Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Too fluffy

The most valuable part of this book is in chapter 7 in which he provides the checkpoints for the marketing architecture. McKenna used the first six chapters to create the foundation from which he postulates the need for the marketing architecture -- which is chapter 7.I bought into his reasons in the first chapter and as a result, I could have, should have gone directly to chapter 7.