Yahoo Beefs Up Target Advertising Tools
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Yahoo will unveil SmartAds, which allows advertisers to compile ads on the spot based on a Web user's Internet profile.
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By David Ranii, The News & Observer, Raleigh, N.C.  Sep. 23--Internet giant Yahoo is tapping the creativity of Duke University marketing students.
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EBay signed a similar partnership in May with Yahoo that included ads on domestic pages.
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Yahooâs huge user base could provide the audience and the infrastructure for Microsoft to change how it distributes its products and charges for them.
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Yahoo! announced Monday that it is upgrading some components of its e-mail service. The main change is the implementation of the company&#39;s DomainKeys anti-spam technology (see our previous coverage).
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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InfoWorld - Yahoo&#160; has shaken up its top management ranks once again, as the struggling Internet giant continues tweaking its organizational structure to boost advertising sales, its main source of revenue.
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Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
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Internet search giant Yahoo has announced a major shake-up of its business aimed at increasing advertising revenue, a strategic response to gains by rival Google.
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By MICHAEL LIEDTKE  SAN FRANCISCO - Yahoo Inc.'s month-old upgrade to its advertising formula for making money from online search requests so far has done more to lift the Internet powerhouse's morale than its finances, the company's two top executives said Tuesday.
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Adobe and Yahoo are launching a new Internet toolbar that will provide users with access to Yahoo products -- including Anti-Spy, Pop-Up Blocker and Yahoo Search -- as well as Adobe products, such as Create Adobe PDF Online.
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Yahoo is the latest firm to move off the web and onto PCs, offering search tools for desktops.
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Yahoo Inc. (YHOO.O: Quote, Profile, Research) has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s (MSFT.
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In its latest move to beef up its marketing muscle, Yahoo Inc. will sell most of the display advertising for England's leading online social network, Bebo.
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SUNNYVALE, Calif. - Following a recent industry trend, Internet giant Yahoo Inc. is adding new search engine tools that will enable users to create personal folders and share their favorite links with others.
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Internet powerhouse Yahoo Inc. has given its popular Web site a facelift to highlight some of the features that the company has been improving during the past year.
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In a bid to improve its social networking offerings, Yahoo is adding new video and photo sharing tools to its instant messaging service.