Gorilla marketing coup
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Photo: AFP A quick-thinking Dutchman has registered "Bokito", the name of a gorilla which broke out of his enclosure in Rotterdam Zoo last week, as a brand. via The Age
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The social news site tries to curb fraud by changing the way community members promote its stories. The move sparks protest among the site's top users. In Monkey Bites
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Analysis Photos and printing dominate marketing strategy
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Advertisers meld into the gameplay by adding content. From their perspective, it's a win-win situation. By John Gaudiosi.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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OGC takes third way (BS) OGC Buying Solutions has replaced its chief executive with a jazzy international marketing cheese charged with reviving its bedraggled reputation.â¦
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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I&#8217;m playing the devil&#8217;s advocate here, so keep that in mind in case I end up trampling all over anything you hold dear :) Google has taken a lot of flak on a lot of issues in the past few years - it&#8217;s a price an industry leader invariably has to pay.  Apart from Blogger spam [...]
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The makers of Hum Dum have come up with a unique promotional strategy to make people stop and look at the huge hoarding....
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Armed with IPO cash, the little guy goes to battle the gorillas.
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Google Adds AdWords To Froogle Shopping Feed  Google has announced in their Froogle Friends Newsletter that Froogle will be adding an Ad Automator to Froogle where merchants with over 1000 products who are also AdWords advertisers are invited to try out the beta release of their new ad-producing technology. This seems ...
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Can two new ad campaigns save the struggling apparel chain?
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General Motors' clever ad campaign comes up short.
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Hide your daughters! The new Âtween marketing force is here, and itÂs perky.
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A high-profile promotion proves as risky as it is bungled.
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The lesson from foot fungus: sometimes your target market isn't really your target market.
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The embrace of Al Gore by the Cannes Lions International Advertising Festival shows how âgreenâ advertising has galvanized the marketing community.