Coke Vs. Pepsi Test Shows Logos &#39;Brand&#39; the Brain
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NEW YORK  - Whether people prefer Coke or Pepsi is not just a matter of taste. Knowing which one they are drinking apparently influences their preference, new findings suggest.
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Brain imaging with functional magnetic resonance imaging (fMRI) could one day prove more accurate than the polygraph in identifying people who are lying, according to a study presented Nov.
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The same brain circuits are involved  when obese people fill their stomachs as when drug addicts  think about drugs, a finding that suggests overeating and  addiction may be linked, U.S. researchers reported on Monday.
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When his positive dope test was confirmed, Adrian Mutu forgot to blame someone for spiking his drinks. Odd this, because athletics, swimming and cycling have taught us that
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When cosmetics chief Andrea Jung joins the Cupertino juggernaut, it raises the question: What is Steve Jobs hiding up his sleeve? Commentary by Leander Kahney.
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Scientists have discovered that the sweetness of revenge may have a neurological basis. A Swiss brain imaging study shows that punishing people when they behave unfairly
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Scientists show the same areas of the brain involved in drug addiction control appetite.
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Nicotine is a major addictive component in cigarettes, scientists said. However, how chemical dependency results from nicotine&#39;s interaction with brain cells still largely stumps the experts.
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With drug companies advertising their wares on TV, it&#39;s not only appropriate, but welcome, that Consumer Reports has started offering assessments of these important and expensive consumer products.
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NEW YORK  - A part of the brain involved in  both drug craving and judgment appears to be smaller in cocaine  addicts than in healthy people, researchers have found.
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WHAT&#39;s the prize beneath the cap of that soft drink bottle? A trip into space. It may sound far-fetched - if not a little crass â-ut the commercialisation of the final frontier began in earnest yesterday
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Kevin Taylor is not a market researcher.  Yes, he's standing in front of a group of people discussing which laundry detergent best removed a grape juice stain from a T- shirt.  He has photos, comparisons and samples of the actual shirts in question.
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The study shows that images of fear affect the emotional part of the brain. Since the link between the emotional brain and action is stronger than the link between the visual brain and action, viewing fearful
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Scientists have uncovered clues about how the brain imitates the actions of others.
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After soft drinks, booze brands, chips and paints, Saif will soon be seen in another brand endorsement.
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Cocaine users' brains have a different structure that could affect their judgement, a study suggests.
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News of the Romanian international&#39;s failed test broke on October 18 but for several days there was some conjecture over whether the drug was cocaine or, as Mutu claimed, a substance designed to enhance sexual performance.