Super Bowl ads draw more fire for insensitivity
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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Tucked among the Super Bowl ads that featured two auto mechanics who find themselves gnawing on the same candy bar and a fur-coated Kevin Federline hawking insurance was an unlikely spot with a rare public health message: Do something about your high blood pressure.
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Impotence treatment Cialis is  returning for a second round of advertising on this year's  Super Bowl, the most-watched U.S. television event, with a  60-second commercial showing flirtatious moments between  middle-aged and elderly couples.
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The New England Patriots are too well-versed in this Super Bowl stuff and far too classy to get involved in a war of words a full week before the big game. Well, maybe not.
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It was an epic battle of the creatures Sunday night in the Super Bowl ads, ranging from the cute to the menacing to the inexplicably rhythmic. A band of lizard-like reptiles cutting the rug to Michael Jackson's "Thriller"? Hey, it's the Super Bowl.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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NEW YORK -- What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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As Super Bowl XLII draws near, reporters and players struggle to find new ground to cover. But occasional insight, humor and hyperbole surface during more interviews.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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Tom Brady isn't happy about Yahoo! fantasy football ads.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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Corporate detractors, persistent critics of a company or product who mount their own public relations offensive, have gotten the attention of marketers.
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Hometown fans are often more tolerant of an athlete whose alleged behavior on or off the field has drawn the ire of others.
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The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
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The war in Iraq seemed to linger just below the surface of many of this yearâs Super Bowl commercials.