Advertising: Shaken and Stirred: For Liquor Campaigns, the Webâs the Thing
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Marketers of alcoholic beverages are joining the list of purveyors of consumer products that are devoting ad budgets to digital media.
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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Early Internet entrepreneurs envisioned a day when consumers would devour short bites of entertainment on their computer screens delivered over the Internet by fat broadband pipes. When the companies failed, executives blamed it on ...
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By Doris Hajewski, Milwaukee Journal Sentinel  Dec. 18--MIDDLETON -- In a memorable TV ad from the heyday of the dot-com era, a small business launches a Web site, and the owners watch the traffic counter go crazy as customers start hitting on the site.
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Can two new ad campaigns save the struggling apparel chain?
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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Most internet users try to ignore banner ads, but web designer Tari Akpodiete can't stop collecting them. She's put her collection of 15,000 ad samples online for all who care to look. By Daniel Terdiman.
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Imagine: You turn on the TV and see a campaign ad. Your neighbor down the hall, watching the same channel at the same moment, sees a different ad selected for her in part because she's Hispanic, single, owns a dog and drinks Bud Light.
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PARIS -- Wine ads in France, once restricted to little more than a photo of the bottle, could boast about smell, taste, and color under a compromise approved unanimously by parliament's upper house. The amendment aims to settle a battle between struggling vintners and anti-alcoholism campaigners over a 1991 law limiting ads to dry information on name, manufacturer, alcohol content, ...
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BBC Click investigates how advertisers are finding new ways to get our attention on the web.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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BALTIMORE, Dec. 19  /PRNewswire/ -- From an advertising industry perspective, 2006 has been a tumultuous year.  Consumer generated content garnered the lion's share of the spotlight with YouTube, MySpace, Second Life and bloggers taking center stage.
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Television advertising has long been frowned on in the legal profession. But Spot Runner, an online advertising agency, is trying to change that.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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Well-known brands advertising on eDonkey raises questions about the popularity of free downloads.
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Welcome to the brave new world of interactive Web advertising.