Can't Remember the Movie? Look for an Oscar-Season Ad
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The Academy Awards are four months away, but studios are already placing ads positioning their films. The ads are expected to herald a wide-open and expensive Oscar season.
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Wherever you turn at an Oscar event these days, you are likely to hear someone say of director Martin Scorsese: "It's his turn."
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Let's review movie reviews. Millions read them. Actors covet nice ones. Studios scour them for positive nuggets to cram into advertising blurbs.
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If the strike continues, the Oscars could become an infomercial about the importance of writers.
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Will there be a good movie this year? Do we have to wait till November for Hollywood to unveil the niche prestige items that it saves for Oscar consideration?
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It's awards season in Hollywood,  with all red carpets leading to the Oscars. But winning that  prestigious award can sometimes lead to nothing more than bad  roles and even oblivion.
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Hollywood's annual Oscar race heats up this week with a key group of U.S. movie awards and nominations that is expected to narrow contenders for the world's top movie awards.
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A first look at the much-delayed film's poster.
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Its new ad campaign may not be focused on the right people.
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A year ago, Rinko Kikuchi was appearing in mothball ads on local Japanese television. Today, she's nominated for an Academy Award as the world breaks into that most exclusive of clubs: the Oscars.
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After weeks of relentless Oscar  campaign ads, talk-show interviews and red-carpet events,  members of the Academy of Motion Picture Arts and Sciences have  made up their minds. The next step is to count their votes.
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It's not rabbit season, it's Oscar season Â and the best hunting is on the Web.
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This year's Academy Awards has something it hasn't had in ages: A neck-and-neck race for Best Picture.
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Oscar statuettes are cheaper than they used to be.
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The Oscars are almost as much about momentum as the films themselves. Here's a list of what honors the top movies are winning this awards season:
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PARK CITY, Utah  - Although the  shrinking gap between a movie's release in theaters and on home  video is a hot-button issue with theater owners, when it comes  to Oscar nominations, a multinominated film can earn a pass.
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Once again, the commercials that appeared during the Academy Awards seemed better than the commercials that appeared during the Super Bowl.