The Search Engine Optimization Journey
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The Search Engine Optimization Journey  Working in the fast-paced search engine marketing industry, I have often been faced with the question: &#8220;Where exactly does SEO fit into web site development?&#8221; The relevance of SEO cannot be overestimated. Increasingly, webmasters and site owners alike are beginning to realize the importance of optimizing ...
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On Sunday I&#8217;ll be flying into Chicago to attend next week&#8217;s Search Engine Strategies Chicago 2006. While not one of the larger SES shows, especially compared to the SES San Jose and SES New York conferences, Search Engine Strategies is sure to be one of the more cozy get togethers (especially with the blizzard currently [...]
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What's new in search? Found in the forums: Is SEO Necessary? Top Ten Search Factors 2007; Bringing SEM In-house; and more.
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Microsoft, Yahoo and AskJeeves have adopted the &quot;link analysis&quot; algorithmic approach that gave Google a vast lead among search engines.
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Mikhail Tuknov, founder of Infatex.com,  sent in this article on CSS and its importance in search engine optimization. I found it to be a basic and &#8216;to the point&#8217; read on how CSS can cut down on load time, cross browser compatibility and code cleanliness. As the holiday season approaches, Search Engine Journal will be [...]
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How did Search Engine Strategies measure up against other technical conferences? SEO analyst John Parent shares his thoughts.
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Image search is playing an increasingly important role in search engine optimization, and SEOs should develop strategies for optimizing a web site to receive this type of traffic.
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Search Engine Strategies, in all of its success and growth, is an amazing conference circuit attracting many from the worlds of SEO, search marketing, media buying, public relations and all types of businesses to its seminars. But at times, the amount of people, information and networking can be overwhleming and if you&#8217;ve attended enough SES&#8217;s and [...]
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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There are certain tools that every SEO should have in their toolbox. Here's one of the best, borrowed from the developer's toolbox.
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Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages?  A panel of experts debated the issue at a recent Search Engine Strategies conference.
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Search optimization for mobile sites presents many challenges already familiar to search marketers, yet adds different twists that make it unique.
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Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?
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A look at Super Bowl advertisers' search engine optimization (SEO) efforts for terms related to their TV campaign.
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This interview is the beginning of a series on search engines. We'll briefly look at their history, and delve into some of the techniques of optimizing Web sites for search engines. By Lee Underwood. 0812
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Links to the week's topics from search engine forums across the Web: End Of Results Penalty?; H5 or strong tags?; Google Quality Score and more.
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In a new post to his blog today, Stuart Herbert continues the theme he started in a previous post about a business case for PHP. In this new entry, he shares some things he's done to further the effort.   To turn this from an idea into reality, I've setup a Google group where anyone who is interested can join in, and help build this resource. Please come along with your ideas and concerns, and let's see what we can achieve together.   He also suggests some "first steps" to get the ball rolling, namely a list of topics the business case needs to cover.