Young ad stars show old pros new tricks
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To court new generations of consumers,  advertising executives are discovering that experience has  become an impediment.
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As TV warms to pro video-game leagues, the top stars are emerging as big brands
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As new titles become more innovative, existing players scramble to keep up.
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Its new ad campaign may not be focused on the right people.
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Take a peek at some of the moves the pros are making.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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This sweet-natured coming-of-age story manages a neat trick in our increasingly ``edge&#39;&#39;-obsessed television world: It&#39;s old-fashioned without seeming irrelevant.
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Using their own lives as inspiration for their show, three actors find themselves down the road to Hollywood success.
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The old adage that there is no such  thing as bad publicity for a celebrity is getting a workout  these days -- and so far appears to be holding true.
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General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills.
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In new experiments for NBC, people are observed as they watch commercials in fast-forward mode.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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The performers are not stars, but the price is competitive.
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Check out the new Thums Up ad featuring the star.
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They may be the hottest young comedy team on television, but the stars of "Drake &amp; Josh" are really old souls at heart.
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With the 2010 Winter Olympics young challengers are making themselves known at the United States Figure Skating Championships.
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Advertisers have uncovered a world of young men with plenty of time on their hands and money to spend - a highly coveted demographic - in an unlikely place.