In-game advertising company adopts TV ad model
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Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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By Ryan Blitstein and Dean Takahashi, San Jose Mercury News, Calif.  Feb. 17--Google has acquired San Francisco in-game advertising company AdScape Media, according to a news report.
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Mochi Media, which tracks Web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games.
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By David Williams, The Commercial Appeal, Memphis, Tenn.  Feb. 14--Imagine an adventure sprung from the pages of a comic book.  Imagine a real-life version of a video game.
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Electronic Arts Inc. ERTS.O, the   world's biggest video game publisher, said on Thursday it had   struck deals with two in-game advertising providers, taking its   first steps into the online advertising business.
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Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday.
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"The technology is non-intrusive, subtle, but the message can be seen in the background, loud and clear"  The Scottish government said Monday it would pay to insert advertisements discouraging drinking and driving into video games.The 10,000 pound ($20,000) trial project will see the ads appear on virtual billboards within several games for Microsoft Xbox consoles, including 'Need for Speed: Carbon,' 'Project Gotham Racing 4' and 'NBA Live.'Scottish transport minister Stewart Stevenson said the number of road accidents was rising, and innovative approaches were needed to reach young people. The government estimates that 73 percent of Britain's 15- to 24-year-olds have access to a gaming console at home. Read more
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Electronic Arts may have scored a knockout punch in the competitive video game arena with news that it is entering a 15-year deal with ESPN to incorporate the sports network's brand, content and personalities into its line of sports video games.
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Electronic Arts Inc. , the world's biggest video game publisher, said on Thursday it had struck deals with two in-game advertising providers, taking its first steps into the online advertising business.
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EA releases a recreation of the cartoon family that spoofs the game industry.
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LOS ANGELES -- When Toyota Motor Corp. wanted to promote its new Scion model, it turned to Millions of Us, one of the growing number of digital design companies doing business in the popular online universe Second Life.
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A San Francisco startup plans to boldly go where no game developer has gone before with an online game based on the cult TV series &quot;Star Trek.
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Video game maker needs to work on its brand management.
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Valve Software is experimenting with a model that could substantially transform the video game business.
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Google Inc.  has agreed to  acquire in-game advertising company Adscape Media Inc. for $23  million, according to technology site Red Herring, which cited  sources familiar with the matter in a report late on Thursday.
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Google Inc. has agreed to acquire in-game advertising company Adscape Media Inc. for $23 million, according to technology site Red Herring, which cited sources familiar with the matter in a report late on Thursday.
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Online giant adds local search advertising model that holds promise for small business.