Search Engine Strategies Toronto Was ... Different
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Many things were different in Toronto last week, but that's just a reflection of the changing times in the search industry.
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Google Inc., the search engine whose clean, minimalist home page was a stark contrast to the link-laden Web portals of the late 1990s, made a tiny tweak to its site last week that may have much bigger repercussions.
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History of Search Engine Optimization and Marketing Testing  Calum I. Mac Ceod was first up. He discussed how Google used to rank pages (title and pagerank). Now its a bit more complicated, with proximity and linkage data. He goes through the various on page factors and describes how most are not ...
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The search site still lacks the right stuff.
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Hitwise&#8217;s Bill Tancer recently posted about the distribution of Google&#8217;s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.  Right now, Google owns the &#8220;brand&#8221; in search. But Yahoo and Microsoft have more &#8220;diversified&#8221; traffic across multiple properties. Without some more effort and &#8212; dare I [...]
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Unusual Search Engines   Unless you've been living under a rock, you know of the major search engines like Google or Yahoo. But did you know that there are many other smaller or niche search engines out there that can offer you unique help? Let's take a look at some of ...
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The dominance of Google in the search space is almost written in stone in North America, but there may yet be some populous spots in the world where the market is wide open. Now its main Chinese competitor has launched a new assault.
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This year could be defined by social media, blended search, or even the changes in SEO. All told, 2007 is mainly the year that search grew up.
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Jimmy Wales, the founder of Wikipedia once said, &#8220;Search is part of the fundamental infrastructure of the Internet. And, it is currently broken.&#8221; And while he&#8217;s dabbling with the concept of an open-source search engine, Dr. Riza C Berkan of Hakia.com believes the fix is in the semantics.  The CEO and founder of the &#8220;meanings&#8221; [...]
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In the past decade, searching the Web has grown from an academic experiment to a multibillion-dollar business. Microsoft has not been a player, being content to outsource its MSN Search service to rival Yahoo!
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Redmond unveils its much-hyped search engine. Does the world change?
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Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so?  A new report offers some surprising insights.
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A new design and a number of under-the-hood improvements move the site away from the niche blog market and into the wider world of online searching.
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Search optimization for mobile sites presents many challenges already familiar to search marketers, yet adds different twists that make it unique.
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Google Search Index Booms to 8 Billion  Google had something up their sleeve. It seems that whenever a competitor does something big, such as MSN announcing the beta launch of their new search engine, Google has to "one up" them somehow. Just as the news wires started flaming with MSN Beta ...
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I&#8217;m a big fan of Search Engine Strategies Conferences on Search Engine Marketing and try to attend and cover all of them that I can.  Besides the seminars and forums on search marketing, and the late night parties, I always find it quite rewarding to walk around the exhibition halls and speak to some of [...]
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By Bates, Mary Ellen  One way that we distinguish ourselves from Google-at least in the eyes of our clients or users-is by finding content that they can't. But we can also beat the search engines at their own game by creating a customized filter that can be overlaid on search results.