AOL realigns ad business, expands HP deal
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AOL said on Monday it has realigned  its advertising business and expanded a deal with  Hewlett-Packard Co  beyond the United States, as part of  a move to take its properties and services into more than 30  countries in two years.
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AOL has extended itsÂ offer to acquireÂ online marketing company TradeDoubler, giving its shareholders until March 14 to tender their shares in favor of the deal.
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More changes are in the works for AOL's portals, including the launch of a new site.
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The company will significantly expand its Print Ads program, in which advertisers purchase ads in newspapers through the Web.
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Randy Falco, AOLâs new chief executive, began reorganizing the company Monday to focus on free services for broadband Internet users supported by advertising.
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Internet company AOL said Monday it is partnering with a unit of Gannett Co. to offer new forms of interactive advertising that incorporate audio and video elements.
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The increase reflected a continued boom in online advertising, as well as a windfall that Yahoo realized from selling part of its stake in rival Google Inc. -AP
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AOL Making Portal and Search Changes  Some big changes are in the making at AOL which will help to expand their content, channels, and advertising revenue past their paid internet service provider members and to the masses. And no, it's not the Netscape homepage! AOL is currently testing a preview of ...
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Time Warner's  AOL Europe has hired Google  to provide advertiser-sponsored search results for its Internet service, replacing Yahoo's  Overture unit, AOL Europe said on Tuesday.
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(InfoWorld) - With all the huge changes under way in the online media industry, one thing is staying the same: the identities of the companies making money out of the shift, according to the head of AOL LLC. "Amidst all the fragmentation, there's staying power," said Jonathan Miller, chairman and chief executive officer of AOL. He named AOL, Google Inc. and Yahoo Inc. as companies that are making money by aggregating rich online content such as video, noting that Microsoft Corp. is also making moves into that business. "The big companies will stay big companies," Miller said during a keynote address at the Emerging Technologies Conference on the Massachusetts Institute of Technology's Cambridge campus Wednesday. Those same companies -- AOL, Google, Yahoo and Microsoft -- are seeing their own Web sites attracting less traffic than in the past, losing out to the likes of YouTube and MySpace, Miller said. However, he doesn't expect the newer entrants to escape consolidation by the more established players. "I'm a big user of YouTube, but does anyone believe it'll be an independent company in five years? No," he said. All the previous boundaries around entertainment are blurring as consumers become more involved in both the distribution and even creation of online content, Miller said. "This is the Golden Age of entertainment," Miller said. "If you love entertainment, this is the best time ever and it's just at the start." Consumers have much more control over their general viewing habits, choosing where and when they watch the content of their choice. He expects that on-demand viewing for television will become the dominant pattern for users within the next four to five years, with scheduled programming taking a secondary place. "We're becoming a nation of snackers and samplers of all-round media consumption," he added. One area that needs work is video search, a market where AOL already has an offering. "To date, video search has not been as good as text search," Miller said. "In the next few years, it will be as good." One major technological advance that's required is how to give a search engine the ability to look at the pixels of an image and tell people what it is, instead of today's approach of relying on how a video clip is tagged. As to how the "new" AOL is progressing, Miller's estimation is "So far, so good." Last month, the company announced it wouldÂ stop charging for its range of software and services as part of a planned move away from a subscription-based model toward operations supported by advertising sales. "We have a different future," Miller said. "In our past, we got people online, our future is about what they do online. It's a leap." So far, AOL users are continuing to use the company's services at least as much they used to, Miller said. In terms of whether the company has successfully transitioned its business model, the earliest AOL should be able to make a call either way is "realistically the middle of next year," he added. Â
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AOL plans to strengthen its online advertising business by acquiring Tacoda, a company that specializes in delivering ads based on users' online activities.
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Time Warner's AOL has acquired San Diego-based flash startup widget producer Goowy for an undisclosed sum. Widgetized versions of AOL properties could be the next step for the dinosaur ISP.
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AOL said Monday it would move its headquarters to New York and integrate its advertising businesses into a single unit as part of its transformation from Internet access provider into an ad-driven business.
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America Online will begin offering to sell members a security device and service that has been used to safeguard business computer networks, the world's largest Internet service provider said on Tuesday.
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The deal may help Yahoo expand in the video advertising business. But it adds complexity to a company that is trying to simplify.
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America Online Inc., seeking to boost traffic to its free Web site and generate more advertising dollars as its paid subscriber base declines, said Thursday it is enhancing its search functions.
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The company said it plans to separate AOLâs access business, which is its  dial-up Internet service, from its audience unit, its portal and advertising business.