The image shows a group of people standing in front of a large billboard in a parking lot. The billboard is black and has multiple images and text on it. The people in the group are of different ages and ethnicities, and they are all smiling and posing for the photo. Some of them are holding up signs that say "СЕВЕ ЕРНИН" which translates to "ПОЛО" in English. The sky is cloudy and there are trees and buildings in the background. It appears to be a sunny day.