Slow Going for EMC's Other Virtualization Play
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Despite its success with its VMware processor virtualization software, EMC Corp is seeing only slow take-up of the v-word on its home front of block-level storage.
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The most likely source of the virtualization system is VMware's still unannounced "ESX Light," said to run within a server's firmware.
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Symmetrix, Celerra, Centera, and Clariion lines get summer makeover As previously anticipated, EMC is rolling out a major storage initiative, upgrading almost every storage platform the company offers. Today's announcement covers the Symmetrix, Celerra, Centera, and Clariion lines, as well as a new entry-level file management application.â¦
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IBM Friday said it has filled out gaps in its virtualization portfolio, adding support for EMC&#39;s remaining Clariion systems. The company added Clariion 300, 500 and 700 systems support for its SAN Volume Controller
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EMC Corp.  is working on security  products that would work with VMware Inc  software, EMC  Executive Vice President Arthur Coviello said on Thursday.
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After several quarters ofÂ lackluster financial performanceÂ in Asia, EMC executives are looking to get the company's operations back on track.
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NearTek buy: can anyone say leverage? EMC has extended its relationship with its virtual tape library (VTL) software partner FalconStor until 2013. The storage monster's manoeuvrings last year, however, may reveal how EMC put the squeeze on during negotiations.â¦
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Microsoft's in an unusual place in the server virtualization market: second. But Thursday's unveiling of a system management platform for virtualized systems could make a difference as the competition heats up.
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EMC&#39;s Asian operations are back on track after sluggish growth during early 2006, and the company aims to take Asian market share away from rivals and push into new market segments.&quot;We went from worst to first,&quot; said Steve Leonard, president of Asia-Pacific and Japan, explaining that Asia went from being EMC&#39;s slowest-growing region in 2006 to its fastest in 2007.EMC&#39;s Asia-Pacific revenue grew 24 percent during 2007, hitting $1.46 billion. By comparison, revenue from Asia grew by just 6 percent during 2006, which was lower than previous years and far slower than EMC&#39;s growth in other regions during that period.Gartner and IDC pegged Asian storage revenue growth at around 23 percent during the third quarter, the most recent period for which figures are available.&quot;We see EMC very well placed as a storage vendor in Asia,&quot; said Avneesh Saxena, group vice president of systems, storage, and software research at IDC Asia-Pacific, citing EMC&#39;s improved channel relationships and &quot;software-driven approach&quot; to developing storage products. &quot;They aren&#39;t just selling boxes,&quot; he said.Even so, taking storage market share away from rivals won&#39;t necessarily be easy for EMC, Saxena said, noting IBM and Hewlett-Packard are firmly entrenched in key Asian markets.EMC&#39;s turnaround&#160;is largely a credit to Leonard, who was hired in 2006 and given the job of transforming its Asian operations.Getting the company back on track in Asia involved a variety of steps, including shaking up the company&#39;s sales teams and building stronger ties with channel partners. EMC also embarked on an aggressive expansion in India and China to spur growth in these markets and tap into the vast pools of engineering talent there.&quot;We effectively had zero software-engineering capabilities resident in China during the summer of 2006. I was just up in Beijing and we are going to hire our 1,000th engineer this quarter,&quot; Leonard said.Looking ahead, EMC is counting on new products that tap user demand for information storage, content-management capabilities, and security to spur further revenue growth in Asia. In a break with EMC&#39;s traditional sales focus on large corporations and organizations, the company also plans to expand into new markets, offering storage products and services for small business and even consumers.At the top end of the market, EMC hopes to generate more sales with a line of flash memory-based drives, announced last month, designed to replace some disk drives in the company&#39;s Symmetrix storage arrays.&quot;EMC is in a very high innovation cycle right now. It&#39;s been bringing more things out to the market than at any moment in its history,&quot; Leonard said.While the woes of early 2006 are now history for EMC, the company still faces challenges in Asia. In particular, Japan remains a difficult market.EMC is working to improve its Japanese operations, but it will take time for these efforts to yield the desired results, Leonard said, calling the company&#39;s transformation there a &quot;work in progress.&quot;&quot;We&#39;ve had dozens and dozens of meetings with executives from leading Japanese companies, essentially to say, &#39;We&#39;re committed to being a better local company, we&#39;re asking for your support,&quot; he said.As part of these efforts, EMC turned to sport to help raise its profile in Japan. The Massachusetts-based company is sponsoring the Boston Red Sox baseball team&#39;s upcoming March visit to Japan and will use the occasion to woo prospective customers and partners. Baseball is very popular in Japan and Red Sox pitcher Daisuke Matsuzaka is a celebrity in his home country, where he played professionally for several years.&#160;
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The Viiv and vPro brands haven't exactly hit their mark. Now they'll take a back seat to Core--and long live Centrino.
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Internal disk eats away at DAS IBM and HP are neck-and-neck for the second place position in the external disk storage market but remain well behind EMC for top billing, according to the latest report by research house IDC.â¦
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But keeps pushing SAN virtualisation Attempts to converge data networking and storage networking on a single 10Gig physical base have failed, according to a veep at at SAN technology supplier Emulex.â¦
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Ziff Davis - EMC's latest tech acquisition could make the vendor's SAN management software the top of the heap, analysts say. The move could spark a software buying spree among competitors.
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(InfoWorld) - As large enterprises embrace the concept of virtualization to more efficiently manage their information technology systems, vendors are now targeting the small-to-medium size market. VMwareÂ on Monday is introducing a new low-cost service plan to give small-to-medium businesses (SMB) a taste of what virtualization can do for them. It's entry level bundle includes a free download of the VMware Server software for virtualizing servers and a $1,500 support plan called Virtual Center. Although less than the $5,000 support program for enterprise customers, the $1,500 support plan is limited to three two-socket physical servers that could be converted into multiple virtual servers. If an SMB customer wants to virtualize more servers, the support would cost an extra $400 for each extra server. Virtualization refers to the practice of managing a data center holistically to make the best use of the hardware available, reduce the capital cost of new servers and the operational cost of electricity to run them. Virtualization software like VMware Server makes it possible for one server to run multiple software applications at the same time. VMware sees growth potential in the SMB market, given that 70 percent of 1.2 million downloads of the free VMware Server software since June 2006 have been to SMB customers, said Ben Matheson, vice president of product management for VMware, a division of storage vendor EMC. He defines small-to-medium businesses as those with fewer than 1,000 employees or an average of 100 physical servers in their businesses. "There is a lot of market awareness of the value of virtualization in the enterprise...but we think it's useful for all companies," said Matheson. He anticipates many of the SMBs downloading the free VMware Server are just taking virtualization out for a test drive. "There are definitely a lot of trials, getting it into their labs and using things like virtual appliances and testing them. But there is also quite a bit of production use," he said. Server vendors have also been making overtures to the SMB market. Hewlett-Packard began offeringÂ a Virtualization Assessment Service on Feb. 1 to analyze an IT infrastructure to see how it might benefit from virtualization. The service is being offered through HP's resellers who typically serve its SMB customers, while HP's own sales and engineering force tends to large enterprise customers. IBM even calls its initiative a "Virtualization Test Drive." IBM launched in 2006 a virtualization education and sales initiative targeted at SMBs. IBM said that more than 65 percent of their virtualization sales are driven by IBM partners targeting SMBs.
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I believe that investors no longer see EMC dominating the storage market. That's a good thing-in a way, even for EMC.
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Hoping to keep the heat on archrival Microsoft, VMware on Wednesday will give developers a glimpse of an early version of its Virtual SMP product that allows a single virtual machine to work with as many as four processors, which in turn can more effectively drive mission-critical applications.
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