Political Ads Lift Some Media Cos., Let Down Others
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A close U.S. presidential race is providing a selective boon in political advertising for media companies, as candidates hone their strategies by state and even city, media buyers and analysts said on Wednesday.
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The campaigns and the outside groups supporting them are taking a confrontational advertising war into grim territory.
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While politicians decry negative advertising and personal attacks, the bottom line is that such tactics often work.
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This yearÃ¢ÂÂs election is awash with political polls, some of which can produce widely different outcomes Ã¢ÂÂ especially those Ã¢ÂÂownÃ¢ÂÂ polls that are conducted for candidates or political party organizations.
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Strange stirrings at advertising broker
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A gift of free air time to GOP candidates from a Fresno-area broadcaster drew challenges on several fronts Thursday, as Democrats tried to stop the ads from running in key areas before Tuesday's election.
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As drug advertising aimed directly at consumers becomes more widespread and controversial, the issue will likely have political implications.
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Instead of trumpeting low prices and new phones in ads, cellphone companies are more and more pointing out their rivalsÂ shortcomings.
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While there has been more Internet advertising activity in this year's presidential race than in the past, the money spent on Web ads still pales in comparison to that allocated for TV commercials, the first-ever study of online political ads found.
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The presidential ad war online is beginning to look more like a skirmish.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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Resentment has been building at how presidential elections have become gold mines for media consultants.
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Although blogs like Daily Kos have demonstrated some possibilities of the medium, political candidates haven't bought into them, and probably won't anytime soon. By Daniel Terdiman.
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Choosing a theme song for a political campaign may sound fun but can produce plenty of sour notes.
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Newspaper sympathy ads illuminate complex attitudes to death, privacy and power.
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In late summer when most people expect a break from presidential campaign ads, both sides in this year's White House race are blitzing the airwaves with more than &#36;60 million worth of commercials.
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Facebook, and other social networks, are not suited to mass political persuasion any more than they are for other forms of mass advertising.