Google shows off upgraded products, ad growth
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MOUNTAIN VIEW, California  - Google Inc  has hit its stride with a strategy that focuses on Web search, advertising and applications, Chief Executive Eric Schmidt said on Wednesday, as he downplayed possible threats.
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Best known for its popular search engine, Google is rapidly rolling out new products and muscling into Microsoft's stronghold: the computer desktop. The competition means consumers get more choices and better products.
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Google generated most of its revenue -- $411.7 million -- through text-based ads displayed on company-owned sites. That&#39;s an important factor, because Google doesn&#39;t have to share the money with other advertising partners.
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users' responses in advanced ways using  video or images on Google's vast base of affiliated Web sites.
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GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Yahoo upgraded its search advertising system yesterday, making a high-stakes technology change that lies at the heart of its efforts to catch up to Google in the race for online ad dollars.
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Google's third-quarter profit more than doubled, reflecting a continued surge in the online advertising distributed by its Internet-leading search engine.
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Google reported today that its fourth-quarter profit nearly tripled from a year ago as the world's most popular search engine continued to expand its dominant role on the Web, especially in the highly lucrative area of online advertising.
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Google Inc  said on  Tuesday it is testing a new interactive service that lets  advertisers measure users&#39; responses in advanced ways using  video or images on Google&#39;s vast base of affiliated Web sites.
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Google is Growing â An Update on Google  There is a lot going on at the Googleplex these days. For three different reasons, each of which is important to search marketing, Google has been in the SEO spotlight this week. For the technology wonks, Google engineers are said to be developing ...
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Nielsen//NetRatings has issued the findings of their December 2006 search share rankings, which shows increases in year-on-year growth rates for every major search engine in the US market except for MSN / Windows Live Search: Provider         (000)    Growth   Searches Google Search    [...]
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A busy day at the plex Google is ramping up its assault on the mobile internet with tests of its AdSense service and rumours of product search aimed at the mobile phone screen.â¦
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Businesses and developers can work with the Google Ads rival on a free or subscription-based level.
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With its profits and stock surging, the search giant is winning over skeptics. Still, long-term growth challenges remain. With Google&#39;s shares climbing 75%, to $150 since its August initial public offering, a
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All your ads are now mobile Google has expanded its AdWord product to mobiles, allowing creators of mobile content to embed Google advertisements into their pages and receive revenue on click-throughs.â¦