Campaigns Spending Little on Web Ads
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The presidential ad war online is beginning to look more like a skirmish.
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With the presidential election just a few weeks away, pressure is mounting on both camps to effectively use the Internet to help woo voters -- but the ad money isn't flowing online. -washingtonpost.com
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Candidates use the Internet to generate buzz, draw grass-roots support and raise record amounts of money. But in the intense, round-the-clock world of online presidential campaigning, the good comes with the bad.
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While there has been more Internet advertising activity in this year's presidential race than in the past, the money spent on Web ads still pales in comparison to that allocated for TV commercials, the first-ever study of online political ads found.
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The battle for Ohio in last year's presidential campaign came with a huge price tag: &#36;100 million for television advertising alone, according to a new study.
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LONDON (CBS.MW) - Advertising spending on the US election this year is expected around $1.5 billion, ahead of WPP Group&#39;s initial projection at around $1 billion, the financial director of the London-based group confirmed Friday.
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The campaign fundraising figures reported by individual House and Senate candidates do not tell a complete or necessarily accurate story of the levels of campaign spending in their races. That is because outside playersÃ¢ÂÂ spending also is a major factor in virtually all of the most competitive races Ã¢ÂÂ including the money put in by the national partiesÃ¢ÂÂ campaign committees.
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Presidential campaigns are hoarding money for a coming advertising blitz &#151; mostly in Iowa and New Hampshire &#151; during the final three months of the year on airwaves already saturated with candidate commercials.
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John Kerry's campaign boosts spending on online ads in the final month of the election season, trying to maintain the momentum he gained from the first debate. It's surprising the campaigns haven't spent more online, experts say. By Louise Witt.
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New campaign finance rules have prompted many Washington area companies to contribute less soft money into the presidential contest than they did four years ago.
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If you're not ready to feverishly debate Iraq or the deficit in this bitterly divisive election year, you can always surf the Web, where politics is frequently nothing but a big joke.
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Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
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With political fund raising, campaign advertising and organizing taking place in full swing over the Internet, it may just be a matter of time before the Federal Election Commission joins the action.    Well, that time may be now...
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In the last presidential debate, the candidates are unlikely to dwell on the cost of their own proposals, which analysts put at roughly $1.3 trillion each over 10 years.
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In one month, Republican presidential hopeful Mitt Romney brought in a hefty $1.4 million-plus from donors to his Web site.
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Online advertising spending in Britain  surged 40.3 percent to 917.2 million pounds ($1.72 billion) in  the first half of 2006 compared to last year, giving it a  market share of 10.5 percent, new data showed on Wednesday.
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On some new shopping search sites, advertisers pay only when someone actually buys something, or when users view an ad.