content: if application "iTunes" is running then
    tell application "iTunes"
      set startTrack to current track
      back track -- Back to start of current track, or previous track if at start
      -- Mimic Spotify, if we go to previous track, start playing. If we rewind same track, stay paused/stopped.
      if startTrack is not current track and (player state is paused or player state is stopped) then play
      return "itunes"
    end tell
  end if
  