At E3, entertainment is the name of the game
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Console manufacturers want you to know that there's a whole lot more to them than first-person shooters and role-playing adventures.
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Video game maker needs to work on its brand management.
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Blog: If there's one thing that seems very familiar about this year's E3 video game show, it's the lavishly produced but oddly stilted press conferences from the big three game console makers.
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Entertainment companies increasingly turn to virtual worlds as a source for new content.
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EA Sports is one of the most powerful, lucrative brands in the video game business. Thatâs not enough for Peter Moore.
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Microsoft showed several expected games during the company's E3 press conference.
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SANTA MONICA, California  - A seasoned fan of the  world's biggest video game trade show might be disappointed to  find the sometimes-irreverent industry is now taking itself a  little more seriously.
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The UK games industry is celebrating all that is positive in gaming in a week-long event taking place in London.
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On July 10, one of the year&#39;s major video game conferences, the Electronic Entertainment Expo (E3), will open in Santa Monica, California.
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Games with a political and social agenda have provided a novel take on world events.
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From blasting aliens and playing bizarro soccer to making an imitation trip to a fair's game-riddled midway, a crafty crop of titles delivers a wide range of amusements to Wiimote-whipping fans.
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Video gamers, finally emerging  from the pixilated haze brought on by last year's bumper crop  of best-selling titles, are now turning their attention to  upcoming releases.
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This week's E3 conference will be a more modest affair than in years past, but hopes are high for a strong slate of new games.
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From hot new hardware to the latest demos, get a look at what's new in videogames, straight from the show floor at Makuhari Messe.
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Gears of War has taken the award for best game at the videogame worlds' leading event.
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In a move aimed  primarily at whetting the appetite of gamers heading into this  week&#39;s E3 Media & Business Summit, Electronic Arts unveiled  several details on two games it is developing through a  partnership with Steven Spielberg.
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A combination of video gaming and memory technology could transform the industry.