The image is of a Nikon Lenspen revolutionary lens cleaning system. The packaging is transparent and has the brand name "Nikon Lenspen" written in bold white letters on the top left corner. On the right side of the packaging, there is an image of the lens pen, which is black in color and has a silver body. The pen has a black cap and a black body with a silver tip. Below the pen, there are instructions on how to use the pen. The instructions explain that the pen is safe for all lenses, binoculars, camera lenses, and digital cameras.