Seabrook's Crisps Puts Comedy at Heart of Interactive Campaign
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By Pinkerfield, Hayley  Seabrook's Crisps, the Northern snack brand, has launched its first 'through-the-line' campaign, featuring interactive media at its core. The main campaign push features a new site, MySpace presence and TV ads on other social networking sites.
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Life & style: Summer salads are all very well, but sometimes a hot day calls for indulgence. Nigel Slater revels in the tongue-tingling combination of cream and berry.
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Jeff Grass  stands in front of 100 potential investors, pitching his Alexandria-based company,    BuySafe,  a bonding service for people buying products through online retailers or auctions. He has eight minutes to wow the full house as most of those in the audience balance lunchboxes of  turkey sandwiches, peaches and brownies from Balducci's on their laps.
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Life & style: Free on top of fish and chips since 1863, batter scraps are now being offered at a price in yuppified Leeds.
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TWO corking game ideas from a Welsh entrepreneur are set to grip nation's dinner parties as the festive season approaches.
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Procter & Gamble is looking to push the advertising envelope with new viral campaigns online.
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How an irreverent Internet news channel is shaking up British politics
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How&#39;s this for creative thinking? A cafe has opened with pyjama-clad servers pouring cereal day and night, topping it off with everything from fruit to malted milk balls, and
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Travel: Kevin Gould discovers the blueprint of coastal cafes has arrived in Littlehampton.
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By Bob Shallit, The Sacramento Bee, Calif.  Feb. 17--Promoters of the new McCormick & Schmick's downtown restaurant got lots of mileage from their media event Thursday: the placement of Jake the Crab -- an inflatable, 67-foot-wide company mascot -- on the Capitol lawn.
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It promotes an interesting strategy of combo meal customization.
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By Anonymous  ITV is launching an online ad campaign to promote its 6m dinosaur drama Primeval. The drive, created by Play, encourages users to visit a microsite featuring key characters from the show.
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By Greg Connors  There's more to the world of online video than catching Michael Richards dropping verbal bombs in a comedy club.
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Â· Series of cinema adverts aims to reach 1m people  Â· Labour MPs criticised for joining campaign
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The food purveyor gives investors something to chew on.
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Online publishing firm Thomas, Townsend &amp; Kent (TTK), which offers an e-mail newsletter network that focuses on the interests of affluent consumers, is now offering advertisers a variety of new opportunities for reaching "foodies" -- consumers passionate about fine dining and gourmet foods.
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Arts & entertainment: Stephen Fry teams up with Matt Lucas for a comedy special to celebrate the station's 40th birthday.