Practicing the Subtle Sell of Placing Products on Webisodes
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American Eagle Outfitters is at the forefront of a trend toward advertainment, making videos to engross viewers while glamorizing a brand.
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The more precisely you can target a Web viewer according to his browsing habits, the more likely you are of converting him into a customer. Few dispute this, but some are arguing today over whether this level of targeting is a job they'd happily outsource.
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Flashy new multimedia 'Gadget' ads are designed to draw watchers who'll share what they see.
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If you weren't able to make it to this year's just passed php|works conference in Atlanta, you missed out on the keynote that Marco Tabini, founder of php|architect gave at the start of the conference. Fortunately, he's posted the video of it on his blog:   What they didn't tell me, however, is that they had arranged for a simple (but, as you will see, very effective) web-based system that allowed members of the audience to submit "captions" to the screen as I was speaking. The results were, of course, hilarious - mostly because they "forgot" to tell me about the idea until a few days after.   Be sure to check out the video of the video for some great one-liners.
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1.      Meet the press. You will need the press on your side to get your product the attention it deserves. To do that, you will need to write a compelling press release. If you feel you can't do that, Google my name, Jaci Rae, and look up the various press releases. I will also put them on ideamarketers dot com for reference. Look at my articles section and you'll find them.    Once you have a kick it press release, go to prweb dot com and sign up for an account. You can send out a press release for $0, but I suggest a $10 to $40 investment on press releases you want to be noticed. The best days to send out a press release are Tuesday  Thursday. Check out what's going on in the media so you can tie in your press release with the headlines. While your press release is an advertisement, you don't want it to be completely written like an advertisement. It's a fine line you need to walk.    A great resource to get the names, addresses and phone numbers of the people you need to contact in both television and print is the Bull Dog Reporter. However, that might be more than you can afford. If you are on a tight budget, Google top newspapers. Go to their websites and find the contact information.    Don't randomly send out your press release. You need to target your release to the specific beat reporter. Sending your music press release to a sports reporter or your computer release to the wedding reporter won't do you any good.   2.      Do public appearances. Nothing will garner more sales or attention than personal contact and word of mouth. Go to your local mall and ask if they will allow you to do a public demonstration in exchange for what you have to offer. If they won't, ask what the costs are and then go to local business to offer them a piece of the action in advertising if they donate money.    There are many other avenues to spread the news: Local supermarkets, libraries, coffee shops, etc. Music can be sung, books can be read, products can be demonstrated and services can be spoken about and validated if you have recommendations from those people who have successfully used your service.    This will help compel those who are listening to want to invest money in you and your talent. People are more likely to buy when they have a personal experience with the product or person. Make sure to invite the media to your event and advertise it to the hilt to ensure a bigger turnout.     Put up flyers, call up your local cable company and find out how much it costs to advertise. Commercials at the local or regional level during prime time will only cost you $30 a spot (approx.).  That's for advertising on VH1, MTV and many other very high profile shows.    Go to a college that has an excellent audio/visual department. Many students will only ask for the price of the film as long as they can keep a copy for their final exam. If you have a larger budget, many professional services will do an entire commercial for $5,000. A great company is Event Management Services. Ask for Marsha Friedman who is the President. 3.      Use the web to its full advantage. Set up shop on the World Wide Web if you havent already done so. Web sites do not guarantee money, but they are an additional source of advertising for you. Join web rings. While I had seen many of my competitor's use this on their web sites, I never joined one. One day I made a decision to do just that and my Christmas web site went from being unseen to the top five for my search string of Christmas with love and other terms. The results showed up in one week.    If you don't know how to create a web site, you can go to your local college as I stated prior. There are also many web sites like webmonkeys that have quite a bit of information to help get you started. Don't waste money on people who promise you top ten ranking at this point.            4.      Donate your time and services sincerely to charitable events. Eventually you'll be able to donate your item or services and get valuable advertising without cost in exchange. Charities that I can personally recommend are the Special Olympics, Make-A-Wish and Saint Jude's Hospital. Many other charities I have worked with are just as wonderful. They need the help and you do too. Why not help someone else and in exchange, you may be able to help your business? 5.      One of the most important tips is to strategically align yourself with other successful entrepreneurs.
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By Arellano, Jonah  Videos account for more than half the Internet traffic currently. This phenomenon is projected to soar as the market for video "shorts" becomes more popular.  One site, Blip TV delivers online television shows.
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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It's a matter of selling additional services to subscribers.
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Company rolls the dice on a broadcasting venture. Is it a smart move, or a hasty jump into a fad?
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Looking back on a year of advertising innovation
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While marketers have always found a way to get themselves in front of a largely captive audience, advertising on streaming videos is presenting some particular challenges.
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The e-tailer, seeking users' input, invests in online collaboration.
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Performers are turning to video sites that share ad revenue or pay by number of viewers.
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Wired's How To Wiki discusses the finer points speaking in public -- without making a fool of yourself.
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For those who want to get their blogging feet wet quietly, several easy-to-use tools for setting up Web pages, with privacy filters included, are on the market.
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David Wheeler presents an introduction to the Bricolage content management system (CMS).
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How some companies neglect simple marketing rules in Search Engine Optimization.