Yahoo! Unveils! New! Banner! Ad! Engine!
126880
It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
509644
InfoWorld - Yahoo is making APIs available for external developers so that they can build tools and applications for its new Panama search advertising platform.
672437
It seems that some Yahoo advertisers are having problems with the new Yahoo Search Marketing&#8217;s bulk upload feature and user accounts becoming deactivated. Florian Reichling writes about his experiences at SEMpunch. Florian used Yahoo&#8217;s bulk upload function and his entire account was disabled and could not be brought back online. It turns out a system glitch due to [...]
260749
No! really? Yes! really! Yahoo! Europe is starting a staged upgrade of its sponsored search advertising platform - the project previously known as Panama.â¦
585765
Yahoo! is kicking the tires of a new social job-networking website.
516868
Yahoo upgraded its search advertising system yesterday, making a high-stakes technology change that lies at the heart of its efforts to catch up to Google in the race for online ad dollars.
453066
InfoWorld - People are clicking more often on ads served up by Yahoo Inc.&#39;s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
632091
More competition courtesy of the proposed Microsoft-Yahoo! combo?
492637
A time for Actionality In the ongoing war for online ad dollars, Yahoo! has acquired Actionality, a German firm that specializes in mobile advertising.â¦
266138
Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
106725
Adobe Systems Inc., and Yahoo! today announced a partnership aimed at providing access to Yahoo! Search through Adobe Reader and a co-branded toolbar featuring Adobe Services.
555194
This morning Yahoo! announced that its new search marketing platform, Yahoo Search Marketing &#8216;Panama&#8217;, is now available to advertisers that wish to open a new Yahoo! sponsored search account.   U.S. based accounts can now sign up online to begin marketing products through Yahoo!&#8217;s completely redesigned system. Previously, the system was only open to Yahoo!&#8217;s [...]
254298
Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming
139292
Yahoo! is turning to old school media to get noticed these days.
1573
Yahoo! and Adobe announced an agreement that will make HTML and PDF seem a more similar browsing experience. In the process, it should drive more traffic to Yahoo!
115154
Yahoo Inc. is introducing a new  pricing feature for customers of its recently upgraded Web  search advertising system that allows them to pay for online  ads based on the quality of each site&#39;s audience.
550144
Links to the week's topics from search engine forums across the web: Cloaking for Religious Reasons - Is Link-bait Ruining The Web? - Yahoo To Test Image Advertising On Mobile Phones - Shopping Cart Abandonment Rates - The Reality Of SEO, and more.