Infy approves Sponsored ADS
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Infosys Technologies on Monday announced that its Board of Directors approved Sponsoring a Secondary ADS Offering (&quot;the Offering&quot;), against equity shares held by its existing shareholders in India.
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Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo&#8217;s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will [...]
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Bedroom broadcasters will soon be able to get  share of the money that website makes from advertising
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The FreeiPods.com website looks as phony as a $3 bill. In fact, it's at the forefront of performance-based marketing, as advertisers discover it's more effective to spend $50 million on gifts than to blow the cash on TV ads. By Leander Kahney.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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com December 16, 2004, 9:02 AM PT. Fans of the Mozilla Foundation&#39;s Firefox browser who funded an advertisement in The New York Times will finally get to see their names in print on Thursday.
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Future AdSense integration demonstrateded at London Developer Day.
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The large-cap drugmaker keeps giving investors reason to cheer.
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Microsoft is now selling Ask.com Sponsored Listings via its Microsoft adManager search marketing service. In addition to the MSN adCenter sponsored search ads sold via Microsoft, its customers can now use the service to purchase and manage search campaigns throughout Ask.com. adManager helps you advertise your business to the right people&#8212;those already searching for what you [...]
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Ad costs hit bottom line but subscriptions grow.
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Inside Adsense announces that the recently launched (for beta testing) referral scheme for Adwords advertisers&#8217;Â  products will soon be available to all Adsense publishers in referrals-supported languages. Dubbed as Referrals 2.0, the new scheme allows Adsense publishers to direct traffic from their sites to various advertised products of Adwords clients and earn on a cost-per-action [...]
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Corporate licences make for happy software vendors
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A small company delivering ads to net-based games is being snapped up by Google for $23 million. Plus: Darwinia developer eyes consoles. In Game|Life.
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The Free Software Foundation's new license gets a major endorsement from a major server software project.
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The companies are hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.
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The Open Source Initiative's license approval committee has given a vote of support to Sun Microsystems' license.
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Kanoodle BrightAds Challenges Google AdSense   Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds(tm), a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle's content-targeted sponsored links on their sites.  With the launch of BrightAds, ...