PlayStation 3 sales drop sharply on low supply
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Sales of the PlayStation 3 console during its first full week of availability in Japan were sharply lower than those during the two days immediately following its launch, according to estimates published this week.
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Sony Corp. slashed the price of its current PlayStation 3 by $100, or 16.7 percent, and introduced a high-capacity model in an effort to spur sales of the struggling video game console.
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Sony Corp. took another blow with Nintendo Co.'s Wii game console outselling its PlayStation 3 by more than five to one in Japan last month, raising doubts over Sony's nascent earnings recovery.
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Sony will lower the price of the PlayStation 3 by $100, hoping to take advantage of rivalsâ missteps.
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Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony Corp. 6758.T shares opened 2.38   percent lower at 4,930 yen on Thursday after it said it would   delay the European launch of its PlayStation 3 (PS3) game   machine to March from November, missing the holiday shopping   season in a key market.
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Although Sony is blaming its faltering profits partly on PlayStation 3 price cuts in Japan, a senior executive said Wednesday that further slashing prices may be in store for the just-launched video game machine.
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Looking to jump-start sales of its PlayStation 3 game system, Sony has cut the price by $100, to $499, and plans to introduce a $599 package with a larger (80-gigabyte vs. 60-GB) hard drive and one game next month.
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Analysts, report suggest that Microsoft could announce a price drop this week in response to Sony's Playstation 3 price reduction.
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Sony Corp. , the world's biggest game-console maker, cut the price of the PlayStation 3 in the United States by $100, or 17 percent, responding to the widening lead of Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.
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Sony Corp. (6758.T) shares fell as much  as 2.6 percent on Thursday, hit by another delay in the launch  of its PlayStation 3 game console, but outperformed sector  peers and the broader market by the end of the day as investors  weigh the likely impact of the delay.
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Sony Corp. on Thursday cut the price of its PlayStation 3 game console in the U.S. and announced an even cheaper model that will arrive before the holiday shopping season.
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Sony's 6758.T delay of the   European launch of its long-awaited PlayStation 3 is stoking   worries about crucial holiday season sales for video game   publishers, nudging down their shares on Wednesday.
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Sales of Sony's PlayStation 3 game machine sales totaled 1.2 million in North America during the key holiday season, the electronics and entertainment company said Monday. The performance gave a lift to its Blu-ray video format because the console also works as a Blu-ray player.
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Sony Corp. said Monday that PlayStation 3 game machine sales totaled 1.2 million in North America during the key holiday season, boosting the strength of the company's Blu-ray video format because the PlayStation 3 also works as a Blu-ray player.
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During its first full week of availability in Japan sales were sharply lower than those during the two days immediately following its launch.
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Sony has announced a slimmed-down PlayStation 2 in an attempt to boost sales of the console.