Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Excellent Book for Brand Managers and marketers

Michael Levine is a top PR professional, and his book is the icing on the cake. "A Branded World" leads you through numerous real life examples (ie. Coke vs. Pepsi, Nike, Redbull, and Madonna) Michael has seen in the public relations profession and relates these stories to a fictitious ice cream brand known as Just The Best. He shows you how PR is different from advertising, and how one could market their products more effectively by building a brand and defining this brand through public relations. One important lesson is that Levine introduces is that PR can be behind the scenes, almost invisible, yet the impact public relations has on a brand is enormous.This book is a must read for anyone who wants to understand branding and how publicity is key to making a brand successful.