Study: Search Driving Offline Conversions for Local Service Businesses
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New research suggests that internet users are increasingly relying on search to find local service businesses, potentially taking mind-share away from traditional print yellow pages and classified advertising.
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Search engine optimization vendors and other companies can help corporations and individuals monitor and manage their online reputations. But are they crossing ethical boundaries by tinkering with Web search results?
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Users will see the coupons displayed with maps when they search on Google Local.
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Search engines are starting to get up close and personal with many web users.
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Teaching search engines to see Web pages the way people do could improve their performance.
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Search Engine Strategies Local in Denver I like to shake people up these days by saying that &#8220;most of what&#8217;s actually going on online is about local.&#8221; People often greet that remark as though I&#8217;m under the influence of some mind-altering substance. But it&#8217;s true: Jobs, Cars, Real Estate, travel-related research, events and entertainment, offline buying [...]
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Search engine's traffic-update feature is woven into its map service -- any time you look up an address or driving directions, you can get a reality check by just clicking.-The Washington Post
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U.S. consumer scientists have conducted one of the first studies detailing how car purchasing has changed since the advent of the Internet.  The investigators found online research has largely supplanted time spent at a dealership.
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NEWARK, Delaware, June 6  /PRNewswire/ -- Search engine results are highly dependent on the quality of the keyword or phrase entered into the query box.
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Yahoo has said that it would soon begin testing a search engine called FareChase that allows travel shoppers to compare prices. The site, available to the general public since late Tuesday is meant to help
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More than 70% of online consumers start their quest for a product, service or support call using a search engine. If you&#8217;re a small business, how can you honestly afford NOT to be associated with this massive audience? The bottom line is that you cannot afford to miss such opportunities &#8212; and today &#8212; we&#8217;ll discuss [...]
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Although U.S. based shopping search and product comparison services receive the lion's share of traffic, other services are emerging throughout the world that serve specific regions and countries with more localized information.
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Local search site launches nationally, adding user reviews to implicit recommendations based on transactions in the neighborhood.
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Tomorrow TrueLocal, the local search engine, will be launching their XML services which will allow publishers to syndicate TrueLocal search results to their sites, blogs, or local news publications. TrueLocal says that by using their &#8220;ground to web&#8221; patent pending search technology, TrueLocal.com is able to find brick and mortar businesses in local communities and [...]
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My friend Brian Smith of Comparison Engines and SingleFeed is currently running a promotion for Search Engine Journal readers to help them submit nd optimize their shopping cart feed for free to Froogle / Google Base. Cyber Monday is only 10 days away.  If you&#8217;re not up on the shopping comparison engines, you&#8217;re potentionally [...]
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Google is experimenting with different ways to serve up search results. But will any of them stick?
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Local search is fast becoming one of the most important channels for marketers trying to reach consumers. Borrell Associates, an interactive advertising and marketing research and consulting firm, predicts that local paid search spend will grow by over 86% in 2007 to $1.8 billion.