How to Find an Audience? Try a Zoom Lens
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If the movie business is to keep making smart dramas in which actors and filmmakers aim for awards, it will have to sharpen its message and narrow the targets.
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By Bonello, Deborah  The increase in broadband penetration has provided a wealth of digital marketing opportunities. By Deborah Bonello  Digital marketing can be intimidating.
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It's been a real thrill to watch Loic Le Meur roll out his new video community tool called Seesmic. He's got the French touch, a bit self-deprecating, he's good at seduction, keeps his ego in the background and puts the focus on the users, where it should be.  As he's been seeding people one by one, they create videos which then appear on Twitter (heh) so people who don't have Seesmic get an idea what it's like through the eyes of people they know. This immediately creates a feeling of envy, but if you beg Loic he gives you an activation code, and off you go -- ready to become his next evangelist. Feeling priviledged to be his next evangelist. It's like Tom Sawyer and the fence. He reminds me so much of Jean-Louis Gassee in his prime, when he had all the Mac developers wrapped around his finger, and loving it.  I have an idea of where Loic wants to go with this, and it's going to be big. It'll be a fun ride, and fun to watch a master promoter at work. PS: Here's my latest Seesmic video, a demo of FlickrRiver. You may have to turn up the audio to understand what I'm saying, or use headphones. We're going to do something fun with the people at Le Web 3 and FlickrRivr. Thanks to Loic for also having a curious mind.  PPS: Beware the exclusive.
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Search marketing is increasingly global, but a local focus is still vital to achieve your goals.  What does it take to have a successful search marketing campaign in Europe?
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Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results.
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I don't have an office, and I'm not running a conference, so I hope to hook up with someone, hopefully in the Bay Area, with either of these, to try some experimentation with FlickrFan. First a little background... My first glimpse of how wonderful news photography and screen savers are together was when I visited Andy Rhinehart at the Spartanburg Herald-Journal on 2/15/05. He had to go to a meeting, and left me in his office to check email, update my blog using my laptop. HIs PC of course went into screen saver mode, and started showing pictures of various political leaders in meetings around the world and sporting events, people digging out of snow storms. It didn't take long before my eyes were fixed on his screen.  Later I found out that everyone at AP does this too.  If you have a folder of new pictures on your LAN it makes a fantastic source of distraction. But it's different from video because it's silent. You can have a conversation about what's on the screen without interfering with it, or try to have a conversation about something else entirely.  This is something we noticed about podcasting too, that sometimes less is more. Because there is no video you can: 1. Use your eyes for something else, like driving, walking, doing housework. 2. Use your imagination in ways you can't with video, imagine what the speakers look like, where they are, who else is there. Once your imagination is activated in one direction it goes off in others.  So photocasting or picturecatching, whatever it ends up being called, has a similar "less is more" dimension.  So then I tried an experiment, I put an early version of FlickrFan on a 46-inch screen in my den, and when people would come over to visit I'd leave it running and we'd talk about whatever we were going to talk about, and I wasn't surprised to see the attention drift over to the TV. It's captivating. So I'd like to try it in two new venues to see what happens. 1. In a reception area in an office. Imagine one of the buildings at Microsoft. Or a doctors office, or the lobby of a VC firm. Install a big flatscreen TV on the wall, with a Mac Mini behind it, with a net connection, and let it run. See if people don't gravitate to it. See if people don't want to have meetings in the lobby. (I think some might.) 2. At a conference, like Demo or Davos, scatter four screens around the main lobby (not the meeting room), with one Mac driving them all or each with its own Mac Mini. Again see how it affects the dynamic. You might want to show pictures taken at the conference for a unique recursive effect. Or just use the AP news photo feed. Either would be sufficient to learn how it works. I bet we would learn a lot. Let me know if you decide to give it a try, and by all means please blog about your experiences, share what you learn with the rest of us.
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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NEW YORK New this fall season: Broadcast networks will rely on social networks, guerrilla events, video-on-demand, YouTube, Web portals and mobile technology more than ever before to promote their new lineups to increasingly distracted consumers. What&#39;s not so new is the continued reliance on their own airwaves to do most of the work.
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By JAKE COYLE  If you've been to a concert in recent years, you've seen the outstretched arms bearing digital cameras and cell phones that rise above the crowd like periscopes.   Increasingly, the footage from those concertgoers is turning up online.
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By Wayne Ezell  Television viewers on th
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TV people always are looking to move to a bigger market. The traditional job track is to start in a small market and work your way up.
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Pro and amateur videos, social networking and even streaming TV shows are luring audiences to the Web, study shows
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Itâs getting easier and more practical to take your photos without ï¬lm. In the second of our ï¬ve-part series on high-tech objects of desire, David Derbyshire looks at some of the best options for photographers
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The more precisely you can target a Web viewer according to his browsing habits, the more likely you are of converting him into a customer. Few dispute this, but some are arguing today over whether this level of targeting is a job they'd happily outsource.
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I&#8217;m a big fan of Search Engine Strategies Conferences on Search Engine Marketing and try to attend and cover all of them that I can.  Besides the seminars and forums on search marketing, and the late night parties, I always find it quite rewarding to walk around the exhibition halls and speak to some of [...]
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These funky selective-focus lenses require coordination to use but can produce effective, attention-getting images.