E-Commerce Report: Podcasters Unite to Figure Out a Role for Ads
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Industry executives say they have closed in on a solution as to how to make advertising a viable revenue source for podcasting.
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A company called Jook Inc. has developed a way for multiple earbud-wearing practitioners of the digital life to share music through a kind of broadcasting technology.
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Find a way to tune out advertisers, and they'll find a new way to tune you back in.
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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A California start-up aims to use existing technologies to measure the exposure and effectiveness of ads on broadcast media.
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Rather than attacking SeeqPod, a popular music search engine, the major labels should view it as a template for how to make money on the internet, which isn't going away any time soon.
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Pop quiz: What technology is on the  cusp of changing the face of Internet advertising as we know  it?
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A technology that delivers internet audio programs directly to iPods and other MP3 players, podcasting is gaining a following among people who can't listen to their favorite shows when they're live. By Daniel Terdiman.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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SAN JOSE, Calif. -- After getting a taste of the radio business in college, software designer Craig Patchett never lost his interest in broadcasting. But without a job in radio, it seemed likely to remain one of those unfulfilled passions -- until something called ''podcasting" came along.
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There&#8217;s a long article today by Kevin Delaney in the WSJ (sub req&#8217;d) about Google&#8217;s efforts to woo advertisers into its print and audio ads tests: There have been some hiccups. Mr. Schmidt said in October that in tests of print-ad sales, &#8220;the first iteration didn&#8217;t work.&#8221; Google executives have given the system a major overhaul [...]
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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Podcasting for the iPod  If you are fed up with listening to your local FM station and the mass of inane adverts that punctuate each show, or, if you crave interesting spoken word programmes that are written and presented by excited, knowledgeable enthusiasts, then Adam Curry's "Daily Source Code" podcast may ...
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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This yearâs big story is mainstream marketers embracing new technologies like podcasts, video-on-demand, blogs, social networking and video sharing.