Cute Beats Crude in 2005 Super Bowl Ads
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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From Petty's halftime show to the tunes featured in ads, online marketing accompanied the TV exposure to varying success.
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Advertisers at this year's Super Bowl hark back to the familiar in new commercials for TV's biggest event, dusting off celebrities from decades ago and putting childhood icons into the spotlight.
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An assessment of some of the high and low points among this yearâs Super Bowl ads.
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One year   after a flash of Jackson's flesh at the Super Bowl halftime show   prompted the TV nation to do a collective spit take, Sunday's media   extravaganza, from pregame shows to in-game commercials, has been   sanitized for your protection.
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NEW YORK  - After the fiasco that was  this year's Super Bowl halftime show featuring Janet Jackson  and a wardrobe malfunction, the NFL has hired Don Mischer  Prods. to put together its 12-minute show for the 2005 event.
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NEW YORK It launched at the Super Bowl, ad land&#39;s most visible platform, and was heralded by some as the future of advertising in the digital era. But Bud.tv, just five months after the fanfare, has fallen flat. Last week, Anheuser-Busch executives said they would overhaul the project.
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How an ad for lemon-lime pop bears a jarring similarity to the news--and keeps on running
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The Coors Brewing Company is offering consumers a chance to win tickets for the 2008 or 2009 Super Bowl by submitting video clips to its Web sites.
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A racy ad for a vendor of Web site names was pulled at the last minute from a second showing during the Super Bowl telecast on Sunday after NFL executives objected that the spot made light of Janet Jackson's "wardrobe malfunction" incident in last year's halftime show.
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SCOTTSDALE, Ariz., Feb. 6  /PRNewswire/ -- GoDaddy.com(R) won the Super Bowl(R) for advertisers -- defying critics and converting its big game ads into bottom-line business.
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The HD DVD camp purchased a $2.7 million ad for week's Super Bowl that will try to convince viewers that the high-definition format war is still far from over.
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(305 sec.) Why Super Bowl commercials still offer good return on investment.
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The company wants to charge more money for ad time during the Super Bowl.
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Anheuser-Busch Cos. Inc. will be the exclusive alcohol sponsor for the Super Bowl through 2012, and the world&#039;s largest brewer is adding other sports to its long list of sponsorships.
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An animated ad for Apple's iPod made by a schoolteacher is thrilling buzz marketers. Forget word-of-mouth -- the future of advertising is in professional-looking ads that go viral. By Leander Kahney.
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A dispute between the country's two biggest beer brewers has a brand-new battlefield - the Super Bowl. Late last week, with football fans by the millions gearing up for the big game, Fox Broadcasting decided not to put on the air a Miller Brewing Company ad that poked fun at Anheuser-Busch's plans for a new light beer.