Ad Campaign Set to Entice Adventurous Vacationers
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By Mike Gorrell, The Salt Lake Tribune  Dec. 15--State tourism officials will launch a $3.9 million advertising  campaign in early February to promote Utah as a spring and summer vacation  destination.   The bulk of the money -- almost $3 million -- will be spent on television  ads.
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Online travel agencies, eager to  expand their reach in an increasingly electronic world, have  set their sights on international markets where travelers are  not yet accustomed to booking trips online.
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Travel: Competition Send your suggestions, and you could win a luxury break.
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Walt Disney Co. DIS.N is launching a  new global advertising campaign this week for its theme parks  around the world, the Wall Street Journal reported on  Wednesday.
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More group travelers â including people planning family reunions â are using the Web to arrange their plans.
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For many travelers, booking a vacation online is like going on a virtual scavenger hunt. They pick up a hotel at one site, search two others for a good airfare, and then turn to two more to compare rental car costs.
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By Bill Estep, The Lexington Herald-Leader, Ky.  May 27--BURNSIDE -- The people who promote tourism on Lake Cumberland might want to put Ron Kirn in a commercial.
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Pedestrians in major cities are familiar by now with Discovery Communications' oversize outdoor ad presence. It frequently uses phone kiosks and other so-called "street furniture" to help brand its TV networks with still shots of dinosaurs, exotic locales or the latest high-tech weaponry and other fare from its stable of original programming.
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As the weak dollar makes shopping sprees in America a bargain for international visitors, individual cities and states are stepping up their global promotional efforts.
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A growing number of people are taking âvirtuous vacationsâ where they spend time working for nonprofit groups.
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Disney wants to promote its parks through a fresh global campaign that also highlights Disneyland's 50th anniversary.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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Both campaigns have plans for a barrage of visits and television ads in key battlegrounds over the next 10 days.
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Pursuits, a glossy monthly magazine about the lifestyles of the rich, will be released next year in hopes of drawing more ads for expensive consumer goods.
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eBay launches a new marketing campaign that hits close to home.
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Tourists are flocking to British locations made famous as backdrops in films and TV shows.
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Mike Moritz of Sequoia Capital and some other prominent venture capitalists are making a big bet on Kayak, the travel search engine, to challenge Expedia and the other online travel agencies.