E-Commerce Report: Reaching More Customers With a Simple Text Message
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When it comes to advertising on the mobile Web, online retailers are treading carefully. But some say they have found enticing success from early marketing efforts.
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Email marketing experienced another year of explosive growth. With so many new businesses putting email marketing software to work, there's been increased activity in almost every vertical market imaginable. By Robert Burko. 1231
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As people spend more time online &#151; and logged into instant messaging services &#151; it's inevitable that there are times they just can't respond. That's why the "away message" &#151; set up to be sent automatically from someone's account &#151; has become so popular.
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In theory, advertising agencies should love mobile telephones. What better way to reach consumers on the go?
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The company looks to strengthen its already substantial advertising network by adding text message ads to its portfolio.
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-- Communicate with the seller  -- Read
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By HELEN BRUCE  YOUNG Irish people are enjoying a hectic text life  new figures show they now send more messages to each other than make phone calls.   And there is very little difference between the sexes.
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Research advances could bring Ethiopic characters -- hundreds of them -- to text messaging, and maybe help modernize the country. Andrew Heavens reports from Addis Ababa, Ethiopia.
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Your cell phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.
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By Cynthia McMullen  Last week, I received nearly 700 e-mails, give or take a few spam.  That's a joke; spam accounts for nearly 90 percent of the e-mail I receive at work. And I don't mean the Hormel meat product, Spam, for whom unsolicited commercial mail was named.
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Reaping the benefits as buyers turn to smart phones
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Blog: Don't tell mainstream marketers this, but text-messaging promotions can work.
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Yesterday we covered the news that Google is expanding their search to the mobile arena with their new Google SMS service which lets you search by sending text messages from your cellphone.
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Instant messaging is becoming an important ingredient for corporations that want to respond rapidly to demands from inside and outside.
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Good Mobile Messaging 5 adds custom options and shortcuts for enterprise use.
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Revamped website signals desire for broader customer base
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Like any normal consumer, Tom Gruss was leery about the idea of a company sending promotional text messages straight to his cell phone. Who needs a bombardment of sales pitches in yet another format?