Time Inc. uses Quigo for online text ads
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Time magazine publisher Time Inc. said  on Monday that it is using technology developed by online  advertising company Quigo to provide text-based advertising on  its magazines&#39; Web sites.
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New technology will still allow advertising to get through to viewers.
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The New York Times Co said on Monday  it will end its paid TimesSelect Web service and make most of  its Web site available for free in the hopes of attracting more  readers and higher advertising revenue.
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(InfoWorld) - AOL plans to strengthen its online advertising business by acquiring Tacoda, a company that specializes in delivering ads based on users' online activities. AOL entered into a definitive agreement to acquire Tacoda, whose "behavioral targeting" technology will complement AOL's online advertising services, the companies announced Tuesday. AOL and Tacoda didn't disclose details of the transaction, which will close after customary approvals are obtained. AOL, which is owned by Time Warner, is in a so far successful, years-longÂ transition from a subscription-fee based business to an advertising-based business. Like Google, Yahoo, and other major Internet players, AOL is busy boosting its capabilities to provide a variety of online advertising services, including search, video, syndicated, mobile, and graphical ads. In order to capitalize on theÂ fast-growing online ad market, AOL, Yahoo, Google and others have resorted to purchasing online ad services companies. For example,Â Google is in the process of buying DoubleClickÂ for $3.1 billion, whileÂ Yahoo recently closed its acquisition of Right Media. In May, Microsoft announced its intention toÂ buy digital marketing services provider aQuantiveÂ for $6 billion. Meanwhile,Â AOL acquired Third Screen MediaÂ and AdTechÂ this year, and Lightningcast last year. The U.S. online advertising market grew 35 percent in 2006 over 2005, the fourth straight year of expansion for this market, according to the Interactive Advertising Bureau. Marketers spent almost $17 billion advertising on U.S. Web sites in 2006, according to the IAB. Tacoda, founded in 2001, is based in New York and will operate as a wholly owned subsidiary of AOL. It has about 100 employees and more than 4,000 Web sites in its ad network. Its publishing clients include The New York Times Co. and NBC Universal.
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com December 16, 2004, 9:02 AM PT. Fans of the Mozilla Foundation&#39;s Firefox browser who funded an advertisement in The New York Times will finally get to see their names in print on Thursday.
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Also: Software speaks dogs' language. See what people are saying on News.com Extra.
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Greater Boston wireless subscribers who use their cellphones to look up weather reports or entertainment sites may see something unusual this week: an ad offering a 99-cent latte at Dunkin' Donuts.
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com. At Interactive Advertising World in New York City on Monday, ContextWeb Inc. announced the launch of ContextAd, a fully automated, real-time contextual advertising solution.
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TransMedia has unveiled the latest version of its Colaborata online media platform and said that ASCAP and SLG Advertising were among the first customers to license the product. Other major entertainment-related customers will be announced soon.
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Also: Seeking readers via online 'book trailer'. Read these stories and more from around the Web on News.com Extra.
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A comment by Lane Becker on Scott Rosenberg's blog... "I've been using Winer's nytimesriver on my iPhone screen for weeks now, and it&#185;s far and away the best interface when you're reading on a mobile device." "Which is the point: it's all about context. It's not either/or, and it's not just different readers wanting different things. sometimes it's the same reader wanting different things at different times, in different situations." Exactly right. I use nytimesriver on my iPhone or Blackberry, but I don't use it on my desktop, where I prefer an interface with more controls. The small screen of a mobile device demands something simpler.  Slowly the word is getting out. I'd like to do it faster. It would be great if the TImes itself looked at this. If they can write about installation art in their lobby, why not tell their readers about a new way of reading Times news on a mobile device?  The Times was a leader in RSS too, but never reported on it. Perhaps there's a blind spot.
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Mozilla took out an ostensibly dual-purpose ad in the New York Times yesterday. One reason was to thank everyone who contributed to the open source browser project and, as such, the ad included some 10,000 names, in small print of course.
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Open-source mobile e-mail provider Funambol is working with advertising company Amobee to give network operators a way to offer free e-mail services to users.The new mobile offering, which Funambol plans to announce on Tuesday and demonstrate in Barcelona next week at the Mobile World Congress, will display banner ads served up by Amobee on every page of the e-mail software. The banners take up about two lines of a mobile phone screen, leaving plenty of space for users to read their e-mails, said Hal Steger, vice president of marketing for Funambol.Funambol must sell the idea to operators, which would then self-brand the e-mail service and offer it to end-users. Steger envisions that operators will let customers access the e-mail service for free, without requiring them to subscribe to a monthly data plan, because the operators will earn revenue from the advertisements.But Funambol would have to convince operators that they&#8217;ll make as much or more in advertising than in their monthly data subscriptions before they&#39;ll want to offer mobile e-mail for free. &#8220;Unless there was considerable potential revenue, which I think is doubtful but who knows... operators won&#8217;t want to cannibalize their subscription model,&#8221; said Greg Sterling, an analyst following mobile search and advertising as part of a joint venture between Sterling Market Research and Opus ResearchIn the future, however, operators may feel forced to begin offering ad-supported data services, he said. For example, if a winner of the 700MHz licenses currently on auction by the U.S. Federal Communications Commission deploys a network and offers free ad-supported services, other operators may begin to follow suit, he said.Funambol already offers its open-source push e-mail software to operators. The service supports the open SyncML standard so it&#8217;s compatible with Java and Windows Mobile phones, which Funambol estimates make up about half of all phones on the market.So far, no operator offers Funambol&#8217;s open-source e-mail, but two are offering Funambol&#8217;s backup service for calendar and address book information. Those operators include one in South Africa, which Steger wasn&#8217;t allowed to name, and Comcel in Columbia. Both plan to begin offering the open-source e-mail service, he said.Operators in less-developed regions like South America might be more likely to offer the ad-supported e-mail service. That&#39;s because in those regions, end-users are quite price-sensitive -- so operators have a harder time selling them data subscriptions, Steger said.
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The screens, simple vacuum fluorescent displays of the kind used in alarm clocks and cash registers, come to life, spewing out along the walls streams of orphaned sentences and phrases that have appeared in The Times or, in many cases, that are appearing on the paperâs Web site at that instant.
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The New York Times Company and Monster Worldwide, the operator of the popular job-listing site, will form an alliance involving the newspaper companyâs Web sites.
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Blog: Company kicks off its Search Suggest feature, designed to save users time by offering search suggestions on which they can click.
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By Dan Hart and Courtney Dentch  Time Warner Inc.'s Time magazine named user-generated Internet content sites such as YouTube Inc.