Planning your Search Strategy for the Latino Market
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We present recommended preparation strategies by established SEMs in the Latino arena, along with a resource list of how and where to start your own Latino search marketing and optimization strategy.
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In a new post to his blog today, Stuart Herbert continues the theme he started in a previous post about a business case for PHP. In this new entry, he shares some things he's done to further the effort.   To turn this from an idea into reality, I've setup a Google group where anyone who is interested can join in, and help build this resource. Please come along with your ideas and concerns, and let's see what we can achieve together.   He also suggests some "first steps" to get the ball rolling, namely a list of topics the business case needs to cover.
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MIAMI/LOS ANGELES (Billboard) - After years of modest  results, the digital marketplace in 2007 finally began to yield  considerable revenue streams for Latin labels and acts.
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How the right tools can create a solid search strategy.
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Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts.
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So says the new SEMPO &#8220;State of Search Engine Marketing 2006? report as summarized in MediaPost today:  SEMPO also found that marketers who migrate budgets to search are shifting spending from traditional media. When SEMPO asked respondents who said they had shifted budget to search where that money came from, the top answers included print [...]
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New Search Suggest tool tries to guess what you're looking for and offers a drop-down list of terms.
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Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or specialized content sites.
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Search results are color coded to show good rates versus bad ones.
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Mercado Software, the leading provider of eCommerce search &  merchandising solutions, today announced that the most effective online  marketers use what is known as "searchandising"  -- customizing their search and navigation with  merchandising.
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U.S. retailers are spicing up their  fashion lines with a bit of Latin flavor to attract a  long-neglected but increasingly important group of consumers --  Hispanics.
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More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
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Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without.  Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market.
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Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results.
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Search marketing is increasingly global, but a local focus is still vital to achieve your goals.  What does it take to have a successful search marketing campaign in Europe?
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Focus your search results automatically by including characters and words that put a finer point on your queries.
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To get an idea of how hot Web search is, go talk to Raul Valdes-Perez, a Carnegie Mellon University professor who is leading a search technology start-up called Vivisimo Inc. He'll tell you that more than 50 venture capitalists have come knocking on his door since January, all seeking a chance to invest in Vivisimo, which recently launched a Web search service under the dopey name of Clusty.