Making the Most of Online Professional Networking With Biltmore Who's Who
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Just when many have mastered the art of handing out your business card,  along comes another way to make connections - professional networking  online.
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Walter H. G. Lewin, a physics professor at M.I.T., has found devotees across the country with his online lectures.
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Social networking shows no sign of slowing. In April, major networking sites MySpace and Facebook reached 67 million and 38 million unique visitors, respectively. &quot;Increasingly, people seem to want to communicate with one another openly and in public, with other people able to participate,&quot; says Biz Stone, co-founder of Twitter.com. USA TODAY&#39;s Mike Snider looks at several notable innovations in interaction.
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The always provocative Brad Templeton, who hung out with a large cadre of geeks at the Internet Identity Workshop (IIW, or IIW2007) last week, has some cautions about new identity systems, even if they are all &quot;user-centric&quot;. These cautions lie in a paradox: &quot;The easier it is to give somebody ID information, the more often it will be done. And the easier it is to give ID information, the more palatable it is to ask for, or demand it.&quot; The italics are his.  Here he hits on the problem of market power asymmetries (vendors strong, customers weak) that have been with us for the whole Industrial Age, and are with us still. I think we have a way to overcome those, and that Brad's Paradox may provide exactly the conceptual hurdle we need to see before we can make progress. \
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Employers are experimenting with online virtual communities to screen prospective hires. It's creating some challenges for folks who aren't tech savvy.
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Boosting the bottom line isn't always about cutting costs or improving distribution channels. One company found success by building a better online community.
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The best strategies for coping with electronic overload.
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By Andrew Eder, The Knoxville News-Sentinel, Tenn.  Mar. 1--The Internet and e-mail have given American workers the ability  to access a world of data and connect with colleagues and clients across the  globe in an instant.
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Nearly 50 percent of Internet users have searched for their own name online, but few regularly monitor their online presence with great regularity. Even more people -- 53 percent of Internet users to be exact -- have searched online for information about personal and business contacts.
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My search buddy Jennifer Laycock just posted some information over at Search Engine Guide about an interesting conference kicking up its first show in San Diego, the Online Marketing Summit. No this is not Another Search Conference, instead it&#8217;s a total online marketing oriented conference which should have more information and sessions dealing with online media [...]
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When an attendee at the Consumer Electronics Show in Las Vegas on Monday learned that the Caramel bar at the Bellagio hotel had mistakenly given someone else his corporate credit card, he didn&#39;t call American Express.Instead, he went to his room, fired up the Internet and searched his social networking sites to figure out where he might locate the person at the conference, using the name given to him by the Bellagio staff, which still had the other man&#39;s American Express card.The attendee, who asked not to be named, used his LinkedIn social-networking account to find out that the person he was looking for worked for wireless networking company Netgear and was also a CES attendee. He used this information to leave a voicemail message for the person at his office and send him an e-mail, and went to Netgear&#39;s booth to try to locate him. Eventually, the attendee was able to retrieve his card when the person who had it by mistake returned his messages.As the popularity of social-networking sites grows, so does the opportunity for Web users to access information about people both inside and outside their personal networks. While that information in and of itself can have relevancy in specific situations -- such as in the case of the attendee who lost his credit card -- not all of it is useful or interesting to either the users on the site or the advertisers who support the site&#39;s revenue structure.Now that social networks have reached a critical mass of users, their next challenge is to ensure they can continue to provide value to users and advertisers beyond giving people a crowd of online friends to boast about. At CES this week, executives from companies such as Yahoo, AOL, and iMeem discussed the next step for social networks as they continue to evolve and serve the changing needs of their communities.David Liu, senior vice president of social media, messaging and homepages at AOL, said Tuesday at CES that the key to the success of social networks is that they allow people to tell their &quot;stories&quot; online to make connections that can exist both online and in real life. Communities that allow people to do this in a user-friendly way will have the most success in the long run, he said.&quot;There&#39;s a tremendous opportunity for the community to do this the right way,&quot; Liu said. &quot;I think the networks that will be successful and grow will be the ones that allow people to tell these stories in their own words with the most open ... platforms possible.&quot;However, the expectations of users differ from those of advertisers, and companies running those sites must serve them both. So while users may find personal information -- such as someone&#39;s vacation photos -- interesting and useful, advertisers probably will not, unless they help them target ads to those users.So far, the information gleaned from social networks has been largely untapped by advertisers, said Steve Jang, chief marketing officer and head of business development for social-networking site iMeem. iMeem provides a social-networking site based primarily on people&#39;s music interests, letting users post playlists and stream music and video content for free.There are a couple of reasons advertisers have not been able to take full advantage of targeted advertising on social networks, according to Jang. One is that people have been putting user-generated content into three buckets -- &quot;one that is not that great or interesting to the user or advertiser, one that is mildly interesting and one that is universally well-received,&quot; Jang said. He said advertisers and social networking companies should broaden their preconceived notions of user-generated content to find new ways to create the right kind of advertising for their communities.Another reason it&#39;s been difficult to target ads is the &quot;creepy&quot; factor, said Alex Blum, CEO, of KickApps, which provides software for building online communities and social networks. He cited the controversy surrounding Facebook&#39;s Beacon online advertising engine, which reported users online behavior back to the company even when they weren&#39;t logged into the site.But there are other ways advertisers can glean information from social-networking sites and leverage &quot;a tremendous opportunity that isn&#39;t viewed as creepy&quot; to target users with ads, Blum said. By knowing what people like to do by viewing their publicly available tastes in books, music and films, companies can tailor ads related to those interests without making users feel as if their online behavior is being tracked, he said.Some factors that will contribute to the successful evolution of social networks are out of the control of the companies running those sites, said Leonard Brody, CEO and co-founder of NowPublic.com.Brody&#39;s organization collects information from citizen journalists and redistributes it on the Web, and has used Facebook as a way to gather information about news as it happens from people in online communities. Many people have not realized the power of online communities beyond their mere social aspects, he said, but once that changes those networks eventually will affect other areas of culture, such as the way people report and receive news.&quot;We look at these social networks the same way we look at Miami, London, and Dubai,&quot; he said. &quot;(Facebook) is a city, and an incredible vehicle for people to create micro niches around news that is important to them.&quot;
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Here's who's shaping what you read, watch, hear, write, buy, sell, befriend, flame, and otherwise do online.
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Channeling the wisdom of the crowd Comment The social networking phenomenon is upon us, and it seems that half the world (in reality, less than one sixth) is instant messaging, blogging, wiki-ing and generally collaborating and communicating in new and exciting ways.â¦
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The online application vendor has ported its productivity tools to the social networking site.
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New site doses social networking with literate lists. Plus: Is
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Republicans are trying to catch up with Democrats online. And Cyrus Krohn, a veteran of the high-tech industry, is helping them do it.
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Magazine offers tech support, tips for Internet communications.