EA Sees Girl Power Boost with 'Sims 2' Sales
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By Bernhard Warner LONDON  - Video game giant Electronic Arts expects to sell 2 million units of the "Sims 2" video game this year in Europe, proving skeptics wrong that you can't build a market around female gamers.
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"Madden NFL 2005," the latest  version of Electronic Arts Inc.'s pro football video game  franchise, sold more than 1.3 million copies in its first week,  giving a strong kick-off to one of EA's top sellers, the  company said on Thursday.
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BusinessWeek Online - Electronic Arts' ERTS) video games have been getting long in the tooth and the Redwood City (Calif.) company struggled in recent months to keep up sales. But investors bought the stock on Feb. 2 as they hoped EA will overcome its challenges next year.
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EA announce the first expansion pack for The Sims 2, giving you the ability to send your kids to university... One of the key features that kept The Sims constantly engaging to fans of the title were the multitude
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Arts & entertainment: Posh, Ginger, Scary, Baby and Sporty expected to announce they are bringing back Girl Power for a 25-date world tour.
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Greg Kramer, author of The Sims 2: Prima Official Game Guide, will be online to talk about the latest release of the video game.
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Men are just as likely as women  to play casual video games, but are less likely to admit it,  according to an industry report that shatters a widely held  industry belief that such games appeal mainly to women.
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"Madden NFL 2005," the latest version of Electronic Arts Inc.'s pro football video game franchise, sold more than 1.3 million copies in its first week, giving a strong kick-off to one of EA's top sellers, the company said on Thursday.
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&quot;Madden NFL 2005,&quot; the latest version of Electronic Arts Inc.&#39;s pro football video game franchise, sold more than 1.3 million copies in its first week of release, the company said on Thursday, citing internal figures.
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Although set to remain a niche market, mobile gaming will continue its rise as a generator of wireless data usage and revenue, new research has claimed.
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Tinsel town has leant its magic to a new video game with a Hollywood cast and an 18 certificate. The eagerly awaited PlayStation 2 Grand Theft Auto game San Andreas is expected to sell 25million copies worldwide for about Â£40 each.
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Video game giant Electronic Arts expects to sell 2 million units of the "Sims 2" video game this year in Europe, proving skeptics wrong that you can't build a market around female gamers.
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Maybe they can call it "The Sims: The Movie." Electronic Arts Inc. has sold the movie rights for "The Sims," the best-selling computer game, of all time to 20th Century Fox, Variety said on Friday.
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November 22, 2004 - It was, of course, inevitable: given the success (both in excellence of design and pure sales) of The Sims 2, not to mention that it&#39;s the sequel to the biggest-selling PC game ever, Electronic Arts was going to give us expansions.
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The sequel delivers all the stuff that made the original the best-selling game of all time, and adds a couple of nice touches. By the end, though, you realize the new version is just a tuneup of the old. Lore SjÃ¶berg reviews The Sims 2.
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Mobile phone company MMO2 says it will accelerate its 3G programme as it reports strong sales and rising profits.
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The Sims 2 is now in stores, and it should be an earnings driver for Electronic Arts.