State of the Search Marketing Industry 2004
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Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
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Making Informed Search Keyword Choices  Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge faced by inexperienced marketers involves knowing which phrases to target out of hundreds of combinations.  Often, one will find terms which look good, but later testing reveals ...
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Search Engine Journal is pleased to announce that we have a new contributor who will be covering search oriented marketing and news centering around viral and social media platforms, John Boyle. John is the author of the SocialNext blog, where he covers &#8220;the next generation of marketing via viral video and social networks like MySpace.&#8221; Based in [...]
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Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results.
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Which search engines do searchers prefer and why? How do users use search engines to find the information they want? And how do searchers perceive paid versus free listings? New research offers insights into the workings of the searcher's mind.
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It&#8217;s December 2006 which means like last year, Search Engine Journal will be hosting and holding our annual Search Blogs Awards. Last year was our inaugural year and the 2005 Search Blogs Awards were a grand success, with corporate, industry and private bloggers walking away with the honor of top blog of their niche SEM [...]
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Search has become a crucial tool, moving beyond the web to the desktop in 2004.
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Search Engines Fueling Online Music Retailers  Search engines are fueling the online hip-hop, rock, country and polka industries according to a new Hitwise study. 30.4 percent of U.S. visits to music retail Web sites in July 2004 resulted directly from search-engines and directories. According to a new report from Hitwise, an ...
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MSN Search Engine Launch December 2004  MSN Search Launch December '04? Wouldn't it be a kick, if they stick to effective algorithms and the slick look they're offering in the October tech preview incarnation! That version has me very happy with the rankings of my own sites and those of clients ...
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Search marketing is increasingly global, but a local focus is still vital to achieve your goals.  What does it take to have a successful search marketing campaign in Europe?
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We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.
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SEM firm Fathom Online has been reporting flat (or declining) average keyword prices for the past several quarters. But that doesn&#8217;t entirely make sense. Paid search revenues keep going up, driven in part by an influx of new advertisers. If you have more advertisers and more revenues in search it would suggest more competition over keywords. [...]
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Search headlines from around the web, December 29, 2004.
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Search engines are starting to get up close and personal with many web users.
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The latest study from Enquiro examines the role search engines play in researching B2B buying decisions.
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The core business of Internet search engines is being threatened by the evolution of new generation of content providers. The search engines like Google or Yahoo make money by indexing the web sites all over
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After experiencing a lot of downtime last week, Yahoo Search Marketing&#8217;s Overture Keyword Selector tool is up and running again. Search engine marketers and search bloggers were up in arms last week when they found that the Overture tool, a foundation of the search industry and keyword planning, was not working, nor were the third party [...]