ESPN hustles to make original film pay off
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Don't be surprised if you shed a tear or two toward the end of tomorrow night's premiere of the film &quot;HU$TLE&quot; (ESPN, 9).
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NEW YORK &#151; ESPN is relaunching its shuttered cell phone service through Verizon Wireless, this time delivering its flashy feed of sports scores, news and video highlights through a top industry player instead of competing for subscribers with its own full-blown wireless brand.
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Generally, you won&#39;t find a wig listed above the marquee of a movie, but if ESPN wanted to bill the true star of Hu$tle, a dark and mostly disappointing depiction of Pete Rose&#39;s gambling days as Reds manager, it would organize a conference call
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Perhaps Amado Guevara, who became the first MetroStar to earn the Golden Ball as MLS Most Valuable Player, can turn some of that gold into real money.
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This old media company is capitalizing on growth initiatives.
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LOS ANGELES  - Universal Pictures has picked up movie rights to a New York Times article with the headline "In College Football, Big Paydays for Humiliation" for comic actor Jack Black to produce.
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SAN FRANCISCO - The sports media company ESPN will introduce a branded mobile service and cell phones next year in the U.S., becoming the latest in a growing number of companies entering the mobile market on the strength of established audiences.
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Although ESPN&#39;s new movie, Hustle, is based on the Dowd Report, which documented Pete Rose&#39;s gambling habits and led to his ban from baseball, former Rose associate Paul Janszen says there are some things the movie doesn&#39;t get right.
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ESPN, the sports television network that offers viewers shows like ''Around the Horn&quot; and ''Pardon the Interruption,&quot; soon will be letting fans get on the horn and interrupt someone.
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The deal will let striking writers work on projects for  Media Rights Capital, a production company that helped finance the film âBabel.â
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ESPN announced yesterday the signing of Rick Reilly, whose contract with Sports Illustrated expires at the end of November, to write the back-page column in ESPN the Magazine and to deliver essays on âSportsCenterâ during its golf coverage.Reilly said he succumbed to ESPN after rejecting offers 5 and 10 years ago. âThe money was ridiculous,â he said in a news media conference call. âThis is an itch Iâve always wanted to scratch, to take my voice to a different place.â Despite being on TV regularly with one-minute commentaries, he said ESPN wanted him for his column. âBelieve me, with this nose, I know whatâs best for me,â he said.
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Sports programming is helping high-definition television become a mainstream phenomenon and a big moneymaker.
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By Michael Hiestand  Tonight, ESPN has an opportunity: show that TV sports can deal with real-life epics.  ESPN lavishes Super Bowl-like pregame shows on all its Monday night NFL games this season.
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Video game publisher Electronic Arts Inc. on Monday said it has signed a 15-year licensing deal with sports broadcaster ESPN, giving it the rights to use the network's brand and to develop new games based on ESPN properties.
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When San Francisco Giants  slugger Barry Bonds breaks Hank Aaron&#39;s career home-run record,  ESPN and Fox Sports aim to bring the occasion to viewers live  nationwide.
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This story can make you money -- if it's true.
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The NBA extended its  national TV package with ESPN/ABC and TNT on Wednesday,  including a bevy of new-media rights in one of the clearest  signs yet of the growing power of digital media in the sports  world.