Sony slashes price tag for delay-hit PlayStation 3
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Sony Corp. has slashed the planned price of its delay-ridden PlayStation 3 by one-fifth in Japan, preparing for a sharp dogfight against cheaper games consoles from rivals Microsoft and Nintendo.
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Sony Corp. (6758.T) shares fell as much  as 2.6 percent on Thursday, hit by another delay in the launch  of its PlayStation 3 game console, but outperformed sector  peers and the broader market by the end of the day as investors  weigh the likely impact of the delay.
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Price cuts for the PlayStation 3 video game console are among the factors Sony is studying as it seeks to break even in its money-losing gaming business next fiscal year, a company executive said Wednesday.
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SANTA MONICA, California  - Sony Corp. is likely  to cut its PlayStation 3 price again by year-end following this  week's $100 cut, a senior executive at Japanese game software  maker Capcom Co. Ltd. said.
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In yet another embarrassing delay for Sony, the company is delaying the launch of its "Home" virtual world for the PlayStation 3, initially planned for later this year, until next spring.
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Sony Corp. slashed the price of its current PlayStation 3 by $100, or 16.7 percent, and introduced a high-capacity model in an effort to spur sales of the struggling video game console.
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With the arrival of two innovative new systems about two months away, the video game world is as unsettled as it has ever been. On Nov. 17, market leader Sony will launch its high-priced PlayStation 3 ($499-$599, depending on size of hard drive), having given a year's head start to challenger Microsoft's Xbox 360.
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Sony is giving away freebies to woo buyers to the new PlayStation 3 video game machine whose hefty price appears to be scaring away shoppers.
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Console's parts now cost $400, apparently Sony's PlayStation 3 costs just $400 (Â£200) to make these days - about half of what the console cost to produce when it was launched in November 2006.â¦
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Sony Corp. (6758.T) plans to phase out the cut-priced $499 model of its PlayStation 3 video game machine, leaving only a higher capacity $599 model for sale in the United States, the company said on Monday.
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Sony Corp. (6758.T) on Friday cut  the price of its new game machine PlayStation 3 by 20 percent  in Japan, in a surprise move that will attract more customers  but likely widen losses in its game division.
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Sony is pushing the PlayStation 3 at the Tokyo Games Show ahead of the console's release in November.
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Sony Corp. announced Monday a 100-dollar price cut for the PlayStation 3 in North America and plans for a beefed-up version of the console in a bid to catch up with rivals Nintendo and Microsoft.
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TOKYO -- Sony's upgrade video-game console PlayStation 3 will be delayed until March in Europe, but will go on sale in November as planned in the U.S. and Japan, the executive in charge of the project said Wednesday.
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Sony Computer Entertainment President Ken Kutaragi announced a drastic 20% price cut for the PlayStation 3 game console, in time for its November 11 premiere in Japan. The 20 GB model will now sell for about USD$429, instead of the USD$515 originally planned.
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Sony Corp.  will launch a slimmer  version of its PlayStation Portable handheld game player in  Japan on September 20 for 19,800 yen ($162), the Japanese  electronics maker said on Tuesday, in an effort to better  compete with Nintendo Co. Ltd.'s  hot-selling DS.
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Sony faulted a strategic decision to set the price of the PlayStation 3 below the cost of production as a way to bolster market share.