intellectual-property trademark
Registering a trademark in the UK - Lowercase, title case or uppercase characters?
<p>I'm in the process of applying for a UK trademark through the <a href="https://trademarks.ipo.gov.uk/ipo-apply" rel="nofollow noreferrer">UK government IPO service</a>.</p>
<p>I've used the Right Start Examination Service and my application has been approved for the next stage.</p>
<p>Before I continue, I wanted to ask whether it makes a difference if a trademark is registered in title case, lowercase or uppercase?</p>
<p>I have registered one word mark in title case, like so:</p>
<p><strong>My Trade Mark</strong></p>
<p>I've read in a few places that registering the trademark in capital letters gives you broader protection, e.g. MY TRADE MARK.</p>

<p>The <a href="https://www.mondaq.com/uk/trademark/648042/the-basics-of-trade-mark-law" rel="nofollow noreferrer">purpose of trademark law</a> is to enable people and companies to distinguish themselves from the competition. Hence it is illegal to use someone else's trademark, or to use one that is confusingly similar.</p>
<p>I would think that merely changing the case on an otherwise distinctive name would be considered &quot;confusingly similar&quot;, so it wouldn't matter which case you used. But maybe some court somewhere thought differently.</p>
<p>Edit: Perhaps the argument is that by registering &quot;my trade mark&quot;, &quot;My Trade Mark&quot; and &quot;MY TRADE MARK&quot; all at once you cover all the bases. Its not that &quot;MY TRADE MARK&quot; gives you broader protection than &quot;My Trade Mark&quot;.</p>
