TiVo ratings show film ads get watched, not skipped
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Good news for film  studios: Even television viewers with the ability to skip  commercials are watching ads for movies.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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On-demand viewing isn't just for TiVo owners anymore. Television over internet protocol, or TVIP, offers custom programming over standard copper wires.
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Philips is preparing a digital video recording system called Personal TV Channel, which could be seen as a competitor to TiVo. The cost of the service will be offset by its advertising features, which allow commercials in programs to be replaced by ones more relevant to what a consumer may be interested in.
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Blog: TV ratings company expanding to monitor cell phone
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Nielsen Media Research plans to  measure how many people actually watch TV commercials starting  in November, a move that could result in a decline in  advertising rates, The Wall Street Journal said on Tuesday.
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We take a hands-on look at the new Rhapsody on TiVo service, enabling you to access the subscription music service on your TiVo DVR.
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The company tracks the most popular and TiVo'd ads during the biggest sporting event of the year and concludes the ads surpassed the game.
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For a service that hasn't been heavily promoted until now, WatchNow's year-to-date numbers are impressive.
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Digital video recording pioneer TiVo Inc. has long promised "TV Your Way." But the company's plans for pop-up ads and restrictions on copying have sparked worries that the service may be eroding consumer control in favor of Hollywood and advertiser interests.
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Viewers who enjoy a program are more likely than disgruntled viewers to have favorable responses to advertisements during that program.
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Sometimes media metrics and audiences have very different views of what works.
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TiVo Inc., maker of television  recording technology, on Monday said it has started shipping  "TiVoToGo," a service upgrade that allows some subscribers to  view recorded programs on a computer or laptop.
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By Rodney Tanaka, San Gabriel Valley Tribune, Calif.  Feb. 17--MONROVIA -- The video screen shows a choppy-looking streaming  movie trailer that skips and stops.    Then, another connection is made and the streaming video plays crisply  and clearly.
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TiVo Inc., maker of television recording technology, on Monday said it has started shipping "TiVoToGo," a service upgrade that allows some subscribers to view recorded programs on a computer or laptop.
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In new experiments for NBC, people are observed as they watch commercials in fast-forward mode.