An Introduction to SEO Best Practices
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Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.
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There are certain tools that every SEO should have in their toolbox. Here's one of the best, borrowed from the developer's toolbox.
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Tips for improving the efficiency of job searches on the Web.
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Search engine optimization vendors and other companies can help corporations and individuals monitor and manage their online reputations. But are they crossing ethical boundaries by tinkering with Web search results?
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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When it comes to the best URL structures and formats, the most common question I get is in regards to the best way to reference directory index pages in links.  Everyone asks, which is better&#8230; A. http://www.mysite.com/locations/ B. http://www.mysite.com/locations C. http://www.mysite.com/locations/index.html The answer is: &#8220;Just be consistent,&#8221; says Google&#8217;s Adam Lasnik in his post about how to avoid duplicate [...]
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How the right tools can create a solid search strategy.
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On the Zend Developer Zone today, Cal Evans has posted a review of one of Wrox Press' latest PHP-related offerings, "Professional Search Engine Optimization with PHP" (by Jamie Sirovich and Cristian Darie).   I'd like to say that this book has changed my way of thinking about SEO Professionals, but it hasn't. It has, however, given me enough information so that I can make my own projects more SE friendly and allow me to help my friends do the same.   Cal talks about the contents of the book, including his favorite chapter (chapter 2) that gives a quick-hit primer to the world of search engine optimization. The rest of the book is divided up into specialization topics inside of SEO like "SE Friendly URLs", "Duplicate Content" and "Link Bait". Plus, check out what Cal has to say about one of the Appendixes...
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Once you've chosen your business and purchased a domain name the next step is to find useful and relevant keywords. This article gives you ten useful tips on how to optimize your Web pages. By Brandon Leibowitz. 1228
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Large dynamic Web sites can be a big SEO headache. Tackle these problems, and you're likely to have little to worry about.
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As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO.
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What is Search Engine Optimization?   It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites. Search engines are very useful in helping people find the relevant information they seek on the Internet. The major search engines develop and ...
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Mike Wallner has thrown together some stats for the latest edition of the pecl/http package to test its response performance.   The results surprised me, because it clearly shows that the performance drop for starting the PHP engine and doing the neccessary negotiation to provide caching is not that bad.   There's a chart of the results as well as a full PDF with all of the stats the graph maps out. He includes the legend to make the graph easier to understand.
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Lukas Smith has posted his review of a book from Packt Publishing - "PHP Web 2.0 Mashup Projects: Practical PHP Mashups with Google Maps, Flickr, Amazon, YouTube, MSN Search, Yahoo!"   Duane from Pakt asked me if I would be interested in reviewing a few books for them in my blog. I picked "Mashup Projects" from the list of just released books, since I am interesting in the topic and I am actually going to give a presentation at the internal "PHP Day" we are doing at Optaros in November.   He points out the good (good writing style, well-chosen examples) and the bad (a log list of errors and oversights in the code). He also talks about the contents of the book - the different examples and the final more major project. Overall though, he sees it as a good book, one that would be a good introduction to mashups for PHP developers (if you look past the formatting issues).
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Still trying to figure out which of the 73 sessions to attend at next week's Search Engine Strategies conference? Let Greg Jarboe guide you with his optimized schedule for paid- and organic-focused search marketers.
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The search engine sometimes plays "tricks" with its secret page-ranking algorithm.
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Putting together an SEO campaign and thinking that cloaking, link farming or regurgitating content will get your site high rankings? Think again. Chances are, your site will get banned or ommitted from the top search engines; meaning Google, Yahoo, Ask.com and Live.com, by using these techniques. Black Hat SEO is a touchy field and if you&#8217;re [...]