united-kingdom contract-law corporate-law disclaimers
Why do some companies explicitly assign a very low cash value to promotions?
<p>I came across this small print for the <a href="https://timhortons.co.uk/openingdayoffers" rel="nofollow noreferrer">opening days promotion</a> on the Tim Hortons UK website:</p>
<p><a href="https://i.stack.imgur.com/1zXvt.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/1zXvt.png" alt="enter image description here" /></a></p>
<p>Specifically, both offers contain the following disclaimers in the small print:</p>
<blockquote>
<p>Cash value £0.0001p. Not transferrable for cash.</p>
</blockquote>
<p>What's the purpose of explicitly giving a promotion a minutely small cash value rather than just doing what most companies do and saying it has no cash value at all? Is there any benefit to doing so?</p>

<p>It's for the damages you'd get if this card would be made invalid by TH deciding not to honor the deal anymore. It's not &quot;the price of 730 cups of coffee&quot; but the value of a peppercorn.</p>
