The image shows a family of five posing for a photo in front of a backdrop with various logos and sponsors. The family consists of a man, a woman, and three young children. The man is on the right side of the image, wearing a black jacket and a red lanyard around his neck. The woman is in the center, with her arms around the children. All of them are smiling and looking at the camera.

The children are wearing winter clothes, with the man wearing a yellow jacket and the woman wearing a green jacket. The children are also wearing winter hats and scarves. One of the children is holding a silver medal, which appears to be a medal for a race or competition. The background has a banner with logos of various sponsors, including Coca-Cola, Microsoft, and Kleine Zeitung.