Blu-ray provides price cut agony to HD DVD device sales
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Sonyâs announcement this week of a new Blu-ray device in time for the Summer season in the US is more about stopping people going out and buying a HD DVD player, than making more sales of its existing device.â¦
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Sony Corp. said Monday it is bringing out a cheaper player for Blu-ray discs early this summer, a crucial step in its battle to make the high-definition format the replacement for DVDs.
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Reuters confirms Toshiba will cease manufacturing HD-DVD equipment, which leaves Blu-Ray as the presumptive victor in the irrelevant optical disk format war. Rob Beschizza reports in his Gadget Lab blog.
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Toshiba cut its sales target for HD DVD players by 44 percent, due to on slower-than-expected sales in the U.S.
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Blu-ray triumphs in the hi-def war. Did you choose wisely?
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Microsoft shrugged off HD DVD&#39;s demise on Tuesday, declining to say if or when it would support Blu-ray Disc for the Xbox.Microsoft steadfastly backed HD DVD, selling an external drive for the Xbox for $129.99. That offer was still on the U.S. Xbox Web site as of Tuesday, despite the news that&#160;Toshiba will scuttle the format. Toshiba had been the lead electronics manufacturer in a coalition of companies pushing that format but content producers have thrown their support to Blu-ray.Microsoft&#39;s decision to make the HD DVD drive external rather than within the console &quot;was quite a strategic move on their part,&quot; said Paul O&#39;Donovan, principal analyst with Gartner.However, it&#39;s inevitable that future Xbox versions, as well as other gaming systems aimed at tighter integration with entertainment systems, will incorporate Blu-ray Disc drives, said O&#39;Donovan. The Xbox currently has a standard DVD drive.Sony gained momentum for its Blu-ray player by putting it in its PlayStation 3 console, according to research company IDC.The PS3&#39;s &quot;dual roles as a gaming console and a next-generation DVD player have made it an important part of the format war,&quot; according to the report.Prior to Toshiba&#39;s announcement, Microsoft downplayed the rumors of HD DVD&#39;s death, contending buyers are more interested in gaming functions.&quot;We do not believe the recent reports about HD DVD will have any material impact on the Xbox 360 platform or our position in the marketplace,&quot; the company said in a statement. &quot;It is premature to speculate but we do know from market data that HD movie playback is not a primary purchase driver for consumers buying video game consoles.&quot;Microsoft, which started selling the external drive for $199 in late 2006, has dropped the price twice, to $179 last August finally to its current price, which varies by region.O&#39;Donovan agreed the company likely won&#39;t face declining sales of its Xbox gaming console. But Microsoft&#39;s greater problem may be getting rid of the external HD DVD drives in its inventory.HD DVD is &quot;dead and gone&quot; now, O&#39;Donovan said.&#160;
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Despite lagging behind Blu-ray in both sales of discs and overall players, HD DVD still put on a happy face for CEDIA 2007 and pointed to its advantage in price and computer manufacturer support in the next-gen format war.
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HD DVD backers are reeling at the world's top consumer electronics show in the wake of a major blow by rival Blu-Ray in the battle to be the reigning format for high density DVDs.
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What was a 50-50 market split in 2007 for the high-definition players shifted sharply in Blu-rayâs favor in the new year.
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Here's a timeline of the format battle between HD DVD and Blu-ray Disc.
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Post Warner announcement trend? US HD DVD software sales slumped to just 15 per cent of the hi-def disc sales total during the week ending 13 January. Throughout 2007, HD DVD's share was closer to 35 per cent of the total.â¦
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The consumer electronics industry is abuzz ahead of this year's CES show with Friday's news that Warner Bros is dropping HD DVD in favor of Blu-ray Disc.
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Sony is slashing the price of its new BDP-300 Blu-ray disc player, which will be available in retail outlets for $499. That&#39;s $100 less than originally announced.
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While HD DVD may be trumpeting the success of Transformers, the format is still struggling to take the lead back from rival Blu-ray. Sony's format has seen sales of 2.6 million discs from January 1 to September 30, compared with 1.4 million discs sold on HD DVD.
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Warner Home Video's  defection from the HD DVD camp may have put a damper on  hardware sales.
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Blu-ray takes the lead in the battle of the high definition DVD formats after Warner backs it.
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Toshiba more in tune with punters' plans than Sony? Toshiba appears to have judged its HD DVD strategy correctly, if consumer research from price comparison service Pricegrabber is anything to go by. What's stopping punters picking Blu-ray Disc is not so much the risk of backing the loser in the format war as the high price of players.â¦