Acer will target consumers with new Gateway brand
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(InfoWorld) - Retail consumers in the U.S. could begin to see great deals on computer purchases as PC vendors get more competitive in the wake ofÂ Acer's announcement on Monday that it plans to buy Gateway. Acer will probably try to reinvigorate the Gateway brand, using spiffier designs and faster processors in an effort to add cachet to Gateway and eMachines labels which are often seen as "bottom dwellers" selling low-cost PCs, said J.P. Gownder, a principal analyst with Forrester Research. In announcing the deal, Acer President Gianfranco Lanci said he planned to preserve Gateway's "powerful and unique brand" in order to cover a variety of consumer market segments, differentiating the two brands over time in an effort to reach a broader variety of consumers. By announcing its plan to concentrate on the U.S. retail market, Acer is signaling that it will not challenge far larger vendors like Hewlett-Packard and Dell for corporate enterprise deals. Acer also said on Monday that it planned to divest Gateway's professional business division, and was already in talks with a potential buyer. That strategy will probably have a far greater impact on Acer's long-time rival Lenovo than on larger vendors, Gownder said. "For HP and Dell, it's going to be two years before this makes an impact on their business," Gownder said. "Lenovo is the company that really loses here, especially if Acer is able to pick up Packard Bell and get a foothold in Europe, as well." On Aug. 7, Lenovo Group announced it had agreed to buy Packard Bell, but that deal appears to be scuttled: part of Monday's news was thatÂ Gateway will exercise its right of first refusal to acquire shares in Packard Bell's parent company. In addition to tripping up its rival Lenovo, Acer will gain valuable retail leverage in the U.S., including Gateway's online retail site and its shelf space in major retailers like Best Buy Co. Inc., Gownder said. Still, Acer faces a large workload in creating a successful merger with Gateway before it begins to reap profits from the move. "Acer has made a smart, imperfect decision. But from what's available to them, it was the best move on the chessboard," Gownder said. Acer now faces pressure to duplicate its success among small business customers and Asian markets in the competitive U.S. retail market, other analysts said. Acquiring Gateway could give it the leverage to succeed, but only if Acer completes a difficult merger, said Charles Smulders, an analyst and managing vice president at Gartner Inc. First, Acer must make sure it retains Gateway's staff in the U.S. channel and retail sectors, while divesting the money-losing professional business, he said. That move would have little effect on Gateway's small stake of the corporate enterprise market, but a larger impact among its government and academic customers. Then, Acer could dedicate its engineers to improving Gateway's image as an economy brand. "The Gateway brand is very well known, but people are unclear what it stands for. So that is one challenge Acer will face," Smulders said. The company will probably try to establish a reputation for using the latest technology, as opposed to marketing Gateway as the brand with the best technical support or the lowest prices, he said. To Acer's advantage, Gateway has been cutting costs for five years already, so that will be a much easier task than HP faced when it bought Compaq, Smulders said. "I certainly think HP will be taking notes, simply because Acer has been gaining ground so fast, particularly outside the U.S. If Acer can pull this off, it would be a serious challenge to HP." HP declined to comment on the possible implications of the deal. "HP does not comment on the business strategies of its competitors," said corporate spokeswoman Emma McCulloch. Â
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(InfoWorld) - Acer's planned $710 million acquisitionÂ of U.S. PC vendor GatewayÂ won antitrust approval in the U.S. as the clock struck midnight Monday, Gateway said. The time marked the end of a 30-day waiting period in which the U.S. Federal Trade Commission or the Antitrust Division of the U.S. Department of Justice may intervene or request additional time to review the deal for possible antitrust violations. Not all transactions face antitrust scrutiny by the two U.S. agencies. Acer, of Hsichih, Taiwan, was forced to file with the agencies to notify them of its intention to buy Gateway and provide details of the proposed transaction due to the size of the deal. At the end of the day on Monday, the waiting period ended, Gateway said in a filing to the U.S. Securities and Exchange Commission. "The closing of the transaction remains subject to other customary conditions, including regulatory approvals in other jurisdictions which [Acer] anticipates will be satisfied over the next several weeks," Gateway said. Acer agreed to buy GatewayÂ in August. Once the acquisition closes, Acer will become the world's third largest PC vendor by shipments, at around 20 million desktops and laptops a year, and it will be transformed into a company with different PC brands. The boards of directors at both companies have already signed off on the agreement. Â
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Gateway Inc. , the computer  maker that recently shuttered its chain of 188 stores, will  begin selling its desktops at CompUSA Inc.'s outlets later this  week, the two companies said on Monday.
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Taiwanese PC vendor Acer Inc. has started selling laptop PCs at popular retailer Best Buy Co. Inc., expanding its presence in the U.S. market.
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Gateway will launch a complete line of notebook PCs as one of many steps to revitalize its business after merging with Acer.
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Acer Inc. executed a master stroke in the global war for PC market share withÂ its US$710 million purchase of Gateway Inc., but it may take a while for the market to see the light.
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Taiwan-based Acer Inc. will acquire Gateway Inc. for $710 million in a deal designed to give the long-struggling US computer maker the size it needs to compete against larger players, the companies said yesterday.
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Jumping onto the design-and-simplicity bandwagon, Gateway unveils the 'One' desktop and touts it as an affordable and practical alternative for consumers who might not want to shell out the bucks for, well, Apple.
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Acer's acquisition of Gateway will result in a different product mix starting with some new Gateway laptops to be released early next year, an Acer executive says.
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PC maker Gateway Inc. said on  Sunday its new line of notebooks, desktop personal computers  and monitors aimed at retail markets will be available at Micro  Center's 20 stores in the United States.
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PC maker Gateway Inc. said on Sunday its new line of notebooks, desktop personal computers and monitors aimed at retail markets will be available at Micro Center&#39;s 20 stores in the United States.
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The cow jumps over the Pacific Acer plans to buy Gateway in a deal worth $710m, which will make Taiwan's computer giant the third-largest computer supplier in the world.â¦
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Acer Inc. plans to start selling a Ferrari PDA (personal digital assistant), adding to a line of Ferrari-branded computer gear that already includes notebook PCs and a monitor.
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InfoWorld - Taiwanese PC vendor Acer Inc. has started selling laptop PCs at popular retailer Best Buy Co. Inc., expanding its presence in the U.S. market.
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To make their merger work, Acer must rebuild Gateway's economy image and compete for U.S. consumers, analysts said.
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Circuit City is set to offer Gateway PCs beginning next year.
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Acer has passed Lenovo Group as the world&#39;s third largest PC vendor with its&#160;purchase of Gateway, and now it&#39;s&#160;gunning for U.S. giant Dell.Next year, Acer could take up to a 12 percent share of the global PC market, putting it in the position to challenge Dell, said J.T. Wang, chairman of Acer, at the company&#39;s third-quarter investors&#39; conference in Taipei on Friday.Shipments by Acer have been growing fast this year due in part to a focus on laptop PCs, the hottest segment of the PC market, and the company&#39;s strategy of working closely with distributors.Acer&#39;s shipments grew 58 percent year over year in the third quarter, according to Gartner. The Taiwanese PC vendor accounted for 8.1 percent of global PC shipments during the quarter, compared to its 5.9 percent share during the same time last year. The figures do not include Gateway, which&#160;Acer bought&#160;for $710 million last week.Dell&#39;s unit shipments grew 3.5 percent during the quarter, but it still lost market share compared to last year, finishing in second place at 14.4 percent compared to 15.9 percent.Hewlett-Packard kept its title of the world&#39;s biggest PC vendor by shipments during the quarter with an 18.8 percent share, compared to a 16.1 percent share a year earlier. Lenovo, the fourth place vendor, took an 8 percent share, compared to 7.5 percent last year. Market researcher IDC puts&#160;Lenovo ahead of Acer&#160;according to its third-quarter PC shipment figures.&quot;We believe we can maintain strong growth momentum through 2008,&quot; said Wang.Acer forecasts it will still grow by a double-digit figure next year, and faster than the global PC industry. Executives also said the fourth quarter of this year looks to be a good quarter, with no indication of a decrease in demand for PCs.&quot;We have not seen any slowdown. Demand is still quite good,&quot; said Gianfranco Lanci, president of Acer. He forecast unit shipments to grow 10 percent to 20 percent over the third quarter. The company did not say how many PCs it sold in the third quarter, but Gartner puts the figure at nearly 5.55 million units.In the fourth quarter, Acer will also start adding Gateway shipments to its figures, which will add to its market share.Gateway sold only 865,000 PCs in its biggest market, the U.S., during the third quarter, down from 1.01 million the same time last year, according to Gartner. Lanci believes a stronger laptop PC lineup will boost Gateway&#39;s market share figures in the U.S. going forward because the mobile PC is the hottest segment in the industry. New Gateway laptops could be out as early as the first quarter of next year.And Dell isn&#39;t sitting still. Efforts to turn around its business finally paid off this quarter when its worldwide unit shipments rose for the first time in four quarters. It&#39;s a huge company with a lot of resources and could still turn itself around. Acer&#39;s executives said size was becoming ever more important in the global battle for PC market share because bigger companies can force suppliers to cut their prices. That means Dell, as the second biggest PC maker, is still in a strong position.REFERENCES:Wall Street Beat: Acer masters the Art of War, Aug. 31, 2007Acer completes Gateway acquisition, Oct. 17, 2007Acer to acquire Gateway for $710 million, Aug. 27, 2007Gateway brand to expand after Acer purchase, Aug. 27, 2007