Advertising: A Retailer and an Agency, Together Again
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Ikea is reuniting with Deutsch, heralding a playful new ad campaign that revives the elements for which its advertising was known.
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Facebook's advertising system provokes questions about how companies share data.
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THE history of Apple Computer can be told through its advertisements as well as its products. There was, of course, the commercial that introduced the Macintosh.
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Its new ad campaign may not be focused on the right people.
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Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?
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Madison Avenue is playing matchmaker, bringing together an advertiser and a network for an elaborate sponsorship deal.
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A brand is transformed on the silver screen.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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The video game company leads the way with advertising placements.
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The book retailing superstore has new chapters worth telling.
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An advertising agency for a California winery recently bought space in a magazine where few (if any) ads have gone before.
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By JEFFREY KELLEY  Two marketing companies, each specializing in finding ways to grab your attention, have joined hands to deliver advertisements to the latest frontier of ad space: cell phones.
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General Motors has decided to use its heritage as a competitive advantage in its advertising, rather than a weakness.
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The retailer narrows its focus, but its work isn't done.
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Ad campaigns for the holiday season from retailers like Best Buy and Target aim to forge emotional bonds with consumers.
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Retail chains from discounters like Kmart to department stores like Sears are under renewed scrutiny, not so much for what they sell as for the ground they stand on.
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To court new generations of consumers,  advertising executives are discovering that experience has  become an impediment.