Nintendo Changes Direction, and It Pays Off
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The company has changed its strategy in an effort to dominate the newest generation of video game consoles.
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Microsoft's Xbox 360 has had the market to itself for a year, but the arrival of Sony's PlayStation 3 and the Nintendo Wii will reshape the game.
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Just when you thought the beloved plumber Mario might be nearing the twilight of his more-than quarter-century career, Nintendo comes out with a game for the Wii that pumps new life into two retro video game genres.
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Nintendo believes that when it comes to video games, your fingers want to touch as much as twitch and that two really is better than one.
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After placing a distant third in the last generationâs console wars, Nintendo has roared back to a position approaching dominance.
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THE newest piece of hardware in the video game wars, the Nintendo DS hand-held console, arrived in stores last month, out to prove that two is better than one, in more ways than one.
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At first, you might mistake Nintendo&#39;s new DS handheld game device for a high-end organizer or an ultralight laptop. But the expression on the face of whoever&#39;s using it ought to give the secret
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Game consoles doing so well, company needed to revise 2007 financial forecasts.
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Nintendo today held a touch-and-feel event for its forthcoming DS handheld in Tokyo. One of the interesting tidbits revealed by president Satoru Iwata is that not only will it be possible for multiple users
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Nintendo, the world's largest maker of portable game consoles, said it returned to profitability in the first half after booking large foreign exchange gains.
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Since its introduction late last year, the Nintendo Wii has been the surprise hit in the gaming industry. Thanks in large part to its innovative game controller and easily accessible games, the Wii has rocketed into second place in the next-gen console race.
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Nintendo also has plans to begin selling the popular videogame console in China.
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Nintendo has played down the threat from Sony, saying that Nintendo&#39;s strength lies in software and the ability to make games that are easy and fun.
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The success of the Wii helps Nintendo to treble its half-yearly operating profits to 188.78bn yen.
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The Nintendo Wii may be the least powerful of the new generation of video game systems, but for many it will be the most fun, and thatÂs what really matters.
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The success of the Wii has helped Nintendo treble its half-yearly profits to 188.78bn yen (Â£810m).
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Video game pioneer Nintendo Co. is no stranger to success, boasting a string of classics ranging from &quot;Donkey Kong&quot; and &quot;Super Mario Bros.