Google to use Nielsen TV audience data
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Digital video recorders are  a leading reason for the slide in television viewing this year,  Nielsen Media Research said Thursday
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Prime-time viewership numbers compiled by Nielsen Media Research for the week of Sept. 18-23. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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Nielsen Media Research plans to  measure how many people actually watch TV commercials starting  in November, a move that could result in a decline in  advertising rates, The Wall Street Journal said on Tuesday.
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Blog: The new system will mesh with Nielsen's new GamePlay Metrics to provide data on in-game advertising on Sony's PlayStation 3 and PlayStation Network games.
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Prime-time viewership numbers compiled by Nielsen Media Research for Aug. 20-26. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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Television on the wane? Not  according to a forecast released Wednesday by Nielsen Media  Research, which projects that the nation's TV households will  grow 47% to 163.7 million by 2050.
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Prime-time viewership numbers compiled by Nielsen Media Research for March 5-11. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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Prime-time viewership numbers compiled by Nielsen Media Research for Nov. 27-Dec. 3. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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Prime-time viewership numbers compiled by Nielsen Media Research for Feb. 19-25. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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Google Inc., the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.  The agreement, ...
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Prime-time viewership numbers compiled by Nielsen Media Research for Oct. 4-10. Top 20 listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.
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LOS ANGELES  - Nielsen Media Research  has begun gathering its first data on the audience for Apple's  iPod, calling into question the popularity of its video  offering.
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Nielsen Co., the marketing research  firm, has struck a deal with DirecTV Group Inc. to study  viewing habits of customers who subscribe to the satellite  television service, the companies said on Wednesday.
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Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
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Nielsen//NetRatings (NASDAQ: NTRT) reports May 2007 data for the Top U.S. Search Providers.  Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.
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KARE 11 News has a clear victory in the demographic ratings released today by Nielsen Media Research.    The ratings are for the highly valued Adults 25-54 viewers during the recently completed May ratings period.