Yahoo wins exclusive ad deal for Bebo UK, Ireland
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Yahoo Inc announced on Wednesday an  exclusive partnership with Bebo to manage display advertising  on the social networking Web site in Britain and Ireland,  giving it access to more than 11 million sought-after users.
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LONDON/NEW YORK  - British advertising company WPP  WPP.L on Sunday said it has won an auction for U.S. rival  Grey Global GREY.O, with what sources familiar with the  matter said was a cash-and-stock deal worth about $1.34  billion.
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Yahoo strengthens its service to advertisers by buying online advertising business BlueLithium for $300m.
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The British advertising agency WPP Group said today that it had won the bidding for Grey Global Group, the world&#39;s last large independent advertising
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Yahoo to purchase website geared towards creating online competitions.
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Yahoo! aims to improve its ad reach by acquiring BlueLithium.
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Yahoo&#8217;s Massive Marketing Campaign This week Yahoo is set to rollout an onslaught of integrated television, radio, cinematic and online advertising which will focus on its new Yahoo Homepage, Yahoo Mail Beta and Yahoo Answers; among other offerings. According to a Reuters story, the campaign&#8217;s theme will center on life; with and without Yahoo. Allen Olivio, Yahoo&#8217;s [...]
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Yahoo Inc. will sell display advertising for Bebo Inc., the first such deal Yahoo has secured with a social networking site, the companies said on Wednesday.
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Yahoo Inc.  is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.
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(InfoWorld) - Yahoo has acquired a stake in Indian Internet advertising company Tyroo MediaÂ to help it capture more of the country's fast-growing online ad market. Yahoo acquired between 35 percent and 50 percent of Tyroo for an undisclosed amount of money, said George Zacharias, managing director of Yahoo India, in a telephone interview Wednesday. Tyroo, based in Gurgaon, places advertisements on a network of about 1,200 Web sites. Its service is suitable for smaller businesses, allowing them to design graphic or text-based ads and choose Web sites that will bring them a targeted audience, said Harish Bahl, CEO of Smile Interactive Technologies Group, of which Tyroo is a part. The advertisers do not need to have their own Web sites -- which small Indian businesses often do not have -- since buyers can contact them via e-mail or SMS (short messaging service), he said. Yahoo started its search-based advertising business in India about eight months ago and so far has a few thousand small advertisers, Zacharias said. There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing, he added. The deal with Tyroo will allow Yahoo to grow its business with third-party publishers in India while it prepares to bring its revamped advertising system,Â code-named Panama, into the country, along with technology itÂ acquired from Right Media, Zacharias said. Yahoo announced in April that it would buy the remainder of Right Media, an online exchange where advertisers and publishers can buy and sell display advertising on Web sites. The relationship with Tyroo will continue after the Panama and Right Media technologies are introduced to India, Zacharias said. The companies will also integrate their back-end systems so that advertisers on Yahoo and Tyroo can access to each other's networks, Bahl said. The companies will remain independent, however, he added. The news comes a day afterÂ Yahoo reportedÂ disappointing financial results for its second quarter. Net income declined to $161 million, or $0.11 per share, down slightly from $164 million, or $0.11 per share, for the same period in 2006. Yahoo net income fell year-over-year in a quarter that saw Yahoo leadership change hands amid criticism that the company failed to capitalize on the explosive growth of the search-engine advertising market. Revenue excluding traffic acquisition costs was $1.2 billion. The company lowered its earnings guidance for the current quarter.
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Yahoo said Tuesday it has a partnership with T-Mobile to be the exclusive Internet service provider for the mobile network operator's European users.
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InfoWorld - Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with a&#160;social networking site, the companies said on Wednesday.
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NEW YORK -- Yahoo Inc. disclosed a far-reaching partnership yesterday with 176 newspapers to sell ads, share content and deliver Internet search, graphical and classified advertising to consumers.
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Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.
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British advertising company WPP  on Sunday said it has won an auction for U.S. rival Gray Global , with what sources familiar with the matter said was a cash-and-stock deal worth about 750 million pounds (&#36;1.34 billion).
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Adobe Systems, the digital imaging, design and document technology platform provider and Internet service provider Yahoo will announce this week the launch of a co-branded Yahoo Toolbar.
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Yahoo Inc.  said on  Sunday it has signed up top corporate advertisers to use its  advertising system to run brand ads on mobile phones in 18  countries, marking a major diversification beyond computers.