Best Ad? Bowl Fans and TiVo Clash
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Sometimes media metrics and audiences have very different views of what works.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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The healthy primetime TV ad  market is extending to football.
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Embracing a media technology once   feared by commercial television as the industry's boogeyman,   the CBS network has teamed up with TiVo Inc. to help promote   its new fall shows.
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NEW YORK  - NEW YORK - TiVo&#39;s failure to anticipate how quickly consumers and retailers would fall in love with HDTV products added static to a fuzzy financial picture.
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Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
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Olympus blew oodles of cash on a splashy Super Bowl Sunday commercial for its new m:robe 500i, a combination music player and digital camera with 20 gigabytes of storage. People danced and pranced around, grooving to music and snapping photos that seemed to herald the age of convergence.
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TiVo Inc. pioneered digital video recording as a new way of watching television - when you want it. Now it could be TV where you want it, too.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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Embracing a media technology once   feared by commercial television as the industry's boogeyman,   the CBS CBSa.N network has teamed up with TiVo Inc. TIVO.O   to help promote its new fall shows.
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After spending billions on Rube Goldberg contraptions, the military notices commercial devices already exist. Could a TiVo-like gizmo help them find a car bomber? In Danger Room.
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TiVo has been synonymous with digital video recording since it pioneered the industry five years ago, controlling an estimated one-third of the market in 2004. That lofty perch is now beginning to crumble.
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It's a brave new world for advertisers. With digital recorders like TiVo , video-on-demand services from cable providers, and the nation's biggest cable company, Comcast , introducing cable boxes with built-in TiVo-style recorders, people can watch whatever they want whenever they want, gleefully fast-forwarding through every commercial break.
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These are trying times for TiVo, the electronics pioneer whose name has turned into a verb. (As in, "I'm going to TiVo the Lakers game tonight.") TiVo (and rival ReplayTV) put digital video recorders (DVRs) on the map.
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TiVo Inc., maker of digital television video recorders, will next year add ways for viewers to see advertising and corporate logos even as they try to skip commercials, the company said on Wednesday.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.