Perfectmatch.Com(R) Launches TV Advertising Campaign
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SEATTLE, Feb. 27  /PRNewswire/ -- Perfectmatch.com(R) (http://www.perfectmatch.com/), a leading online dating and relationship service for serious adults, announced today their plans for a series of new television advertisements in 2007.
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Match-making companies are creating new services that allow people to post their dating profile online and then automatically receive a text message on a GPS-enabled phone when a match is nearby, say, at a coffee shop around the corner.
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Gap is launching an online  advertising campaign featuring music by the Raveonettes, Dntel,  Swizz Beatz, the Blakes and Marie Digby in the hopes of  stirring up some viral music video mojo among its younger  customers, Billboard has learned.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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The cable television industry has launched a $200 million advertising campaign to assure customers they will still be able to watch their favorite programs after the transition to digital broadcasting.
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Broadcasters and other entertainment providers unveiled a $300 million ad campaign Thursday to teach parents how to shield their children from objectionable television shows.
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Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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and often humorous -- side today, as it launches an advertising and marketing push designed to appeal to buyers&#39; personal aspirations.
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The United Church of Christ is trying to air what three TV networks see as a controversial ad. The ad says the Church wants to reach out to those people it says
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Search Marketing firm SENDTEC has launched a cable television campaign which is airing search marketing commericals on CNBC. They are one of the only SEM firms which seem to be advertising on television.     Hattip SERoundtable
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In a new ad campaign, dairy companies are using interactive features and sports and entertainment celebrities to try to draw young people to milk.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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A startup claims to read people's minds while they view ads.
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Nielsen Media Research launched on  Thursday a U.S. ratings service that tracks how many people  watch TV commercials, potentially creating a new standard for  how the industry buys and sells advertising time.