Advertisements Insinuated Into Video Games
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Roar down city streets in the upcoming "Need for Speed Underground 2" racing game and you'll see a Best Buy store amid the skyscrapers along with bright billboards hawking Cingular Wireless, Old Spice, and Burger King.
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In an effort to educate the nation's neediest children on nutrition, a new project uses the familiar medium of video games to broadcast its message.
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Buys Adscape Media Google is spreading its advertising reach by buying a company which provides adverts within computer games.â¦
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Gamers have been able to get a taste of the technology behind the widely anticipated Half-Life 2.
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The future of advertising isn't writing better slogans or using cool photography or video. It's creating interactive stories people can explore over their phones, on the web, maybe even through a flash drive hidden in a bathroom. It's a new art form. Just ask Nine Inch Nails' Trent Reznor.
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Video games with online components or multiplayer capability bring in much more revenue than stand-alone games.
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Can the latest high-powered consoles offer more than videogames? You bet.
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Video game makers are intent on winning the hearts and cash of those that prefer trivia, puzzles, mysteries, music or virtual zaniness to animated warfare.
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MediaCoat unlocks the potential for placing targeted advertising messages that are certain to be noticed on the play side of motion picture, music, gaming and software discs.
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Anti-drink drive adverts will appear in Xbox games amid concern at the growing number of young drink drivers.
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First impressions: Favorite games benefit from high-definition display.
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With ubiquitous broadband access and ad-serving technologies becoming more sophisticated, marketers are increasingly interested in online video advertising opportunities. How do top interactive agencies leverage video for their online advertising campaigns?
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New game platform apparently can respond to emotions and conscious thoughts to move objects on the screen.
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Google Inc. is looking to buy a U.S. company whose technology inserts advertisements into videogames, a published report says.  The Internet-search and online-advertising company is in talks to buy Adscape Media Inc. of San Francisco, The Wall Street Journal reported.
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By Dorsey Griffith, The Sacramento Bee, Calif.  Jun. 21--Excessive video game playing sure can be a problem.
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Hasbro and Mattel aren't amused, even if an online game spells "free advertising."
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The Rock Hero Effect: In short, video games are the new CD.