Blockbuster Super Bowl ad to promote online service
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Blockbuster Inc. will reanimate a  pair of furry mascots this weekend in a new Super Bowl  television commercial designed to boost subscriptions to its  online DVD rental program.
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The HD DVD camp purchased a $2.7 million ad for week's Super Bowl that will try to convince viewers that the high-definition format war is still far from over.
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October 12, 2004 -- THE asking price of a TV commercial on next year&#39;s Super Bowl is going up again. Fox, which has the rights to football&#39;s ratings-busting showcase, is seeking a record $2.
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Blockbuster is offering lower-priced plans for online movie rentals to compete with Netflix.
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TORONTO (CP) -- Blockbuster Inc., the world&#39;s biggest video rental company, has presented a promise to eliminate late fees on movies and games in the new year.
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TORONTO (CP) - Blockbuster Inc., the world&#39;s biggest video rental company, has presented a promise to eliminate late fees on movies and games in the new year.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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The online giant smartens up its display ads.
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A Connecticut businessman took his quixotic crusade against the New England Patriots to the Internet yesterday, launching a website to build support among season ticket holders for arbitration in ticket revocation disputes and the ability to transfer tickets to a friend or family member.
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Thanks to a longer shelf life on the Internet, the stakes have risen for marketers that decide to buy Super Bowl spots.
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For the first time ever, football fans will be able to download video highlights of the Super Bowl, and they will be offered exclusively through Apple Inc.'s online iTunes Store.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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By Sanford Nowlin, San Antonio Express-News  Dec. 12--Time Warner Cable is aiming a new local ad blitz at the NFL  after facing weeks of public pressure from the league for not carrying its  fledgling cable network.
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A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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Global video giant Blockbuster, which is struggling for growth as the internet transforms the movie rental business, said it&#39;s preparing to launch an unsolicited takeover bid for rival Hollywood Entertainment.