Google Introduces Widget Ads
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Google is beta testing a new type of ad with a select number of its clients that allows them to take advantage of the rise in popularity of the widget.
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Blog: Google expands pay-per-action AdWords beta around the world
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It knows what you want Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at least a temporary leg-up on DoubleClick, the ad serving company that Google recently agreed to purchase in a deal worth $3.1bn.â¦
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Google Inc.  said on  Thursday it has completed the development of its widely  anticipated radio advertising system and begun a limited test  allowing customers to buy ads via its online ad-buying system.
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Google Inc said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites.
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Google Inc. has introduced several widgets designed to help non-technical users persoanlize maps with weather and other information.
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The BBC said on Friday it had started showing promotional trailers for new programs and clips from old hits on Google's YouTube in a bid to reach new audiences and boost sales at its commercial arm.
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InfoWorld - Google has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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InfoWorld - Widgets, or small Web applications that supply useful information direct to the desktop, could soon be appearing on your cell phone screen.
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Google has created a &#8217;secret&#8217; Google Display Advertising Network to attract Fortune 1000 companies into the Google advertising realm. Google&#8217;s Display Advertising Network is exclusive and invitation only, and based upon high CPM (cost per thousand impressions) rates and not cost per click, like Google AdWords or the current AdSense network. John Chow describes the Google [...]
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Google Inc. has begun inviting mobile Web site developers to display Google ads on their sites as part of a limited beta test.
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Future AdSense integration demonstrateded at London Developer Day.
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Blog: Openads is open source ad player that will compete with Google
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Google AdSense Expands to Multiple Advertising Units  Google is now letting AdSense publishers place Google contextually targeted AdSense advertising on up to 3 placements on one web page. Google AdSense had always stuck to their guns about one AdSense ad per web page, however, web users may be getting used to ...
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In a move sure to irritate some mobile users, Google said it is moving into mobile advertising, joining several others who see rich market.
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Google, the new kid on the block in TV advertising, has signed up with The Nielsen Co., the venerable TV audience measurement company, in a deal that will increase the data available to participants in the Google TV Ads program.The agreement, expected to be announced Wednesday, calls for Nielsen to supply demographic data about TV viewers to Google, which in turn will use it to complement the information it already provides to advertisers and agencies in its TV advertising platform.Google TV Ads, operational since May, provides a platform for buying, selling, and distributing television advertising, along with tracking the effectiveness of campaigns.As it branches out into TV and other offline advertising markets like radio and print publications, Google maintains that it can apply to these markets the benefits of online advertising, in particular the possibility for targeting and tracking ads in a very granular way.For example, in its online ad system,&#160;Google matches ads to the topic of queries&#160;on its search engines and to the topic of third-party Web sites that participate in its ad network. Meanwhile, in Google&#39;s most popular ad format, called pay per click, advertisers pay only when users click on their ads.In Google TV Ads, Google captures and aggregates data from TV set-top boxes, giving advertisers constantly updated information about the distribution of their ads. Advertisers pay by set-top box impressions, according to Google.Wednesday&#39;s announcement is the first of a multi-year agreement in which the two companies will explore other opportunities to collaborate.Google didn&#39;t immediately reply to a request seeking comment on whether Wednesday&#39;s agreement also calls for Google to provide set-top box usage data to Nielsen.
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Google Inc., the world&#39;s top  provider of Web search and online advertising, said on Monday  it is offering small business Web sites a service that lets  visitors search for information within their sites.