Google Tests Video Ads on Search Results Pages
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On Thursday, Google started testing ads that also include video clips. It is looking at graphic ads and those with interactive maps as well.
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PureVideo.com : Meta Video Search Engine New meta search engine for online video content, PureVideo.com (Pure Video Search) has launched in beta as a one stop location for the searching of online video across the major Internet video providers. PureVideo.com aggregates crawled data from YouTube, MySpace Video, Comedy Central, Fox Sports, ESPN, CNN, DailyMotion.com and GoFish [...]
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(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
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LOS ANGELES - Internet search giant Google is under fire from Hollywood, mostly about the many unlicensed clips available on its YouTube video-sharing site. The studios have become more aggressive in demanding removal of the clips, and in a shot at Google itself, several entertainment companies have filed a lawsuit against two website owners over their use of Google's highly profitable search-advertising network.
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Google has officially joined the race to come up with a way to search videos and TV shows. In addition to a search technology for Internet-based video content, Google is also working with TV and cable broadcasters
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Advertising.com, Inc. today announced the results of its online video study examining consumer perceptions, usage and response to online video and corresponding advertising.
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Enhancing Search Engine Listings with Videos  In the coming months a small start-up in Texas called SiSTeR Technologies hopes to introduce short video clips to search engine listings. Folks used to say a picture was worth a thousand words. That of course was in the days before video was an instantly ...
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Google is turning to Madison Avenue to help convince marketers to buy its more elaborate types of online ads, like click-to-play video.
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In time Google plans to add country-specific video rankings and comments.
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Found in the search marketing forums: Keywords in Affiliate Programs; Google Gadget Ads; Google Testing Digg-like SERPs; and more.
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A nonprofit group charges that Google hosts potentially copyrighted videos on Google Video.
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Tiny Blinkx spots a different way to pull ad dollars out of Google?s video stash.
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Results from competing engines appear side by side on Australian search site SearchBoth.
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(InfoWorld) - Google has promised to give content makers control overÂ advertisements overlaid on video clipsÂ they post to its YouTube video sharing Web site. The company is seeking further feedback on the video advertising service as a rising number ofÂ YouTube users threaten to leave the siteÂ if the advertising feature is not improved. Only videos from content creators that have signed up for the advertising scheme, called InVideo, will host ads, leaving the majority of videos on YouTube free of the overlays, a Google spokesman said Friday. Advertisers will still be able to reach a large audience through YouTube videos even if the company only places ads in a small portion of videos. "And our users are not shy about telling us what they like and what they don't, so it behooves us to be careful," said Shashi Seth, YouTube Group Product Manager, in an e-mailed statement. YouTube launched the InVideo adsÂ on Wednesday. They start as an overlay on the bottom 20 percent of a video and people can click to watch the advertisement, or if not, the ad will simply disappear. Clicking on the overlay pauses the video, which resumes after the ad finishes. So far, responses to the new advertising system, posted on YouTube's blog, have been negative. People are passionate about the issue, with many threats to leave YouTube for other sites, such as Myspace.com or Break.com. "As a viewer of videos I don't want to see any of the content of the video covered up. I only had one video posted myself, which I have just removed. Bye!," writes user KPDover, in a comment. As of early Friday, the total number of comments had reached 669, with many repeats, but still a substantial increase to the 132 comments posted Thursday at around the same time. YouTube hopes it can change people's minds about InVideo ads, and sees them as a way to generate revenue for the site without being too intrusive. They are designed to interfere as little as possible with viewing and be relevant to the video. Warner Media, part of Time Warner, is one company that has signed up to allow overlays to be used on its music videos, and some of the ads are for other Warner music. Still, YouTube users complain that 20 percent is a huge amount of space on the small video screens, enough to detract from the viewing experience. YouTube plans to continue on with the InVideo overlays, and hopes "to make the ads an important part of the advertising model for online video," said Aaron Zamost, from Google corporate communications. The InVideo ads users are seeing on YouTube videos are the result of two months of testing. The company tried other methods of video advertising, including pre-roll video, but the in-video ads simply worked better. Videos that started with pre-roll advertisements were shut down 70 percent of the time, according to Google, while only 10 percent of in-video ads were abandoned. In addition, the number of people clicking to play an InVideo ad were 5 percent to 10 percent greater than the number of people clicking on a standard banner ad, the company says. The company uses software to match ads to videos, and can pinpoint an audience closely. For example, an advertiser could place an InVideo ad targeting 18-24 year old soccer fans in Los Angeles, to be played between 6pm to 11pm local time. The ads are placed by genre, demographic, time of day and geographic location. The technology behind YouTube's InVideo was all developed in house, but Zamost points out, the company never said it invented overlay technology. It did not. Time will tell if YouTube figures out a way to ensure its community grows accustomed to InVideo advertisements. Early on, YouTube rivals may have an opportunity to scoop up disaffected users. There are plenty of alternative video sharing Web sites on the Internet. But whether YouTube users like it or not, the company is committed to moving forward with InVideo ads. Â
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The joy of web app advertising...sob Google is rolling out yet another way of pumping advertising onto the web with Gadget Ads, and this time it reckons it can trick you into thinking it's real "content", whatever that is.â¦
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Internet search providers are reacting to users' rising interest in finding video content on the Web, while acknowledging that there are steep challenges that need to be overcome.