The image is an advertisement for a private hotel named Lothersdale Private Hotel. The advertisement is in black and white and features a photograph of the hotel in the center. The hotel is a two-story building with a large entrance and a balcony on the second floor. The building is surrounded by trees and greenery, and there is a pool in front of it.

The hotel is located on the ground floor and is known for its amenities such as lounge, sun lounge, and dining room. It also has a balcony with a view of the surrounding area. The text on the advertisement reads "Promenade Morecambe" and "Tariff from 17/6 to 24/7 Per Day".

At the bottom of the advertisement, there is additional information about the hotel, including the date, time, and location.