Ericsson, NRK Do Mobile TV Ads
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The trial sees advertisers employ customized marketing with individual mobile TV viewers, with content provided by agency partner, Proximity Oslo, a part of the Global BBDO network.Comment
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Mobile phone software maker Symbian  and phone maker Sony Ericsson said on Monday mobile operators  need to make wireless Internet services cheaper to appeal to  more consumers.
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(InfoWorld) - Big names are coming to mobile video after a slow start for a service that has been touted as a perfect use for fast 3G (third-generation) networks. Three deals announced Monday brought prominent Hollywood figures and a major media company deeper into the business of mobile video. They will bring comedy, news, and other shows to small screens later this year. Time Warner's Turner Broadcasting System International signed a deal with Telefonaktiebolaget LM Ericsson in which the communications technology company would deliver a broad package of Turner content to mobile operators' portals and offer some directly to users with mobile browsers. Youth-oriented MVNO (mobile virtual network operator) Amp'd MobileÂ signed on partners including "King Kong" and "School of Rock" actor Jack Black and an executive producer of the science-fiction TV drama "The X-Files" to create original shows. Mobile media company FlycellÂ has formed a development and production company and reached a deal with two Hollywood producers to develop five scripts this year. Mobile operators already offer many video services, both live and on demand, but they aren't yet being used by most cellular customers. However, service providers have been lining up bigger partners and well-known content sources, such as the Sundance Institute, have been joining in. Verizon Wireless last yearÂ made a deal with Google's YouTubeÂ unit to show some of the user-generated video site's clips. Ericsson's deal with Turner encompasses news stories and video from the broadcasting company's CNN unit along with animation from the Cartoon Network cable TV channel and its Adult Swim brand. Turner will sell a package of content to carriers to include in their own mobile portals, and Ericsson will handle the technical side of delivering those offerings. The companies will also make some CNN material, namely text news and weather, available free on a mobile Web site for any browser. Turner already supplies some of this content to mobile operators an in individual basis, setting up a delivery system each time, said Brian Hickman, director of sales at Ericsson. Ericsson will adapt the content for multiple devices and streamline the process, he said. The companies will first start working with operators in Latin America and the Europe, Middle East and Africa region and plan to expand to other areas later. The free mobile-Web content can be blocked from users outside those areas, Hickman said. The services don't depend on having Ericsson network infrastructure, and Ericsson will seek similar deals with other media companies. Amp'd Mobile announced a deal with Black and two partners to develop an exclusive series of comedy shorts. Viewers will vote on the shows and determine which return and which are cancelled, the company said. Amp'd will also work with Icebox, co-founded by "The X-Files" executive producer Howard Gordon, which will produce an investigative news series about paranormal sightings around the world. Flycell's new production company, Flycell Productions, will work with an executive producer of the HBO miniseries "Band of Brothers" to develop scripts for seven, three-minute mobile shows. Flycell Productions also said it has already entered into co-production agreements for three mobile shows of its own.
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Cell phone manufacturers are teaming up to bring mobile television to your handset.
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Mobile phone maker Sony Ericsson said  on Wednesday it would have low-cost color screen and music  playing handsets made in India through manufacturing agreements  with Flextronics  and Foxconn .
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Joins Channel 4 and Sony Ericsson to find UK's best band Orange and Sony Ericsson have gotten together with Channel 4 to launch "mobileACT Unsigned": a competition to find the best unsigned band in the UK.â¦
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(InfoWorld) - Telefonaktiebolaget LM Ericsson and the development fund of the GSM Association (GSMA), which represents the interests of GSM (Global System for Mobile Communications) operators, have started a pilot project to develop biofuels to power rural India's wireless networks. A similar pilotÂ to the one in India is currently being run by Ericsson and GSMA in Lagos, Nigeria, with the MTN Group, a service provider with operations in Africa and the Middle East. In India, Ericsson and GSMA are partnering with a large local operator, Idea Cellular. India has large rural areas that lack electricity connections or have an inadequate power supply, which is likely to be a bottleneck for mobile operators planning to expand their coverage to the countryside, said P. Balaji, head of marketing and strategy at Ericsson India, on Thursday. Instead, users in rural areas in India and elsewhere in the world have to choose between using biofuel or fossil fuels to power their generators. Using biofuels is environmentally friendly as it reduces carbon-dioxide emissions by between 70 percent to 80 percent, Balaji said. Biomass for biofuel can be locally produced, providing employment in rural areas, he added. Ericsson and GSMA are aiming to create an ecosystem consisting of mobile services operators, local farmers who will grow the crops for biofuel and local entrepreneurs who will generate the biofuel for the wireless base stations, using converter technology developed by Ericsson and the GSMA. Biofuel will currently provide only marginal savings to an operator, but the benefit is likely to increase as biofuel is more widely adopted, while the cost of fossil fuels rises, Balaji said. Using biofuel will also translate into savings on logistics and transportation of diesel, he added. India has been adding over 6 million mobile subscribers each month, and many operators are targeting the countryâs underserved rural markets as the next big revenue opportunity. In India, Ericsson and the GSMA have identified nonedible plant-based fuels such as cotton seeds and jatropha, a plant grown in the region. In the second phase of the pilot in Pune in Maharashtra state, the two organizations and Idea Cellular are setting up a supplyÂ chainÂ usingÂ locallyÂ grown crops to produce biofuel to power betweenÂ five and 10 base stations in the region. The goal is to have these base stations powered by cotton or jatropha by the middle of this year.
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Expand successful partnership Sony and Ericsson are to expand their partnership beyond cell phones to provide mobile television and broadband services.â¦
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Mobile phone maker Sony Ericsson said  on Wednesday it would have low-cost color screen and music  playing handsets made in India through manufacturing agreements  with Flextronics and Foxconn.
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(InfoWorld) - Sony Ericsson Mobile Communications will get its GSM (Global System for Mobile Communications) mobile phones made in India by contract manufacturers, starting with entry-level color phones and mid-level phones with music. Annual production of its phones in the country is to reach 10 million by 2009, Sony Ericsson said on Wednesday. The phones will be made by the local operations of Hon Hai Precision Industry Co., which uses the brand name Foxconn, and Flextronics. These companies already make phones for Sony Ericsson in other locations. About two-thirds of Sony Ericsson's phone production worldwide is met by contract manufacturers, Miles Flint, president of Sony Ericsson told reporters in Chennai. Flextronics will start producing Sony Ericsson phones in the second quarter, with Foxconn beginning manufacturing about two to three months later. Sony Ericsson joins a number of mobile manufacturers,Â including Nokia, that are manufacturing in India or contracting Indian manufacturers, to meet the countryâs booming demand for mobile phones. India's largest telecommunications service provider, state-owned Bharat Sanchar Nigam, insists on local manufacture of equipment it procures. Making the phones in India will help Sony Ericsson reduce costs, and offer handsets at a lower price, the company said. The phones will offer customized features for the Indian market, such as local content and customized keypads. India isÂ adding over 6 million mobile phone subscribersÂ each month. The number of wireless subscribers grew 97 percent from 75.94 million at the end of December 2005 to 149.5 million subscribers at the end of last December, according to the Telecom Regulatory Authority of India in Delhi.
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South Korea&#39;s Samsung Electronics Co.  Ltd. (005930.KS) and Sweden&#39;s Ericsson (ERICb.ST) on Monday  signed a mobile telecommunication cross license deal and agreed  to drop ongoing patent suits between the two companies.
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Ericsson, the world's leading supplier of mobile telecommunication networks, bid on Monday for Norway's Tandberg Television to beef up its service to operators who want to broadcast television via the Internet.
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Nokia has joined forces with competitors Samsung and Sony Ericsson as well as memory chip makers Micron, Spansion, STMicroelectronics, and Texas Instruments to promote a single flash storage technology for mobile phones.
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STRANGE. THE DAY after Sony Ericsson announces it has done a deal with the Financial Times (FT) to offer content via its portal, Nokia says it is reigning back its own portal, Club Nokia.
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Business & money: Europe's mobile operators vie for Christmas launch.
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Mobile operator teams with European record label for service that lets consumers watch music videos on cell phones.
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Wireless equipment maker LM Ericsson said Monday it has received a contract worth about $150 million US (122.4 million euros ) from Shandong Mobile Communication Co.