NVidia, AMD Battle to Turn Phones into Multimedia Platforms
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With nearly every major consumer electronics device manufacturer lately having signed onto the notion that consumers everywhere are eager to watch CinemaScope movies on their cell phones and cell phone videos on their plasma HDTVs, the world's two principal manufacturers of graphics hardware -- nVidia and AMD -- are vying for center stage at 3GSM World Congress in Barcelona this week.
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Next-gen GeForce to tie into Sony, IBM's 'Cell' CPU
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(InfoWorld) - With much of the growth in the mobile phone market expected to come from emerging markets, Texas InstrumentsÂ (TI) has stepped up development of advanced processors designed for low-cost handsets. On Monday atÂ the 3GSM World Congress in Barcelona, TI announced two new ultra-low-cost single-chip processors as well as extensions to its family of advanced multimedia processors that deliver high-end graphics, high-definition video, and mobile TV. "We expect about 4 billion [mobile phone] subscribers by 2010," said Rich Templeton, CEO and president of TI, at a news conference. "Emerging markets will be the big driver." One of the single-chip processors will offer GPRS, an MP3 player, USB 2.0 and a slot for mass storage cards, such as SD (secure digital) and MMC (multimedia card). Among the extensions to the OMAP family of advanced multimedia processors is a product that will support a 5-megapixel camera and VGA video playback features. For high-end handsets, TI has developed a multimedia processor, OMAP 3430, that uses "smart pixel" technology by which each pixel or triangle is programmed individually. Asked about a recent comment by Ed Zander, CEO and chairman of Motorola, that selling low-cost handsets has been good for the company's sales but not necessarily for its bottom line, Templeton argued that manufacturers shouldn't underestimate the power of branding when selling mobile phones to first-time users. "It is a major strategic mistake not to look at this market," he said.
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AnandTech have thrown up their Performance Preview for Nvidia&#39;s nForce4 SLI MCPs using a pair of GeForce 6800GTs and 6600GTs! Here&#39;s a snip.
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Plus: Cell phones get silly and DirectX 10 gets affordable.
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The race is on: A consortium of 32 companies has joined a classic battle for primacy with their demonstration of mobile phones to compete with devices that will run Google Inc.'s fledgling Android operating system.
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New processor may increase battery life and lower prices of video-playing mobile phones.
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While the mobile phone industry scrambles to adopt faster graphics platforms for rendering video, a startup may have bypassed everyone with an approach so simple, you wonder why nobody tried it already.
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&quot;Nvidia&#39;s nForce chipset will extend its reach beyond the currently supported platforms of AMD&#39;s Athlon 64 FX, Athlon 64, and Sempron processors.
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Wall Street eyes deal as AMD-ATI merger nears completion If your arch-rival buys one of two highly competitive graphics chip companies, what else can you do but acquire the other GPU maker? That's exactly what it was yesterday claimed Intel would do: snap up Nvidia after AMD's move to acquire ATI.â¦
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Powerful computer processor will be modified for mobile devices.
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Killer phones or kill-a-phone? The convergence of PC and cellphone architectures has brought Intel and Qualcomm increasingly into conflict, and at the Consumer Electronics Show in Las Vegas last week, both showed prototypes of their platforms for next generation mobile devices.â¦
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Earlier this week, engineers at nVidia put the finishing touches on version 0.8 of its Compute Unified Device Architecture system for Windows and Red Hat Linux. CUDA's objective is to enable C programmers to utilize the high-throughput pipelining architecture of an nVidia graphics processor, for compute-intensive tasks that may have nothing to do with graphics.
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By Mark Boslet, San Jose Mercury News, Calif.  Jun. 20--Nvidia launched a new product line Wednesday that is intended to open a new competitive front with Intel and Advanced Micro Devices.
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Sun Microsystems has added nVidia Quadro graphics technology to the Java Workstations it detailed last month. The vendor has included the technology in its W1100z and W2100z models, which are based on AMD
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Intel is teaming with mobile-phone giant Nokia and software developer Symbian on next-generation mobile phones, or smartphones. Demand for these devices -- which promise Web browsing, multimedia
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GPGPU for U and me Even before its merger with AMD closes, ATI plans to charge the server market with a new type of graphics product that could shake up the high performance computing market. Advocates of ATI's technology say it could create a lucrative new revenue stream for the company and add some weight to the ATI/AMD marriage.â¦