Advertising: Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War
113838
The war in Iraq seemed to linger just below the surface of many of this yearâs Super Bowl commercials.
22687
The battle for Ohio in last year's presidential campaign came with a huge price tag: &#36;100 million for television advertising alone, according to a new study.
27603
The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
25212
War is hell on a presidency. And it plays havoc with presidential campaigns.
272938
Fox Broadcasting "has sold all but one of the 63 30-second commercials that it plans to run" during the Super Bowl on Feb. 3, Stuart Elliott reports in Friday's New York Times. "The average cost of each 30 seconds of commercial time is estimated at $2.7 million, compared with $2.6 million for spots in Super [...].
604043
SAN FRANCISCO If you&#39;ve seen the new crop of ads for NBC&#39;s upcoming season of Sunday Night Football, you may have noticed a heavy emphasis on the &quot;Sunday night&quot; part, but not so much the &quot;football.&quot; That&#39;s not an oversight. The strategy is based on extensive research conducted last year that shows weekend sports viewing is for many people more about the social interaction than the game.
255639
Traditional big-budget Super Bowl ads are being benched for viral campaigns emphasizing web video and user-generated content. By Kendal Black.
538114
Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
644136
Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship.
384472
The threat of Super Bowl Sunday falls upon the box office this weekend.
390222
During the week before Super Bowl XLII, I spoke to a few players about the violence of their sport and the psychological transition they make to accommodate it.
79457
A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
662723
Janet Jackson's wardrobe malfunction may have grabbed the most attention at the last Super Bowl, but a new study puts the spotlight on children's exposure to violence in commercials aired during that and other major sporting events.
231861
Concerned by growing uneasiness among fans and marketers about athletes gone wild, the N.F.L. is embarking on an advertising effort highlighting the positive aspects of the on- and off-field lives of its players.
258871
Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people's brain activity.
539020
The Super Bowl ads for Snickers were criticized for being homophobic and were quickly pulled, however, Snickers.comâs share of all Web visits was almost 16 times larger than it had been a week earlier.
443640
By Bruce Horovitz  For all the hoopla about Super Bowl marketers and the gazillions of Web hits they were expecting off their pricey ads, reality appears to have stepped smack in the way.