Broadcasters eye 2 billion for Live Earth
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LONDON  - International broadcasters, environmental activists and some of the biggest names in pop music are in the starting blocks for one of the most ambitious global media events of all time.
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This weekend&#39;s Live Earth  extravaganza aims to bring awareness of global warming as well  as music to the world, and NBC Universal wants to make sure its  wall-to-wall television coverage doesn&#39;t strike a sour note.
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Al Gore&#39;s image as a rock-star eco-warrior gets another high-voltage jolt of celebrity endorsement Saturday when the music world gathers to raise awareness for global warming at Live Earth.
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Madonna, Metallica, The Police and Kanye West are among the top names listed to perform at a series of climate change concerts being held around the world starting Saturday in Australia.
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Scientists are planning to take the pulse of the planet -- and more -- in an effort to improve weather forecasts, predict energy needs months in advance, anticipate disease outbreaks and even tell fishermen where the catch will be abundant.
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(InfoWorld) - MicrosoftÂ says it set a record for streaming an online event to the most customers after offering the Live Earth concerts on MSN over the weekend. About 8 million people watched at least parts of the concerts live over the 36 hours that the shows took place inÂ 10 locations around the world. At the peak, 237,000 people watched simultaneously, Microsoft said. That's more than what Microsoft thinks is the previous most-watched online broadcast, the Live 8 concerts in 2005. According to AOL, which streamed thoseÂ 10 concerts, 5 million people around the world watched live. Teams in London, China and Microsoft's headquarters in Redmond, Washington, supported the Live Earth streaming effort on MSN. Those workers were primarily content editors and programmers who were constantly updating the Web page with live and on-demand content as well as details about which artists were performing live and who was up next, said Lisa Gurry, MSN senior director at Microsoft. Microsoft relied on its existing server farms around the globe to support the stream but beefed up those facilities in preparation, Gurry said. "We used a lot of our existing capacity and purchased additional to ensure we were prepared for the massive amount of traffic we were expecting," she said. Akamai Technologies also helped support the streaming, she said. MSN signed the deal with Live Earth to stream the concerts last year and began preparations to support the event in February, she said. MSN looked back to other popular events it has streamed, such as the NCAA Final Four basketball games, in order to estimate how many people might tune into Live Earth. Although that preparation paid off, MSN did find some surprises, Gurry said. MSN had expected that the U.S. show would produce the most traffic, but it came in fourth. The U.K. concert was the most viewed, followed by Australia, Germany, and Japan, she said. MSN expects viewers to continue to visit the site to watch archived video of the concerts on demand. In the week after the Live 8 concerts, AOL surpassed the number of live watchers, recording 8.5 million unique visitors who requested more than 25 million on-demand plays of the concerts.
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MSN declared itself the  new record holder for the biggest online entertainment  audience, reporting more than 10 million streams Saturday for  its coverage of Live Earth.
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The latest in a long list of concerts for causes, Live Earth will stage a multimedia assault on the world's attention span July 7, urging action against human-induced climate change.
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With Live Earth now less than two weeks away, Microsoft's MSN division is preparing itself for what will be one of the largest streaming events in the history of the Internet.
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âInside the Living Body,â a two-hour special tomorrow night on the National Geographic Channel, sends cameras into places that you never thought youâd see in this kind of detail.
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The human race is plundering the planet at a pace that outstrips its capacity to support life, according to a report by WWF. The Living Planet Report 2004 shows that humans currently consume 20 per cent more
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Live Earth concerts in eight countries hope to inspire action. Will it work?
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EAST RUTHERFORD, New Jersey  - Some of the world's biggest pop stars from the Red Hot Chili Peppers to Madonna performed at Live Earth concerts around the globe on Saturday to urge fans and governments to fight global warming.
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Live Earth concerts on Saturday meant to spur action to fight global warming must first tackle another environmental hazard -- mountains of trash and thousands of tons of greenhouse gases caused by the events.
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Nineteen million people tuned in to watch the Live Earth concerts on NBC and cable channels affiliated with the network, according to Nielsen Media Research.
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NEW YORK  - The New Jersey edition of the seven-continent Live Earth concert series, designed to publicize the issue of climate change, was a little like Al Gore, the man who helped conceive it. Smartly organized, highly efficient and with its heart in the right place, it was also just a little bit dull.
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This Chapter of the video discusses the Celebrity Telethon where 2,166 Celebrities mobilize their fans to become Virtual Parents for the orphans. Fans will be able to watch their Children's Village being built in real time via Google Earth.