Gillette puts brand on reality TV show
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Procter &amp; Gamble Co., a pioneer in television soap operas, is on the cutting edge of the branded entertainment trend with a new TV reality show featuring Gillette.
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Reality television stars Paris Hilton and Nicole Ritchie dropped in at a local day care to change a few diapers, baby-sit the residents and generally bring a West Coast stir to Wilmington.
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Court TV will next year  take on a new name and look that emphasizes reality rather than  legality.
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Are people deciding to get plastic surgery based on TV reality shows? A new study says yes, but the tube is only part of the picture.
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The revolution known as reality television has reached its Thermidor: pathos, verging on bathos, is the ruling fashion. ABC&#39;s &quot;Extreme Makeover: Home Edition&quot; leads the way.
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With brands such as Pampers and Head &#38; Shoulders, Procter &#38; Gamble Co.  may be the nation's biggest consumer goods business, but its smaller rival Gillette Co. is among the most innovative, churning out best-selling new razors and deodorants with head-spinning regularity.
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People are more interested in reality TV and the world of celebrities than the real world and the challenges it faces.
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For Gillette, the cutting edge of hair removal no longer involves just razors and blades.
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Winning a reality show is just the beginning. The real test is sustaining the interest of fans.
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The proposed Gillette merger isn't the only good news out this week.
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Elizabeth Hurley stars in new print ads for Jordache, the company that became famous during the 1970s designer-label jeans craze.
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In one corner, the Fox television empire. In another, cable executives who once ran the USA network and E! Entertainment Television. They're fighting to see who can establish a television network devoted exclusively to the reality genre.
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NEW YORK | Just when it seemed that reality television was set to take over the dial, scripted shows have come roaring back - at least for now.
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E! Entertainment  Television is launching a Las Vegas-set reality show that will  be produced by "American Idol" host Ryan Seacrest.
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Procter & Gamble strikes a deal to buy Gillette for $57bn (Â£30.2bn), creating the world's biggest stable of consumer brands.
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TV Guide Channel, an entertainment destination channel available in nearly 80 million homes nationwide, today announced a stylish new weekly talk series - THE FASHION TEAM - that will capitalize on the network's expertise in covering the colliding worlds of Hollywood and fashion.
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NEW YORK  - It's soooo fashionable to have a reality show nowadays. Following the likes of Donald Trump, Tyra Banks and Sylvester Stallone, Tommy Hilfiger is the next celebrity strutting onto the reality TV runway.