Forbes Removes Ad-Sponsored Links on Site
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Forbes magazine is removing paid advertising links from stories that appear on its Web site, abandoning an experiment it began in August.
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In an attempt to block spammers and devious advertisers, the popular social networking site makes some changes to its F8 platform.
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>a href='http://www.newsisfree.com/kanoodle_click.php?id=i,68361479'>
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Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
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Ads served to search query results based on category rather than keywords.
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(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
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The controversial new logo for the 2012 Olympic Games has been removed from the organisers&#39; website after a warning that the moving images could trigger epileptic seizures.
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Dave Naffziger posted a list of 183 Sites and Blogs of the Alexa&#8217;s Top 10,000 that are banned from Digg.com. Now it seems that the ban at least for ReveNews.com was lifted. I found out during the work on an article that made a case against the Digg bans. I used some content of my [...]
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Blog: Google News shows images linked with article extracts
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Blog: Custom Search Business Edition offers ad free, fee-based site search to organizations.
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Editor and Publisher - NEW YORK Craigslist and eBay are now cutting into newspaper classified advertising, according to a new report released today by Classified Intelligence, which surveyed 36 newspapers throughout the United States.
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Plus: eBay outlines policy on racist language. [News.com Extra]
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Found in the search marketing forums: Major Site Exclusion Failure; Reciprocal Links Are (Still) Not Dead; Tips or Tools for Viewing Location-Specific Ads; and more.
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The publisher of Forbes Russia on Friday  reversed its decision to block the December issue over a  planned cover story on the wealth of Yelena Baturina, Russia's  richest woman.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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The alternative search engine buys Bloglines in a move to compete with the likes of Google and Yahoo. Also: Mitsubishi feels the financial pain of repeated scandals.... EarthLink earnings are up and looking good... and more.