SENDTECâs Search Marketing TV Commercial
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Search Marketing firm SENDTEC has launched a cable television campaign which is airing search marketing commericals on CNBC. They are one of the only SEM firms which seem to be advertising on television.     Hattip SERoundtable
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Details of a television ad released Thursday by Democratic presidential candidate Barack Obama's campaign.
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So says the new SEMPO &#8220;State of Search Engine Marketing 2006? report as summarized in MediaPost today:  SEMPO also found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to search where that money came from, the top answers included print [...]
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The parents of missing British girl  Madeleine McCann are to launch an advertising campaign across  Europe to try to shift attention back to the search for their  daughter, a family member said on Saturday.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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NEW YORK The mobile video component is at the center of a wide-ranging multimedia campaign created by the Vidal Partnership, New York, that includes national advertising spots on TV and online, in-store promotions in several major Hispanic markets and a national sweepstakes, Mizrahi said.
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When AKQA built a brand Web site for a Visa Signature campaign that launched this month, its media plan included a first for the account: a search component. It will buy keywords related to the checklist of "signature" life moments on the site, like "take a steamboat ride down the Mississippi."
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Yahoo Search Marketing just sent out the following email which alerts its advertisers to the changes in bid management from the current &#8216;auction PPC&#8217; format to the new Yahoo Search Marketing &#8216;Estimated Average Position&#8217; and Bid Range for Top Positions.&#8217;   Dear Advertiser, As you will soon notice when you log into your Sponsored Search account, we [...]
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Ads served to search query results based on category rather than keywords.
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A scene in Allstateâs 60-second commercial at the conclusion of âFriday Night Lights.â (Leo Burnett USA) It is common knowledge on Madison Avenue that branded entertainment is becoming increasingly popular on television as marketers â worried about how easy it is for viewers to avoid commercials -Â­ arrange for their products to be woven into the [...].
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More on Yahoo Search Ads &#038; PayPal Icons Today it was spotted that Yahoo Search Marketing is testing Google Checkout style PayPal Shopping Cart icons on some of the eBay.com advertisements in Yahoo Search results. The sighting generated some buzz in the search marketing world as the icons do not only show that the Yahoo eBay [...]
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Over at Search Engine Watch Forums, a member asks about Ask.com&#8217;s Sponsored Listings and the quality of traffic coming from them. Seems that results are ranging based upon quality of the keywords chosen and campaign targeting, here are some of the responses in the mix: We get decent results from Ask. However, it takes some work. You [...]
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The parents of missing British girl Madeleine McCann are to launch an advertising campaign across Europe to try to shift attention back to the search for their daughter, a family member said on Saturday.
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Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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There's no escaping advertising. Show even a modicum of success, and marketers start looking for a way in. Really Simple Syndication feeds are the latest target. By Daniel Terdiman.
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Recipe searches are among the most popular online endeavors for women, and major advertisers want to be there to greet them.
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