Promoting a Thirst for Sprite in Teenage Cellphone Users
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Coca-Cola is hoping its new mobile site for social networking, Sprite Yard, will become the MySpace of the cellphone world.
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Coca-Cola Co. is creating a virtual  teenager hangout like MySpace and Facebook, only on cell  phones, to lure more youngsters to its sodas and flavored  drinks, starting in the United States and China.
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I want ice cream! And pickles! And communications equipment! Companies like Marlboro and Coke-Cola have known for years that placing their products into films translates into big sales bucks. The latest such product placement is a hamburger phone, which features in new teens-up-the-duff movie Juno.â¦
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Digital technology changes from workhorse to entertainer.
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A leading cellphone maker is taking advantage of the increasing interest in mobile marketing by offering music fans ages 18 and up a chance to play critic.
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Suited executive by day, raving hipster by night? You might need one of these to facilitate the charade. From Crave, CNET's new gadgets blog.
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Personal bio sensor connects to game on a mobile phone that is won by relaxing.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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Teenagers are fiends for sending text messages from their phones. Virgin Mobile wants them to feast on other services as well.
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According to Jonny Evans (Macworld), âiPhones are the most popular mobiles on the Christmas wish lists of 13 to 25-year-olds in the US.â As he explains, âthe statistics drawn from the survey of 1,175 Gen-Y consumers are a âbellwether for up-and-coming consumer trends,â said Murtaza Hussain, chief executive officer at Peanut Labs.â
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When marketing Snapple Green Teas last fall, Cadbury Schweppes crafted a media plan that emphasized how they help lower cholesterol and fight cancer. Because of the new drink's healthy bent, the company geared ads toward young, athletic consumers. Yet after tracking ad clicks during a six-week Web push, an unexpected new audience emerged: electronics shoppers.
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Many people are just getting used to snapping pictures, listening to music, watching videos, sending text messages and getting e-mails over their cell phones. It turns out the phones can handle much more.
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AT&amp;T Wireless&#39; messaging device and service was unveiled, targeting teens and young adults who are heavy users of instant messaging (IM).
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It used to be the last word in youth culture. Can a virtual world of 3-D avatars help the network get its groove back? By Mark Wallace from Wired magazine.
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Teenagers tend to like instant messaging, TV watching, net surfing, music listening, and shopping, so an Austin, Texas, company has decided to package digital features coveted by teenagers in a PC targeted specifically at teenaged ...
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Ads marketing sweet alcoholic drinks have lured alarming numbers teen drinkers especially girls, reported the American Medical Association (AMA) on Thursday.
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STOCKHOLM, Sweden - A Swedish study suggests that people who use a cell phone for at least 10 years might increase their risk of developing a rare benign tumor along a nerve on the side of the head where they hold the phone.    In an interview Thursday with The Associated Press, one of the researchers behind the preliminary study, Anders Ahlbom, said the results were surprising and more research is needed...