Instruct: Classify Amazon reviews into positive or negative sentiment
Query: simple, effective, operational, awesome

Comfortable, effective, bright back light, tough, lightweight, low profile (doesn't get caught), easy to press buttons with tip of figure (even with mtn biking gloves.)Cool functionality with the dual locations on the display for the time when other functions are in use (where the date appears normally.)Honestly, its just a solid retro styled digital watch with proven functionality and an elegant implementation. Worth the price here on Amazon.