Sony Cuts PlayStation 3 Prices as Many Xboxes Fail
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Sony will lower the price of the PlayStation 3 by $100, hoping to take advantage of rivalsâ missteps.
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Up 135 per cent, apparently Sony has claimed that PS3 sales in North America have jumped 135 per cent since it brought the price of the 60GB console down to $499 two weeks ago.â¦
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Sony's game unit is discontinuing two PlayStation 3 game machine models sold only in Japan to streamline its lineup and boost software development, a company official said Thursday.
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Sony Corp. will lower the price of its much-anticipated PlayStation 3 video game console, Kyodo News agency reported Friday, as competition heats up in next-generation gaming between Sony, Microsoft and Nintendo.
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Sony Corp. is removing a chip from the European version of its new PlayStation 3 (PS3) game console, a move that cuts costs but means users cannot play some of their old games.
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Sony's U.S. video-game unit is cutting jobs to become more competitive, the company said Thursday, as the PlayStation 3 machine struggles against rival offerings from Microsoft and Nintendo.
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Sony Corp.  cut the price  of the PlayStation 3 by $100, or 17 percent, in the United  States on Monday, a move that should boost the video game  console's lackluster sales.
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Blog: What did Sony mean when they said there was no PS3 price cut?
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Microsoft cuts the Japanese price of the Xbox console by 13% to compete with the Wii and PlayStation 3.
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Sony is trying to decide by how much it will cut the price of its PlayStation 3 console as consumers want it reduced, its chief executive said in an interview published Friday.
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NPD Group's July numbers for game console sales have arrived, and the news is good for Sony and Nintendo. The struggling PlayStation 3 saw a 60 percent sales boost thanks to a $100 price cut on the 60GB model that is being phased out. But Nintendo still held the sales lead with its Wii.
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Electronics giant Sony cuts its operating profit target for this business year by almost a third, blaming falling product prices.
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Sony Corp (6758.T) said on Thursday it  would stop shipments of PlayStation 3 models with 20- and  60-gigabyte (GB) hard disk drives in Japan this month, focusing  instead on the 40-GB model.
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In the three-way struggle among Sony, Microsoft and Nintendo for year-end shoppers of next-generation video-game consoles, price is turning out to be a key weapon.
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Looking to jump-start sales of its PlayStation 3 game system, Sony has cut the price by $100, to $499, and plans to introduce a $599 package with a larger (80-gigabyte vs. 60-GB) hard drive and one game next month.
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Sony's PS3 price cut may not be quite what it seems.
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Sony Corp sold 1.2 million  PlayStation 3 video game consoles in North America over the  holiday season, the company said on Sunday.