Disney backs Sonyâs Blu-ray DVD format
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The battle to set the standard for next-generation digital recording media took another twist on Thursday with the announcement that Walt Disney would launch titles on the Blu-ray Disc format promoted by Sony and Matsushita.
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Amazon.com Inc  announced its  support for Sony Corp's  Blu-ray format on Wednesday,  days after Toshiba Corp  pulled the plug on the rival  HD DVD format, as key studios and retailers also took Blu-ray's  side.
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Time Warner Inc's   Warner Bros studio on Friday said it would exclusively release  high-definition DVDs in Sony Corp's (6758.T) Blu-ray format,  dealing a big blow to Toshiba Corp's (6502.T) rival HD DVD  technology.
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By Michiyo Nakamoto in Tokyo and Scott Morrison in San Francisco. Sony has suffered a big setback in its bid to set the standard for next-generation DVDs as four Hollywood studios announced they would support a rival technology backed by Toshiba.
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The Walt Disney Co.&#39;s endorsement Wednesday of the Blu-ray technology has increased the possibility that consumers, electronics manufacturers or both will be the real losers of the format war over next-generation video discs.
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Warner Bros. said Friday that it would exclusively release high-definition DVDs in Sonyâs Blu-ray format, dealing a big blow to Toshibaâs rival HD DVD technology.
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Toshiba Corp  said on Sunday  its HD DVD high-definition video format is not dead despite  being dealt a big setback by Warner Bros studio's decision to  exclusively back Sony Corp's  rival Blu-ray technology.
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The battle over next generation DVDs hot ups, with Disney opting for a technology developed by Sony.
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The DVD Format war continues as Disney gave their support for the Blu-ray format without ruling out possibilities on the HD DVD format discs.
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Citing superior quality and overwhelming backing by consumer electronics manufacturers, the Walt Disney Co. on Tuesday said it will throw its content support behind the Sony-backed Blu-ray
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Company, one of the core backers of Blu-ray, will also support its rival format.
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Blockbuster Inc.  on Monday put its weight behind Sony Corp.'s Blu-ray DVD format, as the No. 1 video rental chain said it would boost its inventory of the high-definition discs to 1,700 stores by mid-July.
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Wal-Mart Stores Inc has decided to  exclusively sell high-definition DVDs in the Blu-Ray format,  dealing what could be a crippling blow to the rival HD DVD  technology backed by Toshiba Corp.
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Hollywood movie powerhouse Walt Disney has taken sides with Japanâs Sony Corp in a bitter battle between studios to define a technical standard for next generation DVDs, it said.
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Walt Disney Co. music label Hollywood  Records is offering a new CD format with extra features to  encourage compact-disc purchases in a bid to reverse declining  CD sales.
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Disney is throwing its considerable weight behind the Blu-ray digital media standard. Blu-ray backers, including technology developer Sony, are in a pitched battle with supporters of the competing
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Toshiba Corp (6502.T) said on Sunday  its HD DVD high-definition video format is not dead despite  being dealt a big setback by Warner Bros studio's decision to  exclusively back Sony Corp's (6758.T) rival Blu-ray technology.