Yahoo Opens Access to Panama Ad Platform
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Yahoo is making APIs available to developers who want to build applications for its new Panama search ad platform.
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Yahoo is overhauling the way it sells advertising in the US, in an effort to help revive the business.
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Yahoo to purchase website geared towards creating online competitions.
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Yahoo! Inc. (NASDAQ:YHOO) today launched its mobile display advertising  platform on the company's Yahoo! Mobile Web  service (m.yahoo.com) in 19 countries across Europe, Asia and the  Americas instantly enabling advertisers to reach consumers around the  globe on their mobile phones.
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Yahoo Inc. is introducing a new  pricing feature for customers of its recently upgraded Web  search advertising system that allows them to pay for online  ads based on the quality of each site&#39;s audience.
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Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new paid inclusion program.
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As part of its site revamp launched on Tuesday, Yahoo Inc. further embraced XML syndication technology by mixing feeds from Weblogs and other sites more prominently into its My Yahoo service.
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NEW YORK - Yahoo Inc. has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s MSN sites in the United States and overseas by one year through June 2006, Yahoo said Thursday.
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Ads chemical romance Search engine behemoth Yahoo! has ramped up its service for advertisers by acquiring privately held global ad network BlueLithium for $300m.â¦
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Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday.
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(InfoWorld) - Google has become the exclusive provider of pay-per-click text ads on CNN.com, one of the most visited news Web sites in the world, displacing rival Yahoo. Yahoo had been the provider of search-engine services and pay-per-click advertising for CNN.com since 2004. At the time, Yahoo took that contract away from Google. The deal announced Tuesday calls for CNN.com to use Google's AdSense advertising program exclusively for the contextually relevant, pay-per-click ads it runs on its pages, the companies said. CNN.com also uses Google's search engine. "This is an important deal for Google because CNN.com has a lot of traffic and high-quality content. The agreement provides an opportunity for our advertisers to target CNN.com and get high-quality traffic for their ads," said Google spokesman Brandon McCormick. However, CNN apparently still uses Yahoo's search engine and pay-per-click ads on the International edition of CNN.com. Yahoo didn't immediately reply to a request seeking comment. A CNN spokeswoman confirmed that Google replaced Yahoo as the text ad provider on CNN.com, but at press time, she hadn't replied to a subsequent inquiry about CNN International. The news of Google's win comes at a time when Yahoo's new Panama pay-per-click advertising platform has been in place in the U.S. now for a little over six months. Yahoo, whose financial performance in the past year has been disappointing and has led toÂ a major company reorganization, is counting on Panama to help boost its pay-per-click advertising business. Pay-per-click ads, which are matched to the topic of search-engine queries and of regular Web pages, make up the single largest segment of online ads, accounting for about 40 percent of all revenue. Google generates most of its revenue from sales of these text ads, which, when clicked upon, take people to advertisers' pages. Advertisers pay only when people click on these ads. In other online ad formats, advertisers pay when ads are displayed. According to Yahoo, Panama significantly improves on its ability to match ads to search queries and Web pages. The company has said that this improved targeting will increase the number of times users click on the pay-per-click ads it serves up in its search engine, Web pages and partner Web sites.
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Recently uncovered code on the Flickr website hints at Yahoo's plans to support OpenID, the identity system which would allow users to manage their logins for all Yahoo properties -- as well as other services such as LinkedIn and MySpace -- from one central, secure location.
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Project Panama is Yahooâs effort to close the wide gap with Google in the race for search advertising dollars.
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Yahoo Inc.  said on  Monday it is opening up its new advertising system for testing  by newcomers and potential converts from rivals, marking  progress in its long-awaited upgrade.
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Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online advertising network, for $300 million in cash, in the latest move to consolidate the behavioral ad targeting market.