Advertising costs hurt Creative
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Digital music player maker Creative sees its profits fall by 84%, on increased advertising costs and an investment loss.
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Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people's brain activity.
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General Motors' clever ad campaign comes up short.
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Newspapers across the country have been reducing comic strips in the face of sluggish advertising revenue and rising paper costs.
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Investigations have found that several companies inflated circulation totals and revenue in order to keep advertising rates high.
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A new web-based service will turn any digital picture into an iPod-style silhouette ad. It costs $20, but customers eager to turn themselves  -- and their babies, friends and pets -- into adverts for Apple. By Leander Kahney.
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Hurt by erratic advertising demand, many of the nation&#39;s newspaper companies will fail to deliver the profits they had hoped for in the latest quarter.
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
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Storage technology vendors are traditionally too slow and too risk averse to take risks on advertising, but this commerical breaks the mold -- albiet an ugly one.
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U.S. advertising spending rose a disappointing 4.1 percent last year, hurt by cutbacks by carmakers General Motors Corp.  and DaimlerChrysler  , tracking firm TNS Media Intelligence said on Tuesday.
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A Forrester study finds that corporate users are becoming increasingly frustrated with the license and maintenance costs of enterprise applications.
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I saw an ad in yesterday's NY Times that offered the complete New Yorker magazine archive, including all the cartoons and ads, going back to 1920-something for a bit more than the hard disk would cost. The ad was from J&R, the company that makes the product is Pexagon. $149. Sounds like there might be DRM. I asked for something like this from the music business. A hundred gigs of popular music for $500, all pre-installed on the disk without DRM.  Someone at the New Yorker had this idea too? It's a good one. Bulk content for collector types. Another source of revenue. I want to run my own personal radio station, so having every song of a certain genre or from a certain period makes the diff.
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More bangs per buck but still pricey
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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Some companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just doing the work themselves.