Google bowling and negative SEO: All fair in love and war?
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"Google bowling" and other forms of "negative SEO" are out there and should be understood.
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The search engine is good for more than just scouring the Web. It's also a powerful tool for the shadier side of online data collection.
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Found in the search marketing forums: Measuring Cup; Is Google Weighting Clicks on SERP Entries More Highly in its Algorithms?; Link Building Campaign Imminent; and more.
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Dave Pasternack from the SEM/PPC Firm Did-I could not resist it. Â  He had to post at his DMNews.com Blog the story titled &#8220;An SEO critic answers his critics&#8220;, which is in fact a direct sequel to his post &#8220;Troubled times for SEO firms&#8221; from about a month ago. Â  The original post was stirring up a lot of [...]
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A year ago, my colleague Katie Hafner wrote a story about the growing number of lawsuits facing Google. The cases ranged from copyright claims, to challenges to Google&#8217;s use of other companies&#8217; trademarks in its advertising system, to complaints about how some Web sites were ranked in Google&#8217;s search results. It now looks like some people [...].
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By John McBride, The Charlotte Observer, N.C.  Feb. 11--Any company with an informal corporate motto like Google's -- "Don't be evil" -- has to be different. And being different is what endears us to Google, right?   Sure Google gives great search, but it's more than that.
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Over the last week, I've been writing about the disconnect between flow and rank. Paradoxically, sites that are ranked high don't always deliver a lot of hits when they link to you. On the flipside, there are some sites that are rarely on Top 100 lists, or talked about very much, that deliver substantial flow. Two of them stand out, one a veteran site, and the other a relative newcomer. 1. Daring Fireball is a thoughtful blog written by John Gruber that focuses on the Macintosh. Since I've returned to the Mac in 2005, and have been writing more about Mac issues, I've started getting links from this site, and when I do, they usually send between 1000 and 2000 readers my way. And they're generally interesting people with useful information and ideas. I follow Gruber on Twitter and have learned that he is a Phillies fan and therefore disappointed this year. His posts are interesting there too, and irreverent, which I like of course.  2. A Digg-like memetracker, news.ycombinator.com is in the same league as TechMeme, about 1000 hits for a highly ranked piece. I don't know much about the site, I'm not a regular reader, and I don't know much about the people who visit from this site.
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Tips for improving the efficiency of job searches on the Web.
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Search engine optimization vendors and other companies can help corporations and individuals monitor and manage their online reputations. But are they crossing ethical boundaries by tinkering with Web search results?
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Aaron Wall at SEObook has put together a thought provoking post on current linking techniques, structure, and how Google reliance on trusted sources &#038; domains is in jeopardy as those resouces become more and more abused. Finding the Most Powerful Links Anything that has been greatly trusted has been abused. The difference between the current abuse and [...]
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Google and the History of Link Building  I can't begin to tell you how sick I am of reading articles and posts that mention the two words "Google" and "penalty" in the same sentence!  So many webmasters are walking on eggshells these days when it comes to Google, and it just doesn't ...
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A search engine with a falling audience, and no clear direction--but it's cheap.
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While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them?
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Found in the search marketing forums: SEO 2.0 Is Born; Google Backlinks Culture; Is Google Analytics Sufficient? and more.
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All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad?
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By Steve Connor  The Google search engine owes its phenomenal success to the way it carries out searches based on analysing the relationships between websites. Conventional rivals simply searched on the basis of how many times the search term appears on a web-page - a far inferior approach.
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These sites employ many different tactics in their efforts to take some of Google's pie. Here's how they stack up.