WSJ: Disney Launches New Ad Campaign
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Walt Disney Co. DIS.N is launching a  new global advertising campaign this week for its theme parks  around the world, the Wall Street Journal reported on  Wednesday.
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Walt Disney Co  will start its own testing of toys featuring Disney characters following recalls of Mattel Inc  toys found to have unsafe levels of lead paint, the New York Times reported on its online edition on Monday.
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Kermit, Miss Piggy, Gonzo and their pals are starring in their own Web site &#151; the first in a series of new creative efforts launched by The Walt Disney Co. since buying the Muppets in April.
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LOS ANGELES  - Less than a week after   announcing its newest initiative with Apple Computer, the Walt   Disney Co. has sold more than 125,000 feature film downloads   via iTunes.
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Wal-Mart Stores Inc. WMT.N, the  world's biggest retailer, launched a national advertising  campaign on Thursday to burnish an image tarnished by  allegations that it discriminates in hiring and promotions and  drives smaller rivals out of business.
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Remember John Edwardsâ âTwo Americasâ campaign theme? It occurred to me how well that theme fits the corporate world. For proof, look no further than the stockholder lawsuit against Walt Disney Co.
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In an effort to capture more readers and advertising dollars, Dow Jones &amp; Co. is launching a Saturday edition of its flagship newspaper, The Wall Street Journal, beginning in September 2005, the company announced Wednesday.
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Wal-Mart Stores Inc  said on Wednesday that it is rolling out a new advertising campaign with the slogan "Save Money. Live Better," replacing "Always low prices."
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Walt Disney, the US media and entertainment group, yesterday announced its first dividend increase in six years following sharply improved earnings.
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Wal-Mart Stores Inc  said on Wednesday it is rolling out a new advertising campaign with the slogan "Save Money. Live Better," replacing "Always low prices."
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NEW YORK/MUMBAI  - Walt Disney Co. is set to announce a joint venture with India's Yash Raj Films to make animated films voiced by Indian movie stars, the Wall Street Journal said in its online edition on Monday.
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Wal-Mart Stores Inc. , hurt by sluggish sales over the Thanksgiving holiday weekend, on Friday launched a rare advertising blitz in newspapers around the United States focusing on its price cuts.
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The stereotype of a Wall Street Journal reader--mid-50s, affluent and male--is pretty close to the reality, according to the paper's own research. But the Dow Jones publication continues its efforts to expand its audience with a national branding campaign that kicks off this week.
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Walt Disney Co. executives on  Thursday said advertisers and local affiliate television  stations were embracing the concept of television shows on the  Internet, and that the company aims to increase its reach into  nontraditional viewing.
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IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
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Global media giant Walt Disney attempts to break into the huge children's market in India with two new TV channels.
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J.C. Penney Co. Inc.  said on  Tuesday it is looking to drive sales with a new brand campaign  focused on expanding relationships with consumers.