BBC's global website to carry ads
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The BBC's international website will carry advertisements to help plug a Â£2bn budget shortfall.
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The BBC News website gives its predictions for five technologies that could start to become big in 2008
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BBC Worldwide, the commercial arm of the British Broadcasting Corporation, launched on Tuesday a service allowing consumers to download its TV shows from Apple's iTunes website.
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The BBC is to launch four new global TV channels including BBC Entertainment and CBeebies.
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The BBC's online services will be made available free of charge at thousands of wi-fi hotspots.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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(InfoWorld) - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday. The agreement marks a significant milestone for Yahoo, whose turbulent management troubles and sagging revenues have left it chasing Google and Microsoft for a slice of growing online advertising revenues. Under the deal, Yahoo will sell the majority of Bebo's display ads for the U.K. and Ireland, reaching around 11.6 million users per month, the companies said, siting traffic statistics from comScore Networks. About 75 percent of the U.K.'s Internet users visit Bebo, particularly 13- to 24-year-olds. Yahoo already supplied search for Bebo. No information was released on how much either company will make from the deal. The new features should be visible later this year. Yahoo and Bebo also plan to develop a toolbar that will enable Bebo users to monitor activity on the site even when they are not actively viewing it. Bebo will also weave into its site Yahoo's Answers feature, a bulletin-board type service where people answer each others' questions and rank those answers based on quality. Yahoo will bring Bebo advanced ad targeting capabilities, which will enable ads to be served based on what other Web sites a person has been viewing, said Toby Coppel, managing director of Yahoo Europe. The technology, he said, uses third-party cookies, which are bits of data sent to a browser by a Web site and store certain information about users. That data is then used by ad networks to serve up what ad networks believe are relevant ads. "We been investing significantly in our behavioral targeting capability" in Europe over the last nine months, Coppel said. Last week, Yahoo announced it wouldÂ pay $300 million for BlueLithium, a company that sells banner advertising to around 1,000 Web sites. Yahoo said in April it wouldÂ buy the rest of Right MediaÂ for $680 million, which runs a marketplace for advertising to purchase space on Web sites. Bebo places only one ad on a user's profile, which is intentional to preserve a good user experience, but that ad also has to be the highest revenue generator, said Joanna Shields, Bebo's international president. "The type of ad and the fact that the ad is targeted and relevant to users is absolutely essential," Shields said. Bebo's direct sales advertising team, whose duties will be turned over to Yahoo, will now develop integrated marketing plans with brands and partners, Shields said. The deal could be a needed boost for Yahoo. The company has seen theÂ departure of more than a dozen senior managersÂ since it announced a reorganization last December. Co-founder Jerry Yang, who took over as CEO from Terry Semel in June,Â vowed to investorsÂ in July to put the company back on track. Â
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Online advertising is growing at a roughly 40 percent annual rate in Britain, and is expected to account for as much as 14 percent of overall ad spending this year.
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Blog: Openads is open source ad player that will compete with Google
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A group representing UK media companies calls on the BBC Trust not to allow adverts on its international websites.
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Site will run programming from the two networks and hope to compete with YouTube.
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British satellite broadcaster BSkyB Plc  said on Wednesday it would tie up with Google Inc  to deploy the Internet search giant's suite of search, advertising and video functionality on its broadband service.
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The British Broadcasting Corp. said Friday it has signed a deal with Google Inc.'s YouTube that will allow the popular Web site to show excerpts of the broadcaster's news and entertainment programs.
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The Internet will receive a greater  share of global advertising spending this year than do outdoor  outlets such as billboards, and it is set to overtake radio  soon, according to new data released on Monday.
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Future AdSense integration demonstrateded at London Developer Day.
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The BBC has signed a major  deal with Google to launch three branded channels on YouTube.
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BSkyB  said on Wednesday it would tie-up with Google  to deploy the Internet search giant's suite of search, advertising and video functionality on its broadband service.