, on Monday. The plan includes several efforts mainly around plug-in cars, starting with grants already dispersed to a variety of groups. Google.org has given $200,000 each to the Brookings Institute in support of a conference next year about federal policy to promote plug-in vehicles and CalCars for the continuation of its educational initiatives about the cars. The Electrical Power Research Institute, Plug-In America, Rocky Mountain Institute, and a professor at the University of Delaware all have also received grants for their plug-in car projects. In addition, Google.org has earmarked $10 million for investments in companies and projects that support alternative transportation that reduces the use of fossil fuels and emissions. Later this summer the company plans to formally request proposals for the grant money. Last week, Google hinted at the impending launch of environmental initiatives when it hosted the introduction of theÂ Climate Savers Computing Initiative. That group, which includes a who's-who list of the technology industry such as Intel, Dell, Sun Microsystems, Microsoft, and Hewlett-Packard, is setting a series of standards that will incrementally improve the efficiency of power cords used on PCs and servers through 2010.
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(InfoWorld) - Power consumption, parallelism, and the rapidly-expanding world of mobile communications are among the leading areas of research and development currently being investigated within some of the IT world's largest companies. Taking the stage at MIT's EmTech Conference (formerly known as the MIT Emerging Technology Conference) on Monday were top researchers from Cisco, HP, and Intel who shared their visions for the products of tomorrow by unveiling some of their leading areas of study and experimentation today. From the growing impact of mobile computing devices to the push to make IT eco-friendly, along with new efforts to take advantage of parallel data processing capabilities, researchers from the three technology bellwethers spoke of commons threads woven through all their work and in what directions they believe the results of those efforts will subsequently drive future technologies. Following a panel discussion on social networking tools that also focused heavily on the impact of mobile devices, Andrew Chien, vice president of research at Intel, said that the chip giant is also focusing heavily on the changes in IT usage and consumption that are being driven by handheld machines. However, despite the rapid development of the mobile space, Chien said Intel feels that wireless device, applications, and service providers are still falling short in terms of how "intuitive" and "seamless" their technologies currently work. "We have a healthy amount of concern about the amount of effort that these technologies require from all of us today," said Chien. "To that end, we're very excited about the idea of inference in the context of small mobile devices, about the richer senses and analysis of data that can be realized based on the body of techniques currently lumped under the umbrella of machine learning." Among the specific examples of the types of mobile applications that Intel envisions taking root in the near future are systems that offer "seamless presentation" of more useful information than those available today's handhelds, including tools that use geolocation and onboard sensors to give users data that is pertinent to their personal condition and immediate surroundings. Both Cisco and HP also count mobility among their leading areas of research, the panelists said, with Cisco looking into ways to merge "telepresence" with its recently acquired WebEx collaboration tools, and HP working on ways to more tightly link handhelds with back-end datacenter systems. Prith Banerjee, only six weeks into his new post of senior vice president of research at HP's Labs division, said that the company's work in mobility, green IT, and parallelism are converging in its larger efforts to make large data centers more efficient in general. In some cases, the work is oriented toward improving performance, such as through the use of photonic interconnects -- advanced electromagnetic technologies -- to allow datacenters to communicate more quickly. In other cases, HP Labs is looking at datacenter power consumption, using sensors built into its prototype servers to reduce costs and headaches associated with cooling the massive hardware farms. The challenges of parallel computing As for parallel computing -- roughly defined as the simultaneous execution of numerous program instructions on multiple or multi-core processors -- Banerjee said that HP is hoping to use its research efforts to help clear some of the software programming obstacles that exist on the market today. "We're very aware in our research of the challenges of making parallel software applications; we need engineers who can start writing code designed for multi-cores and to help transition software designed to run on a single processor," said Prith. If some of those roadblocks can be pushed aside, the benefits could be enormous, according to the HP researcher. "We're imaging a world where you plug in a computer and all the applications work automatically, and users don't have to worry about patches and updates," he said. "We're imagining a world where software is automatically updated and maintained so that environment for end-users will be completely automated and allow them to increase productivity. That is a very difficult problem to solve, but we're going to try to solve it." Another area of focus for all three organizations is the process of refining their internal research and development operations. Under Prith, HP will attempt to lower its overall number of research projects by folding them into larger efforts, the executive said, and Chien added that Intel is having success with "lablets," groups of researchers it sponsors at academic institutions to augment its internal R&D work. At Cisco, the massive networking company is attempting to inject an air of entrepreneurialism into areas of research that it believes can be turned into revenue-producing businesses rapidly, as evidenced by the launch of its physical security and telepresence product groups over the last several years, said Guido Jouret, CTO of the firm's Emerging Markets Technology Group. "We're trying to re-create the start-up atmosphere inside Cisco. So far, we've announced four different units, and the goal is to create one every several months," Jouret said. "We'll also continue to do small acquisitions where we can gain vital technologies or teams to help flesh out our ideas. The idea is to create an interesting mix of entrepreneurial drive." Along with security and telepresence, the company has launched a digital media group s part of the effort as well as a business devoted to replacing the static product displays found in retails stores today with "digitally-driven network displays." Jouret said that the telepresence group is working to mesh device geolocation with collaboration tools and multimedia-sharing systems. "We want to combine video with collaboration platforms for rich multimedia interaction, tools that allow companies and consumers to interact in ways that we can't even imagine yet," he said.
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A report says Google is putting together a group to lay a data cable under the Pacific to reduce costs and increase capacity.
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Google and Microsoft separately plan to introduce on Thursday enhanced information sharing services for Internet users. Microsoft plans for the first time to offer a
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AMD Opteron servers prove more power-efficient than Xeon-powered servers in tests.
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Google Inc  expects a number  of companies to demonstrate prototype devices using its much  anticipated Android mobile operating system at the world's  biggest wireless fair next week, a spokesman said on Friday.
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(InfoWorld) - A group of some of the biggest technology companies said they've committed to a plan to improve the power efficiency of equipment they make and use. The Climate Savers Computing Initiative , which includes companies such as Google Inc., Microsoft Corp., Intel Corp., Hewlett-Packard Co., Dell Inc. and Sun Microsystems Inc., aims to improve the efficiency of power sources for computers and servers and encourage end users to take advantage of underused power management techniques. Only about 50 percent of the power that leaves a power outlet reaches a PC, because inefficient power cords leak energy, Google's Senior Vice President of Operations, Urs Holzle said Tuesday during a press conference to announce the program. Climate Savers has defined a series of standards for power supply efficiency in servers and PCs that it suggests members adopt between now and July 2010. By 2010, the Climate Savers standard will define a power supply that is above 95 percent efficient, Holzle said. The program asks manufacturing members to build products to the standard and companies to pledge to buy products that have the improved power supplies. The improvement doesn't require the development of new technologies. "This is all do-able today with technology we have and know," Holzle said. The reason that vendors haven't deployed such efficient power cords is because they cost more, said Pat Gelsinger, senior vice president and general manager of Intel's digital enterprise group. A PC with a more efficient power cord would cost around US$20 more and a server an additional $30, he said. To address that price premium, Climate Savers is encouraging energy companies to issue rebates to users that buy products with the more efficient power supplies. Over time that cost premium is expected to drop with volume production, Gelsinger said. In addition, end users will save on their energy bills, also helping to offset the cost, he noted. Another component of Climate Savers is general education and encouragement for end users to take advantage of power management mechanisms that are typically built into existing PCs. "Ninety percent of PCs are capable but aren't utilizing power management techniques," Gelsinger said. "We want to drive IT policy in enterprises," he said. Improving power supply efficiencies and the use of power management techniques along the timeline Climate Savers has described would reduce global carbon emissions from the operation of computers by 54 million tons per year. It would save 62 billion kilowatt hours of energy in 2010, worth around $5.5 billion in energy costs, the group said. In its own data centers, most of Google's servers already have power supplies that comply with the Climate Savers standards for 2008 and 2009, Holzle said. Google began investing in the more expensive supplies because "it's worth spending a bit more on the power supply to save on the energy bill," he said. He defended Google's overall carbon footprint, despite questions about company jets that are hard on the environment. He pointed to the solar power used at the company's headquarters and incentives for employees to buy hybrid cars. In addition, he hinted at future energy-saving programs that the company plans to announce soon. Although Holzle said he knows Google's carbon footprint, he declined to share it. Other companies that are already part of the program include Yahoo Inc., Hitachi Ltd., eBay Inc., Advanced Micro Devices Inc., NEC Corp., Red Hat Inc., Lenovo Group Ltd., Unisys Corp. and the Linux Foundation.
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InfoWorld - Google Inc. will make the data it stores about end users anonymous in its server logs after 18 months, part of an effort to deflate concerns about privacy raised last month by a European Union working group.
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(InfoWorld) - Computer maker Dell's solution to the datacenter energy crisis is to market more energy-efficient versions of its PowerEdge line of servers. Dell is scheduled to introduce on Monday the PowerEdge Energy Smart model 1950 and 2950 servers, which the company claims deliver a 25 percent improvement in performance per watt compared to the standard 1950 and 2950. The announcement follows Dell's September launch of Energy Smart OptiPlex business desktop computers. The Energy Smart server features include a processor that draws only 40 watts of power versus the 65 watts or 80 watts drawn in standard servers. Energy Smart servers will also offer only 2.5-inch disk drives, smaller than the typical 3.5-inch drives. Those design changes may diminish performance in a way some customers would find unacceptable, said Jay Parker, director of PowerEdge Servers in the Dell Product Group. But for others, the goal is energy efficiency. "We would expect somewhere in the 10 to 20 percent range of our customers to be interested in this product and to ultimately migrate to this. But there is a whole other set of customers who need more configurability or [for whom] power efficiency is not a priority," Parker said. The Energy Smart servers also feature redesigned power supplies and cooling fans, as well as software that regulates the processors and memory to power the server up and down as computing demand changes. Vendors of servers, desktops, and other enterprise hardware are on anÂ energy-saving kickÂ these days, addressing the need to cut datacenter power consumption. The lifetime operating cost of powering servers and cooling them with air conditioning is becoming more of a concern to datacenter managers than the price of the server itself. Hewlett-Packard unveiledÂ on Nov. 28 what it calls "Dynamic Smart Cooling" for datacenters. Heat sensors on server racks send signals to a control panel that adjusts the air-conditioning output. HP's technology doesn't address the energy problem as directly as Dell does by making the server energy-efficient, Parker said. "You have to optimize the server, because ultimately that has a huge ripple effect on the other infrastructure pieces in the datacenter. In our mind [HP's technology] seems to ignoreÂ the first obvious step, which is to address the server itself," he said. Pricing for the Energy Smart 1950 starts at $2,449, $100 more than the standard 1950, Parker said. Pricing for the Energy Smart 2950 starts at $2,619.
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For every kilowatt-hour of power that Internet-linked computers use, they save at least 10 times that amount, a recent study finds.
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Google is proposing that governments and technology companies create a transnational privacy policy.
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By Michael LiedtkeSAN FRANCISCO, Associated Press  INTERNET search leader Google Inc.
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Intel and Google are heading a group comprised of both technology and environmental groups aimed at promoting energy efficient computing.