The image is a black sign with white text that reads "Bristol Beer Factory". The sign is rectangular in shape and has a white border. In the center of the sign, there is a large white illustration of a half-full glass of beer. The glass is outlined in white and has the words "Half Full" written above it in a bold font. Below the glass, the word "Beer Factory" is written in smaller white letters. The background of the image is black, and the sign is placed on a brick wall.