Open source ad player takes on Google
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Blog: Openads is open source ad player that will compete with Google
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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Google is turning to Madison Avenue to help convince marketers to buy its more elaborate types of online ads, like click-to-play video.
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The search engine giant has made it easier to navigate different media. It's also setting itself up nicely for video ads
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New pay-per-call paid-search engine model has potential for luring new ad business.
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A software program that blocks ads is a two-edged sword: It stops annoyances for consumers, but it threatens to break down the business model that helps pay for Web content.
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Ad Infuse serves up first video ads for iPhone.
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On the PaymentBlogger.com site today, there's a quick tutorial on getting the OpenAds advertising management system installed and working.   With Nicks great post on selling links I thought I would follow up with a quick how to setup OpenAds and how to integrate it into your Wordpress or Drupal sites.   He steps through the process of setting up OpenAds with a series of screenshots of the interface and descriptions on what needs to be done. The actual install is only about a five step process. They also include links to WordPress and Drupal components to make integration.
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Ryan Malesevich is back today with a look at another handy WordPress plugin - Adsense Beautifier.   I'm here to let you guys in on a little secret. From what I hear, if you're using Google Adsense, if you add images next to the ads it helps through with your click through rate. And a better click through rate means higher revenues. Now, I've never done it but I hear it works out pretty well. So how exactly would you go about doing that? You could do it manually, but where is the fun in that?   He talks about what the plugin does - generate the Adsense code for you, without having to go back to Google each time. It supports most of the syles that Google offers currently, but a few are left out. It also helps arrange the ads to make it easier to place them on the page.   Installation is easy, and complete details on the plugin can be found on the project homepage.
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An Eclipse IDE plug-in that would provide search capabilities specifically for developers is being readied by a University of California, Berkeley computer science professor.ADVERTISEMENTSBC Case Study: Crate & BarrelWhat sold them on improving their network? A system that could cut management costs from the get-go. Find out more.
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A startup claims to read people's minds while they view ads.
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On Thursday, Google started testing ads that also include video clips. It is looking at graphic ads and those with interactive maps as well.
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Open source pioneer, OpenAds, is shaking up the online advertising community, one web publisher at a time.
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Google&#39;s browser toolbar is back in court on patent infringement charges, after a U.S. court of appeals overturned part of a lower court decision. Google&#39;s AdSense contextual advertising service, though, is in the clear.
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Microsoft has the software. Yahoo! has the ad revenue. Together they can challenge Google. Among the likely winners: online advertisers.
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MySpace, Excite and Blick serving them now If you haven't patched that media player or web browser in a while, now might be a good time. MySpace, Excite and Blick have been caught serving banner ads that attempt to install malware on machines running unpatched software.â¦
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Google's playing possum. It gets Mr. Market every time.