copyright united-kingdom intellectual-property trademark trade-name
Is an edited version of a trademark covered through the original trademark in the UK?
<p>Is a shortened or edited version of a trademark covered by the initial trademark.</p>
<p>Take the following for example: <a href="https://i.stack.imgur.com/aiGHA.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/aiGHA.png" alt="enter image description here" /></a></p>
<p>If someone were to use this name <em><strong>or</strong></em> logo while removing the 'studio', would this be in violation of the trademark?</p>
<p>I ask this in reference to a scenario in the UK with a UK trademark, although I'm aware that there may be an international standard for this.</p>

<p>Trademarks protect against consumer confusion.  Ask yourself if a consumer seeing that image with the &quot;studio&quot; portion removed might think that the altered image represents the same company as the original image.  Of course, the answer will be &quot;yes.&quot;</p>
<p>But in the end it also depends on how the trademark is used.  You've used the original image in the question; have you violated the trademark?  No.  Do you violate Tesco's trademark when you say &quot;I went shopping at Tesco&quot;?  No.  Do you violate their trademark when you sell food using the name &quot;Tesco&quot;?  Yes.</p>
<p>A distinctive graphic design such as this will also be protected by copyright, so you will also have to consider whether your intended use infringes copyright.</p>
