Campaigns Spending Little on Web Ads
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The presidential ad war online is beginning to look more like a skirmish.
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You'd think that lower-income users would be the ones stretching their dollars online, but that's not the case
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Google lost ground in the U.S. Internet advertising market for the first time in two years during 2007 due to&#160;slower growth in the fourth quarter, market researcher IDC said Monday.The Internet search giant saw advertising sales growth slow to 40 percent year-on-year in the fourth quarter, down from 50 percent year-on-year in the third quarter, IDC said. That blip cut Google&#39;s advertising market share in the U.S. to 23.7 percent in the fourth quarter, down 0.5 percentage points from the third quarter.The decline comes despite continued strong growth in Internet advertising in the U.S., according to IDC.U.S. Internet advertising few 27 percent year-over-year in 2007 to $25.5 billion, while total U.S. Internet ad spending in the fourth quarter alone rose 28 percent compared to the same time in 2006, IDC said. Companies continue to shift ad spending to online media from traditional media, according to the market research company.Google&#39;s fourth quarter decline could spell opportunity for its rivals.A&#160;merger between Microsoft&#39;s Internet businesses and Yahoo&#160;would give the combined company a market share of 17 percent in the U.S. Internet advertising market based on fourth quarter data, IDC said in a statement. While the figure would leave Microsoft-Yahoo behind, &quot;it would give them a much better fighting chance than if they went it alone,&quot; IDC said.Google could not immediately be reached for comment on the IDC report.&#160;
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The information superhighway has been a one-way street in the 2004 presidential campaign,  with President Bush and Democrat John Kerry raising money on the Internet but spending very little to advertise online, according to a study released on Monday.
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WebSideStory tries to help marketers manage their campaigns, but will it change the ads you see?
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With the presidential election just a few weeks away, pressure is mounting on both camps to effectively use the Internet to help woo voters -- but the ad money isn't flowing online. -washingtonpost.com
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(InfoWorld) - U.S. companies spent 37 percent more in online advertising in the first half of the year, compared with the same period in 2005, according to a new study. Online ad spending reached US$7.9 billion, as ads delivered in a search-engine context accounted for 40 percent of the total, ranking first among ad formats, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). This search format makes up most of Google Inc.'s revenue, which has been growing at an impressive clip in recent years. The growth in search advertising has prompted companies like Yahoo Inc. and Microsoft Corp. to invest heavily in building their own search engines and accompanying ad networks. However, Google remains by far the most popular search engine. The display format, which includes multimedia, banner and sponsorship ads, generated 31 percent of the total. Within this category, video ads are expected to grow quickly, helped by the broad availability of broadband. The third largest format was classified listings with 20 percent of ad spending. The overall growth reflects the continued importance of Internet marketing for U.S. advertisers, the IAB and PWC said in a statement. The second quarter of 2006 was the seventh consecutive growth quarter for online advertising revenue.
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While Google makes pots of money selling advertising for other companies, it does very little advertising itself. Even without a bloated marketing budget, the brand is a household name.
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Presidential campaigns are hoarding money for a coming advertising blitz &#151; mostly in Iowa and New Hampshire &#151; during the final three months of the year on airwaves already saturated with candidate commercials.
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Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study.
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The campaign fundraising figures reported by individual House and Senate candidates do not tell a complete or necessarily accurate story of the levels of campaign spending in their races. That is because outside playersÃ¢ÂÂ spending also is a major factor in virtually all of the most competitive races Ã¢ÂÂ including the money put in by the national partiesÃ¢ÂÂ campaign committees.
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Yahoo Inc.  reported a  dip in quarterly profit on Tuesday as corporate advertisers  spent less on its online ads, and the company gave a  weaker-than-expected forecast for the rest of 2007.
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Analysts are trimming online ad spending forecasts in light of U.S. mortgage crisis, but say search marketing will be least affected.
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Facebook, and other social networks, are not suited to mass political persuasion any more than they are for other forms of mass advertising.
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Links to the week's topics from search engine forums across the web: Report: Local Search Advertising Spend Will Double - Content Is King - Do I Need Adwords? - Organic Search Vs. Paid Advertisement - SEO Rates - Moving to Pay-For-Performance, and more.
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Online advertising will be just fine without subprime.