Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Anyone Can Become a Brand Guru

This book would absolutely give either the advertising or marketing executives some very fresh insights of Brand. Most people misunderstand the true meaning of a brand, so they make wrong decisions when facing consumers'needs and wants. You can get many new ideas from thuis book and the author Idris Mootee did a wonderful job making this book so easy to read and yet so relevant. This book will help you to clarify your concept about what brand with lots of examples. I highly recommend this book to anyone who is seriously intereste in this subject.