Swimmers, gymnasts lift NBC&#39;s early ratings
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Boosted by strong results from US gymnasts and swimmers, NBC&#39;s ratings for the Athens Olympics&#39; first four days have topped the disappointing viewership levels of the 2000 Sydney Games.
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NBC's coverage of the Athens Summer Olympics whipped the competition in primetime Wednesday.
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Though Europeans are steaming about the International Olympic Committee's decision to switch the swimming and most gymnastics finals to morning for the 2008 Beijing Games, it shouldn't have come as a surprise to anybody who's familiar with rights fees and ratings. NBC, which asked the Lords of the Rings to make the change, is paying them $3.5 billion for the ...
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NBC's prime-time Olympic coverage is taped and shaped, the television version of a Reader's Digest condensed book. We get all the US highlights, the big news stories, and a well-edited drama building to the 11 p.m. hour. It's a formula that's been proven to hold an audience and pull ratings. The big downside: You have to stay up until midnight ...
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Those who watched NBC&#39;s coverage of the Athens Games -- and that&#39;s 200 million viewers, representing 85 percent of US households -- have their personal &quot;Olympic Moments.
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NEW YORK  - NBC lapped the primetime competition Tuesday as its Olympics coverage averaged 29.3 million viewers to second-ranked CBS&#39; 8.2 million.
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NBC landed three season or series premieres in Nielsen's top 10 last week, giving the network a ratings victory and leading top executive Jeff Zucker to pronounce its early start strategy a success.
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By David Bauder THE ASSOCIATED PRESS  NEW YORK -- Charles Gibson made it into the Nielsen winner's circle for the first time, as his surging "World News" broadcast topped NBC in the hot competition for evening-news viewers.
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Study says CBS&#39; &#39;CSI-NY&#39; and NBC&#39;s &#39;Medical Investigation&#39; most eagerly awaited in new fall lineups. NEW YORK (CNN/Money) - Politicians looking for a quick boost this campaign season might want to look at
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Fueled by coverage of the first three nights of the Summer Olympics, NBC handily won primetime in the week ended Aug. 15, according to Nielsen Media Research data issued Tuesday.
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A look at NBC's coverage of the summer Olympic games from Athens:
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They came from expected sources - Michael Phelps and Natalie Coughlin in swimming, Steven Lopez in taekwondo and Carly Patterson in gymnastics â-nd unexpected sources
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NBCâs couples edition of âThe Biggest Loserâ got off to a solid start in the ratings on Tuesday as 10.4 million viewers tuned in from 8 to 10 p.m. for the showâs debut.
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Boosted by a Dallas  Cowboys-Chicago Bears matchup on &quot;Sunday Night Football,&quot; NBC  won Sunday night&#39;s primetime against season premieres on CBS  and Fox.
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LOS ANGELES  - CBS' summer reality  entries "Big Brother 5" and "The Amazing Race" held up well in  primetime Tuesday against the summer Olympics competition on  NBC.
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You&#39;ve heard of swimmer&#39;s ear, but what about swimmer&#39;s wave? It&#39;s the odd way in which Olympic swimmers -- and many gymnasts -- acknowledge applause: By raising their arms to the sky, palms upward, then moving their hands about as if they&#39;re changing ...
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A two-hour &quot;America&#39;s Got  Talent&quot; gave NBC a second Tuesday win in a row.