united-states copyright fair-use
Is it legal include an image from Wikipedia into a lead-generating e-book?
<p>I'm writing an e-book, which is supposed to generate leads in the following way:</p>

<ol>
<li>People visit my landing page.</li>
<li>There, they see a text like "Enter your e-mail address and get this e-book for free".</li>
<li>Those, who entered and confirmed their membership, receive the e-book.</li>
<li>As long as they haven't unsubscribed, they also receive several e-mails in the following weeks with information related to the e-book and the product I'll sell to them. The purpose of those e-mails is to make the subscriber to contact me and tell me what he or she liked/disliked about my offering (sort of market research).</li>
<li>Based on the responses from the list members, I create and sell products.</li>
</ol>

<p>Even though the e-book is free, it's a for-profit thing.</p>

<p>In that e-book I have this passage:</p>

<blockquote>
  <p>There used to be a Russian management guru, Georgii Petrovich Shchedrovitski, who 
  argued that there are two fundamentally different kinds of knowledge work:</p>
  
  <p>1) Science, which looks for sameness.</p>
  
  <p>2) Activity, which looks for differences.</p>
</blockquote>

<p>Thereafter follows a detailed explanation of his theory.</p>

<p>Is it legal (under US laws) to include a picture of <a href="https://ru.wikipedia.org/wiki/%D0%A9%D0%B5%D0%B4%D1%80%D0%BE%D0%B2%D0%B8%D1%86%D0%BA%D0%B8%D0%B9,_%D0%93%D0%B5%D0%BE%D1%80%D0%B3%D0%B8%D0%B9_%D0%9F%D0%B5%D1%82%D1%80%D0%BE%D0%B2%D0%B8%D1%87">G. P. Shchedrovitski</a> from Wikipedia in this e-book?</p>

<p>Wikipedia has two kinds of pictures:</p>

<ul>
<li>Reusable pictures, most of them stored at <a href="http://commons.wikimedia.org" rel="nofollow">http://commons.wikimedia.org</a></li>
<li>Copyrighted pictures under fair-use, stored on the local Wikipedia (in your case, the Russian Wikipedia) but not on Commons.</li>
</ul>

<p>To know what case it is, just click on the Wikipedia picture, click on the blue "Description" button, and see whether it redirects you to Commons or not.</p>

<ul>
<li>Pictures on Commons are reusable if you include the author and license (<a href="https://commons.wikimedia.org/wiki/Commons:Reusing_content_outside_Wikimedia" rel="nofollow">see the full requirements</a>). Commercial use is OK.</li>
<li>Fair-use pictures can not be reused.</li>
</ul>

<p>Unfortunately, <a href="https://ru.wikipedia.org/wiki/%D0%A4%D0%B0%D0%B9%D0%BB:Tschedrovitsky.jpg" rel="nofollow">https://ru.wikipedia.org/wiki/Файл:Tschedrovitsky.jpg</a> is in the second case, so you can not reuse it, even in a non-commercial setting, unless you can justify that your usage qualifies as fair-use in your country. Hopefully one day someone will find a legally reusable picture of Shchedrovitski and upload it to Commons.</p>
