Key cable TV deal for Microsoft
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US pay TV firm Comcast is set to roll out set-top boxes featuring Microsoft software, in a crucial test for Microsoft's cable TV ambitions.
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Microsoft and entertainment broadcaster Viacom have agreed to a five-year deal to share content and partner on advertising initiatives, the companies announced Wednesday.It&#39;s the latest agreement between content and technology companies seeking to make money by mixing premium content with advertising on the Web. The two companies valued the deal at $500 million.Microsoft will have a nonexclusive license to use TV programs and other content from Viacom, which owns MTV Networks, Comedy Central, BET (Black Entertainment Television) and Paramount Pictures, among others. The content will appear on Microsoft&#39;s MSN Web site, as well as through its Internet-connected XBox 360 games system.Viacom will also use Microsoft&#39;s Atlas AdManager digital advertising technology for its U.S. Web sites. The technology came from&#160;Microsoft&#39;s $6 billion acquisition of aQuantive, which was completed in August. AdManager can serve graphical and video ads on Web sites and has ad reporting and management features.Microsoft will also have an exclusive right to sell some display advertising inventory on Viacom&#39;s sites, and both companies will share the revenue.Microsoft and Viacom previously worked together on MTV&#39;s&#160;Urge digital music store, which was closed&#160;in August after low interest.In March,&#160;Viacom filed a $1 billion suit against Google&#39;s YouTube&#160;video service for displaying clips the network owns that were posted by users without permission.&#160;
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REDMOND, Washington  - Microsoft Corp. MSFT.O  and cable television provider Comcast Corp. CMCSA.O said on  Monday that they would begin deploying set-top boxes powered by  Microsoft software starting next week.
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Two former network heads signed a deal to provide programs across all the companyâs television channels.
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Microsoft reached some new agreements to allow delivery of new movie and television content over the xBox Live Service and MSN online.
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In an online advertising and cable TV entertainment deal of sweeping proportions, Microsoft and Viacom will be teaming up with each other on both the Web as well as on Viacom's broadband network for at least five years.
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Microsoft and entertainment broadcaster Viacom have agreed to a five-year deal to share content and partner on advertising initiatives.
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Two deals to be announced Tuesday are indicative of the ways TV is headed in new directions to meet the new needs of marketers.
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TELEVISION has been something of a great white whale for the Microsoft Corporation. The company has tried to sell WebTV and build software for TV&#39;s and cable boxes.
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Two of the nation's cable giants yesterday paid $82 million for software technology that should boost their interactive TV offerings, allowing customers to theoretically use their remotes to check sports scores, vote on a town meeting initiative, or analyze their stock portfolios.
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SBC is teaming up with Microsoft to provide consumers with a new way to view television -- a move that puts it in direct competition with the cable TV industry.
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Viacom Inc said on Wednesday it has selected Microsoft Corp. as its Internet advertising partner in a five-year agreement initially valued at an estimated $500 million that involves online games, shows and movies.
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Microsoft&#39;s MSN TV division has revealed details of its &quot;MSN TV 2 Internet &amp; Media Player,&quot; the broadband-oriented successor to its earlier modem-interfaced WebTV Internet receiver.
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In 10-year deal, companies to provide IP television services like video on demand, DV recording. NEW YORK  - SBC Communications said Wednesday that it reached a 10-year, $400 million deal with Microsoft
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SBC Communications plans to announce that it will pay $400 million to Microsoft for software used to deliver TV programming over high-speed data lines.
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Microsoft has turned to a Swiss telecommunication operator for the first commercial trial of its system that delivers television signals to consumers over a broadband telecommunications network, it announced this week.
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Upcoming DVR will offer CableCard and HDTV support.