National Ads Seen Key for Newspapers in 2005
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Local retail and classified advertising is expected to help boost U.S. newspapers' ad revenue in 2005, but the wild card is how much money big companies like mobile-phone providers and film studios spend on advertising, experts say.
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Media & professional: Spending on internet advertising in Europe will represent almost a fifth of media budgets by 2012.
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Advertising spending will climb faster than the global economy in 2005, two leading forecasters said on Monday, driven by marketing battles in competitive sectors and increases in online and interactive ads.
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Research on the economics of the media industry suggests that papers slant their coverage to their readers tastes, not based on an internal agenda.
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By Dennis Rockstroh, San Jose Mercury News, Calif.  Dec. 13--Q Recently, you wrote about the basic rules of advertising (Action Line, Nov. 28).
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The websites of US newspapers are now attracting almost a third more visitors than they were a year ago, according to research on the rapidly evolving sector.
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The newspaper publisher today said that while the ad market remains uneven it has seen improved trends so far in October.
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News Corp.'s bid for Dow Jones &amp; Co. , if successful, would bring media mogul Rupert Murdoch's brand of journalism not only to The Wall Street Journal but also to more than a dozen New England newspapers from Maine to Nantucket.
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Ensuring publisher transparency, increasing advertising quality, and embracing video are key to maintaining a strong U.S. online advertising market, where revenue grew 35 percent in 2006 over 2005, according to an Interactive Advertising Bureau official.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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This year, as usual, the dominance of attack advertisements on television has made it hard to get a clear picture of where the candidates stand.
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Four of the largest newspaper  companies in the United States are teaming up to create an  online advertising sales network focused on premium advertisers  seeking a national audiences.
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NEW YORK , New York, United States of America -- Major US newspapers began rolling out their presidential endorsements Sunday, with the nation&#39;s leading daily tipping its hat to Democrat John Kerry and a raft of smaller papers following suit.
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Advertisers may have been bitten once  by an indecency scandal at the 2004 Super Bowl, but they are  not shy about getting back into the game for the next U.S.  football championship.
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Editor and Publisher - NEW YORK With newspapers expanding political coverage on their Web sites this year more than ever before, including wide use of blogs, among the most effective - and entertaining -- uses of their Internet editions have been links to political ads.
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Newspapers are easy to love, but the industry's investment outlook isn't so appealing.
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Four major U.S. newspaper chains launched an online advertising network on Friday that will let advertisers book national campaigns through a single point of contact, reaching 50 million people a month across the U.S.Investors include the Tribune, Gannett, Hearst, and New York Times companies, which publish flagship newspapers such as the Chicago Tribune, USA Today, the San Francisco Chronicle, and the New York Times, respectively.The network, QuadrantOne, will let an advertiser place ads on hundreds of Web sites focused on 27 major markets, targeting users by what they are viewing, their online behavior and demographic information.QuadrantOne is most notable for the online players that aren&#39;t participants, such as Google, Yahoo, or Microsoft. This latest move by the newspaper companies may be designed to assert greater control over their print and Web properties.Yahoo reached a landmark revenue-sharing deal&#160;in November 2006 with seven U.S. publishers. Yahoo provides search services, places job ads on its own HotJobs site and sells Web advertising.&#160;The deal was expanded in April 2007, with some 264 newspapers distributing their content on Yahoo&#39;s portal.One of the QuadrantOne&#39;s investors, the Hearst company, is participating in the Yahoo deal.Google&#39;s PrintAds program lets its customers who are already buying contextual Web-based ads to also place ads in 600 daily and weekly U.S. newspapers. Google also offers easy tools for customers to design their own ad that can be uploaded to particular newspaper.The Chicago Tribune, the New York Times and the San Francisco Chronicle participate in PrintAds.If newspapers develop better ways to sell their own online ads, they may not have to share revenue with their Web counterparts such as Yahoo and Google.Online advertising accounted for about $16.9 billion in revenue in 2006 and is expected to rise to $50.3 billion by 2011, according to a December 2007 report from the Yankee Group.The U.S. newspaper industry is in dire straits, in part because of a bumpy U.S. economy, declining print readers and falling print advertising revenue.Critics argue that newspaper companies waited far too long to revamp their businesses with the surge in online publishing and advertising over the last 15 years.Companies such as Google, which has made a fortune in Web-based advertising, have reaped some gains at the expense of newspapers, as advertisers look for cheaper and more targeted ways to reach buyers.Classified advertising, once a bread-and-butter source of revenue for newspaper, has also declined over the years due to advertising boards such as Craig&#39;s List.&#160;