Rayovac to Change Name to Spectrum Brands
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Battery maker Rayovac Corp.  said on Tuesday it will change its name to Spectrum Brands Inc. to reflect the increasing diversity of its products.
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Company will exit the flat panel TV market.
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The company splashes a new name on the inks to be used in its photo printers.
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NextWave Telecom and Verizon Wireless have struck a $3 billion deal over NextWave&#39;s beleaguered PCS spectrum as they strive toward starkly contrasting network goals.
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Cablevision Systems Corp. (CVC.N: Quote, Profile, Research) is suspending its spinoff of Rainbow Media Enterprises and plans to pursue strategic alternatives for the division&#39;s
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Verizon Wireless on Thursday announced an agreement to acquire all the PCS spectrum licenses of NextWave Telecom Inc. in 23 markets for $3 billion.
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South Korean flat screen maker LG.Philips  LCD Co Ltd  said on Tuesday it was planning to  change its name to LG Display Co Ltd, pending approval at its  annual shareholder meeting on February 29.
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RICHMOND, Va., June 26  /PRNewswire-FirstCall/ -- Chesapeake Corporation  today announced that it has renamed its specialty chemical plastic packaging business Chesapeake Specialty Chemical Packaging.
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By Associated Press  Two months ago, Fred Poteet walked into a Sprint store to resolve some technical problems with his cellphone service. When he walked out, he had a new wireless contract -- with Cox Communications, his cable TV operator.
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THE REGION Cytyc Corp., a Marlborough maker of medical testing products, increased its offer to buy Australia's Vision Systems Ltd. to $517 million, topping a rival $346 million bid from Tucson-based Ventana Medical Systems Inc. Cytyc's new offer, up from its Sept. 17 offering of $377 million, came two days after Ventana said it had paid about $47.4 million to ...
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Investor's Business Daily - Verizon Wireless has agreed to buy NextWave Telecom's spectrum licenses in 23 markets for &#36;3 billion in cash as the nation's two regional Bell-owned wireless firms -- Verizon and Cingular -- gobble up the airwaves.
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The largest U.S. bank plans to rebrand itself once a deal to sell the logo to St. Paul Travelers closes in March.
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Windows Mobile brand will replace Pocket PC and Smartphone labels.
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(InfoWorld) - CAÂ has unveiled plans to simplify the naming of its entire software range over the next 12 to 18 months to better brand the products and more clearly indicate their function. The software vendor will do away with the names currently denoting its various software families like its Unicenter systems management offerings and its BrightStor storage products, according to a company spokesman. CA will also drop specific product brand names such as PestPatrol and FileSurf in favor of the company's name and a descriptive term for the particular piece of software. For instance, Unicenter Service Desk will become CA Service Desk, while eTrust Access Control transforms into CA Access Control. CA cited its surveys of more than 500 IT directors and managers around the world suggesting that they were more likely to buy "CA" branded products compared to the vendor's sub-brands. "Our goal is to make it easier for customers to find and buy CA solutions," CA spokesman Bob Gordon wrote in an e-mail response for comment. "Weâre moving to a master brand strategy and this is the next logical step in clearly defining CAâs value. A number of our customers told us they didnât understand what we stood for or what we delivered." Supporting a single "master brand" may help CA in cost cutting since the vendor will no longer have to split its marketing dollars to support a host of different individual brands. CA is taking a page out of Hewlett-Packard's recent strategy play book. HP, one of CA's main rivals in the systems management space, announced in November that it wouldÂ gradually phase outÂ its OpenView and newly acquired Mercury brand names, replacing them with a unified HP Software brand. However, HP's planned renaming efforts aren't as far reaching as CA's, since HP intends to retain individual product names like Systinet and LoadRunner. Both companies are midway through major transformations of their entire business operations and are looking for ways to simplify and reposition their respective offerings to make them more attractive to customers. The decision to standardize product names will likely impact CA's future acquisitions of IT companies. "On the whole, we would expect to rebrand acquired products more quickly than in the past," Gordon wrote. A year ago, CA made its previously announcedÂ name changeÂ from Computer Associates International to CA official. In part, the name signified a break with the company's troubled past and the fallout from a financial scandal involving the false reporting of hundreds of millions of dollars in revenue. Several former Computer Associates executives have received prison terms for their roles in the scandal including the vendor's former CEO Sanjay Kumar who in November wasÂ sentenced to 12 years in prisonÂ and ordered to pay a $8 million fine. CA has a Web site detailing the name changes which will occur in phases as the vendor comes out with new releases of its products. Â
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QVC, the leading home shopping channel, is launching a re-branding that focuses on the letter Q.
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Verizon Wireless said it would pay $3 billion in cash for the spectrum licenses owned by NextWave Telecom, a move that should expand coverage for new subscribers.
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Cingular Wireless LLC on Monday said MetroPCS Inc. will buy some of its wireless spectrum licenses in a $230 million cash deal designed to help meet conditions set by regulators as part of its acquisition of AT&amp;T Wireless Services Inc.