The 8 Secrets that Make Apple No. 1
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Columnist Mike Elgan shares the eight secrets that make Apple, by far, the leading consumer electronics vendor.
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According to Philip Elmer-DeWitt (Fortune), Gene Munster, an analyst with Piper Jaffray, believes that Apple is âeffectively one year ahead of its competition.â Munster made the observation after touring the 2008 Consumer Electronics show and seeing reflected in the products there displayed unmistakable evidence of Appleâs achievements in hardware design, touchscreen devices, and ecosystem connectivity. Looking forward to âAppleâs Macworld announcements (1/15),â Munster expects Apple to set a similar âbar for CES â09.â
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Is Apple a Mac magnate or an iPod powerhouse?
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With the iPhone, Apple offers a glimpse of what's to come.
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With iPhone, Apple's Steve Jobs applied his revolution-by-design mind to cell phones. An inside look at innovation in action
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Apple holds its annual Macworld Expo and itâs chock-full of new high-tech goodies to be tried out.
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Saying that iPhone âchanged the way we think about how mobile media devices should look, feel and perform,â Time Magazine put iPhone at the top of its list of âTop 10 Gadgets.â iPhoneâs design, Time says, âis exceptional inside and out: Itâs got a slick glass-and-stainless steel case and an elegant touch screen loaded with eye candy. Itâs an iPod and a 2-megapixel camera. Images and video clips display vertically or horizontallyâthey reorient themselves depending on how you hold the thing. When the phone detects a wireless network within rangeâyour own home wi-fi set up or somebody elseâsâit lets you tap once to connect, and then proceed with your Web surfing, Google mapping, emailing and other activities.â
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Apple is now in the position where it cannot hold a proper Macworld without unveiling "One More Thing." But with the iPhone being a hard act to follow, was the MacBook Air enough to keep the world's gadget haven at the top of its game?
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Humor: The forthcoming iPhone is just the start of Apple's lineup of multifunction tools.
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Apple's economic gains signal Rule Breaker potential.
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What to make of the Macworld keynote, where the line is between geeky interest and geeky obsession.... What are the things that tie us all together as geeks? Plus, a song! Enjoy!
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ITunes has been a success for a number of reasons. Backed by a respected name (Apple), it offers a massive, ever-expanding library of songs at appealing prices.
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Like the star on a Christmas tree, iPhone is perched atop all the top 10 gadget lists for 2007, and with good reason. Not only did iPhone revolutionize the way people think about their mobile phones -- as many writing those lists crow -- but in my case, it has changed the way I live.Let&#39;s be clear: I&#39;m not your typical gadget or technology geek. I didn&#39;t have a cell phone until 2000, and even then I purchased a refurbished Nokia handset for $30 that resembled the Motorola brick phone Michael Douglas used in the 1987 film &quot;Wall Street.&quot;[Watch the three-part video series&#160;Two Geeks and an iPhone.]2008 will mark the first year in as long as I can remember that I won&#39;t be buying a leather-bound dayplanner to keep track of appointments, and I still read more books than blogs. Though I rampantly text-message, instant-message and e-mail, I&#39;d still rather open my mouth and speak than send a series of virtual messages to have a &quot;conversation.&quot;I covered the iPhone launch here in New York in June and didn&#39;t quite understand what all the fuss was about, especially as I interviewed people who lined up for days in the broiling heat just to be among the first to buy the gadget. I am a huge fan of Apple products and own several iPods and a PowerBook, but like many others, I didn&#39;t plan to buy an iPhone until the price dropped or Apple came out with the product&#39;s second wave.When someone gave me an iPhone in late August, I surprised myself by being giddy. I immediately chucked my AT&amp;T-powered Motorola Razr in favor of what would become my new main squeeze. At close range, iPhone, like other Apple gadgets, was just so -- for lack of a better word -- adorable. Even before I opened the box, I realized that my love affair with iPhone was about to begin.Four months later, I&#39;m still smitten. Until iPhone, I never thought a mobile device could so drastically change my daily life. Its cousin iPod was certainly a revolutionary product, disrupting an entire music industry that is still feeling the repercussions. But for the average person, iPod really only changed the form of device that plays your music or videos and how you purchase entertainment. iPhone, on the other hand, affects daily human behavior on a much broader scale.Soon after iPhone came into my life, I was heading to Brooklyn to see a friend&#39;s band perform. Like any self-respecting cabbie in Manhattan, my driver had no idea how to get to the venue, even when I gave him the address. Like most Manhattan-dwellers, I didn&#39;t either.But as we were zooming over the Williamsburg Bridge in the direction I knew we had to go, I used the Google Maps application on iPhone to find the best route. I had it before we exited the 1,600-foot-long bridge in Brooklyn.Now, iPhone isn&#39;t the only mobile device that provides maps or driving directions. But do any of them do it quite as niftily as iPhone does, with just a few taps on a screen? And do they mark your destination on the map with a cute little red pushpin icon so resembling a cherry lollipop that you just might want to lick it?This is the fundamental reason why my heart, like many others, is aflutter over iPhone. It&#39;s not just what the gadget does that makes it a life-changing device, it&#39;s HOW it does it -- and, more importantly, how it lets a user do it.Much of the functionality of iPhone can be found on many current handsets. But even when I could access my Gmail account on my Razr, I found the steps I had to take to launch and use the application, and then the interface on which I was reading my e-mail, a frustrating and, frankly, ugly experience. The Web-browsing experience was pretty much the same, if not worse.But iPhone actually presents an e-mail and Web-browsing experience the way they are meant to be on a computer. To sweeten the deal, you can also play your favorite music, map out your destination for the night and perform many other functions of typical handsets, all on a simple, engaging touch-screen that is not just easy to use, but an actual pleasure.This is why, for the first time, my entire appointment schedule is digital, and why I check the weather and my e-mail before I even roll out of bed. It&#39;s why I never worry about buying maps or printing out directions anymore and why I sometimes forget I own a digital camera.iPhone also makes you seem really smart, even when you&#39;re only medium-smart or not bright at all. Ever find yourself in the middle of a conversation with friends and someone asks, &quot;Who invented that?&quot; or &quot;What actor was in that movie?&quot; or &quot;Who wrote that Pulitzer-Prize-winning novel?&quot;Now instead of being befuddled, I excuse myself and privately fire up Wikipedia on iPhone. Then I return to my friends with all the correct answers. Suddenly, I am as erudite as Jeopardy&#39;s Alex Trebek.I&#39;ve used a similar tack to get answers to trivia questions at a local pub quiz, though I don&#39;t recommend doing this because it&#39;s against the rules and competing players get really angry if they catch you. But did you know the full name for the Statue of Liberty is &quot;Liberty Enlightening the World&quot;? Neither did I until a recent pub quiz in Queens. (And neither did anyone else, because my team was the only one that got the question right and thus received two points instead of one.)Of course, iPhone 1.0 is not without its flaws, which have been widely documented. It&#39;s true that AT&amp;T&#39;s network sometimes crawls about as fast as an inchworm on Valium and anyone whose fingers aren&#39;t the size of a stylus (that is, just about everyone) will likely send a text message or two in pig Latin if they&#39;re typing too fast and skip proofreading.Actually, while the message bubbles in the text-messaging interface are super-cute, they also can lead to embarrassing recipient flubs if you haven&#39;t returned to the home text-message screen after sending someone a message. I learned this the hard way when, in an early-morning fog, I sent a text message about a wild night out meant for a friend to my ex-boyfriend&#39;s number.But overall, unlike said ex-boyfriend, iPhone has never disappointed me, and has so far been an unfailingly loyal and faithful companion. Since we&#39;re still in the honeymoon phase, I know there is much more to discover about the joys my new companion can bring to my life. It may be early to say, but I think my relationship with iPhone will turn out to be an affair to remember.
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A round-up of reviews from around the country  weighing the merits and shortcomings of Apples's latest gadget
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iPhone certainly caught Dean Takahashiâs  attention in 2007.  âApple tossed out the design parameters for cell phones and came up with a device based on what you wished cell phones would be,â he reports. iPhone âhas a 3.5-inch display, a touch screen that makes it easier to use your fingers to browse Web pages, an instant link to YouTubeâs top videos and an easy way to call contacts or create group calls.â Takahashi also thinks the â new iMacs look great as wireless all-in-one units without a lot of ugly cables. They have great automatic backup systems, wonderful video editing tools, and cool methods for keeping your desktop organized.â
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Apple, these days, is an innovation factory. The company releases so many products you get the idea that everyone there just runs around yelling ideas.
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A softball tech question: Can you name the innovator whose gorgeously distinctive products earn praise from reviewers and almost cultish devotion from customers? The answer: Apple Computer.