Dance Review: Searching for Happiness? Beware of Commercials
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The surface of a production by the French-Austrian performance group Superamas is so shiny and so deeply comical that its pretty wrapping almost â but not quite â masks the seriousness of its core.
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The problem with being in the spotlight dance is a basic one. You had better know how to dance.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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Sam Kim presents a persuasive choreographic metaphor for the loss of self.
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The easy temptation is to say that dance is not what it used to be. Yet nothing would be riskier than to declare the party over.
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Madison Avenue is going all Fred-and-Ginger on consumers, filling commercials, Web sites and other forms of advertising with energetic dance steps and music.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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COLLEGE PARK, Md. -- The next time you walk by a shop window, glance at your reflection. How much do you swing your arms? Is the weight of your bag causing you to hunch over? Do you still have a bit of that 1970s disco strut?
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Whether it's the latest miracle ab exerciser, a get-rich-quick scheme or a weight-loss supplement, many of those call-now-and-order products hyped on infomercials and TV shopping networks are nothing more than tacky junk. Separating the rip-offs from the useful gadgets isn't always easy.
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The Lab judging panel will be busy this weekend picking a winner in the speak-to-the-Prime-Designer contest. (You can still enter today.) As they toil tirelessly, let us ponder this designerâs ethics, and whether it&#8217;s better to live in simulated joy or be really miserable. The posthuman Prime Designer may not care much what our puny [...].
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Behavioral Targeting and Contextual Advertising  Is online advertising undergoing a "rebirth"? Some might argue it is, first spurred on by paid search advertising then by contextual and adware placements. Now there is another "new" game in town, if the buzz-o-meter is any indication. While not altogether new, behavioral advertising is getting ...
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Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
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I heard a report on NPR a couple of weeks ago, and thought it was very interesting.  A study of a group hotel maids found that even though they lead active lives, get lots of exercise, their health isn't good. High blood pressure, overweight, body-mass index, the usual signs of a sedentary life.  They interviewed them, asking if they were active -- no. Did they get exercise? No. (The correct answer was yes to both.) So they formed two groups, with one group they did nothing, with the other they had a series of classes where they showed them how doing maid work compared to other forms of exercise. The kept going until they understood that they were active and living a healhty lifestyle. A few months later they checked blood pressure, weight, BMI and amazingly the group they had educated had become healthy!
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Probing the depths of spending psychology.
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A refuge for dance is a bastion of growth and stability, but some question its programming.
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Full Circleâs âInnaviews,â performed on Thursday at Dance Theater Workshop, is more of a Valentineâs Day show than a Christmastime event.
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The dance theater of Trisha Brown consists of happy paradoxes, and so does my reaction to it, not least to her current program at the Joyce Theater.