Sony Considers MP3 Support to Silence iPod Fans
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Consumer electronics giant Sony Corp. said on Thursday it is mulling a major strategic shift to make digital music devices that play MP3 song files.
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Millions of fans adore Apple&#39;s iPod, the world&#39;s most popular digital music player. Now, Apple has unleashed expensive new iPod models that do more: They can carry pictures with your music.
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The Internet rumor mill had it right several weeks ago when whispers circulated that Apple was readying a retooled iPod music player and had entered into a special promotional deal with the mega-famous rock band U2.  Yesterday brought confirmation of both, with most of the media focusing in on the official news that the quirky computer-company-turned-digital-entertainment-pacesetter has given its portable music player the ability to store digital images.
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Sony U-turns and plans MP3 support for its players Pocket-lint.co.uk
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Don't worry. The authorities aren't coming to confiscate your MP3 player because of a patent infringement ruling this week that involves the technology behind digital music.
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including its own Sony BMG venture - over the MP3 song format. Sony is considering manufacturing devices that play digital
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Sony&#39;s new generation of digital music players play both its Atrac format and MP3s, allowing Japan&#39;s electronics giant to better compete with Apple&#39;s iPod.
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Sony also plans to release some new flash-based players with both MP3 and Atrac playback as early as this year in Europe. As for North American customers, a Sony spokesperson would not committ to a time frame for MP3 support.
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Juliana Sasaki didnât bother checking out Sonyâs digital music player before buying her green iPod mini. &quot;I knew Sony and other companies had MP3 players, but they canât beat the mini,&quot; says Sasaki, 23, a language teacher.
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Sony has released the first of its digital audio players to support the popular MP3 format, marking a significant shift in its music strategy.
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Almost any iPod owner will tell the same  story: they wouldn't swap the iconic device for any  alternative. But the battle is wide open for the hearts -- and  pockets -- of the vast majority who still have no MP3 player.
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Sony's first digital audio players to support MP3 files have been released in Europe in a significant change in strategy.
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Sony has unveiled its latest attempt to capture a share of the iPod market. The new Network Walkman, snappily titled the NW-HD3, is the company&#39;s first to play MP3 files in addition to those in its own ATRAC format.
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Sony is on a roll after the announcement that some of its digital audio players will now support MP3 files. Up to now, they only supported the company&#39;s proprietary ATRAC3plus format, a technology used in its Mini Disc players.
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Microsoft's new MP3 player has a lot going against it, even without the iPod around. It's not cool, the DRM will be a pain and wireless sharing is just another way for people to lie to strangers. Commentary by Leander Kahney.
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Apple has updated software on its iPod Photo digital music player to prevent users from playing music bought from RealNetworks&#39; online music store.
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IN A major strategic reversal, Sony plans to add support for MP3 music files to some of its portable music players. The shift to support the widely used MP3 music format would end Sony&#39;s long-standing insistence on its proprietary Atrac format.