Google says go-go-Gadget Ads
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The joy of web app advertising...sob Google is rolling out yet another way of pumping advertising onto the web with Gadget Ads, and this time it reckons it can trick you into thinking it's real "content", whatever that is.â¦
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Google is in the online ad-service business. Why does it lavish attention on software developers and open-source projects? Kicking offline Web apps into gear
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Google has come to cellphones -- the cheap ones, not just the fancy color-screen models with Web access.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Google has launched Google AdSense for mobile devices, which is now undergoing beta testing by select mobile publishers.  Scott of Self Made Minds reports that Google has sent an email out to mobile publishers inviting them to try Google AdSense contextual advertising on their mobile sites. We have successfully conducted initial testing on the product and [...]
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.
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Google give users the opportunity to try new ways of using its search engine, according to the company's Tech Lead on the project.
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Buys Adscape Media Google is spreading its advertising reach by buying a company which provides adverts within computer games.â¦
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Advertisers get peek under the hood Google is offering advertisers more information on where their adverts are appearing and how they are performing.â¦
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Google Inc. said yesterday that it has formed a multiyear deal with eBay Inc. to provide text ads for the online auction giant outside the United States. The firms also agreed to enhance "click to call" functions on each other's Web sites, which would allow customers to use the Internet to instantly...
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Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Experts see Google partnering with a handset maker for bundled software that will enable everything from IM and maps to monitoring blood pressure.Image: Looking for clues in Google patent
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Google's AdSense is in the clear, but two patents related to the AutoLink piece of the Google toolbar are to be re-examined.
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Google is working with mobile content providers on a search tool for cell phones.
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.