Itâs Advertising Week, but Donât Expect to See Mr. Peanut
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Advertising Week organizers have canceled the âWalk of Fameâ parade down Madison Avenue, which featured popular brand characters like Charlie the Tuna.
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Amitabh Bachchan appears in a new ad where he leaves everyone guessing.
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TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to.
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Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of under-utilized real estate - such as the human skin.
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It is unclear how the Nielsen Companyâs new standardized ratings of commercials will affect billions in advertising deals.
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Television commercials will sell soup and cars, not Vietnam War records or health care plans. Parks and sports arena that were the sites of campaign rallies will again be places of play.
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The leading sugar substitute is under attack by competitors for deceptive advertising.
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A few things you may not have caught in last week's news.
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The Super Bowl ads for Snickers were criticized for being homophobic and were quickly pulled, however, Snickers.comâs share of all Web visits was almost 16 times larger than it had been a week earlier.
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Television advertising is back at the Masters. Martha Burk and her campaign against the all-male membership at Augusta National might not be too far behind.
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When the public face of your company is a duck, you can't afford to foul up your reputation. (Yes, you can groan now.) Take Aflac Insurance, best known for its ubiquitous quacking commercials.
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WASHINGTON - I may be the only person tuned in to the presidential race who isnât outraged by the competing TV commercials that are making scurrilous accusations about President Bush and John Kerry.
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The ongoing war in Iraq seemed to linger just below the surface of many of this yearâs Super Bowl commercials.
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What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
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Don't kick Pixar just because you don't see its ticker symbol around.
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Toyotaâs ads for its new full-size Tundra pickup emphasize horsepower and donât mention the auto makerâs famous fuel economy or hybrid technology.
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J.C. Penney has introduced a series of advertising campaigns that look very little like anything a department store has done before.