Google to Sell Web-Page Ads Visible on Mobile Phones
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The company said that its new product would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages.
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New Doubleclick technology lets customers schedule, show ads on mobile phones.
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Google Inc. said on Tuesday it is  expanding its Print Ads program to allow online advertisers  nationwide to place print advertisements in 225 newspapers,  serving half of U.S. newspaper readers.
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British telecom company Vodafone said it would provide Google Maps services for its mobile phone customers with the assistance of the US Internet search giant.
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Google will unveil communications and productivity software aimed at businesses that will be accessible over the Internet.
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Google Inc. said on Thursday it has completed the development of its widely anticipated radio advertising system and begun a limited test allowing customers to buy ads via its online ad-buying system.
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Text of report by Indian newspaper The Hindu website on 8 December  Mountain View, 8 December: Google Inc has started testing a long- awaited radio advertising service that represents the internet search leader's most elaborate attempt yet at expanding its financial clout beyond the web.
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By SIMON FLUENDY  VODAFONE will put the Google search engine on the front page of its internet-enabled handsets within weeks.   This will mean that the Vodafone Live! business model is dead, as users will no longer be led straight to Vodafone-branded content.
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.
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In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
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Google Inc.  said on  Monday the company is ready to help Web sites run video  advertisements, putting the Web search leader into competition  with television for the biggest chunk of ad spending.
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(InfoWorld) - Money talks. That's why mobile phone advertising has become such an irresistible topic. As mobile phone executives converge on the 3GSM World Congress in Barcelona, which runs from Monday to Thursday, many plan to meet and discuss how they can benefit from the rush toward ad-funded mobile services. Interest in mobile ads is being fueled in part by higher-speed devices that are encouraging more users to surf the Web, by new broadcast mobile TV services that could attract a new breed of viewers on the go and, above all, by numerous ambitious startups, particularly MVNOs (mobile virtual network operators), which are eager to sink their teeth into a huge market. More than 2 billion handsets are spread across the globe, and their numbers are growing by the minute. Arguably, the mobile phone is the most personal consumer goods device we own. It's a trusted communication companion, for the businessperson and consumer alike. And unlike a newspaper or even a computer, it's assigned to a single owner. That has marketers licking their chops. They're excited over the prospect of being able to target their ads in a highly personalized way. And mobile operators, which have been reluctant to leverage their customer base for mobile marketing purposes, now see an opportunity to create a new revenue stream they simply can't resist. Several groups are already testing the waters or are just about ready to dive in. In Europe, for instance, HotSMS in the Netherlands currently delivers a free, ad-sponsored SMS (short message service) offer. Blyk in the U.K. and i-Wood in the Netherlands are preparing to launch free or heavily-subsidized voice and data services in exchange for mobile phone users' consent to receive ads. Vodafone Group, Europe's largest mobile phone operator, is working separately with search engine giants GoogleÂ and Yahoo. Google is developing a service that would link advertising to Internet searches -- a counterpart to its flagship business of selling ads linked to regular Internet searches. With Yahoo, Vodafone aims to jointly develop advertisements in a variety of formats, including banner ads and short videos. To help make ads interesting to customers, the operator plans to offer discounts on services such as mobile TV, games and MMS (multimedia messaging service). In the U.S., Sugar Mama, an MVNO owned by Virgin Mobile USA, gives prepaid customers additional minutes by watching online ads, answering questions by SMS or filling out surveys about products and services. Another MVNO startup, Xero Mobile plans to provide college students with subsidized talk time in return for viewing targeted, relevant advertising. AT&T, Sprint Nextel, and Verizon WirelessÂ have signalled interest in developing mobile advertising strategies of their own. Earlier this year, U.S. startup AdMob opened for business as a middleman for managing cell-phone ads. It joins Third Screen Media, which helps companies deliver ads to phones without a glitch. Not surprisingly, in Japan, which is often far ahead of the curve in delivering new mobile phone services, NTT DoCoMo Inc. has been running small banner ads on its mobile portals for more than five years. Clearly, there's money to be made. Informa Telecoms & Media, a division of Informa, expects mobile phone ad spending in 2007 to more than double from 2006 levels to $1.5 billion. By 2011, the market researcher projects spending of more than $11 billion. As enticing as mobile marketing is, industry experts warn advertisers, mobile phone operators, MVNOs and others to move carefully into this new area. The high level of personalization enabled by mobile phones makes these devices inappropriate for blanket advertising and any attempt to leverage users' IDs for unsolicited "spam" ads is guaranteed to alienate consumers, according to Emma Mohr-McClune, principal analyst at Current Analysis Inc. Mohr-McClune argues that consent and relevancy are the twin keys to unlocking mobile marketing's potential, without busting the lock entirely. Operators will have to offer their customers something in exchange for advertising consent, and they must make it relevant. And customers are more likely to accept advertising on a mobile phone if the promotions appeal directly to their own tastes and interests. All of which suggests that mobile phone advertising will most likely appeal to younger customers. "This is definitely a youth-driven market," Mohr-McClune said. "Youth is very price sensitive so they'd be interested in services that are free or heavily discounted." Ask a few and they'll agree. "If the phone service is free or a lot cheaper than what I'm paying now, sure, I'd be interested," said Michael Amos, a 25-year-old cook in DÃ¼sseldorf, Germany. Amos currently has a flat-rate subscription, which he said is comparatively low priced but something he'd drop for a cheaper service. If operators are prepared to lower fees or drop them altogether, they'll want to make sure they generate enough money through ads to offset lower subscription revenue. One way is to keep users in "walled garden" mobile portals where operators would have better control over the flow of mobile ads and the revenue they generate. Some operators may find it easier to work with companies like AdMob, which also serves as a broker and can strike deals for advertisers with individual carriers around the world. Still, mobile phone operators, MVNOs and others entering the mobile ad market should be aware that the service is no free ticket to print money, warns Sarah Harris, a senior analyst at Strategy Analytics Inc. in London. There have been failures, such as Spotcast Communications Inc., which launched an advertising-supported service in Hong Kong in 1999 but shut it down a year later, she said. Harris speculates that the service was canned because only the most strapped-for-cash users were really adopting it with any eagerness. Not necessarily advertisers' favorite people, these consumers were happy to "play the game" and receive the ads but not willing to go out and spend money. Similar advertising-supported services were launched a few years ago in Europe for fixed-line phones but "you really don't hear anything about them anymore," Harris said. If the ad market for online PCs took years to mature and generate revenue, the market for ads zapped over the airwaves will take time, too. Nevertheless, momentum is growing as new ad-hungry MVNOs sprout up like mushrooms. Operators know that if they don't carve out a chunk of the mobile advertising pie before the others, they could be left nibbling on the crumbs.
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All your ads are now mobile Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.â¦
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Internet search giant Google unveils software it hopes will power a variety of future mobile phone handsets.
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(InfoWorld) - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test. The offer extends to the mobile environment Google's AdSense program, which lets Web developers earn revenue by placing advertisements on their sites. Google runs the back-end network that places ads on the sites relevant to content. Site owners earn revenue when visitors click on the ads. Sites must be written in one of three mobile markup languages: WML, XHTML, and cHTML (compact HTML) in order to use AdSense for mobile, according to a Google AdSense for mobile help page. That's because Google's crawlers must be able to read the page in those languages to determine page content and serve up relevant ads. A blogger at Self Made Minds said that he received an e-mail invitation from Google on Thursday night to test AdSense for mobile. In a statement, Google confirmed that it is conducting a limited beta to test AdSense for mobile. The company plans to evaluate the beta and refine the product based on feedback from users, it said. Late last year, Google began delivering advertisements along with its mobile search results. Online giantsÂ such asÂ Google are increasingly interested in the potential revenue stream from mobile users. "Mobile advertising is a huge opportunity for us, starting with the basic premise that there are something like 3 billion or so handsets in the world," said Dilip Venkatachari, director of product management responsible for mobile monetization efforts at Google, in a recent interview. That compares to just around 1 billion PC users on the planet, making for an even larger target market.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Google &#038; eBay Partner for &#8216;Click to Call&#8217; The WSJ (sub req&#8217;d) and NY Times (reg. req&#8217;d) are reporting this morning on a deal in which Google will distribute ads on eBay&#8217;s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [...]