The image shows an Apple iPhone 12 Pro Max in its box. The phone is blue in color and has the iconic Apple logo on the back. The box is black and has a glossy finish. On the right side of the box, there is a close-up of the phone's screen, which displays a blue and white abstract design. The design appears to be a wave-like pattern with curved lines and curves. The camera lens is visible on the top left corner of the screen.