TV Sports: Nike Puts Women Back on the Pedestal
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In the companyâs new ad campaign, 18 women step up to deliver a unified message: Weâre athletes, so ditch the female modifier.
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For the athletes in Athens, the Olympics are merely at midpoint. But for TV viewers, it's a whole new game.
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Sport finally took center stage at the  Olympics on Thursday after almost a week of headlines dominated  by a drug-testing drama that tarnished Greece's image.
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In one fell swoosh. Nike (nyse: NKE - news - people ) said its President and Chief Executive Phil Knight, 66, will relinquish those posts.
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You wouldn't think there would be any more room at Fox, CBS , NBC, ESPN, and the NFL Network to add bodies to their programming teams, but a stunning twist to the landscape has mandated it.
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Staley&#39;s generation set the tone for America&#39;s dominance of women&#39;s basketball. She was hoisted off her feet by a player who represents the future of the sport, a generation that will be charged with keeping the gold medals coming.
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Players from four elite basketball universities will be hitting the court this week with distinctly different Nike uniforms that showcase their upper bodies &#151; and a little less leg.
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Perhaps the biggest fallacy in sports is the hoary notion -- repeated time and again by athletes and coaches -- that they don&#39;t read the newspapers or watch TV.
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About an hour after his US women&#39;s basketball team had won the gold medal, coach Van Chancellor was asked to sum up the legacy of Lisa Leslie, Sheryl Swoopes and Dawn Staley.
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A quick impression from watching the debut of ESPNâs âE:60â news magazine on Tuesday is how much the show wants to emulate the gravitas of HBOâs 12-year-old âReal Sports.â
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This week, the NCAA Committee on Women's Athletics declares it wants to disallow the use of male practice players in women's sports, saying that the notion impedes gender equality.
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Sports manufacturer Nike withdrew an advert featuring young girls trying to impress a male tennis coach from Australian television after morals groups complained it trivialised paedophilia.
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Get INQ7 breaking news on your Smart mobile phone in the Philippines. Send INQ7 BREAKING to 386. BEIJING, China -- China has imposed a nationwide ban on a &quot;blasphemous&quot; Nike television commercial -- featuring
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A lot of men and women will watch the Super Bowl next week but they probably won't be focusing on the same aspects of the game.
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For the last 25 years, athlete has been a highly charged buzzword used as a backhanded compliment that simultaneously praises and diminishes.
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Have you noticed how women are beginning to dominate these Olympics? A week ago it was Gianna Angelopoulos-Daskalaki who was a star of the show at the opening ceremony.
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Sometimes you have to wonder what the geniuses at the major network sports divisions are imbibing or inhaling when they make critical decisions about what we watch.