Can't Remember the Movie? Look for an Oscar-Season Ad
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The Academy Awards are four months away, but studios are already placing ads positioning their films. The ads are expected to herald a wide-open and expensive Oscar season.
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It's no secret that the nomination choices for the Golden Globes have helped define the field of Academy Awards contenders. This year, a fairly wide-open awards season has yet to produce clear front-runners.
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This year's Academy Awards has something it hasn't had in ages: A neck-and-neck race for Best Picture.
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Will there be a good movie this year? Do we have to wait till November for Hollywood to unveil the niche prestige items that it saves for Oscar consideration?
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Hollywood's annual Oscar race heats  up this week with a key group of U.S. movie awards and  nominations that is expected to narrow contenders for the  world's top movie awards.
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You know it's going to be a strange year for the Oscars when November is just around the corner and the talk in Hollywood is about "The Phantom of the Opera."
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A first look at the much-delayed film's poster.
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NEW YORK The advertising industry is having trouble figuring out whether these are the best of times or the worst of times.
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The closest Peter Tribeman has gotten to Apple iPhone's elegant touch screen is a television commercial. Now he wants one. There's only one problem: You can't just get it anywhere.
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Advertisers are still shelling out big bucks for commercials on the big game, but they're worried about the classic TV spot - and they think you (yes, you!) can save it
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EDITOR'S NOTE: This is the fifth story in this year's Oscar Insider series, a behind-the-scenes look at the Academy Awards.
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It takes guts to chase  after an Oscar. It also takes serious money, luck, and insider  experience. Fail to land a nomination, and that cash doesn't  magically come back.
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Some of this year's most  interesting Oscar battles revolve around what Academy Award  voters hear -- rather than see.
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Moviegoers who have become inured to pre-show car ads and trivia quizzes may soon get something old enough to seem new: cartoon shorts.
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The Oscar race appears to be off to a slow start this year as many early hopefuls have met only limited success at film festivals and in wide release, leaving award watchers hoping the best films are yet to come.
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It's awards season in Hollywood,  with all red carpets leading to the Oscars. But winning that  prestigious award can sometimes lead to nothing more than bad  roles and even oblivion.
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Summer films rely on creative campaigns. Here's the best of the season so far