The image shows a group of people gathered around a sled in the snow. There are several people on the sled, some of whom are wearing winter clothes and hats, while others are wearing jackets and scarves. The sled is being pulled by two people, one of whom is sitting on the ground and the other is standing next to it. There is a banner in the background that reads "PURINA" and there are trees and a fence surrounding the area. A cameraman is filming the scene. The sky is overcast and the ground is covered in snow.