software terms-of-service advertisements google
Is direct advertisement allowed on mobile android app?
<p>Suppose that an app developer D wants to advertise on a mobile android app. D is aware that that there is the ad network platform admob provided by google, but D does not want to use it.</p>
<p>D wants  to carry ads on D's mobile app from various businesses by directly contacting them (bypassing google/admob).</p>
<p>Is this OK to display ads in a mobile app by directly getting ads from advertisers? Would doing so violate any Google policy? Will D's mobile app be banned if D does this?</p>

<p>The Play Store has an <a href="https://support.google.com/googleplay/android-developer/answer/9857753?hl=en&amp;ref_topic=9857752#1&amp;2&amp;3&amp;4&amp;5&amp;6&amp;7&amp;8&amp;9" rel="nofollow noreferrer">advertising policy</a> regarding this. It does not mandate the use of admob, so developers are free to seek and implement advertisements themselves.</p>
<p>It does, however, limit the content and implementation of ads, which you agree to as the ToS of the Play Store. These include not being for inappropriate content, not being misleading, not being disruptive etc.</p>
