Drilling Down: A Math Test for Bargain Hunters
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Is it more appealing to hear that a product is selling at a 50 percent discount or to hear that it has been marked down twice, first by 25 percent and then by a further 33 percent? The two options come out to the same result, of course. But a paper in the Journal of Consumer Research reports that consumers tend to prefer the second option, since they often proceed by the flawed arithmetical process of adding the two sale percentages together to get 58 percent.
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Can you beat the market? Here's the math you need to find out, explained in plain English.
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Unearthing values in the post-bubble wreckage.
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Picking the right financial planner requires some homework and asking the right questions.
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Three tips to tell when to buy, and when to pass.
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Investors are keeping an eye on sequential numbers.
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Double-digit earnings appreciation -- that's delicious!
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Here's how to find the stocks that can make you rich.
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A little shopping around can yield lots of free stock research.
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An academic real world -- plus, a chance to win $1,000.
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Buy high or low? The tale of sales offers some insight.
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A number cruncher wants to use the cost of in-world oral gratification to compare virtual worlds' economies. In Game|Life.
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The tried-and-true way to pick the market's best stocks.
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Looking for an alternative to high-priced stocks? Let the experts at Stocks Under $10 from TheStreet.com show you where to find the bargains before prices go up. Free trial.
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It&#39;s a great time to be an Internet shopper, but the same search technology that is transforming the Web into a bargain-hunter&#39;s paradise is putting the squeeze
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Econospinning: How to Read Between the Lines When the Media Manipulate the Numbers By Gene Epstein John Wiley & Sons, 246 pages, $24.95.
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Don't be fooled by froth. Bargain shopping is the path to investment riches.