AOL's Kayse to Lead Discovery Digital Ad Sales
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Discovery Communications has hired former AOL advertising executive Kathleen Kayse to run the Silver Spring cable giant's digital ad sales operation.
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America Online, cable networks and publishing are expected to lead 2005 revenue and profit growth at parent Time Warner Inc._, an executive said on Tuesday.
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AOL (NYSE: AOL) Europe broadened its partnership with Google, announcing a multiyear agreement under which Google will provide outsourced targeted advertising services in addition to its search-engine offerings.
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AOL yesterday said it is buying its fourth online advertising company of the year, part of an ongoing effort to transform itself into an Internet advertising concern.
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The owner of the Nasdaq index, an icon of the internet boom, is planning to sell $100m of shares to the public and list itself on the market it operates.
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As an ad medium, America Online has struggled to compete with rivals Yahoo! and Microsoft's MSN. But nine-month AOL Me-dia Networks president Michael J. Kelly declares the Time Warner unit has turned the corner--and some advertisers and agencies agree.
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AOL had its slowest quarter of advertising growth since beginning its ambitious transformation into an ad-focused Internet business, increasing uncertainty about AOL's future especially as Microsoft Corp. boosts its ambitions in the same arena.
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NEW YORK/PHOENIX  - America Online, cable networks  and publishing are expected to lead 2005 revenue and profit  growth at parent Time Warner Inc._TWX.N, an executive said on  Tuesday.
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The owner of the world&#39;s second most used internet search engine posted net income of $253.3m (Â£141m) or 17 cents a share, including a gain related to the sale of a portion of its stake in Google.
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Buys Buy.at America Online (AOL) moved to prop up its web ad operation yesterday with the purchase of online affiliate marketing network Buy.at.â¦
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AOL will begin handing out pink slips today to 20 percent of its global workforce as executives intensify their effort to transform the company from a subscription Internet provider to an online advertising powerhouse that can compete with Google and Yahoo.
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The publishing giant won't sell or spin off AOL, but more online ads are in its future.
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Time Warner Inc's  AOL said on  Tuesday it has purchased buy.at, an online affiliate marketing  network, as part of a strategy to bolster its Internet  advertising operations.
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Ad networks target online gamers as next big audience for product placements.
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After spending the last few years in a whirlwind of activity that, in the end, got it just as far along as if it had been in limbo, a kick in the tail by new Time Warner CEO Bewkes has AOL back in gear, with a mobile premiere for its new ad platform.
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NEW YORK - US Internet ad revenue jumped to a record $2.37 billion in the second quarter, surpassing the highest levels reached during the dot-com era, according to a study released Monday.
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AOL Chief Financial Officer Steve Swad will join a private-equity firm and become the latest senior manager to leave as the Internet company tries to transform itself into an online advertising conduit.