Alley to develop own weight loss brand
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Kirstie Alley and Jenny Craig may have gone their separate ways, but the one-time "Fat Actress" isn't giving up on the weight loss industry.
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Kraft Foods Inc., best known for  products like Oreo cookies and macaroni and cheese,  said it is  adding the South Beach Diet brand to its portfolio in its  latest attempt to address concerns about obesity and health.
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NEW ORLEANS Nov 9, 2004 - An experimental pill that offers the fairy-tale promise of helping people lose weight and quit smoking has gathered even more stardust.
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By Anonymous  Diet Coke is to sponsor the website for ITV reality show WAGs Boutique, which will star the wives and girlfriends of UK footballers.  The site will feature behind-the-scenes clips, as well as photos, wallpapers and screensavers for download.
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Industry launches intense drives to develop new pills and persuade the agency to make it easier for weight-loss drugs to get on the market.
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AN Australian company has developed the first weight-loss pill that kick-starts the human body&#39;s metabolism to help people burn fat without the need for strict diets or exercise.
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TRENTON, N.J. - Could squirting a little medicine up the nose before mealtime be the Holy Grail for people trying to shed pounds? Pharmaceutical giant Merck & Co...
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Dieters may find some welcome assistance  from a new nasal spray that could help resist the appetizing  aromas of cinnamon bun stands, pizza parlors or tempting  bakeries.
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CHICAGO - Want to work off those excess holiday pounds with a free fitness-club membership? Chow down on fast food first.  In an unusual marketing plan with New Year's resolutions in mind, Bally Total Fitness Holding Corp. is teaming up with Louisville, Ky.-based Yum Brands Inc.
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People will lose weight for money, even a little money, suggests a study that offers another option for employers looking for ways to cut health care costs.
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Owners of many forlorn brands are selling or licensing them in the hopes of reviving them through advertising, price promotions and public relations.
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NEW YORK To people who have struggled for a lifetime to lose weight, the new drug called rimonabant sounds like a dream come true.
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Eyeing a potential gold mine in the global obesity epidemic, the pharmaceutical industry has launched a massive drive to develop new diet pills and an intense campaign to persuade
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INDIANAPOLIS - Insurance companies should fund programs to help people lose weight with exercise programs and diet counseling to try to curb increasing health costs related to obesity, a doctor said.
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Proclaiming an end to the low-carb diet craze, U.S. weight loss companies are launching a marketing blitz aimed at winning over consumers resolved to shed flab once and for all in the New Year.
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Desperate for a cure for fat, consumers have purchased more than two million starter packages of the new weight-loss product Alli since it launched four months ago.
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A new sports drink brand, Accelerade, will battle Gatorade and Powerade for the hearts and mouths of thirsty athletes.