Apple's Jobs calls on music industry to drop DRM
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NEW YORK/SAN FRANCISCO  - Apple Inc. Chief Executive Steve Jobs on Tuesday called on the four major record companies to start selling songs online without copy protection software to thwart piracy known as digital rights management (DRM).
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News that the Universal Music Group would no longer guarantee Apple access to its coming releases could shake up the digital music business.
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Recording-industry giants EMI and Sony BMG announced an umbrella agreement Monday to address digital rights management (DRM) issues for music on mobile phones, PCs and digital cable systems.
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Sony's three-year effort to beat Apple Inc.'s iTunes Music Store is over. The company will shutter its Connect music store and adopt Windows Media DRM.
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Executives from Nokia and Philips published an open letter today calling for the European Commission to consider scaling back, if not eliminating, imposing levies on digital recording media and playback devices, including DVRs and MP3 players. But the alternative may be a hard sell: increased DRM.
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Apple has taken another step toward selling DRM-free tracks from EMI and other labels through its new iTunes Plus service.
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More people would buy digital music if hi-tech locks were removed, music executives tell a survey.
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Thousands of songs without copy protections are now available on iTunes, and analysts believe it portends a new trend in online music sales.
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The announcement that Apple would be selling DRM-free music generated a lot of buzz among music enthusiasts, who had been agitating for just such a development ever since music was first offered for sale online.
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With Apple releasing threats of 'bricked' iPhones and Amazon debuting its new music download service, Don Reisinger can't help but wonder if Apple is heading down a slippery slope.
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Last week, Apple chief executive Steve Jobs called for an end to anti-piracy software on digital music as a way to let customers listen to their downloads on any device. The record labels responded with a mixture of scorn and indifference to the idea, which would disrupt their security measures.
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Apple on Wednesday began selling music free of anti-copying software at its iTunes online store, stripping away copyright protection lambasted by the company&#39;s iconic chief executive.
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Apple CEO Steve Jobs has made a surprise call for the end of digital rights management technology, which is designed to stop copyrighted music from being shared illicitly. Jobs says Apple would sell only DRM-free music on iTunes if it could.
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Apple's Steve Jobs urges top record companies to begin selling songs online without security software.
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Apple has activated previously-announced plans to close its Music Store to users of earlier versions of iTunes. The company revealed its intent last month, when iTunes users accessing the
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(InfoWorld) - Web music stores have taken off with such gusto that now everyone wants to get in on the online media action, and the next battle ground is the digital movies and TV shows aimed at your living room. What users need to beware of amid the headlong rush to build digital music, movie and TV libraries is the terms of the digital rights management (DRM) attached to the files they're buying, which control the use of the files in various ways, including by restricting usage to a certain number of devices. DRM technology was developed to protect the music industry from illegal downloads, but it can also lock users into choosing one device, or family of devices. The fight may appear to have just started, but with portable media players such as the iPod so dominant, and their new appeal as view screens for downloaded movies and TV shows, its a decision users will have to make quickly. The time will soon come when it will be too expensive for a user to switch from, say Apple Computer Inc.'s iPod/iTunes/iTV platform to a rival platform because the DRM would ensure they have to buy a whole new music and movie collection. A future where users are stuck in one company's back pocket could be avoided if DRM licenses are broadly shared. But DRM appears to be on the verge of becoming a weapon to lock users in. "We see no consolidation of formats in the foreseeable future. It is Fairplay and Windows Media DRM for now and that may not change although the jury is still out on video as we are early on in the game for video. For audio the game is over," said Van Baker, vice president of media industry research for Gartner Inc. Fairplay is Apple Computer Inc.'s DRM technology. Songs purchased at the iTunes Store, for example, are meant to be used on only two devices, such as a computer and an iPod, and Fairplay helps enforce such rules. Microsoft Corp. has its own Windows Media DRM, which isn't compatible with Fairplay, so users, for example, cannot use Windows Media files on their iPods. And while Microsoft has been far more open to licensing its DRM than Apple, even creating a PlaysForSure logo to let users know which devices and files are compatible with Windows Media files, it may change its tune regarding such licenses. The company's new Zune media player is not compatible with PlaysForSure. That fact alone highlights how important Microsoft must view the Zune and Zune Marketplace, because in one fell swoop, it became a competitor to online music store partners and to PC and mobile phone makers that sell rival digital music devices. RealNetworks Inc. and Sandisk Corp. also joined the fray recently, highlighting the tight-fisted approach companies are taking. Users buying a Sandisk Sansa e200 series portable music player get RealNetwork's Rhapsody media service bundled inside, and a chance to pay a monthly subscription for music downloads. But if users cancel the subscription, the next time they connect to the Internet, Rhapsody will delete the songs from the music player and their PCs. Individual songs purchased on Rhapsody won't be deleted in such an instance, but since the songs will be tagged with RealNetworks' Helix DRM, users will have to make sure any new music playing software or hardware they buy supports Helix. The question of technology companies controlling the content users buy so enraged the French government that in June, it passed a law requiring companies to provide enough information about their DRM technology to enable competitors to create interoperable systems. There is also an industry group that could play knight in shining armor. The Digital Living Network Alliance (DLNA), which boasts hundreds of tech companies, including heavyweights such as Intel Corp., Sony Corp., Samsung Electronics Co. Ltd. and Lenovo Group Ltd., is working to select and promote an industry standard DRM to ensure digital files can be used on a wide range of devices companies make. Others are also hard at work on the issue, including groups intent on creating open-source DRM technologies, as well as hackers already figuring out ways to beat DRM. In the thick of what will likely end up a promotion and marketing fight, users will have to keep their heads about them and make up their minds. It could be wise to sit out this round of DRM controversy and wait to see which standard wins out, or to stick to traditional media and create digital files by ripping songs from CDs, for example. But it's definitely a time to pay attention. Nobody wants to build a library of favorite movies and songs, only to find that by switching to another computer or software makes it unusable. Â
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(InfoWorld) - Just because three major online music retailers bind their music stores to specific portable players doesn't make it acceptable, a Norwegian consumer group leading the charge against Apple's DRM (digital rights management) policy says. "ITunes Music Store and others are unfair to consumers no matter how many download services follow the proprietary approach," wrote Torgeir Waterhouse, a senior advisor at The Norwegian Consumer Council, in response to a letter written by Apple CEO Steve Jobs andÂ posted on the Apple Web siteÂ on Tuesday. Jobs examined why DRM exists and discusses alternatives to the current set-up in his open response to calls for Apple to allow users to buy songs from the iTunes store and play them on any device. Norway's consumer representative hasÂ threatened legal action against AppleÂ for violating Norwegian law by limiting iTunes customers to playing their music only on iPods. Consumer groups in Denmark, Sweden, Finland, France, and Germany haveÂ joined Norway's complaintÂ against Apple. Jobs points out that Microsoft and Sony also sell music that can only be played on their players, supporting a model that serves customers well with choice and a continuing stream of innovative products. He also suggests that groups like Waterhouse's "redirect their energies" toward convincing the music labels to sell music without DRM, technology that aims to restrict how buyers can copy or use the music. The four biggest record labels forced Apple to employ a proprietary DRM system as a condition of the agreement that allows Apple to sell their music, he said. Ideally, he said, the labels wouldn't require DRM. "This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat," Jobs wrote. While Waterhouse agrees that the record companies carry some fault for the situation, the iTunes music store and others like it are ultimately responsible. "They're still the company that's selling music to the consumers and are responsible for offering a fair deal according to Norwegian law," he said. Still, with his letter, Jobs' appears to have stirred up some additional pressure on the record labels to change their DRM policies. EMusic.com Inc., which claims to be the second largest music download site, only sells DRM-free music from thousands of independent labels. But the site would like be able to sell music from the four biggest labels. "We are hopeful the remaining four will one day join [the independent labels] by licensing their complete catalogs and reap the benefits of consumer demand," David Pakman, president and CEO of eMusic, wrote in a response to Jobs' letter. Even though Jobs didn't hint that a solution might be impending, Waterhouse appeared to see a glimmer of hope. "If this means that Apple is willing to the kick the lock in technology from the [iTunes/iPod] combination this is really good news -- news that should be put into action as soon as possible to bring us all one important step closer to a well functioning digital society," he wrote.