Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Over priced for what you get

I just don't get why this is so expensive. I have a 3G iPhone with a FREE eReader app called Stanza. I can read the exact same books that the Kindle does plus all the other features of 3rd party apps including PDF support.If Amazon really wanted to sell this thing they'd subsidize the cost and create a membership package to a virtual book club. 99 bucks for the reader and 29.99 a year for the club would the sweet spot for me.