The Web: That Was an Interesting Film, but It Had Way Too Much Product Placement
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This holiday season, marketing âcreativesâ are adding cinematic chic and odd flashes of programming to the online shilling of clothes.
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Apple's movie rental service is cool, but has a pair of flaws.
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Humor: Hollywood's puffed-up attempt to warn kids about smoking in movies.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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Geleya may well appeal to the young and the mass audience. In a nutshell the film is high on technical aspects, but low on content -- a clichÃ©d fare with some entertaining moments.
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The Technologist | Life may soon take a miserable turn for some Internet-crazy movie lovers.
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From McDonalds to Levis, video games are increasingly being used for product placement.
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The rapid growth of online videos, music and games has created a new Internet sin: using it too much.
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Sometimes media metrics and audiences have very different views of what works.
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They are running for the hills but the end of the trail is Little Big Horn, where Custer made his last stand, and lost his life. Of course the Indians didn't do too well either. AP: "Girding for a potential threat from Apple Inc., online DVD rental service Netflix Inc. is lifting its limits on how long most subscribers can watch movies and television shows over high-speed Internet connections." Please oh Netflix strategy gods, get a copy of Marketing Warfare and read it. Netflix owns what used to be a great hill, for some it might still be one, the movies-by-mail hill. They obviously feel they need to be in the Internet movie business, and in that they have a huge head start that they aren't using. They are being too damned fair to their competitors.  Give the users the ability to grant other sites access to their movie ratings. Build Netflix into the social network of movies. You're already there, but you need to make every other social network connect up to Netflix. You need to be the hub for movie-watching on the net. You're lucky that so far that's what you are. But soon you will have to fight for that too, and then it will be too late to try to force your competitors to connect to your site. They will have data that you want. Then the nature of the negotiating will change. Right now you have the data. Use that power! Make the users everyone think of Netflix as the place on the Net for Flix.
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Online file-sharing is less of a problem for the movie industry because it has a much more diverse revenue model. In addition to the sale of movie tickets, money comes in from co-branding
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These much-ballyhooed products, sites, and services, it turned out, left much to be desired.
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A few days ago Kerry sent around this ad:  "Yesterday, the Bush-Cheney campaign, losing any last sense of decency, placed a disgusting ad called "The Faces of John Kerry's Democratic Party" as the main feature on its website. Bizarrely, and without explanation, the ad places Adolf Hitler among those faces."  "The Bush-Cheney campaign must pull this ad off of its website. The use of Adolf Hitler by any campaign, politician or party is simply wrong."  Which of course is a mistake.  I went and downloaded the video (which is just stupid btw.  Not a masterpiece by any means.) and there are shots of Hitler in there, but only from the MoveOn contest from a few months back.  Here's the problem.  The ...
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Technology was supposed to make our lives easier. But instead it made us faster, more enmeshed and, well, annoying. Looking ahead, Nick Douglas predicts even more annoying things to come. They include animated billboards, widespread in-car GPS voice-overs, ubiquitous traffic cameras, and camera-wearing geeks who video blog their entire life.
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Blog: Device from Immersive Media may be  funny looking, but boy does it get all the angles.
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A brand is transformed on the silver screen.
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Everything is overscaled in this film adaptation of Frank Miller's graphic novel.