Focus of Video Games Shifts to Lure More Casual Players
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By fall, software developers will start introducing offerings aimed at nudging players to bond with Grandma, balance their hormones and eat their peas.
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For the world's best video game players, getting the high score is no longer enough.
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Most video games are "boring" or too  complicated, and game makers need to do more to appeal to  casual players, according to the head of the world's largest  video game publisher, Electronic Arts Inc. .
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Brad McQuaid saw the future of online gaming early. Now heâs trying to catch up to it again.
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Video gaming has long suffered a reputation for creating sedentary and solitary zombies, pasty and pudgy except for their muscular thumbs. A growing number of games, however, are getting gamers off their couches and on their feet, not only shouting, gyrating, singing and dancing, but sometimes -- gasp! -- playing nicely with others, face-to-face, in groups.
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Video games are supposed to be for kids, right? But an uneducated parent navigating the wilderness of a game store would probably have a tough time finding suitable entertainment for Junior.
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NEW YORK - In the event you&#39;ve been hiding in a cave for the past few years, here&#39;s a newsflash: Videogames are a huge business.
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Video game developer is moving in the right direction, despite an "unprofitable" image it needs to shake.
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Ad networks target online gamers as next big audience for product placements.
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Electronic Arts has unveiled a "Family Play" system for novice players.
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Just a week after E3 left many observers underwhelmed with the state of the videogame industry at large, Casual Connect Seattle is providing a fresh look at the market. On Tuesday, Microsoft became the latest company to declare itself a player on the blossoming scene.
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Video games aren&#39;t just for the  kids anymore. More than one in three U.S. adults who go online,  or 37 percent, own a video game console and 16 percent own a  portable gaming device, Nielsen//NetRatings  said on  Tuesday.
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The slashing riffs of Metallica, the solos of Deep Purple, the rage of the Sex Pistols: an increasing crop of video games are inviting players to live out their dreams of being a rock star.
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Ads in video games are becoming a lucrative area for firms trying to reach young people.
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A substantial minority  of American adults would rather spend their free time playing  casual games -- such online diversions as "Bejeweled" and  "TextTwist" -- than watch television.
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Most video games are &quot;boring&quot; or too  complicated, and game makers need to do more to appeal to  casual players, according to the head of the world&#39;s largest  video game publisher, Electronic Arts Inc. .
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When men appear as buxom, scantily  clad females in video games like "World of Warcraft," it is  more about winning than finding an outlet for a real-world  affinity for gender bending.