The image is a family portrait of Santa Claus sitting on a chair with his family. He is wearing a red suit with white fur trim and a black belt. He has a white beard and a red hat with a white pom-pom on top. The family consists of a mother, father, and two young girls. The mother is sitting on the left side of the chair, holding one of the girls in her arms. The father is sitting next to her, with his arm around the daughter on the right side. They are all smiling and looking at the camera. In the background, there is a staircase decorated with candy canes and a banner that reads "2015 New Hartford Shopping Center Holiday Stroll."