EBay to Renew Advertising on Google But at Smaller Scale
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EBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.
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Google Inc. is offering to run the search engines of small Web sites for as little as $100 per year, marking the company's latest attempt to make more money off technology that already steers much of the Internet's traffic.
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'But we'll bilk you in other ways' This morning, eBay's CEO-to-be told a roomful of obsessed internet auctioneers that he will soon charge them between 25 and 50 per cent less to list their items on the site's virtual marketplace.â¦
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Q: One thing we want to do next year is more online advertising, but I don't know much really about how that works. Could you explain?
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Google Inc  will supply  eBay Inc  with Web search advertising outside the  United States, and the two will join forces on "click-to-call"  ads that link online shoppers to customer service operators,  the companies said on Monday.
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Online auction site eBay has pulled its ads off of Google's U.S. ad network, raising questions about whether relations between the two companies have hit a rough patch.
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Google got into a tussle with eBay when it invited the auction siteâs sellers to a party to promote Google Checkout, a service that competes with eBayâs PayPal.
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SAN FRANCISCO -- Google Inc. is offering to run the search engines of small Web sites for as little as $100 per year, marking the company's latest attempt to make more money off technology that already steers much of the Internet's traffic.
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Online auctioneer eBay  Inc. said on Tuesday it is ready to begin auctioning  advertising airtime on 2,300 participating U.S. radio stations,  expanding on an existing plan to sell cable television ads.
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The auction giant said it would begin selling radio airtime to advertisers, expanding into a business that Google entered last year.
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EBayÂ is getting into the radio advertising business, becoming a broker of ad spots and on its way to competing with Google, which provides a similar service.
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The online advertising leader Google Inc. said Friday it would help make it less lucrative to tie up millions of Internet addresses using a loophole and keep those domain names from legitimate individuals and businesses.
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Less than a month after announcing a price hike that enraged small business owners, eBay Inc. said it would reduce some fees and promised to improve customer service.
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EBay Inc., the world's largest online auction company, will upgrade its website to placate sellers and revitalize the company's slumping sales growth, chief executive Meg Whitman said.
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(InfoWorld) - Google Inc. plans to extend the product search capabilities on its main Google.com Web search engine in the fourth quarter, in time for the holiday shopping season. A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week, according to people at the conference. When people search for products on Google.com, the system will present them with another search box so that they can refine their query, wrote Bear Stearns & Co. Inc. analysts in a note published Friday. After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service, wrote the analysts, who attended Google official's presentation. "Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy," the analysts wrote. Currently, Google has no plans to monetize this product-search capability with display ads or listing fees, but that could change, they wrote. The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note. Google.com can already detect if someone is looking for real estate to buy, and asks users to refine their queries before delivering listings from Google Base. Thus, the plan outlined at the PESA conference would apparently be a significant extension of this existing feature toward multiple product categories. Jonathan Garriss, PESA's executive director, got very excited after learning at the conference of Google's plans. "Anything that improves product search and helps shoppers find what they want is always positive for a merchant like me," said Garriss, chief executive officer of Gotham City Online, an apparel store on eBay that also has its own site. Garriss already feeds product information from his store to Google Base. But after talking to Google officials at the conference, he plans to improve it. "It will make it a it smarter search. Google is giving us an opportunity to do that," Garriss said. PESA groups about 600 large eBay sellers that collectively generate over 70 million eBay transactions and US$1 billion in eBay gross merchandise volume annually. Google Base was introduced last November as a service for individuals and organizations to post content to the Google search index, including products for sale. From the beginning, Google said that Base isn't meant as a destination Web site, but more like a database to feed information to Google search sites, like Google.com. To stress this point, Google recently removed the search box from the Google Base site. Neither Google or the Bear Stearns analysts immediately replied to requests for comment. Â
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The new feature will direct users to both paid and free digital content on publishersÂ Web sites, but will not directly generate revenue for Google.
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Google Inc. is setting out to expand its share of the business software market with a scaled-down version of its Internet-leading search engine that will go on sale Thursday for &#36;4,995.