FEATURE: Promo Boom for 'Lemony' Gloom
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LOS ANGELES  - With Jim Carrey as its  star and a built-in fan base of millions of children who have  read the book series on which it is based, Paramount Pictures'  "Lemony Snicket's A Series of Unfortunate Events" shouldn't  have had any problems lining up promotional partners.
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Financial PR: Soft talk, hard profits
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A first look at the much-delayed film's poster.
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The effort to create future customers is working, darn it!
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The novelty retailer falls to two-year lows after announcing a grim outlook.
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NEW YORK (Billboard) - The first few months of the year are an ideal time for rising acts to grab their share of attention and, they hope, sales. That's true for upcoming releases and new promotional boosts for sets already on hand.
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Owners of many forlorn brands are selling or licensing them in the hopes of reviving them through advertising, price promotions and public relations.
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Sometimes a TV series needs a tune-up. Tweak the plots, juice the promotion and it may end up a challenger in the ratings race.
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After a blowout quarter, more good times are likely with a new product launch.
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A look back at the telltale signs of one company's meteoric rise.
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The makers of Hum Dum have come up with a unique promotional strategy to make people stop and look at the huge hoarding....
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It's hard to turn on a TV this time of year without seeing an ad showing smiling people who've supposedly just learned they'll be getting income-tax refunds thanks to a tax service or software program.
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A few group shows have jumped the gun with a splash of stylish fizz, a knotty theme, a soak in strangeness, something special to catch the eye at seasonâs end.
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Look for opportunities in bad news and you might profit.
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The first few months of the year are  an ideal time for rising acts to grab their share of attention  and, they hope, sales. That's true for upcoming releases and  new promotional boosts for sets already on hand.
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The theme song isn't quite "Happy Days are Here Again," but almost. Music industry veterans, after several years of worrying about how illegal Internet downloads could threaten their business, are humming a decidedly upbeat tune these days.
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Jim Carrey movie Lemony Snicket: A Series of Unfortunate Events is top of the UK box office chart this week. It took more than Â£2m in its first three days of opening, said film trade magazine Screen International.