The Moment | Advertising Guru John Jay Blogs
236531
The advertising agency honcho and pop culture vulture John Jay blogs about Japanese youth culture.
451742
Reminding oneself when anticipating a windfall that money might buy happiness, but only at a cost.
377186
Creating the brand and the images early on is critical.
590991
All right, let&#39;s pretend for a moment that you are announcing, producing or directing Saturday&#39;s telecast of the Heat-Lakers game.
149850
I know, I know. You probably ask yourself: &#8220;already?&#8221;. Okay for all the busy or retired Search Marketers out there (because you are one or the other or not a marketer ;) ), who forgot&#8230; aehm&#8230; let slip through the fact that today is the day where you are supposed to give a little present of [...]
531082
How the end of a product turned into a publicity event â and maybe, a new beginning.
554869
It&#39;s a thing of beauty: a two-page &quot;advocacy ad&quot; in The New York Times featuring, among other things like quotes from satisfied Firefox users, all 10,000 names of those who donated to The Mozilla Foundation so that it could take a NYT ad that it hopes
483306
Dan Farber: "It's not hard to imagine a contextual ad showing up every time you Twitter something. Twitter 'I am drinking beer with friends' and a Budweiser ad shows up. Now imagine the Twitter revolt." Oh yes there would be quite a revolt, a powerless one, unless there was an alternate service we could all switch to and then assuming we could get off our asses and actually switch. Yeah, we're good at screaming, but not too great at acting, here. I'm a bit of a Twit, myself, and I'd find it revolt-worthy if they tried to interrupt or punctuate discourse with product placements, but then Twitter's destiny is, imho, to be acquired by a phone company and sold as a feature that gives users a reason to use one brand of phone over another. Not as a way for advertisers to hitch their "messages" on our discourse. We've seen how well that has (not) worked with advertising on email. Not likely to work much better on Twits. Imagine if Nokia offered a cell phone with Twitter built-in, a checkbox for SMS users (default on?) -- "Do you want to send SMS messages to your buddy list?"  Don't you think the kids would go for that? (Maybe they can already do it, it's likely that I'm that cluelss.)
119887
For Web video, lunchtime has become the new prime time, and media companies have started responding in a meaningful way in terms of both content and advertising.
374071
Honda&#39;s experience is being played out all over the Web, prompting experts to predict a rebirth in brand advertising online. These ads -- which are generally rich media, meaning they include
47803
Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
751660
Yesterday's piece, lightly edited, on the Huffington Post. http://x98.us/jz  I think it looks pretty good over there!
193419
The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
86543
How a ââpremiumââ brand manages the dance with the mass market.
684914
It is time again to ask 20 questions about advertising, marketing, the media and popular culture.
476311
Now hereÂs something that just happened to catch our eye.
299748
I admit I was fast asleep when the moment came, although the moment wasn&#39;t really the moment. It was mid-afternoon on Sunday, 24 October.