Update 1: Ad Sales Spur Growth at Washington Post
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The Washington Post Co. earned $82.5 million in its third quarter, the company reported Friday, well above the $19.9 million it earned in the year-ago period, when results were weighed down by expenses for
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Womenâs Wear Daily has become the latest newspaper to sell advertising space on its front page.
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A big jump in new subscribers boosts results.
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Profits double at American Greetings as new initiatives gain traction.
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Internet advertising revenues in the United States grew 37 percent in the first half of this year, reaching a new high of $7.9 billion.
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The Washington Post Co. has agreed to sell Post Newsweek Tech Media, its portfolio of technology magazines, to 1105 Media of Chatsworth, Calif., for an undisclosed amount, acknowledging that the business-to-business venture no longer fits the company's strategy.
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Shares in German postal bank Deutsche Postbank leapt higher Wednesday amid fresh takeover and merger speculation sparked by a press report early in the day.
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Editor and Publisher - NEW YORK Newspapers are continuing to gain more readers through their Web sites said the Newspaper Association of America today.
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Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year, according to a new US study.
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Several newspapers are looking into new ways to use fragrance to entice marketers to buy more ad pages.
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Telephone directory publisher Yell sees the number of advertisers on its website increase.
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WASHINGTON - The Washington Post Co. said Tuesday it is buying Slate from Microsoft Corp. for an undisclosed sum, in an effort to boost the newspaper company&#39;s online traffic.
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Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.Investors include the Tribune, Gannett, Hearst, and New York Times companies, which publish flagship newspapers such as the Chicago Tribune, USA Today, the San Francisco Chronicle, and the New York Times, respectively.The network, QuadrantOne, will let an advertiser place ads on hundreds of Web sites focused on 27 major markets, targeting users by what they are viewing, their online behavior and demographic information.QuadrantOne is most notable for the online players that aren&#39;t participants, such as Google, Yahoo, or Microsoft. This latest move by the newspaper companies may be designed to assert greater control over their print and Web properties.Yahoo reached a landmark revenue-sharing deal&#160;in November 2006 with seven U.S. publishers. Yahoo provides search services, places job ads on its own HotJobs site and sells Web advertising.&#160;The deal was expanded in April 2007, with some 264 newspapers distributing their content on Yahoo&#39;s portal.One of the QuadrantOne&#39;s investors, the Hearst company, is participating in the Yahoo deal.Google&#39;s PrintAds program lets its customers who are already buying contextual Web-based ads to also place ads in 600 daily and weekly U.S. newspapers. Google also offers easy tools for customers to design their own ad that can be uploaded to particular newspaper.The Chicago Tribune, the New York Times and the San Francisco Chronicle participate in PrintAds.If newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.Online advertising accounted for about $16.9 billion in revenue in 2006 and is expected to rise to $50.3 billion by 2011, according to a December 2007 report from the Yankee Group.The U.S. newspaper industry is in dire straits, in part because of a bumpy U.S. economy, declining print readers and falling print advertising revenue.Critics argue that newspaper companies waited far too long to revamp their businesses with the surge in online publishing and advertising over the last 15 years.Companies such as Google, which has made a fortune in Web-based advertising, have reaped some gains at the expense of newspapers, as advertisers look for cheaper and more targeted ways to reach buyers.Classified advertising, once a bread-and-butter source of revenue for newspaper, has also declined over the years due to advertising boards such as Craig&#39;s List.&#160;
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Advertising spending at U.S.  newspapers will rise 1.2 percent in 2007, driven by gains in  internet advertising that won't overcome flat sales in print  editions, an industry group said on Friday.
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The sales numbers are encouraging as this outdoors retailer expands.
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Washingtonpost.com harnesses the power of Macs and the latest interactive technologies to deliver the news beyond the headlines and the printed word.
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By Frank Ahrens, Washington Post Staff Writer