Search Marketing "Resolutions" for 2008
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We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.
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Blog: The company now has 56 percent search market share in the U.S., according to Nielsen/NetRatings.
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(InfoWorld) - Online ad spending in the U.S. grew 34 percent in 2006, compared with 2005, as marketers continued expanding their use of the Internet to promote their products and services, according to a new study. With an estimated $16.8 billion spent, the U.S. is a "healthy environment" for online advertising, the Interactive Advertising Bureau (IAB)Â and PricewaterhouseCoopers (PwC)Â said Wednesday. Convinced that Internet advertising's effectiveness continues to improve, U.S. companies are steadily increasing their online marketing budgets, the organizations said. Ad spending grew an estimated 32 percent in the fourth quarter to $4.8 billion, the highest quarterly total ever. With another year of solid growth, the U.S. online advertising market distances itself more from the difficult years that followed the dot-com bust, when spending money for online marketing was somewhat discredited. After peaking at $8.2 billion in 2000, U.S. online ad spending fell in 2001 and 2002 but began regaining lost ground in 2003 as the once-disgraced Internet industry showed its first signs of recovery and the start of the Web 2.0 era. In 2004, with the emergence of GoogleÂ as a search engine and advertising powerhouse, online marketing increased its momentum. That year, the market finally broke the 2000 record, ending with $9.6 billion in online ad spending, and Google's IPO became further proof of the Internet industry's rebound. By growing every year since 2003, online ad spending has played a major part in fueling a new wave of technical innovation and venture capital investment in the Internet market. A particularly vibrant segment has been search engine pay-per-click ads, the format that generates most of Google's rising revenue. IAB and PwC reached their estimates from data they collected from the top 15 online ad sellers in the U.S. The organizations will report actual results for the third and fourth quarters of 2006 next month. Â
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Found in the search marketing forums: *OFFICIAL* SES San Jose 2007 Party & Events Schedule; Google Clarifies Link Exchange Guideline; Top 5 Aspects of SEO; and more.
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Yahoo Search Marketing Upgrade Information  It&#8217;s almost Q4 2006 and Yahoo Search Marketing has sent out a notice to its advertisers yesterday about the new &#8216;Panama&#8217; YSM platform, changes and its transition. Search Engine Journal reviewed the new Yahoo Search Marketing platform at Search Engine Strategies San Jose, and this new announcement lends to some [...]
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Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.
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Press Releases &#038; Search Engine Optimization  About two weeks ago was the one year anniversary of the search engine roundtable and I decided to give the much spoken about PR Web a try. As many of you know, PRWeb is known as the "backdoor to search engine optimization", so I wanted ...
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The beginning of the year is traditionally a time to look back, and, for the brave of heart, to make a few predictions looking forward.  Lacking the requisite bravery, I'll just quote something that the Economist wrote recently: Rejoice: the embrace of âopennessâ by firms that have grown fat on closed, proprietary technology is something weâll see more of in 2008.  Now, had this "fearless prediction" been made a year ago, I would have been impressed, because 2007 has turned out to be the year when everyone, it seems, wants to be open. read more
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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Found in the search marketing forums: Are You an AdWords Addict; Can Link-Bait Mature; Choosing Keywords; and more.
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Google on Tuesday updated its Search Appliance hardware for businesses, expanding capacity to up to 30 million documents and adding a number of new features. Users can now specify date ranges in their searches, as well as set price and number ranges.
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Ten, 9, 8, 7, 6, 5, 4, 3, 2, 1 ... diet! Two companies are ready for this yearâs round of resolutions, sponsoring electronic billboards in Times Square.
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I know, I know. You probably ask yourself: &#8220;already?&#8221;. Okay for all the busy or retired Search Marketers out there (because you are one or the other or not a marketer ;) ), who forgot&#8230; aehm&#8230; let slip through the fact that today is the day where you are supposed to give a little present of [...]
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A new study finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
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Search Engine Strategies (SES) is hosting the second annual Search  Engine Strategies (SES) Latino Conference and Expo in Miami,  Florida, on June 18-19, 2007.
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(InfoWorld) - Google's flagship search site accounted for just over half of all online searches in the U.S. in August, according to a survey by Nielsen/Netratings. The search giant played host to just over 3 billion searches during the month, and its search traffic grew 30 percent year-on-year. Yahoo placed second with 24 percent of all searches, but also enjoyed strong, 23 percent year-on-year growth. Microsoft'sÂ revamped Windows LiveÂ trailed in third with 10 percent market share and just under 600 million searches. AOL's search suffered the biggest dip in growth. Although AOL Search finished fourth with over 328 million queries, its traffic fell 18.2 percent compared to the same month in 2005.
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(InfoWorld) - Google Inc. plans to extend the product search capabilities on its main Google.com Web search engine in the fourth quarter, in time for the holiday shopping season. A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week, according to people at the conference. When people search for products on Google.com, the system will present them with another search box so that they can refine their query, wrote Bear Stearns & Co. Inc. analysts in a note published Friday. After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service, wrote the analysts, who attended Google official's presentation. "Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy," the analysts wrote. Currently, Google has no plans to monetize this product-search capability with display ads or listing fees, but that could change, they wrote. The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note. Google.com can already detect if someone is looking for real estate to buy, and asks users to refine their queries before delivering listings from Google Base. Thus, the plan outlined at the PESA conference would apparently be a significant extension of this existing feature toward multiple product categories. Jonathan Garriss, PESA's executive director, got very excited after learning at the conference of Google's plans. "Anything that improves product search and helps shoppers find what they want is always positive for a merchant like me," said Garriss, chief executive officer of Gotham City Online, an apparel store on eBay that also has its own site. Garriss already feeds product information from his store to Google Base. But after talking to Google officials at the conference, he plans to improve it. "It will make it a it smarter search. Google is giving us an opportunity to do that," Garriss said. PESA groups about 600 large eBay sellers that collectively generate over 70 million eBay transactions and US$1 billion in eBay gross merchandise volume annually. Google Base was introduced last November as a service for individuals and organizations to post content to the Google search index, including products for sale. From the beginning, Google said that Base isn't meant as a destination Web site, but more like a database to feed information to Google search sites, like Google.com. To stress this point, Google recently removed the search box from the Google Base site. Neither Google or the Bear Stearns analysts immediately replied to requests for comment. Â