Studentâs Ad Gets a Remake, and Makes the Big Time
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In a trend known as consumer-generated content, an 18-year-old student and Apple devotee was hired to make a television commercial for Appleâs new iPod Touch.
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Thereâs a growing sense of urgency among educators that  every student should be on a college track.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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Gap's new hip-hop-infused TV ad has  captured a lot of attention from the young crowd the struggling  retailer hopes to attract to reverse its fortunes.
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A no-budget Web series based on the ups and downs of three former college roommates has become a cult hit and  attracted mainstream media attention.
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Blog: Taking product placement to a new level, the popular Web serial will feature a Neutrogena scientist as so-called branded character. Bloggers have varying responses.
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Storage technology vendors are traditionally too slow and too risk averse to take risks on advertising, but this commerical breaks the mold -- albiet an ugly one.
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Lal Jose's Classmates, is a campus caper with a difference, mixing and matching numerous genres to tell the story.
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With the increasing interest among marketers in embedding brands in entertainment programming, a viral campaign is arriving that spoofs the concept â while at the same time playing up the product.
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In an ad-saturated world, the cellphone screen is a nearly pristine canvas. But a number of area companies are helping to transform the device that 220 million people are loath to leave at home into a personal, pocket-sized billboard, hawking everything from the latest ringtone to Fabio-favored "I Can't Believe It's Not Butter!"
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Advertisers like Chipotle, Converse, G.M. and MasterCard have been gaining attention by inviting consumers to use digital video technologies to create commercials.
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Advertising agencies have turned to spoofing their own industry to attract viewers long enough to deliver a new message.
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A FEW years ago, a young man in his freshman year of college had a vision for a better way to provide high school students with the information they need to find colleges that are a good fit.
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The shift parallels the increasing appearance in the new media of ads celebrating sports.
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Commercials veteran Deb  Hagan will make her feature directing debut with "College," a  comedy about three high school seniors on a wild weekend  adventure visiting a nearby college as prospective freshmen.
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As games steal eyeballs from movies and television, they are becoming dotted with product placements.
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The online giant smartens up its display ads.