Advertising: Madison Avenue Says Hello to âHello,â Again
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At least half a dozen advertising campaigns are using the greeting âHelloâ as a way to attract consumer attention.
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About two years ago, the office-supply chain, Staples, began a new advertising campaign. According to Shira Goodman, Staples Inc.'s top marketing executive, the Framingham -based chain decided to peddle the perception that it's a particularly easy place in which to shop. "All of our ad gurus got together and said, 'How do we make this amorphous concept of 'easy' very ...
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How a ââpremiumââ brand manages the dance with the mass market.
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The fast-food company announced Wednesday that the R&amp;B group will play an integral role in its âIâm lovinâ itâ ad campaign, which kicked off last year with Justin Timberlake in a starring role.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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Fashionistas know that everything old becomes new again, and this year's comeback is straight from the catwalk: the model. The pretty faces who largely had been reduced to the background of the fashion scene as designers and magazine editors courted celebrities to be their walking billboards suddenly are back in vogue &#151; literally.
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com October 12, 2004, 3:15 PM PT. It was a beautiful day for Apple Computer on Tuesday, as the company kicked off a new advertising campaign featuring rock superstars U2.
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Burnishing the image of a brand or company by forging ties with a philanthropy or charity is becoming increasingly popular on Madison Avenue.
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The ChloÃ© store on Madison Avenue has reopened and it seems this season, all hippies have been fire-hosed away.
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In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Appleâs new iPod Touch.
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Fashion Wire Daily - Subtle Asian-inspired elements were the basis of the Luca Luca Pre-Fall ÃÂ08 collection, presented in their New York store on Madison Avenue on Tuesday, Dec. 11.
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NEW YORK -- Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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Ikea is reuniting with Deutsch, heralding a playful new ad campaign that revives the elements for which its advertising was known.
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Johnny Carson's death came as Madison Avenue re-examines its past - as symbolized by his decades as a pitchman - to determine the future of branded entertainment.
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After invitees leaked details to bloggers, the company has confirmed that its much-rumored advertising strategy will see the light of day at a high-profile New York event.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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Looking back on a year of advertising innovation