Update: EBay to again advertise on Google
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EBay says it is ending its ad pullout from Google's U.S. AdWords network.
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(InfoWorld) - Google Inc. plans to extend the product search capabilities on its main Google.com Web search engine in the fourth quarter, in time for the holiday shopping season. A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week, according to people at the conference. When people search for products on Google.com, the system will present them with another search box so that they can refine their query, wrote Bear Stearns & Co. Inc. analysts in a note published Friday. After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service, wrote the analysts, who attended Google official's presentation. "Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy," the analysts wrote. Currently, Google has no plans to monetize this product-search capability with display ads or listing fees, but that could change, they wrote. The plan also involves de-emphasizing Froogle as a destination Web site and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com, according to the note. Google.com can already detect if someone is looking for real estate to buy, and asks users to refine their queries before delivering listings from Google Base. Thus, the plan outlined at the PESA conference would apparently be a significant extension of this existing feature toward multiple product categories. Jonathan Garriss, PESA's executive director, got very excited after learning at the conference of Google's plans. "Anything that improves product search and helps shoppers find what they want is always positive for a merchant like me," said Garriss, chief executive officer of Gotham City Online, an apparel store on eBay that also has its own site. Garriss already feeds product information from his store to Google Base. But after talking to Google officials at the conference, he plans to improve it. "It will make it a it smarter search. Google is giving us an opportunity to do that," Garriss said. PESA groups about 600 large eBay sellers that collectively generate over 70 million eBay transactions and US$1 billion in eBay gross merchandise volume annually. Google Base was introduced last November as a service for individuals and organizations to post content to the Google search index, including products for sale. From the beginning, Google said that Base isn't meant as a destination Web site, but more like a database to feed information to Google search sites, like Google.com. To stress this point, Google recently removed the search box from the Google Base site. Neither Google or the Bear Stearns analysts immediately replied to requests for comment. Â
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By CHRIS BLACKHURST AS I WRITE this, mid-morning, I check. I've already used Google more than 10 times today. Is there any other product quite like it, anything so ubiquitous, so taken for granted? There's the phone, but I can switch the network. Petrol? I never bother with the brand.
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EBay has pulled all of its paid search ads from Google AdWords network in the U.S inÂ an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.
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Online auctioneer eBay Inc. has  pulled its advertising from search company Google Inc.&#39;s  AdWords network in the United States, an eBay spokesman said on  Wednesday.
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After my blog post &#8220;A True 2nd Tier PPC Click Fraud Story&#8221; last week did I get contacted by Miva and had some email conversation and a phone call will them. I offered them to respond to the items stated in my post and also to the comments made by readers of Search Engine Journal. [...]
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Google decided to cancel a party believed to have angered eBay executives and prompted eBay to remove its ads from the U.S. AdWords network.
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Lesson learned: Google has realized its party to attract eBay sellers may have been in bad taste.
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Google Promoting Google Base Listings in Product Searches In preparation for the online holiday shopping season, Google plans to integrate Google Base into its main web search results.  According to information a Google official shared with those attending the Professional eBay Sellers Alliance (PESA) Summit, Google will be serving an alternative Google Base search box when [...]
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Auction site pulls advertising after Google holds party on same night as eBay conference.
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Successor has big pricing changes ready Ten years of hawking Britney Spears' used undies and Hummel figurines proved enough for Meg Whitman. The eBay CEO today announced her departure plans, as her company dished out solid fourth quarter figures.â¦Learn &amp; Contribute, Live &amp; Online - The Register Debates Green Computing
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(InfoWorld) - eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower. eBay will start turning on its U.S. AdWords ads on Friday, ending aÂ 10-day pulloutÂ that made headlines worldwide and was seen as a sign of the companies' deteriorating relationship. eBay has determined that it doesn't need to spend as much as it did before the ad blackout, eBay spokesman Hani Durzy said Friday. "In general, our AdWords spending will be significantly lower than it was before," Durzy said, declining to be more specific. eBay reallocated its U.S. AdWords budget to other advertising channels and found that it isn't as dependent on AdWords as it thought before doing this test, Durzy said. By spending part of its AdWords budget elsewhere from now on, eBay will obtain better value in terms of traffic to its marketplace, he said, adding that the AdWords blackout was never intended to be permanent. eBay shocked the Internet industry when it pulled its ads off of the U.S. AdWords network early last week. eBay is the largest paid search advertiser in the U.S., and Google is the country's largest paid search ad network. In March, eBay ranked first in the U.S. among paid search advertisers with 802 million sponsored link exposures, or 4.1 percent of the total, according to comScore Networks. Its position is even stronger if one factors in eBay's comparison shopping engine, Shopping.com, which ranked third on that list with 357 million sponsored link exposures, or 1.8 percent of the total. Meanwhile, Google topped the list of search engine referrers, handling 57.3 percent of all paid search ad clickthroughs, comScore said. Yahoo took a distant second place with 26.1 percent of clickthroughs. At the time of the ad pullout, eBay characterized the move as a regular "experiment" similar in nature to tests it runs regularly to determine the best mix for its advertising spending. Yet, a source told IDG News Service that the move was an angry reaction to Google's plan to throw a party in Boston last week to attract eBay merchants who would be in town to attend the eBay Live annual seller conference. Apparently, eBay's top brass took exception to Google's party, whose purpose was protesting eBay's decision to forbid merchants in its marketplace from using Google's Checkout online transaction system. After eBay turned off the ads,Â Google cancelled the party, but eBay kept the ad blackout in place until today, when it will be lifted. Google and eBay have increasingly become competitors in areas like online payments, where Checkout and eBay's PayPal compete, and product listings.
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Plus: eBay outlines policy on racist language. [News.com Extra]
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Online auction site eBay has pulled its ads from Google's U.S. search engine site after Google scheduled a party for attendees of eBay's conference in Boston.
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Amir Saied has posted an update to his PEAR Services_Ebay project sa have been comitted to his CVS repository.   As I posted earlier, I'm working on the PEAR package Services_Ebay. To update it to new eBay XML schema, I've done some of the Calls/Models/Examples and touched the request skeleton to be compatible with eBay's new schema and finally committed them to the PEAR CVS. But unfortunately I can't continue with this job as before.   He notes that the version is not production ready, and since he won't be able to work on it as before, he's also including a progress file to help keep track of where the project stands.
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EBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.
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Google's AdSense is in the clear, but two patents related to the AutoLink piece of the Google toolbar are to be re-examined.