FTC Moves to Unmask Word-of-Mouth Marketing
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The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.
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WASHINGTON, Feb. 16  /PRNewswire-USNewswire/ -- The Pure Salmon Campaign learned today that the Federal Trade Commission (FTC) initiated a formal law enforcement investigation against Salmon of the Americas, Inc.
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Online, an army of consumers is spreading advertisersÂ messages well beyond Manhattan.
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A growing practice known as domain name "tasting," a form of cyber squatting, ties up millions of domain names at a time, keeping them out of the reach of legit buyers. By the Associated Press.
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Marketers are finding that specialty Web sites that almost disguise their sponsors can sometimes be more effective than outright product placements.
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The Federal Trade Committee has filed a complaint in federal court asking that two Internet advertising and software firms be shut down. The FTC made the filing last Thursday and will hold a press conference on the matter tomorrow.
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Nearly lost in the news about the&#160;U.S. Federal Trade Commission&#39;s (FTC) approval on Thursday of Google&#39;s acquisition of DoubleClick&#160;was another action by the agency: The publication of a proposed set of privacy principles governing online behavioral advertising.
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FTC charges that Petco Web site left customer data exposed.
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The U.S. Federal Trade Commission (FTC) has reached a settlement with pet food retailer Petco Animal Supplies of charges that the company's Web site violated federal law by making deceptive security claims.
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Top marketers are going digital to  track the delivery of commercials into U.S. homes with a system  some advocates say will revolutionize advertising the way  product codes changed the selling of sliced bread.
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New service helps companies thwart online scams.
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CommissionSoup, the online affiliate marketing group, is continuing their commitment to personal attention to their clients with some major re-positioning within the company as part of an overall effort to re-brand themselves with a new online marketing message.
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The Federal Trade Commission said it warned more than 200 companies about âpotentially deceptiveâ mortgage advertisements.
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Google deal prompts Federal Trade Commission to recently propose a set of privacy principles for online behavioral advertising.
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But not without dissent The FTC has voted to approve Google's of web advertising powerhouse DoubleClick, after an eight month investigation - but not without a dissenting voice.â¦
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(InfoWorld) - Two consumer protection groups are asking the U.S. Federal Trade Commission (FTC) to investigate FastMP3Search.com.ar, a Web site that distributes software that can be used to search for digital music on the Web. The FastMP3Search plugin disables the Windows Firewall, installs adware and Trojan horse programs, and generally hobbles the user's PC, said John Palfrey, the Harvard Law School professor who is StopBadware.org's co-director. The software is also virtually impossible to remove once installed, he added. StopBadware.org and the Center for Democracy and Technology plan to file a formal complaint with the FTC on Thursday. "We are asking the FTC to take a close look at an application that we consider to be the worst of the bad applications that we've seen over the course of the last year," Palfrey said. Representatives from FastMP3Search.com.ar could not be reached immediately for comment. The Web site is registered to a company called Direct S.A., based in Buenos Aires, according to the Network Information Center Argentina domain name database. StopBadware.org was also unable to reach representatives from the company before filing its complaint Palfrey said. The company's Web site tells users that the software will provide a fast way to search the Internet for downloadable music files, "in exchange for your agreement to also install our plugin software, which may occasionally display ads on your computer." Although the FTC has sought court orders to shut down Web sites in the past, the fact that FastMP3Search.com.ar appears to be based in Argentina complicates matters, Palfrey admitted. Still the FTC has worked on international efforts to fight spam and online fraud. "When an application is hosted outside of the U.S., but is plainly affecting U.S. consumers, they can coordinate with other governments," Palfrey said. "We would hope that they would start an investigation of this application." FTC representatives could not be reached immediately for comment. Formed earlier this year with funding from Google Inc. Lenovo Group Ltd., and Sun Microsystems Inc., StopBadware.org has issued reports on dozens of software products that engage in questionable or downright malicious behavior. It has exposed problems in everything from Kazaa to the Jessica Simpson Screensaver, to AOL LLC's free client.
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Online, an army of consumers is spreading advertisersÂ messages well beyond the Manhattan crossroads.