Intel Trying to Get Greener
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A smaller and more efficient design could help the chipmaker better compete.
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As the company begins using the plant to make a significant shift from 65nm to 45nm microprocessors, it's also trying to boost its green quotient.
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Google and Intel today kicked off an effort to help blunt the impact of global warming by bringing greater energy efficiency to personal computers and servers.
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An organic climate change lobby group has issued green ratings for hardware and software-based IT suppliers as well as other businesses. IBM leads the IT pack while Apple, Amazon and eBay are bottom with zero green credentials.
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InfoWorld - Intel, the world's top chip maker, and Nokia, the number-one mobile-phone maker, plan to lesson their respective impact on the environment, the companies said separately Monday.
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As energy consumption by data centers climbs, energy efficiency becomes a priority.
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Chip maker offers few details about its plans for dual-core server processors.
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A coalition of technology companies and environmental groups led by Google Inc. and Intel Corp. launched an initiative Tuesday to conserve electricity and curb global warming emissions by making the world's computers and servers more energy-efficient.
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A new computer chip developed by Intel promises to perform calculations as quickly an entire data center, while consuming as much energy as a light bulb. By the Associated Press.
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Intel Corp., which has led the charge in the gigahertz race, is expected to change its tune at this week&#39;s developer forum in San Francisco by focusing on improving chip performance by adding more cores to the microprocessor.
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Intel and Google are heading a group comprised of both technology and environmental groups aimed at promoting energy efficient computing.
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Intel, the world&#39;s top chip maker, and Nokia, the number-one mobile-phone maker, plan to lesson their respective impact on the environment, the companies said separately Monday.While Nokia has joined the World Wildlife Fund&#39;s Climate Savers Program, Intel plans to buy 1.3 billion kilowatt hours a year of renewable energy certificates. That will make Intel the largest corporate buyer of green energy in the U.S.Buying renewable energy certificates is not, however, the same as directly buying and using renewable energy. Intel is making the purchase through Sterling Planet, a company that will then distribute the investment to a variety of green energy producers across the U.S. The producers use wind, solar, hydroelectric, and biomass sources to produce energy that they then feed into the power grid. Those producers rely on the buyers of certificates to help fund their businesses, so Intel&#39;s investment is important to their success, said Matt Clouse, director of the Green Power Partnership at the U.S. Environmental Protection Agency.Buying renewable energy certificates helps a company like Intel support green energy even if it finds it difficult to directly buy green energy for use in its operations. Many green energy producers feed their power into the grid, but once they do, power users usually can&#39;t discern whether the energy they buy came from the green source or from a coal-powered plant, said Bill Calder, an Intel spokesman.Some electric companies do have green power offerings, but a company like Intel with multiple sites would have to work with various providers in multiple locations to try to buy green power from them, which is an expensive undertaking, especially in states where prices are set by a regulatory process, Clouse said. Buying the certificates can help companies track their environmental effect and hit environmental goals even if they find it cost prohibitive to directly buy and use green energy, he said.Intel may have other reasons for making the investment beyond reducing its carbon footprint. &quot;Many of these companies that are buying green power are customer facing, and they spend enormous amounts of money on their brand and product PR and this is a way that is frankly a low cost option to address the environmental aspects that affect their brand and image,&quot; Clouse said.Intel is not revealing how much it will cost to buy the 1.3 billion kilowatt hours per year. However, Clouse estimated that Intel might be paying between $2 and $4 per thousand kilowatt hours, for a total yearly investment of $2.6 million to $5.2 million. &quot;That&#39;s a pretty inexpensive media undertaking,&quot; he said.Intel&#39;s investment in the renewable energy certificates is in addition to its regular energy costs, Calder said. But by buying the certificates, Intel is helping to fund the production of green power that is fed into the grid, he said. Ultimately, Intel hopes that other companies will follow suit, thus reducing the cost of green energy in the future, he said.The volume of kilowatt hours that Intel agreed to buy per year equates to about 46 percent of its yearly electricity use in the U.S., Calder said.Also on Monday, Nokia pledged to use green electricity to power half of its facilities by 2010 and reduce overall energy needs of its sites by 6 percent by 2012, announcing that it has joined the WWF program. Nokia also plans to reduce energy wasted by mobile-phone chargers.Greenpeace recently knocked Nokia from first place to ninth in a ranking of electronics makers. Greenpeace praised Nokia for its efforts to reduce the use of harmful chemicals in its products but said the company has done a poor job of supporting recycling programs in some countries.
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Chipmaker looks at moving toward product lineup with lots of different choices depending on a customer's workload.
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The company that put power consumption on the map is thinking of getting out of the expensive business of making chips.
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Processors will feature enhanced power management technology.
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The design twist will let the company increase the performance of its processors.
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Intel's new plan in Chandler, Ariz., which started 45nm production last week, was built with recycled materials, uses the town's grey water, and increases indoor air quality - in a new "holistic" approach to being green.