Google Buys AdScape Video Game Advertising Company
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Earlier this year, in January, the WSJ (sub req&#8217;d) speculated that Googlewas acquiring Adscape Media, which inserts ads into video game. The company launched in early 2006. Red Herring confirms that the deal is happening (for $23 million). Sub-$20 to $30 million (with a few exceptions) is Google&#8217;s acquisition &#8220;sweet spot.&#8221; Once a valuation exceeds that [...]
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InfoWorld - Google has jumped into the anti-malware market, snatching up browser-based security software maker GreenBorder Technologies for an undisclosed amount of money.
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Google Inc.  said on  Thursday it has completed development of its widely anticipated  radio advertising system and begun a limited test where  customers can buy radio ads through its online ad-buying  system.
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Google generated most of its revenue -- $411.7 million -- through text-based ads displayed on company-owned sites. That&#39;s an important factor, because Google doesn&#39;t have to share the money with other advertising partners.
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Google Inc, the world's Web search  leader, told U.S. Senate lawmakers on Thursday the company is  pursuing new technologies to protect the privacy of Internet  users as it seeks to acquire advertising company DoubleClick  Inc.
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Google will now let Website owners who sell advertising through Googleâs AdSense system to review and reject advertisements they donât find appropriate.
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Google said Monday that it has asked European Union regulators to approve its pending 3.1-billion-dollar purchase of Internet ad targeting colossus DoubleClick.
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InfoWorld - Google has acquired FeedBurner, a provider of publishing and advertising services for blogs and content syndication feed.
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.
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Internet search leader Google Inc.   is open to new acquisitions and remains hopeful it can  close the $3.1 billion purchase of Web ad supplier DoubleClick  by end-2007 despite a U.S. federal probe, its CEO said on  Wednesday.
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The advertising company said today that it had acquired Blast Radius, an interactive agency based in Vancouver, British Columbia.
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Subscribers to the AdWords program can now buy newspaper advertising via Google Print Ads.
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US Internet security start-up firm GreenBorder, which specializes in using &quot;virtualization&quot; to create safe zones for online activities, revealed on Tuesday it has been bought by Google.
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Blog: Four-year-old RSS management company's more than 430,000 publishers will join Google's AdSense publisher network.
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Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and U.S. regulators, a company executive said Friday Â even as advertisers expressed concerns the deal will shrink competition.
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Google Inc.  has agreed to  acquire in-game advertising company Adscape Media Inc. for $23  million, according to technology site Red Herring, which cited  sources familiar with the matter in a report late on Thursday.
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Google Inc. said Friday it had filed for European Union permission to take over online ad tracker DoubleClick, a $3.1 billion deal that already has stirred concern about the control it will give Google over Internet advertising.