Report: Google and Salesforce.com to partner
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Blog: Salesforce.com is hosting a news conference to announce a partnership with an unnamed Internet company and TechCrunch speculates the partner will be Google.
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Online software pioneer Salesforce.com Inc. will help Internet search leader Google Inc. sell ads as part of a partnership that falls short of Wall Street's anticipation since word of the alliance leaked last month.
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TechWeb - Salesforce.com introduced tools to integrate its customer relationship management service with enterprise resource planning systems, Oracle 11i, and technology from 25 partners.
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Blog: Site aims to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.
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BERKELEY, California  - Web search leader Google  Inc.  and marketing software maker Salesforce.com Inc.   said on Tuesday they have jointly developed a new  product that lets Google advertising be resold using Salesforce  software, as part of a wide-ranging alliance.
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If the massive deal does go through, Google will at last face a major threat to fend off. Technical integration between Microsoft and Yahoo could be a nightmare, according to some analysts. Yet customers might stand to gain.
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In an effort to better compete with rival Microsoft, Google and Salesforce.com said Tuesday that they would collaborate on several services aimed at small business.
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Google, the operator of the world&#39;s most popular Internet search service, plans to announce an agreement Tuesday with some of the nation&#39;s leading research libraries and Oxford
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(InfoWorld) - Valentine's Day is months away, but Google displayed its ardor for developers by delivering to them this week a programming equivalent of a box of chocolates and a dozen red roses. With several new and upgraded programming tools, Google continued it courtship of external developers, a group it considers key for the successful adoption of its online services. The new toolsÂ make it easier for developers to access functions in Google's search engines, Base repository of product listings and lightweight 'gadget' Web applications. Google also introduced aÂ search engine tuned to find publicly available source code. Despite its size and might, Google believes that it benefits greatly from allowing programmers that aren't on its staff to build Web applications that use Google services and data. These can be hobbyists, professional programmers or corporate developers. These external coders often come up with applications, plug-ins and Web sites that extend and enhance Google services in ways that Google staffers don't think of. For example, Google Maps has become the core to myriad "mashups" from external developers. Other large Internet companies that woo external programmers with incentives and tools include Yahoo Inc., Amazon.com Inc. and eBay Inc., all for similar reasons behind Google's outreach efforts. This week, Google upgraded its AJAX Search API (application programming interface), designed to simplify adding a search box to a site and displaying results without taking users to a separate page. The API also allows the creation of applications that use Google search functions. Meanwhile, Google also created a new utility that automatically feeds inventory data to Google Base from stores hosted by Amazon.com Inc., eBay Inc. and Yahoo Inc. on their respective e-commerce platforms. This new Store Connector is designed to save online store developers from manually entering their product listings into Google Base. Products listed on Google Base can appear in Google.com search results, with a link to the store selling them. Another overture toward external developers this week was the release of almost 1,300 'gadget' mini-applications for use in non-Google Web sites. Previously, they could only be used in Google sites. In addition to benefiting site publishers, the wider availability of these gadgets will provide more exposure for external developers who have created them. Finally, Google unveiled a new search engine intended to simplify the often tedious and time-consuming task ofÂ finding source code online. Unlike the Google.com Web search engine, this one crawls deeply into program files and returns snippets from lines of code with links to the file they belong to.
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Hosted CRM application services provider Salesforce.com Inc. reported quarterly earnings for the first time as a public company Thursday, reporting revenues nearly double what they were in the same period a year ago, as well as a modest profit.
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InfoWorld - Salesforce.com Inc. and Google Inc. announced a strategic global partnership Tuesday, but it wasn&#39;t the&#160;widely expected tight integration&#160;between Google Apps and Salesforce.com&#39;s hosted CRM (customer relationship management) software. Instead, the two vendors brought out their first jointly developed and co-marketed product combining Google AdWords with Salesforce on-demand CRM.
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(InfoWorld) - Google and the National Aeronautics and Space Administration (NASA) have signed a formal collaboration agreement that calls for Google to help make NASA information readily accessible on the Web. Google and NASA announced on Monday the signing of their Space Act Agreement, which calls for them to collaborate on making it easy for people to find weather visualization and forecasting data, see high-resolution 3-D maps of the moon and Mars and track, in real time, the International Space Station and the space shuttle. In short, the partnership seeks to make NASA's work "accessible to everyone," Google and NASA said in a statement. Although NASA has collected massive amounts of information about Earth and the universe, this information is scattered and hard to find and is difficult for the average person to understand, they said. The two organizations will also tackle what they consider to be challenging technical problems in areas like large-scale data management, massively distributed computing and user interfaces. In September of last year,Â Google and NASA signed a memorandum of understanding (MOU)Â to collaborate on solving technical problems. That MOU also called for Google to develop up to 1 million square feet within the NASA Research Park at Moffett Field. NASA and Google also are finalizing details for additional collaborations in areas like research, products, facilities and education. The organizations will hold a press conference pn Monday afternoon to offer more information about their partnership.
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(InfoWorld) - In a deal that makes both companies look good, Salesforce.com announced that Omniture, one of the leaders in online Web marketing analytics, will be the newest service to join AppExchange. AppExchange is theSalesforce.com platform that allows third-party ISVs to integrate their applications with Salesforce CRM.Â  For its part, Salesforce gets Omniture Closed Loop Marketing for Salesforce, a service that will bring to its site marketing executives, a group that up until now had no compelling reason to use Salesforce. "Salesforce is typically a tool used by sales executives," said John Lovett, senior analyst, Web Site Technologies & Operations at Jupiter Research. From an Omniture point of view, the company will now be able to expose its capabilities to a far larger audience, which will put the company in a good position to sell even more marketing analytic services than what will be currently offered on the AppExchange site. For example, neither Genesis, a service that allows companies to integrate their online marketing applications, nor SiteCatalyst, which focuses on visitor site behavior, will be offered on AppExchange. Omniture's appeal comes from its ability to allow marketers to track different aspects of multiple marketing campaigns and to attribute credit to numerous campaigns leading up to a sale or a conversion, says Lovett. "Previously, one campaign would get the credit for a sale even when it may have been the combined result of two or three campaigns," said Lovett. The pain point Omniture solves, according to both Gail Ennis, senior vice president of worldwide marketing at Omniture and Ariel Kelman, senior director of platform product marketing at Salesforce, is in tearing down the wall that exists between sales and marketing. "It has been hard for these two organizations to come together to deliver effective marketing campaigns," said Kelman. Reporting capabilities will be available through both Salesforce or Omniture dashboards or through mashups between the services. Omniture Closed Loop Marketing for Salesforce is available now. Pricing starts at $2,500 per month for unlimited users.
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Adobe Systems Inc.  said  on Wednesday Google Inc.  had agreed to pay the  multimedia software maker a &quot;significant&quot; amount to distribute  Google&#039;s Web search software over several years.
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Salesforce.com looks to make its developer platform a "peer with .Net and Java" with new user interface tools.
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Google on Thursday confirmed a long-rumored deal that will bundle some of its software on Dell Inc.&#039;s personal computers, providing the online search engine leader with another potentially potent weapon in its fierce rivalry with Microsoft Corp.
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InfoWorld - Everyone knows Salesforce.com as the company that pioneered SaaS (software as a service) and survived the dot-com bust when many other ASPs didn&#39;t. Now, Chairman and CEO Marc Benioff says the company is ready to take on Microsoft&#160;as a leading development platform provider, a strategy he unveiled as &quot;Salesforce.com 2.0&quot; in New York on Tuesday.