Microsoft Crafts New Mobile Strategy With Yahoo!
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A Microsoft-Yahoo! combo might become a bigger player in the mobile world than either would alone.
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Yahoo CEO Jerry Yang Monday said Yahoo&#39;s goal for being users&#39; Internet home page is to keep it simple, and his pared-down first-time CES keynote appearance as the company&#39;s top executive reflected that.Yang&#39;s keynote on the first day of the annual consumer electronics techfest was a far cry from a splashy keynote Yang&#39;s predecessor Terry Semel gave at the show two years ago, in which Hollywood heavyweights such as Tom Cruise and Ellen DeGeneres helped him get his message across.Using only a few company cohorts to help him, Yang described the Yahoo portal as the starting point for people&#39;s Internet experience, the place that would connect them to a variety of services and devices.&quot;We continue to strive for the goal to keep the Web even simpler,&quot; he said. &quot;We want to drive home that you can come to Yahoo as your starting point and get everything you need done.&quot;Yang demonstrated a prototype for what a future Yahoo Mail inbox might look like, complete with links to third-party applications such as Evite and eBay built into a navigation bar on the interface.The inbox can be customized in a way that looks similar to what social-networking site Facebook does for its users. The demo also showed how Yang might invite some of his contacts to dinner and map out the location of restaurants they like.Keeping its message simple might not be a bad idea for Yahoo. The company faces a challenging time as it continues to struggle in online advertising against Google, remaining second to the search giant despite its first-mover advantage. Yahoo also is still in danger of being gobbled by a bigger fish, as rumors that Microsoft or another heavyweight may buy the Internet company continue to swirl.To help encourage more developers to build applications for its Yahoo Go mobile interface and its portal, Yang on&#160;Monday introduced face-lifts for both as well as plans to make both developer platforms more open.The new Yahoo mobile home page, which hasn&#39;t changed much in the past few years, is now customizable, with users able to choose &quot;content modules&quot; that will appear on their home page, said Yahoo executive vice president Marco Boerries.On the mobile side, starting on Monday, the Yahoo Go client will begin showing display advertisements to users, part of Yahoo&#39;s strategy to bolster its ad revenues. In addition to the new look of the mobile Web page, Boerries also introduced documentation that will let third-party developers build mobile widgets for Go.
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REDMOND, Wash. - Microsoft Corp. plans a launch this spring of its next-generation operating system for wireless devices, Windows Mobile 6, which is important for the company's efforts to grab market share beyond the desktop.
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Microsoft Corp.  launched a  redesigned MSN portal optimized for mobile phones on Sunday,  stepping up its offering at a time when more powerful devices  increase the demand for richer content on handsets.
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Yahoo Inc. has added mobile phones running Microsoft's Windows Mobile software to a growing list of handsets from device makers who feature its services on their phone screens.
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InfoWorld - Yahoo will upgrade its free software suite for mobile phones, improving such capabilities as search, mapping, e-mail, and photo management, the&#160;company announced on Tuesday.
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InfoWorld - Yahoo&#160;is seeking to reassure carriers that it isn&#39;t trying to cut them out of the loop with its mobile content services, even as it rolls out&#160;new mobile services&#160;for customers.
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Yahoo Mail : The New MyYahoo  I&#8217;ve long thought that MyYahoo! was a strategic product that wasn&#8217;t being fully leveraged by Yahoo! &#8212; a kind of potential Internet &#8220;dashboard&#8221; that would help users organize their content, calendars, etc. While some people do use it that way, I don&#8217;t think it has lived up to this potential. [...]
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Search firm Yahoo reveals its ambitions to create a "rich web experience" on mobile phones.
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Yahoo! must consider the Microsoft deal on the table.
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Yahoo! Inc. (NASDAQ:YHOO) today launched a new gamma version of Yahoo!  Go for Mobile 2.0, a month after the popular new service initially  launched in beta.
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Microsoft&#39;s new Mobile Device Manager faces a shortcoming because it is exclusive to Windows Mobile devices, but that might change, an executive said on Tuesday.Scott Horn, general manager at Microsoft&#39;s mobile and embedded device group, left the door open to potential future support for non-Windows Mobile devices.&quot;Today, we have nothing to announce,&quot; he said. &quot;But we&#39;re looking at it, we&#39;re thinking about it. Who knows what the future brings?&quot; Horn spoke during a press lunch at the CTIA Wireless IT and Entertainment conference in San Francisco on Tuesday.He mentioned that Microsoft has in the past licensed ActiveSync as a way to extend services to non-Microsoft devices.Microsoft introduced System Center Mobile Device Manager&#160;at the conference. The software lets IT administrators manage and secure Windows Mobile phones. Unlike some other management products on the market, including Nokia&#39;s Intellisync, it is compatible only with phones running the Windows Mobile operating system.AT&amp;T, which is supporting Mobile Device Manager, said there is inertia among IT administrators. IT managers are worried about security and management issues, said Mike Woodward, vice business marketing for AT&amp;T. He thinks that the software as well as the services from a new company,&#160;Enterprise Mobile, will spur more enterprise use of mobile phones. Woodward could not offer specifics about how it will support Mobile Device Manager or how exactly it will work with Enterprise Mobile.For now, the new software and the services from Enterprise Mobile, which help enterprises deploy and manage mobile phones, are designed for large businesses. Mobile Device Manager, expected to come out next year, could support as many as 5,000 users. Enterprise Mobile doesn&#39;t expect to begin thinking about serving smaller businesses for another 12 to 18 months because it will be focused on making sure it knows what large enterprises need, said Steve Moore, president of Enterprise Mobile.
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A time for Actionality In the ongoing war for online ad dollars, Yahoo! has acquired Actionality, a German firm that specializes in mobile advertising.â¦
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On Monday at the Consumer Electronics Show in Las Vegas, Yahoo announced the Yahoo Mobile Developer Platform, as well as a new mobile home page and the third generation of its Yahoo Go software for mobile phones.
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Yahoo is upgrading its free software suite for mobile phones with improved search, mapping, e-mail and photo management.
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Microsoft  unveiled on  Thursday a new version of its Windows operating system for  mobile devices, making it look more like Windows Vista and  adding features previously only available on personal  computers.
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Some new features may give Yahoo! shareholders reason to shout.