Videogame network G4 tries to keep men's attention
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Young male viewers have  "fundamentally left" linear television, but videogame cable  network G4 is working to overcome this by keeping that  lucrative demo engaged in the brand with an assortment of  interactive programming, G4 president Neal Tiles said Tuesday.
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It's slim pickin's for aficionados of techie TV. Here's an idea: Show us elves and gnomes courting a World of Warcraft &#252;bernerd. Commentary by Lore Sj&#246;berg.
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Mochi Media, which tracks Web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games.
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Tycho:  Mario Hoops 3-on-3 is impressive in many ways, as I've suggested: certainly as a technical showcase, it's nice to have in your bag.  As a catalogue of Japanese aggression toward gamers, it's clear now that future generations will refer to these advanced cups as a deeply scandalous exhibit.  I have seen a Goddamn ninja weave a dark circle, disappear with a burst of leaves in some strictly Hattori Hanzo type shit, and then phase back into the physical plane to haunt our mortal hoops.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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Gamers may be some of the first to appreciate high-definition content.
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Some game makers are trying to get players to expand their horizons by reflecting on news events in games
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An announcement could come at the Tokyo Game Show later this month.
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Electronic Arts is embarking on a project that entails trying to redefine video games for a new audience.
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TechWeb - Gamers want to connect the video game player to the router to play games online.
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Makers of gaming consoles want part of the on-demand-video future.
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You need more than an Xbox 360 and a plasma-screen TV to exploit the latest video games for their full entertainment value. These days, you also need a friend.
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Players hope to connect their separate domains to form a 3-D Internet.
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By Clint Cooper, Chattanooga Times/Free Press, Tenn.  Dec. 19--Talk about getting up close and personal with your video game.
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Shane Kim, VP of Microsoft Game Studios, is facing tough competition on a shifting playing field. Wired.com chats him up at the DICE conference.
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One of Britain's intelligence agencies will embed advertisements into popular video games this month in a bid to attract new recruits, The Times reported on Thursday.
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Game designers work to distill the magic that gives a game broad, mainstream appeal. Susan Arendt reports from the Game Developers Conference in San Francisco. Plus: Full GDC coverage in Game|Life.