Ad Reaction Claims Super Bowl Casualty
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Even before kickoff, the Super Bowl has its first advertising casualty - the Ford Motor Company withdrew a commercial from the game in the face of complaints.
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A backlash over a spate of advertising with suicide themes has raised questions about ads that are deliberately provocative.
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Advertisements made by amateurs were part of this year's slew of Super Bowl commercials, which also included many familiar symbols of selling power.
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Miller Brewing Co.'s plans to run ads in the pregame show before Sunday's Super Bowl appear to have hit a stumbling block.
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For rabid fans of the New York Giants and New England Patriots, this Sunday's Super Bowl won't be just a game. It may be a health hazard. Heart attacks and other cardiac emergencies doubled in Munich, Germany, when that nation's soccer team played in World Cup matches, a new study reports.
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Television advertising standards came under fire again this week after several groups called some Super Bowl commercials offensive and demanded they never be aired again.
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It hit Ted Johnson after the AFC Championship game. It hit him so hard that he turned to some of his longtime buddies on the Patriots and said, "You know something? We're going to our fourth Super Bowl."
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Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
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For people who watch Sunday's Super Bowl on high-definition TV sets, the commercials will look as sharp and lifelike as the game itself -- except when they don't.
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The league, still chastened by the "wardrobe malfunction" during the Super Bowl halftime show, was stunned Monday night by another incident, this one on ABC.
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HACKETTSTOWN, N.J.  --  A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.
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Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it
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Sunday was a sad day for many pro football fans who were shocked to learn that Reggie White, a popular, even iconic former player, had died at the age of 43.
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Kevin Federline has something to say to those who are offended by an upcoming Super Bowl ad featuring him as a fast-food worker: He's "really sorry."
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Stadiums were filled to capacity. TV ratings were high. In most ways, this was another great season for the NFL. Except for this: America's favorite league took some serious hits to its image.
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AN embarrassing crash into Sydney&#39;s Opera House today took the wind out of the sails of a British newspaper&#39;s marketing campaign.
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Advertisers for this year's Super Bowl  game hark back to the familiar in new commercials for TV's  biggest event, dusting off celebrities from decades ago and  putting childhood icons into the spotlight.