Creative Plans MP3 Marketing Blitz Against iPod
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Creative Technology will spend US$100 million next year to market its portable media devices in a worldwide campaign to grab market share from Apple Computer and its popular iPod player.
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Microsoft's newly released music player is the latest in a years-long desire to counter Apple's dominance in the sector.
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Apple Computer is the undisputed champion of the hard-drive music market, but competitors are gearing up for a shot at the title. The various versions of the iPod account for 92.
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Rival technologies that baffle consumers will run more companies out of business in the nascent music download market than will head-to-head competition, one of the lead creators of MP3 playback technology warned on Wednesday.
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Instead of advising the music industry to drop copying restriction, Apple should consider making its anti-piracy technology available to all, an industry group says. By the Associated Press.
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Microsoft&#39;s WMA, Apple&#39;s ACC, Sony&#39;s Altrac and others -- compete in a variety of digital music devices, support for MP3 is becoming a required ingredient for any successful portable player.
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Consumer electronics giant Sony Corp.  said on Thursday it is mulling a major strategic shift to make  digital music devices that play MP3 song files.
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Made more money licensing MP3 player patent than selling MP3 players You can see now why Creative Technology's now so pro-iPod - last month it announced a range of 'Made for iPod'-branded accessories. Its latest financial results, posted last night, show a massive upswing in revenues thanks, we'd say, to Apple's move to license Creative's key MP3 player patent.â¦
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If you're shopping for a portable media player this holiday season, there's probably one brand that comes to mind first: Apple Computer's iPod.
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By Troy WolvertonMicrosoft's Zune had a decent debut last month, but Apple Computer's iPods continued to dominate the MP3 market, according to new data from market research firm NPD Group released this week.
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For more than a year, Apple Computers Inc. enjoyed singular success selling songs exclusively to users of its iPod portable music player. Now, it's got rival RealNetworks Inc. trying to lure iTunes customers away.
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Software giant Microsoft unveiled a &quot;Zune&quot; MP3 player and online store to challenge Apple Computer's internationally popular iPod-iTunes personal entertainment duo.
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The players are all about convenience and size. They are like carrying around hundreds of CDs without the load. The iPod dominates the MP3 scene, but new competitors hope to take a bite out of Apple&#39;s business.
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Microsoft says it is on track to sell its millionth Zune music player, the software company's would-be challenger to Apple's enormously popular iPod.
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Microsoft Corp. is fighting to expand its online music share and break the hold Apple&#39;s iPod has on the market. Microsoft&#39;s MSN music service began a free song promotion yesterday sponsored by American Express.
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Market research firm IDC on Tuesday reported that broad consumer acceptance of MP3 players is expected to grow the market from 12.
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An anonymous reader writes &quot;Market research company IDC is predicting a rosy future for MP3 player sales. They predict that by 2008 it will grow into a $58 billion industry - four times bigger than the US record industry.