MTV&#39;s music focus too little, too late
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With an emphasis on the  visual over the audio, MTV from its inception has never been  &quot;about the music.&quot; But after seeing interest in its signature  trophy show wane in recent years, the network put the spotlight  where it belongs for a music awards show: on the concert stage.
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As teenagers continue to spend less time watching television and more time online, MTV Networks has been working on a number of initiatives to keep the eyeballs on its content - and advertising. The latest effort involves creating a three-dimensional online world, a "Virtual Laguna Beach."
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Ratings for the MTV  Video Music Awards plunged 31% among viewers in the cable  network's target demographic, those aged 12-34.
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Fuse, a cable channel devoted to music videos, comes across as unsure whether to defy the example of MTV or to imitate it.
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The celebrity lure of the MTV awards was called a contributing factor to one event not being as flashy as promised.
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NEW YORK and SANTA MONICA, Calif., May 29  /PRNewswire/ -- It is all about the fans at the "2007 MTV Movie Awards," as MTV in conjunction with Yahoo! Movies and Mark Burnett Productions, is one step closer in the quest for the next creative new filmmaker and showcasing new talent.
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The deal will allow MTV to offer its Web site visitors the ability to play along with, or remix, their favorite songs.
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Video didn't kill the radio star as the first MTV video proclaimed; to the contrary, it may help boost ratings of radio stations across the United States.
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Up-and-coming rockers don't need million-dollar videos, A-list publicists, or glowing
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A teen pop star, a rock band and a rapper will help the no-doubt-already-hot crowd get even more heated at this year&#39;s MTV Video Music Awards pre-show.
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MTV Networks, owner of the MTV and Comedy Central channels, is pushing a risky new Web strategy to win back young viewers from the likes of YouTube and MySpace.
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TV is generally concerned with  winning the eyes of an audience, but ears can be just as  important these days. Network and cable shows continue to put a  premium on the music behind the stories, with indie and even  unsigned artists as likely to get heard as any giants of the  back catalog.
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MTV has managed to find entertainment in Ozzy Osbourne taking out the trash and Mariah Carey touring her house. On Thursday night, they hoped to squeeze a few more drops out of celebrity navel gazing.
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The current wisdom in Hollywood tells us the musical biopic is a dead genre. With documentaries all the rage, there&#39;s just not much of an audience for an impersonation anymore, and dramatizations about the
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If you&#39;ve ever suffered through a case of the whirlies, then you have a good sense of last night&#39;s MTV Video Music Awards.
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Sometimes the songs are all wrong. Like, you're shopping for genitalia in Second Life when your earbuds remind you that it's just "Too Little Too Late." The solution: Pack your iPod with tunes that complement the things you do all day long.
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Given Britney Spears&#39; persistent  high profile, it matters little what the former pop princess  releases to mark her return to musical pop culture--radio will  indulge on curiosity alone. &quot;Gimme More&quot; certainly scratches  the itch.