Advertising: Mocking an Olympics Logo, but Loving the Attention
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Has any marketer ever gotten more for its money than the London Olympics organizers when they introduced a new logo for the 2012 Games?
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ATHENS, Greece -- If international gymnastics is a brick house, the mortar holding it together is a conglomerate of finger-pointing, dubious judging, scandal, complaining and bald-faced weeping.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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A new N.B.A. ad campaign, using humor to sell apparel, shows how the league is struggling with its image after a series of public embarrassments.
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and often humorous -- side today, as it launches an advertising and marketing push designed to appeal to buyers&#39; personal aspirations.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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More reader-generated merriment It might not be as unpleasantly suggestive as the Goatse-inspired effort offered yesterday by one wag on the BBC's website, but another reader-generated suggestion as to how the new 2012 Olympic logo might be improved just about sums up public reaction to what is now officially known as the "Lisa Simpson bj graphic":â¦
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Nike's latest TV advertisement is an  emotional workout.
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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The U.S. Olympic Committee has asked the  campaign to re-elect President Bush to pull an ad that refers  to the Olympic Games, the International Olympic Committee said  on Thursday.
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Dude, those Lords of the Rings are off the hook! Skateboarding may well be added to the Olympic menu for 2012 as part of the International Olympic Committee's push to make the Games more attractive to the X Games crowd.
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Many athletes exude ideals of Games, from embraces in the pool to a fencing timeout. By Mark Sappenfield | Staff writer of The Christian Science Monitor.
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With the Beijing Olympics fast approaching, China has given six well-known domestic brands, some centuries old, a fresh look and new official English names, but not everyone is happy with them.
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From the Latin, the Olympic motto is: &quot;Faster. Higher. Stronger.&quot; It says nothing about &quot;Beauty. Harmony. Emotion.&quot; Yet those values, promoted by the International Gymnastics Federation, help explain the scandal
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The logo for the 2012 London Olympics has been unveiled on Monday, a jagged emblem in bold colours designed to define the image of the Games in five years&#39; time.
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The People have chose to brand the ball rather to send it to space.
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ÂPeople are getting the message that it is O.K. to pay attention to the way you come across, and that itÂs not just for the rich and famous.Â