Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Okay.

There is so much information in this book that you will never need. It could have been broken up into a series of of book on different methods for getting Businesses to come to you. The title is misleading, because the businesses don't actually come to you. Like any other marketing strategy, you must go out and get business. I found it an interesting read, but a waste of time when it comes to getting business. Why? As you wade through this thick book trying to find information that will serve your particular needs or that of your business, you will waste a lot of time.