Study: &#36;100M Spent on TV Ads in Ohio Race
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The battle for Ohio in last year's presidential campaign came with a huge price tag: &#36;100 million for television advertising alone, according to a new study.
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LONDON (CBS.MW) - Advertising spending on the US election this year is expected around $1.5 billion, ahead of WPP Group&#39;s initial projection at around $1 billion, the financial director of the London-based group confirmed Friday.
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US advertising spending rose 6.4 percent in the first half of 2004, driven by double-digit increases from top automakers and battleground state advertising for the two presidential candidates, tracking firm Nielsen Monitor-Plus said ...
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WASHINGTON John Kerry is using a new television ad to link the cost of the war in Iraq to problems here at home. In the ad, the Democratic presidential hopeful says the US is spending 200 (b) billion dollars
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The FreeiPods.com website looks as phony as a $3 bill. In fact, it's at the forefront of performance-based marketing, as advertisers discover it's more effective to spend $50 million on gifts than to blow the cash on TV ads. By Leander Kahney.
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The presidential campaign has left Arizona behind. Democratic Sen. John Kerry made four visits and spent nearly &#36;4 million on television commercials in an attempt to make the state competitive. But polls this fall show President Bush with a comfortable lead, and Kerry has tabled plans for advertising in the first week of October.
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Spending by presidential and congressional candidates and the national party committees that support them already tops &#36;1 billion for the 2004 election cycle, with more than two months of campaigning to go.
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President George W. Bush's re-election campaign for the White House has outpaced rival John Kerry's camp in mounting television advertisements featuring personal attacks, according to a study.
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Facts and figures on spending in the presidential race:
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President Bush's campaign spent &#36;45.8 million in July, the bulk of it on advertising, but he still had about &#36;32.5 million left to spend before he accepts his party's nomination next month, according to a filing released on Friday.
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Details of new television ad from Democratic presidential candidate John Kerry, that began airing Wednesday.
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Procter &amp; Gamble Co. has spent $1.5 billion on advertising in the first half of the year according to figures from Nielsen Monitor-Plus, a division of Nielsen Media Research.
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By Kara Rowland, The Washington Times  Feb. 1--Is shelling out $2.6 million -- that's about $85,000 per second  -- for a 30-second spot during the Super Bowl really worth it?    It depends, advertising specialists say.
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Facts and figures on political action committee spending in the presidential race since Labor Day:
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U.S. advertising spending rose 6.4 percent in the first half of 2004, driven by double-digit increases from top automakers and battleground state advertising for the two presidential candidates, tracking firm Nielsen Monitor-Plus said on Tuesday.
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In the most expensive presidential contest in the nation's history, John F. Kerry and his Democratic supporters nearly matched President Bush and the Republicans, who outspent them by just &#36;60 million, &#36;1.14 billion to &#36;1.08 billion.
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While there has been more Internet advertising activity in this year's presidential race than in the past, the money spent on Web ads still pales in comparison to that allocated for TV commercials, the first-ever study of online political ads found.