What&#39;s Your Take On Drug Advertising To Consumers?
106310
The US Food and Drug Administration is considering further regulatory measures, including withdrawal from the market, of Pfizer&#39;s arthritis treatment Celebrex.
672654
The prescription drug industry has grown enormously in the past few years, to the tune of an estimated $200 billion every year. Consumers and medical professionals have sharpened their criticism of the industry
344002
In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
603764
The pharmaceutical industry and Madison Avenue are increasingly concerned about their ability to continue to pitch prescription drugs at patients and doctors.
457614
One of the nation&#39;s leading cardiovascular medical researchers has issued a call for less aggressive direct-to-consumer advertising and better safety assurances of medications in a special article posted online today by JAMA because of its relevance to
158604
Like it or not, ads are coming to RSS. Sending information only to those who want it might be a way to keep subscribers from rioting. Commentary by Adam L. Penenberg.
238203
The publisher of Consumer Reports launched a free Web site Thursday to do for prescription drugs what it has already done for cars, refrigerators and other gadgets: rate them on safety, effectiveness and cost.
193419
The word "gaming" is making its way onto the whiteboards of advertising conference rooms on a regular basis these days. As a proponent of this industry's viability as a communication platform for brands, I think that's great progress. We've collectively woken up to the fact that pimple-faced teenagers are not the only ones playing games (for those of you not in the know, these guys aren't even the typical game consumers anymore, nor have they been for quite a few years now).
287525
The FDA has asked makers of Crestor to stop publishing an ad aimed at patients. The FDA sent a letter to Astra Zeneca on 21st December saying it was concerned that the ad may play down the risks associated with Crestor.
548886
Q: I have heard that copies of the Medicare-Approved Drug Discount Card is being mass-mailed to seniors. Can you tell who will likely receive such a card and why?
130395
Critics charge conflict of interest in a system where pharmaceutical giants fund the regulatory process. By Alexandra Marks | Staff writer of The Christian Science Monitor.
230028
One of the first researchers to link the popular prescription painkillers Vioxx and Celebrex to heart problems blamed aggressive advertising for escalating
71373
Washington -- The government should reassess its policy of allowing prescription drugs to be advertised directly to consumers, a prominent cardiologist urged Tuesday in the Journal of the American Medical Association.
231778
Some pharma industry players decide to integrate crowdsourcing into R&amp;D to help reduce the high costs of developing new medicines. Assignment Zero interviews Dr. Alpheus Bingham of Innocentive for insights into how it works.
748501
Consumer groups worry about the prospect of a TV channel advertising drugs in Europe but firms say there are no such plans.
359623
The U.S. Food and Drug  Administration needs to more closely regulate  direct-to-consumer advertising of prescription drugs, the  Government Accountability Office said on Thursday.
61895
Dr. Robert Jarvikâs appearance in television ads for Lipitor has helped rekindle a smoldering debate over aiming ads for prescription drugs directly at consumers.