copyright intellectual-property
How is it possible Rottentomatoes uses movie posters in their website, app?
<p>Google refused my app because app <strong>unauthorized use of copyrighted content</strong>. How is it possible that <a href="https://www.rottentomatoes.com" rel="nofollow">Rottentomatoes</a> uses posters in their site and app? Do they pay for each poster? At which organization do I have to pay for posters?</p>

<p>I read a comment <a href="http://ask.metafilter.com/130670/Is-including-a-movie-poster-image-in-a-blog-legal" rel="nofollow">here</a>, at some case someone are able to use covers/posters/screencaps under <strong>fair use</strong>. There are guidelines for fair use, namely the <a href="http://fairuse.stanford.edu/overview/fair-use/four-factors/" rel="nofollow">four factors</a> judges are expected to consider in determining whether a use is fair use or not. </p>

<p>App using the material for criticism; not profiting yourself from your post, your use is unlikely to harm sales of the work; and for the screencaps at least, app reproducing only a very small portion of the movie.</p>

<p>The use you propose may be fair use. The only way to know for sure is to get sued and win or lose in court on a fair use defence.</p>

<p>Google, understandably, don't care. It's copyright material used without permission so they will not let you post your app.</p>

<p>As for Rotten Tomatoes, they do not need anyone else's permission: it's their web site. What they do may be (probably is) fair use, or they may have a licence.</p>
