The image shows two young men standing next to a black sign with a picture of a man wearing a red jacket and a Santa hat. The sign is located on a snowy street with a bridge in the background. The man on the left is wearing a blue beanie and a black jacket, while the man in the middle is wearing an olive green jacket. Both men are smiling and appear to be posing for the photo. The text on the sign reads "Фотововиставка" which translates to "Выбызов северному поласу" in English. The sky is overcast and the ground is covered in snow.