GM's Super Bowl robot ad draws criticism
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A Super Bowl ad showing a quality-obsessed General Motors Corp. robot jumping off a bridge in a dream sequence after screwing up on the job is drawing criticism from a suicide prevention group.
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Fast and sleek, the Chevy Corvette is the sports car of many a schoolboy&#39;s dreams. And, for General Motors Corp., a PR nightmare.
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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Wired correspondent Eliot Van Buskirk takes a spin inside "Boss," the robot-controlled car created by GM and Carnegie Mellon for the Darpa Urban Challenge.
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Protests from seven safety groups have prompted General Motors to pull a television ad that shows a young boy driving a Corvette sports car so recklessly that it goes airborne, officials of the automaker say.
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General Motors has decided to use its heritage as a competitive advantage in its advertising, rather than a weakness.
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NEW YORK - Mitsubishi Motors North America Inc launched a television ad campaign on Monday to improve its brand image that has been tarnished by a series of recall-related scandals over the past year.
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Latest robotic development suggests the company might not just be leaping its automotive competitors.
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The software giant and PC maker will highlight their (Product) Red partnership in a TV ad that will start running at the Super Bowl. It's the first Big Game spot for Dell.
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The Super Bowl ads for Snickers were criticized for being homophobic and were quickly pulled, however, Snickers.comâs share of all Web visits was almost 16 times larger than it had been a week earlier.
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Blockbuster: Mouse was the most popular Super Bowl ad at the IFILM video content Web site in the first hour after Super Bowl XLI in Miami.  The ad featured a rabbit and a gerbil trying to use a mouse as if it were the computer peripheral kind of mouse.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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SAN JOSE, Calif. _ Want to see the latest proof that Hewlett-Packard has sprinted a safe distance away from its old image as a stodgy computer company? Watch for its big-bucks commercial during the Super Bowl.
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NEW YORK -- What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters.
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General Motors Corp., which sells  the gas-gobbling Hummer, urges Americans to "Get Green" on a special Web site and is producing advertising campaigns trumpeting hydrogen fuel and gas-electric hybrid vehicles.
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Two start-ups are coming that will lease, rather than sell batteries to consumers. Isn't this what big, bad GM did?
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By DAVE CARPENTER CHICAGO - Like any normal consumer, Tom Gruss was leery about the idea of a company sending promotional text messages straight to his cell phone.