Sony's Stringer Admits PS3 Price Too High
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Sony CEO Howard Stringer admitted in an interview that the price of the PlayStation 3 needs to come down, but provided no estimate as to how much of a price drop consumers can expect.
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Our friends over at Gamespot posted a blog yesterday discussing the likelihood of a rumored $400 PS3 that would arrive in time for the holidays.
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Sony Corp (6758.T) needs to establish an  unwavering marketing strategy for its PlayStation 3 game  machine to drive growth of its console business, the head of  Japanese videogame publisher Square Enix Co Ltd (9684.T) said.
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Sony Corp.  cut the price  of the PlayStation 3 by $100, or 17 percent, in the United  States on Monday, a move that should boost the video game  console's lackluster sales.
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Ken Kutaragi, an executive with Sony&#39;s game business, denied that competition from Nintendo DS influenced the low PSP price. He said the price was possible because about half of PSP&#39;s parts, including the main computer chip, are produced internally.
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Sony can't catch a break, and now its highly anticipated PlayStation 3 is worrying investors. Shares of the company fell Tuesday after a financial analyst expressed concern over the console after it displayed some unstable behavior at the Tokyo Game Show.
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Sony Corp  gaming chief Kaz  Hirai hopes to turn a profit on the PlayStation 3 console  business in the entertainment conglomerate's next fiscal year,  fueled in part by falling costs for the parts used to make the  device.
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Sony Corp  gaming chief Kaz  Hirai hopes to turn a profit on the PlayStation 3 console  business in the entertainment conglomerate's next fiscal year,  fuelled in part by falling costs for the parts used to make the  device.
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Sony Corp. said Friday it will lower the price of its much-anticipated PlayStation 3 video game console, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
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Japan's disgraced Internet mogul Takafumi Horie, who boasted at the height of his fame that he would one day try to buy Sony, has had to settle for a smaller purchase -- Sony's PlayStation 3.
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Sony Corp. is likely  to cut its PlayStation 3 price again by year-end following this  week&#39;s $100 cut, a senior executive at Japanese game software  maker Capcom Co. Ltd. said.
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Sony Corp. slashed the price of its current PlayStation 3 by $100, or 16.7 percent, and introduced a high-capacity model in an effort to spur sales of the struggling video game console.
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Sony confirms that the $500 version of its PlayStation 3 won't be able to play Blu-ray movies at their full resolution. From the Game|Life blog.
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Despite comments to the contrary from the company president just a week ago, Sony on Monday cut the price of the 60GB PlayStation 3 by $100, while also introducing the 80GB version to North American consumers.
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Sony Corp. has slashed the planned price of its delay-ridden PlayStation 3 by one-fifth in Japan, preparing for a sharp dogfight against cheaper games consoles from rivals Microsoft and Nintendo.
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Sony Corp.&#39;s (6758.T) $100 price  cut for the PlayStation 3 is not enough to turn the fortunes of  the game console, which has suffered a slow start, an executive  of game software maker Konami Corp. (9766.T) said.
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Sony Corp.  plans to  phase out the cut-priced $499 model of its PlayStation 3 video  game machine, leaving only a higher capacity $599 model for  sale in the United States, the company said on Monday.