Is MTV working on a branded social network?
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Rumors are floating that the Viacom-owned brand has a standalone social networking property in the works. But it's murky. Really murky.
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At MTV's VLES site, kids in chat rooms are sipping on "virtual Pepsis." At Gaia Online, teens and 20-somethings are dressing up avatars in virtual Disney T-shirts. But is this strategy of "immersive branding" paying off for them?
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Wallop Social Network (Microsoft Spin-Off) Launches Wallop has been waiting a long time to get going. Finally it has launched in beta (or limited beta). Microsoft spun it off and it&#8217;s now VC-backed. According to Michael Arrington it will rely on a consumer-pays model and have no ads. According to Rafe Needleman at CNET it&#8217;s flash-based [...]
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Upstaged by MySpace, MTV will introduce Virtual Laguna Beach, where fans can immerse themselves in virtual versions of the showÂs hangouts.
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Following other companies like CBS, NBC, and News Corp., Viacom's MTV Networks has announced a comprehensive plan to syndicate its content on partner sites like Veoh and Imeem.
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The fall television  season's annual marketing blitz has spilled onto social  networking Web sites in a big way.
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As I said above I'm glued to the TV, but I'm also on Twitter, and blogging, and email, and IM and I'm subscribed to hundreds of RSS feeds, and I've been noticing that slowly the TV news organizations are integrating new Internet services with their TV offerings. They're all getting started, and eventually I'm pretty sure they'll be where Yahoo is now. The thing is, it works. For example, newmediajim is a cameraman for NBC News and he's on Twitter and sometimes I'm watching the other side of his camera on MSNBC and twittering with him before and after. A guy named creepsleepy is a radio guy in Manchester, interviewing presidential candidates, wouldn't it be great if I could listen to his interviews while he twitters his progress? Well, there's no doubt that soon we'll be doing that. We're finally really at the convergence so many have predicted for so long. With the help of a few members of the community Yahoo can get there first. BTW, I read on the NY Times site that Yahoo is going to open up more to developers. Hmmm. If you want to impress end-users and shareholders run it in MSM. If you want to get through to developers, use the developer blogs. Let us have the story first, otherwise you don't seem very serious about it.
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A new hub for Comedy  Central&#39;s &quot;The Daily Show With Jon Stewart&quot; headlines a slate  of two-dozen targeted Web sites that Viacom&#39;s MTV Networks will  launch by the first quarter.
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Social  networking Web sites have fired up industry deal headlines the  past couple of years -- from News Corp.&#39;s ground-breaking  acquisition of MySpace to the recent purchases by the Walt  Disney Co. and Viacom Inc.&#39;s Logo network of Club Penguin and  DowneLink.com, respectively.
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Social network will allow individual creators to put a price on their content.
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An Internet start up backed by former executives of MTV and Nickelodeon plans to begin a series of video-oriented Web sites on niche topics.
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Viacom Inc's MTV Networks Group has signed deals to make videos available on five online video services and Comcast Corp's broadband site, as the company aims to increase its presence on the Web.
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NEW YORK (Billboard) - Music videos may not have a home in MTV's prime-time programming schedule, but the network is looking for new ways to give artists a presence in key viewing hours. In the latest wrinkle, MTV is experimenting with letting recording stars determine the soundtracks to some of its hit lifestyle shows.
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By Miriam Hill, The Philadelphia Inquirer  Feb. 7--Seeking a piece of the "look-at-me" generation, Comcast yesterday announced a partnership with Facebook that will let the social-networking site's users create and share videos that could become part of a new TV series.
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Taking a page from MySpace, Friendster announced that it was launching Fan Profiles, a feature that allows artists and celebrities to connect with their fans through a variety of methods.
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MTV has always been an all-or-nothing operation. They&#39;re either defining the moment, or not in the game. Battling for face-time with Republicans (or anyone) in New York during what
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MTV -- whose videos killed the radio star -- knows a threat when it sees one. To keep people from abandoning TV for video games, it's making music videos with popular game characters strutting their stuff to the latest tracks. By Daniel Terdiman.