The image shows a family of four posing for a photo in front of a backdrop of a staircase decorated for Christmas. The family consists of a man dressed as Santa Claus, a woman, and two young children. The man is sitting on the left side of the image, wearing a red suit with a white beard and a black belt. He is holding a candy cane in his hand. The woman is sitting next to him, holding one of the children, who is wearing a pink jacket and blue polka-dot pants. The two children are sitting on either side of him, with the woman on the right side. They are all smiling and looking at the camera. The background of the photo is decorated with red and green ribbons and snowflakes. The text on the image reads "2015 New Hartford Shopping Center Holiday Stroll."