Amidst Mac efforts, EA also pushes iPod games
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Electronic Arts (EA) began the summer by pledging at June&#8217;s Worldwide Developers Conference to bring six A-list games to the Mac platform. But the world&#8217;s largest independent game publisher was pursuing other opportunities with Apple long before that.
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Apple Computer Inc.  on  Tuesday unveiled a number of new iPods, including one with the  most capacity to date, and said new versions of the popular  digital music players would sport video games such as Pac-Man  and Tetris.
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roundup Macworld Expo dominated news this week as Apple rolled out new versions of the iPod and the Mac.
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The (APPL) iPod family of digital media players keeps growing in sophistication and popularity.  It's also growing more profitable for Apple with each passing revision to the product, says market research firm iSuppli.
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Apple's iPod Touch uses advanced components that put it technologically beyond the iPhone.
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SAN JOSE, Calif. Â Apple Inc.'s delayed update to the Mac OS X operating system is hitting store shelves as consumers are increasingly snapping up Macintosh computers to complement their iPods and iPhones.
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The unpopularity among users of Microsoft's WGA (Windows Genuine Advantage) digital rights management tech isn't stopping Apple, which has filed an updated patent application on a DRM scheme with similar aspirations.
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While Apple&#39;s iPhone division basks in the glory of the media spotlight, the Mac-maker&#39;s iTunes division is baring the brunt of some potentially game-changing news.
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Apple Computer is the undisputed champion of the hard-drive music market, but competitors are gearing up for a shot at the title. The various versions of the iPod account for 92.
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Apple Computer Inc.  may have sold more than twice as many of its iPod digital music players in its most recent quarter than its signature Mac computers, but competitors are turning the up the heat in the nascent online music industry.
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The software maker is considering upping its ad budget as it tries to take on Apple's iPod.
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Gaming giant Electronic Arts will boost production of video games for mobile phones over the next nine months, bringing top-selling franchises &quot;Fifa Football&quot; and &quot;The Sims&quot; to handsets, the company says.
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Appleâs share of the personal computer market is surging, driven in part by what analysts call a halo effect from the iPod and the iPhone.
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With Apple planning a major press event, speculation focuses on a major update to the company's iPod offerings.
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Marc Saltzman  offers another reason to love your iPod: âgreat games. More than 20 downloadable digital diversions are now offered including Ms. Pac-Man,Sudoku,Texas Hold âEm and soon, Pole Position: Remix, based on Namcoâs early â80s arcade racing game.â In his CyberSpeak column, Saltzman also takes a close look at two of the latest games for iPod, âPeggleâ and âPhase.â
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NEW YORK - Apple Computer has launched a new offensive in the digital music business, updating its iPod digital music player with a feature that will allow it to display photos on a color screen and boosting the storage capacity of its top-end line.
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Electronic Arts will release its latest Mac title, Spore, later this year.