Yahoo faces new competition from QuadrantOne ad network
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As if Yahoo didn't have enough uncertainty to contend with right now, three of the largest newspaper chains in the country have launched a new company called QuadrantOne, which may both compete and overlap with Yahoo's online ad network.
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The competition between two leading Internet search engines is heating up anew as Yahoo Inc. plans to announce today that it soon will offer a free, high-speed way to search for information on personal computers, challenging rival Google Inc., which released a similar product earlier this fall.
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It's not the blockbuster that some industry analysts envisioned, but Yahoo Inc. has sealed its first deal under new Chief Executive Jerry Yang. Hoping to deepen its appeal to hard-core sports fans, Yahoo is buying Rivals.com, a Web site that provides extensive coverage of collegiate athletics.
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Yahoo Inc. plans a new integrated   marketing campaign in U.S. and overseas markets that includes   television, radio, cinema and online advertising, the Internet   media company said on Monday.
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Yahoo Inc. took control of online advertising exchange Right Media Inc. on Thursday, giving the slumping Internet portal a head start on rivals Google Inc. and Microsoft Corp. in a heated race to build more powerful marketing vehicles.
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People are clicking more often on ads served up by Yahoo Inc.'s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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InfoWorld - People are clicking more often on ads served up by Yahoo Inc.&#39;s search engine since the company switched to a new ad-ranking system earlier this month, according to comScore Networks Inc., a firm that measures Web usage and traffic.
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SUNNYVALE, Calif. -- Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Yahoo! aims to improve its ad reach by acquiring BlueLithium.
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Yahoo Inc has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for $300 million, in the latest move to consolidate the behavioral ad targeting market.
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Some new features may give Yahoo! shareholders reason to shout.
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Yahoo is making APIs available to developers who want to build applications for its new Panama search ad platform.
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Yahoo will announce new tools for online advertising that could pull the company ahead in the race to better tailor online advertisements to the people most likely to buy.
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InfoWorld - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday.
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By VAUGHAN, Gareth  THE new centrepiece of Telecom's Internet strategy, YahooXtra, is aiming to grab a dominant chunk of the Internet advertising market as it takes on former partner Microsoft's MSN in a battle for eyeballs and revenue.
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Internet media company Yahoo Inc. on Thursday said it struck a deal to produce, host and sell advertising for the official Web site for the second and third season of NBC's "The Apprentice."
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Yahoo Inc  has struck a  deal to buy BlueLithium, the fifth-largest U.S. online ad  network, for $300 million in cash, in the latest move to  consolidate the fast-growing behavioral ad targeting market.