The image shows two men sitting on a couch in front of a large white banner with the logo of Projekt Bank für Gemeinwohl and the text "Wir gründen eine neue Bank. Gründens Sie mit!" which translates to "We are the new bank. Grunden sie mit!" in English. The men appear to be engaged in a conversation, with one man gesturing with his hands as he speaks. The background is blurred, but it appears to be a room with a window and a plant.