Advertising: Company Will Monitor Phone Calls to Tailor Ads
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Pudding Media is introducing an Internet phone service that will be supported by advertising related to what people are talking about during their calls.
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A company behind a product that predicts childbirth weeks in advance hopes to attract international investment.
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Privately held Revenue Science will  offer behaviorally targeted advertising services on  Internet-browsing cell phones in Japan, entering a new field  for sending commercials based on a consumer&#39;s Web habits.
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Social-networking site Facebook is ramping up efforts on a major new advertising plan that would let marketers tailor ads for the millions of Facebook customers who provide a mountain of information about themselves on the site, according to major advertisers and analysts briefed on the system.
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The Web conferencing leader will release a product for sales calls that watches clients to see whether they pay attention.
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Promising drug test results make this a company to watch.
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Leading mobile communications companies are due to meet in London on Tuesday to consider a plan that would help turn handsets into personal barcode readers - a move that could stimulate the first big mobile-driven advertising market.
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By San Jose Mercury News, Calif.  Jun. 7--When you wander around the Web, advertising companies like DoubleClick know a lot about you: For instance, they can tell that you surfed from a Hawaiian tourism site to an airline booking site to a swimsuit retailer.
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The message, "This call may be monitored for quality assurance purposes," is so common that many callers assume no one is listening. But they would be wrong.
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You can tell a lot about a company from the way it reports its numbers.
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Company pursuing different wholesale access rates to its local phone network for Net phone providers.
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New Doubleclick technology lets customers schedule, show ads on mobile phones.
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Subscribers of the company's Net phone service can get information on park locations, public transit, and so on.
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Company to unveil plans for generating revenue from its third-party on-demand applications marketplace AppExchange.
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Now you can project different images of yourself on the mobile phone, depending on who's calling.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.