Microsoft Windows patent will spy for advertisers
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The computer is impersonal again If you thought adverts on the web have become more offensive and more intrusive than ever before, then it might be time to find alternatives to using software from Microsoft.â¦
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Sectors of the Internet world are still buzzing over the release of a Microsoft patent application that appears to claim rights to the underlying method proposed by companies to better determine
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Windows users will have another tool for protecting their PCs.
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InfoWorld - Microsoft will start to give some customers the benefit of the doubt with an updated version of its software antipiracy tool, Windows Genuine Advantage Notifications.
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The search giant's new tool lets budding inventors browse 200 years' worth of intellectual property on file with the U.S. Patent and Trademark Office. In Monkey Bites.
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(InfoWorld) - Microsoft is joining Ask.com in offering Web surfers a way to use its search engines anonymously, and the two companies are now calling on the search and online advertising industry to develop a common set of privacy practices. By year's end, Microsoft will give users a way to search anonymously on its Microsoft Windows Live Web sites, and it will also implement a new data retention policy that after 18 months will scrub all search query data of any information that could be used to identify the searcher. "We think that we as an industry ought to take a look at ways to further enhance privacy protections," said Microsoft Chief Privacy Strategist Peter Cullen. "We're really trying to make sure that people always have the ability to have a trusted experience." These steps areÂ similar to those taken by Ask.comÂ last week and are part of an effort to create industry consensus on privacy practices, Cullen said. When visitors use Microsoft's Windows Live search engine, Microsoft stores the search queries along with some information on the person doing the searching in order to provide them with targeted advertising. Like all the major search providers, Microsoft doesn't associate names or e-mail addresses with this data, but it does keep IP (Internet Protocol) addresses and some other identifying information, such as the zip codes of Windows Live users. Privacy advocates are concerned that this data could be misused. "Search terms are often about drugs, they're about sex and they're about rock and roll," said Peter Swire, a law professor with Ohio State University who was the White House's Chief Counselor for Privacy under the Clinton administration. "There are a lot of people who are feeling that they're doing a private exploration and wouldn't want their search terms as part of their permanent record." Last year, AOLÂ researchers inadvertently illustrated how this data could be misused when theyÂ posted data on about 650,000 searchesÂ made on the company's Web site. New York Times reporters were able to track down one of the searchers based on the information in the database. Ask.com and Microsoft's announcements put pressure on Google to improve its privacy practices, Swire said. Google retains part of the IP address associated with searches and has not promised to provide anonymous searching, he explained. It is becoming even more important for companies to safeguard consumers' privacy as the online advertising and search industries consolidate, Swire said. Both Microsoft and Google have made major moves in this space over the past few months with their plannedÂ acquisitions of aQuantiveÂ andÂ DoubleClick. More pressure is coming from the European Union, which has placed limits on the amount of time search companies can retain this type of data and isÂ reviewing Google's DoubleClick acquisition. Microsoft and Ask.com will invite privacy advocates and Internet search and advertising companies such as Google, AOL, and Yahoo to come together and more clearly explain how the industry will handle privacy. "The first step is, we'll be in contact with all the other players in this space and talk about what a summit might look like," said Cullen. "We're very happy to host it, if that's the answer ... both Microsoft and Ask.com think that this is the time to make this happen." The two companies expect to report on the results of this outreach by September. That's right around the time that the U.S. Federal Trade Commission (FTC) is expected to host a workshop discussing these same issues, Swire said. "Now we're getting public debate and corporate debate on best practices. And the FTC will be trying to push that this fall." Â
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Lancope, Inc., the provider of the StealthWatch&#8482;  System, the most widely used network behavior analysis (NBA) and  response system, today announced that U.S. Patent No. 7,185,368 has been  issued for the company's innovative flow-based  detection of network intrusions.
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Trend Micro has convinced the trade commission to look into whether competitors are infringing on its patents.
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By Peter Healy, The Stamford Advocate, Conn.  Dec. 17--Imagine that you just told a friend via e-mail about your idea for a new product that might outsell the iPod. But if a computer hacker finds it and steals your secrets, a lifetime of work and billions in revenues could be lost.
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Microsoft Corp. said on Sunday  the software maker was taking new steps to protect consumer  privacy in the areas of Web search and online advertising and  called on the Internet industry to support it.
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A partnership unveiled this week between Microsoft, MediaCart Holdings and Wakefern Food will deliver personalized ads to grocery shoppers through computerized carts. The initiative is yet another way that Microsoft aims to derive revenue from ads, even as it continues to struggle with Google to take more of the online advertising market.
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A federal judge has set a December date for a patent suit challenging &quot;AutoPlay&quot; technology included in recent versions of Microsoft Windows.
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Ask hopes a tool which erases search history will prove a winner with consumers concerned about privacy.
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A civil suit filed in Florida by Dell and its Alienware subsidiary is giving insight into the enormous sums of money that can be made by creating Web pages full of advertising links.In October, Dell sued a group of domain registrars, alleging the companies bought more than 1,100 domain names with trademark-infringing characteristics, such as &quot;dellbatterrogram.com&quot; in order to put advertising links on the pages.The practice, known as&#160;typosquatting, is illegal. It&#39;s intended to draw unwitting Web surfers to pages with URLs (uniform resource locators) that are similar to legitimate sites, and then redirect them to other sites. The owners of these Web sites get revenue from advertising referral programs every time a link is clicked.The defendants -- Belgiumdomains, Capitoldomains, Domaindoorman, Netrian Ventures, iHoldings.com, Juan Pablo Vazquez, and 10 unnamed defendants -- deny the claims. Dell contends the businesses, most of which are registered outside the U.S., are shell companies engaged in collusion.Dell sought a court order in November to freeze their assets so the money from their operations wouldn&#39;t disappear. Last month, the court amended the freeze order, and contained in the details of the new order are clues to just how much money the defendants may be raking in.Google, whose AdSense advertising-placement program was used to monetize the domains, was ordered to hold in a special account the first $1 million collected on behalf of the defendants each month. The second $1 million that accrues in the account every month will be given to the defendants. If more than $2 million accrues in one month, the money is split between the defendants and the Google account.Google takes a cut of AdSense revenue, which shows that it in part benefits from this kind of abuse of the Internet. However, Google recently announced it will not allow AdSense campaigns on &quot;kited&quot; domains.Kiting is a technique used by some rogue registrars to avoid having to pay the fee for using a domain. The domain is repeatedly registered and unregistered within a five-day Add-Grace Period. The grace period, which applies to a handful of TLDs (Top Level Domains) was intended to let people get a refund of their domain registration fee if they made a spelling mistake.Kiting often goes hand in hand with another abusive practice, &quot;domain tasting.&quot; A domain name is registered and monitored during the grace period to see if it gets sufficient traffic to pay for its registration fee. The domain owners then get refunds on the sites with low traffic. However, the Internet Corporation for Assigned Names and Numbers&#160;(ICANN) is considering keeping a $0.20 fee&#160;it normally refunds as part of the registration process in order to stop tasting.Dell has accused the typosquatter defendants in its lawsuit of both practices and is claiming their profits as well as $100,000 per infringing domain used.Google&#39;s antikiting policy doesn&#39;t apply to domain tasting, meaning the company will still potentially benefit from Web sites intended merely for advertising. A Google spokesman said Tuesday, however, that Web sites are supposed to have legitimate content in order to be accepted into AdSense.Other information in the court documents shed light on the economics of monetizing domain names. Dell contends the defendants control some 1 million domain names, and believes they also have used at least 64 million other unique domain names.When the court froze the defendants&#39; assets in November, it also froze their ability to stop renewing domain names that weren&#39;t producing enough revenue to justify the registration fees. Since the defendants controlled so many domain names, the automatic renewal of those names -- likely around 3,000 domains a day -- cost them $20,000 per day.However, the defendants successfully petitioned the court to cancel domains that were generating less than $8 a year in revenue.&quot;These [figures] tell us that there&#39;s lots of money in tasting, and it&#39;s a game of huge volume,&quot; wrote John Levine, a consultant and author of &quot;The Internet for Dummies&quot; on his blog.The Dell case continues in U.S. District Court for the Southern District of Florida.&#160;
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Microsoft is offering protection against patent claims for Office binary formats under its Open Specification Promise.
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Detect and remove all dangerous spyware and adware from your PC with SpyBlocs 2.0. Protect yourself against identity theft. Free download.
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Spyware, those annoying programs that snoop on a user's actions, remain a Windows-only phenomenon.