The image is a business model of the empathy map. It is a whiteboard with a white background and is covered in colorful sticky notes. The sticky notes are arranged in a circular pattern around the map, with each sticky note representing a different aspect of the business model.

The map is divided into four sections, each with a different color - pink, yellow, green, blue, and red. The first section is labeled "Pain", the second section is titled "Think", the third section is labelled "See", and the fourth section is marked "Say and Do?".

There are also several smaller sticky notes scattered around the board, with the words "Think" and "See" written on them. The notes are written in black marker and are attached to the board with adhesive tape. The board appears to be in a room with a glass window in the background.