AOL retools as it focuses on hunt for ad revenue
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NEW YORK -- AOL will disband a unit that handled subscriptions and give product managers more autonomy over designing services for consumers as the company increases its emphasis on generating advertising revenue.
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Time Warner Inc.  Chief  Executive Richard Parsons said on Tuesday it was eyeing more  Internet deals next year focusing on advertising technology, to  bolster the transformation of its AOL Internet division.
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By Frank Ahrens, Washington Post Staff Writer  Google and AOL, which have made billions of dollars with text ads linked to search results, are now moving into video advertising, encroaching on lucrative territory dominated for more than half a century by television.
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New interactive ad format would give advertisers new ways to reach users online.
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AOL is still a big moneymaker but its subscription service is declining and no longer seems to fit with Time WarnerÂs plan for more growth.
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For years, America Online Inc. grew steadily into the nation&#39;s biggest Internet service by treating subscribers to exclusive content and services it hoped would produce the sort of captive audience that advertisers crave.
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New services focus on vertical markets, targeting ads to drive both online and offline sales.
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The publishing giant won't sell or spin off AOL, but more online ads are in its future.
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America Online and WebEx Communications are evaluating ways to adapt some of the online meeting services they currently offer to business users of AOL&#39;s AIM instant messaging network to make these services appealing to other AIM consumers.
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America Online will begin a new ad campaign with a new logo and a refocused brand promise, posed as a question to consumers: "Want a better Internet?"
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AOL on Wednesday plans to launch a new   version of its software that lets users access their e-mail,   instant messaging, search and media on the same screen.
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The new service is the company's latest attempt to make more money off technology that already steers much of the Internet's traffic.
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InfoWorld - AOL needs all the Internet traffic it can get, but it is struggling with the fading popularity of Netscape.com, for many years one of the Web&#39;s most popular destinations.
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America Online Inc. (AOL) is launching a program Monday to promote and facilitate the creation of what it calls AIM Robots for its AIM instant messaging system.
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To get back to what MSN&#39;s new search means, start by thinking of ad dollars. As Foolish paid-search fan Rick Munarriz has pointed out many times, this is a big business, with plenty of room to grow.
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Time Warner's  AOL Europe has hired Google  to provide advertiser-sponsored search results for its Internet service, replacing Yahoo's  Overture unit, the company said on Tuesday.
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AOL on Wednesday plans to launch a new  version of its software that lets users access their e-mail,  instant messaging, search and media on the same screen.