Toshiba in European DVD war
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Toshiba launches its new high-definition DVD player in Europe, starting a battle for living room domination.
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Tokyo, December 8: Toshiba Corp and a Japanese disc maker said on Tuesday they had developed a disc that can store content in both conventional and high-definition DVD formats, in a move they hope will strengthen their hand in a battle for the next
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y new players? The DVD Forum, the organisation that oversees DVD and HD DVD technology, has approved Toshiba's proposed triple-layer, 51GB disc structure. The move paves the way to exceed - for now, at least - the 50GB capacity of a two-layer Blu-ray Disc.â¦
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But the war continues... IFA 07 Another month, another consumer electronics show, and once again the backers of the rival HD DVD and Blu-ray Disc formats come to attempt to persuade us their favoured format is winning the war. The IFA show in Berlin last week was no exception - so how is battle faring now?â¦
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IFA 06 Toshiba will bring its first living room HD DVD player to Europe in November, the company announced late last week. It will follow up the mainstream launch with a higher end model early the following month, the company added.â¦
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Japan&#39;s Toshiba Corp. (6502.T) has  lowered its sales target for high definition DVD players and  recorders on slower-than-expected unit sales in the U.S.,  putting a damper on Toshiba&#39;s prospects in one of its growth  businesses.
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In a sign the high-definition format war is far from over, Toshiba on Monday dropped the suggested retail price of its entry-level HD DVD player to under $150. That puts the HD-A3 $250 cheaper than Sony's PlayStation 3.
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Toshiba confirms it will launch HD-DVD players in Europe on 15 November, two days before Blu-ray debut in the PS3.
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Toshiba said today it will make its second generation of high-definition DVD players available for sale in the United States. The players will come in two models -- the entry-level HD-A2 and the higher-end HD-XA2 -- and offer improved player performance over the current line, said Toshiba vice president of marketing Jodi Sally.
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An impending end to a format war over next-generation DVDs boosted shares in both victorious Sony, in the Blu-ray corner, and Toshiba, in the losing HD DVD camp, on Monday as consumers cheered an end to confusion over which discs will carry high-definition movies.
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Toshiba has announced a dual layered disc that will playback both HD-DVD and DVD formats strengthing its offering in the battle of the next generation DVD formats.
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Toshiba Corp (6502.T) is planning to give  up on its HD DVD format for high definition DVDs, conceding  defeat to the competing Blu-Ray technology backed by Sony Corp  (6758.T), a company source said on Saturday.
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Like a boxer trying to regain the momentum after a volley of body blows, Toshiba is making efforts to rally the HD high-definition DVD alliance. In the past few days, it has dropped the regular price on several HD players, continued a promotion of free movies, and reportedly will increase its marketing campaign.
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With the news early Tuesday that Toshiba is ending the next generation optical disc war by pulling the plug on HD DVD, the manufacturer said it has no plans to support or manufacture Blu-ray players. Likewise, Microsoft said it has no plans to announce.
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Toshiba may pull the plug on its high-definition DVD format but no decision has been made, the Japanese electronics maker said in a statement Monday.
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Japan's Toshiba is considering abandoning its HD DVD format for high definition DVDs, as it is losing the battle for market dominance against rival Sony's Blu-ray format, an industry source said Monday.
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Japan's Toshiba Corp. said on Wednesday it would introduce notebook computers with HD DVD technology in the last quarter of 2005 in a move to pressure rivals in the battle over formats for next-generation DVDs.