EA CEO calls video games "boring," complicated: WSJ
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Most video games are "boring" or too  complicated, and game makers need to do more to appeal to  casual players, according to the head of the world's largest  video game publisher, Electronic Arts Inc. .
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SANTA MONICA, California  - The video game  industry's new champion-in-chief said on Tuesday he will fight  a perception that games are a menace to society by playing up  their creative and technical achievements.
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Scaled-down event will focus on the business of video gaming rather than the peripheral fireworks that characterized previous conferences.
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Electronic Arts (EA) began the summer by pledging at June&#8217;s Worldwide Developers Conference to bring six A-list games to the Mac platform. But the world&#8217;s largest independent game publisher was pursuing other opportunities with Apple long before that.
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InfoWorld - John Riccitiello will become the new CEO of Electronic Arts, the company he left in 2004 to join a venture capital firm, EA announced Monday.
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If the video game industry is beginning to rake in revenue that rivals the movie industry, it's also beginning to accumulate Hollywood-like headaches.-The Washington Post
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Tycho:  When I started reading articles about Senator Brownback's bill - the one that would require that the ESRB play through games in their entirety - I expected to agree with it in principle, but take issue with its execution.  The shrill phase of the site, where I would don armor and ride under the aegis of the true gamer no matter how mild the incentive, now rests in the reliquary with Xbox Controller Jokes and Jabs At User Friendly.  I had chosen a singularly poor moment to become reasonable.  Upon further examination, the Senator's plan (which I think may be rightly called a machination) is the sort of thing one might forge in the fires of Mount Doom.
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Tycho:  The news that Mass Effect would feature an uncompromising, high-res simulation of alien lesbian sex was sweet, and hot, like spun sugar.  For Gabriel, at any rate.  Some of the community reaction is dedicated to demanding gay parity for the male persuasion of this sexual equation, lengthy treatises by oiled men who crave starborne sodomy.  The rest of the dialogue is just boring.  Boring, terrestrial, and (quite frankly) myopic.         Where are the bipedal crustaceans in this calculation?  The swirling, aroused gasses?  The lonely, sentient space station whose hermetic bulkheads hold secret clusters of erotic delights, provided your character has both the skills and equipment?  Carpe astrum, you Goddamned backwater clowns.  There must be an entire universe of thrilling, dangerous, sometimes razor sharp genitalia that slavers beyond the Horsehead Nebula.      You might have noticed that we're advertising an Everquest game, an act that I'm aware places us in significant rhetorical peril.  If I had not found the game completely electrifying, I would have turned down the buy.  Of course, what I find electrifying has somewhat strange parameters.    I used to enjoy a deeply indie online CCG called Star Chamber, which was eventually purchased by an online CCG company called Worlds Apart (which did, among other things, the Lord of the Rings online CCG).  As does happen from time to time, World Apart was eventually purchased by Sony Online Entertainment, becoming SOE Denver.  Since then, they also delivered a Stargate CCG that we liked enough to advertise.  Legends of Norrath: Oathbound is a game within a game, similar to Final Fantasy's Triple Triad, that you can play against other players directly in the client.  It's tied into the loot systems for both EQ games, so that cards you get in packs are actually equipment and so forth - I find that interesting, but as a person with no investment in those systems it doesn't motivate me.  What motivates me is a rock solid, deeply tactical card game, which Oathbound absolutely is.  It plays in a stand-alone client which you can download, and comes with a fairly elaborate tutorial that is worth playing all the way through.  I had no interest in it, I felt confident dismissing it out of hand, and it won me over.  You may find yourself similarly surprised.    I have a very high opinion of Eurogamer, but I don't know how a person could possibly have reviewed Team Fortress 2 already.  We put time in both at work and at night, and I don't feel like I'm any smarter about the sometimes extraordinary interplay between the game's nine Goddamned classes, which mesh in real time to create some kind of shuddering Chaos Engine.  I have a lot of fun playing it, though the Medic brings me the most joy, so I've focused on it almost to the exclusion of all others.  A healing "gun" - like the repair module present in Tribes, almost a decade ago - is an immensely satisfying way to model that relationship.  Anytime your medical gun is attached to a player, your "Overcharge" ability is building up.  When unleashed, both you and your target become invulnerable to enemy attacks.  It's an incredible siege breaking technique, and it's earned simply by embodying the virtues of your class.  But where to use it, when to use it, I'm still learning this - and what's more, other players are still learning that I can do it.  I always love the early period in these multiplayer offerings, before the hard limits are known, when players seem to be magicians and anything is possible.
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Electronic Arts may have scored a knockout punch in the competitive video game arena with news that it is entering a 15-year deal with ESPN to incorporate the sports network's brand, content and personalities into its line of sports video games.
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Electronic Arts Inc  posted a 44 percent rise in quarterly profit excluding special items and gave forecasts below Wall Street estimates, sending shares in the world's top video-game publisher down 6 percents on Thursday.
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15-year exclusive deal with ESPN ensures Electronic Arts' dominance in sports video games.
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EA&#39;s Lord of the Rings-themed RTS is marching into stores nationwide. Precious details inside... Electronic Arts has announced today that the company has shipped their latest title based on the popular Lord
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Square Enix president Yoichi Wada took Sony to task Friday, saying the future success of the PlayStation 3 console may be in doubt "if its marketing strategy is not straightened up."
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The video game maker largely met Wall Streetâs forecasts, despite posting a quarterly loss because of reorganization charges and deferred revenue.
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The new unit at EA reveals a competitive move that may be anything but casual.
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Electronic Arts will reorganize the worldâs biggest video game publisher into four units, in an efficiency drive by its new chief executive.
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Microsoft, Sony and Nintendo should abandon the console wars, says  a senior executive at Electronic Arts.