To Woo Europeans, McDonaldâs Takes an Upscale Turn
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McDonaldâs strategy of remodeling its restaurants and tailoring its menu options is paying off in Europe.
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The fast-food chain gears up to enter the suddenly crowded breakfast segment.
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From Fifth Avenue to Soho, electronics megastores to tiny boutiques, Europeans, especially the British, are invading New York en masse for holiday shopping, flush with euros and pounds at new highs against the dollar.
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CKE Restaurants is in transition. Would you like fries with that?
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Discount airlines that offer only premium seats are shaking up the lucrative transatlantic market
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The companyâs strategy of remodeling its restaurants and tailoring its menu options is paying off in Europe.
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Alain Ducasse has already taken haute cuisine to great heights, in menus for the Concorde jet and for astronauts. But opening a restaurant in the Eiffel Tower comes with its own challenges.
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The company is trying to look strong in a land of subsidies and stiff competition.
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The European market is hot, so the solar technology company plans to expand there.
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Introducing the three star gourmet hamburger, top Spanish chef Ferran Adria thinks he has cracked the conundrum of providing fast food and quality fare simultaneously with his Fast Good restaurant just opened under the umbrella of a Madrid hotel group.
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When Burger King decided to try a new promotion to cash in on the reality TV craze, the No. 2 fast-food chain turned to the master of the pitch &#151; Donald Trump.
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Attitudes toward burgers have changed, and that's good news for McDonald's.
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It was billed as a &quot;celebration&quot; of Europe&#39;s musical tastes but there was an overwhelming American tang to the MTV Europe Music Awards last night.
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The company behind the weekly "Top 20" seeks overseas expansion.
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For both the desperate and the more affluent, the thought of a better future in Europe has permeated Senegalese society.
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A SCOTTISH company that has helped sell the image of its homeland to millions of Americans is now hoping to revive historic trading links with central Europe.
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To help bolster its presence in Europe, the proponent of a North American cell phone standard goes on a shopping spree.