$2 Million Airtime, $13 Ad
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The YouTube Effect has crept into television's mightiest showcase for advertising: the Super Bowl.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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The Los Angeles Times reports that the popular fake news show, hosted by Jon Stewart, will be available for free in its entirety online in the form of over 13,000 ad supported clips.
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Top bidders put up a total of more than $2.4 billion in the opening round of the Federal Communications Commissionâs auction of coveted U.S. government-owned airwaves.
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TV and radio serve up content in a linear broadcast format. It&#39;s dished out in time slices according to schedules that make sense to broadcasters and the marketers who buy their ad space.
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A deal with an advertising agency shows TiVo making some fancy moves.
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The Masters signs three sponsors two years after going commercial free and will return to broadcasting four television ad minutes per hour.
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The U.S. sale of airwaves for  advanced wireless services grossed a record $13.9 billion when  it ended on Monday, and spectrum-hungry wireless carrier  T-Mobile USA, Verizon Wireless and a group of cable companies  were the highest bidders.
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At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one?
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The company has come up with some on-demand advertising. Will it woo viewers?
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Turner Broadcasting Systems and Interference Inc. have agreed to pay $2 million for a Cartoon Network advertising campaign that caused a widespread bomb scare, the attorney general said Monday.
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When it comes to what pays on U.S. television, talk doesn't come cheap -- nor apparently does a loud mouth.
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The broadcast companyâs loss stemmed from write-downs, breakup costs and weak advertising sales.
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The battle for Ohio in last year's presidential campaign came with a huge price tag: &#36;100 million for television advertising alone, according to a new study.
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Internet advertising revenues in the United States surged 42.7 percent in the second quarter compared with the same period a year ago to 2.37 billion dollars, an industry group revealed.
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The high ratings for the program have come at a high price for NBC, as some advertisers say they are wary of being associated with the showâs content.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.