Brain takes less effort to recognize strong brands
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NEW YORK  - People's brains respond more easily to well-recognized brands, and have a tougher time reacting to less famous ones, regardless of the product involved, German researchers report.
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Experts pinpoint a brain part that may hold the key to recognising places we have been.
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A mechanism in the brain may explain why some people cope better than others in the face of adversity.
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Whether people prefer Coke or Pepsi is not just a matter of taste. Knowing which one they are drinking apparently influences their preference, new findings suggest.
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Older adults with mild cognitive impairment may have problems retaining a mental picture of objects they've just seen -- a subtle memory problem that could serve as an early indicator of Alzheimer's disease risk, researchers reported Monday.
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Some of the biggest names in entertainment started off with very little. Psychologists say there's a connection.
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For more than two decades, New York scientist Richard Axel and colleague Linda B. Buck have shared a singular pursuit: to understand how the brain perceives the world&#39;s myriad of smells - from the scent of roses to the scent of refuse.
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Scientists say they have found the brain regions that help us to decide whether to look someone in the eye or look away.
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When someone is "easy on the eye," it   could also be because they are easy on the brain, according to   a new international study.
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A part of the brain involved in both drug craving and judgment appears to be smaller in cocaine addicts than in healthy people, researchers have found.
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A new study suggests that blocking some memories helps in recalling others.
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Newborn babies prefer to look at attractive faces, says a UK researcher, suggesting that face recognition is hardwired at birth, rather than learned.
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NEW YORK  - Older adults with mild  cognitive impairment may have problems retaining a mental  picture of objects they've just seen -- a subtle memory problem  that could serve as an early indicator of Alzheimer's disease  risk, researchers reported Monday.
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Differences in the brain may increase the chances a person will take drugs, scientists say.
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When it comes to brands, can a small deal be a big deal?
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Well-designed studies suggest several ways to improve the brainâs viability.
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Can a rational awareness of flavor chemistry and amine circuitry influence heighten our actual sensory experience of food?