The image is a photograph of a red cardboard box with the word "AUTOPULSE" written in black and yellow letters on it. The box is rectangular in shape and appears to be made of cardboard. The words "Model 500" and "Do Not Lubricate" are written in large, bold letters on the top and bottom of the box. Below the words, there is a smaller text that reads "The Universal Electric Fuel Pump" in smaller, white letters. The background is a black textured surface, possibly a table or countertop.