Corporations Combat Insistent Urban Legends
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SEATTLE _ Ever get one of those e-mails purporting that Starbucks doesn't support U.S.
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The dangers of investing in companies that are out to change the world.
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The amusement park company may be looking to sell itself.
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The Web site has been fighting claims that its founder stole the idea. Now another man says he was the creator.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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A tobacco firm has said allegations it covered up evidence of the harmful effects of passive smoking are &quot;false, inaccurate and highly misleading&quot;.
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In the recent annals of corporate fraud, the names Enron, Tyco and WorldCom ring the loudest.
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A lawsuit disrupts the symbiosis of a celebrity store and a magazine that features it.
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A leading Indian environmental group is standing by its allegations of high pesticide levels in locally bottled Coke and Pepsi despite a barrage of denials by the US soft drink heavyweights.
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A new word-of-mouth research firm is attempting to demystify chatter about brands in the offline world.
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Thousands of older Americans have filed suits against companies who have promoted dubious offers even though the victims concede they freely unwise decisions.
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Claims 'deceit, negligent misrepresentation' over CRM deal
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A Las Vegas firm has been told to stop making unsubstantiated weight-loss and anti-aging claims, and to knock off the spamming as well.
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Behind contradictory reports of pesticides in Coke and Pepsi is an underlying wariness of foreign companies.
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Resellers are accused of selling products with fake Certificate of Authenticity labels.
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The group that owns the Barney brand is being sued for allegations of relentless harassment of Web site owners who parody the Barney character.
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How Oracle spun some benchmark stats Database Myths and Legends (Part 5) Press releases issued by software companies are one of the more common sources of myths and legends in the database world. No real surprise there you may think but therein lies a paradox. We all know that press releases are highly partisan, so we expect everyone to treat them with suspicion; yet we arenât surprised when they influence opinion, as the following one certainly did.â¦