Google Program Enlists Mini-Sites as Selling Tool for Advertisers
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The company is seizing on the popularity of widgets â small online tools that function like mini-Web sites â for its latest push into advertising.
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Google is forming partnerships with hundreds of smaller media companies that see value in contributing to the site.
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Salesforce.com Inc. ,  which has been working with Google Inc.  to make its  Web-based software applications meld with Google's own software  push, said on Tuesday it is enabling its customers to sell  Google advertising through Salesforce business software.
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users&#39; responses in advanced ways using  video or images on Google&#39;s vast base of affiliated Web sites.
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Google's universal search results will provide savvy Web site owners and marketers additional opportunities to gain valuable placement within search results.
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Online giant adds local search advertising model that holds promise for small business.
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SAN FRANCISCO -- Determined to sell more television ads, Internet search leader Google Inc. is sharpening its focus on the medium with demographic data from the influential Nielsen Co.
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Tiny files called âcookiesâ are the lifeblood of online advertising.
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Google is turning to Madison Avenue to help convince marketers to buy its more elaborate types of online ads, like click-to-play video.
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Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.
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Users will see the coupons displayed with maps when they search on Google Local.
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InfoWorld - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Developers can earn money by accepting AdSense advertisements for mobile devices.
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InfoWorld - Google&#160;is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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The online software pioneer Salesforce.com will help the Internet search leader Google sell ads as part of a partnership.
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Google Inc.  said on  Tuesday it is expanding its Print Ads program to allow online  advertisers nationwide to place print advertisements in 225  newspapers, serving half of U.S. newspaper readers.