College Recruiters Lure Students With New Online Tools
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Frustrated by the failure of e-mail solicitations, admission directors are looking for new ways to incorporate the Internet into their marketing plans.
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By Stephanie Armour  As the job market heats up, interest in online business networking is starting to soar -- turning a one-time novelty into a necessity for millions of business professionals in search of jobs or business contacts.
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A FEW years ago, a young man in his freshman year of college had a vision for a better way to provide high school students with the information they need to find colleges that are a good fit.
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A two-year research project on how to market the government on college campuses indicates that e-mails touting hot jobs and cool internships, along with other low-cost outreach activities, could increase interest among students in working for Uncle Sam.
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Many employers and search professionals now use Web journals to find potential job candidates and check for digital dirt.
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Providing one-stop shops for students looking at colleges, 35 states ease the labyrinth of class planning, financial aid, transcripts and online applications. Some private-sector sites offer unbiased student rankings.
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LINCOLN, Neb. -- Forget course catalogs and colorful pamphlets. Think sex, skiing and rock 'n' roll. When it comes to recruiting students for college, admissions officials are turning to increasingly outlandish stunts to get the attention of high schoolers.
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Online recommendation systems are growing up -- and the spammers, fraudsters and thieves are moving in. By Annalee Newitz from Wired magazine.
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A new initiative will deliver magazine subscriptions to college students via e-mail as a way to introduce them to a digital format that might stand up to print.
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A small publisher of college textbooks plans to offer free electronic textbooks to students. The catch? Ads are inserted within the text.
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By Janet Kornblum  Facebook, the online networking site once the exclusive terrain of college students, will soon be opening up to the world.
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Partners get tools, encouragement to put applications online.
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Social-networking site will launch premium services next year. Among possibilities: helping recruiters do "back door" reference checks. Photo: Staffing executive uses LinkedIn.
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Penn State, Cornell University among those offering paid download services to students.
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Recruiters and HR leaders find online job sites effective in filling openings, despite complaints that they generate too many unqualified applicants. Only employee referral programs got higher marks, while print advertising trailed the pack.
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Here's a dream-come-true for Web addicts: college credit for watching YouTube.
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He's got social networking pages online. He visits college campuses, where enthusiastic student groups lobby hard to get their peers involved in politics.