ESPN Drops Yahoo Contextual Ads for Quigo AdSonar
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ESPN Drops Yahoo Contextual Ads for Quigo AdSonar Brian Morrissey at AdWeek reports that ESPN has decided on dropping the Yahoo powered contextual advertising (think high profile Yahoo Publisher Network ads) from its ESPN.com site. According to Brian&#8217;s coverage, ESPN has decided on selling the advertising placements itself. ESPN.com will begin using the Quigo AdSonar system to [...]
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Online auctioneer eBay Inc. has  pulled its advertising from search company Google Inc.&#39;s  AdWords network in the United States, an eBay spokesman said on  Wednesday.
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Leading search companies Google and Yahoo didn&#39;t appear to have a presence at the CTIA Wireless I.T. &amp; Entertainment conference in San Francisco this week, but their startup competitors and smaller rival AOL were all angling for influence over mobile search.While&#160;Google&#160;and&#160;Yahoo&#160;have been pursuing what is perceived to be a large opportunity in mobile search and advertising, they&#39;ve met resistance from mobile operators in the U.S.&quot;Some are concerned about Google and Yahoo being stronger competitors, that [the operators] will become in effect the dumb pipe that the ISPs became,&quot; said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. &quot;I think that&#39;s a valid fear.&quot;That creates an opportunity for companies such as JumpTap and Medio, which offer technologies to operators to present self-branded search tools for their mobile users.Operators tell JumpTap that they don&#39;t want Google and other online search brands to siphon away search traffic, and with it, the opportunity to earn revenue from advertising, said Adam Soroca, vice president and general manager of search services for JumpTap.But operators and startups face a steep challenge: Any mobile user can simply type the URL for their preferred search provider into a browser on a mobile phone. Users will do that if they think that the search from the online giants is better and if they want to access connected services such as mail and calendars, Sterling said.If the carriers manage to offer a better search experience, and one that may be easier to use because it is placed predominantly on the phone home screen, which the operator controls, then people may use it. &quot;But if their experience is lackluster or sub par or comparable, then they&#39;re at a disadvantage, because the brand strength and other tie-ins [from Google or Yahoo] are greater,&quot; he said.JumpTap said its technology is superior to other mobile search offerings because it uses proprietary algorithms that are mobile-specific. In addition, JumpTap knows the search history and location of users, so it can display more relevant results and advertising, Soroca said.In addition to the startups, competitors of Google and Yahoo in PC-based online search are working hard to prevent the search giants from dominating the mobile Internet. Microsoft is pursuing a foothold in mobile search and has an advantage through its Windows Mobile operating system. Phones running the OS feature a link to Microsoft&#39;s Live Search on the start page.Also, AOL made a handful of announcements at the CTIA conference about new mobile services. It even had a booth, which included a small poster for JumpTap in the area of the stand promoting a new AOL mobile search offering. JumpTap said it could not discuss any relationship with AOL. AOL could not be reached for comment.It&#39;s ironic that JumpTap may be fueling AOL, which ranks low among PC-based search offerings but has a strong brand. &quot;The scenario that operators are concerned about, [JumpTap is] enabling&quot; with AOL, Sterling noted. But from JumpTap&#39;s perspective, AOL looks like one more customer, he said.
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Internet media company Yahoo Inc.  on Thursday said it struck a deal to produce, host and sell  advertising for the official Web site for the second and third  season of NBC's "The Apprentice."
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Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
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Microsoft adCenter Contextual Advertising Heating Up JenSense has the scoop on the Microsoft answer to Google AdSense and Yahoo Publisher Network, Microsoft ContentAds beta. Jen says that Microsoft is looking for a few good advertisers who are interested in testing out the contextual ads on Microsoft&#8217;s BIG MONEY channels; &#8220;Selected advertisers just received invitations to participate [...]
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Voices.com detects a whiff of d&#233;j&#224; vu as the search giant makes its move into radio advertising. In Listening Post.
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Is Microsoft-served ads slowing down Web sites? Plus, what is Ask erasing, and what are the others keeping? And a 'Knight Rider' comeback and more.
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ESPN, the sports television network that offers viewers shows like ''Around the Horn&quot; and ''Pardon the Interruption,&quot; soon will be letting fans get on the horn and interrupt someone.
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InfoWorld - EBay has pulled all of its paid search ads from Google AdWords network in the U.S in&#160;an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.
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Mobile ESPN, a start-up cellphone  company backed by Walt Disney Co., will announce as soon as  Thursday that it is closing down operations, The Wall Street  Journal reported on Thursday.
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EBay has pulled all of its paid search ads from Google AdWords network in the U.S inÂ an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.
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This morning Yahoo! announced that its new search marketing platform, Yahoo Search Marketing &#8216;Panama&#8217;, is now available to advertisers that wish to open a new Yahoo! sponsored search account.   U.S. based accounts can now sign up online to begin marketing products through Yahoo!&#8217;s completely redesigned system. Previously, the system was only open to Yahoo!&#8217;s [...]
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ESPN is closing down its cell phone company for sports fans after less than a year, planning instead to forge deals with other wireless operators to offer Mobile ESPN's multimedia content, the majority-owned subsidiary of Walt Disney Co. announced Thursday.
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BRISTOL, Connecticut (Ticker) - Rick Majerus&#39; stint as a college basketball analyst for ESPN apparently has been short-lived. According to an ESPN.
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(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
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Auction website eBay pulls its US advertising from search engine giant and adversary Google.