The image shows a sign for Simplicity Coffee, a coffee shop. The sign is mounted on a white brick wall and has a red coffee cup on it. The coffee cup is in the center of the sign and has the words "Simplicity Coffee" written in a cursive font above it. Below the coffee cup, there is the number "107" in a smaller font. On the right side of the image, there are two images of coffee mugs, one with a red handle and the other with a white handle. The background is blurred, but it appears to be a street with cars and buildings.