GM, &#39;Oprah&#39; team up to give away cars
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The woman who made Dr. Phil a household name, launched her own magazine and drove countless books onto the best-seller list is lending her golden touch to a new Pontiac midsized sedan made in Michigan.
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General Motors is joining the ranks of marketers trying to woo younger consumers by engaging their directorial skills.
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Pontiac wanted to draw attention to its brand-new sport sedan, and Oprah Winfrey wanted to celebrate the start of her 19th season. The result was Pontiac G6s for 276 surprised audience members on "The Oprah Winfrey Show" &#151; and an event that marketing executives say could set a new bar for product placement.
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&#39;&#39;The Oprah Winfrey Show&quot; was the best advertising an estimated $8 million could buy for the launch of the Pontiac G6 sedan.
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General Motors has a new pitch for car shoppers to coincide with an expected rate hike Wednesday from the Federal Reserve. GM&#39;s program, called &quot;Lock &#39;n&#39; Roll,&quot; will give shoppers who buy a
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Dealers describe General Motors&#39; new incentive program which puts no-haggle prices on special tags. DETROIT  - General Motors Corp.
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The government on Tuesday moved to bolster Saab Automobile AB&#39;s lure to parent General Motors by agreeing to use state money to improve road and rail access to the company&#39;s last automotive plant in Sweden.
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Hoping to revive the warmth of the brand once evoked, Saturn is lending owners of its Aura model a Car of the Year trophy.
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At a time when cost-cutting pressures have strained relations between automakers and suppliers, General Motors Corp. Chairman and CEO Rick Wagoner said Tuesday that the two sides must cooperate to rein in soaring health-care expenses.
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General Motors Corp. and DaimlerChrysler AG, two of the world's biggest automakers, are teaming up to develop fuel-saving hybrid technology for a range of vehicles that will help them compete with hybrid-vehicle leaders Toyota Motor Corp. and Honda Motor Co.
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General Motors Corp. GM.N, coming off  two straight months of disappointing sales, told dealers on  Tuesday it will launch new U.S. sales incentives later this  week.
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General Motors Corp.  will offer cash rebates as high as &#36;7,500 on some 2004 models in its new "Red Tag" incentive program to be launched on Dec. 10 in an effort to boost sales after two disappointing months, dealers said on Wednesday.
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A ploy to help Ford Motor Co.&#39;s Ford brand win a tight sales race against General Motors Corp.&#39;s Chevrolet could cost financially strapped auto parts maker Visteon Corp.
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Oprah Winfrey&#39;s now-famous Pontiac giveaway last Monday spiked traffic to her Web site - and also drove viewers to Pontiac&#39;s online site.
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General Motors Corp. said Friday it would host a series of economic development forums around the globe in an effort to share the expertise it has acquired through various local projects.
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General Motors Corp. (GM.N: Quote, Profile, Research) and Ford Motor Co. (FN: Quote, Profile, Research) launched new US sales incentives on Friday as both automakers struggle with falling
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General Motors Corp. and Ford Motor Co. launched new US sales incentives Friday as both automakers struggle with falling market share and high inventories of unsold vehicles.