Nintendo aims for older crowd with DS
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Nintendo is after a new kind of customer, and this time the Japanese game giant doesn&#39;t have Pokemon to back it up. The company&#39;s new DS, an advanced handheld player meant to expand a market Nintendo already
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Nintendo raises its sales target for the DS handheld  games console after strong early sales.
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Nintendo DS will hit the US market in late November with a price tag of $150, and will have 14 game titles by the end of the year.
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New consoles are old news. What's hot now? Sequels to old games.
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The new Nintendo DS gaming handheld, launched in the United States yesterday, is interesting in many ways. With this impressive new gaming device Nintendo has set it&#39;s target age group for the twenty and above crowd and not teenagers.
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Soon Japanese owners of the Nintendo DS (Dual Screen), their latest handheld console, and GameBoy Advance SP will be able to play music and video with a new adaptor on their pocket marvels.
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NINTENDO will defend its dominance of the portable games market with the launch of the wireless Nintendo DS, a handheld double-screen console, the video game maker says.
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[Los Angeles | Reuters News Service, 19 November 2004] - A generation of children grew up playing Nintendo&#39;s Game Boy handheld video game system, and now that they have grown up, Nintendo has a new toy for them.
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&quot;DS provides the road map to the future of video games,&quot; Reggie Fils-Aime, Nintendo of America&#39;s executive vice president of sales and marketing said.
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November 12, 2004 - Going all the way to the official launch of the Nintendo DS system, we&#39;re going to break the new handheld hardware down to its individual parts and talk about specific elements that make the Nintendo DS so darn cool.
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If Nintendo's new DS - short for "Dual Screen" - (* * * 1/2 out of four, &#36;150) was designed to bring innovation to the portable video game market, so far only developer Sega has completely caught on.
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Consumers get psyched for the release of Nintendo and Sony gaming devices.
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Nintendo has changed its strategy in an effort to dominate the newest generation of video game consoles.
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Nintendo Co Ltd (7974.OS),  already struggling with shortages of its Wii video game  console, is also seeing signs of higher-than-expected demand  for its DS handheld device, a top executive said on Monday.
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Nintendo Co Ltd (7974.OS),  already struggling with shortages of its Wii video game  console, is also seeing signs of higher-than-expected demand  for its DS handheld device, the company's U.S. president said  on Monday.
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Nintendo's new handheld console, the DS, will launch in Europe on 11 March, priced Â£99.
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Video game pioneer Nintendo Co. is no stranger to success, boasting a string of classics ranging from &quot;Donkey Kong&quot; and &quot;Super Mario Bros.