To Woo Europeans, McDonaldâs Takes an Upscale Turn
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The companyâs strategy of remodeling its restaurants and tailoring its menu options is paying off in Europe.
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McDonald&#39;s took further steps to jazz things up for its customers Wednesday, unveiling a new cashless payment service and expanding the test of deli-style sandwiches at US restaurants.
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For Europe s biggest lenders, servicing the rich is turning from a peripheral business into a main one.
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It promotes an interesting strategy of combo meal customization.
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DESTINYâS CHILD have been named as the new face of McDONALDâS &#39;IâM LOVINâ IT&#39; marketing campaign. The corporation made the announcement yesterday (October 6) and revealed the decision is a bid to expand
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The Texas Pacific Group is demonstrating how private equity financiers have become catalysts in reshaping business in Europe.
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A green light to Turkey to begin EU membership talks receives a cool reception from Europe's press on Thursday. While in Russia, fare-dodgers are in for a surprise.
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Friday&#39;s European papers offer a distinctly cool reaction as the prospect of &quot;Turkey in Europe&quot; appears to move one step closer.
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Life & style: Britons' appetite for ready meals is the biggest in Europe and is still growing, says new report.
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LONDON  - With the euro soaring against the U.S. dollar, some analysts say European companies on the lookout for bargains would charge into the United States, snapping up easy acquisitions.
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Will new tactics in the U.K. pay off for McD's?
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New Yorkâs chic shopping districts seem to be teeming these days with foreign tourists taking advantage of the weak dollar. Foreign retailers are now joining them.
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McDonald's needs to offer its employees more money and give them a way to improve society.
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In this trendy world, a French restaurant with a classic repertoire is a treasure.
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Europeans are far more likely than Americans to have text-message ads sent to their cellphones, but Americans are far more receptive to them.
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The fast-food chain gears up to enter the suddenly crowded breakfast segment.
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The firm is bringing its style of banking to new high-growth markets.