Online Networking Goes Small, and Sponsors Follow
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When jet-setters began flocking to an exclusive social-networking Web site reserved for the rich, they got the attention of an online community's most valuable ally: advertisers.
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Company hopes to attract users who will later upgrade to its small business software.
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Tiny files called âcookiesâ are the lifeblood of online advertising.
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The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.
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Search Engine Journal would like to take the time to think the two important groups which keep us going, our readers and our sponsors. Some of our site sponsors are long term and have been helping us grow for years, while others are new to the site.  We hope that you take the time to visit [...]
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Interactive recruiting firm TargetX is making it possible for colleges  to host social networks that resemble MySpace or Facebook so prospective  students can come together online.
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Vendors are using lower prices, starter kits and other measures to help entice the SMB crowd.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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Thin-client computing has been around for a decade, but the rising costs of updating software and installing security patches on networked personal computers is sparking renewed interest
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Company looks to juice its application server business with a version tuned for smaller organizations.
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Name-squatting on the Internet is nothing new, but one public relations firm has found a novel use for it in promoting a nascent awards and networking program.
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Tens of thousands of web publishers are too small to show up on industry-standard traffic reports, so they can't attract advertisers. But I/Pro, a small traffic-auditing firm, says it can change all that. Commentary by Adam L. Penenberg.
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The Internet is changing the nature of political fund raising. The Illinois Senator has proved that small donors really matter
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The TV networks have begun to put programs on the Web. The selections are crisp, clear, legal and free. But there arenât many choices, and they donât stay on the Web long enough.
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The online social-networking world is crammed with websites where college friends, nurses, moms, and even cat lovers can mix and mingle. Tomorrow , a Cambridge company called Wis.dm joins the fray, offering an online hangout for the inquisitive -- a social network where it's not who you know, but what you know.
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Groups supporting competing formats build support from their latest partners.
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Company outsources e-mail for small to medium businesses.