united-states advertisements is-x-legal
Is it legal to put competitor name in commercials in USA?
<p>I saw Google Ad showing "Wikibuy Beating Amazon" on website.</p>

<p>Website is US Based &amp; also I am using USA Net Connection. </p>

<p><a href="https://i.stack.imgur.com/RANkO.jpg" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/RANkO.jpg" alt="enter image description here"></a></p>

<p>Is it legal to put competitor name in commercials in USA?  </p>

<p>This is a perfectly legitimate and legal use of a trade mark. However, as with all advertising, the claims must be truthful. If they aren't, then in addition to any state sanctions for untruthful advertising you expose yourself to a defamation suit from the competitor you defamed.</p>

<p>Often, such comparative advertising is actually between trade marks owned by the same company. It eliminates the risk of being sued and gives exposure to both brands in the same add.</p>

<p>Yes it is legal. Similar to election time when opposite parties blatantly call out the other side for their faults and wrongdoings.  </p>
