J.C. Penney to kick off brand campaign
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J.C. Penney Co. Inc.  said on Tuesday it is looking to drive sales with a new brand campaign focused on expanding relationships with consumers.
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The company begins a marketing alliance with Mark Burnett.
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The leading golf wear designer is looking to expand its sports apparel reach.
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A charitable campaign created last year by a New York boutique agency is arriving next month in more than a dozen other cities.
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PLAINSBORO, NJ  JC Penney, the second-largest US department-store chain, had a second-quarter profit of $72 million after selling more clothes at higher prices.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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Federated Department Stores FD.N on   Wednesday announced its plans for the first national   advertising and marketing campaign for the Macy's department   store chain.
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In an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said it planned to advertise on television for the first time.
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JC Penney Co. Inc. named a former chairman and chief executive of Macy&#39;s to lead the department store company, replacing Allen Questrom.
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Wal-Mart Stores Inc. WMT.N, the  world's biggest retailer, launched a national advertising  campaign on Thursday to burnish an image tarnished by  allegations that it discriminates in hiring and promotions and  drives smaller rivals out of business.
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NEW YORK - Mitsubishi Motors North America Inc launched a television ad campaign on Monday to improve its brand image that has been tarnished by a series of recall-related scandals over the past year.
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PLANO, Texas - JC Penney Co. Inc. named a former chairman and chief executive of both Macy&#39;s and luxury retailer LVMH Moet Hennessy Louis Vuitton, to lead the department store company, replacing Allen Questrom.
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Austin Ranch, one of the oldest dude ranches in Texas, has launched a new branding campaign targeting corporations, local residents and guests from surrounding hotels, including the adjacent Hilton DFW Lakes.
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JC Penney Co. Inc. named Myron Ullman, a former executive at French luxury goods retailer LVMH Moet Hennessy Louis Vuitton as its next chairman and chief executive Wednesday, reaching
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Applebeeâs plans a rebranding campaign that includes a wide-reaching advertising effort, new logo, new uniforms, redesigned restaurants and a new theme, âTogether is good.â
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JC Penney Co. Inc. named a former chairman and chief executive of both Macy&#39;s and luxury retailer LVMH Moet Hennessy Louis Vuitton, to lead the department store company, replacing Allen Questrom.
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Department store operator J.C. Penney  Co. Inc. JCP.N on Tuesday posted a quarterly operating  profit, reversing a year-earlier loss, on inventory controls  and strong sales of jeans, home furnishings and career clothes.