Advertising: Trying to Connect the Dinner Plate to Climate Change
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Big animal rights groups do not share the same mission, but they have coalesced around a message that eating meat is worse for the environment than driving.
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Changes at The Journal: movable deadlines and a new taste for models.
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When you're delivering an outdoor advertising message in San Antonio's triple-digit heat, it helps if you bring ice cream.
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Worldchanging, a new tome on sustainability, makes going green easy and leaves behind the tree-hugger stereotypes. By Jenn Shreve.
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Life & style: A new survey suggests teenagers aren't that interested in climate change. Julie Ferry asks if campaigners can overcome this apathy.
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The coming video game Need for Speed Carbon will feature advertisements that change over time.
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DALLAS Launching its first major brand advertising campaign in a decade, Norwegian Cruise Line last week presented work from Omnicom's GSD&M built around the theme "Free-style Cruising." The Austin, Texas, agency's two 30-second television commercials and several 15-second spots will run on network and cable. Eight print spreads will appear in newspapers and more than 20 national consumer and trade magazines. Other elements include a new Web site, direct mail, onboard and outdoor advertising. NCL will also sponsor weather and traffic reports on New York-area radio stations. ...
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Australia's conservative government is preparing a major advertising campaign on climate change as it tries to win back voter support ahead of looming elections, Prime Minister John Howard confirmed on Tuesday.
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Focus on consumers' everyday needs.
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24-hour, seven continent show could raise awareness but at what cost to climate?
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When marketing Snapple Green Teas last fall, Cadbury Schweppes crafted a media plan that emphasized how they help lower cholesterol and fight cancer. Because of the new drink's healthy bent, the company geared ads toward young, athletic consumers. Yet after tracking ad clicks during a six-week Web push, an unexpected new audience emerged: electronics shoppers.
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Going Green: One professor is rallying college kids to pay attention to global warming. After all, it's their world we're messing with
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The European Union has proposed that car advertisements shown in member countries carry tobacco-style labels warning of the environmental impact they cause.
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It is redoubling efforts to promote its product as a climate-friendly alternative to fossil fuels.
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At first glance, it looks like a fund - raising pitch from an environmental group: ``With one of the worst fuel efficiency records of any car company, Ford is trying to `go green,' " said the Internet ad, which featured a photo of an oil-well pump. ``As another oil crisis looms on the horizon, can they turn talk into action?"
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Consumers require more advice on how to choose ecologically sound products, a report claims.
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Science & environment: It now seems that just about anything can be sold as being 'green'. Ravi Somaiya goes in search of some of the more weird and wonderful examples.