Free Massages Blend Hype and Healing in Marketing to Hispanics
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A brand of massaging mattresses has attracted a following among Hispanic customers through its marketing tactics of word-of-mouth advertising and church-style testifying.
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Two women in Cincinnati had better leave big tips the next time they get their hair done. They survived strokes thanks to fast action by their beauticians, who were taking part in a novel program to raise stroke awareness as they clipped, straightened and braided their customers' hair.
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Reebok International Ltd. is turning its attention to the growing US Hispanic population, starting with an ad campaign promoting Reebok&#39;s ties to the wildly popular Chivas soccer club in Mexico.
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HACKENSACK, N.J. -- They send a message of success. Attract clients. Even increase employee morale and productivity.
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An online marketing strategy offers free good now, but consumers will have to buy something later.
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Capturing the immigration debate in political ads this campaign season &#151; without upsetting Hispanics &#151; is proving tricky for the parties and candidates.
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Like no other Latin genre before it,  reggaeton is a magnet for sponsors and brands looking to target  a specific youth market.
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SMM, or Social Media Marketing, can do much for the promotion of a company or product. The "Will It Blend?" YouTube campaign by Blendtec is one of the best.
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A group focused on Hispanic health issues on Monday was announcing an effort to send more than a million text messages to cell phones to remind and encourage people to vote in the presidential preference contests.
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A siege of fast-food commercials on Spanish-language television channels in the United States may be helping drive an obesity epidemic among Latino youth, researchers reported on Tuesday.
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President Bush's re-election campaign added Colorado to the list of states where it's advertising in Spanish as it rolled out a new television commercial Thursday that says America has "opened its heart" to Hispanics under the Republican.
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In recent years, the fitness marketplace has been flooded with supplements claiming benefits that are nothing short of miraculous.
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Companies across the country are offering yoga and meditation classes to help employees relax, reduce stress and recharge.
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Healia (www.healia.com) announced today the availability of its free service to consumers. Healia is a significant advancement in health search engine technology, delivering the highest-quality and personalized health information to consumers.
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You may think that a genuine interest in consumer health prompts food companies to market products that claim to reduce the risk of heart disease or cancer or help people lose weight.
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At the Divas beauty salon, Spanish-language talk shows play on the TV, blow driers and scissors are at the ready and customers chat about everything from men to money to jobs.
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George W. Bush and his White House challenger John Kerry will court Hispanic voters, hoping to sway the growing community that could hold the key to the November 2 presidential election.