The image shows a group of people in a sports arena, holding a large yellow banner that reads "Heja Sverige! ICA". The banner is decorated with blue and yellow illustrations of people and the ICA logo. The people in the image appear to be cheering and celebrating, with some of them holding up the banner with their arms raised in the air. They are wearing white t-shirts and blue shorts, and some are wearing red headbands. In the background, there are other people sitting and standing in the stands, and a few people standing. The arena appears to be empty, with no spectators visible.