Sonic, Out To Court Females, Mixes Salads Into Advertising
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Having introduced a salad option only this past spring, Sonic Drive-In execs admit they're late to the healthy-fare party. Now, the chain--known for its carhops, milkshakes and tater tots--is trying to remain competitive with the likes of McDonald's and Burger King by launching a campaign targeting the people most likely to buy the new item: women.
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Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
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Unimaginable fast-food combos are available for those who utter the right code words at the take-out counter.
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Semiconductor and cell-phone technology converge in fast food.
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As games steal eyeballs from movies and television, they are becoming dotted with product placements.
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The $3 cupcake craze seduces long-dieting Los Angeles.
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At first glance, the posting looked like any number of Internet classified ads explicitly seeking sex. But instead of the 27-year-old woman with long brown hair advertised, a male, Seattle-area graphic designer collected the replies and posted them online &#151; with photos, names and contact information.
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"I'm not asking you to change who you are," says the hip young woman on the television commercial. "I am asking you to change how you think . . . about pancakes, stir-fry, pasta, brownies, shish kebab, French fries, waffles, salad dressing, birthday cake, carrot cake. . . . "
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From McDonalds to Levis, video games are increasingly being used for product placement.
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LOW ANGELES Jerry Seinfeld has said in interviews that he has considered advertising as an alternate career, and now he's getting a taste of it with DreamWorks' Bee Movie.
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
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A new Nissan campaign that reaches younger consumers through MySpace, TiVo and video clips, is emblematic of an effort by marketers to remake their media choices.
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By ANICK JESDANUN NEW YORK - At first glance, the posting looked like any number of Internet classified ads explicitly seeking sex.
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The coming video game Need for Speed Carbon will feature advertisements that change over time.
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A new branding campaign by The Wall Street Journal hopes to attract women and younger consumers.
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Viedo game companies, trying to cope with declining sales, are intensifying efforts to lure women to gaming.
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The "Queer Eye for the Straight Guy" franchise is becoming a little more, well, feminine.