Drilling Down: Text-Message Ads Get Results in U.S.
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Europeans are far more likely than Americans to have text-message ads sent to their cellphones, but Americans are far more receptive to them.
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Your cell phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.
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Money talks. That's why mobile phone advertising has become such an irresistible topic.
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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If you thought predictive texting was impressive, you ain&#39;t seen nothing yet. A cellphone is on the way that can predict what you are about to do.
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For most of the millions of people around the world who regularly use instant messaging, the communications tool has largely been a text-only experience in which typed emoticons offer only minimal clues to someone&#39;s state of mind.
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Cellphone users in China sent 429 billion text messages in 2006, while India added more mobile subscribers in the year than Britain had in total, as the two countries joined Brazil and Russia in driving growth in the sector.
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Consumers using standard messaging technology can rest assured that their texts are not stored long term. The sexually explicit text-message chat between Detroit Mayor Kwame Kilpatrick and a top aide that came to light used a paging technology more akin to e-mail.
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Attacks on instant messaging systems are getting better at targeting users, study finds.
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IDC study of mobile phone habits from major world markets finds, among other things, that applications drive competition.
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Instant-messaging conversations, though quick, aren't always fleeting.
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Yahoo on Wednesday rolled out a test of keyword-based advertisements that will be displayed on mobile phones and other portable devices when users make search queries. The trial will cover the United States and the UK, expanding a previous effort in Japan.
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Looking back on a year of advertising innovation
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Like any normal consumer, Tom Gruss was leery about the idea of a company sending promotional text messages straight to his cell phone. Who needs a bombardment of sales pitches in yet another format?
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Young people are more likely to vote when they receive a text-message reminder, according to new research.
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Mobile phone text messages are changing the way people approach romantic relationships, according to a survey published in the British newspaper The Times.
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UpSnap turns your cell phone in to a search tool, offering free directory assistance lookups using SMS text messaging.