My Cortex Made Me Buy It
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Given our love affair with high-priced luxury goods, and their association with status and power, itâs possible that weâve come to experience cerebral delight in response to things that promise that cachet.
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My story about buying and installing my new HDTV last Sunday seemed to hit a nerve.
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Press the "buy" button. That's a lesson I learned at a high cost _ in money and emotion _ on a recent Friday morning.  It was just after 7 a.m. when my wife and I arrived at O'Hare International Airport for our American Airlines flight to Boston to see our son graduate from college.
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Scientists have uncovered clues about how the brain imitates the actions of others.
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Double-digit earnings appreciation -- that's delicious!
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AS the clerk at Circuit City rang up my purchase of a new notebook computer last month, she started her up-selling.
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An astonishing new technology allows one set of sensory information to substitute for another in the brain.
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Microsoft is applying for a patent for an operating system that starts out crippled.  You must pay to do things like take the throttle off network speed, disk access, install drivers, install software, and more.  Trust me, I rarely even visit Groklaw, even if this is my second consecutive blog entry with a link to a Groklaw article. My VarLinux.org readers posted the article, A Brave New Modular World, and I had to share it.
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A few little changes in behavior can make you happier and richer.
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The last time I browsed the selection of desktops in a computer store, I came down with a case of instant deja vu. Each time I'd spot a thoughtful feature on one company's PC -- say, both USB and FireWire ports on the front or a full set of memory-card slots -- I would look at the machine to its right or left and spot the exact same item.
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A bionic hand, controlled by the patient's mind and muscles, goes on the market
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Knowing your money is going to a good cause can activate some of the same pleasure centers in your brain as food and sex, U.S. researchers said on Thursday.
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Get greedy with your savings. Your future self will thank you.
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Remember a couple of weeks ago when Steve Jobs took the stage and announced a $200 cheaper iPhone. That was pretty bad. And an iPhone that's just an iPod. Who needs that! The new Nano sure is cute, but cute insn't enough. I have a 1.5 year old 60GB video iPod that still works (sorry Steve) and I never use the video, so the $300 I have burning a hole in my pocket for my monthly Apple impulse buy (above and beyond the new Mini I bought last week) is going to (drum roll please) Nokia!  Yup, my next iPod/iPhone-alike thingy isn't even from Apple and it runs Linux, and comes highly recommended by geeks everywhere. I just put in the order on Amazon, I'll let you know how cool it is in a few days.  PS: This is my way of thanking Ben Bernanke for the huge windfall I got in the stock market yesterday and today. I think the 1/2 percent drop in interest rates is supposed to make us go out and buy stuff to stimulate the economy. Just doing my part Uncle Ben!
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By Paul Gromosiak  I must admit that I am a bit of a Luddite, but I have accepted my fair share of technology in my daily life. What concerns me is how rapidly technology seems to be taking complete control of our lives. Once our servant, I think it is now our master.
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Dignity restored for $111.87 Analysis Friday was one of life's great days: I returned my iPhone. I was tired of Apple's adult-proof keyboard. I was tired of AT&amp;T's piddling wireless network. But most of all, I was embarrassed that I'd bought the thing in the first place.â¦
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Here's a surprising discovery: Paying taxes is a pleasure for many people.