Disney to include local ads with ABC shows online
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The Walt Disney Co. on Wednesday  said it reached an agreement with ABC television affiliates to  include local advertising in the network's online offering of  seven prime-time TV series, including "Desperate Housewives"  and "Lost."
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When Walt Disney Co. reports quarterly results on Thursday, analysts expect slower earnings growth offset by signs of an unexpectedly strong turnaround at the company's loss-making ABC network.
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Blog: Marchex launches local yellow pages Web sites with targeted ads.
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News Corp. on Tuesday said it will launch a new service to offer full episodes of its television shows on MySpace.com and the Web sites of its local Fox TV stations after they have aired.
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The Web site will allow users to interact with its cast of animated characters, create personal profiles and watch original online episodes.
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News Corp. on Tuesday said it will  launch a new service to offer full episodes of its television  shows on MySpace.com and the Web sites of its local Fox TV  stations after they have aired.
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Video-on-demand specials have so far appeared without advertisements. But Fox Cable Networks and Visa plan to try including ads in a show in January.
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Local.com and Idearc Media Corp. today announced a distribution agreement that allows Idearc to place its Superpages.com advertisers&#8217; content on Local.com. Superpages.com&#8217;s advertisers will receive priority placement in the &#8220;Featured Sponsors&#8221; section of the Local.com Web site. So, if your business advertises via SuperPages.com, your ads will also appear on Local.com. Local.com recently also completed an $8 [...]
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Fox and Apple have joined to provide access to content from the hit television show's current season.
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NEW YORK ABC is in talks with several Web sites as it tries to create a broad digital distribution platform for its programming, becoming the latest network to signal a reversal in its online strategy. Like other networks, ABC initially took a go-it-alone stance, but is now looking to partner with Internet players they don&#39;t own or operate in an effort to maximize, and monitize, their programming online.
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U.S. television networks ABC and NBC plan to make their programs more widely available on the Internet, accelerating a strategy to court viewers wherever they spend time.
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A tenuous relationship between Disney and Pixar has not stopped marketers from teaming on promotional tie-ins for the partnership's latest release, The Incredibles. Among those hoping to capitalize on the movie is SBC, which is promoting its Internet and satellite dish service.
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News Corp. NWSa.N on Tuesday said it   will launch a new service to offer full episodes of its   television shows on MySpace.com and the Web sites of its local   Fox TV stations after they have aired.
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All eyes were on the NBA draft this week, but the league has its sights on a mega-expansion deal through the 2015-16 season. The NBA has partnered with the Walt Disney Co. and Turner Broadcasting to have its games televised on ABC, ESPN, and TNT for the next eight seasons. The NBA's current deal with ESPN/ABC and TNT expires at ...
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By Sanford Nowlin, San Antonio Express-News  Dec. 12--Time Warner Cable is aiming a new local ad blitz at the NFL  after facing weeks of public pressure from the league for not carrying its  fledgling cable network.
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YouTube said on Sunday it has reached a revenue-sharing deal with Hearst-Argyle Television Inc.  whereby local TV stations will be paid when users of the video-sharing site watch their programming.
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The ABC drama &quot;Lost&quot; is  coming to interactive entertainment next year through a deal  between the show&#039;s Disney-owned producer Touchstone Television  and French game publisher Ubisoft.