Apple slashes iPhone price
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Apple Inc  on Wednesday said the company was cutting the price of its iPhone and was on track to sell one million phones before the end of September.
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AN FRANCISCO  - Some of the first iPhone buyers were divided about the news that Apple is slashing its price by $200, barely two months after the cellphone was launched.
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Apple says its much-anticipated iPhone product will hit US stores on 29 June, at a cost of $499 for the entry product.
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After hundreds of emails from iPhone customers about its $200 price drop for a version of the wildly popular device, Apple chief executive Steve Jobs says the company will give certain customers who bought the gadget at its original price a store credit of $100.
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(InfoWorld) - Apple CEO Steve Jobs Thursday afternoon responded to a flood of complaints from existing iPhone owners over Wednesday's $200 price cut by promising the company would issue a $100 credit to anyone who bought an iPhone before the change. "I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale," Jobs said in a statement posted to the Apple Web site. In the open letter addressed to "all iPhone customers," Jobs defended the price cut, saying "now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season." He also echoed -- albeit in more circumspect language -- comments made Wednesday in an interview with reporters from USA Today in which he told disgruntled owners "that's what happens in technology." "There is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever," Jobs said Thursday. "This is life in the technology lane." But he tacitly acknowledged that Apple had stumbled. "We need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price," Jobs said in the letter. "Our early customers trusted us, and we must live up to that trust with our actions in moments like these." All current iPhone owners with the exception of those eligible for other rebates -- people who purchased an iPhone in the last 14 days, for example, can return it for a refund, minus a 10 percent restocking fee -- will be issued a $100 credit good either at Apple's own retail stores or its online shop, said Jobs. Details were not available, but he promised they would be posted to the Apple site next week. "We want to do the right thing for our valued iPhone customers," he concluded. "We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple." Apple's change of heart was in reaction to the overwhelmingly negative comments that iPhone owners posted to the company's own message forums -- and forums at other Web sites --Â  starting just minutes after the price change announcement Wednesday.
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Apple Inc's hefty iPhone price cut pits it in direct competition with handsets from Motorola Inc and Palm Inc, which are struggling to convince Wall Street they can turn around their aging brands.
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Consumers aren't willing to pay what Apple Inc. may ask for the iPhone but if the price drops they'll switch their mobile service to AT&amp;T Inc. in order to get it, according to results of a survey released Thursday.
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The 8GB iPhone will be sold in Deutsche Telekom retail stores, the T-Mobile online shop, and Apple's own e-store starting Nov. 9, for $556.
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By Ganey, Jayme S  Apple iPhone, $499  Up your tech cred with this cutting-edge, multitasking device. The iPhone, featuring a sleek touch screen, does triple duty as a mobile phone, wide-screen iPod and Web browser.
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Apple Inc  on Wednesday  said the company was cutting the price of its iPhone and was on  track to sell one million phones before the end of September.
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Apple Inc will offer a $100 store  credit to people who bought the iPhone before the company  slashed the price by $200, Chief Executive Steve Jobs said in a  statement on Thursday.
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Apple Inc said on Monday it has sold  its one-millionth iPhone, just days after it cut the price of  its smartphone by $200.
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By Reid Magney, La Crosse Tribune, Wis.  Jun. 27--The hot new iPhone might be the greatest thing since sliced bread, but you can't get one in La Crosse.   Apple's mobile phone/ widescreen iPod/Internet device, goes on sale Friday for $500 and $600.
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Apple's much-anticipated iPhone will hit US stores on 29 June, at a cost of $499 for the entry product.
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When you add the total cost of the required 2-year contract to the base price of the Apple iPhone, its true cost is between approximately $2,000 and $6,000.
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Apple Inc. sharply cut the price of its iPhone on Wednesday and rolled out an iPod with a touch screen that can browse the Internet wirelessly, as well as improvements to its iTunes Web store.
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Apple offers compensation to customers who have already bought an iPhone after the firm cut $200 off the price.