Toshiba cuts HD player prices in Blu-ray fight
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Consumer electronics maker Toshiba  Corp  said on Monday it is slashing prices of its HD  DVD format players by between 40 to 50 percent as major  Hollywood studios move to embrace Sony Corp's  Blu-ray  format high definition DVDs.
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Toshiba Corp  is planning to give up on its HD DVD format for high definition DVDs, conceding defeat to the competing Blu-Ray technology backed by Sony Corp , a company source said on Saturday.
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No flowers, please (Almost) Forgotten Tech Toshiba's decision to end its production of HD DVD players and recorders effectively marks the death of the optical disc format once touted as the natural successor to the phenomenally popular DVD.â¦
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NEW YORK -- Toshiba Corp. on Monday announced an aggressive campaign to bolster its HD DVD movie disc format against Sony-backed Blu-ray technology, cutting prices on players to as low as $149.99.
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Watch out, Toshiba Samsung will launch its promised dual-format HD DVD/Blu-ray Disc player in Europe next month, the company has said, and industry insiders are already claiming the machine could be priced at just â¬400 ($548/Â£271).â¦
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Toshiba said Tuesday it will no longer develop, make or market HD DVD players and recorders, handing a victory to rival Blu-ray disc technology in the format battle for next-generation video.
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November 29, 2004 - After months of momentum for Blu-ray, HD-DVD has shot back with a big gain - studio support. Toshiba Corp., which has been developing the HD-DVD format, announced it has lined up Warner Bros.
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Japan's Toshiba Corp waved the white flag  in the home movie war, giving up on its HD DVD format after  losing the support of key studios and retailers to the Blu-ray  technology backed by Sony Corp.
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So Toshiba finally threw in the towel on its HD DVD format today, making Blu-ray  the winner in the hi-def war. Consumers, however, could be the losers because without competition, there's no incentive for cheaper Blu-ray players.
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With Blu-ray rapidly gaining momentum in the next-gen DVD war, UK retailer Woolworths has announced it will stop stocking Toshiba's HD DVD format in stores.
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Sony on Monday said it is lowering the cost of its upcoming Blu-ray player to $499 USD. Although it claims the $100 price drop is due to falling production costs and growing demand, Sony's move is likely more in response to rising sales of HD DVD players.
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Toshiba (6502.T) said on Friday it would  introduce its first two High Definition DVD players (HD DVD) in  Europe by November, priced between 599 and 999 euros  ($768-1,280), well above prices in the United States.
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More than a week after  being dealt a potentially mortal blow by the defection of  Warner Home Video to the Blu-ray Disc camp, HD DVD developer  Toshiba is striking back.
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Sony Corp. said Monday it is bringing out a cheaper player for Blu-ray discs early this summer, a crucial step in its battle to make the high-definition format the replacement for DVDs.
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Toshiba has abandoned the HD DVD high-definition video disc format, it announced Tuesday. (More to fol...
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Like a boxer trying to regain the momentum after a volley of body blows, Toshiba is making efforts to rally the HD high-definition DVD alliance. In the past few days, it has dropped the regular price on several HD players, continued a promotion of free movies, and reportedly will increase its marketing campaign.
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InfoWorld - Vendors supporting HD DVD are cutting prices to boost their products, which are vying with Blu-ray disc technology to replace current DVD movie discs.