Instruct: Classify Amazon reviews into positive or negative sentiment
Query: Learning from the experience of others

In a very enjoyable read, Margaret lays out the major lessons people need to know in order to provide a true environment for business to see, understand, and act upon their data. She outlines the lessons with humorous analogies, relevant stories, and practical experiences.Margaret also provides a very natural progression of the information so the book is good for the novice as well as the experienced. Extremely useful were the "remember" points sprinkled throughout the chapters and the impactful quotes that encapsulate important ideas and messages.