Highlights from NBC&#39;s Olympic coverage, and a look ahead
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HIGHLIGHT: Gymnastics team Al Trautwig and Tim Daggett&#39;s superb job on the audience&#39;s protest of Alexei Nemov&#39;s score on the high bars.
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Is it possible for the Internet to deliver too much news? It is during the Olympics, when popular websites can display the latest American triumphs or defeats seven hours before the events appear on Boston TV screens.
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Why you should watch: Given the longstanding American hegemony in the shot put, it&#39;s plausible that the three-man US delegation could sweep the competition. But the most compelling reason to watch is the unparalleled setting.
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NBC Universal is  partnering with Microsoft to expand its online offerings for  the 2008 Olympics.
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The Olympics bulldozed the rest of the network primetime summer fare Sunday, delivering an average 25.6 million viewers to NBC.
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The Olympic credo may be faster, stronger, higher, but NBC's Olympic motto is a lot simpler: &quot;Maximize ratings for advertisers, audience, and affiliates.&quot; &quot;The No. 1 rule is to get the largest number of viewers tuned in for the longest time,&quot; Dick Ebersol, chairman of NBC Universal Sports &amp; Olympics, said yesterday via phone from Athens.
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Three cheers for the Greeks. Their show opening the Olympic Games was the most spectacular presentation I have ever seen, on stage, in the air, on ice or anywhere. What a way to begin sports&#39; grandest parade! ...
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NBC and its family of cable networks flooded American households with nearly nonstop coverage of the Athens Olympics, and the strategy - along with strong performances by the US teams in swimming and gymnastics â-roduced not only a ratings increase
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HDTV sports fans are disappointed that there's a limited menu of Olympic sports that can be seen on high definition and that many of these events are shown 24 hours or later than they are on NBC.
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&quot;Who won? Who won?&quot; Britain&#39;s coxless four was the answer. Matthew Pinsent used all his power and experience to secure his fourth Olympic gold medal in a photo finish after a six-minute, nip-and-tuck tussle with Canada.
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NBC Universal, riding high on a Summer Olympics that appears on track to set a record for viewership, will beat early forecasts and turn a profit of &#36;60 million to &#36;70 million for its coverage of the Games from Athens, an NBC executive said on Thursday.
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THENS, Aug. 29  Swimming&#39;s technique critic came in for some criticism of his own tonight in the shark tank disguised as the Olympic pool. But all&#39;s well that ends well on the medal stand and, despite being disqualified shortly ...
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NBC came away with an  overwhelming victory in Tuesday&#39;s primetime thanks to another  winning performance by &quot;America&#39;s Got Talent.&quot;
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U.S. swimming sensation Michael Phelps may have come up short of seven gold medals, but NBC Universal exceeded its own Olympic expectations. Nearly a week before the 2004 games ended, the company's broadcast and cable outlets had already outdrawn the total audience tuning in four years ago.
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Sunday&#39;s Wimbledon men&#39;s  final delivered the best ratings for NBC since 2004.
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Athens, Greece (Sports Network) - Wednesday night it was Paul Hamm&#39;s turn to shine for the United States, as he won the gold medal in the men&#39;s all-around competition. Will Thursday produce a sweep for the US at the Olympics? ...
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The 2004 Summer Olympics are underway in Athens and the web is home to plenty of information that makes watching the games even more interesting.