The image shows a black packet of Jack Daniel's Tennessee Whiskey Wood Smoking Chips, a can of Pecans, and a box of Johnny Cash's The Man Comes Around. The packet of chips is black with the Jack Daniels logo and the words "Old No. 7 Brand" written on it. Next to the packet, there is a CD with the same logo and words written on the CD. On the right side of the image, there are two small containers of the same product - one with a blue and yellow label and the other with a red and white label. The containers are sealed and appear to be made of plastic. The background is a wooden surface.