T-Mobile, EMI Group test ad-supported video service
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Mobile operator teams with European record label for service that lets consumers watch music videos on cell phones.
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A new startup hopes to draw cell phone users with a service that allows them to design channel lineups for watching videos on their phones.
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Chevrolet asks web users to make their own video spots for its Tahoe SUV. A case study in customer-generated advertising. By Frank Rose from Wired magazine.
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; STAFF WRITER. Time Warner is testing the addition of cellular service to its offerings, the company confirmed yesterday. Offering cable television, high-speed Internet access and landline
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T-Mobile International also will launch a number of new "community" services.
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A series of deals with video-sharing sites point to an aggressive effort to draw customers to the carrier's 3G network.
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(InfoWorld) - After rolling out push e-mail service to its enterprise customers, T-Mobile International now plans to extend the offering to the consumer market, in addition to launching a number of new "community" services. The consumer push e-mail service was one of several announcements T-Mobile International CEO Hamid Akhavan made Tuesday during a news conference at theÂ 3GSM World CongressÂ in Barcelona. "We plan a new service that will push e-mail to consumers; this could become a very huge market," Akhavan said. As T-Mobile rolls out new social networking services such as myFaves in the U.S., the operator also plans new "community" pricing plans. With myFaves, for instance, customers can establish a community of up to five people who receive a discounted rate for voice calls, text messages, and more. User-generated content, such as photos and videos, is another social networking service already generating lots of buzz, according to Akhavan. "It's still early days for social networking services over mobile networks but they will drive growth," he said. "I believe the mobile Internet will have a bigger impact than the Internet itself." The company is looking at theÂ new Windows Mobile 6.0. "I don't know yet if our Windows Mobile 5.0 handsets can support 6.0," he said. "If so and if we can use our Web site to allow customers to download the new operating system, then maybe this will be a possibility. I guess the answer is if we can upgrade easily, then yes." T-Mobile meanwhile lowered international roaming fees by 20 percent last year, with further reductions in the pipeline. Because roaming isn't a unilateral business, partner operators will also need to agree to changes, Akhavan said. Enterprises have been lobbying the European Commission for years to pressure European mobile operators intoÂ lowering roaming fees. T-Mobile is moving ahead on its 3G (third-generation) rollout in the U.S., according to Akhavan. He handed the microphone to Ray Nevelle, in charge of the U.S. deployment, who said U.S. customers can expect 3G service this year. Akhavan said he wasn't concerned about the threat of municipality Wi-Fi networks. Users want quality service, "which requires networking expertise -- this is something municipalities don't have," he said. "Governments, you may recall, used to run telecom networks and then decided to get out of that business."
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By MAY WONG  SAN FRANCISCO - A new startup hopes to draw cell phone users with a service that allows them to design channel lineups for watching videos on their phones.  Sunnyvale-based mywaves Inc.
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Ericsson, Amp'd Mobile, and Flycell hook up with media companies and celebrities to create mobile content.
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(InfoWorld) - Sharp has developed a widescreen Windows Mobile-based PDA (personal digital assistant) for a new Japanese cellular carrier that will begin service next month. The EM-One is compatible with EMobile Co.'s high-speed 3G (third-generation) data service that will launch on March 31 and offer download speeds of up to 3.6Mbps. Also packed into the device is 802.11b/g Wireless LAN, Bluetooth, and a tuner for Japan's mobile digital television broadcasts. A full QWERTY keyboard slides out from behind the display for typing and the device also sports a camera, although its 1.3-megapixel quality is a little low compared to cell phones. Running Windows Mobile 5.0, it has a 4.1-inch widescreen with WVGA (800 pixels by 480 pixels) resolution. Pre-installed software includes Internet Explorer Mobile, Opera Mobile, versions of World, Excel and Powerpoint, Windows Media Player 10 Mobile, a PDF viewer, image and video player software, a bar code reader and dictionary software. It will cost between Â¥39,800 and Â¥95,000 ($331 and $795), respectively, depending on the service plan and won't be available through other carriers or in other countries. It measures 140 millimeters by 70 millimeters and is 18.9 millimeters thick. It weighs 250 grams including the battery pack. EMobile is one of two new cellular carriers planning to launch service this year in Japan. The company has built a WCDMA (wideband code division multiple access) network for data services that will offer HSDPA (high speed downlink packet access) from launch. EMobile is owned by Japanese broadband provider EAccess Co. and hopes to tap in to the market for wireless data services. Cellular data services are popular in Japan, but mainly for downloading content to cell phones or looking at mobile Internet sites. As a result data charges are tailored so carriers can make money from services that typically involve shifting a small amount of data. That means surfing the wider Internet from a PC is often an expensive proposition because of the much greater amount of data involved. EMobile will offer flat-rate services for PC owners in addition to users of the EM-One, it said Tuesday.
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The top two U.S. wireless providers are starting to let customers use their mobile phones to remotely record television shows, hoping the new service will help them compete against rivals.
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A California start-up aims to use existing technologies to measure the exposure and effectiveness of ads on broadcast media.
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The big media companies aren't looking at just the Web for new viewers and more advertising revenue. Increasingly, they are turning to mobile devices, and with mixed results.
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NEW YORK The mobile video component is at the center of a wide-ranging multimedia campaign created by the Vidal Partnership, New York, that includes national advertising spots on TV and online, in-store promotions in several major Hispanic markets and a national sweepstakes, Mizrahi said.
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Several major advertisers are teaming up with online auctioneer eBay Inc. to test an idea for selling television advertising in an electronic marketplace, the group announced Friday.
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(InfoWorld) - Mobile operators meeting next week at the 3GSM World Conference in Barcelona are expected to discuss how they can work together to boost new mobile advertising services. "There is a need a collaborate in the area of mobile advertising and create some common ground when it comes to things like ad pricing and delivery," a spokesman for Vodafone GroupÂ said Monday. "Mobile advertising is a new development that will require some industry-wide conversations, and these could be on the agenda next week." But Vodafone has no plans to collaborate with other operators to create their own mobile phone search engine and compete against GoogleÂ and Yahoo, as rumored in the U.K. press. The Sunday Telegraph, quoting industry sources, said that several large European mobile phone companies, including Vodafone, T-Mobile International, France TÃ©lÃ©com, and TelefÃ³nica MÃ³viles, plan to hold high-level talks in Barcelona over developing their own search engine technology. "We're not aware of any such meetings nor are we planning to develop a search engine," the Vodafone spokesman said. A spokesman for T-Mobile also denied any plans by the German operator to develop search technology that would compete with Google, a close partner. T-Mobile has given Google prominent play in the operator's revamped mobile portal.
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VPA III follows O2's XDA IIs, T-Mobile's MDA III