FTC: We won't block Google-DoubleClick merger
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Controversial ad deal valued at $3.1 billion "unlikely to substantially lessen competition," agency rules in 4-1 vote.
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Europe's major consumer group, BEUC, said yesterday that it feared Internet search engine Google Inc.'s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers' choice of Web content.
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La Federal Trade Commission Usa indagherÃ  su eventuali lesioni della concorrenza:con l'acquisizione una quantitÃ  abnorme di dati personali degli utenti                                            Google, la FTC apre un'indagine antitrust sull'accordo annunciato con la DoubleClick
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Deborah Platt Majoras said she wonât remove herself from an antitrust review of Googleâs purchase of DoubleClick, rebuffing requests from privacy groups opposed to the transaction.
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As FTC probe continues... The FTC inquiry was a just a start. In the coming weeks, Google will also face a pair of congressional investigations into its proposed $3.1bn merger with online ad company DoubleClick - one in the House and one in the Senate.â¦
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By Josh Dubow  SAN FRANCISCO  --  The Federal Trade Commission has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc.
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A set of policy position documents reportedly authored by Microsoft made the case that Google could use DoubleClick's advertising network to peer into competitors' traffic -- a position the FTC apparently rejected last week.
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Federal Trade Commission has concerns over privacy issues and competition in Google's proposed $3.1 billion purchase of DoubleClick.
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The Federal Trade Commission has opened a preliminary antitrust investigation into Google's planned $3.1 billion purchase of the online advertising company DoubleClick , an industry executive briefed on the agency's plans said yesterday.
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Despite calls from privacy groups that she recuse herself from an upcoming review of  Google's planned $3.1 billion buyout of DoubleClick, FTC Chairman Deborah Platt Majoras has rejected the idea.
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InfoWorld - A European consumer group has complained that Google&#39;s proposed acquisition of online ad broker DoubleClick could hurt privacy rights due to the massive amount of data the companies would hold.
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Online rights groups continue to press the FTC to require privacy protections as conditions of Google's acquisition of DoubleClick.
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Googleâs proposed purchase of the online advertising firm DoubleClick received no outright opposition at a Senate hearing Thursday.
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(InfoWorld) - The U.S. government still needs to block or impose conditions on Google's acquisition of online advertising server DoubleClick, despite Google's call for global privacy standards, three privacy groups said Monday. Google last Friday called for a global privacy standard, and the company referred to a framework designed by Asia-Pacific Economic Cooperation (APEC). But the APEC standard is "weak," Melissa Ngo, director of the Identification and Surveillance Project at the Electronic Privacy Information Center (EPIC), said during a press conference Monday. The APEC standard "puts the burden on consumers to prove they are being harmed," she said. Google's call for a global privacy standardÂ does not allay concerns that privacy groups have withÂ Google's proposed $3.1 billion purchase of DoubleClick, said Amina Fazlullah, staff attorney with consumer group U.S. Public Interest Research Group (US PIRG). Consolidation in the online advertising market could lead to more demand for consumers' private information, Fazlullah said. In addition, Web sites will have few choices for which vendors to deliver their ads, she said. "The resulting Google company will have a lot of control over what we can actually see, read, and hear about online," Fazlullah said. "That is definitely problematic for consumers, but also for greater democratic concerns." A Google spokesman said the APEC privacy standard is just one model the company has pointed to. Google also supports the U.S. Federal Trade Commission's town hall meeting on the evolving online advertising market, to be held in early November, spokesman Adam Kovacevich said. EPIC's complaints about Google's privacy policies are "unsupported by the facts and the law," Google added in a statement. "Google aggressively protects user privacy, and user trust is central to Google's values and essential to the success of our products," Google said. "We have engaged with numerous privacy and consumer advocates to discuss and explain our acquisition of DoubleClick, but unfortunately EPIC has refused every offer we have made to meet with them. We can only conclude that EPIC would prefer not to be informed about the erroneous claims it is making." But the privacy groups said Google continues to collect a "massive" amount of data about users. "There is no greater threat to competition in the online market and also a threat to privacy than the Google/DoubleClick merger," said Jeff Chester, executive director of the Center for Digital Democracy. Combining Google's search dominance with DoubleClick's display advertising dominance "will give Google an overwhelming share of control of the online advertising market," he added.
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The Federal Trade Commission today approved Google's $3.1 billion takeover of DoubleClick, a move that would marry the two kings of online advertising and raises alarms among privacy advocates and rival advertising companies.
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Two privacy groups asked the chairwoman of the Federal Trade Commission to recuse herself from the commissionâs review of Googleâs merger with DoubleClick.
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US regulators Thursday cleared a plan by Google to buy online advertising giant DoubleClick, a tie-up that has sparked concerns about privacy risks and still faces a challenge in the European Union.