united-states intellectual-property trademark advertisements branding
Is it illegal to advertise another entity&#39;s product?
<p>I'm a retailer of products. One product in particular needs more attention, but the manufacturing company doesn't advertise their products in the media which my customers reside (mainly YouTube). I would like to draw more attention to the product, and create an advertisement featuring the product, but spin it as "you can buy this at my website".</p>

<p>Is it illegal to feature another entity's product in my advertisement, given that:</p>

<ul>
<li>They do not have a trademark</li>
<li>They do not have any patents on the product</li>
<li>They do have a brand name</li>
<li>The entity is headquartered in the UK and I am in the US</li>
</ul>

<h2>No it’s not illegal</h2>

<p>It’s called retailing:</p>

<ul>
<li><p><a href="https://youtu.be/ywSkKkuGQ2A" rel="noreferrer">https://youtu.be/ywSkKkuGQ2A</a></p></li>
<li><p><a href="https://youtu.be/k8OreiHU91Y" rel="noreferrer">https://youtu.be/k8OreiHU91Y</a></p></li>
<li><a href="https://youtu.be/XpR6y1sNArU" rel="noreferrer">https://youtu.be/XpR6y1sNArU</a></li>
</ul>

<p>You are allowed to advertise the products you sell. Even if you don’t make them. You can even use their trademarks to identify them - that’s what trademarks are for.</p>
