Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Beyond Pink: Marketing to Women

This book combines the story of women's new economic power with case studies that detail how major companies have revamped their marketing to target women customers. Author Fara Warner, a journalist, knows her beat. In fact, she sometimes gets carried away with the facts, and her style can be dry and predictable. Still, we find this book invaluable for marketers and people interested in women's emerging economic clout, a major social and demographic trend. Warner provides specific advice that will help you avoid costly, time-consuming marketing mistakes as you pursue these crucial customers.