NBC switches up ad sales, calendar
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NBC Universal said Tuesday that it will shake up its ad sales and take a year-round approach to the television season, which has traditionally been tucked into nine months.
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NBC will start offering limited free downloads of shows such as "Heroes" and "The Office" as part of its bid to expand the digital distribution of its programs and compete with Apple Inc.'s iTunes Store, the network announced Wednesday.
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Jeff Zucker, newly installed as the chief executive of NBC Universal, announced a series of executive promotions.
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NBC is going for another  reshuffling of its Wednesday and Sunday schedules, creating an  all-drama lineup on Wednesdays and all-reality lineup on  Sundays.
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NBC has announced that its NBC Direct downloadable TV platform currently in beta will utilize the YuMe network for its advertising.
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After a decade of promoting its programs on a giant Times Square sign, NBC Universal is moving to a bigger sign a block away.
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A sponsorship deal with NBC and Philips Electronics will allow viewers to see more news and fewer commercials during the ÂNBC Nightly News With Brian Williams.Â
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NBC and marketing company Group M completed the first major TV advertising agreement based on how many viewers watch commercials, rather than the actual programs.
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NBC has set a new  premiere date and a new time slot for "Quarterlife."
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LOS ANGELES  - NBC's Wednesday comedies   are on the move again.
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NBC will start offering limited free downloads of shows such as Heroes and The Office as part of its bid to expand the digital distribution of its programs
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Media conglomerate NBC Universal aims   to more than double revenue from its digital businesses to   about $1 billion by 2009 from an estimated $400 million this   year, a source familiar with its plans said on Monday.
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This month, TV networks are pulling out all the stops to attract audiences. The larger the audiences, the more they can charge advertisers. So, it may be harder than usual to keep up with your favorite shows. Unless you go to the networks' Web sites.
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NBC, off to a rocky post-"Friends"  start in the ratings this fall, is counting on a rebound with  supernatural dramas, quirky comedies and a supermodel reality  show, its executives said on Wednesday.
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One week into its coverage of the  Athens Olympics, television network NBC has mounted a comeback  in viewership worthy of U.S. gold-medal gymnasts, reversing an  early slump to post ratings well ahead of four years ago.
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NBC is in trouble -- can new management save the day?
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New interactive ad format would give advertisers new ways to reach users online.