Yahoo Aims to Become More Nimble
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Yahoo is restructuring its operations and shuffling its management in the hopes of competing more effectively against nimbler rivals.
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Yahoo Inc.  is  set to allow outsiders to create new services using the world's  most popular consumer e-mail program, in the broadest move the  Web has yet seen to enlist independent programmers to build a  company's products for it.
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The My Yahoo service will soon get a significant upgrade, the company's chief executive officer said today.
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A smooth integration between Microsoft and Yahoo will not be a matter of simply swapping one set of software or hardware for another. It may hinge on changing deep-seated mind-sets.
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Trying to better compete with rivals Google Inc. and Microsoft Corp., Yahoo Inc.'s president announced in a staff memo Wednesday its plans to reorganize the company's leadership.
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Internet search giant Yahoo has announced a major shake-up of its business aimed at increasing advertising revenue, a strategic response to gains by rival Google.
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Yahoo! gets into the game with its latest acquisition.
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Yahoo announced new online advertising tools that could give the company an edge against its competition. The tools rely on what is called &quot;behavioral targeting&quot; to make display ads more relevant.
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Jerry Yang gives a glimpse of Yahooâs future that depends more on third-party developers.
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A Web blockbuster is evolving to try to stay ahead of rivals.
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Yahoo, owner of the most-visited U.S. Web site, will make cutbacks in some areas of its business as it faces increasing competition from Google and Microsoft.
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Yahoo chief executive and co-founder plans to expand the  Internet stalwart to make it âa starting pointâ for consumers.
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Yahoo! is kicking the tires of a new social job-networking website.
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More competition courtesy of the proposed Microsoft-Yahoo! combo?
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(InfoWorld) - Industry observers are nodding in agreement at a scathing internal memo that calls for a major reorganization of Yahoo Inc. at a time when many say the Web portal has lost its edge and trails competitors large and small alike. Yahoo must stop spreading a thin layer of "peanut butter" across myriad opportunities and instead focus on key areas, improve upper-management accountability and reorganize, including an up to 20 percent headcount reduction, wrote Brad Garlinghouse, Yahoo's senior vice president of communications and communities. "The basic idea is very much on the mark and I'd expect Yahoo would try to respond and become more focused," says financial analyst Clayton Moran, a senior vice president at Stanford Group Company. However, he cautions that sharpening its focus will not be easy, given the portal's current structure. The confidential memo, which The Wall Street Journal obtained and posted on its Web site, says Yahoo lacks "a focused, cohesive vision" that has made it "reactive" and eager to be "everything to everyone." By reactive, Garlinghouse may have been referring to how Yahoo has seen nimble startups like MySpace, later acquired by News Corp., and YouTube, recently snapped up by Google Inc., become leaders in areas like social networking and online video sharing. Meanwhile, Yahoo continues to trail Google in Internet search. "We agree with the memo's point that Yahoo needs to be more focused and differentiate itself and build a brand in certain categories, as opposed to being one portal for all categories," Moran says, adding that Yahoo should identify the next hot Internet trend and build a leadership position in it. For Gartner Inc. analyst Allen Weiner, Yahoo has become a victim of its own success. By nailing the all-in-one Web portal model in the 1990s, it became the dominant player in that market, but now it must adapt to the changing landscape. "Yahoo is by no means out of the game but the time is now to execute on a more tightly focused vision. That's what's missing. Garlinghouse is right in saying there are way too many people doing way too many things," Weiner says. The Wall Street Journal reported that Garlinghouse wrote the memo in October and circulated it among Yahoo's top executive brass. In response, Chief Operating Officer Dan Rosensweig appointed Garlinghouse to head a committee to study the memo's issues, the newspaper reported. Yahoo remains the world's most popular Web site, with 480.6 million unique visitors in October, according to comScore Networks Inc., but it has disappointed Wall Street with its financial performance in recent quarters. It has been seen as proactive in acquiring social media startups like the photo sharing site Flickr and the social bookmarking pioneer del.icio.us, two companies Garlinghouse uses as examples of overlapping services that Yahoo should consider consolidating. In addition to Flickr, the company has a similar service called Yahoo Photos, while Yahoo's MyWeb is identical in focus to del.icio.us. "We need to get the discussion going; change is needed and it is needed soon. We can be a stronger and faster company," Garlinghouse wrote. Asked for comment about the memo, a Yahoo spokeswoman provided a prepared statement via e-mail that says that during Yahoo's most recent earnings conference call, Chief Executive Officer Terry Semel said that the company is narrowing its focus on boosting search and graphical ad sales and on prioritizing social media, video and mobile. "We're moving forward aggressively on these priorities," she wrote. "The memo itself highlights that we have an open, collaborative culture and a senior management team that is intensely committed to helping Yahoo fulfill its potential as an Internet leader."
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On the heels of its recent earnings, we ask what the future holds for Yahoo!
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SUNNYVALE, Calif. -- Trying to better compete with rivals Google Inc. and Microsoft Corp., Yahoo Inc.'s president announced in a staff memo Wednesday its plans to reorganize the company's leadership.