internet
Can I use our sponsors as other compnay logos?
<p>I have a blog related to web designing.</p>

<p>I make money via affiliate marketing.</p>

<p>Can I use our sponsors as other company ( the companies which I used to make money via affiliate marketing)  logos?</p>

<p>Is it legal?</p>

<p>It depends how you use it.</p>

<p>The issue is <strong><em>marketplace confusion</em></strong>.</p>

<p>To be <strong><em>fair use</em></strong> (i.e., not infringement), you must use the logo in a way that a typical consumer will not be confused into thinking your web site <em>owns</em> the logo (i.e., is <em>your</em> brand or <em>mark</em>) but, instead, that you are referring to the <em>actual</em> mark owner, who is not you.</p>

<p><a href="http://www.bthinkforward.com/media-logos/" rel="nofollow">To learn more, I recommend you read this article</a>. There, it says:</p>

http://www.bthinkforward.com/media-logos/

<blockquote>
  <p>One fundamental principle to understand is that trademarks are not designed to protect companies. Trademarks are designed to protect customers from confusion.</p>
</blockquote>
