Online advertising 'growing fast'
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The annual value of European online advertising will more than double by 2012, a report suggests.
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U.S. Internet advertising revenue rose  37 percent in the first six months of the year, hitting a  record of nearly $8 billion, according to a study released on  Monday.
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Ad costs hit bottom line but subscriptions grow.
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Internet advertising revenues in the United States surged 42.7 percent in the second quarter compared with the same period a year ago to 2.37 billion dollars, an industry group revealed.
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Search may have been Web advertising's belle of the ball, but online video is now the new darling. But despite media companies, including the big four networks, moving content online and YouTube feeding a healthy appetite for user-generated clips, advertisers are facing a shortage of usable inventory. The result: Prices for net video ads are being pushed above those seen for TV spots.
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Internet advertising revenues jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to search results.
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The online giant smartens up its display ads.
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Online video will heat up as a U.S. advertising format in 2005, fueled by the use of high-speed Internet connections, while attention-grabbing pop-ups will wane, according to a report released on Thursday.
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Internet executives gathered for Advertising Week here gave off the palpable feel of a winning team at a victory celebration. Greg Stuart, outgoing CEO of the Interactive Advertising Bureau, told a packed room at the group's MIXX Conference, for instance, that, by its own calculations, Web advertising was nearly an $8 billion business in the first half of the year, continuing a four-yearlong rapid expansion.
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Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year, according to a new US study.
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The company will significantly expand its Print Ads program, in which advertisers purchase ads in newspapers through the Web.
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Online advertising spending in Britain  surged 40.3 percent to 917.2 million pounds ($1.72 billion) in  the first half of 2006 compared to last year, giving it a  market share of 10.5 percent, new data showed on Wednesday.
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Glimpses of advertising are now being tallied down to the second.
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Even though online advertising is growing fast, that growth is being stunted, industry executives say, because nobody can get the basic visitor counts straight.
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NEW YORK - US internet ad revenue jumped to a record US$2.37 billion ($3.5 billion) in the second quarter, surpassing the highest levels of the dotcom era.
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(InfoWorld) - U.S. companies spent 37 percent more in online advertising in the first half of the year, compared with the same period in 2005, according to a new study. Online ad spending reached US$7.9 billion, as ads delivered in a search-engine context accounted for 40 percent of the total, ranking first among ad formats, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). This search format makes up most of Google Inc.'s revenue, which has been growing at an impressive clip in recent years. The growth in search advertising has prompted companies like Yahoo Inc. and Microsoft Corp. to invest heavily in building their own search engines and accompanying ad networks. However, Google remains by far the most popular search engine. The display format, which includes multimedia, banner and sponsorship ads, generated 31 percent of the total. Within this category, video ads are expected to grow quickly, helped by the broad availability of broadband. The third largest format was classified listings with 20 percent of ad spending. The overall growth reflects the continued importance of Internet marketing for U.S. advertisers, the IAB and PWC said in a statement. The second quarter of 2006 was the seventh consecutive growth quarter for online advertising revenue.
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New interactive ad format would give advertisers new ways to reach users online.