Bebo fingers Yahoo! for display ads
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Hey! Kids! Buy! This! "Marketing is essentially about feeding poop back to the diners fast enough to make them think they're getting real food." - Generation X, Douglas Couplandâ¦
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Fingers all tired from typing Web addresses from Bebo to Zebo to hit all your social networking and media sharing sites?
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SUNNYVALE, Calif.  --  Yahoo Inc. will sell branded advertising aimed at mobile phone customers outside the United States as part of the Internet powerhouse's efforts to build other revenue sources beyond the Web.
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Yahoo Advertising Expands on eBay The major advertising and cross platform partnership between eBay and Yahoo is starting to solidify beyond testing of Yahoo Sponsored Search advertisements in eBay results to more targeted eBay channel advertisements and larger ads in eBay search results.  Starting today Yahoo graphic (or display) banner ads will be shown in eBay [...]
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Living with ads that contact your cell phone and ask if they can be shown to you.
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(InfoWorld) - Yahoo continued its pursuit of online ad rivals with a $300 million purchase of private online advertising firm BlueLithium, the Internet giant announced Wednesday. San Jose, California-based BlueLithium offers banner advertising on a network of about 1,000 sites, which will help toÂ extend Yahoo's ad reachÂ as it continues to challenge rivals Google and Microsoft's online ad offerings. The deal is for cash and is expected to close at the end of the fourth quarter of 2007, Yahoo said. BlueLithium will become a Yahoo subsidiary once the acquisition is completed. It will be integrated with other Yahoo ad offerings, including the Yahoo Publisher Network and the Right Media Exchange. IncreasedÂ competition in the online advertising marketÂ between Yahoo, Microsoft, and Google has led to a series of acquisitions by all three companies. Yahoo has struggled over the past year, reporting disappointing second-quarter financial results and a decrease in net income over the same period in 2006. The company has alsoÂ spent almost a year reorganizingÂ both its top management and its business divisions. Â
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Barry Schwartz points to a WebmasterWorld thread where a Yahoo Search Marketing representative, YahooSarah, posts an explanation of Yahoo&#8217;s new Quality Index Score system. Basically, Yahoo Search Marketing now uses a mix of click price and quality score to determine placement of ads in Yahoo Search results.  Here&#8217;s Sarah&#8217;s explanation of how to boost your Yahoo Quality [...]
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Here's a way to test your Web savvy: Have you  searched for the word Bebo?
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Yahoo! Inc. (NASDAQ:YHOO) today launched its mobile display advertising  platform on the company's Yahoo! Mobile Web  service (m.yahoo.com) in 19 countries across Europe, Asia and the  Americas instantly enabling advertisers to reach consumers around the  globe on their mobile phones.
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Some new features may give Yahoo! shareholders reason to shout.
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Yahoo Publisher Network has made some updates to its quality guidelines and program policies.  The change which sticks out the most is the limitation of three ad units per page. Google AdSense works in a similar fashion, with the maximum amount of contextual network ads being set at three. Yahoo has defined some simple quality guidelines [...]
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Yahoo Inc announced on Wednesday an exclusive partnership with Bebo to manage display advertising on the social networking Web site in Britain and Ireland, giving it access to more than 11 million sought-after users.
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THE online search giant Yahoo wants to make a debut on the small screens of handphone users soon. Yahoo has acquired WUF Networks, a small start-up with technology which aims to let consumers move their songs
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Yahoo Search Marketing has upgraded their ad ranking system from an auction bidding model to their Marketplace Design system which takes into account :  Advertiser clickthru history Expected click thru rates An advertisement&#8217;s Quality Index to rank ads based upon bids &#038; quality Bid or Click Price Historical click-through data Whether the query word/phrase appears in the title Keyword in URL Landing Page [...]
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The Hive Mind Sees All Camping World Congress If you thought Facebook's Beacon ad program had FAIL written all over it, wait until you see what Yahoo! has in store for you.â¦
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There will be platform independence, this time Yahoo! has announced its intention to support third-party widgets on its mobile platform, promising platform independence and rapid development. The announcement came in a presentation at the CES event, currently taking place in Las Vegas.â¦
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Yahoo has been practicing paid inclusion under the Yahoo Search Marketing and Inktomi umbrellas for almost 5 years, yet for some reason Paid Inclusion does not get the coverage in the Search Marketing community it deserves. Why not? My guess is the modification of organic listings with paid results and all around tracking can be seen [...]