Advertising: New Shop Promises Results Clients Can Gauge
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A new agency, called Engauge, intends to provide marketers with tangible results from campaigns and plans to grow by acquiring other agencies.
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Analysis Photos and printing dominate marketing strategy
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Its latest marketing application includes a new approach to a worrisome treatment.
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New wares include consumer printers, office printers for small businesses and Web sites to help customers become more creative.
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A startup claims to read people's minds while they view ads.
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If you build it -- and it's cool -- they will come. The business model to support it comes later. That's the new economics of the free lunch: Giving away a product or service builds the customer attention and loyalty that rack up earnings.
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New services focus on vertical markets, targeting ads to drive both online and offline sales.
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Check out a new free market data service.
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Promising drug test results make this a company to watch.
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CHICAGO Here&#39;s an interesting business proposition: Win a new client in a hot category. Take two years to improve that client&#39;s bottom line and expand its customer base. Then, if you&#39;re successful, expect to lose the client after it&#39;s acquired by another company.
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A new initiative seeks to improve old products.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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Encouraged by consumer's willingness to use self-checkout scanners, stores are testing new innovations to add service and cut costs. -The Washington Post
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Does a new ticker presage a new business model?
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Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
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Several newspapers are looking into new ways to use fragrance to entice marketers to buy more ad pages.
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SunGard puts business know-how to good use.