Super Bowl ads draw more fire for insensitivity
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Television advertising standards came  under fire again this week after several groups called some  Super Bowl commercials offensive and demanded they never be  aired again.
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There were plenty of tried-and-true techniques used in this year's Super Bowl ads &#151; talking animals, Clydesdale horses, celebrity cameos. But then came Gladys Knight as a rugby player, an airborne '72 Impala and a "Mama's Boy" action figure who was somehow plugging anti-perspirant.
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Its new ad campaign may not be focused on the right people.
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Advertisers couldn't have asked for  much more out of the Super Bowl XLII on Sunday.
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An opening skit for Monday Night Football is creating some hot controversy. The skit was a promotion for ABC&#39;s Desperate Housewives.
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Dutch government firework safety ads featuring a spoof Islamist terrorist group are criticised for depicting a negative stereotype of the Muslim community
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In a spoof of the right formula for a  Super Bowl ad, FedEx Corp. called this year's battle of  television commercials long before results came in for the  actual championship football game.
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Advertisers couldn't have asked for much more out of the Super Bowl XLII on Sunday. A nail-biting 17-14 victory by the New York Giants over the New England Patriots likely kept most of the audience glued to the television -- and the commercials -- until the final seconds.
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The annual Super Bowl Media Day extravaganza invariably features a collection of oddballs masquerading as journalists who attempt to draw attention to themselves by wearing outlandish get-ups and posing inane questions that will elicit the most shock value.
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Corporate detractors, persistent critics of a company or product who mount their own public relations offensive, have gotten the attention of marketers.
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Over the years, there have been many jokes about NFL standing for No Fun League, demanding uniformity and squelching individuality.
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WASHINGTON - I may be the only person tuned in to the presidential race who isnât outraged by the competing TV commercials that are making scurrilous accusations about President Bush and John Kerry.
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Super Bowl ads, which cost $85,000 per  second during this year's game, fumbled overall as they failed  to connect with viewers or just scared them, according to  researchers who tracked people's brain activity.
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Appearing on the Super Bowl can be just as much of an honor &#151; and a harrowing experience &#151; for an advertiser as it is for a football player. With some 90 million people watching and the cost for a 30-second spot reaching as high as $2.6 million, big-time money and bragging rights are both at stake.
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The campaigns and the outside groups supporting them are taking a confrontational advertising war into grim territory.
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Sadly, the Terrell Owens-Nicollette Sheridan &quot;Monday Night Football&quot; episode, now in its sixth day, has turned into a launching pad for every hysterical and self-righteous personal agenda in America.
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Tucked among the Super Bowl ads that featured two auto mechanics who find themselves gnawing on the same candy bar and a fur-coated Kevin Federline hawking insurance was an unlikely spot with a rare public health message: Do something about your high blood pressure.