Google defends data policy after warning
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Google will tell Brussels it needs to  hold on to users&#39; search data for up to two years for security  and commercial reasons after being warned it could be violating  European privacy laws by doing so.
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A proposal before the German government to require ISPs and e-mail service providers to collect and retain a significant amount of customer data has drawn Google's ire. The company says it may shut down the German version of its Gmail service if the law goes through.
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(InfoWorld) - European data protection officials are expanding their examination of the impact search engines have on privacy, afterÂ initially targeting Google Inc. last month, European Data Protection Supervisor Peter Hustinx said in an interview late Wednesday. A panel of European data protection officials called the Article 29 Working Group decided Wednesday to request information from Google's rivals amid concerns that search engines are holding onto information about the people who use them for too long, Hustinx said. Hustinx, a senior member of the working group, declined to name the companies. However, they are believed to include Yahoo Inc., Lycos Inc. and Microsoft Corp.'s Windows Live.com. The working group will make a general assessment of the state of European citizens' privacy in relation to search engines at its meeting in October or December, he said. "We will issue a generic paper from which national data protection authorities can address players in their jurisdictions," Hustinx said Google does present specific problems, he added, because so many of its services pose a possible threat to privacy. He mentioned Google Earth and Gmail, Google's Web-based e-mail service. Compiling information about people from the various different Web services could compound the threat to privacy, he said. Google has already replied to the letter it received from the working group last month. "The use of the Internet the way Google is doing it could introduce tremendous privacy problems. We will study the company's response to our letter very carefully," Hustinx said. "If the picture they give is not accurate or not justified we might find ourselves on a collision course," he said, but he added, "That's not my sense at the moment." In Google's response , the company offered to shorten the time it keeps Web searches to 18 months from two years. The company also promised to look at shortening the lifespan of cookies it deposits on computers. Google presently stores cookies, including ones that remember what language a person speaks, for 30 years. Google's cooperation impressed Hustinx until now. "I welcome a big company that is investing in privacy. This isn't just window dressing," he said, echoing comments he made at a data protection conference last month in Amsterdam. Broadening its examination beyond Google is an obvious next step, according to Danny Sullivan, who writes for searchengineland.com. He compared the cookie policies of Google, Windows Live and Yahoo and found that Yahoo stores the data for as long as Google while Windows Live stores the information for 14 years. However, Windows Live deposited far more cookies on computers than Google and Yahoo. Using a clean version of Windows Internet Explorer 7, Sullivan set it to reveal all cookies. Windows Live left 14 cookies as soon as he did a search; Yahoo left six, while Google left just two. "Both Google and Yahoo have 30-year cookies. So where's the letter for Yahoo from the Working Group? And isn't 14 years from Microsoft excessive?" Sullivan wrote. Yahoo and Microsoft both say they take privacy very seriously. "Microsoft has a long-term commitment to providing customers with control over the collection, use and disclosure of their personal information. While we have not received formal communication from the Article 29 Working Party, we recognize that online search is creating legitimate concerns about privacy and are actively engaged with data protection authorities around the world to ensure that our practices meet the highest standards when it comes to protecting privacy," Microsoft said in a statement. "Our users' trust is one of Yahoo's most valuable assets. That's why maintaining that trust and protecting our users' privacy is paramount to us. Our data retention practices vary according to the diverse nature of our services," Yahoo said. Â
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Google has responded to a U.S. congressman&#39;s series of questions about its privacy practices, with the company defending its use of consumer data.Representative Joe Barton, a Texas Republican, sent a letter to Google Chairman and CEO Eric Schmidt Dec. 12, after privacy groups raised questions about the implications of Google&#39;s US$3.1 billion acquisition of online ad server DoubleClick.During an earlier meeting with Schmidt, Barton had &quot;voiced concern regarding the potential consumer protection and privacy implications of the merger,&quot; Barton said in his letter. &quot;I believe Google&#39;s participation in our research into and consideration of the consumer protection implications of a merger of any online search engine and any behavioral or targeted advertising firms is vital to crafting sound national policy.&quot;In response to Barton&#39;s questions about the privacy implications of the merger, Google repeated its calls for Congress to pass a national privacy law that would create a &quot;uniform framework for privacy.&quot;&quot;Concerns about online privacy cannot be solved by one company alone,&quot; said the Google letter, by Alan Davidson, the company&#39;s head of U.S. public policy. &quot;Moreover, both technologies and best practices for protecting privacy are changing rapidly. We therefore encourage you and your staff to ask these questions of other providers of online services.&quot;Barton, ranking minority member of the House Energy and Commerce Committee, had asked Google to respond to his letter before Dec. 18, about when the U.S. Federal Trade Commission was expected to complete its examination of the antitrust implications of the merger. Google&#39;s response was dated Friday, one day after the FTC announced it would not block the DoubleClick acquisition. Google hosted Barton&#39;s staff at its headquarters Wednesday and Thursday, however.The FTC approval is the last U.S. hurdle for the merger; the European Union is still reviewing it.Barton&#39;s letter asked several questions about Google&#39;s privacy practices, including how long Google retains search queries, e-mail drafted on Google&#39;s Gmail service and Web histories. Barton also asked why Google needed to retain data.The IP (Internet Protocol) addresses associated with search queries will be partially deleted after 18 months, as Google previously has announced, the letter said. In other services, such as Gmail and Google Web History, the privacy preferences are customized by individual users, the letter said.Google retains data about searches as a way to improve its search algorithms and to improve services such as the spell checking feature on Google search, the letter said. The company also uses the data to fight click fraud and other malicious efforts, the letter said.Barton also asked if Google plans to merge its consumer data with DoubleClick&#39;s after the merger. He asked what was the benefit of the merger if Google did not plan to merge data.&quot;We are new to the third-party display ad serving business, so we have not yet decided whether or how we would merge DoubleClick and Google data,&quot; Davidson&#39;s letter said.The merger would create &quot;numerous efficiencies&quot; not related to DoubleClick&#39;s data, Davidson added. &quot;Acquiring DoubleClick&#39;s expertise in display ad serving will assist Google in its efforts to design an integrated interface for advertisers to manage their texts and display advertising campaigns,&quot; the letter said. &quot;In addition, the acquisition will allow Google to provide advertisers with better metrics for the display ads the place in our advertising network.&quot;
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GOOGLE has agreed to scale back how long it keeps personal search data accumulated from its web users in order to appease a European Union watchdog.
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(InfoWorld) - Google Inc. will make the data it stores about end users anonymous in its server logs after 18 months, part of an effort to deflate concerns about privacy raised last month by a European Union working group. In a letter sent to the group on Monday, Google also said it is looking at ways to redesign its Web cookies and reduce the length of time they are stored on users' PCs. Cookies are small files that uniquely identify a Web browser and are widely used to track surfing behavior and store user preferences. The letter, from Google's global privacy counsel, Peter Fleischer, was in response to a letter sent last month by the E.U.'s Article 29 Data Protection Working Party, which outlined its concerns about Google's service. Among them, it questioned why the company needed to retain its server logs for 18 to 24 months, saying the practice does not appear to meet Europe's data protection rules. The server logs, which include search histories, can be linked to individual users and therefore constitute personal data, the group said. Fleischer responded by saying that Google would make data anonymous in its server logs after 18 months, the low end of its previous commitment. "We ... firmly reject any suggestions that we could meet our legitimate interests in security, innovation and anti-fraud efforts with any retention periods shorter than 18 months," Fleischer wrote. The company said it needs the log data to improve its search algorithms, fight click fraud and spam, comply with data retention laws, and meet "valid legal orders from law enforcement as they investigate and prosecute serious crimes like child exploitation." It noted that the E.U.'s own Data Retention Directive will require companies to retain such data for 6 to 18 months when new laws go into effect by 2009. Since few countries have passed their retention laws yet, "we have no choice but to be prepared to retain log data for up to 24 months," Fleischer wrote. The working group had also complained about the length of time Google stores cookies on users' PCs. Google said that it is exploring ways to redesign its cookies to improve privacy and that it would make an announcement "in the coming months." One observer, while acknowledging privacy concerns about Google, was critical of the working group for singling out one company. "These concerns would have been equally applicable to Yahoo or Microsoft or many other companies on the Internet," said Danny Sullivan, editor-in-chief of the Web site Search Engine Land, who wrote a detailed analysis of Google's response. Microsoft and Yahoo have not specified how long they store their log files, he said, and they may retain them for longer than Google. He also said the group showed "technical ignorance" by focussing on server logs. Like other search engines, Google collects information about users each time they register for a service such as Gmail or Adwords. These "user databases" contain more personal information than server logs can gather, and they are often retained until a user closes the account or actively deletes the information, he said. The working group in its letter last month cited Google's "market position and ever-growing dominance." It also thanked the company for its "ongoing engagement with the data protection community," especially in contrast with "a lack of engagement by some of the other leading players" in the search industry. The group is expected to discuss Google's response at a meeting later this month. Â
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Web search leader Google Inc.'s   commitment to consumer privacy came under fire from  Privacy International, a British activist group that has  previously singled out Google for criticism.
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The company's slogan may be "Don't be Evil", but Internet giant Google has been hit twice in as many weeks with allegations it doesn't respect users' privacy.
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Google yesterday urged a federal court to extend its supervision of Microsoft to ensure that it complies with a 2002 antitrust consent decree, arguing that Microsoft has not done enough to make sure its new desktop search product leaves room for competitors.
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What? Protecting personal data, Beijing style? Google is recommending that global privacy regulators take a leaf out of Asia's book when they are drawing up the rules.â¦
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Internet giant Google was accused Monday of misleading web users and misidentifying sponsored links in a court case brought by Australia&#39;s consumer watchdog.
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The head of a leading security software vendor denounced the use of data files commonly used by Google Inc. and other Web sites to track user activity, saying such sites should seek permission ahead of time.
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Google, a frequent target of privacy advocates, yesterday called for new international standards on the collection and use of consumer data.
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Faced with concerns by European online privacy advocates, Google is promising to obscure information about people&#39;s Internet searches after only 18 months.
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Although Google Inc. says privacy issues are behind its plan to shorten the life span of cookies placed on a user's computer, the move is being dismissed largely as hype.
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The European Union's data watchdog  will take months to decide whether Google  may be  violating European privacy laws, a spokeswoman for the group  said on Thursday.
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Google Inc. is scaling back how  long it keeps personally identifiable data accumulated from its  Web users, seeking to mollify a European Union watchdog that  has questioned its privacy policies.