Advertising: Mending a Bruised Image
231861
Concerned by growing uneasiness among fans and marketers about athletes gone wild, the N.F.L. is embarking on an advertising effort highlighting the positive aspects of the on- and off-field lives of its players.
112208
Staffers at the Wall Street Journal face the uncertainty of a new owner and a suddenly harsh advertising climate.
626462
Major Internet sites are showing a growing interest in the advertising business, and traditional ad firms are starting to worry.
642200
Newspaper sympathy ads illuminate complex attitudes to death, privacy and power.
339226
Financial PR: Soft talk, hard profits
743655
Can two new ad campaigns save the struggling apparel chain?
79457
A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
640797
NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
12875
The embrace of Al Gore by the Cannes Lions International Advertising Festival shows how âgreenâ advertising has galvanized the marketing community.
720222
How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
684937
Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
476801
With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
607862
In an ad-saturated world, the cellphone screen is a nearly pristine canvas. But a number of area companies are helping to transform the device that 220 million people are loath to leave at home into a personal, pocket-sized billboard, hawking everything from the latest ringtone to Fabio-favored "I Can't Believe It's Not Butter!"
372235
Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
188077
Think you know advertising? Think again. The social web is challenging all conventions, from who creates the content to how we define media.
455286
A new awareness of promoting Âan image of joy and wellness.Â
515115
A new branding campaign by The Wall Street Journal hopes to attract women and younger consumers.