Search Marketing Predictions for 2008, Part 2
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We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
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How the right tools can create a solid search strategy.
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We've collected the "wish lists" of several search engine marketers, sharing what they want most from search engines in the coming year.
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The search engine company gets ready to unveil a program to do just that. Also: Make CDs while you order at Starbucks & hellip;. Nokia takes a Wall Street hit & hellip;. and more.
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Found in the search marketing forums: Analyzing the Competition; Redesigning Without Losing Traffic; Weird Broad Matching; and more.
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Study shows the second- and third-place search engines are gaining users.
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Vertical search engines (VSEs), or specialized search engines, are becoming increasingly popular, and e-marketing reporters and search engine industry analysts have deemed vertical the &#8220;hottest trend in search.&#8221; But just because vertical is trendy now does not mean it will be short-lived. In fact, as VSEs continue to diversify they will likely become more attractive [...]
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There have been reports around the Internet today about Yahoo Search Marketing canceling the Overture Keyword Selector Tool, which has been a staple of Keyword planning and search marketing for almost a decade. Feeling that part of the search marketing world, and the tools dependent upon it, had been buried; I addressed concerns with the Yahoo [...]
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How did Search Engine Strategies measure up against other technical conferences? SEO analyst John Parent shares his thoughts.
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Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike.  This week we take a look at what's new and improved in shopping and product comparison search engines.
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Company offers its second annual pitch of five predictions for what we'll see in the next five years.
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Found in the search marketing forums: SES New York Parties; No Follow: Do You Follow?; Optimizing Flash in 2008; and more.
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The popular Keyword Research tool Wordtracker announced that they are going to launch a special &#8220;UK only&#8221; option at the upcoming Search Engine Strategies Conference and Expo in London, UK in about 1 week (February 13th - February 15th, 2007). While US Search Marketers have the choice between numerous commercial and free Keyword Research and Competitive [...]
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Keyword research tools have evolved dramatically over the past decade, and now offer feature-rich options that no serious search marketer can live without.  Today and tomorrow SearchDay takes an in-depth look at two of the best next-generation keyword research tools on the market.
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Could recent deals signal the search engine's intent to eventually rival TV?
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Links to this week's topics from search engine forums across the web: Local Search Marketing: A Huge Untapped Market - Research: Do Keywords In URL Influence Your Rank? - Make All Your Keywords Plural? - How Do PPC Campaigns And SEO Compliment Each Other - World Without Search Engines - Does Adwords Have a Limit On the Number of Ads? - New AdWords Classifications Coming
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SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.