The NASCAR Brand Takes Over America
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From pacifiers to caskets and nearly everything in between, Americaâs racing fans can show where their true loyalties lie.
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NASCAR and DirecTV will  pair up next season to bring racing fans closer to the action  than ever before.
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At stake in this contract battle between Nascarâs most popular driver, Dale Earnhardt Jr., and his stepmother, Teresa Earnhardt, is the future of a company that is the legacy of Dale Earnhardt.
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After two consecutive years of declining TV ratings, NASCAR may put the brakes on change and focus on reclaiming its bond with core fans.
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No other major sport uses its athletes as much as Nascar does, but, then, no other sport is as linked to its sponsors as Nascar is.
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Racing fans will have many questions  when the NASCAR season kicks off Sunday with the Daytona 500  race, but automakers only wonder whether the sport will retain  its popularity and keep driving vehicle sales.
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Itâs sad to think that NASCAR has gotten so good at this. Weâve watched their response to tragedy too many times not to recognize the seriousness of a situation.
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If Kurt Busch goes on to win his first NASCAR title, he can point to the 500 miles at Lowe&#39;s Motor Speedway as the defining race of his season.
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NASCAR reached an apparent agreement with AT&amp;T, and its logos were being put on Jeff Burton's car following Friday's practice at Richmond International Raceway.
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NASCAR fans usually go to Phoenix International Raceway to see the likes of Dale Earnhardt Jr., Jimmie Johnson, Kevin Harvick and Jeff Gordon.
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Toyotaâs entry into stock-car racing has some good ole boys revved up. Will the Japanese automaker take over Daytona like itâs overtaking Detroit?
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Brian France created NASCAR&#039;s championship format to add drama to the title chase. Three years later, he&#039;s still not satisfied and plans to tweak the system again.
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Starting this weekend, General Motors will run ads that tap into patriotism, positioning the Chevrolet Silverado as AmericaÂs truck.
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NASCAR&#39;s 2004 season comes to a close in Sunday&#39;s Ford 400 with five drivers in contention for the $5.28 million Nextel Cup championship and a storyline for stock-car racing fans of every loyalty.
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The quintessential American race hits the half-century mark. A look back through photos at its history and glory years
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Beginning next season, NASCAR will uncork its long-standing ban on hard-liquor sponsorships, which will tap a new source of funding for at least two high-profile race teams.
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For those involved in NASCAR, racing is more than a sport. It is a way of life. It is a way of conducting one&#39;s self throughout life, and eventually getting through the toughest part of life: dealing with death.