The image shows a group of people gathered in a snowy forest. They are standing in front of a large banner that reads "Purina" and "ПО ПУЛИТИ С САСКИ". The banner also has a picture of a dog on it. The people in the group are wearing winter clothes, including jackets, hats, and scarves. Some of them are holding cameras, suggesting that they are taking pictures or videos of the event. The trees in the background are bare and covered in snow. The sky is overcast and the overall mood of the image is cold and wintery.