Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Best Unknown Essayist Around

Daniel Harris is that unusual essayist who writes about popular culture in an informative, unpretentious and humorous way. He doesn't spend all of his time trying to inflate the importance of the subjects of his essays to make himself seem more important. Instead, he just goes about selecting familiar yet unexamined niches of popular culture and reveals the ironies that turn up with wit and enthusiasm. These 10 essays on the aesthetics of consumerism may embarrass some readers when they show how we've been manipulated by corporate marketing, but, ultimately, one can't help but feel enlightened and thoroughly entertained by Harris' writing. As essays as good as these rarely appear in mainstream publications, I would recommend buying this book without hesitation.