internet branding
Can I use the Wi-Fi logo on a website?
<p>Despite reading <a href="https://www.wi-fi.org/download.php?file=/sites/default/files/private/Wi-Fi_Alliance_Brand_Style_Guide_201907.pdf" rel="nofollow noreferrer">Wi-Fi alliance style guide</a>, I don't understand whether I can use the Wi-Fi logotype on my website. The style guide seems to target the producers of Wi-Fi equipment only; my case is different.</p>

<p>More precisely, I have a web page which, among others, explains how to configure a device to access a specific Wi-Fi access point. In order for the users to easily identify that the page talks about Wi-Fi, I want to include the Wi-Fi logotype. Not the one with “Certified” on it; just the plain one.</p>

<p>Can I do it? Or is Wi-Fi logotype reserved exclusively to the hardware which connects through Wi-Fi?</p>

<p>In order to use a trademarked logo on a product you would need permission of the trademark owner's, just like with any other trademark.  However, you don't need permission to use a trademark outside the context of trade and commerce.  For example, despite the fact that the Wi-Fi Alliance's own name is a trademark, you didn't need permission to use it in your question.  Similarly Wikipedia didn't need permission to use the Wi-Fi Alliance's logo in their <a href="https://en.wikipedia.org/wiki/Wi-Fi_Alliance" rel="nofollow noreferrer">article on the organization</a>:</p>

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  <p><a href="https://i.stack.imgur.com/7iJqq.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/7iJqq.png" alt="enter image description here"></a></p>
</blockquote>

<p>However, given your stated use, you'd be better served by not using the Wi-Fi logo on your web page. This logo is designed to be used to identify products that have been certified by Wi-Fi Alliance, not as a generic Wi-Fi symbol.  Whether your page would infringe on the trademark or not, the use of logo could cause confusion and not send the message you're intending. </p>

<p>You need to be a member of the alliance to use them. There are a lot of other "WiFi" symbols that are pretty universally recognized, I'd use one of those in the free/public domain. You could also email them or otherwise contact them for special permission to use it on your website.</p>
