Oprah&#39;s Product Placement
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Will Oprah Winfrey drive Pontiacs into pop culture popularity? Maybe so, considering Oprah -- whom we recently crowned &quot;Investment Guru&quot; -- gave away 276 Pontiac
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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Giving product placement a new twist, Burger King got its latest recipe from the mogul wannabes on "The Apprentice."
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A new study confirms what many already knew: Oprah Winfrey's book endorsements are good as gold to publishers.
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A product named Egyptian Magic, sold mainly by word of mouth, attracts celebrities.
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Oprah Winfrey continues to take over the world. The media mogul is back on top of Forbes' annual "Celebrity 100 Power List," which ranks the rich and famous based on earnings and buzz.
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As a businesswoman, Oprah Winfrey has  made more than a billion dollars calling her own shots and says  she is not looking for shareholders to help her now, thank you  very much.
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A scene in Allstateâs 60-second commercial at the conclusion of âFriday Night Lights.â (Leo Burnett USA) It is common knowledge on Madison Avenue that branded entertainment is becoming increasingly popular on television as marketers â worried about how easy it is for viewers to avoid commercials -Â­ arrange for their products to be woven into the [...].
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Whether it's the latest miracle ab exerciser, a get-rich-quick scheme or a weight-loss supplement, many of those call-now-and-order products hyped on infomercials and TV shopping networks are nothing more than tacky junk. Separating the rip-offs from the useful gadgets isn't always easy.
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Oprah Winfrey&#39;s now-famous Pontiac giveaway last Monday spiked traffic to her Web site - and also drove viewers to Pontiac&#39;s online site.
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LOS ANGELES - Oprah Winfrey is expanding her media reach into reality television. Her production company is working on two prime-time series for ABC, tentatively titled "Oprah Winfrey's The Big Give" and "Your Money or Your Life," ABC and Harpo Productions announced Friday.
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By The Associated Press KANSAS CITY, Mo. - Patrick Crowe says he is having a blast promoting talk-show icon Oprah Winfrey for president. Winfrey's lawyers are not. Crowe has been unofficially campaigning for the first lady of daytime TV for years.
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Called &#39;Anna Nicole,&#39; the new clothing line said to be inspired by her inimitable &#39;Tex-sex&#39; style. NEW YORK (CNN/Money) - TV star and Trimspa diet spokeswoman Anna Nicole Smith&#39;s latest effort at self-promotion
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Actor Amitabh Bachchan is the brand ambassador for a bewildering variety of products and campaigns. But today&#39;s announcement is the most special yet.
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Neha Dhupia has just completed work on a high-profile U.S. television commercial for a new line of luxury
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Its new ad campaign may not be focused on the right people.
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Oprah Winfrey, the queen of daytime television, may only have been paid $17.20 (£9.40) a day for her recent stint as a juror but she plans to cash in on the experience by featuring it on her show next week.