Advertising: Selling the Future, Wary but Hopeful
27559
The slow pace of change at John Hancock Financial Services speaks to an issue that has long fascinated Madison Avenue: how often an advertiser should change a campaign.
11095
More and more young designers are gambling on the mass market. But is it all risk and no profit?
186452
As Web advertising heats up, is everything old new again?
149075
SEATTLE _ Coming soon to a cellphone near you: advertisements.  Widespread mobile advertising will still take years to develop, but for now wireless carriers and marketers are looking at several ways to incorporate brands on the mobile phone.
25020
The mortgage market may be in a historic upheaval, but mortgage companies continue to pump out upbeat advertisements.
132356
BOSTON -- When former Massachusetts governor Mitt Romney began airing television ads in a handful of states last winter, his opponents paid little notice. Early advertising in presidential campaigns -- particularly commercials broadcast almost 11 months before the first contests -- seemed a classic...
41595
Content and advertising soon will become indistinguishable, and viewers won't mind.
659476
In an advance that could transform the advertising industry, xuuk's eyebox2 registers people's visual response (or lack thereof) to digital signage.
584145
IBM is the latest advertiser to illustrate the ongoing shift from traditional advertising to other marketing approaches as the company moves money to fund its foray into the making of short films.
236951
To court new generations of consumers,  advertising executives are discovering that experience has  become an impediment.
647188
Storage technology vendors are traditionally too slow and too risk averse to take risks on advertising, but this commerical breaks the mold -- albiet an ugly one.
184234
You might not be able to morph your wallpaper just yet, but digital ink is already threatening to make big changes in the way we experience advertising. By Rachel Metz.
476696
Advertisers are seeking ways to show that they care about the tsunami, but they are also striving to avoid the appearance of capitalizing on the disaster.
372235
Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending.
255886
A Delta ad meant to promote an in-flight entertainment system shows a big picture of CNNâs Anderson Cooper, perhaps leading some to wonder: Is Mr. Cooper endorsing Delta?
200006
Pop quiz: What technology is on the  cusp of changing the face of Internet advertising as we know  it?
218910
In the midst of the buzz around Google's Gadget Ads, a new McKinsey & Co. report draws some unexpected conclusions: Advertisers are still reluctant to shift dollars online because of the "absence of meaningful metrics and adequate capabilities."