Yahoo Adds Personalization to Search Technology
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Yahoo! Inc. (www.yahoo.com) unveiled new versions of its Front Page, and My Yahoo! (my.yahoo.com). Both pages show enhancements in design and functionality, and are rolled into Beta versions starting yesterday.
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InfoWorld - People are clicking more often on ads served up by Yahoo Inc.&#39;s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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SAN FRANCISCO - Internet media company Yahoo Inc. Wednesday launched its Web search service aimed at mobile phone users in the United States, opening a new front in its rivalry with Internet search leader Google Inc.
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Yahoo will announce new tools for online advertising that could pull the company ahead in the race to better tailor online advertisements to the people most likely to buy.
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Amazon already has book-searching technology and last month launched A9.com, a subsidiary that adds personalization features to search results.
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The competition between two leading Internet search engines is heating up anew as Yahoo Inc. plans to announce today that it soon will offer a free, high-speed way to search for information
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Internet giant Yahoo is introducing new search engine tools that will enable users to create personal folders and share their favorite links with others.
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SAN FRANCISCO -- Yahoo (Quote, Chart) expanded its search empire to the mobile arena with the launch of some additional services. The company was one of the original content providers for mobile devices running
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Yahoo Inc.  said on  Monday it is opening up its new advertising system for testing  by newcomers and potential converts from rivals, marking  progress in its long-awaited upgrade.
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Search engines are starting to get up close and personal with many web users.
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Yahoo has announced that it will release a desktop search product after the New Year, putting the search engine firmly in the desktop search race that Google kicked off earlier this year and that other major search engines have already declared that they
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Internet media company Yahoo Inc said  on Tuesday it is adding media-playing features, large file  transfers, new languages and other tools to its instant  messaging service.
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SAN FRANCISCO - Yahoo Inc. is adding a tool to search computer hard drives as it scrambles to catch up with Google Inc. and stay a step ahead of Microsoft Corp.
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Yahoo is preparing to stake its claim to a key part of the burgeoning search engine business with a desktop search tool that makes it easier to find information on the hard drives of personal computers.
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Amazon joined the search engine market with its new company A9.com (see our coverage) that offers a personalized search engine. Not to be outdone, Yahoo!
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Yahoo is ready to engage in combat with rival Google by offering a new desktop search tool to help people find information on their computer hard drives.
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Search Engine Personalization - The Fallout  There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results ...