Video Game Makers Go Hollywood. Uh-Oh.
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Seeking to establish the medium as a mass market form of entertainment instead of a niche technology, the game industry has taken the playbook of the movie business.
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Video gamers, finally emerging  from the pixilated haze brought on by last year's bumper crop  of best-selling titles, are now turning their attention to  upcoming releases.
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Video games, often maligned as  having little or no redeeming value, are becoming a way for  firefighters, soldiers, currency traders and college  administrators to hone their skills.
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Video game maker needs to work on its brand management.
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Video gamers are getting younger and younger. And parents and the video game industry agree that the implications are likely to be enormous.
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Video game developer is moving in the right direction, despite an "unprofitable" image it needs to shake.
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The video game industry has a lot in common with the movie business, in that both industries bank heavily on special effects, big releases and even glamour.
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From McDonalds to Levis, video games are increasingly being used for product placement.
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The Rock Hero Effect: In short, video games are the new CD.
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Game designers are often called the rock stars of the digital world, but that&#39;s a load of hooey. Rock stars are pop gods and they transcend all bounds of genre to find success in the mainstream.
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Valve Software is experimenting with a model that could substantially transform the video game business.
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NEW YORK - In the event you&#39;ve been hiding in a cave for the past few years, here&#39;s a newsflash: Videogames are a huge business.
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Today's cutting-edge video games have the look and sound of movies; some even have blockbuster budgets. But even game developers concede that their creations usually lack the emotional impact of a great film or book. Bridging that gap will be a key topic at the Game Developers Conference this week in San Francisco, a five-day gathering that attracts the industry's talent pool.
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SANTA MONICA, Calif.  - The stars of the video  game industry came out in force on Tuesday night to honor their  peers for creative excellence -- taking a page from the  Hollywood playbook with red carpets, glittering gems and a live  nationwide broadcast.
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Some video-game veterans plan to announce the formation of a new publisher that they hope will act as the equivalent of an independent film company for small game developers.
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Electronic Arts is embarking on a project that entails trying to redefine video games for a new audience.
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Rival video game console makers and leading software designers are in California to show off what they hope will be this year&#39;s blockbuster titles in the multi-billion-dollar industry.