The image shows a man wearing an orange high visibility jacket and safety vest standing in front of a large sign that reads "Een brugje om Een brujge om Ee brookske um Take the next bridge. Kom op, even klimmen! Kom op, eve klimme! Up the hill, go for it!" which translates to "Take the next road, take the bridge!" in English. The man is smiling and appears to be posing for the photo. Behind him, there are several other signs and barricades, indicating that he is at a construction site. The sky is overcast and the ground is wet, suggesting that it has recently rained.