Marketing campaign presses the right buttons
231127
About two years ago, the office-supply chain, Staples, began a new advertising campaign. According to Shira Goodman, Staples Inc.'s top marketing executive, the Framingham -based chain decided to peddle the perception that it's a particularly easy place in which to shop. "All of our ad gurus got together and said, 'How do we make this amorphous concept of 'easy' very ...
416886
One way to win back the Supreme Court: Sweeten the message and market it.
527417
Some want tighter control of ads, in part to stem overuse of pills.
107672
Search Marketing firm SENDTEC has launched a cable television campaign which is airing search marketing commericals on CNBC. They are one of the only SEM firms which seem to be advertising on television.     Hattip SERoundtable
300681
With political fund raising, campaign advertising and organizing taking place in full swing over the Internet, it may just be a matter of time before the Federal Election Commission joins the action.
626699
There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
117890
In a new ad campaign, dairy companies are using interactive features and sports and entertainment celebrities to try to draw young people to milk.
402568
The company has come up with some on-demand advertising. Will it woo viewers?
250241
Â· Series of cinema adverts aims to reach 1m people  Â· Labour MPs criticised for joining campaign
593100
BioMarin files a marketing application for its lead compound in development.
514663
Two years ago, big business unveiled a splashy environmental campaign. How are things going? We check back.
532354
In a new advertising campaign, Visa USA is hoping to remind certain consumers that it can also be a little more exclusive.
381618
General Motors' clever ad campaign comes up short.
758343
Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
279843
Corporate responsibility is a focus for the candidate.
62806
Ads in video games are becoming a lucrative area for firms trying to reach young people.
540275
A campaign for sunglasses carries a theme â âNever hideâ â that seems counterintuitive when you consider the product.