Back at the Brink, Chrysler Finds Fewer Friends
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Back then, it was Lee Iacocca and the federal government bailing out Chrysler. Today the German owners must figure out how to fix the company.
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The lesson of this decade for automakers? Better to go it alone than bulk up through mergers and alliances.
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DaimlerChrysler raised the prospect of parting company with its loss-making U.S. Chrysler arm on Wednesday, a move which could unwind a blockbusting 1998 merger creating the world's No. 5 car maker.
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Chrysler is moving to become less reliant on trucks for profits and more competitive internationally with a portfolio of smaller cars, its top executive said yesterday.
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Long a symbol of power for American car companies, the V-8 engine is sputtering as Detroitâs Big Three promote smaller engines and alternative-fuel vehicles.
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Chrysler has a backlog of gasguzzlers while consumers want fuel-efficient vehicles, and plant closings and job cuts are rumored to be in the works.
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Sure, the UAW got back to work and Wall Street revved up GMâs stock. Now comes the carmakerâs real challenge: creating a car Americans will buy.
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They&#39;re squat and snub-nosed, slow but steadfast. The Fiat 500 - the tiny Italian car with the big personality - last rolled off assembly lines nearly 30 years ago, and today it is still fighting retirement.
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Tom LaSorda's automaker gets smaller, as wild rumors swirl about possible suitors or capital changes.
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They're squat and snub-nosed, slow but steadfast. The Fiat 500 &#151; the tiny Italian car with the big personality &#151; last rolled off assembly lines nearly 30 years ago, and today it is still fighting retirement.
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Germany, with its high costs and reluctant consumers, has become a drag on the country's two largest carmakers, DaimlerChrysler and Volkswagen.
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Chrysler Group, the embattled U.S. unit  of DaimlerChrysler AG (DCXGn.DE), reported an 8 percent drop in  February sales on Thursday, becoming the last of the Detroit  automakers to confirm weaker results for the month.
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The Chrysler Group of DaimlerChrysler AG was the only domestic car company that gained ground during November, marking its eighth straight month of U.S. vehicle sales increases. General Motors Corp. and Ford Motor Co. both declined, while two of their biggest Japanese rivals made solid gains.
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Yahoo looked to new leadership in its battle against Google. It was a bad week for automakers. Home Depot downsized by a unit, and Wal-Mart introduced products and services for the unbanked.
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James E. Press has been lured away from Toyota as Chrysler transforms itself as a private company.
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With a new management team in place, the automaker is primed for change. And some of its big-gulp SUVs appear destined to become roadkill.
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The days when Henry Ford could offer one model of car in one color are long gone.