Advertising: 5 Shows and a Car Share a Premiere
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CBS is joining forces with Cadillac in hopes of enticing viewers to sample the CBS Monday prime-time lineup and enticing drivers to buy the new Cadillac CTS sedan.
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Pedestrians in major cities are familiar by now with Discovery Communications' oversize outdoor ad presence. It frequently uses phone kiosks and other so-called "street furniture" to help brand its TV networks with still shots of dinosaurs, exotic locales or the latest high-tech weaponry and other fare from its stable of original programming.
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For the major broadcast networks, February is bringing the kind of advertising dollars they have perhaps not seen in a month of Sundays.
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A deal with an advertising agency shows TiVo making some fancy moves.
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Customized cars that use commercial logos as a creative palette.
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New technology will still allow advertising to get through to viewers.
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The fight for the next big  entertainment market is shifting from the couch to the car, but  analysts say ambitious media companies aiming to roll out video  for automobiles face licensing and regulatory hurdles.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Two deals to be announced Tuesday are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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A few group shows have jumped the gun with a splash of stylish fizz, a knotty theme, a soak in strangeness, something special to catch the eye at seasonâs end.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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A new Nissan campaign that reaches younger consumers through MySpace, TiVo and video clips, is emblematic of an effort by marketers to remake their media choices.
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I'd like to thank my producer...and my director...and...and... A YouTube video showing the first ever TV advert for the Apple's iPhone has popped up on Gizmodo US. Simple, but quite stylish, the advert shows a number of actors â 28 in total, old and recent â from a multitude of different films just saying..."hello". It finishes with an image of the handset and the text "Coming in June".â¦
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Film premieres are back and how! In fact, the multiplexes in Mumbai are vying with each other to obtain the premiere shows of forthcoming biggies.
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A start-up called Ad-Air said it had created the âfirst global aerial advertising networkâ â giant, billboardlike ads that will be visible from the air as planes approach runways.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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Personal TV Channel system is making its debut at IFA consumer electronics show.