Inside Apple Stores, a Certain Aura Enchants the Faithful
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Appleâs stock skyrocketed 135 percent in 2007, and its sleek retail gadget emporiums are a large part of that  success.
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In the Apple (AAPL) pantheon, hardware design usually stands at the altar, from the company's sleek, silver MacBook computers and its colorful iPod music players to its latest object of desire, the soon-to-be available touch-screen iPhone.
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It resembles a coaster on steroids - or a container for Wonder Bread. The familiar Apple logo is the only obvious sign that the handsome 2-inch-tall, white-with-silver-trim, square box on my desk is a different sort of wonder.
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The Mac maker has big plans to expand its network of retail outlets by creating small versions of its stores.
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Carolyn Ramsay couldn't figure out why she couldn't fit more digital pictures into her Apple iBook laptop. So she brought it to the Apple Store here, where one of the resident technicians - called "Geniuses" - found a quick solution.
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Apple may dominate the MP3 market, but other players have their fans and laudable features.
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Appleâs new phone does so many things so well, and so pleasurably, that you tend to forgive its foibles.
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A visit to the Apple store in downtown San Francisco a little more than a day before the release of the product.
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Editor's note: This story was reprinted from Computerworld. For more of Computerworld's coverage of the Mac, visit its Mac Knowledge Center.
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As customers flock to buy brightly colored baubles and flashing lights, some church leaders hope the new interest in Christmas will lead to interest in Christianity.
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They come sporting mohawks, full-body tattoos, multiple piercings, and hair in brilliant colors -- the ever-growing congregation of the "Mac-faithful" -- basking in hip technology and declaring love for their iPods, iPhones and everything else from Apple on show at the annual MacWorld Expo.
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A softball tech question: Can you name the innovator whose gorgeously distinctive products earn praise from reviewers and almost cultish devotion from customers? The answer: Apple Computer.
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Christmas is a time of fantasy. Throughout the land, merchants fantasize about hitting their fourth-quarter numbers, with the aid of gift-givers with starry eyes and platinum credit cards.
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A survey of Apple and AT&T stores finds they're not all the same when it comes to stocking and reserving the much-hyped gadget.
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Experiences, not material goods, often make the most memorable gifts.
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Meanwhile, down in The Apple . . . An organization is exposed.
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By all accounts, millions of people will buy or receive Apple Computer&#39;s iPod digital-music players this holiday season. The gadgets are beautifully designed and simple to operate, which is one reason they