trademark
I want to publish a book using a brand name in the title
<p>I want to write a book called  Confessions of a Lyft Driver.
This book will be about that drivers sex life as he picks up women during his normal course of his Lyft driving.  Would this be a violation of lyft  which also has the trademark to that name?
Or would be perfectly acceptable. </p>

<p>Or would I be better using a different title?</p>

<p>I am in the USA </p>

<p>This would not be a violation of the Lyft service mark because it is not being used to sell the services that the Lyft service mark applies to - i.e. transportation services.</p>

<p>If it is sold as non-fiction, or if is sold as fiction but is obviously, in fact, a real life account and not fiction, but leads a reader to believe that something that is not true is true in a reputation damaging way, Lyft would have a claim for defamation on the grounds that it harms its reputation based upon false statements of fact.</p>

<p>This is a nominal use, so it is not a violation of trademark law. If you are sued and hire a competent lawyer, you should win the lawsuit. You will be out the money to hire the lawyer, however. Many people in this sort of situation avoid trademarks, or include disclaimers, out of an abundance of caution.</p>
