Microsoft: Watch out for Web 2.0's 'Kobe Bryant' moment
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Microsoft says that consumers may not understand the privacy risks of Web 2.0.
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IT has never been able to prove it's true value to the business, and as such it is treated as a cost center, which is the first thing to get cut in poorly run companies. But with Web 2.0 booming, all the assumptions that you hold about IT should be put on notice: change is in the air. Web 2.0 companies have had to grow their own technology for economic functionality. Free means crap right? Wrong. How many of you keep Yahoo! Mail running on your BlackBerry's along with Exchange because you know Exchange will be down sooner or later?
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Also: Microsoft plans new BizTalk release for this year. [News.com Extra]
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AJAX, .Net, PHP and other Web 2.0 programming skills top the in-demand list.
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What sounds like a British sitcom could, in fact, lead to global adoption of Web 2.0.
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Details of a new Microsoft Web analytics tool are available online.
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Software dinosaur Microsoft paid millions for a tiny piece of trendy internet property Facebook. But the company needs something to make it hot again
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Web services are becoming increasingly popular for linking software programs. Now, Microsoft and some other big companies are pitching the technology as a way to manage everything from big corporate servers to mobile phones.
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For anyone who has been using open source for a while, the current commercial enthusiasm for communities, collaboration, and all things Web 2.0, is rather amusing.  After all, the idea that users are not to be regarded simply as passive and grateful recipients of whatever is handed down to them from on high, but need to be treated as partners and participants who can make valuable contributions to the formulation and development of new products, is central to the way that free software works.  But some companies that are starting to dabble with Web 2.0 ideas are discovering that you have to be careful what you wish for when you solicit this kind of user feedback.  Just ask Michael Dell.
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Microsoft CEO Steve Ballmer announced the public beta availability of Popfly, the company&#39;s mashup creation tool for non-technical users introduced in alpha form in May.During Ballmer&#39;s appearance on Thursday at the&#160;Web 2.0 Summit in San Francisco, a Microsoft staffer gave a demo of Popfly in which he showed how the tool can be used to create applications for sites like Facebook&#39;s social network and Microsoft&#39;s Windows Live Spaces without the need to write code.Popfly is built on Silverlight, a cross-browser, cross-platform plug-in for delivering video and interactive applications. Silverlight is Microsoft&#39;s answer to Adobe&#39;s ubiquitous Flash technology.While acknowledging that Adobe has done &quot;a good job in rich media&quot; with Flash, Ballmer nonetheless said there are plenty of opportunities for Microsoft to innovate as Web applications &quot;continue to get richer and richer.&quot;Speaking at the same event on Wednesday,&#160;Adobe CEO Bruce Chizen downplayed Silverlight&#39;s threat to Flash, saying Flash has been around for 10 years, is widely adopted and has a broad ecosystem.Ballmer, who answered questions from conference chair John Battelle and from attendees, said that the clamor over Web-hosted office productivity applications like Google Apps and suites from Zimbra and Zoho as major threats to Microsoft Office is misguided.In the communication and collaboration software space, Microsoft is focused on making its applications accessible in whatever way customers require, and that the issue isn&#39;t a black-and-white opposition between packaged and hosted software.He acknowledged that Microsoft pays attention &quot;to what the other guy is doing&quot; and is receptive to implementing good ideas in its products.As the interest in hosted applications rises, critics have said Microsoft has been slow in responding with a hosted alternative to Microsoft Office, and that it risks missing an opportunity that others are eagerly pursuing.Asked if he was getting impatient with Microsoft&#39;s search and online advertising efforts, where the company lags far behind leader Google, Ballmer said he&#39;s confident his company will continue to improve in the coming years as it focuses on several key areas.For example, Microsoft will continue improving its search engines, because they are key for generating online ad revenues. It will also continue to strengthen its consumer communication services, like webmail and instant messaging.Key as well is having a strong ad platform, which is why&#160;Microsoft spent $6 billion on aQuantive, and a strong ad syndication business, he said. Ad syndication will go through a major transformation in the next five years as the focus shifts from matching ads based on a Web page&#39;s content to based on users&#39; online behavior, he said.Ballmer declined to comment when asked about rumors&#160;Microsoft is buying a stake in Facebook, but he said&#160;the companies&#39; existing online ad partnership&#160;is going very well.He dismissed questions about the consistent speculation that&#160;Microsoft might buy the embattled Yahoo, saying Microsoft is confident in its strategy to at some point generate 25 percent of its revenue from online advertising. &quot;We believe in our independent path. We like what we&#39;re doing,&quot; Ballmer said.Microsoft also released at the event a beta version of the Windows Live Photo Gallery photo management tool that adds publishing support for Yahoo&#39;s Flickr photo-sharing site. As of Thursday, the Microsoft product has a &quot;publish on Flickr&quot; option in addition to its ability to post photos directly to the Windows Live Spaces blogging and social network. The Windows Live Photo Gallery is available on the Windows Live beta page .Microsoft further announced new features for its Live Search for Mobile search engine and launched Live Search 411, a toll-free directory assistance service accessible by calling (800) CALL-411 (800-225-5411).Additionally, Microsoft provided an update on the adoption of&#160;Silverlight, whose 1.0 version was released a month ago. The number of partners in the Microsoft Silverlight Partner Initiative has grown to more than 50 organizations, and more than 40 customers have delivered Silverlight applications.Microsoft also said that Silverlight 1.0 is now available in 10 languages, including simplified and traditional Chinese, French, German, Italian, Spanish, and Japanese.
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Web 2.0 applications such as wikis, blogs and online document editing offer nice functionality for users, but the bad guys are paying close attention as well -- and some of their tricks may be all but undetectable.
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Attendees at the Office 2.0 conference say the emergence of Web 2.0 tools in the workplace is creating conflict between IT and users.
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In the past decade, searching the Web has grown from an academic experiment to a multibillion-dollar business. Microsoft (MSFT ) has not been a player, being content to outsource its MSN Search service to rival Yahoo!
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Microsoft and Lotus appear at the Enterprise 2.0 conference to push their social networking agenda
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Mark Zuckerberg is a reluctant poster child for the phenomenon sweeping the Internet known loosely as Web 2.0. Partly that's because he's shy.
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A Microsoft Corp. spin-off on Tuesday  said it will take on Internet social networks MySpace.com and  Facebook.com, touting tools users can buy to craft  better-looking Web pages.
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Search reality check From BEA Systems and its soon-to-be owner Oracle, from mighty IBM to a myriad of social network and online office start-ups, vendors have been telling us how the "Google generation" and Web 2.0 will change the way we work. Many have been flogging applications and middleware products, strategies and marketing puff to back this up.â¦