In CBS Test, Mobile Ads Find Users
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CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a personâs location.
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Mobile search is set to explode with the entry of the iPhone and its competitors to the market. Is your site ready for mobile search?
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Wireless users can query the search site via text messages.
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Mobile phone owners are blessed with more than just free weekend minutes, as religious institutions and telcos roll out new services to help the observant practice their faith. By Elizabeth Biddlecombe.
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Technology displays two-line banner ads on cell phone screens along with free e-mail service.
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If you&#39;re like me, you&#39;ve seen lots of ads for Internet phone services but met very few people who actually use one. Dan Cistone, an Army staff sergeant based in Killeen, Texas, is living proof that those ads aren&#39;t purely hype.
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T-Mobile is testing a service that combines VoIP and cellular access in hopes of catching up with its competitors.
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Here&#8217;s a nice overview piece &#8212; together with the requisite &#8220;who will win?&#8221; dramatic elements &#8212; from BusinessWeek, covering mobile search:  The emergence of Internet-connected mobile phones, or what&#8217;s known as the Mobile Web, is turning the wireless search business into a horse race&#8212;one that&#8217;s too close to call. Unlike its dominant role in search [...]
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Study says CBS&#39; &#39;CSI-NY&#39; and NBC&#39;s &#39;Medical Investigation&#39; most eagerly awaited in new fall lineups. NEW YORK (CNN/Money) - Politicians looking for a quick boost this campaign season might want to look at
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ChaCha, a search engine powered by people, is hoping that it will be more popular on the mobile phone than it was on the Web.
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(InfoWorld) - Despite theÂ buzz around mobile advertising, end users and eager advertisers may have to wait a while for widespread deployments as the mobile industry sorts out the requirements for it. "The problem is, today we are highly fragmented," said Rob Conway, CEO of the GSM Association, the global trade group for GSM (Global System for Mobile Communications) operators. He spoke Tuesday morning at the 3GSM World Congress in Barcelona. Arun Sarin, CEO of Vodafone Group, agreed. Despite the interest from advertisers in using mobile phones to deliver ads, the mobile industry needs to create a consistent framework. "If we went to Proctor and Gamble and said, this is how Vodafone does it but Orange is different, they will find it hard to move their ads onto mobiles," Sarin said. "If we don't move together we will have a fragmented medium and user base instead of a single valuable medium that reaches two billion people." A common framework would include specifications for the appropriate size of banner ads and length of video ads as well as a reporting mechanism to help advertisers measure the success of their campaigns. The GSM Association has recently established the Mobile Advertising Forum to begin to define such a framework. The group hopes to include a wide variety of interested parties, including advertisers, aggregators and content providers to set the parameters. Some end users are interested in the concept of mobile advertising because it can enable free or low-cost services in exchange for viewing advertisements. In addition, the mobile industry promises that it can offer advertisements that users may be interested in based on their location, for example. "It's about engagement with consumers," Conway said. "We will tailor-make ads for the taste of consumers." Mobile phones represent an enticing platform for advertisers who already eagerly address the 1.4 billion TV sets and 1 billion PCs in the world, said Sarin. With 2 billion mobile users on the planet, "we're clearly an important area," he said. Not all those users phone users, however, would be able to receive mobile ads. They must subscribe to a data service that enables the delivery of such content and a capable phone too, he said. Â
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Microsoft Corp. is testing a way to present video advertising that's less annoying to Web surfers.
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NEW YORK  - CBS won the coveted double in the primetime ratings race last week -- total viewers and the adults 18-49 demographic -- and also scored six of the top 10 shows in the advertiser-friendly age group.
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BBC Click investigates how technology is enabling adverts to be tailored to individuals consumers.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.