Video games muscle in on movies
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Traces of the word &quot;video&quot; linger beneath a new sign that just went up on a suburban Blockbuster store here. In its place hangs
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What do women want? Apparently, the answer is video games about beauty treatments.
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The video game industry has become a force to be reckoned with in the entertainment business. Now it wants a share of the advertising pie.
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A combination of video gaming and memory technology could transform the industry.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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The Rock Hero Effect: In short, video games are the new CD.
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As games steal eyeballs from movies and television, they are becoming dotted with product placements.
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Video games are so popular that even books about them are selling well. Hint-filled strategy guides now can sell more than 1 million copies, and long-awaited games are being given the kind of "making of" treatment typically bestowed on blockbuster movies.
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If the video game industry is beginning to rake in revenue that rivals the movie industry, it's also beginning to accumulate Hollywood-like headaches.
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Why does it often seem that men enjoy playing video games more than women? Perhaps because they do.
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The slashing riffs of Metallica, the solos of Deep Purple, the rage of the Sex Pistols: an increasing crop of video games are inviting players to live out their dreams of being a rock star.
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Video games, often maligned as  having little or no redeeming value, are becoming a way for  firefighters, soldiers, currency traders and college  administrators to hone their skills.
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Video games with online components or multiplayer capability bring in much more revenue than stand-alone games.
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Think a job in the  video game business will involve shooting monsters and taking  on virtual missions all day, every day? Think again.
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The anticipated release of Halo 2 is the latest and perhaps the best indication of how the blockbuster mentality of Hollywood has pervaded the videogame industry.
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Can the latest high-powered consoles offer more than videogames? You bet.
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LOS ANGELES - Filmmaker Zack Snyder likes the idea of making a video game and a movie that are "organically linked."