The image is a photograph of a shoe displayed in a store window. The shoe is a white sneaker with a black sole and gold accents. The upper part of the shoe is made of a mesh-like material with a textured pattern. The text on the image reads "2. UNDERSTAND: A tiny micro-processor, beneath the arch, is the brain of the shoelace and is capable of 5 million decisions every second. It reads the data from the sensor and uses it to figure out the level of cushioning you need." The background of the image is black, and the text is in white.