Advertising: About Online Surveys, Traditional Pollsters Are: (C) Somewhat Disappointed
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Internet-based alternatives to traditional polls are trying to make inroads, offering greater accuracy for far less money.
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In the weeks leading up to November in the US, it&#8217;s abundantly clear that this is not &#8220;election season&#8221; but rather &#8220;polling season&#8221;; with the actual voting still some ways off, our pundits must resort to polls and surveys as an estimate of what the will of the people will be on Election Day. But just how accurate are the samples in those polls?
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Are poll results really that reliable?  There are plenty of flaws in the system
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Some demographics and details from the AP-AOL Instant Messaging Survey on attitudes about high-tech communication. The survey was conducted by Knowledge Networks, which conducts polls online.
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Rand Fishkin of SEOmoz had the chance to pose a question to representatives of the major search engines which has been on the minds of many within the industry; &#8220;how do the engines feel about pay-per-post services on blogs, where advertisers can buy links and product reviews?&#8221; The responses, as Rand reports, were surprising: Yahoo&#8217;s Tim Converse [...]
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You'd think that lower-income users would be the ones stretching their dollars online, but that's not the case
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Believe it or not there are still people out there who are skeptical that the Internet is having a real impact in the &#8220;yellow pages&#8221; space. New survey data &#8212; albeit from an online panel &#8212; should silence those skeptics: Local online marketing firm WebVisible conducted an online survey this past August regarding Internet usage to [...]
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For anyone who has been using open source for a while, the current commercial enthusiasm for communities, collaboration, and all things Web 2.0, is rather amusing.  After all, the idea that users are not to be regarded simply as passive and grateful recipients of whatever is handed down to them from on high, but need to be treated as partners and participants who can make valuable contributions to the formulation and development of new products, is central to the way that free software works.  But some companies that are starting to dabble with Web 2.0 ideas are discovering that you have to be careful what you wish for when you solicit this kind of user feedback.  Just ask Michael Dell.
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The more precisely you can target a Web viewer according to his browsing habits, the more likely you are of converting him into a customer. Few dispute this, but some are arguing today over whether this level of targeting is a job they'd happily outsource.
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While most voters have chosen their favorite candidate for president, several sites offer online tests for the undecided. In some cases, the results can be quite contradictory. By Joanna Glasner.
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SAN MATEO, Calif., Jan. 30  /PRNewswire/ -- Measuring brands, trends and issues marketers care about in blogs and other social media is difficult because there is no standard in assessing readership and influence.
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Pop quiz: What technology is on the  cusp of changing the face of Internet advertising as we know  it?
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Ad lineage is way down and readership continues to fall off and nobody in the newspaper business will be sorry to see the end of 2007. 2008 could be better, if the online side flourishes and a presidential election drums up additional interest.
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By Abram, Stephen  Feedback is serious business. Getting it through the Web is easy and, with many services, free.  Time for a fun column to start the New Year-I thought I'd disclose a small secret this month. I have an ego.
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How forthcoming are search engines in disclosing their paid placement and paid inclusion policies?  They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group.
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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When you look at gender in virtual worlds, how do you leave your biases behind? For some researchers, you don't. In Sex Drive Daily.