The Search Engine Report - Number 122
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A recap of all the hottest news in the search industry since our last newsletter.
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Teaching search engines to see Web pages the way people do could improve their performance.
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This week you'll learn about Web behaviour exhibited by many users and how to capitalize on that by devising keywords and phrases to boost targeted traffic (and sales). Topics covered are keyword research, related words, misspelled words and more. 0314
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The alternative search engine buys Bloglines in a move to compete with the likes of Google and Yahoo. Also: Mitsubishi feels the financial pain of repeated scandals.... EarthLink earnings are up and looking good... and more.
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By Michael LiedtkeSAN FRANCISCO, Associated Press  INTERNET search leader Google Inc.
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Links to the week's topics from search engine forums across the web: Hack Your Competition Out of Organic Search - MSN And Yahoo Join Google With Sitemaps - How Local Search And SEM Relates - What to Look for When Purchasing Links? - What Tools Does An SEO Guru Use? and more.
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Search headlines from around the web, December 27, 2004.
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Found in the search marketing forums: Playing the Stock Market with Search; Reputation Management and Google; Client Wants to Change URL After 15 Years; and more.
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How some companies neglect simple marketing rules in Search Engine Optimization.
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Links to this week's topics from search engine forums across the web: SEMPO Next Steps & Mike Grehan's Second SEMPO Article - Overture Bidding Cap - PPC Question for Merchants - SEO Firm Ordered to Refund Fees, Pay Fine - Tracking Past Links & Traffic? - Google Settles Overture Patent Dispute - Advice on Site Structure
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Many of the top Search Engines have posted their top searches of 2004. As many search engines revealed, World Wrestling Entertainment barely made some lists; others not at all.
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Links to this week's topics from search engine forums across the web: Live From SES Sweden - AdSense verses Affiliate Programs - Google Is Now Indexing Pop-ups - Redirects, Frames And Cloaking - Do You Avoid Content Targeted Listings? - Image Ads On Google Adwords - The Right way to Count Links?
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Links to the week's topics from search engine forums across the web: TrueLocal Launches Canadian Local Search Engine - The Video Void: Where Are All The AdSense Video Ads? - Here Comes Social Media Optimization? - Google Apps for Your Domain, and more.
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Recently, a new meta search engine was launched under the name of Info.com. For those unaware, meta search engines pool the results of other search engines (Google, Yahoo) into a single result set.
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Links to this week's topics from search engine forums across the web: Google Is Doomed Long Term - Search Engine Friendly E-Commerce Design From Ground Up - Why Does Google Still Value 'Bought Links' - SEO for Google Using CSS - Cloaking 101 - Questions and Answers - No Joy With Listings in Yahoo!
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Links to this week's topics from search engine forums across the web: Having Trouble Believing In Crosslinking Penalties - Directory Wars - Local Search is just Hype - 20 Guidelines To Create Successful Landing Pages - Google as Web King, For Now... - Robots.txt Issue With Duplicate Content
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After spending a day with the old keyword page, and getting bored with it, I came up with a new way to look at news, something I've not tried before, that might be fun and/or useful http://nytimesriver.com/keywords.html  Since it's likely to change again soon, here's a screen shot. How it works. Every hour, as usual, it does the nytimesriver scan. Every story is linked to in the database undern all the keywords it references. Then the report, in HTML, is prepared, with the keywords in the left column, and links to all the stories in the right colum. The list is sorted by number of references, the keywords with the most references appear at the top of the list.  So today, baseball is the top item, with 15 references. The teams, the Cleveland Indians and Colorado Rockies, rank high. For some reason (heh) the Boston Red Sox don't appear, even though they're still in it, and the Yankees, even though they've been eliminated (yay!) are near the top at position 10.  It's another leaderboard! (Oh shit.) The stories age, and are removed after 24 hours. After all this is news, not olds.  If you have comments, post them under the screen shot, linked above. PS: Note that since the list just started up today, the initial stories, even though some are already 24 hours old, will remain in the queue until tomorrow morning at this time. So the list will be artificially fat today, it'll thin down tomorrow.