Toshiba abandons HD DVD
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Toshiba has abandoned the HD DVD high-definition video disc format, it announced Tuesday.
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At just after 3:00 am Eastern Time, Toshiba officially pulled the plug on its efforts to promote and manufacture HD DVD home theater consoles and disc drives, announcing its intention to cease all manufacturing and promotional operations by the end of March.
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Toshiba announced an aggressive campaign to bolster its HD DVD movie disc format against Sony-backed Blu-ray technology, cutting prices on players to as low as $149.99.
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November 29, 2004 - After months of momentum for Blu-ray, HD-DVD has shot back with a big gain - studio support. Toshiba Corp., which has been developing the HD-DVD format, announced it has lined up Warner Bros.
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Toshiba Corp is planning to give up on  its HD DVD format for high-definition video, conceding defeat  to the competing Blu-Ray technology backed by Sony Corp, a  company source said on Saturday.
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Toshiba Corp  is planning to give  up on its HD DVD format for high-definition video, conceding  defeat to the competing Blu-Ray technology backed by Sony Corp  , a company source said on Saturday.
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Two days after it lost an important ally in the high-definition format battle, Toshiba put on a defiant face at the Consumer Electronics Show and declared the HD DVD format is a long way from being dead.&quot;We remain firm in the belief that HD DVD is the format best suited to the wants and needs of consumers,&quot; said Akio Ozaka, head of Toshiba America Consumer Products, at a news conference. He said Toshiba was surprised by the announcement, which came on Friday, that&#160;Warner Bros. was dropping HD DVD&#160;and exclusively backing Blu-ray.&#160; &quot;We are especially surprised that this decision was made in spite of the significant momentum that HD DVD has gained in the U.S. market and other regions.&quot;Warner was the only major Hollywood studio releasing movies on both formats and the decision to go with Blu-ray Disc meant Toshiba has only two major studios, Paramount and Universal, backing its technology.The decision also left Toshiba with a potential public relations disaster as it came just days before CES, the annual North American gathering of the consumer electronics industry that kicks off officially here on Monday. In response to the Warner news the HD DVD Promotion Group canceled its news conference, leaving some to conclude that backers of the format were ready to concede defeat.&quot;As you can imagine this is a tough day for me,&quot; said Jodi Sally, vice president of marketing for digital audio and video products at Toshiba America Consumer Products. &quot;It&#39;s difficult for me to read all the pundits declare that HD DVD is dead. Clearly the events of the last few days have led you to that conclusion but we&#39;ve been declared dead before.&quot;But Toshiba might have a hard time convincing the analysts and media that follow the battle closely that HD DVD is still in the race.&quot;It&#39;s interesting the CEO said he was surprised. I think that&#39;s an understatement. Devastated would probably be more accurate,&quot; said Peter King, an analyst at U.K.-based Strategy Analytics, who attended the Toshiba news conference.&quot;They really have an uphill battle,&quot; he said. &quot;They are left with a couple of the smaller studios but there is no doubt the major studios have voted with their feet. It&#39;s hard to see now what they can do. Maybe focus on the PC market as a format, but they have a major struggle and that was very clear today.&quot;King wasn&#39;t willing to call the battle over just yet but he said a lot would depend on comments made during CES by other industry leaders, like&#160;Microsoft founder Bill Gates, who is scheduled to speak in Las Vegas Sunday evening.But if the battle is over then what&#39;s bad news for Toshiba will be good news for consumers and the consumer electronics industry, he said. &quot;Everybody in the industry can get behind one format [and] start promoting. The message will be simple and clear, prices will come down and it&#39;s a good thing for the industry.&quot;Toshiba said 1 million HD DVD players are currently in the market in North America.In a statement issued on Saturday the company also expressed surprise over Warner&#39;s move &quot;despite the fact that there are various contracts in place between our companies concerning the support of HD DVD.&quot; On Sunday it didn&#39;t elaborate on those contracts or what its next move may be in the march to make HD DVD the de facto replacement for DVD for high-definition content.
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Toshiba Corp  is planning to give up on its HD DVD format for high definition DVDs, conceding defeat to the competing Blu-Ray technology backed by Sony Corp , a company source said on Saturday.
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In a statement to BetaNews this afternoon, a Toshiba spokesperson said that only a preliminary version of Toshiba's 51 GB three-layer, single-sided HD DVD format had been approved by the DVD Forum, caretaker of HD DVD. As it turned out, and as Toshiba's spokespersons may have only just now realized, the DVD Forum signed off on a preliminary specification, which may have been confused for the final specification because its version number is 1.9.
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Toshiba has abandoned the HD DVD high-definition video disc format, it announced Tuesday. (More to fol...
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Bringing next-gen DVD goodness into the Europe's living rooms Review While other manufacturers flap about trying to decide what format to back in the HD DVD/Blu-ray Disc war, Toshiba has been solidly behind HD DVD since the start. The HD-E1 is the first consumer-oriented standalone HD DVD player available in Europe, so you can now feed your HD telly something decent.â¦
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Japanese electronics maker Toshiba might withdraw its HD DVD next-generation video format, Kyodo News agency reported Saturday.
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Promotion Group's numbers not so rosy either Toshiba has taken an axe to its HD DVD player sales forecast, despite claims from the HD DVD Promotion Group (PG) that the company's "latest promotional efforts are clearly resonating with consumers and showing that price is king when it comes to hardware".â¦
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General Electric Co's   Universal Pictures, one of a few studios using the Toshiba  Corp-backed (6502.T) HD DVD format, said on Tuesday it will  switch to the rival Blu-ray format now that Toshiba has  officially pulled the plug on HD DVD.
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Toshiba Corp said on Sunday its HD DVD high-definition video format is not dead despite being dealt a big setback by Warner Bros studio's decision to exclusively back Sony Corp's rival Blu-ray technology.
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Toshiba announced plans to include an HD DVD-enabled DVD player in its laptops starting in December next year. The new drives will be limited to the high-end &quot;Qosmio&quot; brand, and will sell for around 200,000-300,000 yen (US$1,845-$2,770).
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Netflix has announced it is not longer supporting HD DVD.