The image is a photograph of a blue packet of Tchibo Private Kaffee. The packet is rectangular in shape and has a gold logo on the top left corner. The front of the packet has the brand name "Tchibo" written in white letters, followed by the word "Private Kaffe" in a larger font size. Below the logo, there is an image of a coffee bean with a scoop of the coffee beans spilling out of it. On the bottom left corner, there are two small packets of African Blue coffee beans. The packets are placed on a black surface.