Making Commercials for Seats and for Love
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Dane Cook is the ubiquitous star of the baseball commercials that have flooded television screens the past few months advertising the World Series.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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By Matt Nauman, San Jose Mercury News, Calif.  Jan. 30--When a new billboard in San Francisco scrolls the message "Motor On Vera!" it's a good bet that someone named Vera is driving her Mini Cooper at that moment.   Or that her car is nicknamed Vera.
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Customized cars that use commercial logos as a creative palette.
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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In an effort to acknowledge its longtime gay clientele for its support after conducting research on the group's preferences, Volkswagen is making its first attempt to reach the homosexual community with new print ads from lead agency Arnold.
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In marketing speak Tiger Woods puts bums on seats. He sells tickets, he sells advertising and he throws a blinding spotlight on events at which he plays.
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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Golf fans will have to endure a few commercials during next year&#39;s Masters, but they will get to see more of the tournament as corporate sponsors return to the telecast.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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and often humorous -- side today, as it launches an advertising and marketing push designed to appeal to buyers&#39; personal aspirations.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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Testimonial ads are nothing new in the political world. High-profile surrogates or supportive celebrities often film commercials endorsing a candidate, hoping voters will follow their leads. Those have been rare this year. But quite a few ads have featured everyday Americans testifying about the state of the nation, as strategists seek to make politics &#151; and the presidential election &#151; personal through campaign commercials.
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By Theresa Howard  NEW YORK -- Do-it-yourself ads will move from Web promotions to the biggest stage in advertising with the airing of the first homemade commercial in a Super Bowl.
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Glimpses of advertising are now being tallied down to the second.
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Money talks. That's why mobile phone advertising has become such an irresistible topic.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.