Super Bowl Ads: Amateur Hour
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Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it
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The networkâs coverage of Super Bowl Sunday and Super Duper Tuesday will meld.
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Missed all of the Super Bowl commercials last night and want to catch the ads, which are sometimes the highlight of the big game? Well, thankfully this year&#8217;s commercials are available for viewing via your favorite video search and sharing services.    Better yet, some of these services are adding social media options such as ranking and voting [...]
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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There are certain axioms of pop culture. "American Idol" judges will be mean. Prince will rock. Super Bowl ads will be more violent than the Super Bowl itself.
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Radio advertisers, frustrated by station-hopping listeners, are trying something new: the two-second commercial. More than 1,200 US radio stations run by Clear Channel Communications Inc. , including four in Boston, have been selling super-short ads the company calls "blinks" and "adlets" that are tucked between music or disc jockey's chatter. Blinks, in about two seconds, may spit out three or ...
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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JUST how contentious was the tug of war over the contents of Super Bowl commercials? During the game on Sunday, Fox made the highly unusual decision to pull a spot that was to have run in the fourth quarter after it appeared in the first quarter.
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No network can get a multihour pregame show right, and Fox didnât, thanks to turning it into an âAmerican Idolâ promotion. But Fox did the football game very well.
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Olympus blew oodles of cash on a splashy Super Bowl Sunday commercial for its new m:robe 500i, a combination music player and digital camera with 20 gigabytes of storage. People danced and pranced around, grooving to music and snapping photos that seemed to herald the age of convergence.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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Frito-Lay and Chevrolet are holding ad-making contests, with winners getting their spots used as part of Super Bowl XLI campaigns.
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The Hollywood writers strike, declining television ratings and the budgetary pressures that accompany an economic slowdown have conspired to make it a tough stretch for U.S. advertisers this year -- so the Super Bowl couldn't come at a better time.
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Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence.