British firms set to pour more into online advertising
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British firms are planning to invest more in online advertising as households increasingly use the Internet for routine purchases, a new survey said.
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Yahoo will announce new tools for online advertising that could pull the company ahead in the race to better tailor online advertisements to the people most likely to buy.
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How Microsoft, Yahoo and Google's businesses, including their online advertising operations, stack up:
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NEW YORK - DoubleClick, the online advertising and marketing company, has said it has appointed advisers to look at the possibility of selling off all or part of its business.
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British Telecom, TalkTalk and Virgin Media, three of the largest Internet Service Providers (ISPs) in Britain, have joined together to create a new network that will offer targeted advertising to UK Internet users.
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Companies are getting more mileage out of their commercials by streaming ads and creating archives on their own Web sites.
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Bedroom broadcasters will soon be able to get  share of the money that website makes from advertising
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British net firms are starting to get tough with firms that drum up trade using junk e-mails.
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AOL yesterday said it is buying its fourth online advertising company of the year, part of an ongoing effort to transform itself into an Internet advertising concern.
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Microsoft is joining search firms Google, Yahoo! and British advertising agency WPP in the battle to sell internet advertising.
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IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
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Tech giants set to launch TV, print, cinema and online ad campaign to market the digital lifestyle.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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In its latest move to beef up its marketing muscle, Yahoo Inc. will sell most of the display advertising for England's leading online social network, Bebo.
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A January report by JPMorgan Chase said growing revenues from online advertising would in part lead to a great year for Internet stocks.
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A new online advertising network will let advertisers book campaigns through a single point of contact, reaching 50 million people a month.