Yahoo, Microsoft Check into Facebook
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By Jefferson Graham  Yahoo is the most widely used online site, but youth-oriented social networks are the fastest growing on the Internet. And everybody wants a piece of the action.
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Facebook is asking all of the right questions.
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InfoWorld - IBM, Google, Microsoft, Verisign, and Yahoo have joined the corporate board of theÂ OpenID Foundation, giving a boost to the group's efforts to simplify the process of signing into Web sites.
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This social networking disease is catching Yahoo! is in talks to buy Facebook, the social networking site for college- and schoolkids, the WSJ reports today.â¦
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A fast-growing organization that aims to help users share their personal contacts between different social media and other Web 2.0 services and includes Facebook, Google, Yahoo, LinkedIn and Plaxo has signed a more traditional heavy hitter up to the cause: Microsoft.
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Social-networking site Facebook is in  serious talks to sell itself to Yahoo for an amount that could  approach $1 billion, The Wall Street Journal reported on  Thursday.
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BREAKING NEWS - This afternoon, Microsoft won the apparent battle for an equity stake in social networking applications provider Facebook, making a $240 million equity investment in the company. In exchange, Microsoft will become the exclusive third-party supplier of Facebook's advertising platform.
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Following a deal last August in which Microsoft agreed to handle all ad sales for popular social networking site Facebook, the Redmond company has signed a similar agreement with social news site Digg. Microsoft is working hard to establish itself in the ad industry, but faces stiff competition from Google.
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WorkLight, a Web 2.0 application developer, announced today WorkBook, a Facebook overlay targeted to Facebook users in a corporate environment.WorkBook, a Web 2.0 applications that works with WorkLight, the company?s on premise server software, uses the Facebook application to facilitate corporate communications and knowledge-sharing in a secure environment.?People use their regular Facebook profile. But when you install WorkBook it creates an application that asks users to authenticate themselves against a company directory and the company authentication engine,? said David Lavenda, vice president of marketing and product strategy.The Faceboook application appears along with the list of other third-party Facebook applications. After a user clicks on WorkBook, however, the organization knows who the user is and gives the user all of his or her access controls and roles.There is no new layer of security required, Lavenda added.With the recognition that social networking can facilitate sharing of information and communications in a business environment, especially for a global company, a? number of organizations have tried to implement their own homegrown social networking applications without much success, according to industry analysts.The goal, not dissimilar to a corporate portal, is to keep employees apprised of company information and allow workers to expand their knowledge base by being able to contact certain remote employees within a large company who may possess skill sets required to complete a project.WorkBook, however, leverages a popular program that many workers may already be familiar with and feel comfortable using, Lavenda said.It will allow users to search for co-workers by name, location, department, project, or by area of expertise and connect with them using the usual Facebook capabilities.The WorkLight server connects to enterprise systems and the security infrastructure and exposes the information to Web 2.0 applications, in this case WorkBook.The application is available now in limited release and will be generally available in February 2008.Licensing starts at $10 per user, per month with volume discounts available, Lavenda said.
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Yahoo may team up with News Corp. to fend off&#160;Microsoft&#39;s bid to buy the struggling Web portal, according to a Wall Street Journal report on Wednesday.The two companies are in talks about a deal in which News Corp. would take a stake of as much as 20 percent in Yahoo. MySpace and other Web properties of News Corp. would be combined with Yahoo, according to the report, which was attributed to &quot;people familiar with the matter.&quot;The deal would also involve a cash infusion by News Corp. and a private equity firm. Yahoo would remain independent.On Monday,&#160;Yahoo rejected Microsoft&#39;s $44.6 billion unsolicited buyout bid, saying it undervalued the company. Microsoft has vowed to take all necessary steps to close the deal.A Yahoo spokeswoman declined to comment on the report. News Corp. and Microsoft could not immediately be reached for comment.
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Expedia subsidiary TripAdvisor rolled out social networking functionality on its site Friday that allows users to filter out reviews from people they may not know, giving reviews from friends priority.
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Shared bank accounts next? Call it co-incidence or call it necessity, but Microsoft has jumped on-board a Yahoo!-backed initiative to give internet users a single digital identity.â¦
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Just like Ask.com Unable to keep up with Google's market share, the other big search engines are determined to top its privacy policies. Last week, Ask.com announced new software that keeps web searches completely anonymous - a first among major search engines - and now Microsoft and Yahoo! have unveiled their own brand-spanking-new privacy principles.â¦
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Yahoo, Inc., world-class leader in online search queries, announced its plans to reveal desktop search feature in January, which will go through testing in the designated month.
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Microsoft announced on Wednesday that it has completed the joining of its instant messaging network with Yahoo! Messenger, meaning any of the services' combined 350 million users can now send messages to those on either network. The interoperability was being beta tested since mid-July.
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After Google announced their search software utility and Yahoo! told the world they are working on a similar program. MSN is now beta testing their software.
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Blog: The Federal Trade Commission plans to expand its probe beyond Google-DoubleClick to also look at Microsoft and Yahoo deals, the Wall Street Journal reported Thursday