Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Hadfield is enamored with himself.

In the book, Hadfield features himself a huge success in business. When he discovered the franchising world, it was short lived, as his fly-by-the-seat-of-his-pants style soon ate him up. Any time you view and treat your customers as the enemy, it's going to get you. All through the book, there are hints of a hard nosed approach to business. Kwik Kopy's fall from grace, beginning with the RICO suit to the hard times of the 2000's, including Hadfield's unsuccessful attempt to use the courts for enrichment, show the reader the pitfalls of Hadfield's "Unconventional Wisdom."