Advertising: Troubling ÃÂ07 Forecast for the Old-Line Media but Not for the Online
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Forecasters predict flat growth at best in ad spending in the traditional media next year, but expect high double-digit percentage gains in online advertising.
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Will the search engine leviathan end the hunt for a commercial hybrid? In Autopia.
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Ad agencies are in the brand-building business, but sometimes their efforts transcend the kind of process automation that intermediaries such as Google and MSN introduce to Web advertising. How can online creativity be bottled and distributed?
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A precipitous slowdown in advertising growth has raised new questions about AOLâs transformation plans.
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A new feature allows users the chance to make the news.
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Major advertisers are hesitant to use popular social networks to publicize their products, fearing to be associated with some potentially questionable user-generated content.
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Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology. They were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with. And advertising is Google's bread and butter, advertising is to Google as operating systems are to Microsoft. They can't let somebody appear to be better than they are in advertising. Yet that's what Facebook is, better than Google in advertising. Here's what Facebook can do.  Let's say I bought a Wii and I like it. They can tell all my friends "Dave bought a Wii and he likes it." That's a lot more likely to result in a sale  than an intrusive ad like this one, that was displayed next to an email I sent to some friends about their New Networked Living Room. Google thinks I might want to buy Moroccan Lamps, or something called a Unique Shabby Chic (huh?) or Crate & Barrell bedroom furniture. Of course I tune that shit out, I don't even see it. It has zero impact.   Anyway, I was talking with Doc Searls a few minutes ago and he mentioned OpenSocial and I told him it was just a lot of noise meant to distract people from what Facebook was doing in advertising. He hadn't heard anything about it even though he was at a tech conference in Denver today and yesterday. I said there you go, Google's strategy worked. But to no effect, longterm, because Facebook has the momentum and Google, try as hard as they want to stop it, will not be able to, any more than Alta Vista or Infoseek were able to stop Google once they figured out that their lunch was eaten. Google will be around for a long time, I'm not saying they will go away, but Facebook will be around too. And Google will have a hard time catching up to them.  Long-term, however they both have problems because advertising is on its way to being obsolete. Facebook is just another step along the path. Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information. And that's good!  8/3/06: "Information is welcome, advertising is offensive."
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Let's say a 25-year-old man in San Francisco is shopping online for a hybrid car. Suddenly, a display ad for the Toyota Prius appears on the Web site he's viewing. The ad appears in colors known for grabbing the attention of men his age. The ad lists San Francisco prices and directs him to his...
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Internet advertisers face a new enemy: people who click on ads with no intention of buying.
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Research and Markets (http://www.researchandmarkets.com/reports/c47325)  has announced the addition of In-Depth Analysis: More Consumers to Tune  Into Digital Radio in 2007 to their offering.
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Can small variations in the UK news search engine market produce large variations in the long-term behavior of the worldwide search engine market?
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I noted yesterday that there seems to be some media fanfare surrounding Amazon's launch of a digital book tablet. It occurred to me that the markets surrounding media such as books, music and movies bear more than a passing resemblance to financial markets, and as such, perhaps they were amenable to a similar method of analysis. Being the owner of a sizable collection of paper books, this led me to consider the drawbacks one faces when Digital Rights Management restrictions are put in place.
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U.S. newspaper publishers expected  advertising to rebound this year after a slump of more than two  years. They're still waiting.
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News sites may be tempted by an advertising scheme that lets them profit from ads linked to selected words within an article. But publishers who value a separation of editorial and advertising content should steer clear. By Adam L. Penenberg.
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Investors could be forgiven for  wondering if they had stepped into the wrong conference on  Tuesday -- old media executives talked up digital strategies  even as Internet media leader Yahoo warned of an unforeseen  advertising shortfall.
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The company has come up with some on-demand advertising. Will it woo viewers?
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.