The image shows a group of men standing on a sandy beach. The man in the center is wearing a red and white ski suit with the number 26 on it and a blue cap. He is holding a pair of ski poles and appears to be adjusting them. To his left, there is another man wearing an orange jacket and sunglasses. Behind them, there are several other men wearing orange jackets and blue caps. There is a Coca-Cola sign in the background and a crowd of spectators can be seen in the distance. The sky is blue and the weather seems to be sunny and warm.