Disney to include local ads with ABC shows online
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The Walt Disney Co. said on  Wednesday it reached an agreement with ABC television  affiliates to include local advertising in the network's online  offering of seven prime-time TV series, including "Desperate  Housewives" and "Lost."
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After what it calls a  successful test under its belt, ABC is poised to relaunch its  streaming video service in the fall with a tweaked broadband  player and more shows available online for a shorter period of  time per episode.
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LOS ANGELES  - Fox Broadcasting Co. is set to announce Thursday that it will make select primetime series available for download-to-own on the Web sites of more than 200 of its affiliated stations during the next few months.
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Walt Disney Co. DIS.N is launching a  new global advertising campaign this week for its theme parks  around the world, the Wall Street Journal reported on  Wednesday.
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The Internet media conglomerate will introduce a local information service in one of the companyÂs broadest moves yet.
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The Walt Disney Co&#39;s ABC television  network and Warner Bros announced an experimental deal on  Thursday for four Warner-produced ABC shows to appear on ABC&#39;s  Web-based broadband media player.
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The ABC network said on Monday it  will go ahead with plans to air an episode of its new legal  drama "Eli Stone" despite objections from pediatricians who say  the show may discourage parents from having their children  immunized.
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The online giant smartens up its display ads.
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America Online will begin a new ad campaign with a new logo and a refocused brand promise, posed as a question to consumers: "Want a better Internet?"
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NBC and Fox are set to launch an advertising-supported online video site that hosts programming from varied entertainment companies in a bid to seize viewers from Google Inc.'s YouTube, the broadcasters said.
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Children's cable TV channels owned  by Viacom Inc. VIAb.N and Disney Corp. DIS.N have agreed to  settle allegations they violated federal advertising  restrictions for children's programing, U.S. regulators said on  Thursday.
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NBC Universal and News Corp. have announced the inclusion of several cable networks in their online video venture expected this summer.
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Children's cable TV channels owned by Viacom Inc. and Disney Corp. have agreed to settle allegations they violated federal advertising restrictions in children's programming, U.S. regulators said on Thursday.
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When Walt Disney Co. reports quarterly results on Thursday, analysts expect slower earnings growth offset by signs of an unexpectedly strong turnaround at the company's loss-making ABC network.
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The Walt Disney Internet Group (WDIG) today will unveil its new Web site  for parents -- especially moms: Disney Family.com (www.family.com).
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Online giant adds local search advertising model that holds promise for small business.
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All eyes were on the NBA draft this week, but the league has its sights on a mega-expansion deal through the 2015-16 season. The NBA has partnered with the Walt Disney Co. and Turner Broadcasting to have its games televised on ABC, ESPN, and TNT for the next eight seasons. The NBA's current deal with ESPN/ABC and TNT expires at ...