Business-to-business online ad network launches
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ThomasB2B.com LLC will officially launch on Monday a new online advertising network which is modeled after general-purpose ones from the likes of Yahoo Inc.'s Overture and Google Inc. but which differs in two key aspects: first, it is focused exclusively on the business-to-business market; and second, it matches ads with search queries and content through predefined categories, not keywords.
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In a deal between two of the Internet's most prominent properties, Google Inc. will begin selling advertising on Web auction leader eBay and help buyers quickly ring an online merchant to do business.
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B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
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CAMBRIDGE, Mass., Sept. 21  /PRNewswire/ -- DirectoryM, the premier online local advertising network, announces the immediate availability of the TheStreet.com Business Directory (http://thestreet.directorym.com/ ) at http://www.thestreet.com/.
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Welcome to the brave new world of interactive Web advertising.
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Internet executives gathered for Advertising Week here gave off the palpable feel of a winning team at a victory celebration. Greg Stuart, outgoing CEO of the Interactive Advertising Bureau, told a packed room at the group's MIXX Conference, for instance, that, by its own calculations, Web advertising was nearly an $8 billion business in the first half of the year, continuing a four-yearlong rapid expansion.
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Google has created a &#8217;secret&#8217; Google Display Advertising Network to attract Fortune 1000 companies into the Google advertising realm. Google&#8217;s Display Advertising Network is exclusive and invitation only, and based upon high CPM (cost per thousand impressions) rates and not cost per click, like Google AdWords or the current AdSense network. John Chow describes the Google [...]
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Ad networks target online gamers as next big audience for product placements.
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Several companies are offering automated ad creation over the Internet and ad placement services that can be used to focus marketing efforts.
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Yahoo will sell display advertising for Bebo, the first such deal Yahoo has secured with aÂ social networking site, the companies said on Wednesday.
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A new advertising platform attracts a major radio network. What will the experiment tell us?
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Freefor Networks announced today the official Beta launch of its network of 172 US websites, connecting local people to local businesses for free.
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Hoover's Inc. today launched a social networking site to help business people connect with friends and colleagues and to establish new connections.
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Partners get tools, encouragement to put applications online.
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Three of Britain's largest Internet  Service Providers have signed up to use a new advertising  platform that will give them a slice of the growing online  targeted ad market.
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Future online entrepreneurs could log on to see business plans, marketing documents, and other documents from dot-coms launched in the &#39;90s.
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Three Internet providers in Britain have teamed up with a company called Phorm, whose technology tracks Web users and sends them ads related to their interests.