AOL Launches AIM Video Ads
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Users of AOL Instant Messenger may have noticed that the software's advertising units have taken a creative leap to a more memorable message concept. Specifically, 30-second live action video shorts called AIM Buddy List Super Video. While it tests the concept, AOL has integrated controls to silence videos.
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AOL's got some new services they're showing off at CTIA today.
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AOL will attempt to compete directly with the likes of Yahoo Inc., MSN and Google Inc. when it launches its own free Web-based e-mail service.
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Microsoft's $44.6 billion bid for Yahoo on Friday revived debate about AOL's plan to remake itself as an online advertising company and whether it might too become a target for acquisition.
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(InfoWorld) - AOL has created a program to let external developers build applications based on its video search engines, a step AOL has taken for other of its online services, like its AIM instant messaging platform. With the launch of the program on Monday, AOL will publish application programming interfaces (APIs) to let developers integrate AOL video search technology into their Web sites, said Tim Tuttle, AOL Video's vice president. Applications will be able to access AOL's video index, offer keyword searching, sort and filter results, support RSS (Really Simple Syndication) and provide browsing of clips by category, channel, tag or user. Internet companies like AOL have embraced open APIs to let external developers extend and advance their online services with add-ins, applications and devices. Another part of the program is a new system called AOL Director Account to let video owners and site publishers automatically feed their clips to AOL's video search engines. Access to the APIs and to the feed system is open to everyone and free of charge. More information can be obtainedÂ here. AOL has a variety of video sites and video search sites, includingÂ AOL Video,Â UnCut,Â Truveo, andÂ Singingfish. However, AOL is creating an integrated platform for all of them, and the first program to take advantage of it is this new developer initiative, Tuttle said. Also on Monday, AOL is announcing that its online videos will be available on PCs running Microsoft's Media Center operating system and Intel's Viiv technology. Intel announced in January the plan to have AOL videos optimized for Viiv and thus viewable from TV sets.
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America Online is launching a program this week to promote and facilitate the creation of what it calls AIM Robots for its AIM instant messaging system.
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America Online will begin a new ad campaign with a new logo and a refocused brand promise, posed as a question to consumers: "Want a better Internet?"
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AOL is getting a software makeover, its first since deciding to make more of its services available for free in the chase for online advertising dollars.
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America Online has partnered with and taken a minority investment in travel search player Kayak Software. The two will build an AOL-owned travel search site, to launch in early 2005, which will be powered by Kayak&#39;s technology.
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AOL on Wednesday plans to launch a new version of its software that lets users access their e-mail, instant messaging, search and media on the same screen.
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America Online blocked popup ads and intensified its fight against junk e-mail last year. Starting today, the largest online service is carrying its campaign against online plagues even further.
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America Online and WebEx Communications are evaluating ways to adapt some of the online meeting services they currently offer to business users of AOL's AIM instant messaging network to make these services appealing to AIM consumers.
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AOL's decision to stop charging broadband Internet users for access to its services confirmed that the money-making model for online search engines is rooted in advertising, analysts say.
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Internet giant AOL has revamped its Web-based music download service, adding music videos, streaming radio and user community features.
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America Online Inc. announced Monday that it is launching an &quot;AIM Bot Program&quot; that will automatically distribute targeted advertising and &quot;online presence&quot; campaigns to its 100 million instant message users.
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AOL plans to strengthen its online advertising business by acquiring Tacoda, a company that specializes in delivering ads based on users' online activities.
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NEW YORK, Dec. 12  /PRNewswire/ -- Pulse 360, Inc., the content-targeted sponsored links innovator, today announced the ability for advertisers to target viewers of online videos by appending ad listings to the beginning or end of a video.