Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Ceiva is a RIP-OFF!!!

I was very happy to recieve my new Ceiva picture frame but, from the moment it arrived I've been consistently dissapointed. First of all, it comes in the most drab looking cardboard box. This box looks like it belongs to a product being sold off the back of a truck, not at Amazon.com. While I still believe the concept is nice, the execution is horrible. The picture is unclear, skewed to the right, and grainy at times. The screen is obviously a cheap passive matrix LCD display, which leads one to believe that Ceiva spent the rest of the high retail price on Executive salaries. I think if I had seen the product for whjat it really was, I would have spent the money on a Sony model, or not purchased one at all.