The image is a photograph of a sign in a forest. The sign is rectangular in shape and has a white background with black text. The text reads "Going into Bear Country - Un sejour au pays de l'ours" which translates to "Going to Bear Country" in English. Below the text, there is an illustration of a group of brown bears in a wooded area. 

On the left side of the sign, there are three brown bears walking on a grassy field. On the right side, two of the bears are walking towards the camera. In the center of the image, there appears to be a small group of people walking in the woods. The background is blurred, but it seems to be an outdoor setting with trees and foliage.

The sign is mounted on a stone wall.