Google to Distribute Online Video Ads
23186
Google Inc. will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader&#039;s effort to diversify beyond the static written messages that generate most of its profits.
178654
Apple Inc.  said on  Wednesday that Google Inc.&#39;s YouTube Internet video site will  be available on its Apple TV set-top box.
251975
Google Inc.&#39;s YouTube said  on Monday that it will distribute local television programming  from select Hearst-Argyle Television Inc.-owned stations in a  revenue-sharing agreement, marking the first time the  video-sharing site has paid for local TV content.
195467
Google Inc  and television ratings company Nielsen will announce a multi-year deal on Wednesday to provide demographic data to Google's system for selling television advertising.
713595
Apple Inc.  said on Wednesday that it will put Google Inc's  YouTube Internet video catalog on television through its Apple TV set-top box.
738839
Google may buy online video phenom YouTube for $1.6 billion, according to The Wall Street Journal.
165949
Motore sfida Google sulla distribuzione di video online
538482
(InfoWorld) - GoogleÂ is testing a new advertising format that it hopes will make people spend more time looking at ads online, and even embed them in their own Web sites. Called Gadget ads, the service has already been in testing with a small handful of clients. On Wednesday Google announced that it was widening the tests considerably, which means more of the ads will start appearing on Web sites. The format allows companies to build ads that include audio, video, games, and live data feeds, and to spruce them up with the Flash and JavaScript programming languages. The ads wind up looking like small Web pages within a Web page, and people can save them to a blog or to their iGoogle home page. Google posted several examples of the Gadget ads on its Web site. An ad for a Nissan car lets people type a U.S. postal code in the advertisement to get a map showing traffic conditions where they live. Another for the Six Flags theme park includes a simple game and a link to "add to your Google home page." The ads give advertisers detailed metrics about who uses them, according to Google. The Six Flags ad delivered 94.5 million impressions to 17.1 million unique users, and was interacted with about 200,000 times, Google said. 0.3 percent of those exposed to the Gadget ads interacted with them, Google said. In comparison, direct mail generates a response rate of 2.18 percent, according to figures for 2006 from the Direct Marketing Association. The Gadget ads run onÂ Google's Adsense advertising networkÂ and are priced by number of clicks or number of impressions. Google didn't say when the testing period would end, but the it said Gadget ads will eventually be available in 20 languages and 100 countries. Microsoft and other companies also let advertisers put video and interactive features in Web sites, but Google claims that its ads offer more ways to keep people engaged. The ads can also appear on YouTube and sellers can include part of a checkout process in the advertisement.
24103
Google Inc. will try to cash in on the Internet's latest craze by distributing ads within "widgets" &#151; the interactive capsules designed to bring more pizzaz to Web pages.
365187
Google Inc., racing to head off a  media industry backlash over its video Web site YouTube, will  soon offer anti-piracy technologies to help all copyright  holders thwart unauthorized video sharing, its chief executive  said on Wednesday.
630788
Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.
573667
Google Advertising Google Video via Google Video AdSense What a better way to get the Google Video Ads off and kicking than by Google advertising their own video upload, search and sharing service, Google Video. Ionut Alex posts on Google Operating System: In one of the ads, they show a popular video from Google Video and ask you: [...]
107990
Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
274187
Google's popular video-sharing site is now a Coke dealer.
171792
Google Inc. on Wednesday plans to offer free, high-speed Internet access to everyone in its Silicon Valley home town &#151; a hospitable gesture that the online search leader hopes to see spread to other parts of the country.
501237
Google is working with Dow Jones, CondÃ© Nast, Sony BMG Music and other large content companies to syndicate their video content on other Web sites.
219248
VentureBeat is reporting that Google is taking the first rumored moves in its obvious next step to bring Google Video Ads to the masses by signing a major advertising deal with Dish Network, the second largest satellite TV company in the US. The latest reports are significant because they suggest Google may be on its way [...]