The image is a photograph of a red and white signboard with the words "St Francis Bay Rod Reel & Boat Club" written in bold black letters at the top. Below the text, there is an illustration of a fishing boat with several colorful fish on it. The boat is sailing on a body of water with a blue sky in the background. On the right side of the signboard, there are several picnic tables and benches, and on the left side, there appears to be a building with a yellow awning. The signboard is located on a brick patio with a wooden railing.