The image is a close-up of a piece of paper with a blue and white design on it. The paper appears to be old and worn, with some creases and wrinkles on the edges. The design is intricate and detailed, with swirls and curves in shades of blue, white, and pink. The text on the paper is written in a cursive font and reads "100% recycled" in a larger font size than the rest of the text. The background of the paper has a patterned design, with a mix of red, yellow, and blue colors. The overall tone of the image is vintage and rustic.