Yahoo opens Panama ad system upgrade to newcomers
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Yahoo Inc.  said on  Monday it is opening up its new advertising system for testing  by newcomers and potential converts from rivals, marking  progress in its long-awaited upgrade.
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No! really? Yes! really! Yahoo! Europe is starting a staged upgrade of its sponsored search advertising platform - the project previously known as Panama.â¦
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Some new features may give Yahoo! shareholders reason to shout.
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Internet media company Yahoo Inc said  on Tuesday it is adding media-playing features, large file  transfers, new languages and other tools to its instant  messaging service.
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Yahoo Search Marketing Upgrade Information  It&#8217;s almost Q4 2006 and Yahoo Search Marketing has sent out a notice to its advertisers yesterday about the new &#8216;Panama&#8217; YSM platform, changes and its transition. Search Engine Journal reviewed the new Yahoo Search Marketing platform at Search Engine Strategies San Jose, and this new announcement lends to some [...]
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Yahoo Inc. (YHOO.O: Quote, Profile, Research) has agreed to extend its deal to place advertisements on Microsoft Corp.&#39;s (MSFT.
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Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner.
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Standards will make advertising easier, more cost-effective, say GSM and Vodafone CEOs. Also, Yahoo announces new ad deals.
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Yahoo says the acquisition of Rivals.com will expand the community offerings and open publishing capabilities of Yahoo Sports.
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Yahoo Inc. is making it easier  for Web surfers to find videos by upgrading its search system  to become more like saving favorite TV channels with a remote  control, the company said on Wednesday.
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Early returns on Yahoo's Project Panama -- the system designed to make the company's search ads more effective and profitable -- signal the No. 2 search engine has what it takes to bridge a gargantuan revenue gap with Google. Well, at least some of what it takes.
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Yahoo Inc. said on Tuesday it would  introduce later this week a faster, enhanced version of its  Internet services for U.S. mobile phone users, while expanding  into key markets in Asia, Canada and Europe.
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Yahoo Inc. said on Sunday it has  signed up top corporate advertisers to use its advertising  system to run brand ads on mobile phones in 18 countries,  marking a major diversification beyond computers.
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In a bid to improve its social networking offerings, Yahoo is adding new video and photo sharing tools to its instant messaging service.
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Yahoo is overhauling the way it sells advertising in the US in an effort to help the revive the business.
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In this release, new features include key enhancements that allow visitors to register on your site and provide basic profile information for display to other site visitors. By Dan Ragle. 1120
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(InfoWorld) - Yahoo is making APIs available for external developers so that they can build tools and applications for its new Panama search advertising platform. The APIs, available under the Yahoo Search Marketing Commercial API Program, are available to anyone but are designed primarily for Yahoo search advertisers, ad agencies, search marketing consultants, and commercial application developers, Yahoo said Monday. Yahoo wants these companies to develop complementary tools and applications that will enhance their use and their clients' use of Panama for tasks like designing, deploying, tracking, managing, and refining search marketing campaigns. Yahoo has high hopes that Panama will help boost revenue from search engine advertising, a market dominated by rival Google. Yahoo maintains that Panama significantly improves on its ability to match ads to search queries and is convinced that this improved targeting will increase the number of times users click on its search engine pay-per-click ads. While ad-serving enhancements are certainly important for Yahoo to improve its position against Google, Panama doesn't directly address the other big component of search wars: user popularity. Google still draws significantly more users to its search engines than Yahoo does, so Google's ads are seen by more people and as such are more likely to get clicked on. For example, in April, U.S. users ran almost half of all queries through Google's search engines, while Yahoo processed almost 27 percent, according to comScore Networks. In total numbers, this means that Google had 3.6 billion queries on its search engines and Yahoo had 2 billion. Thus, in addition to improving its ad system, Yahoo needs to cut that popularity gap if it wants to significantly raise its search ad revenue. Different levels of access to the Panama APIs exist, both free and fee-based. More details are on the program's Web site.