Yahoo Schmoozes Mobile Operators, Seeks Deals
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Yahoo hopes of enlisting partners for its new mobile search services.
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Yahoo rolls out new services while telling carriers it isn't trying to cut them out of the loop.
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Yahoo Inc. for the first time is letting mobile phone users query its search engine, giving them access to conventional Web results, local business listings and related information, as well as images, such as pictures and maps, the company said Wednesday.
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Yahoo plans to announce it has opened up some of its key mobile software and services to outside publishers and programmers.
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NEW YORK/SAN FRANCISCO  - AT&T Inc. and Yahoo  Inc.  are negotiating how they could expand a broadband  promotion deal to cover mobile Internet services and  advertising, a source familiar with the talks said on Friday.
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(InfoWorld) - Yahoo has teamed up with High Tech ComputerÂ (HTC) to put a suite of Internet software applications on millions of Windows Mobile handsets, the companies said Wednesday. The deal puts Yahoo a step ahead of rivals with its Yahoo Go for Mobile 2.0. HTC, the latest of a number of companies Yahoo has signed on to use its software, is the world's largest maker of handsets that run Windows Mobile. The OS is normally found on the kind of high end smartphones that Yahoo is targeting. "We don't have any kind of agreement with Google right now, but we do provide pocket MSN and IE on our Windows Mobile handsets and we will continue to do so," said an HTC representative. Yahoo, of Sunnyvale, California, said it would put the gamma, or release candidate, version of the mobile software on HTC handsets. Previously, only a test version had been available. OnceÂ a software is ready for general release, it moves from gamma to gold. HTC, of Taipei, Taiwan, will preload Yahoo Go 2.0 on millions of devices, the companies said in a statement. HTC joins a host of other companies announcing support for the new applications, including Nokia, Research In Motion, Motorola, and Samsung Electronics. Users can download Yahoo Go 2.0 for free on more than 75 Windows Mobile devices via a link at a special section of Yahoo's Web site. The site also offers a place for users to input their mobile phone numbers to determine if their handset can run the suite. In all, Go 2.0 can be used on over 100 different mobile phone models, a number that will rise to 175 models in the near future, according to Yahoo. The company is aiming for 400 devices by the end of the year. Launched early this year, Yahoo Go 2.0 offers users oneSearch, which serves up useful information for Internet searches instead of just a list of Web sites. For example, if a user types in "pizza," the search engine will display phone numbers for local pizzerias. It also offers a number of widgets including e-mail, local information, maps, news, sports, finance, and more.
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Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.
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Yahoo Inc.  said it signed agreements with six mobile operators across Asia, as part of a broad global expansion that will see its mobile services in tens of millions of phones by the end of the year.
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Yahoo! has announced the debut of a new suite of search services for mobile users at the CTIA conference. This new search offering enables mobile consumers to search for local information, images and Web resources on mobile devices.
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Yahoo Inc. on Wednesday said its  mobile services is now available for download on phones that  use Microsoft Corp.'s Windows Mobile operating system.
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(InfoWorld) - YahooÂ is schmoozing mobile phone operators atÂ the 3GSM World Congress in Barcelona in the hopes of enlisting partners for its new mobile search services. With mobile phones soon expected to push PCs aside as the most popular tool to access the Internet, the company has given mobility a top priority and is taking steps to establish its mobile search engine as the technology of choice for mobile operators Marco Boerries, senior vice president of Yahoo Connected Life, said Tuesday at a news conference at the mobile phone show in sunny Spain. A gamma version of the company's new Java-based search application, Yahoo Go for Mobile 2.0, is now available afterÂ a beta version was released in January at the International Consumer Electronics ShowÂ in Las Vegas, according to Boerries. The application is designed to help users easily navigate a selection of personal channels for such areasÂ as news, sports, entertainment, and maps. "Mobile search so far hasn't worked because it's been an adaption of PC search," Boerries said. "Mobile users want instant answers" that are intelligently selected for small devices. A key feature of Yahoo Go for Mobile 2.0 is oneSearch, a new search engine designed specifically for mobile devices. Instead of returning a list of Web sites, the search engine provides facts related to the query term, according to Boerries. More than 400,000 users have downloaded the beta application to about 100 different devices. Yahoo is particularly keen to have mobile phone operators and vendors preinstall the application. On Monday,Â the company reached a deal with LG ElectronicsÂ that will bring its brand to the screens of tens of millions of LG cell phone handsets shipped later this year. Under the deal, LG will preload Yahoo services, including Yahoo Go for Mobile 2.0, Yahoo Mail, and Yahoo Messenger on phones sold worldwide. Clearly set on establishing an ad-funded search service on mobile phones similar to its service for PCs, Yahoo said Monday it will start showing mobile display ads on its Yahoo Mobile Web service in 19 countries across Europe, Asia, and the Americas. Major advertisers include Intel, Pepsi, and Proctor & Gamble. The use of ad-funded search services will help mobile phone operators generate revenue that they may want to return to customers in the way of free services, Boerries said. "You can only give something away if you make something," he said. "Mobile advertising will enable this." Â
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Yahoo Inc.  said it signed  agreements with six mobile operators across Asia, as part of a  broad global expansion that will see its mobile services in  tens of millions of phones by the end of the year.
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NEW YORK, October 27  - Global Internet media giant Yahoo! Inc (YHOO.NAS) has introduced specialized web search services targeted at the mobile phone users in the US, within weeks of the
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Updates to Yahoo Go and the mobile browser invite third-party developers to write mobile widgets for Yahoo services.
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Internet media company Yahoo Inc.  YHOO.O on Wednesday launched its Web search service aimed at  mobile phone users in the United States, opening a new front in  its rivalry with Internet search leader Google Inc. GOOG.O
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Yahoo Goes Mobile with Search and Images  Yahoo yesterday unveiled their latest weapon in the search engine wars with Google and Microsoft - their mobile phone Yahoo. Nevermind desktop search or free email accounts, Yahoo is now bringing their search, local listings, and even images to mobile phones and portable devices. ...