Super Bowl Ads Test Limits of Credulity
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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So I'm watching a new Subway commercial (the sandwich store, not the New York commuting purgatory), and the company has a new sandwich. The descriptive term is "overstuffed." Other call-outs I remember include "feast" and "satisfying." Unfortunately for Subway, these words don't take away from the visual impact. These things make the actors look like they're trying to stuff a football into their faces. One girl was eating a 'wich that was literally bigger than her head. In Normalville, we call that biting off more than you can chew. And when that happens in real life, you should take smaller bites â¦ or outsource.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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No matter how rough the action gets when the New England Patriots meet the New York Giants, the advertisers will be playing nice.
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(305 sec.) Why Super Bowl commercials still offer good return on investment.
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Super Bowl ads, which cost $85,000 per  second during this year's game, fumbled overall as they failed  to connect with viewers or just scared them, according to  researchers who tracked people's brain activity.
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Along with the trademark Clydesdales, talking animals and high-end computer graphics, there was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.
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Call it the ripple effect, or the  nipple effect, but Super Bowl advertisers have eased off the  hoopla ahead of the National Football League championship game  this year following an indecency scandal last year.
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Some 90 million viewers tuning into  Super Bowl XLI were served up commercials featuring an  accidental kiss, a lonely dog and one questionable hairstyle by  advertisers looking to cash in on the year's biggest TV event.
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When quarterbacks Kurt Warner and Eli Manning filmed a commercial for the NFL Network, they were armed with only their Giants jerseys and a shared sense of humor.
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TRUTH IN advertising should extend to political advertisements aired over the public airways. The so-called facts presented in political advertisements, even statements masquerading as opinion, should be held
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These days, it seems everything related to TV and broadband (1) comes back to the Super Bowl in one way or another and (2) represents someone trying to sell us something.
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Its new ad campaign may not be focused on the right people.
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Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it