EA Sees Girl Power Boost with 'Sims 2' Sales
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Video game giant Electronic Arts expects to sell 2 million units of the "Sims 2" video game this year in Europe, proving skeptics wrong that you can't build a market around female gamers.
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Electronic Arts Inc.  on  Thursday said "Madden NFL 07" turned in the best first-week  performance in the 17-year history of the football video game  series with unit sales topping 2 million.
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Electronic Arts (EA), the video and computer game publisher behind some of today&#8217;s most popular games, has announced its direct support for the Macintosh. The company will begin releasing Mac versions of some of its biggest games beginning in July.
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November 22, 2004 - It was, of course, inevitable: given the success (both in excellence of design and pure sales) of The Sims 2, not to mention that it&#39;s the sequel to the biggest-selling PC game ever, Electronic Arts was going to give us expansions.
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Gaming giant Electronic Arts will boost production of video games for mobile phones over the next nine months, bringing top-selling franchises &quot;Fifa Football&quot; and &quot;The Sims&quot; to handsets, the company says.
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US video game powerhouse Electronic Arts (EA) announced deals to craft updatable advertising into software for games made for personal computers and Xbox 360 consoles.
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Australian mobile telephone users may be able to buy and woo virtual dates this year after the release of a Virtual Girlfriend game for 3G mobile telephones.
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Maybe they can call it "The Sims:  The Movie." Electronic Arts Inc.  has sold the movie  rights for "The Sims," the best-selling computer game, of all  time to 20th Century Fox, Variety said on Friday.
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Although set to remain a niche market, mobile gaming will continue its rise as a generator of wireless data usage and revenue, new research has claimed.
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The Sims 2 University will ship this March and gives players of The Sims 2 the ability to watch their Sims become young adults and put childhood behind them as they settle into an all-new university town.
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Video game makers are showing new interest in creating games that appeal to women. But women who might design those games are still finding it hard to break into an industry that considers gaming a "boy thing."
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Despite an expected cyclical downturn in sales, the video game industry is poised to enjoy a record-breaking holiday season.
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EA announce the first expansion pack for The Sims 2, giving you the ability to send your kids to university... One of the key features that kept The Sims constantly engaging to fans of the title were the multitude
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The world's top handset maker Nokia  (NOK1V.HE) and the largest video games publisher Electronic  Arts  said on Tuesday EA will start to offer mobile  games to current and next generation Nokia phones.
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Electronic Arts' Madden 07 is a hit, but what else is new.
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Shoppers in America spend more than $6 billion a year on video games according to a Software Association survey. Holiday sales bring an extra boost to game
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in the form of a virtual girlfriend. The Hong Kong company Artificial Life, which developed the new game, says the girl will appear