Advertising: Marketers Are Joining the Varsity
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Marketing and media companies are now capitalizing on consumer interest in high school sports and becoming big boosters of them.
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The Big East Conference is proving B.C.S. worthy but could use another member or two, preferably one with a brand name with a long history and a national following.
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By a special correspondent in Harare. These were the words of an advertisement for the series between Zimbabwe and England, placed in the sports pages of Thursday morning&#39;s Herald newspaper.
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Luxury goods makers are taking advertising cues from some humbler products these days, as a robust market for sumptuous living also creates greater competition.
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There was a time when Boston College was the No. 2 team in the country. Now it's come to this: the Champs Sports Bowl.
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According to a Washington Post survey, nearly three dozen of the 117 Division I-A universities award academic credit to varsity athletes for participating in intercollegiate sports.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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At more than 40 colleges, advertising signs are for the first time being affixed to backboards on basketball courts.
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Inexpensive student labor, rising advertising, and young, relatively affluent readerships make college newspapers particularly attractive to media companies.
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The company has come up with some on-demand advertising. Will it woo viewers?
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In the companyâs new ad campaign, 18 women step up to deliver a unified message: Weâre athletes, so ditch the female modifier.
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Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
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Reckitt Benckiser is starting an advertising campaign that appeals to consumersâ environmental consciences.
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From McMansion rentals to designated drivers, locals advertise their services, hoping to hook football fans headed to the big game.
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Unofficial league tables are increasingly influencing university choices, suggests research.
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Its new ad campaign may not be focused on the right people.
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Many menâs basketball programs are moving to Division I in the hope of gaining exposure, money and a bit of glory.