Google wins advertising case
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Google won an important test case in the US yesterday when a federal court judge cleared its practice of selling ads around internet searches conducted for trademarked terms.
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The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday may create an advertising powerhouse of unrivaled reach and knowledge of Internet users' lives, desires and interests.
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Google won a major legal victory when a federal judge ruled that the search engineâs advertising policy does not violate federal trademark laws.
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By Stephen Foley  Google has chalked up a victory over Microsoft in a legal battle over its rival's operating system, Windows Vista.
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Google won a major legal victory Wednesday when a US judge said the search engine could continue to sell ads triggered by searches that use trademarked company names.
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ALEXANDRIA, Va.  - A federal judge on Wednesday  handed online search engine Google Inc. GOOG.O a victory in a  trademark infringement case on Wednesday, ruling that when  users searched for insurer GEICO, Google could display rivals  as well.
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The U.S. Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.
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The U.S. Federal Trade Commission voted 4-1 to approve the Google acquisition of online ad vendor DoubleClick.
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A federal judge ruled in Google&#39;s favor yesterday in the first US court ruling that search engines can sell advertising triggered by trademarked terms.
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U.S. antitrust regulators approved Google Inc.'s $3.1 billion purchase of DoubleClick Inc., clearing the way for a formidable combination in the burgeoning online advertising sector.
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(InfoWorld) - Google beat Wall Street's expectations for its fourth quarter, ended Dec. 31, 2006, as the company continues on a tear, selling search engine advertising much faster than its biggest rivals and than the industry average. Google generated revenue of $3.21 billion, an increase of 67 percent compared to the fourth quarter of 2005. Subtracting the commissions it pays to its advertising partners, revenue came in at $2.23 billion, topping the consensus expectation of $2.195 billion from analysts polled by Thomson Financial. Net income was $1.03 billion, or $3.29 per share, compared with $372.2 million, or $1.22 per share, in 2005's fourth quarter. On a pro forma basis, which excludes certain items, net income was $997 million, or $3.18 per share, topping analysts' expectation of $2.92 per share.
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Google Inc. rode the Internet advertising wave to another sparkling quarter, justifying the investor confidence that lifted its stock price by more than $100 during past month to establish the online search leader as Silicon Valley's most valuable company.
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GOOGLE, the internet search company, defied its doubters last night as it reported a doubling of quarterly revenues on strong advertising demand.
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(InfoWorld) - Google Inc. sold advertising to two men who allegedly marketed an application designed to find and download pirated movies online, a business relationship that has angered big movie and TV studios, The Wall Street Journal reported Monday. The extent of Google's involvement with this allegedly rogue operation has been detailed in sworn depositions taken as part of an ongoing civil lawsuit major Hollywood studios filed against these two men in October 2005. The defendants said under oath that Google assigned them account representatives who assisted them with their Google ad campaigns, including offering them credit and suggesting they use keywords like "bootleg movie download" and "pirated" to promote their Web sites, the Journal reported. A Google employee "largely" backed up the statements from defendants Brandon Drury and Luke Sample, both residents of Missouri, the Journal reported, quoting anonymous sources familiar with the case, in which some depositions have been sealed. EasyDownloadCenter.com and TheDownloadPlace.com generated US$1.1 million in revenue between 2003 and 2005, and Google received $809,000 for advertising, the Journal reported. Upon learning that the defendants used Google to market their software, the plaintiffs, which include News Corp., Viacom International Inc., Sony Corp., NBC Universal, Time Warner Inc. and The Walt Disney Co., complained to the search engine company, according to the Journal. Google responded by holding a conference call with the media companies on Friday in which it pledged to remove certain ads the companies object to, create a list of approved advertisers and stop selling keywords meant to drive traffic to pirated material, the Journal reported. Google also committed to monitor keywords more closely and to train its ad sales team on avoiding selling those types of ads. The flap comes at a time when Google is trying to negotiate with large media companies over the use of their material on YouTube's video uploading and sharing site, which Google acquired last year for $1.65 billion. Those negotiations are proving tough, as evidenced by fiascoes like this month's decision by Viacom to demand that Google remove over 100,000 of its video clips from YouTube. Viacom, whose properties include MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central and Paramount Pictures, gave up afterÂ months of negotiations, saying Google and YouTube proved "unwilling to come to a fair market agreement." EasyDownloadCenter.com and TheDownloadPlace.com, which are no longer operational, didn't host any movies. Instead, they sold an application for $29.95 designed to allegedly help users search for and download pirated movies from P-to-P (peer-to-peer) file sharing networks. The defendants dispute the allegations that they induced and facilitated piracy and are thus guilty of copyright infringement and unfair competition. Asked to comment about the Journal's report, a Google spokesman said via e-mail that Google forbids advertisers from using its ad platform to promote the sale of copyright infringing materials. "We are continually improving our systems to screen out ads that violate these policies," he wrote. Â
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A federal judge in Virginia has ruled that a trademark infringement suit filed by the Government Employees Insurance Co. (GEICO) against Internet search giants Google and Overture Services can proceed.
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Google Inc. is paying The Associated Press for stories and photographs, settling a dispute with a major provider of the copyright news that the online search engine finds and displays on its popular Web site.
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Google Inc. is confident that its $3.1 billion bid for online ad tracker DoubleClick will win over European and U.S. regulators, a company executive said Friday Â even as advertisers expressed concerns the deal will shrink competition.