YouTube eyes ad money with Paris Hilton channel
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YouTube, the online  sensation that facilitates the viewing of 100 million amateur  videos a day, is introducing a couple of new ways for  advertisers to tap into the Web site's popularity while  preserving its decidedly noncommercial attitude.
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Paris Hilton may not have time for  "The Simple Life" any more, as the jet-setting heiress parlays  her celebrity fame into a branding bonanza.
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LOS ANGELES  - It looks like VH1 is getting into business with celebrity blogger Perez Hilton.
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YouTube continues to  attract attention from the labels, managers and aspiring  artists.
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Artists from Cliff Richard to Amy Winehouse will be paid when their tracks are used as backing music for clips on video-sharing Web site YouTube following a deal with the British society that collects royalties for composers, songwriters and publishers.
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Internet search leader Google Inc is in talks to buy popular Web video site YouTube Inc. for close to $1.6 billion, the Wall Street Journal reported on Friday, citing a person familiar with the matter.
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InfoWorld - Google has promised to give content makers control over&#160;advertisements overlaid on video clips&#160;they post to its YouTube video sharing Web site.
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YouTube announces that it will begin carrying ads on its videos. But the chief marketing officer says the ads are just like the ones VideoEgg has been running for more than a year -- and that the company has patents pending on them.
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SACRAMENTO, Calif. _ Scoring a deal with one of the hottest companies in online entertainment, Sacramento-based Digital Music Group Inc. said Monday it will distribute its videos and some music through YouTube Inc., the video-sharing site owned by Google Inc.
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DAVOS, Switzerland -- Chad Hurley, co-founder of YouTube, said Saturday that his site will start sharing revenue with its millions of users.
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Music videos from artists like   Madonna, Red Hot Chili Peppers and Sean Paul will be legally   available for the first time on YouTube, a popular online video   sharing site, after signing its first commercial partnership   with Warner Music Group WMG.N.
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(InfoWorld) - Users of YouTube's online video service will soon be able to view news, TV series, documentaries, and other programs from the British Broadcasting Corp. (BBC). Under the nonexclusive partnership, the BBC and its commercial subsidiary BBC Worldwide will create its own advertising-funded commercial "channels" on YouTube, the companies said Friday. The deal comes on the heels ofÂ revenue-sharing agreementsÂ YouTube has reached with other content providers, including Wind-up Records and the National Basketball Association, which plans its own NBA channel. The BBC is keen to broaden its audience and, in particular, use YouTube to generate new revenue. By promoting current programming via YouTube, the broadcasting company also hopes to attract users to its own Web-based, on-demand iPlayer service, formerly known as iMP (integrated Media Player). While the BBC, the U.K. public broadcaster, will provide advertising-free clips of news shows and promotional content linked to TV series such as "Doctor Who" and "Life on Mars," its commercial unit will offer an ad-funded entertainment channel, "BBC Worldwide," featuring clips from programs including "Top Gear," "Spooks" and "The Catherine Tate Show." Another channel, BBC World, will deliver around 30 news clips per day, with up-to-the-minute news and analysis from around the world. The content will come from the BBC Global News Division. Users will be able to comment on clips and post their own video responses to communicate with the BBC and other viewers. Advertising-funded clips will be available only to users outside the U.K. The BBC's deal with YouTube could spark criticism from media companies that accuse the broadcasting company of bending the rules of its public service broadcasting mission, funded by a compulsory license fee, by moving into commercial Web ventures. The company's new on-demand offerings, including the iPlayer service, are currently undergoing a "public value test" by the BBC Trust, which works on behalf of license-fee payers. The offerings have been given provisional approval pending a further consultation and final decision by May 2.
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YouTubeÂ furthered its attempts to offer legitimate footage on its video-sharing Web site this week by announcing deals that will provide users with music video and professional basketball content.
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YouTube, the popular online video   sharing service, is teaming up with major marketing and media   partners for a competition to discover the most talented   unsigned bands on its site.
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LOS ANGELES -- NBC and Fox are set to launch an advertising-supported online video site that hosts programming from varied entertainment companies in a bid to seize viewers from Google Inc.'s YouTube, the broadcasters said.
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New online capabilities are meant to allow gamers to share content they have created, Ã  la YouTube.
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Touting the effort as a way to "reward creativity," YouTube founder Chad Hurley confirmed to BBC News that the company plans to add commercials to the start of uploaded videos, and give users a cut of the profits. But details are still scarce at the moment.