Google cookie expiration plans called âworthlessâ
110258
(InfoWorld) - Google Inc.'s plans to shorten the life-span of cookies installed on a user's computer, ostensibly to improve user privacy, is being dismissed by some as complete hype. Apart from making it appear that the company is taking steps to address growing privacy concerns related to its data storing habits, in reality, the move changes very little they said. "No users will experience any gains in privacy at all due to Google's change in policy," said Randy Abrams, director of technical education at ESET, a vendor of antivirus products based in San Diego. "It's not a bad idea. It's just a worthless one. (Google's announcement either) demonstrates a complete lack of understanding about the role cookies can play in privacy, or else utter contempt for the intellect of Google users." In a blog post on Monday, Google's global privacy counsel Peter Fleischer said that in the coming months the company will start issuing user cookies that will be set to auto-expire after two years. Currently the cookies set by Google on a user's computer are designed to expire in 2038 -- unless users set their browsers to delete them sooner, he said "After listening to feedback from our users and from privacy advocates, we've concluded that it would be a good thing for privacy to significantly shorten the lifetime of our cookies," Fleischer said. But the fact that Google's cookies will auto-renew every time a user visits a Google web site completely negates any affect the move might have had, Abrams said. Only users who do not return to Google for two years will have their cookies auto-expire after that period. In all other cases, cookies will auto-renew and reset their life-spans with each visit to a Google site. Consequently the move has no effect on Google's existing privacy posture, said Pete Lindstrom an analyst with the Burton Group in Midvale, Utah. "As far as I can tell, there's going to be no change to the effective level of their intrusiveness, which I don't think is too significant in the first place. Maybe they want to get a little bit of privacy press." Google did not immediately respond to a request for comment. Google's plans to shorten the life-span of its cookies come amid growing concerns, especially in the European Union (EU), about its data retention policies. In June, Privacy International, a global privacy advocacy group, placed Google at the bottom of a list of 23 internet companies for "comprehensive consumer surveillance and entrenched hostility to privacy." In June Google announced that it would anonymize its search server logs, including IP addresses and cookie ID numbers after 18 months. That move was in response to a letter sent in May by the EU's Article 29 Data Protection Working Party, which expressed concerns about the length of time Google stores information in its search server logs. The letter, addressed to Fleischer, noted that server logs contain information that could be linked to an identified or identifiable person and therefore come under the purview of European data protection laws. In the same letter, the EU group also expressed concern about the 30-year life span of the cookies that Google installs on user systems. The letter noted that the Google's cookie lifespan was "disproportionate" to its stated purpose of storing user preference information.
14800
My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
370123
European data protection officials have written to Google warning that the search giant may be in breach of E.U. privacy because of the way it retains data on individual searches.
151015
Privacy in the hereafter Hoping to appease privacy advocates who've come down hard on its data retention policies, Google has made a practically meaningless change to its cookie policy.â¦
458666
(InfoWorld) - The ACLU has turned up the political heat on EarthLink and Google's plan for Wi-Fi in San Francisco, telling the city's Board of Supervisors that the proposed contract doesn't have enough privacy or free speech protections. The ACLU of Northern California said in a letter to the supervisors on Tuesday that both EarthLink's paid service and Google's free offering would fall short of most of the group's recommendations on collection and sharing of personal data and possible tracking of users. Among other things, there are no limits on what kind of information EarthLink can or will collect, and terms for the Google service call for requiring "minimal" information on login without defining "minimal," the letter said. In addition to privacy concerns, the group is worried that knowing information is being collected will cause users to limit what they say and do on the Internet. The city and EarthLink agreed on a contract last month, and EarthLink is confident the closely watched project will get off the ground with deployment of a proof-of-concept network starting in April, said company spokesman Jerry Grasso. But the proposal has been under fire since before the contract was completed, and some members of the board have said a municipally owned system would be better for the city. EarthLink negotiated the deal with the city and would build and operate the network, bringing Google in as a tenant providing the free, slower service. Some critics have warned that San Francisco could be giving a virtual monopoly on citywide Wi-Fi to private companies without ensuring user privacy or complete coverage. The ACLU said a municipal Wi-Fi network should let users opt in or out of any service that collects data on what they look at or search for on the Internet, or their e-mail messages. There are no provisions for that in the paid or free service terms, it said. EarthLink can only save location information for 60 days, but there's no limit to how long it can store personal protected information and no limit to how long Google can store any information, the ACLU said. Users of the EarthLink service can opt out of receiving marketing materials, but EarthLink has free reign to share personal information with partner companies that help it deliver or promote the service. Both service providers can hand over users' personal information for law enforcement or national security reasons without a warrant or notification of the user, though they would require "court-ordered documentation" before doing so. If information is sought for a civil suit, EarthLink or Google would have to tell the user first. EarthLink's Grasso declined to comment on the ACLU's letter, saying EarthLink has not seen it. Google and city representatives could not immediately be reached for comment.
59646
Google is being investigated by the European Union over possible violation of the bloc's privacy rules. At issue is the search engine's practice of retaining user information for up to two years.
766539
Google says its cookies will auto-delete after two years in an effort to "improve privacy" for users.
497193
By Garry Bushell  A BIG thank-you to Virgin for closing my email account without warning. All the nice reviews I'd written of Jo Brand and Louis Walsh were lost forever. Any company able to supply a better internet service, please feel free to get in touch.
52065
AOL Europe Drops Overture for Google AdWords  AOL Europe and Google today jointly announced a new multi-year agreement that will provide users of the AOL European services with targeted advertising from Google's AdWords advertisers. What does this mean? IT means when AOL Europe users do searches on AOL Europe, Google Adwords ...
755062
Google Inc. said it will soon start issuing user cookies that automatically expire after two years for users who don't return to the search site.
406430
Lost a lot of traffic  from Google recently? Slipping in the SERPs? You've heard of the Google Bomb, Google Whacking, the Google Dance and Googlisms, but there's a new Google-word you might be interested in if you're losing your Google Juice. What is this new term? I call it 302 Googlejacking. The problem seems to have been around since at least August 2003, and is commonly known as the Google 302 Pagejacking issue. To be fair, it has affected other search engines as well.   If you're curious, there are some things you can check that will show whether or not you've been afflicted by what some people call a bug at Google. (Who knows, maybe it's just a 'feature' we don't understand. ;) Also included are some side notes on the 1969 cache bug/feature that might be related, Google Update Allegra, a poll on the big three and more. If you're into SEO,   read on.
579603
Google announced Monday that it is shortening the lives of software &quot;cookies&quot; used to track users&#39; online preferences.
79064
Also: Your iris as photo watermark. See what people are saying on News.com Extra.
147030
(InfoWorld) - Data protection officials from 27 European countries have warned Google it is storing data on people's searches for too long -- but Europe's top privacy guardian, the European Data Protection Supervisor Peter Hustinx, believes Google's efforts to respect the privacy of European citizens in its Internet search software "is not just window dressing."His comments at a conference in Amsterdam on Thursday come a week after the data protection officials wrote to the company, expressing concerns that the company could be breaching European laws by holding on to details about people's Internet searches for too long.The officials from each of the 27 member states of the European Union sit on a Europe-wide data protection committee called the Article 29 Working Group, which is chaired by Hustinx.The group has asked Google to justify why it needs to retain the data for up to two years, and whether the company has "fulfilled all the necessary requirements" on data protection. European Justice and Home Affairs Commissioner Franco Frattini said Friday that the questions posed in that letter are "legitimate."But speaking on the sidelines of a data protection conference in Amsterdam, which Google's global privacy chief Peter Fleischer was also attending, Hustinx played down the inquiry."I see a company which has very powerful tools, thinking about integrating privacy solutions -- that's the big picture," he said.Google's efforts to respect people's privacy "isn't just window dressing, but we will hold them to what they are saying," he added.His comments came directly after Fleischer made a presentation explaining how Google's personal search function works. Users can opt in to this more refined search tool, using a log-in identity and password. Once they have done so, the search engine takes their Internet searching history into consideration when picking results for new searches.For example, if you have been searching for cars recently and you tap in the search term "golf", the results will focus on cars of that model rather than on the sport, Fleischer explained.Users of the personalized search function can delete searches they made in the past, in order to prevent them influencing the search results they get in future, Fleischer added.By allowing people to opt in to the personalized search function and by giving them the ability to customize their search history, Google was respecting people's privacy, Fleischer said.Google stores information about all searches, both personalized and normal, he said, but details of normal searches can't be linked to an individual."Google does have the information but it can't link it to you," he said.In the past, Fleischer has said that the company needs to keep details of people's searches for security reasons, to help guard against hacking.Information about people's searches can also help track criminal activity such as child porn rings, but security agencies are mainly interested in the information Google stores on the users of its e-mail service, Gmail, he said.The police aren't interested in the information about people's general searches, he said. He declined to comment on whether details about subscribers to the personalized search function had been accessed by the authorities.European data protection law limits the amount of time companies can hold on to personal data gleaned from electronic networks to the amount of time the information is required for billing purposes. The law was written mainly with fixed and mobile phone technology in mind, but it also applies to data gathered from Internet searches.Fleischer said the law, passed in 1995 when Google hadn't been born, is totally out of date and he urged European lawmakers to update it to take account of new technologies."The technical architecture has changed a lot since 1995, even though the basic principles of privacy still apply. The time has come to re-think some of this process," he said.In particular, the way the law deals with international transfers of data has to be reviewed, he said. Europe has one of the toughest data protection regimes in the world. The law forbids the passing of personal information about European citizens to other parts of the world with more lax data protection regimes.The U.S. is considered to offer inferior data protection, so companies operating on both sides of the Atlantic have to sign complicated get-out clauses in order to pass information about their staff or customers to offices in the U.S."The Internet is all about international transfers," Fleischer said. He wants the different parts of the world to cooperate in order to create a single approach to data protection "We as a company have a single approach to privacy right across the world. We can't run a system that has different privacy levels for, say Google.com and the Dutch site Google.nl -- that would be crazy."So if we can do it why can't policymakers?" he asked.He called for a global privacy treaty. "It will be complicated and will probably take a decade, but the technology of the internet has been a wake-up call for policymakers that this is needed. We need to start talking now. We in the industry have to start the debate," he said.
561571
(InfoWorld) - A European consumer group has complained that Google's proposed acquisition of online ad broker DoubleClick could hurt privacy rights due to the massive amount of data the companies would hold. In a letter, the Bureau EuropÃ©en des Unions de Consommateurs (BEUC) has asked the European Commission and other authorities to investigate how the deal would affect consumers. Google, whichÂ bought DoubleClickÂ in April for $3.1 billion, refuted the assertion that the deal will harm privacy. "Not surprisingly, we don't agree," said Rachel Whetstone, Google's director of European corporate communications, on Thursday. The company thinks the deal will lead to lower priced ad services for both publishers and advertisers, and the delivery of more relevant ads to users, she said. Google's deal with DoubleClick also prompted scrutiny. The U.S. TheÂ Federal Trade Commission is investigatingÂ the deal following a complaint filed by the Electronic Privacy Information Center, the Center for Digital Democracy, and the U.S. Public Interest Research Group. The groups are concerned how Google will protect its data and users' privacy, including how it will handle cookies and other data that could potentially be used to identify Internet users. The European Commission has not yet been formally notified of the deal by Google or DoubleClick, a Commission spokeswoman said. Acquisitions can fall under the purview of national competition authorities or the European Commission, depending on where the companies do business, their turnover and other factors, the spokeswoman said. Â
604782
InfoWorld - Google Inc. will make the data it stores about end users anonymous in its server logs after 18 months, part of an effort to deflate concerns about privacy raised last month by a European Union working group.
499137
Found in the search marketing forums: Google Project Knol; Site Created Using All Images; Multiple Hyphens in Root Domain = Spam? and more.