The image shows a large red truck with the words "It's Real" and "The Famous Idaho Potato Tour" written on the side. The truck is parked in a parking lot with trees in the background. On top of the truck, there is a large, golden-brown potato that appears to be floating in the air. There are several people sitting on the potato, some of them are looking up at it and others are looking down at it. A person is standing in front of the trailer, watching the truck.