Product Placement on Reality TV Seems Somehow More Realistic
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It is typically easier to weave a product into an episode of a reality show like âAmerican Idolâ than into a scripted series like âGreyâs Anatomyâ or âTwo and a Half Men.â
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Those talking heads on TV may be profiting by front-running.
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Blog: Device from Immersive Media may be  funny looking, but boy does it get all the angles.
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There might be signs of life in the industry after all.
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Glimpses of advertising are now being tallied down to the second.
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The YouTube Effect is amazing -- and potentially goofy.
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MUCH of the ferment that is remaking Madison Avenue is centered on the changes in television, still the largest and arguably most powerful advertising medium. Two deals that are scheduled to be announced today are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Virtual reality might finally be the medium that unites the passive experience of watching television with the interactive potential of the Web.
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Australians have voted with their remote controls to confirm they like reality TV more than the reality of a cliff-hanger election campaign.
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Lifetime Television is ramping up its reality programming in a big way.
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Through the magic of "product placement," consumer-product companies have become adept at using movies to boost the recognition of their brands. But when it comes to how movies and television portray business generally, the corporate community has been a miserable failure. Invariably, business...
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Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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The shift parallels the increasing appearance in the new media of ads celebrating sports.
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Trying out for a reality show is strange enough, but when it's 'Big Brother,' the experience goes way beyond weird.
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The latest crop of workplace reality shows can be seen as a playbook for the behind-the-scenes fear and scheming at NBC and Fox.