NBC, Olympics Unstoppable Sunday
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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NBC Universal's most recent  acquisition isn't wasting time getting into the swing of things  with the company's Olympics coverage.
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NEW YORK   NBC took ratings gold, attracting big prime-time audiences for its first three nights of Olympics coverage. Sunday&#39;s 4 1/2-hour broadcast was last week&#39;s most-watched show, winning NBC a huge audience of 25.8 million ...
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NBC Universal, riding high on a  Summer Olympics that appears on track to set a record for  viewership, will beat early forecasts and turn a profit of $60  million to $70 million for its coverage of the Games from  Athens, an NBC executive said on Thursday.
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Those who watched NBC's coverage of the Athens Games -- and that's 200 million viewers, representing 85 percent of US households -- have their personal &quot;Olympic Moments.&quot;
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Helped by the last "Heroes"  for a while and a strong New Orleans Saints-Dallas Cowboys  matchup on "Sunday Night Football," ratings laggard NBC pulled  out a win in the key adults 18-49 demographic last week, while  CBS took a 12th consecutive week in viewership.
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The Olympic games engages virtually everyone on the planet. The past two weeks have shown they are thrilling, intoxicating and enriching - and, of course, unpredictable.
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HDTV sports fans are disappointed that there's a limited menu of Olympic sports that can be seen on high definition and that many of these events are shown 24 hours or later than they are on NBC.
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LOS ANGELES  - CBS' summer reality  entries "Big Brother 5" and "The Amazing Race" held up well in  primetime Tuesday against the summer Olympics competition on  NBC.
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For Americans, it&#39;s just as well that the Olympics came to a conclusion Sunday. Over the weekend, the ends of America&#39;s almost
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Olympic laurels. NBC swept the Nielsen ratings medals, with its first three nights of coverage in Athens taking the top three prime-time spots last week (Aug. 9-15) in viewers and advertiser-coveted young adults. The surge ...
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The NBC television network is showing the equivalent of five Olympics in its blanket coverage of the Athens games, offering some 1,210 hours of footage to keep sports fans glued to their sets.
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Description: NPR&#39;s Robert Siegel and Wall Street Journal sports writer Stefan Fatsis, reporting from Athens, talk about some of the highlights of this week&#39;s Olympic Games events.
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NEW YORK  - NBC's primetime Olympics  coverage trounced the competition Sunday night, taking each  time period and the adults 18-49 demo.
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The closest points finish in history registered in the ratings, amounting to an unexpected bonus for NBC. Contract talks are expected to start late next year.
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Boston sports fans have a track record. Predictably, we watch the Red Sox, Patriots, and big events. So it gets interesting when they go head to head, as they did Friday night. A look at the ratings confirms that the Olympics qualify as an extremely big event.
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During the 1,210 hours of Olympics coverage across the NBC Universal networks, audiences were exposed to 13,000 to 14,000 commercials.