Powers of Persuasion
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Mark Lanier has a gift for quickly expressing the essence of things. So when it comes to taking on the big guys, Lanier Law Firm relies on a partner that is equally persuasive &#151; the Mac.
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Comment is free: Mark Lawson: Clinton's ad offers a fascinating insight into the tactics and tensions within her campaign.
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One way to win back the Supreme Court: Sweeten the message and market it.
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Financial PR: Soft talk, hard profits
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They talk about them all the time on the news shows, every day the major Presidential candidates have conference calls with reporters. It seems much of the real action in the campaign happens here, but we (voters, taxpayers, citizens)  have no access. I listened to an MP3 of one of the calls, with the chief strategist and communications director of the Clinton campaign. It was fascinating, gave me a picture of how the press and the candidates relate that I had never seen before.  Now I want more -- I want it all!  I've been asking around, where can I get MP3s of all the conference calls, the day they happen, in full, not spun through the reporters, and so far have come up with nothing. So I'm bringing this issue to as many people as I can think of who might either know how I can get them, or apply pressure to one or more news organizations to make them public. I'd of course like to see them made available as an RSS 2.0 feed with enclosures, so it will be accessible to everyone with a podcast client. I would help create this, even host the feed if necessary. Anyone at a major media organization would have access to this content. I'm pretty sure it's all on the record. Any help would be much appreciated.
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Going On A Word Diet by Catherine Franz
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By Barnes, Phillip E  Consumers
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Erudite miscreants can teach us the tricks of their trade, and how not to be tricked again.
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Ever wonder why fear-mongering seems to work so well at the pollsâwhile appeals to reason often leave the electorate cold? A new book applies neuroscience to politics to figure out why the Democrats struggle to push the buttons in voters' brains.
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In Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell uses examples from business, the arts, science and pop culture to help us understand our thought processes and how we make decisions. Blink is doing so well that the publisher has gone back to press five times; there are 425,000 copies in print.
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Suggestive, certainly. Misogynistic, sometimes. But dangerous?
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TITLES: Clinton ad: "Ideas." Obama ad: "Anything Radio."
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Is the real challenge for PR just &quot;influence&quot;? Or is it something bigger thatn that? If so, are there ways we can help PR move past its history of spinnage and into a future of usefulness? read more
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Men have Viagra and other pills to fight sexual impotence. Now women might soon have something roughly equivalent. Procter &amp; Gamble will try today to persuade a federal advisory panel to
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The secret may be more obvious than you think.
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Conversations I've had this week at TechEd with attendees have made me rethink an opinion I stated early on, about how nice it was to see Microsoft toning down the marketing message and getting down to brass, technical tacks.  Some IT managers who want their employers to get the message of Windows Server 2008, would appreciate it if that message were easier to be "got."
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By Thomas Ginsberg, The Philadelphia Inquirer  Feb. 9--Pleading hasn't worked. Freebies ultimately fail. Outright pressure can backfire.