The image shows a young boy standing between two mascots, one of which is a reindeer and the other is a badger. The boy is wearing a blue jacket and a black beanie, and is smiling at the camera. Behind them, there is a red banner with the logos of the World Winter Games and Coca-Cola, indicating that they are at the event. The mascot on the left is a brown reindeers with antlers, and the mascot in the middle is a black and white badger with a red heart on its chest. Both mascots are wearing white t-shirts with the words "World Winter Games" and "Austria 2017" printed on them.