Google steps up lobbying over DoubleClick deal
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Blog: Documents filed with the U.S. Senate disclose the hiring of four new attorneys, including a former deputy assistant attorney general in the Justice Department's antitrust division, to push for approval by antitrust regulators.
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InfoWorld - DoubleClick is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google&#39;s attempt to buy it will pass muster with regulators.
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(InfoWorld) - DoubleClick is expanding its advertising services for mobile phones, it announced Monday, as it continues waiting to find out if Google's attempt to buy it will pass muster with regulators. DoubleClick's media company customers can now sell and manage advertisements online and on mobile phones. The new capability is integrated into DoubleClick's publishing service so that publishers can schedule mobile advertisements in the same way that they currently deliver other online ads, it said. DoubleClick's technology delivers ads that will fit the screen size and capabilities of individual phones, the company said. Most of the online advertising leaders, including Google, have increasingly focused on the potential of delivering advertisements to mobile phones. Last week Google launched AdSense for Mobile so that developers of mobile Web pages can include Google ads on their sites. Google also has AdWords for Mobile, which allows advertisers to place ads that mobile users see when they use Google search. Google announced in April its intention toÂ buy DoubleClick for $3.1 billion. However, the U.S. Federal Trade Commission and a U.S. House of Representatives subcommittee areÂ investigating the planned acquisition. Privacy groups and Google competitors including Microsoft and YahooÂ have raised concerns about the effects of such a merger on competition and user privacy. While that battle goes on, Google and its competitors continue to develop their mobile advertising capabilities. AOL earlier this yearÂ bought Third Screen Media, a company that operates a mobile advertising platform.Â Microsoft this year bought ScreenTonic, a company that delivers location-based ads to mobile phones. In addition,Â Yahoo launched its mobile advertising networkÂ in March. The online giants face competition from traditional mobile companies, such as Nokia, which recentlyÂ acquired mobile advertising company Enpocket. The interest in mobile advertising is fueled by expectations of significant growth. While spending on mobile search and display ads this year should reach around $32.2 million, by 2012 it will hit $1.4 billion, according to a recent report from the Kelsey Group.
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A story run over the UK wires of Reuters this morning quotes a European Commission spokesperson as confirming that everyday customers of Google have been sent EC questionnaires asking their opinion about the forthcoming merger between Google and display advertising provider DoubleClick.
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Google filed with the European Union competition regulator on Friday for permission to buy rival DoubleClick for $3.1 billion, the European Commission said.
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GoogleÂ on Tuesday confirmed that the U.S. Federal Trade Commission is investigating itsÂ proposed $3.1 billion purchaseÂ of online advertising seller DoubleClick.ADVERTISEMENTIBM Information On Demand 2006Industrial Industry Leaders, please join us at IBM's premier information management global event, IBM Information On Demand 2006, October 15-20, Anaheim, CA. More IBM business and technical solutions content in one place than ever before! Select from  over 800 sessions. Register today!
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Google Inc.&#39;s proposed merger with online advertising server DoubleClick Inc. would create a giant that would control a huge portion of online advertising and hurt the Internet, opponents of the deal told U.S. lawmakers Thursday.
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WASHINGTON -- U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc. Thursday, removing a key obstacle to a formidable combination in the burgeoning online advertising sector.
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Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and U.S. regulators, a company executive said Friday Â even as advertisers expressed concerns the deal will shrink competition.
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A U.S. House of Representatives subcommittee joins FTC in investigating Google's proposed $3.1 billion acquisition of DoubleClick.
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The U.S. government still needs to block or impose conditions on Google Inc.&#39;s acquisition of online advertising server DoubleClick Inc., despite Google&#39;s call for global privacy standards, three privacy groups said Monday.
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US regulators begin examining Google's planned takeover of internet advertising specialist Doubleclick.
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Google executives are expected to testify about their planned $3.1 billion acquisition of DoubleClick, a deal facing scrutiny from federal antitrust regulators.
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Googleâs proposed purchase of online advertising firm DoubleClick received no outright opposition at a Senate hearing Thursday.
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Antitrust authorities will conduct  an extended investigation into Google&#39;s  proposed  acquisition of Web ad supplier DoubleClick Inc., Google said on  Tuesday.
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The Federal Trade Commission has opened a preliminary antitrust investigation into Google's planned $3.1 billion purchase of the online advertising company DoubleClick , an industry executive briefed on the agency's plans said yesterday.
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Federal Trade Commission has concerns over privacy issues and competition in Google's proposed $3.1 billion purchase of DoubleClick.