Product Placement on Reality TV Seems Somehow More Realistic
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It is typically easier to weave a product into an episode of a reality show like âAmerican Idolâ than into a scripted series like âGreyâs Anatomyâ or âTwo and a Half Men.â
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A new study out by Nielsen seems to indicate that DVR owners watch far more commercials than some may think.
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NEW YORK  - In the midst of the rise of the  reality makeover show, recent statistics have shown that U.S.  teenagers are increasingly turning to adult cosmetic procedures  such as Botox injections and liposuction.
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With drug companies advertising their wares on TV, it&#39;s not only appropriate, but welcome, that Consumer Reports has started offering assessments of these important and expensive consumer products.
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I wonder if companies get a discount for product placement when they&#39;re being parodied by underwater creatures. That would explain why &quot;Shark Tale&quot; is packed to the gills with so many of these ads.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Researchers are trying to turn the simulated realities of science-fiction movies into the armchair realities of everyday life
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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Glimpses of advertising are now being tallied down to the second.
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Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials.
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Companies that have invited consumers to create advertising often find it to be more stressful, costly and time-consuming.
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HBO's offbeat reality show, which follows an unusual family around, is a bit too close-up and anthropological for comfort.
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It's amazing what kind of items can be advertised as "green" these days: a grocery-delivery service, a projection HDTV and a home-automation system, to name a few recently pitched to me.
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Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks.
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The company has come up with some on-demand advertising. Will it woo viewers?
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By Bruce Horovitz  For all the hoopla about Super Bowl marketers and the gazillions of Web hits they were expecting off their pricey ads, reality appears to have stepped smack in the way.