Cola Wars Lead U.S. Television Product Placements
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The rivalry between Coca-Cola Co. and PepsiCo led product mentions on U.S. television, while reality shows were a favored venue for such plugs, a top tracking firm said on Thursday.
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Two huge consumer brands were busy cloning themselves last week. Procter &amp; Gamble Co. was rolling out a cold water version of its blockbuster Tide laundry detergent. Coca-Cola Co. , meanwhile, unveiled plans to start selling a seventh version of Diet Coke, this time sweetened with Splenda instead of aspartame.
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Procter &amp; Gamble Co. this week filed a patent-infringement lawsuit against Coca-Cola Co. that claims the beverage company infringed on three P&amp;G patents.
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A scene in Allstateâs 60-second commercial at the conclusion of âFriday Night Lights.â (Leo Burnett USA) It is common knowledge on Madison Avenue that branded entertainment is becoming increasingly popular on television as marketers â worried about how easy it is for viewers to avoid commercials -Â­ arrange for their products to be woven into the [...].
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Children in the United States are bombarded with television ads for foods that are high in fat, sugar and salt, a study published Tuesday showed.
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Cadbury Schweppes unveils a fruity new drink to compete in the low-carb cola wars.
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Adolph Coors Co. has pulled television advertisements touting its low-carb beer, Aspen Edge, after Anheuser-Busch, maker of the leading low-carb beer, Michelob Ultra, claimed the ads were misleading and made
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Coca-Cola and Pepsi are the latest in a trend toward clearer nutrition labeling.
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Through the magic of "product placement," consumer-product companies have become adept at using movies to boost the recognition of their brands. But when it comes to how movies and television portray business generally, the corporate community has been a miserable failure. Invariably, business...
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It was the &#39;&#39;product placement to end all product placements,&#39;&#39; the Washington Post declared. It epitomized &#39;&#39;a marketing era that morphs advertising, public relations, event marketing and product placement
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The coming video game Need for Speed Carbon will feature advertisements that change over time.
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The world's best-known branded products, names that have powered the global economy for the past half-century including Coca-Cola, Colgate and Knorr, are facing fierce competition in Europe from anonymous cheaper rivals.
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Snipes â promotional ads for TV programs that share the screen with other programs â are just the latest effort by network executives to cram promotions onto television screens.
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Coca-Cola, Ford and AT&T  are back again as the three main sponsors of "American Idol,"  which returned to the airwaves on Tuesday.
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NEW YORK  - In a rare feat for film tie-in partners, Will Ferrell is starring in commercials for Old Spice and Bud Light as part of the advertisers' promotional deals for Ferrell's upcoming basketball comedy "Semi-Pro."
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I want ice cream! And pickles! And communications equipment! Companies like Marlboro and Coke have known for years that placing their products into films translates into big sales bucks. The latest such product placement is a hamburger phone, which features in new teens-up-the-duff movie Juno.â¦