Instruct: Classify Amazon reviews into positive or negative sentiment
Query: How to do it wrong - with style

Siegel's book is great for designers. If the only people using the web were designers, I would have given it 5 stars. Lots of information, lots of tips, severely misguided. The problem is, most web users don't give two hoots about over-designed-but-slow-and-really-really-unusable web sites. I gave it an extra star for effort. My suggestion, memorize everything in this book - then do precisely the opposite of everything you learned.