Yahoo Search Goes Mobile
144245
Yahoo for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images such as pictures and maps, the company says.
307426
Yahoo COO Dan Rosenweig called the mobile effort a &quot;crucial step&quot; in the development of relevant search products and said it is intended to take advantage of the growing base of its existing
401507
Late last week, Yahoo! Inc. said it will begin testing a new desktop search engine in early January, with the hope of extending its search engine&#39;s reach, thereby contributing added, incremental paid search revenue.
223265
InfoWorld - T-Mobile announced on Tuesday that it will soon begin using Yahoo as its preferred mobile search provider in Europe, ending the operator's existing relationship with Google for mobile search.
729183
Yahoo began testing a new travel search engine Tuesday night that can be used to book flights, hotels and cars from more than 50 travel sites.
464751
Yahoo Inc. for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images, such as pictures and maps, the company said Wednesday.
169571
Yahoo Inc. is making it easier  for Web surfers to find videos by upgrading its search system  to become more like saving favorite TV channels with a remote  control, the company said on Wednesday.
386591
Yahoo (Nasdaq: YHOO) is rolling out wireless search capabilities, extending the Internet portal's desktop services to the mobile masses and attempting to hold off the challenge from search-engine giant Google.
140242
(InfoWorld) - Yahoo Inc. ratcheted up its sponsored mobile search program on Wednesday, launching a beta test for all users of its mobile portal in the United States and United Kingdom. All mobile phone users with access to the Yahoo Mobile network will now see paid results when they search for certain terms. The full beta test follows limited trials in the two countries as well as a broader rollout in Japan, said Michael Bayle, senior director of monetization at Yahoo. The company plans to gradually expand the search terms involved. Both Yahoo and Google Inc. are working to expand their lucrative search advertising businesses to the still-emerging mobile Web. The challenges include creating a good user interface on a wide variety of phones and determining the value of a consumer's click on a mobile search result. But the rewards may be rich from the billions of cell phones in the world, said Greg Sterling, principal analyst at Sterling Market Intelligence, in Oakland, California. "It's just an enormous opportunity, and the needs of mobile users are more immediate in most cases than those on the Internet," Sterling said. In Japan, mobile search ads have commanded higher prices than those on the Web, Yahoo's Bayle said. Because of limited screen space and network speed, users generally won't see as many sponsored links on their phones as they do on the Web, according to Bayle. Yahoo may place one paid link at the top of the results list and sprinkle in a few more farther down, he said. But where it makes sense, such as when a user searches for "car rental," there may be more paid results, he added. The ads will behave differently, too, because many companies don't have a mobile Web page. Clicking on a link generally will take the user to a WAP (wireless application protocol) page created by either the vendor or Yahoo, Bayle said. That may be a full mobile commerce page or just one that gives a store location or a button to place a call to the merchant. The paid search results represent the first ads on Yahoo's mobile presence, which includes mail, messenger, news and other content, Bayle said. Analyst Sterling thinks it's likely to be the first step toward a wide variety of mobile Web advertising that includes banner ads, coupons and other elements. Google Inc. also is venturing into paid mobile search, he said. "It represents the mainstreaming of... advertising in the mobile environment," Sterling said. Consumers probably will respond well to mobile advertising as long as it's relevant to them and there isn't too much of it, he said.ADVERTISEMENTMAKE SOA REAL WITH IBM WEBSPHERE PODCASTStreamline processes and maximize efficiency within a proven service oriented architecture. Take back control of your business processes with IBM WebSphere.
463097
On Monday at the Consumer Electronics Show in Las Vegas, Yahoo announced the Yahoo Mobile Developer Platform, as well as a new mobile home page and the third generation of its Yahoo Go software for mobile phones.
279964
Late Wednesday night, Yahoo (Quote, Chart) unveiled plans to debut a beta version of Yahoo Desktop Search in the coming weeks. At the same time, Ask Jeeves (Quote, Chart) confirmed to internetnews.
425304
YAHOO! has expanded the reach of its mobile search service, Yahoo! oneSearch beta, to consumers in Malaysia.  OneSearch reinvents search on mobile. It is designed to provide people with what they want on their mobile device - instant, relevant answers.
143545
While Google SMS uses text-only messages to deliver its results, Yahoo&#39;s new mobile service offers localised search results, maps and website icons that let people point, click and make a call.
124824
Yahoo hopes of enlisting partners for its new mobile search services.
694857
After losing some of its luster on the personal computer, embattled Internet icon Yahoo Inc. is hoping to outshine Google and other rivals on the mobile phone.
188387
ChaCha, a search engine powered by people, is hoping that it will be more popular on the mobile phone than it was on the Web.
516868
Yahoo upgraded its search advertising system yesterday, making a high-stakes technology change that lies at the heart of its efforts to catch up to Google in the race for online ad dollars.