How Will AppleÂs Marketing Maestro Marry the Computer and the Home TV?
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AppleÂs chief executive touched off speculation last week about how far Apple will go as it takes its next big step into digital video.
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MacCentral - Apple Computer Inc.'s Senior Vice President of Hardware Product Marketing, Phil Schiller, officially kicked off Apple Expo Paris this week introducing the iMac G5 during his keynote address. Analysts are unanimous in their support for the new consumer machine and the strategic ties Apple has drawn between the iMac and the iPod in marketing the computer.
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EXPECT to see and hear Creative Technology everywhere as it embarks on a worldwide marketing campaign to snatch dominance of the digital music player market from Apple Computer.
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Microsoft, Hewlett-Packard, TiVo. These are just a few of the thousands of companies looking for the key to your living room, but unlike before, historical competitors are forging partnerships to turn home PCs and other gadgets into all-in-one machines designed with your entertainment in mind.
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Apple, Avid, and Adobe are leading actors on the digital video stage.
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Columnist Mike Elgan shares the eight secrets that make Apple, by far, the leading consumer electronics vendor.
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For the Wall Street Journal, Tim Hanrahan and Jason Fry write, &#147;In Monday&#146;s column, we predicted that the combination of the iPod&#146;s popularity and the increasing worry over viruses, security holes and spyware in Windows PCs will lead to the second coming of Apple Computer as a home-computing power. To say that struck a chord would be putting it mildly. Boy, did we ever get mail &#151; including a significant number of people who said that the iPod, Windows security concerns or a combination of the two had made them switch to a Mac or plan to do so.&#148; [Paid WSJ subscription required.] [Dec 23]
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Apple, Amazon.com, and Vizio take a plunge into the consumer electronics world.
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CUPERTINO, Calif., May 30  /PRNewswire-FirstCall/ -- Apple(R) today announced that it's bringing the Internet's most popular originally-created content from YouTube to the living room with Apple TV(TM).
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Analyst says model may come out to attract iPod-loving consumers weary of Windows security issues. SAN FRANCISCO  - Apple Computer Inc.
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Anyone who has used an Apple computer,  driven a Mercedes, flown Concorde, enjoyed a frothy Guinness,  the Hard Rock Cafe or a room at the Ritz Carlton has been  seduced by Peter Eaton's ideas.
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A new universal remote is designed to be lord of the living room, and connects to a computer so consumers can set it up and maintain it themselves.
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SAN FRANCISCO/LOS ANGELES  - The living room, once  the most technologically simple part of the average home, is a  high-tech battleground today as the consumer electronics  industry seeks to digitize home entertainment and make it  available anywhere, anytime.
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Industry-watchers bicker over Apple's next likely move in consumer electronics.
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LOS ANGELES -- Computer companies have been trying for several years to convince consumers that their next PC should also be their hub for home entertainment.
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Here's what's new with the Apple TV device that makes it much more useful.
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As the annual Consumer  Electronics Show in Las Vegas winds down to lackluster reviews,  Apple Inc  is expected to grab the spotlight with an  ultra-slim laptop computer and online movie rentals at its  biggest annual show next week.