Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Uniquely Creative

The red book of selling is a very unique sales book. My first Gitolmer book and I have to say that I am in awe at the way information was laid out and the way in which the book was presented. He gets a 9/10 for creativity and design.The information in the book is no less. I felt very `pumped up' after reading it. It may be Gitolmer's inspirational yet witty writing style that I could relate to.The content isn't deep however the coverage is quite comprehensive. Overall a very good sales book, one that I will definitely re-read over the years.