Changing Course, Apple Offers Low-Priced Mac for the Home
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Apple Computer introduced its first low-price Macintosh, signaling its bet that most consumers now see computers as simply another appliance in the modern house.
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An e-mail sent to .Mac subscribers notes recent changes to Apple applications and devices to enhance support for .Mac Web Galleries, including recently noted changes to Apple TV and Aperture. There's more, too.
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When the original Macintosh computer was little more than a sketch, its creators envisioned the machine retailing for about &#36;500. But when the first Mac finally rolled out in 1984, it carried a hefty price tag of &#36;2,495.
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Apple Computer Inc. AAPL.O on Tuesday moved to make its products more affordable for the masses, unveiling its cheapest Macintosh computer ever and a version of its iPod digital music player for under &#36;100.
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Apple Computer Inc. yesterday made its long-awaited move from hip pockets to living rooms. The company unveiled a service for selling full-length movies over the Internet, and a new device that will broadcast those movies from the user's computer to a standard television set.
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âWhat was arguably the best desktop computer on the market for the average consumer is slimmer, sleeker, and significantly faster,â says Mike Wendland (Detroit Free Press) of the new models of the iMac. And âperhaps best of all,â he notes, the iMac is less expensiveââby $200 to $300, depending on the model.â Wendland touts the new display:  âIts glossy glass finish means colors generally look brighter and bolder than with the matte finish of the previous models.â And he praises the new keyboard: âThe most revolutionary design associated with the new iMac is its super-slim aluminum keyboard.The keys are flat, not raised, much like on Appleâs MacBook notebooks, and the whole board is just a third of an inch thick. The keys are a tad bit wider than the old Apple keys, and very easy to type on.â
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Here's what's new with the Apple TV device that makes it much more useful.
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Apple today added a 1.8 GHz single processor Power Mac G5 desktop priced at just $1,499 to its revolutionary 64-bit Power Mac G5 line, making the entry price even more affordable.
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Our editor compares the prices of similarly configured Macs and PCs. What he finds out may surprise you.
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In their weekly technology column for ABC News, Jonathan Blum and Dan Evans indicate that âthe latest version of Appleâs iMac desktop definitely deserves to be one of our picks of the week. It is impressive from both a technical and design standpoint.â iMac, they say offers âa tasteful combo of black and gray aluminum that will make even the dullest cubicle or home office look cool.â Whatâs more, they believe that any consumer âlooking to get going in the home media network thingâthat is, storing and routing music and movies to TV screens around the home using a digital networkâshould consider the new iMac.â
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The line between consumer and pro in Apple inc.'s hardware lineup can be a blurry one, says columnist Seth Weintraub. But that can be good for companies that may be eying Mac hardware for their users.
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You think low-priced products are going to cut down on profits at Apple? Think again.
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&#147;It has been a good year for Apple,&#148; writes Wilson Rothman in naming the iMac G5 TIME Gadget of the Week. &#147;Since the beginning of 2004, I&#146;ve discussed GarageBand, AirPort Express and the latest iPod. If you go back 12 months, you can probably even throw in iTunes Music Store, the original G5 and the official release of iChat AV. This isn&#146;t favoritism, I&#146;m just impressed. Rather than spend money on its silly &#145;Switch&#146; ad campaign, the company has spent it inventing actual reasons for people to switch from Windows to Mac, not least of all personal style. The iMac G5 is super suave, but it&#146;s also a pretty good deal.&#148; [Sep 22]
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Early reactions show wide and varied purchasing interest in newly unveiled Mac Mini.  Photos: Mac Mini
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AN FRANCISCO  - Some of the first iPhone buyers were divided about the news that Apple is slashing its price by $200, barely two months after the cellphone was launched.
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The tech world is abuzz with reports that Apple is preparing to introduce an inexpensive personal computer, with a price tag below $600, at its trade show later this month.
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A new software upgrade to Apple TV turns the device into a substantially different product.