Yahoo bid could backfire lest Microsoft changes ways
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Microsoft&#39;s $44.6 billion offer to purchase Yahoo&#160;is a dramatic statement from a company that delayed acknowledging the importance of emerging Web business models for so long, it faced becoming an also-ran in the Web 2.0 economy.
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NEW YORK/SAN FRANCISCO  - Yahoo Inc is reportedly in talks with News Corp to combine their Web properties, but Wall Street analysts rained scorn on the likelihood of a deal that can fend off Microsoft Corp's $42.1 billion bid for Yahoo.
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Microsoft said&#160;its $44.6 billion offer to purchase Yahoo&#160;is &quot;fair&quot; and hinted that it may pursue a hostile takeover of the Internet company, according to a statement Microsoft made Monday in response to&#160;Yahoo&#39;s formal rejection of its buyout offer.
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No other buyer will be willing to pay more for Yahoo. Since Yahooâs management will not be able to justify turning down that sort of premium, Microsoft is likely to win the prize.
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Microsoft may end up having to raise the amount it is willing to pay for Yahoo if the software company's stock continues to drop while Yahoo's continues to rise.
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If Yahooâs board resists the offer, Microsoft would have to pursue a proxy contest.
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While dealing logistically and technically with their overlapping online offerings will certainly prove troublesome&#160;if its bid to purchase Yahoo&#160;succeeds, Microsoft will at least have an immediate outlet for bringing more of its traditional desktop portfolio to the Web and to a broader customer base.Microsoft has been trying for more than two years to find a critical mass to adopt new online services beyond search, e-mail, and instant messaging under the Windows Live brand -- with little success. Its early MSN e-mail and IM offerings are popular enough with Web users; however, users of Google and Yahoo online services have been loath to adopt the revamped Windows Live offerings in favor of the ones they&#39;re already using.Not only could that change if the company purchases Yahoo, but Microsoft also will have a ready-made Web front end for rolling out more of its desktop applications as services, said Paul Fox, CIO of Guy Carpenter, a New York-based reinsurance company.&quot;The Yahoo platform is really what they&#39;re buying,&quot; he said. &quot;With Yahoo, they&#39;re tapping into the base culture of the Internet online community that&#39;s matured over the last 10 years. It&#39;s going to make it easier for people to take a look at and try their services, whereas before it had to be a more conscious effort.&quot;Aside from the usual raft of consumer applications&#160;such as&#160;search, e-mail, maps, and the like, Microsoft already has brought some of its many business desktop applications -- such as Office and CRM -- online in hosted, though often scaled-down, versions.Access to Yahoo&#39;s estimated 500 million visitors per month will give it a new channel to deliver what the company now calls its &quot;software plus services&quot; strategy, as well as buy the company time to bring more competitive versions of applications that were originally coded for the desktop to the Web.Indeed, in the conference call discussing the Yahoo bid Friday, Microsoft CEO Steve Ballmer made a pointed reference to efforts to shed its desktop legacy and move even aspects of its Windows OS to the Web, a trend the company started with some features in the latest version, Windows Vista.&quot;The Windows user wants to be live, the Windows experience needs to increasingly embrace the Internet,&quot; he said. &quot;There will be a Windows Live, there will be an Office Live as we continue to bring out innovations in which Office transforms and is transformed by the Internet.&quot;Ballmer also likely had the rising popularity of Web-hosted productivity software, such as Google Apps, Zoho, and&#160;Yahoo&#39;s Zimbra, in mind when considering how to Web-enable Microsoft&#39;s desktop software. So far, Microsoft&#39;s Office Live has been more of a way for small businesses to get up and running with a Web site and basic hosted business applications&#160;such as&#160;accounting and CRM; however, bringing a full productivity suite to the Web has been Microsoft&#39;s plan for some time.Microsoft also can leverage its own strength among business customers to bundle and technically link applications so that customers buy an all-in-one package rather than individual products. For instance, Microsoft has created tight links between a new unified communications product, Office Communications Server, and its Office and SharePoint collaboration software so that customers must buy them all together to create comprehensive infrastructure. Microsoft can make similar attachments between online versions of its applications -- or just bundle them together in creative ways -- and market them to a broader audience.&quot;If Microsoft does something well, it&#39;s bundling products and services,&quot; said Ned May, director and lead analyst of marketing research firm Outsell. He joked that if Microsoft purchases Yahoo, there might come a day when you start up Windows and &quot;up pops Yahoo, and it takes you three days to remove that functionality.&quot;&quot;Yahoo provides a platform in many regards -- an audience of 500 million people to which you can bundle products and new offerings,&quot; May said.Doing quick math, May figured that at &quot;500 million a month for about $44 billion,&quot; it will cost Microsoft about $86 a head for acquiring each member of its new audience of Web users. &quot;Not a bad deal,&quot; he said.
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Believe it or not, Microsoft isn't really serious in its bid to buy Yahoo, according to one financial analyst, who says the proposal is really just a ploy to fend off a potential deal between Yahoo and Amazon. Could he possibly be right? Probably not.
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Microsoft said&#160;its $44.6 billion offer to purchase Yahoo&#160;is &quot;fair&quot; and hinted that it may pursue a hostile takeover of the Internet company, according to a statement Microsoft made Monday in response to&#160;Yahoo&#39;s formal rejection of its buyout offer.In a statement, Microsoft said it&#39;s &quot;unfortunate&quot; that Yahoo &quot;has not embraced&quot; its proposal to combine the two companies, and the rejection of the offer &quot;does not change our belief in the strategic and financial merits of our proposal.&quot;The company also hinted that it may take the offer directly to Yahoo&#39;s shareholders, a move that could result in a hostile takeover.&quot;As we have said previously, Microsoft reserves the right to pursue all necessary steps to ensure that Yahoo&#39;s shareholders are provided with the opportunity to realize the value inherent in our proposal,&quot; Microsoft said in its statement.Earlier Monday, Yahoo formally rejected Microsoft&#39;s bid to acquire the company in a half-stock/half-cash purchase, saying it undervalued Yahoo.On Feb. 1, Microsoft offered to pay $31 per share for half of Yahoo&#39;s outstanding shares in cash -- about $22.3 billion -- and 0.9509 of a Microsoft share for the other half. Microsoft&#39;s half-cash/half-stock offer to Yahoo was valued at about $44.6 billion at the time it was made; Yahoo&#39;s share price was $19.18 at the time.However, since then Microsoft&#39;s stock has gone down while Yahoo&#39;s has risen, making the deal, under its current terms, worth less than when it was originally offered. This led to speculation that Yahoo might look for other suitors; the company is reportedly looking for about $40 per share. Yahoo&#39;s share price closed at $29.87 Monday; Microsoft&#39;s closed at $28.21.Some have speculated that Microsoft would raise its offer to the company to about $35 per share -- about midway between its original offer and Yahoo&#39;s target price -- but in its statement on Monday, the company seemed adamant about keeping the offer as it stands.&quot;We are offering shareholders superior value and the opportunity to participate in the upside of the combined company,&quot; Microsoft said. &quot;Based on conversations with stakeholders of both companies, we are confident that moving forward promptly to consummate a transaction is in the best interests of all parties.&quot;Microsoft&#39;s offer to purchase Yahoo is an attempt to join forces and improve both companies&#39; positions against Google in online advertising and services. However, many questioned both the logistical complexity and cultural differences involved in combining the companies, and there are fears that it will thwart rather than help their efforts to compete with Google.Yahoo is reportedly in talks with both AOL and Google to try to avoid being acquired by Microsoft. Analysts said Monday that Yahoo&#39;s initial rejection of the offer is more of an attempt to elicit a higher bid -- either from Microsoft or another company. If none comes, the company might decide in the future to accept Microsoft&#39;s offer as it stands, they said.
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SAN FRANCISCO/NEW YORK  - Yahoo Inc would consider  a business alliance with Google Inc as one way to rebuff a  $44.6 billion takeover proposal by Microsoft, a source familiar  with Yahoo's strategy said on Sunday.
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Yahoo Inc rejected Microsoft  Corp's unsolicited $41.6 billion takeover offer as too low on  Monday, forcing the software maker to either sweeten the bid or  adopt a hostile approach to clinch a deal.
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Yahoo's second biggest shareholder says Microsoft will have to raise its offer, if it wants to buy the internet firm.
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Microsoft's bid for Yahoo could provide more choice for big online advertisers living in a Google-centric universe but could hurt small- and mid-sized Internet publishers by taking away one of their options for selling ads on their Web sites.
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Yahoo&#39;s rejection of Microsoft&#39;s acquisition bid&#160;is likely a negotiating strategy to elicit a higher offer and shouldn&#39;t be seen as an attempt to resist a deal at all costs, according to analysts.
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A smooth integration between Microsoft and Yahoo will not be a matter of simply swapping one set of software or hardware for another. It may hinge on changing deep-seated mind-sets.
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By rejecting Microsoftâs initial foray back in February 2007, Yahooâs denial of Microsoftâs interest may have only whet Microsoftâs appetite.
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NEW YORK/SAN FRANCISCO  - Yahoo Inc  is  reportedly in talks with News Corp  to combine their  Web properties, but Wall Street analysts rained scorn on the  likelihood of a deal that can fend off Microsoft Corp's   $42.1 billion bid for Yahoo.