Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Gimmick

The way this item is displayed in an upright position makes it look as though it is the actual toy. It also comes up in the search for the toy when it's actually not a toy. This is a gimmick and it is such a shame that there are companies out there -- more and more these days -- whose means of making money is by trickery. If they want to sell this item, they ought to market it for what it is, a keychain. That should be the first word in the description, not the last, it shouldn't be categorized as "toy," and it shouldn't be displayed in the exact same position as the actual toy. These three things are the reason I can justify calling this a complete gimmick -- this was deliberately contrived this way and I hope this company does not prosper under this tactic.