The image shows a busy street in a European city. The street is lined with tall buildings on both sides, and there are several people walking on the sidewalk. In the center of the street, there is a large red and white hot air balloon with the word "Coca-Cola" written on it. The balloon is inflated and appears to be floating in the air. There are several flags and banners hanging from the buildings, and a red awning can be seen on the left side of the image. The sky is clear and blue, and the overall atmosphere is lively and bustling.