First 2012 sponsor unveiled
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London 2012 chairman Lord Sebastian Coe names the first official Olympic sponsor.
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Sponsorship spending by North American companies is forecast to rise 12.6 percent this year to $16.78 billion, which would mark the biggest jump since 2000, according to a research firm.
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Major League Soccer signed a 10-year deal with Adidas, making the company its official athletic sponsor and licensed supplier. The announcement was made by Adidas managing director Erich Stamminger to company shareholders.
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Sponsorizzazione di quattro appuntamenti annuali
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The company is trying to look strong in a land of subsidies and stiff competition.
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Middlesea Valletta Life recently presented a sponsorship to the Maltese Diabetes Association.
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A family of 11 sponsors along with an industry partner are behind the Dairy Industry Awards.   New Zealand Dairy Awards Trust chairperson Alison Watters said the commitment expressed by the sponsors is "just awesome".
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LONDON, June 4 -- Olympic organizers unveiled the official logo for London's 2012 Summer Games on Monday, and didn't get quite the reaction they were hoping for.
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Multimedia Card Association kicks off ad campaign to promote the small cards based on its specifications.
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Details of London&#39;s bid to host the 2012 Olympic games were unveiled today, with the bid team pledging that the capital could host &quot;the best games the world has ever seen&quot;.
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Winner to be chosen next month Leading IT firms have been shortlisted to run the London Organising Committee for the 2012 Olympic Games and Paralympics Game's (Locog) back office system.â¦
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First Command Financial Services, one of the best-known companies marketing financial products to military families, agreed yesterday to pay $12 million to settle accusations that it
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Arsenal&#39;s new stadium will be named after the current sponsors of one of its biggest rivals after the football club agreed a Â£3m a year deal with Emirates Airlines.
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Arsenal football club has announced the biggest club sponsorship deal in the history of English football. A Â£100m deal has been agreed between the club and Dubai-based Emirates Airline, which will see Arsenal
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The World Cup finally got a title sponsor Monday, but the team event that has struggled to attract top players from every country will no longer be part of the World Golf Championships when it begins a 12-year deal in China.
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Rebranding madness infects 'star-studded' launch LogoWatch Olympics minister Tessa Jowell clearly spent too much time in the chill-out room absorbing whalesong from her iPod at the "star-studded" launch of the 2012 Olympics logo in London's Roundhouse earlier today, since she described the rather frightening graphic as both "an invitation and an inspiration" as VIPs battled to verbally out joss-stick each other.â¦
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Blyk, the world&#39;s first fully  advertising-funded mobile telecoms operator, launched in  Britain on Monday in what is seen as a major test of the  potential of advertising on mobile phones.