Super Bowl ads draw more fire for insensitivity
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Television advertising standards came  under fire again this week after several groups called some  Super Bowl commercials offensive and demanded they never be  aired again.
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The threat of Super Bowl Sunday falls upon the box office this weekend.
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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October 12, 2004 -- THE asking price of a TV commercial on next year&#39;s Super Bowl is going up again. Fox, which has the rights to football&#39;s ratings-busting showcase, is seeking a record $2.
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The 2008 Super Bowl advertisers showed a marked improvement in SEO strategy over last year, but there is still much room for improvement.
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NEW YORK -- What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters.
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Advertisers may have been bitten once by an indecency scandal at the 2004 Super Bowl, but they are not shy about getting back into the game for the next U.S. football championship.
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The annual Super Bowl Media Day extravaganza invariably features a collection of oddballs masquerading as journalists who attempt to draw attention to themselves by wearing outlandish get-ups and posing inane questions that will elicit the most shock value.
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A Super Bowl ad showing a quality-obsessed General Motors Corp. robot jumping off a bridge in a dream sequence after screwing up on the job is drawing criticism from a suicide prevention group.
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The Super Bowl ads for Snickers were criticized for being homophobic and were quickly pulled, however, Snickers.comâs share of all Web visits was almost 16 times larger than it had been a week earlier.
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Thanks to a longer shelf life on the Internet, the stakes have risen for marketers that decide to buy Super Bowl spots.
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Concerned by growing uneasiness among fans and marketers about athletes gone wild, the N.F.L. is embarking on an advertising effort highlighting the positive aspects of the on- and off-field lives of its players.
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Sadly, the Terrell Owens-Nicollette Sheridan &quot;Monday Night Football&quot; episode, now in its sixth day, has turned into a launching pad for every hysterical and self-righteous personal agenda in America.
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SAN FRANCISCO If you&#39;ve seen the new crop of ads for NBC&#39;s upcoming season of Sunday Night Football, you may have noticed a heavy emphasis on the &quot;Sunday night&quot; part, but not so much the &quot;football.&quot; That&#39;s not an oversight. The strategy is based on extensive research conducted last year that shows weekend sports viewing is for many people more about the social interaction than the game.
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By now, most of us can agree that ABC&#39;s &quot;Monday Night Football&quot; opening was lasciviously over-the-top, a crass effort at cross-promotion and titillation.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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Dutch government firework safety ads featuring a spoof Islamist terrorist group are criticised for depicting a negative stereotype of the Muslim community