The image is a photograph of a whiteboard with a customer segment written on it. The whiteboard is covered in yellow sticky notes and there are several sticky notes scattered around it. On the left side of the whiteboard, there is a diagram that shows the customer segment of a website. The diagram is divided into different sections, each with a different color and label. 

The first section is labeled "Customer Segment" and has a list of tasks and tasks written in black marker. The tasks are written in red marker and are arranged in a circular pattern around the diagram. The second section is titled "Budgeting and feeling" and lists the tasks that need to be completed in order to create a successful customer segment. The third section is labelled "Gains" and includes tips and advice on how to improve the customer experience.

There are also several other sticky notes attached to the board, some of which have text written on them. The background of the image is blurred, but it appears to be a window with a view of trees and buildings outside.