Google enters online bookstore market
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US search engine Google.com launches a new search service, Google Print, Wednesday (Oct. 6). The service will allow users to search books and help publishers promote their books online for free.
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Internet search firm Google has launched its Froogle price comparison Web site in Britain, expanding the company&#39;s e-commerce business and putting it head to head with partners such as Kelkoo.
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SAN JOSE, Calif. - In a debut vaguely reminiscent of the dot-com boom, shares of Internet search giant Google Inc...
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IN A debut vaguely reminiscent of the dot.com boom, shares of internet search giant Google surged in their first day of public trading.
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SAN FRANCISCO - Google Inc. is trying to establish an online reading room for five major libraries by scanning stacks of hard-to-find books into its widely used Internet search engine.
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Google Inc. on Wednesday introduced a new search technology to help publishers sell books online, a fast-growing market dominated by Internet retailer Amazon.
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Rescate writes &quot;As reported by Reuters,Google is launching Google Print, which will show book excerpts next to regular Google search results.
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Google has introduced a number of new features to its Google Book Search that allow users to more thoroughly explore and share books and passages online.
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MOUNTAIN VIEW, Calif. -- Google is trying to create an online reading room for five major libraries by scanning stacks of hard-to-find books into its Internet search engine.
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Online search leader Google Inc. is becoming more bookish. Expanding a program introduced last year, Google is inviting publishers to include entire books in its index, enabling people to peak at the contents before making a decision on whether to buy.
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Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion.
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By Eric Benderoff, Chicago Tribune  Jun. 2--At a time when everyone from stay-at-home moms to international media conglomerates call themselves publishers, a small Chicago company sitting in the middle of a distribution revolution was purchased Friday by Web giant Google Inc.
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Google has launched a service for book publishers that will make book contents searchable through the web. Google Print is open to publishers of all sizes.
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Google has launched a beta version of Google Print, a search tool that enables users to search the full text of books, read excepts, and links them to sites where the books can be purchased.
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(InfoWorld) - Google is ramping up its efforts to help specific vertical markets create more effective online advertising using its technology to help clients highlight as many of their assets as possible to drive not only online but also offline sales. At its New York office Thursday, the directors of Google's vertical industry practices discussed some of the ways Google is changing its advertising strategies to be more industry-specific, something that the company hasn't traditionally done, said Tim Armstrong, president of advertising and commerce, North America, for Google. Armstrong said Google wants its advertising practices to be so vertical-specific that in the future, the specialists in those markets will be driving the company's advertising strategy --Â so much so that he joked the he would be out of a job. "The vertical people will be running Google," Armstrong said. "I'll be the least useful person in the room.... If you were to come into Google for a day, you'd actually see the industry groups have become the most specific connection point with customer." Most companies don't have a quantitative view of all of the assets they have for sale, and part of what Google is helping vertical industry customers do is take stock of all of their offerings so they create better ways to constantly reach customers, he said. As part of this strategy, Google's retail advertising practice is working on new technology that will help companies in that space assess all of the resources on their Web sites so they can more carefully choose keywords for targeted advertising. Currently, Google is working internally with customers to help them do this, but the company is still handing hard-copy results to customers, said John McAteer, director of Google's retail practice. In the future, however, Google wants to provide an automated way to crawl and index an entire Web site so companies can electronically compile all of its assets and generate keywords on their own, he said. Eventually, Google will offer the technology as a public tool, similar to one it already includes in its AdWords platform that helps customers crawl their Web sites to come up with relevant keywords for ads, said Brett Goffin, industry sales manager at Google. Neither McAteer nor Goffin could provide a time frame for when this tool would be made available. As part of a presentation Thursday, McAteer and Goffin outlined a case study in which Google teamed up with Rooms to Go Furniture, a company whose top executive was skeptical that online advertising could drive offline sales. Google worked with the furniture company to place online banner ads in local markets, targeting several U.S. metropolitan areas to drive customers to local stores. When the campaign was over, Rooms to Go saw a return of more than seven times its investment, and customer average order size 20 percent larger than the retailer's average sale. Moreover, retail stores accounted for 86 percent of sales, while only 14 percent came from e-commerce sales, McAteer said. In addition to its retail work, Google also has been doing market research to help other verticals, such as the automotive industry. The company's automotive market team plans to hold a Webinar on Oct. 11 to reveal the results of a study it conducted with Compete Inc. to discover buying habits of customers in the automotive space. Bonita Coleman Stewart, Google's industry director for automotive, said the two companies found that the time to market for automotive shoppers has shortened to one month, reducing the amount of time companies in this market have to reach customers with campaigns. She said that Google has not identified how it will use this information to serve its advertising customers but that will be part of the discussion on next month's Webinar.
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Google Inc. GOOG.O unveiled on   Wednesday a Web site dedicated to literacy, pulling together   its books, video, mapping and blogging services to help   teachers and educational organizations share reading resources.
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Online search leader Google Inc. (GOOG) is becoming more bookish...