The image is a close-up of a sign that reads "proudly operated by Coast Mountain". The sign is written in white text on a black background. The text is in a bold font and is centered on the sign. Below the text, there is a yellow line that runs diagonally across the image. The background is dark, and there are a few other signs visible in the top right corner. The image appears to be taken from a low angle, looking up at the sign and the text.