Cisco Takes Up Airespace
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Why build when you can buy a fast-growing market?
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By Bobby White  At a Cisco Systems Inc. sales meeting in Las Vegas last month, new marketing chief Susan Bostrom took the stage to deliver an unorthodox message: Cisco, she said, was no longer just a company that provides network equipment.
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Cisco Systems announced on Monday plans to buy an IP software start-up for $200 million. The company is acquiring P-Cube for its IP control software that&#39;s designed to make it easier for wireless and wired
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(InfoWorld) - Cisco Systems, the biggest vendor in IP (Internet Protocol) networking, is diversifying into social networking. The router pioneer has agreed to acquire Five Across, a social-networking software company in San Francisco. Terms of the acquisition, which was announced late Thursday in California, were not disclosed. Cisco expects the deal to close in its fiscal third quarter, which ends April 28. Cisco doesn't plan to set up its own social-networking site to compete against News Corp.'s MySpace or Facebook. Instead, it will use Five Across technology to create software that will help enterprises better connect with their customers. In addition, service providers may be able to build services with the technology and sell them to their business customers, Cisco said. Five Across sells a software platform called Connect Community Builder. It includes a variety of features that enterprises can build into their Web presence for their customers, such as individual profile pages, friend lists, discussions, and posting of blogs, videos and podcasts. The company, founded in 2003, has just 11 employees, according to Cisco. Last year NHL Enterprises L.P.'s National Hockey League launched a site for hockey fans, called NHL Connect, using Five Across software. The acquisition is the first by Cisco's recently formed Media Solutions Group and part of Cisco's expansion into both the consumer and media categories. One target market for the Five Across technology will be entertainment and broadcasting companies such as The Walt Disney Co. and Comcast. But Cisco also expects social networking, like other consumer tools such as instant messaging, to be embraced by general enterprises. Consumers are now demanding social networking capabilities and want to see them on companies' Web sites, according to Cisco. Traditional media providers are ripe for using social networking, said IDC consumer analyst Danielle Levitas. "There's quite a bit of need for experimentation from [traditional] media companies to show their stockholders they can take advantage of the Web and they're not going to cede it to new media companies," Levitas said. A good social-networking component to a media company's Web site could help foster viewer loyalty or even be a place to test new shows among core viewers, she said. Consumer electronics and PC companies could also take advantage of social networking, hosting communities of consumers to share tips and advice, augmenting their technical support offerings, Levitas said. Meanwhile, social networking, with its constant conversations and user-generated content, is also good for Cisco's core business of selling network infrastructure, Levitas said. "Web-based content is incredibly bit-heavy," Levitas said. Social networking brings end users into the game so there is a lot of data coming upstream from the edge of the network as well as downstream from the company.
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A new appliance and new software announced today by Cisco are designed to help business users improve application performance over networks.
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Airespace, a Silicon Valley telecom services start-up, won a partnership with International Business Machines Corp. (IBM.N: Quote, Profile, Research) that will help Airespace
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Networking giant Cisco Systems Inc. have announced plans to open a new research and development center in Tokyo next year. The company will invest a cool $12 million in the project over five years.
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Cisco Systems has confirmed that it is to spend $200m to acquire privately held P-Cube, a California-based developer of internet protocol (IP) service control platforms.
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Cisco (CSCO:Nasdaq - news - research) kicked off its three-day analyst extravaganza by announcing some good news from Japan. The San Jose, Calif.
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Cisco Systems(R) (NASDAQ:CSCO) today announced a technology collaboration with the leading supplier of locking solutions, ASSA ABLOY, intended to deliver physical security solutions that closely integrate with Internet Protocol (IP) networks.
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'Data Center 3.0' initiative gets rolling Cisco is selling a new obscenely large switch, tapped as the lynchpin of its "Data Center 3.0" virtualization initiative the company has been gabbing about for monthsâ¦
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All-devouring switch firm makes its WiMAX move Cisco is buying a plot in the WiMAX space with the $330m cash purchase of Navini Networks.â¦
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MySpace for corporates? Router behemoth Cisco has bought social networking provider Five Across.â¦
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Cisco (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, reported its second quarter results for the period ended January 27, 2007.
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Cisco Systems&#39; $2 billion push into the SMB space is forcing it to re-evaluate the role it has assigned its upstart Linksys division.
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Cisco Systems has agreed to buy software developer P-Cube in a cash-and-options deal Cisco valued at $200m (Â£110m). P-Cube makes software to help service providers analyse and control network traffic.
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Cisco Systems, Inc. (NASDAQ: CSCO) today announced a definitive agreement to acquire privately held Five Across, Inc. of San Francisco, Calif., a leading vendor in the social networking marketplace.