Oprah's Product Placement
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GM snags some hefty television real estate.
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Forget the girl of YouTube videos. The real Obama girl is doing her part for the candidate. Talk show host Oprah Winfrey plans to hold a Sept. 8 fundraiser for Democratic hopeful Barack Obama at her palatial estate near Santa Barbara, Calif., according to campaign spokesman Dan Pfeiffer.
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Talk show host Oprah Winfrey has recently signed a contract which will keep her show on the air until the year 2011. The Oprah Winfrey Show has been on the air since 1986, and has since then won 38 Emmy awards. Also, for the past 18 years, it ha...
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A product named Egyptian Magic, sold mainly by word of mouth, attracts celebrities.
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I want ice cream! And pickles! And communications equipment! Companies like Marlboro and Coke have known for years that placing their products into films translates into big sales bucks. The latest such product placement is a hamburger phone, which features in new teens-up-the-duff movie Juno.â¦
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Oprah Winfrey is getting her own TV network. OWN Â for Oprah Winfrey Network Â will debut next year in nearly 70 million homes with cable and satellite, part of a deal announced Tuesday with Discovery Communications. It will replace the Discovery Health network.
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Democratic presidential hopeful Barack Obama launches a weekend "charm offensive" with a cast that includes TV talk show host Oprah Winfrey, and picked up support Saturday from the granddaughter of a former Republican president.
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How Oprah could influence the Democratic nomination -- and other insights into Campaign '08
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Oprah Winfrey continues to take over the world. The media mogul is back on top of Forbes' annual "Celebrity 100 Power List," which ranks the rich and famous based on earnings and buzz.
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Some books sell because Oprah Winfrey wants you to buy them. Others get help from a major prize, a controversy, a movie tie-in, a famous author or an especially clever marketing campaign.
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The video game company leads the way with advertising placements.
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Oprah Winfrey is expanding her empire into reality TV with two shows based on money.
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Model, actor and physician Aditi Govitrikar makes a bold statement this season. In a print advertisement for Peta India (People for the Ethical Treatment of Animals) the model has posed with fiery red chillies and lettuce dressing her head.
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Oprah Winfrey is expanding her media reach into reality television. Her production company is working on two prime-time series for ABC, tentatively titled "Oprah Winfrey's The Big Give" and "Your Money or Your Life," ABC and Harpo Productions announced Friday.
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Comment is free: Hadley Freeman: Celebrity endorsements are carefully managed to exploit both brands: but the Spice Girls and Tesco?
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Count on Oprah Winfrey to call in some star power. When Oprahâs Big Give premieres on March 2, celebrities like Jennifer Aniston, John Travolta, Natalie Cole, Donald Trump and Jada Pinkett-Smith will pitch in and pop up on the unique reality show that ...
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Its new ad campaign may not be focused on the right people.