Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Doesn't live up to NY Times review or trailer

This was a cute, pleasant entertainment, but nothing special. Could just as easily been a TV movie. For the NY Times to compare it with Shrek in any way is very misleading - Ella doesn't come close to that level of excellence in storytelling. It's more of a rip-off (albeit poorly executed) than an homage. Wait for the DVD and rent - don't buy.