Floundering NBC sets ratings sights at No. 3
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For NBC, currently ranked dead last in  U.S. television's Nielsen ratings, success in the new broadcast  season may just mean merely rising to third place as the  once-dominant network draws closer Wall Street scrutiny.
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After producing some of TVâs most successful recent shows, Ben Silverman is trying to revive NBCâs slumping entertainment division.
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Something about NBC anchors and bloggers just does not click.
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NBC took top honors during  the last week before Christmas, winning the adults 18-49  demographic and claiming the two top shows, "Sunday Night  Football" and the season finale of "The Biggest Loser." CBS won  in viewership.
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It was a huge week for Fox in the TV ratings Â with one asterisk.
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Can one friend do the work of six, and will Americans still delight in watching Donald Trump fire wannabe tycoons? The NBC network has a lot riding on the answers.
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NBC, which finished fourth in the  prime-time ratings last spring, was the No. 1 network on the  opening night of the new U.S. broadcast season, according to  figures issued on Tuesday by Nielsen Media Research.
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NEW YORK  - The Olympics bulldozed the  rest of the network primetime summer fare Sunday, delivering an  average 25.6 million viewers to NBC.
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Saturday night's Game 1 World Series telecast returned a 13.7 national rating (25 share), the highest number for a Game 1 since the 1999 opener of the Yankees-Braves Series delivered a 14.2 (26 share) on NBC. It was the highest-rated World Series Game 1 for Fox since it began broadcasting baseball in 1996 (NBC retained the Series in 1997 and ...
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NBCâs remake of âAmerican Gladiatorsâ muscled to a strong start on Sunday. The amateur athletic tournament, based on the early 1990s series, delivered the highest ratings among adults 18 to 49 of any new show this season on any network, matching the debut of âHeroesâ in September 2006, Nielsen estimated. In total viewers, however, âAmerican Gladiatorsâ was less impressive, drawing an average of 12 million from 9 to 11 p.m. ABCâs âCashmere Mafia,â by comparison, which made its debut on Sunday at 10 p.m., attracted 10.7 million viewers but markedly lower ratings in the 18-to-49 set. âCashmere Mafiaâ also benefited from a plum time slot following ABCâs âDesperate Housewivesâ (19.8 million), the only show to outpace âAmerican Gladiatorsâ on the night among adults 18 to 49. ABC, NBC and CBS finished in a virtual tie for first in that demographic over all on Sunday. CBS, buoyed by an overrun of its afternoon football coverage during the 7 p.m. hour that was followed by one of the highest rated editions of â60 Minutesâ in recent years (19 million), won the race in total viewers.
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Tuesday might have been an important night for the presidential primary process, but Fox came away the big winner in the television ratings race, easily outpacing its rivalsâ election coverage. As usual, âAmerican Idolâ led over all, drawing 27.8 million viewers at 8, according to Nielsenâs estimates. At 9, Foxâs âHouseâ earned a similarly dominant 23.2 million viewers. Meanwhile, ABC, the only network to broadcast three full hours of election returns, ranked fourth over all with an average of 5.3 million viewers during prime time. CBS, which broadcast presidential primary results from 9 to 11, finished third (4.7 million). NBCâs election coverage won the 10 oâclock time slot (5.6 million), possibly benefiting from higher ratings leading into the hour. NBCâs âBiggest Loserâ averaged eight million viewers in second place from 8 to 10, behind Fox. NBC also led Monday nightâs ratings, thanks to âAmerican Gladiatorsâ (nine million) followed by âDeal or No Dealâ at 9:30 (13.2 million). Also on Monday, at 10 p.m., ABCâs â20/20â special on the death of Natalee Holloway drew 12.7 million viewers, the largest audience for â20/20â in more than a year.
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NBC Universalâs new chief executive overcame falling prime-time ratings starting three years ago while he led the companyâs television group.
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Minus "Friends" or any big breakout hits, NBC has stumbled out of the starting gate this TV season. The once proud peacock lost again last week in the only ratings battle it cares about, among the 18-to-49-year-old demographic that advertisers seek, Nielsen Media Research said Tuesday.
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By Peter Johnson  In this celebrity- and lifestyle-obsessed age, it's no surprise that last month NBC said it will add a fourth hour of Today in September mostly devoted to lighter fare: The third hour, hosted by Al Roker, Ann Curry and Natalie Morales, has done just fine in the ratings.
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NEW YORK  - Fueled by coverage of the first three nights of the Summer Olympics, NBC handily won primetime in the week ended Aug. 15, according to Nielsen Media Research data issued Tuesday.
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-Ratings Breakdown:  NBC was the most-watched network on this first Friday of the Feb. 2008 sweeps, while NBC and Fox tied for No. 1 among adults 18-49. Does anyone know, or even care, that this is a sweeps period?
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The race for ratings among the four top U.S. television networks has turned into a tooth and claw battle, with NBC at risk of losing the top spot as ABC makes a surprise comeback, according to media experts.