Sports Business: YouTube Has New Fans in League Offices
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The National Basketball Association announced a deal with the video-sharing site to create an authorized N.B.A. channel and sanction fansâ uploads.
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You love sports, so you might have missed it. Maybe you were watching the Celtics lurch toward consecutive loss No. 18. Maybe you were dissecting and analyzing the AFC's last-second victory in the Pro Bowl. Maybe you were tuned in to one of the 17 college basketball games on television or downloading some plays for your next pickup game at ...
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A crowd of American sports leagues are racing to widen international appeal and revenue by playing more games abroad and expanding foreign marketing.
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The question on many people&#8217;s minds since the recent PR warfare between Google/YouTube and Viacom (and NBC) is: will YouTube retain its dominance or will it be supplanted by another site? That&#8217;s the same question that circulates around Google itself of course.  Two thoughts: 1. The &#8220;Head&#8221;: Professionally produced content is critical to YouTube&#8217;s long-term strength  Lazy Sunday, [...]
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The major U.S. professional sports leagues are looking to their digital assets, especially Web sites and television networks, to drive growth.
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A select group of sports fans will watch the National Basketball Association All-Star game on Sunday in the first-ever live high-definition 3D sports telecast that NBA officials hope will create a buzz about profiting from the new technology.
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ANAHEIM, California  - NHL commissioner Gary Bettman conceded the league faces big challenges in gaining the major network television exposure it covets in the United States but that new technology will help attract new fans.
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(InfoWorld) - Hearst-Argyle Television and YouTube announced a joint effort Monday to add news, weather, and entertainment videos and original Hearst television programming in five local markets to YouTube. Beginning Monday, Hearst TV stations in Boston, Sacramento, Pittsburgh, Baltimore, and Manchester, N.H., will begin posting local video to dedicated YouTube channels. The deal marks the first distribution agreement between Google subsidiary YouTube and an independent television broadcaster, according to YouTube and Hearst. YouTube announced a deal with EMI Group last week to begin showing music videos and performances on the site. "We're constantly looking at innovative ways to not only bring the YouTube community the best content out there, but also to find ways to bring them the most relevant programming," said Jordan Hoffner, head of premium content partnerships for YouTube, in a statement. "Local creates relevance, and this agreement will ultimately deliver Hearst-Argyle's programming to an even broader audience looking for local content." For Hearst's part, the deal fits within its overall strategy to distribute its content on TV, the Internet, and mobile phones, said Executive Vice President Terry Mackin. As part of the deal, Hearst will also use YouTube as part of its new digital video project and will broadcast high-school football and basketball and local amateur entertainment on YouTube. Web sites operated by Hearst television stations nationwide generate 1 billion page views each year and provide Wireless Application Protocol content, podcasts, Web-based newscasts, Web videos, and blogs in various markets.
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Music videos have become a collective effort, with artists competing with fans.
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As TV warms to pro video-game leagues, the top stars are emerging as big brands
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CSTV Networks is inviting basketball fans to upload do-it-yourself video clips to a community section of the Web site.
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The mini-fridge maker wants to make it big in TVs and lifestyle products, and why not? It's got friends in the NBA and at Macy's and RealNetworks.Photos: From fridges to upscale phones
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CHICAGO -- Sometimes a first-quarter pep talk, a halftime speech, a postgame rant speaks volumes. Even in the NBA, where all that really counts is what takes place on the court, a few well-chosen, well-timed words can be particularly revealing. Those words can show how a player or coach truly feels about his team. That was the case during the ...
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A mobile YouTube service brings formerly diverse forms of media even closer together.
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Ever conscious of a good trend, TV networks and advertisers are increasingly adopting the YouTube model of viewer-created content.
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The most popular YouTubers are being wooed by other video Web sites with promises of exposure and money.
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With one viewer in five coming from China and more than half from beyond US borders, NBA.com set records for video replays in February and was ranked the world's third-most popular website.