The image is a large wooden sign that reads "Jack Daniels.com" in black and white text. The sign is mounted on a wooden wall and is decorated with greenery and pine cones. Below the text, there is a message that reads, "Find out more and meet the whole family at Jack Daniels. Celebrate with us. See the raising of the barrel tree and share your photos at Facebook.com/JackDanielsuk. It ain't called whiskey for nothing. Please drink responsibly." There are two glasses of water on the table in front of the sign. The overall aesthetic of the image is rustic and cozy.