Highlights from the SEW Blog: Feb. 5, 2007
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Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
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Links to the week's topics from search engine forums across the web: Search Marketing Jobs Slow Down? - Making the Most Out of AdCenter - Google Says Internal Duplication Is Ok - Blogrolls and Ordinary Link Exchanging, and more.
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Links to the week's topics from search engine forums across the Web: End Of Results Penalty?; H5 or strong tags?; Google Quality Score and more.
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Printing with Lightroom on Leopard...getting Photoshopped for Christmas...cell phones with 5x optical zoom...the optical triangle illusion
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Alexey Zakhlestin gave a talk for the PHPThinktank IRC channel recently on the topic of YAML, PHP, and some of the work that he's done combining the two.   It happened a bit of spontaneously, so noone was invited. It was my first try, to make introduction to yaml for php prgrammers, and if there is more interest I will give another talk which will cover more details, this time with proper scheduling :)   You can check out the log of the discussion for his entire talk (covering topics like what YAML is, where to get more information on it, some of its features, and a mention of the Syck library for parsing it).
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roundup Plus: Senate postpones vote on file-swapping bill...HP may expand Puerto Rican research...HP also uses Hitachi drives in servers, storage...Microsoft boosts reporting tools.
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Popular posts from PHPDeveloper.org for the past week:Job Posting: WorldNetJobs.com Seeks Expert PHP Developer (Multiple Locations - FL/MD/NY)Stefan Reuter's Blog: Profiling PHP ApplicationsRich Zygler's Blog: People work with WS-* web services in PHP? Why?PHPBuilder.com: Securing Data Sent Via GET RequestsKore Nordmann's Blog: Comparision of PHP image librariesJim Wynia's Blog:  WebDAV, PHP and YouPadraic Brady's Blog: Namespaces (or Yet Another Pointless Opinion Piece)Christopher Jones' Blog: PHP 5.2.5 RPMs with OCI8 and PDO_OCI are availableZend Developer Zone: PHP Abstract Podcast Episode 29: PHP Women Podcast (Recorded Live)Evert Pot's Blog: PHP WebDAV Integration Library
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Based off of a previous article from Mike Willbanks, Stuart Herbert has posted some of his own thoughts on tuning and tweaking your applications for the best performance you can get out of them.   There's some good advice in there, and I thought it'd be a good idea to quickly add a bit more detail about the separate approaches that Mike raises.   He goes over the APC caching, memcache, the "gzip trick", the "Not Modified" header and optimized SQL statements.   He also mentions one thing that Mike didn't mention - a split between static files (no PHP needed) and their dynamic cousins. Having a more pure Apache (no PHP installed) can help give a minute jump in speed that, depending on the size of the site, could really add up from a user's perspective.
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News, Infocus, Columns, Vulnerabilities, Bugtraq ...
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PÃ¡draic Brady has a quick update today pertaining to the PHPSecInfo project - a new manual (currently in development).   I'll keep adding to it over the days, weeks and months ahead. The current form is going to be mainly a draft. When it's done, I'll go through it and do some serious editing. Next priority is getting in the material on actually using and implementing PHPSpec...   You can find the manual at http://dev.phpspec.org/manual/ with quite a bit of content already filled out. Topics currently covered include installation guides, your "first steps", testing the code and some examples of it in use.
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Popular posts from PHPDeveloper.org for the past week:FCHouse.com: Debugging PHP5 with Eclipse PDT under OSX: a piece of cake!Tutorial: An Introduction to PHPIDS (PHP-Intrusion Detection System)Developer.com: Build Multi-lingual Websites With the Zend FrameworkPro::PHP Podcast: Newscast for June 14th, 2007Community News: VS.PHP v2.3 for Visual Studio ReleasedJob Posting: S&ME, Inc. Seeks Web Developer (Charlotte, NC)Site News: Popular Posts for the Week of 06.15.2007Nexen.net: Ext/elephpant : the furry PHP mascotJob Posting: Coolpink Seeks a PHP Developer (Leeds, Yorkshire, UK)Job Posting: BravoTECH Seeks a PHP Developer (Dallas, TX)
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I'm back, with a very interesting topic too!  Joel Spolsky, ex-Microsoft Manager and software engineering guru has a new essay, How Microsoft Lost the API War that is creating quite a big storm in the blogging communitiy.  Joel posits that the priests in the holy Temple of Microsoft have lost their way, because it has split into two factions, and the wrong faction is winning. One faction worships on the alter of backward compatibility, while the other is led by fervent priests who are proselytizing to raise up the new gods of .NET and Longhorn. Joel suggests that the new gods will cause the destruction of the holy Temple because Microsoft's great victories were built on the altar of keeping customers happy with backward compatibility. Furthermore the old gods of the Windows API continue to grow more grotesque and cruel with the passing of time, driving former worshipers into the arms of the friendlier gods of World Wide Web.  This story sounds extremely plausible. I must admit that i fit the profile of the developer who used to develop on the Window's API, is familiar with COM and Win32 who now develops mostly using PHP and Python. However I continue to develop and maintain Windows apps that keep our customers happy, and we still plan to develop new Windows apps. Some points:  Temple of the Blind? Firstly, Microsoft is still a compelling place to work for to people who feel that they can make a difference. The Temple continues to attract talented people with a Unix background. For example we have the recent hiring of Ward Cunningham, author of the Wiki.  Microsoft is still able to keep talented people like Raymond Chen, and others like him who continue to look after the Windows API, and Longhorn apparently will still give high priority to backward compatibility. Open sourcerers like Miguel Icaza are sufficiently attracted to the .NET vision to stake their careers on Mono. Longhorn and .NET are compelling technologies, so even if Win32 is not so cute anymore, M'soft is providing something that remains very attractive.  What i do see M'soft doing wrong is that they aren't disseminating the .NET runtime fast enough. It remains an optional install in XP Service Pack 2 for example. Also their IE dev team appears to be hog-tied due to political reasons; nevertheless IE remains good enough, particularly when I can embed IE as an activeX control, something I cannot do with Mozilla (AFAIK) - Update: I'm wrong.  Temple of the Spider?  Secondly, people don't merely use a web browser. They run the web browser in the OS.  So let me ask you, if you are using DreamWeaver or HomeSite or Photoshop or vi or emacs or Gimp, how many of you are willing to give it up for a java applet (or whatever your favorite technology is) running in your web-browser? Precisely.  Temple of the Abandoned?  Third, Joel makes the claim that developers are not developing to the Windows API. Well he could be right. But I bet a lot of them are still calling Win32.  If you are using a framework or IDE like Delphi or wxWindows (or .NET or VB) then you certainly are insulated from the Windows API, but that doesn't mean that you're not calling the Windows API all the time. I don't see Borland dropping their Windows version of Delphi at any point in time.   In fact, the fact that many developers are using some form of framework is a compelling argument for Microsoft to enhance the .NET framework to attract developers who are using other frameworks.  Today, not that many students learn x86 assembler, but that doesn't mean that Intel lost the CPU wars. Just because fewer people are learning Win32 doesn't mean Microsoft has lost the API wars, if the frameworks run predominantly on Win32.  Temple of the Lost  Joel even warns you in the beginning that "because I'm talking about big trends, I need to exaggerate and generalize". But you still get sucked in because Joel Spolsky is a first-class writer, in the same order as Philip Greenspun or Eric Raymond. That makes him so persuasive and plausible. But this is not Indiana Jones and doomed temples, but Steve Jobs and reality distortion fields.  Other opinions:  Harry Fuecks (PHP is ASP's upgrade path),  Dennis Hamilton (M'soft is just covering all bases), Robert McLaws (Joel is wrong in 7 points), Oliver Travers (the web is not good enough), One Run-time to Rule them all....
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Popular posts from PHPDeveloper.org for the past week:Community News: Namespaces in PHP6Mike Potter's Blog: Sample Code From PHP / Flex e-SeminarThe Bakery: PremierMarinas.com, ScienceHack.com and an iPhone AppPHP F1: PHP Session TutorialCommunity News: GoPHP5 Official SiteCommunity News: jPOP Framework - Javascript & PHPTim Koschuetzki's Blog: Composing Methods: Remove Assignments to ParametersAlexey Zakhlestin's Blog: YAML: Syck for PHP is not read-only anymoreMatthew O'Phinney's Blog: File_Fortune refactoredSite News: Popular Posts for the Week of 07.06.2007
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Plus: Geek squad comes to the rescue. [News.com Extra]
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roundup Plus: .Mac customers suffer e-mail glitches...IBM launches business research group...Verbatim to make discs with HP labeling feature.
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Links to this week's topics from search engine forums across the web: SEO Thoughts on Google - Yahoo! Local Listings - New Program - User Reviews and Local Search Optimization - Data Providers: The Engine That Drives Local Search - Google Affiliates Update - Confessions of a White Hat Content Spammer: What I've Learned by Ignoring Google
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roundup Plus: WS-I tackles Web services attachments...Newspaper sites take up paid search ads...Microsoft IPTV to woo Swiss test group.