YouTube May Pay for Video Postings
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By JESSE NOYES  Still fresh from a megamerger with Google, video-sharing site YouTube is planning to pass along some of its newfound wealth.
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SACRAMENTO, Calif. _ Scoring a deal with one of the hottest companies in online entertainment, Sacramento-based Digital Music Group Inc. said Monday it will distribute its videos and some music through YouTube Inc., the video-sharing site owned by Google Inc.
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Artists from Cliff Richard to Amy Winehouse will be paid when their tracks are used as backing music for clips on video-sharing Web site YouTube following a deal with the British society that collects royalties for composers, songwriters and publishers.
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YouTube's new video fingerprinting technology is designed to help copyright owners identify content uploaded without permission.
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The video revolution is widely credited to YouTube and its video-sharing format, but companies are now prominently featuring videos in portals, news sites, blogs, social networks, online stores, and film and TV industry sites.
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Music videos from artists like  Madonna, Red Hot Chili Peppers and Sean Paul will be legally  available for the first time on YouTube, a popular online video  sharing site, after signing its first commercial partnership  with Warner Music Group.
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Music videos from artists like  Madonna, Red Hot Chili Peppers and Sean Paul will be legally  available for the first time on YouTube, a popular online video  sharing site, after signing its first commercial partnership  with Warner Music Group .
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By Sara Kehaulani Goo, Washington Post Staff Writer  In the few months since Google paid $1.65 billion to acquire YouTube, both companies have tried to come up with a formula to turn the hugely popular online video site into a moneymaking venture.  Turns out, it's not easy.
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YouTube is expected to launch a form of advertising on some of its video clips today, employing a user-controlled method that is gaining ground as marketers and Web sites look for ways to make money while keeping viewers engaged.
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(InfoWorld) - Online video-sharing service YouTube is extending its reach beyond PCs to mobile phones through a deal with Verizon Wireless. Under the deal announced Tuesday, YouTube will offer a sampling of the most popular videos available through its service, which allows users to watch and share videos on the Web. Unlike the YouTube Web site service, which is free, the company's mobile phone offering will require a $15-a-month subscription to a Verizon Wireless service called V Cast. Users don't have to pay airtime charges to stream or watch V Cast content but they must have a V Cast-enabled handset. The service is expected to be available next month, the companies said. Numerous mobile phone companies are expected to introduce user-generated content services, like YouTube, to create content customers are willing to pay to watch, said Emma Mohr-McClune, senior analyst with Current Analysis. YouTube and Verizon Wireless provided no financial details but said Verizon would have exclusive rights to distribute YouTube videos on mobile phones "for a limited period of time." Last month,Â Google paid $1.65 billionÂ to acquire YouTube. Â
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Google says it will soon begin testing a long-awaited system that can block unauthorized copyrighted clips from being uploaded to YouTube.
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US recording label Warner Music said it was in talks with the phenomenally popular Internet site YouTube to post its artists' song videos online.
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Here's a dream-come-true for Web addicts: college credit for watching YouTube.
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Blog: Web site lets people post classified videos
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LONDON -- Artists from Cliff Richard to Amy Winehouse will be paid when their tracks are used as backing music for clips on video-sharing Web site YouTube following a deal with the British society that collects royalties for composers, songwriters and publishers.
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The BBC has struck a content deal with YouTube to allow 3 channels to showcase short clips of BBC content. This news comes hot on the heels of a New York Times article on Google&#8217;s quest for forming partnerships with smaller media companies as opposed to major studios and networks such as Viacom or NBC. The [...]
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(InfoWorld) - Google has promised to give content makers control overÂ advertisements overlaid on video clipsÂ they post to its YouTube video sharing Web site. The company is seeking further feedback on the video advertising service as a rising number ofÂ YouTube users threaten to leave the siteÂ if the advertising feature is not improved. Only videos from content creators that have signed up for the advertising scheme, called InVideo, will host ads, leaving the majority of videos on YouTube free of the overlays, a Google spokesman said Friday. Advertisers will still be able to reach a large audience through YouTube videos even if the company only places ads in a small portion of videos. "And our users are not shy about telling us what they like and what they don't, so it behooves us to be careful," said Shashi Seth, YouTube Group Product Manager, in an e-mailed statement. YouTube launched the InVideo adsÂ on Wednesday. They start as an overlay on the bottom 20 percent of a video and people can click to watch the advertisement, or if not, the ad will simply disappear. Clicking on the overlay pauses the video, which resumes after the ad finishes. So far, responses to the new advertising system, posted on YouTube's blog, have been negative. People are passionate about the issue, with many threats to leave YouTube for other sites, such as Myspace.com or Break.com. "As a viewer of videos I don't want to see any of the content of the video covered up. I only had one video posted myself, which I have just removed. Bye!," writes user KPDover, in a comment. As of early Friday, the total number of comments had reached 669, with many repeats, but still a substantial increase to the 132 comments posted Thursday at around the same time. YouTube hopes it can change people's minds about InVideo ads, and sees them as a way to generate revenue for the site without being too intrusive. They are designed to interfere as little as possible with viewing and be relevant to the video. Warner Media, part of Time Warner, is one company that has signed up to allow overlays to be used on its music videos, and some of the ads are for other Warner music. Still, YouTube users complain that 20 percent is a huge amount of space on the small video screens, enough to detract from the viewing experience. YouTube plans to continue on with the InVideo overlays, and hopes "to make the ads an important part of the advertising model for online video," said Aaron Zamost, from Google corporate communications. The InVideo ads users are seeing on YouTube videos are the result of two months of testing. The company tried other methods of video advertising, including pre-roll video, but the in-video ads simply worked better. Videos that started with pre-roll advertisements were shut down 70 percent of the time, according to Google, while only 10 percent of in-video ads were abandoned. In addition, the number of people clicking to play an InVideo ad were 5 percent to 10 percent greater than the number of people clicking on a standard banner ad, the company says. The company uses software to match ads to videos, and can pinpoint an audience closely. For example, an advertiser could place an InVideo ad targeting 18-24 year old soccer fans in Los Angeles, to be played between 6pm to 11pm local time. The ads are placed by genre, demographic, time of day and geographic location. The technology behind YouTube's InVideo was all developed in house, but Zamost points out, the company never said it invented overlay technology. It did not. Time will tell if YouTube figures out a way to ensure its community grows accustomed to InVideo advertisements. Early on, YouTube rivals may have an opportunity to scoop up disaffected users. There are plenty of alternative video sharing Web sites on the Internet. But whether YouTube users like it or not, the company is committed to moving forward with InVideo ads. Â