The image shows a group of men standing in front of a red and white sign that reads "Bulldog Hockey". The man in the center of the image is wearing a black suit and is holding a water bottle in his hand. He appears to be walking towards the sign with a serious expression on his face. To his left, there is a young man wearing a red jersey and a black helmet. Behind him, there are two older men, one wearing a blue jacket and the other wearing a gray jacket. The background shows a hockey rink with a net and a scoreboard.