Advertisers Tune In to New Radio Gauge
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In 14 locations around the Washington area, MobilTrak devices are sensing which radio stations drivers are listening to by picking up electronic signals emitted from car antennas. -The Washington Post
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More and more TV stations are upping their tech ante, hiring thirtysomething wunderkinds to adapt stations' programming to meet the influx of cellphones, PCs and iPods.
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Bookies, casinos and betting websites will be able to advertise on TV and radio for the first time this weekend.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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The company charged with developing  the standard for digital radio in the United States said on  Wednesday it has struck deals to convert another 2,000 stations  nationwide to its format.
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Bid4Spots (http://www.bid4spots.com)  today reported that it has signed 200 Internet radio stations within the  first month of announcing the industry's first  reverse auction to facilitate buying and selling advertising for  independent online radio.
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A US-sponsored radio station endears itself to Afghans by broadcasting the truth - along with a few good hits.
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By BRIAN BEACOM Showbiz Writer  RADIO stations in Glasgow are celebrating a massive surge in audience numbers.  Industry figures show Radio Clyde has added 20,000 listeners, taking its weekly figure to 705,000.
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Radio station owners are putting up more and more video fare on their Web sites â from a simple camera in the broadcast booth to exclusive coverage of special events â to tempt both listeners and advertisers.
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New interactive ad format would give advertisers new ways to reach users online.
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By Sara Kehaulani Goo, Washington Post Staff Writer  Last week, listeners in Boston and Sacramento heard a commercial for Floorone.com, a small Internet company that aired its first radio ad with the help of Google Inc.
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Nielsen Media Research launched on  Thursday a U.S. ratings service that tracks how many people  watch TV commercials, potentially creating a new standard for  how the industry buys and sells advertising time.
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Doubles the Number of Onscreen Channels Displayed     Users of smartphones and wireless handheld PDAs now have even more choice and control of their mobile audio experience with the latest version of SelectRadio software.
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In a world of media clutter, TiVos and multi-tasking consumers, what's an advertiser to do to get some quality time? Some are experimenting again with the idea of rewarding consumers for viewing their ads, betting the lure of free cell phone minutes, music or even cash will deliver a captive audience and better metrics.
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As field gets increasingly crowded, advertisers become more audacious in grabbing our attention.
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A Singaporean IT products distributor is introducing radio tags to track inventory and delivery.
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New products appear, but is the quality good enough to catch on? Gadget Lab listens in and wants to hear your reports.