Super Bowl and Olympics: This Marketerâs Dream Year
11066
Herbert Hainer, the chief executive of Adidas, says his company is using major athletic events like the Super Bowl and the Summer Olympics in its battle to catch up with and surpass Nike.
148107
A record number of Americans watched  Sunday's Super Bowl on Fox between the New York Giants and New  England Patriots, helping justify the millions of dollars  advertisers spent on commercials during the game.
141971
Former Jet Darrol Ray said he was ready for Sundayâs big game. But he may be paying more attention to that dayâs soccer action than the Super Bowl.
206607
Advertisers at this year's Super Bowl  hark back to the familiar in new commercials for TV's biggest  event, dusting off celebrities from decades ago and putting  childhood icons into the spotlight.
616303
London won the honors this year, but Mexico, Germany and Toronto are strong candidates to host an NFL game in the 2008 season, National Football League commissioner Roger Goodell said Friday.
247541
LONDON/NEW YORK  - The most popular global sporting event of the year kicks off in two weeks, and no, it's not the 2007 NFL season or any soccer competition. It's the Rugby World Cup.
177716
Reward Russia with its first Winter Olympics? Take the Games to a new Asian market in South Korea? Or return to the Austrian Alps for the first time in nearly 40 years?
554220
Perhaps no single event creates as much demand for exotic stretch limousines as the Super Bowl, and this year's game in Jacksonville, Fla., has prompted a high-stakes frenzy.
479080
Can relentless promotion during the year&#39;s most watched sports event and aggressive scheduling make a hit TV show out of a certifiable turkey?
343887
(305 sec.) Why Super Bowl commercials still offer good return on investment.
702683
When the world's greatest sporting and marketing event crosses paths with one of the best economic growth stories ever, the result could be the opportunity of a lifetime for corporate sponsors of the Beijing Olympics.
96766
Directly to the south is the Staples Center, the home of the Los Angeles Lakers, a recent superpower. A couple of miles north on the interstate is the Rose Bowl, where college football powers collide every New Year&#39;s Day.
522066
TIME takes a look at the real reason we all watch the Super Bowl
77815
The image-conscious N.F.L. got the matchup it wanted for Super Bowl XLII: two popular large-market teams and, more important, two attractive quarterbacks with compelling stories.
110954
What a difference a year makes. If last year's Super Bowl ads were fueled by gross humor, this year's are running on nostalgia and cute cartoon characters. In a bid not to repeat the excesses of 2004, advertisers are employing a far safer stable of pitchmen, pitchwomen, and animated friends like the Jolly Green Giant and Miss Piggy.
196374
Disney&#39;s ABC and ESPN outlets will likely grab big ratings with a Detroit-Indiana/Miami-Los Angeles Lakers NBA doubleheader Christmas Day, which says something about what can sell sports.
84067
JACKSONVILLE, Fla. -- Just the other night, he looked at the ticket that he has saved all these years and offered himself congratulations for living up to his promise. It is dated Jan. 22, 1984, the stub from Super Bowl XVIII in Tampa, and Steve Spagnuolo remembers what he said to himself after the Raiders' 38-9 win over the Redskins ...