Anything goes at the annual Super Bowl media blitz
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Chicago Bears coach Lovie Smith paused, looked left and then right in a desperate attempt to understand the relevance of the question.
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NEW YORK  - Some of the most  interesting shots of next Sunday's big Super Bowl game could  come from a small camera.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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With the New England Patriots' unbeaten regular season installed in the record books, the NFL spotlight swings to the runup for the Super Bowl which kicks off with wild card weekend on Saturday and Sunday.
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Prince barely spoke, and still stole the show. It was billed as a news conference about the Super Bowl entertainment lineup, featuring pregame performers Cirque du Soleil, national anthem singer Billy Joel and Prince, the halftime-show headliner.
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What a difference a decade and a pair of Super Bowl championships makes. It was only a decade ago when the Patriots regularly drew the bottom-tier announcers at whichever network was airing their games.
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There are certain axioms of pop culture. "American Idol" judges will be mean. Prince will rock. Super Bowl ads will be more violent than the Super Bowl itself.
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Readers sound off on the Giantsâ Super Bowl victory over the New England Patriots.
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FOXBOROUGH -- This is the Super Bowl. Forget about that NFC-AFC hypefest with the roman numeral and the hideous halftime show in yahoo Jacksonville three weeks from today. That's merely going to be a coronation of the AFC champion.
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By Tim Wilkin Albany Times Union  Everyone remembers the Super Bowl exploits of Terry Bradshaw and Joe Montana. They were supposed to shine when they got their teams to football's ultimate game. And they did. The same can be said for Bart Starr and Phil Simms.
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More than two dozen major marketers will vie for the attention of the huge television audience. The Fifth Down blog will have live analysis throughout the game.
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So what if the script writers are on strike? This Super Bowl story line had something for everybody:
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Fox Sports' coverage of the Super Bowl on Feb. 6 will be able to include pictures from miniature cameras embedded in the field, network and NFL officials said Tuesday. This is the first time such images will be available during an NFL telecast. Fox unveiled the devices, which have a lens the size of a pencil eraser, during last summer's Major League Baseball All-Star Game and used them during the playoffs and World Series.
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DIY Network will stage its version of Super Bowl XLI in Miami: Super Knit Sunday encouraging needle enthusiasts to knit or crochet squares for charity.  A marathon of Knitty Gritty Feb.
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With the New England Patriots' unbeaten regular season installed in the record books, the NFL spotlight swings to the runup for the Super Bowl which kicks off with wild card weekend Saturday and Sunday.
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NFL training camps begin this week and there are no shortage of hot story lines -- and significant questions -- across the league:
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FOXBORO The trendy pick to win the next Super Bowl will this afternoon in Foxboro measure its hefty ambitions against the team that has actually won two of the last three Super Bowls.