The image is a large billboard on a street corner. The billboard is painted in bright colors and has a message written in Hebrew that reads "Protect & Promote our natural cultural heritage". The message is written in both English and Hebrew.

The background of the billboard is a blue sky with a few clouds. On the top left corner, there is a painting of a goat with a red mane and tail, standing on a grassy hill. Next to it, there are two foxes, one orange and one brown, standing in front of a red building with a blue roof. The foxes are facing each other and appear to be looking towards the right side of the image. The building has a red roof and a white chimney, and there are trees and buildings in the background.