NBA sees bigger TV deal with partners
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National Basketball Association Commissioner David Stern said on Tuesday he expects to sign a new television deal, one that includes a "healthy" increase over the current $4.6 billion terms, before the end of the 2006-07 basketball season.
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A select group of sports fans will watch the National Basketball Association All-Star game on Sunday in the first-ever live high-definition 3D sports telecast that NBA officials hope will create a buzz about profiting from the new technology.
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Two former network heads signed a deal to provide programs across all the companyâs television channels.
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The fastest, flashiest team in the NBA could be getting a lot slower Â but much larger Â because of a blockbuster trade few could have seen coming.
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It&#39;s big news whenever the television networks throw $8 billion on the table, and even moreso when it&#39;s being thrown at the NFL, the Halliburton of sports.
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The league will debut the immersive broadcasting technology at this weekend's All-Star game. Then it just has to convince owners and telecom companies that it's a long shot worth taking
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Disney&#39;s ABC and ESPN outlets will likely grab big ratings with a Detroit-Indiana/Miami-Los Angeles Lakers NBA doubleheader Christmas Day, which says something about what can sell sports.
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YouTube announced deals that will provide its users with more legitimate music video and professional basketball content.
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The Sporting News - Hope comes in many forms in the NBA.\
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PHOENIX -- The fastest, flashiest team in the NBA could be getting a lot slower _ but much larger _ because of a blockbuster trade few could have seen coming.
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David Stern is happy that win-thirsty Celtics fans have a potentially stellar team to root for again with the offseason additions of Kevin Garnett and Ray Allen. And the NBA commissioner is also happy for the league, too, in terms of how it could benefit if the Celtics become a power again.
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Blog: NBA increase its online presence
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The National Basketball Association announced a deal with the video-sharing site to create an authorized N.B.A. channel and sanction fansâ uploads.
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When the NBA began sending its players to the Olympics in 1992, one of the league&#39;s goals was to spread basketball around the globe. Clearly, the idea worked.
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Electronic Arts may have scored a knockout punch in the competitive video game arena with news that it is entering a 15-year deal with ESPN to incorporate the sports network's brand, content and personalities into its line of sports video games.
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XM Satellite Radio Holdings Inc. is raising the ante in its programming battle with rival Sirius Satellite Radio Inc., signing an 11-year programming deal with Major League Baseball that could be worth even
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Two deals to be announced Tuesday are indicative of the ways TV is headed in new directions to meet the new needs of marketers.