The image shows a red truck with the word "Senseo" written on the side in white letters. The truck is driving on a street with trees and a blue sky in the background. On top of the truck, there is a person riding a bicycle. The person is wearing a red shirt and black pants and is holding onto the handlebars with both hands. There are two other people on the truck - one is sitting and the other is standing. A crowd of people can be seen on the right side of the image, some of them are waving and cheering. It appears that the truck is participating in a parade or event.