Online Video Advertising Builds Momentum
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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A big jump in new subscribers boosts results.
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YouTube continues to grow faster than the overall market for online video.
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New interactive ad format would give advertisers new ways to reach users online.
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Video on the Internet has gone from being the next big thing to the current big thing. But murky YouTube videos are just the start Â there's a lot of room for improvement.
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Looking back on a year of advertising innovation
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Advertising.com, Inc. today announced the results of its online video study examining consumer perceptions, usage and response to online video and corresponding advertising.
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Online video will heat up as a U.S. advertising format in 2005, fueled by the use of high-speed Internet connections, while attention-grabbing pop-ups will wane, according to a report released on Thursday.
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Online video has grown up. Cue the lawyers.
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A Web blockbuster is evolving to try to stay ahead of rivals.
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Internet advertising revenues jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to search results.
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Blog: Ads on Internet increase as top 100 advertisers in America spend more online.
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Video-on-demand has been undergoing an interminable maturation process.
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Online, an army of consumers is spreading advertisersÂ messages well beyond the Manhattan crossroads.
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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Online retailers have begun capitalizing on the YouTube craze, offering a video platform for product demonstrations, rants and raves, and just plain bizarre behavior.
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Online advertising is growing at a roughly 40 percent annual rate in Britain, and is expected to account for as much as 14 percent of overall ad spending this year.