EA pushes ad-backed video games
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EA is to release a free version of the popular Battlefield game supported by adverts and micro payments.
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Double Fusion will show developers its new software that supports dynamic ads in games.
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Video games with online components or multiplayer capability bring in much more revenue than stand-alone games.
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Electronic Arts, the leading maker of sports video games, signed an exclusive five-year contract with the National Football League and the NFL Players Association, deals that will give the
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The video game company leads the way with advertising placements.
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The Sims 2 is now in stores, and it should be an earnings driver for Electronic Arts.
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SAN FRANCISCO, Oct 18  - Video game developers,  eager to please all consumers, are increasingly including  features that let gamers play with or against their friends.
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If the video game industry is beginning to rake in revenue that rivals the movie industry, it&#39;s also beginning to accumulate Hollywood-like headaches.
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Electronic Arts is embarking on a project that entails trying to redefine video games for a new audience.
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EA today plans to offer two unique control modes for future Wii sports games made by the publisher.
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Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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Vendors announce a slew of new games for Microsoft's Xbox, Sony's Playstation, and Nintendo's Wii.
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Microsoft looks to new games, online gaming service to boost sales.
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The video game industry has become a force to be reckoned with in the entertainment business. Now it wants a share of the advertising pie.
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Electronic Arts announced today that it has signed a five-year exclusive licensing deal with the National Football League and the NFL players association, giving EA the exclusive rights to the NFL teams, stadiums and players for use in its football
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AUSTIN, Texas  - Double Fusion, a private company  that connects advertisers and video game publishers, rolls out  new technology on Tuesday to allow advertisers to mount  last-minute ad campaigns in games the same way they use spot TV  ads.
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Anti-drink drive adverts will appear in xbox games amid concern at the growing number of young drink drivers.