Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Enjoyed Learning About the Concepts

I enjoyed learning about the concepts in this book. Godin does a good job of explaining the levels of permission that you need in order to gain a customer's comfort level so that you can market directly to them in a personalized way. I also enjoyed learning about the difference between interruption marketing and permission marketing. Being new to field, I appreciate the new comprehension I have with this approach even in evaluating my own interaction with online marketers and e-mail campaigns resulting from me making purchases on the web. Great book.